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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Join Dots Oyebolu as he welcomes Michelle Khouri, CEO and Founder of FRQNCY Media and Recordical, to dive into audio marketing and its impact on brand lift. Michelle brings her extensive experience in sound and marketing to explore how brands can leverage audio for deeper engagement.Key Takeaways:(01:25) Michelle's journey from a sound enthusiast to leading a podcast production company for major brands.(02:55) The inception of Recordical as a unique membership platform for audio creators.(04:20) The significance of authenticity in audio content and its intimate connection with the audience.(09:26) The shift towards incorporating video in podcasting and its acceptance as a norm.(15:32) The importance of content over technical SEO in podcast discoverability and engagement.(18:58) The value of niche targeting in podcasting for creating meaningful and engaged listener bases.(25:24) The compelling ROI of podcasting when executed strategically by brands.(42:32) The essential role of professional production in achieving podcast success for brands.Resources Mentioned:Michelle Khouri -https://www.linkedin.com/in/michellekhouri/FRQNCY Media | LinkedIn -https://www.linkedin.com/company/frqncymedia/FRQNCY Media | Website -https://frqncy.media/Recordical | LinkedIn -https://www.linkedin.com/company/recordical/Recordical | Website -https://recordical.com/Insightful Links:https://www.servers.com/news/whitepapers/rise-of-audio-advertisinghttps://brandequity.economictimes.indiatimes.com/news/marketing/5-opportunities-that-brands-are-missing-on-audio/76741860https://www.eskimi.com/blog/programmatic-audio-advertisinghttps://www.thedrum.com/insight/2023/08/02/audio-booming-how-can-brands-add-it-the-mix Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Settle in and get ready to enjoy an intimate 1:1 with master storyteller and Queen of Audio herself - Michelle Khouri. Michelle's work - from entrepreneur and trailblazer to fellow modern woman living in this moment in time - is to change the world through the power of sound.We recently heard, “When we change what power sounds like, we change who has it.” (Samara Bay, Permission to Speak) No one understands that better than Michelle, and it's why she became one of our very first calls when we started the FIA Podcast 3 years ago.Audio was our chosen medium at the time, because since the beginning of time, what women have to say is qualified by how we look and show up. Removing the physical barrier of having to show up ‘perfect,' and instead letting our voices tell our stories felt revolutionary, and like an act of defiance and activism in itself.Thanks, Michelle, for the inspiration and believing eyes from day one. Michelle's mantra, "Be as big as you are," is her rallying cry for women everywhere - a reminder that we're never told to embrace our full potential, to be unapologetically big in our ambitions and dreams; not to mention the physical space we occupy.Michelle's journey has been marked by a quest to balance both the masculine and feminine energies within herself. This pursuit hasn't always been easy, and it has angered - like viscerally, screaming, crying, throwing up angered - those discomforted by her boldness. And through it all, she stands firm in her belief that there's no judgment in seeking harmony within yourself. You can begin to see why we love her so damn much.Michelle advocates for taking small steps to enact profound change. This is especially true as we delve into the overwhelming societal pressure to want it all, particularly as it relates to marriage, children, and suburban living. It was her own ah-ha that she was exhausting herself with trying to be small, that she chose a different path. She started listening to her own energies and honoring her intuition, even if it meant making unconventional choices. YAAAAS.In this week's episode, Michelle shares that she learned the importance of tending to wounds, addressing trauma, and truly understanding who she is and what she wants. #EveryoneShouldGoToTherapy. She talks about the value of not over-identifying with external markers of power, and finding strength in knowing oneself beyond oppressive societal expectations.Michelle KhouriLinkedInFRQNCY Media WebsiteResources from this episode: The It All Media Newsletter Podcast production for this episode was provided by CCST.
