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Today's podcast features a live webinar where Brian Fullerton and experts from LMN demonstrate business management software for landscaping and snow removal professionals. The discussion centers on the LMN platform, specifically highlighting its budgeting, estimating, and CRM tools as essential for companies looking to transition from guesswork to data-driven profitability. Representatives Troy Woodham and Stephen Bennett explain the software's features, including a new crew app for field tracking and integrated e-learning through Greenius. Fullerton shares his personal experience adopting the technology and invites you to participate in a live weinar on Saturday, June 6, 2026.
In this episode, we're talking about one of the most important questions in marriage: How do you make your spouse feel like your best friend again? Between work, kids, responsibilities, and the busyness of life, it's easy to drift into being roommates instead of partners. We'll share some of the best relationship advice we've heard lately, simple habits that create deeper connection, and practical ways to rekindle friendship, fun, and intentionality in your marriage. If you want a stronger relationship and a closer connection with your spouse, this episode is for you.
I love hearing testimonies. Whether it's a young entrepreneur landing their first customer, someone learning a new skill, or a business owner finally breaking through, every success story starts the same way: with a decision to begin. In this episode, we're talking about why you're not too young, too inexperienced, or too early to start learning business, leadership, software, sales, and life-changing skills that can shape your future. Your testimony is being written right now. The question is: what story will you tell?
Fresh off the Granum Break Records Tour in Arlington, VA, I'm sharing a few of my biggest takeaways from an incredible event. The energy was electric, the conversations were powerful, and the future of the green industry has never looked brighter.
Rain days can either destroy your momentum… or become one of the biggest opportunities to grow your lawn care business. In this episode, we break down what smart lawn and landscape companies actually do during rainouts including crew management, equipment maintenance, sales follow-ups, marketing, training, customer communication, and operational planning. If spring weather has your routes backed up and your schedule chaotic, this episode will help you stay productive, profitable, and ahead of the competition.
What happens after the contract gets signed? In this episode, Brian breaks down why the real success of a landscaping company happens during the handoff from sales to operations. From maintenance accounts to hardscape installs, we unpack the communication systems, expectations, and processes that help crews succeed in the field and customers stay happy. If your company struggles with chaos, callbacks, missed details, or frustrated teams, this episode will show you why clarity is the missing link between selling jobs and delivering excellence.
Fuel prices are up, margins are tight, and contractors everywhere are feeling the squeeze. In this episode, we break down the real impact fuel costs have on lawn care, landscaping, and snow businesses—and whether you should absorb those increases or pass them along to customers. We're talking fuel surcharges, protecting profitability, route density, and the simple math most contractors overlook that can quietly cost them thousands each season. If you want to protect your bottom line without hurting customer relationships, this episode is for you.
In this episode of Fullerton Unfiltered, Brian and Adam break down how branding directly impacts the type of customers your business attracts. From websites and social media to trucks, uniforms, and messaging, they unpack why some companies attract premium clients while others constantly battle price shoppers. This conversation dives into positioning, trust, perceived value, and how to build a brand that attracts the right ICP and helps your business stand out in a crowded market.
What does the phrase “doing the edges” mean to you? Most people would think either of assembling the outside of a jigsaw puzzle, or cleaning up and trimming around the edge of your lawn. And while Kevin Milne understands the purpose of one of those, he doesn't quite get why people bother with the other. LISTEN ABOVE See omnystudio.com/listener for privacy information.
If you're married to a contractor, lawn guy, landscaper, or snow removal operator… you've definitely heard THESE before! From "This call will only be 5 minutes" to "We just need this one more piece of equipment," Brian breaks down the funniest and most relatable things contractor husbands say on a daily basis. A lighthearted episode for the green industry families who live the mow life, snow life, and everything in between.
In this episode, Brian sits down with Noe Loarca of Avanza Landscaping to talk business growth, leadership, scaling a landscaping company, and the mindset it takes to level up in the green industry. Noe shares his journey, lessons learned along the way, and what's helped Avanza Landscaping continue building momentum. Plus, Brian shares details about the upcoming Break Records Tour coming this summer, where lawn and landscape entrepreneurs from across the country will come together for inspiration, strategy, and real business growth.
In this episode of Fullerton Unfiltered, Brian gets real about the silent pressure entrepreneurs carry to constantly achieve more, grow faster, and "arrive" sooner. From business growth and finances to health, family, confidence, and peace of mind, this episode unpacks why so many successful people still feel behind, even when they've come a long way. If you've ever struggled with comparison, moving goalposts, frustration with your timeline, or feeling like success should feel different by now, this conversation will hit home.
