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Ageless Athlete - Fireside Chats with Adventure Sports Icons
"Living with purpose and humor creates a ‘lifewish'—celebrating every day and, if you're lucky enough to climb high, bringing someone along with you.”
In this special episode, Sam invites her uncle, Mike Pfotenhauer, founder and head designer of Osprey Packs (until his recent retirement), to discuss the role of creativity in his life and in Osprey Packs. Osprey Packs is a world class outdoor backpack company headquartered in Cortez, Colorado. It is known for its innovative design, sustainability values, and high quality products. Mike founded Osprey in 1974. Osprey's backpacks can be found in nearly every country, airport, and trail. Mike Pfotenhauer is an artist and creative, though he might not use those words to describe himself. He approached his business with an extreme emphasis on creativity and his personal freedom of creative expression. In this podcast, Mike discusses how creativity allows him to get lost and find the path again, what creativity offers you as a person, the importance of being connected to the material items around you, finding an inner sense of freedom through creativity, balancing business demands and creativity flow, and what self-expression offers you in your life. *** WORK WITH SAM: Book a Clarity Call with Sam, her signature 90 minute session, or check out her coaching offerings for ongoing support. CONTACT SAM: Get in touch with Sam by emailing her at hello@wildriver.live or messaging her on Instagram at @wildriver
In this episode we discuss bikepacking with our good friend Bryan.
With a passion for design and a skill for sewing, Mike Pfotenhauer grew a bespoke backpack business into one of the world's most popular outdoor brands. He got his start in the 1970's, when it was hard to find a pack that wasn't clunky and uncomfortable. Operating out of a little shop in Santa Cruz, California, Mike started making better-fitting packs for hikers, and—with no advertising except for a sign out front—began to get noticed. As demand for the packs grew, Mike was forced to shift production twice: first to a tiny town in Colorado, where Navajo craftsmen helped with the sewing; then, to a sprawling city in South East Asia, where Mike moved his family so he could stay close to the design process. It took more than 25 years, but Osprey eventually grew into a massive global brand, which was sold in 2021 for over 400 million dollars.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode we discuss the items we prefer to pack in our toiletry bags/shower caddy's for a campground bathhouse.
Featuring: Lita Kalfas is the CEO and Founder of MTNSTUFF. Growing up in Ohio, Lita dreamt of a life surrounded by mountains, trees, and trails of Colorado. She loved the terrain, the hiking, the skiing, the beauty. As a history major from the University of Michigan with a passion for entrepreneurship, Lita found herself in Southern California, in a brief life detour, working in the electrical distribution industry. With a little luck, a few glasses of wine, and an invitation to join the rep agency of her brother-in-law, Tom Gordon, she packed her bags and moved to Boulder, CO, in 1994. At that time, Tom and she were pioneering a few small, unknown brands: Osprey Packs, Chaco Footwear, and Atlas Snowshoes, which dominate the outdoor industry today. Over the years, Mtn Stuff has grown quite a bit, and with Tom's retirement, Lita found herself at the helm of an agency with a dynamic and experienced sales team. The life she found as a rep in the outdoor industry is beyond any profession she could have imagined. What struck her immediately when she started were the people. The people with whom she works with, her team, retailers, and vendors have all been nothing short of wonderful. It seems as though she picked this industry because it's what she loves and loves to do: play in the outdoors. Lita loves to find the activities that can be done with her team, retailers, and vendors because it brings them all together to experience nature and the outdoors in its proper place and away from computers, registers, boxes, and polybags. Show Highlights: Lita Kalfas, the CEO and Founder of MTNSTUFF joins the show to chat about the growth of the outdoor industry, retail stakeholders, vendor relationships, differentiation in a crowded market, and the evolution of relevancy between retailers and a vendor. Kristin and Lita also dive into trade shows, buying patterns, developing relationships in the industry, pandemic pivots, lengthening the buy-sell cycles, and more! The largest takeaway from the show relates to where retailers are currently at. Returning to the early pandemic days, outdoor recreators multiplied as the outdoors became a safe haven. Retailers, larger brands, and .coms saw large surges in the space. While 2020 and 2021 saw immense growth, then came supply chain issues that have resulted in canceled orders, extensions in cancel dates, and more. Lita is hearing that supply chain issues will last into at least 2024, and orders are RELATED LINKS Lita on LinkedIn - linkedin.com/in/leta-kalfas-7947a14 MTNSTUFF Website - mtnstuff.com Outdoor Market Alliance - outdoormarketalliance.org
In this episode we discuss a recent bike trip on the GAP trail from Pittsburg, Pennsylvania to Cumberland, Maryland.
Part 2 of Dancing With The Queen read and written by Luke Mehall, published in Volume 22 of The Climbing Zine. Discount link for 15% off anything in our online store: https://shop.climbingzine.com/discount/DIRTBAGPODCAST15 Check out our KEEP THE ZINE ALIVE campaign: www.climbingzine.com Support the podcast on Patreon: https://www.patreon.com/theclimbingzine Our Sponsors Kilter: http://settercloset.com (email holds@kiltergrips.com for more information) Osprey Packs: www.osprey.com Edelrid: www.climbgreen.com… The post 10 – Season 3 – Dancing With The Queen, PART 2 appeared first on The Climbing Zine.
Scott Davidson is a father, adventure athlete, speaker, producer and host, and based in Vegas More about Scott Davidson. Scott was featured on or collaborating with Osprey Packs, ESPN, Cotopaxi, Zappos Adaptive, Yahoo News, and more. Scott is an adventure athlete born with severe bilateral CTEV. He shares his story of creating opportunity out of adversity. Scott interviews and collaborates with many notable individuals that face the most significant of adversities and yet find a way to thrive. Scott Davidson discusses what he's learns from his experiences and these individuals. Scott Davidson hosts and produces This is a True Story Podcast, Living Adaptive, and is a consultant on many other content creation platforms. Don’t forget, if you find any value in this show then please use this link below to Buy Me A Coffee https://www.buymeacoffee.com/scottdavidson This is a True Story Podcast is found here, https://www.instagram.com/thisisatruestorypodcast/ http://truestorypod.com Scott Davidson is found here, https://www.instagram.com/living_adaptive/ https://linktr.ee/living_adaptive
Scott is an adventure athlete, speaker, producer, host, and advocate. Scott was born with severe bilateral CTEV (clubfoot). He shares his story of creating opportunity out of adversity. Throughout childhood, Scott underwent intense surgeries and treatments. Scott experienced many adversities, including intense bullying based on physical differences, MDs declaring he wouldn't walk as an adult, archaic medical treatments resulting in additional harm, and much more. Despite these challenges, Scott loves his life and looks to create opportunities from adversities. You can adapt and thrive despite the adversity you face.On his podcast, Living Adaptive, Scott interviews and collaborates with many notable individuals that face the most significant of adversities and yet find a way to thrive. Scott Davidson discusses what he learns from his experiences and these individuals.Media and AdvocacyFeatured on or collaborating with Osprey Packs, ESPN, Cotopaxi, Zappos Adaptive, Yahoo News, and more.Focused on advocacy and empowerment within the disability community with numerous appearances sharing experiences and ideas.Podcast producer and HostProducing & hosting Living Adaptive, a top 10% downloaded podcast worldwide.Producing & hosting This is a True Story Podcast, launched in 2021.Adventure AthleteWon 2nd place in the 2019 Para Spartan World Championship.Preparing to be the first bilateral CTEV athlete to summit Cotopaxi, volcano reaching 20,000 feet.Adaptive athlete competing against the non-adaptive. You can connect with Scott:https://www.instagram.com/living_adaptivehttps://www.facebook.com/livingadaptive/www.livingadaptive.comlivingadaptive@gmail.com
Don't miss this episode! We talk inclusion in the outdoors, a healthier approach towards growing your own social media platforms, Osprey Packs work towards supporting the disability community, and more with Kami York-Feirn. Kami York-Feirn is a Social Media Manager in the outdoors industry at Osprey Packs. She's viewed as an expert in social media. She's also an athlete, writer, and inclusion rights advocate. She's worked hard to support the disability community by leveraging her skills and connections to bring opportunities to the disability community. Find Kami York-Feirn and Osprey using the links below, https://www.instagram.com/followthebeartracks/ https://www.instagram.com/ospreypacks/ https://www.facebook.com/Ospreypacks/ https://twitter.com/kamiyorkfeirn Osprey Blog https://www.osprey.com/stories/ https://www.osprey.com/ In Her Shoes https://www.youtube.com/watch?v=-h1qF75sIio Me, I am here: Instagram: https://www.instagram.com/living_adaptive/ Facebook: https://www.facebook.com/livingadaptive/ Website www.livingadaptive.com
Today I sit down with Mike Pfotenhauer, founder of the iconic pack company company, Osprey Packs. Osprey Packs has been and continues to be responsible for making some of the best packs on the market. From handmaking packs out of a small retail shop in Santa Cruz in 1974 to operating one of the largest pack manufacturers in the world, Mike has a lot of backpacking insight to share. Mike talks about how the company grew, how they test and optimize their gear, his thoughts on ultralight backpacking, observations on the growth of the backpacking space in general, and struggles the company has had to overcome. Hosted by Chris Cage with Greenbelly Meals.
