Unforgettable Online Marketing

This episode is for everyone: perfectionists and non-perfectionists.⁣ ⁣I've found that when entrepreneurs are stuck with their marketing or they spend a lot more time than they'd like to on their marketing, it's most likely because of perfectionist behaviors. You may be surprised to hear what constitutes a "perfectionist behavior." Once you're aware of how striving for perfection is sabotaging your business, then you can begin shifting how you do your work so you can reach your goals with less effort (overall) and more quickly.⁣ ⁣View the shownotes at http://unforgettableonlinemarketing.com/31

Many entrepreneurs use tactics in their online marketing and business growth that are considered “short term” tactics. These are tactics that may work initially but are not sustainable. As your target market and business evolve, you’ll need to pivot and change what you’re doing. This creates more work for you in the future which is obviously less than ideal because it’s unproductive and inefficient. This is a great conversation that explains the connection between marketing and sales.Reuben Dreiger is a purpose-driven business coach who has grown his business to over 6 figures and has helped over 400 entrepreneurs successfully transition to the online space.In this episode, Reuben Dreiger introduces us to The Loop Method; his system to grow your audience of ideal clients and convert them into paying clients that is sustainable and proven to have long term success. We also dive into ways some entrepreneurs sabotage themselves and how you can keep from becoming a big roadblock in your business.View the full shownotes at http://unforgettableonlinemarketing.com/30HIGHLIGHTS[4:32] What is “value?” What does it mean to “give value?”[11:02] An intro to the Loop Method[14:25] Step 1: Understand and find your ideal client[16:20] Metrics to pay attention to[18:30] Step 2: Get your ideal client to take small steps with you[20:42] Step 3: Build relationships with qualified leads[25:53] Why you should give away all of your information for free[29:22] Step 4: The sales process[36:12] The Alter Ego Effect by Todd Herman[41:21] First action you should take after listening to this episode

Not enough people on social media consider how to really connect with them. Social media isn’t like traditional advertising where you’re just speaking at the masses. With social media, you’re speaking WITH them. It’s social. When you treat your audience like a community and speak to them that way, they’ll become bigger fans and you’ll attract more people.Stacey Nachajski is an Instagram expert who is sharing her best strategies to better engage with your audience. If Instagram isn’t a platform you are focusing on, I still highly recommend listening to this episode because the theories can be applied to all of your online marketing.HIGHLIGHTS[9:23] Strategy 1: Hashtags, how to find them, and how to use them[16:27] Strategy 2: Engage with other accounts[17:34] It’s not a bad thing to remind people to look at your account[21:32] Advice for people who are nervous or fearful about engaging with other accounts[27:12] Strategy 3: Using Stories, IGTV, and Highlights[32:15] Asking for engagement[35:40] The first action the listeners should take after listening to this episodeView the full shownotes at http://unforgettableonlinemarketing.com/29

If you are a creator, you probably have experienced or will experience Creator’s Block. You really want to serve your audience and build your brand but you are drawing a blank. You have no idea what to talk about.However, I know for a fact you DO know what to talk about. You just need to overcome Creator’s Block which is pretty easy to do. As someone who has drawn a blank many times, I have a system I use to put me in a creative space that also keeps my content organized so I’m working as effectively and efficiently as possible. In this episode, I share what that system is and how you can make it your own! This system is especially useful for those who have ever been stuck with content creation, dislike content creation, or struggle with consistency.HIGHLIGHTS[1:18] The story that inspired this episode[4:27] The two parts to this episode[5:04] Themes and categories, values and beliefs, and your ideal client[9:55] The 4-part system to organize and manage your content[10:38] Your brain dump document[13:09] Your content libraryView the full shownotes at http://unforgettableonlinemarketing.com/28

Extroverts and introverts behave and communicate differently. The success of your online marketing depends on whether your strategy honors your natural energy and communication style. Unfortunately, many of the top strategies being taught by industry experts are extroverted strategies which don’t work for introverted people.Veronica Pullen helps introverted coaches generate leads on Facebook without having to act like an extrovert. In this episode, she shows us the difference between introverted and extroverted social media marketing, how to recognize your instinctive communication style, and how to leverage it to build an audience of raving fans.Highlights[4:28] The difference between introverts and extroverts and how they behave online [10:41] What extrovert marketing teaches vs what Veronica teaches (introvert marketing) [11:04] The introvert marketing strategy [13:48] Optimizing your Facebook profile [16:56] What to do if you don’t want to post at allView the full shownotes at http://unforgettableonlinemarketing.com/27

Wouldn’t it be awesome if your content just EXPLODED with more views and comments than you’ve ever gotten before? What’s cool is that anybody has the potential to create viral content. It’s not as hard as you would think. This episode features Jamie Nudelman, a viral content expert. He’s sharing with us how to create content with the potential to go viral, what to do when it goes viral, and how to leverage the experience so you can make it happen again!View the full shownotes at http://unforgettableonlinemarketing.com/26

These three truths are ones you need to hear if you are feeling overwhelmed, stuck in perfectionism, constantly comparing yourself to others and feeling down, and simply not taking action.Open your mind and heart. Understand these truths and take them with you when you strategize, create content, and engage with your audience. Only then will you feel in alignment with what you are doing online, feel at peace, and create the success and the results you want.View the full shownotes at http://unforgettableonlinemarketing.com/25

When one thinks of social media marketing, they mostly think about content strategy: what to post, when to post it, how to post it, strategies to grow and engage your audience, etc. But something a lot of entrepreneurs don’t even think about is the power of one-on-one connection through social media. There is a lot of magic to be created in your inbox.In this episode, Shana Browne shares her genius around direct message (DM) strategy. You will learn the different ways you can grow your brand with DMs and how to build real relationships.But there’s a delicate art and science to it. It can very easily and quickly go south. That’s why you need to be very intentional and strategic about doing it in a way that is likely to be well-received by the person on the other end and in a way that it feels good to everyone. Shana teaches us how to do exactly that!View the full shownotes at http://unforgettableonlinemarketing/24

Speaking on podcasts is one of the fastest and most effective ways to grow your audience and influence online. When you are doing is showing up in front of a warm audience and showcasing your expertise. This audience is “warm” because the host is essentially giving you their stamp of approval. The audience is much more likely to listen to you and become a fan of yours.Our guest today, Kelly Glover, has over 18 years of experience in media and talent management. She is the founder of The Talent Squad, a company that helps people get booked on podcasts. In this episode, she teaches us why guest podcasting is so powerful, what you need in order to get started, how anyone can get booked regardless of their level of experience, and tips on how to booked.View the full shownotes at http://unforgettableonlinemarketing.com/23

The success of your online marketing depends on the quality of your audience. But audiences aren’t created out of thin air. You need to do the work and very strategically, too. This episode is amazing for entrepreneurs who want to grow a community of people they care about but don’t have a lot of money or resources.Katya Varbanova, a viral marketing expert, shares how she grew her audience organically from nothing with very limited resources and how you can do the same. She also shares how you can build and leverage relationships with not only the people who are following you but also influencers in your industry and complementary industries.View the full shownotes at http://unforgettableonlinemarketing.com/22

In 2018, Facebook announced they’re not going to show Pages in our newsfeeds as much anymore. Many entrepreneurs have noticed their Page reach decreasing dramatically. So naturally, you may be wondering if it’s worth it to continue marketing on Facebook.The answer is yes! We should continue because Facebook is not dead. All that’s changed are best practices. What worked years ago won’t work today.In this episode, Ed Troxell shares why he believes all entrepreneurs should have an active business page, what it takes to be effective with Facebook marketing in 2020, and how to increase your organic reach.View the full shownotes at http://unforgettableonlinemarketing.com/21

Social media presences, even super active ones, can go stale. By “stale,” I mean things have gotten boring. Your engagement may have gone down or plateaued. You and/or your audience is just tired of the same-old same-old. It happens to many people and it’s nothing to be ashamed about. But hope is not lost. In this episode, I share 5 simple ways you can shake up your social media presence.Click here to go to the Facebook group: http://unforgettableonlinemarketing.com/fbgroupView the shownotes at http://unforgettableonlinemarketing.com/20

