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In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Fane He and Kyle Nguyen, co-founders of The Lucky Ox, a Vietnamese-inspired beverage company. They share the story behind their flagship salted lemonade, the cultural roots and personal meaning behind the brand, and how their backgrounds in fashion and design have shaped a product that stands out both on shelves and online.From launching with glass bottles and navigating DTC logistics, to building a wholesale business one account at a time—often hand-delivering orders across New York City—Fane and Kyle discuss the challenges and unexpected wins of growing a beverage brand with limited resources but unlimited creativity.They also explore how The Lucky Ox is resonating across diverse culinary spaces and why authenticity has been their strongest differentiator.So, what are you waiting for–listen now!Listen in as they share about:Authenticity Over Trend-ChasingUnique Brand Identity & DesignBootstrapped Hustle & Grassroots GrowthDistribution & DTC ChallengesRetail and Sales StrategyMentorship and Startup CPG SupportCommunity, Mentorship, and Startup CPGEpisode Links:Website: https://luckyox.co/ LinkedIn: https://www.linkedin.com/in/fane-he/ LinkedIn: Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Alicia Nelson, Sales and Customer Operations Manager at So Good So You, and Emily Curran of SPS Commerce to explore the essential role of Sales Operations in driving operational efficiency and scalability for growing CPG brands.Alicia provides a detailed look into how her team manages day-to-day execution—coordinating orders, logistics, and customer communications—and how cross-functional collaboration is critical to delivering products on time and in full. She also discusses the evolution of her role as the company scaled, the systems that support their operations (including Fishbowl and EDI solutions from SPS Commerce), and the strategic importance of effective communication across teams and partners.Emily shares additional perspective from her work with brands of all sizes, highlighting best practices in implementing EDI, the value of automation, and how to build scalable processes that adapt to increasing complexity.This episode offers valuable insights for founders, operators, and sales teams looking to establish or refine their sales operations infrastructure as they grow.

You know that feeling when you keep seeing the same artist's work in every shop?That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to ignore that I knew I had to track down the artist behind it.That artist is Sophie Holt, an artist and illustrator with a real love for clay. Born in New Zealand but raised in The Netherlands studying Graphic Design, she returned to discover her roots and fell in love with the country all over again. Since setting up Studio Soph in 2015, she's been making a living creating art.In this episode, Sophie breaks down wholesale in a way that actually makes sense - how to approach retailers, build genuine relationships, and why working in collaborative studios has been massive for her business. She also shares why focusing on play is crucial for any artist and how being around other creatives taught her most of her business tricks.Her diverse range spans ceramics, stationery, and textiles, proving you can build a recognisable brand across different mediums. After nearly a decade of Studio Soph, Sophie's living proof that you can turn your passion into profit while staying true to your creative vision!Connect with Sophie Holt (Studio Soph):Instagram: @studiosophWebsite: www.studiosoph.comEpisode mentions:Little BeehiveZappekinTikitibu–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We'd love to have you

We're back and talking hardcore. We're talking Punk Rock Bowling, the Punk Rock Museum, Beton Arme, Rixe and Inmates. We're whittling the 1981-1985 Japanese Hardcore Punk EP tournament from 16 down to four. You know what that means: Crow, Zouo, The Execute, The Clay, Lip Cream, Systematic Death, Ghoul, Outo, and more are all battling it out. Ray Harkins (100 Words or Less Podcast/Taken/Bloodguilt) joins me for the interview.Check the website for playlists, our links, and SMASH that Patreon button:https://185milessouth.comhttps://patreon.com/185milessouthWe are on Substack (sometimes) writing about punk and hardcore:https://185milessouth.substack.comGet at me: 185milessouth@gmail.comEpisode art photo of Inmates: Sarja HasanIntro song: The ClayOutro song: GastunkSupport the show

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Grace Mittl, co-founder of Absurd Snacks, a brand focusing on allergen-friendly snacking. Grace Mittl shares how a college entrepreneurship course sparked the creation of Absurd Snacks, originally inspired by a classmate's dietary restrictions. What began as roasted chickpeas in a dorm kitchen has evolved into a fast-growing company offering protein-rich, allergen-free snack mixes.They explore key milestones in the company's growth—from navigating the challenges of allergen-free manufacturing and scaling production, to launching on Amazon and building a strong retail presence with partners like Whole Foods Market, Kroger, and Publix.Grace also reflects on the importance of mentorship, community engagement, and staying transparent as a young founder in the consumer packaged goods space.Listen in for practical insights into launching a purpose-driven brand, and learn how Absurd Snacks is reshaping the future of inclusive snacking.Listen in as they share about:Product DevelopmentManufacturing ChallengesRetail & E-commerce StrategyGo-To-Market StrategyMarketing & Community BuildingFunding & GrowthTeam & SupportBiggest Lessons & AdviceEpisode Links:Website: absurdsnacks.com LinkedIn: https://www.linkedin.com/in/gracemittl/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Erik Muller and Daria Jackson of The FruitGuys, a purpose-driven company providing fresh fruit and clean-label snacks to offices, schools, and organizations across the country.Erik shares insights from FruitGuys' 27-year journey, highlighting its mission to nourish communities, support sustainable agriculture, and create meaningful workplace experiences. Daria, the Snack Category Manager, discusses how she curates their growing CPG assortment, current trends shaping workplace snacking, and what she looks for when partnering with emerging brands.This conversation covers everything from the evolution of office snack programs to practical advice for brands looking to break into corporate wellness spaces. You will gain valuable perspective on what it takes to build a lasting, values-driven food business—and how to get products in front of the right audiences.Don't miss this episode–tune in now!Listen in as they share about:The FruitGuys OverviewCompany Mission and ValuesBusiness Scope and OperationsProduct Strategy & CPG Snack ProgramCustomer Use CasesTrends & Buyer InsightsHow to Work with Fruit GuysOpportunities for BrandsEpisode Links:LinkedIn: https://www.linkedin.com/company/the-fruitguys/posts/?feedView=all LinkedIn: https://www.linkedin.com/in/herrmuller/ LinkedIn: https://www.linkedin.com/in/daria-jackson-44360a136/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Zulu Empire will discuss the rise and fall of the Zulu Empire. The third and final episode, Empire Humbled, will cover the period from 1873 to Present, in which Cetshwayo defends the Zulu Empire from British invasion during the Anglo-Zulu War and afterwards.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon: @turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 3 Sources:Zulu Empire Decolonised: Epic History of the Zulu from Pre-Colonial Times to the 21st Century, by Shalo MbathaThe Zulus and Matabele: Warrior Nations, by Glen Lyndon DoddsThe Zulu Kings, by Brian RobertsThe Anglo Zulu War: Isandlwana: the Revelation of a Disaster, by Ron LockAfrica Through the Eyes of the Other: A Collection of Observations made by European Colonizers, Explorers, and Missionaries in regard to the Zulu, published by abū Firnās & Co., Kharțūm, Sūdānhttps://www.justice.gov.za/trc/media/1997/9705/s970527e.htm#:~:text=In%20that%20month%20over%20600,KwaZulu%2DNatal%2C%20it%20said.https://www.theholocaustexplained.org/what-was-the-holocaust/what-was-genocide/the-herero-and-namaqua-genocide/https://www.theguardian.com/world/shortcuts/2013/sep/01/winston-churchill-shocking-use-chemical-weapons#:~:text=%22I%20am%20strongly%20in%20favour,gas%20against%20natives%20are%20unreasonable.Wikipedia, etc......

We've got a great two parter this week! We discuss Sabrina trying to spare Harvey from any hurt and royally messing up, what it means to help other people, when you're going against their wishes and when you can't fix things. We also talk about the various sibling relationships, Dorothea getting Susie to do mischief, and Blackwood being the worst.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 23 content warnings: bullying, homophobia, necromancy, religion, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode, Daniel Scharff shares an exciting new opportunity for emerging CPG brands: the Startup CPG Innovation Section at the upcoming UNFI Selling Shows. For the first time ever, Startup CPG is partnering with UNFI to showcase innovative brands not yet working with the distributor — offering 10 free tabletop spots at their July shows in Las Vegas (July 15–17) and Mohegan Sun (July 29–31).Daniel explains why this opportunity is a game-changer, highlighting the exclusive access to top retailers and UNFI team members, and how distributor account managers can play a critical role in brand success. He also shares personal insights from his own experience exhibiting at these shows and building vital industry connections.

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Dina DiCenso, co-founder of RIND, an innovative vegan cheese company based in Brooklyn, New York. Dina shares RIND's journey from homemade recipes to national retail shelves and fine dining establishments—including a notable appearance at the White House.They explore the brand's proprietary fermentation techniques, the challenges and advantages of bootstrapping in a competitive category, and the strategic growth of their two lines: RIND and Veggie Underground.Dina also offers valuable insights into retail expansion, foodservice strategy, and the evolving landscape of plant-based dairy alternatives.Tune in now!Listen in as they share about:Mission and MotivationProduct DevelopmentBootstrapped vs Self-FundingBusiness Growth and ChallengesMarket Trends & Industry InsightRetail and DistributionMarketing and Consumer EducationEpisode Links:Website: https://www.rind.nyc/ LinkedIn: https://www.linkedin.com/in/dinadicenso/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Have you ever sat down to get something done and felt like your brain forgot to show up to the meeting? Like there's a thick haze between you and your thoughts, sluggish, scattered, stuck in neutral? Yeah… same. Brain fog isn't just a quirky phrase, it's a real, frustrating state that creeps in quietly and overstays its welcome. And in a world built to hijack your focus and drain your energy, it's no surprise that so many of us are experiencing it. In this episode, I dig into three surprisingly overlooked reasons you might be stuck in the fog, three practical ways to cut through it, and why the fix might not be another productivity hack or nootropic supplement.For more go to: www.scottmlynch.comEpisode resources:Rewiring Your Brain For FocusThis episode is brought to you by:TonalLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

The world's electricity system is transforming: We're integrating more and more variable renewables. Fossil plants are running fewer hours. Demand is growing everywhere, including in the developed world, as we electrify transport and heating, and AI data centers elbow their way onto the grid. Some people find this very threatening but not Antonio Cammisecra, CEO of ContourGlobal. CounterGlobal is a leading independent power producer who is well on their way to transition away from coal to electricity production based on renewables and gas. Antonio joins Michael on Cleaning Up to discuss how to build resilience and security in renewable-dominated grids, how ContourGlobal's battery storage systems are delivering solar at night, and why grids around the world are struggling to cope as electricity demand rises. Leadership Circle:Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, Alcazar Energy, Davidson Kempner, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live. Discover More: ContourGlobal's website: https://www.contourglobal.comEpisode 74 with Francesco Starace: https://www.youtube.com/watch?v=a_LnZz09Cwk Episode 201 with Nikso Tsafos: https://www.youtube.com/watch?v=dUvKzs82Mi0Episode 208 with Anders Lindberg: https://www.youtube.com/watch?v=UtsCCJ4o1WA The Year Energy Woke Up to AI: https://www.youtube.com/watch?v=OwZ2iNh133A Decarbonizing the last few percent: https://mliebreich.substack.com/p/decarbonizing-the-last-few-percent Lessons from Spain: https://mliebreich.substack.com/p/lessons-from-spain 

