Marketing Tips for Doctors

In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales dives into one of the most talked-about topics in healthcare today—Artificial Intelligence in Medical Practice. Rather than stoking fears of robotic replacements, Dr. Hales presents AI as a powerful ally, helping doctors reclaim their time, reduce burnout, and enhance patient care.  Through real-life

In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales speaks with Morgan Hamon, CPA and partner at EisnerAmper, about the financial health of dental practices and how professionals can gain control over their profitability. With over two decades of experience helping more than 900 dental practices, Morgan shares actionable financial strategies that

In this episode, Dr. Barbara Hales, host of the Marketing Tips for Doctors podcast, invites Callum Laing to discuss the value of securing a board seat and how it can enhance professional growth, especially for doctors and other technical professionals. Callum highlights how board involvement offers a unique opportunity to gain a holistic understanding of

In this episode, Dr. Hales and Allen Freeman discuss: Financial planning for physicians Tax Strategies for high earners Retirement income and wealth preservation Key Takeaways: "Have a good, strong tax strategy plan, regardless of your career level as a physician. Because it's not about how much you make—it's about how much you keep." – Allen

In this episode, Dr. Barbara Hales dives into the evolving landscape of medical marketing, emphasizing how digital strategies are transforming healthcare. Dr. Hales explains that successful marketing today is about creating genuine, human connections through empathy, trust, and emotional storytelling rather than focusing on products or services. She highlights the shift toward using licensed medical

In this episode, Dr. Barbara Hales talks with Jane Atkinson about scaling a speaking career using tested strategies from decades in the industry. Jane Atkinson, founder of The Wealthy Speaker School, shares how she's helped countless speakers—from newcomers to $30K-per-gig pros—grow their careers through innovative coaching, strategic branding, and consistent content marketing. She recounts her

In this episode, Dr. Barbara Hales discusses how AI transforms how doctors connect with their patients to work smarter, not harder. Dr. Hales explains that AI is not about replacing human interaction but enhancing it by automating administrative tasks, enabling doctors to focus more on patient care. She outlines how AI can personalize patient outreach,

In this episode, Dr. Barbara Hales sits down with Carrolee Moore Drummonds, founder of the Podcast Pitching Society, to explore how professionals can enhance their visibility and credibility through podcast guest appearances. Carrolee shares her journey from a corporate career in project management and corporate relations to building a successful podcast booking agency, emphasizing the

In this episode, Dr. Barbara Hales chats with Ty Cohen, founder of the Digital Business Builder Blueprint, about the key strategies for building a digital business that provides freedom without burnout. Ty shares how he transitioned from working long hours at Walgreens to launching his digital business, helping professionals and creatives turn their knowledge into

In this episode, Dr. Barbara Hales talks with Dr. Michael Neal about building the best hiring system for doctors. Neal, founder of Build My Team, shares how his company streamlines the hiring process for healthcare practices by finding top-tier talent without the usual hassle.​ He explains how their system uses surveys, cognitive and personality assessments,

In this episode, Dr. Barbara Hales explores how video marketing can transform patient trust and engagement in medical practices. • The Power of Video – People retain 95% of a message through video compared to just 10% from text. Video builds trust by showing authenticity, emotions, and personal connections. • Types of Effective Videos ●Welcome

In this episode, Dr. Barbara Hales talks with Dr. Howard Polansky about improving cash flow for doctors and business owners. Dr. Polansky shares his journey from dentistry to financial coaching after a life-changing event with his son. He now helps families and business owners reduce debt and optimize cash flow through a simple economic system.

In this episode, Dr. Barbara Hales explores the power of patient-centric marketing in transforming medical practices. Dr. Hales discusses how the days of relying on medical expertise to attract patients are gone. Patients now expect a healthcare partner who values communication and empathy. • She shares the story of Dr. Susan, a general practitioner who

In this episode, Dr. Barbara Hales discusses: The concept of an advisory board for small medical practices and why it's beneficial How an advisory board can provide strategic guidance, mentorship, and expert insights to support growth and innovation The challenges that come with forming an advisory board, such as limited authority, coordination, and managing expectations

In this episode, Dr. Barbara Hales interviews Michelle Dickinson, a TED speaker and best-selling author, about burnout management and resilience training. Michelle shares how her approach focuses on practical, non-clinical strategies that help professionals manage stress and prevent burnout before it becomes overwhelming. • She emphasizes the power of personal agency, self-awareness, and micro-habits to

In this episode, Dr. Barbara Hales interviews Dr. Jimmy Moley, a board-certified adult and sports psychiatrist, about starting a private practice. Dr. Moley shares the challenges of networking in a new city and how he overcame them through one-on-one meetings, joining local chambers, and leveraging trusted mentors. • He highlights the importance of part-time work

In this episode, Dr. Barbara Hales discusses: The importance of data quality in AI performance and how poor inputs lead to poor outputs. Real-world consequences of AI limitations, illustrated by a critical ER case where missing data led to a misdiagnosis. How professionals can maximize AI's potential by being precise with inputs, refining outputs, and

