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2 episodes with ereleases
3 episodes with ereleases
3 episodes with ereleases
2 episodes with ereleases
2 episodes with ereleases
2 episodes with ereleases
2 episodes with ereleases
3 episodes with ereleases
2 episodes with ereleases
PR Newswire can cost small businesses hundreds of dollars per release, with no guaranteed media pickup. This episode breaks down the real pricing, compares affordable alternatives like PRWeb and eReleases, and explains why multi-channel content strategies deliver more lasting visibility. To learn more, visit https://presscable.com/insights/pr-newswire-features-pricing-alternatives-is-this-massive-pr-solution-really-worth-it/ PressCable City: London Address: 15 Harwood Road Website: https://presscable.com
Learn how entrepreneurs and small businesses can leverage press releases to gain visibility, improve search rankings, and position themselves as industry leaders. In this episode, host R. Kenner French sits down with Mickie Kennedy, founder of eReleases, to discuss how entrepreneurs, startups, and small businesses can use press releases to generate media coverage, build authority, improve SEO, and create long-term business growth.With nearly three decades in the PR industry, Mickey explains why press releases continue to outperform many traditional marketing tactics when executed strategically. He shares real-world examples of businesses that landed massive opportunities, generated millions in revenue, and became industry thought leaders through consistent public relations efforts.The conversation explores how journalists consume information today, why earned media is more valuable than paid advertising, and how businesses can increase their chances of getting meaningful media coverage. Mickey also reveals common mistakes entrepreneurs make when using AI to create press releases and explains why storytelling, data, and contrarian viewpoints often attract more attention from journalists.
Fewer than 1% of small businesses use press releases as a regular marketing or public relations strategy, even as major corporations continue to rely heavily on media relations to shape public perception and build authority. Meanwhile, approximately 92% of businesses are using social media platforms to increase visibility and brand awareness, according to Entrepreneur. But in a crowded digital marketplace where everyone has a website, LinkedIn page, Facebook profile, and online reviews, the real question becomes: what actually makes your business memorable? On this episode of Let's Have This Conversation, we sit down with Mickie Kennedy, founder of eReleases, one of the leading press release distribution services helping small businesses, startups, and authors secure national media exposure. With more than 25 years of experience in public relations and media outreach, Mickie has dedicated his career to helping entrepreneurs bridge the gap between their business and the journalists, reporters, and publications that can elevate their credibility. In a world where trust drives buying decisions, Mickie explains why earned media still matters and why being featured in trusted publications can separate your business from competitors who rely solely on social media algorithms. He shares practical insights into how entrepreneurs can use press releases strategically, what journalists are actually looking for, and how authentic storytelling can create long-term authority online. The conversation also explores the changing landscape of public relations, why visibility alone is no longer enough, and how small businesses can leverage media coverage to strengthen trust, improve search presence, and create opportunities that traditional advertising often cannot deliver. Whether you're an entrepreneur, author, speaker, or business owner looking to increase your visibility and credibility, this episode offers a behind-the-scenes look at how effective PR can help you stand out in a marketplace saturated with noise. For more Information: https://www.ereleases.com/ Discover More: https://www.ereleases.com/plan-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Your press release is not getting picked up because it's written for you, not for the journalist.In this episode of A Modern Nonprofit Podcast, Tosha Anderson talks with Mickie Kennedy, founder of eReleases, about what actually makes a nonprofit press release work. They cover the story arc journalists want to see, how to pitch local media with no budget, why your quotes are probably too safe, and how to turn earned media into a tool for donor retention and staff morale.Practical, direct, and full of real examples. A must-listen for any nonprofit leader who has sent a press release into the void and heard nothing back.Connect With Mickie Kennedy
In this episode of Winners Find A Way, Trent Clark sits down with Mickie Kennedy, founder and president of eReleases, to break down why 97% of press releases fail — and what successful businesses do differently. Mickie shares how storytelling, earned media, and strategic PR can help small and mid-sized businesses stand out in today's noisy digital world. From building compelling headlines to using AI the right way, this conversation is packed with practical insights for entrepreneurs, authors, and business owners looking to build credibility and visibility through media. The episode also dives into Mickie's personal journey from poet and creative writer to building a nationally recognized PR company serving thousands of businesses. In This Episode Why most press releases never get picked up The difference between syndication vs earned media How journalists actually choose stories Why storytelling matters more than company announcements How to use AI effectively for press releases The power of surveys and industry data in PR Why great quotes can make or break media coverage How small businesses can compete for national attention Mickie's journey from poetry to entrepreneurship Key Takeaways Storytelling Wins The best PR campaigns focus on human stories, transformation, and emotion — not just product features. Earned Media Matters Real credibility comes from journalists writing about your business, not just publishing your release on random websites. AI Is a Tool — Not the Strategy AI can help structure and improve writing, but businesses still need strategic angles and compelling narratives. Industry Surveys Create Authority Creating and publishing original survey data is one of the fastest ways to become a thought leader in your industry. Great Quotes Increase Pickups Strong, memorable quotes help journalists build better stories and increase the likelihood your company gets featured. Memorable Quotes "Most press releases fail because they read like ads." — Mickie Kennedy "Stories sell. Data supports the story." — Trent Clark "AI should help you write better — not decide what's newsworthy." — Mickie Kennedy "A great quote is your Trojan horse into the article." — Mickie Kennedy About Mickie Kennedy Mickie Kennedy is the founder and president of eReleases, a PR distribution service helping small businesses, startups, and authors gain real media exposure through PR Newswire distribution and strategic press release campaigns. He is also the author of PR Strategy Manifesto and A Beginner's Guide to Press Release Writing. Outside of business, Mickie is a creative writer and poet whose newest poetry collection, Worth Burning, reflects on life growing up in the South. Resources & Links Connect with Mickie Kennedy
Send us Fan MailEver wonder why some businesses get featured in the media while others get ignored? Episode 142 discusses: PR – Punching Above Your Weight with Mickie Kennedy. Mickie Kennedy is the founder of eReleases, a leading press release distribution service that helps small businesses, startups, and authors gain national media exposure. With over 25 years in the industry, Mickie built eReleases to bridge the gap between businesses and journalists, providing an affordable way to secure real press coverage. His expertise in crafting compelling press releases and navigating the PR landscape has helped thousands of businesses establish credibility and grow. A recognized leader in small business PR, Mickie is passionate about making media access easy, effective, and results-driven for entrepreneurs looking to stand out. Get ready for insider PR strategies that can put your business on the map! Episode Benefits: You can expect to gain actionable insights and strategies to help your PR Punch Above Your Weight. This Podcast series is targeted to Business Owners and C-Suite Executives. It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant. It focuses on the various subjects and topics to help you run a successful profitable business. They are approximately 15-minutes long so you can listen while commuting. Reach out to me to be put in contact with Mickie. The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal. Support the showHelping You Run a Successful Profitable Business !For Business Mentoring, Consulting, Schedule a Speaking Engagement, Help you with a Podcast, or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/
In this episode, Mickie Kennedy, founder of eReleases, explains how small businesses can access national press distribution at a fraction of standard costs through eReleases' partnerships. The conversation covers why 97% of press releases fail to generate earned media, the importance of story arc elements like use case studies, and strategic approaches, including industry surveys and contrarian viewpoints. Kennedy discusses how AI replicates unsuccessful patterns, why journalist inboxes have become chaotic from database blasting, the limited value of pay-for-play placements, and how earned media functions as social proof that improves conversion rates and reduces customer churn.
