Podcasts about mickie kennedy

Micromanagement can feel like you're doing the right thing, but often it's a hidden form of self-sabotage that stifles growth and drains your energy. In this episode, we're diving deep into the pitfalls of micromanagement with Mickie Kennedy, Founder and President of eReleases, a leader in press release distribution with 26 years of experience helping small businesses boost their visibility and credibility. Mickie candidly shares his journey from a "recovering micromanager" to a leader who empowers his team, revealing how stepping back and trusting his employees not only transformed his company culture but also significantly fueled its growth. Get ready for valuable insights and practical tips on how to recognize micromanaging tendencies and shift towards a more effective and empowering leadership style.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/

With Mickie Kennedy, a PR expert and press release strategist who helps small businesses, startups, and authors get seen and heard. Over 26 years ago, he founded eReleases after witnessing firsthand how many entrepreneurs struggled to afford traditional PR services. His mission is simple: make media access and press release distribution both effective and accessible — with a human touch. Today, he continues to guide thousands of business owners toward greater visibility, credibility, and growth through strategic media coverage.Mickie holds an MFA in Creative Writing from George Mason University and still writes poetry with a group of fellow misfits in Maryland. His work and expertise have been featured on top business podcasts and media platforms. He lives in Baltimore County with his family and two feuding cats, enjoys British sci-fi, and admits to a serious diet soda habit.Join us in our conversation as Mickie breaks down why being an unknown brand can actually be your biggest PR asset, and how strategic storytelling can turn a press release into a multimillion-dollar opportunity. He shares lessons from his journey, insights into eReleases' partnership with PR Newswire, and tips for entrepreneurs who want to get media attention without breaking the bank. Tune in to learn how the power of a well-crafted press release can transform your business.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Mickie Kennedy founded eReleases 26 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution.He lives in the Baltimore area.Learn more: https://www.ereleases.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-mickie-kennedy-founder-of-ereleases

Mickie Kennedy founded eReleases 26 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution.He lives in the Baltimore area.Learn more: https://www.ereleases.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-mickie-kennedy-founder-of-ereleases

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Send us a textAre you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand.Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way you think about media outreach and help you craft compelling stories that journalists can't resist.Key Takeaways from This Episode:Why most press releases fail to generate earned mediaThe secret to creating press releases that journalists actually want to readHow to leverage AI in press release writing (without letting it take over)The types of press releases you should avoid sendingStrategies for uncovering your business's unique story angleThe Power of Strategic Press ReleasesDiscover why Mickie believes that only 3% of press releases generate earned media, and learn how to position your business to be part of that elite group. We discuss the importance of focusing on strategic ideas and how to craft press releases that stand out in a sea of mediocrity.AI and Press Releases: A Delicate BalanceMickie offers practical advice on using AI to streamline your press release writing process without sacrificing quality or authenticity. Learn how to guide AI to create more powerful headlines and compelling content while maintaining your unique voice.Crafting Your Business StoryUncover the elements that make a press release truly newsworthy. Mickie shares tips on how to audit your business history and uncover the emotional threads that can captivate journalists and readers alike."Media like to be seen as curators and they get the most shares and accolades of articles when they put the spotlight on a product or software or a solution that no one in the industry is aware of yet." - Mickie KennedyWhether you're a seasoned marketer or a small business owner looking to boost your visibility, this episode is packed with actionable insights to enhance your press release strategy. Don't miss Mickie's free masterclass, available at ereleases.com/plan, where he dives deeper into strategic press release ideas that can transform your media outreach.Ready to take your press release marketing to the next level? Listen now and discover how to craft stories that will make journalists and readers sit up and take notice.Connect with MickieWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Instagram: https://www.instagram.com/ereleasespr/YouTube: https://www.youtube.com/user/ereleases Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 26 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland. Mickie Kennedy Vroom Vroom Veer Summary In this episode, host Jeff Smith welcomes Mickie Kennedy, founder of eReleases. The episode begins with a brief introduction, including a light-hearted reminder from Michael Stein, a voiceover promoting the show. Jeff expresses excitement about having Mickie on the podcast and asks about her current business endeavors. Mickie shares that for the past 26 years, she has been helping small businesses, entrepreneurs, and authors gain publicity through affordable press release distribution via eReleases, which sends releases nationally through PR Newswire at a fraction of the cost of traditional agencies. The conversation shifts to Mickie's childhood, where he describes growing up in Eastern North Carolina, engaging in outdoor adventures, and spending time with friends in a rural setting. They reminisce about childhood activities, including dirt bike riding and fishing. Mickie reflects on his time at East Carolina University, where he pursued English literature and anthropology, eventually obtaining an MFA in creative writing. He originally planned a bohemian life as a poet but transitioned to writing press releases at a telecom research startup, where he discovered the potential impact of storytelling in press releases. Mickie describes a pivotal moment in 1998 when a friend faced exorbitant costs for a press release, prompting him to create eReleases to support small businesses with affordable press release services. He explains the unique approach eReleases takes by crafting story-based press releases that journalists can utilize, contrasting it with the common practice of simply highlighting product features. The discussion covers his love for British science fiction, particularly Doctor Who, and how a public TV antenna introduced him to it. They also touch on his dual interests in poetry and writing, with Mickie revealing his current poetry projects and upcoming book. Jeff and Mickie discuss his two cats and their temperamental relationship, drawing parallels to the challenges of herding cats metaphorically in work scenarios. The episode concludes with Jeff encouraging listeners to connect with Mickie through eReleases' website and social media, emphasizing the supportive and honest nature of their team. Finally, Jeff wraps up the episode with a cheerful goodbye, reminding listeners to check the show notes for more information. The episode captures Mickie's transition from writer to PR expert, her business philosophy, and personal anecdotes from her journey. Connections Website

Looking to boost your small business's visibility and credibility? Check out this conversation for expert tips on unlocking media success!Today we welcome Mickie Kennedy, who is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 26 years in business. Mickie is an expert at helping small businesses increase their visibility and credibility, and he's here today to share some valuable insights. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility.Twenty six years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR, Mickie came face to face with customers who wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help, and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.CONNECT WITH MICKIEEmail: eReleases2@gmail.com Website: https://www.ereleases.com/ LinkedIN: https://www.linkedin.com/in/publicity/ Facebook: https://www.facebook.com/ereleases.press.release.distributionRemember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.

Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to generate earned media. Learn how to stand out from the crowd and make your message heard, even with a small budget. Tune in to learn PR secrets that big brands are missing! Guests: Mickie Kennedy, CEO of eReleases. Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠S.A. De C.V.

Mickie Kennedy from eReleases joins us this week to talk about creating a successful press release. Mickie has worked with several Shark Tank companies and offers valuable insights and lessons learned from those high-profile projects. He emphasizes the importance of press releases, even for small businesses, as a powerful tool for building awareness and promoting your brand.

What if the secret to tripling your business lies in letting go of control and leveraging the right PR strategy?   In this episode, Mickie Kennedy, founder of eReleases, shares his 26-year journey in public relations and the transformative lessons he's learned. From crafting press releases that actually generate media coverage to overcoming micromanagement tendencies, Mickie reveals actionable insights that any entrepreneur can apply. He highlights the power of storytelling in PR, shares his journey of stepping back from daily operations to focus on strategy, and underscores the importance of building relationships with experts.     [00:01 - 07:16] The Power of a Great Press Release Only 3% of press releases generate earned media; focus on quality, not quantity Use storytelling and case studies to make press releases compelling Human interest elements resonate more with journalists than corporate messaging   [07:17 - 14:32] Case Study: The Dining Bond Initiative A positive, timely message can generate significant media coverage Leveraging PR can result in immediate, impactful outcomes Actionable campaigns during crises resonate deeply with the audience   [14:33 - 21:54] Lessons in Leadership: Overcoming Micromanagement Micromanagement leads to high employee turnover and stifled growth Trusting your team can create a thriving, long-term workforce Shifting the focus to strategy and growth yields better business results   [21:55 - 28:46] Building Relationships and Leveraging Expertise Surrounding yourself with experts can identify and resolve blind spots Participating in mastermind groups accelerates business growth Insights from others can lead to personal and professional transformation   [28:47 - 33:37] Actionable PR Strategies for Every Business Conducting industry surveys is a foolproof way to generate media interest Partnering with smaller trade associations can expand outreach Consistent, targeted PR campaigns build long-term visibility and success     Key Quotes:   “PR can work. It is accessible for people of all sizes, especially small businesses.” – Mickie Kennedy   “I realized that I was my own problem, and stepping back from micromanagement transformed both my business and personal life.” – Mickie Kennedy       Connect with Mickie:   Websites: https://www.mickiekennedy.com                   https://www.ereleases.com                   https://www.ereleases.com/plan    LinkedIn: https://www.linkedin.com/in/publicity  Facebook: https://www.facebook.com/mickie.kennedy     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

In today's episode with Mickie Kennedy, President of eReleases, we will hear about a harrowing client horror story that happened when he was just 4 meager years into his business. Mickie has a press release distribution business he has been running for more than 25 years now. At such an early start, he was approached by a client from a music conservatory for a press release. After negotiations and a lot of discussion, the project was initiated. Eventually, he received a check from FedEx for the client's payment. He cashed it in and was then informed by the bank that the checks were—surprise, surprise—fakes! He then went to file a report to the police, who only told him they weren't going to do much to help since the amount was only less than a thousand dollars. Mickie was advised to take the matter to small claims court. His client was also informed and got a bit scared and asked him if he could pay via credit card. He trusted his client and 2 months later, he received a charge-back on his account. What a roller coaster! The PR world is full of these stories, so dive right into the episode to learn more about it.   Morgan Friedman Mickie's Website Mickie's LinkedIn Mickie's Instagram Mickie's Twitter Mickie's Facebook

Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you'll learn how press releases are not just about data or product launches, but about crafting stories that resonate.Press releases can be a powerful tool in today's fast-paced media environment, but they need to be done right. Mickie uncovers common pitfalls, like misdirected media targeting, and offers advice on utilizing platforms like PR Newswire effectively. You'll hear about the incredible success of the Dining Bond Initiative during the pandemic, which shows how a well-crafted press release can lead to widespread media attention and significant impact. Mickie also touches on how industry surveys can create media buzz and networking opportunities, making them a strategic asset in press release creation.-----Guest Contact Information: https://www.ereleases.com/https://www.ereleases.com/plan/----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session —The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.We discuss:1) Actionable tips on writing compelling press releases2) Leveraging surveys to improve your chances of being featured in a popular publication3) Using AI to enhance your PR strategyTune in to learn how to effectively tell your story through press releases and attract media attention.00:00 Meet Mickie Kennedy: Press Release Marketing Expert01:17 The Power of Press Releases for Small Businesses02:29 Mickie's Journey from Poetry to PR03:47 The Evolution of Press Release Distribution04:28 Crafting Effective Press Releases14:37 Using Surveys to Enhance Press Releases22:48 Success Stories and Real-World Examples27:36 The Power of Storytelling in Product Launches28:07 Sharing Personal Stories to Connect with Audiences28:40 Incorporating Origin Stories in Press Releases29:53 The Impact of Strategic Press Releases32:33 Mickie's Personal Branding with Glasses33:28 The Role of Timing in Press Releases36:49 Mickie's Free Masterclass on Strategic Press Releases38:08 How to Work with E-Releases38:55 Using AI for Press Release Writing41:20 Crafting Compelling Quotes for Press Releases44:49 The Frustration of Needless Emails47:36 ConclusionMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Paddy Dhanda (Host)Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.Contact Paddy: paddy@superpowers.schoolSubscribe to my newsletter:

 Unlock the secrets of masterful storytelling in business with our guest, Mickie Kennedy, the visionary founder of eReleases. Discover how Mickie transformed his approach to press releases by embracing compelling narratives that not only captured media attention but also fueled business growth. This episode is a treasure trove for entrepreneurs, especially those in tech, as Mickie shares invaluable lessons on crafting strong, humanizing elevator pitches that captivate both media and potential employees. Get ready for insights into overcoming storytelling challenges and leveraging personal stories for impactful communication. But that's not all—explore the strategic power of PR for startups and learn why timing is everything. Find out how to build trust and credibility before jumping into paid advertising, and why choosing the right industry-specific PR firm can make all the difference. Mickey also uncovers the art of DIY PR efforts, including using AI to draft press releases that stand out. Plus, get inspired by a creative case study of a local auto repair shop that harnessed the power of surveys for media buzz and SEO success. Packed with strategies and success stories, this episode is your guide to using storytelling and PR as engines for sustainable business growth. 

What if you could transform your small business into a media sensation without breaking the bank? Join us for insights from Mickie Kennedy, founder of eReleases, as we uncover the secrets to press release success. Mickie shares his expertise on making press release distribution accessible for small businesses and the power of storytelling in today's fast-paced digital world. Learn how to craft narratives that captivate journalists and harness the potential of newswires for national reach.   Throughout the episode, we explore the art of making your press releases stand out with strategic imagery and compelling story arcs. Mickie provides invaluable tips on maximizing the impact of your releases, from conducting industry surveys to collaborating with trade associations. Discover how to build relationships with local journalists and create newsworthy content that enhances SEO and boosts exposure. Mickie's real-life examples, including a David versus Goliath success story, reveal the transformative power of strategic PR.   We conclude with strategic campaign insights, highlighting the importance of a planned approach with six to eight releases. Mickie shares the significance of earned media, encouraging businesses to prioritize PR as a cornerstone of their marketing strategy. Whether you're launching a new product or looking to enhance your brand's visibility, this episode is packed with actionable strategies to elevate your PR game and drive business success.   TIMESTAMPS:   (00:01) - Press Release Distribution and Strategies (09:42) - Maximizing Press Release Impact With Storytelling (18:07) - Leveraging Stories for Press Releases (21:26) - Mastering Press Release Distribution Strategies (24:54) - Finding Industry-Specific Trade Associations (31:26) - Leveraging Surveys for SEO Success (37:30) - Leveraging PR for Positive Impact (42:33) - Effectiveness of Press Releases Across Industries (47:25) - Effective PR Strategies for Small Businesses (56:23) - Strategic Press Release Campaign Insights (01:06:24) - Mastering PR Strategies for Success   Connect with Mickie & eReleases here:   Website: https://www.ereleases.com   FREE Masterclass: https://www.ereleases.com/plan-2/   Facebook: https://www.facebook.com/ereleases.press.release.distribution   Linkedin: https://www.linkedin.com/in/publicity/   -----------------------------------------------------------------------------------------   Join the FREE Path To Freedom Facebook Group here: https://www.facebook.com/groups/1634819733719715/   7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising   If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.   https://calendly.com/wes-barefoot/introcallwithwes   Connect with Wes:   Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/   #eReleases #PR #PublicRelations

Getting PR for Pennies with Mickie Kennedy   In today's episode of The Profit Answer Man, we are joined by Mickie Kennedy, the founder of eReleases. Mickie brings over 25 years of experience helping small businesses and entrepreneurs increase their visibility and gain access to national media outlets through affordable press release services. From creative writing to mastering the art of the press release, Mickie shares how his journey led him to become an expert in public relations and how businesses can use press releases to grow their brand effectively. In this episode, you will learn: The evolution of press releases over the last 25 years and how media consumption has changed. How small businesses can use press releases to gain national attention at a fraction of the cost. The importance of telling compelling stories that capture media interest. How new media, like bloggers and influencers, play a pivotal role in today's PR landscape. Key Takeaways: The Power of Storytelling in PR: Mickie explains how journalists are not just interested in raw data, but in the stories behind that data. A well-crafted narrative is what gets picked up by the media, helping businesses gain the exposure they seek. Affordability for Small Businesses: Mickie's eReleases service was created with small businesses in mind, offering them the opportunity to get national distribution through PR Newswire without the exorbitant cost. He emphasizes the importance of making press release services accessible to businesses of all sizes. The Changing Media Landscape: Mickie highlights the shift from traditional journalists to new influencers, such as bloggers and Instagram personalities, showing how businesses can leverage these platforms for PR. Best Practices for Press Releases: According to Mickie, a successful press release is one that tells a unique story, resonates with the intended audience, and aligns with the brand's goals. He also stresses the importance of targeting the right journalists and publications. About Mickie Kennedy: Mickie Kennedy is the founder of eReleases, a company that provides affordable press release services for small businesses, authors, and startups. With over 25 years in the industry, Mickie has helped countless businesses gain media exposure in major outlets such as The Wall Street Journal, CNN, and Bloomberg. He holds an MFA in Creative Writing from George Mason University and has a deep passion for storytelling. When he's not crafting press releases, Mickie enjoys British science fiction and has a Monday night poetry group. He lives in Baltimore County with his family and two feuding cats. Conclusion: Whether you're a startup looking to gain media attention or a small business aiming to boost your brand, Mickie Kennedy's insights into the world of press releases offer invaluable advice. By focusing on storytelling, targeting the right media, and understanding the modern PR landscape, you can harness the power of press releases to elevate your business. Be sure to tune in to the full episode to get all the expert strategies from Mickie Kennedy himself!   Links:  https://www.ereleases.com/plan/     Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Send us a textUnlock the potential of your freelance business with the power of local media coverage and public relations, guided by our special guest, Mickie Kennedy, a media maven since 1998. Mickie shares his wealth of knowledge on how freelancers can stand out in a digital age dominated by online visibility. Discover why earned media still holds a unique appeal and learn effective strategies for grabbing the attention of journalists. We unpack the art of crafting press-worthy content through industry surveys and studies, offering practical insights on how to ask the right questions and deliver surprising findings that captivate media outlets. Mickie further explores the nuances of press release distribution, providing invaluable advice on creating impactful quotes that can enhance your chances of making headlines.Join the conversation as we explore the untapped potential of engaging with local media to amplify your community presence. Uncover creative strategies for pitching ideas to TV, radio, and free weekly papers, and learn the value of a compelling quote paired with striking photos. We delve into the evolving landscape of the U.S. newswire industry, shedding light on the challenges and shifts affecting media exposure. From the pitfalls of syndication services to the allure of genuine earned media, gain a comprehensive understanding of how to attract truly interested customers without resorting to paid placements. Tune in and transform your approach to local media engagement, leveraging these insights to elevate your business visibility and credibility.Support the showThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist's eye, and the strategies he's seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about unlocking the power of press releases for your podcast! Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.In this episode of Listeners to Leads, Mickie Kennedy is sharing the importance of utilizing press releases no matter how large or small your business and actionable steps you can take right now to generate earned media as part of your marketing strategy. Mickie and I also chat about the following: Crafting a compelling story is essential for effective press releases.Trade associations can be a great resource for PR outreach.Strategic planning can significantly improve PR outcomes.Consistency in PR efforts can lead to better results over time.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH MICKIE KENNEDY:E ReleasesLinkedInInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:E-Releases Press Release Masterclass

In this eye-opening episode, Mickey Kennedy, founder of eReleases, shares his transformative journey from micromanager to visionary leader. He reveals how stepping back from day-to-day operations tripled his business growth, dramatically improved employee retention, and allowed him to rediscover his passion for poetry. Mickey's story offers valuable insights for leaders struggling with work-life balance and productivity. Do you want to improve your work habits? Subscribe to The Productive Life email newsletter! It's free every Saturday: MisterProductivity.com/newsletter Get ready to change how you work. Every week, I'll share tips to help you get your work done fast. Here's why you should subscribe: 1. Learn top tricks to reach your goals. 2. Discover secret ways to boost your work. 3. Find the right balance between work and rest. Time is precious. Our tips are the key to success. Don't miss out on improving your work. Subscribe to The Productive Life newsletter for free this and every Saturday. WHO IS MARK STRUCZEWSKI? I help executives overcome overwhelm & save hours every week by eliminating distractions, prioritizing tasks, and gaining daily clarity.

Did you know a well-crafted press release can save a life and skyrocket your business at the same time? In this episode, Mickie Kennedy, the founder of eReleases, dives into the world of press releases and how they can do more than just promote your business. Mickie shares stories of using PR to create credibility, grow revenue, and even help someone avoid life-threatening situations. He walks us through his journey from poet to PR expert and gives actionable advice on creating press releases that stand out. Plus, he drops some unconventional wisdom on when it's time to "fire yourself" from your own business. Guest Bio: Mickie Kennedy HAS over 25 years of experience in PR and has assisted more than 30,000 clients, distributed over 150,000 press releases, and generated over $132 million in earned media. A poet at heart, Mickie combines his creativity and entrepreneurial acumen to provide impactful PR strategies that genuinely make a difference. Key Highlights: How Mickie pivoted from poetry to PR and created eReleases Why 97% of press releases don't work and how to be in the 3% eReleases' professional writing services for small business owners The evolution of PR from faxing to national distribution Why Mickie "fired himself" and the positive impact it had on his business PR with heart: How a press release saved a man's life Mickie's poetry reading - "Blue Collar" Ready to take your PR game to the next level? Tune in to learn how Mickie Kennedy's strategies can help you craft press releases that don't just get published—they get noticed   Favorite Quote:   “97% of press releases don't work. Focus on the 3% that do get picked up.”   Connect with Mickie: https://www.facebook.com/ereleases.press.release.distribution https://x.com/ereleases https://www.linkedin.com/in/publicity/ https://www.instagram.com/ereleasespr/ https://www.youtube.com/user/ereleases   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.

In this episode of the Play Big Faster Podcast, we dive into the world of public relations with Mickie Kennedy, president of eReleases and expert in press release distribution. Mickie shares his journey from poet to PR professional, explaining how he revolutionized the industry by focusing on story-driven press releases. He discusses the importance of earned media, the power of newswires like PR Newswire, and how small businesses can leverage PR to boost their visibility and credibility. You will learn about the relationship between PR, advertising, and marketing, as well as practical tips for measuring PR success through metrics like increased leads and improved conversion rates. Whether you're a startup founder or an established business owner looking to enhance your media presence, this episode provides actionable advice on how to play big faster in the world of public relations. If you found value in Mickie Kennedy's insights on leveraging PR for your business, take a moment to leave us a review. Your feedback helps other entrepreneurs discover the Play Big Faster podcast and join our community of forward-thinking business leaders.   TIMESTAMPS 00:00:00 - Introduction 00:01:00 - From MFA to PR: Mickie Kennedy's press release journey 00:02:00 - Story arc strategy: Crafting newsworthy press releases 00:03:00 - eReleases and PR Newswire: Revolutionizing wire distribution 00:05:00 - PR vs. advertising: Earned media's impact on ROI  00:06:00 - PR Newswire and Business Wire: The media visibility duopoly 00:08:00 - Email pitching crisis: Why journalists prefer newswires  00:10:00 - Measuring PR success: Conversion rates and earned media metrics 00:12:00 - Strategic releases: Leveraging surveys for media pickup  00:14:00 - Product launch press releases: Incorporating use case studies 00:16:00 - Trade associations: Amplifying your press release's reach  00:18:00 - The 3% rule: Secrets of high-performing press releases 00:20:00 - Small business PR advantage: Authenticity trumps corporate image  00:22:00 - Boilerplate brilliance: Weaving origin stories into press releases  00:23:00 - PR for entrepreneurs: Embracing vulnerability for media attention

Mickie Kennedy is an Experienced Podcast Guest and Best-Selling Author, Bringing a Positive, Matter-of-Fact Style on a Range of Subjects: Press Releases, PR, Marketing, Management, Poetry, and More. Mickie Kennedy created eReleases over 25 years ago to provide small businesses with access to the media and a national newswire—all with a personal touch. eReleases helps small businesses, startups, and authors gain website traffic and attract better quality customers through media coverage. The company excels in writing and distributing press releases to journalists, trade publications, and key industry influencers, thereby increasing visibility and credibility, and driving more revenue from dream clients. Mickie lives in Baltimore County with his family and two feuding cats, enjoys British science fiction, and admits to an unhealthy addiction to diet soda. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University and continues to write poetry most Monday nights with a virtual group of fellow misfits from around Brunswick, Maryland. As a dynamic entrepreneur and poet, Mickie has seamlessly blended his creative and business skills to build eReleases into a leading press release distribution platform. With over 25 years of experience in public relations and marketing, Mickie has significantly impacted small businesses, authors, and startups by securing remarkable media coverage. His journey exemplifies the power of resilience, innovation, and mindfulness in business, demonstrating how one can successfully merge creativity with entrepreneurial acumen to achieve sustained success.

Welcome back to another illuminating episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have the pleasure of speaking with Mickie Kennedy, the founder of eReleases. For over 25 years, Mickie has been a champion for small businesses, authors, and startups, helping them boost their visibility and credibility through top-tier press release distribution. Mickie is also the author of "The Beginner's Guide to Writing Powerful Press Releases" and has a wealth of knowledge to share from his extensive experience in media and PR. Take advantage of Mickie's free masterclass. In this episode, Mickie unpacks the essentials of what makes a press release effective and why it's a critical tool for businesses of all sizes. He offers invaluable insights into crafting compelling quotes, understanding journalists' needs, and tells inspiring success stories—such as how one well-crafted release raised $10 million to help restaurants during the COVID-19 pandemic. Whether you're wondering how to make your small business stand out or looking to refine your PR strategy, this conversation will provide you with actionable advice. Stay tuned to learn how you can leverage the power of earned media and elevate your business to new heights. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. The Power of Small Businesses in Journalism: "Do not think that being small is going to make it harder to get pickup. In many ways, it gives you an advantage, because, you know, the journalist is seen more as a curator when they put the spotlight on someone who nobody really knows." Mickie Kennedy 00:05:01 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Christopher Loo interviews Mickie Kennedy, founder of eReleases, who shares his insights on leveraging press releases to build brand authority and gain media attention. They explore the importance of storytelling in PR, common mistakes entrepreneurs make, and how AI can enhance press release strategies. Mickie also dives into the impact of social media on journalism, the evolving role of influencers, and tips for crafting compelling quotes that capture attention. Tune in to learn how to get your business noticed in a crowded digital landscape. To connect with Mickie, visit his website: https://www.ereleases.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

In this insightful conversation, Alan interviews Mickie Kennedy, founder and CEO of eReleases, a press release distribution service for small businesses. Mickie shares his journey in the PR industry, discusses effective strategies for creating impactful press releases, and offers valuable advice for small businesses looking to gain media attention.

"If you go to AI and ask AI to help you write a subject matter for PR, you're going to get the same 97% of releases that don't work because AI's been trained on the whole body of press releases out there.”  Mickie Kennedy Top Five Tips For Press Release Success1.    What is a press release and how do they work?2.   What are tips for writing a winning press release3.   Why do so many press releases fail?4.   How do you measure press releases performance?5.   Describe how an offline company used media pickup to convert more sales while raising prices TIME STAMP SUMMARY01:09  Knowing what to focus on07:41   Creating a Compelling Story13:53   Avoiding Generic Content20:49   Refining Your PR Approach Where to find Mickie?Website                         http://www.ereleases.com LinkedIn                        https://www.linkedin.com/in/publicity  Mickie Kennedy Bio Mickie Kennedy created eReleases over 25 years ago to provide small businesses with access to the media and a national newswire—all with a personal touch. eReleases helps small businesses, startups, and authors gain website traffic and attract better quality customers through media coverage. The company excels in writing and distributing press releases to journalists, trade publications, and key industry influencers, thereby increasing visibility and credibility, and driving more revenue from dream clients. Mickie lives in Baltimore County with his family and two feuding cats, enjoys British science fiction, and admits to an unhealthy addiction to diet soda. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University and continues to write poetry most Monday nights with a virtual group of fellow misfits from around Brunswick, Maryland. As a dynamic entrepreneur and poet, Mickie has seamlessly blended his creative and business skills to build eReleases into a leading press release distribution platform. With over 25 years of experience in public relations and marketing, Mickie has significantly impacted small businesses, authors, and startups by securing remarkable media coverage. His journey exemplifies the power of resilience, innovation, and mindfulness in business, demonstrating how one can successfully merge creativity with entrepreneurial acumen to achieve sustained success.

Mickie Kennedy, founder of eReleases, is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Small businesses and start ups desperately need press release services they can actually afford which gives them access to the media and to a national newswire – all with a personal touch. PR can benefit businesses by increasing visibility, improving SEO, and generating meaningful results. It can be more cost-effective than paid advertising and can have a big impact on small businesses. In this episode Mickie shares his journey in the world of PR and press releases. He discusses the power of storytelling in press releases and the importance of finding your unique selling proposition (USP). He emphasizes the impact of earned media and how it builds trust and credibility. He also highlights the need for personalized and targeted press releases, tailored to different publications and provides examples of successful PR campaigns with strategic and creative approaches. https://www.ereleases.com/plan/TakeawaysPress releases should incorporate storytelling and highlight the unique selling proposition (USP) of a business.Earned media, such as articles and mentions in publications, builds trust and credibility.Press releases should be personalized and targeted to different publications.Including a brag book or showcasing earned media can increase conversions.PR is a complement to sales and can drive sales by creating awareness and interest. PR can be a cost-effective way to increase visibility and generate meaningful results for businesses.Implied linking in articles can improve SEO even without a direct URL link.Successful PR campaigns can have a big impact on small businesses, sometimes generating millions of dollars in revenue.Influencers can play a role in PR outreach, especially when they incorporate press releases into their content.Video is a potential future direction for news and media, and businesses may benefit from incorporating video into their PR efforts.Continuous learning and staying open to feedback are key to success in PR and business.The joy of seeing small businesses succeed is a rewarding aspect of working in PR.New Episodes every Monday!www.stringcastmedia.comHow Press Releases Can Boost Your Small Business Visibility: Insights from Mickie KennedyWhy PR is Essential for Your StartupHow Storytelling in Press Releases Can Elevate Your BrandWhy Affordable PR is the Key to Growing Your Business: Mickie Kennedy's AdviceHow Targeted Press Releases Can Build Trust and Credibility for Your Business with Mickie Kennedy

Hi there, so glad you're here. Today I'm talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.I was thrilled to talk with Mickie because PR is not something we're taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. In this episode, Mickie and I talk about:How to build a pitch to get your idea, and your business, in the mediaHow to find contact info for journalists and producers of local TV shows so you can send them a pitchWhat kinds of pitch topics get the best results How often to submit pitchesWhy local media is an easy win for local businessesAnd much moreYou're invited! I'll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom. Register here for free. Of course, if you can't make it live, a replay will be available afterwards. Show Notes:Ereleases.comMickie's Free PR ClassConnect with Mickie on LinkedInFree Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

In this episode of "From Startup to Wnderbrand," host Nicholas Kuhne welcomes Mickie Kennedy, an expert in press release distribution and founder of eReleases. With over 25 years of experience, Mickie shares insights on how small businesses, authors, and startups can increase their visibility and credibility through strategic press releases. Discover the evolution of media, the role and impact of press releases, and how they differ from traditional advertising. Mickie explains why earned media can be more valuable than paid ads and shares success stories, including his work with brands like Manscaped and Squatty Potty. Mickie also provides valuable tips on crafting effective press releases, finding the right balance between paid and earned media, and creative strategies for getting noticed in a crowded market. Get that free content! https://www.ereleases.com/plan/

Do you want to increase your visibility and credibility within your local and virtual communities? Why is committing to a local column a great long-term investment? Are you making use of quotes in your media connections – and if not, why should you? In this podcast episode, Joe Sanok speaks about press release strategies with […] The post Press Release Strategy with Mickie Kennedy | POP 1045 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What if your business could achieve extraordinary media coverage through the power of press releases? In this business-building episode, host Nicole Jansen sits down with Mickie Kennedy, the insightful founder of eReleases, to explore the lucrative world of press releases. Mickie is a trailblazer in the PR industry, with a unique approach that combines strategic storytelling and data-driven insights, enabling small businesses, startups and authors to capture significant media attention, improve their SEO rankings, and drive sales. Throughout the conversation, Mickie shares expert tips on how to create impactful press releases, from leveraging survey data to crafting compelling narratives. Discover the strategies behind his successful PR campaigns and learn how you can implement these techniques to make your business stand out in the media landscape. What We Discuss in This Episode Creating impactful press releases that resonate with the media. Strategically using surveys to generate media attention. Crafting compelling narratives with data-driven insights. The significance of meaningful, targeted press releases. Key components of a successful PR campaign. The role of eReleases in supporting businesses with press release services. Utilizing storytelling and a contrarian approach in PR. Case studies showcasing the success of strategic press releases. The importance of third-party credibility and earned media. Actionable steps to implement press release strategies for quick wins. Podcast Highlights 0:00 – An introduction to press releases. 03:24 – The power of press releases in gaining media attention. 06:15 – Using surveys to create compelling press releases. 10:45 – Essential elements of a successful press release. 14:13 – How strategic press releases boost SEO rankings. 17:35 – Building a comprehensive PR campaign with eReleases. 21:21 – Real-world success stories from effective press releases. 27:08 – Incorporating storytelling to captivate media and audience. 30:40 – The contrarian approach: Differentiating in the media. 34:15 – Tips and advice for implementing press release strategies. Favorite Quotes On the Power of Press Releases: “A highly targeted and data-driven press release can drive remarkable media coverage, bringing valuable credibility and visibility to your business.” On Storytelling in PR: “Using compelling narratives and addressing industry challenges can make your press releases resonate more deeply with journalists and their audiences.” Join us for an enlightening conversation with Mickie Kennedy as we explore the essential strategies behind effective press releases, the role of storytelling, and how to strategically gain media attention to elevate your business. Episode Resources and Show Notes: https://leadersoftransformation.com/podcast/business/504-elevate-your-pr-with-e-releases-with-mickie-kennedy   Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

Today, we're diving into the world of press releases and media relations with Mickie Kennedy, the founder and president of eReleases. Celebrating 25 years in the business, Mickie has witnessed the evolution of the press release industry firsthand.Join us as we explore the differences between traditional newswires and article-based newswires, uncover the secrets behind creating newsworthy press releases, and learn why an amazing quote can make all the difference in captivating journalists. Mickie will share invaluable tips for small businesses on how to gain national media attention and build strong relationships with local media outlets. Plus, we'll touch on the challenges of modern media landscapes and the importance of a unique selling proposition in your pitches.Whether you're a small business owner, entrepreneur, or coach, get ready to take notes—Mickie's insights could transform how you approach media relations. And don't forget, Mickie's rainbow glasses aren't just a style statement—they're a symbol of his colorful and impactful career. Stay tuned for an enlightening conversation!In this episode you will learn: The differences between traditional newswires like Business Wire and PR Newswire, and article-based newswires such as the Associated Press and ReutersHow building relationships with local media is crucial for small businesses to gain visibility and credibility.The importance of focusing on the story behind your data to make your press releases newsworthy and engaging for journalists.Strategies for small businesses to build lasting relationships with local media by regularly reaching out with captivating pitches and maintaining persistence.Mickie's insights on book marketing, especially for self-published and smaller authorsYou can reach Mickie at: eReleases2@gmail.comWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Facebook: https://www.facebook.com/ereleases.press.release.distributionA little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of items for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by taking the 3 Card Sampler—you won't regret it. Connect with me: http://JanicePorter.com

In this episode of the Grownlearn Podcast, we dive into "PR Secrets To Skyrocket Your Visibility In Any Industry" with Mickie Kennedy, the founder of eReleases and a best-selling author. Mickie reveals how small businesses can leverage strategic PR to gain significant media coverage, increase credibility, and drive more revenue. With over 25 years of experience, Mickie's blend of creativity and business acumen provides valuable lessons for any entrepreneur aiming to enhance their visibility and success. Get a free Masterclass on PR here: https://www.ereleases.com/plan-2/ ------------------------------------------------

On today's episode of the Entrepreneur Evolution Podcast, we are joined by Mickie Kennedy. Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets.    Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.     To learn more about eReleases, visit https://www.ereleases.com/   We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more.  Ready to invest in yourself? Book your free session with Annette HERE.  Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://podcasters.spotify.com/pod/show/annette-walter/support

Ever wonder how some nonprofits seem to always be in the news? It's not magic – it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickey Kennedy. Learn how to craft compelling stories, build relationships with journalists, and get your nonprofit the attention it deserves. Whether you're a PR novice or looking to up your game, this episode is packed with practical tips and strategies you can start using today. What you'll learn: → The basics of writing an effective press release → How to build and nurture relationships with journalists → Strategies for getting national media coverage on a budget → Why being a small, unknown organization can be a PR advantage → Creative ways to generate newsworthy content Want to skip ahead? Here are key takeaways: [06:14] Craft strong, meaningful quotes in your press releases – they're your chance to control the message and increase the likelihood of being included in articles. [12:08] Start building media connections locally – there are probably less than a dozen key journalists in your area who cover nonprofits. [19:33] Timing, message, and relevance are crucial for press release success – as demonstrated by the dining bond initiative case study. [30:09] Consider creating surveys or studies to generate newsworthy content and position your organization as an expert in your field. [37:01] Don't let your organization's size deter you from pursuing PR – sometimes being small and unknown can actually work in your favor with journalists. Resources 9 Creative Ways to Engage and Steward Your Donors Guide: http://thefirstclick.net/resources Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage: https://www.ereleases.com/plan/ CauseWire – a nonprofit rate for press releases: https://www.ereleases.com/causewire/ Mickie Kennedy Founder, eReleases Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. https://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ https://www.pinterest.com/ereleases/ https://www.youtube.com/user/ereleases https://www.tiktok.com/@ereleases Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

How to Master Press Releases Like a Pro | Aswand Cruickshank with Mickie Kennedy Welcome to another insightful episode of our motivational series. I create Daily Motivational Videos that can be shared and used to teach anyone how to make mental adjustments and see the silver lining in whatever happens to them in life. In today's episode, we're joined by the expert Mickie Kennedy, who shares invaluable insights on how to develop a press release and establish a pipeline to your ideal audience. Mickie is a seasoned professional in the field of public relations, and his tips will help you craft compelling press releases that capture attention and drive engagement. What You'll Learn: The essential components of a powerful press release How to target your press release to the right audience Strategies to establish a strong pipeline for your press releases Common mistakes to avoid when writing a press release Real-world examples and success stories from Mickie Kennedy Whether you're a business owner, marketer, or PR professional, this episode is packed with actionable advice to help you master press releases like a pro. About Mickie Kennedy: Mickie Kennedy is the founder of eReleases, a leading press release distribution service that has helped thousands of businesses get their news in front of the right people. With years of experience in the industry, Mickie knows what it takes to create press releases that stand out and get results. Connect with Mickie Kennedy: eReleases - https://www.ereleases.com LinkedIn - https://www.linkedin.com/in/publicity/

Mickie tells a story of sorrow, one of grief, and indeed there is a TRIGGER WARNING for this episode... After a childhood of abuse and growing up in a community that seemingly didn't care, Mickie decided to take his own life one night. What happened that evening is completely dumbfounding and should convince us all that angels are all around us, and sometimes they sell real estate! I'll let Mickie tell the tale but until then, here is his Insta, where you can do a deeper dive into this inspiring human being! This poet and creative recites one of his works, "Vigilance" at the end of the episode. Make sure not to miss it! Thank you to everyone who listens and please do remember, RATINGS AND REVIEWS ARE SO IMPORTANT! If you like what you hear, please do me a solid and leave a little rating! Do check out the new YouTube channel...it's where you can find my guests IRL!! (you can actually see their bright and shining faces for real!) And consider supporting this pod on Patreon! Every little bit helps! Your bit of beauty this episode? This YouTube on the Rare Ghost Orchid and it's really special, really specific pollinator- the Darwin's Moth, (or Giant Hawkmoth) which has the longest tongue in the known world at up to 11.2" long! The orchid is so bizarre and was observed to have such a challenging pollination space that Darwin suggested that an insect or animal MUST exist that had an exceptionally long tongue! And YES! Hazzahhh! they finally observed this mysterious insect doing it's thang and pollinating the heck out of The Ghost Orchid!  A perfect example of the scientific process and how to prove a theory...is right here in this video! Be sure to check it out! (and I think it's beautiful how nature is so complex and strange!)

Mickie tells a story of sorrow, one of grief, and indeed there is a TRIGGER WARNING for this episode... After a childhood of abuse and growing up in a community that seemingly didn't care, Mickie decided to take his own life one night. What happened that evening is completely dumbfounding and should convince us all that angels are all around us, and sometimes they sell real estate! I'll let Mickie tell the tale but until then, here is his Insta, where you can do a deeper dive into this inspiring human being! This poet and creative recites one of his works, "Vigilance" at the end of the episode. Make sure not to miss it! Thank you to everyone who listens and please do remember, RATINGS AND REVIEWS ARE SO IMPORTANT! If you like what you hear, please do me a solid and leave a little rating! Do check out the new YouTube channel...it's where you can find my guests IRL!! (you can actually see their bright and shining faces for real!) And consider supporting this pod on Patreon! Every little bit helps! Your bit of beauty this episode? This YouTube on the Rare Ghost Orchid and it's really special, really specific pollinator- the Darwin's Moth, (or Giant Hawkmoth) which has the longest tongue in the known world at up to 11.2" long! The orchid is so bizarre and was observed to have such a challenging pollination space that Darwin suggested that an insect or animal MUST exist that had an exceptionally long tongue! And YES! Hazzahhh! they finally observed this mysterious insect doing it's thang and pollinating the heck out of The Ghost Orchid!  A perfect example of the scientific process and how to prove a theory...is right here in this video! Be sure to check it out! (and I think it's beautiful how nature is so complex and strange!)

Mickie Kennedy founded eReleases, 25 years ago to help small businesses, authors, and startups increase visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.   Mickie's website: https://www.ereleases.com/   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg216/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. Mickie has created a free video Master Class on how to create a winning PR strategy based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ https://www.linkedin.com/in/publicity/ https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.ereleases.com Take my free LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

Interview with Mickie Kennedy, who is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits. His web site is https://www.ereleases.com/plan/

Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. - Thanks to my Sponsors : If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed    https://www.danielpackard.com/ ----- Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster⁠   ============ What we Discussed:   - How Mickie got into PR (2:30 mins) - How has emailing Journalists changed over the years (8:45 mins) - Corruption in Publication including Forbes (11 mins) - Does it Matter if Print or Electronic PR (15 mins) - How Bloggers & Influencers earn from PR (21 mins) - Circulation Numbers (24 mins) - Photos that are more engaging (28 mins) - Clickbate Headlines (30:30 mins) - The Press Release Process (31 mins) - Shark Tank & PR for Startups can work well (34:30 mins) - Example of how an Automotic repair shop used PR (44 mins) - How long does a submitted PR last for (45 mins) - Time Frame for a PR Campaign (46:45 mins) - Should you Share a PR article on your Social Media (53 mins)   ===============   How to Contact Mickie Kennedy :  https://www.ereleases.com/ https://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ - Donations  ⁠⁠https://www.podpage.com/speaking-podcast/support/⁠⁠   Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster --- Send in a voice message: https://podcasters.spotify.com/pod/show/roy-coughlan/message

Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for a Russian immigrant. Learn how eReleases has been instrumental in helping startups and authors gain significant media attention despite budget constraints, showcasing the power of strategic PR.In an era dominated by social media, we examine how platforms like Instagram and TikTok have reshaped news dissemination, particularly among younger audiences. Mickie discusses the rise of influencers, who now hold journalist status on traditional newswires, and their dual role in media and advertising. Despite the changing landscape, newswires remain invaluable, offering unique opportunities for small businesses to capture media attention with compelling stories. Gain insights into why PR is not just for large companies and how small businesses can leverage their novelty to gain positive media coverage.Unlock effective PR strategies with Mickey's expert advice on creativity and storytelling. Hear real-world examples of how a well-crafted narrative can transform a product launch into an engaging story that captivates journalists and audiences alike. Discover actionable tips and strategies from eReleases' masterclass to elevate your PR game, whether you're a novice or seeking to refine your approach. This episode is packed with valuable insights and inspiration to help you achieve meaningful outcomes through the power of PR.Get the Free eRelease Masterclass on Press Releases Here Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTubeSend us a Text Message, give feedback on the episode, suggest a guest or topic

About Randolph Love Randolph Love III, is the Founder and President of, ShieldWolf Strongholds, a Fractional CFO company that specializes in providing Business and Franchise Owners with all of the perks and benefits of having a full time Chief Financial Officer and Business Succession Planner, but for a fraction of the price. He is the Chiar of The African American Franchise Council and a Partner and Consultant with The Franchise Consulting Company; the largest American owned franchise consulting company in the world. He is the Author of the forthcoming Financial Literacy book, "The Miracle Money Vehicle: How To Make Money Make Babies;" which gives individuals and business owners a step by step guide on what they need to do to have the option to retire, or exit their current position in less than 5-10 years, with properly structured, and funded Trusts and Tax Strategies. Also, he is the host of, "The Entreprenudist Podcast: The Place To Hear Real Entrepreneurs and Business Owners BARE IT ALL;" ranked in the TOP 10% of podcasts for Business Owners and Entrepreneurs by ListenNotes.com. https://shieldwolfstrong.com/linkinbio https://www.facebook.com/RandolphChFC https://www.linkedin.com/in/randolph-love-660998183/ ---------------------------------------------------------------------- About Mickie Kennedy “Mickie Kennedy is an Experienced Podcast Guest, Bringing a Positive, Matter-of-Fact Style on a Range of Subjects: Press Releases, PR, Marketing, Poetry, and More.” Some Interesting Anecdotes Small businesses, authors, startups, and entrepreneurs combine to make some quirky tales: eReleases helped save a man's life. A client defected to the United States in 1992 and was the first person granted political asylum in the U.S. for opposing corruption in post-Soviet Russia. After a short time, his initial political asylum was revoked and he was ordered back to Russia where he claimed he would face persecution or worse. At the time his press release was issued, he already had been assigned a seat aboard a flight back to Russia. Manscaped and Squatty Potty uses eReleases, as well as dozens of other Shark Tank companies. A man was reunited with his two kids after a family member took off with them for more than 18 months: “Thank you and eReleases for your help! I would not have been able to reunite with my sons without the professional coordination and kind help! The press release helped rally many people in helping me locate my children.” https://www.ereleases.com/ https://www.facebook.com/ereleases.press.release.distribution ------------------------------------------------------ Collabpalooza Solopreneur Automation Summit https://collabpalooza.com When It Worked Podcast https://getoffthedamnphone.com/podcast 00:00:00 Anatomy For 100 Masticate With 32 Body Appendages 00:01:15 Anatomy For 200, Cheeky Muscle, Glutus Maximus 00:02:58 Quick Clue Sickle Rhymes With Clavicle 00:04:27 100 Point Question World History For 500 00:06:04 Galvestons Emancipation Proclamation In 1888 00:07:00 Sandinistas In English, Spanish, And Science 00:09:13 Science For 200 Science For 200 The Last Science Question 00:10:20 Mickey Literary, Literary, First Person 00:10:43 First Person Singular Well Done Mickey A Literature For 300 00:11:24 Literature For 400 Val Missing From Gadsby 00:12:01 Mickeys Common Name 00:12:11 Literature Hemingway, Fitzgerald, Poe, China 00:13:12 Chinas Role In World War Ii 00:13:58 Christian Bale Well Done, Mickey, Stud, Trivia, Rome 00:15:00 Mickeys Fashion For 300 00:16:32 Fashion For 400 Teenagers Tooth Wear 00:17:04 Race And Redemption In Golf 00:18:37 Identity Famously Beat Tiger Woods While Drunk 00:19:04 John Daily, Mickey Golf, Hispanic, Jesus Lee Trevino 00:19:47 Judy Rankin Becomes First Woman To Win 10m In Pga Season 00:20:50 Mickey Mickey Explains Press Release Distribution Methods 00:22:07 Pierres Press Release Distribution Services

PEG Podcast: Mickie Kennedy: President, eReleases Press Release Distribution Biography Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits. Link: https://www.ereleases.com/plan/ Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests:  Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube  https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRpr PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792 Get $10.00 Credit for using StreamYard.com when you sign up with our link RSS https://anchor.fm/s/3b31908/podcast/rss --- Send in a voice message: https://podcasters.spotify.com/pod/show/phantom-electric/message

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. Top 3 Value Bombs 1. The headline and writing are essential aspects, but the most critical part of the press release is its strategy - what are you announcing? 2. The most important metric that you can use to measure your press release performance is your sales. 3. A press release is an effective way to get yourself out there and share what makes you different from the media. How To Build A PR Campaign Designed To Get Massive Media Coverage - FREE PR Strategy Video Training Sponsors HubSpot Scale support and drive retention and revenue all in one place with HubSpot's all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers Yahoo Finance Yahoo Finance makes it easy to get financial news, data, and insights fast. For comprehensive financial news and analysis, visit the brand behind every great investor, YahooFinance.com