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In this episode of the Startup CPG Podcast, host Daniel Scharff speaks with David Fudge, Co-Founder and CEO of Aplós, and Amanda Amos, Investor at Collaborative Fund, for a comprehensive discussion on the current fundraising landscape in consumer packaged goods.Together, they break down what has — and hasn't — changed in the early-stage fundraising environment, with actionable advice for founders from both an operator's and investor's perspective. Amanda shares how Collaborative Fund evaluates startups, what investors look for in pitch decks, how to think about market size, and the importance of aligning with the right capital partners. David offers hard-earned insights from building Aplós, including how he navigated early fundraising, how his pitch evolved over time, and what advice he gives to other founders stepping into the fundraising arena.They also discuss bootstrapping vs. raising venture capital, SAFE notes vs. priced rounds, how to build authentic investor relationships, and the real expectations around valuation and ownership.Whether you're a founder preparing to raise or just curious about how the process works behind the scenes, this episode is packed with practical wisdom and candid reflections.

In this episode of the Startup CPG Podcast, our Operations and Finance Correspondent Hannah Dittman speaks with Greer Tessler and Luke Goldstein, Managing Partners at Simple Food Ventures. They explore the firm's strategic approach to early-stage CPG investing, with a focus on “better-for-you” grocery staples and their unique partnership with Albertsons to help brands scale through retail distribution.Greer and Luke share valuable insights into what they look for in founders, the importance of operational expertise, and the business fundamentals that set companies apart. They also provide guidance on navigating valuations, the fundraising process, and building transparent, effective relationships with investors.For founders preparing to raise capital or operators seeking a deeper understanding of the investment landscape, this episode offers practical advice and clear takeaways.Listen now to gain expert insights on positioning your brand for growth and investment readiness.Listen in as they share about:Simple Food Ventures OverviewInvestment Criteria & StrategyFundraising Process & DiligenceValuation and Dilution GuidancePitching GuidanceFounder Fit & DynamicsCapital Raising StagesAdvice for Founders on Investor SelectionHow to Contact Simple Food VenturesEpisode Links:Website:  https://simplefoodventures.co/ LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ LinkedIn: https://www.linkedin.com/in/luke-goldstein-a90093159/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Editor Caitlin Bricker speaks with Ariel Altman and Ronny Berger, co-founders of Figa Foods, a company introducing cupuaçu—a Brazilian superfruit seed—as a sustainable and innovative alternative to traditional chocolate. Ariel and Ronny share their journey of discovering cupuaçu, building a supply chain from Brazil, and navigating the challenges of bringing a novel ingredient to the U.S. market.They also explore the global cocoa crisis, the environmental benefits of cupuaçu, and how Figa Foods is positioned to offer a meaningful alternative in the confectionery space. Additionally, Ariel and Ronny reflect on their experiences as co-founders and life partners, offering valuable insights for first-time entrepreneurs in the CPG industry.Listen in to learn how Figa Foods is carving out a new category in confectionery—rooted in sustainability, transparency, and global inspiration.Listen in as they share about:Product OverviewCupuaçu as a SuperfoodSupply Chain and Farmer PartnershipsChallenges in Product DevelopmentBusiness and Personal PartnershipCocoa CrisisLaunch and Market ResponseFuture Vision & Advice for FoundersEpisode Links:Website: https://figafoods.com/ LinkedIn: https://www.linkedin.com/in/ariel-altman-396b922b/ LinkedIn: https://www.linkedin.com/in/ronnyberger/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics If you're ready for the new standard for business banking,Head to www.rho.co/startupcpgto learn more.

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Sam Tichnor, founder of FFUPs, a uniquely branded puff snack company that was focused on flavor innovation over health claims. Sam candidly shares the full arc of his entrepreneurial journey—from conceptualizing and launching the brand during the pandemic, to navigating DTC and retail channels, and the complex challenges that ultimately led to winding down the business.The conversation covers critical lessons on brand positioning, operational execution, inventory management, and the importance of marketing strategy—especially for solo founders. Sam reflects on the strategic decisions that shaped the brand, where things went wrong, and the insights he now applies in his advisory work at Pale Blue Dot, supporting emerging CPG brands with finance and operations expertise.This episode offers valuable takeaways for founders, operators, and anyone involved in building and scaling consumer products.Don't miss this episode. Listen now!Listen in as they share about:Branding and Product DevelopmentMarketing and AwarenessOperations and ManufacturingRetail and Distribution StrategyFinancial Management and CapitalReflections on Failure and GrowthEpisode Links:Website: https://ffups.com/ LinkedIn: https://www.linkedin.com/in/samueltichnor/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics If you're ready for the new standard for business banking,Head to www.rho.co/startupcpgto learn more.

Turning Tides: Spanish Civil War will discuss the conflict which shaped modern Spain. The second episode, ¡No Pasarán!, will cover the period from 1936 to 1937, in which the civil war explodes into horrific acts of violence, oppression, and calamity.Outro music: A las barricadas by El violinista del amor & los pibes que miraban, available on Bandcamp and major streaming platforms.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/YouTube/Threads/Facebook: @theturningtidespodcastBluesky/Mastodon: @turningtidespodEmail: theturningtidespodcast@gmail.comIG/YouTube/Facebook/Threads/TikTok/Bluesky/Mastodon: @antiksentEmail: antiksent@gmail.comEpisode 2 Sources:1. Fascism in Spain: 1923 - 1977, by Stanley G. Payne2. Homage to Catalonia, by George Orwell3. Franco's International Brigades: Adventurers, Fascists, and Christian Crusaders in the Spanish Civil War, by Christopher Othens4. Forgotten Places: Barcelona and the Spanish Civil War, by Nick Lloyd5. The Last Miles to Huesca: An Australian Nurse in the Spanish Civil War, by Judith Keene6. Camaradas: Ode to the Spanish Civil War: An Anthology of the International Brigades, by Eric Weinert7. Spartacus Educational: Spanish Civil War, by John Simpkin8. Spanish Civil War: History of a Battle for Europe's Soul: Spain's Great War (Required Histories), by George Levrier-Jones9. The People's Army in the Spanish Civil War: A Military History of the Republic and the International Brigades, 1936 - 1939, by Alexander Clifford10. Stolen Babies of Spain: The Book, by Greg Rabidouz, Mara Lencina, and Enrique Torres Vila11. History of Spain from 1900 - 2000, by Dr. Cervantes Unuro12. Long Live Death: the Keys to Victory in the Spanish Civil War, by A.H. Lloyd13, https://speakola.com/political/dolores-ibarruris-no-pasaran-spanish-civil-war-193614. https://files.libcom.org/files/AgColls.pdf15. https://teachwar.wordpress.com/resources/war-justifications-archive/spanish-civil-war-1936/16. WikipediaEtc...

