Podcast appearances and mentions of kim krause schwalm

I read a great book by Kim Krause Schwalm, its client badassery secrets, I read one of her emails one it said she doesn't write copy out by hand. I heard Dan Kennedy said he use to write copy out by hand. Two great copywriters. Two different styles. The point is don't matter how you get there but strive for greatness. It's Friday so I kept it brief. And I got a party to attend with my favorite 3 year old. Enjoy your weekend.

Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelance.

Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)! We've all had them. That can't be changed or avoided. But what to DO about them? That can be learned, from an expert who's been there, done that, and figured it out! Our special guest today is A-List Copywriter Kim Krause Schwalm, author of the great new book Client Badassery Secrets: How Copywriters Can Earn MORE, Run A Thriving Freelance Business, And Cut Out The Client Bullshit I've read it and it's really good. Kim's just the right person to write this book, too. She's worked as an executive with big direct-response publishers where she hired copywriters, and also someone who has written copy for some of the best-known publishers and supplement companies in the world. And plenty of other clients, along the way. Today she's going to tell us about the seven kinds of clients you meet on the way to copywriting “hell,” and how to avoid their tricks and traps and come out ahead. Kim's book, Client Badassery Secrets: https://www.amazon.com/dp/B0CGV7MZ8P Kim's website: https://kimschwalm.com/ Download.

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Join Vicky as she talks to Kim Krause Schwalm about dildo stories! Oh, wait—sorry—CHILDREN'S stories. (Vicky learns not to mumble into the mic...) In this week's episode, Vicky asks Kim all about moving from full-time copywriting into copy mentoring, building a list and brand, and taking a stab at a totally new kind of writing: screenplays and children's books.   Key Takeaways: [2:06] An A-list copywriter describes what gratifies her these days. [3:52] Why can't we all just get along? What Vicky likes about Kim's emails. [5:40] Female copywriters are so freaking nice. [7:30] Kim explains her Fast Track to A-list mentoring program and the advice she gives to mentees. [14:20] The ingredients Kim uses to make magic. [16:48] Joining Vicky's Power Hour was a game-changer for Kim's personal projects. [19:11] The importance of writing a little bit every day, and the book Kim reads once a year.  [21:49] The inside scoop about Kim's children's books. [23:48] The Big Reveal: Kim's current read, favorite reads, favorite song, and binge-worthy show. [26:58] Optimistically speaking, Kim is grateful for her health and her amazing kids. [29:46] Find out more about Kim.   Mentioned in This Episode: Website Join Vicky's Power Hour Moxie Books Podcast Subscribe on iTunes, Stitcher, and Overcast Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk Kim Schwalm Scientific Advertising The Invention of Wings  The Immortalists The Book of Longings

On the 257th episode of The Copywriter Club podcast, Kim Krause Schwalm is back on the show. Kim is an A-list copywriter and copy mentor who got her start in the marketing world. Since her first episode, she's narrowed her focus on mentoring other copywriters on how to write better copy and attract high-level clients. If you're looking for advice on becoming an A-list copywriter, this is for you. Here's what we talk about: Going from time for money to value for money. What it looks like to begin mentoring by creating courses. The 5 key steps to writing good copy. Is there a set timeline for completing copy? Fact or myth: Can anyone be a copywriter? Why people devalue copy and how we can position ourselves for highest value. How grammar can make or break the sale of your product or service. The benefits of hiring a copywriter for your business. Why you need to stop working IN your business. Are the classic copywriting books still worth the read? (Kim needs a word with you.) Black and white thinking and how to overcome it. The importance of learning and relearning and how it will make you an A-list copywriter. Unlearning what you think you know about being a good writer. How to use your background to become a better copywriter. Do you have to do all the things to be well known in your industry? Podcasts, coaching, Youtube? The most common mistakes new and established copywriters keep on making. How to create stronger boundaries in order to create a sustainable business. Kim's advice on how to work with head-honcho companies. What you need to do to increase the respect your clients give you. Getting paid for royalties: where do you begin? Outlining your agreements and contracts for greatest success. How to build your authority and accelerate your business. How does it actually start? Why watching reality TV and reading People magazine can be a good thing. Listen to one of the best in the business by hitting the button below or by checking out the transcript.   The people and stuff we mentioned on the show: Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Underground Kim's website Kim's first episode Matt's website Scientific Advertising Full Transcript: Kira:  Just about everyone you meet on the street, thinks they're a writer. You sit across from your cousin at the table and he talks about the novel he's working on. Maybe you bump into an old classmate and they tell you they're working on their body of work. Sure, anyone can publish their writing today. We should actually celebrate that, but not just anyone can write copy. If you want to be an A-lister and build a career as a copywriter, it takes more than just a pulse and a pencil to do this thing so many of us do daily. Today's guests for The Copywriter Club Podcast has built her reputation around her impressive resume of copywriting accomplishments. That's why she's an A-lister we can all agree is actually on this phantom A-list. We're talking about Kim Krause Schwalm. You can catch our first podcast interview with Kim back in the day in episode 40, where we talk about how she went from successful marketing director to control beating copywriter in less than two years. But today, Kim's here to bust three copywriting myths. And before we jump into all of that, I want to introduce my co-host for this episode, Matt Hall. Matt Hall is a renaissance man. That's the best title for him because he can do all the things in the marketing space. Any time anyone has any type of problem, I send them to Matt Hall. But Matt, that is the worst possible title for you. What do you actually do? What do you call yourself? Matt:  What I really do is I solve problems. People come to me and they don't say, "Matt, I've got money for you. Just take it, do with it what you will." They come to me because there's something they want me to do and something they wa...

Often when I'm working with an entrepreneur, they fall into the trap of ignoring their past experience because this freelancing thing feels so new and intimidating. But that past translates way more than you think – and I think Jody's story illustrates that perfectly. On the surface going from pilot to writer sounds like a 180-degree turn, but this episode will show you just how closely the two experiences are connected. Can't-Miss Moments From This Episode:What to focus on instead of “closing the deal” with clients (this takes a little practice and a lot of restraint, but your biz will actually grow faster for it)  When not wanting to look like an idiot can literally lead to disaster… and how to handle questions you don't know the answer to Beware the “Lotto Ticket” clients: the warning signs to watch out for that will save you a ton of frustration (not to mention time and money) A critical skill to start working on TODAY, in order to build a better business (and even lead a better life) “Engine one is on fire… what do you do?” Don't miss Jody's epic words of wisdom on how to react the moment you're faced with a crisis. This could save your life, your business, and your most important relationships. This one is jam-packed full of advice. Don't miss out - listen now!Jody's Bio:Jody Robertson, owner of Funnel Copy Experts, is an award-winning copywriting expert who helps health and wellness entrepreneurs attract customers and sell more with persuasive copy. Through her work with clients and mentors (including copywriting A-listers like Kim Krause Schwalm and Kevin Rogers), she's developed her “Primal Persuasion” method and uses it to create killer copy that converts.Resources and links mentioned:Jody's siteOur mentor, Kevin RogersCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that's true and Kim beat Jim, what does that make Kim? In any case, Kim's back on the podcast today to discuss […] The post Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution appeared first on Drop Dead Copy.

Kim Krause Schwalm is one of my copywriting heroes, and true to the final line in this episode, talking to her gets me all kinds of fired up and feisty in the BEST possible way. Today we're talking about some big mistakes many freelancers make when landing their first clients, and how it robs you of your power, leading to frustration and burnout. Look, if you've struggled to communicate with clients, it's not your fault… there's not exactly a “How to People: Entrepreneur Edition” manual out there to guide you through building successful client relationships. That's why I love everything about this episode… Kim's gonna take you by the hand and show you the difference between bending over backwards (and giving away all your power) and becoming your clients' ally and trusted expert. Can't-Miss Moments From This Episode:How I simultaneously nailed and flubbed my first big project (hint: I did a great job but didn't sleep much while getting it done) The end of life as we know it: what I learned from letting my anxiety play out to the worst case scenario (nuclear winter, FYI)... and how it led to the creation of this podcast A simple script Kim uses that will help you slam the door down on uncomfortable advances and people who push your boundaries… solidifying their respect for you in the process What to say when the conversation turns to money: Kim's strategy for confidently taking control without being forced into on-the-spot panic pricing Why it pays to NOT start working on a project right away, even if you're wide open and available (this one's counter-intuitive but powerful) You don't want to miss this one. Listen now! Kim's Bio:KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.Now more than two decades later, Kim has built a reputation as one of the top direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters like Jim Rutz and Parris Lampropoulos and becoming the first female copywriter to get a Boardroom control.Kim writes winning copy for leading companies such as Soundview, Bottom Line (Boardroom), Green Valley Natural Solutions, National Geographic, and many others both in the United States and from England to Germany to Singapore.She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today's increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage.She's one of the few top-level copywriting veterans who's still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.You can learn more about Kim's copywriting training programs and read her blog at www.KimSchwalm.com. Get on Kim's list and you'll get future issues of Copy Insiders, “What's in Kim's Mailbox”, and other “dripping with gold” content and updates from Kim. Resources and links mentioned:Kim's website Come kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTube

Kim Krause Schwalm is an A-list copywriter who has written highly-successful promotions for some of the top direct response companies in the world. She's also launched and run multi-million-dollar businesses and held positions as a publisher, marketing director, and brand manager. Kim currently offers training and mentoring programs on copywriting as well as a popular e-letter called ‘Copy Insiders' What will be discussed on today's show: Copywriting What are the most important ingredients for a successful promotion? How to find and hire the right Copywriter Writing copy on your own vs hiring someone else to do it The #1 and #2 spots where you may be leaving money on the table in your business Promotions Free e-letter ‘Copy Insiders', along with an A-List copy checklist, and a free 7-day mini-course on writing successful promotions at www.kimschwalm.com How to get hold of Kim: LinkedIn: www.linkedin.com/in/kim-krause-schwalm-74197/ Facebook Page: www.facebook.com/Kim-Krause-Schwalm-copywriting-106810239381136/ Website Address(es): www.kimschwalm.com To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz  

The first episodes drop March 8, 2021. Be the first to find out when we're live - sign up for the waitlist at https://permissiontokickass.com/.

If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats. She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice.  This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with Anik Singal and Justin Goff for more copywriting tactics.  “It’s not so much you want to improve your copy, you want to improve your sales results. Whatever it is you are currently using is not getting it done.” - Kim Krause Schwalm Some Topics We Discussed Include: What to expect when hiring a copywriter Different ways you can price out the work for a win-win The beauty of some old school marketing techniques Why first is not always best  How to find someone who writes in your voice but still writes to convert What to do when your copywriter falls off the grid How and when to offer incentives, royalty deals, and flat fees Why you may want to consider hiring a copy chief And much, much more! Resources From Kim Krause Schwalm: KimSchwalm.com References and Links Mentioned: Breakthrough Advertising by Eugene Schwartz Scientific Advertising and My Life in Advertising by Claude Hopkins Read This Or Die Abbey Woodcock’s Codex training The Awai Pricing Guide for web copywriters Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar.   This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This episode is sponsored by Easy Webinar, be sure to check them out as well. Purpose Driven Copywriting - Anik Singal Focusing On Emotional Triggers To Write The Best Copy - Justin Goff

Are you neglecting your back end? Find out how previous and existing customers can be huge assets to your business when you treat them right.

Are you neglecting your back end? Find out how previous and existing customers can be huge assets to your business when you treat them right.

Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest publishers in the country. So it's no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter.   Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she's even the first female copywriter to get a Boardroom control.   Kim credits her creative and analytical mind for giving her an edge in today's increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage. Join us as we deep-dive into how she because one of the most in-demand copywriters today, and her advice for how you can too.   Episode Highlights   How Kim taught herself copy and went from 'good' to 'great' without apprenticing under another writer The #1 thing she requires from clients before starting a new project What she tells her junior copywriters to help them grow their careers The big mistake that taught her she needed a contract What to do when you get screwed by a bad project How to make your writing stand out and command attention among all the noise today What she learned making the leap from in-house marketer to freelance copywriter

Vicky and Misty round up six amazingly diverse business owners and drag them to Portugal for the Fourth International Breaking Bread Mastermind. Join us for a round-table and discover what we've been up to all weekend, and the exciting stuff everyone's up to next.   Key Takeaways: [:44] Joe has been replaced by Misty and six fellow business owners on this episode!  [1:25] First client feature is Teresa!  [3:10] Second feature is Ray!  [6:05] Next up is Carol. What did she learn this weekend?  [8:50] Fourth feature is Bruce! [12:40] Fifth client feature is friend and podcast guest, Kim Krause Schwalm.  [16:50] And the final feature is Shela!  [19:40] Misty shares some thoughts about what she learned this weekend.  [22:00] Some final thoughts from Vicky.  [23:10] Special guest appearance from the husbands in short shorts.      Mentioned in This Episode: Vicky Fraser Vicky’s Podcast Vicky’s Blog Vicky on Medium Join the Superheroes Vicky’s Business For Superheroes Book The Inner Circle Borrow My Brain Vicky’s Book Club Vicky’s new book! Write & Publish Your Book in 90 Days Email Vicky Subscribe on iTunes, Stitcher, and Overcast Breaking Bread Mastermind Kim Krause Schwalm

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover: The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story Back end sales: The secret strategy of all successful businesses Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response.

Agora Financial Copy Chief (and copywriter) Joe Schriefer is our guest for the 70th episode of The Copywriter Club Podcast. Kira and Rob ask him all about what it’s like to work for Agora, how he landed his job there, how Agora’s writers are paid and a lot more. Specifically we cover: •  how he “lucked” into a job he didn’t want with Agora •  the best advice anyone ever gave him at Agora (and why he became a copywriter) •  his process for finding ideas for promotions •  how he knows when an idea is “big enough” to go with •  how much time he spends researching versus writing •  why he doesn’t ask his customers for ideas for his copy •  his 7 step-by-step system for creating a brilliant sales letter •  the most important question a copywriter should ask (but they never do) •  how Agora Financial compensates their copywriters (they can make millions) •  the three things he looks for when he hires a writer to work for Agora •  how often Agora’s best copywriters write a successful package—it’s less than 50% •  what his team does when a promotion underperforms •  how quickly Agora is growing and why Joe needs more copywriters There’s a lot of solid advice in this one. Do. Not. Miss. It. Click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Sponsor: The Copywriter Club IRL Agora Financial Name Bank Bill Bonner Addison Wiggin Byron King Wayne Gretzky Block Chain Win Bigly by Scott Adams Top Gun Joe’s email: jschriefer@agorafinancial.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Rob: Hey everybody. Before we get into today’s podcast, we just want to tell you about our event that’s being held in New York City on February 15th and 16th, and we want to make sure that you have the opportunity to join us for this awesome, fun party. Kira, let’s talk a little bit about what’s going on at TCC In Real Life. Kira: So, we’re basically taking the podcast, and a lot of people that we interviewed on the podcast, and then we’re putting them all in a room—seventy-five people—and an amazing of line-up of top copywriters like Kim Krause Schwalm, Joanna Wiebe, Ry Schwartz, Laura Belgray, Brian Kurtz, Kevin Rogers, I can go on and on and on. You can find their names and the list of speakers on the event page, which Rob will give you. But I’ve never been in a room with all of these copywriters, online marketers before. And, beyond that, we’re covering these three pillars of copywriters: what it really takes from going from a copywriter who takes orders from clients, to going to a really great consultant who knows how to run a business. So the topics are diverse, but they’re covering basically the three pillars: the offer, the list, and the marketing strategy. Rob: Yeah, this is a copywriting conference, but it’s not the typical stuff that you read about copywriting, you know: “ten new ideas for headlines that pull”, those kinds of things. The people who are speaking have incredible information to share so, Kim Krause Schwalm, for instance is going to be talking about the way that she’s beat the controls that she’s run for companies like Agora and Boardroom; real-life lessons that going to be immediately applicable to the type of writing that we all do everyday. And Jason Henderson, who’s an expert at marketing acquisition and email, the topic of his speech is, three email copywriting secrets I discovered helping porn stars get tan in 1994. Like, you’re not going to find that kind of stuff anywhere else at any marketing conference, but the takeaways are real, it’s the stuff that we can use in our businesses everyday. And really, for me, it’s a huge part of why I’m excited to be there. Kira: And beyond the content, right—like new content our presenters are bringing in, new presentations they’ve never shared before—beyond that piece,

The post JAH 27: Kim Krause Schwalm On Becoming An A-List Copywriter appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers. How do you go from average to A-list copywriter? The post JAH 27: Kim Krause Schwalm On Becoming An A-List Copywriter appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers.

Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more. Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom. Here’s a glimpse of what you’ll learn: [1:05] Jeremy introduces his guest, Kim Krause. [2:30] What did the alternative health space look like when Kim got started? [6:00] Taking risks and getting permission to fail. [15:00] Advice for new copywriters. [17:30] What goes into writing a good renewal? [29:00] A great initial offer. [32:00] Lessons learned from working with legends like Jay Abraham and others. [39:30] How did Healthy Directions come about? What were the lessons learned? [45:00] Kim talks about when she got the chance to write for Boardroom. [48:00] The power of working together. [50:00] The challenge of navigating family and business. [56:00] Research as a secret weapon. In this episode… What does it take to connect with your customer base in a way that grabs their attention? How can business leaders like you design irresistible sales offers? On this episode of Inspired Insider, you’ll hear from sales copywriter extraordinaire Kim Krause Schwalm. Kim opens up and shares from her years of experience and expertise as a successful sales copywriter. She touches on topics like taking risks, advice for new copywriters, writing a compelling renewal, what makes a good initial offer, lessons she learned from legends like Jay Abraham, and so much more! You don’t want to miss this exciting and interesting episode with Kim. As a business leader, you want your sales and marketing teams to think outside of the box and stretch themselves creatively. What are you doing to encourage and cultivate an environment where creativity can flourish? On this episode of Inspired Insider, Kim Krause Schwalm explains how she was given the opportunity early on in her career to take risks. It was communicated to her by her superiors that if she did end up failing in an endeavor to push herself creatively, that would be understandable. She was given permission to fail. What could that sort of license produce in your company? Learn more as Kim expands on this topic and more on this episode! What does it take to succeed as an inexperienced sales copywriter in today’s marketplace? Do you have to go out there and make a big splash or is there another strategy to get noticed and make a name for yourself? On this episode of Inspired Insider, sales expert and experienced copywriter Krim Krause Schwalm provides some helpful tips and insights for new copywriters who are just getting started in their career. One helpful tip Kim shares are for copywriters to consider taking a more conservative approach to their sales campaigns as they first start out. Once they’ve become skilled and experienced on the basics, that would be a good time to start pushing the envelope. If you’d like to hear more on this subject from Kim, make sure to catch this episode! One of the best ways to succeed in creating irresistible sales offers is to think like a consumer. What appeals to you and people you know? Which sales offers grab your attention and make you feel like you’ve found a product or service that will address your needs or wants? On this episode of Inspired Insider, Kim Krause Schwalm explains how she has crafted compelling sales offers in her career as a successful sales copywriter. Kim dives into detail about what it takes to write a good renewal and she shares examples of great initial offers she has helped businesses advertise. What lessons and tips can you walk away with from Kim’s story? Find out on this fascinating episode! How were you able to hone your craft and become successful in your business career? Did you have the best training available? Did you educate yourself? How will others in your field rise up to the level of success you currently enjoy? On this episode of Inspired Insider, Kim Krause Schwalm conveys the impact that learning from experts and mentors in her field have had on her over the years. Kim also explains how she has not taken that investment from others for granted, she has also taken the time to pour into younger sales copywriters as they have entered into the workforce. Let Kim’s encouraging story motivate you and help you consider how you can leave a positive influence on the lives of others! Resources Mentioned on this episode www.kimschwalm.com www.themarketingsuperpower.com www.linkedin.com/in/kim-krause-schwalm www.facebook.com/Kim-Krause-Schwalm-copywriting www.healthydirections.com www.boardroomlimited.com Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more. Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom.   Here’s a glimpse of what you’ll learn: [1:00] Jeremy introduces his guest, Kim Krause. [2:00] Lessons learned early on from launching Healthy Directions. [6:00] Kim talks about when she got the chance to write for Boardroom. [9:00] The power of working together. [11:30] The challenge of navigating family and business. [17:30] Research as a secret weapon. In this episode… Have you ever thought of industry research as a secret weapon? Think about that for a minute, what would mean to research a topic so well that you know all the ins and outs so well that you gain an advantage over your competitors. Can you say that research is your secret weapon? On this episode of Inspired Insider, you’ll hear from business leader Kim Krause Schwalm as she explains how she has been able to hone in and leverage her ability to research any given subject so thoroughly that it makes her sales copy succeed like no one else's. To hear more from Kim and how she uses research as her secret weapon, make sure to catch this episode! How do you balance work and family life? Is striking a balance even possible? On this episode of Inspired Insider, you’ll hear from business leader Kim Krause Schwalm as she opens up about what it’s like to juggle life as a mother and a successful businesswoman. Kim points out that one of the most important aspects of navigating work and family life balance is to make sure you have the support you need. In her experience, Kim was able to delegate out some of the home tasks that she just couldn’t fit on her plate while working in the business world, don’t be afraid to follow her example! Listen to Kim go into further detail with this topic on this episode! Does your company celebrate collaboration? Do you value the power and success that can be found when people work together? On this episode of Inspired Insider, you’ll hear from Kim Krause Schwalm as she describes the huge benefit she’s witnessed when people work together. That old saying, “The rising tide lifts all boats” is true! Competition has its place and can be very helpful sometimes but don’t let it blind you to the power of working together and collaborating! To hear more about the subject of collaboration, make sure to catch this fascinating episode! Resources Mentioned on this episode www.kimschwalm.com www.themarketingsuperpower.com www.linkedin.com/in/kim-krause-schwalm www.facebook.com/Kim-Krause-Schwalm-copywriting www.healthydirections.com www.boardroomlimited.com   Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Kim Krause Schwalm joins Rob and Kira to share her thoughts and advice about copywriting. She also talks about how she went from successful marketing director to control-beating copywriter in less than two years. It’s a great story. Along the way she shared her thoughts about: •  climbing the copywriter ladder (and why it’s so lucrative) •  how to stay in control of your writing process •  the copywriting lessons she (re)learned from Parris Lampropolous and Clayton Makepeace • the one thing all A-list copywriters have in common • and why you might not want Kim to make your next lasagna It’s another great interview and look into how a fantastic copywriter runs her business. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Clayton Makepeace interview with Kim Boardroom Gary Bencivenga Jim Rutz Healthy Directions Ted Nicholas Kim’s L.A. Bootcamp David Deutsch Brian Kurtz Clayton Makepeace Parris Lampropolous Advanced Bionutritionals The Girls Club KimSchwalm.com TheMarketingSuperPower.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 40 as we chat with A-list copywriter Kim Krause Schwalm about writing effective direct response controls, what steps other writers can take now to get a control beater, writing in the health and finance niches, and her ongoing efforts to help other women succeed in the business. Kira: Hi, Kim. Hi, Rob. Welcome. Rob: Kira, Kim. It’s good to talk to you guys. Kim: Hey, it’s great to be here. Rob: Kim, we are so excited to have you here, partly because I’ve known about you for several years. I think I remember reading an interview that Clayton Makepeace did with you a number of years ago, and I’ve followed your career and I know Kira and you have connected recently as well. We’re thrilled to be able to talk with you, but I think where we’d really like to get started is just your story, how you got into copywriting. Kim: I didn’t know copywriting existed as a profession until I was working in marketing for a major publishing company called Philips Publishing. I don’t know if you’ve heard of it, but for many years it was considered one of the powerhouse direct response marketing companies. In fact, it was bigger than Agora at the time. It was up there with Boardroom and Rodale and other major companies in terms of working with the very top-level copywriters, the ones that we all consider legends like Gary Bencivenga, Jim Rutz, Clayton Makepeace, et cetera. I went to work for them back in 1992, which seems like an eternity ago. I actually had had marketing management and brand management experiences with other companies. I had an MBA in marketing and I was just full-bore marketing, but I always could write copy. It was always one of the many hats I wore in different jobs. It was the same story at Philips, but at Philips it was one of these things that was really valued because so much of their business was built on strong copy. A lot of my different roles, I would write copy as well as direct marketing efforts. I ended up, after being there just a short while, I was asked to help them launch their supplement business, to promote supplements formulated by Dr. Julian Whitaker. I helped launch and run that company, which is called Healthy Directions,

Kim Krause Schwalm is one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get a Boardroom control. Before she began her career as a freelance copywriter she ran the Healthy Directions supplement business, and grew it to more than $23 million in sales within 3 years. In this interview, she reveals several ways that marketers and entrepreneurs can unearth nuggets of gold hidden their own businesses. Visit her website http://www.themarketingsuperpower.com/ to download her free report, “The A-List Copywriter's Manifesto: 7 Success Principles for Creating Winning Promotions.”

Kim Krause Schwalm is a direct response copywriter and overall powerhouse of fantastic information for women in copy. She has lead a very successful career in corporate before transitioning into freelance writing. As an A-list copywriter, this is  a show you don’t want to miss.   Key Takeaways: [1:30] How did Kim get started in copywriting? [6:40] Companies that weren’t failing enough, weren’t trying enough. Kim learned to take risks in her corporate job. [8:25] Unfortunately, there are companies out there that punish innovation. [8:55] Why did Kim decide to go freelance? [12:45] How does Kim find great freelance clients now? [19:20] If you get some early successes with your work, word will spread. [22:55] Kim wants to help other women get to a place where they can be a mom and be the boss of their own business. [26:55] What’s next for Kim? [28:55] Where does Kim see the future of women in copywriting?   Mentioned in This Episode: Businessforsuperheroes.com Businessforsuperheroes.com/inner-circle Businessforsuperheroes.com/borrow-my-brain Kimschwalm.com TheMarketingSuperPower.com The Girls Club Facebook Group