In this special Instagram Live replay, we're sharing some exciting updates about Together in the Trades and celebrating the amazing moms, wives, and women behind the green industry. From supporting lawn care families to building stronger relationships through business and life, this conversation is all about community, encouragement, and purpose. We're also announcing a special Mother's Day promotion you won't want to miss! Whether you're a lawn care wife, business owner, or part of a trades family, this livestream is packed with inspiration, laughs, behind-the-scenes updates, and heartfelt appreciation for the women who help keep it all running.
Liz and I go head-to-head in a fun, no-holds-barred roast… but underneath the jokes, we unpack something real. What it actually looks like to work together as a couple, how we navigate different roles in business and at home, and why our differences are the secret to making it all work. It's honest, a little savage, and packed with lessons you can apply to your own life and business.
If you're doing the work but still feel broke, this episode is going to hit home. We're breaking down the 5 simple systems that will completely change your cash flow, from getting cards on file and billing weekly to using a CRM and creating a real follow-up rhythm. No fluff, just practical steps you can implement this week to stop chasing payments, tighten up your numbers, and finally keep more cash in your business.
Ever feel like you're losing commercial jobs… not because of your work, but because of how you communicate? In this episode, we break down how to speak the language of property managers, HOAs, and corporate decision-makers so you can stand out, build trust, and close bigger deals. Learn how to position yourself as a professional vendor, not just another contractor, and start winning the work your business deserves.
This is a big one. We officially launched three crews for the first time ever, and I'm breaking down what that really looks like behind the scenes. From lining up enough work and managing new expenses, to handling delays, sick days, and the investment into trucks and equipment, this episode is all about real growth in real time. If you're pushing to level up your business, this will give you a clear picture of what it takes and how to make the jump with confidence.
You built the business. You became the leader. You're the one people count on. But what does it actually cost to always be "on"? In this episode, we unpack the hidden weight of constant pressure, the mental load that never shuts off, and how success can quietly start to own you if you're not careful. This is a real, honest look at ambition, identity, and learning how to be present in the life you worked so hard to build.
A shift is happening in the green industry right now, and you're either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying stuck in the "old hat" way of doing business—manual, reactive, and harder every year. We're discussing real-world decisions: software vs. spreadsheets, machines vs. manpower, branding vs. blending in, and how the modern operator thinks differently about growth. This isn't about right or wrong—it's about awareness. Because the gap between these two paths is widening fast.
In this episode, I'm breaking down why we made the switch to Superior Ground Cover for our mulch installs and how it completely changed the way we approach large jobs. From knocking out 150 yards in a single day to reducing labor strain on the crew, this wasn't just about speed… it was about building a smarter, more scalable system. We'll talk through the real reasons behind the decision and what actually moved the needle for our business.
When you're in the business every day, it's easy to think everything is running smoothly. But what actually happens when you step away? In this episode, I break down what fails first when the owner is gone and what that reveals about your systems, leadership, and team. Because what breaks first isn't random… it's the truth about what you've really built.
Every entrepreneur reaches a point where the hardest battle is no longer external. It is the private fight against discouragement, comparison, and the fear that everyone else sees something you do not. Brian and Liz Fullerton offer an honest look at the emotional cost of chasing a vision and the mindset required to keep moving through it. Their presentation is both personal and practical, especially for business owners facing criticism, second-guessing, or the quiet pressure to give up. Rather than letting negative thoughts run unchecked, they encourage entrepreneurs to interrupt those patterns with intentional language and spoken affirmation. The message is clear: what you repeatedly say matters, especially when your confidence is under pressure. Brian and Liz also open up about a difficult chapter when their future together and the dream they were building felt close to collapse. That story gives real weight to their broader point that endurance is not abstract. It is often built through ordinary decisions to keep believing, keep supporting each other, and keep going when the outcome is still uncertain. Covered in this episode: • How spoken affirmations can help break cycles of destructive internal dialogue • Why some self-criticism deserves reflection while other criticism deserves dismissal • How comparison distorts reality and drains confidence • Why opinions from spectators should not outweigh the perspective of people doing the work • The value of placing visual reminders of your goals where you will see them every day • What it means to hold onto a long-term vision during low-motivation seasons • Why partnership and timing matter when business and marriage are both under stress • How the "Man in the Arena" philosophy reframes failure, risk, and public judgment • Why adversity often becomes part of the growth story, not the end of it • What support tools like SOP bundles and marketing templates can offer scaling landscaping companies
Most lawn care businesses don't have a lead problem or a work problem… they have a hiring problem. In today's episode, I'm breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping their business at $100K–$300K. From payroll anxiety to control issues to not having systems in place, we're getting honest about what's actually holding you back. If you're tired of doing everything yourself and ready to grow, this is the mindset shift and reality check you need to finally make the leap. (Part 2 of 2)
Most lawn care businesses don't have a lead problem or a work problem… they have a hiring problem. In today's episode, I'm breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping their business at $100K–$300K. From payroll anxiety to control issues to not having systems in place, we're getting honest about what's actually holding you back. If you're tired of doing everything yourself and ready to grow, this is the mindset shift and reality check you need to finally make the leap. (Part 1 of 2)
In this episode, we break down the small but powerful estimating nuances that separate average quotes from ones that actually get signed. From how you present pricing to the subtle details that build trust and confidence, you'll learn practical ways to turn more of your bids into closed deals without racing to the bottom on price.
