Podcasts about medical aesthetics

Cameron is joined by Terri Ross, practice growth consultant and sales trainer, and they discuss the critical importance of business acumen for medical practitioners. They explore the challenges practitioners face in learning how to run their practices effectively, the operational blind spots that limit scalability, and the vital role of front desk staff in patient acquisition. They emphasize the need for structured training and a focus on data-driven decision-making to enhance patient experiences and foster long-term relationships.Cameron and Terri Ross delve into the intricacies of the aesthetics business, focusing on patient spending patterns, the importance of treatment plans, and maximizing revenue through effective consultations. They talk about the need for better business education in the aesthetics field, emphasizing the significance of understanding pricing strategies, financial metrics, and the power of data in making informed business decisions. They also highlight the importance of regular meetings and networking opportunities in fostering growth and success in the industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Practitioners often lack business acumen, which is crucial for success.Many practices fail due to a lack of structure and understanding of financials.Training for front desk staff is essential for effective patient acquisition.Sales in aesthetics is about understanding patient emotions and needs.Consultation processes need to be standardized and focused on patient education.Practices should invest in training to improve their operational efficiency.Data-driven decision-making can significantly enhance practice growth.The aesthetics industry has a gap in business education that needs to be addressed.Practitioners must recognize the importance of their front desk staff in the sales process.Building lasting patient relationships requires a transformation in consultation approaches. Every patient is underspending on treatments.Implementing treatment plans can significantly increase patient spending.Consultations are crucial for generating revenue.Many practices operate at only 50-65% utilization rates.The aesthetics industry is leaving billions on the table due to underutilization.Aesthetics is a serious business that requires business acumen.Understanding gross margins is essential for pricing strategies.Regular meetings can lead to more opportunities for change.Data-driven decisions can enhance business performance.Networking at conferences can provide valuable insights and connections.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Summer may be slow for the average med spa, but if you're ready to ditch the excuses and play to win, this episode is a must-listen. Host Leisa Krauss blows up the myth that Q3 has to be a “dead zone” for your business and offers a reality check that's both salty and strategic. While many clinic owners ride out July through September with crossed fingers and empty chairs, Leisa delivers a wake-up call—and a toolkit for turning downtime into prime-time profit.In this high-energy episode, Leisa breaks down why so many clinics see their schedules thin out as patients and teams drift away for vacations and summer distractions. But instead of joining the seasonal slump, Leisa reveals that Q3 can actually be the most powerful season for smart business owners—if you know where to focus your energy. She teases some of her signature strategies: ditching desperate discounts, running irresistible flash offers, and creating events that actually convert, not just entertain. Leisa also hints at why now is the best time to audit your numbers, train your team, and map out a Q4 that leaves your competitors in the dust.If you're ready to move beyond “waiting for fall” and start stacking strategies (and profits) right now, the full episode is packed with inside advice and actionable tips—exclusively for members. Don't settle for slow. Get ahead with the Scalpel of Truth.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

Cameron is joined by Yana Bromberg, a medical professional who transitioned from urology to aesthetics, and they discuss her unique journey into the aesthetics field, the challenges she faced while opening her own practice, and the importance of building strong relationships with patients. She emphasizes the artistic side of aesthetic treatments and how personal connections with patients enhance their experience. She also discusses the risks of entrepreneurship and the need to focus on personal growth while navigating the business side of aesthetics.Yana shares her journey in the medical aesthetics field, discussing the balance of patient interactions, the challenges of entrepreneurship, the importance of social media, and the need for continuous learning and networking. She emphasizes the significance of building rapport with patients and the necessity of delegating tasks to focus on what truly matters in her practice. Yana also offers valuable advice for aspiring practitioners, particularly women, on how to navigate the complexities of the aesthetics industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Yana's journey into aesthetics was unexpected but fulfilling.The transition from urology to aesthetics involved a steep learning curve.Aesthetic medicine allows for a more personalized and artistic approach to patient care.Building strong relationships with patients is key to retention and success.Yana emphasizes the importance of patient experience over sheer volume.Opening her own practice was a significant risk but ultimately rewarding.Keeping overhead low is a strategic decision for sustainable growth.Yana values the connections she builds with her patients, treating them as friends.The aesthetic industry can be cutthroat, requiring continuous learning and adaptation.Focusing on personal growth and ignoring external noise is crucial for success. Yana prefers to see about 10 patients a day for comfort.Patient experience is about building rapport and providing a fun atmosphere.Entrepreneurship allows for flexibility and control over one's schedule.Burnout in traditional medicine led Yana to pursue her own practice.Hiring a social media manager can save time and reduce stress.Networking and attending conferences are crucial for staying updated.Aesthetic medicine requires a solid foundation in traditional medicine.Starting in aesthetics should be gradual, not an immediate leap.Not everyone is cut out for entrepreneurship; it's a full-time commitment.Work-life balance is essential, and it's okay to seek a different path.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Ever overshared with your staff, then felt that awkward shift in energy? Leisa Krauss is here to slice through the leadership confusion with her no-BS take on why med spa owners must stop confusing approachability with friendship—and what to do instead. This episode is a must-listen for anyone tired of being the shoulder to cry on when they should be the spine of the business. Members, head into the private feed now for the full dose of strategy, stories, and sharp solutions.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

Cameron is joined by Dani Naughton, an expert in aesthetics with 17 years of experience, and they discuss the fundamentals of running a successful aesthetic practice, the importance of understanding market dynamics, and the operational fundamentals necessary for profitability. Dani shares insights on common mistakes made in treatment rooms, the significance of staff communication, and the strategic approach to marketing and equipment acquisition. They delve into the true cost of goods, the impact of labor costs, and the hidden expenses that can affect profitability. The conversation emphasizes the importance of time management and understanding supply costs in treatments, providing valuable takeaways for practice owners looking to thrive in the competitive aesthetics industry.Cameron and Dani talk about the importance of efficiency and understanding the financial health of aesthetic practices. They explore strategies for improving margins, managing chaos in operations, and the significance of patient retention. The dialogue emphasizes the need for new practice owners to establish a clear vision and for established practices to overcome stagnation by implementing effective systems and processes.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Dani Naughton has 17 years of experience in aesthetics.Understanding the basics is crucial for practice success.Staff communication is key to implementing new products.Labor costs must be factored into the cost of goods.Hidden costs can silently destroy profitability.Time management is essential in treatment efficiency.Marketing should be strategic and well-planned.Practices need to survey staff and patients before acquisitions.Winning in the margins can significantly impact profits.A mindset shift is necessary to run a practice like a CEO. Winning in the margins can significantly boost marketing budgets.Practices should focus on EBITDA rather than just revenue.Efficiency is crucial, even if the practice isn't for sale.Understanding treatment times can improve patient throughput.Consistency in service delivery is essential for brand reputation.Operational chaos can lead to significant financial losses.Implementing cancellation policies can help mitigate no-show losses.Effective communication of policies enhances patient experience.New practice owners should clarify their vision from the start.Established practices must assess their operations to identify growth opportunities.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

What's more important than your certifications? Everything your patients see, smell, and hear before you ever inject a damn thing. This week, Leisa tears into the myth that credentials alone drive revenue and shows why ambiance, brand polish, and seamless patient experience win the beauty business game—every time.This is your call to stop hiding behind degrees and start curating a luxury brand experience that books consults and closes sales. If your clinic gives off chaos, don't be shocked when your conversion rate tanks.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

Cameron is joined by Jessica Hunter, a seasoned consultant in medical aesthetics, and they discuss the importance of understanding financial metrics, the common mistakes made by MedSpot owners, and the significance of staff compensation strategies. Jessica shares insights on how to analyze profit margins, the role of memberships in practice retention, and the critical importance of training and empowering front desk staff. They emphasize the need for practice owners to approach their businesses with a solid understanding of finance and strategic planning. In this conversation,Cameron and Jessica discuss the critical aspects of compensation structures, the importance of front desk staff in patient conversion, effective communication with staff, strategies for scaling medical practices, and the distinction between profitability and revenue. They highlight the need for practices to understand their financial metrics and prepare for future transactions, stressing the importance of operational efficiencies and staff engagement in achieving long-term success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Understanding financial metrics is crucial for MedSpot owners.Common mistakes include not knowing profit margins and service costs.Membership programs should be strategically designed for retention.Staff compensation should reflect individual value and contribution.Training for staff should be ongoing and comprehensive.The front desk plays a vital role in patient engagement and success.Compensation plans should be tiered based on experience and performance.Analyzing service profitability requires a detailed breakdown of costs.Investing in new equipment should be based on market demand and client needs.Empowering staff leads to better business outcomes. Compensation structures must align with realistic expectations and revenue generation.Front desk staff play a crucial role in converting inquiries into appointments.Effective communication and regular check-ins with staff can uncover valuable insights.Practices should assess their current patient population before seeking new patients.Understanding average transaction values is key to maximizing revenue.Operational efficiencies can lead to increased profitability without needing to scale.Transparency in compensation can foster trust and motivation among staff.Practices should prepare for potential transactions by optimizing their financial health.Utilization rates and marketing spend ratios are critical metrics for growth.Investing in the right systems and software is essential for tracking performance and making informed decisions.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

This is the first chapter of a new mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. Three episodes will be published on Wednesday's (today, June 18th & July 9th) and a new killer feature is that you'll be able to watch the entire video of these podcasts either on Spotify or our YouTube channel. In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this episode we discuss the findings of their comprehensive survey of around 200 Australian clinics, highlighting trends and challenges in the industry. Key topics include the impact of new regulations, the role of business skills in clinical practices, and the evolving landscape of marketing strategies within the aesthetics sector. Our conversation touches on the integration of wellness and regenerative health with aesthetics, the importance of product quality over price, and the future growth of the industry.  00:00 Introduction to the New Miniseries  00:29 Our Guests 01:50 State of Medical Aesthetics: Survey Insights 09:00 Business Challenges in Aesthetics 17:02 Regulatory Concerns and Their Impact 24:23 Entrepreneurship and Business Strategy 32:57 Addressing Price Increases and Business Diligence 33:27 Mastering Financial Conversations with Patients 34:00 Case Study: Financial Discrepancies and Solutions 34:54 The Role of Social Media in Marketing 36:54 Building Local Community and Patient Referrals 38:45 Realigning Business Expectations and Industry Maturation 41:12 Trends in Aesthetic Treatments and Hybrid Healthcare 44:09 Blurring Lines Between Wellness and Aesthetics 47:45 Importance of Skincare in Clinics 52:42 Choosing Suppliers: Quality Over Price 58:26 Challenges and Opportunities in Product Training 01:01:19 Future Growth and Technological Integration 01:04:30 Special Offers and Upcoming Events   APPLY FOR OUR IA COMPETITION THE STATE OF MEDICAL AESTHETICS REPORT MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US  

Skincare isn't optional—it's the secret weapon your med spa might be ignoring. In this fiery, unfiltered episode, Leisa Krauss calls out the missed revenue, lost results, and wasted opportunities that come from treating skincare like an afterthought. If you're not sending patients home with a plan, you're shortchanging your clinic and their outcomes. Get a taste of how to fix it—and why a serum isn't just a product, it's a strategy.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

Cameron is joined by Cortney Hall, COO of True Medical Spa, and they discuss her extensive experience in the medical aesthetics industry. They talk about the competitive landscape in Utah, the importance of owning your story, and the lessons learned from various roles in the industry. Courtney emphasizes the significance of brand identity, personal growth, and the entrepreneurial spirit that thrives in Utah. They highlight the journey of transitioning to a new practice and the challenges and successes that come with it. In this conversation,Cameron and Cortney discuss the importance of navigating career transitions, building strong teams, and fostering a supportive work culture. Cortney shares her experiences in leadership, emphasizing the necessity of tough conversations and effective communication in business. They explore how success is defined beyond revenue, focusing on the value of attracting talent through strong leadership and creating an environment where team members feel valued and supported.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The medical aesthetics industry in Utah is highly competitive but filled with talented professionals.Believing in abundance rather than scarcity can lead to a healthier business mindset.Owning your story allows for personal freedom and growth.Networking and relationships are crucial in the business world.Success is not just about knowledge; it's about connections and opportunities.Staying focused on your own brand identity is essential in a competitive market.Self-reflection and learning from experiences are key to personal and professional growth.Transitioning to new opportunities can be daunting but rewarding.Building a strong team is vital for success in any business.It's important to prioritize fulfillment and passion in your work. Sometimes the voice inside you is louder than discomfort.A strong team foundation is crucial for business success.Tough conversations are essential for team growth.Leadership requires investing in team experiences.Creating a supportive culture helps retain talent.Communication is key to preventing misunderstandings.Success is defined by the desire of others to join your team.Fear-based leadership can lead to high turnover.It's important to focus on what you can control.Building relationships with your team enhances workplace culture.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Can you be patient-centered and obsessed with revenue? (Spoiler: Yes. You must.) In this episode, Leisa slices through one of the most misunderstood divides in med spa management—and members get the full, unfiltered truth on transforming their teams with metrics, money, and massive clarity. Want the whole scalpel? Join the inner circle.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and business growth by integrating nutritional supplements. Audrey and Amanda dive into key strategies for 2025, including how to select professional-grade supplements, implement functional lab testing, and build comprehensive GLP-1 protocols that incorporate nutrition and gut health. They also share practical tips to enhance patient outcomes, drive retention, and stay ahead in an increasingly competitive landscape. Whether you're new to nutraceuticals or looking to elevate your current offerings, this episode delivers actionable insights to help you thrive at the cutting edge of aesthetic medicine and wellness.

Cameron is joined by Lauren Taylor, founder and CEO of The Limited Agency, and they discuss the importance of measuring ROI in social media marketing, establishing credibility through social media, identifying red flags in social media management companies, and the effectiveness of boosting posts versus running targeted campaigns. They also explore the potential of TikTok as a marketing platform and the engagement process for new clients.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Social media is crucial in the patient journey, often serving as the final touchpoint before booking.Aesthetic providers need to showcase their work and personality on social media to build credibility.The 'messy middle' concept explains the complex path from visibility to booking.Tracking social media success is challenging but essential for understanding ROI.Engagement metrics like profile visits and direct messages can indicate social media effectiveness.Building a strong organic social media presence can lead to significant increases in patient bookings.Consistency and quality in social media content are key to attracting and retaining patients.Marketing agencies should assist in managing social media interactions to enhance patient engagement.Understanding patient needs during consultations can inform social media strategies.Long-term patient retention is more valuable than one-time bookings. Measuring ROI in social media is crucial for proving success.High engagement metrics do not always translate to revenue.Content should be authentic and not just trend-driven.Analytics should guide marketing strategies and adjustments.Credibility can be established through education and showcasing results.Localized growth is more important than just follower count.Boosting posts can increase visibility but may not drive conversions.TikTok offers a cost-effective way to reach a larger audience.Engagement with potential clients should be thorough and informative.Social media should be used to educate patients, not just impress colleagues.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Empowering Medical Aesthetic Practitioners with Cloud Med SpasIn this special episode of the Medical Aesthetics Marketing Show, host Pam, known as the Aesthetics Junkie, discusses how Cloud Med Spas is revolutionizing the landscape for medical aesthetic practitioners in the United States. Pam is joined by Shannon Seran from Cloud Med Spas to break down how their service helps both new and experienced practitioners start their practices without heavy capital investment. The episode covers the challenges of scaling a med spa, the similarities between the medical aesthetics industry and the hair care industry, and the benefits of a shared space model for reducing overhead. Shannon explains the dual model of Cloud Med Spas, which empowers practice owners to rent out unused space and practitioners to rent those spaces by the hour. They delve into the importance of client retention, effective pricing strategies, and the essential tools needed for sustaining a successful practice. Whether you're a med spa owner looking to make extra revenue or a new injector seeking to start your own practice, this episode provides invaluable insights.00:00 Introduction and Episode Overview00:57 Welcome to the Medical Aesthetics Marketing Show01:28 Challenges in Scaling a Med Spa02:00 Interview with Shannon from Cloud Med Spas02:21 Empowering Practitioners and Practice Owners04:41 Client Retention and Marketing Strategies06:25 Pricing and Conversion Tactics10:31 Utilizing Software and CRM for Success14:59 Cloud Med Spas: Business Model and Benefits26:31 Training and Mentorship for Practitioners32:42 Product Offerings and Ordering Process38:50 Data and Business Support44:03 Getting Started with Cloud Med Spas46:48 Conclusion and Contact InformationFor more information about Cloud Med Spas, visit https://cloudmedspas.com or contact Shannon directly at shannon@cloudmedspas.com.Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Cameron is joined by Dr. Sarah Crawford, founder of Anchor Wellness Center and Wave Physical Therapy + Pilates, and they discuss her journey in the healthcare industry and the creation of the Anchor Wellness Center. They highlight the challenges of practitioner burnout, the importance of community support, and the need for a shift in mindset for business growth. Dr. Crawford emphasizes the significance of personal wellness for providers and the unique experience offered at her wellness center, which aims to disrupt traditional healthcare models.The conversation also touches on the role of social media in marketing and the potential pitfalls it can create for practitioners. In this conversation, Sarah Crawford and Cameron Hemphill discuss the essential elements of building a successful and sustainable business. They emphasize the importance of decision-making, investing in personal growth through coaching, and the necessity of community support. Sarah shares her experiences with discomfort in business growth, the balance between work and family life, and the journey of entrepreneurship. They also touch on managing stress and the significance of giving oneself grace in the pursuit of success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Dr. Crawford has been practicing for 14 years and specializes in chronic pain.The Anchor Wellness Center is designed to support health and wellness entrepreneurs.Practitioner burnout is a significant issue in the healthcare industry.Creating a supportive community is essential for practitioners.Personal wellness is crucial for effective patient care.Entrepreneurship involves learning from failures and taking risks.Mindset shifts are necessary for business growth and success.The Anchor Wellness Center offers a unique, spa-like experience for patients.Social media can be both a tool for growth and a source of burnout.Listening to patients is key to providing effective care. You have to make a decision and stop overthinking.Investing in a coach can significantly change your business.Growth requires getting comfortable with discomfort.Recognizing your strengths and weaknesses is crucial.Building strong relationships is essential for success.Balancing business and family life is a priority.Entrepreneurship is a journey filled with challenges.Creating a thriving practice requires community support.Managing stress is vital for resilience.Give yourself grace and acknowledge your efforts.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

What if the secret to growing your med spa wasn't doing more—but doing it smarter? In this exclusive episode of Scalpel of Truth, Leisa Krauss brings her signature no-BS wisdom to a topic that could change everything about how you run your business.If you're ready to stop throwing money at the wrong things and start investing with intention, this one's for you.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

Cameron discusses the essential elements of running a successful medical practice. He emphasizes the importance of treating practices like businesses, understanding the deeper motivations behind patient care, and the transformative impact of aesthetic services. He shares insights on building emotional connections with patients, effective communication strategies, and the need for a sustainable business model that prioritizes patient experience. He concludes with a forward-looking perspective on the growth potential of the aesthetic industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Every practice must be run like a business.Understanding your 'why' is crucial for success.You're not just selling services; you're selling transformation.Practice owners are artists, creating life-changing results.Burnout is a real challenge for entrepreneurs.Every patient interaction is a chance to build emotional connections.Effective communication is key to patient retention.A sustainable business model is essential for growth.The aesthetic industry is poised for significant growth.Helping patients should be the primary motivation.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

When it comes to beauty, some people approach it with excitement and a flurry of activity, while others take a calm, methodical approach. When it comes to plastic surgery, boring is actually better. Dr. Bass explains his concept of “boring beauty”—why slow, thoughtful decision-making leads to the best results. Rushing into procedures may feel exciting, but taking your time ensures you make the right choices. Of course, achieving your beauty goals should be fun and fulfilling, but on the execution side, a steady, careful approach by your plastic surgeon is key to success. About Dr. Lawrence Bass Innovator. Industry veteran. In-demand Park Avenue board certified plastic surgeon, Dr. Lawrence Bass is a true master of his craft, not only in the OR but as an industry pioneer in the development and evaluation of new aesthetic technologies. With locations in both Manhattan (on Park Avenue between 62nd and 63rd Streets) and in Great Neck, Long Island, Dr. Bass has earned his reputation as the plastic surgeon for the most discerning patients in NYC and beyond. To learn more, visit the Bass Plastic Surgery website or follow the team on Instagram @drbassnyc Subscribe to the Park Avenue Plastic Surgery Class newsletter to be notified of new episodes & receive exclusive invitations, offers, and information from Dr. Bass.   