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, a seasoned marketing leader with over two decades of experience spanning Unilever, Sabra, and numerous natural food startups. Janice shares her expert perspective on what truly drives success in CPG marketing, introducing her expanded “C's and P's” framework and offering actionable insights for early-stage brands.They cover key topics including defining a compelling value proposition, conducting consumer research on a budget, evaluating product-market fit, optimizing packaging for shelf impact, and selecting the right creative partners. Janice also shares best practices for executing high-ROI tactics like retail media, demos, and digital couponing to drive velocity.Whether you're launching a new brand or scaling an existing one, this episode offers clear, strategic guidance to help your product stand out in a crowded market. Listen now!Grassroots Marketing Demos: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callJanice's Cs and Ps:Consumer – Who is your product for, and what real problem are you solving?Customer (Retailer) – You must show how your product will grow their categoryCategory – You're not just selling a product; you're helping drive category incrementalityCompetition – Understand the landscape and how your brand stands outProduct – Is it actually delivering on a relevant insight or need?Pricing – Must reflect your value proposition, margin goals, and consumer expectationsPackaging – Your single best marketing tool in-store—must break throughPlacement – Should be a joint effort with sales to get the best in-store visibility at the right retailers (or channels)Promotion – Covers everything you'll do to move product off the shelfListen in as they share about:Marketing for CPG BrandsMarketing Framework: Cs & PsProduct-Market Fit & RepositioningBrand Audits and Course CorrectionDriving Velocity: Practical TacticsMarketing Spend and ROI-Driven TacticsResearch & ValidationChoosing a Design PartnerEpisode Links:LinkedIn: https://www.linkedin.com/in/janice-greenwald-marketing-consultant/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Brenna Turner and Joey Labes, the co-founders of Sake High!, a premium sake brand brewed in Japan and designed for the modern U.S. consumer. From launching one of the first canned sakes in the U.S. to debuting innovative sake-based hard teas, Sake High! is on a mission to make sake more accessible, versatile, and relevant to a new generation of beverage drinkers.Brenna and Joey share their journey of building an alcohol brand as a couple, navigating the complexities of international sourcing and U.S. distribution, and staying true to their values by continuing to partner with traditional Japanese breweries. They also dive into their grassroots marketing strategy, how they're challenging sake norms, and why consumer education is key to their success.Explore the future of sake — and the startup driving it forward. Listen now!Listen in as they share about:The Origin of Sake High!Branding & Packaging ProcessDisrupting the Sake CategoryBootstrapping Growth & Product innovationChallenges of Alcohol DistributionRunning a Startup as a CoupleCommunity & CollaborationEpisode Links:Website: https://www.sakehigh.com/ LinkedIn: https://www.linkedin.com/in/brenna-turner/ LinkedIn: https://www.linkedin.com/in/joelabes/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgostVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We've normalized debt, student loans, car payments, credit cards, and convinced ourselves it's just the cost of adulthood. But what if it's actually the biggest barrier to the life you want? In this episode, I break down why most of us are drowning in consumer debt, how we got here, and what it really takes to climb out.For more go to: www.scottmlynch.comEpisode resources:100 books that have shaped my thinking the mostLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it's like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you'll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin's new role as host of the Friday Founder Feature podcast episodes.Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.Don't miss out—Listen now!Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewformCPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewformListen in as they share about:Shelfies AwardsFurther Program for Female FoundersTrade Show Events- Fancy Food Show-Newtopia Now-Expo WestGrocery Run Event SeriesStartup CPG NewswireTeam and Community HighlightsEpisode Links:LinkedIn: https://www.linkedin.com/in/pmenegoto/ LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Zulu Empire will discuss the rise and fall of the Zulu Empire. The second episode, Kill the Wizards, will cover the period from 1829 to 1872, in which Dingane leads the Zulu Empire into a disastrous conflict with the Boers, and Mpande attempts to pick up the pieces.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon: @turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 2 Sources:Zulu Empire Decolonised: Epic History of the Zulu from Pre-Colonial Times to the 21st Century, by Shalo MbathaThe Zulus and Matabele: Warrior Nations, by Glen Lyndon DoddsThe Zulu Kings, by Brian RobertsThe Anglo Zulu War: Isandlwana: the Revelation of a Disaster, by Ron LockAfrica Through the Eyes of the Other: A Collection of Observations made by European Colonizers, Explorers, and Missionaries in regard to the Zulu, published by abū Firnās & Co., Kharțūm, SūdānWikipediahttps://www.worldwildlife.org/initiatives/stopping-elephant-ivory-demand#:~:text=Overview,-%C2%A9%20A%20ran&text=Each%20year%2C%20at%20least%2020%2C000,fueled%20this%20rampant%20poaching%20epidemic.

Happy feast of feast everyone! We're excited to gather around the table, enjoy the sacrifice of a witch and engage in old misogynist traditions made new. Plus we also get a special exorcism of one Jesse Putnam as a treat! Plenty of Catholic ideas to go around for your formerly Catholic hosts to discuss.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 22 content warnings: cannibalism, ritual sacrifice, bullying, hazing, religion, Catholicism, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

There's a reason Danny Gatton's nickname was "The Humbler." He earned it through sheer Tele mastery. From his limitless technique and musical vocabulary to his command over his sound, Gatton was one of the greatest 6-stringers around. Guitarist Scott Metzger (LaMP, Joe Russo's Almost Dead) is a modern master of the Telecaster vernacular, and he slings lyrical licks that offer nods to the masters of the form, all the way back to the first Tele virtuoso, Jimmy Bryant through aces Roy Buchanan, Jim Campilongo, and Gatton. He's joins us on this episode to help breakdown Gatton's playing and gives us some listening tips.Read about Scott: https://www.premierguitar.com/features/artist-features/scott-metzger-leaves-it-all-onstageilikelamp.comEpisode sponsored by Keeley: https://robertkeeley.com/Follow Nick: https://www.instagram.com/nickmillevoiFollow Jason: https://www.instagram.com/jasonshadrickGet at us: 100guitarists@premierguitar.comCall/Text: 319-423-9734Podcast powered by Sweetwater. Get your podcast set up here! - https://sweetwater.sjv.io/75rE0dSubscribe to the podcast:Spotify: https://open.spotify.com/show/0aXdYIDOmS8KtZaZGNazVb?si=c63d98737a6146afApple: https://podcasts.apple.com/us/podcast/100-guitarists/id1746527331

