Podcasts about agilesherpas

Join Collective 54 Member Andrea Fryrear, CEO and Co-Founder at AgileSherpas, to learn how to make growing revenues easier by implementing content driven inbound marketing. In this session you will learn what real content marketing is- why it works, how it is different than fake content marketing, how to engage an audience, create compelling content, use tech to scale, how content marketing scales a founder's impact exponentially, ways to convert time wasted creating thought leadership into time well spent generating revenue, and ways to get started. https://www.collective54.com

Today's topic is something I'm certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community. Today we're going to talk about Agile Marketing, and a recent report: The 6th annual State of Agile Marketing Report, by AgileSherpas and The Agile Marketing Alliance. There are a number of insights that should be interesting to all marketers and leaders.  To help me discuss this topic, I'd like to welcome Melissa Reeve, Principal Consultant at Agile Minds and Co-Founder of the Agile Marketing Alliance. RESOURCES State of Agile Marketing 2023 report: https://www.agilesherpas.com/blog/state-agile-marketing-2023 Agile Marketing Alliance website: https://www.agilemarketingalliance.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today's topic is something I'm certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community. Today we're going to talk about Agile Marketing, and a recent report: The 6th annual State of Agile Marketing Report, by AgileSherpas and The Agile Marketing Alliance. There are a number of insights that should be interesting to all marketers and leaders.  To help me discuss this topic, I'd like to welcome Melissa Reeve, Principal Consultant at Agile Minds and Co-Founder of the Agile Marketing Alliance. RESOURCES State of Agile Marketing 2023 report: https://www.agilesherpas.com/blog/state-agile-marketing-2023 Agile Marketing Alliance website: https://www.agilemarketingalliance.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Every first-time CEO is going to have imposter syndrome at first. It's a difficult task to go from working for someone else to being the boss. This is exactly what the CEO of AgileSherpas, Andrea Fryrearfelt when she transitioned from employee to CEO. Join Kendra as she talks to Andrea Fryrear about how she dealt with the imposter syndrome of being a first-time CEO. Discover how she grew her business and a few things she learned from her experience.Love the show? Subscribe, rate, review, & share! https://turningthecornerllc.com/podcast

Andrea explains the seven values of agile marketing and the philosophy behind AgileSherpas. She also shares how Eminem helped her become an entrepreneur.

"Do I have too many managers and not enough doers?" Find out in this episode of Appfire Presents: The Best Project Portfolio Management Show by Appfire. Andrea Fryrear of AgileSherpas joins Appfire's own Kerry O'Shea Gorgone to talk about how to tell if you have too many managers (SPOILER ALERT: you probably do). Andrea offers advice on rebalancing things so you can better support your "doers," the people executing on the work. Andrea Fryrear is co-founder of AgileSherpas and a leading global authority on agile marketing. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization. Website: https://www.agilesherpas.com LinkedIn: https://www.linkedin.com/in/afryrear About The Show: The BEST Project Portfolio Management Show by Appfire covers everything you ever wanted to know about PPM by talking with project management experts who've seen it all. And every episode is 10 minutes or less, so you can get back to changing the world, one project at a time. Appfire.com

Andrea Fryrear is the CEO and Co-founder of AgileSherpas, a bootstrapped multi-million dollar business that teaches marketers how to apply the Agile methodology to their unique profession. She is a leading authority on optimizing customer acquisition and retention processes. Andrea is also the author of two books on organizational agility and is an international speaker and trainer.

"I want to go agile: how do I start?" Find out in this episode of Appfire Presents: The Best Project Portfolio Management Show by Appfire. Andrea Fryrear of AgileSherpas joins Appfire's own Kerry O'Shea Gorgone to talk about how you can get started with agile project management at your organization (and why it's worth the effort). Andrea Fryrear is co-founder of AgileSherpas and a leading global authority on agile marketing. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including "Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization." Website: https://www.agilesherpas.com LinkedIn: https://www.linkedin.com/in/afryrear About The Show: The BEST Project Portfolio Management Show by Appfire covers everything you ever wanted to know about PPM by talking with project management experts who've seen it all. And every episode is 10 minutes or less, so you can get back to changing the world, one project at a time. Appfire.com

Years ago I was leading content marketing for a SaaS company, and my team was drowning. We couldn't keep up with the agile software development team, and I was tired of running from fire to fire. I convinced my boss to let me transform our marketing team into a proper agile marketing team, and I've been hooked ever since. After I wrote and spoke about that first transformation, I quickly began fielding requests from my fellow marketers to help them do the same. Eventually I left brand-side employment to co-found AgileSherpas and work full-time to transform the way marketers everywhere get work done. Since AgileSherpas was founded in 2017 we've helped over 2,500 marketers at dozens of organizations to move from high stress to high performance. We offer certifications in Agile Marketing Fundamentals (ICP-MKG) and Agile Marketing Leadership (ICP-LEA), as well as organizational design consulting for marketing leaders who want to recreate their teams from the ground up. Our experienced coaches guide new agile marketing teams through the early days of their journey and train internal agile leaders to help the changes stick. More details on how we work with marketing organizations is available at AgileSherpas.com. Most recently I've published my second book, Mastering Marketing Agility (masteringmarketingagility.com), which distills the learnings from 5 years of working with agile marketing teams into an entirely new framework called Rimarketing. The book shows you exactly how we implement this system with the teams we work with at AgileSherpas, offering a detailed roadmap for marketers looking for a better way to get things done. At this point I'm pretty much a professional agile marketing nerd, so if you're looking for someone to talk about marketing agility in any capacity, please don't hesitate to reach out. I'm an international keynote speaker and frequent webinar and podcast guest.

LifeBlood BRAND: We talked about what agile marketing is, how it's evolved over time, it's impact on tech and overall work culture, and how to get started implementing it with Andrea Fryrear, CoFounder and President of Agile Sherpas.  Listen to learn if incorporating the principles of agile marketing makes sense for your business!   For the Difference Making Tip, scan ahead to 12:43! You can learn more about Andrea at AgileSherpas.com, Facebook, Twitter, YouTube and LinkedIn. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or contact George at Contact@GeorgeGrombacher.com.

The future of marketing is agile. This past year, the number of firms that went agile surpassed the 50% mark. In this episode, George Brooks is joined by Andrea D. Fryrear, co-founder of AgileSherpas, to discuss how agile has found its place in the marketing world, and how organizations can prepare for the shift. 

