The McMethod Email Marketing Podcast

In November 2021, I ran a special Black Friday promotion on Drop Dead Copy. 16 world-class copywriters contributed 2 products each. One for the front-end offer. One for the upsell. Since we tracked everything and commissions increased as you ranked higher, each copywriter competed for the top spot. The more you sold, the more you […] The post Daniel Throssell on How He Dominated Drop Dead Copy's Black Friday 2021 Bundle Promotion appeared first on Drop Dead Copy.

She's one of the TOP copywriters in the world right now. She won AWAI's prestigious “Copywriter of the Year” award… …got featured on Dr Oz… …wrote a promo for Oprah… …and now she's here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don't!. […] The post Carline Anglade-Cole on Why Your Copy Sucks But You Don't appeared first on Drop Dead Copy.

Rob Marsh from The Copywriter Club says he's a simple guy. Just a dad who writes words for a living. But he's much more than that. In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club. They asked thousands of copywriters […] The post Rob Marsh on How To Earn Double What Most Copywriters Earn appeared first on Drop Dead Copy.

His client calls him “Australia's best copywriter”. He's the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households). He's one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome […] The post Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart

Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that's true and Kim beat Jim, what does that make Kim? In any case, Kim's back on the podcast today to discuss […] The post Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution appeared first on Drop Dead Copy.

Worried about the coronavirus? Don't know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who's lived there for the last 10 years? This podcast episode is for you. Brian Miller is an American entrepreneur running a company called Easy China […] The post This Is How The Coronavirus ACTUALLY Unfolded In China appeared first on Drop Dead Copy.

Stephen Somers was young (23) and in need of direction. He didn't want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life. Robert was selling on different online marketplaces… and Stephen got a tried and true “in the […] The post Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold. appeared first on Drop Dead Copy.

Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn't want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. He decided to jump into real estate and […] The post Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche appeared first on Drop Dead Copy.

Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blogging on strength and conditioning. Trying to cut down the time curve, he began […] The post Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting appeared first on Drop Dead Copy.

Straight out of college… Jeff wanted to dive into the lucrative field of pharmaceutical sales. Then he discovered the only people they were taking back then… despite committing himself to two summers of internship… were “very attractive women”. Reaching out to his network, he pivoted to a career in financial services and the world of […] The post Episode #205 – Jeff Kronenberg On How To Set Yourself Free With A Tax-Exempt Retirement appeared first on Drop Dead Copy.

His father left a sales job to start a business of his own. His mother was a school teacher… who made him promise if he ever learned anything… he had to teach it to someone else. In his last year of law school, he turned a hobby into a multi-million dollar business. Largest in its […] The post Episode #204 – Steve Sipress On Stepping Out On A Limb. How to Attract Business To You With Authenticity appeared first on Drop Dead Copy.

Scott has had a diverse career. From a minister… to shipping cars purchased online… to a bounce house/waterslide business… he's experienced in many fields. He became the top user and most knowledgeable about one of his favorite online products. When gas prices hit the roof, the owner of the company brought him onboard full time. […] The post Episode #203 – Scott Ayres On Killer Social Media. Opinion-Free Practices Based On Testing & Data appeared first on Drop Dead Copy.

I conducted this interview with Erik back in November of 2016. Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod. It is a very important episode and one every entrepreneur should listen to. A great many of you will have experienced exactly what Erik […] The post Episode #201 – Erik Stafford On Overcoming The “Secret Sadness” of Business. appeared first on Drop Dead Copy.

It has been five years since James was last on the show. After recently catching up with John on his own podcast, he's here to share what's working now. You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure). Since then, he has sold his SEO […] The post Episode #200 – James Schramko On Super Fast Five-Year Update. Evolved Email Strategy You Can Use Now appeared first on Drop Dead Copy.

I first heard about Gabriella Rapone on a Facebook comment. It was a thread involving two friends, marketers and former guests… Justin Goff (Episode #158) and Dave Miz (Episode #145). She is an inboxing and email copywriter expert… having worked in some shadier areas of email in her past. She talks about how she got […] The post Episode #199 – Gabriella Rapone On Get Into The Inbox. Secrets Email Service Providers Will Never Reveal appeared first on Drop Dead Copy.

He was 16 when he started getting the marketing bug. He attained a bachelor's degree in marketing and found his way into Reitmans… Canada's largest women's clothing specialty chain. Then a company approached him and wanted him to interview. It seemed secretive and unusual. Curious, he took the interview and found something surprising. The company […] The post Episode 198 – Matt Yanofsky On The Truth Behind The World's Most Taboo Industry appeared first on Drop Dead Copy.

For the last few years, McMethod founder John McIntyre has been on a journey. He hesitates to call it a spiritual journey, but rather a journey of self-discovery. He's been learning to work with his own emotions. Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best […] The post Episode #197 – John McIntyre On The Silent “Cancer” Ruining Your Dream Life appeared first on Drop Dead Copy.

In 8th grade she made her intentions known. She told her father she wanted to leave India and go to America. Her father became more confused later why she didn't focus on one discipline. Reekita though knew the link between psychology and advertising, so she studied both. When she couldn't stay in the U.S.A. any […] The post Episode #196 – Reekita Gala On The New Marketing Tsunami Crashing Down On Your Business appeared first on Drop Dead Copy.

Joel began to wonder early in his life… …what separates people who make a living doing magic and those who do not? They work more. Period. His father was not as enthusiastic and ordered Joel to get an education. “If you're going to be a bum, at least be an educated bum.” What was the […] The post Episode #195 – Joel Ray On The Magic Of Direct Marketing Fundamentals appeared first on Drop Dead Copy.

Lauren went to school in NYC for costume design. When she finished, she found no one was beating down her door job-wise. She had many elaborate scenes found within her imagination… …and decided to express them in a way that didn't break the bank. By making tiny worlds. She threw up a few of her […] The post Episode #194 – Lauren Delaney George On Tiny Steps To Online Business Success appeared first on Drop Dead Copy.

Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500's and Non-Profits. His first foray into business was a web design business which went belly-up. Another web designer suggested “copywriting” might better suit his skillset. Once revealed… …he dove into the deep end with everything direct-response. Then […] The post Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype appeared first on Drop Dead Copy.

She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she's been a fast-rising star in the podcasting world… …and a real life-saver for myself (David Allan). She helps clients get their house […] The post Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen appeared first on Drop Dead Copy.

Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn't “made it” and decided to shift gears. With the help of a close friend, he found the world of copywriting. […] The post Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way appeared first on Drop Dead Copy.

John started in real estate. Unfortunately, they were no longer doing in-house sales training. In the end, he felt he didn't have the personality for face-to-face sales… ..so he found a different way to make an impact. Writing lead generating direct response ads. When hundreds of leads flowed in… …so many they almost couldn't handle […] The post Episode #190 – John Anghelache On 3 Steps To Supercharge Your Copywriting Career In The Next 30 Days appeared first on Drop Dead Copy.

Jesse Elder was a martial arts practitioner and gym owner. When he was a part of underground no-rules “fight-clubs”… …he saw Mike Tyson's quote come to life. “Everybody has a plan until they get punched in the mouth.” Theory fell away and only the result-producing strategies survived. Anyone that started watching the Ultimate Fighting Championship […] The post Episode #189 – Jesse Elder On Find Your Frequency For Success appeared first on Drop Dead Copy.

Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre […] The post MK Feeney On How To Use Email Copywriting As A Force For Good appeared first on Drop Dead Copy.

A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He's on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current controls with big publishers. How does he get into the mind of the […] The post Episode #188 – David Deutsch On How An A-List Copywriter Gets Inside Your Mind And Persuades You appeared first on Drop Dead Copy.

I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament? Sean likes to keep it […] The post Episode #187 – Sean Mysel On Keep It Simple, Human. Direct Sales In 3 Easy Steps appeared first on Drop Dead Copy.

We're back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we're going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-speak. He jumps into sales copy… giving away […] The post Episode #186 – Bond Halbert On Legendary Marketing Lessons The Halbert Way (Part 2) appeared first on Drop Dead Copy.

This is a different kind of episode. You could say it is about family. More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert. He told great stories about his legendary father, Gary. Cautionary tales? Life lessons? They're fun and hopefully will bring a smile to your […] The post Episode #185 – Bond Halbert On Life Lessons From A Legend. The Gary Halbert Way To Success. (Part 1) appeared first on Drop Dead Copy.

Austin Lee is a surfer. He's also a damn good copywriter. And today, you're going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter. If you're looking for inspiration, or if you enjoy a “zero to hero” story, you're gonna love today's episode. […] The post Austin Lee on How To Become A 6-Figure Freelance Copywriter appeared first on Drop Dead Copy.

Tony's Mom was a first grade teacher who taught thousands to read… including him. Tony's Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil. He learned about research long before ever entering the world of copywriting. Tony tried both psychology and business in school but hated […] The post Episode #183 – Tony Zarembski On Scavenge Opportunities To Land Your Dream Clients appeared first on Drop Dead Copy.

Joe had a hilarious start into entrepreneurship. He would videotape his friends… who played in a band. Then sell those tapes to a very hot market… their parents. He wanted to get into video production so to build a website he learned HTML. Though no one took him up on his offer for video… they […] The post Episode #182 – Joe Kashurba On Charging What You're Worth. How To Raise The Roof On Your Mind And Your Money. appeared first on Drop Dead Copy.

His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. He knew HVAC… but had no sales experience at all. When they offered […] The post Episode #181 – Joel Erway On 3 Simple Steps To Selling Millions With Webinars appeared first on Drop Dead Copy.

Jon Buchan's first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. So he did what “every Brit” does in that situation. He got blind drunk and in the […] The post Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands) appeared first on Drop Dead Copy.

Bruno was in IT when he was 18. At 19, he was freelancing and making an easy $3500 a month. Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency. In 2004, he opened his own company in the UK. He had taken on […] The post Episode #179 – Bruno Domingues On Using Facebook Groups To Build Your Network. Generate Leads And Sales Now Through Listening. appeared first on Drop Dead Copy.

In India, it is customary to work 12 or 13 hours a day. A year and a half in, he knew he couldn't sustain that. Wanting to make some quick cash, he became acquainted with the world of… gambling. Six months later he was in deep debt and had lost his entire savings. He even […] The post Episode #178 – Rohan Kale On Building A Company One Relationship At A Time. With Clients And Collaborators appeared first on Drop Dead Copy.

His parents provided the distinct foundation for what he does today. His mother was an art teacher. In college, his father took him to client meetings. When he claimed boredom as a kid, his mother pointed him to the crayons and stacks of paper. Later, in the corporate world, his skills grew while surrounded by […] The post Episode #177 – Vince Palko On Cartooning Your Way To Unbelievable Conversions appeared first on Drop Dead Copy.

Harlan Kilstein was in education and switched to entrepreneurship with a hypnosis clinic. Which is where he first saw direct-response in action. He ran the ads given to him by the franchise… and the phones rang. When the ads from the parent company stopped coming and the promises dried up… Harlan's brother would send him […] The post Episode #176 Harlan Kilstein On Becoming An Overnight Copywriting Sensation appeared first on Drop Dead Copy.

Trevor Crane grew up poor and struggled when he left college. He couldn't seem to figure it out for himself. That's when he put his ego aside… humbled himself… and asked for one simple thing… HELP. With the aid of a mentor he was on his way to miking his first million. Then 2 million. […] The post Episode #175 Trevor Crane On If You Do Nothing Else This Year…Take Action Now On The Advice In This Podcast! appeared first on Drop Dead Copy.

Jay White answered a newpaper ad looking for a radio writer. Turns out he had a knack after listening to decades of rock radio. Little did he know what it could lead to. When he took a job writing copy for Bass Pro Shops, his skills jumped up. When all you have is 50 words […] The post Episode #174 – Jay White On Do You Need A Niche? Controversial Client Secrets From A Freelance Copy Warrior appeared first on Drop Dead Copy.

It's the podcast with the two Daves. Both with roots in the magic community. Dave Dee grew up aspiring to be a performer. Everyone and I mean everyone… dissuaded him. “Get a real job” “What's your backup plan?” You know what disappoints him most? He listened. He spent years following other paths and jumping around […] The post Episode #173 David Dee On Selling More In One Day Than You Sell All Year. appeared first on Drop Dead Copy.

Liam Martin discovered through experience teaching wasn't his “thing”. When a third of his 300 students dropped the class he reconsidered his career path. Starting and growing a pre-med tutoring company to 200 tutors worldwide was exciting… until a huge problem develeoped between the students and the tutors. A problem that threaten to destroy that […] The post Episode #172 – Liam Martin On Google Analytics For Human Beings. Boost Growth And Productivity With Systems. appeared first on Drop Dead Copy.

Erika's career started in on-air broadcasting in the Bay area. With a young son in tow, she switched careers to PR. She worked with the cast of such hit shows as “Will & Grace” and “Crossing Jordan”. 12 years ago she decided to freelance and started “Three Girls Media”. They handle content marketing, social media […] The post Episode #171 – Erika Taylor Montgomery On Social Media & PR Secrets. Discover Your Audience In One Hour A Week. appeared first on Drop Dead Copy.

I read Michael's book “Bringing Home The Birkin” after having it on my wishlist for a couple years. Finally, when I cracked it open I couldn't put it down. It had it all… intrigue… international travel… luxury… danger… it was like James Bond meets Catch Me If You Can. What was a massive interview I […] The post Episode #170 – Michael Tonello On Becoming The Houdini Of Handbags. 5 Years Flipping One Of The World's Most Sought After And Exclusive Accessories. appeared first on Drop Dead Copy.

She had suffered from depression and suicidal thoughts for a long time. To the point of cutting on a daily basis (people had to hide the sharp objects). She often took refuge in computers… sneaking down in the middle of the night to use the one in her parents living room. She found success building […] The post Episode #169 – Katya Sarmiento On Automatic Minions! Deploy Your Own Army Of Messenger Bots With Personality, Flair And Wild Success. appeared first on Drop Dead Copy.

His family escaped communist Russia in 1980 for America. Between dumpster diving and gasoline showers, his father instilled the entreprenuerial spirit. Even now, a can of Spam still makes him weak in the knees. He kept going. While working three jobs… 11 dollars an hour perrsonal training… fry cook at Disneyland… bouncer at a gay […] The post Episode #168 – Bedros Keuilian On How I Raised Myself Up From Dumpster To CEO. Founder Of World's Fastest Growing Gym Chain Tells All appeared first on Drop Dead Copy.

Nobody thought he had any shot at all at becoming wealthy. A high school dropout… ex-welder… factory worker… with an obsession. While co-workers and family members laughed and put him down, he soldiered on. He admits he was delusional in his pursuit. When he met his wife and they started their direct-marketing company things changed. […] The post Episode #167 – T.J. Rohleder On Persistent Success Secrets Of The Blue Jeans Millionaire appeared first on Drop Dead Copy.

Ian's dad was an entreprenuer and it rubbed off. When he was first introduced to the marketing rabbit-hole through A Dan Kennedy book… there was no looking back. Through consulting, he learned many hard lessons about managing clients and money. What he enjoyed most though was the AUTONOMY. Freedom. So when a friend called him […] The post Episode #166 – Ian Dunlap On How To Guard Your Freedom By Adding Another Relentless Profit Stream To The Mix appeared first on Drop Dead Copy.

This episode is experimental. So bear with us. New Zealander Ewen Vile has had a recurring direct-response bug throughout his life. Like a safety axe, business owners call him when their ads are flailing and disaster and chaos is setting in. Emergencies. Through performing this kind of last-minute consulting, Ewen developed a system. A system […] The post Episode #165 – Ewen Vile On A 3-Step System For Targeting Your Ideal Customers appeared first on Drop Dead Copy.

Kurt Elster is a recovering designer. He thought he'd quit his job and start his own ecommerce platform… until he realized the likelihood of making that happen. Instead, he started building custom websites and charging $700. He thought it was downright criminal when he was able to finally raise his fees to $2500. With clients […] The post Episode #164 – Kurt Elster On How A Reformed Designer Raised His Client Standards…And His Fees! appeared first on Drop Dead Copy.