In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Stephanie Berwick, founder of Pastazerts—the first brand to bring chocolate ravioli to market. Stephanie shares her unique journey from a two-decade career in fintech to launching a frozen dessert product that's carving out a completely new category in CPG.She discusses how early success in amateur cooking competitions sparked the idea, and walks through the practical steps she took to validate the concept, navigate production challenges, and transition from self-manufacturing to working with a co-manufacturer. Stephanie also opens up about the realities of bootstrapping a frozen brand, conducting a debt-based crowdfunding round, and the strategic rollout into retail and foodservice.This episode is packed with valuable insights on innovation, retail readiness, and managing operational complexity in the frozen space.Tune in now! Listen in as they share about:Overview of PastazertsEarly Steps & Product DevelopmentProduct Development and ScalingRetail & Distribution StrategyFrozen Category ChallengesFunding and Financial StrategyMarketing and Community BuildingAdvice for EntrepreneursEpisode Links:Website: https://pastazerts.com/ LinkedIn: https://www.linkedin.com/in/stephanie-berwick/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Join me at the Change The Game Sports Celebrity Golf Tournament at Monarch Beach Golf Links ⛳️Today's episode features exclusive interviews with athletes & celebrities, who all came together to promote diversity & inclusion in golf!It was a powerful day— on and off the course

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.Drawing from his own experience building Froth and Honey, Chris offers a candid look at how AI can reduce overhead, enhance creativity, and help brands launch smarter and faster — even with limited resources.If you're a CPG founder looking to better understand and apply AI in your business, this episode is a must-listen.Listen in as they share about:AI and Foundational ModelsHow to Use AI EffectivelyPractical Use of AI for CPG BrandsResearch & Strategy via AICustomizing AI ResponsesUsing AI as a Virtual AdvisorAI for Content Creation & DesignHow Chris Uses AI to Build His BrandPros & Cons of AIEpisode Links:Website: https://www.peakproductgroup.com/LinkedIn: https://www.linkedin.com/in/chrisszigeti/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We are continuing our series on the book of Daniel and are in chapter 2 as Daniel points this earthly king to the King of Kings. We can be bold as Daniel because of our God, the Great I AM, the One who is control of time and space.www.sitstillmydaughter.comEpisode from an earlier lesson on Daniel chapter 2https://www.podomatic.com/podcasts/learningtositstill/episodes/2024-04-10T03_00_00-07_00

We're finally back! We discuss Sabrina starting witch academy, witch hazing, possessed uncles, bad nightmares and sleep demons, and the introduction of one Nicholas Scratch.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 21 content warnings: bullying, hazing, religion, Catholicism, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cynthia Duran, founder of Xinca Foods, one of the first Salvadoran frozen food brands in the U.S. market. Cynthia shares her inspiring journey from a career in tech at companies like Microsoft and T-Mobile to launching Xinca Foods—a brand rooted in heritage and dedicated to making high-quality frozen pupusas accessible across the country.They dive into the realities of bootstrapping a CPG business, the importance of self-manufacturing to preserve authenticity, and the strategic decision to pause growth in order to focus on consumer awareness. Cynthia also opens up about the challenges of entering new markets, learning from on-the-ground demos, navigating distribution, and adapting packaging and pricing to meet regional demand.Whether you're a founder, food entrepreneur, or simply curious about the behind-the-scenes of scaling a culturally rich food brand, this episode offers a candid look at the grit, strategy, and community that power Xinca Foods.Listen in as they share about:Founding Story of Xinka FoodsBootstrapping and Self-ManufacturingDirect-to-Consumer to Retail TransitionRetail and Distribution StrategyPackaging and Marketing LessonsDay-to-Day OperationsCustomer Feedback and Eating CreativityStartup CPG Community and ResourcesEpisode Links:Website: https://xincafoods.com/LinkedIn: https://www.linkedin.com/in/cynthia-duran-693410b9/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Send us a textAre psychedelics a missing key to personal transformation in midlife?This week, I speak with Rob Grover and Gary Logan, the founders of The Journeymen Collective, a luxury guided psilocybin retreat company based in the mountains outside Vancouver, BC. These two have helped entrepreneurs, performers, couples—and yes, many women navigating perimenopause, menopause, and midlife transitions—use guided mushroom journeys to reconnect to themselves and release emotional burdens that therapy, medication, or self-help books haven't resolved.We talk grief, depression, anxiety, the inner critic, and how to tap into the body's sacred intelligence when everything feels disconnected. Rob and Gary explain the difference between “tripping” and undergoing a true guided journey, and why that distinction matters so deeply for healing and growth.Highlights: “Most people who find us have done the therapy, read the books, tried the biohacking—and still feel stuck.”– Rob Grover“This isn't about escaping—it's about meeting yourself more deeply than ever before.” – Gary LoganHow grief led both Rob and Gary to their first journeys with magic mushrooms—and why it changed everything.Why psilocybin is not a shortcut or magic bullet, but a profound reset for the nervous system.The science, spirituality, and deep preparation that goes into their luxury retreats.Why talk therapy for 10 years often gets outpaced by 4 days of immersive guided work.A frank and beautiful discussion about anger, sadness, menopause symptoms—and how they're often calls to listen to the body, not suppress it.Links + resources:Learn more: The Journeymen CollectiveFollow Rob and Gary on Instagram and LinkedInMentioned: Red School: Menstruality EducationResearch: MAPS – Multidisciplinary Association for Psychedelic StudiesUse code HOTFLASH20 for 20% off at MenoLabs.comEpisode sponsor: Thanks to Menolabs for sponsoring this episode. Use code HOTFLASH20 for 20% off at menolabs.comJoin the Hotflash inc perimenoposse: Web: hotflashinc.comNewsletter: Hotflash inc. on SubstackTikTok: @hotflashincInstagram: @hotflashincX: @hotflashinc Episode website: Hotflashinc Listen on: Apple Podcasts | Spotify | Google Podcasts | YouTube | Substack See hotflashinc.com/privacy-policy for privacy information

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, issuing equity to employees and advisors, and how to protect yourself from losing control of your business.Adam and Gabby also unpack key differences between SAFEs and convertible notes, the pros and cons of crowdfunding, the reality of secondary sales for founders, and why having the right legal advisors is crucial—especially as you scale. Whether you're raising your first check or dreaming of a major exit, this conversation will set you up with the legal fundamentals to do it smartly and safely.Ready to level up your founder knowledge? Listen now and get one step closer to building a company that lasts!Contact Giannuzzi Lewendon for a consultation at https://gllaw.us/Listen in as they share about:Choosing the Right Business EntityEquity Ownership and VestingFundraising MechanicsInvestor Rights and Founder ProtectionDilution and Secondary SalesLegal Expertise vs. AI ToolsEpisode Links:Website: https://gllaw.us/ LinkedIn: https://www.linkedin.com/in/adam-marsh-847a8571/ LinkedIn: https://www.linkedin.com/in/gabrielle-mcgonagle-803b2b21/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Zulu Empire will discuss the rise and fall of the Zulu Empire. The first episode, The Crushing, will cover the period from 1000 to 1828, in which Shaka created the Zulu Empire through violent expansion.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon:@turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 1 Sources:Zulu Empire Decolonised: Epic History of the Zulu from Pre-Colonial Times to the 21st Century, by Shalo MbathaThe Zulus and Matabele: Warrior Nations, by Glen Lyndon DoddsThe Zulu Kings, by Brian RobertsThe Anglo Zulu War: Isandlwana: the Revelation of a Disaster, by Ron LockAfrica Through the Eyes of the Other: A Collection of Observations made by European Colonizers, Explorers, and Missionaries in regard to the Zulu, published by abū Firnās & Co., Kharțūm, Sūdānhttps://pmc.ncbi.nlm.nih.gov/articles/PMC2682489/https://www.britannica.com/topic/Ngunihttps://scielo.org.za/scielo.php?script=sci_arttext&pid=S0038-23532014000300013http://culture-review.co.za/mfecane-never-happened#:~:text=As%20such%2C%20the%20overriding%20argument,that%20Shaka%20Zulu%20instigated%20it.https://www.dailymaverick.co.za/article/2020-05-12-the-story-of-an-mfecane-mega-drought-is-written-in-the-trees//https://humanities.uct.ac.za/sites/default/files/content_migration/humanities_uct_ac_za/1009/files/2004_MS4.pdf.etc...

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Damiano Messineo, founder of Loopini, a revolutionary brand reimagining pizza through the power of the ancient lupini bean. From his childhood obsession with pizza to launching a premium, protein-packed frozen pizza line made in Italy, Damiano shares his flavorful journey of turning tradition into innovation.He walks us through the lupini bean's history—from Roman legions to Mayan civilization—and how this under-the-radar superfood is redefining the frozen aisle. Damiano also talks about sourcing ingredients straight from Naples, the importance of clean Italian flour, and the art of crafting a delicious, healthy pizza that still tastes indulgent. You'll hear insights on launching at Fancy Foods, navigating international supply chains, and the role of community in early-stage growth.Tune in now!Listen in as they share about:Origin of Loopini PizzaWhat Makes Loopini UniqueStartup Growth & Product TestingChallenges & Supply Chain RealitiesRetail & Pricing StrategyDirect-to-Consumer (DTC) EffortsCommunity & Startup CPG SupportEpisode Links:Website: https://eatloopini.com/ LinkedIn: https://www.linkedin.com/in/damiano-messineo-53354018a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Watch the full version on www.rikishifatu.comEpisode 59! Join Big Kish and TMD in a special episode of Off The Top where they review the classic Tag Team Match between the Headshrinkers and the Steiner Brothers! #Rikishi #RikishiFatuOffTheTop #WWEThe content used in this video is intended for educational and informational purposes only. All rights to the images, music, clips, and other materials used belong to their respective owners. I do not claim ownership over any third-party content used.

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar.Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum!In this episode, Ashley shares the personal story that inspired the brand's creation, including her experience as a parent of a child with autism and her frustration with the lack of nutritious, low-sugar beverage options for children. From working with a professional formulator to pioneering a new approach to sweetening milk with fruits and vegetables, Ashley provides a transparent look into the product development process, the health implications of added sugar, and the early wins that are propelling Jubilee's into retail spaces and onto Amazon.They also explore broader industry trends, the rise of functional and clean-label products, and practical advice for emerging founders in the CPG space.What are you waiting for? Listen now!Listen in as they share about:Founding Story of Jubilee'sProduct Formulation & InnovationParenting & Health ConsciousnessConsumer Trends & Health CultureMarketing & DistributionClean Label & Ingredient AwarenessFounder AdviceEpisode Links:Website: https://drinkjubilees.com/LinkedIn: https://www.linkedin.com/in/ashleyverrill/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today's consumers.Sam Kass, former White House Chef and food policy advisor to the Obamas, shares behind-the-scenes stories from the West Wing—including what it's really like cooking for the First Family—and how those experiences led to a deep commitment to reshaping our food systems. He dives into the hard truths about sugar, portion sizes, and policy limits, as well as the ambitious mission behind his new venture, PLEZi, to help shift eating habits for the next generation.Dana Kim, founder & CEO of product testing platform Highlight, brings the data. From packaging guilt to sweetener preferences, Dana shares real consumer insights from across the U.S.—what shoppers say they care about vs. what they actually buy, and why brands need to tailor their health and sustainability messages to fit different audiences (Erewhon isn't the whole world!).Together, they explore how brands can build better-for-you products and communicate them effectively—without falling into the greenwashing trap.