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, provides med spa owners, managers, and social media marketers with 25 client-converting content hooks for platforms like Instagram, Facebook, TikTok, and YouTube. The hooks are designed to capture attention and drive engagement, and Pam emphasizes the importance of using big text and carousels. She provides detailed examples and encourages listeners to adapt hooks to their own perspectives. Additionally, Pam invites listeners to participate in a 30-day content challenge.00:00 Introduction and Episode Overview00:46 The Importance of Carousel Posts02:09 Content Creation Challenge: 25 Hooks03:05 Detailed Breakdown of Content Hooks08:21 Engagement and Results14:05 Upcoming Podcast and Final Thoughts24:20 Conclusion and Next Episode TeaserResources: Join the Social Media Marketing Vault Waitlist: http://theaestheticsjunkie.com/vaultShow Notes & Guide: http://theaestheticsjunkie.com/vaultchallengeFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Aubrey Masango speaks to Shirley van Wyk, Managing Director of Terre Paisible, as she shares her vision for a unique wellness destination. Located in Franschhoek, Terre Paisible combines luxury with science-backed rejuvenation therapies, offering advanced skin, health, and wellness treatments.See omnystudio.com/listener for privacy information.

Cameron discusses the essential strategies for success in the medical aesthetics industry. He emphasizes the importance of marketing, patient retention, and leveraging data to drive growth. He also explores innovative financing solutions and the significance of post-treatment follow-up to enhance patient loyalty. As the industry faces challenges, he provides insights into future trends and winning strategies for 2025, urging practice owners to invest in technology and understand their market positioningListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The most successful practices are the best marketers.Patient retention is crucial for long-term success.Understanding market dynamics can help practices thrive.Data analysis is key to identifying growth opportunities.Innovative financing options can attract more patients.Post-treatment follow-up is essential for patient loyalty.Many practices struggle with branding and unique selling propositions.The aesthetics industry is evolving with new trends.Positioning and personalization are vital for profitability.Investing in technology can streamline operations and improve patient experience.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

The global medical aesthetics industry was worth an estimated 25.4 billion dollars in 2023. The market is projected to grow to 67.8 billion dollars by 2032. Who are the clients powering this industry's growth? The majority of medical aesthetics clients are women. That classification has remained consistent, with females comprising 87% of the market in 2019 and 88% in 2022. 78% of those women are under the age of 55. The most sizable portion of the market is women between the ages of 35 and 54. Here is the breakdown: Women 35 - 54 years old = 52% of the market. Women 18 - 34 years old = 26% of the market. Women 55+ years old = 22% of the market. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Cameron discusses the importance of marketing, technology, and sales in the medical esthetics industry. He emphasizes that successful practices are those that invest heavily in marketing, aiming for 10-15% of top-line revenue, and have a robust tech stack. Key components include front-facing websites, e-commerce, online booking, EMRs, CRMs, membership programs, and patient financing. He stresses the need for automated systems to handle patient inquiries and bookings effectively, noting that over 90% of practices underfund their marketing budgets. He also highlights the importance of educating patients and maintaining a seamless patient experience to enhance retention and acquisition costs.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also touch on the role of social media, the significance of self-investment, and their shared excitement for the upcoming Aesthetic Extender Symposium to be held August 7-10th in Boca Raton, FL – and why every injector should put this must-attend event on their calendars in 2025.

In this episode of the Medical Aesthetics Marketing Show, Pam, known as the Aesthetics Junkie, explores the 2025 social media study by Metrical, focusing on the best strategies for medical aesthetics practices. The episode emphasizes the importance of platform choice, highlighting Instagram, TikTok, YouTube, and Facebook, with a special focus on the emerging opportunities on TikTok. It also covers the significance of quality over quantity in posting, the effectiveness of raw and unpolished videos, optimizing posting times for engagement, and the critical engagement metrics to track. Additionally, Pam recommends tools like Metrical and ManyChat for efficient social media management and advises against using generic stock photos. Listeners are encouraged to strategically plan their content and stay tuned for the next episode, which will provide a whole month of content strategies designed to convert and generate engagement.00:00 Introduction to the Medical Aesthetics Marketing Show00:04 Understanding the 2025 Social Media Study01:11 Choosing the Right Social Media Platforms05:24 Effective Posting Strategies for 202513:26 Engagement Metrics That Matter16:48 Tools and Automation for Social Media Success22:02 Conclusion and Next StepsMeasure your Instagram Engagement - http://theaestheticsjunkie.com/instagramFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Cameron discusses the economics of the aesthetics industry, focusing on the financial metrics that MedSpa owners need to understand to thrive. He highlights the importance of knowing revenue and profit margins, the impact of service selection on profitability, and the necessity of investing in marketing. He emphasizes the significance of managing utilization rates and provider workloads, as well as enhancing revenue per treatment hour. The episode concludes with key takeaways for MedSpa success, encouraging owners to be proactive in their financial management and marketing strategies.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Understand your financial metrics to thrive in the aesthetics industry.Invest 10-15% of your top-line revenue into marketing.Know your patient acquisition cost and work to reduce it.Maximize profitability by selecting high-margin services.Regularly audit your expenses and subscriptions for efficiency.Utilization rates should be monitored to prevent provider burnout.Enhance revenue per treatment by introducing additional services.Educate patients on available treatments to increase their spend.Aim for a net margin of 25-30% for sustainable growth.Be proactive in financial management to increase the value of your practice.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Cameron discusses the critical importance of mindset for MedSpa owners. He emphasizes the transition from being a technician to a business owner, the need for a growth mindset, and strategies for overcoming fear and building confidence. The conversation also covers building a resilient team, understanding financial strategies, and the significance of effective marketing and branding in a competitive industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Mindset is crucial for MedSpa owners.Transitioning from technician to business owner is essential.Overcoming fear builds confidence.A growth mindset is necessary for adapting to industry changes.Hiring with intention fosters a positive team culture.Charge what you're worth to reflect your expertise.Self-care is vital to prevent burnout.Authentic branding attracts ideal customers.Storytelling builds authority and trust.Investing in your business is key to long-term success.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves out time, capitalizes on trending content, and stays unapologetically true to himself. 

Cameron emphasizes the critical importance of financial literacy for practice owners in the medical aesthetics industry. He discusses the necessity of understanding key financial metrics, the growth potential of the MedSpa industry, and the importance of patient acquisition and retention. He also provides actionable strategies for improving financial management and marketing, urging practice owners to view their financials as essential tools for sustainable growth.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Knowing your numbers is not optional; it's essential for sustainable practice growth.Set a revenue goal for the next six to 12 months.Analyze your cost per lead, per service, and overall profit margins.Implement one financial improvement strategy this month.Increase prices, reduce costs, or offer memberships to improve profitability.Marketing should be viewed as an investment, not an expense.Patient retention is critical; aim for a retention rate above 70%.Understand your revenue per visit per patient to optimize pricing.Utilize financial dashboard software to track key metrics.Educate yourself on financial management to enhance your business acumen.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode, Cameron is joined by Anisa Mudawar, founder of Beauty Boost MedSpa, and they discuss her journey in the medical aesthetics industry. They explore the recent expansion of Beauty Boost MedSpa, the importance of understanding business numbers, the role of technology in enhancing patient experience, and the significance of branding and knowing your ideal customer profile. Anisa also shares insights about her training program aimed at supporting other practitioners in the field.Cameron and Anisa talk about her journey in the aesthetics industry, discussing her educational background, the importance of patient feedback, and how she has created a valuable resource for other providers through her Patreon platform. Anisa emphasizes the significance of connecting with patients, turning negative experiences into positive outcomes, and the role of social media in fostering community. She also highlights upcoming conferences and networking opportunities for professionals in the field. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Anisa has expanded her practice into a larger space, enhancing patient experience.Understanding business numbers is crucial for sustainable growth.Starting small and scaling gradually is a viable strategy for success.Technology plays a significant role in streamlining operations and improving patient experience.Creating a unique and inviting patient experience is essential in a saturated market.Branding should resonate with the target audience and reflect the business's values.Identifying and attracting the ideal customer profile can lead to a more fulfilling practice.Community support and training are vital for growth in the medical aesthetics field.Feedback from patients is crucial for continuous improvement.Anisa emphasizes the importance of evidence-based practice in aesthetics. Anisa Medower is dedicated to providing immediate support to her followers during procedures.Her educational journey included nine years of schooling, culminating in a doctoral degree.Anisa has created a resource for providers to learn from her extensive experience in the aesthetics industry.Social media serves as a powerful tool for connecting with expertise and resources in aesthetics.Feedback from patients is crucial for improving services and retaining clients.Turning negative patient experiences into positive outcomes can strengthen relationships.Surveying patients helps understand their needs and preferences for better service delivery.Anisa's Patreon offers structured learning for injectors at various skill levels.Conferences provide valuable networking opportunities and insights into industry trends.Community building is essential in the aesthetics field, fostering support among professionals.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Join Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and seamlessly integrating aesthetic and wellness services. Discover game-changing insights on maximizing profits through before-and-after photos, flexible financing options, and effective upselling and cross-selling techniques. Packed with actionable strategies, this episode is your ultimate guide to optimizing business operations, enhancing systems, and empowering your team to thrive.

A cosmetic “hit and run" is when you get a treatment with barely any consultation, minimal assessment, and little to no aftercare—a quick in-and-out procedure with no real thought behind it. Aesthetics isn't like grabbing a Big Mac at the drive-thru, though. It's personal, customized, and requires a deeper understanding of how your body responds to treatments over time. What you've done before, what you might need now, and how things evolve all play a role in making sure your results are precise and natural. Dr. Bass explains what to look for in a plastic surgeon to get the best results and why building a long-term relationship with the right expert can make all the difference in achieving beautifully nuanced outcomes. About Dr. Lawrence Bass Innovator. Industry veteran. In-demand Park Avenue board certified plastic surgeon, Dr. Lawrence Bass is a true master of his craft, not only in the OR but as an industry pioneer in the development and evaluation of new aesthetic technologies. With locations in both Manhattan (on Park Avenue between 62nd and 63rd Streets) and in Great Neck, Long Island, Dr. Bass has earned his reputation as the plastic surgeon for the most discerning patients in NYC and beyond. To learn more, visit the Bass Plastic Surgery website or follow the team on Instagram @drbassnyc Subscribe to the Park Avenue Plastic Surgery Class newsletter to be notified of new episodes & receive exclusive invitations, offers, and information from Dr. Bass.   

In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into strategies for increasing client lifetime value (CLV). She emphasizes the importance of moving away from constantly chasing new clients and upselling within a practice. Pam breaks down the concept of CLV, discusses how to gather and analyze client data, and suggests ways to maximize the value of each client. Key tactics include treatment bundling strategies, effective upsell sequences, and retention programs. Additionally, she provides a framework for creating loyalty programs and measuring CLV. Pam also underlines the necessity of following up with clients to maintain satisfaction and foster long-term relationships. The episode concludes with actionable steps to implement these strategies, aiming to organically grow revenue without the need for additional advertising expenses.00:00 Introduction to the Medical Aesthetics Marketing Show01:11 Understanding Client Lifetime Value (CLV)03:21 Maximizing Client Retention and Satisfaction09:06 Evaluating and Improving Client Data11:22 Effective Treatment Bundling Strategies18:24 Upsell Sequence Templates21:54 Retention Programs and Follow-Up25:20 Loyalty Programs Explained28:11 Metrics, Measurement, and Optimization30:16 Implementation and Homework34:55 Final Checklist and ConclusionLifetime Maximizer Kit: https://www.theaestheticsjunkie.com/op/lifetime-kit/Show Notes https://www.theaestheticsjunkie.com/lifetimeFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

In this episode, Cameron discusses the key elements that differentiate successful medical aesthetics practices, particularly million dollar MedSpas. He emphasizes the importance of identifying patterns of success, having a long-term mindset, implementing effective systems and technology, understanding patient lifetime value, and investing in branding and marketing strategies. He also covers the significance of memberships, pricing strategies, and creating memorable experiences for clients, as well as the potential for scaling beyond one location.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Success is about discipline and consistency.Identify patterns of success in the industry.A goal is just a dream without action.Invest in technology and automation to streamline operations.Understand your patient lifetime value for better business decisions.Branding and reputation are critical for attracting clients.Memberships create recurring revenue and enhance client loyalty.Charge what you're worth and avoid discounting services.Create a memorable spa experience for clients.Scaling requires careful planning and understanding of your first location.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Join Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques, the booming field of regenerative medicine, and innovative ways to maximize revenue per appointment. Plus, discover how culture and a strong unique selling proposition can set your aesthetic practice apart in today's competitive market. Don't miss this insightful and game-changing conversation with two industry experts.