If you're building a lawn care or landscaping business, hiring the right way isn't optional—it's critical. In this episode, we break down the real differences between 1099 contractors and W-2 employees, where most guys get it wrong, and how misclassification can cost you big in taxes, fines, and liability. This is a must-listen if you're trying to grow your team the right way and protect your business long-term.
If you feel stuck doing everything in your business, this episode is your wake-up call. We're breaking down how virtual assistants and overseas talent can help you buy back your time, reduce overwhelm, and scale faster without burning out. The world is changing, and smart business owners are leveraging VAs to handle the busy work so they can focus on what actually grows the business. NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/
In this episode, we're recapping our Together in the Trades Marriage Summit at the Grand Canyon. From powerful conversations to real breakthroughs, we're sharing what made this event so special and why it truly was thee place to be for trades couples looking to grow together in marriage, business, and life.
Equip Expo 2026 delivered some of the biggest announcements we've seen in years. In this episode, we break down the top reveals, industry trends, and what they actually mean for your lawn and landscaping business heading into 2027. If you want to stay ahead of the curve and capitalize on what's coming next, this is a must-listen.
"No news is good news" is one of the biggest lies in lawn care. In this episode, Brian breaks down how silence from customers leads to lost accounts and how simple communication systems can help you take control of retention, fix issues early, and make renewals automatic.
In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale leadership, and transition from being the operator to building a team that can run the business alongside you.
If your business still depends on you for everything, this episode is for you. We're officially launching the SOP Bundle prelaunch, sharing the exact systems we use to create consistency, free up time, and build a business that doesn't rely on the owner day-to-day. In this episode, we break down why SOPs matter, how they help you scale, and what it takes to stop being the bottleneck. If you're ready to work on your business instead of in it, this is your next move.
In this special episode, recorded at the Leanscaper event in Cape Coral, Brian sits down with Luke Gribble from John Deere to discuss where the equipment industry is headed. From innovation in mowing and compact construction equipment to fleet connectivity, and John Deere Financial, we break down how modern contractors are using equipment and technology to grow faster and work smarter. If you're building a landscaping, snow, or outdoor services business, this conversation gives you a behind-the-scenes look at how one of the most iconic equipment brands is supporting the next generation of contractors. Links mentioned in the episode: Landscaping Focused John Deere Financial Page - https://www.deere.com/en/finance/financing/landscaping-grounds-care/commercial-equipment/ Webinar with Marty Grunder on Financing - https://www.youtube.com/watch?v=TKvL5R_SMlk Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian
Clint and Ashley answer questions about when to fertilize lawns, killing weeds in fescue, the difference in mowers, and why centipede is difficult
In this episode, we're unpacking the bidding and estimating process and why it's never just about the number. We talk through the "lesser of two evils" when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you've ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence. Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian
Spring lawn care can feel overwhelming, but it doesn't have to be. Discover the essential checklist every Scotch Plains homeowner needs—from debris removal and fertilization to irrigation checks and pest control—and learn how to set your yard up for success this season. Scape-Abilities City: Scotch Plains Address: 2470 Plainfield Ave Website: https://scape-abilities.com
This episode of the Fullerton Unfiltered podcast features guest host Jeremiah Jennings, who provides business and leadership advice for lawn care professionals preparing for the spring rush. Jennings shares his personal journey of scaling Growing Green Landscapes, emphasizing the importance of transitioning from a solo operator to a leader who works on the business rather than just in it. He highlights essential resources for growth, including an upcoming Attentive AI webinar with Brian Fullerton and his own free hiring process template designed to streamline recruitment. Much of the discussion focuses on workforce management, urging owners to view employees as individuals to guide rather than headaches to manage. Jennings also announces a free operations-focused event on April 10th featuring industry experts to help contractors refine their systems. He also stresses that long-term success requires a clear vision, disciplined financial oversight, and a healthy balance between professional ambitions and family relationships. Roadmap to Operations: Systems, Structure, Scale - April 10, 2026 Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian
In this episode, we dive into the mindset and systems behind Paul Akers, founder of FastCap and author of 2 Second Lean. Paul shares how simple daily improvements and a culture of "fix what bugs you" can transform a business. Learn how Lean thinking, inspired by the Toyota Production System, helps companies eliminate waste, empower teams, and build powerful systems that drive continuous growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian
In this episode, we dive into our annual budget review and build out our full 2026 budget inside LMN for Brian's Lawn Maintenance. I walk you through why this is the most important end-of-year task, how it shapes your pricing and profit for next season, and why getting your numbers dialed in now sets you up to win big in 2026. Let's get our ducks in a row and go into the new year with clarity, confidence, and a rock-solid plan.
