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Ferdinand wanted to make cars for the people, but the Porsche brand we know is an empire of performance. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome to The Empire Builders Podcast. It’s the podcast where we talk about empires that were built, businesses, business empires. You know what we… If you’ve listened before, you know… Stephen Semple: Something like that. I get it. Businesses that have done pretty well over the years. Dave Young: They started small. Stephen Semple: They started small. Dave Young: They started small and then they got big. They got so big to the point that you could call them an empire. Stephen Semple: That’s it. That’s the idea. Dave Young: It’s a pretty simple premise. Stephen Semple: That’s it. Dave Young: So as we counted down, Steve told me the topic today and it’s Porsche. Stephen Semple: Yes, sir. Dave Young: Porsche. I’m assuming this is the car. Stephen Semple: The car, yes, the car. Dave Young: Okay. Stephen Semple: The car. Dave Young: And I’m trying to… I know some Porsche jokes, but I probably shouldn’t tell those on this show. I’m trying to think if I’ve ever actually been in a Porsche. Stephen Semple: Oh, well then you’ve got to come up and see me, Dave. Dave Young: You own one. I know you own one. Stephen Semple: Well, I have one. Bernier’s got two. I don’t know how many Steve has. Dave Young: I see how it is. I see how it is. Maybe I will tell my Porsche joke. So you guys that own them, do you call it Porscha? Because some of us just say Porsche. Stephen Semple: Well, if you actually take a look back, that’s the proper German pronunciation as Porsche. Dave Young: Porsche, okay. Stephen Semple: And it’s supposed to not be… It’s not Italian Porsche, right? So it’s Porsche. Dave Young: Porsche, Porsche. Okay, I’ll accept that. I’ll accept that. I’m guessing we’re- Stephen Semple: Well, look, you got to always call a dealership to double check. They’ll tell you. Dave Young: Now, if I had to guess where we’re headed to start this off sometime around the 40s, maybe earlier. Stephen Semple: A little earlier than that, actually. It was founded by Ferdinand Porsche in 1931 in Stuttgart, Germany. You’re not far off. But the interesting thing is where the growth really happened, even though that’s when it was founded, when things really started to happen, was actually post-World War II. Dave Young: That makes sense. Stephen Semple: You’re correct on that. Dave Young: So, it started in 31 and by the time you hit the late 30s and 40s, you’re part of the war machine. Stephen Semple: Yes. Dave Young: Okay. Stephen Semple: So it was founded in 1931, Stuttgart, Germany by Ferdinand. And when we take a look at the history of the business for a very long time, they were a part of the VW group, although they were recently spun off into their own separate business. And there’s a lot of shared history between VW and Porsche. A lot of people make fun of the fact that it’s basically a VW. There’s so much connection. Now here’s the other thing is, there’s a lot of connection in Nazi Germany here as well. And I mean- Dave Young: That’s what I was intimating but trying not to say, but yes, there was definitely. Stephen Semple: And not one of these ones of, “Oh, I’m a business and I got sucked up into the machine.” I mean, very early on. Very early on. Ferdinand was a member of the SS following the war, both he and his son were charged. Dave Young: No kidding. Stephen Semple: He served two years in jail. His son six months. So we’re not talking loose connections here. He was a buddy of Adolf. Let’s just put it out there. And if you remember, going back to episode 21, VW was founded by Nazi Germany. So episode 21 about The Beetle, and Ferdinand was the guy who designed the Beetle. Dave Young: Right, right. I remember you saying that, Ferdinand Porsche. Stephen Semple: And look, Porsche has not always had the success it has today. It’s become pretty big. They do 40 billion EU in sales. They have 40,000 employees. They make 300,000 cars. There was a time that they’re making cars in the hundreds and thousands. It wasn’t that long ago. But let’s go back to Germany to the early 1900s. And if we think about Germany at that time, pre-World War II, pre-World War I, there was lots of history of engineering and science in Germany. More Nobel Prizes in Science was awarded to Germany than anywhere else in the world at that time. Dave Young: Right. Stephen Semple: Germany was a real leader in science and engineering. And the first commercial automobile was made in Germany by Mercedes-Benz. So it’s 1906 and Daimler recruits Ferdinand because Ferdinand had been the winner of the Pottingham [inaudible 00:06:05] Prize, which is the automotive engineer of the year, which is given to new chief engineers and basically allows the person to have this designated doctor engineer honoris causa, Ferdinand Porsche. And he would go around calling himself all of that. Dave Young: Okay. Stephen Semple: And this is an honorary doctorate because he never actually finished college, but he had real engineering chops, Ferdinand. So he moves to Stuttgart, which at the time is a center of car making in Germany, including all the suppliers. And he works for Benz for 20 years. Okay. Now, it’s Germany in the 1930s and 2% of the population own a car in Germany as compared to the United States, which is 30%. Dave Young: In that time? Stephen Semple: In that time. Dave Young: Okay. Stephen Semple: Ferdinand comes up with this idea of we should make an inexpensive car. We shouldn’t be making car for the wealthy. We should make an inexpensive car. The board rejects the idea. Ferdinand leaves in 1929. And in 1931… Kicks around for a few years, and then 1931 starts a consulting firm. Now, this dude knew how to name things. You’re ready for the name of the company? Dave Young: Of the consulting firm? Stephen Semple: Of the consulting firm. Dave Young: Okay. Stephen Semple: I have to read this to get it right. The Doctor Engineer Honoris Causa Ferdinand Porsche Construction and Consulting and Design Services for Motor Vehicles. Dave Young: Now, if I know anything about German, that was all one word that you just said, right? Stephen Semple: Well- Dave Young: No spaces in between any of those words. Stephen Semple: Translated, you’ll see it as Dr. in H period, C period, F period, Porsche, capital G, small M, small B, capital H. Dave Young: It just rolls off the tongue, doesn’t it? Stephen Semple: Now, here’s the crazy thing. Up until 2009, that remained the official name of the company. You actually can find, if you see Porsche’s older than that, that if you look for that, it’ll be stamped somewhere in the car that that’s the manufacturer. Dave Young: They changed it finally because it was just too expensive to- Stephen Semple: It cost too much- Dave Young: Put that many letters in a dye cast. Stephen Semple: Exactly, exactly. Dave Young: Holy cow. Stephen Semple: So it’s 1934 and they land a contract with Germany to design a small affordable car for the people called the Volkswagen. Dave Young: Volkswagen. Stephen Semple: Beetle. Right, there you go. Now, here’s the thing that’s weird. Post World War II, the allies are in trying to rebuild Germany and no one owns VW. VW was owned by the state. So now it’s in the hands of the British and the British and the allies want to create a strong economy in West Germany because it’s now the Cold War. So the big defense to defending against East Germany and the expansion of communism is to really get the economy going in Germany. And so the British government, as we know from episode 21 about the Beetle, approached Porsche who designed it and said, “Help us get this car built.” And this is where it gets just a little bit weird because the son goes in one direction. Ferdinand’s doing his own thing. They both got arrested for war crimes. Son gets out first because he did six months. And his son’s name’s Ferry and his dad is in jail for two years. So between this time where dad’s still in jail and son’s out, here’s one of the things they did towards the end of the war. We don’t know exactly how many, but it was probably about 20 of their best engineers and they moved them out into the farmland of Austria and basically had them working in a barn because they didn’t want to get them arrested or killed, quite frankly. So Ferry gets out and he goes to this barn in Austria and he’s looking around and he goes, “What the heck are we going to do to make some money? Let’s start fixing up cars.” Now, not a huge business fixing up cars. It’s post-war and there weren’t a lot of cars in Germany anyway, but they had to do something. Then the dad gets out of jail and he ends up doing this work with Volkswagen. Now, here’s what’s interesting. And this is where the really tight ties between Porsche and Volkswagen start. The deal that the German government gives Ferdinand, the deal that the allies give Ferdinand is this. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories to Sell Ad] Dave Young: Let’s pick up our story where we left off and trust me you haven’t missed a thing. Stephen Semple: The deal that the allies give Ferdinand is this. We want your help designing and distributing this car. We will give you a royalty for every VW Beetle sold worldwide. Dave Young: Wow, that’s pretty generous. Stephen Semple: Well, no one knew it was going to be such a huge success and basically go for 50 years that car was being built. Dave Young: Right, right. Stephen Semple: So for a long time, the biggest source of revenue for Porsche was royalties on VW Beetle sales. Dave Young: Wow, okay. So it really- Stephen Semple: Isn’t that crazy? Dave Young: It really wouldn’t exist if that deal hadn’t been made. Stephen Semple: May not have, may not have. Now, meanwhile, Ferry, who has design chops of his own and loves cars, started tinkering around with vehicles. And what he started to do was put big engines in small cars. There was all these Beetle parts lying around. He would build a car, this little car, and he’d put a big engine in it. And if you go back in the time, if you go back and take a look in the late 30s, early 40s, and you take a look at Ferraris and things like that, you take a look at the race cars at the time, they were two-thirds engines. They’re these massive engines. So he went the opposite direction. He said, “Well, let’s take a little car and put a big engine in it.” And he’s driving around and he goes, “This is fun.” Because he’s basing it on parts lying around, which is the VW stuff. It’s an engine in the back. This becomes the Porsche 356, which is basically Porsche’s first car. So they start making this car and they wanted to make it somewhat affordable. So the price was $3,750, which would be $42,000 today. And they also wanted to have it as being a daily driver because again, everybody else making performance cars were not daily drivers, had a trunk, bunch of things, daily driver. And this is an important part of Porsche’s DNA. We’re going to come back to this a little bit later, this idea of it being a daily driver. So coming out of World War II, sports cars, industry’s happening and everybody’s got one. MG and Jag in the UK, there’s Ferrari in Italy, you get the idea. Now, one thing I forgot to mention that’s interesting and still today, the government state of Lower Saxony, which is basically would be the state, they still own 20% of Volkswagen. Dave Young: Really? Okay. Stephen Semple: I forgot to mention that. Dave Young: Who are they now? Stephen Semple: Well, Volkswagen’s still around. Volkswagen’s still- Dave Young: No, who is the Saxony? Stephen Semple: Well, it’d be like saying the state of Texas. It’s a state. Dave Young: Okay, it’s just a part of Germany. Stephen Semple: Part of Germany and that government still owns 20% of the company. Dave Young: What a world. Stephen Semple: Now there’s all this stimulus going on in Germany to try to get the economy going. One of the things that they did, there was a really interesting tax rate. There was an interesting tax structure. There was a very high marginal tax rate. Now, ordinary people were taxed at 15%, but the marginal tax rate could go as high as 95%. And the reason why they wanted to do this was create this incentive for reinvestment. So there’s all this… As they’re making money, there’s this heavy reinvestment. And in the early 50s, racing is really exploding. Automobile racing is really exploding, but the lines between professional and amateur is blurry. If you remember, James Dean and Steve McQueen and other actors, Paul Newman, were all racing. Dave Young: Right. Stephen Semple: They’re all racing vehicles. And Jaguar and Porsche were trying to do the same thing in terms of creating this daily driver that you could race. Now in the end, Porsche won, and I think part of it is because quite frankly, they just built a better vehicle. There was a time where the joke with Jaguars was you had to own two because one would always be in the shop and one… And going back to the early DNA, Ferry Porsche was quoted as saying, “We have the only car that can go from an East African safari to race in the Le Mans to take out to theater and then drive on the streets in New York.” Dave Young: Wow, okay. Stephen Semple: And look, today, Porsche still heavily advertises that. They will advertise a Porsche driving through the snow with ski racks on it. And not their SUVs, the 911. This is very much part of it. And if you think about it, this parallels what Rolex did in the early days. You remember from episode 184 with Rolex. Rolex, the Submariner, the Explorer. Dave Young: Target by niche. Stephen Semple: Target by niche and make it tough and something that you could use and wear day to day. So it’s 1954 and Porsche’s selling 588 cars and about 40% of them is in the US. So really what’s making things hum with them is all those Beetle sales. And it’s the ’60s, the Ford Mustang comes out, the Jag E type comes out, the Austin-Healey comes out, and Porsche decides they need a new vehicle. And they were going to do a sedan, a four door sedan. But what they realized was they didn’t really want to compete with Mercedes and BMW. So they looked around at the other German car manufacturers and they said, “You know what? That’s probably not the place to go.” They had designed it up and that project failed. They had also been working on a six cylinder Boxter engine. So Boxter engine, the cylinders are opposed, so they’re like boxing. And the whole idea is that lowers the center of gravity of the weight of the engine. And they had a project that they were working on that that didn’t go ahead. So they stepped back and they went, “Maybe what we should do is just reduce the size of the sedan and put that engine in it.” That’s what they did. And that became the Porsche 901. Except there’s a problem. Peugeot had the copyright for zero in the middle of a bunch of numbers in France. They couldn’t call it the 901 because of that copyright. Dave Young: So they called it- Stephen Semple: So they called it the 911. And that’s now the iconic Porsche car. 1966, they sell 13,000 of these cars. Now, here’s the thing that I think is very interesting. And Porsche, as far as I could figure out, is the only car manufacturer that does this. First of all, they’ve maintained the 911 forever, but even on top of that, Porsche really understands design language. We can all recognize a Porsche. Dave Young: Right. Stephen Semple: We can recognize one from 2020. We can recognize one from 1999. We can recognize one from 1970. Even though they’ve upgraded the technology, they’ve changed the design of the car. They’ve now come out with the Cayman and the Macan and the Cayenne. They’re all recognizable as that vehicle. They’ve done a great job of doing that. I think that was a lost opportunity, frankly, when Tesla came out because they had a clean design slate. Tesla could have done that. But I think that’s really interesting how they’ve managed to maintain, even though they’ll modernize it. In our minds, we still will see one and go, “That’s a Porsche.” Dave Young: Sure. And the great car brands are able to do that. Stephen Semple: Yes. Dave Young: Audi is always going to be an Audi. Volvo is always going to look like a Volvo. And in the Portals class at Wizard Academy, one of the videos that I use to demonstrate that, there’s a language. If you combine specific shapes and specific lines, that all adds up to that brand of car. And so I’ve got an old video that I got when I was in the Motor Press Guild from Audi. It was just a video that was made for journalists with an Audi designer explaining all the lines on the car when they came out with the Q7 and how it still maintained the Audi design language. It was fascinating. Stephen Semple: It is. Dave Young: So Porsche could tell you that and the cool thing is those designers can tell you that. It’s hard for you and I to go, “Well, I can look at it and say, “That’s a Porsche.” But to be able to put it into words that describe it to someone else, is a gift. Stephen Semple: What’s really interesting, my nephew, Jeffrey, he loves Audi’s. That’s what he has. And he’ll even make the comment, he doesn’t like the Porsche’s because you feel like you’re in a bubble. Audis are very square. If you look at the back of an Audi and you look at the rear end of a Porsche, it has hips. But again, he’s even, “They’re great cars, but I like the squareness of the Audi.” So that’s interesting. Dave Young: Audi Audi has a fairly, not perpendicular, but an upright grill more so than a … And that’s part of their design language. Stephen Semple: So the whole DNA of Porsche came from this whole idea of a small car. Dave Young: Big engine. Stephen Semple: Big engine, daily driver, that was the whole idea is, it’s supposed to be a car that you can drive every day. That’s the core, core, core, core principle. That’s why they always have decent sized trunks. I remember when Gary bought his Boxter, one of the things he loved about it is you can actually put two sets of golf clubs in that car. Dave Young: Okay. Stephen Semple: Right? Now, here’s what’s fun. There was a time where when they were really wanting to get things going, they did some great print advertisements. So they had ads like bug killer. Another one was calling it transportation is like calling sex reproduction. Dave Young: Okay. Stephen Semple: Now, two of my favorites, one was not perfect. It would list 20 or 30 races that Porsche won. And if you actually read it, there was two that it didn’t. Dave Young: That they didn’t, “We didn’t win all the races.” Stephen Semple: So not perfect. Dave Young: That could have been driver error. Stephen Semple: That could have been. But Dave, you were going to make some jokes. Porsche’s able to laugh at itself. It actually had an ad that said, “Small penis? Have I got a car for you? If you’re going to overcompensate, then by all means, overcompensate.” Dave Young: I love it, I love it. Well, and that’s always the thing, the jokes are not about the car. Stephen Semple: But they actually ran that ad and I believe it ran in Car and Driver Magazine. I cannot imagine getting that ad approved. Dave Young: That’s amazing. Stephen Semple: And look, their own drivers are like, “Yeah, whatever.” Dave Young: Sure, compensating all I want. Absolutely. I love that story. Well, thank you, Stephen. I love the story of Porsche. Stephen Semple: There you go. Dave Young: And get out there and enjoy it or just buy me one and send it here. Thank you. Stephen Semple: All right, thanks, David. Dave Young: Thanks for listening to the podcast. Please share us. Subscribe on your favorite podcast app and leave us a big fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.
You've built a successful food blog, you're monetized, you're seeing great traffic, and you know this business is worth investing in. But is your website reflecting the level you're operating at? This week, I'm sharing everything about our custom web design package—the full experience for established food bloggers who are ready to take their entire business to the next level. I'll walk you through what's included, who it's for, and the game-changing addition we're making for 2026. In this episode, you'll learn: Who custom web design is really for (and how it's different from our Crafted package) What makes custom different: full collaboration, custom strategy, and everything designed in mockups first The complete breakdown of what's included—from branding foundations to custom blocks What's NEW for 2026: Our strategic category audit (and why this matters SO much for SEO) Why categories are such a big deal and how we're taking this burden off your plate The key difference between "done with you" and "done for you" The full process, timeline, and what to expect when working with us If you've been wondering whether it's time to invest in a fully custom brand and website—or you're curious about the difference between semi-custom and custom—this episode is for you. Every single custom client tells us they wish they hadn't waited. If you're an established blogger ready for your website to match the authority you've already built, this could be the year to make it happen. Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2026: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
A Special THANKS to Aidite North America for allowing the podcast to record at Nola LabFest. GO SHOW THEM SOME LOVE! aidite.com Duff Wilson's journey in dental technology is anything but typical. From getting thrown into high-volume removable work at a major lab in the early '90s to opening Wilson Dental Lab out of his home and building a lean, relationship-driven business, Duff's story is rooted in grit, loyalty, and doing things the right way—even when it's hard. Along the way, he shares how mentorship, state lab associations, and taking care of people shaped his career, including helping other technicians start their own labs and building a South Carolina–based milling center to support small labs. The conversation dives deep into the evolution of digital dentistry, zirconia, milling centers, design services, and why relationships—not products—are what truly matter in this industry. Duff explains how trust and support led him to work closely with Aidite (https://www.aidite.com/), why being lean is the key to longevity, and how redefining success after a life-changing health scare helped him create a sustainable lab, a better lifestyle, and a clear path for the next generation of technicians Happy Holidays from Ivoclar! As the year comes to a close, all of us at Ivoclar want to extend our heartfelt gratitude to the incredible Voices From the Bench community. Thank you for your partnership, your trust, and the support you've shown throughout the year. From our Ivoclar family to yours, we wish you a joyful, healthy, and safe holiday season. May your days be merry, your nights be bright, and your smiles shine like freshly fallen snow. Ho, ho, ho — Happy Holidays from Ivoclar! Big news is coming your way in the world of CAM. Our friends at Ivoclar have teamed up with FOLLOW-ME! Technology (https://www.follow-me-tech.com/) to bring the Ivotion Denture System (https://www.ivoclar.com/en_us/products/digital-processes/ivotion) into the HyperDent CAM (https://www.follow-me-tech.com/hyperdent/) workflow. That's right—your favorite pre-shaded, two-layer Ivotion discs, the ones that let you design and mill a complete denture in one seamless process with no bonding and no mess, are now moving beyond closed systems. Thanks to this new partnership, Ivotion can finally be milled on open machines through HyperDent. And it gets better: you'll first see this powerful workflow available on the Roland DWX-53 series mills (https://www.rolanddga.com/products/dental/dwx-53d)—already a staple in so many labs—as well as the Imagine iMills (https://www.imagineusa.com/legacy/s/mills/imill). If you've been waiting for a faster, cleaner, more flexible way to produce full dentures, this is it. Ivoclar and FOLLOW-ME! just made the future of denture manufacturing wide open. Get ready—HyperDent is about to change the way you mill Ivotion. Special Guest: Duff Wilson.
If your website feels like a carbon copy of every other food blog out there—or worse, you're embarrassed to share it because it doesn't match the quality of your content—this episode is for you. I'm pulling back the curtain on our Crafted package, our semi-custom web design solution that gets you a professional, unique website without the custom price tag or timeline. I'll walk you through exactly what's included, who it's for, and how it solves the most common website problems food bloggers face. In this episode, you'll learn: Why your pre-made theme might be holding you back from growth What makes Crafted different from templates and fully custom designs The exact pages and features included in the package Our 4-5 week process from start to finish The truth about what happens to your traffic and RPMs when you switch themes (spoiler: it's not scary!) Who Crafted is perfect for (and who should wait) If you've been band-aiding your website together with random plugins and workarounds, spending hours trying to make simple changes, or feeling stuck between "this is working" and "this could be so much better"—this episode will show you there's a better way. Ready to stop wasting time on your website and start showcasing your content the way it deserves? Let's dive in! Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2026: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable.She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking.So she repositioned Creative Shizzle to work like Netflix. Monthly subscription. Get what you need. No massive proposals. No six-figure commitments required.The transition wasn't smooth. Revenue forecasting was a nightmare. She invested in marketing way too late. She had to learn to say no to business that didn't fit.But now? She's scaling faster, landing clients easier, and serving lean marketing teams who need full creative support without the agency overhead.This one is perfect for business owners who are thinking about their operational models in a rapidly changing market.-Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.-04:05 Launching Creative Shizzle and Initial Challenges06:32 Scaling and Rebranding to Creative Shizzle15:56 Communicating the Change to Clients21:42 Aligning Sales Processes with New Positioning26:05 Market Response and Unexpected Challenges32:55 Inbound vs. Outbound Sales Strategies40:06 Launching a Creative Platform51:25 The Future of Design Services-5 episodes to binge on:The no bullshit strategy with Alex SmithBrand strategy in action with Cam VarnerRepositioning to $10M with Nicole DownerYour Business Might Be Unsellable with Allie Beckmann and Alexandria SeydelRepositioning Without Losing Customers with Amy Heidersbach & Melissa Eaton-Reach out to guest speaker | Taylor Wilson: Taylor on LinkedIn | Taylor on Instagram | Creative Shizzle on Instagram | Creative Shizzle on LinkedIn Follow Beatrice Gutknecht:LinkedIn | YouTube | Instagram | WebsiteProduced by Your Podcast Sidekick
In this episode: How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you're nodding your head right now, you're not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn't quite feel right. Here's the thing: your branding isn't just about having a pretty logo. It's about having a clear filter for every decision you make in your business—from the content you create to the platforms you show up on to the products you develop. And when that foundation is shaky? Everything else feels harder than it needs to be. That's exactly why we've updated our branding package for 2026 with some game-changing additions that I'm genuinely excited to share with you. Key points from this episode: The Real Cost of Not Having a Brand Foundation Why We Never Just Design Logos What's Inside: The Strategy Side What's Inside: The Visual Side What's New for 2026 The Process: How It Works Who This Package Is For Your Next Step Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2026: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
This week, we are back with another branding bestie episode with my design bestie, Lauren. We chat about the benefits and strategies of trading design services, how Lauren recently did trades with vendors for her wedding, and some past and current trades we've both done. We also talk about the importance of choosing the right trade partners, times when trades are appropriate, and making sure you don't skip the contract just because it's a trade.*Don't forget to drop a post in the podcast FB group or DM Lauren or Jen if you wish and tell us something you have traded services for. We would love to hear about it!Guest Name: Lauren BraierGuest Website: elbycreative.comGuest IG: @elbycreativeLauren's Pod: Branding Bestie PodcastPrevious Branding Bestie Episodes:S11E4 Branding Bestie Chit Chat: What's the Future of the Boutique Brand Design Industry?S11E8 Branding Bestie Chit Chat: Reading Our Old Goals with LaurenS11E11 Branding Bestie Chit Chat: Designing a Life You LoveS11E14 Branding Bestie Chit Chat: Breaking Down Sticky Client SituationsLinks:The Design Minimind - Applications open until Nov 20th!Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
In this episode: If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable than working through networks alone. He also reveals his framework for turning one-off deals into recurring partnerships and shares why your audience size matters less than you think when positioning yourself to work with brands. About Justin: Justin Moore is a Sponsorship Coach, author, and the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations. Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032. Key points from this episode: Why Your Past Brand Partnership Experiences Might Have Sucked (And Why That Doesn't Matter) The Mindset Shift: You're Not Just a Creator, You're a Consultant Should You Work With Brands That Have Never Done Influencer Marketing? From One-Off Deal to Recurring Partnership: The Strategy The Pricing Question: What Should You Actually Charge? Creative Deal Structures That Turn Into Long-Term Partnerships Why You Need to Follow Up (Even When It Feels Awkward) The Bottom Line Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: If you've ever struggled with working ON your business instead of in it, you may need to get back into a CEO mindset. Sometimes we can look back on the last month, quarter, or even the year to date and wonder why we haven't achieved as much as we set out to. It's so easy to slip into an employee mindset without even noticing. So if that's you, today I'm sharing some super practical ways that you can shift back into a CEO mindset especially heading into the busiest time of the year. Key points from this episode: The Quote That Changes Everything Signs You've Slipped Into Employee Mindset The Power of Time Tracking Create a Protected CEO Work Block Managing Your Team Without Getting Sucked Into Employee Work Expand Your Perspective Beyond Food Blogging Your CEO Mindset Challenge Why This Matters Now More Than Ever Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: If you've been treating your welcome email sequence like an afterthought—something you'll "get to eventually"—I have news for you: you're missing out on the single best opportunity to build real connection with your subscribers. In a world where AI-generated content is everywhere and food bloggers are competing for attention like never before, your welcome sequence isn't just nice to have. It's your brand hub, your first impression, and quite possibly the most important automated piece of your email marketing strategy. Email marketing strategist Allea Grummert recently broke down exactly why welcome sequences matter so much right now, and how to create one that actually differentiates you from every other food blogger out there. Here's what you need to know. About Allea: Owner of Duett, Allea Grummert is an email marketing strategist, copywriter and tech expert who helps bloggers and content creators make a lasting first impression through automated welcome & nurture sequences. She helps her clients build intentional email strategies that engage readers, build brand loyalty and optimize conversions for sales and site traffic. Allea is the host of the Happy Subscribers podcast, holds the coveted spot as the email marketing industry expert for the Food Blogger Pro membership community, is a Recommended Expert through NerdPress, a trusted Mediavine Partner and recognized as a Kit Approved Expert. Key points we discuss in this episode: The Wake-Up Call: Your Subscribers Don't Know You What Makes a Welcome Sequence Your "Brand Hub" How Welcome Sequences Combat AI and Information Overload What Actually Goes in a Welcome Sequence? The One Thing That Changes Everything: A Welcome Video Handling Transactional Subscribers (Print Pass, Creator Network, Save This Recipe) Your List Size Doesn't Matter (Your Engagement Does) The Bottom Line: Your Welcome Sequence Matters More Than You Think Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: AI tools have revolutionized content creation workflows, but many bloggers still struggle with how to implement them effectively without losing their authentic voice. Aleka, creator of Learn with Aleka, shares her five-stage framework for using AI tools like ChatGPT and Claude to streamline everything from keyword research to content repurposing. She explains how AI has helped her break free from the monotonous blog post structures that were making all food content sound the same, while cutting her writing time in half. You'll discover specific prompts for generating SEO-optimized outlines, uncovering content gaps your competitors are missing, and turning one blog post into multiple pieces of content across different channels. About Aleka: Aleka Shunk is an educator, course creator, and former middle school teacher who specializes in helping bloggers master keyword research to increase traffic and revenue. She is the founder of 'Learn With Aleka', Formally 'Keywords With Aleka', which is a suite of SEO-focused courses that provide clear, actionable strategies for ranking higher on Google, tracking keywords and using AI to blog smarter. Drawing on over a decade of experience in education and content creation, Aleka has taught thousands of bloggers how to identify high-value keywords, optimize existing content, and create posts that consistently attract the right audience. When she's not teaching or creating content, Aleka enjoys cooking, entertaining, and spending time with her husband and two sons in Florida. Key points we discuss in this episode: The Pre-AI Content Creation Struggle A 5-Stage Framework for AI-Powered Content Creation The Real-World Impact: From 3 Hours to 90 Minutes Smart Prompting Strategies That Actually Work Starting Small: Where to Begin Beyond Content Creation: Other AI Applications The Voice Mode Game-Changer Maintaining Your Authentic Voice The Future of Content Creation Getting Started Today Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: Q4 is about to bring you the biggest influx of new visitors all year. These aren't your regular readers - they're people discovering you for the first time through holiday recipe searches. This is your chance to turn one-time visitors into loyal followers, but only if your personal brand is ready to shine. Today we're talking about how to make sure your personality comes through when it matters most. Key points I'll cover in this episode: The Q4 Traffic Surge: Your Biggest Opportunity of the Year The Personality Gap That's Killing Your Conversions Your Brand Voice: The Bridge Between Platforms Strategic Ways to Infuse Your Brand Into Q4 Content The Q4 Content Audit: Your Action Plan Small Changes, Big Impact Making This Quarter Count Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Send Katie a Text Message!! If you've ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.In this week's Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm your profit margins, dilute your brand, and erode your confidence as a designer.Check out the full show notes and other resources at https://successbydesign.coach/podcast/b/the-hidden-costs-of-discounting-your-interior-design-servicesConnect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.
Engel & Cabrera Present Boroughs & 'Burbs, the Real Estate Review
In Episode 196 of Boroughs & Burbs, hosts John Engel and Roberto Cabrera sit down with Jonathan Tuttle and Alec McElhinny of Land Play to explore why flex space development has become one of the fastest-growing segments in commercial real estate. Jonathan and Alec share how these multi-use properties—blending warehouse, office, and retail—are transforming communities while delivering strong ROI for investors. They explain how macroeconomic and demographic shifts are fueling demand, what metrics they analyze when evaluating a site, and why municipalities are embracing this hybrid model. You'll hear practical insights on: The tenant mix that drives sustainable returns, from small businesses to larger corporate users. How zoning laws, municipal incentives, and financing structures are shaping flex space projects. The role of modular construction and ESG principles in keeping developments cost-effective and future-proof. Why underserved markets present some of the biggest growth opportunities over the next five years. Whether you're an investor, developer, or business owner, this episode offers a masterclass in adaptive commercial real estate strategy.
Do you struggle with billing your design services—or even asking to be paid at all?In this episode of the Interior Design Business Podcast, I'm diving deep into why charging what you're worth is so hard—and what to do about it. From emotional blocks to inherited beliefs, this issue is more than a numbers problem. It's about boundaries, mindset, and reclaiming your value as a design professional.If you've ever overdelivered without billing for it, or felt paralyzed when it's time to send an invoice, this episode will show you a new way forward. I'll share practical insights and real-world strategies for transforming your billing process—and your self-worth.In this episode, I cover:The emotional and historical roots of underchargingWhy designers consistently overdeliver (and don't get paid for it)How to stop self-sabotaging your invoicesA proven “hack” to simplify pricing and eliminate billing guiltShow notes are available at interiordesignbusinessacademy.comFollow us on Facebook: facebook.com/InteriorDesignBusinessAcademyFollow us on Instagram: instagram.com/interiordesignbusinessacademy
In this episode: Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrilled with? Today I'm talking with Melodee Fiske from Pretty Focused, and she's completely changing the game when it comes to food photography for bloggers. You'll learn if you're spending too much time editing photos, overthinking your styling and she'll teach you how to shift your mindset from stressful photoshoots to streamlined. If you've been overthinking your food photography or feeling stuck in a rut, this conversation is going to be so helpful for you. Key points I'll cover in this episode: The Recipe is Always the Hero Simplify Your Styling Approach Master the "Oven to Served" Method Lighting and Composition Trump Styling The Tutorial-Based Photography Mindset Streamline Your Photo Shoot Process Common Angles and When to Use Them The Value is in the Variety Melodee Fiske is a food photography educator and founder of Pretty Focused, where she has helped thousands turn their passion into profitable, work-from-home businesses. As a former teacher and full-time photographer, she built her own dream career and now teaches others how to do the same. They have recently launched a brand-new edition of Pretty Focused and this time, its built specifically for food bloggers. It's designed to help bloggers take better photos of their own recipes using the camera they already have. Whether they just getting started or have been blogging for years, they are going to love hearing how this new program can help them save time, build confidence, and elevate their content. Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Have you heard the rumours that high-ticket is ☠️?Rumours they are, indeed.Clients are absolutely still investing in high-ticket design packages (both web and branding) that range from 5k, 10k, 20k, 30k +. And to learn about how to structure high-ticket packages and how to sell them, I'm pumped to bring Kenzi Green and Maris Burgett of thebriefcollective.com on the podcast!They work exclusively with brand and web designers to help offer and sell their high-ticket offers so they're a great resource to learn from about what's working (and selling) TODAY in high-ticket world.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/389
In this episode: If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engaging on social media and building your email list, but you're not seeing your brand grow, this episode is for you. The real difference between staying stuck and growth is actually more about your personal brand than it is about your fonts or your colors that you choose. Today we're tackling 3 branding mistakes that are blocking the connections you need to grow. The 3 Mistakes we'll cover in this episode are: Thinking Your Logo IS Your Brand Showing Up Differently on Social Media VS Your Website Hiding Behind Your Blog Instead of Building a Personal Brand Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: Here's the truth nobody talks about: a beautiful website doesn't automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we're diving into 3 design mistakes that look harmless but are actually costing you readers and traffic over time. The 3 Mistakes we'll cover in this episode are: Your Homepage Fails the 3-Second Test Your Categories Are Confusing Google (And Your Readers) Your Homepage Is Just a Blog Feed Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: When was the last time you actually looked at your recipe index page? If you're like most food bloggers, it's probably been a while – and there's a good chance it's not doing what you think it should be doing. Your recipe index might be one of the most misunderstood pages on your entire website. Many food bloggers treat it like a traditional recipe box, trying to catalog every single recipe they've ever created. But here's the thing: that approach is actually working against you, both for your readers and for Google. If your recipe index feels overwhelming, confusing, or just plain ineffective, you're not alone. Today we're going to break down exactly what your recipe index should be doing and give you three simple changes that will make this page work harder for your blog. Key Points in this episode: The truth about recipe indexes (it's not what you think!) Focus on categories, not individual recipes Make it easy for users to actually find what they want Putting it all together: Your Recipe Index Action Plan The Bottom Line: Simple wins Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day. Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you'll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef. Key Points in this episode: The Great Transition: From Maker to Manager Starting your delegation journey Advanced Delegation: The Art of Intentional Ignorance The philosophy that changes everything Practical tips for daily improvement Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
You can be the best designer on the planet—if your offer is limited, your income will be too. I see it all the time. Talented designers stuck at $1K projects because they're only offering a logo or a brand board. But the clients who pay $10K? They're not hiring someone to make things look nice. They're hiring someone who can lead.In this episode, I'll walk you through three high-value services you can add right now—without hiring a team or reinventing your business. These aren't fluff. They're the exact services that helped me go from $65 logos to $10K packages… and they can do the same for you.You will learn:Why high-paying clients look for more than just visualsThe top 3 services that attract premium clients (and how to add them)How to increase your rates without doing more workHow to combine services into irresistible offersWhat to do if you don't want to do it all yourselfGrab your coffee, your notes, and let's build a more profitable offer together.And if you want to start offering web design without dealing with code or tech stress, check out Wix Studio. It's built for designers like you who want to keep full creative control and add more value for their clients.Aventive Academy's Resources:$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Mockup Magic: https://aventiveacademy.com/mockup-magic/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In this episode of the Dear Alice Podcast, we sit down with the founder of Homeworthy, the wildly popular YouTube and digital series that takes viewers inside the most beautiful and personality-packed homes. Alison Kenworthy shares how she transitioned from a career in television news to launching a platform that's become a go-to for design lovers, home tour fans, and anyone who believes every home has a story. 03:12 How Homeworthy Got Started 08:05 The First Homeworthy Episode 09:54 Meeting Incredible People 11:26 How Do You Choose The Homes? 16:22 Why Do People Love Homeworthy? 23:55 Favorite Episodes 30:50 Biggest Challenges 33:20 What Is Luxury To You? Shop Alice Lane: https://alicelanehome.com/ Sign up for our insider rewards program and get 10% off your next purchase: https://alicelanehome.com/pages/insider-program Learn about our Design Services: https://alicelanehome.com/pages/home-furnishing-design Check out Homeworthy! YouTube: https://www.youtube.com/@Homeworthy/videos Website: https://homeworthy.com/
In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best strategy today. Whether you're just starting out or you've been blogging for years, these nine strategies can help you build a more sustainable, profitable, and engaging food blog that truly connects with your audience. Listen along as I share my honest take on what I'd do differently if I were starting a food blog from scratch today! The 9 points I discuss: Start on self-hosted WordPress from day one Build your audience with strategic opt-ins Email your list consistently and more often Focus on video content Connect with your audience and understand their pain points Create a system for maintaining content updates Hire out writing sooner Build multiple revenue streams from the beginning Build authority through podcasting or YouTube Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You're not alone.Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.See the show notes and resources athttps://successbydesign.coach/podcast/b/packing-and-pricing-for-high-end-interior-design-clientsSnap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book. Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite This podcast is brought to you in partnership with Leah Bryant Co.
In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email audiences to implementing marketing that connects rather than sells. Vine Podcast Exclusive! Get your FREE Digital Product Income Calculator from Emily today! Key Points: Why digital products matter for food bloggers now What are we talking about when we say "digital products"? The 3 reasons your digital product launch didn't succeed Digital products as an evolution, not a one-time effort Be bold and try again Related Episodes: EP 175: Exact Steps to Create a Digital Product ASAP EP 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode of the Road to Growth podcast, we are pleased to introduce you to Bradley Girard. As an award-winning Creative Director and Consultant with over 30 years of experience in B2B, B2C, and nonprofit sectors. He excels at helping small start-ups and mid-sized companies elevate their brands. He focus on fostering collaboration with his clients to achieve their organizational goals. He has a strong background in graphic design, photography, podcasting, video production, and marketing. Throughout his diverse client portfolio, He take pride in understanding and translating the client's vision into the appropriate medium. From his early days as a freelance designer to building a successful boutique agency staffed with talented creative professionals, He has consistently upheld strong business ethics. Quality, flexibility, and uncompromising craftsmanship are the foundations of long-term business relationships. He has collaborated with notable clients, including the San Francisco 49ers, Del Taco, Quiksilver, Toshiba, Verio Healthcare, Mandy Li Collection, CPS Insurance, The Irvine Company, Oceanside Glasstile, Ladera Ranch Magazine, and GISH Biomedical. He firmly believe that to prosper professionally, one must challenge oneself by stepping outside of one's comfort zone and taking on projects that promote growth and expand knowledge. He is confident in his ability to manage any project that comes his way, even outside his current expertise. His skills extend across various mediums, including print, advertising, publishing, display, online media, trade shows, photography, and podcasting. One of his proudest achievements was developing the brand and identity of The Rippel Foundation from the ground up. He has won 14 international design, print, and marketing awards and has been featured in industry blogs and the HOW Design Promotion Issue. Learn more and connect with Bradley Girard by visiting him on Website: https://www.bgsconnect.com/ LinkedIn: https://www.linkedin.com/in/bradleygirard/ Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber If you are looking to be a Guest on Podcasts please click below https://kitcaster.com/rtg/ For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ************************************************************ Sponsor = www.MelodyClouds.com
The Confession: "When i have client calls, I price the project based on how annoying I think client is going to be during the process"This episode dives into why pricing should never be personal, how to protect your creativity without guessing someone's vibe, and what to do instead of adjusting your rates out of fear.Ready to share your story, opinions or those questions you feel like you can't ask? Submit it hereFollow Robin on Instagram hereFollow the Podcast Instagram hereGet The Newsletter, Templates & Design Freebies hereEnjoying the podcast? Please drop a quick review! It helps more creatives find it!
In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand. Today we're talking about how your website should support your personal brand - the element that truly sets you apart in a crowded niche of food bloggers. Key Points: What is your personal brand (and why does it matter)? The About Page: Your brand's foundation Bridging the Gap: Aligning your website with your social media persona Weaving your story throughout your content The power of consistency & regular audits Your Challenge: Conduct a personal brand audit Related Episodes: EP 199: Risk Proof Your Business Through Personal Branding Related content: See how we can help you refine your personal brand! The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche! Key Points: Why traditional SEO advice falls short for food bloggers Building a long-term brand strategy (not just content) The 75/25 Rule for Content Planning Building topical authority through strategic content Balancing new content vs. updating existing posts Practical tools for implementing this approach Moving Forward: A Balanced Approach to SEO Related Episodes: EP 154: 5 Ways to Boost Your SEO This Year EP 207: SEO Still Matters in 2025 with Carl Ross Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
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In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If you're tired of feeling like you are spinning your wheels, this episode will help you determine and focus on the things that move the needle forward for your food blog. Key Points: The Emotional Decision Trap Data points you should be tracking Creating a framework for data-based decisions Combining emotion and data for smart decisions When to hire help Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Do you feel like clients are taking over your design process? Struggling with pricing conversations and setting boundaries? In this episode of Interior Design Business, I'm diving into the key strategy that keeps you in control—making clear, confident offers.I'll reveal why many designers get stuck in undercharging and scope creep, and how to position yourself as a design professional (not a personal shopper). You'll learn how to separate your design fees from purchasing, create irresistible offers, and ensure you're always paid fairly. Plus, I'll share the mindset shift that will transform how clients see your value—and why they'll say “yes” to your proposals without hesitation.In this episode, we cover:✅ Why making unclear offers puts you at risk of clients taking over
Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we're diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I'm so glad you're here. Because building a business by design doesn't happen by accident. Let's get started! What We Cover in This Episode: Why not having a portfolio isn't the roadblock you think it is How to create an impactful online presence even without professional project photos The power of mood boards, vignettes, and renderings to showcase your style Using blog content and social media to build authority and trust Smart strategies for networking and building connections that lead to clients How to confidently communicate your expertise, even as a newer designer Not having a portfolio is not the deal-breaker you might think it is. There are plenty of ways to showcase your expertise, build trust with potential clients, and get hired without a ton of polished project photos. Whether it's through strategic content, networking, or simply showing up with confidence, you can market yourself successfully at any stage of your business. If today's episode resonated with you, share it with a fellow designer who needs this encouragement! And don't forget—DM me on Instagram at @designedforthecreativemind if you have a topic or question you'd love for me to cover in a future episode. I'd love to hear from you! Success doesn't happen by chance—it happens by design. Keep designing your business with intention, and if you ever need support, my coaching and mentorship programs are here to help. You've got this! Until next time, make it a great day! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
I teased about this recently on my social media and got a HUGE response which tells me…you're pumped to see Chris Do on The Web Design Business Podcast and I'm pumped to share our full conversation with you!Chris is known for helping web designers charge their worth, price value over time, get higher-paying clients, how to negotiate during a sales call and how to price for the life you want to live and somehow, we covered all of that and more in our very fast hour together.Enjoy the full convo and head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/368P.S. Did you know? Web Designer Pro members got early access to this conversation, completely unedited – it's just another reason to join WDP as you get access to the private Pro Podcast feed no matter what tier you're on! Become a member today at webdesignerpro.comHead to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/368
In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content that not only performs well but keeps you creatively energized. Key Points: The Wake-Up Call The power of personal connection Creating a sustainable content strategy Instagram trends for 2025 and beyond The path forward Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes your content unique. Key Points: Ethical AI implementation for food bloggers Streamlining content creation with AI Leveraging AI for analytics and growth Additional AI applications for food bloggers Embracing the future of food blogging Exclusive Offer! Receive 50% OFF Hanelore's ebook "AI for Food Bloggers!" Click the link below and enter discount code VINEPODCAST at checkout! AI for Food Bloggers Deal Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Ready to share your story, opinions or those questions you feel like you can't ask? Submit your creative confession here — https://www.cognitoforms.com/brandyourbrain1/brandyourbraincreativeconfessionsform Sign up for the designer newsletter for all guts no jargon social media advice, tips and entrepreneur stories to your inbox (& you'll gain access to a vault full of freebies which is pretty cool imo) — *https://brandsbyrobin.myflodesk.com/peihdth3lu* Podcast Instagram — https://www.instagram.com/brandyourbrain Robin's Instagram — https://www.instagram.com/brandsbyrobin/ Work with Me — https://brandsbyrobin.com/services Don't forget to rate the podcast, and hit the follow to keep up with new episodes.
In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I'm chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You'll hear what she experienced instead of massive follower growth like you might expect! Whether you're feeling disconnected from your audience or stuck in a content rut, you'll learn practical strategies for how to break through those challenges without burning out. Key Points: The Challenge: Going all in Breaking free from perfectionism Unexpected results Building authentic connections Content creation tips The power of consistency Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Selling doesn't have to feel pushy or uncomfortable. In this episode of The Profitable Graphic Designer Podcast, I'm breaking down the psychological tricks that make selling design services feel natural. From building trust to framing your services as solutions, these strategies will help you connect with clients and inspire confidence without feeling like you're forcing the sale. You will learn: How to build trust using authority and social proof. Why framing your services as solutions makes all the difference. Ways to use scarcity and urgency ethically to motivate clients. How reciprocity and thoughtful listening can create meaningful connections. Strategies to refine your sales process and close more deals confidently. Take notes and learn how to guide clients toward choosing you, effortlessly! Aventive Academy's Resources: Mockup Magic: https://aventiveacademy.com/mockup-magic/ $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance! Key Points: Core web vitals deep dive Common technical issues Advanced technical SEO Future-proofing your site Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
You've never heard this on the Show before... I'm referring to a design tool that most people disregard, even laugh about when they first hear about it. They say it's childish, something you can't take seriously in a professional context. But as you'll hear in today's conversation, this tool holds immense power. Not only that, it helps you better align with your true self and what you truly want to contribute to the world. And the best thing? You already have this tool in your possession. We all do. So, what is this magical tool? It's your dreams. Now, I know what you're thinking. Dreams, really?! But hear me out, it's actually not that crazy. Why do we always talk about design thinking and design doing, and not about design dreaming? If anything, I'd argue that the times we live in demand we dream more to envision a better future. Our amazing guest, Courtney Morgan, helps us tap into the power of our dreams. She shares practical examples of the power of collective dreaming. We address the misconceptions around dreaming and discuss how to get people to tap into and share their dreams in a design process. You'll notice that the conversation doesn't begin with dreams, but we naturally gravitate in that direction and fall down the rabbit hole. So, if you want to go beyond the usual design tools and methods and tap into something truly transformative... make sure you don't miss this episode. A simple practice to become more aware of your dreams is to start writing them down. This is what I've incorporated into my morning routine. Very curious to see what effects this will have in a few months. Enjoy and keep making a positive impact. ~ Marc --- [ 1. GUIDE ] --- 00:00 Welcome to episode 219 03:30 Defining "one percent" 05:00 Focus of the 1% 13:00 Non-profit & community 13:50 Importance of lived experiences in work 17:00 Building trust first 18:30 What happens with lack of trust 21:30 Designer vs Community member role 24:00 A "World Creator" role 26:30 5 years ago vs today 30:30 What is efficiency? 33:00 What does good look like 34:30 Patience and her son 36:30 The role of dreaming 39:00 Courtney's dream 41:00 How we can become better dreamers 43:30 Prejudice against collective dreaming 47:30 Unsurppressing dreams 54:00 Advice she wished someone told her 59:30 Question to ponder --- [ 2. LINKS ] --- https://www.linkedin.com/in/courtney-morgan-associate-aia-noma Website: https://www.thescrd.com/ --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. https://servicedesignshow.com/circle
In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers. Key Points: The evolution of Pinterest Current strategy deep dive Future-proofing your Pinterest strategy Related content: Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year! Key Points: Time tracking & time blocking Embracing a CEO mindset Protecting the asset in your business Taking time to experiment Related content: Sign up for my Blogger Playbook course today! Get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Two other episodes you might want to check out:Mastering Wedding Planning: Vendor Etiquette, Logistics, Design Tips, and Stress ManagementHow to Launch Your Wedding Planning Empire: From Digital Footprints to First Clients and BeyondShare your thoughts on this episode over on Instagram! What do you think?! Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group. This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started. If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.
Wingnut Social: The Interior Design Business and Marketing Podcast
What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!" ***
We are thrilled to share a detailed explanation of our design services and how our process works. In the interior design industry, there is no one-size-fits-all approach. In this episode we walk you through both our Full-Service Design and Designer-for-A-Day services. Watch the full episode on YouTube: https://bit.ly/InsideDesignYouTube Listen to today's episode here: https://spoti.fi/3I46Lve or wherever you get your podcasts. SPONSOR Norwalk Furniture – Norwalk builds heirloom quality furniture rather than landfill quality furniture. You know what that is called? Sustainable! Doing their part to create healthy homes and environments is a core principle of Norwalk and we want to be a part of that. Unlike many other manufacturers, Norwalk has a particularly fabulous array of patterns and bright, fun fabrics to partner with performance fabrics, leathers and textures like boucle and velvet. If you are in the Trade, you really should be sourcing Norwalk Furniture. Check out their website – norwalkfurniture.com and especially their 360-Design tool to help visualize pieces. KEY TAKEAWAYS 1. Our initial consultation is a working meeting full of valuable information and collaborative brainstorming that is the start of a beautiful relationship. 2. Taking care of damages and issues related to furniture is almost a fulltime job but never anything that the client has to worry about! 3. Our concierge Designer for a Day service was created as an option to our full-service design and has been a home run for seven years running. ANNOUNCEMENTHigh Point Insider's Tour • The tour is FREE, but participants are responsible for their travel and hotel arrangements. • All participants for the Full Day Tour must be able to attend on Saturday, October 26 from 8:30AM - 6:00PM to qualify for the Insider's Tour. Partial-day participation for Full Day tours is not available so please make your travel plans accordingly or you'll forfeit your spot on the Tour if unable to participate from 8:30AM - 6:00PM. If you would like to have breakfast, then please be at the designated showroom by 8:00AM. • All participants on the Tour must apply and be approved to join the Tour. • No more than two people from the same company can participate on a single Tour. • If two are attending from the same company, each person must apply and submit a form. • Application deadline is October 16, 2024, 5PM but note that all Tours fill up quickly, so we encourage you to apply early to secure a spot with your requested Tour Guide. ****Avoid being waitlisted for your requested Tour -- Apply Now! **** https://www.highpointmarket.org/InsidersTour KANDRAC & KOLE BIO Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US. Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy. In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024. Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala. FUNNY QUOTE “Once I started spending my own money, I realized my mom was right, we do have food at home.” SERIOUS QUOTE “Smiling attracts positivity, meditating attracts clarity, exercising attracts energy, learning attracts progress, staying calm attracts peace, and setting goals attracts success.” A special thank you to our team – Russ Riba with Podcast Studio Network (https://www.podcaststudionetwork.com) who handles our production and engineering services and to Gayle Mahoney of Gayle Mahoney Branding & Design (www.gaylemahoney.net) for post-production and marketing of the podcast and making sure all information goes out to social media! https://www.facebook.com/kandracandkole/ https://www.instagram.com/kandrackole/ ? https://twitter.com/KandracKole https://www.pinterest.com/kandrackole/ https://www.kandrac-kole.com/
In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you've ever wondered what exactly semi-custom means and whether it's right for you, this episode is for you. I'll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether it's a good fit for you or it isn't. Let's jump in. Key Points: What does semi-custom mean? What about our approach is sem-custom? Which parts of your project are custom? Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Wingnut Social: The Interior Design Business and Marketing Podcast
Is there a particular design style that you love creating, but you're hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today's guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that's hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space. The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client's unique personality and sensibility into their home's aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member. ***
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