In this episode, Dr. Barbara Hales and Lysa Miller discuss: The power of personal branding in creating trust and recognition in healthcare and beyond. Strategies for healthcare professionals to leverage social media, public speaking, and thought leadership for growth. The importance of defining and targeting the right audience to deliver exceptional customer experiences. Key Takeaways:

In this episode, Dr. Barbara Hales and Viveka von Rosen discuss: The importance of optimizing LinkedIn profiles for patient engagement and networking. Strategies to create a patient-focused and professional LinkedIn presence. How to use video content and AI tools effectively for visibility on LinkedIn. Key Takeaways: "Always be audience-focused, and come from a place of

In this episode, Dr. Barbara Hales and John O'Brien discuss: ● The importance of creating a positive experience for patients and staff in medical practices. ● How to handle patient reviews effectively and the role of platforms like Google and Yelp. ● Strategies for combating rudeness in healthcare environments to improve workplace culture. Key Takeaways:

In this episode, Barbara and Dick Grove discuss: How can you take your personal branding and visibility to the next level through PR What are the difference between advertising, marketing, and PR What should you look for and ask when considering hiring a PR team   Key Takeaways: “No matter how great your story may

In this episode, Dr. Barbara Hales and Marten Carlson discuss: • The journey to becoming a lead mattress reviewer and sleep expert. • The importance of trust in mattress reviews and how video marketing enhances credibility. • The role of consistency and multiple media platforms, like YouTube and TikTok, in building a successful brand presence.

In this episode, Barbara Hales and Jodi Krangle discuss: The critical role of voiceovers in healthcare communication. Challenges faced when voicing medical projects and the unique considerations required. How sound impacts emotional connection and accessibility in medical settings. Key Takeaways: "Sound is emotion, and that's how you reach people." – Jodi Krangle Healthcare voiceovers must

In this episode, Dr. Hales and Dr. Reinking discuss: The role of a physician development coach Overcoming physician resistance to coaching Dr. Reinking's coaching process to help clients succeed     Key Takeaways: "Don't be afraid of the pivot. Sometimes those pivots are big. It might mean leaving your job, leaving clinical medicine, or doing

In this episode, Dr. Hales and Suzy discuss: Itty Bitty Books' 30-page concept and success Writing a book for business success and media Self-promotion and media outreach tips for authors   Key Takeaways: "A book is a gateway to your business's success. You can give it to your clients, sell it to them, send it

In this episode, Dr. Barbara Hales discusses: The potential of TikTok for medical professionals to engage patients and grow their practice. How TikTok's authenticity can enhance a doctor's relatability, building trust with a diverse audience. Effective TikTok content types include educational videos, behind-the-scenes glimpses, patient testimonials, and trending hashtags. Collaborating with influencers and tracking analytics

In this episode, Dr. Barbara Hales discusses: The value of guest podcasting for health professionals to expand their reach and build patient trust. How guest podcasting can enhance credibility, patient engagement, and search engine ranking. Key strategies to maximize impact as a podcast guest, from preparation to post-episode promotion. Key Takeaways: "Guest podcasting offers a

In this episode, Dr. Barbara Hales discuss: What steps can medical providers take to monitor and support high-risk patients, such as those with chronic conditions, during the shift to standard time How can medical offices effectively communicate the time change to their patients to minimize confusion and missed appointments What strategies can medical offices implement

In this episode, Dr. Barbara Hales discuss: What's the Importance of Authenticity and Storytelling in Marketing for Private Medical Practices? How Can You Make an Impact on Your Patients or Clients? How Can You Create an Effective Marketing Strategy to Make Yourself Different and Enhance Patient Experience?   Key Takeaways: “Remember, marketing is not just

In this episode, Dr. Barbara Hales discusses: The challenges facing private practices due to soaring expenses and decreased reimbursements The importance of strategic promotion for the survival of private practices Innovative solutions like telehealth to enhance patient care and practice management Key Takeaways: "Private practice offers personalized care and attention that patients can't find in

In this episode, Dr. Barbara Hales and Katherine Knapp discuss: *How early intervention can improve patient outcomes and increase revenue for healthcare practices. *The importance of education in preventing diseases and improving patient health. *How science-based nutrition and lifestyle changes can help slow or reverse negative health trends. Key Takeaways: "Education is key. An educated

In this episode, Dr. Barbara Hales and James Bond discuss: • How powerful brand names and slogans can stick in people's minds • The importance of emotional selling using metaphors, alliteration, and rhyme • How well-crafted slogans like “No More Tears” and catchy names like “Squatty Potty” can drive massive success Key Takeaways: “It's not

In this episode, Dr. Barbara Hales and Dr. Sherita Gaskins–Tillett discuss: *Why professional women struggle to find balance between their careers and personal lives *How to practice self-care in a way that is customized to your own needs and priorities *The transformative impact of “A Weekend for Me” retreats *How to give yourself permission to

In this episode, Dr. Hales and Myles discuss: The importance of online branding for doctors Strategies for establishing a strong brand identity Leveraging social media platforms to reach patients Key Takeaways: "People are getting younger and younger on social media, meaning that it is so important to have that online brand to stay on top