Would you like to use your marketing team and resources more effectively? That's what this episode is all about. Welcome back to another episode of Monetization Nation with Andrea Fryrear, one of the leading agile marketing experts, and the author of Mastering Marketing Agility.  In the last episode, we discussed three core principles of agile marketing. In today's episode, we'll discuss 5 steps to implement agile marketing effectively.    1. Create Execution Teams   Agile marketing is all about collaboration, so to successfully implement it, we need to create execution teams.  “The execution teams are the people in the trenches. They're doing the work; they are responsible for delivering concrete stuff that makes up a marketing campaign. They're making emails, blog posts, landing pages, and social posts,” Andrea said. “They are ideally brought together with an important key purpose [and] reason to work together.”  Each team needs to have a core reason to be in the group together. Often, these groups are determined by the stages in the marketing funnel. For example, one execution team could be focused on demand generation while another could be focused on customer retention. Whatever the case, each team has a specific purpose that drives all of their activity.    All of the team members must learn how to work together efficiently. They should be setting goals together and making sure everyone in the group is on the same page. One way to do this is by constantly measuring their performance. Each team should have KPI measurement systems to help them stay on track with their goals.  “The [teams] work together every single day,” Andrea explained. “They're a unit—a real team that's driving towards these goals, and ideally, they have everything they need to be contained in their executive team to get work done so they're not dependent on a bunch of other groups. They are the people that are staying together and working on these high-level goals.” Within our teams, we need to distribute different roles. For example, there needs to be a team lead—someone taking all the meeting hits for the team. We have to trust that our team lead will represent our work and bring back what we need to know. It is not a hierarchy, it's different roles.  However, despite the different roles, it is very important to know what the bigger goals and objectives are, and focus on them.    2. Organize Strategy Groups   “A lot of agile [marketing] takes place at the team level,” Andrea said. “But in marketing, everybody's really interconnected. So whether you move to cross-functional teams or not, the teams rely heavily on one another to complete any kind of complex campaign or initiative.” A strategy group is made up of the leaders of the execution teams to make sure everyone is on the same page. They meet together up to five times a week to make sure their teams are aligned, consistent and moving in the same direction. The meeting makes sure there are no issues that go unresolved. They can also meet with other people such as stakeholders, people from sales, and clients who bring in a representation for their business to hear what's going on.  “[A strategy group] is not necessarily a solution or a feedback meeting. It's more of, ‘Are there any issues that everybody needs to be aware of? Are we about to do something that's going to derail everything you guys are working on?' It's an alignment meeting that really helps a larger size marketing organization use agile better,” Andrea explained. Agile marketing only works if there is clear communication within and amongst teams. Strategy groups are essential for aligning the different teams, while execution teams are essential for getting the hard work done.    3. Be Committed and Persistent    Within our teams, we need to be committed and persistent.  When I asked Andrea to share the secret to high-performing execution teams, she told me it is to be persistent. “[We need to] give them that space [and] give them that time to come together, and don't break them up after three weeks. That's not a team, in my opinion, that's a working group,” she said.  A study found that people need to work together consistently for six months before they can really build comfort levels and develop norms. Once a team feels comfortable with each other, efficiency, productivity, trust, and confidence go up (Source: ProSky).  “We always try to have teams write a charter or working agreement so we can say this . . . is how we're going to behave as a team. And we all commit to having the courage to call one another out if we're not living up to that. And so, you create this psychological safety—it's okay to speak up. It's okay to have crazy ideas; it's okay to speak your mind in a kind of considerate way,” Andrea said.  In Andrea's book, Mastering Marketing Agility, she said a perfect agile environment puts emphasis on face-to-face interactions. While COVID-19 has changed things, a perfect environment still relies on the core purpose of what face-to-face interactions do: create connection.  We should set aside times to chat and get to know the other team members. There needs to be communication within our teams. We need to figure out what the connection points are and make sure they are never broken. This is where persistence is key. We have to be persistent in getting to know our team members if we want to find success.  Each team member needs to be 100% committed to their group. There shouldn't ever be someone who is in multiple execution groups. No man can serve two masters. We need to prioritize people's time on the most important things. We shouldn't have people double prioritized—if people are sitting on multiple projects, they end up getting pulled in a million different directions. The whole point of these teams is to prioritize people's time and energy on the most important things, but when they're being double or triple prioritized, it destroys the whole focus.  This is the reason we need to watch out for the perils of pilots. Often when people try to implement a pilot, they grab people with the necessary skill sets and put them into that project. They then have to put 10-30% of their time into a pilot program, instead of focusing on their main goals in their execution team. Agile marketing wasn't meant to work this way. It will only set us up for failure. We have to be committed.  “If you get the basics right, then [the teams] can become something amazing that you would have never anticipated,” Andrea said.    4. Determine Priorities   It is extremely important to know what the bigger goals and objectives are. Once we know our main goal, we can effectively prioritize.  In Andrea's book, she explains that we need to have queues. Queues are often known as backlogs; however, Andrea wanted to rename it since backlog is often seen as a place where ideas go to die. “The queue . . . is a prioritized to-do list for the team. It's not just a brain dump of everything. It's very strictly prioritized for the work that's going to deliver outcomes soonest—the things that are of the highest value and highest impact go to the top,” Andrea said.  The queue helps us focus our energy on the most important things. There needs to be a top priority at all times for us to work on. Priority is never plural. If someone suggests we start working on another project, we look at our queue and decide what is more important and valuable. Having this list makes sure we are getting the most important things done first, and not overwhelming ourselves with too many tasks at a time.  A really good way to help visualize the process of prioritization and workflow is using sticky notes. It is a simple visual process to help our teams get organized. There are also simple digital tools that work in a similar way such as Miro and Mural. They both allow you to play around with different ideas like we could with sticky notes or on a whiteboard. This process of planning makes it easy to move things around. Other effective tools are Trello, Monday.com, and Asana.    5. Make Checkpoints   A team that is successful in meeting its goals, doesn't simply write a goal down and never come back to it. They consistently come back to their goals and evaluate their progress. In our teams, we need to create checkpoints. “As you're taking a cross-country road trip, you have to know where you're going. If you don't know that you're trying to get to New York City, and you take off from L.A., driving haphazardly in some sort of direction . . . you're in big trouble because now you've got to redirect and there's a lot of wasted motion there,” Andrea explained. “That's what the annual plan is meant to do. It's meant to say we are trying to get from L.A. to New York. That's our big goal for the year.” Every year we should be creating an annual plan for our teams. We need to decide what we want to accomplish within the year and determine our main goal. This plan is there to make sure we know where we are going. We should also have quarterly planning to make sure we are staying on the right track. These “checkups” help keep the team aligned. “[These plans help us] start from this shared vision, which makes sure that we are driving in the same direction and not having to make these swerves that actually delay our arrival of where we want to be,” Andrea said.  In addition to the annual and quarterly plans, we need to have retrospectives. “Be very diligent about your retrospectives. Don't skip them; make sure somebody is running them and facilitating them well, and then act on what you learn,” Andrea said.  We should implement retrospectives about every two weeks. Within these meetings, we need to let everybody talk and share their ideas for improvement, and then do something about it. We have to take action, if we don't our process will stagnate quickly. After each meeting, we should have at least one action item we can start to work on to make the ideas and improvements a reality.  Key Takeaways Thank you so much Andrea for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Agile marketing is all about collaboration within and amongst teams. We should create and organize execution teams and strategy groups.  We need to be persistent in communication with our teams.  We should leverage agile project management software such as Asana or Monday.com. We have to be committed to our teams and to achieving our main goals and objectives.  We need to determine priorities and have a queue. We need to make checkpoints to make sure our team stays aligned with our goals.  Connect with Andrea If you enjoyed this interview and want to learn more about Andrea, connect with her on LinkedIn or her websites, Fryrear.com and AgileSherpas.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How do you effectively manage your teams? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/100-5-steps-to-implement-agile-marketing-effectively-2/ 

Today we are joined by Andrea Fryrear. Andrea helps innovative marketing leaders transform their teams into agile marketing powerhouses. She is the author of Mastering Marketing Agility, and the co-founder of AgileSherpas, where she helps business leaders implement marketing agility within their organizations.  In today's episode, Andrea shares three core principles of agile marketing.  Andrea's Journey to Agile Marketing “Like many marketing professionals, I did not go to school to be a marketer,” Andrea said. “I sort of fell into it. I have an English degree and took my first job as an editorial assistant for a newspaper syndicate. Then when they needed a website redesign, because I was the most digitally savvy person in the building, I was put in charge of that project.” With website design comes the need for search engine optimization, which eventually leads to the need for marketing. As content marketing grew in popularity, Andrea's English degree became very useful.  While she was working on a content team at a software company, she convinced her boss to let them try agile marketing. Her boss agreed and let her complete specific training to fill the new role. She started experimenting with her small marketing team and wrote about the process and her journey. Eventually, people started reaching out to her asking for her advice. Enough people reached out to her that Andrea was able to leave her software company and create AgileSherpas, something she has been working on for more than four years. The content they create brings in all of their clients. Agility became the way to monetize content marketing.  What is agile marketing? “Agile marketing is about setting up systems that allow you to deliver value to an audience faster and more consistently,” Andrea said. “It's a much more iterative continuous value stream than more of those old school styles of marketing work.” It includes working with a team to identify high-value projects on which to focus our collective efforts. The teams often use sprints (short periods on intense work) to complete projects and then measure the impact afterward to continually improve (Source: Work Front). Instead of planning a campaign for months that costs thousands of dollars and releasing it with the hope, it is a success, the goal is to get content in front of our audience right away and see what they think.  Once the content is distributed to our customers, we can get their feedback and input. If they like it, we can continue to build similar content. If they don't like it, we can take their feedback and try something different.  Agile marketing focuses on responding to change while following a plan, implementing numerous experiments, collaborating without regard to hierarchy, and using tests and data over opinions (Source: Work Front). “It's really all about customer-centricity,” Andrea explained. “It becomes that ongoing point of connection. You de-risk a lot of your activities if you can test and learn in an agile way.”  Andrea gave three core principles of agile marketing: experimentation, radical transparency, and courage.  Experimentation  Agile marketing is strongly focused on experimentation and action. “It's things like a bias towards action—a bias towards experimentation and learning as opposed to ‘Well, we're going to do it this way because that's the way we've always done it,' and it seems to work pretty well,” Andrea said.  Agile marketing is about trial and error. The goal is to learn from our mistakes, in the beginning, so we can produce successful content faster.  In order for experimentation to work within a team, there needs to be a high degree of trust and empowerment. Within the teams, the leader gives members a goal or objective to focus on and then sets them off on their own. We must be able to trust that every team member will do their best work to accomplish the task they are given.  The reason we do marketing this way is to deliver better value to the customer sooner.  “Agile became a way to communicate,” Andrea said. “It's like a conversation with your customer more often. [You] show them something and get their feedback and then take that into account for the next phase of work.” We should always be focused on learning and adapting to the feedback we get from our audience. One of the biggest patterns to avoid is simply doing things the same way because “it's always been done that way.” There will always be opportunities for improvement, and we will miss those opportunities if we don't look for them. Because agile marketing is so focused on adaptation and experimentation, it helps teams deal with organizing, managing, and optimizing uncertainty. The teams that are set up with an agile marketing system should be able to handle challenging situations better than others. When COVID-19 hit, Andrea saw that businesses that implemented agile strategies were able to get back on their feet a lot sooner compared to other businesses that hadn't implemented agile strategies.  Radical Transparency Radical transparency helps enable trust and accountability within the experimentation process.  “You have boards—visualized workflows that show you what's being done. You should have regular readouts where you say, ‘This is what we tried and this is what worked and what didn't.' So you're not just letting [your team] go to work blind. You are still having a line of sight, but you trust that they're doing the best work that they can and you let them get on with it,” Andrea explained.  These visual boards help keep the team in line and on track. Having radical transparency creates a system of accountability. In addition, it also gamifies the system. As we complete goals and reach milestones, we get a shot of dopamine. The visual work helps create this feeling of progress.  If someone is struggling on their part and we can see they are stuck, we can ask what we can do to help, and find the problem right away, rather than having them struggle with it alone.  Another big pattern to avoid is withholding information. “You have to be able to create that focus, and unless you have it all out in the open, you can't do it,” Andrea said. “You've got to . . . say it's not about me—it's about the team's success. And if I openly share what I know and remove myself as a bottleneck, we can go faster as a group, and that's actually better for everybody.” Courage  Implementing agile marketing requires us to be courageous.  “To put all of your work out in the open for everyone to see is a courageous act. For a leader to trust that a team or an individual contributor will do what they were asked to do in a timely and high-quality way is a courageous thing to do,” Andrea said. “To call out your teammates . . . you need to be courageous. They all require different kinds of courage, but being ready to step up and do what needs to be done helps make things go a lot more smoothly.” We need to be ready to step up to the task at hand. It even takes courage to set our goals, estimate projects, and get our content out there because there is the possibility that we might fail. Courage is essential in all marketing strategies, not just agile marketing.  Key Takeaways Thank you so much Andrea for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Agile marketing is designed to get value out to customers consistently and quickly.  Agile marketing is focused on experimentation. The goal is to learn from our mistakes, not fear them.  As we experiment, we can adapt to customer feedback.  Radical transparency is essential when working in a team. It helps everyone stay on the same page and move at a faster pace. It takes courage to implement agile marketing and put our work out there, especially when there is the possibility of failure.  Connect with Andrea If you enjoyed this interview and want to learn more about Andrea, listen to part two of this episode or connect with her on LinkedIn or her websites, Fryrear.com and AgileSherpas.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  Have you tried agile marketing? If so, how has it worked for you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/100-5-steps-to-implement-agile-marketing-effectively/ 

How can smaller companies compete against bigger businesses? Agile marketing is a methodology that helps companies work more efficiently and effectively to produce better outcomes. Today’s guest is Andrea Fryrear from AgileSherpas, an agile marketing consultancy. Andrea talks about how companies can leverage limited resources the right way by having a plan and path to follow and drive outsized outcomes.   Some of the highlights of the show include: What is agile marketing? Focus on ideal customers to get value to them faster Key Benefits: Customer centricity and niche down for market share Starting Point: Get back to basics to identify and prioritize high-value work Dynamic Visibility: Take time to figure out and manage what’s important or not Disciplined Process: Set work-in-progress limits to avoid shiny object syndrome Generate Results: Get more done by doing less to accomplish goals Baseline: Implement agile to measure process improvements, marketing metrics Potential Problems: Lack of understanding, misconceptions of agility + marketing   Links: Andrea Fryrear on LinkedIn AgileSherpas 4th Annual State of Agile Marketing Report Spotify American Psychological Association Ben Sailer on LinkedIn CoSchedule   Quotes from Andrea Fryrear: “If it’s not getting you anywhere, then that speed is just waste. It’s wasted energy.” “Agile does all of its optimization and its speed and its waste reduction to deliver value to a customer faster.” “What do we need in order to effectively identify the high-value work and prioritize the high-value work? We need to know everything that’s out there. Everything we are doing compared with everything we could be doing.” “Agile is meant to apply holistically across all the work that a team does.”

Maximizing productivity is not always as simple as it sounds. It takes a team effort to align goals and take a step back to figure out what needs to change. What should we be doing to identify priorities and manage goals? An Agile Marketing Thought Leader, Keynote Speaker, Author of Mastering Marketing Agility and Death of a Marketer, ICAgile Certified Agile Marketing Coach and Trainer, Co-Founder of AgileSherpas, Andrea Fryrear, delves into framework of agile marketing and how to apply agile marketing practices to your process.   Takeaways: “If you pivot too often without a business case, then you will delay where you want to be. Agile marketing is about making adjustments when there is a good customer centric, data driven reason to do so.” ~Andrea Fryrear Find the areas in your system where work execution is not optimized. Systematically review team priorities in order to improve the quality and the quantity of work within your organization. Agile marketing is not a cure-all! It focuses on the execution and the processes to get you where you need to be while under the assumption that the right channels or marketing strategies are already in place. Objectives and Key Results (OKR) is a great framework to use with teams to track goals. It develops a straightforward way to see what actions are supporting each OKR. Take the time to have retrospective meetings to assess your team goals and the best next steps to accomplish them. This helps to align objectives for optimal progress. Career Advice: Spend more of your twenties learning.   Links: LinkedIn: https://www.linkedin.com/in/afryrear/ Twitter: https://twitter.com/AndreaFryrear AgileSherpas: https://www.agilesherpas.com Personal Website: https://fryrear.com Mastering Marketing Agility: https://www.agilesherpas.com/master-marketing-agility Death of a Marketer: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach-ebook/dp/B06XSQ32H7/ref=sr_1_1?keywords=death+of+a+marketer&qid=1578374359&sr=8-1 Free Course: https://www.agilesherpas.com/educate-marketing-individuals   Busted Myths: Agile marketing is different from being fast or responsive. It requires marketers to recognize planning at the moment of maximum ignorance. Start exposing your audience to a new plan or idea on a small scale before committing.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/zOzs0RS8QnQ

In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She's the author of two books on organizational agility, and an international speaker and trainer. Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world's most innovative companies, Andrea has spent years achieving numerous certifications in how to improve all aspects of organizational performance. https://masteringmarketingagility.comEric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Andrea Fryrear can be found online at https://www.agilesherpas.com/ on Twitter @Andreafryrear, and LinkedIn https://www.linkedin.com/in/afryrear/ Episode Summary: The episode summary can be found at https://fiveechelon.com/transform-your-team-through-agile-marketing-s3e11 If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com   Episode #42Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

When you're doing a puzzle, do you just pick up any random piece and start looking for one it fits with?    Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy.    If it's so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box?    Because they aren't agile.    Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.   On our latest episode, I caught up with Andrea Fryrear, author of “Death of a Marketer” and Co-Founder of AgileSherpas.    I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team.     Andrea went over: - The definition of agile marketing - How to approach a pilot program - Who benefits from agility This blogpost includes highlights of our podcast interview with Andrea Fryrear at AgileSherpas.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

When you're doing a puzzle, do you just pick up any random piece and start looking for one it fits with?    Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy.    If it's so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box?    Because they aren't agile.    Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.   On our latest episode, I caught up with Andrea Fryrear, author of “Death of a Marketer” and Co-Founder of AgileSherpas.    I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team.     Andrea went over: - The definition of agile marketing - How to approach a pilot program - Who benefits from agility This blogpost includes highlights of our podcast interview with Andrea Fryrear at AgileSherpas.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don't use Apple Podcasts, we suggest this link.

Alan Annis is again joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. This time, Andrea shares the worst practices for Agile Marketing and solutions for if you're already guilty of one or multiple worst practices.An early convert to the ways of Agile marketing, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.Andrea is a content marketer by trade and functions best when she's writing regularly. Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of https://www.agilesherpas.com/ (AgileSherpas) about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below: FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/ (https://www.agilesherpas.com/industrial/) Company Website: https://www.agilesherpas.com/ (https://www.agilesherpas.com/) Personal LinkedIn: https://www.linkedin.com/in/afryrear/ (https://www.linkedin.com/in/afryrear/) Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/ (https://www.linkedin.com/company/agilesherpa/about/) Company Facebook: https://www.facebook.com/AgileSherpas/ (https://www.facebook.com/AgileSherpas/) PODCAST VIDEO:https://youtu.be/krrtraCaX_M OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:https://www.infor.com/ (Infor's) Educational Alliance Program:  https://www.infor.com/services/education-alliance-program (https://www.infor.com/services/education-alliance-program) https://www.infor.com/ (Infor's) GenOne Program: https://go.infor.com/genone/ (https://go.infor.com/genone/) Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/ (https://www.festo-didactic.com/us-en/) OTHER GREAT INDUSTRIAL RESOURCES:InforEAM:  https://www.infor.com/products/eam (https://www.infor.com/products/eam) Safeopedia: https://www.safeopedia.com/ (https://www.safeopedia.com/) Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/) Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/) Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/) Safety With Purpose Podcast: https://safetywithpurpose.com/ (https://safetywithpurpose.com/) YOUR INDUSTRIAL DIGITAL TOOLBOX:LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/) Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link) BombBomb: http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST (BombBomb Link) Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/) Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ () Industrial Talk Free Webinars:https://industrialtalk.com/webinar-industrial-marketing-sales/ () Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount )

In this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book. The post Andrea Fryrear shares Agile Marketing User Stories appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Alan Annis is joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. Andrea shares her best practices for Agile Marketing, as well as tips for getting a new team Agile.An early convert to the ways of Agile marketing, Andrea Fryrear loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.Andrea is a content marketer by trade and functions best when she's writing regularly. Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready How limiting your work leads to greater progress and success in the long run Why a well-made content strategy calendar means looking ahead while also looking back How internal silos lead to trouble in sales funnel handoffs Resources Andrea Fryrear on Twitter: @AndreaFryrear AgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedIn Agile Manifesto The Lean Startup Why Robert Rose Wants to Kill Marketing Visit ContentProsPodcast.com for more insights from your favorite content marketers.