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This week on Two Parents & A Podcast, we go DEEP on the US maternity leave problem (did you know in 1919, 37 out of 38 industrialized nations adopted 14 weeks of paid leave… and the US was the ONE that held out?! And 100 years later, 1 in 4 American moms will go back to work within 2 weeks of giving birth?!). We learned SO much prepping for this episode & we're excited to figure out what we can do about this. Before we get into that, we start with Harrison's potentially fake World Cup jersey from an Instagram ad (also the CRAZY way he brought up this topic), Alex's mahjong charity event for the Jeremiah Program, and a new idea we're floating: living abroad for a year in 2028?! (Alex is NOT here for hypotheticals). Plus, the #1 unexpected change going from 1 to 2 kids (the CAR is officially a 9 out of 10 in messiness) and the listener Q we've been thinking about all week: how does your heart grow for baby #2?!
The guys all say yes to something!
Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube's real impact by roughly 70% — and that the brands leaning in right now are about to widen the gap on everyone still dabbling.This one goes deep: incrementality testing, omnichannel attribution, creative frameworks, and why your Meta winners almost certainly won't survive on YouTube.Inside the episode:Why a 1.0 in-platform ROAS on YouTube is probably a 3.4 in reality — and the 190-test incrementality study behind that numberHow Arctic drove a 25% Walmart sales lift (and 230% branded search lift) by running YouTube in select markets — measured scientifically against matched control marketsThe three creative types that actually work on YouTube: hero/brand films, single-creator UGC, and the specific criteria your Meta winners need to meet before you bother testing themHow to diagnose a broken YouTube ad using just three metrics: view rate, click-through rate, and average watch time per impression — and what each one tells you to fixWhy campaign structure for retail lift looks completely different than for D2C sales — and how to set up for both at once—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—Chapters:[0:00] Introduction: Why Most Brands Still Suck at YouTube[1:51] Audience Poll: Who's Actually Winning on YouTube?[3:15] The Core Problem: Bringing a Meta Mindset to YouTube[4:05] YouTube as Trust: Creators, TV, and Time Spent[8:14] Incrementality 101: Measuring the Real Impact of Your Ads[11:22] How Incremental Is YouTube? The 3.4x ROAS Reality[15:28] Going Omnichannel: Using YouTube to Drive Retail and Amazon Sales[19:13] Arctic Case Study: Measuring YouTube's Impact on Walmart Sales[24:09] Creative Diversity: The Essential Elements of a YouTube Ad[27:16] Creative Breakdown: Single Influencer, Hero, and Mashup Ad Examples[38:05] Creative Story Arc: How to Hook Viewers and Drive Action[40:24] Creative Feedback Loops: What Data to Watch and Why[46:09] Campaign Structure: How to Buy Media Based on Your Goals[51:56] Measure, Model, Maximize: The Trifecta of YouTube Measurement—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
No Braincast 633, Carlos Merigo, Cris Dias, Hiago Vinícius, Ken Fujioka e Bia Fiorotto discutem a Bro Tax: o pedágio simbólico que transforma produtos comuns em objetos aceitáveis para homens inseguros com cuidado, higiene, saúde ou prazer. O papo passa por Liquid Death, a água com estética de caveira e atitude; pela brasileira Dane-se; pelos lenços umedecidos “de homem” da Dude Wipes; pelo Man Cereal, cereal com proteína, creatina e slogan sobre “recuperar as bolas”; e por marcas que transformam sabonete, maquiagem, protetor solar, barba, skincare e até café da manhã em performance de masculinidade. A pergunta é: isso é branding brilhante, diferenciação em categorias sem graça ou só mais um jeito de vender insegurança masculina em embalagem preta fosca? Também tem Qual é a Boa com documentários sobre Paul McCartney e Martin Scorsese, podcast sobre Palmares, ciência, Cinemático, Love Cabaré, Liderança Subversiva e Momento Faustão. 04:58 PAUTA 07:59 Água com atitude 12:46 Da Pink Tax à Bro Tax 14:23 Exemplos Dude Wipes e Man Cereal 16:29 Challenger brands e exageros 19:37 Protetor solar Slather 22:04 Masculinidade frágil e consumo 26:23 Produtos masculinos na prática 32:24 Economia da atenção 33:04 Marca desafiante vira líder 34:54 Warpaint e maquiagem masculina 37:16 Insegurança como negócio 37:56 Pressão estética nos homens 39:53 Água premium e luxo 41:34 Identidade e códigos de gênero 42:53 Axe Click e propaganda datada 46:41 Campanhas masculinas que funcionam 48:10 Restaurantes com atitude 49:38 Barbearias e experiência forçada 52:10 Ritual de loja e constrangimento 54:16 Storytelling demais nas marcas 56:08 Masculinidade simples e básica 01:03:13 QUAL É A BOA 01:03:55 Documentário Paul McCartney 01:06:15 Mr Scorsese na Apple 01:09:15 Cupom IA em Curso 01:12:14 Podcast Vida Palmarina 01:17:08 Bluey e Paternidade 01:18:24 Naruhodo com Paleontóloga 01:22:17 Rooster na HBO 01:25:31 Magic Love Cabaré 01:29:32 Podcast Liderança Subversiva 01:32:00 Momento Faustão 01:33:57 Confundindo Cris Dias 01:38:42 Despedida e Beijos -- ✳️ TORNE-SE MEMBRO DO B9 E GANHE BENEFÍCIOS: Braincast secreto; grupo de assinantes no Telegram; e episódios sem anúncios!
