Podcast appearances and mentions of spencer brooks

Nonprofit marketers wear too many hats and juggle endless priorities, often struggling to turn strategic plans into real-world execution. In this episode, Spencer Brooks sits down with Graeme Watt, Principal of Anthem Creative, to discuss a game-changing approach: Strategic Inevitability—a one-day sprint designed to help organizations ruthlessly prioritize their marketing efforts and walk away with a clear 12-month roadmap.  If you're tired of feeling stuck and want a framework to align your marketing with your nonprofit's real capacity, this episode is for you. About the guest With over 15 years of experience leading nonprofits, launching social enterprises, and working with global NGOs, Graeme Watt has seen firsthand that whoever tells the best story wins. As one of the owners and principals of Anthem, he helps nonprofits amplify their impact by crafting compelling brand narratives that drive engagement and action in an ever-evolving digital world. Resources Almanack of Naval Ravikant: https://www.navalmanack.com/Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte: https://www.goodreads.com/book/show/59616977-building-a-second-brain Contact Graeme Anthem Creative: https://anthemcreative.ca/LinkedIn: https://www.linkedin.com/in/wattgraeme/Email: graeme@anthemcreative.ca

Budgeting is one of the most misunderstood and frustrating parts of nonprofit work, whether you're leading an organization, raising funds, or managing marketing and communications.  In this episode, Spencer Brooks sits down with Jim Carroll, CEO of The diaTribe Foundation, to break down key budgeting misconceptions, explain how different revenue models shape financial decisions, and share strategies for securing more funding.  Whether you're an Executive Director balancing competing priorities, a fundraiser navigating restricted and unrestricted dollars, or a marketing professional making the case for more resources, this episode will give you the insights you need to approach budgeting with confidence. About the guest Jim Carroll is the CEO of The diaTribe Foundation after seven years as the Vice President of Finance and Administration at Common Sense Media and 6 years as the Managing Director of Equality California where he led the team to successfully pass over 70 pieces of legislation to achieve legal equality for LGBT Californians. He also worked at an environmental health organization called The Breast Cancer Fund and at the National office of Parents, Families and Friends of Lesbians and Gays. Jim graduated from the University of Florida and lives with his husband, Scott, and his yellow Labrador retriever, Atlas, in San Francisco.  Resources New York Times: https://www.nytimes.com/Axios: https://www.axios.com/The Atlantic: https://www.theatlantic.com/ Contact Jim Website: https://diatribe.org/foundationLinkedIn: https://www.linkedin.com/in/jim-carroll-b4004b6/

Nonprofits have incredible stories to tell, but many struggle with how to capture them effectively on video. In this episode, Spencer Brooks sits down with Pat Taggart, founder of SkyBlue Creative, to discuss why unscripted storytelling is the key to creating compelling nonprofit videos, how to overcome fears of being on camera, and how to produce high-quality content with just a smartphone. If you're a nonprofit marketer looking to elevate your video strategy and make a real impact, this episode is for you. About the guest Pat Taggart is the Founder and Chief Creative at SkyBlue Creative, a documentary filmmaker who revolutionizes traditional corporate videos by making them authentic and impactful. At 22, he noticed how smart, charismatic professionals became stiff and nervous on camera, leading him to ditch scripts and replace them with natural, unscripted conversations that bring out genuine stories. His approach has transformed corporate video content across industries. Beyond filmmaking, Pat is a sought-after speaker for organizations like YPO and EO, teaching leaders how to use video to engage employees and customers—even without a professional. Based in Philadelphia with his wife and two kids, he plays a ton of ice hockey and prefers chocolate milk over coffee. Contact Pat Website: https://www.blueskyecreative.com/Email: pat@skybluecreative.com LinkedIn: https://www.linkedin.com/in/pat-taggart-1a25a595/

With AI-generated content flooding the internet, nonprofits are struggling to break through the noise and truly connect with their audiences. In this episode, Spencer Brooks sits down with Doug Darling, CEO of Tripwire Media, to explore how nonprofits can balance data and storytelling, leverage AI without losing authenticity, and craft messages that inspire action. If you're looking for practical strategies to enhance your nonprofit's digital marketing and create compelling stories that resonate, this episode is for you. Contact Doug Website: https://www.tripwiremedia.com/LinkedIn: https://ca.linkedin.com/in/dougdarling

Philanthropy in America is undergoing a rapid transformation, reshaping the way nonprofit professionals approach fundraising and communications. In this episode, host Spencer Brooks sits down with Ryan Deckert from Morrison Child and Family Services to explore how these changes impact marketing and development strategies. If you're a fundraiser or communications professional navigating evolving donor trends, this episode offers actionable insights and practical tips to help you understand and evolve along with the philanthropic landscape. About the guest Ryan Deckert is the Vice President of Development at Morrison Child & Family Services, former president of the Oregon Business Association, and a former Oregon State Senator representing District 14. With a background in business development at Hewlett-Packard and an architecture firm, Ryan entered politics as the youngest member of the Oregon House of Representatives in 1997 and later served in the Oregon Senate until 2007. He and his wife Inga live in Beaverton with their three daughters. Resources 2025 Nonprofit Trends: AI, Accessibility, and Team Well-Being: https://brooks.digital/health-nonprofit-digital-marketing/2025-nonprofit-trends/ Contact Ryan Website: https://morrisonkids.org/Morrison Child and Family Services Instagram: https://www.instagram.com/morrisonkids/Morrison Child and Family Services LinkedIn: https://www.linkedin.com/company/morrison-child-and-family-services/?trk=hb_tab_compy_id_1168847Morrison Child and Family Services Facebook: https://www.facebook.com/Morrisoncfs/

Building programs that truly help underrepresented communities can feel overwhelming, but listening to people with real-life experience makes it much easier. In this episode, Spencer Brooks sits down with Deena Pierott, the award-winning founder of iUrban Teen, to explore how her groundbreaking programs empower Black and Brown youth through STEM education, health research, and self-advocacy. Tune in to learn actionable strategies from Deena's decades of experience that will help nonprofit leaders foster equity, inclusion, and meaningful change in the communities they serve. About the guest Deena Pierott, founder and Executive Director of iUrban Teen, is a trailblazer in advancing education and mentorship for at-risk youth, with a particular focus on African American males and other underserved groups. With over 20 years of experience in environmental science, workforce development, and DEI consulting, Deena has become a nationally recognized leader committed to bridging opportunity gaps through innovative STEM+Arts programming. Resources The Business Journals: https://www.bizjournals.com/Dallas Innovates: https://dallasinnovates.com/Philanthropy Today: https://www.philanthropy.com/newsletter/philanthropy-todayGoogle Alerts: https://www.google.ca/alerts Contact Deena Email: Deena@iurbanteen.orgiUrbanteen: https://iurbanteen.org/Instagram: https://www.instagram.com/theinclusionist/LinkedIn: https://www.linkedin.com/in/dpierott/iUrbanteen on Instagram: https://www.instagram.com/iurbanteen/

As nonprofits look to the future, staying ahead of trends can feel overwhelming. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks shares lessons from the past year and explores three pivotal trends shaping the sector in 2025: the transformative role of AI in fostering audience connections, the critical importance of digital accessibility in advancing DEI efforts, and strategies to support team mental health while balancing workloads. Tune in to discover practical tools and forward-thinking strategies to navigate the evolving landscape in 2025. Contact Spencer Email: spencer@brooks.digitalContact form on Brooks Digital Website: https://brooks.digital/contact/

Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural relevance, and make a meaningful difference through inclusive digital strategies. About the guests Alicia Edwards, MPH, CHES (she/her), is the Syndemics Communications Manager at the Northwest Portland Area Indian Health Board. She is dedicated to creating culturally relevant health materials for American Indians and Alaskan Natives, honoring her Okanogan Band of the Colville Tribe heritage and upbringing in Okanogan County, WA. Jerico Cummings (they/them) is a member of the Cheyenne River Sioux Tribe and serves as the 2SLGBTQ+ Training & Community Engagement Specialist for the Paths (Re)Membered Project at the Northwest Portland Area Indian Health Board. Personally and professionally, they feel called to spaces where they can exist and support community at the points where indigeneity, sexual orientation, and gender identity all intersect.  Jane Manthei is the Text Messaging Communications Specialist at the Northwest Portland Area Indian Health Board. She focuses on projects within adolescent health and suicide prevention. Her work explores different forms of storytelling across multiple media formats and promoting cultural protective factors for Native youth. Resources Them: https://www.them.us/Erin in the Morning: https://www.erininthemorning.com/CDC: https://www.cdc.gov/index.htmlHIV.gov: https://www.hiv.gov/National Coalition of STD Directors: https://www.ncsddc.org/Illuminative: https://illuminative.org/NDN Collective: https://ndncollective.org/Native Health Resources: https://www.nativehealthresources.org/We R Native: www.wernative.orgPaths Remembered: https://www.pathsremembered.org/Text NATIVE to 94449 to sign up for We R Native text messagesText 2SLGBTQ to 94449 for Two Spirit & Indigiqueer Health Info & Resources Contact Alicia, Jane and Jerico www.npaihb.org @2slgbtq (Paths (Re)Membered account): https://www.instagram.com/2slgbtq/@wernative (adolescent health insta): https://www.instagram.com/wernative/@npaihb (Board's primary insta): https://www.instagram.com/npaihb/