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won't want to miss this one. Tune in now!Use code STARTUPCPG at checkout for 15% off any cracker product!Listen in as they share about:Unbothered Foods OverviewWhy Crackers?The Sourdough AdvantageScaling & Manufacturing JourneyRetail & Distribution StrategyFunding & BootstrappingSolo Founder LifeMentorship & Community SupportEpisode Links:Website: https://unbotheredfoods.com/ LinkedIn: https://www.linkedin.com/in/morganjmurdock/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founders—Yaminah Childress of YANY Beauty and Veronica Blue of Phenomenal Foods Co—they explore how small teams are using AI to scale smarter, save time, and simplify complex workflows.From AI-powered forecasting and document automation to personalized marketing and product costing, this episode breaks down the real-world tools that founders are actually using. Yaminah shares how she leverages tools like Perplexity AI and Contractor AI to manage agreements, expansion strategies, and even create AI assistants.Meanwhile, Veronica reveals how ChatGPT has become her go-to tool for recipe costing, unit economics, and preparing investor-ready projections—all as a solopreneur.Whether you're skeptical, curious, or already experimenting with AI, this episode will give you practical ideas and fresh inspiration to apply AI in your own business ops.Tune in now to learn how these founders are turning AI into their ultimate business partner. Listen in as they share about:Initial Skepticism Around AIAI as a Tool for Business EfficiencyAI as a Tool for Lean TeamsAI for Financial Modeling & ForecastingAI Building Internal Knowledge BasesLegal, Regulatory, and Forecasting UsesCustom Tools & SoftwareAI as a Creative PartnerEpisode Links:Website: https://yanybeauty.co/ LinkedIn: https://www.linkedin.com/in/iamyaminah/ Website: https://phenomenalfoodsco.com/ LinkedIn: https://www.linkedin.com/in/vblue/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Sabrina starts to go against the church and we start to see just how Catholic the whole witch society is. We discuss how men have assumed leadership in the Church of Night, the matriarchy of the Spellman household, our love of Ambrose, Prudence being the most savvy character so far, Daniel Webster attorney at law, and what led to the Spellman parents getting two conflicting baptisms. We also have plenty of tangents on shows we used to watch during the cast section.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 20 content warnings: religion, Catholicism, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief that health is sacred. Drawing on his deep experience in hospitality and beverage entrepreneurship—including a successful exit to Vita Coco—BJ discusses how Holy! Water was developed to meet multiple consumer needs with formulations that include ketones, functional mushrooms, and nootropics.They explore the evolution of the non-alcoholic and functional beverage categories, the challenges of product development, retail strategy, and navigating distribution. BJ also opens up about his approach to brand-building, investing in people, and what it takes to succeed in a highly competitive industry.Whether you're a CPG founder, investor, or industry enthusiast, this episode offers valuable insight into the grit, creativity, and strategy behind bringing a beverage brand to life. Listen now!

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven's Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.Matt's advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!Schedule a call with Grassroots, Startup CPG's demo partner:https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callAccess Startup CPG's exclusive data package with NIQ:https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Velocity in Retail for CPG BrandsPre-Launch StrategyDriving In-Store VelocityMerchandisingOut-of-Store StrategiesData & Velocity MetricsDistribution & StockoutsBootstrapping AdviceEpisode Links:LinkedIn: https://www.linkedin.com/in/matthew-merson/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We kick off our coverage of the Chilling Adventures of Sabrina! We talk about our history with the show, production background of the show & the differences between this and its cousin Riverdale. We also discuss the coming of age story, the fun witchcraft, the way witchiness & paganism are woven into the world, & how much fun the new Ms Wardwell is.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 19 content warnings: misogyny, toxic masculinity, alt right ideology, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, spiders, cannibalismTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its fizzy, flavorful, and sustainable hydration tablets. Max shares the brand's unique origin story, the challenges of positioning a disruptive product in a traditional market, and how Plink! has scaled from concept to landing on shelves in over 1,100 CVS locations. He offers valuable insights into product development, retail strategy, category navigation, and the importance of refining your value proposition as you grow. Whether you're a founder, brand builder, or CPG enthusiast, this conversation offers actionable takeaways and an inspiring look at what it takes to succeed in the modern beverage space. Listen now!Listen in as they share about:The Origin of Plink! HydrationCo-Founder DynamicProduct PositioningCategory StrategyRetail & GrowthEnvironmental MissionE-commerce LearningsFlavor & Formulation DecisionsRetail & DTC GrowthAdvice for Other FoundersEpisode Links:Website: https://drinkplink.com/ LinkedIn: https://www.linkedin.com/in/maxwell-luthy-a8587137/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular.They kick things off with an inside look at the upcoming Summer Fancy Food Show in New York—why it's one of the most high-impact events of the year for emerging brands, and what makes the Startup CPG section a magnet for top-tier buyers. Leana shares how the show supports brands at every stage, while Daniel and Patricia offer a behind-the-scenes look at their curated events, pitch sessions, and founder networking opportunities.Then, Luca shares the story behind BARIS—a Patagonia-born, chocolate-dipped raspberry brand that turned a single tabletop at Fancy Food into major retail wins. He shares insights on connecting with buyers, leading with purpose, and building traction as a young brand.Lastly, Jaden offers the buyer's perspective from Earth Fare, explaining what stands out at Fancy Food, how he approaches early-stage brands, and why product mission, packaging, and personal connection matter more than ever.Tune in now!Our upcoming Fancy Food Show 101 webinar: https://www.eventbrite.com/e/fancy-food-show-101-get-ready-for-the-2025-summer-show-tickets-1291507807619?aff=oddtdtcreatorApply for the Startup CPG section at Fancy Food Show:https://docs.google.com/forms/d/e/1FAIpQLSdbu0jtXP2n-tS1xSWhC9LHorFI8Fm736mujws35eftWixlfg/viewform Listen in as they share about:Overview of the Fancy Food Show (Summer Edition)Opportunities for Brands at the ShowWhat to Expect from the ShowStartup CPG's Role and Events at the ShowBrand Perspective - SFA (Leana)Brand Perspective – Baris (Luca)Buyer Perspective – Earth Fare (Jaden)Tips for Brands Attending Fancy FoodEpisode Links:Website: https://www.specialtyfood.com/ LinkedIn: https://www.linkedin.com/in/leana-rogers-salamah-5770862/ Website: https://everybaris.com/ LinkedIn: https://www.linkedin.com/in/luca-molinari-cattarossi/ Website: https://www.instagram.com/earthfare/?hl=en LinkedIn: https://www.linkedin.com/in/jaden-mctaggart-1167225b/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Puebloan Peoples will discuss the original inhabitants of the American Southwest and their contributions to modern-day architecture and art. The fourth and final episode, Harvest of Souls, will cover the period from 1601 to Present, in which the Puebloan peoples rebel against the Spanish and succeed in achieving independence, for a time.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon:@turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 4 Sources:In Search of the Old Ones: Exploring the Anasazi World of the Southwest, by David RobertsThe Pueblo Revolt: The Secret Rebellion that drove the Spaniards out of the Southwest, by David RobertsAnasazi of Chaco Canyon: Greatest Mystery of the American Southwest, by Kyle WidnerAncient Pueblos Sacred Places: A Field Guide to the Important Puebloan Ruins in the Southwest, by Buddy MaysMesa Verde: the History of the Ancient Pueblo Settlement, by Dr. Jesse Harasta and Charles River EditorsRamon A. Gutiérrez, When Jesus Came, the Corn Mothers Went Away: Marriage, Sexuality, and Power in New Mexico, 1500-1846 (University of Stanford Press, 1991)https://www.academia.edu/25141045/ROAD_TO_REBELLION_FROM_ACOMA_TO_THE_PUEBLO_REVOLTWikipedia

We end Riverdale season 2 with a fight for the town followed by a smaltzy finale. We discuss the 47 plotlines happening in chapter 34, Cheryl being a superhero, Jugheads failed sacrifice, the Cooper women fighting back, Hermione being used by Hiram, Ethel once again not being a character, FP being fair weather, and the big cliffhanger.Next week we start the Chilling Adventures of Sabrina with episode 1!Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 18 content warnings: misogyny, toxic masculinity, alt right ideology, death, murder, emotional abuse, gun violence, serial killers, familial abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

I am thrilled to have Dr. Sheneka Horne back on the podcast today. Dr. Sheneka has successfully scaled her doctor coaching business, The Blk Doctor, and is an associate coach at The Doctor Coach School™. Our conversation explores why physicians are so hesitant to step into the identity of a coach and take the leap to start their own business. We cover why seeking credentials and validation holds us back and how that mindset is ingrained in medical school.Dr. Sheneka and I also discuss how outside influences and opinions can be disruptive. We share our stories about navigating these dynamics, especially when it comes to dissenting family members and friends. From developing self-trust to owning your IP and embracing your role as a doctor coach, Dr. Sheneka and I dive into the challenges every business owner faces. Tune in for insights and learn how to take on the identity of a doctor coach with confidence. Want to hear more about Dr. Sheneka's journey to becoming a high-earning doctor coach? Listen to her previous interviews: Episode 033: Showing Up in Imperfection and Getting Results with Dr. Sheneka Horne | thedoctorcoachschool.comEpisode 68: How Dr. Sheneka Helps Her Clients Get 6-figure Raises and Negotiate as a Black Physician | thedoctorcoachschool.comEpisode 104: Exploring Entrepreneurship With Dr. Sheneka Horne ( Part 2) | thedoctorcoachschool.comConnect with Dr. Sheneka Horne:Website: The Blk DoctorInstagram: Dr. Sheneka | The Blk Doctor ® (@theblkdoctor) Let's Connect: On Instagram On Facebook On LinkedIn On TikTok On my website

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the story of how she and her husband turned a pandemic-era idea into a nationwide retail brand, detailing their journey from finance to CPG, and the behind-the-scenes grind of product development, branding, pivoting from DTC to retail, and navigating funding without losing creative control. She dives into how they created bold, edgy branding to change perceptions around mushrooms, launched with eye-catching flavors like Rosemary + Salt and Twisted Thai Chili, and scaled the brand through demos, trade shows, and sheer hustle. Plus, she shares what it's like getting on shelves at places like Whole Foods, Urban Outfitters, and even airport stores, all while building a company rooted in a bigger mission to make all mushrooms—culinary and psychedelic—mainstream. Follow along for more founder stories and behind-the-scenes startup wisdom—tune in now!Listen in as they share about:Popadelics Founding StoryFlavor DevelopmentInitial Launch StrategyGo-to-Market StrategyFunding & Self-FinancingPitching & Investor ReadinessBiggest Challenges and Future GoalsEpisode Links:Website: https://popadelics.comLinkedIn: https://www.linkedin.com/company/popadelics/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC's Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they've continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GNC's evolving wellness space. Whether it's walking into GNC stores to personally connect with staff or mastering the retail pitch, this episode is packed with insights for any CPG founder looking to take their brand to the next level.Don't miss this behind-the-scenes look at how hustle, strategy, and timing can lead to big wins.Thinking of applying to the next GNC Next Big Thing?Apply to GNC x Startup CPG NEXT BIG THING, deadline of 4/30: https://bit.ly/gncnextbigthingListen in as they share about:Luke Montgomery-Smith (Plink!)Applying to GNC's Next Big ThingThe Expo West ConnectionPitching at GNC HQWhat It Takes to Win as a StartupFrom End Cap to Permanent Shelf PlacementBuilding Relationships with GNC Store StaffThe Power of Strategic Retail PartnershipsFundraising Momentum After the WinTyshawn Bryant (Green Regimen)Why he Almost Didn't ApplyUnderstanding the New GNCCreating a Standout Submission VideoThe Surprise Win for All FinalistsHow to Make the Most of a Retail TestIn-Store Demos and Customer EducationAdapting to Different Customer SegmentsEpisode Links:Website: https://greenregimen.com/ LinkedIn: https://www.linkedin.com/in/greenregimen/Website: https://drinkplink.com/LinkedIn: https://www.linkedin.com/in/lukejms/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage to unpack the real-world impact of skyrocketing tariffs on emerging food and beverage brands.Jia shares the challenges of manufacturing in China and how a sudden 54% tariff hike forced her to rethink pricing, margins, and her relationship with her suppliers. Jake offers a different angle, explaining how Fila Manila's U.S.-based production could give it a competitive edge as imported brands face cost spikes. Meanwhile, Matt provides the manufacturer's perspective—explaining how tariffs are affecting ingredient costs, supply chain decisions, and even equipment investments.Whether you're a brand founder, manufacturer, or just curious about how global policy hits Main Street, this episode breaks it all down.Tune in now to hear how resilient brands are pivoting in real time—and learn how you can adapt your strategy to stay ahead.Listen in as they share about:Jia Liao (Hotpot Queen)- 54% Tariff Spike- Cost of Staying Premium- Supplier Negotiations and Strategic Shifts- Why Small Brands Get Hit Hardest- Jia's Personal Thoughts on TariffsJake Deleon (Fila Manila)- How U.S. Manufacturing Helped Fila Manila- Issues With Imported Ingredients and Packaging- The Double-Edged Sword of Tariffs- Turning Disruption Into StrategyMatt Whiteside (Circle Beverage)- How Tariffs Are Raising Manufacturing Costs- Why Pricing Can't Change Right Away- Focusing on Long-Term Brand Partnerships- Tariffs Make Equipment More Expensive- Why Strong Relationships Matter Right NowEpisode Links:Website: https://hotpotqueen.comLinkedIn: https://www.linkedin.com/in/weijia-liao/ Website: https://filamanila.com LinkedIn: https://www.linkedin.com/in/jacobcdeleon/ Website: https://www.circlebev.com LinkedIn: https://www.linkedin.com/in/matt-whiteside/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Maxi Heidenblut, the founder of Häppy Candy, a better-for-you gummy candy brand with 70% less sugar—without using artificial sweeteners. Maxi shares her journey from working in asset management to launching a CPG startup, tackling the challenges of bootstrapping, cold-calling manufacturers, and navigating the retail landscape. She also discusses how Häppy Candy is making waves in independent stores and national retail, leveraging social media, influencer marketing, and trade shows to expand its footprint.Tune in to hear how Maxi is reshaping the candy industry with a healthier, delicious alternative—all while managing a full-time job in New York City.Listen in as they share about:Overview of Happy CandyProduct Development and ManufacturingChallenges as a First-Time FounderBusiness Launch & Initial GrowthRetail & Expansion StrategyDTC (Direct-to-Consumer) & Social Media StrategyChallenges of Bootstrapping & Financial PlanningFuture GoalsEpisode Links:Website: https://haeppycandy.com/ LinkedIn: https://www.linkedin.com/company/haeppy-candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, Director of Category Management at KeHE, to dive deep into what every brand should know about working with a distributor. Tim shares valuable insights on common misconceptions, the key factors that set successful brands apart, and how KeHE supports emerging brands through programs like KeHE Elevate and Trend Finder.They also discuss the role of KeHE as a Certified B Corp, how the company fosters community impact through KeHE Cares, and the importance of category management in identifying innovation that will perform well at retail. Plus, Tim reveals the latest industry trends, including the rise of protein-packed products, non-alcoholic beverages, and global flavors.Whether you're a new brand looking to break into distribution or an established one aiming to scale, this episode is packed with actionable advice to help you navigate the process effectively.Tune in now!Listen in as they share about:Working with KeHEKeHE's Role in Brand GrowthKeHE's Company Culture & InitiativesKeHE Trade Shows & Retailer TrendsHow & When Brands Should Approach KeHEDistribution Strategy & Scaling with KeHEMarketing & Promotion StrategiesMistakes Brands Should AvoidAdvice for Brands Entering KeHEEpisode Links:Website: https://www.kehe.com/ LinkedIn: https://www.linkedin.com/in/timdornfeld/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).Don't miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!Listen in as they share about:Origin Story & Inspiration of FreezcakeProduct Development & Market TestingGrowth & Business StrategyRetail ExpansionSelf-Manufacturing vs. Co-ManufacturingSupply Chain IssuesMarketing & Social Media StrategyFuture Goals & Expansion PlansEpisode Links:Website: https://www.freezcake.com/ LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Foster Garvey. They break down the different structures of celebrity deals—cash, equity, royalties, and affiliate marketing—and what brands are really paying for when they bring on a big name. Hillary shares insider insights on structuring contracts, negotiating exclusivity, managing risks (like "morals clauses"), and ensuring brands actually get value from these partnerships.They also discuss the difference between influencers and celebrities, the role of talent agents, common legal pitfalls brands face, and why not all endorsements translate into sales. Whether you're a startup considering a celebrity deal or just curious about how these partnerships work behind the scenes, this episode is packed with essential takeaways.