In Episode 198 of the Know Your Sh*t podcast, Josh Cadillac sits down with Mickie Kennedy, founder of eReleases, to break down how small businesses and entrepreneurs can leverage media and press coverage to build real credibility—without wasting money on hype.Mickie shares how he built a company that helps startups and growing businesses access real journalists through strategic press release distribution. The conversation dives into what actually makes a story newsworthy, why most companies approach PR the wrong way, and how consistent visibility can compound into long-term brand authority.They also explore the entrepreneurial realities behind running a lean team, managing yourself through setbacks, and staying in the fight when growth isn't linear. Mickie opens up about leadership, self-assessment, and the importance of long-term thinking in building a sustainable business.This episode is a practical guide to earned media, brand positioning, and understanding how credibility—not just marketing—creates lasting success.f2q
Mickie Kennedy is an entrepreneur, writer, poet, and CEO of eReleases. Mickie helps small businesses, startups, and authors gain credibility and authority through public relations. Along the way we discuss compelling stories (5:30), media blind spots (8:30), press release success (12:00), PR in the AI era (26:45), visibility and trust (28:45), unique voices (30:15), and DIY PR (31:30). Step into the National Newswire Spotlight @ eReleases.com This podcast is partnered with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Send a donation, large or small, through PayPal @LukeLeaders1248; Venmo @LukeLeaders1248; or our website @ www.lukeleaders1248.com. Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.
Endings often go unnoticed. It's easy to push back project deadlines and adjust our expectations for results, but calling for a definitive stop to review our progress can be much harder. We might feel the urge to dive right into tactics to achieve results, yet what we're truly after is a clear, overarching goal—whether that's increasing something or changing the status quo. When launching a product, crafting your business's narrative, or entering a new market, a lack of clarity makes it challenging to recognize when we've hit our desired outcome. It's crucial to step back, evaluate our plans, the actions we've taken, and the results we've achieved to decide whether to move forward or make necessary tweaks. We need to acknowledge when we've arrived, even if the path we took wasn't what we originally envisioned. In this episode, you'll discover the significance of milestones for tracking your progress, how endings can pave the way for new beginnings, and that the journey from executing a plan to reaching our goals is rarely a straight line. Jess Dewell hosts Pam Didner, the Founder of Relentless Pursuit, LLC, and Mickie Kennedy, President of eReleases, to explore why it's bold to reflect on how endings can actually help us thrive. -------------------- If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.
In this in-depth conversation, we welcome back Mickie Kennedy, founder of eReleases, to break down how strategic press releases are still one of the most powerful — and misunderstood — tools for business growth. Mickie reveals why 97% of press releases fail, how entrepreneurs can access PR Newswire at a fraction of the cost, and why thinking like a journalist — not a marketer — is the key to getting earned media coverage. We also explore how AI platforms, social media creators, influencers, and journalists now rely on press releases for real-time content, why recency matters for AI search results, and how service-based businesses (including health coaches and consultants) can leverage press releases without selling physical products. If you're tired of paid ads, low trust marketing, or getting lost in the noise, this episode will change how you think about PR, visibility, and authority forever. What You'll Learn in This Episode Why 97% of press releases never get picked up — and how to be in the 3% that do How to distribute press releases nationally through PR Newswire for 25–33% of the normal cost The biggest mistake businesses make when writing press releases How earned media consistently outperforms paid ads in trust and conversions Why AI tools (like ChatGPT and search assistants) pull from press releases How press releases help businesses show up in AI recommendations Why recency beats authority in AI-driven search results How influencers, TikTok creators, and Instagram media professionals use press releases How health coaches, consultants, and service providers can use press releases effectively Why storytelling, case studies, and quotes matter more than product features How to use AI the right way when writing press releases (and what NOT to outsource to AI) Why TV, morning shows, and digital media still matter — and how to pitch them visually How to structure press release campaigns for long-term ROI instead of one-off wins Key Topics Covered Press Release Strategy Earned Media vs Paid Advertising PR Newswire Access AI Search & Content Discovery Media Relations in the Social Media Era PR for Small Businesses & Entrepreneurs PR for Health Coaches & Service Providers Using AI in Public Relations Storytelling & Case Studies in Marketing About the Guest Mickie Kennedy is the founder of eReleases, a press release distribution service that provides affordable access to PR Newswire while teaching businesses how to write strategic, journalist-friendly press releases that actually get results. With decades of experience in public relations, Mickie has helped entrepreneurs, nonprofits, and small businesses earn national media coverage — without wasting money on ineffective PR tactics. Who This Episode Is For ✔ Entrepreneurs ✔ Small Business Owners ✔ Health Coaches & Consultants ✔ Service-Based Businesses ✔ Marketing Professionals ✔ Anyone looking to increase visibility without relying solely on ads
Send us a textLooking for proof that traditional media still moves the needle? We go straight to the source with Mickie Kennedy, founder of eReleases, to unpack how press releases win coverage in a world where TikTok clips sit beside front-page headlines. Mickie shares the inside mechanics of newswires, why bloggers and influencers now receive journalist-level access, and how small brands can punch above their weight without burning their budgets.We break down the anatomy of a high-performing press release: a sharp headline, a tight 500-word body, a quote that actually says something, and links that carry specs and visuals without clogging the story. Mickie explains why the best product announcements include a simple use case with outcomes and data, how to elevate your narrative with credible industry stats, and when to route technical details to a clean landing page. If press releases feel mysterious or outdated, this conversation resets the frame: journalists still fish in two main ponds, and your job is to show up with bait they can use.We also dig into process. Learn how to build a small, local media Rolodex and become the expert reporters call on deadline. Get a step-by-step approach to using AI as a drafting assistant—structure first, iterate paragraph by paragraph, and spend extra time on quotes and headlines. Then steal Mickie's most reliable tactic: an industry survey release that consistently produces multiple articles and valuable backlinks. The payoff is real: earned media drives credibility, lifts conversions, and reduces churn when you share placements with leads and customers.Ready to turn attention into trust? Listen now, subscribe for more smart strategies, and leave a review to tell us which outlet you want to land next.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72