In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources Canva for graphics: https://www.canva.com/Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/Hubspot has great marketing blogs: https://www.hubspot.com/Monday.com: https://monday.com/Volunteer Match for volunteers: https://www.volunteermatch.org/ChatGPT for help with writing: https://chatgpt.com/ Contact Lauren Email: lauren@communitytechnetwork.orgWebsite: https://communitytechnetwork.org/

In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively. About the guest Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn't start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in!  Resources Website: Surge for Water: https://surgeforwater.org/Shilpa's TEDx talkSurge's women-led, women-centered model: https://www.youtube.com/watch?v=FyduyMr-6ag Contact Shilpa LinkedIn: https://www.linkedin.com/in/shilpa-alva-858b841/Surge for Water Instagram: https://www.instagram.com/surgeforwater/Surge for Water YouTube: https://www.youtube.com/channel/UCInQiHpaZ-zee2jDI2Sj52Q

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages. About the guest Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean. Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes.  Resources Organization website: https://olshf.org/Organization Instagram: https://www.instagram.com/olshf/Organization Facebook: https://www.facebook.com/olshf Organization Twitter: https://x.com/olshf_official Organization LinkedIn: https://www.linkedin.com/company/olshf Organization YouTube: https://www.youtube.com/olshf Connecting Across Generations for Nonprofit Success with Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation: https://brooks.digital/health-nonprofit-digital-marketing/connecting-across-generations Contact Kate LinkedIn: https://www.linkedin.com/in/kaitlynmayne/ Instagram: https://www.instagram.com/kmayniac/ Facebook: https://www.facebook.com/kmayniac  

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications. About the guest Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC's communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity. Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG). Resources TheBody: https://www.thebody.com/TheBodyPro: https://www.thebodypro.com/ Contact Kenyon Website: https://avac.org/Podcast: https://avac.org/px-pulse/LinkedIn: https://www.linkedin.com/in/kenyonfarrow/

Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you. About the guest Betsey O'Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country's best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care. Resources Mindsite News Daily: https://mindsitenews.org/Washington Post Health: https://www.washingtonpost.com/health/Medscape: https://www.medscape.com/Scientific American Health: https://www.scientificamerican.com/health/New York Times Health: https://www.nytimes.com/ca/section/healthWriting Better Healthcare Content with Betsey O'Brien of Desire Path Marketing Podcast episode: https://brooks.digital/health-nonprofit-digital-marketing/healthcare-content/ Contact Betsey https://betseyobrien.com/LinkedIn: https://www.linkedin.com/in/betseyobrien/

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward. About the guest Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision. Resources Lenny's Podcast: https://www.lennyspodcast.com/The Marketing Book Podcast: https://marketingbookpodcast.libsyn.com/Thrivable website: https://thrivable.app/ Contact Adam LinkedIn: https://www.linkedin.com/in/azandman/Email: adam@thrivable.app

Today, we're diving into the world of nonprofit websites and how to make them more user-friendly to better serve your mission and engage your audience. I'm thrilled to welcome our guest, Spencer Brooks, an expert in web design and digital marketing for nonprofits.Spencer Brooks is the Founder & Principal of Brooks Digital, a website development and usability studio for nonprofits, particularly those in the health space. He has over a decade of experience leading projects for organizations with complex, high-traffic websites, such as the YMCA and The diaTribe Foundation. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide.About Spencer BrooksSpencer Brooks is the Founder & Principal of Brooks Digital, a website development and usability studio for nonprofits, particularly those in the health space. He has over a decade of experience leading projects for organizations with complex, high-traffic websites, such as the YMCA and The diaTribe Foundation. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide.Connect with Spencer on LinkedInVisit Brooks Digital's websiteBlog: The Complete Guide to Nonprofit Website User Experience (UX)Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way. About the guest A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. Resources Growth Hacking subreddit: https://www.reddit.com/r/GrowthHacking/AppSumo: https://appsumo.com/ Contact David https://www.handwrytten.com/ LinkedIn: https://www.linkedin.com/in/davidwachs/ Twitter: https://twitter.com/davidbwachs Facebook: https://www.facebook.com/handwrytten 

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we'll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we'll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space. About the guest Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor's degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs. Resources Chronicle of Philanthropy https://www.philanthropy.com/Philanthropy News Digest https://philanthropynewsdigest.org/Inside Philanthropy https://www.insidephilanthropy.com/Non Profit Quarterly https://nonprofitquarterly.org/The Communications Network https://www.comnetwork.org/United Philanthropy Forum https://www.unitedphilforum.org/ Contact Jeff Grantmakers In Health https://www.gih.org/Threads https://www.threads.net/@gjbarrusLinkedIn: https://www.linkedin.com/in/gjbarrus/Email: jbarrus@gih.org

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities. About the guest Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS' On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services.  Resources Car Easy  https://careasy.org/homeGiving Property: https://givingproperty.org/On The Go Rides: https://otgrides.org/home Contact George LinkedIn: https://www.linkedin.com/in/howardpearl/Email: howardp@careasy.org

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space. About the guest Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action. Resources What is an OKR? https://www.whatmatters.com/ Fast Company: https://www.fastcompany.com/Stanford Social Innovation Review: https://ssir.org/The Atlantic: https://www.theatlantic.com/Nonprofit tech for good: https://www.nptechforgood.com/HubSpot: https://www.hubspot.com/Anti Cancer Lifestyle Program: https://anticancerlifestyle.org/ Contact Nicole Email:  nicole@anticancerlifestyle.org 

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between compliance and usability, and the practical steps her organization, Uplifting Athletes, has taken to ensure everyone can access their communications. About the guest Valaree grew up in the real-life town that inspired the television show Gilmore Girls, but has traveled extensively across the United States throughout her life. Valaree earned a Professional Writing degree from Western Connecticut State University and began working for three chapters of The Y upon graduation. From there, her passion for non-for-profit work led her to the Society of Plastics Engineers and the National Organization for Rare Disorders before landing at Uplifting Athletes. Valaree graduated from West Virginia University in 2023 with a Master of Science degree in Data Marketing. Valaree's personal philosophy is that for-purpose work should be done with purpose and specializes in strategic, data-driven marketing. Resources Sprout Social: sproutsocial.comWomen in Email Facebook Group: facebook.com/groups/womenofemail Contact Valaree Uplifting Athletes: upliftingathletes.orgLinkedIn: https://www.linkedin.com/in/v-machen/ 

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff.  This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts. About the guest MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families.  Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce. MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James. Contact MaryBeth Pinky Swear website: www.pinkyswear.orgLinkedIn: https://www.linkedin.com/in/marybethmeyer4/Facebook: https://www.facebook.com/meyer.marybeth/ 

In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-being in communities. Bradley shares his unique journey from the world of graphic design to the heart of health nonprofit communications. Together, they explore the challenges of distilling complex health data into digestible formats, the power of visual storytelling, and the strategies for effectively conveying crucial information to diverse audiences. Tune in to gain insights into the intersection of data, design, and impactful communication in the health nonprofit sector. About the guest Bradley directs the Branding & Creative Team, leading a team on the creative design and production of all Rippel branding vehicles. He makes complex concepts easier for all to understand and unifies messaging around Rippel's shared vision and its initiatives.  Brad has provided Rippel with branding and visual design support for years as principal of his own award-winning boutique agency. In his 28 years as a professional designer, photographer, and marketer, Brad has worked with a variety of large brands—including Kaiser Permanente, Toshiba, Verio Healthcare, and the San Francisco 49ers—and received multiple international awards for design, print, and marketing. Bradley serves on portfolio review boards for AIGA, Cal State Fullerton, and Chapman University, mentoring students as they ready themselves for professional careers. Most weekends, Brad can be found cheering on his daughter's club court and beach volleyball teams. On his off-time, he and his family love to relax on the Hawaiian island of Kauai. Resources https://rippel.org/ https://rippel.org/podcasts/ https://www.printmag.com/ https://howdesignlive.com/  Contact Brad https://www.linkedin.com/in/bradleygirard/ https://twitter.com/RippelHealthhttps://www.youtube.com/@rippelfoundationrethinkhea179/featuredhttps://www.linkedin.com/company/rippelhealth

Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical aid and dying in Montana.  Discover how strategic digital communications, data-driven targeting, and compelling narratives converged to create a powerful movement that secured essential rights. We'll outline the importance of third-party validators, the art of message testing, and the pivotal role of segmentation in driving successful advocacy efforts. Join us for a comprehensive exploration of how nonprofits can harness the digital realm to amplify their advocacy initiatives and foster meaningful change. About the guests Callie Riley is the NW Regional Advocacy Manager for Compassion & Choices, and coordinates legislative advocacy and community education work in 9 states in the Pacific NW. She is a longtime community & union organizer in Oregon and Washington, and has worked on issues related to housing affordability, gentrification & displacement, public transit, health equity, land use, and police abolition. She also specializes in preventing burnout among organizers and building resilient organizations. Outside of work, she spends her time organizing mutual aid and community care projects for other queer and trans people, reading saccharine romance novels, listening to black metal and hyperpop, and doting on her adorable cat, Iz. She is based in Brooklyn, NY. Megan Kovacs is the Digital Advocacy Manager (West) for Compassion & Choices, she leads all digital communications strategy for the Western United States, manages integrated communications plans for state-specific advocacy efforts, overarching regional plans and advertising budget and directs all digital advertising for acquisition, education and awareness. Megan has spent over 15 years working in local, regional, and national non-profits and on political and electoral campaigns to promote social, racial, and economic justice, sexual and reproductive health, bodily autonomy, and gender equity. She is the recipient of the 2015 Judge Stephen B. Herrell Award for Outstanding Collaborative Efforts to End Family Violence. She formerly served on the Board of Directors for Bitch Media, and currently works to provide abortion access in the Pacific Northwest as a board member for the Northwest Abortion Access Fund (nwaafund.org) and co-chair of the Oregon Reproductive Health Equity Fund. Contact Callie & Megan Web: compassionandchoices.orgTwitter: @CompAndChoicesFacebook: facebook.com/CompassionAndChoicesInstagram: instagram.com/compassionandchoices/LinkedIn (Megan): linkedin.com/in/megankovacs/Email:mkovacs@compassionandchoices.orgcriley@compassionadnchoices.org

You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance.  Amy shares her insights on the different types of online communities they have developed and the importance of tailoring them to the needs of the community. The discussion also covers the critical role of providing trusted information and resources, as well as guidelines and transparency in community moderation.  Join in to learn more about how online communities can support patients on their healthcare journey. About the guest Amy Ganderson is the Senior Director of Digital Strategy at the Colorectal Cancer Alliance. She is a professional marketing leader experienced in various digital marketing channels and functions. Amy has specialized in non-profit digital marketing and strategy for over 13 years, driving awareness and action for important causes.  Prior to joining the Colorectal Cancer Alliance, she served in digital leadership roles at March of Dimes, United Way Worldwide, and The Nature Conservancy. Amy received her MBA from George Washington University and a B.S. from Cornell University. Amy currently resides with her husband and twins in Arlington, Virginia. Resources https://www.facebook.com/groups/bluehopenation/ https://bluehq.org/  Contact Amy Web: ccalliance.orgTwitter: @amygandersonLinkedIn: https://www.linkedin.com/in/amyganderson/  

Getting your donation page to 'Capture The Gift' is a worthy first priority. Spencer Brooks shares the next level tips and tricks on keeping your website up to the changes in your nonprofit. Watch this episode on video: https://vimeo.com/734104489This is a recent episode of The Nonprofit Show --the Nation's daily live streaming broadcast where the Nonprofit and Social Impact Community comes together. Each weekday the hosts and their guest experts cover current topics-- from money to management to missions. Thanks to our generous nonprofit sector supporters you will find over 300 special learning episodes focused exclusively on nonprofits and social impact. Nonprofit Technology and Apps topics: https://bit.ly/Nonprofit-Technology Nonprofit Fundraising and Development topics: https://bit.ly/Nonprofit-Fundraising Nonprofit Marketing and Communications topics: https://bit.ly/Nonprofit-Marketing-and-Comms Nonprofit Boards and Planning topics: https://bit.ly/Nonprofit-Boards Nonprofit Management and Staffing topics: https://bit.ly/Nonprofit-Management Connect to The Nonprofit Show: https://bit.ly/The-Nonprofit-Show Listen to us on your favorite podcast channel: https://bit.ly/NonprofitShow-Podcasts  The American Nonprofit Academy  https://bit.ly/AmericanNonprofitAcademy  provides our Nation's nonprofit social impact community collective News, Inspirations, and Training.If you lead or work for a registered nonprofit 501(c)(3), social impact or service organization, or are thinking of starting a nonprofit--, The Nonprofit Show is an excellent resource of current nonprofit information and operating strategies to make your social impact amazing. Each weekday there are new guest experts and thought leaders on the fast-paced 30-minute LIVE show—with topics ranging across nonprofit boards, foundations, grant funding, volunteer managers, donor relations, fundraising experts, NPO marketing, grant writers, philanthropy donors, nonprofit legal and tax professionals, CFRE info, nonprofit software and nonprofit apps providers, Nonprofit CRM programs, charity tax expertise, virtual galas, charity auctions, online nonprofit charity event programs, social impact strategic planning, fundraising and fund development, fiscal sponsorships, capital campaigns, community impact analysis, donation management, nonprofit jobs, nonprofit HR, nonprofit classes and training, global NGO organizations, as well as nonprofit sector Thought Leaders.#fundraising #nonprofit #socialimpact 

Spencer Brooks is the Founder & Principal of Brooks Digital, a web design, and development agency that helps health nonprofits to improve the lives of people with health issues. He's helped organizations such as The diaTribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer's superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Spencer Brooks: Website: https://brooks.digital/ Twitter: https://twitter.com/spencerbrooks LinkedIn: https://www.linkedin.com/in/spencerbrooks/