This week on Two Parents & A Podcast, we are deep in the weeds of toddler social skills, specifically: how to actually teach a toddler to share and the power of modeling behavior for toddlers because… they are watching (and copying) EVERYTHING. Then we recap Mother's Day (the four of us at the coffee shop, my protein pancakes at The Well, and then our chaotic visit to a new store in Austin (s/o to Tiffany the most patient employee in the store, we love you). Plus, Harrison's Father's Day request (NO gifts (how many times has he said this on the pod until Alex listens lol)) and a little 2 under 2 update because Tate is more and more OBSESSED with Rocky everyday and we genuinely did not expect this
Episode 400! Congratulations to Murph, AP and everyone at the Just Go Bike Podcast!! And THANK YOU for continuing to be a listener, maybe even a fan! On today's episode we ‘flush' out a topic that everyone has to do but not everyone discusses: bathroom breaks. The KYBO takes center stage today and Tim from Dude Wipes plunges in with toilet tales on how Dude Wipes went from three college guys joking about ‘number 2' to a multi-million dollar personal care brand that makes flushable, biodegradable wipes, wiping over one billion butts….and counting. AND they are coming to RAGBRAI! https://dudewipes.com/ Just Go Bike: ragbrai.com/justgobike/ Registration for RAGBRAI LIII is open! www.ragbrai.com Watch, or listen on our Just Go Bike YouTube channel. www.youtube.com/@JustGoBikePodcast Have a topic for a future episode? Message us at justgobikepodcast@gmail.com.
You never know what to expect when you go into the workplace bathroom. Its one of the many reasons why Jed keeps Dude Wipes on him all the time! See omnystudio.com/listener for privacy information.
You never know what to expect when you go into the workplace bathroom. Its one of the many reasons why Jed keeps Dude Wipes on him all the time!
The latest guest on The PR Week podcast is Bradley Akubuiro, head of the corporate communications practice at Bully Pulpit International and a veteran of companies such as Boeing and United Technologies and organizations such as the Rainbow PUSH Coalition. He talks about crisis communications, and why it often flummoxes organizations, as well as memories of the late Rev. Jesse Jackson. Plus, the biggest marketing and communications news of the week, including Artemis II, and why it was a major opportunity for one brand; Martin Sorrell's thoughts on the state of the industry and holding companies; Publicis Groupe's acquisition of 160over90; and a major account win for Edelman amid executive departures at the firm. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On this week's Modern Retail Podcast, co-hosts Gabi Barkho and Melissa Daniels delve into the vast world of product LTOs, also known as limited-time offers. In the CPG space, these are usually limited-edition flavors or scents that brands drop to create consistent newness. Spring tends to be a big season for LTOs as brands refresh their assortment. And the trend is only getting bigger. Even legacy brands like Peeps are releasing more unique flavors this year, like Rita's-Italian-Ice- and Pop-Tarts-flavored marshmallows. This episode looks at why these limited releases have become a big part of brands' marketing strategy, as they are now a major sales driver. Joining the show this week is Ryan Meegan, co-founder of Dude Wipes, to talk about the ways the brand has grown its customer base through limited-edition and seasonal scents. And the proof is in the numbers. The 2025 seasonal assortment included the fall-themed take on pumpkin spice, Dumpkin Spice, and the winter holiday scent Dingle. About 69% of households that bought these Dude Wipes products were new to the brand, totaling about 150,000 new households. In this week's episode, Meegan discusses: The importance of developing seasonal SKUs that stand out in the stale wipes aisle. How Dude Wipes is now planning annual inventory around these products. How scents that began as seasonal test runs became important revenue drivers for Dude Wipes.
It's important to have those friends in your life that hype you up - your Hype Men, if you will. Also consider the importance of having “Corner Men”, those friends that provide clarity, direction and advice that keeps you moving towards that connected, fulfilling life of your dreams. This week, we're talking all things Corner Men. Oh, and also, Dude Wipes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.radiantbadass.com
REWIND EPISODE: What happens when you stop treating marketing as a transaction and start treating it as a 24/7 conversation? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins the show to break down the "Life Quakes" framework—a strategy for showing up exactly when a consumer needs you most (from potty training to the college dorms). Katelynn shares the raw details of their TikTok Shop success, where top creators are driving six-figure monthly revenues, and explains why they don't look for ROI in the traditional sense when it comes to influencers. Whether you're curious about social listening, building an irreverent brand voice, or how a "Mini Pooper" stunt landed on TMZ, this episode is a masterclass in staying bold, scrappy, and unapologetically authentic.Key Takeaways:// The "Life Quakes" Framework: Identify the 3–4 pivotal transition moments in your consumer's life where your product becomes a necessity, not just a choice.// Community is a One-Man Show: You don't need a massive team to be "always on." DUDE Wipes' community engagement is driven by a single person who treats every mention as an opportunity for connection.// TikTok Shop is a "Test and Learn" Game: Scaling on TikTok Shop requires constant experimentation with affiliate commissions, live shopping agencies, and creator-led content flywheels.// The "Culture Fit" Influencer Filter: Stop looking at engagement rates. Ask: "Would I hire this person to be my right-hand woman or man?" If they don't fit the brand's soul, they won't drive long-term value.// Social Listening as Product R&D: Your next big product innovation or PR win is likely sitting in your DMs or a random mention on a show like Hard Knocks. Move fast, trust your gut, and don't wait for "perfect" data.Connect with Katelynn: LinkedIn____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join the MHH Collective: Join nowGet the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Most people build careers by default, not by design. Collin Strachan chose differently — he left corporate, hit the road, and started a production company that's worked with brands like Dude Wipes and Ridge Wallet. In this episode, you'll learn how he stopped pitching and instead used LinkedIn to create inbound opportunities, why they refuse to negotiate price with clients, and the real tradeoffs of mixing work and play. Topics discussed: Introduction (00:00) From traveling to starting a production company, Every Mile Creative (01:39) Leaving the "safe" job to get back time and freedom (07:48) Why they pivoted to work with non-traditional brands (13:52) Why they don't negotiate pricing and how it filters for better clients (18:01) How to navigate business with your spouse (23:33) Designing his business around a lifestyle (26:27) Building an inbound pipeline through LinkedIn (28:08) What brought you JOY today? (32:58) If you're a writer who wants to take control of your finances, read Mitlin Financial's Write Your Financial Future: A Financial Guide for Authors: https://www.mitlinfinancial.com/insights/blog/write-your-financial-future-a-financial-guide-for-authors/ Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Collin Strachan: LinkedIn: https://www.linkedin.com/in/collinstrachan/ Skool: https://www.skool.com/become-unforgettable/about Website: https://www.alaskaproductioncompany.com/ About Our Guest: I'm Collin, and I run Alaska Production Company with my wife Kendal from a 33-foot Airstream while living off-grid in Alaska with our kids. We've generated over $100M in revenue for brands like DUDE Wipes, Solo Stove, and Ridge Wallet by creating viral ads in extreme Alaska locations. I also run "Become Unforgettable," a LinkedIn coaching community where I teach creators and founders how to use storytelling to grow their presence and generate real revenue Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. This episode was produced by Podcast Boutique https://www.podcastboutique.com
Jeff and Mark open with BP updates including Ben Davis cutting his kneecap to the bone with a chainsaw and Matt Waldron being hospitalized after hemorrhoid surgery, plus an immaculate-grid note that Josh Gibson pitched once and Cool Papa Bell pitched extensively with a winning record. They discuss Mets pitcher Ryan Lambert boosting velocity by eating up to 30 raw eggs a day and debate how baseball phrases dominate everyday language. The main topic covers the Indianapolis Clowns, a Negro American League team that blended high-level play with choreographed comedy (including the “magic circle,” a first baseman on stilts, and barnstorming life under segregation) while still winning, including the 1950 pennant, and featuring a brief 1952 stint by Henry Aaron before the Braves bought his contract for $10,000. They add that the Clowns signed women players like Toni Stone and inspired the film The Bingo Long Traveling All-Stars & Motor Kings, then finish with a 2003 Topps Wax Pack Heroes round featuring players like Hideo Nomo, Alfonso Soriano, Orlando Hudson, Roberto Alomar, Larry Walker, and “Young Bong.” 00:00 Podcast Cold Open 00:54 Ben Davis Chainsaw Massacre 03:41 Dude Wipes and Waldron 05:33 Immaculate Grid Oddities 08:38 Raw Eggs for Velocity 11:28 Baseball Phrases Everywhere 15:16 Meet the Indianapolis Clowns 34:25 Wax Pack Heroes 50:13 Wrap Up And Plugs Connect With Us YouTube: www.youtube.com/@twostrikenoise Twitch: https://www.twitch.tv/twostrikenoise BlueSky: @twostrikenoise.bsky.social Email: twostrikenoise@gmail.com Support a Great Cause: Don't let your common cards collect dust! Donate them to help spark a child's interest in the game at http://commons4kids.org/. #baseballhistory #mlb #baseball #Yankees #RedSox #Cal #BaseballCards #TwoStrikeNoise
The week Snead and Ace go two-wide for a great debate! Join us as we ask would WWE be in a better or worse spot if Vince never sold; if Hangman Page loses and is permanently barred from challenging for the AEW World Championship, does that truly close the door on him as a top babyface protagonist — or would the only viable path back to the title require a heel turn that justifies going back on the stipulation; and does WWE's decision to place DUDE Wipes branding directly onto Dominik Mysterio's ring gear represent a natural evolution of modern sponsorship integration under TKO, or does blending corporate partnerships with character presentation introduce new challenges for maintaining performer identity and audience immersion? It's going to be a fun week here at The Tavern, so to make sure you do not miss anything, go to patreon.com/theturnbuckletavern for all your Tavern needs!