Jenna Hilton is a Certified Physician Assistant, specializing in Family, Internal Medicine, and Medical Aesthetics. She co-founded Vibrant EDU courses at Vibrant Skin Bar and regularly performs one-on-one training with fellow injectors. She teaches Aesthetic and Advanced Injectable Courses at the National Laser Institute, has been named Preceptor of the Year, and is an Adjunct Faculty Member at Midwestern University. In our conversation, Jenna and I discussed all things aesthetics, from detox and gut health to the importance of nutrient therapy in aesthetics. Jenna shares nutrients and supplements for treating acne, her systemic approach to patient healing, and the protein, nutrient deficiencies, and hormonal changes that affect aging patients. She also covers topical and stimulating treatments for hair loss patients, menopause-induced hormone imbalance changes that can be treated with bioidentical hormones, and the critical role of functional medicine in the constant evolution of the aesthetics industry. I'm your host, Evelyne Lambrecht, thank you for designing a well world with us.   Episode Resources: Jenna Hilton - https://vibrantskinbar.com/meet-the-staff/jenna-hilton/ Design for Health Resources: Designs for Health - https://www.designsforhealth.com/ Designs for Health Practitioner Exclusive Drug Nutrient Depletion and Interaction Checker - https://www.designsforhealth.com/drug-nutrient-interaction/ Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog. https://www.designsforhealth.com/research-and-education/education The Designs for Health Podcast is produced in partnership with Podfly Productions. Chapters: 00:00 Intro. 01:32 Detox and gut health conversations are lighting Jenna up in the new year. 1:56 Jenna's skin health journey as a passionate PA began in college with a roommate's fatal rash.  5:02 The importance of nutrient therapy in aesthetics.  6:18 Nutrients and supplements for treating acne at different stages of a patient's life.  9:21 Liposomal glutathione dosing for skin brightening and insights into melasma treatments and procedures. 14:00 Jenna's systemic approach to patient healing.  16:12 The ‘skintelligent' patient wants to age gracefully and focuses on gut and hormonal health in addition to outer aesthetics.  18:38 Protein, nutrient deficiencies, and hormonal changes that affect aging patients.  22:52 Lifestyle coaching in Jenna's office is supported in-house.  24:54 Post-procedure nutrient standard protocol for biostimulation and hair loss patients.  27:49 Topical and stimulating treatments for hair loss patients.  29:13 Hormone imbalance changes that are common in perimenopause and menopause that can be treated with bioidentical hormones.  32:25 Jenna's success story of pairing an aesthetic treatment with supplements for an incredible outcome.  33:51 The role of functional medicine in the constant evolution of the aesthetics industry.  35:50 Jenna's personal favorite supplements, current health practices, and the gut health/skin link that she has changed her mind about. 

In this episode, Cameron is joined by Nick and Nina Traster, owners of iConcierge MedSpa, and they discuss their journey from juggling multiple jobs to establishing a successful medical aesthetics practice. The conversation delves into the sacrifices made, the importance of continuous learning through conferences, and how they differentiate their brand through personalized patient experiences. They emphasize the significance of building a strong clientele and the role of education in their practice's growth.Nick and Nina talk about their innovative approach to enhancing patient experience in their MedSpa, focusing on reducing wait times, utilizing technology for efficiency, and understanding patient needs through feedback. They also share their personal resilience in overcoming challenges and their future plans to expand their services to include wellness treatments, creating a comprehensive care experience for their clients.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Nina transitioned from family medicine to aesthetics, working long hours to build her practice.Nick joined the business full-time after their daughter was born, allowing for more growth.Sacrifice is essential for entrepreneurship; both Nina and Nick worked tirelessly to establish their brand.Conferences are crucial for learning and networking; they help practice owners stay updated.Building a strong brand involves creating a personalized experience for patients.Nina's approach includes knowing her patients' histories and providing tailored treatment plans.The Trasters emphasize the importance of credentialing and quality service over low prices.Scaling with intention is key to sustainable growth in the medical aesthetics industry.Continuous education and adapting to new techniques are vital for success.Creating a friendly, welcoming environment helps build lasting relationships with patients. Every doctor's office should minimize waiting times.Technology can streamline patient intake and communication.Understanding patient needs is crucial for business growth.Resilience in business is key during challenging times.A holistic approach to wellness is becoming increasingly popular.Luxury and comfort should be prioritized in patient care.Feedback from existing clients can guide service expansion.Investing in technology can significantly improve efficiency.Creating a seamless patient experience is essential for retention.Future growth plans should include diverse treatment options.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode, Cameron is joined by Ken and Jessica Harper, owners of Drippy Nurse Jess Med Boutique, and they discuss their journey from nursing to entrepreneurship, the importance of business-focused conferences, and the dynamics of their partnership in running a successful MedSpa. They highlight the significance of strategic growth, avoiding common pitfalls, and building a tech stack through networking and industry connections.Cameron, Ken and Jessica talk about the increasing importance of data in the aesthetics industry, emphasizing the need for quality leads and understanding market dynamics. They also delve into the significance of mindset and motivation in business, sharing personal routines and the impact of mentorship. They also emphasize the necessity of investing in technology and training to enhance business operations and patient experiencesListen In!Thank you for listening to this episode of Medical Millionaire!TakeawaysThe transition from nursing to aesthetics can be life-changing.Business-focused conferences are essential for growth and learning.Having a partner can help balance the demands of running a practice.Scaling a business requires strategic hiring and planning.Networking at conferences can lead to valuable industry connections.Avoiding debt is crucial for sustainable growth in the aesthetics industry.Designing a med spa involves learning from others and industry trends.It's important to stay in your lane and grow at your own pace.Building a tech stack is vital for modern practice management.Success in aesthetics requires patience and a long-term vision. There's a lot more data coming into the industry.Understanding your market is crucial for customer acquisition.Good quality leads are essential for business success.Mindset and motivation play a significant role in business ownership.Investing in mentorship can accelerate personal and professional growth.You have to invest in yourself to see returns.Simplicity in technology stacks can enhance operational efficiency.Pay attention to your margins to ensure profitability.Surrounding yourself with like-minded individuals fosters growth.What problem does your technology solve for your business?Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode, Cameron is joined by Summer Layton and Lexie Engel, from Habit Med Spa + Facial Bar, and they discuss the importance of consumer experience, day-to-day operations, understanding business metrics, and effective marketing strategies. The conversation highlights the significance of technology in tracking performance and making informed decisions to drive growth in the medical aesthetics industry.Cameron, Summer and Lexie discuss the intricacies of client acquisition, the importance of consultations, and the role of customer experience in building trust and retention in a med spa business. They emphasize the need for effective marketing strategies, understanding KPIs, and leveraging Google reviews to enhance credibility and attract new clients. They also highlightsthe significance of teamwork, delegation, and creating a positive culture within the business to drive success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Summer Layton emphasizes the importance of consumer experience in building a successful med spa.Lexie Engel discusses the need for a strong day-to-day operational structure.Understanding and analyzing business numbers is crucial for success in medical aesthetics.Marketing strategies should be data-driven and aligned with financial goals.Social media is just one tool among many for marketing a practice.Tracking performance metrics helps identify areas for improvement.Technology plays a vital role in reporting and understanding business performance.Effective communication with staff is essential for achieving business goals.Consumer insights can drive better service offerings and customer satisfaction.A strong company culture contributes to operational success. It's crucial to understand where clients are coming from to optimize marketing spend.Consultations should be bulletproof to build trust and ensure client retention.A no pressure sales policy can enhance customer experience and loyalty.Google reviews play a significant role in attracting new clients.Team collaboration and understanding individual KPIs are essential for overall profitability.Creating a culture where staff feels empowered leads to better decision-making.Regularly analyzing numbers helps identify areas for improvement and success.Membership programs can foster a sense of community and commitment among clients.Effective marketing strategies are necessary to reach potential clients.Building strong relationships with providers enhances client trust and retention.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode, Cameron discusses the insights gathered from over 100 practice owners in the aesthetic and elective wellness industry. He highlights the importance of marketing strategies, the challenges of standing out in a competitive market, and the critical role of patient retention. The conversation delves into the current state of the industry, marketing spend alignment, digital marketing trends, and the necessity of embracing technology and automation for business growth. He also emphasizes that successful practices invest in marketing, prioritize retention, and leverage technology to enhance patient experiences and drive profitability.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The podcast aims to provide value for medical aesthetics practice owners.Cameron Hemphill has over 10 years of experience in the aesthetic space.77% of MedSpa owners find it harder to stand out in the market.67% of MedSpas spend less than $2,500 a month on marketing.Retention rates are crucial for practice growth and profitability.AI and automation will be key for success in 2025.Social media is a significant driver of demand for MedSpas.42% of new business comes from referrals, yet few have structured programs.Membership models are effective for patient retention.Only 18% of practices are utilizing marketing automation effectively.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, we explore key social media and content strategies for medical aesthetic practices in 2025. Pam discusses the importance of short-form video content, trends in social media platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest, and the impact of privacy regulations on digital marketing. The episode delves into the challenges of growing visibility on different platforms, the potential of DM automation, the effectiveness of educational content, and leveraging AI technology in ads. Pam also performs an experiment comparing organic reach across TikTok, Instagram, and YouTube and offers actionable insights on creating engaging content to generate leads and build followers. Stay tuned for next week's episode where we will dive into SEO strategies and essential blog posts for 2025.00:00 Introduction to the Medical Aesthetics Marketing Show00:50 2024 Trends and Predictions01:47 The Importance of Educational Content02:52 Social Media Strategies for 202504:44 Experimenting with Different Platforms06:33 Challenges with Instagram13:37 Leveraging AI and Automation17:50 Analyzing Meta Platforms Performance19:28 TikTok Strategies for Aesthetic Practitioners26:17 Leveraging LinkedIn and Pinterest for SEO29:19 Effective YouTube Strategies for Your Practice33:35 Preparing for 2025: Upcoming TopicsResources:Content that converts: https://theaestheticsjunkie.com/pillarsInstagram Tracking: https://theaestheticsjunkie.com/instagramManychat Free Trial: https://theaestheticsjunkie.com/manychatThey Ask You Answer: https://marcussheridan.com/they-ask-you-answer/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