Listen in as Emily chats with Michelle Khouri about owning and sharing your story as a more authentic form of selling and marketing. Plus, you'll hear examples of what not to do when it comes to selling and how Emily has used storytelling in her own business. If you want to hear more of this conversation, check out Episode 241 - Own Who You Are with Michelle Khouri >>— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Highlights from the conversation:FRQNCY Media's unique marketing twist (5:16)Michelle's unique relationship with audio (6:33)Defining “audio experiences” (12:11)Defining “post-capitalist” (20:09)Objectives that change how we approach content (28:46)The overarching audio strategy (32:59)What Michelle's proudest of (43:01)Keep up with Michelle:FRQNCY Media: https://frqncy.media/Twitter: https://twitter.com/MichelleKhouriLinkedIn: https://www.linkedin.com/in/michellekhouriContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
A special where we revisit the origins of the She Podcasts State of Podcasting. The very first event of this kind was held during the Podfest Global Summit in March 2021 where we had had a Mini-con. We thought it fitting to share this with you as it was an inspiring event that speaks to the #ClaimPodParity movement and is a great lead into the upcoming She Podcasts State of Podcasting 2022! Sign up for The She Podcasts State of Podcasting 2022! Here is the #ClaimPodParity Campaign
For this Mailbag episode, Dr. Goodall is joined by Hopecaster and podcast executive producer Michelle Khouri as they hear from Hopecasters from around the world. Jane and Michelle listen to a heartwarming and encouraging call from an 8-year-old Hopecaster in China who shares her dream of being an astronaut, and whose love of animals and nature was inspired by Jane. In another message, a courageous young Hopecaster shares her difficult journey of immigration from Iran to the U.S. and her ongoing difficulties with this issue, and tells Jane that her reason for hope comes from the story of the anemone, a beautiful, delicate flower that grows in the most inhospitable areas. Jane shares with this Hopecaster that this flower is like the indomitable human spirit “that enables us to have hope, even in the darkest times.” Click here to submit your own questions and comments for a chance to be included in a future Mailbag episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
For this first Mailbag episode, Dr. Goodall is joined by Hopecaster and podcast executive producer Michelle Khouri as they hear from Hopecasters from around the world. As she has been quarantined in her home in Bournemouth, England, since last year, Jane has been using “Virtual Jane,” including the launch of this podcast, to connect to audiences around the world. Prior to the pandemic, traveling and speaking to people from every country was how Jane inspired and was, in turn, inspired by the power of hope. Now, through Hopecaster audio recording submissions, Jane is refueled by messages and answers questions about how the Hopecast has influenced people from every age and background, after only a few episodes! Jane speaks about how she sees “mistakes” as opportunities to learn more about life. She also hears from 6-year-old Selena Marwaha in Dubai who shares her own tenacity and passion for protecting life on this precious planet, and Dr. Goodall answers a caller's concern about how to find hope when the world's problems can feel overwhelming. A very special Hopecaster from Colombia introduces Jane to the philosophy of “heartening,” a phrase shared by an indigenous elder which parallels what Dr. Goodall describes as, “I believe that we can only achieve our true human potential when our head and heart work together.” Submit your own questions and comments for a chance to be included in a future Mailbag episode here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In its final episode, Michelle Khouri sits down with the women behind the scenes, the “OGs of the OG” of FRQNCY Media's own The Cultured Podcast. Michelle reminisces with her team-turned-family about what Cultured has meant to them on their journeys in podcasting, with FRQNCY and with each other. Listen to this episode to hear the story of how Cultured changed Enna Garkusha's, the show's producer, whole life, including meeting her future husband, the kismet of how Becca Godwin came into her role as Associate Producer, and how the first emails between Jessica Olivier, FRQNCY's lead content strategist, and Michelle started it all.
Michelle Khouri is back again, this time to talk with Emily about the importance of sharing your story, why own who you are, and how you can let your story fuel your business. Get full show notes for this episode here---Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Michelle Khouri is back again, this time to talk with Emily about the importance of sharing your story, why own who you are, and how you can let your story fuel your business. Get full show notes for this episode here---Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Listen in as FRQNCY Media Producer Enna Garkusha joins Founder & CEO Michelle Khouri to reminisce about FRQNCY's evolution, including a highlight reel of some of our proudest production moments from "Hidden Voices," "InCharge With DVF," "Raising the Torch," and Coca-Cola's "Total Refresh," and more. Listen to more of our work at http://frqncy.media/work.
When FRQNCY Founder & CEO Michelle Khouri first hired Jessica Olivier, now FRQNCY's Lead Content Strategist, for her company prior to FRQNCY, they set in motion a magnetic domino effect they could never imagine would lead them to where they are today. Over three years later, and two years after FRQNCY's founding, Michelle and Jessica reminisce about their most treasured moments along the way, and recognize just how powerful it is when a group of purpose-driven people join forces for a common mission.
Michelle Khouri is the CEO & founder of FRQNCY Media, host of The Cultured Podcast, and executive producer for Total Refresh, Raising the Torch, and several podcasts in development. Michelle has felt a deep connection to the world of sound since she was a toddler. She was a trained singer and musical theater performer before working in A&R for Interscope Records for a short stint. A decade-long career in marketing and communications unfolded before she founded FRQNCY Media, a first-of-its-kind company that seeks to make high-quality and intentional podcast production accessible to everyone. Since opening for business in 2018, FRQNCY has worked with The Coca-Cola Company, Apple, the Statue of Liberty-Ellis Island Foundation, Grady Hospital, SalesLoft, and many others.Links to learn more about Michelle Khouri:Michelle’s WebsiteFRQNCY Media FRQNCY InstagramFRQNCY TwitterFRQNCY LinkedInSubcribe and listen to Michelle’s podcast, The Cultured Podcast.Michelle’s InstagramMichelle’s TwitterMichelle’s LinkedInFollow us:twitter.com/wistia Subscribe: wistia.com/series/talking-too-loud Love what you heard? Leave us a review on Apple Podcast!
In this final part of the biggest conversation we've ever shared at Being Boss, Michelle Khouri wraps up her interview of Emily and Kathleen by covering how they'll share content that they created together, what support systems they leaned on for this decision, what's next for Kathleen, and what the future holds for Being Boss. Listen to Part 1 of this interview: https://beingboss.club/podcast/the-being-boss-partnershipGet full show notes for this episode here---Listen to more Being Boss shows on Apple PodcastsFollow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
In this landmark Being Boss episode, Emily and Kathleen are interviewed by Michelle Khouri about their burnout and how it led Kathleen to make the decision to sell her ownership stake of Being Boss. Listen to Part 2 of this interview: https://beingboss.club/podcast/future-of-being-bossGet full show notes for this episode here---Listen to more Being Boss shows on Apple PodcastsFollow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
In the first episode in my Where is She Now? series on the Support is Sexy podcast, we bring back our very first repeat guest: Michelle Khouri, founder and CEO of FRQNCY Media — a podcasting production studio and company based in Atlanta, Georgia. Michelle announced the upcoming launch of FRQNCY during her first interview on episode 544 in September 2018, and on this episode we talk about where her business is today, what she has learned and what’s next! On this episode, Michelle discussed: Prioritizing your revenue plan from the start of your business. The importance of multiple revenue streams. The importance of delegating to optimize your time and energy. Abundance doesn’t come through self sacrifice. How to embrace “slow flow.” For more interviews and insights from more than 400 women entrepreneurs around the world, go to supportissexy.com. HAVE A QUESTION FOR SUPPORT IS SEXY PODCAST HOST ELAYNE FLUKER? TEXT HER NOW AT +1 (908) 955-9422 AND SHE'LL TEXT YOU RIGHT BACK! SERIOUSLY! :) ASK YOUR QUESTION, OR JUST REACH OUT TO SAY HELLO.
Michelle Khouri is the CEO & founder of FRQNCY Media, host of The Cultured Podcast, and executive producer for Total Refresh, Raising the Torch, and several podcasts in development. Michelle has felt a deep connection to the world of sound since she was a toddler. She was a trained singer and musical theater performer before working in A&R for Interscope Records for a short stint. A decade-long career in marketing and communications unfolded before she founded FRQNCY Media, a first-of-its-kind company that seeks to democratize high-quality and intentional podcast production. Since opening for business in 2018, FRQNCY has worked with Coca-Cola, Apple, the Statue of Liberty-Ellis Island Foundation, Diane von Furstenberg, Grady Hospital, SalesLoft, and many others.
We get a little bit meta in this week’s episode as we sit down for a conversation with Michelle Khouri, host of The Cultured Podcast and owner of FRQNCY Media Company. FRQNCY is a first-of-its-kind podcast production and marketing company in Atlanta, Georgia. Michelle talks about how her background as a writer compelled her to find a medium to tell stories more deeply, eventually leading her to podcasting. Through FRQNCY Media, Michelle hopes to create a podcasting hub in Atlanta that will connect the city’s sonic legacy to its contemporary technological and creative innovations. About South is produced by Gina Caison, Kelly Vines, and Adjoa Danso. Lindsey Baker is our Marketing Director. Music is by Brian Horton. You can find his music at www.brianhorton.com. Learn more at www.aboutsouthpodcast.com.
On this episode of the Support is Sexy podcast Michelle Khouri -- owner of Creative Powerhouse and host of The Cultured Podcast -- talks about the power of podcasting for your business, the sometimes foggy journey of entrepreneurship and how to let go of your ego as an entrepreneur and be in service of your vision.
Leonidas Trampoukis turns spaces into living sculptures. Michelle Khouri visits this architect and interior designer at the new Brooklyn studios for LOT, the design firm that he co-owns with his wife, Eleni Petaloti, to get an inside look at what it takes to design a space that looks as good as it feels.
Michelle Khouri left the corporate world to start her own firm and help others tell their story. Now she’s here to help you tell yours on #NoLimits! We talk podcasting, arts, culture and more. We dig deep into history and go behind the scenes of some recent productions to learn what motivates artists and to help you find your own inspiration.
It's rare to find a skilled interviewer in the podcast world, but Joel has met his match with Michelle Khouri on the Cultured Podcast. She dissects his entire story and creative process in this featured interview. Joel was so impressed he decided to share it on his own podcast. Enjoy! http://www.culturedpodcast.com/ Click below to support Hot Breath: https://www.patreon.com/HotBreathPod Joel's Website: http://www.JoelByarsComedy.com/ Link to Joel's YouTube: https://www.youtube.com/user/JoelByarsComedy Join the Joel Byars E-mail List: http://eepurl.com/bRcmHr
Join Meghan Maydel as she sips on white wine and chats with guest Michelle Khouri who’s sipping on Gin & Tonic. First things first. Meghan would love you for forever if you would leave a review (which you can totally do now from your apple podcast app)! It’s how other badasses like yourself find us
Michelle Khouri is a creative dynamo sharing her expertise on everything from writing to brand strategy and public speaking. Take notes! This is one of our most information packed episodes yet. Enjoy and share! Michelle's Website: http://www.michellekhouri.com/ Click below to support the podcast: https://www.patreon.com/HotBreathPod Joel's Website: http://www.JoelByarsComedy.com/ Link to Joel's YouTube: https://www.youtube.com/user/JoelByarsComedy Join the Joel Byars E-mail List: http://eepurl.com/bRcmHr
Today's interview is with Michelle Khouri. Michelle is a natural-born storyteller with a keen eye and inquisitive spirit. A lengthy career in communications gifted her with a mind for strategy and project management. Michelle is a PR veteran and magazine editor whose multidisciplinary communications experience includes planning complex, large-scale events, art directing photo shoots, hosting travel videos, leading media outreach campaigns, and creating thousands of pieces of content. A longtime writer, Michelle is passionate about uncovering hidden stories about the arts, culture and society.We discuss her thoughts on:Identity and how she found hersWhat it is like to be part of the first globalized generation en masseThe ups and downs of entrepreneurshipShe uses her difference to make a difference by using her kindness to be more accepting of different cultures in addition to using her mind as an insatiably curious storyteller to tell hidden stories. To find out more about her and her podcast, click on the links below:Website: http://www.michellekhouri.com/ The Cultured Podcast: http://culturedpodcast.com/Twitter: https://twitter.com/michellekhouriLinkedIn: https://www.linkedin.com/in/michellekhouri/ See acast.com/privacy for privacy and opt-out information.
MEET MICHELLE KHOURI The Cultured Podcast (http://www.culturedpodcast.com/) , a weekly show that unearths intriguing perspectives in art, theatre, travel, design, and literature while digging at the roots of what inspires us. Aside from her work as a storyteller, Michelle helps businesses bring their narratives to life as a branding and content development consultant. EXTRA: https://www.youtube.com/watch?v=vRh04jz_30E (http://528 tone) https://www.mindbodygreen.com/0-17875/a-sage-smudging-ritual-to-cleanse-your-aura-clear-your-space.html (https://www.mindbodygreen.com/0-17875/a-sage-smudging-ritual-to-cleanse-your-aura-clear-your-space.html) CONTACT: http://www.culturedpodcast.com/ (http://www.culturedpodcast.com/) http://www.michellekhouri.com/ (http://www.michellekhouri.com/) BONUS: This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri) QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.
Michelle Khouri’s creative career has been a colorful one! From working in PR and marketing, to culture writing and acting, and more- she is the poster child for multi passionate creatives! Our hilarious chat with Michelle covers butter coffee, culture (duh!), and returning to your inner child. Oh, and we also play a special edition game, to celebrate #internationalpodcastday ! Link in bio to laugh along with us. Shop The Dream Doer Shirts & Prints Here: https://dreamersthatdo.com/shop/ Coupon Code, 10% Off Final Purchase: DREAMDOER10 Listen to Cultured Podcast Here: http://www.culturedpodcast.com/ Follow Culture Podcast on Instagram: https://www.instagram.com/culturedpodcast/
Michelle Khouri is a natural-born storyteller with a keen eye and inquisitive spirit. A lengthy career in communications gifted her with a mind for strategy and project management. Michelle is a PR veteran and magazine editor whose multidisciplinary communications experience includes planning complex, large-scale events, art directing photo shoots, hosting travel videos, leading media outreach campaigns, and creating thousands of pieces of content. A longtime writer, Michelle is passionate about uncovering hidden stories about the arts, culture and society. She believes in the power of skilled storytelling. Think of her as a Renaissance woman of modern communication. Michelle serves as the Atlanta editor and Nashville editor for Where. She has been to 22 countries throughout the Western Hemisphere, and says her next goal is to explore the Eastern Hemisphere. "My parents and grandparents are from a total of five different countries, and I credit my mom for making travel the highest priority in our household." Follow her on Twitter as @michellekhouri and on Instagram as @michellekhouri. She also tweets for @whereatlanta and updates Where's Atlanta Facebook page with awesome content. Michelle's Take on Atlanta: Atlanta is full of juxtaposition—it is at once rich with Civil War history and bubbling with an innovative population of artists and entrepreneurs. Atlanta both embraces its Southern heritage and strives to pave new roads in almost every industry. I’m dazzled by this city every day. Michelle's Take on Nashville: Nashville is often pigeonholed as a music city—and in many ways it is. But when you dig deeper into Nashville, you find one of the largest and most collaborative communities of artists in the nation. What I love most about these people is that they aren’t just talented leatherworkers, clothing designers, jewelers or sculptors—they’re brilliant entrepreneurs. Most memorable travel experience: My mom, sister and I backpacked through Germany, Austria and the Netherlands, and we stopped in Salzburg for a day. I have yet to see a city as small as Salzburg packed so full of history and beauty. After walking through the cobblestone streets and visiting Mozart’s birth home, we sat on the grassy banks of the Salzach river and fell asleep. We napped there for about an hour, bathed in sunshine and enveloped in the city’s floral aroma. It was heavenly! Last notable trip: London. I created the day’s itinerary each morning, choosing my stops based on the weather and my mood. I also got a tattoo and spent tons of quality time with good friends while I was there. It was heaven! Place you always return to visit: Colombia. My family is Colombian and I grew up entrenched in the culture. Colombia is a breathtaking, geographically diverse country with some of the kindest and happiest people I’ve ever known.
Join Endless Beautiful and fire up the bellows and forge some creative steel with arts and culture writer and host of The Cultured Podcast, Michelle Khouri! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/endlessbeautiful/support
Having It ALL: Conversations about living an Abundant Loving Life
In today's episode I have an awesome conversation with Michelle Khouri about connecting with your inner beauty, seeing the beauty in others, practical self love tips, and all around how to level up your life.
Dig at the roots of identity as Michelle Khouri and Brandon Sadler share their experiences as multicultural people. Brandon is a biracial artist whose vast repertoire of art—created under the pseudonym Rising Red Lotus—features predominantly Chinese, Korean and Japanese influences. Episode 3 of The Cultured Podcast takes you deep into Michelle and Brandon's cultural musings while unearthing how heritage can ignite a flame of inspiration.
Michelle Khouri is a natural-born storyteller with a keen eye and inquisitive spirit. A lengthy career in communications gifted her with a mind for strategy and project management. Michelle is a PR veteran and magazine editor whose multidisciplinary communications experience includes planning complex, large-scale events, art directing photo shoots, hosting travel videos, leading media outreach campaigns, and creating thousands of pieces of content. A longtime writer, Michelle is passionate about uncovering hidden stories about the arts, culture and society. www.culturedpodcast.com www.michellekhouri.com www.instagram.com/CulturedPodcast www.facebook.com/CulturedPodcast www.twitter.com/CulturedPod
Michelle Khouri has a lively discussion with international food writer Kate Kordsmeier about food customs throughout the world. But first, Michelle opens up about her addiction to butter coffee, which has her feeling extra inspired and energized. And, yes, that's butter coffee…as in butter in your coffee. Michelle and Kate then dig into religious food rituals, global food norms and the table etiquette of different cultures.
What's with this new Cultured Podcast? What can you expect in weeks to come? Why is host Michelle Khouri inspired by "chutzpah" - and what does that word mean, anyway? Why is Iceland called the Land of Fire & Ice? And, woa, have you heard of the Icelandic Sagas? Get ready to dig at the roots of literature, travel and global customs in Episode 1 of The Cultured Podcast.