Tonight on Clickbait, Arcand brings you the story of pitcher Matt Waldron, who has unwittingly landed himself a lifetime supply of Dude Wipes.
Braden Herrington and Davie Portman review WWE NXT from February 17th, 2026 headlined by Ethan Page vs Shiloh Hill for the NXT North American Championship!00:00:00 - Intro/Vengeance Day Announcement00:11:15 - RAW Thoughts/Jericho's AEW Contract Frozen00:49:20 - Ronda Rousey vs Gina Carano00:57:00 - NXT ReviewThe show includes:Ethan Page vs Shiloh Hill (NXT North American Championship)Hank & Tank vs The Culling vs The Vanity Project vs OTM (Tag Team Championship Number 1 Contenders Match)Eli Knight vs Elio LeFleur (Men's Speed Championship Tournament Finals)Kelani Jordan vs Lola ViceStand & Deliver still happening? The lads also chat about Monday Night RAW, Ronda Rousey's Netflix fight announcement, Dude Wipes and more!Join our live NXT POST Shows every Tuesday night at YouTube.com/POSTWrestlingFollow more of Davie and Braden's work at Poisonrana.ca, with a weekly show covering everything in the world of wrestling and more!Apple Podcasts: https://podcasts.apple.com/ca/podcast/poisonrana/id1361208631Spotify: https://open.spotify.com/show/1jTsPUNnwHzQHNGj7GIS04Only $5 for “Friend” tier to access all these shows and everything in the back catalogue! Movie reviews, PPV reviews and so much more!!! Patreon.com/PoisonranaThis week on the POISONRANA Patreon and Free Feed:The Champ Is Here #14: Cena's Third WHC Reign (Poisonrana Patreon)POISONRANA LIVE (Poisonrana YouTube & Free Feed)Last week on the POISONRANA Patreon and Free Feed:upYOURS - Kill Bill: Vol. 2 (2004) (Poisonrana Patreon)POISONRANA LIVE: AEW Grand Slam Australia (Poisonrana YouTube & Free Feed)Photo Courtesy: WWEupNXT Theme by: Warren-D, PXCH and Shaheen AbdiSubscribe: https://www.postwrestling.com/subscribeFacebook: https://www.facebook.com/groups/702343790308154Patreon: http://www.patreon.com/PoisonranaYouTube: https://www.youtube.com/@PoisonranaPodDiscuss: https://forum.postwrestling.com#wwe #wwenxt #nxt #wweraw #smackdown #snme #royalrumble #wrestlemania #aew See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This whole episode was one giant botch. But don't let that stop you from listening. This week we talk 3 celebrity deaths, accusing the wrong MJ, Dude Wipes (not a sponsor), and Uncle Dave's AEW, I mean WON end of year awards. Also this week: - News - This week in AEW, TNA, and WWE - Bring it to the Table - This week in the Monday Night Wars - Movies of the week: Calendar Girl/My Girl 2
If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.Eddie is one of the world's leading thinkers on category design. He's a longtime Harvard Business Review contributor, co-founder of Category Pirates (a top Substack you must subscribe to), and has spent decades advising Fortune 100 companies on how to create new categories instead of just fighting for scraps of market share.I've studied Eddie's work obsessively for years because he doesn't just teach marketing - he teaches thinking. AND in this conversation, we jam together (riffing on ideas, building on each other's thoughts) about why everything you've learned in marketing strategy is likely wrong.We talk about K-pop Demon Hunters, how Nespresso and Gillette grew massive categories, and why breakthrough categories don't come from better features or nicer packaging - they come from deeply understanding what outcomes your super consumers are looking for.This episode is PACKED with real-life brand examples: Velveeta, Keurig, Tesla, Spam Musubi, frozen peas, and more. Eddie brings category design to life with stories that will completely change how you think about growing your business.Next Steps: Go find your K-pop moment, your Velveeta insight, your frozen peas problem - that's where exponential growth lives!In This Episode You'll Learn:Why 99% of CPG brands are playing the wrong game - stealing market share vs. growing categories, and why the biggest companies are least likely to create new categoriesBenefits are dead, outcomes are everything - The Velveeta $100M growth story: how solving one super consumer outcome (getting kids to eat greens) unlocked massive growthThe power of super consumers & super geos - Why you should hire your super consumers, and the shocking Cherry Garcia data: 3,000 of 30,000 stores drove 80% of salesLightning strike marketing - How to turn a £60K budget into £600K of impact (the Dude Wipes strategy of keeping 75% of marketing unplanned)Don't be afraid to niche down - Why 99% of experts are wrong when they say you're leaving people behindUseful linksConnect with Eddie Yoon on LinkedIn https://www.linkedin.com/in/eddie-yoon-ewg/Connect with Category Pirates on LinkedIn https://www.linkedin.com/company/category-pirates/https://www.categorypirates.com/https://www.youtube.com/@categorypiratesMentioned in This Episode: Books & Frameworks:Competitive Strategy by Michael PorterSuperconsumers by Eddie YoonClayton Christensen's "Jobs to Be Done" (milkshake example)Byron Sharp (mentioned as conventional wisdom)Mentioned in This Episode: Brands & Case Studies:Gillette (China market expansion)Keurig vs. Starbucks VerismoNespressoVelveetaBen & Jerry's Cherry GarciaSpam & Spam Musubi (Hawaii)TeslaNvidiaK-pop Demon Hunters (Netflix)Dude WipesRogaineRoyal CaninAnheuser-Busch============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
The crew kicks things off in classic “kitchen table” fashion (yes… with an unfortunate shart confession) before shifting into a respectful, meaningful conversation about Honor Guard in the fire service—why it matters, what professionalism looks like, and how departments can build/strengthen their own teams. Along the way: sponsor shoutouts, a moment of silence for two fallen firefighters, and a trick-question flag trivia that gets Matt good.In This EpisodeCold Open: The “Literal Sh*t ShowUnkie admits to a wet fart situation (aka: shart), sparking a round of “we've all been there” stories.Brian loses his appetite mid-conversation.Doug officially welcomes everyone to the literal “shit show” that is the podcast.”Housekeeping & UpdatesPatreon ShoutoutsNew Patreon members welcomed:Ricky BirdBig Bob Penrod (Doug's new nickname for him)B. Stapleton (the crew debates what the “B” stands for—Brandon? Bradley? Bryce? Broseph? Bart?)Merch UpdateMerch is moving: shirts, hoodies, hats, and now embroidered hats are rolling out.Big thanks to everyone who's ordered.Sponsor ShoutoutsUnkie's SeasoningsUnkie will be at Virginia Fire & Expo in Virginia Beach (Feb 19–21)Hanging around heavy hitters like Taylor's Tins, National Fire Radio, and more.Burn BoxThe crew highlights recent box items (hoodie, stickers, mask bag).“If you're on the fence, jump off and get one.”Potential New Sponsor IdeaThe crew makes a strong case for Dude Wipes becoming a sponsor… for obvious reasons.Moment of SilenceThe team honors two recent losses in the fire service:Firefighter Michael Mejia (National City FD) — passed from complications of a severe illness.Firefighter Howard Bennett (60) — fell into the icy Delaware River while inspecting a fireboat at Wiggins Park Marina.Main Topic: Honor Guard in the Fire ServiceThe crew emphasizes Honor Guard as a prestigious, humbling, high-respect role.Doug shares that Honor Guard may be the most important work he does in his career.Doug lays down a core philosophy:Honor Guard should be professional, tactful, and executed quietly.Cadence screaming or making it “about you” defeats the point.Unkie shares frustration with “Marine Corps cadence” style pageantry in civilian settings.Doug's pet peeve: ascots (“Victorian era nonsense”
Big CPG companies have dominated the retail landscape for decades. They've gotten great at R&D, developing the most efficacious products. They know how to build brands, maximize supply chains, and commercialize the heck out of products. But where they've fallen short, small to mid-size brands are picking up the slack. And honestly, they're crushing it. Think poppi, Dude Wipes, Chomps, and any other brand that has been agile and capitalized on consumers trends, turning their companies into hundred million dollar powerhouses. Kaushik Boruah, Head of CPG & Hospitality at LatentView, is an Analytics Whiz who has worked with these big companies, helping them to close these gaps. He joins us on this episode of The Longer Game, where we go deep into the land of opportunity for today's brands. We talk everything from low barrier to entry into the market to how consumers don't always do what they say they will. Grab your blue Lays and let's get jammin'.The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's name is Kaushik Boruah. He is a seasoned data science leader with over a decade of experience specializing in building digital and analytics solutions across the CPG and Hospitality industries. As the Business Head – CPG & Hospitality at LatentView Analytics, he focuses on helping leading organizations gain a competitive advantage by addressing critical business challenges through effective analytics interventions and intelligent data mining techniques.Driven by a passion for leveraging data analytics to solve complex business problems, Kaushik is committed to adding value to organizations by contributing to their growth. He thrives in environments that challenge his expertise and offer opportunities to apply innovative data solutions.You can find them at...Website: https://www.latentview.com/about-us/Find them on LinkedIn: https://www.linkedin.com/in/kaushik-boruah-ab8aa6125/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
a caller opens up about his wife suddenly leaving after a company Christmas party, taking the dog, her passport, and leaving him with more questions than answers. Buy The Bueno Coffee Hoodie here!https://www.inlandentertainment.com/product-page/bueno-coffee-hoodie More Content On Patreon!patreon.com/buenobueno Call Us To Be On The Show!https://docs.google.com/forms/d/e/1FAIpQLSdV8WNMg69TLL4nYttVh_mKAoLRYzRtnCT226InJqh3ixQR5g/viewform Want to send us a gift?PO BOX 311145Fontana, Ca 92331 Follow Us!https://linktr.ee/buenobuenopdc Saul V GomezInstagram - https://www.instagram.com/saulvgomez/Twitter - https://twitter.com/Saulvgomez_Tik Tok - https://www.tiktok.com/@saulvgomez Hans EsquivelInstagram - https://www.instagram.com/hans_esquivel/Tik Tok - https://www.tiktok.com/@hanss444 RexxInstagram - https://www.instagram.com/rexxb/Twitter - https://twitter.com/rexxgodbTik Tok - https://www.tiktok.com/@rexx.b1 Bueno Bueno EP. 18600:00 – Intro02:00 – Taste Salud Sponsor06:30 – Dry January, Drinking, and Strip Club Stories10:45 – Birthdays, Aging, and Inside Jokes14:00 – Dude Wipes, Bathrooms, and Dream Sponsors18:30 – “Savannah” Is the New Karen21:10 – My Wife Took the Dog and Her Passport37:40 – Relationship Ruined by One Comment1:00:10 – We're the other woman in the relationship1:18:00 – When You're Just One Option1:20:15 – Closing the Chapter for Self-Respect1:22:40 – Final Advice: Stop Waiting, Move Forward
“I'm building memories, not sales.” What if everything you thought you knew about creating a consumer brand was wrong?Matt Bertulli and Sean Frank sit down with Sean Riley, Co-Founder and Chief DUDE (CEO) of DUDE Wipes, to discuss how he and his co-founders grew to hundreds of millions in revenue — without relying on traditional ads.From going viral through gorilla marketing to landing a deal with Mark Cuban on Shark Tank to being students of culture, Sean reveals why doing what's fun can be your competitive advantage.Brought to you by Fulfil, the only cloud ERP designed to efficiently scale 8–9 figure DTC brands: https://bit.ly/3pAp2vu
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“Is Chili's Skillet Queso really back for good—or is this just a McRib-style tease?” That's where today's Ben and Skin Show kicks off, as Ben Rogers, Jeff “Skin” Wade, Kevin “KT” Turner, and Krystina Ray dive into the viral return of Chili's iconic appetizer and the hilarious social media exchange that followed. From there, the crew unpacks the genius behind Chili's marketing strategy, speculates on whether this was all a calculated outrage campaign, and debates if skillet queso is powerful enough to send you sprinting to the Korean embassy bathroom floor.But the laughs don't stop there. Skin shares one of the darkest and funniest celebrity stories ever—a jaw-dropping clip from Conan's podcast with Will Arnett.
Fretz reviews Monday Night Raw from November 3/97. The go home show for Survivor Series where DX wear face shields with windshield wipers. Also Stone Cold crosses Ahmed's end zone (phrasing), the Light Heavyweight Title Tournament gets underway and STEVE MUFUGGIN BLACKMAN DEBUTS! Follow Fretz on Blue Sky https://bsky.app/profile/fretzlemania.bsky.socialTwitter: https://x.com/FretzlemaniaBlog: https://fretzlemania.wordpress.com/Instagram: https://www.instagram.com/fretzlemania/linktr.ee/fretzlemaniaFollow WAR on Twitter https://x.com/Addict_WrestleFollow WAR on Instagram https://www.instagram.com/wrestleaddictradioBuy WAR Merch: https://wrestle-addict-radio-shop.fourthwall.comJoin our Discord Server: https://discord.gg/hWUGvp85Wrestle Addict Radio, the cure for the common wrestling podcast
Fretz reviews Monday Night Raw from November 3/97. The go home show for Survivor Series where DX wear face shields with windshield wipers. Also Stone Cold crosses Ahmed's end zone (phrasing), the Light Heavyweight Title Tournament gets underway and STEVE MUFUGGIN BLACKMAN DEBUTS! Follow Fretz on Blue Sky https://bsky.app/profile/fretzlemania.bsky.socialTwitter: https://x.com/FretzlemaniaBlog: https://fretzlemania.wordpress.com/Instagram: https://www.instagram.com/fretzlemania/linktr.ee/fretzlemaniaFollow WAR on Twitter https://x.com/Addict_WrestleFollow WAR on Instagram https://www.instagram.com/wrestleaddictradioBuy WAR Merch: https://wrestle-addict-radio-shop.fourthwall.comJoin our Discord Server: https://discord.gg/hWUGvp85Wrestle Addict Radio, the cure for the common wrestling podcast
Fretz reviews Monday Night Raw from November 3/97. The go home show for Survivor Series where DX wear face shields with windshield wipers. Also Stone Cold crosses Ahmed's end zone (phrasing), the Light Heavyweight Title Tournament gets underway and STEVE MUFUGGIN BLACKMAN DEBUTS! Follow Fretz on Blue Sky https://bsky.app/profile/fretzlemania.bsky.socialTwitter: https://x.com/FretzlemaniaBlog: https://fretzlemania.wordpress.com/Instagram: https://www.instagram.com/fretzlemania/linktr.ee/fretzlemaniaFollow WAR on Twitter https://x.com/Addict_WrestleFollow WAR on Instagram https://www.instagram.com/wrestleaddictradioBuy WAR Merch: https://wrestle-addict-radio-shop.fourthwall.comJoin our Discord Server: https://discord.gg/hWUGvp85Wrestle Addict Radio, the cure for the common wrestling podcast
Dave and Chuck the Freak talk about Princess Day, Dairy Queen rival files for bankruptcy, guy who broke his dong sent a pic, wife got husband birthday card that she didn't read, potato bed hack, old lady leaving church ignored cop directing traffic and hit him with car, shots fired during jewelry store robbery, cop saved from his burning patrol car, loud music to get homeless to leave abandoned grocery store, reporter confronts restaurant about failed inspection, taking things from hotel rooms, doctor fixes cameraman's tremors, Christmas-scented Dude Wipes, player banned for life from NCAA for betting scandal, most hated NFL teams, Lions' sticky note guy, new sexual assault charges for Diddy, Tom Cruise gets award, Timothee Chalamet says Adam Sandler deserves Oscar, Kathy Hilton's house robbed, celebs that came from nothing, man's reaction to being chased by a goat, cop seen driving with his gun on top of car, Heigh Supremacist, flight delayed because guy smoked weed in bathroom, flight delayed after passenger smuggled meat cleaver through security, woman bough husband a look-a-like sex doll, kid stole car and drove home without his mom, guy approached pack of wolves at Yellowstone, photographer rented house on Airbnb and had $35k worth of stuff stolen, woman hears unexplained explosion noises, KFC Thanksgiving chicken dinner with gravy flight, Little Caesars contactless self checkout, and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dave and Chuck the Freak talk about Princess Day, Dairy Queen rival files for bankruptcy, guy who broke his dong sent a pic, wife got husband birthday card that she didn’t read, potato bed hack, old lady leaving church ignored cop directing traffic and hit him with car, shots fired during jewelry store robbery, cop saved from his burning patrol car, loud music to get homeless to leave abandoned grocery store, reporter confronts restaurant about failed inspection, taking things from hotel rooms, doctor fixes cameraman’s tremors, Christmas-scented Dude Wipes, player banned for life from NCAA for betting scandal, most hated NFL teams, Lions’ sticky note guy, new sexual assault charges for Diddy, Tom Cruise gets award, Timothee Chalamet says Adam Sandler deserves Oscar, Kathy Hilton’s house robbed, celebs that came from nothing, man’s reaction to being chased by a goat, cop seen driving with his gun on top of car, Heigh Supremacist, flight delayed because guy smoked weed in bathroom, flight delayed after passenger smuggled meat cleaver through security, woman bough husband a look-a-like sex doll, kid stole car and drove home without his mom, guy approached pack of wolves at Yellowstone, photographer rented house on Airbnb and had $35k worth of stuff stolen, woman hears unexplained explosion noises, KFC Thanksgiving chicken dinner with gravy flight, Little Caesars contactless self checkout, and more!