Mickie Kennedy founded eReleases (http://www.ereleases.com) 27 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into how to create the perfect press release for maximum attention for your business.Hear Mickie's full interview in his special bonus episode of The Action Catalyst.
Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into why press releases aren't just for the big boys, how to create the best one for maximum attention, and what to do in a damage-control setting, plus shares his “3% rule”, and explains how even local press can net BIG wins for your business.Mentioned in this episode:The Puppet Masters Playbook is available now at https://www.amazon.com/dp/B0DXB4VKBHPuppet Masters Playbook / Jonathan Graves
Imagine turning media attention into real business growth. For service-based small business owners, publicity is about turning visibility into profit.In this episode, Mickie Kennedy, founder of eReleases, shares exactly how you can use PR to grow your credibility and revenue. He explains how press releases, when done right, can open doors to media coverage, attract your ideal clients, and create long-term financial success. Key takeaways:Why do most press releases fail? 97% of press releases generate no earned media and what separates the 3% that succeed.Press releases that actually work. Write story-based press releases that highlight real customer experiences.The difference between PR and ads. Ads push products, but PR builds trust. How to define success. Success is generating real opportunities, partnerships, and revenue for your business.Practical PR strategies you can use. Proven tactics that small business owners can implement to stand out in their industry.Tune into the episode of ▶️ Turn Publicity Into Profit: The PR Strategy That Works.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO by Anders website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Mickie Kennedy: ""Product and service launches are common, but they often miss the story. Add use cases and real client experiences to make it newsworthy."-Jody Grunden: "PR isn't just ads in disguise. It's about telling stories that uncover opportunities to generate revenue for your company."Mickie Kennedy is the founder of eReleases, a leading press release distribution service dedicated to helping small businesses, startups, and authors gain credibility and authority through strategic publicity. He has mastered the art of turning press releases into real profit and positioning brands as industry leaders. Mickie's proven system ensures businesses dominate the front page of Google and attract the recognition they deserve. Beyond PR, he is also a published poet, bringing creativity and perspective to every story he helps share.Website: https://www.ereleases.com/ FB: https://www.facebook.com/mickie.kennedy/https://www.facebook.com/ereleases.press.release.distribution LI: https://www.linkedin.com/in/publicity/ IG: https://www.instagram.com/ereleasespr/?hl=en X: https://x.com/ereleases/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, the podcas
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
In this episode, we have Mickie Kennedy, founder of eReleases, who turned a creative‑writing degree and a grueling wait‑staff job into a 25‑year PR career that helps small businesses get national media coverage without the huge budgets of big brands. He learned early that raw data alone doesn't attract journalists; stories need a hook and context. By building a Rolodex of ~10,000 journalists and partnering with PR Newswire for high‑volume, discounted distribution, he provides an affordable alternative to costly newswire services. Kennedy's key growth hack is a “survey‑and‑trade‑association” tactic: commission niche industry surveys, get trade groups to distribute them, and issue press releases that spotlight surprising findings. The resulting resource pages earn dozens of editorial links, boost SEO, and turn thin‑content sites into recognized thought‑leaders. He stresses targeting the right journalists, avoiding generic email blasts, and using contrarian angles to stand out—plus trusting hires, avoiding micromanagement, and constantly split‑testing processes. Website: www.ereleases.com LinkedIn: Mickie Kennedy Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales sits down with Mickie Kennedy founder of eReleases, to uncover how doctors and medical practices can use public relations (PR) to build credibility, attract patients, and stand out in an increasingly noisy digital landscape. Mickey shares how earned media—being featured by journalists rather
Mickie Kennedy is the Founder of eReleases, the premier press release distribution platform that helps small businesses, entrepreneurs, and growing companies gain national media exposure without breaking the bank. Since launching eReleases in 1998, Mickie has helped thousands of clients get featured in major outlets such as The New York Times, Forbes, and Good Morning America, with the company distributing over 10,000 press releases annually and saving customers up to 75% compared to traditional newswires. In this episode… Press releases have long been a powerful way for businesses to share their stories, but in today's fast-changing media landscape, are they still effective? With AI reshaping how information is consumed and ranked, can companies still rely on press releases to build authority and credibility? According to Mickie Kennedy, a seasoned PR expert with decades of experience helping businesses get national media coverage, press releases remain a vital tool when done strategically. He explains that while most releases fail to generate earned media, combining strong data, powerful quotes, and timely angles dramatically increases success. He highlights how AI now gives press releases surprising visibility by prioritizing recency and credibility, while also allowing smaller businesses to appear alongside major outlets. The real key, Mickie stresses, is blending human creativity with AI's efficiency to craft releases that stand out, build trust, and drive lasting growth. In this episode of The Same Day Podcast, Yoni Schmidt sits down with Mickie Kennedy, Founder of eReleases, to discuss the power of press releases in today's AI-driven media landscape. They explore how to use PR to boost credibility, why earned media still matters, and how AI tools can support (but not replace) strong storytelling. Mickie also gives advice on creating quotes and campaigns that get journalists' attention.
Ever wondered why most press releases disappear into the void? In this episode, Cam and Otis sit down with Mickie Kennedy, founder of eReleases and a 25-year veteran of the PR industry."It's like a bank account," Mickie explains, revealing how successful PR professionals build relationships with journalists that pay dividends over time. From neighborhood papers to radio opportunities, he breaks down exactly where businesses should focus their PR efforts based on their specific needs and audience.Mickie pulls back the curtain on the "duopoly of news wires" that makes it nearly impossible for smaller businesses to get noticed, while offering practical alternatives that don't require the budget of a Fortune 500 company. He also addresses the elephant in the room: those suspicious "earned media" placements that may not be as earned as they seem.Whether you're a small business owner seeking your first media coverage or a marketing professional looking to enhance your PR strategy, this episode provides actionable insights from someone who has identified the patterns behind the tiny 3% of press releases that get picked up. Plus, Mickie shares details about his free masterclass that could save you thousands in wasted PR efforts.More About Mickie:Mickie Kennedy is the founder of eReleases, a leading press release distribution service that helps small businesses, startups, and authors gain national media exposure. With over 25 years in the industry, Mickie built eReleases to bridge the gap between businesses and journalists, providing an affordable way to secure real press coverage. His expertise in crafting compelling press releases and navigating the PR landscape has helped thousandsof businesses establish credibility and grow. A recognized leader in small business PR, Mickie is passionate about making media access easy, effective, and results-driven for entrepreneurs looking to stand out.#10xYourTeam #PRStrategy #SmallBusinessGrowth #MediaRelations #EarnedMedia #MarketingTips #PressReleaseSuccess #EntrepreneurInsights #BusinessExposureChapter Times and Titles:The PR Landscape Today [00:00 - 05:41]Introduction to Mickie KennedyHow PR has evolved over 25 yearsThe challenge of standing out in a journalist's chaotic inboxFinding Your Media Sweet Spot [05:42 - 15:00]Neighborhood papers vs. national outletsRadio opportunities for local businessesMatching your business type to the right mediaThe Visual Element of PR [15:01 - 25:00]Including visuals that enhance your storyHow do different media use images differentlyMaking your pitch stand out visuallyEarned vs. Paid Media [25:01 - 31:17]The truth about "paid features"When paid placements work (and when they don't)Maintaining authenticity in media coverageBuilding a Journalist Bank Account [31:18 - 41:36]Creating relationships that pay dividendsHow PR professionals become valuable connectorsThe ethics of media relationshipsStrategic Press Release Campaigns [41:37 - 50:46]Identifying patterns in successful releasesCreating a campaign of 6-8 releasesWhy you only need 2-3 "winners" to make an impactThe 3% Solution: Mickie's Free Masterclass [50:47 - End]How to access the free training at eReleases.com/planFinal thoughts and takeawaysConnecting with Mickie and eReleasesMickie KennedyWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/X: https://x.com/ereleasesFacebook: https://www.facebook.com/ereleases.press.release.distribution
Dear HR Diary - The Unfiltered Truth You Wish They Taught in Management School
Send us a textIn this inspiring episode, I sit down with Mickie Kennedy, founder of eReleases, to explore his fascinating journey from writing poetry to building a successful press release distribution company. Mickie shares candid insights into his personal evolution as a leader—opening up about his early struggles as a micromanager and the steps he took to overcome it.We dive into how he learned to recognize the value of his employees, embrace flexibility, and develop leadership practices that foster trust and empowerment. Mickie also pulls back the curtain on his hiring philosophy, offering advice on attracting and retaining top talent in today's business climate.Whether you're a creative professional curious about entrepreneurship, a leader looking to let go of control, or someone who wants to understand how to build a team-centered culture, this episode is packed with wisdom and real-world takeaways.
Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect. Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time. Before your next press release, ask: what's truly new or inspiring about your business? That's the hook that gets noticed. When your story matters, your PR will too. eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn't be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure. Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about: ✅ Key differences in press releases for large vs. small businesses in HR. ✅ Why storytelling resonates with journalists and audiences. ✅ Ways HR and consulting firms can make dry topics newsworthy. ✅ How small businesses can use their size as a PR strength. ✅ Using case studies and results to boost media pickup. ✅ Tips for format, submission, images, and AI tools. ✅ How press releases affect PR visibility and SEO. ✅ Typical success rates and keeping expectations realistic. ✅ Planning an annual press release strategy and key milestones. ✅ And much more. Website: www.ereleases.com LinkedIn: www.linkedin.com/in/publicity For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you're a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.
S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real media coverage, credibility, and results without the big agency price tag. Growth hacking at its finest! Key Takeaways for Small Business Owners & Entrepreneurs via Mickie's discussion with Dr. LL: [4:15] The Power of Storytelling in Press Releases: Mickie explains how shifting from dry data tables to compelling stories in press releases led to major media coverage, opening new markets and building credibility for his company. [7:24] Identifying Market Opportunities: He describes how listening to journalists' needs and early trends (like email distribution) inspired the creation of eReleases, showing the importance of adapting to industry shifts. [9:00] Affordable Access to National Media: Mickie reveals how eReleases partners with PR Newswire to offer national press release distribution at a fraction of the typical cost, making media access feasible for small businesses. [10:25] Knowing When to Make the Leap: For those balancing a day job and a side hustle, Mickie shares his conservative approach—saving six months of living expenses and waiting until his business generated double his living costs before going full-time. [11:31] Financial Caution in Growth: He discusses the importance of financial reserves before hiring employees, emphasizing responsible growth and risk management for entrepreneurs. Whether you're a startup founder, author, or small business owner, this episode delivers actionable PR tips and inspiring stories to help you gain real media traction and grow your business.
In this episode of the He Said, She Said: Razor Branding Podcast, brand experts Jaci and Michael Russo talk with Mickie Kennedy, founder of eReleases, about the power of using press releases for brand awareness and earned media coverage. With over 25 years of experience in public relations and media strategy, Mickie breaks down how small businesses and startups can use PR to increase visibility, boost credibility, and drive real results. He shares insights on writing effective press releases, understanding how journalists choose stories, and how to get picked up by outlets, even without a huge budget. Whether you're launching a product, building your reputation, or looking to increase online visibility for your brand, this episode is packed with actionable strategies to get your name in the news.
Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing.For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share.Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry.Support the show
Take Back Time: Time Management | Stress Management | Tug of War With Time
Micromanagement can feel like you're doing the right thing, but often it's a hidden form of self-sabotage that stifles growth and drains your energy. In this episode, we're diving deep into the pitfalls of micromanagement with Mickie Kennedy, Founder and President of eReleases, a leader in press release distribution with 26 years of experience helping small businesses boost their visibility and credibility. Mickie candidly shares his journey from a "recovering micromanager" to a leader who empowers his team, revealing how stepping back and trusting his employees not only transformed his company culture but also significantly fueled its growth. Get ready for valuable insights and practical tips on how to recognize micromanaging tendencies and shift towards a more effective and empowering leadership style.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/
With Mickie Kennedy, a PR expert and press release strategist who helps small businesses, startups, and authors get seen and heard. Over 26 years ago, he founded eReleases after witnessing firsthand how many entrepreneurs struggled to afford traditional PR services. His mission is simple: make media access and press release distribution both effective and accessible — with a human touch. Today, he continues to guide thousands of business owners toward greater visibility, credibility, and growth through strategic media coverage.Mickie holds an MFA in Creative Writing from George Mason University and still writes poetry with a group of fellow misfits in Maryland. His work and expertise have been featured on top business podcasts and media platforms. He lives in Baltimore County with his family and two feuding cats, enjoys British sci-fi, and admits to a serious diet soda habit.Join us in our conversation as Mickie breaks down why being an unknown brand can actually be your biggest PR asset, and how strategic storytelling can turn a press release into a multimillion-dollar opportunity. He shares lessons from his journey, insights into eReleases' partnership with PR Newswire, and tips for entrepreneurs who want to get media attention without breaking the bank. Tune in to learn how the power of a well-crafted press release can transform your business.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.
Mickie Kennedy founded eReleases 26 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution.He lives in the Baltimore area.Learn more: https://www.ereleases.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-mickie-kennedy-founder-of-ereleases
Mickie Kennedy founded eReleases 26 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution.He lives in the Baltimore area.Learn more: https://www.ereleases.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-mickie-kennedy-founder-of-ereleases
The Find Your Leadership Confidence Podcast with Vicki Noethling
✨ Can a low-ticket offer really scale your business to 7 figures—and beyond?
Send us a textAre you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand.Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way you think about media outreach and help you craft compelling stories that journalists can't resist.Key Takeaways from This Episode:Why most press releases fail to generate earned mediaThe secret to creating press releases that journalists actually want to readHow to leverage AI in press release writing (without letting it take over)The types of press releases you should avoid sendingStrategies for uncovering your business's unique story angleThe Power of Strategic Press ReleasesDiscover why Mickie believes that only 3% of press releases generate earned media, and learn how to position your business to be part of that elite group. We discuss the importance of focusing on strategic ideas and how to craft press releases that stand out in a sea of mediocrity.AI and Press Releases: A Delicate BalanceMickie offers practical advice on using AI to streamline your press release writing process without sacrificing quality or authenticity. Learn how to guide AI to create more powerful headlines and compelling content while maintaining your unique voice.Crafting Your Business StoryUncover the elements that make a press release truly newsworthy. Mickie shares tips on how to audit your business history and uncover the emotional threads that can captivate journalists and readers alike."Media like to be seen as curators and they get the most shares and accolades of articles when they put the spotlight on a product or software or a solution that no one in the industry is aware of yet." - Mickie KennedyWhether you're a seasoned marketer or a small business owner looking to boost your visibility, this episode is packed with actionable insights to enhance your press release strategy. Don't miss Mickie's free masterclass, available at ereleases.com/plan, where he dives deeper into strategic press release ideas that can transform your media outreach.Ready to take your press release marketing to the next level? Listen now and discover how to craft stories that will make journalists and readers sit up and take notice.Connect with MickieWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Instagram: https://www.instagram.com/ereleasespr/YouTube: https://www.youtube.com/user/ereleases Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 26 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland. Mickie Kennedy Vroom Vroom Veer Summary In this episode, host Jeff Smith welcomes Mickie Kennedy, founder of eReleases. The episode begins with a brief introduction, including a light-hearted reminder from Michael Stein, a voiceover promoting the show. Jeff expresses excitement about having Mickie on the podcast and asks about her current business endeavors. Mickie shares that for the past 26 years, she has been helping small businesses, entrepreneurs, and authors gain publicity through affordable press release distribution via eReleases, which sends releases nationally through PR Newswire at a fraction of the cost of traditional agencies. The conversation shifts to Mickie's childhood, where he describes growing up in Eastern North Carolina, engaging in outdoor adventures, and spending time with friends in a rural setting. They reminisce about childhood activities, including dirt bike riding and fishing. Mickie reflects on his time at East Carolina University, where he pursued English literature and anthropology, eventually obtaining an MFA in creative writing. He originally planned a bohemian life as a poet but transitioned to writing press releases at a telecom research startup, where he discovered the potential impact of storytelling in press releases. Mickie describes a pivotal moment in 1998 when a friend faced exorbitant costs for a press release, prompting him to create eReleases to support small businesses with affordable press release services. He explains the unique approach eReleases takes by crafting story-based press releases that journalists can utilize, contrasting it with the common practice of simply highlighting product features. The discussion covers his love for British science fiction, particularly Doctor Who, and how a public TV antenna introduced him to it. They also touch on his dual interests in poetry and writing, with Mickie revealing his current poetry projects and upcoming book. Jeff and Mickie discuss his two cats and their temperamental relationship, drawing parallels to the challenges of herding cats metaphorically in work scenarios. The episode concludes with Jeff encouraging listeners to connect with Mickie through eReleases' website and social media, emphasizing the supportive and honest nature of their team. Finally, Jeff wraps up the episode with a cheerful goodbye, reminding listeners to check the show notes for more information. The episode captures Mickie's transition from writer to PR expert, her business philosophy, and personal anecdotes from her journey. Connections Website
Looking to boost your small business's visibility and credibility? Check out this conversation for expert tips on unlocking media success!Today we welcome Mickie Kennedy, who is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 26 years in business. Mickie is an expert at helping small businesses increase their visibility and credibility, and he's here today to share some valuable insights. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility.Twenty six years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release distribution service they can afford. While working in PR, Mickie came face to face with customers who wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help, and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.CONNECT WITH MICKIEEmail: eReleases2@gmail.com Website: https://www.ereleases.com/ LinkedIN: https://www.linkedin.com/in/publicity/ Facebook: https://www.facebook.com/ereleases.press.release.distributionRemember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to generate earned media. Learn how to stand out from the crowd and make your message heard, even with a small budget. Tune in to learn PR secrets that big brands are missing! Guests: Mickie Kennedy, CEO of eReleases. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cárdenas, Principal of Digital Strategy & Integration at LERMA/ Music: S.A. De C.V.
Mickie Kennedy from eReleases joins us this week to talk about creating a successful press release. Mickie has worked with several Shark Tank companies and offers valuable insights and lessons learned from those high-profile projects. He emphasizes the importance of press releases, even for small businesses, as a powerful tool for building awareness and promoting your brand.
What if the secret to tripling your business lies in letting go of control and leveraging the right PR strategy? In this episode, Mickie Kennedy, founder of eReleases, shares his 26-year journey in public relations and the transformative lessons he's learned. From crafting press releases that actually generate media coverage to overcoming micromanagement tendencies, Mickie reveals actionable insights that any entrepreneur can apply. He highlights the power of storytelling in PR, shares his journey of stepping back from daily operations to focus on strategy, and underscores the importance of building relationships with experts. [00:01 - 07:16] The Power of a Great Press Release Only 3% of press releases generate earned media; focus on quality, not quantity Use storytelling and case studies to make press releases compelling Human interest elements resonate more with journalists than corporate messaging [07:17 - 14:32] Case Study: The Dining Bond Initiative A positive, timely message can generate significant media coverage Leveraging PR can result in immediate, impactful outcomes Actionable campaigns during crises resonate deeply with the audience [14:33 - 21:54] Lessons in Leadership: Overcoming Micromanagement Micromanagement leads to high employee turnover and stifled growth Trusting your team can create a thriving, long-term workforce Shifting the focus to strategy and growth yields better business results [21:55 - 28:46] Building Relationships and Leveraging Expertise Surrounding yourself with experts can identify and resolve blind spots Participating in mastermind groups accelerates business growth Insights from others can lead to personal and professional transformation [28:47 - 33:37] Actionable PR Strategies for Every Business Conducting industry surveys is a foolproof way to generate media interest Partnering with smaller trade associations can expand outreach Consistent, targeted PR campaigns build long-term visibility and success Key Quotes: “PR can work. It is accessible for people of all sizes, especially small businesses.” – Mickie Kennedy “I realized that I was my own problem, and stepping back from micromanagement transformed both my business and personal life.” – Mickie Kennedy Connect with Mickie: Websites: https://www.mickiekennedy.com https://www.ereleases.com https://www.ereleases.com/plan LinkedIn: https://www.linkedin.com/in/publicity Facebook: https://www.facebook.com/mickie.kennedy Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher
Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you'll learn how press releases are not just about data or product launches, but about crafting stories that resonate.Press releases can be a powerful tool in today's fast-paced media environment, but they need to be done right. Mickie uncovers common pitfalls, like misdirected media targeting, and offers advice on utilizing platforms like PR Newswire effectively. You'll hear about the incredible success of the Dining Bond Initiative during the pandemic, which shows how a well-crafted press release can lead to widespread media attention and significant impact. Mickie also touches on how industry surveys can create media buzz and networking opportunities, making them a strategic asset in press release creation.-----Guest Contact Information: https://www.ereleases.com/https://www.ereleases.com/plan/----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session —The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show
Superpowers School Podcast - Productivity Future Of Work, Motivation, Entrepreneurs, Agile, Creative
Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.We discuss:1) Actionable tips on writing compelling press releases2) Leveraging surveys to improve your chances of being featured in a popular publication3) Using AI to enhance your PR strategyTune in to learn how to effectively tell your story through press releases and attract media attention.00:00 Meet Mickie Kennedy: Press Release Marketing Expert01:17 The Power of Press Releases for Small Businesses02:29 Mickie's Journey from Poetry to PR03:47 The Evolution of Press Release Distribution04:28 Crafting Effective Press Releases14:37 Using Surveys to Enhance Press Releases22:48 Success Stories and Real-World Examples27:36 The Power of Storytelling in Product Launches28:07 Sharing Personal Stories to Connect with Audiences28:40 Incorporating Origin Stories in Press Releases29:53 The Impact of Strategic Press Releases32:33 Mickie's Personal Branding with Glasses33:28 The Role of Timing in Press Releases36:49 Mickie's Free Masterclass on Strategic Press Releases38:08 How to Work with E-Releases38:55 Using AI for Press Release Writing41:20 Crafting Compelling Quotes for Press Releases44:49 The Frustration of Needless Emails47:36 ConclusionMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Paddy Dhanda (Host)Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.Contact Paddy: paddy@superpowers.schoolSubscribe to my newsletter:
Unlock the secrets of masterful storytelling in business with our guest, Mickie Kennedy, the visionary founder of eReleases. Discover how Mickie transformed his approach to press releases by embracing compelling narratives that not only captured media attention but also fueled business growth. This episode is a treasure trove for entrepreneurs, especially those in tech, as Mickie shares invaluable lessons on crafting strong, humanizing elevator pitches that captivate both media and potential employees. Get ready for insights into overcoming storytelling challenges and leveraging personal stories for impactful communication. But that's not all—explore the strategic power of PR for startups and learn why timing is everything. Find out how to build trust and credibility before jumping into paid advertising, and why choosing the right industry-specific PR firm can make all the difference. Mickey also uncovers the art of DIY PR efforts, including using AI to draft press releases that stand out. Plus, get inspired by a creative case study of a local auto repair shop that harnessed the power of surveys for media buzz and SEO success. Packed with strategies and success stories, this episode is your guide to using storytelling and PR as engines for sustainable business growth.
Getting PR for Pennies with Mickie Kennedy In today's episode of The Profit Answer Man, we are joined by Mickie Kennedy, the founder of eReleases. Mickie brings over 25 years of experience helping small businesses and entrepreneurs increase their visibility and gain access to national media outlets through affordable press release services. From creative writing to mastering the art of the press release, Mickie shares how his journey led him to become an expert in public relations and how businesses can use press releases to grow their brand effectively. In this episode, you will learn: The evolution of press releases over the last 25 years and how media consumption has changed. How small businesses can use press releases to gain national attention at a fraction of the cost. The importance of telling compelling stories that capture media interest. How new media, like bloggers and influencers, play a pivotal role in today's PR landscape. Key Takeaways: The Power of Storytelling in PR: Mickie explains how journalists are not just interested in raw data, but in the stories behind that data. A well-crafted narrative is what gets picked up by the media, helping businesses gain the exposure they seek. Affordability for Small Businesses: Mickie's eReleases service was created with small businesses in mind, offering them the opportunity to get national distribution through PR Newswire without the exorbitant cost. He emphasizes the importance of making press release services accessible to businesses of all sizes. The Changing Media Landscape: Mickie highlights the shift from traditional journalists to new influencers, such as bloggers and Instagram personalities, showing how businesses can leverage these platforms for PR. Best Practices for Press Releases: According to Mickie, a successful press release is one that tells a unique story, resonates with the intended audience, and aligns with the brand's goals. He also stresses the importance of targeting the right journalists and publications. About Mickie Kennedy: Mickie Kennedy is the founder of eReleases, a company that provides affordable press release services for small businesses, authors, and startups. With over 25 years in the industry, Mickie has helped countless businesses gain media exposure in major outlets such as The Wall Street Journal, CNN, and Bloomberg. He holds an MFA in Creative Writing from George Mason University and has a deep passion for storytelling. When he's not crafting press releases, Mickie enjoys British science fiction and has a Monday night poetry group. He lives in Baltimore County with his family and two feuding cats. Conclusion: Whether you're a startup looking to gain media attention or a small business aiming to boost your brand, Mickie Kennedy's insights into the world of press releases offer invaluable advice. By focusing on storytelling, targeting the right media, and understanding the modern PR landscape, you can harness the power of press releases to elevate your business. Be sure to tune in to the full episode to get all the expert strategies from Mickie Kennedy himself! Links: https://www.ereleases.com/plan/ Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst
In this eye-opening episode, Mickey Kennedy, founder of eReleases, shares his transformative journey from micromanager to visionary leader. He reveals how stepping back from day-to-day operations tripled his business growth, dramatically improved employee retention, and allowed him to rediscover his passion for poetry. Mickey's story offers valuable insights for leaders struggling with work-life balance and productivity. Do you want to improve your work habits? Subscribe to The Productive Life email newsletter! It's free every Saturday: MisterProductivity.com/newsletter Get ready to change how you work. Every week, I'll share tips to help you get your work done fast. Here's why you should subscribe: 1. Learn top tricks to reach your goals. 2. Discover secret ways to boost your work. 3. Find the right balance between work and rest. Time is precious. Our tips are the key to success. Don't miss out on improving your work. Subscribe to The Productive Life newsletter for free this and every Saturday. WHO IS MARK STRUCZEWSKI? I help executives overcome overwhelm & save hours every week by eliminating distractions, prioritizing tasks, and gaining daily clarity.
Did you know a well-crafted press release can save a life and skyrocket your business at the same time? In this episode, Mickie Kennedy, the founder of eReleases, dives into the world of press releases and how they can do more than just promote your business. Mickie shares stories of using PR to create credibility, grow revenue, and even help someone avoid life-threatening situations. He walks us through his journey from poet to PR expert and gives actionable advice on creating press releases that stand out. Plus, he drops some unconventional wisdom on when it's time to "fire yourself" from your own business. Guest Bio: Mickie Kennedy HAS over 25 years of experience in PR and has assisted more than 30,000 clients, distributed over 150,000 press releases, and generated over $132 million in earned media. A poet at heart, Mickie combines his creativity and entrepreneurial acumen to provide impactful PR strategies that genuinely make a difference. Key Highlights: How Mickie pivoted from poetry to PR and created eReleases Why 97% of press releases don't work and how to be in the 3% eReleases' professional writing services for small business owners The evolution of PR from faxing to national distribution Why Mickie "fired himself" and the positive impact it had on his business PR with heart: How a press release saved a man's life Mickie's poetry reading - "Blue Collar" Ready to take your PR game to the next level? Tune in to learn how Mickie Kennedy's strategies can help you craft press releases that don't just get published—they get noticed Favorite Quote: “97% of press releases don't work. Focus on the 3% that do get picked up.” Connect with Mickie: https://www.facebook.com/ereleases.press.release.distribution https://x.com/ereleases https://www.linkedin.com/in/publicity/ https://www.instagram.com/ereleasespr/ https://www.youtube.com/user/ereleases Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.
Welcome back to another illuminating episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have the pleasure of speaking with Mickie Kennedy, the founder of eReleases. For over 25 years, Mickie has been a champion for small businesses, authors, and startups, helping them boost their visibility and credibility through top-tier press release distribution. Mickie is also the author of "The Beginner's Guide to Writing Powerful Press Releases" and has a wealth of knowledge to share from his extensive experience in media and PR. Take advantage of Mickie's free masterclass. In this episode, Mickie unpacks the essentials of what makes a press release effective and why it's a critical tool for businesses of all sizes. He offers invaluable insights into crafting compelling quotes, understanding journalists' needs, and tells inspiring success stories—such as how one well-crafted release raised $10 million to help restaurants during the COVID-19 pandemic. Whether you're wondering how to make your small business stand out or looking to refine your PR strategy, this conversation will provide you with actionable advice. Stay tuned to learn how you can leverage the power of earned media and elevate your business to new heights. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. The Power of Small Businesses in Journalism: "Do not think that being small is going to make it harder to get pickup. In many ways, it gives you an advantage, because, you know, the journalist is seen more as a curator when they put the spotlight on someone who nobody really knows." Mickie Kennedy 00:05:01 Learn more about your ad choices. Visit megaphone.fm/adchoices
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
In this episode, Christopher Loo interviews Mickie Kennedy, founder of eReleases, who shares his insights on leveraging press releases to build brand authority and gain media attention. They explore the importance of storytelling in PR, common mistakes entrepreneurs make, and how AI can enhance press release strategies. Mickie also dives into the impact of social media on journalism, the evolving role of influencers, and tips for crafting compelling quotes that capture attention. Tune in to learn how to get your business noticed in a crowded digital landscape. To connect with Mickie, visit his website: https://www.ereleases.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: https://financial-freedom-for-physicians.ck.page/b4622e816d Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support
Mickey Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility. This time we talked about the importance of using surveys and studies to stand out as a subject matter authority. Why does this strategy work? First of all the media loves data. Fresh data from industry-specific surveys can attract media attention. You can use a platform like SurveyMonkey to create a 16-question survey, including some fun or unusual questions to capture interest. You don't need to do it on your own. consider partnering with small or independent trade associations to distribute your survey. These associations often seek media attention and can help amplify your survey in exchange for being mentioned in the press release. This strategy works because the survey results helps position you as an industry expert so once you are done conducting the survey, create a dedicated page on your website with all questions and responses. Highlight key findings in your press release and direct journalists to this page, potentially leading to more coverage. . Share resulting media coverage on your website, social media, and newsletters to build trust and credibility with potential customers as well. If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business https://morethanafewwords.com/avoid-fomo/
Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. Mickie has created a free video Master Class on how to create a winning PR strategy based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ https://www.linkedin.com/in/publicity/ https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.ereleases.com Take my free LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0
Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. - Thanks to my Sponsors : If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed https://www.danielpackard.com/ ----- Speaking Podcast Social Media / Coaching My Other Podcasts https://bio.link/podcaster ============ What we Discussed: - How Mickie got into PR (2:30 mins) - How has emailing Journalists changed over the years (8:45 mins) - Corruption in Publication including Forbes (11 mins) - Does it Matter if Print or Electronic PR (15 mins) - How Bloggers & Influencers earn from PR (21 mins) - Circulation Numbers (24 mins) - Photos that are more engaging (28 mins) - Clickbate Headlines (30:30 mins) - The Press Release Process (31 mins) - Shark Tank & PR for Startups can work well (34:30 mins) - Example of how an Automotic repair shop used PR (44 mins) - How long does a submitted PR last for (45 mins) - Time Frame for a PR Campaign (46:45 mins) - Should you Share a PR article on your Social Media (53 mins) =============== How to Contact Mickie Kennedy : https://www.ereleases.com/ https://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ - Donations https://www.podpage.com/speaking-podcast/support/ Speaking Podcast Social Media / Coaching My Other Podcasts https://bio.link/podcaster --- Send in a voice message: https://podcasters.spotify.com/pod/show/roy-coughlan/message
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. Top 3 Value Bombs 1. The headline and writing are essential aspects, but the most critical part of the press release is its strategy - what are you announcing? 2. The most important metric that you can use to measure your press release performance is your sales. 3. A press release is an effective way to get yourself out there and share what makes you different from the media. How To Build A PR Campaign Designed To Get Massive Media Coverage - FREE PR Strategy Video Training Sponsors HubSpot Scale support and drive retention and revenue all in one place with HubSpot's all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers Yahoo Finance Yahoo Finance makes it easy to get financial news, data, and insights fast. For comprehensive financial news and analysis, visit the brand behind every great investor, YahooFinance.com
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