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In this thought-provoking episode, John Talbot, CEO of the California Milk Advisory Board and Fred Schonenberg, Founder & CEO of VentureFuel; sit down with Elizabeth Crawford, Senior Editor at FoodNavigator-USA, to discuss the balance between tradition and innovation in the dairy industry. Recorded at the Real California Milk Excelerator's Future of Dairy Expo in November 2024, the conversation highlights how the dairy industry has evolved, with modern innovations coexisting alongside traditional practices to meet the needs of today's consumers.
In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He's joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and clarity in messaging. During the episode, founders from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No regrets, Fishtown Pickle Project, and Secret Salad deliver 30-second pitches to the panelists, receiving actionable feedback.Stick around for valuable advice on maximizing your media exposure, including submitting press releases to Startup CPG Newswire and building relationships with journalists. Don't miss out—Tune in now!Listen in as they share about:Importance of Trade MediaNetworking OpportunitiesPublications and Coverage AreasStory Interests and TrendsPitching StrategiesBrand Pitches - Recoup Beverage- Grillicious- 22 Salute Spirits & Coffee- No regrets- Millie's Sipping Broth- Fishtown Pickle Project- Secret SaladFeedback and Final TipsEpisode Links:FoodNavigator-USA WebsiteElizabeth Crawford LinkedInSosland Publishing WebsiteBrooke Just LinkedInNosh WebsiteBevNET WebsiteAdrianne DeLuca LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Successful CPG startups not only strike the right balance between delivering on product claims and branding aesthetics — the head and heart of building a food and beverage business — but also provide consumers easy ways to learn about their brand when they spot the product on shelf, Christy Lebor, partner and director of brand development at SmashBrand, told FoodNavigator-USA.
Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty with customers, Jordan Buckner, founder of online CPG food and beverage community Foodbevy, shared on a recent episode of FoodNavigator-USA's Founders' Fundamental podcast.
Many CPG brands eager to grow their retail footprint often rely on the expertise of brokerage firms. However, finding the right partner can be a nuanced challenge that requires founders to have a detailed growth strategy down to specific channels and regions, as representatives from brokerage firm C.A. Fortune told FoodNavigator-USA during a recording of the Founders' Fundamentals podcast.
Food and beverage brands should focus on the fundamentals of growing slowly and strategically to set up long-term success while also complementing a founder's vision with a team of experts with diverse skillsets, Seth Goldman, co-founder and chief change officer at Eat the Change, shared in the first episode of FoodNavigator-USA's Founders' Fundamentals podcast.
I’ve been following Elaine Watson ever since I started working on the food industry. Every time I wanted to know a new trend or something happening in my industry, I read her articles. I’ve even commented in a few of her articles but most recently, I had the honor of being interviewed by Elaine when we debuted our article for Better Meat Co. Paul and I planned to get Elaine to debut Better Meat Co, we had this master plan to do a tasting with Elaine with our blended products only to learn she was vegetarian! So we just went with a phone interview. Over time, I’ve bumped into Elaine in conferences such as the Good Food Conference and so I decided that she would be an amazing guest for the podcast! In this episode, you’ll be introduced to what an editor for, what Elaine quotes, a technical magazine does for a living, how she organizes and prepares writing articles, and we have a great discussion on food trends and technologies. If you are in the food industry and do know Elaine from her articles, this interview also dives into some really cool hobbies Elaine does in her spare time. Namely listening to history podcasts and singing in a barbershop quartet. About Elaine Watson, editor, FoodNavigator-USA An award-winning journalist with more than 18 years’ experience in multimedia business-to-business journalism and events management on both sides of the Atlantic, Elaine has covered a diverse range of topics from nutrigenomics to corporate espionage. Elaine moved from the UK to the US in 2011, and as editor of FoodNavigator-USA.com – a leading online b2b title in the US food and beverage industry – she has helped to establish the site as a pre-eminent source of news and analysis on hot button issues from novel sweeteners to labeling conventions in plant-based foods and beverages. Elaine has also organized and chaired face-to-face and online events from seminars and round table debates to conferences for William Reed Business Media and other companies on topics from food for kids to investing in cell-based meat. About FoodNavigator-USA An award-winning online business-to-business publication covering start-ups and industry giants, FoodNavigator-USA provides a 360-degree view of the North American food and beverage market, spanning food investment and incubation, labeling, litigation, and legislation, to consumer trends, new products and new technology, from new shopping or nutrition apps to synthetic biology and personalized nutrition. A multimedia publication with 200,000 unique visitors a month and a daily newsletter with 47,000 subscribers, FoodNavigator-USA provides daily news, features, analysis, online events, face to face events, a weekly podcast and video coverage of the issues and stories impacting CEOs, marketers, brand managers, R&D execs and regulatory affairs experts. FoodNavigator-USA also runs the annual FOOD FOR KIDS event in Chicago, a three-day conference that shines a spotlight on the companies – large and small – that are doing most to drive innovation and champion change in foods and beverages for children; and TRAILBLAZERS, a new initiative designed to celebrate early stage food & beverage companies that are bringing something genuinely new to the table from a formulation, sourcing, branding, marketing or business model perspective. Sponsor - FoodLabelPro.com Is your product packaging compliant with the new FDA rules? The compliance deadline is January 1st, 2020. At FoodLabelPro.com we will upgrade your current panels for only $50. FoodLabelPro.com also provides package and claim reviews, laboratory analysis, shelf life testing, printer/graphics services, and menu analysis. We are your one-stop shop for food packaging: FoodLabelpro.com. Sponsor - BAKERpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. Show Notes FOOD FOR KIDS What do you do in a sentence or less?: I write for a technical publication. It’s hard to say I’m a food writer. Food Navigator Kids Nutrition Conference Chobani Kids Line Fred Hart Justin’s Nut butter Edible Insects and Jeff Flake Just Date Syrup Better Meat Co Article La Croix lawsuit Evaporated Cane Juice DH Lawrence The National Grocer What skills do you need for a reporter?: Develop a thick skin History Unplugged Tides of History American History Tellers Hardcore History – Black Death What else would you do besides reporting?: Talk about history Why does your food job rock?: I get to interview smart, talented people who might change the world and learn something new in any day What are your favorite food trends?: Many things: Plant based proteins on how to replace meat, Cell-based meat and sustainability, meal kit subscription models, Triton Algae Corporation Geltor JUST framed the question right so people like it GMO was an example of bad framing Soylent Pink Slime Kid’s food versus niche things What should we really be focusing on? Korean Yams Gochujang Keto Paleo Tasty the Art and Science of what we eat By John McQuaid Krave Jerky What is one thing you’d like to know about the food industry?: There is still so much about the food industry. But I really want to learn about Plant-Breeding or Wine/ alcohol industry Saskatchewan Canada How do you find the best way to get information from people?: Research the topic and the person. You need to look technically competent to talk to people because it opens the discussion a lot better. Favorite Kitchen Item: Marmite – Unilever - British Vegemite – Kraft - Australia Good source of Vitamin B12 Siracha Poutine Sonoma Brands Krave Jerky Any advice for people in the food industry?: You don’t need to create the iPhone of food. Elaine does Barbershop Quartet Sweet Adelines Pentatonix Pitch Perfect Where can we contact you?: LinkedIn and email. My email can be found on food navigator
At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with chef Michael Holleman, director of culinary development at artisan grain and legume supplier InHarvest, for a podcast Q&A on trends in pulses, lentils and legumes for our March special edition. As is so often the case, the trend toward increased use of beans and legumes began in restaurants, Holleman said.
Which flavors are we likely to see more of in the coming year? And what's on the way out? FoodNavigator-USA asked flavor and seasoning experts at the recent Research Chefs Association expo in Texas.
A new global survey of food manufacturers found that most (98%) are confident about their food safety performance - but 70% of consumers aren't convinced. FoodNavigator-USA spoke to Hank Lambert, general manager of food and water at UL, which commissioned the survey.
As the global food system has become more complex, food manufacturers are looking for ways to harmonize safety standards. Cargill’s Mike Robach, a Global Food Safety Initiative (GFSI) board member, tells FoodNavigator-USA about what's driving the industry to support the GFSI in increasing numbers.
From nature to the laboratory to supermarket shelves, FoodNavigator-USA takes a journey behind the scenes of flavor development. IFF flavorist Rich Dandrea tells us about his 20-year career in the industry.
From nature to the laboratory to supermarket shelves, FoodNavigator-USA takes a journey behind the scenes of flavor development. IFF flavorist Rich Dandrea tells us about his 20-year career in the industry.
“I think it’s safe to say that inflationary pressures have reached their worst,” claims research economist Ricky Volpe of the USDA’s Economic Research Service, in an interview with FoodNavigator-USA.
Is it possible for a food to be healthy and indulgent at the same time? FoodNavigator-USA asked exhibitors at the recent Natural Products Expo West in Anaheim, California.
The latest version of the Dietary Guidelines for Americans includes a new focus on the importance of total diet. FoodNavigator-USA spoke to Cynthia Harriman of Oldways to get the perspective of the organization behind the Mediterranean diet pyramid.
Nestle Prepared Foods Company is one of many food manufacturers to announce a bold sodium reduction strategy, recently pledging to slash sodium in its products by ten percent by 2015. The company's manager of marketing communications told FoodNavigator-USA why now is the time to talk about sodium reduction.
Six weeks ago a Kansas State University nutrition professor started a calorie-controlled diet based on high-fat snacks. FoodNavigator-USA caught up with Mark Haub and found that he is doing remarkably well.
FoodNavigator-USA's team on the ground at IFT in Chicago give their impressions of the trade show so far on award-winning innovations, new omega-3 and gluten-free ingredients, and great taste improvements in stevia sweeteners.
FoodNavigator-USA's team on the ground at IFT in Chicago give their impressions of the trade show so far on award-winning innovations, new omega-3 and gluten-free ingredients, and great taste improvements in stevia sweeteners.
FoodNavigator-USA's team on the ground at IFT in Chicago give their impressions of the trade show so far on award-winning innovations, new omega-3 and gluten-free ingredients, and great taste improvements in stevia sweeteners.
In an interview with FoodNavigator-USA.com, Dr. Luke Zhang explains why he thinks the future looks sweet for stevia - and for his company, GLG Life Tech, one of the world's major stevia suppliers.
In an interview with FoodNavigator-USA.com, Dr. Luke Zhang explains why he thinks the future looks sweet for stevia - and for his company, GLG Life Tech, one of the world's major stevia suppliers.
At the Research Chefs Association conference in Phoenix, RCA president Harry Crane spoke to FoodNavigator-USA about industry's intensifying focus on health and wellness.
At the Research Chefs Association conference in Phoenix, RCA president Harry Crane spoke to FoodNavigator-USA about industry's intensifying focus on health and wellness.
The almond industry has been spared the recalls experienced by other nuts, and Tim Birmingham from the Almond Board of California tells FoodNavigator-USA about the measures the almond industry has taken to deal with food safety issues.
The popularity of specialist insurance to protect against the effects of product recalls is on the rise in the wake of the current salmonella scandal, says Mikel Fitzgerald of Wortham Insurance.He told FoodNavigator-USA.com how it can help minimize damage, both to company reputation, as well as the bottom line.