In this episode, Cameron is joined by Mary Beth Hagen, a veteran in the aesthetic medicine industry, and they discuss the evolution of Mary Beth's business from recruiting to coaching and screening for aesthetic providers. The conversation highlights the importance of understanding innate aptitudes for success in aesthetic medicine, innovative screening processes, and the dynamics of compensation and business management in aesthetic practices. The episode emphasizes the need for effective communication and creating win-win environments for both injectors and practices.Mary Beth and Cameron discuss the complexities of employee rewards, compensation programs, and the challenges faced by practice owners in the aesthetic medicine industry. They delve into the importance of understanding individual employee needs, the lack of standardized compensation data for injectors, and the factors influencing compensation such as experience and revenue generation. They also touch on the role of private equity in the industry, the evolving landscape of aesthetic practices, and the critical importance of skilled providers in delivering quality patient care.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The aesthetic medicine field lacks formal training and credentialing paths.Understanding innate aptitudes is crucial for success in aesthetic medicine.Screening processes can help identify the right fit for practices and injectors.Compensation discussions should be transparent and based on market realities.Injectors often lack negotiation skills, impacting their compensation.Practices must recognize the value of their injectors to retain them.Communication and expectations are key to a successful employer-employee relationship.Injectors need support in understanding the business side of aesthetics.Creating a performance management process can enhance employee satisfaction.Aesthetic practices should focus on individual development goals alongside business objectives. Different employees have unique rewards and motivations.Setting expectations at the beginning of the year is crucial.There is a significant lack of data on injector compensation.Compensation varies widely based on experience and revenue generation.High-performing injectors require competitive compensation packages.Attracting experienced injectors is a challenge for new practice owners.Private equity investment in aesthetic medicine has its challenges.The future of aesthetic practices may lean towards wellness and regenerative medicine.Providers play a vital role in the success of aesthetic practices.The aesthetic medicine field is evolving with new trends and technologies.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode, Cameron is joined by Ben Hahr, aesthetics industry expert, and they discuss product launches, inventory management, and the importance of understanding patient preferences. The conversation delves into the challenges practice owners face when navigating the market, the role of discounts, and strategies for optimizing inventory purchases to ensure practice success.Cameron and Ben talk about the importance of understanding the demand funnel for practice owners, particularly in the context of making informed purchasing decisions. They explore how to maximize savings through effective marketing strategies, the significance of cost per lead and patient acquisition, and the need for practices to analyze their inventory management. They also emphasize the importance of data-driven decision-making and understanding patient lifetime value to enhance practice growth.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The aesthetic industry is evolving with new products and strategies.Frictionless experiences for doctors are crucial for product success.Inventory management is a significant pain point for practice owners.Patient preferences play a vital role in product selection.Discounts can sometimes commoditize products rather than enhance value.Understanding the market and patient demographics is essential for growth.Practices should focus on outcomes rather than just sales.Building trust with patients is key to successful product use.Practices need to evaluate new products carefully before implementation.Effective inventory management can lead to better financial outcomes. Understanding your demand funnel is essential for practice growth.Calculating cost per lead helps in making informed marketing decisions.Investing in marketing can significantly increase patient acquisition.Practices should analyze their inventory to avoid overextending themselves.Coupons can be misleading; true savings come from understanding your metrics.Patient lifetime value is crucial for long-term success.Effective marketing strategies can lead to increased revenue.Practices should leverage net terms to improve cash flow.Engaging with patients through events can enhance demand.Data-driven decisions lead to better financial outcomes.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