This year at Brian's Lawn Maintenance, we took a step forward by investing in real training and implementing real systems. Utilizing the Greenius platform and establishing robust SOPs has eliminated guesswork, ensured consistency across crews, and enhanced the quality of our work. Everyone now follows the same standards, processes, and expectations. When you invest in training, you're not just upgrading your team — you're building a business that's scalable, profitable, and runs smoother than ever.
Join Liz and me as we share a fresh update on what's happening with Brian's Lawn Maintenance. From the excitement of adding a new truck to the fleet to the bigger vision we're chasing for the next season, we'll take you behind the scenes of the moves we're making and where we're heading next.
On the road to the airport, Adam and co-host Brian Fullerton of Brian's Lawn Maintenance dive into the importance of logos and branding for small businesses. They compare how branding plays out differently for small companies versus larger ones, and why making the right decisions early can set you apart as you grow. Whether you're just starting out or scaling up, this episode will give you practical insights to stand out, get found, and win more work. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode, Keith drops by Brian Fullerton's shop (yes, after a literal mulch fire
We're pulling back the curtain on the brand-new Brian's Lawn Maintenance website! In this episode, I'll share why we made the move, how elevating our web presence ties directly into growing the business, and what this next chapter means for our clients, brand, and future. If you've ever thought about refreshing your own online presence, this one's for you. Check out everything Branded Bull has to offer to help you take your web presence to the next level.
Steve Trevino has been doing stand-up as his career for the last 28 years! It hasn't been easy along the way. He had his first special in 2012 on Showtime called Grandpa Joe's Son. then in 2014 he funded his own special Relatable that he ultimately sold to Netflix. His most recent special Simple Man has racked up millions of views on Netflix. Over the last 28 years he's learned to tune out the "industry" and focus on making his viewers laugh. Steve is currently on the Good Life Tour and was nice enough to stop by the Doc G Show! Doc, Mike and Steve, talk about starting out in comedy, finding Richard Pryor and Eddie Murphy, getting a showtime special, creating his own Netflix Special, going viral on social media, coaching his kid's sports, new special material and much more! Meanwhile on the rest of the show Mike and Doc realize they need to dedicate the entire show to the art of LAWN MAINTENANCE. Introduction: 0:00:22 Birthday Suit 1: 17:25 Ripped from the Headlines: 21:49 Shoutouts: 31:21 Steve Trevino Interview: 37:34 Mike C Top 3: 1:49:39 Birthday Suit 2: 2:09:58 Birthday Suit 3: 2:11:46
They say, “you've changed,” like it's a bad thing. But what if that's exactly the goal? In this episode, I'm sharing how Brian's Lawn Maintenance isn't the same business it used to be — and why that's something to be proud of. The vision has evolved, the goals are bigger, and the standard is higher. This is about growth, maturity, and becoming the kind of person (and business) who can handle the next level. If you've ever felt torn between staying the same or stepping into who you're meant to be — this conversation will hit home. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible). Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram www.brandedbullinc.com www.CycleCPA.com mention code: Brian to save $200. www.PostcardMania.com/Brian Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company Brian's Lawn Maintenance "MERCH" Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025 EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian) Our Affiliate Partners: www.EquipmentDefender.com (Brians10 Save 10%) www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!) www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4 www.ProvenLocks.com (Brians10 Save 10%) www.DarwinsGrip.com (Brians10 Save 10%) www.Plow-Right.com (Brians10 Save 10%) www.Ballard-Inc.com (Brians10 Save 10%) www.EarthWay.com (Brians10 Save 10%) www.RhinoHitch.com (Brians10 Save 10%) www.SureCanUSA.com (Brians10 Save 10%) www.ComfortTrim.com (Brians10 Save 10%)