So You Wanna Be A Witch

The fear of hustling can actually be the thing that keeps your business from growth.

For business owners and other online denizens, time is a challenging needle to thread.

Learn what to do now to make the most of the end of the year, as well as how to harness the momentum of the moment to lay the groundwork for the year to come.

Whether you're trying to take more time off, get away from your computer, or clarify the scope of your client relationships, you must make a strong effort to define and communicate those needs and decide how you will support them.

Online course sales are down from their lockdown-era highs. Completion rates remain challenging, and engagement has dropped off. What can we do to revive online education?

Social media is a mess, ad conversions are down and costs are up, and SEO is collapsing under the weight of AI content. So, what is actually working in 2023?

Closing a successful product can feel like a failure. But what if it's exactly what you need to do to create the next step of your business?

A successful offer creates a unique business problem: the fear of messing it up. After three years of running the Holistic Business Academy Membership, Sarah is sharing her top lessons and the mistakes she made out of fear.

Many online tarot readers, astrologers, and coaches saw a massive revenue increase in 2020 but steady declines since. Tarot professional Liz Worth shares how as economic and consumer trends shift, tarot readers and other online service providers must adapt if they want to get clients.

We are taught that growth is an economic requirement, a fact rather than a choice, and the only path to business success. But what if degrowth is what we need, both as a collective and as small business owners?

Electional astrology is a powerful tool to help you work with the heavens to find divine timing for your business decisions. But your personal sovereignty is just as important, and astrologer ZamboniFunk shares how to active both.

Choosing the right model for your online education business is crucial for your wellbeing and your customers' success. Tune in to find out how you can select the perfect online education model for your offer.

Your membership shouldn't be burning you out. If it is, chances are that you've fallen into some common traps. Tune in to learn how to fix your membership and make sure it helps both you and your customers thrive.

Curious how you can address your burnout, boost your income, and help more customers? Listen to Ward Sandler, CEO of MemberSpace, discuss the foundations of building a membership business that creates consistent recurring revenue at an accessible price for your customers.

If you've ever asked yourself “why are my sales so low?” this episode is for you. Take a listen so the next time you launch an offer to crickets, you know how to assess and take action.

Graphic designer Christine Lieu, the expert behind CL Designs and the Brand Party Podcast, outlines what great branding makes possible for holistic businesses: clear communication of values, more potential customers, and increased ease and cohesion during launches.

Can a four-day work week accommodate small businesses, whose operations often involve just one person or a very small team who have a hefty load of work to accomplish each week? We tried it at the Holistic Business Academy for six weeks. Tune in to find out how it went!

Queer witch, life coach, and former PhD candidate Stephanie Najjar incisively critiques capitalism and explains how its origins are colonial, racist, and gendered. Stephanie breaks down how capitalist ideology impacts small business owners, and what you can do in your business to subvert harmful paradigms and build a better future.

Sales funnels can be intimidating, but at their core, they're simple: a way for you to communicate with your ideal customers and give them all the information they need in order to make a buying decision. Tune in to learn how sales funnels work, so you can build your own and take action in your own business.

Project management doesn't have to be about surveilling yourself and your employees to maximize productivity. Curious how you can apply this approach to your own business? Tune in and find out how you can question your systems, explore their assumptions, and then, of course, take action.

What exactly is a holistic business? And why does it matter? In this introduction to the philosophical foundations of building a sustainable business, Sarah breaks down the key characteristics of holistic business and shows you how it's a radical reimagination of what business can do.

Where has your intuition led you? Maybe you felt a tingle on the back of your head when you met your partner for the first time. Maybe you had a sudden urge to pick up an orange when you were at the store for soap. Or maybe you have a fine tuned relationship with your … Continue reading "Episode 197: From Vulnerable to Spiritual with Alex Naranjo and Marlene Vargas"

How was your year? With 2022 fast approaching, this is the perfect time to step back and give your 2021 business year a quick assessment.  This doesn't have to be about numbers, though y'all know how much I love numbers!  This can be a qualitative assessment, a short list, or even just a quick reflection.  … Continue reading "Episode 196: 2021 Year in Review"

Are you paying attention? Seriously, do you know what's coming next for the platforms you use to market your business, the places your information lives?  What would you do if Instagram disappeared tomorrow? Would you lose your entire audience? If your connection with your audience is relying entirely on an external platform, then you need … Continue reading "Episode 195: Tarot Excavation with Rashunda Tramble"

What does your launch week look like? Are you frantic, stressed, and anxious? Are you staring at your screen and analyzing the numbers? We recently launched our membership program, the Holistic Business Academy, for the third time this year. And y'all, I spent most of the week at the gym and taking long walks with … Continue reading "Episode 194: Behind the Scenes Membership Launch"

Astrology isn't here to dictate your life. Astrology is a map.  A terrain for life.  A red carpet to possibility. This week on the podcast, I'm thrilled to be joined by Bess Matassa, PhD, a New York-based astrologer and tarot reader who serves up mystical self-inquiry with a side of play, poetry, and pop music.  … Continue reading "Episode 193: Astrology as a Texturizer with Bess Matassa"

You have a choice. Y'all, it's been a few months since we've done an energy reading. But today, with the north winds blowing from the realm of fate, I am pulled to my altar, back to the cards, and into that trance between fate and free will.  With the cards giving us our question today, … Continue reading "Episode 192: November Energy Reading"

My marketing bombed. Yep, that's right. This past week, I shared a post, and it completely bombed. And it made me think twice about how I've been feeling, what my state of mind is, and what message my audience was looking for that I didn't provide. They can't all be winners.  Everything you post is … Continue reading "Episode 191: What's Wrong With My Marketing?"

What is success? You're probably scrolling through Instagram and seeing other small business owners boasting about their biz achievements, going on expensive vacations, or talking about their six-figure businesses. And seeing these posts might have you wondering if you're ever going to get there. If you're ever going to be able to afford that big, … Continue reading "Episode 190: When Will You Be Successful?"

Do you love what you do? We've all been told that if you love what you do, it won't feel like work.  So when you set out to start your own business, you are ready for that feeling of alignment to set in and to feel truly fulfilled and happy in every moment of your … Continue reading "Episode 189: Business is a Job"

How did you feel during the Facebook outage? Were you stressed about the implications for your business?  Concerned that the IG post you had scheduled wouldn't post or be seen?  Anxious about the money you'd spent on ads that day? If you're like a lot of the business owners I work with, social media is … Continue reading "Episode 188: Collaborations"

Failure is a gift. When you “fail” at something in your business it is an opportunity to learn, to reflect, to address gaps and make changes. Without failure you miss out on an opportunity to grow. In this Quick Coaching episode, we are talking about what to do when your launch doesn't go as planned … Continue reading "Episode 187: Quick Coaching with Sarah. Failed Launches, Rebranding, Competition"

When was the last time you took a break? No, really, I want to know. When was the last time you stepped away from your work? Read a book? Took a nap? Spent an entire afternoon binge watching your favorite show?  When you are running your own business, you feel like nothing will get done … Continue reading "Episode 186: Take a Break"

Does change have to mean loss? Anytime you change anything in your business, you are bound to lose customers. Read that again. Then take a deep breath, because it's okay.  Change is good. Especially when these changes are helping you to align your business with your goals.  This week on Quick Coaching with Sarah, we … Continue reading "Episode 185: Quick Coaching with Sarah. Transitioning from Sliding Scale to Flat Rate Pricing"

Are you ripping people off? Many of the people I work with have a huge fear of being a scammer. Being a spiritual entrepreneur, it's common to have a heightened awareness of ethics that can lead you to regularly questioning yourself, undervaluing yourself, and worrying that you're taking advantage of people. You spend your time … Continue reading "Episode 184: Are You a Scammer?"

Great ideas don't make sales. So how do you take a great idea and transform it into something you can teach and your customers want to buy? In today's quick coaching episode, we're talking about how to turn an idea into something teachable, growing your membership, launching for the second time, and so much more.  … Continue reading "Episode 183: Quick Coaching with Sarah. Membership Growth, Second Launches, and Free Content Boundaries"

You deserve to feel safe. Trauma awareness is at an all time high. Or, more accurately, the use of the word has become extremely common. But that doesn't mean we have a strong working understanding of the different types and definitions of trauma and how they may impact our daily lives. So, what is trauma? … Continue reading "Episode 182: Developmental Trauma with Fanny Priest"

Why aren't you selling? It's easy to tell people how much you believe in your products or services. It's easy to share how many PDFs come in your course. It's easy to explain how much it would mean to you to make a sale. But none of this is going to get you the sale. … Continue reading "Episode 181: Quick Coaching with Sarah. Firing Contractors, Self-Invalidation, and Effective Marketing"

You could go to school for two years for an MBA and still not be an entrepreneur. In fact, I might argue that an MBA doesn't even prepare you to navigate the world of small business. So what does? Experience. I've been experiencing the business world since I got my first part-time job at 14. … Continue reading "Episode 180: How I Became a Business Coach"

Instagram is not a strategy. Every week we get questions about Instagram from frustrated IG users like you who aren't seeing the results they want. This makes sense, because I'm hosting this coaching session on Instagram. But what if I told you that Instagram isn't the problem? That the algorithms are not out to get … Continue reading "Episode 179: Quick Coaching with Sarah. Effective Instagram Engagement"

Who are you reaching?  Everyone talks about building audiences for their business, but shaping your audience is just as important. Quality over quantity, folks! WHO you are reaching with your business and WHAT you do once you have their attention is more important than having a long mailing list or watching your followers count rise.  … Continue reading "Episode 178: Quick Coaching with Sarah. Virtual assistants, Building an Audience, and Newsletters"

Can we normalize changing your mind about your business plan? One of the issues I see business owners struggling with all the time is the PRESSURE to make “the right” decision. I see this pressure on everything from structuring offers and pricing for scale, to how often you should post to Instagram. But what makes … Continue reading "Episode 177: How to Change Your Mind"

Patreon sucks, y'all! Whoa, that's a bold topic for an entire podcast episode! I know.  It's no secret that I have strong opinions, but I don't bash lightly. What started as a bone to pick with this particular platform has turned into a hill that I'm ready to die on. Why? Because small business owners … Continue reading "Episode 176: Why I Hate Patreon"

Are you burned out by trying to prove yourself? Online business is often marketed as the “easy work from home” option, so what has so many people tripping over their social media schedule, drowning in the sea of search engines, and feeling like they aren't good enough to be doing what they're doing? These feelings … Continue reading "Episode 175: Quick Coaching with Sarah. Social Media Burnout, Imposter Syndrome, and Testing New Offers"

Are you talking the talk or walking the walk when it comes to the values you preach in your business? The business owners I look up to and the entrepreneurs I coach tend to be the kind of people who started their own businesses because they weren't satisfied with the status quo. Traditional 9-5 employment … Continue reading "Episode 174: Operating With Your Values"

Welcome back to Quick Coaching Tuesday! I'm back with y'all, after a two week break to get through my latest HBA launch. That's right! I take breaks from my regularly scheduled programming to get through intensive periods in my business. I do this because that helps me prevent burnout and allows me to be present … Continue reading "Episode 173: Quick Coaching with Sarah. Self Trust, Converting in a Facebook Group, & Intellectual Property Rights"

There is no such thing as passive income! I hate this promise that gets circulated around the internet. You've all seen the tacky ads that promise to make you hundreds of thousands of dollars each month if you JUST CLICK HERE, but this idea that there is a secret, effortless way to rake in money … Continue reading "Episode 172: Active vs. Passive Sales"

How do you take care of yourself during your busiest work seasons? I'm not talking bath bombs and face masks here. Self-care is not about slathering treats on top of burn out! It is about knowing yourself–your needs, your strengths, and your limits, so that you can create a business structure that actually cares FOR … Continue reading "Episode 171: Launching and Self-Care"

This is just too hard! Do you ever find yourself thinking that, as you spend another late night in front of your computer? Or as you enviously scroll through the business profiles of other seemingly successful entrepreneurs? Growing a business is SIMPLE, but that doesn't make it EASY. Still, there is a difference between the … Continue reading "Episode 170: Hard Work vs. Hustle"

The platform is not the strategy! I know I sound like a broken record with that line, but I mean it! Building a holistic business means making decisions that work for YOU and YOUR offers. Holistic business isn't about chasing every platform and doing everything the way it worked for someone else. That's why I'm … Continue reading "Episode 169: Quick Coaching with Sarah. Etsy, Time Management, and Social Media Confidence."

Money isn't neutral! I don't have to tell you that we humans really fucked up with this whole “relationship to resources” thing. If you listen to my podcast, you're probably not that into capitalism. You probably have deep criticisms of the way money flows in our society and the way mainstream “big business” helps direct … Continue reading "Episode 168: The Truth About Money"