On today's episode, I had the incredible pleasure of welcoming the remarkable Janell Ocampo. From the ground up, Janell has built a life and career that is nothing short of inspirational. From overcoming a challenging childhood, navigating an unstable environment, and enduring personal hardships, Janelle managed to carve out an incredible path for herself.    Building and successfully exiting a thriving business, she shares the trials, tribulations, and triumphs that brought her to where she is, standing strong today. Janelle opens up about her early struggles, growing up with neglect and abuse, and the impactful decision to go back to school to change her future. She delves into her passionate journey into the nursing field, the step-by-step development of her business, and the significant personal and professional milestones along the way.    She also talks about navigating through a toxic marriage, dealing with a damaging business partnership, and the relentless pursuit of her goals despite these setbacks. Perhaps what's most inspiring about Janell's story is her unwavering resilience and dedication not just to her business, but to uplifting her community and ultimately, thriving against all odds.    Janell emphasizes the importance of financial education and how having trusted advisors has been in steering her business toward success. This is more than just an entrepreneurial success story; it's a testament to pushing through obstacles and rising above them with grace and perseverance. Key Topics: Navigating a childhood of abuse and neglect and channeling it into a desire to help others The wake-up call moment that convinced Janell she had to take charge of changing her future for the better Discovering for herself how to fund her education and make it on her own Working multiple jobs to make ends meet and support her kid Falling in love with the world of Botox Early lessons in business and learning from failures Navigating early entrepreneurship amidst an abusive relationship How a difficult diagnosis propelled Janell's career farther than she could have ever imagined Building a mini-empire fueled by her desire to be successful despite her illness  Challenges with getting a divorce while growing her business When Janell realized exiting her business was possible and what propelled her to do it Looking to the next chapter after her kids are out of the house Doing better for her younger kids using the lessons she learned earlier in life The importance of having trusted advisors to help with finances and wealth management Connect with Janell online:   Website: https://www.belleviemedical.com/ LinkedIn: https://www.linkedin.com/in/janell-ocampo-dnp-fnp-bc-42533313/ Instagram: @janellocampodnp, @belleviemedical YouTube: @janellocampo Find more from Syama Bunten:   Instagram: @syama.co, @gettingrichpod Website: https://syamabunten.com/ Download Syama's Guide to Getting Rich: www.syamabunten.com  Women & Wealth Catalyst Summit: https://women.win/ Big Delta Capital: www.bigdeltacapital.com  

Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world's leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, improving lead conversion, and successfully launching new treatments and devices. Tune in to hear insightful perspectives, real-world examples, and innovative strategies designed to boost your bottom line and set your practice up for success in 2025 & beyond.

In this episode, Cameron discusses the importance of treating a medical spa practice like a business, focusing on marketing, attribution, and the systems necessary for success. He emphasizes the need for practice owners to track where their leads come from, the significance of online booking systems, and the role of social media and email marketing in patient engagement. He also highlights the importance of investing in technology and analytics to measure success and make informed decisions.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Practice owners must invest in marketing to succeed.Understanding attribution is crucial for tracking leads.Key touch points include websites, phone calls, and social media.Online booking systems should track appointment sources.Social media engagement metrics can lead to revenue insights.Email marketing remains a vital tool for patient engagement.In-office experiences should capture patient feedback effectively.Implementing a CRM system can streamline lead management.Analytics and heat maps help optimize website performance.Measuring key metrics is essential for informed decision-making.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In this episode, Cameron is joined by Skya Jones, MedSpa Education Manager at Boulevard, and they discuss the importance of business acumen in the medical aesthetics industry. They explore the significance of networking, the transition from being a provider to working in tech, the growth of Boulevard, the necessity of online booking systems, and the importance of data in marketing ROI. The conversation emphasizes the need for practice owners to adapt to industry trends and invest in technology to enhance patient experience and business success.In this conversation, Skya Jones and Cameron Hemphill discuss the critical aspects of client retention, marketing strategies, and the importance of data and technology in the MedSpa industry. They emphasize the financial implications of retaining clients versus acquiring new ones, the effectiveness of branding and marketing, and the necessity of utilizing data for informed decision-making. They also highlight the significance of streamlining tech stacks to enhance operational efficiency and prepare for future growth in a competitive landscape.Listen In!Thank you for listening to this episode of Medical Millionaire!TakeawaysThe podcast aims to provide value for MedSpa owners.Networking at conferences can lead to valuable connections.Understanding data is crucial for business success.Many providers lack business training despite clinical expertise.Online booking is essential for modern practices.Clients prefer automated and seamless experiences.Tech companies should understand the industry they serve.Marketing spend should be tracked for ROI.Investing in marketing can yield significant returns.The aesthetics industry is growing rapidly. Retaining clients can yield significant financial returns.A balanced approach to client retention and acquisition is essential.Brand recognition and effective marketing are crucial for success.Utilization metrics are vital for assessing business performance.Robust reporting systems can streamline operations and improve decision-making.Data analysis is becoming increasingly important in the med spa industry.Integrating technology can enhance efficiency and client experience.Understanding the cost of underutilized equipment is critical.Change and growth in business often require uncomfortable adjustments.Investing in the right tech stack is essential for future success.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid tech stack for tracking marketing effectiveness, and the challenges of content creation. They also emphasize the need for practice owners to understand their marketing metrics and make informed decisions to drive long-term success.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

Follow Nutrition Science Daily, our new 5-minute weekday morning podcast delivering the latest in nutrition, fat loss, and health science... plus simple tips to help you optimize your diet, build muscle, and improve your health—all before your high-protein breakfast!—If you've experimented with supplements or recovery protocols and struggled to determine what's actually working versus what's just wishful thinking...Learn how the engineering concept of Confounding Variables reveals why most self-experiments fail to give clear answers – and how to design better ones.Using my real experience with BPC-157 for shoulder recovery as a case study, discover why changing multiple factors at once creates a "messy dataset" that can mask or amplify results.Whether you're evaluating a supplement, modifying your training, or testing any health intervention, understanding this framework will transform how you approach self-experimentation.Main Takeaways:Why controlling variables matters for supplement evaluationHow diet changes can mask or amplify recovery resultsThe hidden benefit of "messy" real-world experimentsA systematic approach to learning from imperfect dataEpisodes Mentioned:Testosterone, Hormone Therapy, and Peptides for Health and Longevity with Dr. Rand McClainPeptides, Hormone Therapy, Medical Aesthetics, and Personalized Wellness with Kristin Gemme→ Follow Nutrition Science Daily, our new 5-minute weekday morning podcast!

William Moore is a pioneer in medical aesthetics and a passionate advocate of biohacking principles. His journey blends entrepreneurial innovation with a relentless pursuit of safe, effective treatments that challenge the status quo of traditional medicine. In today's episode, we discuss some of his groundbreaking work that has made him a leading figure in redefining what's possible in aesthetic medicine and men's health.