Adam, Sean & Steven from Campus Ink recently took on an investment from Mark Cuban to build out a merchandising solution for college athletes. The Name, Image & Likeness space is the wild west. Follow along with Adam & Steven and their journey navigating
Adam Cook and Tate Gillespie are joined by Former Texas A&M NIL Director and Ohio State football player Jamie Wood, who dropped knowledge on life experiences in the world of NIL.Jamie and Tate, who is the former NIL Director at Kansas, compare notes on their experiences in the role and how they manage so many relationships across athletes, coaches, administrators, boosters, businesses and more.The crew dissects what makes the best NIL programs successful within athletic departments, and how different units can best work together to achieve synergy.
Adam & Tate link up to break down the latest house settlement news as it relates to NIL and what that means for the future of college athletics, schools and the athletes themselves.They also address the future of collectives and what role they will have if schools are allowed to pay athletes.And, naturally, the Adam & Tate close the conversation with some great EA College Football chatter.
Michelle Meyer, founder of the NIL Network, rejoined the pod to discuss all the latest happenings in the world of NIL.As former collegiate athletes themselves, Adam, Tate and Michelle break down a wild last few weeks in the NIL industry and give their takes on whether they feel athletes SHOULD be employees or not.The former NIL Coordinator at San Diego State University, Michelle is now the Director of Growth at JABA AI.
Steven, Adam & Tate return from the depths of March Madness to recap their favorite memories from another insane basketball season at Campus Ink's NIL Store.As a March Madness newbie, Tate shared his biggest takeaways, before he and Adam recapped their trip to the NCAA Men's Basketball Final Four.The crew then runs through rapid fire topics surrounding all the latest news in the world of NIL.
CEO Steven Farag recaps his recent Forbes interview with Jabari Young, including how it came to fruition and what the experience was like at the Nasdaq building.The crew then chops it up about all of this year's Merch Madness plans, and how the NIL Store plans to capitalize on college basketball players' biggest moments.
The Dartmouth Men's Basketball program officially voted to unionize, sending shockwaves throughout the landscape of college athletics.Podcast veteran and expert NIL commentator Mit Winter, attorney for Kennyhertz Perry, joined the podcast to break down the news and bring some clarity to what this means for the future of college athletics!
Steven, Adam & Sean are joined by Athletes.org COO, Dev Sethi, to discuss all of the latest rumblings in the world of college athletics and how Athletes.org is positioning itself as the players association for college athletes.Dev has an incredible background, having worked for Google, YouTube, and Meta, prior to his time with Athletes.org. Throughout his career, he has been focused on reaching new audiences by exploring emerging mediums for content distribution.
The crew unpacks CEO Steven Farag's latest crazy idea - opening a physical pop-up NIL Store on the campus of Purdue University in less than 5 days!Steven explains how the NIL Store partnered with Gameday Spirit to make it happen, and dives into the incredible grand opening which included a line of Boilermaker fans all the way down the block.
The NIL Store's Adam Cook and Tate Gillespie break down the latest NLRB ruling which announced the Dartmouth Men's Basketball team unionize. It's a ruling that could turn college athletics and the employment status of athletes upside down.Adam & Tate dive into exactly what the ruling means, and what happens next.
Steven, Adam and Sean are back from Las Vegas, where they attended the annual Licensing Sports & Tailgate Show with a few other members from the NIL Store team.The crew recapped how much changed since the crew's last trip to Vegas, and the official reveal of the NIL Store Blanks Program with a live demo that wowed retailers.
Steven, Adam & Sean welcomed the New Year by recapping the wild year that was 2023, and making bold predictions for 2024 in the world of NIL.The crew also breaks down its new partnership with OnIt NIL Trading Cards, which are now available in select NIL Stores, in addition to hot market preparations for Washington playing in the CFP National Championship.
Adam & Sean close out the 2023 year by welcoming Tate Gillespie to attempt to unpack ALL of the latest news in the world of NIL.Included in the episode is a breakdown of Charlie Baker's proposed model to pay athletes, the latest on (multi-year) waiver mayhem, and a discussion on where the heck olympic sports factor into all of these many changes.Tate and Adam's perspective is of particular interest, as they both played olympic sports (baseball and volleyball) in college themselves.Enjoy the episode and Happy New Year!
If you were a college basketball player over the last decade, you know Joe Tipton. If you're not, you probably haven't. That's because Joe has built an "Edit" empire. He's the mastermind behind the graphics that raise entire fanbases in triumph, or make them wallow in despair. And they are the most important announcement of that athlete's life up to that point.His graphics are used nationwide by college basketball players as they announce their college commitments or new destination from the transfer portal.Joe walks us through the earliest stages of his career, when he started the business for fun in his early teens before building enough legitimacy to be trusted by the sport's most high profile athletes.Joe has parlayed his efforts into a career with sports news site, On3, covering college basketball recruiting and the transfer portal, and provides great insight into the latest trends he's seeing with NIL.
Sam Green has established herself as the go-to content creator in the collegiate NIL space, educating athletes on ways to grow their personal brands and gain traction as content creators.She joined the pod with Steven, Adam & Sean to chat about how she found her biggest footing in NIL, her biggest regret (don't hit the delete button!) and trends she's seeing in the athlete creator space.Learn more about Sam here: https://www.nilwithsamgreen.com/
Steven, Adam & Sean recap all the latest happenings in the world of NIL, leading with the NIL Store paying athletes more than $100,000 for the month of November for their merch sales.The crew dives into the marketing efforts from Black Friday/Cyber Monday weekend, and how the NIL Store team was able to capitalize on buying habits throughout the months to earn athletes as much money as possible.Also, Sean put his body on the line and ate hot dogs. A lot of them. All in the hopes of drumming up attention and earning more sales. He recaps all his other dumb promo ideas, as well.
Happy Thanksgiving from the NIL Show!
One year later, top legal NIL commentator Mit Winter is back on the pod to make Steven, Adam & Sean significantly smarter ... and hopefully all our listeners, too!Mit breaks down some of the biggest legal happenings around the world of NIL and gives updates on the status of pending student-athlete employment.A former collegiate basketball player, Mit is an attorney at Kennyhertz Perry and has emerged as one of the leading voices on all NIL legal issues. Be sure to follow him on X (Twitter) for all the latest updates: @wintersportslaw.
Steven, Adam & Sean dive into the return of college basketball, specifically as it relates to women's basketball continuing to build on the momentum it is carrying from last year's exceptional season. Sean gives insight on how college athletes (and their schools) should best handle social media after a big loss.And the crew also unwraps many of the latest headlines in the NIL space, including collectives partnering with businesses to create new potential revenue streams for their school's athletes.
Ohio State NIL Director, Logan Hittle, joins the podcast to share his incredible career story, which started as a custodial worker in the football facility.It's a story of relationship-building, perseverance and confidence that Logan now shares with current Ohio State student-athletes in his role as the NIL Director for one of college athletics' biggest brands.Listen to how Hittle became a walk-on on the football team, and how he's empowering the next generation of Buckeye student-atheltes to find both NIL and post-grad career success.
Another week, another amazing hire to share with our listeners. This week features Tate Gillespie, who joined our NIL Store family as Director of University Partnerships & NIL Strategy.Gillespie spent the previous year at Kansas University, where was the Director of NIL Strategy and built the foundation for Kansas' entire NIL program.One of the most well-connected and respected individuals in the NIL space, Tate shares what the first few weeks have been like at the NIL Store and dishes on what it was like building the NIL program at Kansas.
Eric Hurbes recently joined our Campus Ink team as the Director of Licensing & Corporate Partnerships and if you've been in the world of collegiate licensing, you've likely heard Eric's name.Eric came to us after previously spending eight years at CLC, one of the nation's preeminent trademark licensing companies. He's a true pro when it comes to knowing the in's-and-out's of the licensing world and will be a major asset to the Campus Ink team.Eric and the guys deep dive into his previous experience in the licensing realm, and helps us understand the nitty gritty nuances that can make or break a license.
Steven, Adam & Sean break down the list of billionaire athletes worldwide, and the common elements that led to their transcendent success off the playing surface.The most common element? They were at the top of their game for a sustained period of time. And new deals that came along never changed that. But what else did they do to be successful? Tune in!
Bill Carter has emerged as one of the top voices in the NIL community, routinely surveying more than 1000 student-athletes across the country to gain real insights into the world of Name, Image and Likeness.Sean & Adam dive into some of Carter greatest findings through his polls, including debunking some of the greatest misconceptions. One of those misconceptions? That very student-athletes actually view NIL as a distraction. You can find Bill Carter on LinkedIn, and be sure to subscribe to his NIL newsletter for all the latest in his survey findings.
Collin Stoecker joins Steven & Adam to chat about all the great things that are happening at Western Kentucky in the NIL space, including where they come up with their fun ideas and how they are empowering their athletes on a daily basis.WKU has cooked up a ton of ideas since opening their WKU NIL Store, including a TopsGun marketing campaign featuring their star quarterback and wide receiver. The merch was a hit!Stoecker is the Assistant AD for Student-Athlete Development and NIL at WKU.
As the 2023-24 sports calendar heats up, the NIL Show Podcast is officially back for Season 2.And what better place to start than by discussing Deion Sanders aka "Coach Prime" and the immediate impact he has had on the University of Colorado and its football program.Campus Ink CEO Steven Farag, VP of Sports Adam Cook and Director of Marketing Sean Ellenby do a deep-dive into how Coach Prime has made an indelible mark on Colorado in such a short time, and how it has trickled into NIL.Stay tuned all season for new topics in the world of NIL!
The NIL Show pod was joined by Amanda Christovich of Front Office Sports, who has quickly emerged as one of the top reporters in the NIL space.Amanda guides us on her journey navigating COVID and becoming an NIL expert, while sharing incredible insight on the NCAA college football video game situation, the NCAA in general, and other happenings in the world of NIL.
Adam & Sean wrap up a crazy successful spring sports season, including details about a no-hitter softball merch drop for Cassidy Curd and a merch partnership with St. Jude's by Alabama star Ashley Prange.The duo also discusses some of the conventions the NIL Store team will attend, as Sean shares a horrifically embarrassing story about being too afraid to introduce himself to his now-wife. Things all worked out!
NIL legal expert Darren Heitner joined the podcast to discuss the latest trends in the NIL space and how he helped guide the Cavinder twins from the early days of NIL to becoming the faces of the industry.Heitner assisted with the crafting and promotion of legislation that sought to provide Florida college athletes with the right to profit off of their NIL, which ultimately passed in June 2020. It paved the way toward establishing important NIL rights for all college athlete across the country.
Purdue's NIL Director, Jack Gallagher, joined the podcast to chat about Purdue's astronomical year-one partnership with the NIL Store, in which Boilermaker athletes made more than $75K collectively.Jack and the crew discuss all the different things that made Purdue's partnership with the NIL Store a success, and how other schools can replicate it to help their athletes.
Steven, Adam and Sean dive into the Angel Reese and Flau'jae Johnson LSU NIL jersey launch, which went viral on social. Additionally, they recapped the end of "Merch Madness" where the NIL Store ended up with three teams in the Final Four (UConn MBB, SDSU MBB, Va Tech WBB). Even better, UConn and SDSU advanced to the championship with the Huskies ultimately taking the crown.The crew breaks down how they handled the craziness of basketball and how it has transitioned into the spring.
Purdue wrestler Matt Ramos shocked the world when he pinned 3x National Champion Spencer Lee in the NCAA Semfinals. Within 12 hours, he launched new merch via the Purdue NIL Store and sales skyrocketed.Steven, Adam & Sean chat with Matt about how his world changed in a matter of minutes, and how much he enjoyed the merchandise process.The crew also discusses the latest updates in the world of the NIL Store, including everything the company is doing to celebrate "Merch Madness" for its athletes.
NIL Store graphic artist Sean Childers joined the podcast to chat about his Zach Edey "Big Maple" design in which he used real syrup to create the font.The crew also chats with Sean about his "cold email" to Steven, when he initially reached out expressing interest in working for Campus Ink. Just 20-years-old at the time of the email, Sean had built an impressive resume of entrepreneurship in the NIL space and beyond.Sean works with the NIL Store's creative account managers to bring our athletes' visions to life, and has been instrumental in scaling art design as we rapidly increase our number of schools and athletes.
Steven, Adam & Sean fired up the mics again to recap Campus Ink's trip to the Sports Licensing & Tailgate Show in Las Vegas, where we took our entire Campus Ink team.The guys recap their overall impressions of the trip and their biggest takeaways.We also touch on the latest company developments, including its partnership with The Brandr Group and how it will impact the NIL Store and its athletes for its better!
Considering how new NIL is, it's extremely rare to be a "veteran" in the NIL Space. Danielle Tate is one of the veterans, however, and she's one of the newest hires at Campus Ink.Danielle joined our NIL team as the head of University partnerships, compliance and licensing after spending the previous three years at NIL marketplace leader INFLCR.She works directly with each of our school partners to ensure success for their athletes and merchandise.Danielle provides incredible insight on the early days of INFLCR, and relayed many of the parallels she in start-up life that she is once again experiencing with Campus Ink.
Steven, Adam and Sean take a fun walk down memory lane as they rehashed some of their most favorite moments from 2022. The crew took turns "drafting" their favorite moments, which included Sean's first day of work, the first-ever NIL pop-up store in downtown Chicago, and much, much more!
Steven, Adam and Sean are joined by special guest, Grace Berger, of the Indiana women's basketball team! A few weeks ago, Grace's head coach, Teri Moren, made history when she became the first collegiate head coach to wear a player's NIL merch on the sidelines during a game. She did it to support Grace, who had recently gotten injured.Grace jumped on the pod to give her reaction to Coach Moren's kind gesture, how it vaulted her sales, and how her perspective on NIL has changed over the past year.
At the NIL Store powered by Campus Ink, our athlete payout system sets us apart. So this week Steven Farag, Adam Cook and Sean Ellenby did a deep dive into those original discussions, from how much we can afford to pay them, why it's important to value them and what sort of feedback we received from others in the industry. The crew also chats about retail in the holiday season and production efforts, in addition to breaking down the NCAA's decision to hire Massachusetts governor Charlie Baker as its newest President.2:00 - Sean & Adam recap trip to production facility11:48 - Origin story of how we pay our athletes15:55 - Campus Ink's history paying college athletes22:30 - Athlete payout breakdown24:00 - How royalties with schools work28:30 - Initial outside feedback model32:40 - How GLA's work39:20 - New NCAA President named
Steven, Adam and Sean fired the podcast back up to recap a wild week at the NIL Store, including a laundry list of things that have literally never been done in the NIL space.Among the discussion points: Campus Ink's recent investment, a head coach wearing our merch on the sidelines, Purdue basketball using NIL in a marketing activation, new store updates and much, much more!
Steve, Adam and Sean recap how Campus Ink partnered with Indiana to sell its historic "floating head" posters, providing more than $15,000 in commissions to Indiana basketball players!The trio also gives a recap on all the latest happenings at each of its stores, what's new around the NCAA and recent additions to our very own NIL team!
Adam & Sean welcomed former NCAA enforcement officer Vic DeNardi on the show for a fascinating discussion about Vic's experiences inside both the NFL and NCAA. Vic was an enforcement officer for the NCAA when the original news of NIL legislation dropped, and most recently worked for an NIL startup. Prior to the NCAA, Vic spent 8 years in the NFL as a security coordinator, running background checks for all 32 teams on new players entering the league.
As the NIL Show podcast takes a one-week break, Adam Cook gives a quick update on the latest wins for the NIL Store and what's on the horizon!
Zach Beebe has made a career out of connections. Those connections have led to a multitude of entrepreneurial opportunities, including his most recent venture as founder of NIL Management. NIL Management's foundation has been built around Ohio State athletes, for which Beebe has brokered mega deals for some of its top players. The most public deals have netted more than 500K for OSU athletes, including sponsorships with American Eagle, Designer Show Warehouse and Value City Furniture.
NIL and NFL Marketing Agent Jaxon Curtis (VMG Sports Representation) joined the podcast to talk all things NIL, in addition to sharing his tips & tricks for building a robust following on LinkedIn.
Adam & Sean welcome "The Sports Visa Lawyer" Ksenia Maiorova, who is a champion for international student-athletes currently navigating NIL restrictions. While new NIL legislation made it possible for student-athletes to be compensated on their name, image and likeness, the same cannot be generally said for international student-athletes due to their visa status. Ksenia provides great insight into her history as a sports visa lawyer and recommendations for current international student-athletes who are looking for answers.
Chris Aumueller, CEO of Fanword, joins the podcast to talk with Steven, Adam and Sean about Fanword's early days and its recent transition into the world of NIL. Fanword roots itself in storytelling, as the company signed on with schools to write first-person stories of some of its most fascinating athletes. It has since ventured into the NIL space, serving as an NIL directory and educational arm while also continuing its storytelling mission.
Tailon Leitzsey is a football player at the University of Illinois, yet he's so much more than that. He's a student, a father and a businessman who's developed an entire brand with the intention of giving back to his community. Adam & Sean chat with Tailon about how he balances such a demanding schedule and is able to squeeze so much out of life. They go in-depth about Tailon's brand, "RISE," and what inspired it.
Jason Bergman, Co-Founder and CEO of MarketPryce, joins the podcast to talk about building MarketPryce from scratch as a marketing platform that makes closing marketing deals effortless for athletes and brands. Adam, Steven and Sean chat with Jason about his professional journey prior to starting MarketPryce, the solutions his company provides in the NIL space and what he sees for the future of NIL.
The NIL Show is joined by featured guest, Nima Omidvar, assistant men's basketball coach at Coastal Carolina. Coach Omidvar gives super valuable insight on why coaches should embrace NIL, how it has changed recruiting and what he sees for the future of college sports.
Our 2022 NIL summer interns, Carter & Grace, hopped on the pod before they left for college to talk about their summer internship. Both Carter & Grace were summer interns in 2021, but this was their first year working with the NIL Store. They talked about their favorite moments from the summer, what it was like seeing the company grow and what they see for the future!
Steven, Adam & Sean have a great conversation with Mit Winter, Attorney at Kennyhertz Perry LLC, who is a leading NIL lawyer for college athletes. Mit brings a unique perspective to NIL, having played college basketball at George Mason University and following NCAA matters closely throughout his professional career.
Steven, Adam & Sean have an awesome conversation with Broc Anthony, who is the lead art director for the NIL Store. Broc is in charge of developing and bringing to life every design for our athletes. A University of Illinois graduate, Broc was the top merch-selling student while he was on campus working for Campus Ink.