You know your ideal client, what they want, and what they need. But to really speak to their hearts, you need to speak in their language, which means you need to be intentional with your messaging. In this episode, our guest Courtney Chaal, copywriting and messaging expert, shares her signature method of identifying your ideal client’s language and how you can use it in your marketing.View the full shownotes at http://unforgettableonlinemarketing.com/19

Every business with a strong online presence is strong in their content marketing. Content marketing can be time consuming but with the right systems and strategy, you can create more content in less time than it would take for someone without systems and strategy.You’ve probably seen a lot of different systems for doing your content marketing. Everyone has their own system because every person is different in how they work. Crystal Statskey, my project manager who helps with Envivo’s content marketing, has a system that I know will streamline your content creation process. It’s not complicated and is pretty universal which means you can easily add it to your own system to increase your efficiency. If you like repurposing content, then you’ll like this episode because we discuss that as well!View the full shownotes at http://unforgettableonlinemarketing.com/18

Content creation is not as easy as putting pen to paper (or fingers to keyboard.) We will come across roadblocks like not knowing what to talk about, not having enough time, lack of engagement, etc. Content marketing is not as simple as we would like it to be which means not everyone is a great success. But you can be successful!In this episode, I share what it means to be a successful content marketer, 6 habits content creators need to be successful, and some tips and tricks on how to implement these habits.View the full shownotes at http://unforgettableonlinemarketing.com/17

It’s so easy to start an online business now which is a good thing and a not-so-great thing. It’s amazing that so many talented and passionate people can impact more people on their terms. But that also means some markets are incredibly saturated.That doesn’t mean you should give up! The question is: what should you do to stand out in a saturated market and attract your ideal client like a magnet?Jessica Rodriguez is a multiple six-figure business owner who teaches coaches and consultants how to expand beyond a 1:1 business model to create more profit and impact in their business all while spending less hours in their business. She is in an incredibly saturated market and has learned exactly what you need to do to stand out to your perfect clients. In this episode, she teaches us how.View the full shownotes at http://unforgettableonlinemarketing.com/16

Livestreaming is so powerful for any entrepreneur. It's the deepest way we can connect with people virtually. They can see and hear us and we can engage with them right on the spot. It's the closest we can get to being with someone face-to-face online. This episode is for those coaches and consultants who have never done a Facebook Live before or have done a few but still consider themselves to be a "beginner." I cover mindset, some technical information, and best practices. After tuning into this episode, you'll be ready to confidently do your first (or next) Facebook Live!View the full shownotes at http://unforgettableonlinemarketing.com/15

With so many marketers out there telling you how to market your business online, it can get overwhelming. A lot of times, the information conflicts with one another. And sometimes, their wildly successful methods don’t feel right to you. So how do you market yourself in a way that feels good and is in alignment with your brand?Erin Newman, business and marketing mindset coach, and I discuss exactly what to do with all that information being thrown at you and how to craft a marketing strategy that feels good.View the full shownotes at http://unforgettableonlinemarketing.com/14

"What should I be doing to market my business online?" I hear this question SO much. I believe that all business owners should be doing some sort of content marketing. What type of content marketing you should do depends on the business. Tune into this episode to learn the 4 different questions to ask yourself to determine what content format is right for you.View the full shownotes (and the video) at http://unforgettableonlinemarketing.com/13

The internet has made becoming a business owner easier than EVER! This is a blessing and a curse. It’s a blessing because people who have important talents and passions aren’t restricted like they were before from making an impact. It’s a curse because many markets are saturated.Don't let a saturated market turn you off from running your business and marketing it to the best of your ability. What you need to focus on is making your brand UNFORGETTABLE..This episode features Angela Garcia of Soul Cove Creative. She specializes in creating captivating brands that help her clients stand out from the crowd and that positions them as an expert. She has quite an unforgettable online presence herself. In this episode, she shares exactly what the differences are between Unforgettable and Forgettable brands and what you can do to use what you already have inside to make yourself stand out to your ideal client.View the full shownotes at http://unforgettableonlinemarketing.com/12

You know I’m obsessed with the power of the web, especially social media. You can create so many opportunities for yourself personally and professionally using social media. Usually, people use Facebook profiles purely for casual and personal purposes. However, if leveraged properly, you can use your Facebook profile to network with others and grow and nurture a following of people who want to hear what you have to say. Tune into this episode if you want to do exactly that.View the full shownotes at http://unforgettableonlinemarketing.com/11

As a business owner, you have probably heard at least one person tell you you must have a website. BUT simply just having a website is not enough. You need to put a lot of thought into purposefully designing your website so it’s not only nice-looking and has information about your company on it, but so it also works FOR you. It should be generating leads for you consistently. If it’s not, then it’s just a (hopefully pretty-looking) brochure which isn’t totally useless, but not as effective as it could potentially be.Adam Cortez, digital marketer and founder of ARC Websites, is here to share what he knows to be the 3 characteristics of a website that consistently generates quality leads.View the full shownotes at https://unforgettableonlinemarketing.com/10

I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.But you might be getting stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.Regarding the latter, I want to say that you do have a LOT to talk about.Actually, I know that you are sitting on a goldmine of content.I’ll help you discover that goldmine and show you how you can take what you find there and recycle and repurpose it for the same platform or different platform (like a blog post, a video, or a social media post).View the full shownotes at http://unforgettableonlinemarketing.com/9

If you’re not showing up the way you want to or the way you know you NEED to, you need to listen to this episode. Jessica Hetherington is a sales and self-worth coach for female entrepreneurs and in this episode, we have a conversation about the real reason why you don’t have the following you need. You’ve probably heard it before: fear. Jessica shares her no-nonsense approach to fear and how we can identify what our fears are and how to overcome them so we can show up more powerfully online.View the full shownotes at http://unforgettableonlinemarketing.com/8

Social media is an amazing equalizer. Anyone can have a social media presence and reach hundreds of thousands, millions, billions of people and build a following of ideal clients. But it’s not easy to get in front of those people unless you’re strategic about it. In this episode, I describe four methods you can use to get in front of new followers and existing followers.View the full shownotes at http://unforgettableonlinemarketing.com/7

Let's be real, for most of us, what we offer in our businesses is not new or groundbreaking. There are other people who offer the same or very similar services. What makes your business different than the rest is your uniqueness and your unique way of providing your services.But people won't inherently get that. You need to be very intentional with your marketing and messaging. That is the only way people will understand what makes you unique and why they should give you a chance over the others.Gregory and Cox, founder of Be More Marketable, is a marketing and messaging genius. On this episode, she shares exactly what it takes to share your uniqueness with the world and how to stand out in a noisy marketplace. View the full shownotes at https://unforgettableonlinemarketing.com/6

Have you ever put your all into an online marketing strategy only for it to fall flat? It’s so disappointing. Now you wonder: “what do I next?” Do you never try that tactic again? Adjust it? How do you adjust it? In this episode, I answer that exact question.View the full shownotes at http://unforgettableonlinemarketing.com/5

Wonder how top influencers are able to post every day without fail? Two words: content library. If you want to consistently publish quality content on your social media, your blog, or anywhere else, you must get organized.In this episode, Jennifer Wegman of Insight Information Solutions shares with us the power of content libraries: 6 types of content every strong content library should have, how to create and manage one, and how to repurpose content so it’s fresh and useful each time you publish it.View the full shownotes at http://unforgettableonlinemarketing.com/4

If you’re a content creator, a blogger, or an aspiring blogger, you need to listen to this episode. You may be struggling to get people to actually read through your content or you may be looking to increase your readership. It’s not enough to just create content and hope people will read it. You need to be strategic about it. In this episode, I share tips on how to get people to click your post, read it, and stay engaged until the very end.View the full shownotes at http://unforgettableonlinemarketing.com/3

Everywhere you turn, there’s a training on how to use Facebook ads to get more Likes and to get more leads. But whatever about using Facebook ads to refine your message?In this episode with Eric Sharpe, founder of Digital Envy, we talk about how you can leverage Facebook ads to create a message that speaks directly to your target market. Eric also shares some tips for entrepreneurs who aren’t Facebook Ads experts who want to get started doing their own ads.View the full shownotes at http://unforgettableonlinemarketing.com/2

Welcome to Unforgettable Online Marketing! In this quick episode, I describe what this show is, who this is for, and what to expect.View the full shownotes at http://unforgettableonlinemarketing.com/1