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We've normalized debt, student loans, car payments, credit cards, and convinced ourselves it's just the cost of adulthood. But what if it's actually the biggest barrier to the life you want? In this episode, I break down why most of us are drowning in consumer debt, how we got here, and what it really takes to climb out.For more go to: www.scottmlynch.comEpisode resources:100 books that have shaped my thinking the mostLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, ⁠David Hauser⁠, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it's like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you'll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin's new role as host of the Friday Founder Feature podcast episodes.Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.Don't miss out—Listen now!Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewformCPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewformListen in as they share about:Shelfies AwardsFurther Program for Female FoundersTrade Show Events- Fancy Food Show-Newtopia Now-Expo WestGrocery Run Event SeriesStartup CPG NewswireTeam and Community HighlightsEpisode Links:LinkedIn: https://www.linkedin.com/in/pmenegoto/ LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Stephanie Berwick, founder of Pastazerts—the first brand to bring chocolate ravioli to market. Stephanie shares her unique journey from a two-decade career in fintech to launching a frozen dessert product that's carving out a completely new category in CPG.She discusses how early success in amateur cooking competitions sparked the idea, and walks through the practical steps she took to validate the concept, navigate production challenges, and transition from self-manufacturing to working with a co-manufacturer. Stephanie also opens up about the realities of bootstrapping a frozen brand, conducting a debt-based crowdfunding round, and the strategic rollout into retail and foodservice.This episode is packed with valuable insights on innovation, retail readiness, and managing operational complexity in the frozen space.Tune in now! Listen in as they share about:Overview of PastazertsEarly Steps & Product DevelopmentProduct Development and ScalingRetail & Distribution StrategyFrozen Category ChallengesFunding and Financial StrategyMarketing and Community BuildingAdvice for EntrepreneursEpisode Links:Website: https://pastazerts.com/ LinkedIn: https://www.linkedin.com/in/stephanie-berwick/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Chris Szigeti, a seasoned tech consultant and emerging CPG founder, for an in-depth discussion on how artificial intelligence is transforming the consumer packaged goods industry.Chris demystifies foundational AI models such as ChatGPT, Claude, Gemini, and Perplexity, and shares practical strategies for integrating these tools into early-stage brand building. From conducting deep market research to creating AI-powered advisory boards, Chris outlines how solo founders can effectively leverage AI to streamline operations, accelerate development, and make more informed business decisions.Drawing from his own experience building Froth and Honey, Chris offers a candid look at how AI can reduce overhead, enhance creativity, and help brands launch smarter and faster — even with limited resources.If you're a CPG founder looking to better understand and apply AI in your business, this episode is a must-listen.Listen in as they share about:AI and Foundational ModelsHow to Use AI EffectivelyPractical Use of AI for CPG BrandsResearch & Strategy via AICustomizing AI ResponsesUsing AI as a Virtual AdvisorAI for Content Creation & DesignHow Chris Uses AI to Build His BrandPros & Cons of AIEpisode Links:Website: https://www.peakproductgroup.com/LinkedIn: https://www.linkedin.com/in/chrisszigeti/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We are continuing our series on the book of Daniel and are in chapter 2 as Daniel points this earthly king to the King of Kings. We can be bold as Daniel because of our God, the Great I AM, the One who is control of time and space.www.sitstillmydaughter.comEpisode from an earlier lesson on Daniel chapter 2https://www.podomatic.com/podcasts/learningtositstill/episodes/2024-04-10T03_00_00-07_00

We're finally back! We discuss Sabrina starting witch academy, witch hazing, possessed uncles, bad nightmares and sleep demons, and the introduction of one Nicholas Scratch.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 21 content warnings: bullying, hazing, religion, Catholicism, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cynthia Duran, founder of Xinca Foods, one of the first Salvadoran frozen food brands in the U.S. market. Cynthia shares her inspiring journey from a career in tech at companies like Microsoft and T-Mobile to launching Xinca Foods—a brand rooted in heritage and dedicated to making high-quality frozen pupusas accessible across the country.They dive into the realities of bootstrapping a CPG business, the importance of self-manufacturing to preserve authenticity, and the strategic decision to pause growth in order to focus on consumer awareness. Cynthia also opens up about the challenges of entering new markets, learning from on-the-ground demos, navigating distribution, and adapting packaging and pricing to meet regional demand.Whether you're a founder, food entrepreneur, or simply curious about the behind-the-scenes of scaling a culturally rich food brand, this episode offers a candid look at the grit, strategy, and community that power Xinca Foods.Listen in as they share about:Founding Story of Xinka FoodsBootstrapping and Self-ManufacturingDirect-to-Consumer to Retail TransitionRetail and Distribution StrategyPackaging and Marketing LessonsDay-to-Day OperationsCustomer Feedback and Eating CreativityStartup CPG Community and ResourcesEpisode Links:Website: https://xincafoods.com/LinkedIn: https://www.linkedin.com/in/cynthia-duran-693410b9/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Send us a textAre psychedelics a missing key to personal transformation in midlife?This week, I speak with Rob Grover and Gary Logan, the founders of The Journeymen Collective, a luxury guided psilocybin retreat company based in the mountains outside Vancouver, BC. These two have helped entrepreneurs, performers, couples—and yes, many women navigating perimenopause, menopause, and midlife transitions—use guided mushroom journeys to reconnect to themselves and release emotional burdens that therapy, medication, or self-help books haven't resolved.We talk grief, depression, anxiety, the inner critic, and how to tap into the body's sacred intelligence when everything feels disconnected. Rob and Gary explain the difference between “tripping” and undergoing a true guided journey, and why that distinction matters so deeply for healing and growth.Highlights: “Most people who find us have done the therapy, read the books, tried the biohacking—and still feel stuck.”– Rob Grover“This isn't about escaping—it's about meeting yourself more deeply than ever before.” – Gary LoganHow grief led both Rob and Gary to their first journeys with magic mushrooms—and why it changed everything.Why psilocybin is not a shortcut or magic bullet, but a profound reset for the nervous system.The science, spirituality, and deep preparation that goes into their luxury retreats.Why talk therapy for 10 years often gets outpaced by 4 days of immersive guided work.A frank and beautiful discussion about anger, sadness, menopause symptoms—and how they're often calls to listen to the body, not suppress it.Links + resources:Learn more: The Journeymen CollectiveFollow Rob and Gary on Instagram and LinkedInMentioned: Red School: Menstruality EducationResearch: MAPS – Multidisciplinary Association for Psychedelic StudiesUse code HOTFLASH20 for 20% off at MenoLabs.comEpisode sponsor: Thanks to Menolabs for sponsoring this episode. Use code HOTFLASH20 for 20% off at menolabs.comJoin the Hotflash inc perimenoposse: Web: hotflashinc.comNewsletter: Hotflash inc. on SubstackTikTok: @hotflashincInstagram: @hotflashincX: @hotflashinc Episode website: Hotflashinc Listen on: Apple Podcasts | Spotify | Google Podcasts | YouTube | Substack See hotflashinc.com/privacy-policy for privacy information

Donald Trump's tariffs are having a negative effect on the US vacation rentals market.Canadians are turning their backs on major hotspots like Florida and California – and instead heading to the UK and France.In today's Host Planet Podcast, Sally Henry from Key Data outlines the main trends from 2025, including which regions of the UK are performing best. Sally also shares her favourite data stats from the year so far.If you want to know what's happening in our industry right now, this is an episode not to be missed.Key takeaways:• Donald Trump's tariffs are making a dent in the US vacation rentals market. • Canadian travellers are heading to the UK and France instead of the US.• Booking.com's rapid growth continues in the short-term rentals space.1:07 The impact of Donald Trump's tariffs1:46 Canadian travellers are turning their backs on the US4:51 The UK and France might benefit5:30 The growth of Booking.com9:10 Are direct bookings dipping?11:52 2025 is flat so far15:34 Hosts are dealing with last-minute arrivals18:27 The Cotswolds is one of the UK's top performing holiday let regions20:05 UK areas which are struggling in 202521:31 Property managers must understand the data23:11 Check out Key Data: https://www.keydatadashboard.com/products/prodata?utm_source=referral&utm_medium=partner&utm_campaign=holiday_cottage_handbook23:52 Favourite brand: yhangry24:30 Individual shout-out: Robin Clifford25:27 Sally's favourite data stat from 2025Host Planet: https://www.hostplanet.club/James Varley: https://www.linkedin.com/in/jdsvarley/Sally Henry: https://www.linkedin.com/in/sally-henry-3516229/Key Data: https://www.keydatadashboard.com/products/prodata?utm_source=referral&utm_medium=partner&utm_campaign=holiday_cottage_handbookSponsors:Hosthub: https://www.hosthub.com/?utm_source=affiliate&utm_medium=banner&utm_campaign=HCHGroupAccommodation.com: https://www.groupaccommodation.com/?utm_campaign=holidaycottagehandbook.comEpisode to check next: Are You A Short-Term Rental Superstar? https://www.youtube.com/watch?v=WSw-4AurDhM&t=1sHost Planet Podcast is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.Contact the show: info@hostplanet.club#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #KeyData #SallyHenry #DonaldTrump #US #President #Tariffs #TrumpTariffs #TrumpTariff #TrumpTariffWar

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, issuing equity to employees and advisors, and how to protect yourself from losing control of your business.Adam and Gabby also unpack key differences between SAFEs and convertible notes, the pros and cons of crowdfunding, the reality of secondary sales for founders, and why having the right legal advisors is crucial—especially as you scale. Whether you're raising your first check or dreaming of a major exit, this conversation will set you up with the legal fundamentals to do it smartly and safely.Ready to level up your founder knowledge? Listen now and get one step closer to building a company that lasts!Contact Giannuzzi Lewendon for a consultation at https://gllaw.us/Listen in as they share about:Choosing the Right Business EntityEquity Ownership and VestingFundraising MechanicsInvestor Rights and Founder ProtectionDilution and Secondary SalesLegal Expertise vs. AI ToolsEpisode Links:Website: https://gllaw.us/ LinkedIn: https://www.linkedin.com/in/adam-marsh-847a8571/ LinkedIn: https://www.linkedin.com/in/gabrielle-mcgonagle-803b2b21/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Damiano Messineo, founder of Loopini, a revolutionary brand reimagining pizza through the power of the ancient lupini bean. From his childhood obsession with pizza to launching a premium, protein-packed frozen pizza line made in Italy, Damiano shares his flavorful journey of turning tradition into innovation.He walks us through the lupini bean's history—from Roman legions to Mayan civilization—and how this under-the-radar superfood is redefining the frozen aisle. Damiano also talks about sourcing ingredients straight from Naples, the importance of clean Italian flour, and the art of crafting a delicious, healthy pizza that still tastes indulgent. You'll hear insights on launching at Fancy Foods, navigating international supply chains, and the role of community in early-stage growth.Tune in now!Listen in as they share about:Origin of Loopini PizzaWhat Makes Loopini UniqueStartup Growth & Product TestingChallenges & Supply Chain RealitiesRetail & Pricing StrategyDirect-to-Consumer (DTC) EffortsCommunity & Startup CPG SupportEpisode Links:Website: https://eatloopini.com/ LinkedIn: https://www.linkedin.com/in/damiano-messineo-53354018a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Watch the full version on www.rikishifatu.comEpisode 59! Join Big Kish and TMD in a special episode of Off The Top where they review the classic Tag Team Match between the Headshrinkers and the Steiner Brothers! #Rikishi #RikishiFatuOffTheTop #WWEThe content used in this video is intended for educational and informational purposes only. All rights to the images, music, clips, and other materials used belong to their respective owners. I do not claim ownership over any third-party content used.

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar.Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum!In this episode, Ashley shares the personal story that inspired the brand's creation, including her experience as a parent of a child with autism and her frustration with the lack of nutritious, low-sugar beverage options for children. From working with a professional formulator to pioneering a new approach to sweetening milk with fruits and vegetables, Ashley provides a transparent look into the product development process, the health implications of added sugar, and the early wins that are propelling Jubilee's into retail spaces and onto Amazon.They also explore broader industry trends, the rise of functional and clean-label products, and practical advice for emerging founders in the CPG space.What are you waiting for? Listen now!Listen in as they share about:Founding Story of Jubilee'sProduct Formulation & InnovationParenting & Health ConsciousnessConsumer Trends & Health CultureMarketing & DistributionClean Label & Ingredient AwarenessFounder AdviceEpisode Links:Website: https://drinkjubilees.com/LinkedIn: https://www.linkedin.com/in/ashleyverrill/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today's consumers.Sam Kass, former White House Chef and food policy advisor to the Obamas, shares behind-the-scenes stories from the West Wing—including what it's really like cooking for the First Family—and how those experiences led to a deep commitment to reshaping our food systems. He dives into the hard truths about sugar, portion sizes, and policy limits, as well as the ambitious mission behind his new venture, PLEZi, to help shift eating habits for the next generation.Dana Kim, founder & CEO of product testing platform Highlight, brings the data. From packaging guilt to sweetener preferences, Dana shares real consumer insights from across the U.S.—what shoppers say they care about vs. what they actually buy, and why brands need to tailor their health and sustainability messages to fit different audiences (Erewhon isn't the whole world!).Together, they explore how brands can build better-for-you products and communicate them effectively—without falling into the greenwashing trap.

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won't want to miss this one. Tune in now!Use code STARTUPCPG at checkout for 15% off any cracker product!Listen in as they share about:Unbothered Foods OverviewWhy Crackers?The Sourdough AdvantageScaling & Manufacturing JourneyRetail & Distribution StrategyFunding & BootstrappingSolo Founder LifeMentorship & Community SupportEpisode Links:Website: https://unbotheredfoods.com/ LinkedIn: https://www.linkedin.com/in/morganjmurdock/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founders—Yaminah Childress of YANY Beauty and Veronica Blue of Phenomenal Foods Co—they explore how small teams are using AI to scale smarter, save time, and simplify complex workflows.From AI-powered forecasting and document automation to personalized marketing and product costing, this episode breaks down the real-world tools that founders are actually using. Yaminah shares how she leverages tools like Perplexity AI and Contractor AI to manage agreements, expansion strategies, and even create AI assistants.Meanwhile, Veronica reveals how ChatGPT has become her go-to tool for recipe costing, unit economics, and preparing investor-ready projections—all as a solopreneur.Whether you're skeptical, curious, or already experimenting with AI, this episode will give you practical ideas and fresh inspiration to apply AI in your own business ops.Tune in now to learn how these founders are turning AI into their ultimate business partner. Listen in as they share about:Initial Skepticism Around AIAI as a Tool for Business EfficiencyAI as a Tool for Lean TeamsAI for Financial Modeling & ForecastingAI Building Internal Knowledge BasesLegal, Regulatory, and Forecasting UsesCustom Tools & SoftwareAI as a Creative PartnerEpisode Links:Website: https://yanybeauty.co/ LinkedIn: https://www.linkedin.com/in/iamyaminah/ Website: https://phenomenalfoodsco.com/ LinkedIn: https://www.linkedin.com/in/vblue/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Sabrina starts to go against the church and we start to see just how Catholic the whole witch society is. We discuss how men have assumed leadership in the Church of Night, the matriarchy of the Spellman household, our love of Ambrose, Prudence being the most savvy character so far, Daniel Webster attorney at law, and what led to the Spellman parents getting two conflicting baptisms. We also have plenty of tangents on shows we used to watch during the cast section.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 20 content warnings: religion, Catholicism, misogyny, toxic masculinity, patriarchy, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, child murderTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief that health is sacred. Drawing on his deep experience in hospitality and beverage entrepreneurship—including a successful exit to Vita Coco—BJ discusses how Holy! Water was developed to meet multiple consumer needs with formulations that include ketones, functional mushrooms, and nootropics.They explore the evolution of the non-alcoholic and functional beverage categories, the challenges of product development, retail strategy, and navigating distribution. BJ also opens up about his approach to brand-building, investing in people, and what it takes to succeed in a highly competitive industry.Whether you're a CPG founder, investor, or industry enthusiast, this episode offers valuable insight into the grit, creativity, and strategy behind bringing a beverage brand to life. Listen now!

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven's Kitchen, and now Once Upon a Coconut—Matt shares hard-earned insights on what it really takes to drive product velocity in retail.They explore everything from the pre-launch groundwork that sets brands up for success to the nuances of working with retailers, optimizing shelf placement, leveraging data, and understanding buyer expectations. They also break down in-store vs. out-of-store tactics, how to effectively run promotions and demos, and how to use merchandising partners to gain a competitive edge. For bootstrapped founders and well-funded startups alike.Matt's advice offers a roadmap to building a brand that turns quickly, wins over buyers, and scales sustainably in retail. Tune in now!Schedule a call with Grassroots, Startup CPG's demo partner:https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-callAccess Startup CPG's exclusive data package with NIQ:https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Velocity in Retail for CPG BrandsPre-Launch StrategyDriving In-Store VelocityMerchandisingOut-of-Store StrategiesData & Velocity MetricsDistribution & StockoutsBootstrapping AdviceEpisode Links:LinkedIn: https://www.linkedin.com/in/matthew-merson/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

We kick off our coverage of the Chilling Adventures of Sabrina! We talk about our history with the show, production background of the show & the differences between this and its cousin Riverdale. We also discuss the coming of age story, the fun witchcraft, the way witchiness & paganism are woven into the world, & how much fun the new Ms Wardwell is.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 19 content warnings: misogyny, toxic masculinity, alt right ideology, death, murder, emotional abuse, religion, witchcraft, satanic worship, paganism, horror, spiders, cannibalismTheme song: "Spellcraft" by Geoff HarveyGeoff Harvey - PixabayFollow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its fizzy, flavorful, and sustainable hydration tablets. Max shares the brand's unique origin story, the challenges of positioning a disruptive product in a traditional market, and how Plink! has scaled from concept to landing on shelves in over 1,100 CVS locations. He offers valuable insights into product development, retail strategy, category navigation, and the importance of refining your value proposition as you grow. Whether you're a founder, brand builder, or CPG enthusiast, this conversation offers actionable takeaways and an inspiring look at what it takes to succeed in the modern beverage space. Listen now!Listen in as they share about:The Origin of Plink! HydrationCo-Founder DynamicProduct PositioningCategory StrategyRetail & GrowthEnvironmental MissionE-commerce LearningsFlavor & Formulation DecisionsRetail & DTC GrowthAdvice for Other FoundersEpisode Links:Website: https://drinkplink.com/ LinkedIn: https://www.linkedin.com/in/maxwell-luthy-a8587137/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular.They kick things off with an inside look at the upcoming Summer Fancy Food Show in New York—why it's one of the most high-impact events of the year for emerging brands, and what makes the Startup CPG section a magnet for top-tier buyers. Leana shares how the show supports brands at every stage, while Daniel and Patricia offer a behind-the-scenes look at their curated events, pitch sessions, and founder networking opportunities.Then, Luca shares the story behind BARIS—a Patagonia-born, chocolate-dipped raspberry brand that turned a single tabletop at Fancy Food into major retail wins. He shares insights on connecting with buyers, leading with purpose, and building traction as a young brand.Lastly, Jaden offers the buyer's perspective from Earth Fare, explaining what stands out at Fancy Food, how he approaches early-stage brands, and why product mission, packaging, and personal connection matter more than ever.Tune in now!Our upcoming Fancy Food Show 101 webinar: https://www.eventbrite.com/e/fancy-food-show-101-get-ready-for-the-2025-summer-show-tickets-1291507807619?aff=oddtdtcreatorApply for the Startup CPG section at Fancy Food Show:https://docs.google.com/forms/d/e/1FAIpQLSdbu0jtXP2n-tS1xSWhC9LHorFI8Fm736mujws35eftWixlfg/viewform Listen in as they share about:Overview of the Fancy Food Show (Summer Edition)Opportunities for Brands at the ShowWhat to Expect from the ShowStartup CPG's Role and Events at the ShowBrand Perspective - SFA (Leana)Brand Perspective – Baris (Luca)Buyer Perspective – Earth Fare (Jaden)Tips for Brands Attending Fancy FoodEpisode Links:Website: https://www.specialtyfood.com/ LinkedIn: https://www.linkedin.com/in/leana-rogers-salamah-5770862/ Website: https://everybaris.com/ LinkedIn: https://www.linkedin.com/in/luca-molinari-cattarossi/ Website: https://www.instagram.com/earthfare/?hl=en LinkedIn: https://www.linkedin.com/in/jaden-mctaggart-1167225b/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Puebloan Peoples will discuss the original inhabitants of the American Southwest and their contributions to modern-day architecture and art. The fourth and final episode, Harvest of Souls, will cover the period from 1601 to Present, in which the Puebloan peoples rebel against the Spanish and succeed in achieving independence, for a time.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon:@turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 4 Sources:In Search of the Old Ones: Exploring the Anasazi World of the Southwest, by David RobertsThe Pueblo Revolt: The Secret Rebellion that drove the Spaniards out of the Southwest, by David RobertsAnasazi of Chaco Canyon: Greatest Mystery of the American Southwest, by Kyle WidnerAncient Pueblos Sacred Places: A Field Guide to the Important Puebloan Ruins in the Southwest, by Buddy MaysMesa Verde: the History of the Ancient Pueblo Settlement, by Dr. Jesse Harasta and Charles River EditorsRamon A. Gutiérrez, When Jesus Came, the Corn Mothers Went Away: Marriage, Sexuality, and Power in New Mexico, 1500-1846 (University of Stanford Press, 1991)https://www.academia.edu/25141045/ROAD_TO_REBELLION_FROM_ACOMA_TO_THE_PUEBLO_REVOLTWikipedia

We end Riverdale season 2 with a fight for the town followed by a smaltzy finale. We discuss the 47 plotlines happening in chapter 34, Cheryl being a superhero, Jugheads failed sacrifice, the Cooper women fighting back, Hermione being used by Hiram, Ethel once again not being a character, FP being fair weather, and the big cliffhanger.Next week we start the Chilling Adventures of Sabrina with episode 1!Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 18 content warnings: misogyny, toxic masculinity, alt right ideology, death, murder, emotional abuse, gun violence, serial killers, familial abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

I am thrilled to have Dr. Sheneka Horne back on the podcast today. Dr. Sheneka has successfully scaled her doctor coaching business, The Blk Doctor, and is an associate coach at The Doctor Coach School™. Our conversation explores why physicians are so hesitant to step into the identity of a coach and take the leap to start their own business. We cover why seeking credentials and validation holds us back and how that mindset is ingrained in medical school.Dr. Sheneka and I also discuss how outside influences and opinions can be disruptive. We share our stories about navigating these dynamics, especially when it comes to dissenting family members and friends. From developing self-trust to owning your IP and embracing your role as a doctor coach, Dr. Sheneka and I dive into the challenges every business owner faces. Tune in for insights and learn how to take on the identity of a doctor coach with confidence. Want to hear more about Dr. Sheneka's journey to becoming a high-earning doctor coach? Listen to her previous interviews: Episode 033: Showing Up in Imperfection and Getting Results with Dr. Sheneka Horne | thedoctorcoachschool.comEpisode 68: How Dr. Sheneka Helps Her Clients Get 6-figure Raises and Negotiate as a Black Physician | thedoctorcoachschool.comEpisode 104: Exploring Entrepreneurship With Dr. Sheneka Horne ( Part 2) | thedoctorcoachschool.comConnect with Dr. Sheneka Horne:Website: The Blk DoctorInstagram: Dr. Sheneka | The Blk Doctor ® (@theblkdoctor) Let's Connect: On Instagram On Facebook On LinkedIn On TikTok On my website

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the story of how she and her husband turned a pandemic-era idea into a nationwide retail brand, detailing their journey from finance to CPG, and the behind-the-scenes grind of product development, branding, pivoting from DTC to retail, and navigating funding without losing creative control. She dives into how they created bold, edgy branding to change perceptions around mushrooms, launched with eye-catching flavors like Rosemary + Salt and Twisted Thai Chili, and scaled the brand through demos, trade shows, and sheer hustle. Plus, she shares what it's like getting on shelves at places like Whole Foods, Urban Outfitters, and even airport stores, all while building a company rooted in a bigger mission to make all mushrooms—culinary and psychedelic—mainstream. Follow along for more founder stories and behind-the-scenes startup wisdom—tune in now!Listen in as they share about:Popadelics Founding StoryFlavor DevelopmentInitial Launch StrategyGo-to-Market StrategyFunding & Self-FinancingPitching & Investor ReadinessBiggest Challenges and Future GoalsEpisode Links:Website: https://popadelics.comLinkedIn: https://www.linkedin.com/company/popadelics/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC's Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they've continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GNC's evolving wellness space. Whether it's walking into GNC stores to personally connect with staff or mastering the retail pitch, this episode is packed with insights for any CPG founder looking to take their brand to the next level.Don't miss this behind-the-scenes look at how hustle, strategy, and timing can lead to big wins.Thinking of applying to the next GNC Next Big Thing?Apply to GNC x Startup CPG NEXT BIG THING, deadline of 4/30: https://bit.ly/gncnextbigthingListen in as they share about:Luke Montgomery-Smith (Plink!)Applying to GNC's Next Big ThingThe Expo West ConnectionPitching at GNC HQWhat It Takes to Win as a StartupFrom End Cap to Permanent Shelf PlacementBuilding Relationships with GNC Store StaffThe Power of Strategic Retail PartnershipsFundraising Momentum After the WinTyshawn Bryant (Green Regimen)Why he Almost Didn't ApplyUnderstanding the New GNCCreating a Standout Submission VideoThe Surprise Win for All FinalistsHow to Make the Most of a Retail TestIn-Store Demos and Customer EducationAdapting to Different Customer SegmentsEpisode Links:Website: https://greenregimen.com/ LinkedIn: https://www.linkedin.com/in/greenregimen/Website: https://drinkplink.com/LinkedIn: https://www.linkedin.com/in/lukejms/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Exciting episodes as we are one week away from the finale. We discuss the various prisoners, whether Chic's telling the truth, Betty giving in to the “darkness,” Archie going all in on Hiram and reversing course, Cheryl supporting Betty, and Veronica stepping away from her family.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 17 content warnings: misogyny, sexual assault, toxic masculinity, alt right ideology, death, murder, emotional abuse, gun violenceTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Jia Liao of Hotpot Queen, Jake Deleon of Fila Manila, and Matt Whiteside of Circle Beverage to unpack the real-world impact of skyrocketing tariffs on emerging food and beverage brands.Jia shares the challenges of manufacturing in China and how a sudden 54% tariff hike forced her to rethink pricing, margins, and her relationship with her suppliers. Jake offers a different angle, explaining how Fila Manila's U.S.-based production could give it a competitive edge as imported brands face cost spikes. Meanwhile, Matt provides the manufacturer's perspective—explaining how tariffs are affecting ingredient costs, supply chain decisions, and even equipment investments.Whether you're a brand founder, manufacturer, or just curious about how global policy hits Main Street, this episode breaks it all down.Tune in now to hear how resilient brands are pivoting in real time—and learn how you can adapt your strategy to stay ahead.Listen in as they share about:Jia Liao (Hotpot Queen)- 54% Tariff Spike- Cost of Staying Premium- Supplier Negotiations and Strategic Shifts- Why Small Brands Get Hit Hardest- Jia's Personal Thoughts on TariffsJake Deleon (Fila Manila)- How U.S. Manufacturing Helped Fila Manila- Issues With Imported Ingredients and Packaging- The Double-Edged Sword of Tariffs- Turning Disruption Into StrategyMatt Whiteside (Circle Beverage)- How Tariffs Are Raising Manufacturing Costs- Why Pricing Can't Change Right Away- Focusing on Long-Term Brand Partnerships- Tariffs Make Equipment More Expensive- Why Strong Relationships Matter Right NowEpisode Links:Website: https://hotpotqueen.comLinkedIn: https://www.linkedin.com/in/weijia-liao/ Website: https://filamanila.com LinkedIn: https://www.linkedin.com/in/jacobcdeleon/ Website: https://www.circlebev.com LinkedIn: https://www.linkedin.com/in/matt-whiteside/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Maxi Heidenblut, the founder of Häppy Candy, a better-for-you gummy candy brand with 70% less sugar—without using artificial sweeteners. Maxi shares her journey from working in asset management to launching a CPG startup, tackling the challenges of bootstrapping, cold-calling manufacturers, and navigating the retail landscape. She also discusses how Häppy Candy is making waves in independent stores and national retail, leveraging social media, influencer marketing, and trade shows to expand its footprint.Tune in to hear how Maxi is reshaping the candy industry with a healthier, delicious alternative—all while managing a full-time job in New York City.Listen in as they share about:Overview of Happy CandyProduct Development and ManufacturingChallenges as a First-Time FounderBusiness Launch & Initial GrowthRetail & Expansion StrategyDTC (Direct-to-Consumer) & Social Media StrategyChallenges of Bootstrapping & Financial PlanningFuture GoalsEpisode Links:Website: https://haeppycandy.com/ LinkedIn: https://www.linkedin.com/company/haeppy-candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Reach out and touch us: shiftlesslive@gmail.comEpisode 100: Celebrating a Century of Adventures on ShiftlessIn this milestone 100th episode of the 'Shiftless' podcast, hosts Brad and Kevin celebrate their journey of creating a century of episodes, recounting their latest adventure on an impromptu bikepacking trip. Despite unpredictable weather and multiple plan adjustments, they share their excitement of achieving this milestone. From reminiscing about past rides and camping stories to discussing their current trip at Johnson Branch State Park, the hosts offer an engaging mix of humor, cycling insights, and camaraderie. The episode also hears some guest appearances, including Rich, who adds a touch of whiskey-fueled fun to the gathering. Join them for a heartfelt, hilarious, and insightful celebration of 100 episodes focused on their love for bicycling adventures, bikepacking basics, and the cycling community.00:00 Introduction and Setup00:40 Celebrating 100 Episodes02:31 Weather and Ride Experience15:40 Unexpected Lunch Stop22:13 Camping and Gear Talk34:52 Bike Packing Saddlebag Issues35:03 Radar Awareness on the Ride36:14 Group Ride Radar Sharing36:41 Radar Curiosity and Alternatives39:02 Traffic and Road Conditions49:51 Calorie Burn and Heart Rate Zones01:08:25 E-Bike Discussions and Future Trends01:14:28 Battery Issues with Apple Computers01:15:31 E-Bike Battery Longevity01:16:51 E-Bikes in the RV Community01:18:17 Debate on E-Bike Durability01:21:17 Aluminum vs. Carbon Frames01:36:27 The Red River Riot Event01:52:34 Memorable Bikepacking Stories

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Tim Dornfeld, Director of Category Management at KeHE, to dive deep into what every brand should know about working with a distributor. Tim shares valuable insights on common misconceptions, the key factors that set successful brands apart, and how KeHE supports emerging brands through programs like KeHE Elevate and Trend Finder.They also discuss the role of KeHE as a Certified B Corp, how the company fosters community impact through KeHE Cares, and the importance of category management in identifying innovation that will perform well at retail. Plus, Tim reveals the latest industry trends, including the rise of protein-packed products, non-alcoholic beverages, and global flavors.Whether you're a new brand looking to break into distribution or an established one aiming to scale, this episode is packed with actionable advice to help you navigate the process effectively.Tune in now!Listen in as they share about:Working with KeHEKeHE's Role in Brand GrowthKeHE's Company Culture & InitiativesKeHE Trade Shows & Retailer TrendsHow & When Brands Should Approach KeHEDistribution Strategy & Scaling with KeHEMarketing & Promotion StrategiesMistakes Brands Should AvoidAdvice for Brands Entering KeHEEpisode Links:Website: https://www.kehe.com/ LinkedIn: https://www.linkedin.com/in/timdornfeld/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Turning Tides: Puebloan Peoples will discuss the original inhabitants of the American Southwest and their contributions to modern-day architecture and art. The third episode, La Entrada, will cover the period from 1301 to 1600, in which European arrival upends the Puebloan peoples' way of life, and Oñate y Salazar founds the colony of Nueva México.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon:@turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 3 Sources:House of Rain: Tracking a Vanished Civilization Across the American Southwest, by Craig ChildsIn Search of the Old Ones: Exploring the Anasazi World of the Southwest, by David RobertsA Study of Southwestern Archaeology, by Stephen H. LeksonThe Pueblo Revolt: The Secret Rebellion that drove the Spaniards out of the Southwest, by David RobertsAnasazi of Chaco Canyon: Greatest Mystery of the American Southwest, by Kyle WidnerAncient Pueblos Sacred Places: A Field Guide to the Important Puebloan Ruins in the Southwest, by Buddy MaysMesa Verde: the History of the Ancient Pueblo Settlement, by Dr. Jesse Harasta and Charles River Editorshttps://kuaua.wordpress.com/wp-content/uploads/2017/05/document-1-powerpoint-1540-three-worlds-collide.pdfhttps://www.smithsonianmag.com/smart-news/these-500-year-old-cannons-may-help-unravel-the-mysteries-of-the-coronado-expedition-180985688/Wikipediaetc....

It's time for Kevin's big play! We discuss the play adaptations of Carrie, why it's so important for Cheryl, the mishandling of Ethel and the characters reaching a place of forgiveness. But first we cover Archie walking down a dark path, Choni's big kiss, Hiram's empire crumbling, Chic getting the Cooper family into trouble and some heavy discussion on conversion therapy (a chapter is listed for that in case you want to skip it).Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 16 Content warnings: homophobia, conversion therapy, misogyny, sexual assault, toxic masculinity, alt right pop culture and ideology, death, murder, emotional abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Jennifer Schwartz, the founder of Freezecake—the first brand to offer freeze-dried cheesecake. Jennifer shares the incredible journey of how a simple need to preserve inventory during a health crisis led to the creation of a completely new product category. From her background as a pastry chef to going viral on TikTok and landing Freezecake in Whole Foods, Jennifer opens up about the challenges and triumphs of building a brand from the ground up.They also dive into product innovation, retail strategy, the power of TikTok Shop, and the future of the freeze-drying industry. Plus, Jennifer reveals her most popular flavors (and some exciting new ones in the works).Don't miss this inspiring conversation about resilience, entrepreneurship, and making bold business moves. Tune in now!Listen in as they share about:Origin Story & Inspiration of FreezcakeProduct Development & Market TestingGrowth & Business StrategyRetail ExpansionSelf-Manufacturing vs. Co-ManufacturingSupply Chain IssuesMarketing & Social Media StrategyFuture Goals & Expansion PlansEpisode Links:Website: https://www.freezcake.com/ LinkedIn: https://www.linkedin.com/in/jenifer-shwartz-a9930b48/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Foster Garvey. They break down the different structures of celebrity deals—cash, equity, royalties, and affiliate marketing—and what brands are really paying for when they bring on a big name. Hillary shares insider insights on structuring contracts, negotiating exclusivity, managing risks (like "morals clauses"), and ensuring brands actually get value from these partnerships.They also discuss the difference between influencers and celebrities, the role of talent agents, common legal pitfalls brands face, and why not all endorsements translate into sales. Whether you're a startup considering a celebrity deal or just curious about how these partnerships work behind the scenes, this episode is packed with essential takeaways.

Another fantastic week of Riverdale and we get a good discussion out of it! We discuss the Betty and Chic confrontations, Archie and Hiram and right wing ideology, Fred being an absolute hero, Jughead doing fantastic this week, Cheryl and Toni (yay!) and Cheryl's horrifying plot (no!), and Veronica coming to terms with living among the people her family hurts.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 15 Content warnings: misogyny, sexual assault, toxic masculinity, alt right pop culture and ideology, death, murder, dead bodies, body horror, homophobia, emotional abuseTheme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Zoe Levin, founder and CEO of Bim Bam Boo, a pioneering tree-free paper company committed to sustainability and innovation. As a second-generation entrepreneur in the eco-friendly paper industry, Zoe shares her journey of building a purpose-driven brand, from identifying market gaps to developing innovative packaging and navigating the complexities of scaling a CPG company.Zoe discusses the challenges of disrupting a legacy industry, the strategic decisions behind product design and consumer engagement, and the financial realities of transitioning from bootstrapping to securing funding. She also provides valuable insights into retail expansion, customer retention strategies, and the role of sustainability in consumer purchasing decisions.Whether you're a founder, investor, or industry professional, this conversation offers actionable takeaways on building a brand with impact.Listen now and explore how Bim Bam Boo is reshaping the paper industry. Plus, enjoy 20% off your first purchase at bimbamboopaper.com with code StartupCPG.Listen in as they share about:Origin Story & Inspiration Behind Bim Bam BooChallenges in the Tree-Free Paper IndustryMarket Strategy & BrandingProduct Innovation & DesignRetail vs. E-Commerce StrategyFunding & Financial StrategyFuture Plans (2025 & Beyond)Episode Links:Website: https://www.bimbamboopaper.com LinkedIn: https://www.linkedin.com/in/zoelillian/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Curious about Ali's business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53)Success is a poor teacher (18:37)Power Hour (26:34)It's not just about the numbers (27:29)The surprise book find (32:58)Telling your story (41:43)Feeling like a fraud (43:26)Mentioned in This Episode:Level Up Your Listing Summit: levelupyourlistingsummit.comEpisode 03 The Best Laid Brand: podcasts.apple.com/us/podcast/the-best-laid-brandPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Turning Tides: Puebloan Peoples will discuss the original inhabitants of the American Southwest and their contributions to modern-day architecture and art. The second episode, The Great Divide, will cover the period from 1151 to 1300, in which the Puebloan peoples move into their famed cliff dwellings before the drought and great abandonment changed the area forever.If you'd like to donate or sponsor the podcast, our PayPal is @TurningTidesPodcast1. Thank you for your support!Produced by Melissa Marie Brown and Joseph Pascone in affiliation with AntiKs Entertainment.Researched and written by Joseph PasconeEdited and revised by Melissa Marie BrownIntro and Outro created by Melissa Marie Brown and Joseph Pascone using Motion ArrayWebsite: https://theturningtidespodcast.weebly.com/IG/Threads/YouTube/Facebook: @theturningtidespodcastBluesky/Mastodon:@turningtidespodEmail: theturningtidespodcast@gmail.comBluesky/Mastodon/IG/YouTube/Facebook/Threads/TikTok: @antiksentEmail: antiksent@gmail.comEpisode 2 Sources:House of Rain: Tracking a Vanished Civilization Across the American Southwest, by Craig ChildsIn Search of the Old Ones: Exploring the Anasazi World of the Southwest, by David RobertsA Study of Southwestern Archaeology, by Stephen H. LeksonThe Pueblo Revolt: The Secret Rebellion that drove the Spaniards out of the Southwest, by David RobertsAnasazi of Chaco Canyon: Greatest Mystery of the American Southwest, by Kyle WidnerAncient Pueblos Sacred Places: A Field Guide to the Important Puebloan Ruins in the Southwest, by Buddy MaysMesa Verde: the History of the Ancient Pueblo Settlement, by Dr. Jesse Harasta and Charles River Editorshttp://www.waterhistory.org/histories/hohokam2/https://serc.carleton.edu/vignettes/collection/36633.htmlhttps://www.poetryfoundation.org/poems/46565/ozymandiashttps://crowcanyon.org/EducationProducts/peoples_mesa_verde/pueblo_III_housing.php#:~:text=The%20small%20upland%20farmsteads%20that,that%20were%20two%20stones%20wide.https://www.ihs.gov/navajo/navajonation/Wikipedia

What's a better idea to escape your problems than getting away to a cabin? Hold on I'm getting word that your problems still remain with you. O well, might as well make things as awkward as possible on the trip then. We discuss the Vughead kiss, telling towns people you're alone at the cabin, Cheryl coming out, Kevin and Josey having terrible parents, burying bodies and the Poe of it all.Our amazing cover art is by vedrinic and you can follow them at https://vedrinic.tumblr.comEpisode 14 content warnings: death, murder, dead bodies, body horror, homophobia, emotional abuse, misogyny Theme song: "Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Follow us on bluesky @dead-ends.bsky.socialSend your podcast or show questions to our inbox at deadendspcast@gmail.com.Find all of Emily's links here: https://linktr.ee/emilypyleFind all of Brenton's here: https://linktr.ee/brentonpyle

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to break down Expo West 2025—the industry's biggest event of the year.They dive into key takeaways, touch on the hot debate: Did Expo West lack innovation? Hear firsthand insights on how emerging brands are making waves, the power of small booths over flashy displays, and how founders are navigating today's tough funding environment with creative business models.Lauryn and Leanne also share their real Expo West experiences, including major retailer meetings, unexpected media coverage, and the behind-the-scenes hustle that made the event unforgettable. If you've ever wondered what it takes to stand out at Expo West and make the most of your investment, this episode is packed with valuable insights.Tune in to hear how Startup CPG is shaping the future of emerging brands and why Expo West is still the ultimate stage for breakthrough innovation.Listen in as they share about: Expo West 2025 Experience & First ImpressionsStartup Booth Strategy & CostsTrends & Innovations at the ExpoBusiness Challenges & OpportunitiesBrands' Experiences & Learnings  - S'NOODS (Lauryn Bodden)- Whims (Leanne Viola)Key Takeaways for Future Exhibitors        Episode Links:LinkedIn: https://www.linkedin.com/in/caitlinbricker/ Website: https://www.whimsdelights.comLinkedIn: https://www.linkedin.com/in/leannev/ Website: https://www.eatsnoods.com/ LinkedIn: https://www.linkedin.com/in/laurynbodden/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Susan Hartman, co-founder of Recoup Beverages, to discuss the journey of building a gut-healthy hydration brand. Susan shares how she met her co-founder, Siwat, and how his personal health journey inspired the creation of Recoup. She dives into the challenges and triumphs of transitioning from a fresh juice product to a shelf-stable beverage, navigating retail expansion, and securing national distribution with Sprouts.Susan also talks about the importance of branding, packaging decisions, and how to strategically market a beverage product in a competitive industry. She provides insights on raising capital, working with distributors, and leveraging trade shows like Expo West to gain visibility and connect with investors.Whether you're an emerging founder or a CPG enthusiast, this episode is packed with practical insights on brand positioning, retail growth, and consumer engagement.Tune in now to hear Susan's journey and learn how Recoup is redefining hydration!Listen in as they share about:Founding Story & Inspiration of Recoup BeverageBranding & Marketing StrategyRetail Growth & ExpansionExpo West & Pitch SlamsFunding & Investment StrategyFuture Plans (2025 & Beyond)Advice for Other EntrepreneursEpisode Links:Website: https://www.recoupwellness.com/ LinkedIn: https://www.linkedin.com/in/susan-buckwalter-hartman-704a19a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This week our hosts celebrate their 200th episode with Hot Cheeto-rimmed martinis in hand—just like in the new film One of Them Days, starring Keke Palmer and SZA. They disect the movie's wild moments, themes and performances, while reflecting on life's curveballs while toasting to their podcasting journey. As no strangers to having one of them days, they dive into the film's exploration of resilience, friendship, and the moments that test us. From movie musings to ridiculous cocktails and plenty of laughs, this milestone episode is equal parts celebration, silliness, and soul. Cheers to 200 episodes and many more to come! Cheers!!

In this episode of the Startup CPG podcast, Daniel Scharff speaks with three visionary founders who have built and scaled their businesses without external funding. Joining the discussion are Lisa Mastela of Bumpin Blends, Ben Bacon of Lentiful, and Jack & Tessa Schrupp of Drink Wholesome—leaders who have mastered lean operations, strategic growth, and creative problem-solving.Lisa shares how she turned a small investment into a $10 million revenue smoothie brand, leveraging unconventional marketing and scrappy operational tactics. Ben reveals how Lentiful grew from an idea to a profitable omnichannel brand, balancing DTC sales and retail expansion while staying lean. Jack and Tessa discuss how Drink Wholesome has scaled to $2 million in revenue with just two employees, focusing on product differentiation and strategic partnerships.This episode explores cost-efficient scaling strategies, organic customer acquisition, and practical insights into operating a CPG business without outside capital. Whether you're an early-stage founder or looking to refine your growth strategy, this conversation offers actionable takeaways from those who have successfully bootstrapped their way to success.Tune in to hear how these founders navigated challenges, optimized resources, and built thriving businesses—without giving up equity!Listen in as they share about:Lisa Mastela - Bumpin Blends- Overview- Bootstrapping Tactics- Marketing Approach- Direct-to-Consumer (DTC) & Retail ExpansionBen Bacon - Lentiful- Overview- Bootstrapping Tactics- Direct-to-Consumer (DTC) & Retail Expansion- Retail StrategyJack Schrupp & Tessa Schrupp - Drink Wholesome- Overview- Bootstrapping Tactics- Direct-to-Consumer (DTC) & Retail Expansion- Scrappy & Creative Growth StrategiesEpisode Links:Website: https://bumpinblends.com/ LinkedIn: https://www.linkedin.com/in/lisamastela/ Website: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Website: https://www.drinkwholesome.com/ LinkedIn: https://www.linkedin.com/in/tessa-schrupp/ LinkedIn: https://www.linkedin.com/in/jack-schrupp-4a14a7a1/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Ranwei Chiang, the CEO and owner of Abstinence Spirits, a brand redefining non-alcoholic beverages with bold flavors and sophisticated botanical blends. Ranwei shares the inspiring journey behind Abstinence Spirits, from its roots in South Africa's Cape Floral Kingdom to its expansion in the U.S. market.They discuss the rising trend of non-alcoholic options, how Abstinence Spirits differentiates itself with depth and complexity, and the challenges and successes of building a brand in an emerging category. Ranwei also dives into the company's approach to retail, e-commerce, grassroots marketing, and the importance of building strong industry relationships. Plus, she shares insights on entrepreneurship, financial strategy, and maintaining work-life balance while growing a business.Tune in to learn how Abstinence Spirits is making waves in the beverage industry!Listen in as they share about:Origin & Founding Story Abstinence SpiritsProduct Line and InnovationGrowth and Consumer TrendsMarketing and Sales StrategyRetail and Distribution ApproachEngagement with Bartenders and MixologistsAdvice for EntrepreneursEpisode Links:Website: https://drinkabstinence.com/ LinkedIn: https://www.linkedin.com/in/ranwei-chiang-6b38014/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They discuss the pros and cons of each approach, how to scale from small-batch production to full-scale manufacturing, the hidden costs and challenges of both options, when to transition from one model to another, and why cash flow is the most critical factor for growing brands. With real-world insights from brands like Beyond Meat, 4th & Heart, and Chubby Snacks, this episode is packed with valuable advice on how to build a profitable and scalable CPG business. Plus, stay till the end for an impromptu Startup CPG band jingle you won't want to miss. Listen now!Thanks to our sponsor Amped Kitchens. To find out more about their commercial kitchen facilities in LA & Chicago, email leasing@ampedkitchens.com and mention Startup CPGTo connect with the Catapult Commercialization Services team for help scaling up, visit https://bit.ly/catapultcpgListen in as they share about:What is a Commercial KitchenWho should use a commercial kitchenWhat is a co-manWho should go straight to a co-manCost ComparisonsThe Financial Realities of Scaling a Food BrandKey Takeaways for FoundersEpisode Links:Amped Kitchens WebsiteMott Smith's LinkedInCatapult Commercialization Services WebsiteJamie's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Philip Teverow, co-founder of Yolélé, an African food brand bringing Fonio, a gluten-free ancient grain, to the U.S. market. Philip shares the inspiring story of how he and his business partner, Chef Pierre Thiam, embarked on a mission to introduce African flavors to a wider audience while supporting West African farmers and sustainable agriculture.Philip discusses the challenges of building a supply chain from West Africa to the U.S., how Yolélé secured Whole Foods as its first major retailer, and why food service is their next big focus. He also dives into the unexpected rise of Fonio beer, how Yolélé is expanding into new product categories, and offers valuable advice for emerging CPG founders navigating distribution and growth.If you're curious about innovative food businesses, sustainable supply chains, or simply want to try Fonio chips for yourself, this episode is a must-listen!Listen in as they share about:The Origins of YoléléFonio – An Ancient African GrainExpanding Product Line & Retail PresenceSupply Chain Challenges & SolutionsSurprising Uses of FonioBusiness Growth & StrategyAdvice for CPG EntrepreneursEpisode Links:Website: https://yolele.com/ LinkedIn: https://www.linkedin.com/in/philip-teverow-9215962/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas.The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer meetings (including Whole Foods!), and the ROI of attending a show like Fancy Foods.From cross-pollination of brand connections to tips on making the most of networking events, booth setups, and pitch opportunities, this episode is packed with actionable insights for emerging food and beverage brands.Thinking about showcasing your brand at the next Fancy Food Show or joining the Startup CPG community? Tune in now!Listen in as they share about:Fancy Food Winter Show Experience & HighlightsFactors that Helped Brands Succeed at the ShowDifferences Between Fancy Food Show and Other Trade ShowsLessons Learned for Future ShowsWhy Join the Startup CPG Section?Future OpportunitiesEpisode Links:Kiki on LinkedInPatricia on LinkedInBrendan on LinkedInIG: @meatlessfuture_jp @meatlessfuture_us @azabufoods Maxi on LinkedIn IG: https://www.instagram.com/haeppy.candy/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and innovative distribution models like buying clubs and partnerships with independent stores.Karen dives into Azure's family-owned ethos, its commitment to clean, organic, and non-GMO products, and how they help brands grow without compromising their values. You'll also hear about the personal touches that set Azure apart, from collaborative relationships with vendors to creative solutions like backhauling and affordable promotional opportunities. Plus, Karen gives insights into the booming demand for bulk products, the benefits of carob as a chocolate alternative, and how Azure stays true to its roots while continuing to grow.If you're a brand looking to make a meaningful impact in the market—or just curious about how Azure operates with heart and integrity—this episode is a must-listen!Listen in as they share about:Azure Standard's Unique Business ModelAzure's Mission & ValuesBenefits for Emerging BrandsLogistics & Cost Savings for BrandsAzure's Customer Base & Shopping ExperienceTrade Show & Brand PartnershipsAzure-Owned Brands: Missy J's CarobHow Brands Can Join Azure StandardEpisode Links:Website: https://www.azurestandard.com/ LinkedIn: https://www.linkedin.com/in/karenthompsonslusher  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics