Podcasts about leisur

Michelle Cordeiro Grant is an entrepreneurial disruptor, Founder & CEO of GORGIE Energy Drink and Founder of Lively.  After spending the tenure of her career at household names in the retail industry including Federated Merchandising Group, VF Corporation, and Victoria's Secret, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. Michelle founded her next adventure, GORGIE, in 2022. The energy drink with benefits that actually tastes good, feels good, and looks good too! From concept to shelf in 6 months, GORGIE is now sold online and across thousands of retail doors nationwide - including Sprouts Farmers Market, Erewhon, Juice Press, Earthbar, Equinox, and select Whole Foods Market stores. Michelle is also an avid angel investor, podcast host, public speaker, mentor to women in business, and mom of two. We discuss How to get clarity on career choices How to know when to act on an idea Entrepreneurial mindset tips Michelle's current wellness routine How to pick yourself up when you are down Learn more about Michelle Cordeiro Grant and follow her on Instagram At @the_michellegrant Learn more about GORGIE at GetGorgie.com and @getgorgie Learn more about High Vibration Living with Chef Whitney Aronoff on StarseedKitchen.com  Get 10% off your order of Chef Whitney's organic spices with code STARSEED on StarseedKitchen.com/shop Learn more about your ad choices. Visit megaphone.fm/adchoices

Kara Goldin Show, we're joined by Michelle Cordeiro Grant, the Founder and CEO of GORGIE, a brand that's revolutionizing the energy drink market with a focus on wellness and better-for-you ingredients. Michelle is a serial entrepreneur who previously founded LIVELY, a lingerie brand that quickly gained traction for its innovative "Leisurée" concept, blending lingerie and leisurewear. LIVELY grew into a community-driven brand with over 165,000 ambassadors and a $105 million acquisition within just three years.Now, Michelle is taking on the male-dominated energy drink industry with GORGIE, a wellness-focused energy drink that's already making waves, landing in major retailers like Sprouts Farmers Market and Whole Foods within six months of its launch. During our conversation, Michelle shares the story behind the creation of GORGIE, the challenges she faced in bringing the product to market, and how she leveraged her experience with LIVELY to build a brand that resonates with today's health-conscious consumers.We also dive into Michelle's approach to innovation, the importance of sustainability in GORGIE's development, and how she has harnessed the power of social media and personal branding to build awareness and drive growth. Whether you're interested in entrepreneurship, brand-building, or the evolving landscape of wellness products, this episode is packed with actionable insights and inspiration. Tune in to hear Michelle's incredible journey and learn more about the rise of GORGIE. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Michelle Cordeiro Grant and GORGIE:https://www.tiktok.com/@getgorgiehttps://www.instagram.com/the_michellegrant/https://www.instagram.com/getgorgie/https://www.linkedin.com/in/michelle-cordeiro-grant-669755/https://www.getgorgie.com/ Sponsored By:ACORNS. Head to acorns.com/KARA or download the Acorns app to start saving and investing for your future today!ShipStation - Get a 60-day free trial at ShipStation.com/KARA. Thanks to ShipStation for sponsoring The Kara Goldin Show!JLo Beauty - Head to JLOBeauty.com/KaraGoldin for a SPECIAL GIFT of FOUR FREE Masks and FREE Shipping.Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/kara Check out our website to view this episode's show notes: https://karagoldin.com/podcast/597

Michelle Cordeiro Grant is a serial entrepreneur, brand builder and innovator. After spending the tenure of her career at household names in the retail industry, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. In 2022, Michelle founded her next venture, GORGIE, an energy drink brand. Michelle and Nancy dive into the experience of selling a business, the power of collaboration, as well as diving into Michelle's wellness journey. Follow Michelle: @the_michellegrantFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetpodcastTikTok: @themakersmindset

Michelle Cordeiro Grant is a serial entrepreneur, brand builder, and innovator. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully, and confidently. In just six years, she grew the brand from its concept stage to a 165,000-person ambassador community, 5 stores, and a $105M acquisition. Currently, Michelle is working on a soon-to-launch wellness brand (coming January 2023), and hosts the Web3 with MCG Podcast, a space diving into the world of Web3 and breaking down the essentials in an easy-to-understand, approachable way.  Listen to this Takin' Care of Lady Business episode with Michelle Cordeiro Grant about Web3 foundations, Lively, and breaking brand stereotypes.  Here is what to expect on this week's show: How Michelle was inspired to develop Lively after realizing products from Victoria's Secret were limited for the everyday woman ( no maternity options, size inclusivity, sportswear, etc.) The importance of building your own confidence and surrounding yourself with people who believe in you and your vision Michelle's realizations about growing her business and why she sold Lively in 2019 Michelle's transition into developing Web3 foundations and her podcast, Web3 with MCG to help share and market brands while keeping women informed and comfortable Michelle's advice for founders: don't micromanage and hire for the future Connect with Michelle: Websites:  https://www.wearlively.com/  | https://michellecordeirogrant.com/ | https://entreprenista.com/web3withmcg/  Instagram: @wearlively | @the_michellegrant | @web3withmcg Twitter: @wearlively LinkedIn: https://www.linkedin.com/company/wearlively/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.  LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.  But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).  Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love. LINKS WE MENTION: Michelle's Instagram LIVELY's Instagram LIVELY's Website LIVELEY's Twitter LIVELY's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.  LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.  But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).  Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love. LINKS WE MENTION: Michelle's Instagram LIVELY's Instagram LIVELY's Website LIVELEY's Twitter LIVELY's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours. LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée. But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores). Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.LINKS WE MENTION:Michelle's InstagramLIVELY's InstagramLIVELY's WebsiteLIVELEY's TwitterLIVELY's FacebookCommunity: Female Founder CollectiveFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

While working as a Director / Senior Merchant at Victoria's Secret, Michelle Cordeiro Grant learned that the $13B lingerie category, in the US alone, was dominated by Victoria's Secret -- and was mostly based on the male gaze. So Grant set out to create a new experience and POV for the category – one she called "Leisurée" (merging the best elements of lingerie, swim and activewear) – and she launched Lively.   Lively represents a movement and a lifestyle that has helped the brand cultivate an engaged, enthusiastic community of over 140K ambassadors. Its inclusive size range and affordable price point add to the brand's accessibility. Some exciting moments for the brand include getting acquired for over $100M, and its recent launch in Target stores nationwide.   Five years and four stores later, Lively is just getting started. I chat with Michelle about how she came up with the concept for Lively, how the men's shaving brand Harry's inspired Lively's buzzy, disruptive launch, and why she loves to "live in Beta". Lively Website: https://www.wearlively.com/ Lively Instagram: https://www.instagram.com/wearlively Michelle Cordeiro Grant Instagram: https://www.instagram.com/the_michellegrant Podcast, "No Makeup Needed": https://podcasts.apple.com/us/podcast/the-lively-podcast-no-makeup-needed Produced by Dear Media

Michelle Cordeiro Grant is the founder & CEO of LIVELY is a community and brand that inspires women to live passionately and purposefully through experiences and products like bras, bralettes, undies, and so much more. Michelle grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands like Victoria’s Secret, Michelle came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a very narrow point of view.This led her to go out on her own and create LIVELY with the goal of being a brand that strived to reflect real, authentic, everyday women like herself, who craved the feeling of being confident and comfortable. Michelle launched LIVELY in 2016 and has since opened four stores and fostered a network of over 140,000 brand ambassadors. She grew the business from its concept stage to a recent $100 million acquisition in just three years, beating the odds that many female-founded companies face. In this episode, you’ll hear from Michelle as she describes the tactical steps she took to leave her career and build a company that she was passionate about, what it takes to build a brand from concept to acquisition, how she built a community of 140,000 ambassadors, and what it takes to live her mission of creating an inclusive product and brand that speaks to and is inspired by “women with wild hearts and boss minds.” In this episode, we’ll talk to Michelle about:* Learn more about Michelle’s childhood in an immigrant family in rural Pennsylvania. [3:11]* Her desire to belong and how it tied into her fascination with brands. [4:08]* Why Michelle says that being unique is a superpower and it should be celebrated. [5:14]* How her early days in corporate America informed her decision to create her own brand. [6:57]* Hear about her ‘aha’ moment; not wanting to choose between a family or a career. [8:38]* The resistance she encountered during that transition and what it taught her about applying the fundamentals she had learned in corporate. [10:48]* What Michelle’s turning point was before starting a brand in the ‘Leisurée' category. [12:10]* The driving force behind pursuing this passion: building something totally different. [13:52]* Find out when Michelle decided to leave her career and go all in on building LIVELY. [14:09]* Michelle talks about the list she created of all the things she didn’t know and her advice for other entrepreneurs facing uncertainty. [16:08]* What it looked like to create a community by building a brand and not a corporation. [18:00]* How an email marketing strategy inspired by Harry’s launched the company. [20:36]* Learn why Michelle thinks the email referral program was so successful; the emotional hook that drew women to the brand. [23:27]* The strategy behind building a community of 140,000 ambassadors; finding women that demonstrated the same values as the brand. [25:43]* Michelle shares her experience of fundraising for LIVELY while pregnant with her son. [30:12]* Pushing through anxiety as a first-time founder and defying the odds by doing it differently. [33:58]* Find out about LIVELY’s growth trajectory; when they started to focus on retention. [36:23]* Engaging with the community to dictate product pipeline; launching a swimwear line. [37:40]* Building a business from concept to acquisition wasn’t about the exit; it was about building a strong, long-lasting, and viable brand. [39:30]* Michelle tells the story of Wacoal, the Japanese company that acquired LIVELY. [43:00]* Her advice for living in beta; the more risks you take, the better you’ll be at taking risks. [44:29]Follow Michelle: * Personal Instagram: https://www.instagram.com/the_michellegrant* LIVELY Instagram: https://www.instagram.com/wearlively/* LIVELY Website: https://www.wearlively.comFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

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Michelle Cordeiro Grant is the Founder and CEO of Lively,  a community and brand that inspires women to live passionately, purposefully and confidently through experiences and products including bras, bralettes, undies, swimwear, loungewear, fragrance and active bras. Michelle launched Lively 2016 and has amassed and cultivated a network of 100,000+ ambassadors, opened four stores, and coined the term “Leisurée,” a whole new category blurring the aesthetic lines of lingerie, active, swim, and loungewear focusing on the best elements of high style and ultimate comfort. She grew the business from its concept stage to $105M acquisition in just a few years, beating the odds of female-founded companies and has not only been able to maintain her business throughout the pandemic but has been able to thrive with record breaking sales due to her leadership.On today’s episode we get into Michelle’s career journey and at what point she decided to make switches throughout her career, why it’s important to let go of what you thought you wanted and pay attention to what actually genuinely excites you and what doesn’t, at what point she had the idea of creating Lively and why she decided to take an intermediate step and work for a startup before taking her first steps in building her own company, tactical ways to build and foster a community and why her team is her biggest driving force. 

Mondays at 8am Eastern.#HMDRadio #derekasklar #cragtalley

Mondays at 8am Eastern.#HMDRadio #derekasklar #cragtalley

Musician Leisure McCorkle (5000 Light Years Beyond the Speed of Sound) got the opportunity to play at the world famous Cavern Club, but there was a catch- he had to be back to Belfast by 9:00am for a seminar for his PhD. Listen to this rock n' roll story that involves Liverpool, Anthropology and Noel Gallagher of the band Oasis. And please visit storyworthypodcast.com! You’ll find special deals courtesy of my sponsors like LiteratiBookClub and KiwiCo. Just use the promo code STORY or STORYWORTHY. When you support my sponsors, you support me. THANK YOU! It’s good karma guys! And please subscribe, rate, and review on Apple Podcasts here- http://apple.co/1MceZ2Q Oh, and check out the funniest game show in LA! My game show- Story Smash! EVERY month at the Hollywood Improv! Story Worthy on social media-Instagram-https://www.instagram.com/storyworthy/ Twitter-https://twitter.com/storyworthy Facebook-https://www.facebook.com/StoryWorthy/Christine Blackburn- http://christineblackburn.com/

We have returning guest, Jaclyn’s good friend Natasha Pearl Hansen this week! The Standup comedian, actress, writer, and all around creator just got back from here European Comedy Tour and is gearing up to film her Comedy Special next month!  The comedians talk: -Epic Wedding Crashing Stories -Planning Trip Tips -How to raise money and become a brand ambassador -Game of Thrones Re-Writes -Ghost Stories -European Tour Stories -Workout and Food tips for Summer ABS Check out Natasha’s podcast “Future Role Model” on Comedy PopUp Network and follow her @NPHComedy on social media! Follow Jaclyn @Jaclynmarfuggi whatsyourjerseypodcast@gmail.com Deals for Meatballs: @wearLively [www.wearlively.com](https://www.Wearlively.com) LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. For a limited time, get $10 off your first order by visiting [www.Wearlively.com/JERSEY](https://www.Wearlively.com/JERSEY) .  Use promo code:  JERSEY at checkout!!

This week on WYJP we have actor, comedian, activist, and “Mean Girls” ICON DANIEL FRANZESE @whatsupdanny !!! it’s Danny’s MuthaF*ckin Birthday and we go GlenCoco to celebrate him w/ Italian Rapid question round! He talks his journey from Brooklyn to Florida, aka diet Brooklyn, Getting started acting, his Italian Mom Denise, religious beliefs, Booking his role in Mean Girls, JERSEYSHORESICAL, an experience in conversion therapy, and his full proof 5 guys you date dating guide.  Social Media: DANIEL FRANZESE on Twitter: @WhatsupDannyFollow DANIEL FRANZESE on Instagram @whatsupdanny SEE Daniel at the West Hollywood Brunch show at the Comedy Store in LASEE Daniel at the Danny Franzese and His Amazing Friends show at Flappers Comedy Club in Burbank! Jaclyn Marfuggi @Jaclynmarfuggi whatsyourjerseypodcast@gmail.com Deals for Meatballs: @werLively LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. For a limited time, get $10 off your first order by visiting [www.Wearlively.com/JERSEY](https://www.Wearlively.com/JERSEY) .  Use promo code:  JERSEY at checkout!!

Fashion CAN be both simple and sustainable with capsule wardrobes - but getting started can be overwhelming! Links Mentioned in this Episode: What we're drinking: Conshohocken Brewing Type A IPAArticle on Donna Karen's Seven Easy PiecesArticle on fast fashion and the shift to sustainable fashionHow to start your capsule wardrobe:Step 1: Edit your existing closetStep 2: Determine your color paletteStep 3: Invest in your staples - As I see it, you need 13 piecesJeansPants/trousersTailored DressPencil skirtCardigan SweaterSilk TopButton down shirt Crew Neck SweaterClassic T Classic TankBlazer (I have pale pink and black)Jean JacketOther Classic Jacket (trench, leather, military style) Step 4: Invest in your accessories Step 5: Invest in your shoesStep 6: Add in seasonal pieces Step 7: Create outfits and photograph! donakaran_42i1 Partner Spotlight: Lively LIVELY is inspired by what makes women sexy today; smart, healthy, active and outgoing. They provide a line of bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. They’ve established an entirely new category and POV of lingerie, a movement called Leisurée. Get $10 off your order at wearlively.com with code AMB-crunchycocktailhour.

Food Reconditioning: the process of turning imperfect, mislabeled, or even contaminated foods into edible and profitable goods. Links mentioned in this episode: What we're drinking: Dogfish Head 75 Minute IPA FDA Compliance Policy Guidance Manual for Food Reconditioning FDA Reportable Food Registry  Moldy applesauce repackaged by school lunch supplier Partner Spotlight: Lively LIVELY is inspired by what makes women sexy today; smart, healthy, active and outgoing. They provide a line of bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. They’ve established an entirely new category and POV of lingerie, a movement called Leisurée. Get $10 off your order at wearlively.com with code AMB-crunchycocktailhour.

Michelle created a movement to empower women from the first piece of clothing they put on in the morning. She shares the secrets of how she built a culture-driven business that has inspired more than 40,000 brand ambassadors, the role of customer feedback in her product strategy, and how she took a direct-to-consumer brand to multiple offline retail locations. Michelle Cordeiro Grant, Founder & CEO of LIVELY, has spent her career creating brands and product for some of the world's largest retailers including Federated, VF Corporation, Limited Brands/ Victoria's Secret and Thrillist Media Group. Grant realized that her passion was in supporting, creating and developing amazing brands and products and instantly fell in love with the entire process from concept to customer. While working with Victoria's Secret, she learned that the $13B lingerie category, in the US alone, was dominated by a single brand, with a single point of view, so Grant was inspired to create a completely new experience for the category — one she calls Leisurée — and LIVELY was born.   2:45 What prompted you to start the company and this movement 4:42 What are your company’s values and how did it affect how you built the company? 6:25 How did you grow the brand-ambassador community to 40,000 strong? 8:31 How does the brand leverage Instagram? 9:13 Talk about your company's social media strategy. What kind of metrics do you think about, how do you staff your team to optimize for social media? 10:27 Beyond Instagram, what other social platforms are relevant as a direct-to-consumer brand? 11:25 How do you think about competition? 12:09 What’s an example of your company implementing a customer-driven strategy? 13:48 What are the challenges of being both a digital brand and selling a physical good? 15:09 What’s an example of a time where you tried something and it didn’t go as planned? 16:23 As a digital-first, direct-to-consumer brand, why go offline? What are the benefits and what is the long-term strategy? 17:41 What are some learnings from opening your own shop compared to launching within a known retailer? 19:48 On your most recent trip to China, what made it an eye-opening experience? How did it change your perspective or influence your strategy? 23:28 Tell us more about the choice to expand into other categories. Why did you make this choice and how did it go? 25:23 How have you built your team? 30:19 What is a book or piece of content you’d recommend to entrepreneurs and founders? 30:52 Who are some mentors that helped you along the way? 31:28 Tell us about an entrepreneur you really admire and why? 31:51 If LIVELY was a person, what would you tell her?

The news you don't hear is sometimes the most important.  This week we dive into two important ongoing topics that are actively impacting our health. Links mentioned in this episode: Drink Recipe: Pineapple Margarita How Larisa Reads the News: Flipboard - grab the app for Apple or Android and customize to your preferences Nut Milk Attack Dairy Pride Act Summary Dairy Pride Act Status in the Senate Booker-Lee Amendment American Academy of Pediatrics growing concerns about food additives AAP Policy Statement General Recognized as Safe (GRAS) Notification Program Table Referenced in AAP Policy Statement Above Partner Spotlight: Lively LIVELY is inspired by what makes women sexy today; smart, healthy, active and outgoing. They provide a line of bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. They've established an entirely new category and POV of lingerie, a movement called Leisurée. Get $10 off your order at wearlively.com with code AMB-crunchycocktailhour.

After our last skincare episode, Larisa did a deep-dive on Alison's skincare to assess how clean and green the ingredients were. Spoiler alert: they needed some work. Tune in to see what she's changed and how she's liking it! Links mentioned in this episode: * Larisa approved products NOTE: Not all products are genuine when purchased through Amazon. All products below are linked to authorized retailers. Drink Recipe: Cucumber Gimlet Think Dirty Mobile App Environmental Working Group Skin Deep Database and Healthy Living App Facewash: Herbivore Bamboo Charcoal Cleansing Bar (Alison) * Youth to the People Superfood Cleanser (Alison) * Osmia Black Clay Facial Soap (Alison) * Odacite Black Mint Cleanser (Larisa) * Make-up Remover (night): MakeUp Eraser, Make-up Remover Cloth (Alison) * Miceller Water (Alison) Odacite Black Mint Cleanser (Larisa) * Exfoliant (night): Exfoliating Pad (Alison) * Acai Berry Antioxidant Facial Scrub (Larisa) * Natural Elephant Exfoliating Hammam Glove (Larisa) * Toner Miceller Water (Alison) Caudelee Beauty Elixer (Alison) Thayer's Witch Hazel Rose Toner (Larisa) * Tammy Fender bulgarian rose water toner (Larisa) * Pimple Cream Neutrogena On The Spot Acne Treatment (Alison) Tea tree oil (Larisa) * Serum – (pat and press, never rub) Drunk Elephant C-Firma (Alison) * Kypris Antioxidant Dew (Larisa) * Eye Creams Cocokind My Matcha (Larisa) * Mya Chia Eye Achiever (Larisa) * Everyday Moisturizer Youth to the People Superfood Air Whip Moisture Cream (Alison) * SkinOwl Geranium Beauty Drops (Larisa) * SPF Coola Tinted Mineral Matte Face SPF 30 (Alison) * Hynt Sun Prep (Larisa) * Lips Evolution Salt Co. Sole Lip Balm (Alison) * Stacked Skincare Lip Peel (Larisa) * CocoKind My Matcha (Larisa) * Masks Indian Healing Clay (Larisa) * Tammy Fender Epi-Peel (Larisa) * Skin Owl Beauty Whip (Larisa) * Partner Spotlight: Lively LIVELY is inspired by what makes women sexy today; smart, healthy, active and outgoing. They provide a line of bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. They've established an entirely new category and POV of lingerie, a movement called Leisurée. Get $10 off your order by heading to wearlively.com and using code AMB-crunchycocktailhour.

Last fall, eight winners of Shopify’s Build a Bigger Business competition were flown to Tony’s Fiji resort Namale for both group and one-on-one coaching sessions with him. One of the winners was an entrepreneur that Tony personally selected from the entrants – Michelle Cordeiro Grant: the founder of Lively, a brand that is fusing athleisure and lingerie to bring comfort and style to women’s intimates. Michelle began her career with Federated Merchandising Group, creating brands and product for one of the world's largest retailers. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. Grant spent the tenure of her career with the industry leaders – Federated, VF Corporation and Limited Brands/ Victoria's Secret. Her work at Federated focused on the development of private label brands and at VFC, Grant was responsible for launching global brands like Nautica Women’s Sportswear. Seeing the shift in the market towards e-commerce, Grant moved to Victoria’s Secret where she focused on merchandising and strategy for VS's digital arm. Once Grant realized she wanted to create her own brand, she spent a number of years at a thriving startup, Thrillist Media Group, overseeing their commerce division. By working for top retailers, traveling the globe to meet world class manufacturers and spending a couple years with an incredible startup, Grant learned the importance of creating a strong brand affinity, crafting a quality product and building a dynamic team. While working with Victoria's Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category – one she coined Leisurée – and so LIVELY was born. In this episode of the Tony Robbins Podcast, Michelle sits down with our host, Ana, to talk about her experience with Tony, and the key insights that she took from this session and put to work in her business.   We hear what it’s been like for Michelle to build the Lively brand. We learn how she has strategically leveraged social media, curated an extraordinary customer experience, and created company ethos that serves as their north star when it comes to their most important business decisions. We learn just how Michelle intends to spread her message of body positivity and community all while bringing her customers a brand that makes them look, feel and live confidently.