Harvard scientists fell for table-flipping séances while 8-year-olds saw through million-dollar magic tricks. The revelation? Your organization's most intelligent people systematically miss the most obvious solutions and risks —and this expertise blind spot is limiting every "intelligent" system we build.Stacy Alan, licensed therapist turned mentalist, and Jason Alan, master magician, reveal a counterintuitive truth: highly educated professionals consistently overlook simple explanations that children spot immediately. Their unique lens—combining clinical psychology with perception science—exposes how expertise creates predictable blind spots that limit innovation and increase risk in interconnected systems.Paradigm Shifts:→ The Expertise Paradox: Smart professionals focus on complex explanations while missing obvious solutions—the same bias that blocks breakthrough innovation in "intelligent" systems→ Instant Reality Revision: False perceptions can be implanted in minutes through repetitive messaging—revealing how quickly teams can lock onto wrong assumptions in collaborative environments. Complex market environments carry the same risk.→ The Back Row Principle: If your least technical stakeholder can't navigate your system, you've lost everyone—a design law from magic that could revolutionize innovation adoption→ Group Think Acceleration: Individuals abandon correct perceptions to align with group consensus in seconds, preventing teams from recognizing simple risks and solutions hiding in plain sightEcosystem Impact:→ Traditional innovation focuses on technical complexity vs. elegant solutions that educated professionals systematically overlook→ Magic's core principle: audiences accept complex premises while missing obvious methods—identical to how expert teams can miss breakthrough opportunities→ The "smarty pants syndrome": engineers, doctors, executives overlook simple solutions that 8-year-olds spot immediately because expertise creates predictable blind spotsThe Innovation: Two-decade field testing of human perception vulnerabilities combined with clinical psychology expertise reveals how collective reality can be architected—or weaponized. Their framework distinguishes beneficial wonder (theater magic) from harmful manipulation (false psychics), providing ethical guardrails for reality-shaping technologies.Strategic Application: Any ecosystem involving expert stakeholders—from aerospace missions to financial systems to AI governance—can dramatically improve innovation outcomes by incorporating fresh perspective principles from performance psychology.Strategic Reframe: The most adaptive ecosystems will shift from asking "How do we leverage our experts' knowledge?" to understanding: "How do we architect systems that capture breakthrough insights and address hidden risks that our smartest stakeholders systematically miss?"#NASA #ShoshinWorks #EcosystemicFutures #InnovationBlindSpots #ExpertiseBias #BreakthroughThinking #SystemsInnovationGuests: The Alans - Stacy Alan and Jason Alan | www.TheAlansLive.comEpisode and Series Hosts:Vikram Shyam, Lead Futurist, NASA Glenn Research CenterDyan Finkhousen, Founder & CEO, Shoshin WorksEcosystemic Futures is provided by NASA Convergent Aeronautics Solutions Project in collaboration with Shoshin Works.

Things are constantly happening on Riverdale but this week things are really popping off. We have a prison break, Jughead getting way into G&G (and then forgetting about it), Archie leaving town and Betty getting to the bottom of all the parents fishy behavior. They also lock up Betty for being right!Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 27 content warning: police brutality, child abuse, prison, cults, self harm, suicide, toxic masculinity, emotional abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Sam Lejfer, founder of Lucky Day, a brand in the frozen dessert category unlike you've ever seen. Lucky Day produces organic, dairy-free ice cream made without common allergens, refined sugars, gums, or seed oils—offering a thoughtful alternative for health-conscious and ingredient-aware consumers.Sam shares the personal health journey that inspired the creation of Lucky Day, detailing how severe food allergies and a commitment to wellness shaped the brand's core values. He also discusses the operational challenges of launching an allergen-friendly product, including the decision to manufacture in-house and to use home-compostable, plastic-free packaging.They also explore the realities of startup growth, the importance of maintaining product integrity, and how fear, discipline, and a mission-driven approach continue to guide Sam's leadership.Gain insights into market trends in clean-label food, strategies for sustainable packaging, and the value of scaling with intention rather than speed. Listen now!Listen in as they share about:Manufacturing & ProductionSustainability & PackagingIngredients & Health ConsciousnessBusiness Philosophy & StrategyRetail, Distribution & Market PresenceFounder Experience: Fear, Ego & ResilienceCommunity & SupportEpisode Links:Website: https://eatluckyday.com/ LinkedIn: https://www.linkedin.com/in/lejfersamuel/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics If you're ready for the new standard for business banking,Head to www.rho.co/startupcpgto learn more.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Paul Voge of Aura Bora, who returns to share the full story behind the recent sale of his sparkling water brand. Paul takes us through the founding of Aura Bora, its rapid growth, and the hard financial truths of operating in the beverage industry. He dives deep into the reasons for selling, what the sale process looked like, and how changing investor expectations in CPG shaped their outcome.From fundraising strategies and capital efficiency to navigating the saturated sparkling water space, Paul offers transparent, hard-won advice on what it really takes to build — and eventually exit — a consumer brand. He also reflects on what he's learned about himself, creativity, and the importance of timing in business.This is a must-listen for any emerging CPG founder or operator — candid, tactical, and full of real-life lessons.Listen now!Listen in as they share about:The Sale of Aura BoraFundraising and Financial JourneyChallenges in the Beverage IndustryDecision to SellMarket & Exit DynamicsEntrepreneurial ReflectionsPersonal Growth & Self-DiscoveryWhat's Next for PaulEpisode Links:Website: https://aurabora.com/ LinkedIn: https://www.linkedin.com/in/paulvoge/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

It's the hot new thing in town; Gryphons & Gargoyles. People are saying kids are dying from it & have even gotten hurt in the past. They're saying it's so addicting and is enabling kids to hurt each other. I hope none of the parents have a super secret past playing this thing…Also Archie is caught in an underground prison fight ring.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 26 content warning: police brutality, child abuse, prison, cults, self harm, suicide, toxic masculinity, emotional abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG podcast, Editor Caitlin Bricker sits down with Amna Mettmann, founder of Brause — a modern beverage brand inspired by health-conscious, traditional German craft sodas. Amna shares her entrepreneurial journey, from a career in investment banking and tech to launching a clean-label soda brand rooted in nostalgia, transparency, and flavor.Learn about Brause's commitment to whole food ingredients, the brand's thoughtful approach to avoiding added sugars and artificial flavors, and the cultural and personal influences that shaped its identity. Amna also discusses how Startup CPG played a vital role in helping her navigate the early stages of growth, connect with distributors, and build momentum in the competitive CPG landscape. You'll also hear how Amna leveraged Startup CPG's resources to land distributors and scale her vision.Tune in to discover why Brause is more than just a drink — it's a movement.Listen in as they share about:Ingredient and health philosophyGerman influence & nostalgiaLifestyle integrationDistribution and retail presenceStartup CPG community influence on the brandEpisode Links:Website: https://drinkbrause.com/ LinkedIn: https://www.linkedin.com/in/amna-mettmann/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Matt Merson, Head of Strategy and Sales at Once Upon a Coconut, and a veteran executive with over three decades of experience in the consumer packaged goods (CPG) industry. This in-depth conversation offers a comprehensive guide to navigating sales broker relationships for emerging CPG brands.Matt provides practical guidance on when and how to find and engage a broker, how to evaluate broker performance, and what internal preparations are necessary for a successful partnership. The discussion covers key topics such as broker compensation structures, contract negotiation strategies, the importance of sales collateral and data readiness, and how to ensure brokers are aligned with your brand's growth strategy.Gain a clear understanding of the differences between national, regional, and specialty brokers, and how to choose the right fit based on product, channel, and stage of growth. Matt also shares real-world insights on managing broker expectations, establishing accountability, and setting measurable goals to drive retail success.This episode is an essential resource for founders and sales leaders seeking to build sustainable retail distribution through broker partnerships.Listen now to gain expert-level insights into one of the most critical decisions early-stage CPG brands face.Access Startup CPG's exclusive data package with NIQ: https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:What Is a Broker and When to Hire OneStrategic Fit and Channel FocusHow to Find & Evaluate BrokersTypes of BrokersFees & Contract Structure and NegotiatingTools to Set Brokers Up for SuccessWhen It's Not WorkingMaintaining a Healthy Broker RelationshipMatt's Recommended BrokersEpisode Links:Website: https://onceuponacoconut.com/LinkedIn: https://www.linkedin.com/in/matthew-merson/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Spanish Civil War will discuss the conflict which shaped modern Spain. The first episode, Face to the Sun, will cover the period from 1923 to 1936, in which fascism rose to power in Spain before sputtering into anarchism, rebellion, and political confusion.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/YouTube/Threads/Facebook: @theturningtidespodcastBluesky/Mastodon: @turningtidespodEmail: theturningtidespodcast@gmail.comIG/YouTube/Facebook/Threads/TikTok/Bluesky/Mastodon: @antiksentEmail: antiksent@gmail.comEpisode 1 Sources:1. Fascism in Spain: 1923 - 1977, by Stanley G. Payne2. Homage to Catalonia, by George Orwell3. Franco's International Brigades: Adventurers, Fascists, and Christian Crusaders in the Spanish Civil War, by Christopher Othens4. Forgotten Places: Barcelona and the Spanish Civil War, by Nick Lloyd5. The Last Miles to Huesca: An Australian Nurse in the Spanish Civil War, by Judith Keene6. Camaradas: Ode to the Spanish Civil War: An Anthology of the International Brigades, by Eric Weinert7. Spartacus Educational: Spanish Civil War, by John Simpkin8. Spanish Civil War: History of a Battle for Europe's Soul: Spain's Great War (Required Histories), by George Levrier-Jones9. The People's Army in the Spanish Civil War: A Military History of the Republic and the International Brigades, 1936 - 1939, by Alexander Clifford10. Stolen Babies of Spain: The Book, by Greg Rabidouz, Mara Lencina, and Enrique Torres Vila11. History of Spain from 1900 - 2000, by Dr. Cervantes Unuro12. Long Live Death: the Keys to Victory in the Spanish Civil War, by A.H. Lloyd13. Wikipedia

It's good to be back in Riverdale! We cover Archie's trial and subsequent jailing at the super max juvenile prison. We also discuss the supposed accuracy of juvenile court, Alice's turn into the crunchy movement, FPs slutty little glasses, Griffins and Gargoyles, and how everyone's shirt is constantly popping off.We also learn about Sesame Park and all the muppet friends that occupy the Canadian tv show.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 25 content warning: police brutality, child abuse, prison, cults, self harm, suicide, toxic masculinity, emotional abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this bonus episode of the Startup CPG Podcast, Editor Caitlin Bricker is joined by Startup CPG founder Daniel Scharff and Head of Marketing & Community Patricia Menegoto to recap their experience at the Summer Fancy Food Show in New York City.Together, they highlight key takeaways from the event, including curated buyer meetings, panel discussions, evening networking events, and the vibrant energy of the River Pavilion where 25 emerging brands showcased their innovations in the Startup CPG section.Caitlin also features three brands from the Startup CPG section — Figa Foods, Loopini Pizza, and Ooso Sparkling Tea — who share their behind-the-booth insights, major wins, and the impact of being part of the community.Whether you're preparing for your first trade show or looking to refine your event strategy, this episode offers actionable advice and an inside look at what makes Fancy Food such a powerful platform for emerging CPG brands.Tune in now!Listen in as they share about:Summer Fancy Food Show ExperienceStartup CPG Section1:1 Buyer MeetingsFurther Female Founder LoungeEvents & NetworkingBrand Spotlights-Figa Foods-Loopini Pizza-Ooso Sparkling TeaEpisode Links:LinkedIn: https://www.linkedin.com/in/danscharff/ LinkedIn: https://www.linkedin.com/in/pmenegoto/ Website: https://figafoods.com/ LinkedIn: https://www.linkedin.com/in/damiano-messineo-53354018a/ Website: https://drinkooso.com/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, our Editor and host of the Founder Feature series, Caitlin Bricker, sits down with Jenn Ko, founder of DIME — a bold and flavorful MSG-based seasoning brand on a mission to challenge misconceptions and celebrate Asian heritage. Jenn shares her journey from being an MSG skeptic to becoming a passionate advocate, fueled by cultural pride and a desire to reclaim the narrative around this misunderstood ingredient.Together, Caitlin and Jenn explore the roots of MSG's bad reputation, its scientific origin, and how xenophobia played a role in shaping public perception.Jenn also reflects on her entrepreneurial journey, the story behind DIME's provocative name, and her vision for making the product a pantry staple.Whether you're curious about MSG or inspired by authentic founder stories, this episode offers valuable insight into the intersection of culture, food, and innovation.Listen now to learn how one founder is turning a misunderstood ingredient into a modern culinary movement.Listen in as they share about:Founding story of DIMEThe origins and misconceptions of MSGBreaking stereotypes through brandingProduct strategyEntrepreneurial challenges and aspirationsCommunity & supportEpisode Links:Website: https://www.dimemsg.com/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Daniel Faierman, Partner at Habitat Partners, an early-stage venture firm spun out of the renowned creative agency Red Antler. With experience at major CPG companies such as PepsiCo, Danone, and AB InBev, Daniel brings a well-rounded perspective on brand building, strategic investment, and evaluating emerging consumer brands.They explore what Habitat Partners looks for in early-stage investments, with a focus on strong gross margins, capital efficiency, and early signs of product-market fit. Daniel shares how brands can succeed in pre-launch or seed rounds, the metrics that matter most — including velocities and marketing efficiency — and the importance of building a credible online presence even for retail-focused companies.He also offers candid advice on what not to do when pitching investors, outlines common valuation benchmarks, and highlights specific whitespace opportunities he's actively looking to fund.If you're a founder preparing to raise capital or simply seeking to better understand the CPG investment landscape, this episode delivers strategic insights and actionable guidance from a seasoned investor. Listen now!Listen in as they share about:Who Is Daniel Faierman and What Is Habitat Partners? Key KPIs They Evaluate DTC vs Retail Channel Strategy Fundraising Mistakes to Avoid Valuation Guidance White Space Opportunity They're Seeking What Founders Should Ask Habitat Other Early-Stage CPG Funds Mentioned Episode Links:Website: https://www.habitatpartners.co/ LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Sue Delegan and Kim Hehir, the co-founders of Brutus Bone Broth, a leading brand in the emerging category of functional pet food toppers. As sisters and entrepreneurs, Sue and Kim share the journey of building a mission-driven company that started in their home kitchens and scaled to national distribution with major retailers like Target.They explore how Brutus Bone Broth was born out of a personal need and quickly gained traction through strategic beta testing, a strong emphasis on product quality, and persistent outreach to retailers. Sue and Kim discuss navigating regulatory hurdles, maintaining cost-efficiency while preserving ingredient integrity, and the importance of innovation in developing new product lines like powdered bone broth and functional goat milk.They also reflect on the emotional realities of entrepreneurship, the value of building collaborative relationships, and how a clear brand mission—nourishing pets while giving back to the community—has remained central to their growth.Listen in to gain valuable insights on product development, retail strategy, and scaling a consumer brand—plus learn how Brutus Bone Broth is shaping the future of pet nutrition.Listen in as they share about:Brutus Bone Broth OverviewManufacturing & Product DevelopmentGo-to-Market Strategy & Early ChallengesNegotiation & Cost ManagementRetail ExpansionDTC & InnovationEpisode Links:Website: brutusbroth.comLinkedIn: https://www.linkedin.com/in/kimberly-hehir-6753391/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The goal of this mini series is to spark conversations of these new tools and practices within the community of current and future medical practitioners and staff. It is important for medical professionals to have a say in how these Al tools impact practice to ensure practical and ethical use. Join us in discussions of the history of Al, machine and deep learning. computer visions, natural language processing, responsible Al, and so much more. Let's take a step into the future together.Joining us is Jonathan Theros, Co-Founder and CEO of Dendritic Health AI. A recent MD/MBA graduate from Northwestern University and incoming internal medicine resident at Massachusetts General Hospital, Jon founded his company to address gaps in medical education by developing AI tools that help medical students learn more effectively and prepare for clinical practice. In our conversation, we discussed the future of AI in medical education, the specific tools his startup is building, and how physician entrepreneurs can amplify their impact by supporting the next generation of medical professionals.Dendritic Health AI and Neural Consult:https://www.dendritichealth.comhttps://www.neuralconsult.comEpisode produced by: Caleb Keng & Rohan SethiEpisode recording date: May 15, 2025www.medicuspodcast.com | medicuspodcast@gmail.com | Donate: http://bit.ly/MedicusDonate

What if you could optimize your rental property with just the push of a button? In today's episode, I'm talking with Matt Sanderson, co-founder of strIQ. We're diving into how strIQ can help you acquire and optimize your rentals, plus Matt's own experience with becoming a short-term rental owner and investor. Time-stamps:Meet Matt Sanderson (3:06)An overview of Matt's rentals (6:02)Reasons to buy a short-term rental (6:51)Using strIQ to acquire properties (9:16)Matt's own experience buying properties found on strIQ (13:16)The impact of an interior design company (18:15)Airbnb (21:03)Optimizing your property with strIQ (24:01)Property experiences that increase ROI (29:42)What's next for strIQ (35:34)Becoming the best in your brand and market (38:52)Mentioned in This Episode:Airbnb: brandandmarket.co/airbnb Use code “ali20” for 20% off the strIQ app: striq.com/pricingstrIQ website: striq.comEpisode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentuckyEpisode 47 Converting Our Starter Home Into A Successful Airbnb: podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnbSomerled: https://www.somerleddesigns.com/Funkit Interiors: https://www.funkitinteriors.com/Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, and Andy Kurtts, founder of Buttermilk Creative, for a deep dive into the technical and design considerations to get your product out into the world.Jamie shares his 20+ years of commercialization expertise, covering the technical side of packaging—shelf life, structural integrity, co-manufacturing constraints, and the science behind keeping products protected from oxygen, moisture, light, and even drop-kicks during shipping. Meanwhile, Andy offers the designer's perspective on how to stand out on-shelf, balance aesthetics with category norms, and build packaging that communicates your brand's promise clearly and effectively.Together, they break down how packaging influences everything from retail acceptance to consumer perception, and why early-stage brands should think carefully about format, manufacturing limitations, and visual hierarchy. Real-world examples like Graza, NoBull, and Leisure Hydration illustrate how form and function can come together to build lasting impressions—and brands.Whether you're in the concept phase or planning your second packaging run, this episode is your total package.Tune in now to learn how to make your product irresistible on shelf—from the inside out.Visit Catapult Commercialization Services: https://bit.ly/catapultcpgVisit Canworks digital can printing: https://www.canworksprinting.com/startupcpgListen in as they share about:The Importance of Packaging in Product SuccessTechnical Considerations of Packaging (Jamie's Perspective)Design and Branding Strategy (Andy's Perspective)Working with Designers and AgenciesTesting, Feedback, and IterationCost, Margin, and Strategic Trade-offsMarketing, Community, and Brand ExecutionReal Brand ExamplesEpisode Links:Website: https://www.catapultserv.com/ LinkedIn: https://www.linkedin.com/in/fvmh97c/ Website: https://buttermilkcreative.com/ LinkedIn: https://www.linkedin.com/in/andykurtts/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Are you telling a story that sells? In today's episode, I'm welcoming D'Arcy Benincosa back to the podcast to talk about the impact of storytelling in your marketing. We're diving into mindset hang ups around storytelling, how to discover your stories, and the steps to take today to incorporate better storytelling into your marketing. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. This episode is brought to you by my new free quiz, What's Your Photographer Marketing Personality? This quiz is designed to identify your strengths when it comes to marketing, plus what might be holding you back. If you're ready to say goodbye to overwhelm, exhaustion, and dead ends when it comes to your marketing, take the quiz today.Review the Show Notes: Get to know D'Arcy (1:29)Why stories are so important (4:21) How to come up with stories (6:39)Magic in the mundane (10:47)Mindset struggles around storytelling (15:14)Improving storytelling in your marketing (21:50)Letting the stories reveal themselves (27:50)I “just” take family photos (36:10)From story to selling (44:22)The first step to add storytelling to your marketing (52:05)Rapid-fire questions (54:51)Connect with D'Arcy:Instagram: instagram.com/darcybenincosaWebsite: darcybenincosa.comBenicosa Weddings: benincosaweddings.comEpisode 100 Childhood, Intuition, and High-Achieving Women with D'Arcy Benincosa: sabrinagebhardt.com/podcast/100-childhood-intuition-and-high-achieving-womenEpisode 63 Money Month Guest D'Arcy Benincosa on Money Mindset: sabrinagebhardt.com/podcast/63-money-month-guest-darcy-benincosa-on-money-mindsetConnect with Sabrina:What's Your Photographer Marketing Personality? Quiz: sabrinagebhardt.com/marketing-quizInstagram: instagram.com/sabrinagebhardtphotographyWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Francesca Pittaluga, founder of Ciao Pappy, a premium Italifornia pasta sauce brand that blends the culinary traditions of Italy with the fresh, vibrant spirit of California.Francesca shares her entrepreneurial journey from a career in fashion to building a fast-growing CPG brand rooted in family heritage, clean ingredients, and strong storytelling.Gain insight into the early days of launching Ciao Pappy, the strategic decisions behind product development and retail placement, and the challenges of scaling production while maintaining quality. Francesca also discusses the importance of community support, finding the right partners, and staying focused on sustainable, regional growth before national expansion.This episode is a must-listen for emerging founders navigating the food and beverage space or anyone interested in building a purpose-driven brand.Listen in as they share about:The Origin of Ciao PappyBlending Cultures through FoodEarly Growth and StrategyProduct DevelopmentRetail and Distribution StrategyManufacturing and Co-Packing ChallengesCommunity and ResourcesFunding and Growth ChallengesEpisode Links:Website: https://www.ciaopappy.com/ LinkedIn: https://www.linkedin.com/in/francesca-pittaluga-983170261/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Michael Lowry, Vice President of Global Spirit Sourcing, and Andrea Starr, Senior Director of Merchandising at Total Wine & More—the largest independent alcohol retailer in the U.S., with over 300 stores and $6 billion in annual sales.Michael and Andrea pull back the curtain on how Total Wine thinks about brand discovery, merchandising strategy, customer engagement, and category trends — including the rise of non-alcoholic beverages and the emerging THC space. They share what makes a product stand out and why the right design can make or break a new launch. You'll also learn what it takes to get on their shelves, how they stay nimble like a startup, and what catches their eye at trade shows.Packed with actionable insights, category strategy tips, and behind-the-scenes examples, this episode is a must-listen for any startup founder, CPG marketer, or emerging brand looking to break into large-format retail.

Think email marketing is dead? Think again! In today's episode, I'm welcoming business coach Kate Matheson back to the show to dive into email marketing basics. We're covering the tech behind the emails, the formatting and what to include in your subject line, plus why email marketing is such a game changer for business. Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:Kate Matheson Website: mathesonandco.caThe Email Vault: www.katematheson.com/emailvault-fbEmail Scripts To Grow Your Instagram: mollycahill.com/emailTest The Spammyness of Your Emails: mail-tester.comEpisode 55 Marketing Mistakes with Kate Matheson: mollycahill.com/55-marketing-mistakesEpisode 10 Establishing Business Foundations with Kate Matheson: mollycahill.com/establishing-business-foundations-with-kate-mathesonJoin Flodesk with Molly's Affiliate: flodesk.com/c/MOLLYCAHILLHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

We wrap up part 1 of Sabrina with a cataclysmic ghost parade and a holiday special! We discuss Sabrina and Harvey's separation, all the mortals finding out about Sabrina, Nicks devotion, Sabrina turning to the dark side, creepy Yule demons, and folklore and Christian saints that inform the Christmas special.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 24 content warnings: necromancy, religion, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, witchcraft, satanic worship, paganism, horror, child murder, child abuseTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

What if your pain was a map pointing you toward healing?In this powerful episode of the Holistic Healing Podcast, host Luam sits down with Kerie Logan, a hypnotherapist, intuitive channel, and host of the Master the Upper Room Podcast, to explore how trauma, emotional blocks, and unresolved generational pain shape our physical health and relationships. Kerie shares powerful stories of healing, from releasing throat pain rooted in heartbreak to clearing generational anxiety through visualization. Whether you're navigating a toxic relationship, struggling with emotional triggers, or seeking spiritual clarity, this episode offers deep insight, compassion, and actionable hope.Kerie Logan is a clinically certified hypnotherapist, NLP practitioner, and trauma specialist with over 20 years of experience helping clients heal emotional wounds and reclaim their lives. She is the creator of Master the Upper Rooms, a framework for raising human consciousness and shifting stuck patterns in areas like fear, guilt, shame, and anger. With advanced training in trauma, emotional triggers, and inner child work, Kerie blends science, intuition, and compassion to guide people toward lasting relief and self-empowerment. Her work bridges psychology and spirituality to help others feel fully alive again.Where to find more of Kerie:Website: https://mastertheupperrooms.com Instagram: https://www.instagram.com/mastertheupperrooms Facebook: https://www.facebook.com/people/Master-the-Upper-Rooms/61567717626356/ LinkedIn: https://www.linkedin.com/in/kerie-logan-19a6471b Email: empoweredwiithin@protonmail.comEpisode highlights:(0:00) Intro(03:18) Channeling, intuition, and writing from spirit(08:55) Recognizing emotional patterns and set points(14:47) Adulting: Moving from 3D to 4D consciousness(18:00) Healing through hypnotherapy and story rewriting(29:28) Clearing codependency and throat-related trauma(36:43) Narcissism, compassion, and family cycles(45:02) How emotional pain affects the body(49:01) Clearing generational trauma through visualization(56:05) Repeating lessons across lifetimes(1:02:22) Outro

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Fane He and Kyle Nguyen, co-founders of The Lucky Ox, a Vietnamese-inspired beverage company. They share the story behind their flagship salted lemonade, the cultural roots and personal meaning behind the brand, and how their backgrounds in fashion and design have shaped a product that stands out both on shelves and online.From launching with glass bottles and navigating DTC logistics, to building a wholesale business one account at a time—often hand-delivering orders across New York City—Fane and Kyle discuss the challenges and unexpected wins of growing a beverage brand with limited resources but unlimited creativity.They also explore how The Lucky Ox is resonating across diverse culinary spaces and why authenticity has been their strongest differentiator.So, what are you waiting for–listen now!Listen in as they share about:Authenticity Over Trend-ChasingUnique Brand Identity & DesignBootstrapped Hustle & Grassroots GrowthDistribution & DTC ChallengesRetail and Sales StrategyMentorship and Startup CPG SupportCommunity, Mentorship, and Startup CPGEpisode Links:Website: https://luckyox.co/ LinkedIn: https://www.linkedin.com/in/fane-he/ LinkedIn: Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of DrinksWithAVC, we sit down with Oakland-native Drew Glover, Co-Founder of Fiat Growth and General Partner at Fiat Ventures, for a masterclass on identity, resilience, and rewriting the rules of venture capital.Over green juice and kombucha, Drew reflects on growing up with civically minded parents, early lessons in code-switching, and the mindset shifts that carried him from Cal Football to operator roles at startups like Steady, to co-founding a growth consultancy and eventually becoming a mission-driven investor.You'll learn how to:Nail your fundraising story by focusing on your customer—not your egoBuild trust with investors (especially if you don't fit the “Stanford founder” mold)Spot startup opportunities that serve overlooked communitiesUse emotional intelligence as a strategic advantage in leadership and ventureMove from operator to capital allocator with clarity and intentionDevelop a go-to-market strategy and scale user acquisition using the Chime playbookDrew also offers an unflinching take on the rise and retreat of DEI in venture, why mandates miss the mark, and how his fund continues to outperform without one—because diversity is embedded in who they are.If you're building something meaningful and want to stand out in a crowded market, this is a must-listen.Episode links:www.fiat.vcwww.fiatgrowth.comEpisode timestamps:00:00 Introduction to Drinks With a VC02:34 Meet Drew Glover: The Pride of Bishop O'Dowd02:47 Choosing Green Juice Over Alcohol03:14 The Trend of Drinking Less Alcohol03:50 Drew's Drink of Choice: Vodka Martinis04:37 Digital Detox and Drinking Habits06:09 Bree's Big Reveal: Sobriety and Pregnancy07:23 Growing Up in Oakland: Drew's Background07:55 Drew's Parents: Civic-Minded and Inspirational15:24 The Importance of Code Switching18:24 Drew's Journey to Cal and Football23:56 From Football to Venture Capital25:23 Starting Fiat Growth and Fiat VC35:36 Fundraising and the Impact of DEI37:26 The Future of Venture Capital45:17 The Shift Around Race and Education45:38 Catastrophic Events and Positive Change45:57 Diversity in Venture Capital46:32 Drew's Impressive Portfolio46:55 The Importance of Representation48:46 Balancing Good and Success50:05 Future of Inclusion and Change52:03 Advice for Underrepresented Founders52:33 Building Your Own Solutions54:40 Growth Marketing Fundamentals55:15 Distribution as a Competitive Moat56:53 Fiat Growth's Unique Approach01:05:53 Understanding Customer Personas01:10:53 Diligence in Venture Capital01:15:42 Personal Insights and Reflections

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Alicia Nelson, Sales and Customer Operations Manager at So Good So You, and Emily Curran of SPS Commerce to explore the essential role of Sales Operations in driving operational efficiency and scalability for growing CPG brands.Alicia provides a detailed look into how her team manages day-to-day execution—coordinating orders, logistics, and customer communications—and how cross-functional collaboration is critical to delivering products on time and in full. She also discusses the evolution of her role as the company scaled, the systems that support their operations (including Fishbowl and EDI solutions from SPS Commerce), and the strategic importance of effective communication across teams and partners.Emily shares additional perspective from her work with brands of all sizes, highlighting best practices in implementing EDI, the value of automation, and how to build scalable processes that adapt to increasing complexity.This episode offers valuable insights for founders, operators, and sales teams looking to establish or refine their sales operations infrastructure as they grow.

You know that feeling when you keep seeing the same artist's work in every shop?That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to ignore that I knew I had to track down the artist behind it.That artist is Sophie Holt, an artist and illustrator with a real love for clay. Born in New Zealand but raised in The Netherlands studying Graphic Design, she returned to discover her roots and fell in love with the country all over again. Since setting up Studio Soph in 2015, she's been making a living creating art.In this episode, Sophie breaks down wholesale in a way that actually makes sense - how to approach retailers, build genuine relationships, and why working in collaborative studios has been massive for her business. She also shares why focusing on play is crucial for any artist and how being around other creatives taught her most of her business tricks.Her diverse range spans ceramics, stationery, and textiles, proving you can build a recognisable brand across different mediums. After nearly a decade of Studio Soph, Sophie's living proof that you can turn your passion into profit while staying true to your creative vision!Connect with Sophie Holt (Studio Soph):Instagram: @studiosophWebsite: www.studiosoph.comEpisode mentions:Little BeehiveZappekinTikitibu–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We'd love to have you

We're back and talking hardcore. We're talking Punk Rock Bowling, the Punk Rock Museum, Beton Arme, Rixe and Inmates. We're whittling the 1981-1985 Japanese Hardcore Punk EP tournament from 16 down to four. You know what that means: Crow, Zouo, The Execute, The Clay, Lip Cream, Systematic Death, Ghoul, Outo, and more are all battling it out. Ray Harkins (100 Words or Less Podcast/Taken/Bloodguilt) joins me for the interview.Check the website for playlists, our links, and SMASH that Patreon button:https://185milessouth.comhttps://patreon.com/185milessouthWe are on Substack (sometimes) writing about punk and hardcore:https://185milessouth.substack.comGet at me: 185milessouth@gmail.comEpisode art photo of Inmates: Sarja HasanIntro song: The ClayOutro song: GastunkSupport the show

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Grace Mittl, co-founder of Absurd Snacks, a brand focusing on allergen-friendly snacking. Grace Mittl shares how a college entrepreneurship course sparked the creation of Absurd Snacks, originally inspired by a classmate's dietary restrictions. What began as roasted chickpeas in a dorm kitchen has evolved into a fast-growing company offering protein-rich, allergen-free snack mixes.They explore key milestones in the company's growth—from navigating the challenges of allergen-free manufacturing and scaling production, to launching on Amazon and building a strong retail presence with partners like Whole Foods Market, Kroger, and Publix.Grace also reflects on the importance of mentorship, community engagement, and staying transparent as a young founder in the consumer packaged goods space.Listen in for practical insights into launching a purpose-driven brand, and learn how Absurd Snacks is reshaping the future of inclusive snacking.Listen in as they share about:Product DevelopmentManufacturing ChallengesRetail & E-commerce StrategyGo-To-Market StrategyMarketing & Community BuildingFunding & GrowthTeam & SupportBiggest Lessons & AdviceEpisode Links:Website: absurdsnacks.com LinkedIn: https://www.linkedin.com/in/gracemittl/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Erik Muller and Daria Jackson of The FruitGuys, a purpose-driven company providing fresh fruit and clean-label snacks to offices, schools, and organizations across the country.Erik shares insights from FruitGuys' 27-year journey, highlighting its mission to nourish communities, support sustainable agriculture, and create meaningful workplace experiences. Daria, the Snack Category Manager, discusses how she curates their growing CPG assortment, current trends shaping workplace snacking, and what she looks for when partnering with emerging brands.This conversation covers everything from the evolution of office snack programs to practical advice for brands looking to break into corporate wellness spaces. You will gain valuable perspective on what it takes to build a lasting, values-driven food business—and how to get products in front of the right audiences.Don't miss this episode–tune in now!Listen in as they share about:The FruitGuys OverviewCompany Mission and ValuesBusiness Scope and OperationsProduct Strategy & CPG Snack ProgramCustomer Use CasesTrends & Buyer InsightsHow to Work with Fruit GuysOpportunities for BrandsEpisode Links:LinkedIn: https://www.linkedin.com/company/the-fruitguys/posts/?feedView=all LinkedIn: https://www.linkedin.com/in/herrmuller/ LinkedIn: https://www.linkedin.com/in/daria-jackson-44360a136/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Zulu Empire will discuss the rise and fall of the Zulu Empire. The third and final episode, Empire Humbled, will cover the period from 1873 to Present, in which Cetshwayo defends the Zulu Empire from British invasion during the Anglo-Zulu War and afterwards.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon: @turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 3 Sources:Zulu Empire Decolonised: Epic History of the Zulu from Pre-Colonial Times to the 21st Century, by Shalo MbathaThe Zulus and Matabele: Warrior Nations, by Glen Lyndon DoddsThe Zulu Kings, by Brian RobertsThe Anglo Zulu War: Isandlwana: the Revelation of a Disaster, by Ron LockAfrica Through the Eyes of the Other: A Collection of Observations made by European Colonizers, Explorers, and Missionaries in regard to the Zulu, published by abū Firnās & Co., Kharțūm, Sūdānhttps://www.justice.gov.za/trc/media/1997/9705/s970527e.htm#:~:text=In%20that%20month%20over%20600,KwaZulu%2DNatal%2C%20it%20said.https://www.theholocaustexplained.org/what-was-the-holocaust/what-was-genocide/the-herero-and-namaqua-genocide/https://www.theguardian.com/world/shortcuts/2013/sep/01/winston-churchill-shocking-use-chemical-weapons#:~:text=%22I%20am%20strongly%20in%20favour,gas%20against%20natives%20are%20unreasonable.Wikipedia, etc......

We've got a great two parter this week! We discuss Sabrina trying to spare Harvey from any hurt and royally messing up, what it means to help other people, when you're going against their wishes and when you can't fix things. We also talk about the various sibling relationships, Dorothea getting Susie to do mischief, and Blackwood being the worst.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 23 content warnings: bullying, homophobia, necromancy, religion, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode, Daniel Scharff shares an exciting new opportunity for emerging CPG brands: the Startup CPG Innovation Section at the upcoming UNFI Selling Shows. For the first time ever, Startup CPG is partnering with UNFI to showcase innovative brands not yet working with the distributor — offering 10 free tabletop spots at their July shows in Las Vegas (July 15–17) and Mohegan Sun (July 29–31).Daniel explains why this opportunity is a game-changer, highlighting the exclusive access to top retailers and UNFI team members, and how distributor account managers can play a critical role in brand success. He also shares personal insights from his own experience exhibiting at these shows and building vital industry connections.

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Dina DiCenso, co-founder of RIND, an innovative vegan cheese company based in Brooklyn, New York. Dina shares RIND's journey from homemade recipes to national retail shelves and fine dining establishments—including a notable appearance at the White House.They explore the brand's proprietary fermentation techniques, the challenges and advantages of bootstrapping in a competitive category, and the strategic growth of their two lines: RIND and Veggie Underground.Dina also offers valuable insights into retail expansion, foodservice strategy, and the evolving landscape of plant-based dairy alternatives.Tune in now!Listen in as they share about:Mission and MotivationProduct DevelopmentBootstrapped vs Self-FundingBusiness Growth and ChallengesMarket Trends & Industry InsightRetail and DistributionMarketing and Consumer EducationEpisode Links:Website: https://www.rind.nyc/ LinkedIn: https://www.linkedin.com/in/dinadicenso/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Have you ever sat down to get something done and felt like your brain forgot to show up to the meeting? Like there's a thick haze between you and your thoughts, sluggish, scattered, stuck in neutral? Yeah… same. Brain fog isn't just a quirky phrase, it's a real, frustrating state that creeps in quietly and overstays its welcome. And in a world built to hijack your focus and drain your energy, it's no surprise that so many of us are experiencing it. In this episode, I dig into three surprisingly overlooked reasons you might be stuck in the fog, three practical ways to cut through it, and why the fix might not be another productivity hack or nootropic supplement.For more go to: www.scottmlynch.comEpisode resources:Rewiring Your Brain For FocusThis episode is brought to you by:TonalLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

The world's electricity system is transforming: We're integrating more and more variable renewables. Fossil plants are running fewer hours. Demand is growing everywhere, including in the developed world, as we electrify transport and heating, and AI data centers elbow their way onto the grid. Some people find this very threatening but not Antonio Cammisecra, CEO of ContourGlobal. CounterGlobal is a leading independent power producer who is well on their way to transition away from coal to electricity production based on renewables and gas. Antonio joins Michael on Cleaning Up to discuss how to build resilience and security in renewable-dominated grids, how ContourGlobal's battery storage systems are delivering solar at night, and why grids around the world are struggling to cope as electricity demand rises. Leadership Circle:Cleaning Up is supported by the Leadership Circle, and its founding members: Actis, Alcazar Energy, Davidson Kempner, EcoPragma Capital, EDP of Portugal, Eurelectric, the Gilardini Foundation, KKR, National Grid, Octopus Energy, Quadrature Climate Foundation, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit https://www.cleaningup.live. Discover More: ContourGlobal's website: https://www.contourglobal.comEpisode 74 with Francesco Starace: https://www.youtube.com/watch?v=a_LnZz09Cwk Episode 201 with Nikso Tsafos: https://www.youtube.com/watch?v=dUvKzs82Mi0Episode 208 with Anders Lindberg: https://www.youtube.com/watch?v=UtsCCJ4o1WA The Year Energy Woke Up to AI: https://www.youtube.com/watch?v=OwZ2iNh133A Decarbonizing the last few percent: https://mliebreich.substack.com/p/decarbonizing-the-last-few-percent Lessons from Spain: https://mliebreich.substack.com/p/lessons-from-spain 

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, a seasoned marketing leader with over two decades of experience spanning Unilever, Sabra, and numerous natural food startups. Janice shares her expert perspective on what truly drives success in CPG marketing, introducing her expanded “C's and P's” framework and offering actionable insights for early-stage brands.They cover key topics including defining a compelling value proposition, conducting consumer research on a budget, evaluating product-market fit, optimizing packaging for shelf impact, and selecting the right creative partners. Janice also shares best practices for executing high-ROI tactics like retail media, demos, and digital couponing to drive velocity.Whether you're launching a new brand or scaling an existing one, this episode offers clear, strategic guidance to help your product stand out in a crowded market. Listen now!Grassroots Marketing Demos: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callJanice's Cs and Ps:Consumer – Who is your product for, and what real problem are you solving?Customer (Retailer) – You must show how your product will grow their categoryCategory – You're not just selling a product; you're helping drive category incrementalityCompetition – Understand the landscape and how your brand stands outProduct – Is it actually delivering on a relevant insight or need?Pricing – Must reflect your value proposition, margin goals, and consumer expectationsPackaging – Your single best marketing tool in-store—must break throughPlacement – Should be a joint effort with sales to get the best in-store visibility at the right retailers (or channels)Promotion – Covers everything you'll do to move product off the shelfListen in as they share about:Marketing for CPG BrandsMarketing Framework: Cs & PsProduct-Market Fit & RepositioningBrand Audits and Course CorrectionDriving Velocity: Practical TacticsMarketing Spend and ROI-Driven TacticsResearch & ValidationChoosing a Design PartnerEpisode Links:LinkedIn: https://www.linkedin.com/in/janice-greenwald-marketing-consultant/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Brenna Turner and Joey Labes, the co-founders of Sake High!, a premium sake brand brewed in Japan and designed for the modern U.S. consumer. From launching one of the first canned sakes in the U.S. to debuting innovative sake-based hard teas, Sake High! is on a mission to make sake more accessible, versatile, and relevant to a new generation of beverage drinkers.Brenna and Joey share their journey of building an alcohol brand as a couple, navigating the complexities of international sourcing and U.S. distribution, and staying true to their values by continuing to partner with traditional Japanese breweries. They also dive into their grassroots marketing strategy, how they're challenging sake norms, and why consumer education is key to their success.Explore the future of sake — and the startup driving it forward. Listen now!Listen in as they share about:The Origin of Sake High!Branding & Packaging ProcessDisrupting the Sake CategoryBootstrapping Growth & Product innovationChallenges of Alcohol DistributionRunning a Startup as a CoupleCommunity & CollaborationEpisode Links:Website: https://www.sakehigh.com/ LinkedIn: https://www.linkedin.com/in/brenna-turner/ LinkedIn: https://www.linkedin.com/in/joelabes/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgostVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We've normalized debt, student loans, car payments, credit cards, and convinced ourselves it's just the cost of adulthood. But what if it's actually the biggest barrier to the life you want? In this episode, I break down why most of us are drowning in consumer debt, how we got here, and what it really takes to climb out.For more go to: www.scottmlynch.comEpisode resources:100 books that have shaped my thinking the mostLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it's like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you'll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin's new role as host of the Friday Founder Feature podcast episodes.Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.Don't miss out—Listen now!Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewformCPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewformListen in as they share about:Shelfies AwardsFurther Program for Female FoundersTrade Show Events- Fancy Food Show-Newtopia Now-Expo WestGrocery Run Event SeriesStartup CPG NewswireTeam and Community HighlightsEpisode Links:LinkedIn: https://www.linkedin.com/in/pmenegoto/ LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Zulu Empire will discuss the rise and fall of the Zulu Empire. The second episode, Kill the Wizards, will cover the period from 1829 to 1872, in which Dingane leads the Zulu Empire into a disastrous conflict with the Boers, and Mpande attempts to pick up the pieces.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1, or you can donate to us through our Buy Me a Coffee link: buymeacoffee.com/theturningtidespodcast. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon: @turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 2 Sources:Zulu Empire Decolonised: Epic History of the Zulu from Pre-Colonial Times to the 21st Century, by Shalo MbathaThe Zulus and Matabele: Warrior Nations, by Glen Lyndon DoddsThe Zulu Kings, by Brian RobertsThe Anglo Zulu War: Isandlwana: the Revelation of a Disaster, by Ron LockAfrica Through the Eyes of the Other: A Collection of Observations made by European Colonizers, Explorers, and Missionaries in regard to the Zulu, published by abū Firnās & Co., Kharțūm, SūdānWikipediahttps://www.worldwildlife.org/initiatives/stopping-elephant-ivory-demand#:~:text=Overview,-%C2%A9%20A%20ran&text=Each%20year%2C%20at%20least%2020%2C000,fueled%20this%20rampant%20poaching%20epidemic.

Happy feast of feast everyone! We're excited to gather around the table, enjoy the sacrifice of a witch and engage in old misogynist traditions made new. Plus we also get a special exorcism of one Jesse Putnam as a treat! Plenty of Catholic ideas to go around for your formerly Catholic hosts to discuss.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 22 content warnings: cannibalism, ritual sacrifice, bullying, hazing, religion, Catholicism, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Stephanie Berwick, founder of Pastazerts—the first brand to bring chocolate ravioli to market. Stephanie shares her unique journey from a two-decade career in fintech to launching a frozen dessert product that's carving out a completely new category in CPG.She discusses how early success in amateur cooking competitions sparked the idea, and walks through the practical steps she took to validate the concept, navigate production challenges, and transition from self-manufacturing to working with a co-manufacturer. Stephanie also opens up about the realities of bootstrapping a frozen brand, conducting a debt-based crowdfunding round, and the strategic rollout into retail and foodservice.This episode is packed with valuable insights on innovation, retail readiness, and managing operational complexity in the frozen space.Tune in now! Listen in as they share about:Overview of PastazertsEarly Steps & Product DevelopmentProduct Development and ScalingRetail & Distribution StrategyFrozen Category ChallengesFunding and Financial StrategyMarketing and Community BuildingAdvice for EntrepreneursEpisode Links:Website: https://pastazerts.com/ LinkedIn: https://www.linkedin.com/in/stephanie-berwick/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.Drawing from his own experience building Froth and Honey, Chris offers a candid look at how AI can reduce overhead, enhance creativity, and help brands launch smarter and faster — even with limited resources.If you're a CPG founder looking to better understand and apply AI in your business, this episode is a must-listen.Listen in as they share about:AI and Foundational ModelsHow to Use AI EffectivelyPractical Use of AI for CPG BrandsResearch & Strategy via AICustomizing AI ResponsesUsing AI as a Virtual AdvisorAI for Content Creation & DesignHow Chris Uses AI to Build His BrandPros & Cons of AIEpisode Links:Website: https://www.peakproductgroup.com/LinkedIn: https://www.linkedin.com/in/chrisszigeti/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cynthia Duran, founder of Xinca Foods, one of the first Salvadoran frozen food brands in the U.S. market. Cynthia shares her inspiring journey from a career in tech at companies like Microsoft and T-Mobile to launching Xinca Foods—a brand rooted in heritage and dedicated to making high-quality frozen pupusas accessible across the country.They dive into the realities of bootstrapping a CPG business, the importance of self-manufacturing to preserve authenticity, and the strategic decision to pause growth in order to focus on consumer awareness. Cynthia also opens up about the challenges of entering new markets, learning from on-the-ground demos, navigating distribution, and adapting packaging and pricing to meet regional demand.Whether you're a founder, food entrepreneur, or simply curious about the behind-the-scenes of scaling a culturally rich food brand, this episode offers a candid look at the grit, strategy, and community that power Xinca Foods.Listen in as they share about:Founding Story of Xinka FoodsBootstrapping and Self-ManufacturingDirect-to-Consumer to Retail TransitionRetail and Distribution StrategyPackaging and Marketing LessonsDay-to-Day OperationsCustomer Feedback and Eating CreativityStartup CPG Community and ResourcesEpisode Links:Website: https://xincafoods.com/LinkedIn: https://www.linkedin.com/in/cynthia-duran-693410b9/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, issuing equity to employees and advisors, and how to protect yourself from losing control of your business.Adam and Gabby also unpack key differences between SAFEs and convertible notes, the pros and cons of crowdfunding, the reality of secondary sales for founders, and why having the right legal advisors is crucial—especially as you scale. Whether you're raising your first check or dreaming of a major exit, this conversation will set you up with the legal fundamentals to do it smartly and safely.Ready to level up your founder knowledge? Listen now and get one step closer to building a company that lasts!Contact Giannuzzi Lewendon for a consultation at https://gllaw.us/Listen in as they share about:Choosing the Right Business EntityEquity Ownership and VestingFundraising MechanicsInvestor Rights and Founder ProtectionDilution and Secondary SalesLegal Expertise vs. AI ToolsEpisode Links:Website: https://gllaw.us/ LinkedIn: https://www.linkedin.com/in/adam-marsh-847a8571/ LinkedIn: https://www.linkedin.com/in/gabrielle-mcgonagle-803b2b21/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics