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Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you're not alone. This week, we're sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO. For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G's best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you're capable of. What you will learn in this episode with Pete Carter: How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs
Enjoy this replay from June 23, 2024, with friend of the house Dr. Pete Carter. How easily the church can become familiarized with the miracle of salvation. Don't miss this powerful message celebrating the transformation from death to life that every believer in Jesus undergoes.
Afgelopen zondag was Pete Carter uit Eastgate (UK) te gast en sprak over de kracht van eenheid. In Efeze 4 spreekt Paulus over de eenheid in de gemeente en hoe die tot stand komt. Hij roept ons op om die eenheid in geest te bewaken en koesteren. Elke zondag zenden wij onze diensten live uit via YouTube om 10 uur. We zien er naar uit om samen met jou God te aanbidden en God koninkrijk op aarde te zien. Wil je Shelter Haarlem ondersteunen met een gift of bijdragen? https://www.shelter-haarlem.nl/geven/ Blijf verbonden: Instagram | https://www.instagram.com/shelterhaarlem Facebook | https://www.facebook.com/shelterhaarlem Website | https://www.shelter-haarlem.nl/ Abonneer je op onze laatste video's https://www.youtube.com/shelterhaarlem
Andy Peck talks to Dr Pete Carter, senior leader of Eastgate Church, Gravesend, Kent about his new book, 'Faith: discovering and using the resources of heaven'. They talk of his own journey from atheism into faith, serving as a GP and co-leading a church that is now known as a gathering place for those who want to know more of God. They also talk about how the River Thames provides a great metaphor for our spiritual journey The Profile is brought to you by Premier Christianity, the UK's leading Christian magazine Subscribe now from $1/month
Andy Peck talks to Dr Pete Carter, senior leader at Eastgate Church, Gravesend and founder of Heaven in Healthcare. They look at how his role as a medical doctor helpfully explains how authority works and why every believer can use their God given authority in the church and the world, including in the medical profession. The Profile is brought to you by Premier Christianity, the UK's leading Christian magazine Subscribe now from $1/month
Enjoy this replay from February 19, 2023 with Special Guest, Dr. Pete Carter, who has a profound ministry called Heaven in Healthcare with the mission of bringing the Kingdom of heaven into the healthcare industry.
Enjoy this replay from February 18, 2023 with Special Guest, Dr. Pete Carter, who has a profound ministry called Heaven in Healthcare with the mission of bringing the Kingdom of heaven into the healthcare industry.
Pete Carter, Kim Carter and Paul Bungay share stories of a recent prophetic experience in which God confirmed Eastgate's calling to be an apostolic resource centre.
Pete Carter and Dave Foggon share stories of a recent prophetic experience in which God confirmed Eastgate's calling to be an apostolic resource centre.
Pete Carter, voorganger van Eastgate, een kerk uit Londen, neemt je in deze boodschap mee in het verhaal van Lazarus. Het verhaal van de opwekking van Lazarus geeft ons veel inzicht in hoe we mensen kunnen helpen in te stappen in alle vrijheid die God voor ons heeft klaarliggen.
Pete Carter – Pete joined us this week
In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it's like working with Mark Cuban, and why clogged sewer lines won't slow them down.
Season 3, Episode 38. Chuck and Chris welcome Pete Carter back for his story of the founding of the American Society for Surgery of the Hand. Pete shared this story years ago at the annual meeting of the ASSH and retells it here for us. A politician, a general, and a duck hunter.Subscribe to our newsletter: https://wustl.us6.list-manage.com/subscribe?u=c6fe13919f69cbe248767c4e8&id=10e0c1dd85Please complete NEW Survey: https://forms.office.com/Pages/ResponsePage.aspx?id=taPMTM1xbU6XS02b65bG1s4ZpoRI9wlPhXnSF2MnEXxURVRNVDNBMEVSMU1CWFpIQVA4SEtMTFcyMS4uAs always, thanks to @iampetermartin for the amazing introduction and conclusion music.theupperhandpodcast.wustl.edu.
Season 3, Episode 37. Chuck and Chris welcome Pete Carter to discuss and introduce the next episode. In this episode, we introduce Pete and discuss some his personal story and how his interest in the founding of the ASSH developed.Subscribe to our newsletter: https://wustl.us6.list-manage.com/subscribe?u=c6fe13919f69cbe248767c4e8&id=10e0c1dd85Please complete NEW Survey: https://forms.office.com/Pages/ResponsePage.aspx?id=taPMTM1xbU6XS02b65bG1s4ZpoRI9wlPhXnSF2MnEXxURVRNVDNBMEVSMU1CWFpIQVA4SEtMTFcyMS4uAs always, thanks to @iampetermartin for the amazing introduction and conclusion music.theupperhandpodcast.wustl.edu.
If I'm not healed is it because I don't have enough faith? Does healing require medical verification before we can conclude that it's really happened? How do we know when we are walking in faith or compulsion? Is it ever OK to stop taking medication? In this episode, Dr Pete Carter is joined by Dave Foggon from the Eastgate leadership team, as they explore the often delicate subject of how to determine if you are healed or not. Instead of offering prescriptive answers, Dave and Pete share biblical truths, testimonies and insights that will help you to walk out your own journey of faith.
In episode 2 of the How To Live Well podcast, Dr Pete Carter is joined by Patrick Nyamangunda – a kidney transplant patient with an extraordinary story of both medical excellence and logic-defying faith. Through his story, Patrick highlights both the critical role that modern healthcare plays in today's world and the importance of intimately knowing the voice of the Father who can do more than we can ask or imagine.
Enjoy this replay of our March 12, 2022 service. With special guest Dr. Pete Carter, medical doctor and pastor from England. Dr. Pete and friends share with us about how heaven can be apart of Healthcare. LIKE and SUBSCRIBE For more information about our church go to bethelatx.com
Enjoy this replay of our March 13, 2022 service with Dr. Pete Carter (medical doctor and pastor). Is your river polluted? Holy Spirit inside of us is a pure river. How can we see the fulness of life that we can bring and do we obstruct that flow in any way? LIKE and SUBSCRIBE For more information about our church got to bethelatx.com
Beluister de boodschap van Pete Carter van de Eastgate kerk in Engeland. Hij sprak afgelopen zondag in Shelter Haarlem en sprak over Gods kracht in actie.
Jesus our model of humanity relating to God. Pete Carter talks about the challenge of only doing what the father is doing; we need to learn from the example of Jesus.
Pete Carter brings us this week's sermon. In 2 Corinthians 4 we read the promise of God's rewards outweighing suffering that we go through. We will be witnesses of God's Power and love.
Pete Carter is a Jack of all trades. One of which is having been friends with me for…Jesus…20 years? More?? He's an incredible photographer, the best Michael Jackson impersonator on the planet, the creator of the Ghoul Master Show at Six Flags, a director, producer, writer, makeup artist, video editor, and choreographer. He's got endless stories of crashing celeb outings and meeting them, one in which where he meets MJ himself and gets him to sign his back. Which he had immediately tattooed, and shows off on the show. Oh yeah, he's also recently started his own religion. Tune in to this one guys, it's a blast! Enjoy!
Dr. Pete Carter looks at how we understand equality as Christians, and how it works out in male-female roles, racial tensions and the welcoming of those from the LGBTQ ‘community'.
Leadership carries a degree of authority but Jesus taught that it was a different kind to that wielded by non believers. Dr Pete Carter, a medical doctor and a church leader at Eastgate Church, Gravesend explains how you can understand the kind of authority you have in Christ.
Pete Carter brings us this week's sermon from Eastgate.
Pete Carter brings us this weeks message on heavenly authority.
In this edition, Dr John Greenall discusses with Dr Pete Carter of Heaven in Healthcare a diverse range of topics about health, healing, and how our understanding of heaven and what it means to be whole in Christ affects our attitudes towards medicine, miracles and God's healing in our lives. We also talk about disappointment when fervent prayers for healing seem not to be answered, and about how prayer can be offered as a complementary therapy on the NHS!Support the show (https://cmf.li/Give)
We hear from Pete and Julian as they chat everything from Prophets to Apostleship and more.
Just in time for Halloween.. the man of many faces... creator of Ghoulmaster, professional Michael Jackson impersonator (with MJs actual autograph tattooed on to his back!), a photographer, a director, and leader of his own quirky cult, Pete Carter! Tune in for the live video podcast with live interactive chat every Friday at 6pm PST / 9pm EST on YouTube, Twitch, & Facebook!
John Cowan interviews author Pete Carter.
Andrew Mack from Fishing.Evike.com shared with us some of his secrets for local trout fishing. Cabo Greg Arizpe from Land’s End Charters updated us on the fishing conditions off of Cabo san Lucas. Pete Carter & Fred Spencer from Reckless Rodent told us about how they'e gone about designing these most successful line of top water baits. Dwayne Patenaude from the San Diego Anglers reported on the results of the 2020 San Diego bay Bass Open
Pete talks about living in freedom
A message of encouragement to Hillside Church after a week of ministering at the Leaders' Advance and Heaven in Healthcare conferences. - A message by Pete Carter, the leader of Eastgate Church in the UK. Connect with us Website : www.hillside.org.za Instagram : www.instagram.com/wearehillside Facebook : www.facebook.com/wearehillside Email : info@hillside.org.za
Host Deardra Shuler talks with creator, producer and director, Darrin Ross, who will be celebrating the 10th Anniversary of his spectacular show in tribute to Michael Jackson 10 years after his passing. The Tribute show will be at Lehman Center for the Performing Arts in the Bronx, Saturday, May 25 at 8pm. Darrin Ross has been producing and engineering songs since 1984. He worked with Jam On Productions, producing hit songs “Jam On It,” “Push the Button,” “Destination Earth” etc. He later created his own record company with Keith Davis wherein they started a group called The Roots. He worked with Rennie Harris Pure Movement as the Executive Director and co-collaborator, creating music and lighting. He worked on Rome and Jewels, a hip hop version of Romeo and Juliet resulting in Ross winning a Bessie Award for Sound Design and Composition. Darrin created his current show Invincible: A Glorious Tribute to Michael Jackson in 2009, right after Jackson died. Ross searched all over the world to find people that could sing and dance like Michael and worked closely with them to perfect his vision of a one of a kind spectacular tribute show that truly captures the essence of Michael Jackson. Tickets for INVINCIBLE can be purchased by calling the Lehman Center box office at 718-960-8833 or through online access at www.LehmanCenter.org.
A special guest speaker, Dr. Pete Carter is a former GP and now leads Eastgate church in Kent shares about his passion for supernatural healing.
Session 2 of the Healing & Heaven in Heathcare Conference. Dr. Pete Carter shares about "Testimonies & Overcoming Resistance".
Session 4 of the Healing & Heaven in Heathcare Conference. Dr. Pete Carter shares about "Growing in Faith".
Session 1 of the Healing & Heaven in Heathcare Conference. Dr. Pete Carter shares about "Connection to Jesus".
Session 3 of the Healing & Heaven in Heathcare Conference. Dr. Pete Carter shares about "Compassion".
Pete Carter, the senior leader of Eastgate Church, and former GP on Heaven in Healthcare, and how God is at work in the Health Service.
This last weekend, we hosted the Heaven in Healthcare conference which was fantastic and Pete Carter, with his family, ministered to us in the service. We also hear some testimonies from the conference. - A message by Pete & David Carter.
As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Pete Carter who, as marketing director at Procter & Gamble, heads up the Pantene business. Carter talks in detail about Pantene’s “#DadDo” campaign. The 2016 campaign was unveiled, somewhat unconventionally, leading up to and during Super Bowl 50 (the league eschewed the use of a Roman numerals that year to highlight the game’s golden anniversary). The campaign utilized a series of how-to videos and in-store activations before culminating in a 30-second spot that did not air during the game. Carter describes it as a Super Bowl spot without the Super Bowl buy. One aspect of the campaign Carter touches on is that they knew they had a powerful idea but were faced with logistical challenges in getting it in front of people during the advertising industry’s highest-profile extravaganza. Ultimately, Carter and Pantene went for it. Carter summed up how they arrived at their decision: “You know what? We’re going to do this…we’re just going to find a different way.” They did find a way, and it paid off big. The “#DadDo” campaign took home a 2017 Effie. Highlights from this week’s “Marketing Today” podcast include: A natural fit: An overview of Pantene’s “#DadDo” campaign. (1:53) Basing decisions on judgment, not data. (8:57) Carter defines marketing effectiveness: “When the consumer chooses our brand in preference to others. In other words: purchase.” (10:51) “Getting people to turn toward our brand.” (14:11) “I love creative people, and the way they think,” says Carter. (17:07) An ongoing marketing challenge: “We have been susceptible to the shiny, new object.” (22:55) Support the show.
(Apologies for the less than perfect audio quality - this was recorded on a portable recorder!)
Listen to Pete Carter's message on the Friday Night session of Dwell '16.
We had our amazing friend Pete Carter visit from North Kent Community Church taking about the power of the common dream and giving hope and vision to the church.
Deardra Shuler interviews Darrin Ross producer of Invincible: A Glorious Tribute to Michael Jackson and LaValle Smith, Jr. who worked with Michael Jackson over the years as a dancer and choreographer of several of the Michael Jackson tours like Badd, History and Dangerous. He appeared on the concert tours of The Rolling Stones, Beyonce, Diana Ross and Janet Jackson's Rhythm Nation Tour. Invincible is appearing at New Jersey Performing Arts Center (NJPAC) at 8;00 p.m. on Saturday, June 13. The show, nothing short of a extravaganza, features dancers, Jackson's songs, videos, light show, and two look alike impersonators, Pete Carter (dancing Michael) and Jeffrey Perez (concert Michael). Invincible Producer and Director, Darrin Ross is the recipient of a 2001 New York Dance & Performance Award (BESSIE) for his music composition for Rome & Jewels. Mr. Ross has worked with and established many artists in the industry such as Freeway, PM Dawn, Newcleus, Doug E. Fresh, King Britt, Zhane, Jungle Brothers, Kim Waters, Todd Terry, the Roots, Bahamadia, Victor Duplaix, and more. Fans can obtain tickets by calling the NJPAC box office at 888-GO NJPAC (466-5722) or can go on line at www.njpac.org. Also through www.Ticketmaster.com
The pastors at North Kent Community Church on how their churches merged in the light of exciting revelation.
We had our amazing friend Pete Carter visit from North Kent Community Church taking about the power of the common […]