Podcast appearances and mentions of michelle cordeiro grant

Michelle Cordeiro Grant is the founder and CEO of Gorgie, a better-for-you, clean energy drink created by women, for everyone.Michelle is an incredible entrepreneur who sold her first business, Lively, for over $100 million in just three years. Inspired to launch a new venture, she identified a gap in the market for accessible, health-focused energy drinks, leading to the creation of Gorgie. Combining wellness with strategies from the beauty and fashion industries, Michelle crowd-sourced ideas through social media to develop a vibrant, community-driven brand. Today, Gorgie's bold cans represent energy and fun, embraced by a diverse community—from fashion lovers to fitness enthusiasts and professionals across industries—proving that wellness can be stylish, inclusive, and accessible for all.In this week's episode, we sit down with Michelle to discuss her journey from leaving a corporate career to launching her first business, inspired by the birth of her daughter. She shares what motivated her entrepreneurial leap, the value of "living in beta," and embracing imperfection. Michelle opens up about the process of selling Lively and how community feedback shaped her latest venture, Gorgie. She also provides practical strategies for turning ideas into products. We delve into the challenges of product development, navigating both direct-to-consumer and retail landscapes, and the building a growth-oriented team. She shares the power of cultivating an abundance mindset, her hacks for staying focused and optimistic, the role of mentorship, and so much more.In this episode, we'll talk to Michelle about:* Living in beta allows for growth and exploration. [03:30]* Michelle's mindset for life and business. [05:48]* Letting go of perfection can lead to unexpected success. [07:18]* The power of mindset shifts throughout the day. [10:36]* Selling her first business, Lively, and resetting her life goals. [13:05]* The origin story of Gorgie. [16:49]* From idea to product: Engaging communities through surveys. [19:13]* Getting into Whole Foods. [20:54]* Key components of a strong brand. [22:45]* “Proximity is power.” Lessons from Tony Robbins. [28:09]* Product launches and iterative growth. [29:53]* Navigating DTC and retail sales channels. [37:00]* Challenges of hypergrowth. [40:14]* Problem seekers vs. problem solvers. [45:12]* How Michelle keeps an abundant mindset. [46:55]* Prioritizing family and meaningful relationships. [52:55]* Being comfortable with imperfection. [56:27]* Future plans for Gorgie. [57:53]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Michelle:* Website: https://getgorgie.com/* Instagram: https://www.instagram.com/getgorgie/* Instagram: https://www.instagram.com/the_michellegrant/ Hosted on Acast. See acast.com/privacy for more information.

Michelle Cordeiro Grant is an entrepreneurial disruptor, Founder & CEO of GORGIE Energy Drink and Founder of Lively.  After spending the tenure of her career at household names in the retail industry including Federated Merchandising Group, VF Corporation, and Victoria's Secret, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. Michelle founded her next adventure, GORGIE, in 2022. The energy drink with benefits that actually tastes good, feels good, and looks good too! From concept to shelf in 6 months, GORGIE is now sold online and across thousands of retail doors nationwide - including Sprouts Farmers Market, Erewhon, Juice Press, Earthbar, Equinox, and select Whole Foods Market stores. Michelle is also an avid angel investor, podcast host, public speaker, mentor to women in business, and mom of two. We discuss How to get clarity on career choices How to know when to act on an idea Entrepreneurial mindset tips Michelle's current wellness routine How to pick yourself up when you are down Learn more about Michelle Cordeiro Grant and follow her on Instagram At @the_michellegrant Learn more about GORGIE at GetGorgie.com and @getgorgie Learn more about High Vibration Living with Chef Whitney Aronoff on StarseedKitchen.com  Get 10% off your order of Chef Whitney's organic spices with code STARSEED on StarseedKitchen.com/shop Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you curious about what it takes to build a standout brand and make meaningful connections? In this episode, I chat with Michelle Cordeiro Grant, the founder of Gorgie, a wellness-focused energy drink. Michelle shares the mindset shifts that helped her succeed, transitioning from working for major brands to launching her own. She opens up about how you can leverage community-led growth, especially through in-person connections that drive loyalty and excitement around your business. Get ready to build a brand that people love! Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Found - Try Found for free at Found.com/EARN. Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial.  HIGHLIGHTS 00:00 Meet Michelle Cordeiro Grant, founder of Gorgie. 07:30 How building genuine connections propels your career. 14:30 Tips to navigate your zone of genius and delegate with confidence. 21:15 How do you balance rapid growth with sustainable scaling goals? 25:15 Ways to build community before launching a product. 30:45 Tips for creating a scalable product that resonates with audiences nationwide. 36:15 Michelle's top tip to build ambassador and influencer programs that grow your brand. 45:45 How do you balance the passion for your business with personal life priorities? 50:15 Michelle's advice for new entrepreneurs on finding the right mentorship. 53:00 What are your plans for Gorgie in the coming years? RESOURCES Get gorgie HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness Follow gorgie: @getgorgie

Kara Goldin Show, we're joined by Michelle Cordeiro Grant, the Founder and CEO of GORGIE, a brand that's revolutionizing the energy drink market with a focus on wellness and better-for-you ingredients. Michelle is a serial entrepreneur who previously founded LIVELY, a lingerie brand that quickly gained traction for its innovative "Leisurée" concept, blending lingerie and leisurewear. LIVELY grew into a community-driven brand with over 165,000 ambassadors and a $105 million acquisition within just three years.Now, Michelle is taking on the male-dominated energy drink industry with GORGIE, a wellness-focused energy drink that's already making waves, landing in major retailers like Sprouts Farmers Market and Whole Foods within six months of its launch. During our conversation, Michelle shares the story behind the creation of GORGIE, the challenges she faced in bringing the product to market, and how she leveraged her experience with LIVELY to build a brand that resonates with today's health-conscious consumers.We also dive into Michelle's approach to innovation, the importance of sustainability in GORGIE's development, and how she has harnessed the power of social media and personal branding to build awareness and drive growth. Whether you're interested in entrepreneurship, brand-building, or the evolving landscape of wellness products, this episode is packed with actionable insights and inspiration. Tune in to hear Michelle's incredible journey and learn more about the rise of GORGIE. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Michelle Cordeiro Grant and GORGIE:https://www.tiktok.com/@getgorgiehttps://www.instagram.com/the_michellegrant/https://www.instagram.com/getgorgie/https://www.linkedin.com/in/michelle-cordeiro-grant-669755/https://www.getgorgie.com/ Sponsored By:ACORNS. Head to acorns.com/KARA or download the Acorns app to start saving and investing for your future today!ShipStation - Get a 60-day free trial at ShipStation.com/KARA. Thanks to ShipStation for sponsoring The Kara Goldin Show!JLo Beauty - Head to JLOBeauty.com/KaraGoldin for a SPECIAL GIFT of FOUR FREE Masks and FREE Shipping.Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/kara Check out our website to view this episode's show notes: https://karagoldin.com/podcast/597

Michelle Cordeiro Grant is a serial entrepreneur, brand builder and innovator. After spending the tenure of her career at household names in the retail industry, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. In 2022, Michelle founded her next venture, GORGIE, an energy drink brand. Michelle and Nancy dive into the experience of selling a business, the power of collaboration, as well as diving into Michelle's wellness journey. Follow Michelle: @the_michellegrantFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetpodcastTikTok: @themakersmindset

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink.In this episode of DTC Pod, Michelle shares valuable insights on building a successful DTC brand from the ground up. She discusses the importance of building a community around the brand, leveraging social media, and using data and customer feedback to drive product innovation.Michelle also touches on the strategic decisions behind GORGIE's retail expansion, partnering with influential creators, and creating a magazine to inspire and connect with customers. Throughout the conversation, she emphasizes authenticity, quality, and customer-centricity as crucial elements in establishing a strong brand identity.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand and Community Building2. Data-Driven Product Development3. Nurturing Retail Partnerships4. Strategic Market Positioning5. Defining and Capturing Your ICP6. Organic Influencer Partnerships7. The Intersection of Fashion and CPGTimestamps00:00 Michelle Cordeiro Grant's background; the idea behind GORGIE03:46 How customer feedback factored in product and brand development for GORGIE07:40 Community as a buzzword vs as part of brand identity10:01 Community building as an integral part of brand building11:28 How to keep an online community engaged; consumer vs community funnel16:50 GORGIE's partnerships: Erewhon, Whole Foods, Sprouts, H-E-B, etc.20:05 Overlaps between two industries: fashion and CPG22:14 The story and vision behind GORGIE's magazine23:57 Defining GORGIE's ICP and building a brand around them26:54 GORGIE's growth channels, how they nurture top-of-funnel and retain customers29:42 Year two of GORGIE: online and retail initiatives31:19 Brand-creator partnerships and the importance of organic alignmentShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Michelle Cordeiro Grant - Founder and CEO of GORGIEBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Let's just keep it real for a moment: Pivoting in business can be scary. Especially when you've had previous massive success.And letting that fear reign is EXACTLY what's keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that's disrupting the consumer goods market.I got literal goosebumps listening to her approach to market research and brand building…it's simply GENIUS (and something that you will be able to replicate in your business.)Click play to hear all of this and:(00:02:24) How Michelle (successfully) founded two different companies in two different markets(00:04:54) The benefits of creating a brand-led and community-driven company(00:07:01) The emotional journey of selling a company and figuring out your next step(00:10:27) How to analyze the market to identify gaps that your business can leverage(00:11:54) The process of using social media for market research(00:16:03) The best qualities to look for in mentors and business partners(00:21:06) Why you need to build in public and cultivate a community before launching(00:22:35) How you can host in-person events for your business before your end product is finished(00:32:18) Michelle's journey of getting GORGIE into Whole Foods (her first choice!)(00:33:42) The differences between DTC, retail, and Amazon strategies(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)(00:38:53) How to implement a successful user-generated content strategy(00:52:24) How to build your business while also prioritizing your familyListen to Related Episodes:Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create PossibilitiesHow to Get Faster Running Your BusinessFor full show notes, visit jasminestar.com/podcast/episode459

I grew up the typical Rust Belt kid eating mostly a hodgepodge of way-too-sweet, packaged foods and beverages. I'd like to think my “white trash palate” has evolved in the last few decades, but some things are harder to kill than 50 Cent. And you might be asking yourself…what does this have to do with your conversation with the founder of the energy drink brand Gorgie, Michelle Cordeiro Grant? Well…at this past year's NACS Show, this recovering artificially flavored and sweetened Energy+ drink enthusiast tasted a few naturally sweetened and lightly flavored Energy+ drinks that were great…one of which that left an impact on me was Gorgie. So, naturally I wanted to lean-in further, especially after learning about the founder's unconventional yet fascinating path to the CPG industry. In our conversation, Michelle explains how that business superpower allowed her to think differently and inspired many key strategic elements within Gorgie. We also breakdown the growing importance woman are playing within the energy drinks market. Plus, take it a step further and explain why it's the perfect time to apply a much-needed female-first lens to the beverage category. Additionally, Michelle shares important lessons she's learned in year one building an energy drink brand. Finally, we talk through some untapped exploratory sales channels and what Michelle's lifestyle branding goals are for Gorgie long-term. But these are just a few of the fascinating topics within our recent conversation… FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠LINKEDIN⁠ ⁠YOUTUBE⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠TWITTER⁠ ⁠INSTAGRAM⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠FACEBOOK⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Michelle Cordeiro Grant is the founder and CEO of Gorgie, the first clean energy drink built by women, for everyone. Prior to building Gorgie, Michelle founded Lively, a "leisurée" brand that she grew from concept to an $105M acquisition three years later. On this episode of ITS, Michelle talks about the mental muscle of entrepreneurship, why she thinks of Red Bull as the Victoria's Secret of the energy drink market, and what it really means to crowd source a CPG product.In the Sauce is Powered by Simplecast.

For a company to grow, big changes must often be made. Such has been the case for Lively, a digitally native lingerie brand founded in 2015 by Michelle Cordeiro Grant. Since its inception, Lively has had much success navigating the crowded undergarment space, thanks in part to its prioritization of inclusion, community and connection, according to Cordeiro Grant.  A few years into the brand's existence, Lively was acquired by Japanese lingerie company Wacoal in 2019 for $105 million. In August 2022, Cordeiro Grant announced she was stepping down. Kristin DiCunzolo, previously vp of marketing and direct sales at Wacoal America, was appointed Lively's president and CEO.  In her new role, DiCunzolo has ambitious plans to catapult Lively's steady growth. That includes expanding the brand into new categories, diversifying its retail channels and launching it in international markets. Lively is launching e-commerce in Canada later this year.   "Our community has grown with [Lively]. They've aged with us also. But what [the customer] liked when she was 25 might be different almost 10 years later. So we want to be sure [our products] continue to [excite her] while also igniting a new fresh audience," DiCunzolo said on the latest episode of The Glossy Podcast. 

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.  Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting and scaling her new venture.  Links Learn more about Gorgie at getgorgie.com  Listen to the original Female Founder World interview with Michelle: https://podcasts.apple.com/us/podcast/female-founder-world/id1593458926?i=1000542447247 Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy  

Michelle Cordeiro Grant is a serial entrepreneur, brand builder, and innovator. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully, and confidently. In just six years, she grew the brand from its concept stage to a 165,000-person ambassador community, 5 stores, and a $105M acquisition. Currently, Michelle is working on a soon-to-launch wellness brand (coming January 2023), and hosts the Web3 with MCG Podcast, a space diving into the world of Web3 and breaking down the essentials in an easy-to-understand, approachable way.  Listen to this Takin' Care of Lady Business episode with Michelle Cordeiro Grant about Web3 foundations, Lively, and breaking brand stereotypes.  Here is what to expect on this week's show: How Michelle was inspired to develop Lively after realizing products from Victoria's Secret were limited for the everyday woman ( no maternity options, size inclusivity, sportswear, etc.) The importance of building your own confidence and surrounding yourself with people who believe in you and your vision Michelle's realizations about growing her business and why she sold Lively in 2019 Michelle's transition into developing Web3 foundations and her podcast, Web3 with MCG to help share and market brands while keeping women informed and comfortable Michelle's advice for founders: don't micromanage and hire for the future Connect with Michelle: Websites:  https://www.wearlively.com/  | https://michellecordeirogrant.com/ | https://entreprenista.com/web3withmcg/  Instagram: @wearlively | @the_michellegrant | @web3withmcg Twitter: @wearlively LinkedIn: https://www.linkedin.com/company/wearlively/ Learn more about your ad choices. Visit megaphone.fm/adchoices

To close out Season 4 Anu sits down with Michelle Cordeiro Grant, founder of Lively, a community and ‘leisurée' brand inspiring women to live passionately, purposefully, and confidently. In this episode Michelle shares insights from her experiences building an empire by breaking all the rules, putting community before company, and successfully navigating the acquisition process as a three year old start up.

Michelle Cordeiro Grant, Founder and CEO of lingerie brand Lively, talks about her business's meteoric growth and eventual sale. She gives tips around evolving your brand, managing corporate culture and growing your workforce as your business accelerates. Inspiring Progressive Female Entrepreneurs is a podcast miniseries produced by HSBC, in partnership with Allbright, that seeks to empower and support women who are on the journey of growing and scaling their business.To access more resources for female entrepreneurs, visit: https://www.business.hsbc.com/business-banking/female-entrepreneur Hosted on Acast. See acast.com/privacy for more information.

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.  LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.  But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).  Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love. LINKS WE MENTION: Michelle's Instagram LIVELY's Instagram LIVELY's Website LIVELEY's Twitter LIVELY's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.  LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.  But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).  Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love. LINKS WE MENTION: Michelle's Instagram LIVELY's Instagram LIVELY's Website LIVELEY's Twitter LIVELY's Facebook Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Ever worn a really uncomfortable bra and thought “Who even invented this?” Michelle Cordeiro Grant was one of those people. She worked for major lingerie and underwear brands before starting her own, Lively, after she saw how other brands didn't put their customer - or comfort - first. And it turns out: flipping the script worked. Lively sold out of inventory in its first two weeks. And in 2019, Lively was acquired for a casual $105 million dollars. This week, we talked to Michelle about how to listen to your customers.  In this episode, Michelle shares:  Her philosophy on marketing How to connect with customers How to make yourself be more extroverted in business How to learn on the fly  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Michelle Cordeiro Grant is the Founder and CEO of LIVELY- a lingerie brand by-women, for-women- that inspires a life of passion, purpose, and confidence. Michelle grew LIVELY from its concept stage to a $105M acquisition… all in just THREE years! Robin sits down with this powerhouse entrepreneur and talks about how SHE turned her dream into a reality. The two talk about brand-building, handling a rapidly growing brand (when you didn't necessarily expect it to grow that quickly), and how to hire people that reflect your brand values. Michelle talks about how she sees competition as collaboration, and shares her fundamental belief that living with a positive mindset attracts happiness into your life. This episode is BEYOND inspiring! Listen to this fascinating story and learn how to turn your own dreams into a reality! More info at www.ivegotasecretwithrobinmcgraw.com Episode Resources: Michelle on IG: www.instagram.com/the_michellegrant Lively: www.wearlively.com Lively on IG: www.instagram.com/wearlively Use promo code SECRET20 for 20% off the first box on a 3, 6 or 12-month gift subscription to Grill Masters Club. Visit GrillMastersClub.com/SECRET to reserve his box today! Get in control of your hormones with Hello.Me's Top Up Tonic ! Get a 60-Day money back guarantee + 25% off at checkout when you go to hello.me/secret, and use promo code SECRET! Learn more about your ad choices. Visit megaphone.fm/adchoices

In order to launch her intimates and loungewear brand, Lively, Michelle Cordeiro Grant decided to do everything a little differently. In fact, some of her strategy turned convention on its head. She built up a community of fans and advocates before she had a product to sell–and made several other counterintuitive business decisions along the way to an $85 million acquisition very early in her startup's life. She explains her motivations, inspirations, and the company's turning points to host Christine Lagorio-Chafkin.

I first connected with Michelle Cordeiro Grant when she was just getting started on LIVELY. I was working as a fashion editor and stopped by LIVELY's pop-up in New York to pick up something from the new underwire-free, comfy bra brand everyone was talking about. That was in 2016, and by 2019 Michelle had sold LIVELY to Wacoal for $105 Million.  I went back to the early days of LIVELY in this interview, and asked Michelle to talk me through how she got so much traction, so quickly. She shared the email marketing tactic she used to grow her pre-launch email list to 133,000 people in 2 days, how she worked up the courage to quit her corporate job and get into startups, and more lessons from her wild ride from idea to acquisition.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Lively: https://www.wearlively.com

We've got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It's crazy but the story is even crazier. I don't want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours. LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée. But it's more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores). Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.LINKS WE MENTION:Michelle's InstagramLIVELY's InstagramLIVELY's WebsiteLIVELEY's TwitterLIVELY's FacebookCommunity: Female Founder CollectiveFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

Michelle Cordeiro Grant is the founder of the women's wear brand LIVELY, but she wouldn't be anything close to that without some bold decisions. She talks with Kindra about the story of the founding but also about how she was able to overcome her natural inclination to follow rules and stick with cautious choices. This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success See omnystudio.com/listener for privacy information.

Michelle Cordeiro Grant is the founder of the women's wear brand LIVELY, but she wouldn't be anything close to that without some bold decisions. She talks with Kindra about the story of the founding but also about how she was able to overcome her natural inclination to follow rules and stick with cautious choices. This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success See omnystudio.com/listener for privacy information.

Michelle Cordeiro Grant is the founder of the women's wear brand LIVELY, but she wouldn't be anything close to that without some bold decisions. She talks with Kindra about the story of the founding but also about how she was able to overcome her natural inclination to follow rules and stick with cautious choices. This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success See omnystudio.com/listener for privacy information.

While working as a Director / Senior Merchant at Victoria's Secret, Michelle Cordeiro Grant learned that the $13B lingerie category, in the US alone, was dominated by Victoria's Secret -- and was mostly based on the male gaze. So Grant set out to create a new experience and POV for the category – one she called "Leisurée" (merging the best elements of lingerie, swim and activewear) – and she launched Lively.   Lively represents a movement and a lifestyle that has helped the brand cultivate an engaged, enthusiastic community of over 140K ambassadors. Its inclusive size range and affordable price point add to the brand's accessibility. Some exciting moments for the brand include getting acquired for over $100M, and its recent launch in Target stores nationwide.   Five years and four stores later, Lively is just getting started. I chat with Michelle about how she came up with the concept for Lively, how the men's shaving brand Harry's inspired Lively's buzzy, disruptive launch, and why she loves to "live in Beta". Lively Website: https://www.wearlively.com/ Lively Instagram: https://www.instagram.com/wearlively Michelle Cordeiro Grant Instagram: https://www.instagram.com/the_michellegrant Podcast, "No Makeup Needed": https://podcasts.apple.com/us/podcast/the-lively-podcast-no-makeup-needed Produced by Dear Media

Michelle Cordeiro Grant is the founder & CEO of LIVELY is a community and brand that inspires women to live passionately and purposefully through experiences and products like bras, bralettes, undies, and so much more. Michelle grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands like Victoria’s Secret, Michelle came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a very narrow point of view.This led her to go out on her own and create LIVELY with the goal of being a brand that strived to reflect real, authentic, everyday women like herself, who craved the feeling of being confident and comfortable. Michelle launched LIVELY in 2016 and has since opened four stores and fostered a network of over 140,000 brand ambassadors. She grew the business from its concept stage to a recent $100 million acquisition in just three years, beating the odds that many female-founded companies face. In this episode, you’ll hear from Michelle as she describes the tactical steps she took to leave her career and build a company that she was passionate about, what it takes to build a brand from concept to acquisition, how she built a community of 140,000 ambassadors, and what it takes to live her mission of creating an inclusive product and brand that speaks to and is inspired by “women with wild hearts and boss minds.” In this episode, we’ll talk to Michelle about:* Learn more about Michelle’s childhood in an immigrant family in rural Pennsylvania. [3:11]* Her desire to belong and how it tied into her fascination with brands. [4:08]* Why Michelle says that being unique is a superpower and it should be celebrated. [5:14]* How her early days in corporate America informed her decision to create her own brand. [6:57]* Hear about her ‘aha’ moment; not wanting to choose between a family or a career. [8:38]* The resistance she encountered during that transition and what it taught her about applying the fundamentals she had learned in corporate. [10:48]* What Michelle’s turning point was before starting a brand in the ‘Leisurée' category. [12:10]* The driving force behind pursuing this passion: building something totally different. [13:52]* Find out when Michelle decided to leave her career and go all in on building LIVELY. [14:09]* Michelle talks about the list she created of all the things she didn’t know and her advice for other entrepreneurs facing uncertainty. [16:08]* What it looked like to create a community by building a brand and not a corporation. [18:00]* How an email marketing strategy inspired by Harry’s launched the company. [20:36]* Learn why Michelle thinks the email referral program was so successful; the emotional hook that drew women to the brand. [23:27]* The strategy behind building a community of 140,000 ambassadors; finding women that demonstrated the same values as the brand. [25:43]* Michelle shares her experience of fundraising for LIVELY while pregnant with her son. [30:12]* Pushing through anxiety as a first-time founder and defying the odds by doing it differently. [33:58]* Find out about LIVELY’s growth trajectory; when they started to focus on retention. [36:23]* Engaging with the community to dictate product pipeline; launching a swimwear line. [37:40]* Building a business from concept to acquisition wasn’t about the exit; it was about building a strong, long-lasting, and viable brand. [39:30]* Michelle tells the story of Wacoal, the Japanese company that acquired LIVELY. [43:00]* Her advice for living in beta; the more risks you take, the better you’ll be at taking risks. [44:29]Follow Michelle: * Personal Instagram: https://www.instagram.com/the_michellegrant* LIVELY Instagram: https://www.instagram.com/wearlively/* LIVELY Website: https://www.wearlively.comFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

Michelle Cordeiro Grant is the founder and CEO of Lively, a lingerie and swimwear company. She studied finance but decided not to pursue it and joined the lingerie department of the Federated Merchandising Group. After discovering her love for the field, she became Director/Senior Merchant for Victoria's Secret and, after deciding she didn't want to have to choose between family and work, eventually went on to found Lively. She sold the company in 2019 but has kept her position as CEO. Today, Lively is a worldwide lingerie brand. Michelle joins us today to talk about the experience of launching and running Lively, from coming up with the idea to selling the comapny. She talks about what to keep in mind when approaching investors and the importance of following the path that appears before you. She shares her experience of selling Lively and offers tips for people taking the same step. She discusses the importance of her personal life and how she makes sure her work life doesn't drown it out. She talks about being honest about your limits and being comfortable with saying no when you need to. She also shares lessons she's learned about taking mistakes and the unexpected in stride instead of stressing needlessly about them.  “Don't be intimidated by the process; understand it.” “We don't see the world as problems; we see it as puzzles.” This week on SocialFly's Entreprenista Podcast: How to sell yourself to an investorThe feminine strengths of an entrepreneurThings to think about when you're considering selling your companyBeing present to your familyAvoiding over-commitmentRealizing that the world's not going to implode when mistakes happen Connect with Michelle Company WebsiteCompany InstagramMichelle's Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You're on mute!” at your computer screen and letting the important points you were trying to make get lost? If you're tired of leading unproductive, distraction-filled team meetings, then it's time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don't want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can't wait to hear from you! Become An Entreprenista! Thanks for tuning into this week's episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to he...

After climbing the corporate ladder at Victoria's Secret, Michelle Cordeiro Grant realized that there was room to build a whole new conversation around lingerie - one that put the community first and tapped into the power of social media. After gaining 90,000 email subscribers overnight through a viral refer a friend campaign, Michelle launched Lively and the rest is history! You're about to hear how Michelle built a community-first brand from the ground up, including her emotional experience selling Lively back in 2019, and more recent insights into how they pivoted during the COVID-19 pandemic.  Coming up, you'll hear: How Michelle first fell in love with lingerie, and her experience climbing the corporate ladder at Victoria's SecretRealizing that there was room to build a new conversation about lingerie that put the social community firstThe essential questions she asked herself before launching Lively, including acknowledging the things she didn't know, and defining her level of risk toleranceHer experience taking her first investment from her manufacturer, and what it allowed her to doWhy being a mother gave her the strength to keep going, and the realization that “if she can create a human, she can create a company”Lively's viral “refer a friend” campaign that garnered 90,000 email subscribers overnight, before the product was even manufacturedHer biggest learning from the launch of Lively, which is that community should always be put firstThe biggest manufacturing mistake they ever made, and how she was able to solve itHow Lively has been impacted by the COVID-19 pandemic, and her pivot from swimwear to loungewear back in March of 2020Michelle's experience selling her business, both logistically and emotionally, and why she knew she had found the right partnerHow Michelle's day looks like when she isn't working, and why her biggest goal for 2021 is to find a new equilibrium that prioritizes both her family and workAnd finally, why her team is the most important part of her business, and the value of investing in the people that surround you

Michelle Cordeiro Grant is the founder and CEO of Lively, a lingerie and swimwear company. She studied finance but decided not to pursue it and joined the lingerie department of the Federated Merchandising Group. After discovering her love for the field, she became Director/Senior Merchant for Victoria's Secret and, after deciding she didn't want to have to choose between family and work, eventually went on to found Lively. She sold the company in 2019 but has kept her position as CEO. Today, Lively is a worldwide lingerie brand. Michelle joins us today to talk about the experience of launching and running Lively, from coming up with the idea to selling the company. She talks about what to keep in mind when approaching investors and the importance of following the path that appears before you. She shares her experience of selling Lively and offers tips for people taking the same step. She discusses the importance of her personal life and how she makes sure her work life doesn't drown it out. She talks about being honest about your limits and being comfortable with saying no when you need to. She also shares lessons she's learned about taking mistakes and the unexpected in stride instead of stressing needlessly about them.  “Don't be intimidated by the process; understand it.” “We don't see the world as problems; we see it as puzzles.” This week on SocialFly's Entreprenista Podcast: How to sell yourself to an investor The feminine strengths of an entrepreneur Things to think about when you're considering selling your company Being present to your family Avoiding over-commitment Realizing that the world's not going to implode when mistakes happen Connect with Michelle Company Website Company Instagram Michelle's Instagram Say “Hello!” To DigiCards™  Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You're on mute!” at your computer screen and letting the important points you were trying to make get lost? If you're tired of leading unproductive, distraction-filled team meetings, then it's time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch!  Hey Entreprenistas! If you don't want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can't wait to hear from you! Become An Entreprenista! Thanks for tuning into this week's episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don't forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Michelle Cordeiro Grant, founder and CEO of Lively activewear-inspired lingerie, talks about how she built her amazing brand. She shares her insights on creating a community of over 135,000 brand ambassadors, what she learned from the corporate fashion companies and startups that she worked with before she became an entrepreneur, how she came up with her brand name, and more. "Get off the straight and narrow. Go through the woods and find the fun paths and see what they bring you." - Michelle Cordeiro Grant. Learn more about this episode at karagoldin.com

There’s a big difference between creating a following and cultivating a community. And I think it's safe to say that most big brands are only interested in followers. They want to build big lists. They want big follower counts. They want more and more eyeballs on their product so they can sell more. It’s more about the product than it is about the people. But what if you want to break the rules, ditch the status quo, and do something bold and different instead? That’s exactly what my guest today is doing and it’s what’s setting her brand apart. Michelle Cordeiro Grant founded LIVELY in 2016. Her idea was for a brand of lingerie, loungewear, and swim that was a reflection of its community. From the beginning, they were committed to creating an ambassador program that wasn't concerned with follower counts. Instead, they focused on women who were living LIVELY’s brand values of self-love and self-acceptance. Quality over quantity was where they hedged their bets. And, those bets paid off. Between the time that we had Michelle speak at Rebelle Con back in 2018 and the time of this interview in 2020, LIVELY was acquired for a reported $85 million. Listen to the full episode to hear: The story behind when Michelle realized there was a gap in the space of marketing and fashion that celebrated women as individuals—and thus LIVELY was born Why LIVELY’s brand ambassador program celebrates women who are passionate about living a purposeful, competent life rather than by demographics What inspired Michelle to start the LIVELY podcast, No Makeup Needed How Michelle pivoted in 2020 from planning to expand retail to launching loungewear and creating content around being comfy at home and how to take care of yourself Learn more about Michelle Cordeiro Grant: LIVELY The LIVELY Podcast: No Makeup Needed Follow Michelle on Instagram LIVELY on Facebook LIVELY on Instagram LIVELY on Twitter LIVELY on Pinterest   Rebelle Member Spotlight – Elisabeth Edelman: Golden Word Golden Word on Instagram Learn more about Shannon Siriano Greenwood: Rebelle Community Rebelle Con Follow Rebelle Con on Facebook Follow Rebelle Con on Instagram   Rebelle Shout Out: Cate Luzio Blair Imani, author of Modern Herstory; follow Blair on Instagram

Despite very few of us wearing a bra since March, Lively has been able to survive (and thrive) throughout 2020 by focusing on creative, subtle shifts in the business. Michelle Cordeiro Grant, Founder and CEO of Lively joins us today to talk about creating the leisuree category, building a raving community, and staying nimble with Lively's brick and mortar presence.

Michelle Cordeiro Grant is the Founder and CEO of Lively,  a community and brand that inspires women to live passionately, purposefully and confidently through experiences and products including bras, bralettes, undies, swimwear, loungewear, fragrance and active bras. Michelle launched Lively 2016 and has amassed and cultivated a network of 100,000+ ambassadors, opened four stores, and coined the term “Leisurée,” a whole new category blurring the aesthetic lines of lingerie, active, swim, and loungewear focusing on the best elements of high style and ultimate comfort. She grew the business from its concept stage to $105M acquisition in just a few years, beating the odds of female-founded companies and has not only been able to maintain her business throughout the pandemic but has been able to thrive with record breaking sales due to her leadership.On today’s episode we get into Michelle’s career journey and at what point she decided to make switches throughout her career, why it’s important to let go of what you thought you wanted and pay attention to what actually genuinely excites you and what doesn’t, at what point she had the idea of creating Lively and why she decided to take an intermediate step and work for a startup before taking her first steps in building her own company, tactical ways to build and foster a community and why her team is her biggest driving force. 

Back in January, Michelle Cordeiro Grant, CEO and founder of Lively (those cute bras you see on Instagram!), was consumed by ways to expand the brand’s brick and mortar presence. What seemed like a paramount concern quickly changed as the news of coronavirus set in. With shoppers now spending more time online looking for purchases, Michelle decided to embrace the challenge, rather than shy away from it. Taking inspiration from such well-known companies as Apple, Exxon and Disney, all of which started during “periods of correction,” Michelle shares her belief that this is actually a fertile time for business if it can work to meet the needs of consumers. As she says, “This is the time to try a lot [of different things] and break shit,” knowing that each experiment takes you one step closer to success. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas How to get more eyes on your company. [03:36] How new business practices learned during COVID can translate to future success. [07:14] Ways to keep your team motivated in uncertain times. [09:46] --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/superwomen/support

Welcome BACK to the LIVELY podcast! We are psyched to launch SEASON TWO on March 10th!  This is a show for women with wild hearts and boss brains, interested in keeping it real about what it means to build a business, lean into community, juggle it all, and make a solid impact along the way. In every episode, LIVELY (wearlively.com) founder, Michelle Cordeiro Grant will interview powerhouse women about what is real to them; their community, their work, and their passion, and how they get it done.  So throw your hair up in a top knot and chill. We're here to inspire, ground, and REBOOT. Come as you are, no makeup needed.  For the first episode of Season Two, Michelle sits down with beauty industry legend Bobbi Brown to talk about taking her first YOLO step, the high highs and low lows of running your own biz, and finding your tribe of good people. We're also so excited to share more ambassador YOLO moments this season!  Subscribe to The LIVELY Podcast on Apple Podcasts, and stay tuned—we'll be releasing new episodes every other Tuesday.  This #podcast was made for our amazing community, and we want to hear from you! Slide into our DMs on Instagram @wearlively and tell us how you're #livingLIVELY. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle coined the term “leisurée” (athleisure + lingerie) after having an idea that bras should be both beautiful AND comfortable, and we love her for it. She took her experience from working at Victoria’s Secret and started a company called LIVELY with the mission to empower women beyond a bra. In this episode you’ll hear: How to succeed without sacrificing your personal well being What a mental muscle is and how to strengthen it Advice she used from Oprah, Michelle Obama, and Tony Robbins to build her business How she grew the brand from 100 ambassadors to 1,000 per week The struggles of mom guilt A confidence hack for when you’re feeling insecure Michelle Cordeiro Grant: @The_MichelleGrant (https://www.instagram.com/the_michellegrant/) LIVELY: wearlively.com (wearlively.com) Julia Stern: @NotMyBestPodcast (instagram.com/notmybestpodcast)

In just 48 months, founder and CEO Michelle Cordeiro Grant flipped her “leisurée” (lingerie and leisure) startup and sold the fledgling company for $85 million. As a former Victoria's Secret executive, Michelle realized that the $13 billion lingerie category in the U.S. alone was dominated by this one brand with one point of view. So she decided to create an inclusive, digital brand to redefine what comfort and sexiness meant to the Millennial woman. Michelle joined Raising The Bar to talk about LIVELY's meteoric three-year rise, the power and persuasion of brand ambassadors, inclusivity playing a big role in the company's identity, and how body positivity is at the forefront of everything they do. Keep up with Michelle at @the_michellegrant and @wearlively. And don't forget to follow @alliwebb for #BTS. If you enjoyed this episode, don't hesitate to subscribe and rate us! Shop all the amazing looks at www.wearlively.com !   Produced by Dear Media.   

Michelle Corderio Grant is the CEO & Founder of Lively. In this episode, Kate & Kelsey chat with Michelle about learning the power of a brand, leaving behind an impact and legacy, and pivoting business as social media and digital marketing expand. Thinking Like A Boss: Uncover and overcome the lies holding you back from success is now available for PRE ORDER! Head to https://www.katecrocco.com/book to pre-order and grab your pre-order bonuses!Join us in the conversation. Screenshot your show, share your biggest takeaway and tag us on Instagram stories! Connect with us: http://www.instagram.com/katecroccohttp://www.instagram.com/kelschapmanhttps://www.instagram.com/wearlively/For full show notes >> https://www.katecrocco.com/podcastblog/michellecordeirogrant

Welcome to Step by Step, a 5-part series from Future Commerce to help walk you through how to launch and grow a successful business. This season, we're talking about funding. Today is episode 5. Phillip & Brian are joined by Michelle Cordeiro Grant, Founder of Lively to chat about her experience working with Venture Capital from a founder's perspective.

Michelle Cordeiro Grant is the co-founder and CEO of Lively which delivers bras and undies that blend high-style, comfort, and simplicity. The company raised $15 million prior to its acquisition by Wacoal for $85 million.

Michelle Cordeiro Grant is the co-founder and CEO of Lively which delivers bras and undies that blend high-style, comfort, and simplicity. The company raised $15 million prior to its acquisition by Wacoal for $85 million.

Episode 1: Welcome to the first episode of the Come Sit at Our Table, our Be a Luminary Podcast. In our first episode, we chat with the Founder and CEO of LIVELY, Michelle Cordeiro Grant. We explore how Michelle started her mission to revolutionize the lingerie industry, the value and importance of building community, and what Michelle is doing to invite others to her table.

It's not every day that you meet a startup founder who left a solid corporate job and managed to grow her startup from an idea to solid partnerships with retailers such as Nordstrom and an Instagram following of ~180K in just a few years, but that's exactly what you'll hear happening on this week's episode of the Spirit of 608 podcast. Along with that, the female entrepreneur featured in this show is not only changing the game around women's bras and underwear, but arguably creating an entirely new category - one that emphasizes how women feel in their most basic, intimate garments rather than how they look. Meet this week's guest, Michelle Cordeiro Grant, Founder of Lively. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitches, FEST events and more ways to raise your visibility. What to know Want the backstory on the woman behind Lively and its out-of-the-box approach to bras and underwear? Michelle says, "I was lucky enough to find a role in fashion at Federated Merchandising Group, where I was able to create brands and products for one of the biggest retailers in the world. I instantly fell in love with the entire process — from concept to customer. But in the back of my head, I was still not convinced that a career in fashion could be my life’s profession. After applying and attending law school — two weeks in, I realized my passion really was supporting, creating, and developing these amazing brands. I finally realized that your passion could actually BE your career. While at Victoria’s Secret, I saw that this $13 billion lingerie category in the U.S. alone was dominated by this one brand, with one POV. I knew that one day I was going to create a completely new experience for the bras and undies category, that was inspired by real life: one that could inspire women to embrace their human uniqueness, their individuality, and in doing so allow them live life passionately, purposefully and confidently." Resource of the Week Pixlee: Michelle recommends this resource of the week for any brand dealing with some heavy lifting on the socials side, particularly with brand awareness and influencer marketing. Linkage: Website: www.wearlively.com Facebook: https://www.facebook.com/wearlively Instagram: @wearlively | @the_michellegrant Twitter: @Wearlively Mentioned in this episode: Nordstrom Victoria's Secret Entrepreneur Magazine Federated Investors Macy's Bloomingdale's Vanity Fair Nautica Kipling Thrillist JackThreads CNBC Under Armour Google Analytics Pixlee Bravo This fledgling lingerie company is growing by 300%, crushing the mighty Victoria’s Secret Why These Founders Gave Their Suppliers and Manufacturers a Piece of the Company   Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

When Michelle Cordeiro Grant founded Lively in 2015, she wanted to create a lingerie brand that fit into the lifestyle of the modern woman. In combining design aspects of traditional lingerie, swimwear and athleisure, Cordeiro Grant said Lively has created a new category altogether, which her team refers to as 'leisurée'. Since the company's launch, it has built a massive ambassador program, launched a podcast and started experimenting with physical retail. Cordeiro Grant said the company's move into retail is still in its beta phase, and her team is constantly learning and evolving its retail strategy. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Michelle Cordeiro Grant, the founder and CEO of Lively, at Shoptalk 2019. They discuss how to break into a crowded market, how Lively's social media channels have become a major part of its content strategy and where traditional retailers have gone wrong.

This year for International Women's Day the Female Founder Collective hosted Wide Awake: A Day for Female Founders. This panel moderated by Ann Shoket (former EIC of Seventeen) talks to Michelle Cordeiro Grant (Lively), Mariah Chase (ELOQUII), and Nicole Gibbons (Clare) about how they were able to disrupt their own industries, and how you should be unapologetic when representing yourself and your brand. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/superwomen/support

In this episode of Gamechangers, Savannah talks to Michelle Cordeiro Grant, founder & CEO of Lively. With years of experience working for industry leader Victoria's Secret, Michelle knew there was something big missing in the lingerie industry: the real woman. She took her significant work experience and has spent the past several years building Lively. Michelle chats about the two key strategies that led her to collect 133,000 email addresses and to achieve 300,000 site visits in a single weekend, one month before launch, how she then adapted her launch strategy to fit the demand, how she's managing their 60,000 ambassadors to leverage her company and why the number one thing she looks for in a new hire is passion. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Lively CEO and Founder Michelle Cordeiro Grant sits down with us at Shoptalk 2019 to talk about how they're using community to drive commerce in an authentic way - and in so doing creating entire households of customers by partnering and empowering women who are "Wild at Heart, with Boss Brains".

Welcome to the LIVELY podcast!  This is a show for women with wild hearts and boss brains, interested in keeping it real about what it means to build a business, lean into community, juggle it all, and make a solid impact along the way. In every episode, LIVELY (wearlively.com) founder, Michelle Cordeiro Grant will interview powerhouse women about what is real to them; their community, their work, and their passion, and how they get it done.  So throw your hair up in a top knot and chill. We're here to inspire, ground, and REBOOT. Come as you are, no makeup needed.  For our first episode, Michelle sits down with global fashion powerhouse Rebecca Minkoff to talk about taking the first YOLO step, the high highs and low lows of running your own biz, and finding your tribe of good people.  Subscribe to The LIVELY Podcast on Apple Podcasts, and stay tuned—we'll be releasing new episodes every other Tuesday. For the up-to-the-minute scoop, follow us on Instagram @wearlively The LIVELY Podcast is produced by @ArcCreativePod with @RoseEReid and Sabine Jansen.  Special thanks to our LIVELY team and Ali Alquiza @alialquiza. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle created a movement to empower women from the first piece of clothing they put on in the morning. She shares the secrets of how she built a culture-driven business that has inspired more than 40,000 brand ambassadors, the role of customer feedback in her product strategy, and how she took a direct-to-consumer brand to multiple offline retail locations. Michelle Cordeiro Grant, Founder & CEO of LIVELY, has spent her career creating brands and product for some of the world's largest retailers including Federated, VF Corporation, Limited Brands/ Victoria's Secret and Thrillist Media Group. Grant realized that her passion was in supporting, creating and developing amazing brands and products and instantly fell in love with the entire process from concept to customer. While working with Victoria's Secret, she learned that the $13B lingerie category, in the US alone, was dominated by a single brand, with a single point of view, so Grant was inspired to create a completely new experience for the category — one she calls Leisurée — and LIVELY was born.   2:45 What prompted you to start the company and this movement 4:42 What are your company’s values and how did it affect how you built the company? 6:25 How did you grow the brand-ambassador community to 40,000 strong? 8:31 How does the brand leverage Instagram? 9:13 Talk about your company's social media strategy. What kind of metrics do you think about, how do you staff your team to optimize for social media? 10:27 Beyond Instagram, what other social platforms are relevant as a direct-to-consumer brand? 11:25 How do you think about competition? 12:09 What’s an example of your company implementing a customer-driven strategy? 13:48 What are the challenges of being both a digital brand and selling a physical good? 15:09 What’s an example of a time where you tried something and it didn’t go as planned? 16:23 As a digital-first, direct-to-consumer brand, why go offline? What are the benefits and what is the long-term strategy? 17:41 What are some learnings from opening your own shop compared to launching within a known retailer? 19:48 On your most recent trip to China, what made it an eye-opening experience? How did it change your perspective or influence your strategy? 23:28 Tell us more about the choice to expand into other categories. Why did you make this choice and how did it go? 25:23 How have you built your team? 30:19 What is a book or piece of content you’d recommend to entrepreneurs and founders? 30:52 Who are some mentors that helped you along the way? 31:28 Tell us about an entrepreneur you really admire and why? 31:51 If LIVELY was a person, what would you tell her?

Last fall, eight winners of Shopify’s Build a Bigger Business competition were flown to Tony’s Fiji resort Namale for both group and one-on-one coaching sessions with him. One of the winners was an entrepreneur that Tony personally selected from the entrants – Michelle Cordeiro Grant: the founder of Lively, a brand that is fusing athleisure and lingerie to bring comfort and style to women’s intimates. Michelle began her career with Federated Merchandising Group, creating brands and product for one of the world's largest retailers. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. Grant spent the tenure of her career with the industry leaders – Federated, VF Corporation and Limited Brands/ Victoria's Secret. Her work at Federated focused on the development of private label brands and at VFC, Grant was responsible for launching global brands like Nautica Women’s Sportswear. Seeing the shift in the market towards e-commerce, Grant moved to Victoria’s Secret where she focused on merchandising and strategy for VS's digital arm. Once Grant realized she wanted to create her own brand, she spent a number of years at a thriving startup, Thrillist Media Group, overseeing their commerce division. By working for top retailers, traveling the globe to meet world class manufacturers and spending a couple years with an incredible startup, Grant learned the importance of creating a strong brand affinity, crafting a quality product and building a dynamic team. While working with Victoria's Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category – one she coined Leisurée – and so LIVELY was born. In this episode of the Tony Robbins Podcast, Michelle sits down with our host, Ana, to talk about her experience with Tony, and the key insights that she took from this session and put to work in her business.   We hear what it’s been like for Michelle to build the Lively brand. We learn how she has strategically leveraged social media, curated an extraordinary customer experience, and created company ethos that serves as their north star when it comes to their most important business decisions. We learn just how Michelle intends to spread her message of body positivity and community all while bringing her customers a brand that makes them look, feel and live confidently.

Nobody knows how to scale a business through community quite like Michelle Cordeiro Grant. After spending years working at Victoria's Secret, Michelle saw an opportunity to disrupt the market and create a brand for women by women. She knew that the $13 billion lingerie market was controlled by men and it showed in visuals and the ways lingerie brands spoke to women. She launched lingerie as an antidote to the push up bras and ‘fantasy' looks designed to appeal to men, and founded the business with a commitment to champion women, but also take note of what they need to feel their best and in real time. We talk about why Lively is creating a movement, and not just a product, how they launched with 130,000 email subscribers and an ambassador before anyone knew what the business really was and the systems she's put into place to help the business scale and fast. She shares why she refuses to have sales, her thought process with risk taking, and her unique approach to competition. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Sign up to join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo Lively: http://bit.ly/2G30dwa