In this episode, Barbara and Dr. Frendhel Fejeran discuss: *What's the root cause of having low team morale in the medical field? *How can you face challenges and be more optimistic about it? *How can you avoid burnout in the workplace? Key Takeaways: “Every day, you'll come across challenges, but it's to prepare you for

In this episode, Barbara and Dr. Kiprono discuss:   *Why resilience is important to overcome challenges in life   *How women's empowerment has a great impact on those who have been struggling to pursue their passion   *How to start small and transition to a new endeavor Key Takeaways: “My life taught me resilience, but

In this episode, Dr. Hales and Chuck discuss: The role of AI in content creation and its assistive capabilities Using AI to create content from interviews and establish topical authority Leveraging AI for content analysis, optimization, and adapting content for different formats Key Takeaways: "AI is a buzzword, but the way I think about AI

In this episode, Barbara and Dr. David discuss: *Why performance anxiety is the most common fear among people *The 5-Day STAGE FRIGHT Solution—a book written by Dr. David Lee Fish *Why there is no one-and-done cure for stage fright Key Takeaways: "Experiencing stage fright or speech fright makes you perfectly human." – Dr. David Lee

In this episode, Barbara and Andrew discuss: What are the key legal considerations for doctors when marketing their medical practices? Why is it crucial for medical professionals to carefully review marketing contracts and ensure ownership of their content? What recent legal changes should medical practice owners be aware of regarding business regulations? Key Takeaways: "You

In this episode, Dr. Hales discusses: *How to transition to a concierge medical practice *Benefits of a concierge model *Key considerations for adopting a concierge model Key Takeaway: "Transitioning to a concierge medical practice offers practitioners and patients a unique opportunity to redefine the healthcare experience." – Barbara Hales, M.D. Connect with Barbara Hales: Twitter:

In this episode, Barbara and Jonathan discuss: What Is The Importance Of Understanding Patient Needs And Providing Personalized Care Marketing Services And Managing Their Online Reputation Key Factors Contributing To Building A Successful Medical Practice, Including Clarity, Consistency, And Creating A Positive Patient Experience Key Takeaways: "I think pulling in a coach to do an

In this episode, Barbara and Kevin discuss: Why you should gain help in setting up a cyber security? How can a medical practice market its cybersecurity capabilities and use them as a competitive advantage? What steps should a small business take to ensure it is properly protecting sensitive data and meeting compliance requirements? Key Takeaways:

In this episode, Barbara and Samara discuss: What changes in rules and regulations have impacted event planning How can doctors effectively host educational events Why collaboration with other professionals is important Key Takeaways: "It really is about recognizing potential and seizing the opportunities that come your way" – Samara Beth. Connect with Samara Beth: Website:

In this episode, Barbara and Alexis discuss: *Why proactive tax planning throughout the year is more beneficial than reactive approaches. *How utilizing health savings accounts can provide tax benefits *The advantages of shifting income to rental LLCs for minimizing taxes. Key Takeaways: “Leaving a legacy as well as helps save taxes on your part.” –

In this episode, Dr. Hales discusses: -The meaning of content curation -Intricacies of copyright -Identifying the lines between copyright and curation Key Takeaways: "Transform and add value to the content you curate; provide commentary, analysis, or context to make it unique." – Barbara Hales. Connect with Barbara Hales: Twitter:   https://twitter.com/DrBarbaraHales Facebook:   https/www.facebook.com/theMedicalStrategist Business

In this episode, Barbara and Micah discuss: What are the signs that indicate inefficiencies in business operations? The Blueprint, Optimized, And Position method to solve business issues Benefits of implementing effective systems to the company's culture, employee satisfaction, and long-term vision Key Takeaways: "A good system and process helps to keep employees happy and less

In this episode, Barbara and Tamara discuss: What Is The Practical Pregnancy Company Goals How Tamara Can Find Relevant Clients For Her Business How To Create An Idea To Build A Business And Set Up A Plan And Strategy Key Takeaways: "And really, fear has no place in the birthing room. Even though you might

In this episode, Dr. Hales and Caitlin discuss: How to overcome improv fear. The principles of improv ‘Approaching Improv' Key Takeaways: " As a facilitator, when I work with the whole team at once, it really starts with modeling that behavior yourself as a leader." – Caitlin Drago. Connect with Caitlin Drago: Website: https://www.inspireimprov.com LinkedIn:

In this episode, Barbara and Eunicia discuss: What strategies can you use to build your wealth How to empower the growth of your business The importance of collaboration Key Takeaways: " We need to look for activity, we need to look for action, and we need to know that that action is taking place." –

In this episode, Barbara and Colin discuss: -What is Colin's advice that contributes to startup success -Why is Market Research vital to businesses -How to utilize marketing strategies and visibility tactics Key Takeaway: "If you do have a good product, and you believe in it, you do need to put some marketing into it, you

In this episode, Barbara and Jeff discuss: How to create an autonomous business What is “Fire Yourself First” about—a book written by Jeff Russell How and where to find extenders Key Takeaways: “Don't feel overwhelmed. There's a better way and a different way to practice medicine.” – Jeff Russell.   Connect with Jeff Russell: Website: