The Profitable Designer Show

The CEO of McDonalds doesn't cook the cheeseburgers.Most designers think they are business owners, when they are in fact freelancers.Having a business is about building systems and processes to replace yourself so that you can move from on the ground operator to systems engineer.Today I will take you through a conversation I had with one of our mastermind students on business building.Some highlights from this episode: * Most people forget why we move into design * The most creative thing you can do is build a design business that doesn't need you* The importance of documenting your systems* The illusion of success in the design industryEnjoy,Patrick

This is the single biggest killer to a designer communicating their value.Most designers stay stuck behind many of the industries most commonly used words thinking it is the best practice, when it is really  shooting themselves in the foot with their clients still wondering if they are valuable.Today I will go through the why removing all designer buzzwords becomes a vital first step in growth.Some highlights from this episode: * Why industry language kills your ability to communicate value* How Silicon Valley thinks about this* Focusing on customer experience before technology* Why you need 5 year olds to understand your valueEnjoy,Patrick

Designers get the order wrong.We have been lead to believe that we have to get everything perfect before we reach out to the market. This is a slow and destructive strategy.Today I will talk about why you need to launch before you start aiming and the importance of market feedback when it comes to your long term success.

Yep, you heard that correctly.Yet 95% of the average designers projects come from these two sources, so how could how could they be bad?Today I will go through why word of mouth and referrals kill your ability to grow.Some highlights from this episode: You cannot easily increase your rate.More likely to allow feature creep.They condition you to think that you will always have them.They condition you to think you have to be everything to every.You think that speaking to your network is good market feedback.Enjoy,Patrick

The minute you learn fundamental marketing principals, you start to cringe at the design spaceMost designers spend 10 times more energy on building the “perfect” website and online portfolio only to get next to zero appointments or opportunity from it.Today I will go through the biggest mistakes I see designers make when it comes to their website.Some highlights from this episode: The assume the visitor “gets” designThey let their work do the talking (results)There is no elevator pitchThere is no clear objectiveTheir site is full of dead endsThere is no reason to get in touchEnjoy,Patrick

Wether you are aware of it or not, you are an investor.Money is not the only thing that can be invested. Time, focus, energy, emotional investment are just to name a few of the things that you invest either well or poorly every single day.Today I will go through the similarities between the investing world and design success.Some highlights from this episode: We are all investors.Successful investors are focused and disciplined.Struggling investors are scattered and sporadic.The key to great investing is quantifying.Unbalanced distribution.Enjoy,Patrick

If I could narrow down the success of the students going through my program to one thing, it would be this:Reaching out to new businesses and starting a conversation.Today I will walk you through why this is more important than anything including your design work.Some highlights from this episode: It's what fills the pipeline.It's what allows you to charge more.But it's much bigger than the clients you will win from doing. (Long term understanding)You don't have a design business without being in control of outreach. Enjoy,Patrick

It's a sad reality, but most designers never hit their business goals.Today I will walk you through some core ideas that get designers stuck on the way to their business goals and how to overcome them.Some highlights from this episode:Most designers don't define a business goal.They don't know their numbers.The don't understand cause and effect.They don't have the consistency.Because they don't measure they don't improve.Enjoy,Patrick

Every successful design business is the result of great work combined with an advanced understanding of business. The designers who cannot balance the tug of war are the ones that go broke.Today I will walk you through some core ideas that prevent designers from breaking into a real business mode.Some highlights from this episode: They focus too heavily on the craftThe sell the process not the outcomeThe value is nearly impossible to quantifyThey seek validation from peers instead of the marketEnjoy,Patrick

The principals for success are literally everywhere embedded in our everyday life. And there is no better display of this in a place that we have all visited hundreds if not thousands of times.The supermarketToday I will walk you through some core business ideas that have been mastered by supermarkets and how to apply these to your business.Some highlights from this episode: Everything is deliberateThe milk sectionReal estateThe household items islePackaged products vs raw ingredientsEnjoy,Patrick

When you start spending more than 6-figures on paid traffic a year, you start to generate attention. Most people respond positively, but there are also those who don't respond well at all.These are the haters.Today I will walk you through hater comments I regularly receive and how I think about themSome highlights from this episode: “Your website is ugly.”“This guy doesn't even have a folio”“Another marketer like everyone else online”“If you're doing so well in your design business, why are you selling this?”Two key takeaways from the haters. Enjoy,Patrick

The impact of the Corona virus over the last 80+ days means that many designers are starting to look at alternatives to the traditional model of face to face design consulting. Today I will walk you through the key ingredients to nail the virtual model.Some highlights from this episode: Having the mindset that it's possible.Understanding that the evolving need needs of the market mean new opportunity.A solution to a problem that no-one else is offering (knowledge not services).Integration of Zoom.The longterm benefit of building towards this.Enjoy,Patrick

Eventually every design gets to the point that they realise that their existing network isn't going to provide them with enough opportunity.So the next step is getting the word out there.Get on FacebookGet on LinkedInGet on EmailGet on PinterestTry Google AdsTry Facebook AdsHire a marketing agencySo the designer starts trying all of the tactics…And getting nowhere.Why?Today I will explain why 99% of designers can't effectively market themselves.Some highlights from this episode: The problem has already been solved.They are selling design and not outcomes.Their ego gets in the way.They don't measure anything.They don't do anything with consistency.Enjoy,Patrick

The excitement of a new prospect entering your pipeline gets the adrenaline pumping… You meet up.They're excited. You walk them through how you do thingsYou drop the price. Then nothing.The pain of getting excited only to be let down in the final stages of the sales process is big confidence killer for many designers, but it can be avoided.Today I will talk about the how your emphasis on your process is impacting your perceived value and preventing you from selling at a sustainable level.Some highlights from this episode:Your love for the craft distorts your vision.The big assumption that designers trip up on: That prospects care about process.Complexity kills sales.The detail expense illusion.Don't leave a “leap of faith”.How to fix this.

Many designers go to the strenuous effort of building a beautiful and detailed portfolio only never to really leverage it to get paid projects.Today's episode Patrick will talk about why a portfolio is a terrible waste of your time if you are trying to build a profitable design business.Some highlights from this episode: Portfolios take ages to build (Most people wait to long to be ready)They are written in the wrong language format for your prospectsThey value process over results (This is 100% WRONG!!)They keep you out of the real money opportunities (advisory services)What to do instead of building a portfolio

Spent ages perfecting your design website for no-one to reach you through it?Many designers go to the strenuous effort of building a beautiful and detailed website only to never see anything fruitful come from it.Today's episode Patrick will talk about the biggest mistakes that designers make when it comes to their website and why they aren't getting desired results from it.Some highlights from this episode: Your website should be a living thing.Your website is not a design tool, it's a marketing tool.Most design websites are selfish.The don't talk about the problem (dinner party example).Too many distractions.The sell design services instead of the call.No traffic

There is nothing worse than going to all of the effort to pitch to a potential design client only to have them say no thanks or never get back to youIn today's episode, Patrick discusses 5 reasons that you're not getting clients from your design pitchesSome highlights from this episodeYou're not solving a clear problemYou're not the cheapest optionPeople aren't clear on what they are actually getting for their moneyYou haven't connected the dotsYour client isn't incentivised to act 

There is no doubt that the success of my design business and the people I help in my program Design Authority™ comes down to our ability to create and get a powerful offer in front of our markets. Not respecting the 8 metrics shown today is like ignoring the laws of physics and trying to get a rocket to the moon. In today's episode, Patrick discusses the eight metrics that you need to abide by in order to build a powerful design offer for your market.Some highlights from this episode: Return on investment One type of problemPainful problem/powerful transitionThe language of the person with the problemThe ratio between labor and expertiseLeast amount of stepsBlue oceanResponsibility

Some of the lowest hanging fruit in our design business is our immediate network. The opportunities that come through this channel are always easier and quicker to close because we come recommended so having systems in place that can encourage more of these situations to occur is highly beneficial as a long term playIn today's episode, Patrick discusses how to build both inbound and outbound referral systems to maximise organic opportunity.Some highlights from this episode: Referrals are very low hanging fruit Incentivise your current network (the difference between incentivised and not)The moonshot service delivery methodThe ballsy condition of doing businessDiscount in exchange for a referral Strategic partnershipsYou cannot rely on this kind of projects, they need to be the “cherry on top”

First off I will admit, I LOVE CREATING HIGH-QUALITY WORK. As designers, we all love our craft. Our knowledge, our skillset, our theories, our inspirations. More practice and learning help us produce higher quality work but here's the thing... Selling design to business owners is not all about design quality. It's about the results your work will produce for your clients.In today's episode, Patrick discusses the most important question you will ever have to answer if you are to build a profitable and successful design business.Some highlights from this episode:It's easy to obsess over all of the pretty things“WHY SHOULD I INVEST MY MONEY IN YOUR DESIGN SERVICES OVER EVERY OTHER OPTION IN THE MARKET INCLUDING DOING ABSOLUTELY NOTHING?”Important things to consider about your prospects and the way they thinkWhy the best answer is solving one valuable problem

Abraham Lincoln was quoted as saying “ Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” An axe is a strength multiplier. You can be the strongest lumberjack in the world, but with a dull axe, you are in trouble! This has to apply to your sales calls more than anywhere in your design business as it is the final and most important aspect of your long term success.In today's episode, Patrick discusses how to prepare like a 7-figure closer for your design prospect callsSome highlights from this episode: Make sure that you are in a quiet room with no interruptions Use your phone with headphones so that your hands are free for taking notes and expressingMake sure that you are recording the phone call Print out questions and have them in front of youHave a pen and notepad in front of youDon't have a screen in front of you, dim your screen or close your laptop Release all attachment to the “YES” and put all attachment onto “Accurate Diagnosis”Loose all the emotional baggage from the day or previous calls, be tranquil and focussedHave the number ready to dial and make sure you dial the very moment the clock hits the minute OR be earlySales is Judo, you want to use the momentum of the prospect, never attackDon't be polished. Stutter, be imperfectThe power of “The pause.”There are only 2 ways that a call ends

Many designers I speak to think that the key to success is the high-level ninja tactics and strategies when most of it is really being smart and thoughtful with the application of your biggest and most valuable asset. Your energy.In today's episode, Patrick discusses why energy is our biggest asset and how to channel towards the things that are going to get to our goals.Some highlights from this episode: Why the idea of being “productive” is flawedNot knowing what power activities to focus onNot having a routine & daily planSuffering death by 1,000 small distractionsWhy it is so important to start now

Building a design business is a lot like launching a rocket ship. With a rocket, there are many laws of physics that need to be respected, and our design business is no different. Understanding these laws and the phases in the journey and what the most important things to be focusing on at each phase is vital.In today's episode, Patrick explains the metaphor of your design business journey is similar to launching a rocket into space.Some highlights from this episode: The launch is the hardest partServing impressions is the most important thing initially Once we have launched we can start to steer the rocket shipWhy steering is so important to the evolution of the businessThings become much easier when you break through the earths gravity fieldOnly once we have proof of concept do we build assets (websites etc.)Paid traffic then becomes our hyperdrive 

A designers lack of confidence in their ability is the biggest killer of their business. Without the right mindset, attitude, and environment it is hard to effectively perform each of the tasks required to get your face in the market and closing salesIn today's episode, Patrick discusses the biggest areas of impact when it comes to building bulletproof confidence.Some highlights from this episode: Your business is a 4 segment pipeBuilding a powerful 6-figure offerKnowing that you have the marketing assets in place to sell your expertiseKnowing that you know how to sell yourselfMeasure what mattersBeliefs > Actions > Results > Feedback

Most designers haven't even heard of the idea of an “offer”, they just go out to the market and sell their design services at an hourly or market rate. Understanding what an offer is then how to build one will allow you to move beyond charging based on time and move towards charging based on the value you provide. This is where the real money is to be made.In today's episode, Patrick walks through the most important aspects of building a 6-figure offer for your design business.Some highlights from this episode: What is an offer and how is it different to charging for services? Why you only want one of them Why they are so powerful (not design services, marketing becomes easier)How to think to build a 6-figure offer Where to start with building your own 6-figure offer You don't have to carry people up the hill, they just need to get up there easier than if they tried without your helpYou should never stop building out your offer 

Being a perfectionist as a designer will allow you to become one of the best, but as a business owner, the quest for perfection will kill your potential. In today's episode, Patrick discusses the damaging impact of “striving for perfection” in wrong areas of your design business.Some highlights from this episode: Perfectionism has a place Your job is not to deliver perfect work, it is to deliver valuable outcomesYour ability to survive and thrive will come from your ability to adapt 80/20 theory and how perfectionism is a waste of resourcesHow to get over perfectionism if you are struggling to let go

Your market is craving someone like you to enter and lead them by the hand out of their problems and towards their goals and desires. Many designers want to be known as “designers” but the real key to success is to become “someone” in the eyes of the people who can most benefit from your expertiseIn today's episode, Patrick runs through the idea of becoming "someone" in your market and the effects it has on your prospects.Some highlights from this episode: There is no point not being number 1 in the world at somethingIt is easy to be number 1 at something become very specificReal potential to earn comes from what you know not what you doYour ability to earn moves with your ability to take responsibility Sell a conversation with you, then what you can do

The only difference between you and the people you aspire to be like is what they know, and more importantly the application of this different knowledge. Your thoughts impact your beliefs, your beliefs impact your actions, your actions impact your results.In today's episode, Patrick runs through a few thoughts that have had a critical impact on allowing him to grow from a 9-5 employee to multiple 6-figure business owner.Some highlights from this episode: 99% of designers must be doing things incorrectlyYou wouldn't invest in another Spotify startup The only person that determines value is the credit card holderWhat you learn outside the design space is what actually determines your successDesign is a language, just like French or Spanish

It's the final hurdle for many designers. Communicating the value of the prospect one more time before they make a decision on whether they move forward. Even though we work so hard to get in front of people and engage with them, all of this effort can be wasted if we do not communicate the right things to our decision-makers.In today's episode, Patrick runs through the most important aspects of building a bulletproof proposal template that closes more than 85% of opportunities.Some highlights from this episode: Position yourself correctly from the minute people become aware of youAsk the right questions during the sales processDefine the goal of the entire engagement in their words Define the 5 step 10,000 foot view process you will use to bridge the gapDefine how long until they get their desired outcomeDefine the investment and the payment structureEvery piece of content that isn't the above is doing you damage

Newsbreak: It's not about you. The design space is saturated with designers talking about themselves, but the market couldn't care less. The “designer ego” has grown into a force of recent years/decades and started to cloud the vision of many aspiring designers who are getting stuck focusing on themselves and not the needs and demands of the market.In today's episode, Patrick discusses the idea that the key to design business success comes from leaving the “designer ego” at the door…Some highlights from this episode: The market is facing inwards How the designer ego was createdWhy it gets in the way of real successNobody wants design services, they want the potential result.Your earning capacity is related to the level of responsibility you take on.What peeling bananas has to do with the business of design.The most powerful question you can ask in your design business.

Harry Gordon, founder of Selfridges gave birth to the phrase “the customer is always right”. The problem is that the design client is not always right. Thinking that they always result in very serious damage to the potential of a design business.On today's episode, Patrick goes through a few thoughts around how you need to move beyond reacting to your client's words and listen for what they're not saying.Some highlights from this episode: You are going to stay broke listening to your design clients Many successful businesses are built on the belief that the customer doesn't know what they actually want If people aren't willing to fall in line with the way you do things, your offer/value isn't strong enoughThe doctor vs the brain surgeon analogy and how it relates to our ability to control the caliber of our clientsThe design client is not always right, BUT their decisions on where to invest generally are.

The quality of the questions you ask yourself every day will determine the success of your design business and your ability to continue to ask bigger and harder questions will allow you discover and create answers that become the foundations of a successful long term business model.On today's episode, Patrick goes through a few questions to ask yourself regularly to ensure that you keep the trajectory of your design business heading in the right direction.Some highlights from this episodeWhat are my 6 month, 12 month, 2 year and 10 year goals?What is the ONE THING I need to do to move my business to move towards these goals?What can I do to increase my daily impressions average?What can I do to increase my average customer value?Is my environment adding to my belief that my revenue goals are possible? Or is it taking away?What can I eliminate from my daily routine to be reallocated into power activities? 

Designers have dreams that they can one day start up their own design business, have a great website, have a great logo, work with dream clients, wear turtlenecks, collect awards and become super famous. Don't get me wrong, there is nothing wrong with dreaming, but if you don't face many of the inconvenient truths the design industry decides not to discuss, then you will end up struggling like 99% of the herd.On today's episode, Patrick goes through 9 of the most inconvenient truths impacting the design space in 2019…Some highlights from this episode: It's not about youSuccess is derived from taking on responsibilityBecoming a better designer doesn't translate to more success (Your experience is not worth more money by itself)You're not just competing against other designersIf your not an investment, you're a costYour clients don't understand the language of designData beats opinion every day of the weekCompanies like designpickle.com are going to dominate the services space moving forwardEvery minute you are not trying to generate sales opportunities is wasted time

Marketing is more than just building a website, it is about what people see and think when they come across your message. The game of paid traffic is something many designers have heard about but not tried themselves and for those who are willing to pay, the opportunity to reach an exponentially greater audience and better quality of client.On today's episode, Patrick explains the biggest lessons he has learnt spending over $60,000 in paid traffic for his design business…Some highlights from this episode: Learning paid traffic is complicated until it is notThe longer you do it for, the greater your ability to see “the matrix”You can't just push traffic to a portfolio (why designers fail)I didn't know anything about what my best clients actually wantedThere is no such thing as competition Opportunity volume solves everything (Price, Quality of client)

Designers lives and businesses are the result of their actions and more importantly their habits. What we do on a day to day basis determines our longterm success, therefore intentionally engineering a “perfect day” is the key to a highly profitable design business. On todays episode, Patrick explains how to build one “perfect day” in your design business that you only need to repeat to achieve long term success.Some highlights from this episode: Habits and consistency are the key (more instances creates better quality)The equation for success in design business and in lifeMarket everydayCommunicate everydayDeliver everydayRemove everything that isn't marketing, communicating and delivering

All business can be boiled down to two things. 1 - The effectiveness and value of a good offer and 2 - the amount of people you can put your offer in front of. While 99% of designers spend their time using free traffic strategies to get in front of 100 people a day, the designers at the top of the food chain have figured out how to get in front of tens of thousands in the same time using paid traffic strategies.On todays episode, Patrick explains the strategy of paid traffic to generate design clients and his learnings from spending over $60,000 in 2019 to this point.Some highlights from this episode: The modern gold-rush in the design industryUnderstanding how each of the platforms workThe best strategy to use overallHow to find your ideal clients (audience) What to say to your audience (your message)Where to send them (your assets)How to scale your business to $80k/month

What is the 80/20 Principle? By the numbers, it means that 80 percent of your outcomes come from 20 percent of your inputs. As Pareto demonstrated with his research this “rule” holds true, in a very rough sense, to an 80/20 ratio, however in many cases, the ratio can be a lot higher – 99/1 may be closer to reality. It really doesn't matter what numbers you apply, the important thing to understand is that in your life there are certain activities you do (your 20 percent) that account for the majority (your 80 percent) of your happiness and outputs.On today's episode, Patrick explains how to apply the 80/20 principle to each of the most vital areas of your design business.Some highlights from this episode: Using the 80/20 principle with your positioningUsing the 80/20 principle with your marketing effortsUsing the 80/20 principle with your daily time allocationUsing the 80/20 principle with your proposalUsing the 80/20 principle with your project delivery

You can go to all of the effort of building your website, your portfolio and your offer, then go out out to the market and start to generate the attention of your market, create a few sales opportunities and within the matter of a few minutes undo all of this great work by not being able to handle the sales conversation after the price is dropped.On today's episode, Patrick explains the very simple approach he uses to prepare and deal with the unavoidable situation of your prospect coming back with objections.Some highlights from this episode: How having a 6-figure offer is the keyPreparing for the sales opportunityThree questions to ask to understand your prospectThe most important question to ask when an objection comes up

Marketing and sales is the only difference between the top 1% of design businesses and the bottom 1%. All successful businesses understand that your job is only to sell when it is time to sell, and for 95% of the design prospects journey into learning about your business, it just isn't that time yet. Prematurely talking about your design services pushes people away because they don't want design, they want the result and the outcome that design can provide. Your marketing and sales systems should be built on the idea that we only need to advance our prospects one tiny micro-commitment at a time.On today's episode, Patrick explains each of the micro-commitments you should be leading your prospects through in order to create a better volume and quality of prospects.Some highlights from this episode: Get them to clickGet them to take actionGet them to reach outGet them to explainGet them to ask questionsGet them to buy

There are a million different ways to build a successful design business model but unfortunately, most of them are not what is being fed in the design industry as the quickest and most effective path forward. More important than anything, is establishing a product-market fit. Validating your business model with real sales before building everything out not only allows you to generate quick sales but gives you the confidence that all your efforts moving forward are based on real market feedback.On today's episode, Patrick explains the path he took to go from working a demotivating 9-5 job struggling to get his freelance work off the ground to building an $80k/Month design business model. Some highlights from this episode: Step 1 - Serve impressions Step 2 - Build a strong mindsetStep 3 - Craft a high-value offerStep 4 - Build your marketing assetsStep 5 - Building an organic strategyStep 6 - Build your sales processStep 7 - Build your scaling assetsStep 8 - Turn on paid trafficStep 9 - Systematise delivery and fulfilment

The design businesses (and all businesses) eat their customer's complexity. The worst businesses avoid the complexity and hand it to their clients. Most designers don't understand this simple rule, they can only see things through their own eyes and they see the client as the person that should take the most of the responsibility. These design businesses never last. On today's episode, Patrick explains how to eliminate complexity so that you can provide more value and beat others in your space at a game they don't even know exists. Some highlights from this episode: We look into how business owners truly thinkThe only two problems that a business facesHow budgets get allocated by a business owner and whyWhere all designers fail when it comes to complexityThe greater the complexity you solve the more you get paid

Why do people buy a $3.50 bag of pre-cut lettuce pieces when a full head of lettuce only costs $0.49? For 7 times the price you literally get a 1/5 of the ingredients? It's because the bag of pre-cut lettuce mix is solving a problem. This is the power of packaging.On today's episode, Patrick discusses the importance to packaging your design services into an offer that creates a higher level of value for your client and in turn allows you to charge multiples of what you thought was possible.Some highlights from this episode: Why packaging is so vitally important.How to transition from selling “design services” to selling “solutions”.The three keys to building a powerful 6-figure design offerQuestions to validate the potency of your design offer.The major mistakes to avoid when building out a design offer.

Most designers think that growth is as easy as adding a few more pieces of work to your website and sending a few more emails. If it was that easy, then 99% wouldn't be broke. The problem is that most designers are acting like a little bitch when it comes to three main areas in their business. On todays episode, Patrick discusses the three key's to not being a little bitch in your design business and how they impact your ability to really move to your next level of growth.Some highlights from this episode: If you want to grow to new levels, you're going to hit stress.People want the results, but not the hard work.ONE -Taking responsibility for your actions - everything is your fault.TWO - The ability to focus on control.THREE - Accurate thinking.

Keep things as simple as you possibly can. This is the best piece of advice you can give a designer who is looking to grow their business, charge more and grow. It is not the latest and greatest iPhone app or piece of software that is going to provide success alone, but the foundations of your business and how these tools play a role in you attracting prospects, educating them on your value and providing value.On todays episode, Patrick discusses the 10 most important tools he has used over the last 3-4 years to build his business to the multiple 6-figure level.The tools Patrick mentions in this episode: A really good offerA Facebook account SkypeGoogle DocsScheduling Software/Calendar A 4 Page WebsiteGoogle Ads/Facebook AdsFocus AppsVideo Case StudyMorning Formula

With so much advice out there in the design industry and so many tips, it can be hard to know where to start taking action. Do I just need to work harder? Do I need to become more productive? Is there software or apps that will help me achieve more things throughout the day? The problem with many designers todo list is that most of it doesn't ultimately matter and can be deleted immediately.On today's episode, Patrick discusses the importance of identifying and eliminating the majority that has been fed to you as essential, as there are only two things that push a design business forward: 1. Generating sales opportunities and 2. Conducting themWhat we cover in this episode: The only two things that matter in a design businessThe false promise of being a great multitaskerNot everything we can do in our design business is of equal valueThe 80/20 principle and how it rules business and the worldThe short and longterm effects of trying to be busy and not prioritising

Welcome to the first episode of the Profitable Designer Show. Before getting stuck into the (good stuff) content what we think it would be a good idea is to introduce Patrick properly, so that you know why and how he has got himself to this point.On this first episode, Patrick discusses the 10-year journey from starting in the 9-5 design world all the way to owning and running a multiple 6-figure design business from his laptop and teaching others how to do the same.What we cover in this episode: My first years as a design employeeStriking my first couple of freelance clientsQuitting my job to become a freelancer and failing hardInvesting in myself and learning new thingsBuilding a new kind of design businessGetting to $80k/Month in client salesBuilding the Design Authority™ training program for designers all over the worldWhy am I doing this?Why should people listen to me?