Would you like to land big retainers of $50,000 to $100,000? Spencer Brooks is the founder and principal of Brooks Digital, an agency that empowers health nonprofits to build engaging digital platforms that improve the lives of patients. He has worked to create an agency that brings a new perspective to the nonprofit sector, which is very one-time project-focused, and tries to bring a more agile approach to help them adapt to changes in online health information. With this in mind, Spencer has created a system where the agency looks for opportunities for a longer-term relationship with the clients in 12-month retainers. In his conversation with Jason, he talked about choosing a niche, how he goes about offering retainers, and the point at which the working relationship can lead to bigger retainers. 3 Golden Nuggets Choosing a niche. As it tends to happen, this agency stumbled upon its niche after hearing many times that he should choose one. At first, it was just about realizing that 60-70% of their clients were nonprofits and making the move to start focusing on those clients. It was fairly easy because as a niche it was still quite large. Another look at their client roster revealed that most of those nonprofits worked with health issues. The decision to focus on those clients was much harder because it was scary to move into a much smaller niche with about 20,000 nonprofits. However, it was the right move for them and they've made it work by bringing a more agile approach to the sector and working with the perspective that their digital presence is a product, not a project. Landing big retainers. Of course, there are agencies that can get six-figure retainers from day one, but in Spencer's experience, the agency's biggest retainers have come from a working relationship with a client that matures to that point. It usually starts with a client that has a very specific project or something that they want to do. Spencer will then evaluate whether there's an opportunity for a retainer with this client. What are their challenges? What are the organization's goals? It usually goes beyond just building a website. He informs the client that there's an opportunity for a longer-term retainer with their project and makes sure to have a roadmap for the post-launch of the website. Timeline to get a retainer. When working on the initial foot in the door project, Spencer and his team are usually looking for ways to craft a winning strategy. After that, he says, it's usually either simple and takes just a few weeks  or it'll take months and months and never come to anything. It's the ones in the middle, the ones that take up to six months that are more complicated because, in his experience, they are always tied to trying to sell the retainer upfront. The idea is that the client can make that decision in a few weeks or on the spot. Because the foot in the door offering is an opportunity to build trust, as well as for the agency to evaluate that client and decide if it's worth it to commit to them for the long term. Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Choosing a Niche and Creating a System to Land Bigger Retainers Jason: [00:00:00] What's up, agency owners? I'm excited for another amazing episode. We're going to talk about how to land bigger retainer. My guest on the masterclass today is going to talk about how he sold 30,000 to 100,000 dollars plus retainers, which all of us want to do. But a lot of times we're doing it the wrong way. And, uh, so let's go ahead and get into the show. Hey, Spencer. Welcome to the show. Spencer: [00:00:32] Hey. What's up, Jason? Glad to be here. Jason: [00:00:34] Yeah, I'm excited to have you on. So tell us who you are and what do you do? Spencer: [00:00:39] Sure. So, like you said, my name is Spencer Brooks. I run Brooks Digital. We're a digital agency. We do a lot of strategy, like user experience, as well as design and development for nonprofits. Specifically, those nonprofits that focused on a health condition like cancer, diabetes, something like that. We take the perspective that their digital presence is a product, not a project. Because there's certainly a lot of one-time project-based thinking in the nonprofit sector. So we try to bring a more agile approach to help them adapt to changes in online health information and things like that. Jason: [00:01:15] Awesome. And so how did you get into doing this and how did you wind up picking this niche? Spencer: [00:01:21] Yeah, that's a great question. I mean, I, I stumbled into it to be honest, I think as many people do, or at least other agency owners I talk with. I started as a, as a freelance web developer. And so over the years, I started hearing about, oh, you need to niche down and you need to choose a good position and things like that. I began by just honestly examining the clients that I was working with already. I looked at them and I went well that 60 or 70% happened to be nonprofits. And so for a while, I focused just on the nonprofit niche. And I made a decision, hey, this, this is still quite large. There's like a million, you know, there's a million nonprofits that are seven figures plus in revenue, that's still quite large. So took another look at our client roster and realized we just happened to be doing work with a lot of organizations that focus on health issues. And so that was much scarier to do because that's a, it's, it's a much smaller. You know, you're, you're talking about maybe 50 or 100,000 tops. Uh, you know, more realistically the, the ideal client is somewhere in like that 10,000. There's probably 10, 20,000 organizations and in that space, so it was a little bit scarier to make that decision, but, uh, I went ahead and did it. And so that's, that's sort of how I ended up in this space today. Really, by just sort of looking back at what clients happened to be working with us, what clients happen to uh, you know, the clients have the highest revenue and making those decisions with a whole lot of courage. And, and, you know, some help along the way to, to get to where I am right now. Jason: [00:03:09] Awesome. So let's talk about how are you landing such big retainers? Spencer: [00:03:14] Yeah, that's the mega question, right? I, I think I'll start by saying that the biggest retainers have come, in my experience, from a working relationship with a client that matures to a point of a big retainer. So it's not necessarily from day one that I'm getting a retainer that's six figures. I'm sure that there are agencies out there that have developed a market position and that, that claim to expertise where they could theoretically do that on day one. But I think much more commonly and certainly in my case, that that develops over a period of time. So I'll usually start with smaller projects and that's usually the case with clients is that they come and they have a very specific project or something that they want to do. And I evaluate their organization as a whole and say, okay, this is what you want to do right now. But in my head, I'm sort of thinking, is there an opportunity for a retainer here? Do they have ongoing needs? And so I'll, I'll take that. I might take that small project and do some sort of strategy or examination of, okay, what are your needs? Do a discovery and then pitch them a, a little bit of a larger project. And then telegraph that there's probably a longer term retainer here. And that's just how we work. So it's a progressive process, but I telegraph that that's usually how we work and then I build the client relationship into that place. Jason: [00:04:48] Yeah. I mean, I, I totally agree with that just because I see so many people that they're pitching marriage right off the bat. And I don't think it works for either party because it's a big commitment. Like for example, I remember many years ago, and this happens all the time as well. I had a client that came to me and said, hey, you know, charge $5,000 a month on a retainer. Um, and, uh, it's month to month. I'm like, well, why is it month to month? They're like, well, it's easier to sell. And I was like, well, why wouldn't it be 12 months? And they're like, well, that's big decision and a lot of risk. I said, well, do you want to kind of eliminate that? So I like kind of what you, you probably do the same thing, kind of start with a strategy and really figure out like a, like you said, kind of figure out where they're wanting to go, what their biggest challenges are. And then, you know, we put a high-level plan together and then that probably leads to a project, I presume, or a smaller project? Spencer: [00:05:46] Yeah, exactly. So if… let's say someone, I had a, a lead come in the door and they want to do a website or something like that, right? So I might start to examine, okay, what, like what's the context in which this project happens? It's usually not just a website. That's like a lot of the work that we do ends up being website-related. But talking to them about what are the organizational goals? What, what is this, what are your challenges? What is this solving for? And then laying out a plan for, okay, maybe a website's part of that, but have you considered all these other things that you might want to be doing, right? Have you, you want this website, but have you actually even researched your audience at all? Like the people… You're thinking about it this way, but you know, we take the perspective that your website is a product. So are you thinking about this like a one-time project and it's going to be, is it going to be done? And how are you going to then adapt to that over time, right? And sort of, and take their project and bring our perspective to that. Then that usually… our perspective, of course, being that the website is a product naturally leads into a retainer-based relationship. So then we'll say, okay, we'll build out your, your MVP, you know, this, uh, the, the initial version of the website, and we'll help you do that. But then here's our roadmap for post-launch for this website. So we'll do the build, but then know that after that, here's what we're trying to do. So here's the retainer that's gonna come along with that. And usually, by the time we get done with the website, I don't think a website project has ever been finished without a phase two wishlist at the end. And so it's just very natural to just say, all right, like we'll, I'll scope control the project by bundling all of the stuff that comes up during the middle of it into retainers. It just, it flows really nicely just through the course of the project and helps me say yes to a lot of the stuff like strategy-wise or helps the project manager say yes to that during, um, you know, during the build-out. But then say, yeah, well, yeah, phase two, yeah, but this is the retainer. Jason: [00:08:08] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, calculating taxes, deductions, compliance. None of it's easy. Unless of course you have Gusto. Gusto is a simple online payroll and benefits built for your small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with Gusto's help. You can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency. That's gusto.com/agency for three free months. Yeah, I, um, I like that you kind of start selling the retainer while you're in the first engagement. I find if there are people where they wait until the project's done, then I think it's sometimes too late. Because they're already kind of like checked out, right? Like, do you see that as well? Spencer: [00:09:33] Yeah, I think it's super hard if you're, if you're acting as if you're just this super project face company agency. And then all of a sudden at the end, you're like, hey, by the way, uh, I am... I'm going to recommend that you spend a hundred thousand dollars a year. They're like, wh…? You know, it's just like a truck hits them. Uh, and so I do think that telegraphing, that that's the way that, that we work, that you work as an agency, helps them prepare over time. And I, and I phrase it in a way that says, you, you, if you want to continue working with us, then this is how we work. If you, if you, for whatever reason you don't like this, that the product that we put in. If you don't like the experience of working with us, then after the project, like you can take it and you can go and you can find someone else to do it. And so that sort of relieves them of this pressure of committing to the, uh, effectively committing to a retainer at the beginning of our project. But also telegraphing to them that this is the conversation that's going to come after the project's done. And then it just leaves us as the agency in the position to just deliver a great experience. So that, that conversation is easy when the project is done. Jason: [00:10:51] So what is your close rate percentage or have you been tracking that of when people come to you for all this? Spencer: [00:11:00] Yeah, no, that's a, it's a, it's a good question. Um, I don't have like a hard number off the top of my head. So I'll give you my, my ballpark guesstimate. It's very high. Usually, like, frankly, if someone, if I get a sense that a prospect is just interested in a project and there's not even an opportunity of a longer-term relationship there, then I'll probably pass. So I mean that in itself takes my retainer close rate up a notch because I'm not trying to funnel people through that. It's kind of part of my qualifying process. Uh, so like that being said, I I'd say it's at least 50% or 60% uh, that go into a retainer, if not more. And then the folks that don't go into our retainer, they typically stick around, but they're still thinking about the project-based kind of work. So as a fallback with the, with the clients that just say, no, I'm not going to do a retainer. Then I'll probably do the more standard, you know, account management, follow up every couple months and generate some more projects. But typically those kinds of clients, they know that we work on retainer and if we're not available, we're giving priority to our clients that are on retainer. And so that, it's kind of a nice way to you prioritize the people who are on retainer and then the clients that don't end up closing on a retainer, like you can sort of nurture them to fill any gaps that you might have in your pipeline. So that's how I think about it. Jason: [00:12:31] Yeah. I mean, that's huge. Because I see when people are pitching retainer, run off the bat. They're less than 25% because it's a big commitment, right? And now you said 50%, but I want everybody to hear this is 50% to a retainer. So they've already gone through strategy and projects and to the retainer. So the close rate for, you know, what I call the foot in the door or a project is going to be skyrocket much faster. And then also what is typically the timeline for closing, for getting that client to pay you right up, like for the first time? And then also what's the trend, like how long is the timeline to get to the retainer average? Spencer: [00:13:12] Yeah, it's a, it's a great question. So initially, when you're doing like the, I think you mentioned like foot in the door, that initial project. That, that my entire goal with that is like, how, how do I craft a, uh, like some sort of quick wins strategy engagement? And then we're talking like two weeks, right? It's usually very easy. It's either like they're going to probably pay up within two weeks and sign, or I'm going to chase them for months and never hear back. Um, it's only that middle, you know, when you get like that three-month close or six-month close, where... Those are in my experience, usually always tied to these huge, mega, you're trying to sell the retainer upfront. You're trying to sell the six-figure seven-figure project right off the bat. And those, of course that takes months and months to close because that's huge. But it's a much smaller… it, the idea is that they can make that decision in a few weeks or on the spot. Jason: [00:14:05] Exactly. Spencer: [00:14:06] Then we'll typically go through a process that's about three months. If we're going to do a project like a website build or a relaunch I'm shooting for about three months. There are three or four months. And then after that, I'm looking to close a 12 month retainer on the back of it. So really it it's actually fairly accelerated. And usually, once we get past that initial project, that the foot in the door and then ladder it into a larger project. Then by that point, they've gone through two projects with us, essentially. There's a lot of momentum behind the relationship… they're, they're in a position where they're liking what they see. And so then when you're like, yeah, let's just keep working together. Like we've all these things that we've been talking about, the strategic roadmaps we just need to now do that work. And so it just makes the, the retainer conversation very, very easy. Jason: [00:15:02] Yeah. Well, I mean, you build trust, you made it an easier decision. And then you're building trust as you show them little wins, you show them the plan. You know, one of the things I always told people is people chose us because we made it easy for them to choose us. We explained exactly how our process worked rather than hiding or stra… or secret strategy soft… You know, like all this super-secret shit. And then, you know, we did a little commitment on their end. And we also too, we were evaluating them and we let them know we were evaluating them. Just kind of like you, like, if people are wanting to go right to the retainer. Yes, that's exciting. But it's also should be a red flag. Do you really want to commit to someone for 12 months and be miserable? You know, you gotta, you know, we, uh, and, and I can't tell you how many members in the mastermind I chat with that, uh. You know, in the very beginning when they join… There's so many clients that they need to get rid of because they're not profitable or they're a pain in the ass and it's an easy... And we walk them through our offering ladder and the foot in the door and all of this. And it really solves a lot of their pain. It doesn't solve everything, but it solves a good portion of it. Um, well this has all been amazing, Spencer. Is there anything I didn't ask you that you think would benefit the audience? Spencer: [00:16:29] No. I think that maybe the one comment that I would add to kind of, to flesh out your point, Jason. Then, um, then I think that's, it, is that yeah, the, the... The foot in the door in the larger offering is absolutely, uh, that chance to evaluate a client. And over the years, that's certainly the thing that I've discovered with retainers is that great, okay, you get awesome at closing retainers that… But if you close a client that you don't really like working with it, then you're stuck with them for at least 12 months. And then of course, everyone knows, it's really hard to say bye-bye to revenue. Even if there's so much pain associated with that. And so you really got to think about it from that perspective as well is give someone… Just progressively unlock your services to them so that you have that experience, that opportunity and experience with them to just say, no, thanks. I don't think this is going to work out and save yourself a lot of pain. Jason: [00:17:29] What's the website people can go and check out the agency? Spencer: [00:17:33] So it's brooks.digital. Not.com, but the fancy new dot it's not new anymore, I guess. But… Jason: [00:17:47] At least you didn't do like some of my guests going WWW… I'm like, wow. You just aged yourself. Spencer: [00:17:50] HTTPS colon forward slash forward. Jason: [00:17:55] Well, I used to do that for many years and then someone made fun of me and then I'm like, ah, maybe I need to switch that. So, but uh, well, amazing. Uh, thanks so much, Spencer, for coming on the show. Make sure you guys check out his agency's website. And if you guys want to know more about really crafting your own foot in the door and really how you can start selling bigger, bigger retainers, faster, closing, more, making it easier, getting paid for the proposal. I want you guys to go to footinthedoorframework.com. This is our exclusive program that I did with my good friend, Ian Garlic aka Sasquatch. He makes a lot of cameo appearances on our videos. Really good friend. And he's been doing the foot in the door framework for many, many years, and perfected it. And he's been really helping out a lot of mastermind members... In the mastermind walk through this and we just launched this program. So go to footinthedoorframework.com and until next time have a Swenk day.

