Podcasts about dymo

It's the podcast so nice we recorded it twice! Despite some technical difficulties (note to self: press the record button significantly before recording the outro), Elliot and Dan were able to soldier through our rundown of the week's top hacks. We kicked things off with a roundup of virtual keyboards for the alternate reality crowd, which begged the question of why you'd even need such a thing. We also looked at a couple of cool demoscene-adjacent projects, such as the ultimate in oscilloscope music and a hybrid knob/jack for eurorack synth modules.  We also dialed the Wayback Machine into antiquity to take a look at Clickspring's take on the origins of precision machining; spoiler alert -- you can make gas-tight concentric brass tubing using a bow-driven lathe. There's a squishy pneumatic robot gripper, an MQTT-enabled random number generator, a feline-friendly digital stethoscope, and a typewriter that'll make you Dymo label maker jealous. We'll also mourn the demise of electronics magazines and ponder how your favorite website fills that gap, and learn why it's really hard to keep open-source software lean and clean. Short answer: because it's made by people.

02.13.25 Nevada WBB - Dymo Maxie See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jem and Justin cover a lot in this episode! Justin's been working on Zapier SMS magic for show notes, while Jem dives into pricing blocks for the upcoming ThreadBoard launch. They also chat about using Easy CSV Editor and dynamic HTML configurators. Will Justin fire as Jem tunes out the BOM, and they discuss after-hours work and gift-giving—with Justin making custom gift boxes for a special carbide gift. They wrap up by comparing web chat vs. text chat, exploring custom pop-ups, and finishing their thoughts on Extreme Ownership.Watch on YoutubeDISCUSSED:✍️ Send Comments on EpisodeJustin made Zapier SMS magic for show notesCSV - What use this junk for!? Easy CSV EditorThreadBoard Launch Product launch accountability ThreadBoard ꘎Making pricing blocks in Rhino for ThreadBoard and more productsIs Nack back?Making HTML configurators - dynamic wall sizeI love Cody for VS CodeWill Justin fire me!?!?!? Jem has stopped listening to the BOMHow much after hours work do you do? ꘎Giftgiving - Justin making gift boxes for that special carbide giftPodium SMSWeb chat vs text chat - direct contact experimentCustom pop up for chat boxLabels, CSV, data merging with Dymo app - PDX CNC VideoDebrief field ꘎Product revision trackingFinishing up: Extreme OwnershipLeading up the chain---Profit First PlaylistClassic Episodes Playlist---SUPPORT THE SHOWBecome a Patreon - Get the Secret ShowReview on Apple Podcast Share with a FriendDiscuss on Show SubredditShow InfoShow WebsiteContact Jem & JustinInstagram | Tiktok | Facebook | YoutubePlease note: Show notes contains affiliate links.HOSTSJem FreemanCastlemaine, Victoria, AustraliaLike Butter |

Ah, “Big Gorgeous Goals”, you may ask. Listen in to hear Julie Ellis tell her story including developing the concept of big gorgeous goals. Julie was a bit of a traveler as a child living in various parts of Canada as well as living, for a time, outside New York City. Her father worked in the finance arena at the time. When Julie graduated from high school and went to college she majored in dance and graduated with a degree in that subject. She mentions that she liked teaching dance and loved to learn about how children's brains developed.   Later she went into the finance world including becoming a certified financial planner. While that career worked for her she realized that it didn't totally make her happy.   In 2003 as she will tell us she helped form Mabel's Labels. Why, listen and see. Bottom line, Mabel's Labels was quite successful and grew to be valued in the eight-figure range when it was sold to Avery in 2015. Successful indeed.   Julie took a bit of time to reflect on what she wanted to do after the company was sold. She now works as a successful coach teaching people about, you guessed it, “Big Gorgeous Goals”. I think you will be fascinated both by Julie's story as well as the many insights and thoughts she shares with us.   About the Guest:   Julie Ellis is an author, professional speaker and leadership coach to corporate leaders and scaling Entrepreneurs.  Julie provides her unique experience and expertise to her coaching clients, gained through 25 years of working first in the corporate world, and then as a leading Canadian entrepreneur.  She is a co-founder of award-winning Mabel's Labels, one of Canada's greatest small business success stories.   Julie's book, Big Gorgeous Goals is written for women entrepreneurs who want to step out of the small box they find themselves in and set world domination in their sights.  In discussion with over a dozen women entrepreneurs, Julie explores their stories of why and how they have achieved great things in their lives and careers and pairs that knowledge with her own stories of how she built, grew, and sold her business to a giant in her industry.   Ways to connect with Kiefer: Linked In:  https://www.linkedin.com/in/julie-ellis/ Instagram:  https://www.instagram.com/thejulieellis/ Instagram:  https://www.instagram.com/biggorgeousgoals/ Facebook:  https://www.facebook.com/julieellisandco   About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.     Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Hi there. And guess what you're right, it is time for another episode of unstoppable mindset. Today we get to interview Julie Ellis who's going to tell us about a lot of different stuff, including something called Mables labels that we were just talking about. But we're not going to start with that. But we'll we'll get to it kept to leave you a little bit in suspense. We hope you enjoy the podcast and that you, as always will give us a five star rating when you go to review us and we really appreciate your reviews. But for now, let's get to our conversation with Julie and Julie. Welcome to unstoppable mindset.   Julie Ellis ** 01:56 Thank you so much for having me. I'm so delighted to be here. Well,   Michael Hingson ** 02:01 we are just as delighted to have you. So we don't even need to see who's more delighted. We're both very delighted. So that works. But where does why don't we start with maybe what I love to do tell me a little about the early Julie growing up in some of those kinds of things. And so on.   Julie Ellis ** 02:20 The early Julie growing up, moved around a little bit before we settled into where I did most of my school years. And you know, had a very sort of 70s childhood, the you know, everybody had to go home when the streetlights came on. And we roamed around the neighborhood together in a pack and got up to lots of things that were probably slightly troublesome in the big picture. But you know, we never got we never got into any any big, big difficulties. And then I did a bunch of dance training as a kid and worked at the studio. I cleaned the studio, I helped teach classes to pay for the lessons. And I ended up going on and doing my university degree in dance.   Michael Hingson ** 03:08 So the the trouble you got into is Congressman John Lewis, or the late John Lewis would say it was good trouble, right?   Julie Ellis ** 03:15 It was good trouble trouble. Yeah.   Michael Hingson ** 03:17 So you moved around a little bit at first, where did you move around from in to did well,   Julie Ellis ** 03:22 we started out in Vancouver, and lived outside of New York for a little while. And in Montreal and Toronto before we landed in a little small town just west of Toronto, where I spent most of my childhood.   Michael Hingson ** 03:35 My goodness, a little bit in New York. What took you guys there? My dad's work? What did he do?   Julie Ellis ** 03:41 He worked in the finance industry. And so of course, that's one of the big hubs of the world.   Michael Hingson ** 03:47 Yeah. Well, needless to say, New York tends to, to have that rep. And a lot of finance stuff goes through there. And I was, you know, was there for a while and dealing in the financial markets. And what a what a crazy place. Have you ever visited? Or did you ever visit one of the trading floors from the stock? I   Julie Ellis ** 04:06 never have. I would love to that would be so fascinating.   Michael Hingson ** 04:10 I hear it's a little bit more calm. So I don't know. But I know back in the late 90s into 2000s. It was pretty crazy if you went onto a trading floor and probably the movie Wall Street depicted some of it pretty well. But it was pretty crazy to go on those trading floors. Yeah. And   Julie Ellis ** 04:27 I think probably the digitization and you know, the papers they used to throw and all the things that would happen. Some of that excitement is gone for sure.   Michael Hingson ** 04:36 You mean they don't throw computers now? No,   Julie Ellis ** 04:39 no. Okay. Hopefully not.   Michael Hingson ** 04:43 Yeah, I know that a lot of the Wall Street firms move to Sun Microsystems computers because they were fast. They they could be programmed in the ways that they needed to be this footprint was great. And that's what what was it opted in over the years. I don't know what what they're using now. But you're right, it is. It is in a different place. And probably they're not throwing as much. But you know, they're still a lot of the wheeling and dealing and ethics and lack thereof. Yep.   Julie Ellis ** 05:13 Always. It seems to be part of society at all times. Really?   Michael Hingson ** 05:18 Yeah. It is strange. But what do you do? Yeah. So you majored in dance, any things? Anything? Any specific dance? Hmm,   Julie Ellis ** 05:30 I was mostly a teaching focus for ballet. So focus on child development, and how kids brains are working as they grow. And as they learn to do things physically, you know, it's often tied to the development of their brain.   Michael Hingson ** 05:50 And what did you discover about all that,   Julie Ellis ** 05:53 that I really love teaching. And I, you know, they had a special program with a very high quality teaching program at a ballet school, where you could kind of get a dual track education. But for me, my dream changed because I had an injury that really stopped me from dancing at a high level. And so that set me on a very different path. What kind of injury? Just I, you know, cartilage and knee problems,   Michael Hingson ** 06:25 it wasn't an ego injury, just check it out.   Julie Ellis ** 06:29 No, physical, physical limitation. And so I started looking for other things.   Michael Hingson ** 06:34 And what did you discover or do? Well,   Julie Ellis ** 06:37 I ended up going into a management training program at a bank where I had worked   Michael Hingson ** 06:42 back to finance. Okay, finance,   Julie Ellis ** 06:44 here we are. And so I went through a management training program and became an account manager, lending money and looking after book of clients and that sort of thing, and ultimately, became an accredited financial planner. Oh, so I had a book of clients that I worked with, and help them with their, you know, sort of plans and their lives and the investments they wanted to make, and all of those sorts of things. And I really loved working with people.   Michael Hingson ** 07:17 Well, of course, that's the real important part about it. And you, you chose a profession that certainly allowed you to do that. And you could be a major help to people in a lot of different ways, I would think, yeah,   Julie Ellis ** 07:31 yeah. Yeah. And there were a lot of things I liked about it. And there were a lot of things that probably at the time in my life that I was at, where I had young kids and young family. And I wanted to continue to advance in my career, but felt kind of limited with the role I was in and where I might go next.   Michael Hingson ** 07:54 So how long ago was that? That was   Julie Ellis ** 07:57 well, that was in the early 2000. Okay, that I was in that role. And so then, you know, starting to sort of look for what an entrepreneurial venture might look like, sort of the regain control of my schedule, and have more time with my family idea. Which, you know, turned out to be not so true. But definitely, you know, looking at something that I could control my own destiny a little bit more. And I think that's really then, you know, being a mom, and seeing the need for things in the marketplace that weren't there sending kids to daycare where they said, Please label everything. And we said, well, how and they said, well, permanent marker and masking tape. Oh, and so we kind of thought that we could do something that was better than that.   Michael Hingson ** 08:53 What did you do? Well, we   Julie Ellis ** 08:55 were able to, we spent over a year doing research and testing to try and find a labeling product that we could print personalized labels that would go through the dishwasher, the microwave, be UV resistant, label all the things that parents sent out into the world. So they would come home again.   Michael Hingson ** 09:18 And of course, the logical question becomes what did you find?   Julie Ellis ** 09:24 Well, we, over time worked our way through a few different technologies, but we found that it was possible to do it. And so we in 2003, we set up a little e commerce venture called labels, labels, and started selling labels direct to consumers on the internet. Once Yeah, and once they ordered labels, we were custom manufacturing them in our own facility.   Michael Hingson ** 09:48 Well, and Mabels labels got to be, I guess, relatively visible in Canada and elsewhere.   Julie Ellis ** 09:54 It did, yeah. North America. It was the we were the first to market in North America. And we built a great brand that you know, we were got a lot of coverage on in a lot of different media, we're on the Today Show on The View, CNN, lots of lots of coverage, People Magazine, all the places that we wanted to be found. And so we were able to really grow the brand. And we really stood by we made a really quality product. And we had a no questions asked return policy. So if you did not like your product, we would refund your money.   Michael Hingson ** 10:34 I would trust if since the business was successful, you didn't have any returns? We did   Julie Ellis ** 10:39 not we had very high standards, and we you know, wanted to stand by the product we were making.   Michael Hingson ** 10:44 Now, is that still going on today? It is   Julie Ellis ** 10:48 yeah, they're doing really well. We grew the business quite nicely up into eight figures in revenue, we launched a couple of other products that we sold in Target and Walmart. And we eventually in 2015, late 2015 sold the business to Avery labels.   Michael Hingson ** 11:10 That well you you can sell to a much larger company than that, can you? No,   Julie Ellis ** 11:14 no, as I always say, when a giant in your industry comes knocking on the door, you at least have a conversation. Yeah. And so that's what we did, we had a conversation. And it turned out there was a quite a lot of fit in terms of, you know, I think you get to a point in your journey of entrepreneurship, were taking some of your money off the table is desirable. And you know, when you think about getting older and retiring, and all those things, like being able to sell your business is certainly important. And I think that you know, there was a good fit, they were owned, the company that owns Avery is Canadian, they make lots of acquisitions, they let those companies run themselves, you know, you have a general manager, you run as a business unit. And so we would keep our team, we would keep our real estate, we would keep you know, a lot of things would be the same, a lot of things would change, because they do. But a lot of things would also be able to stay the same.   Michael Hingson ** 12:12 And that was actually going to be one of the questions I was going to ask was what happened to the people because oftentimes in acquisitions, they want the technology, but they're not really interested in the people. So they they didn't do that with a brewery.   Julie Ellis ** 12:26 No, they wanted to run a us to run a profitable business for them. And so we were able to do that, and really, you know, take advantage of being under the umbrella with a lot of knowledge and those kinds of things, but but also retain, you know, a good amount of independence.   Michael Hingson ** 12:44 Well, to use the term. There's something to be said for tribal knowledge. And if you get rid of the people, you lose that you lose all the knowledge that they have. And it's lovely to talk about having the technology. But there's so much more when you start to deal with the people. How many people were on the team when you sold it   Julie Ellis ** 13:03 made about 40? Huh. So that was a sizable group. Yes, it was it was.   Michael Hingson ** 13:10 Has it grown since or do you know?   Julie Ellis ** 13:12 They're still growing? Yeah.   Michael Hingson ** 13:15 Now you're not directly connected with them, though anymore? No, I   Julie Ellis ** 13:18 ended up leaving about a half a year after the sale.   Michael Hingson ** 13:24 So you just buy labels today?   Julie Ellis ** 13:26 I do? Well, I do. I do still know people there. So sometimes I get them for free. But you get a deal. They do.   Michael Hingson ** 13:37 That that's fair, though. But it's exciting that it has grown and continues to grow. And as you said, clearly a great Canadian business success story that that happened. So you for 13 or 14 years just devoted your life to that. And so you sold the company, and then what did you do?   Julie Ellis ** 14:02 Then I felt like I needed a break. And it you know, integrating your small venture, even with 40 people into a big publicly traded company is a lot of work. You know, going through the due diligence process, all of the things. And so I felt like I wanted a little bit of a break and I took one eventually going on to run a business for somebody else. And about 18 months into that engagement, I really realized that I wanted to build something for myself again, I didn't want to work for somebody else. So it took it took sort of two two tries at that and then I sort of said okay, so what am I going to do now? You know what, what are the big dreams that I have for myself and how am I going to go about you know, getting on track and and really starting to chase them   Michael Hingson ** 14:59 and Where did you go with that?   Julie Ellis ** 15:02 Well, I think that as entrepreneurs, a lot of the time, we're really climbing for pinnacles, you know, the top of the mountain is, you know, we're getting we're game we got our backpacks on, and we're here for the climb. And I hit this plateau after I left Mabels labels, and I didn't really know what to do. And I struggled with that with the idea of, of not having anything defined. And I wasn't sure where what I would do next, to be honest. And so I sort of, you know, I was like, you know, what I really, as a manager, and a leader of people, I love to coach and grow and develop my team, and it, you know, and to bring them together and to really, really work hard together. And so I decided to go through a coaching program, because I didn't really know what else I was going to do at that point. And it gave me some structure, and it gave me something to look forward to. And I met some great new people, so starting to sort of branch out my network and meet people that are doing different things. And it's where I really started thinking about the idea of, you know, so here I was having done something, you know, in a brand that was recognized, actually selling the business, you know, the entrepreneurs dream, right, you build your business, and you sell it. And there, I was really unsure of what to do next. And you know, losing my way, a little bit on that big thinking and feeling very uncertain. And as I started getting back in touch with, you know, what my own big dreams were for myself, I really started to think about why do some people do big things? And, and why are some of us, you know, why ending up in the dust of our to do lists, and I felt a little bit like, that's where I was in the dust of a to do list and not chasing my big, big dreams. And, you know, I started talking with people about what they had done, and why they did it and telling my story. And it really is one of those things, you know, what you see of people is the actual pinnacle of the achievement. It's not the long and difficult road, the sleepless nights, the crying over, you know, the spilled milk are the things of the day and the struggles that you've had in getting there.   Michael Hingson ** 17:39 Right. And   Julie Ellis ** 17:40 I found that, you know, kind of interesting, so I started talking to people who had been very successful, and trying to uncover why they were, why they felt they were successful, what were the ingredients that helped them reach that pinnacle. And what started to happen was, whether they were the visionary and came at it from a very big dreams kind of way, or whether they were the person who could operationalize it and build it up. Inevitably, they felt like the ingredients were the same. So you needed, you needed the right people, the right team had to be there, you needed the right supports, you needed the right processes to you know, so that the team could all work and pull together, and you needed the right systems that could help you sustain and grow something. And without those things. It all started, you know, the wheels start falling off the car. Yeah. Yeah. And I found that really interesting, because I thought, you know, with people having such different kind of viewpoints of how they approach things, that those ingredients might not be the same. And I was really surprised as I started peeling back, you know, why do you think you got to your to your own big, gorgeous goals, that that was where we kind of landed. And it felt like where I was sitting with what I experienced myself. And so, you know, eventually I wrote a book about it, because I was so interested in in this idea that, you know, you have to step out and be bold, and that chasing your big gorgeous goals is really about, like finding your own magnificence and stepping into it. And if we play it safe all the time, we don't get there.   Michael Hingson ** 19:30 What did you discover were your big dreams that you really wanted to do? Because clearly that's a lot of what you have to address as you go forward. You you have your own desires. You have your own goals, your big gorgeous goals, and you have your dreams what were yours.   Julie Ellis ** 19:51 At first it was really about getting my message out to the world so you know how doing things like You know, I do leading workshops, writing a keynote, eventually writing the book. But I also really have focused in on women as entrepreneurs, and you know, how, how we came up as entrepreneurs, myself and my co founders, and the support networks we built around ourselves to help us be successful. And those support networks where, you know, coaches, advisors, mentors, all the, you know, some of the team members and their expertise that we hired. And you know, what that sort of melding of things kind of look like, and thinking about how I could take the fortunate position, I found myself in with, you know, the coaching certification, the experience in building an eight figure business, and then running another business, and how I could bring that to the table to help people think about how they want to grow their own bigger businesses. One   Michael Hingson ** 21:01 of the things that strikes me with regard to all that we've been talking about here, and you sort of said earlier, is that, clearly one of the things that you liked to do was to teach. And it sounds like along the way, and I don't mean this in a negative way, but it occurred a little bit was you lost sight of that, as you were doing the business and so on. And I'm sure that you, you realize that and it came back. But that's just one of the things that was one of the ultimate sort of ingrained goals that you had.   Julie Ellis ** 21:36 I think you're right about that. And I don't, I think I lost it, maybe in the after of selling the business, because really, a coach or a teacher can be similar shades at the same thing, right. And I would say that is very much my management style as a coaching style. You know, I like to, I like to teach people how to be self sufficient. I like a culture of accountability within my team. You know, where, you know, all the decisions aren't hinging on the the management at the top, the decisions are being made effectively and constantly by the team.   Michael Hingson ** 22:14 Right. Well, and but you, you did come back to it. And I did. And now you coach and teach.   Julie Ellis ** 22:24 Yes, I do. And I really love it.   Michael Hingson ** 22:28 Which proves the point, in a sense, but there you go. So where did you coined the term big, big dork, gorgeous golf, I could talk I'd be good, big, gorgeous goals from   Julie Ellis ** 22:40 I think it was really a reflection of like, everybody talks about, you know, big, hairy, audacious goals are big. But like, there's something about gorgeous, and one of the definitions in the dictionary is magnificent. When you think about gorgeous, the word gorgeous. And I just love the idea that it is about these magnificent goals, they're gorgeous. They're, they're Somehow it feels like rich, you know, like something that there's a lot of things to be peeled back a lot of layers, a lot of a lot of things. And it feels like that sort of like when you're manifesting something, and you're really trying to make that leap forward. It's the big leap forward, it's the big thing that that is, you know, where you find your life's purpose, where you find the things that are going to really drive you forward. And yet, at the same time, I think I like the word because driving forward to those places can be scary. So when we get outside of that zone, where we feel comfortable, where we are, you know, pushing the bleeding edge of of our skills and our abilities and our confidence. That's where we can struggle and end up back in that sort of checklist to do list mode.   Michael Hingson ** 24:05 Well, so there are all sorts of goals, what would you describe as a big, gorgeous goal, as opposed to just a goal?   Julie Ellis ** 24:14 I think it's the kind of goal where you don't know what all the ingredients are for it or you don't, or you know that you don't have them all. So there's something missing, you know, it's not a goal where you're like, Oh, I'm gonna write it down. I'm gonna measure it. I know exactly the steps that I have to go down. I'm going to bring these people to the table, and then we're going to complete it by January 15. It's more like a goal where it feels like you can't quite get it defined, or you have a really pretty good idea of where you're going but you don't have the money, the knowledge the people, you're not sure where you're going to find them. You need to build a network for it. It's where there are unknown or gaps. And I think part of the process that's really important for it is to have a have a check in of like, on a quarterly basis, what I like to do is sit down and say, Okay, where did I think I was going? Where am I gotten to? Let's calibrate. Am I still heading towards? You know, is the goal shifting? Is the goal still the same? And if so, am I getting where I need to be? Because I think that sometimes they come into clarity, as you start climbing, they're not clear in the very beginning.   Michael Hingson ** 25:36 Yeah, the bottom line with with big goals, big gorgeous goals, lofty goals, whatever you want to call them is that a lot of times, things can change during the course of what you're trying to do to achieve the goal. And that's not a bad thing. Not   Julie Ellis ** 25:54 a bad thing at all. And I think that it's like, it reminds me of, you know, when you would set goals in business, you will never hit something on 100%. Right, if you set $1 target for sales, you are never going to sell to that dollar, you will sell $5 less, or $5,000 more or miss it by half a million or overshoot by 2 million, you know, whatever the case, right, you're never gonna hit it bang on. And the thing with big gorgeous goals is you have to allow yourself the room to continue to adjust them as you figure out, and I don't mean, simplify them or make them easier to get, that's not what we're after. But you need to allow yourself the space for that adjustment to get where you're really meant to be.   Michael Hingson ** 26:44 Which really gets down to things like how you get there, which becomes part of what you have to do with the goal. It isn't, it isn't getting there, but it's how you get there. Maybe your motivation changes why you get there, and what is there anyway. So those are, those are all aspects of it. And I agree, it makes a whole lot more sense to have a goal that from an overall direction and vision standpoint, can change as you change and move toward achieving the goal.   Julie Ellis ** 27:20 Definitely, I think it's a really important piece, I think the other thing that's really important is, you know, allowing yourself the space to, you know, dream bigger, and to imagine those possibilities and to figure out how to access that. And, you know, that for me is one of the things where I value myself as an employee, whether it's an employee of my own self, or an employee for, you know, a business I own or whatever, on my capacity and ability to get things done. And so putting, you know, sort of white space on my calendar to, you know, go out into nature, take a walk, do something that will, you know, even just read a book or layer it, you know, lay down on the couch and really think about how I want things to unfold, that doesn't always feel productive to me. And so we also have to like, find this place where, you know, you have to almost like still and quiet yourself and get out of the busy, busy, busy Go Go Go mode that we find ourselves in, because we just keep filling our lives with this busyness. And we're not taking that time to create space to have those dreams, and really think about how we need to get uncomfortable and start chasing them.   Michael Hingson ** 28:43 How do we deal with the people who say I just don't have time to do all that I've just got to keep moving forward and and going toward what I'm supposed to do. And as a result they, I mean, I would say they lose track. But how do we get people to take that time and slow down and recognize the incredible value of taking introspection time and so on each day.   Julie Ellis ** 29:11 learning to say no, is big and important. That's one, I really don't like saying no, I learned that about myself. I want to say yes to everything. I want to do all the things and have all the fun. And I need to do. One of the things that I saying is for next year, I want to do more of less. I want to focus on less things so that I can do more of those things. And I think that's what big gorgeous goals is about. It's about really, you know, yes, I'm going to have to say no to some things that might give me short term gratification, or just keep me in that busy state but they don't necessarily matter. It's about prioritization. And we can all prioritize. We may not like to, but we can do it.   Michael Hingson ** 30:07 That's really the the issue, isn't it? We can do it. We just need to learn to be willing to it. I've been a proponent for a long time, of the concept of taking time each day to think about what happened today. What worked, what didn't work, and even going so far as to say, Why did what worked work? And can I make it better, much less? What didn't work? And what were the problems? Because we always focus so much on why didn't this work, that we never look at the positive aspects of what worked? And what what can I do to even make that better? Or what are the lessons to learn from that? It's   Julie Ellis ** 30:47 so true, thinking about what are the pieces, especially here, as you sit at, you know, the changeover of yours, that sort of thing? What are the things to actually take forward with us? What were the great things that happened that we want more of? You know, I think you're right, we have a predisposition to the well, here's everything that went wrong. Yeah. never doing that again. Yeah.   Michael Hingson ** 31:14 Which is probably not a wise thing. Because if it went wrong, that's not a fit, you know, and I and I've learned to say that's not a failure. All that means is, okay, a went wrong. Let's look at why. And what can we learn from that? I used to always say, and I've said it several times on these podcasts, I used to always say, I'm my own worst critic. And I've realized, what a wrong thing to say. Because really, I'm my own best teacher. And that puts a whole different positive. See, that puts a whole different positive spin on it. And the reality is, I'm my own best teacher. And in fact, no one can teach me anything. They can provide me with information, but I have to teach myself and if I learn to be my own best teacher, and take everything as a teaching opportunity, and experience, how much more positive and better that is.   Julie Ellis ** 32:07 It's really, really interesting change of perspective. Yeah, right. And it is amazing how if you can shift that perspective and look at something from a different angle, you can reveal things that are so valuable.   Michael Hingson ** 32:23 I used to Well, I still do when I give a speech, I record it. And I go back and listen to it. I always say on my own worst critics, I want to listen to it. And I forced myself to listen to it. And I've learned, it's a blessing to be able to listen to it. And again, I'm taking it from the standpoint of I'm my own best teacher, it makes it a whole lot more fun to listen to. And I still look for the things that I can improve up. But actually, I discover more things that I can improve. When I think about it as me being a teacher of myself, then, if I'm just worried about being my own worst critic.   Julie Ellis ** 33:00 Yeah, and I think that's where, you know, having some amount of like journaling or recording method that captures some of that stuff is so important, too, because you are then able to look back and you know, find that thread and start to pull on it. And you know, what is it I'm seeing here? What is it that I'm consistently bumping up against, you know, am I you know, self sabotaging, am I in fear? Am I you know, coming to this from a place of lack? What is it that's stopping me? And then on the other hand, what is it I'm doing right? What's happening? What's going really well? What are the things that I said a year ago that I have just, you know, punched through and made such a difference for? And so I think that it is with that sort of like longer term tracking, it really helps you see those trends and themes, too. And   Michael Hingson ** 33:55 there's no wrong answer to any of that with what's right and what's wrong. There's no wrong answer. There are answers. And the issue is what I decide to do with the information. And that's really what it comes down to is getting the information. And there's no wrong answer to that information. It's again, how I use it, what I choose to do with it.   Julie Ellis ** 34:17 Yeah, it is. It's that informational. Well, and I mean, it's, it's listening, right? It's like really listening and really thinking about those things, and just trying to get yourself into tune with what's happening, I think.   Michael Hingson ** 34:34 So, the name of your book is   Julie Ellis ** 34:37 big, gorgeous goals, how women achieve great things.   Michael Hingson ** 34:42 Do men read it too? They do.   Julie Ellis ** 34:44 And they told me they like it as they should?   Michael Hingson ** 34:49 Yeah, I mean, it is it is really important. I think that that people recognize that concepts work for everyone and That's a good thing to do.   Julie Ellis ** 35:01 Yeah. And I think, you know, I took the focus on women, because I think in the entrepreneurial world, they face challenges of, you know, 3% of venture capital goes to women. You know, women's business, women typically don't grow their businesses as big, like those kinds of stats that made me really narrow in and focus on like, why are there some women that are just and how do we become them? Why are they why are they killing it? And how do we become?   Michael Hingson ** 35:29 Right? And there are reasons for it again, I think it goes back with like, a lot of things to what we teach and how we teach, but more what we teach. And women generally aren't taught to necessarily think as big or be as strong as they can be. Yep. And they should. Yeah, absolutely. Yeah. And not everyone, man or woman is necessarily going to do the kinds of things that you did in taking a company to eight figures and selling it. And that's also okay. But we all have gifts, and we all have skills. And what we really need to do is to learn what our gifts and skills are.   Julie Ellis ** 36:14 Yeah, yeah. And to figure out, you know, if that is something that you really want to do, like, really, there's no reason you can't. And so then it's about how do you put the right people around you the right systems, the right processes, and you know, start making the right steps forward? Because I think that, although it will never be easy to do it. There are harder paths and easier paths to take while you go on the journey. Yeah.   Michael Hingson ** 36:44 So today, I'm assuming that you do a lot of teaching and coaching of people to help them learn how to create and develop these big gorgeous goals?   Julie Ellis ** 36:57 I do I do, and I help them build strategies to to grow their businesses. How   Michael Hingson ** 37:03 do you and what do you teach people? How do you teach people to develop these goals? And to establish a mindset that says I can create these goals? And I'm going to do it and then go do it?   Julie Ellis ** 37:18 I think it's about sort of, you know, peeling back those layers of like, well, what if it was bigger than that? What if it was, you know, as big as I could imagine? What would it look like, if I climbed a little higher? What would it look like if I put an extra zero on that? And just, it's pushing a little big, you know, asking a lot of questions, and really pushing people to sit in discomfort as they think about what they really, really desire. And then it's about saying, okay, and now, now we've got something, what are the next steps, you know, what are the first three steps because ultimately, the sort of tension you have to create is having something big, and potentially not fully defined. And then breaking it down into some kind of actionable, you know, steps. And if you're thinking about climbing a mountain, I think the pinnacle of a mountain always looks far away until you're basically upon it. And so you have to create a cadence of climbing and looking behind you, and seeing what you've where you've come. And then you need to like stop, put the put the goal away, put your head down and walk some more. And so that those are the pieces of then you need some practical steps to follow. And you need to get into a cadence of checking in to see how you're doing, recalibrating, figuring out the next steps and moving forward again.   Michael Hingson ** 38:50 And unfortunately, it seems to me a lot of times, we just don't teach any of that we don't teach people that it's okay to think beyond your comfort zone. But rather we teach people to, to do what's comfortable and not go beyond it. How do we change that? Overall in a society because I, I see it so often, I've seen it with, with blind people who don't have necessarily overly high aspirations. I've seen it with a lot of people in business, who think they do but they don't. How do we change that?   Julie Ellis ** 39:26 I think it is, you know, that Be the change you want to see in the world. I think it's about having more people talking about these things, moving outside their comfort zones and chasing this and really telling the world that they're doing it   Michael Hingson ** 39:44 and recognizing that it's okay to do.   Julie Ellis ** 39:47 Yeah, it's more than okay, like it. It feels like we could solve so many problems if we, you know, reached for something really big. Right and I I think that it is, you know, it also I really that stepping into our magnificence peace, like, you know, living living the life of of your innermost heart's desire.   Michael Hingson ** 40:13 So a lot of times, we are the way we are because something's holding us back, whatever that may be, how do we discover that and what happens when we really let go with what's holding us back,   Julie Ellis ** 40:26 that's when I think we can make fast progress is when we're able to let go of it. I think that trying to, you know, use some tools and techniques to figure out what it is that's holding us back. And you know, whether it's a coach or a mastermind group, or mentors, or paid advisors, or all of the different ways, I think a lot of getting through what holds us back is about knowledge. And people that will help us to, you know, break through some of that.   Michael Hingson ** 41:00 It gets to the time, I think, at some point where when people are discouraging us from moving out of comfort zones and saying, Well, you really can't do that, or that's just unrealistic, that we have to develop a thick enough skin and surround ourselves with people who will help us develop a thick enough skin to say, No, I can do more than you think I can do.   Julie Ellis ** 41:25 Yeah, yes. And we have to, we have to believe that. Yeah, then ourselves.   Michael Hingson ** 41:32 Yeah, that's, that's really it, we've got to learn ourselves, that it's okay. And to think bigger than we do.   Julie Ellis ** 41:41 Mm hmm. And that, you know, I think that everybody's scared on some level. You know, we all have, we all have the voice in our head that doubts that the Lord tells us we can't, we all have fears zones that are hard for us to cross, and nobody is without it.   Michael Hingson ** 42:01 The other side of it is that we also have voices in our head that are telling us we can and we have to learn how to maybe listen to both voices, and make a decision. And the problem is all too often. We only listen to the negative voice. And again, I think it is what we're so collectively often taught that we only listen to the negative and we don't listen to the other side of it.   Julie Ellis ** 42:27 Yeah, we got to switch the channel and listen to the listen to the positives that are that are there for us and look for those positives that are there for us look for the reasons why we should do something.   Michael Hingson ** 42:39 There is really something to be said for the fact that way, if we have a mind, we have a way of thinking and that all too often. We ignore our inner voice that's telling us to do something. My favorite example is trivial pursuit, right? You're playing a game a trivial pursuit, and the question comes up and youth immediately think of an answer. And then you go, No, that is right. And invariably, when it comes out, the answer that you originally thought of was the right answer. We just don't listen to that inner voice nearly enough.   Julie Ellis ** 43:13 Yep. Yeah. Yeah. Look at that sort of like, what is your gut telling you? What's that first imagined thing? That yes, oh, I could do this. And then no, and then you start to say, oh, no, no, that can't be right. I mean, we have to learn to trust those instincts and trust those little whispers and to listen to them. Yeah.   Michael Hingson ** 43:35 Mm hmm. And, and work to try it. I mean, yeah, at least you can experiment with it and see, well, absolutely. If I try that, well, let's try that and see what happens.   Julie Ellis ** 43:46 Absolutely. Yeah, that would there's nothing scientists fail at their experiments all the time. And so if we think of ourselves like scientists, then we can give ourselves permission to fail and try again, that it's part of that process. And I think we get to holding too much importance on success, and that it has to be big, and it has to be immediate. And the truth is any success is made up of a whole lot of failure.   Michael Hingson ** 44:16 Or little successes. Absolutely.   Julie Ellis ** 44:19 Oh, it's made up of both like it   Michael Hingson ** 44:22 is, right. Well, and the issue is we oftentimes don't really focus on what success really means. You know, it isn't always just about getting bunches of money now, and I mean, you you clearly did with Mabels labels, but you had other successes, you found so many jobs for people in the company and and it's still your success, in a sense that it continues to grow today, which has to be cool. It   Julie Ellis ** 44:56 is cool, and it's always cool to sit in an airport and walk Somebody walked by with a maple label on their, you know, water bottle or their suitcase or, you know that that will endlessly bring a smile to my face. And   Michael Hingson ** 45:10 that's great, you know, and, and it wasn't an accident that it happened. You know, some people will say, Well, you were just lucky. No, no, you did a lot of listening to your gut.   Julie Ellis ** 45:20 Yeah, we did. And, you know, I think luck is an interesting thing, because I think we maybe had some luck in the timing of which we wanted to enter the market. You know, at the sort of Dawn of the E commerce era, we had, we had great fortune with some of the things we did, but none of it was easy. And, you know, we weren't we weren't magically lucky that one day we sold the business, we worked really hard. And we made our own luck in a lot of ways also. Yeah.   Michael Hingson ** 45:54 Which is why it isn't so much luck as it is working to achieve those big gorgeous goals. Exactly.   Julie Ellis ** 46:02 Yes.   Michael Hingson ** 46:04 So when you were working with the company, and you developed the goals that you did, and then well, let me ask this, did you ever imagine that you would sell to Everly A, for every when you were working with the company and getting started? And all that? Was that ever something that was in your mind or a goal that you eventually had?   Julie Ellis ** 46:26 I would say no, except that one of the things we did at the very, very beginning was we had a budget for stamps. And we made an Excel spreadsheet, and trimmed it and trimmed it and trimmed it because we had more people on it than we had stamps. And we sent out a letter to a lot of friends and family saying, we're starting this business, we you know, here's what we're doing. Love to hear from you. Check out our website. And the night that we all got together and stuffed those into envelopes. Somebody had, you know, a cheap bottle of champagne sitting around, and we cooled it down and we opened it up and we toasted and said, Here's to the IPO we're gonna have some day. So, yeah, so we did we did we had big, gorgeous goals for Maples labels from the very beginning.   Michael Hingson ** 47:20 Nothing wrong with that. No. And the issue is, it wasn't just words to you. I mean, I've known a number of companies that say, Oh, we're going to have this big IPO, we're going to do all this stuff. And it's really so much talk. Because they don't at all think of how are we going to get there. But clearly, it's some level. And at some point, you thought about the fact that you wanted to grow the company, what do we do now to grow the company? And it wasn't necessarily what am I going to do in 10 years to grow the company. But you thought about the whole issue of company growth, and you took it very seriously. We did.   Julie Ellis ** 48:04 And we spent a lot of time, you know, we had a good planning process and a good, you know, where we would sit down and say, you know, how are we going to find more customers sell more things to the ones we have get people to come back and you know, continue to provide the kind of experience that we want as we grow the business? Yeah.   Michael Hingson ** 48:25 Well, how would you say that systems, people and processes and just sort of mechanisms help you when you start to think of something big?   Julie Ellis ** 48:35 I would say that I think about, you know, do I need to hire somebody to help me with this? Where's my zone of genius on it? And where am I going to need help with it? So is that through, you know, my network? And somebody I know who can share their wisdom with me? Is it somebody I need to hire? Is it you know, a piece of like a system I need to actually implement within the business through software? Or through something like that? Or is it a way I need to be working? And a thing I need to do? And that's more where the process comes in is, how are we doing this? And is there something else that I need to implement or uncover in order to be able to do it? And so I think that, you know, it comes into all the things and, you know, as you grow a business, the things that you put into place at the beginning, don't serve you as the business grows and changes all the time. That change. Yeah, so it is that cycle, it's a cycle and, or a flow of, you know, how you do things and how you get to that next spot and how you continue you know, it's a kind of a bit of a continuous improvement and continuous thinking about what way could we do this? How could I, you know, get into a new, you know, channel or do place or sell a new product or offer a new service? And what does that look like? And how do you go about that? Yeah.   Michael Hingson ** 50:09 When you were writing big, gorgeous goals, did you do it all yourself? Or did you have anyone that you worked with?   Julie Ellis ** 50:15 I wrote all the words myself, I was in a couple of different author groups. The first one really helped me hone my ideas. I wrote sort of an outline of what I thought the book would be in that group, and you know, really tried out my material. And then after about a year there, I landed in daily writing group, and AJ, the woman who runs runs the group, you show up for an hour every day, and you write, and you, you know, stay away from your writer's block, you basically you start writing and you ask questions, and you have a little bit of chit chat. But it's a writing group. And I wrote the whole book that way in about six months. Yeah.   Michael Hingson ** 51:02 I remember, when I first started writing thunder dog, when we actually got down to the writing, actually, somebody had contacted me, Susie flurry, who wrote the book with me. And we ended up collaborating, and I enjoy that so much I can write, but it ended up being so much better, because the two of us collaborated, and, and worked together some way. And we each wrote some of the words. And we each help edit the that some of the words, and we ended up with a book that worked really well. And so I decided to do the same with the the children's book, we wrote running restaurants L, which I love to say more adults buy them people do or than children do. And now, there's a third book that will be out in August, that's entitled, live like a guide dog stories of a blind man and his dogs, who overcome adversity, who are brave, and learn and walk through faith, and walk forward through faith. And again, collaborating, I think has made the book a lot stronger, which is the way I choose to do it. And I think there's, there's so much value in it. And also, it makes there be a whole lot less ego of Oh, it's my work. It is I love teamwork. And I think that teamwork is so important in so many ways. And I know that for me, I think it will help make the book more successful.   Julie Ellis ** 52:30 I, you know, I think it's so interesting how all, there's so many different paths to getting somewhere. Because although I wrote my book on my own, I couldn't have done it without the people that were around me, you know, people that showed up to write every morning in the Zoom Room, the questions I was able to ask in that room, the people in my first writing group who gave me all their feedback on my ideas, and, you know, really helped me move things forward. I think that, you know, doing anything in a bubble is is more difficult and probably not as good in the end. Yeah. So   Michael Hingson ** 53:05 again, the way you utilize teamwork may have been a little bit different, but probably not so different. But still, having other people around to be part of the community always helps a great deal. And I think that's really important.   Julie Ellis ** 53:24 Which I think I think the teamwork, I think teamwork is so so important. And yeah, that doing anything. I you know, I think over the last few years, if anything, that's one thing that I really learned is that, you know, I want to do work that is has people around me, I don't want to do work where I'm in a bubble on my own. Because that, to me is, you know, it's just so fulfilling to work with people.   Michael Hingson ** 53:58 It is a whole lot more fun. And oftentimes you get some incredible new ideas that you didn't think of, and that's happened to me with the book. And it's also happened, for me, getting to do all of these podcasts because it's helped me clarify a lot of things think about things in a different way. I mentioned, I'm my own best teacher, and that came out in part of discussions I've had on a few of these podcasts. I love to feel that I need to learn at least as much as anybody else on these podcasts are I'm not doing my job well. And I want to believe that I'm a better person for getting to do these and it is a lot of fun. And every person who's ever come on this podcast is a part of the team and listeners who comment are a part of the team, and it doesn't get any better than that.   Julie Ellis ** 54:49 I agree. I agree. So it's   Michael Hingson ** 54:53 really a lot of fun.   Julie Ellis ** 54:55 So there's there's something about all of us where Working together, the all the boats rise together kind of sentiment like just that, that we lift each other up when we work together and when we create community. And when we talk about the things that are hard for us, or the things that are, you know, like out there and what we're feeling and what's happening, I just feel like that, you know, nobody should isolate themselves. And it's, it helps all of us when we talk about things and when we work together.   Michael Hingson ** 55:31 Well, when we're talking about big, gorgeous goals, or talking about the things that we do, obviously, we're visioning and we need to make a plan and plan along the way, what do you what would you say about the difference or, or what it means to have the intersection of visioning and planning.   Julie Ellis ** 55:49 I think that it is about like, spending the time to dream and think big. And also, knowing that having a good plan to underpin it is going to help you get there. And so, you know, I think a lot of people will be like, I'm great with the vision and like the follow through, or people are like, I got all the steps. But you know, that's kind of me, I have all the steps, but it's hard for me to value the visioning time. And so how do you get what you don't necessarily think you're good at or what you don't feel as comfortable doing? Right? So, you know, you help somebody, you get somebody to help you create the planning steps like me who's good at planning, or I get out into the world and talk to people who are great at Big Vision and, and bounce ideas around with them. You know? And so how do you sort of like, find the duality in that? And if you're good at both, like, Hmm, I bow down to you, because I would love that. But you know, so how do you just build, build, you know, ways for yourself to have help that you need to do the thing you feel you may not be good at.   Michael Hingson ** 57:00 And there's nothing wrong with asking, and there's nothing wrong with seeking help to make something work.   Julie Ellis ** 57:07 And I always say to my kids, like, knows are free, you know, like, somebody can't help you or doesn't have the knowledge or the time or whatever it is, they can say no. But if you don't ask, you'll never know what could have happened. And   Michael Hingson ** 57:21 that goes both ways. Because sometimes it's better for you to say no, because it just isn't the right thing for you. I I'm a firm believer in something else that Gandhi said, you talked about Be the change you want to see in the world. One of my other favorite expressions that I've learned over the years that Gandhi said this interdependence is and ought to be as much the ideal of man as a self sufficiency. And that is so true. It   Julie Ellis ** 57:49 is true because we can't be islands, we can't do things all on our own.   Michael Hingson ** 57:53 No. Or at least, even if we can, we shouldn't. Agreed. Yeah, I mean, that's the most important part about it. Well, I want to, I want to thank you for being here. If people want to reach out to you maybe take you up on being a coach and so on. How do they do that?   Julie Ellis ** 58:10 They can find me on LinkedIn. They can also find me at Julie Ellis and co.com.   Michael Hingson ** 58:19 And how do they find you on LinkedIn?   Julie Ellis ** 58:20 I am Julie Ellis.   Michael Hingson ** 58:24 E l l i s right. You got it. Yeah. So Julie, J u l i e E l l i s there you go. Well, this has been fun. And I really appreciate you been willing to come on and chat for an hour. And I hope that we've been able to give people some things to think about that are positive. I've got lots of the go away and ponder some more, which for me is always fun to do. And I really appreciate you taking the time to do it. And I know that I probably won't use too many. Well, I won't read any Maples labels unless there is a braille version but that's okay.   Julie Ellis ** 59:01 True. Yeah. True. That would be a great product.   Michael Hingson ** 59:06 Well, there are Dymo has developed a Braille labeler but you know, over time, there will be more technologies and other ways of doing labels I think we're gonna go more into the ability for smartphones to recognize labels from a distance away and and won't I'll be optical so a lot of things happening. Yep.   Julie Ellis ** 59:27 Amazing the technology and how we can advance so fast.   Michael Hingson ** 59:31 Isn't it scary? Yeah. Not really.   Julie Ellis ** 59:33 It's great to dairy and amazing all at once.   Michael Hingson ** 59:36 It is and I like the more amazing than scary. We don't need to be scared of it. Now. Well, thank you for being here. And I want to thank you all for listening to us today. And again, love it if you would give us a five star rating wherever you're listening to us. Reach out to Julie I'm sure she'd love to chat with you and help in any way that she can. I'd love to hear from you. You can email me Michael M i c h a e l h i at accessiBe A c c e s s i b e.com. Or go to our podcast page www dot Michael hingson.com/podcast. So we'd love to hear from you and Michael Hingson is m i c h a e l h i n g s o n. So thanks again for listening. Love to get your reviews and your comments and keep them coming and we will be back next week with another episode or actually in a few days with another episode of unstoppable mindset. And again, Julie last time, thanks very much for being here and being with us.   Julie Ellis ** 1:00:34 Thank you so much for having me, Michael. I loved our chat today.   Michael Hingson ** 1:00:41 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

In this episode, Ashley and Andrea answer all of the questions about seed starting, cut flowers, chicken keeping, date nights, and more.Dymo label makerFavorites:Andrea —Waloyo YamoniGladys TaberBrooke Ligertwood's SEVEN

Welcome back to the Female Startup Club podcast! It's Doone here, your host and hype girl. Today we're learning from Ali Clarke, the woman behind Bondi Blades - Australia's first at home derma razor company. Bondi Blades launched as a pandemic baby with just a few hundred bucks and quickly turned into more than just a side hustle. Last year she did 1 million in revenue and is now stocked in more than 1000 stores in Australia alone! This episode is SO good because she breaks down her exact blueprint to getting her business off the ground and what she recommends every new founder do TODAY. The gem in this ep is where she breaks down her experience with cosmoprof trade show; what it cost her and the impact. Today's episode is powered by the lovely folks at DYMO which Ali uses every single day to help her business grow. They've been helping small biz owners just like Ali for over 60 years. And while I've got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I'm just so excited because it's relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you'll be the first to know about it when we make the announcement. I would love for you to be part of it! Lets get into this episode, this is Ali for Female Startup Club LINKS WE MENTION: Bondi Blades' Instagram Ali's Instagram Ali's TikTok Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram   Doone's Instagram   Doone's TikTok   To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/   In partnership with Klaviyo, the best email marketing tool for eCommerce businesses   Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group   Say hello to Doone: hello@femalestartupclub.com   Female Startup Club + Clearco: Clear.co/partner/female-star

In this episode, we discuss Datasonet, avoidable issues with a Dymo printer, Salesforce performance delays during preview releases, CSS container queries, Salesforce's Kinetics design system, and vendor lock-in.

Welcome back to the Female Startup Club podcast! It's Doone here, your host and hype girl. Today we're learning from Ali Clarke, the woman behind Bondi Blades - Australia's first at home derma razor company. Bondi Blades launched as a pandemic baby with just a few hundred bucks and quickly turned into more than just a side hustle. Last year she did 1 million in revenue and is now stocked in more than 1000 stores in Australia alone! This episode is SO good because she breaks down her exact blueprint to getting her business off the ground and what she recommends every new founder do TODAY. The gem in this ep is where she breaks down her experience with cosmoprof trade show; what it cost her and the impact. Today's episode is powered by the lovely folks at DYMO which Ali uses every single day to help her business grow. They've been helping small biz owners just like Ali for over 60 years. And while I've got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I'm just so excited because it's relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you'll be the first to know about it when we make the announcement. I would love for you to be part of it! Lets get into this episode, this is Ali for Female Startup Club LINKS WE MENTION: Bondi Blades' Instagram Ali's Instagram Ali's TikTok Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram   Doone's Instagram   Doone's TikTok   To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/   In partnership with Klaviyo, the best email marketing tool for eCommerce businesses   Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group   Say hello to Doone: hello@femalestartupclub.com   Female Startup Club + Clearco: Clear.co/partner/female-star

Hi everyone! Doone here - your host and hype girl. Thank you for tuning into my mini solo episode this week.  Whether you've been listening to the show for a while, or if you've been listening to the show just recently, you'll know for a fact that I'm all. About. Tiktok. I feel like we're in this magic time right now, similar to where we saw Instagram popping off circa 2015/2016, where we can still very much catch this wave on the way up. And for that reason, I just can't stop telling everyone and anyone that I meet to grab this chance and just give this a really good go. I've personally been putting so much effort into my channel and the results are just mindblowing. The more you put in - the more you get. And I'm not the most native person to the platform by any means. Firstly I'm 33. And I can't dance for shit. The idea of filming myself and public speaking combined into one activity is probably the thing my nightmares are made of - which I know I know, I have a podcast so it should be easy - but still! It was a challenge I had to force myself to get used to and upskill in. but I'm absolutely certain that by investing so much time and energy into this thing now is going to pay off in a really big way and I'm also having a lot of fun with it - which is obviously KEY.  And all of this, because of the guests that come on the show and share their wisdom with us. I have them to thank - literally. So today I'll talk you through seven of the stories I've heard over the last year that have absolutely convinced me that getting onto TikTok is THE thing to drive both your personal and business brand moving forward from today. Yes today. You should create your account immediately if you haven't done so already.  Let's get straight to it! This is me, for Female Startup Club. LINKS WE MENTION: Fiona Chan Instagram Youthforia Instagram Helen Yin LinkedIn Inoki Bathhouse Instagram Lisa Guerrera Instagram  Experiment Instagram Lynda Truong Instagram Love & Pebble Instagram Sarah Forrai LinkedIn Contour Cube Instagram  Nadya Okamoto Instagram August Instagram  Sandy Lin Instagram SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram   Doone's Instagram   Doone's TikTok   To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/   Learn more about Dymo at Dymo.com   In partnership with Klaviyo, the best email marketing tool for eCommerce businesses   Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group   Say hello to Doone: hello@femalestartupclub.com   Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Amy Voloshin, the founder of Printfresh. A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand. In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021. We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It's such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren't right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand.  And incase you missed me talking about this last week, we've just launched our 1800 - hype girl hotline powered by Norby and it's soooo fun. It's something I've been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you're a student, working 9-5 or an entrepreneur it's literally for anyone. And it's totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I'm so hyped for this!! Let's get into this episode, this is Amy for Female Startup Club LINKS WE MENTION Printfresh's Instagram Printfresh's Facebook SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Coursera Website   Doone's Instagram   Doone's TikTok   To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/   Learn more about Dymo at Dymo.com   In partnership with Klaviyo, the best email marketing tool for eCommerce businesses   Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group   Say hello to Doone: hello@femalestartupclub.com   Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Amy Voloshin, the founder of Printfresh. A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand. In this episode we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists and bootstrapping her brand to $10m in revenue in 2021. And incase you missed me talking about this last week, we've just launched our 1800 - hype girl hotline powered by Norby and it's soooo fun. It's something I've been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you're a student, working 9-5 or an entrepreneur it's literally for anyone. And it's totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I'm so hyped for this!! Let's get into this episode, this is Amy for Female Startup Club LINKS WE MENTION Printfresh's Instagram Printfresh's Facebook SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram   Doone's Instagram   Doone's TikTok   To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/   Learn more about Dymo at Dymo.com   In partnership with Klaviyo, the best email marketing tool for eCommerce businesses   Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group   Say hello to Doone: hello@femalestartupclub.com   Female Startup Club + Clearco: Clear.co/partner/female-star

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.  Today, I want to dive into the blueprint of what it means to build a truly sustainable brand in 2022. To do this we're learning from 7 guests we've had on the show who are putting the planet first. These are the brands leading the charge into a future where sustainability will be the rule over the exception. It's super relevant for any biz builders out there, because if you're not incorporating the planet into your business model moving forward, you will be left behind. 66% of executives already believe a sustainability strategy to be a necessity in the market today, with 60% of consumers listing it as an important purchase criteria. I'm so sure that these numbers are only going to rise as we continue to feel to the harsh impact of climate change on our beautiful blue planet.  While this is so much more than a passing fashion trend, there is no denying that sustainability has become a bit of a buzz word in recent years. It's become so prolific it almost feels we're losing touch with both how serious we should be taking it, and just how difficult it is to properly achieve. I'm proud to have had these women on the show both open my eyes to the reality of the industry, and help us navigate how to go about this the right way. Let's jump straight into it. Here's are 7 key learnings from brands that are truly putting the planet first.  We learn from Kester Black founder Anna Ross about how you should incorporate sustainability in your business model from the get-go. From Charlotte Pienaar from Everyday Humans we're reminded about the importance of focusing on the nitty gritty of the supply chain. Renewal Mill's Caroline Cotto highlights the importance of finding your sustainability tribe along this journey. For Chippin' founder Haley Russel it's all about joining forces with your community to bring your product to life. In chatting to Isabel Aagaard from LastObject we're reminded of the importance of true passion in what you're building, whilst Blueland founder Sarah Paiji Yoo puts the greatest emphasis on the power of educating and empowering people to make better lifestyle choices. We round off the solo episode with a learnings from Repurpose founder Lauren Gropper on how to go the long-mile and not give up before you've reached your goals.  Let's get straight to it! This is me, for Female Startup Club. LINKS WE MENTION: Anna Ross' LinkedIn Kester Black's Instagram Charlotte Chen Pienaar's Instagram Everyday Humans Instagram Caroline Cotto's Instagram Renewal Mill's Instagram  Haley Russel's Instagram Chippin' Instagram Isabel Aagaard's Instagram Last Object's Instagram Sarah Paiji Yoo's Instagram Blueland's Instagram  Lauren Gropper's Instagram Repurpose Instagram  SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram   Doone's Instagram   Doone's TikTok   To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/   Learn more about Dymo at Dymo.com   In partnership with Klaviyo, the best email marketing tool for eCommerce businesses   Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group   Say hello to Doone: hello@femalestartupclub.com   Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Sam Safer Valentine, one of the co-founders of tech startup Norby. You might have heard us talking about Norby recently in one of our ads or across social media, and that's because they're one of our sponsors this month which is just so damn exciting. In this episode, you'll hear about Sam's non-traditional pathway to the world of tech, what she learned from her first time raising capital, and her advice to you! I particularly loved diving into the financial side of things, with Norby having raised an impressive $8.5M to date. Fundraising, as expected, was a complete rollercoaster. It's a number of things coming together in a beautiful recipe of numbers and traction, the wider environment, buzz, timing, where your competitors are, and finding the right partners and investors. With all that, it's important to keep a clear mind on who you want to raise money from and how you want to run your business. Just because someone wants to write you a cheque doesn't mean that it's the right fit for you, there needs to be a mutual benefit and partnership there. Sam's key take-away when it comes to raising? Don't give up. You just need to get to one yes. That journey and that road are going to look entirely different for everyone. Sometimes your hit with a hundred no's, but it just takes that one 'yes' to turn everything around. So, if you believe in it, and you're going to bet on yourself, keep going. It just takes a little practice. And while we're on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it's soooo fun. It's something I've been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you're a student, working 9-5, or an entrepreneur it's literally for anyone. And it's free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I'm so hyped for this!! Let's get into this episode, this is Sam for Female Startup Club LINKS WE MENTION: Sam's Instagram Norby's Instagram SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Lenny's Newsletter The Twenty Minute VC Podcast Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Sam Safer Valentine, one of the co-founders of tech startup Norby. You might have heard us talking about Norby recently in one of our ads or across social media, and that's because they're one of our sponsors this month which is just so damn exciting. In this episode you'll hear about Sam's non traditional pathway to the world of tech, what she learned from her first time raising capital and her advice to you! And while we're on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it's soooo fun. It's something I've been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you're a student, working 9-5 or an entrepreneur it's literally for anyone. And it's free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I'm so hyped for this!! Let's get into this episode, this is Sam for female startup club LINKS WE MENTION: Sam's Instagram Norby's Instagram SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you'll definitely know; the first being WILD a gluten free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet. This episode was so damn cool, and I know you're going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk through what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel. I'm so grateful that you're tuning in today and I hope you love this episode as much as I did recording it. Let's get straight into it, this is Miki for Female Startup Club LINKS WE MENTION: Miki's Instagram Tushy's Website Miki's Website Save on your TUSHY purchase by using the code: STARTUPCLUB15 Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we have Miki Agrawal, the serial founder behind some of the coolest company's you'll definitely know; the first being WILD a gluten free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet. This episode was so damn cool, and I know you're going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk through what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel. I'm so grateful that you're tuning in today and I hope you love this episode as much as I did recording it. Let's get straight into it, this is Miki for Female Startup Club LINKS WE MENTION: Miki's Instagram Tushy's Website Miki's Website Save on your TUSHY purchase by using the code: STARTUPCLUB15 Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're learning from Karen Danudjaja, the founder of Blume. Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They've bootstrapped the company to 10M in sales making your favourite cafe lattes with the magic of superfoods from Vancouver Canada. We're talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now and her learnings from her first raise of $2m. And just a quick shout out to all the amazing humans listening into these episodes. I've been so happy and grateful recently about what we've been able to achieve together, all because you are tuning into these episodes and supporting the show. We've got a few exciting things in the works that I can't wait to share with you soon. Let's get into this episode, this is Karen for Female Startup Club. LINKS WE MENTION: Karen's Instagram Blume's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're learning from Karen Danudjaja, the founder of Blume. Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They've bootstrapped the company to 10M in sales making your favourite cafe lattes with the magic of superfoods from Vancouver Canada. We're talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now and her learnings from her first raise of $2m. And just a quick shout out to all the amazing humans listening into these episodes. I've been so happy and grateful recently about what we've been able to achieve together, all because you are tuning into these episodes and supporting the show. We've got a few exciting things in the works that I can't wait to share with you soon. Let's get into this episode, this is Karen for Female Startup Club. LINKS WE MENTION: Karen's Instagram Blume's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Welcome back to the show! It's Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven't met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators and entrepreneurs like you and me. In this episode we're going through Claire's journey on creating the beautiful world of Moodelier, how she launched and got her first true fans and her top pieces of advice. And if you want to get a free month long trial of Norby just head over to the show notes where you can find the link! Let's get straight into this episode, this is Claire for Female Startup Club LINKS WE MENTION: Moodelier's Instagram Claire's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Welcome back to the show! It's Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven't met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators and entrepreneurs like you and me. In this episode we're going through Claire's journey on creating the beautiful world of Moodelier, how she launched and got her first true fans and her top pieces of advice. And if you want to get a free month long trial of Norby just head over to the show notes where you can find the link! Let's get straight into this episode, this is Claire for Female Startup Club LINKS WE MENTION: Moodelier's Instagram Claire's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast. From terminal parents to sex workers, extremists and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking. Cracked wide open by her past trauma, grief and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetise something that's sensitive and sits almost in a taboo area. We also go through Zoe's key learning in creating the show and her advice if you're creating something that can be seen as taboo or even controversial. If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM's on IG to chat and tell me what you're up to. LINKS WE MENTION: Zoe's Instagram What's The Deep Instagram Zoe's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast. From terminal parents to sex workers, extremists and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking. Cracked wide open by her past trauma, grief and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetise something that's sensitive and sits almost in a taboo area. We also go through Zoe's key learning in creating the show and her advice if you're creating something that can be seen as taboo or even controversial. If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM's on IG to chat and tell me what you're up to. LINKS WE MENTION: Zoe's Instagram What's The Deep Instagram Zoe's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Lucy Goff, the founder of LYMA. If you haven't heard of LYMA before, it was started in 2018 as a powerful supplement specifically created to change people's lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category. Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they've been able to create, how she garnered a 5,000-person waitlist before launch, creating a product so good that it's organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high-ticket items. When it comes to the marketing piece, Lucy really opened my eyes to something I hadn't thought of before. Marketing historically was relatively simple. Now it's much more complicated. Awareness is the key to having success long-term. If no one knows about your brand, no one knows about your product. It's a really crowded space because it all goes through the same social channels to the same audience. That's why you need to do something different. Understanding what doesn't work and making those mistakes helps you understand what will work ultimately.  One definitive point of difference is to be the first brand to disrupt and move the supplement category along, as LYMA is. A story such as this one is something that works brilliantly for scoring those first PR pieces. Lucy made sure to make LYMA an all-around PR-focused product ahead of the launch. Knowing that a point of difference would naturally lead to interest, they kept their pre-launch effort pretty innocuous and vague to really hone in on that FOMO effect. It is this strategy that guaranteed a mighty 5000 people waitlist before launch and their first 1000 customers. If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that. Let's get into this episode, this is Lucy for Female Startup Club. LINKS WE MENTION: LYMA's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Lucy Goff, the founder of Lyma. If you haven't heard of Lyma before, it was started in 2018 as a powerful supplement specifically created to change people lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category. Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they've been able to create, how she garnered a 5,000 person waitlist before launch, creating a product so good that it's organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high ticket items. If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that. Let's get into this episode, this is Lucy for Female Startup Club. LINKS WE MENTION: LYMA's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

This episode is with Stephanie Lee from SELFMADE. SELFMADE is a culmination of Stephanie's lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That's when SELFMADE was born. If you love Stephanie's story and you're building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you'll be the first to know when we open our doors for founding members.  LINKS WE MENTION: SELFMADE's Instagram Stephanie's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

This episode is with Stephanie Lee from SELFMADE. SELFMADE is a culmination of Stephanie's lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That's when SELFMADE was born. If you love Stephanie's story and you're building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you'll be the first to know when we open our doors for founding members.  LINKS WE MENTION: SELFMADE's Instagram Stephanie's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.  Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content. In this episode we're talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.  LINKS WE MENTION: Andie's Website  Andie's Instagram  Melanie's  Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.  Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content. In this episode we're talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.  LINKS WE MENTION: Andie's Website  Andie's Instagram  Melanie's  Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Hey everyone! Doone here. Your host and hype girl. Today on the show we're learning from Fiona Chan, the founder behind a brand called Youthforia. While they've only launched just last year they've managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!  At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?  In this ep, we're chatting about the beauty industry as a whole and Fiona's advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you're in the beauty industry.  Now before we get into the episode and incase you haven't heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you're someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin LINKS WEMENTION: Fiona's Instagram Youthforia's Instagram Youthforia's TikTok Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Hey everyone! Doone here. Your host and hype girl. Today on the show we're learning from Fiona Chan, the founder behind a brand called Youthforia. While they've only launched just last year they've managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!  At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?  In this ep, we're chatting about the beauty industry as a whole and Fiona's advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you're in the beauty industry.  Now before we get into the episode and incase you haven't heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you're someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin LINKS WEMENTION: Fiona's Instagram Youthforia's Instagram Youthforia's TikTok Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from the co-founder of London based jewellery brand Kimai. Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet. In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.  And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com. LINKS WE MENTION: Jessica's Instagram Kimai's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from the co-founder of London based jewellery brand Kimai. Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet. In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.  And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com. LINKS WE MENTION: Jessica's Instagram Kimai's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal.  In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behavior front of mind.  Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.  In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon. I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following: There is no ‘too early', once you have a product that you're comfortable with and ready to get into retail you should start talking to those buyers When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace  A total of 45% of searches begin on Amazon, it's a search engine in its own right and for that reason a very important channel to focus on.  If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it By the way! Have you heard about our private network open to Founding Members? If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist. LINKS WE MENTION Three Wishes Cereal's Instagram Margaret's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal.  In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behavior front of mind.  Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.  In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon. I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following: There is no ‘too early', once you have a product that you're comfortable with and ready to get into retail you should start talking to those buyers When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace  A total of 45% of searches begin on Amazon, it's a search engine in its own right and for that reason a very important channel to focus on.  If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it By the way! Have you heard about our private network open to Founding Members? If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist. LINKS WE MENTION Three Wishes Cereal's Instagram Margaret's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.  LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.  But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).  Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love. LINKS WE MENTION: Michelle's Instagram LIVELY's Instagram LIVELY's Website LIVELEY's Twitter LIVELY's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.  LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.  But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).  Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love. LINKS WE MENTION: Michelle's Instagram LIVELY's Instagram LIVELY's Website LIVELEY's Twitter LIVELY's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week. Today is all about diving into the learnings of some of the highest rev-generating business founders that we've had on the show, those producing around the 9-figure mark. For those counting numbers in their heads right now, that's revenue of 100 mil and above. Don't worry, it took me a quick google search myself. This is an impressive and particularly interesting milestone for a business because of many reasons. It's often said that in order to be considered as a potential investment by VCs, you should tell a convincing story which could catapult your startup to forecasts in the $100M annual rev mark. In other words, should a $100M revenue look realistic some point in your future, you'll be catching some serious VC eyeballs. The funny thing is that when we look at the numbers, only 0.04% of companies ever reach that mark. And I can imagine that when we look at women-founded companies we can look to add another load of zero's in front of that number. These are pretty slim chances of success, giving all the more praise to the female founders we've had on the show that are actively breaking through this glass ceiling.  On that note, I'm a bit hesitant to call these founders the most successful founders we've had on the show. Success in business isn't just down to the level of revenue you're creating. Whilst it's important to audit what success looks like to you, there def isn't a one size fits all approach here. You can aim for growth. You can aim for building an amazing community. You can aim for fame. You can aim for a sense of fulfillment. You can aim for happiness.  So, let's get listening to the key learnings from the highest revenue generating business owners we've had on the show. Keep a pen and notepad at the ready, there is a LOT of food for thought here. Thank you so much for listening in. These are five women and conversations that have resonated with me enormously over the life-time of Female Startup Club, and I hope you're able to get as much out of their journeys as I have. I'll link each of their episodes in the show-notes if you want to dive deeper into each of their journeys.  And as always if you're on your phone listening to this episode take a quick screenshot of the podcast and share it to your Instagram stories or leave us a review in your podcast app to help other ears find us. And of course… You're always welcome to slide into DMs or my inbox bc you know how much I love to chat. Feel free to ask me any questions or share what you're thinking. You can reach me directly at @dooneroisin in all the usual places.  So let's get into it, here's how to build a 9-figure empire.  Rowena Bird's Instagram LUSH's Website Amanda Klane's Instagram Yasso's Website Ju Rhyu's Instagram Hero Cosmetics' Website Elyce Arons' Instagram Frances Valentine's Website Leila Hormozi's Instagram Tara Bosch's Instagram SmartSweets Website Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're learning from Samantha Brett who is the founder of Naked Sundays. Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens. This is a really inspiring story and we're going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand. I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it's made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn't want people to think that I was just doing this for the sake of it. Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning *reapply regularly*, on social media, podcasts, influencers, the whole mix. You can't give a testimonial. It's pretty crazy stuff. And while I've got you here! One quick thing. I'm giving away copies of my book over the next 2 weeks. All you need to do is make a cute video on Tiktok about the Female Startup Club podcast; send it to me by email to hello@femalestartupclub.com and your copy will be on the way. Let's get straight into this episode! This is Samantha for Female Startup Club **Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you're in the sun. LINKS WE MENTION: Naked Sundays' Instagram Samantha's Instagram Female Startup Club's Instagram The BOGO App Website Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Shopify's Website Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're learning from Samantha Brett who is the founder of Naked Sundays. Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens. This is a really inspiring story and we're going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand. And while I've got you here! One quick thing. I'm giving away copies of my book over the next 2 weeks. All you need to do is make a cute video on Tiktok about the Female Startup Club podcast; send it to me by email to hello@femalestartupclub.com and your copy will be on the way. Let's get straight into this episode! This is Samantha for Female Startup Club **Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you're in the sun. LINKS WE MENTION: Naked Sundays' Instagram Samantha's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're learning from Helen Hall who is the founder of a biz called Blender Bombs. In this episode we cover: her journey from starting this business with just $300 in her kitchen, growing organically through consistent social media, the serious ups and downs of entrepreneurship and how she found mentors that changed the course of her business. Also, I don't know about you but right now I am totally obsessed with TikTok so if you're on the platform let's be friends! You can find me at @dooneroisin - I'd love to see what you're up to. LINKS WE MENTION: Helen's Instagram Blender Bombs' Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're learning from Helen Hall who is the founder of a biz called Blender Bombs. In this episode we cover: her journey from starting this business with just $300 in her kitchen, growing organically through consistent social media, the serious ups and downs of entrepreneurship and how she found mentors that changed the course of her business. Also, I don't know about you but right now I am totally obsessed with TikTok so if you're on the platform let's be friends! You can find me at @dooneroisin - I'd love to see what you're up to. LINKS WE MENTION: Helen's Instagram Blender Bombs' Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're mixing things up and learning from Tash Todd Williams, founder of digital marketing agency Word of Mouth Collective. I've known Tash for circa 10 years now and have had the absolute pleasure of watching her journey from launching a fashion publication that she exited before she was 24, to today running a successful digital agency with a special love for female founders and entrepreneurs. Today she's coming on to share part of that journey and a bunch of interesting tips and advice for early-stage bootstrapped founders including where she sees a lot of small businesses go wrong, the challenges that founders have in today's landscape post iOS apple updates when it comes paid marketing and when a small business owner should actually be looking to engage an agency. One thing we often hear on the podcast is that founders regret having spent on an agency too early on in their journey. In this episode, we explore the best time for bootstrapped founders to actually make this move and start working with an agency. At which stage in the journey it would pay off. And this is all about looking at tipping points of scale. There's one scenario where you've just raised and you have a lot of capital so that's totally separate. When you have strong KPIs to reach and the capital to get there, it makes a lot of sense to hire an agency. It's not these founders, but rather the bootstrapped founders we often hear about regretting investing in an agency early on. At this point, it becomes more about which stage of business you will be ready. If you're running lean and doing this alone, you can come to a tipping point where you do not have the time and resources to upskill yourself and you have too many moving parts in the business. This would be the point to consider outsourcing to an agency. As Tash says, they're not in the business to bankrupt anybody. Audit yourself, audit where the business is at, and based on that draw conclusions if this actually makes sense for you. So many gems in here, I know you're going to love her! And btw, are we friends on TikTok? I'm having so much fun on that platform, Id love to connect and see what you're creating on there too. Find me at @dooneroisin in all the places. LINKS WE MENTION: Natasha's LinkedIn World of Mouth Digital LinkedIn Word of Mouth Digital Instagram Female Startup Club's Instagram Entrepreneurs on Fire Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today we're mixing things up and learning from Tash Todd Williams, founder of digital marketing agency Word of Mouth Collective. I've known Tash for circa 10 years now and have had the absolute pleasure of watching her journey from launching a fashion publication that she exited before she was 24, to today running a successful digital agency with a special love for female founders and entrepreneurs. Today she's coming on to share part of that journey and a bunch of interesting tips and advice for early-stage bootstrapped founders including where she sees a lot of small businesses go wrong, the challenges that founders have in today's landscape post iOS apple updates when it comes paid marketing and when a small business owner should actually be looking to engage an agency. One thing we often hear on the podcast is that founders regret having spent on an agency too early on in their journey. In this episode, we explore the best time for bootstrapped founders to actually make this move and start working with an agency. At which stage in the journey it would pay off. And this is all about looking at tipping points of scale. There's one scenario where you've just raised and you have a lot of capital so that's totally separate. When you have strong KPIs to reach and the capital to get there, it makes a lot of sense to hire an agency. It's not these founders, but rather the bootstrapped founders we often hear about regretting investing in an agency early on. At this point, it becomes more about which stage of business you will be ready. If you're running lean and doing this alone, you can come to a tipping point where you do not have the time and resources to upskill yourself and you have too many moving parts in the business. This would be the point to consider outsourcing to an agency. As Tash says, they're not in the business to bankrupt anybody. Audit yourself, audit where the business is at, and based on that draw conclusions if this actually makes sense for you. So many gems in here, I know you're going to love her! And btw, are we friends on TikTok? I'm having so much fun on that platform, Id love to connect and see what you're creating on there too. Find me at @dooneroisin in all the places. LINKS WE MENTION: Natasha's LinkedIn World of Mouth Digital LinkedIn Word of Mouth Digital Instagram Female Startup Club's Instagram Entrepreneurs on Fire Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week. Today, I'm bringing you another workshop inspired special, brought to you through the Hype Club coffee chats. If you listen regularly you've heard me chatting about our Wednesday virtual coffee chats in Hype Club before and this is such a great hour of the week. It's a chance for all the founders to catch up with each other up on their busy weeks, and an intimate place to hype and support one another. We have such an awesome group of like-minded founders early on in their journey right now, and these Wednesdays have really become a highlight of my week. This is even more so the case when we have a special guest popping in to teach us a workshop in their area of expertise.  With a couple of the founders in our group looking to launch into Amazon in the near future, we invited Carina McLeod to come and teach us the initial steps to getting the hang of this tricky channel. Carina is a real expert in the space, with 20 years retail and 18 years of Amazon experience behind her. She now runs an Amazon focused agency called Ecommerce Nurse ran by a team of ex Amazonians, helping sellers and vendors grow and reach their potential on Amazon in North America and Europe. In other words, the perfect woman for the job. During our session, she broke down the seven key steps you absolutely must take into consideration if you're to succeed on Amazon. And because I know how useful that was to all of the women in the club, I'm excited to share the general roadmap with you here today.  You'll have to tune into the episode to catch all the good bits here, but let me give you a little speakpeak into the last step you've got to keep in check for Amazon success. It's to realise your listing isn't something that you just set up and leave to fend for itself. A set-up and leave it strategy just doesn't work on this platform. You need to nurture it on the daily.  It's all about momentum and relevance with Amazon. What was a strategy yesterday might not be a strategy today, and you should be consistently working to optimise your listing and AB test your strategies. So, get yourself nice and familiar with the platform, because you're in this for the long-run. Ok that's all for today! Thank you so much for listening in. Success for Amazon is absolutely possible for everyone, and I hope this episode allows you to focus your attention on all the right areas for that initial launch. If you want to get the extended version of what I'm talking about, you can sign up to Hype Club and watch the replays of all our past workshops, including this one with Carina from Ecommerce Nurse.  So let's get into it, here are seven key steps to success on Amazon.  LINKS WE MENTION: eCommerce Nurse Website eCommerce Nurse Instagram Carina McLeod LinkedIn Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Katie Wilson, founder of BelliWelli. BelliWelli is a functional wellness brand that offers a healthy snack alternative, while also creating a movement around the very common but rarely talked about struggle of digestive health which affects over 70% of U.S. adults. Katie saw a gap in the $280 B functional food market and set out to create a treat that was made by gut sufferers, for gut sufferers, with the FIRST gluten-free, dairy-free, vegan, and certified low-FODMAP bar being born. This episode is so much fun, Katie is a marketing genius and shares so many learnings around how she built her communities, grassroots initiatives to get the word out there about the brand and the billboard that went viral. If you love this episode as much as I did recording it, remember to screenshot and share on IG to help other ears find us! LINKS WE MENTION: BelliWelli's Instagram Katie's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from Katie Wilson, founder of BelliWelli. BelliWelli is a functional wellness brand that offers a healthy snack alternative, while also creating a movement around the very common but rarely talked about struggle of digestive health which affects over 70% of U.S. adults. Katie saw a gap in the $280 B functional food market and set out to create a treat that was made by gut sufferers, for gut sufferers, with the FIRST gluten-free, dairy-free, vegan, and certified low-FODMAP bar being born. This episode is so much fun, Katie is a marketing genius and shares so many learnings around how she built her communities, grassroots initiatives to get the word out there about the brand and the billboard that went viral. If you love this episode as much as I did recording it, remember to screenshot and share on IG to help other ears find us! LINKS WE MENTION: BelliWelli's Instagram Katie's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're joined by Tara Bosch, founder of the wildly successful candy brand, SmartSweets. Since launching in July 2016, SmartSweets' mission to innovate delicious, low-sugar candy you can feel good about has remained the same – Kick Sugar, Keep Candy™. Envisioned as "the future of candy," SmartSweets aims to be a global leader in the sugar reduction movement by tackling one of the largest and most concerning ingredients in our everyday food – sugar. In this episode, we cover Tara's inspiring journey from starting this business in her kitchen right through to selling a major stake in the business for $360m. It's a wild ride and I know you're going to learn so much from Tara! I couldn't believe how she only raised $3M to then go on to proceed with a $360M acquisition. Some seriously impressive stuff. Tara believes there to be so much stigma and idealization around raising as if that almost becomes the celebration. Realistically this can distract from the fact that the money is so you can grow your business, and those are the milestones that you should be celebrating. If you can raise no money that's amazing, it's much more beneficial for everyone. There are some real nuggets of wisdom here that I know will benefit a lot of you. For example, how it may look like entrepreneurs with a certain level of success have it all figured out but that's very rarely the case. Tara thought that when you got to a certain level of success you just have this unwavering confidence that you know what you're doing and you've got it all figured out. That as you scale, this feeling comes automatically. But this just isn't the case. The feeling changes, but you rarely feel like you've got it all figured out. That's just part of the entrepreneurial ride, what keeps you going in some ways, and also something that's good to accept. There's not one event that is the silver bullet to success, just accumulation that keeps that momentum going, and the snowball getting bigger and bigger. But you still have to push that snowball.  Stick around for the last part where Tara dives into her key piece of advice for entrepreneurs entering the candy space. For her, having a radical value proposition is one of the reasons at the heart of why SmartSweets scaled so quickly, and why they're continuing to be the market leader. To have a massively successful product and simultaneously better the world you have to take something that exists and create so much radical value that for people it's reinventing the wheel in a very meaningful way, that sparks the emotional response of someone to your product. Make sure you have that radical value proposition. If you love this episode remember to screenshot and share on Instagram stories to help other ears find us. LINKS WE MENTION Smartsweets Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Tim Ferriss' Blog Peter Thiel's Zero to One Felix Dennis' How To Get Rich Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're joined by Tara Bosch, founder of the wildly successful candy brand, SmartSweets. Since launching in July 2016, SmartSweets' mission to innovate delicious, low-sugar candy you can feel good about has remained the same – Kick Sugar, Keep Candy™. Envisioned as "the future of candy," SmartSweets aims to be a global leader in the sugar reduction movement by tackling one of the largest and most concerning ingredients in our everyday food – sugar. In this episode, we cover Tara's inspiring journey from starting this business in her kitchen right through to selling a major stake in the business for $360m. It's a wild ride and I know you're going to learn so much from Tara! I couldn't believe how she only raised $3M to then go on to proceed with a $360M acquisition. Some seriously impressive stuff. Tara believes there to be so much stigma and idealization around raising as if that almost becomes the celebration. Realistically this can distract from the fact that the money is so you can grow your business, and those are the milestones that you should be celebrating. If you can raise no money that's amazing, it's much more beneficial for everyone. There are some real nuggets of wisdom here that I know will benefit a lot of you. For example, how it may look like entrepreneurs with a certain level of success have it all figured out but that's very rarely the case. Tara thought that when you got to a certain level of success you just have this unwavering confidence that you know what you're doing and you've got it all figured out. That as you scale, this feeling comes automatically. But this just isn't the case. The feeling changes, but you rarely feel like you've got it all figured out. That's just part of the entrepreneurial ride, what keeps you going in some ways, and also something that's good to accept. There's not one event that is the silver bullet to success, just accumulation that keeps that momentum going, and the snowball getting bigger and bigger. But you still have to push that snowball.  Stick around for the last part where Tara dives into her key piece of advice for entrepreneurs entering the candy space. For her, having a radical value proposition is one of the reasons at the heart of why SmartSweets scaled so quickly, and why they're continuing to be the market leader. To have a massively successful product and simultaneously better the world you have to take something that exists and create so much radical value that for people it's reinventing the wheel in a very meaningful way, that sparks the emotional response of someone to your product. Make sure you have that radical value proposition. If you love this episode remember to screenshot and share on Instagram stories to help other ears find us. LINKS WE MENTION Smartsweets Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Tim Ferriss' Blog Peter Thiel's Zero to One Felix Dennis' How To Get Rich Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Hi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I'm recording this from my little hotel room in sunny New York city and I'm feeling so grateful to be in this beautiful city. Today, I want to dive into a topic that I know is going to be relevant for every single one of you listening in. And that's the topic of female health. Women have been underserved by the healthcare industry for a really damn long time. But now finally, with more women in STEM, and more female entrepreneurial disrupters, the future of femtech is looking bright.  Firstly, we learn from Dr. Amy Divaraniya, the founder of Oova, an incredibly innovative women's health company. Amy has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Next, I introduce Nadya Okamoto from August. Or you might know her better as the “period girl”. August is the lifestyle period brand that makes sustainable period care that actually works. And Nadya is one of those women that is impossible not to be impressed by and excited about. She's a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a TikToker that's grown to 2.4 million followers. Thirdly, I dive into the story of Bethany Edwards and her creation Lia, the world's first flushable pregnancy test. Lia is an earth-friendly healthcare company on a mission to revolutionize reproductive health through the development of innovative products. The company's first product, which came to market just last year, is the FDA cleared Lia pregnancy test. Next I'm introducing you to Alexandra Fine, a real favourite from the show, and one of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content.  Our fifth story is that of Krystal Duhaney the Founder of Milky Mama. After having her second child and returning to work, Krystal struggled with her milk supply and realized that there were very few resources for breastfeeding mothers in the same predicament. So, in November of 2015, Milky Mama was born. Today, Milky Mama is dedicated to educating, supporting and empowering parents to have the best breastfeeding journey possible. I next introduce you to another woman modernizing sustainable period care, Cherie Hoeger with Saalt. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Last but not least, I want to shine a light on Sally Mueller and her company Womaness. Womaness is a collection of modern, innovative menopause products developed for women, by women that offer solutions from head to toe, and everything in between.  These are all stories that have really stuck with me in the last year, an incredible little bank of inspiration, and if I can pass that feeling onto even just one of you today that's a mission very much accomplished. Let's get straight to it! This is me, for Female Startup Club. LINKS WE MENTION: Amy's Instagram Oova's Instagram Nadya's Instagram August's Instagram Bethany's Instagram Lia's Instagram  Alexandra's Instagram Dame's Instagram Krystal's Instagram Milky Mama's Instagram Cherie's Instagram Saalt's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Today on the show we're learning from the co-founder of Summersalt, Reshma Chatteram Chamberlin. Summersalt launched in 2017 after a serendipitous moment with her co-founder Lori, and what started as a swimwear company made from recycled materials has since moved into every area of a woman's wardrobe. We're talking through Reshma's journey and the power a mission driven brand can have in a saturated market. How to successfully collaborate with brands as a way to drive significant customer acquisition and her core tips from raising $26m in venture dollars. If you learn something from this episode please do share it on Instagram stories and tag us @femalestartupclub to help other ears find us. I am so grateful to each and every one of you when you do that. LINKS WE MENTION: Reshma's Instagram Summersalt's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star