Question of the Month- How do you keep your OT brain and materials organized?Stephanie from @theorganizedotKhalilah Johnson from @theacademicdivaAnnabeth Knight from @thefannypacktherapistEmilia from @the_lymph_therapistLauren Burns from @burns_lauren_otNikki Lopez from @mypedsotAmy Thakkar from @littlemotorboxAmirra Johnson from @marvelousmirracles.otAdreanna BeaumontHillary from @original_therapy_resourcesSarah’s Recommendation: Osprey Cyber BackpackLyfer of the MonthThe 30 Day Movement ChallengeGot OT questions that you want answered, head on over to ot4lyfe.com/communityAnswer the question of the month and be eligible to win some OT 4 Lyfe swag: ot4lyfe.com/questionofthemonthTo subscribe to the podcast: click here
Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. This episode is with Mike Pfotenhauer, Founder of Osprey Packs. Listen, as Mike shares his deep love for hiking and the inspiration behind building one of the top backpack brands today.
GUEST BIO: Kami York-Feirn, Social Media Specialist. VP of Product Design and Marketing and Rob BonDurant are part of the marketing team behind Osprey Packs. Osprey Packs is one of the largest outdoor backpack brands in the USA, found in REI and other major outdoor brick and mortar stores. Recently, they have launched their e-commerce store and in 2019 they will officially launch their ambassador program. Osprey packs was started in 1974 as a personally customized backpack company. Customers could come in, have their measurements taken and purchase a backpack completely designed for them. Osprey now has 50+ backpack designs for commuters, mountain bikers, snowboarders and more. SHOW SUMMARY: Today's guests are Kamie York-Feirn, Social Media Specialist, and Rob BonDurant, VP of Design and Marketing at Osprey Packs. Osprey Packs is a leading backpack brand in the outdoor space, with products ranging from weekend warrior backpacks to 80L backpacks for long term travelers. Cammie and Rob have geared up for 2019 and are going to share with us what to expect from Osprey in the coming year. In this episode, they explain how to tackle educating the market on how to find the right backpack, the difference in their brick and mortar marketing strategy versus their e-commerce strategy, and the 2019 trends they foresee in e-commerce. This is the Lean Commerce Podcast. TOPICS: Who is Osprey? Osprey packs has been around since 1974, originally started as customized backpacks for every customer. Now, we offer bags for hikers, car campers, long term backpackers, etc. As a social media specialist, my job is to target those individuals on social media platforms. Our target audience is anybody who enjoys being outdoors and shares our love of nature. Osprey exists and provides solutions to people living a life close to nature and who want to travel for the adventure. How do you tackle educating a market on how to wear a backpack? We put a tremendous amount of effort into training, and I think that's where we start. From REI to a Mom and Pop shop selling Osprey, employees have been fully trained by us to ask the right questions to find the right backpack for the customer. We also have a Pack Finder online that will show you a range of products to choose from depending on what you need your backpack for. How do you balance brick and mortar marketing versus online marketing? We are fairly new to e-commerce, we just started selling from our website in February. It's been a learning experience. We market products on the website very differently than they are marketed in store. We try to be localized with all of our marketing efforts, so marketing online in Arizona is much different from marketing in New York. The e-commerce store has been an amazing tool to show us what is working with our customers and what isn't, there is so much data that we are able to learn from and become granular with. We can find customers, retarget and then get them to convert onsite, which is something we didn't have access to prior. In two weeks, we are launching our 2019 ambassador program. It's been a long time coming. Our athletes are influencers and in 2019 we'll tap more into those influencers to gather more data, photos, blog posts and understand how we can motivate people to buy the products. With ambassadors, we're utilizing their tremendous talents to improve our sales tactics. We also free up there time so they can push their sport forward. We have a strategic way of going about who we want to work with and why we want to work with them. We want customers to see somebody promoting our product and believe the message that the influencer is relaying. What is the conversion you are looking for from social media? The beauty of social media is that, if done right, it's not a conversion tool. It's high and middle funnel. We utilize our athletes and influencers for brand awareness and engagement. We want to get the product out in
GUEST BIO: Kami York-Feirn, Social Media Specialist. VP of Product Design and Marketing and Rob BonDurant are part of the marketing team behind Osprey Packs. Osprey Packs is one of the largest outdoor backpack brands in the USA, found in REI and other major outdoor brick and mortar stores. Recently, they have launched their e-commerce store and in 2019 they will officially launch their ambassador program. Osprey packs was started in 1974 as a personally customized backpack company. Customers could come in, have their measurements taken and purchase a backpack completely designed for them. Osprey now has 50+ backpack designs for commuters, mountain bikers, snowboarders and more. SHOW SUMMARY: Today’s guests are Kamie York-Feirn, Social Media Specialist, and Rob BonDurant, VP of Design and Marketing at Osprey Packs. Osprey Packs is a leading backpack brand in the outdoor space, with products ranging from weekend warrior backpacks to 80L backpacks for long term travelers. Cammie and Rob have geared up for 2019 and are going to share with us what to expect from Osprey in the coming year. In this episode, they explain how to tackle educating the market on how to find the right backpack, the difference in their brick and mortar marketing strategy versus their e-commerce strategy, and the 2019 trends they foresee in e-commerce. This is the Lean Commerce Podcast. TOPICS: Who is Osprey? Osprey packs has been around since 1974, originally started as customized backpacks for every customer. Now, we offer bags for hikers, car campers, long term backpackers, etc. As a social media specialist, my job is to target those individuals on social media platforms. Our target audience is anybody who enjoys being outdoors and shares our love of nature. Osprey exists and provides solutions to people living a life close to nature and who want to travel for the adventure. How do you tackle educating a market on how to wear a backpack? We put a tremendous amount of effort into training, and I think that’s where we start. From REI to a Mom and Pop shop selling Osprey, employees have been fully trained by us to ask the right questions to find the right backpack for the customer. We also have a Pack Finder online that will show you a range of products to choose from depending on what you need your backpack for. How do you balance brick and mortar marketing versus online marketing? We are fairly new to e-commerce, we just started selling from our website in February. It’s been a learning experience. We market products on the website very differently than they are marketed in store. We try to be localized with all of our marketing efforts, so marketing online in Arizona is much different from marketing in New York. The e-commerce store has been an amazing tool to show us what is working with our customers and what isn’t, there is so much data that we are able to learn from and become granular with. We can find customers, retarget and then get them to convert onsite, which is something we didn’t have access to prior. In two weeks, we are launching our 2019 ambassador program. It’s been a long time coming. Our athletes are influencers and in 2019 we’ll tap more into those influencers to gather more data, photos, blog posts and understand how we can motivate people to buy the products. With ambassadors, we’re utilizing their tremendous talents to improve our sales tactics. We also free up there time so they can push their sport forward. We have a strategic way of going about who we want to work with and why we want to work with them. We want customers to see somebody promoting our product and believe the message that the influencer is relaying. What is the conversion you are looking for from social media? The beauty of social media is that, if done right, it’s not a conversion tool. It’s high and middle funnel. We utilize our athletes and influencers for brand awareness and engagement. We want to get the product out in front of the audience and educate them about each product through influencer’s customers trust. Our role is not to create the experience, it’s to document it. How do past results factor into current marketing strategies? Every department of every retail organization should be collecting as much data as possible. That being said, we have industrial designers with a passion for the outdoors-yes we look at the best and worst reviews-but at the end of the day we are looking for a user to put the backpack on and know it has the right features. We begin with ourselves, overlay with customer data, test and refine, remain humble and constantly move forward. As a SMS, I take feedback to product development and tell them, “Take this review at face value”. Yes, customer feedback has to be taken seriously and at the same time with a grain of salt. What kinds of trends do you see developing in e-commerce for 2019? Facebook and Instagram are becoming bigger players in the space. There are going to be a lot more purchases made from mobile devices and social in general. With Instagram’s feature to tag a product’s buy now page, there’s going to be a different interaction. I’m excited to see where that goes next year. If we can understand how a customer chooses to go through the different touch points of Osprey, I believe we’ll be successful. We also have a two way street now, we can just post an image and have instant feedback from thousands of voices that wasn’t available before. We look at e-commerce as a sales tool but also a learning vehicle. How are you tracking your customer journey? We’re trying to figure out how to capture add to cart consumers and convert them as an end goal. It’s about understanding top, middle and bottom funnel relationships and the difference between the three. We have to target adds to the right customer in the right place of the customer journey. How do you tackle different outdoor verticals? We’ve created personas and we also have employees who do a lot of everything. For example, I’m a hiker, mountain biker, snowboarder, and backpacker-so I understand who those people are and what their personas are. The development is a methodology of looking at the individual trades and then apply those to how we develop our products and marketing messages. Resources mentioned in the Podcast: Osprey’s Pack Finder Osprey on Facebook Osprey on Instagram Osprey’s Website Contact Kamie and Rob at: Kamie on LinkedIN Rob on LinkedIN
Mike Pfotenhauer is the Founder of Osprey Packs, which creates innovative, high performance gear that reflects a love of adventure and devotion to the outdoors. With the help of his mother, Mike learned to sew, and created his first backpack at the age of 16. As a young entrepreneur in Santa Cruz, California, Mike opened a retail shop in the front of his rented house where backpackers and travelers – drawn by word of mouth – came to get measured for his custom-fitted, made-to-order packs. Each pack was constructed by Mike himself over the course of several days. To these avid travelers, the legendary packs were well worth the wait for one key reason: Mike’s obsession with the perfect fit, a trait originating from his study of the human body through his pursuit of art in college. On this episode, we learn how Mike's childhood shaped his love for the outdoors and how his devotion to “the perfect fit” has turned Osprey into a leading outdoor brand. This podcast is produced by Force Media.
Layne Rigney, the President of Osprey, speaks about his focus on alignment and core values within the company and his passion for working with transitioning veterans. As a global company, Layne notes the shift he’s seeing in consumer trends and brand loyalty. Listen in to learn from Layne’s decisions in the present day, and when he was the President of CamelBak. Key Takeaways [2:23] In his new role at Osprey, the first thing Layne did was focus on bringing back alignment within the company. He did this by getting clear with his team on the values and vision. [5:02] When Layne came on to the team he led workshops at the facilities located in Utah, Vietnam and Colorado. They turned the business inside out and figured out how to tap into people’s efforts to bring their vision to life. [7:17] Layne touches upon why he finds working with veterans so satisfying. He feels they are an underutilized talent pool, and during his time at CamelBak, he saw the many gifts this group had to offer. Now Osprey sponsors programs that help veterans transition into the workforce. The Skip Yowell Future Leadership Academy and the River Leaders Trip are both examples of a commitment to this community. [12:49] Layne cites the challenges of operating a multi-channel distribution in a global market less about the company and more about technology changing at a rapid pace. [14:57] Leaders have to take the best interest of their team and run with it in that direction rather than only abiding by industry trends and what the masses are doing. [18:46] People are now seeking a relationship with their brands, and base a lot of their purchases on what the company culture is like, where they spend their discretionary funds and the company’s creed. [19:35] Layne about recruiting and hiring people smarter than the leader. It was a journey for both the business and himself and was an exercise in letting go and relaxing into his own empowerment. [24:38] Layne likes to set a safe and open environment within Osprey where his employees can feel comfortable to share their own ideas about what has also worked in the past, and what may work in the future. [33:46] The identification, acquisition and nurturing of talent is a challenge Layne takes very seriously. [36:42] Layne is committed to spending more time understanding finance and how it changes businesses. He also is looking forward to engaging with the outdoors and the users of the product. Website: osprey.com Instagram: @ospreypacks Twitter: @OspreyPacks Facebook: Ospreypacks Quotable Quotes “You join a business like this because you believe in the product.” Veterans are a talent reservoir You have to forge your own path more than ever before. “Figuring out how to be patriotic within a global brand can be a challenge.” It takes courage to hire smart people Build the collective IQ and distribute it! “Your job as a leader is to basically get people to run through a wall for you.” “People can smell a fake.” “Don’t ask a question to make a point.” Bio Layne M. Rigney is an effective and strategic executive leader with proven experience in global product, sales and business growth as demonstrated by his success leading teams for world class consumer products brands like Osprey, CamelBak, PowerBar/Nestlé USA, and RockShox Inc. Prior to joining Osprey Packs in 2016, Rigney served as President of CamelBak the $180M global hydration brand. Rigney led the executive team responsible for Sales, Marketing, Product Development, Finance, Operations, and Human Resources. Under his leadership, the sales team successfully increased distribution in highly disparate distribution channels including specialty, online, mass and military outlets. He was instrumental in guiding product and marketing teams to develop differentiated product offerings and marketing strategies to increase revenue world wide. He is a firm believer in organizational alignment and accountability. Before joining CamelBak in 2005, Rigney led Franklin Resource Group as Vice President and General Manager of the retail training, merchandising, and execution consulting firm. During his tenure, he led the restructuring and rebranding of the company, acquired new national accounts and grew average revenue per client over 15%. Recognized for his experience in sales restructuring and growth, Rigney was hired by the founder of PowerBar to reorganize its underperforming Sporting Goods Division. In his first year, Rigney reversed a three-year decline and increased revenues by 22%. Rigney began his career with RockShox in 1992, where he held various positions of increasing responsibility with the creator of modern suspension sys tems for bicycles. An industry thought-leader, Rigney serves on the board of Camber Outdoors and the Outdoor Industry Association. Books Mentioned in this Episode Steve Jobs by Walter Isaacson
This is MtnMeister's annual episode about Big City Mountaineers’ Summit for Someone program, where passionate climbers can ascend their dream peak and raise money for charity in the process. On these trips, I bring a portable recording device with me while I try to climb a mountain that’s outside of my comfort zone. Summit for Someone is the fundraising arm of Big City Mountaineers. Similar to how marathon or cycling fundraisers work, hiking and climbing enthusiasts can take on a big physical challenge and raise money for an organization that aligns itself with the challenge. In this case, outdoors enthusiasts are raising money to give underserved urban youth the opportunity to discover the outdoors and learn critical life skills along the way. This year was an especially exciting trip for MtnMeister. We invited invited listeners of the podcast to join the climb - all of them had to fundraise $4,000, physically train to climb the Grand, and be open to spending 4 days climbing with people they have never met before. We also had a professional photographer, Chris Shane, and a designer/illustrator, Adam Danielson join to visually document the trip. In this episode, you’ll learn more about Big City Mountaineers and hear from one of the program participants, Kim, about how BCM has had an impact on her. Then you’ll hear about our experience climbing the Grand Teton with Jackson Hole Mountain Guides. Finally, we’ll wrap things up with how you can do your own Summit for Someone climb. Special thanks to: Osprey Packs for providing our climbers with the Variant 52L pack. American Alpine Club for their support of MtnMeister. Former host of MtnMeister Russell Wilcox. Save up to 50% on solar installation with Do-It-With at https://www.diwhome.com/ or email Russell at rwilcox@diwhome.com Jackson Hole Mountain Guides for keeping us safe. We highly recommend our guides for your next adventure: Nate Opp, Michael Wachs, Jacob Schmitz