In today's episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of finding your niche, building a great website, and discovering the digital metrics that actually matter. Spencer also shares his “agile” project management philosophy, and why be believes that copying your competitor can stifle your creativity.

In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about "How IoT Solutions World Congress and its Members are Global Leaders in Innovation ".  Get the answers to your "Innovation" questions along with Roger's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and a series on “https://industrialtalk.com/why-you-need-to-podcast/ (Why You Need To Podcast)” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! SPENCER BROOKS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/rogerbou/ (https://www.linkedin.com/in/rogerbou/) Roger Bou's Email:  rbou@firabarcelona.com Company LinkedIn Fira Barcelona: https://www.linkedin.com/company/fira-barcelona/ (https://www.linkedin.com/company/fira-barcelona/) Event LinkedIn IoT Solutions World Congress:  https://www.linkedin.com/company/iotswc/ (https://www.linkedin.com/company/iotswc/) Company Website: https://www.firabarcelona.com/ (https://www.firabarcelona.com/) Event Website: https://www.iotsworldcongress.com/ (https://www.iotsworldcongress.com/) PODCAST VIDEO: https://youtu.be/ynFLOPXuSnk THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": https://industrialtalk.com/why-you-need-to-podcast/ () OTHER GREAT INDUSTRIAL RESOURCES: NEOM:  https://www.neom.com/en-us (https://www.neom.com/en-us) CAP Logistics:  https://www.caplogistics.com/ (https://www.caplogistics.com/) Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html (https://www.hitachivantara.com/en-us/home.html) Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/) Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/) Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/) Safety With Purpose Podcast: https://safetywithpurpose.com/ (https://safetywithpurpose.com/) YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/) Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link) Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/) Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ () Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount) PODCAST TRANSCRIPT: SUMMARY KEYWORDS industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected 00:04 Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in...

In this week's Industrial Talk Podcast we're talking to Spencer Brooks, Founder and Principal of Brooks Digital about "Website redesigns don't have to be complicated, frustrating or messy - Welcome to Agile Website Redesign".  Get the answers to your "Agile Website Redesign" questions along with Spencer's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and a series on “https://industrialtalk.com/why-you-need-to-podcast/ (Why You Need To Podcast)” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! SPENCER BROOKS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/spencerbrooks/ (https://www.linkedin.com/in/spencerbrooks/) Company LinkedIn: https://www.linkedin.com/company/brooks-digital/ (https://www.linkedin.com/company/brooks-digital/) Twitter:  https://twitter.com/spencerbrooks (https://twitter.com/spencerbrooks) Company Website: https://brooks.digital/ (Brooks Digital | Web Design & Development Agency for Health Nonprofits) PODCAST VIDEO: https://youtu.be/JAasOD7o2aU THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": https://industrialtalk.com/why-you-need-to-podcast/ () OTHER GREAT INDUSTRIAL RESOURCES: NEOM:  https://www.neom.com/en-us (https://www.neom.com/en-us) CAP Logistics:  https://www.caplogistics.com/ (https://www.caplogistics.com/) Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html (https://www.hitachivantara.com/en-us/home.html) Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/) Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/) Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/) Safety With Purpose Podcast: https://safetywithpurpose.com/ (https://safetywithpurpose.com/) YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/) Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link) Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/) Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ () Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount) PODCAST TRANSCRIPT: SUMMARY KEYWORDS website, spencer, industrial, templates, agile, people, listeners, scott, business, prioritize, quadrant, brooks, build, wix, incremental approach, work, platforms, content, industry, big 00:04 Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go, Hey there, welcome to industrial talk, where we celebrate industrial heroes such as yourself, you are bold, you're brave, you dare greatly you solve problems, you're changing lives, and you're changing the world. As we speak this very moment. That's why we celebrate you on this podcast, we have a gentleman by the name of Spencer Brooks. And...

Welcome back to the Neuroscience Meets Social and Emotional Learning Podcast episode #125 on Heart Rate Variability that I just heard as being “The Most Important Biomarker for Tracking Health, Recovery and Resilience”[i] to Optimize Our Results by Dr. David Rabin on Neurohacker[ii] The Collective Insights Podcast with Heather Sandison. ND. My name is Andrea Samadi, I’m a former educator who has been fascinated with understanding the science behind high performance strategies in schools, sports and the workplace for the past 20 years. If you have been listening to our podcast for some time, you will know that we’ve uncovered that if we want to improve our social and emotional skills, and experience success in our work and personal lives, it all begins with an understanding of our brain. If you are listening to this episode on iTunes, click here to see the images in the show notes. Our podcast took a turn towards the importance of health and well-being with the Top 5 Health and Alzheimer’s Prevention Strategies last September 2020 with our episode #87[iii]  and we have put a serious focus on these health staples and their importance on cognitive performance, ever since. I want to thank you for listening, and for keeping us in the TOP 100 charts on iTunes in the USA (for How-To/Education Category), Great Britain, Sweden, Mexico, Hong Kong, and many other countries. We appreciate everyone who supports the podcast which helps us to continue to produce content that will help you to further increase productivity and results in schools, sports and the workplace. I’m always looking for ideas and strategies that we can all use to optimize our lives, especially these days, a year after COVID-19 shut down the world, changed the way many of conduct business, run our schools, communities and live our own personal lives. As the focus has taken a serious shift to health, with mental health at the forefront, and well-being in our schools and workplaces, I want to share the most important strategies that I come across and make them actionable for everyone to implement. This brings us to this week’s topic, understanding Heart Rate Variability. What is Heart Rate Variability (HRV) and Why is it Considered the Most Important Biomarker[iv] --a measure that captures what’s going on in a cell at any given moment that can serve as an early warning system for your health. Unless you have been training with a forward-thinking coach, you’re an elite athlete, or someone who has taken a serious interest in measuring their performance, most of us have not heard of, or really understand what exactly heart rate variability means, or why Dr. Rabin, a board-certified psychiatrist and neuroscientist, would consider it to be “the most important biomarker for tracking health.”   I started to hear about heart rate variability while interviewing and researching certain guests, starting with Dr. Daniel Stickler[v], who raised his arm in the interview and mentioned that he wore the Whoop[vi] device that tracks his performance, and then again with Kelly Roman[vii], the CEO and Co-founder of Fisher Wallace Laboratories, when we were talking about his wearable medical devices for anxiety, depression, stress management and sleep that were shown to improve heart rate variability. I wrote down the term, thinking, it’s got to be connected to heart rate somehow, and had plans of looking it up to see what exactly it was, so I could learn more about it. The problem was, when researching this term, I seemed to come across very high-level explanations. For those listening who are teachers, we know that when learning a new topic, it really does help to begin at the starting point and build from there. One morning, I came across a post on Instagram from Neurohacker Collective[viii] that caught my attention. I’ve shared the Instagram post in the show notes, where they highlighted one of their recent podcasts that explained the importance of heart rate variability. I immediately sent an email to myself with the link to this podcast, and listened to it, and highly suggest this episode if you want to dive a bit deeper into understanding the importance of HRV. Heather Sandison, from Neurohacker Collective, interviews Dr. David Rabin on this episode where he explains that HRV shows each person’s ability to bounce back from stress, and why two people exposed to the exact same stressor, might respond differently. One person has a complete meltdown, and the other seems to bounce back easily and quickly. It’s all explained with how our brains have been individually trained to recognize safety, and threats, and also how we handle these threats. We did cover the parasympathetic and sympathetic nervous system on episode #59 with Suzanne Gundersen[ix]  that’s a good review for ways to bring balance back to our brain and body (like breathing techniques) and Dr. Rabin mentions on the Neurocollective Podcast the importance of gratitude, being able to name what emotion you are feeling to tame them as positive ways to respond to stimuli which trains our brains to stay calm while under stress. With HRV, it all begins with taking a closer look at our heartbeat. “Our heartbeat is not regular like the ticking of a clock beating once every second. A healthy heartbeat is irregular. This irregularity is desirable and an indicator of how ready the body is to adapt to stress. This stress could be bad like a fight with your boss or good like a promotion. When HRV is high, you can handle the incoming stress. When HRV is low you are less adaptable and less able to handle the stress.  HRV is a measure of our autonomic nervous system and the balance between our parasympathetic and sympathetic branches. The parasympathetic branch is our “Rest & Digest” and correlates with a high HRV. The sympathetic branch is our “Fight or Flight” and correlates with a low HRV.”[x] Our HRV (or the distance measured between our heartbeats) tells you that “your nervous system constantly changes the length of time between your heartbeats in response to your environment. “[xi]  When we are rested and alert, our HRV will show that we can respond well to how the world changes around us. When we have high levels of stress, and are not managing this stress very well, it will show in our HRV score. High HRV: Improved performance, high adaptability, improved cognition because your body is highly responsive to your environment.[xii] Low HRV: Fight or Flight, easily exhausted, low adaptability, decreased cognition because either your sympathetic or parasympathetic system[xiii] is inhibiting the other. “The higher your HRV (the more variability you have between heartbeats), the more your nervous system is in tune with your environment, and the better you’ll perform. A lot of things affect your HRV, with stress as the most common factor.”[xiv] I mentioned that it was Dr. Daniel Stickler on episode #96 who held up his arm during our interview to tell me that he measures everything with a WHOOP (a wrist-worn heart rate monitor that tracks health data including your body’s recovery, respiratory rate, and activities to help you to optimize your well-being). What better place to learn more about HRV than with the company that was designed to help high performers, top performers, do what they do. HRV Explained on the Whoop Podcast So I went to Whoop.com and found their podcast to see how they explain HRV. You can tune into WHOOP’s podcast episode #29[xv] with Kristen Holmes and Emily Capodilupo that covers everything you want to know about HRV. What Impacts HRV Levels: Whoop’s HRV episode was interesting, reminding me that HRV is a signal that your nervous system is balanced and of the importance of finding our baseline HRV by measuring daily and then looking at the number to see trends over time. Emily Capodilupo explains that HRV is “your nervous system manifesting in your heart” which made me think about how everything changed for Paul Zientarski when they added heart rate monitors to their Zero Hour PE program, but what if they had added the understanding of HRV.  They would have had a whole new level of understanding of their students and what they were capable of. This number is becoming more popular as a tool for athletes, because “the basic idea is that when HRV is high, an athlete is primed for optimal performance”[xvi] but Whoop discovered a phenomenon known as “parasympathetic saturation” where the body is “peaking physically” but also has a low HRV score. With only using HRV as an indicator, the opportunity to push this athlete at this time would be lost. So HRV goes low when you are exercising at a high capacity and really pushing it and goes back up when you allow your body the rest and recovery needed for repair.  Your HRV levels can show to be lower when you are tired and go higher when you get enough sleep. Activity level, stress, illness, hydration, alcohol consumption, nutrition and how tired you are can all impact your HRV levels. The key is to fuel your body properly and understand that if you are going to put anything in it that we know is bad for us (like alcohol or processed foods) it will lower our HRV level. Why Should We Care? We don’t have to be endurance athletes to want to improve our performance, but if you are, I hope that you know of the importance of that Razor’s Edge Advantage, that my mentor Bob Proctor would talk about all the time. He thought this concept was so important he dedicated a whole chapter to it in his book, You Were Born Rich[xvii], that you can access from his website, that talks about the potential we all have, but many of us don’t use. “The line which separates winning from losing is as fine as a razor’s edge.” (Bob Proctor). Knowing what our HRV levels are can help us to gain insight into our own performance in a whole new way as we learn to understand when we are operating at our peak levels, and when we are operating at lower levels, so that we can fix our own productivity with rest, sleep, hydration or nutrition. The top 5 health staples that we’ve been talking about for the past few months. HRV Levels and the Covid Vaccine: Whoop featured an episode that dives deep into this topic and I found this podcast[xviii] to be fascinating as many people are beginning to receive their vaccines around the world, here in the US, most people in my age group have received their second vaccine, and those people who are in the Whoop Community[xix] had an opportunity to add a metric to their daily log that allowed them to notice how HRV scores were impacted by the vaccine. They noted: The results showed that “28.9% of members showed significantly depressed heart rate variability (defined here as at least 20% below their 14-day baseline)”[xx] which made sense to me when I put together that however you might feel after your vaccine, it’s “just your immune system being activated and a sign that the vaccine is working.” Emily Capodilupo explains. How Can You Use HRV in Your Life? Here are some steps that you can follow if you want to discover what your HRV measurement is, so that you can take this information, and use it to make changes. Download an App to Help You Measure HRV: I’ve only been measuring my HRV since April 17th, and have been measuring through the Welltory App[xxi] that measures HRV by you placing your fingers over the camera, and it monitors your heart rate this way.  They say this measurement is extremely close to using a chest strap. I looked at my data from my Apple Watch (using the Breath App) and it was very close, and much easier to measure when I wanted to with this app. Measure Your HRV Daily to Find Your Own Trends: HRV is a highly personalized/individualized score. It’s you competing against yourself and it wouldn’t do you any good if you were to glance at the score of an elite athlete and compare your numbers to see who is higher. There are so many variables involved, but well worth you learning how to optimize your own daily performance. On the Welltory App, you receive a score of your productivity level, energy and stress levels, and can gain deeper insights with the paid version of this app and learn how to upgrade or downgrade your performance. (Andrea's HRV Scores from April 17th-22). Take it To Another Level It wasn’t long after learning about HRV, measuring my own data with the Welltory App, that I decided to become a member of the WHOOP Community[xxii] or try out this device for a year. You can join for as little as $30 for one month.  I have not spoken to anyone from WHOOP yet (other than contacting Kirsten Holmes, VP of Performance Science from WHOOP on Linkedin) to see if she would come on the podcast at a later date.  I was sold on learning more about this device months ago, when Dr. Stickler held up his arm and showed me how he monitors his daily activities. He mentioned that he has seen people who were not sleeping well, just fix that one parameter, and all other areas of their life fell into balance.   My WHOOP Strap arrives this Thursday, the day after I plan to release this podcast. I will plan on doing another episode with my results, and hopefully will get Kristen Holmes to come on and answer some of the many questions I have on understanding HRV, but until then, I hope this has given you a starting point, like it gave me, to begin to measure your HRV for free, through the Welltory app, and see what you discover with your own data. This information could be helpful to motivate behavioral change and gives you direct access to how you “live and think, and how your behavior affects your nervous system and bodily functions.”[xxiii] My hopes are that this understanding will help us to better manage the stress we face, with a new angle of awareness. See you on Friday! RESOURCES:  Normative HRV Scores by Age and Gender by Jason Moore March 10, 2021 https://elitehrv.com/normal-heart-rate-variability-age-gender Interpreting HRV Trends in Athletes: High Isn’t Always Good, and Low Isn’t Always Bad by Andrew Flatt https://simplifaster.com/articles/interpreting-hrv-trends-athletes/ What is Heart Rate Variability and What Can it Tell Us About Our Health? https://knowledgeasmedicine.com/2017/10/heart-rate-variability-can-tell-us-health/ REFERENCES: [i] Dr. David Rabin “The Neuroscience of Stress: Strategies to Relax the Mind” May 5, 2020 with Heather Sandison, ND on the Collective Insight Podcast https://neurohacker.com/the-neuroscience-of-stress-strategies-to-relax-the-mind [ii] https://neurohacker.com/ [iii] Neuroscience Meets Social and Emotional Learning Podcast Episode #87 “Top 5 Health Staples and Alzheimer’s Prevention Strategies with Andrea Samadi”   https://andreasamadi.podbean.com/e/do-you-know-the-top-5-brain-health-and-alzheimers-prevention-strategies-with-andrea-samadi/ [iv] Biomarkers https://www.niehs.nih.gov/health/topics/science/biomarkers/index.cfm [v] Neuroscience Meets Social and Emotional Learning Podcast Episode #96 with Dr. Daniel Stickler on “Expanding Awareness for Limitless Peak Performance, Health, Longevity and Intelligence.” https://andreasamadi.podbean.com/e/dr-daniel-stickler-on-expanding-awareness-for-limitless-peak-performance-health-longevity-and-intelligence/ [vi] https://www.whoop.com/ [vii] Neuroscience Meets Social and Emotional Learning Podcast Episode #108 with Kelly roman on “Wearable Medical Devices for Anxiety, Depression, Sleep and Stress Management” https://andreasamadi.podbean.com/e/ceo-of-fisher-wallace-laboratories-on-wearable-medical-devices-for-anxiety-depression-and-sleepstress-management/ [viii] https://www.instagram.com/p/CNxlupkD4BX/ [ix]Neuroscience Meets Social and Emotional Learning Podcast #59 with Suzanne Gundersen with “The Polyvagal Theory in Practice”  https://andreasamadi.podbean.com/e/suzanne-gundersen-on-the-polyvagal-theory-in-practice/ [x] What is Heart Rate Variability and How Can You Improve It? June 3, 2019 by Michelle Viggiano https://www.aimhumanperformance.com/blog/2019/6/3/what-is-heart-rate-variability-and-how-can-you-improve-it [xi] 8 Ways to Increase HRV July 12, 2019 by Spencer Brooks https://biostrap.com/blog/8-ways-to-increase-hrv-biohacking-with-biostrap/ [xii] Why Athletes Should Want High Heart Rate Variability by Todd Stewart https://www.whoop.com/thelocker/why-athletes-should-want-high-heart-rate-variability/ [xiii] Why Athletes Should Want High Heart Rate Variability by Todd Stewart https://www.whoop.com/thelocker/why-athletes-should-want-high-heart-rate-variability/ [xiv] IBID [xv] Whoop Podcast The Locker with Will Ahmed EPSIODE #29 Kristen Holmes and Emily Capodilupo on HRV https://www.whoop.com/thelocker/podcast-29-heart-rate-variability-hrv/ [xvi] Whoop Recovery: HRV App Takes it Up a Notch Nov. 22, 2016 https://www.whoop.com/thelocker/whoop-recovery-taking-hrv-to-the-next-level/ [xvii] You Were Born Rich by Bob Proctor Download this Book for FREE here https://www.proctorgallagherinstitute.com/you-were-born-rich-book [xviii] The Science Behind Vaccinations and Data from WHOOP Members After Getting a COVID-19 Vaccine by Emily Capodilupo (Jan 26, 2021). https://www.whoop.com/thelocker/covid-19-vaccine-effects-data/ [xix] https://www.whoop.com/ [xx] The Science Behind Vaccinations and Data from WHOOP Members After Getting a COVID-19 Vaccine by Emily Capodilupo (Jan 26, 2021). https://www.whoop.com/thelocker/covid-19-vaccine-effects-data/ [xxi] https://welltory.com/ [xxii] https://www.whoop.com/membership/ [xxiii] Heart Rate Variability: A New Way to Track Well-Being by Marcelo Campos, MD November 22, 2017 https://www.health.harvard.edu/blog/heart-rate-variability-new-way-track-well-2017112212789  

In this episode of Nonprofit Architect, Travis talks with Spencer Brooks, the Founder & Principal of Brooks Digital, an expert digital firm that empowers health non-profits to improve the lives of patients. He's helped organizations such as The Diatribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer's superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time. Spencer's writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Non-profit Marketing Guide. He is a sought-after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization's website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children. Conversation Highlights: {00:56} Spencer's personal back story. {03:43} Brooks Digital is going to be a digital agency focussing on empowering health nonprofits to build out a digital platform. {06:12} How do you organize a website and your communications to speak effectively. {09:08} The importance of the landing page. {11:11} You should be publishing blog or content that will allow other people to find you. {14:52} The importance of a sign up for email list, and the Google ad Grant program. {20:33} The importance of how to find the donation section. {23:03} Develop a relationship with your organization. {27:19} How to evaluate your website. FREE Resources https://brooks.digital/nonprofitarchitect/ Remarkable quotes: You don't have to solve cancer, but you could contribute your zone of genius. I have sites that look pretty, but they're not usable at all.   The key difference between those two types of clients is that the ones that are getting millions of people to their site every year have been writing and writing and writing. People don't care about the production quality or value initially they just care that you're authentic. Hotjar is a good place to go to kind of get a visual you can install on your site. Special Reminder: Do not just listen to the podcast, but also implement the things you hear in your life! Resources:  spencer@brooks.digital LinkedIn: https://www.linkedin.com/in/spencerbrooks/ Twitter: @spencerbrooks / @Brooks_Digital Website: https://brooks.digital   Bio: Spencer Brooks is the Founder & Principal of Brooks Digital, an expert digital firm that empowers health non-profits to improve the lives of patients. He's helped organizations such as The Diatribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer's superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time. Spencer's writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Non-profit Marketing Guide. He is a sought-after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization's website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children.  Nonprofit Architect Podcast Links  Website: http://nonprofitarchitect.org  Community: https://www.facebook.com/groups/NonprofitArchitect    

In this episode of Nonprofit Architect, Travis talks with Spencer Brooks, the Founder & Principal of Brooks Digital, an expert digital firm that empowers health non-profits to improve the lives of patients. He’s helped organizations such as The Diatribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer’s superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time. Spencer’s writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Non-profit Marketing Guide. He is a sought-after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization’s website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children. Conversation Highlights: {00:56} Spencer’s personal back story. {03:43} Brooks Digital is going to be a digital agency focussing on empowering health nonprofits to build out a digital platform. {06:12} How do you organize a website and your communications to speak effectively. {09:08} The importance of the landing page. {11:11} You should be publishing blog or content that will allow other people to find you. {14:52} The importance of a sign up for email list, and the Google ad Grant program. {20:33} The importance of how to find the donation section. {23:03} Develop a relationship with your organization. {27:19} How to evaluate your website. FREE Resources https://brooks.digital/nonprofitarchitect/ Remarkable quotes: You don't have to solve cancer, but you could contribute your zone of genius. I have sites that look pretty, but they're not usable at all.   The key difference between those two types of clients is that the ones that are getting millions of people to their site every year have been writing and writing and writing. People don't care about the production quality or value initially they just care that you're authentic. Hotjar is a good place to go to kind of get a visual you can install on your site. Special Reminder: Do not just listen to the podcast, but also implement the things you hear in your life! Resources:  spencer@brooks.digital LinkedIn: https://www.linkedin.com/in/spencerbrooks/ Twitter: @spencerbrooks / @Brooks_Digital Website: https://brooks.digital   Bio: Spencer Brooks is the Founder & Principal of Brooks Digital, an expert digital firm that empowers health non-profits to improve the lives of patients. He’s helped organizations such as The Diatribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer’s superpower is helping organizations get their complex, difficult-to-use websites under control so they can provide the right information to the right person at the right time. Spencer’s writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Non-profit Marketing Guide. He is a sought-after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization’s website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children.  Nonprofit Architect Podcast Links  Website: http://nonprofitarchitect.org  Community: https://www.facebook.com/groups/NonprofitArchitect    

Check out this video preview of The Nonprofit Architect Podcast where Travis interviews Spencer Brooks, Founder & Principal of Brooks Digital, an expert digital firm that empowers health nonprofits to improve the lives of patients. You don't want to miss the full episode, which will be released Tuesday, April 20th, 2021! Be sure to subscribe to the podcast using your favorite podcast player!  i.e. Apple Podcast, Google Play, or Spotify Excited to announce we made Feedspot's Top 45 Nonprofit Podcasts! Check out the full list at https://blog.feedspot.com/nonprofit_podcasts/

Check out this video preview of The Nonprofit Architect Podcast where Travis interviews Spencer Brooks, Founder & Principal of Brooks Digital, an expert digital firm that empowers health nonprofits to improve the lives of patients. You don't want to miss the full episode, which will be released Tuesday, April 20th, 2021! Be sure to subscribe to the podcast using your favorite podcast player!  i.e. Apple Podcast, Google Play, or Spotify Excited to announce we made Feedspot's Top 45 Nonprofit Podcasts! Check out the full list at https://blog.feedspot.com/nonprofit_podcasts/

This time In The Dirt I interview Spencer Brooks of Hawkzone Contracting. Based out of Marble Bar Australia, he is a young man with an incredible story of starting and growing a mining contracting business in efforts to save the family cattle farming business and buy out a business partner on the Australian rich list, all while fighting Crohn's disease. Spencer has incredible insights into how he faced and continues to face the challenges of growing a business. If you are a business owner or in a management position, this episode will definitely be of value to listen to!If you have questions for Spencer, reach out to him on LinkedIn under Spencer Brooks or find him on instagram under @hawkzonecontracting

In this episode, I am joined by Spencer Brooks, Founder & Principal at Brooks Digital. He is an expert digital firm that empowers health nonprofits to improve the lives of patients. He's helped organizations such as The diaTribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer's superpower is helping organizations get their complex, difficult-to-use website under control so they can provide the right information to the right person at the right time. We're talking about: What to digital metrics to measure and tactics that work the User's Journey Staff training The importance of the digital space For resources from our chat, please click here. --- Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitpowerhour/support

Have you ever heard of the user journey? How can paying closer attention to the wording that your customers use about your marketing support... The post Spencer Brooks Wants You to Talk to Your Ideal Client About Your Marketing | MP 49 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Have you ever heard of the user journey? How can paying closer attention to the wording that your customers use about your marketing support... The post Spencer Brooks Wants You to Talk to Your Ideal Client About Your Marketing | MP 49 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Episode #80 of The Impactors Podcast features #SocialImpactor Spencer Brooks, Founder, and Principal of Brooks Digital, an expert digital firm that empowers health nonprofits to improve the lives of patients. Spencer has helped organizations such as The diaTribe Foundation scale their digital presence from a few thousand annual visitors and subscribers to over 2.5 million visitors and 200,000 subscribers. Spencer's superpower is helping organizations get their complex, difficult-to-use website under control so they can provide the right information to the right person at the right time. Spencer's writing has been featured in publications such as TechSoup and Nonprofit Marketing Guide. He is a sought after speaker on the topics of digital metrics, the patient journey, getting inside the heads of an organization's website visitors, and converting patients to advocates. Spencer lives in the Portland, Oregon area with his wife and 2 children. If you enjoyed the episode leave a #iTunes review to help new people find it! Link: https://podcasts.apple.com/us/podcast/the-impactors-podcast/id1405642226 Email me if you have a special guest in mind that you want me to host on the podcast! Email: thesocialimpactors@gmail.com #ImpactEverywhere --- Support this podcast: https://anchor.fm/theimpactorspodcast/support

What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn their best customers into advocates build brand loyalty and drive sales. Today’s guest is Spencer Brooks from Brooks Digital, an agency that helps health-focused nonprofits grow a digital presence and turn patients into advocates.   Some of the highlights of the show include: What is an advocate? Highly engaged customer doing work on brand’s behalf Passive to Active Promoters: How to turn customers into brand advocates Why do brands need advocates? Free marketing saves time and money How? Gift products and provide positive referrals, reviews, recommendations What makes nonprofits effective? Fewer resources rely on constituents Meaningful Why: Nonprofits use emotional storytelling to create advocates Company values solve some philosophical problems when things are done right Foundational Concept: Brand advocacy resonates product/service with identity   Links: Spencer Brooks on LinkedIn Brooks Digital Building a StoryBrand by Donald Miller Traction by Gino Wickman Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez Why Digital Marketing Tactics Are a Waste of Time for Nonprofits Actionable Marketing Podcast: Free Resources From Ben & Spencer’s Interview Squatch Ben Sailer on LinkedIn CoSchedule   Quotes by Spencer Brooks: “It’s this push from passive to active that I think really represents turning a customer into an advocate.” “Advocates are important because they provide a leverage point. They are doing, a lot of times, free marketing for you.” “Creating advocates is work, and you have to recognize when that is an appropriate strategy to be using.” “Nonprofits are really good about using emotional storytelling to turn people into advocates.”

  In this episode, Barbara and Spencer discuss: Talking to your patients to put yourself in their shoes when considering marketing.  What digital metrics you should pay attention to as a healthcare professional.  Website accessibility, marketing, and HIPAA compliance.    Key Takeaways: Pay attention to the language that the patient or client uses compared to

Spencer Brooks is the Founder and Principal of Brooks Digital, which "believe(s) in your mission and know(s) you have the tools and information to help your constituents, you just don’t know how to orchestrate it all together to boost traffic, engagement, memberships, and subscribers." Health Insurance Portability and Accountability Act (HIPAA) regulations exist to protect health-care consumers, and charities want to stay on the right side of those rules while asking their clients and supporters to stay connected with them outside any direct service relationship. Spencer talks with host Steve Boland about how to ask for permission to share marketing information, three levels of HIPAA-compliant marketing for nonprofits, and even going back to build a relationship with past clients if permission wasn't originally requested. Check out the links provided by Brooks Digital for more information.

Two new episodes, another chef out the door and a pool party we'd rather not attend. Catch up with the 10th season of the reality cooking competition, Masterchef, with Screen High's MasterChef Aftershow Podcast featuring hosts Spencer Brooks (@berserkxspence) and Quint Glover (@fn_quintglover). The two recap the episodes, criticize the team challenge and discuss this week's elimination. ------------------------------------------------------------------------------------------------- Follow us on social media! facebook.com/MediaHighProductions --------coming soon (Screen High FB)---------- @berserkspence on Twitter and Instagram --------coming soon (Screen High Insta)-------- @fn_quintglover on Twitter --------coming soon (Screen High Twitter)----- ------------------------------------------------------------------------------------------------- Grapevine by Peyruis @peyruis Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download: bit.ly/Grapevine-Peyruis Music promoted by Audio Library youtu.be/E_0lrfefZL0

Spencer Brooks (@berserkxspence) and Quint Glover (@fn_quintglover) are back with Screen High's MasterChef season 10 aftershow podcast. The hosts go over episode 3 of the reality television cooking competition reviewing the episode and discussing who shined, who fell short and who the heck some of these people are. ------------------------------------------------------------------------------------------------- Grapevine by Peyruis @peyruis Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download: bit.ly/Grapevine-Peyruis Music promoted by Audio Library youtu.be/E_0lrfefZL0

Spencer Brooks (@berserkxspence) and Quint Glover (@fn_quintglover) are back with Screen High's MasterChef season 10 aftershow podcast. The hosts go over episode 2 of the reality television competition reviewing the next batch of contestants and giving their thoughts on the battle pass competition. ------------------------------------------------------------------------------------------------- Grapevine by Peyruis https://soundcloud.com/peyruis Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download: http://bit.ly/Grapevine-Peyruis Music promoted by Audio Library https://youtu.be/E_0lrfefZL0

Screen High is back with a brand new after show on Master Chef season 10, the anniversary season! Hosts, Spencer Brooks (@berserkxspence) and Quint Glover (@fn_quintglover) go over the first round of auditions for the coveted white apron. They review the episode, discuss the new formats and criticize and praise one of the possible future MasterChefs.

This is Screen High's The Challenge: Dirty 30 Aftershow. Hosts Chelsey Flurry (@Chelsey_Flurry) and Spencer Brooks (@berserkxspence) recap and discuss episodes 4 of MTV's long-running competition, The Challenge (season 30).

This is Screen High's The Challenge: Dirty 30 Aftershow. Hosts Chelsey Flurry (@Chelsey_Flurry) and Spencer Brooks (@berserkxspence) recap and discuss episodes 3 of MTV's long-running competition, The Challenge (season 30).

Are you struggling to reach your audience through email? Spencer Brooks from Brooks Digital joins in this week to talk about how your emails can be of value to your subscribers. He talks about what it takes to get your emails into people's inboxes and how to avoid the spam filter. For those dealing with low click-rates and high unsubscribe rates, he provides tips on how to clean up your list so that you are getting the best results that you can. He and Beth explore combining social media with email, how to reach a large audience effectively and much more.

This is Screen High's The Challenge: Dirty 30 Aftershow. Hosts Chelsey Flurry (@Chelsey_Flurry) and Spencer Brooks (@berserkxspence) recap and discuss episodes 1 and 2 of MTV's long-running competition, The Challenge (season 30).

This is our first podcast covering the first and second episodes of Big Brother 19 (currently airing). Co-hosts Chelsea Flurry and Spencer Brooks recap and discuss the two night premiere.

In this week’s episode I sit down with my friend Spencer Brooks to discuss... The post AA 052: The Ketogenic Diet, Biohacking, & Meditation with Spencer Brooks appeared first on Christina Rice Wellness.