Will Compton and Taylor Lewan are joined by former NFL star and current FOX analyst Greg Olsen to break down all the action from Week 10 of the NFL season. The Boys and Olsen discuss the New England Patriots’ resurgence and Drake Maye’s rise as a legitimate MVP candidate. Greg also shares his thoughts on the Tush Push, explaining why he loves the play and believes it shouldn’t be banned. The crew debates whether the NFC might actually be stronger than the AFC, and they dive into big storylines around the Seahawks, Rams, and the Dolphins’ upset win over the Bills and Josh Allen. Later, Texas Tech head coach Joey McGuire joins the show to recap the Red Raiders’ incredible season so far — including their big win over BYU, how they’re navigating the transfer portal, and McGuire’s coaching ties with Matt Rhule. Finally, The Boys recap a wild Week 11 in college football, where the ACC may have reshaped the playoff picture. They debate whether Fernando Mendoza or Julian Sayin should be the Heisman frontrunner and break down the Indiana–Ohio State matchup and other key games from the weekend. TIMESTAMPS: 0:00 Open 2:10 Greg Olsen Begins 2:50 Is Mike Vrabel Coach Of The Year? 6:00 Best Team In NFL? 10:10 Rams v Seahawks Next Week 12:25 Packers v Eagles Tonight 14:00 Is It Tough When You’re Calling A Bad Game? 16:20 Panthers v Saints 18:20 Bears v Giants 25:45 Bills v Dolphins 30:45 AFC North Is A Battle 45:35 Titans #1 Pick 48:25 Tier Talk 1:14:41 CFB Begins 1:15:30 ACC is CHAOS 1:21:40 Nebraska v UCLA 1:23:30 Joey McGuire Joins 1:24:00 Game Against BYU 1:26:30 Getting All The Transfer Portal Guys 1:28:35 Jacob Rodriguez Is A STUD 1:31:15 Culture Of The Team 1:33:40 Relationship With Coach Rhule 1:37:15 What Would It Mean To Win A Big 12 Championship? 1:40:18 Indiana v Penn State Connect with a provider at https://ro.co/BUSSIN to find out if prescription Ro Sparks are right for you and receive $15 OFF your first order. For the Best Clean, Pants Down: use DUDE WIPES! Head to DUDEWipes.com or find them at Amazon, Walmart and other Major Retailers. Go to https://www.liquid-iv.com/ and get 20% off your first order with code Bussin at checkout. FanDuel: Sign Up for FanDuel: fanduel.com/bussin Check out FanDuel Promos: https://sportsbook.fanduel.com/promotions Must be 21+ and present in select states (for Kansas, in affiliation with Kansas Star Casino) or 18+ and present in D.C. First online real money wager only. $10 first deposit required. Bonus issued as non-withdrawable bonus bets that expire 7 days after receipt. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG. Call 1-888-789-7777 or visit ccpg.org/chat in Connecticut, or visit mdgamblinghelp.org in Maryland. Hope is here. Visit GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support in Massachusetts or call 1-877-8HOPE-NY or text HOPENY in New York. See omnystudio.com/listener for privacy information.
(00:00) Did They DISCO?!(19:57) Dave Richard is the Fantasy Football Guru for CBSSports.com - He joins the show to help get your team ready for (...)(34:57) Boomer is in some HOT WATER and it's all because or Vigisl(PLEASE be aware timecodes may shift up to a few minutes due to inserted ads)CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardyFor the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston's home for sports!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Bronx was rocking as the Yankees roared back from 6-1 to stun the Blue Jays, with Judge's rocket off the foul pole tying it up and Toronto's blunders sealing their fate. Boomer somehow squeezed in Rangers talk after one of the great Yankee playoff nights, while Dave Sims shilled Dude Wipes on X — apparently for cleaning pens, not posteriors. Jazz Chisholm homered, yawned, and Cam Schlittler's on the hook to back up his mouth tonight. Oh, and in peak “only on our show” fashion — we closed the hour with a reliever boasting 24 siblings and a doctor who delivered twins… with two different dads!
On this week's trip through the Mind of the Meanie, The Blue Meanie and Adam Barnard talk The Frat House skits, Red October, the stomach bug, Damian Priest, Slayer, plus #AskMeanie!Mind of the Meanie is an official Brand Partner of WWE Shop! Click this link here to shop WWE Shop and support your favorite WWE Superstar today: https://wwe-shop.sjv.io/eK26drGet 25% OFF your entire order using promo code MEANIE at GreenRoads.com - Own The Day with Green Roads CBD and Wellness Products!For more information and exclusive updates, follow Mind of the Meanie on Social Media.Website | Facebook | Twitter | InstagramBECOME AN OFFICIAL POD SQUAD MEMBER: www.Patreon.com/mindofthemeanie About The Blue Meanie:Since 1994, Brian Heffron, known to wrestling fans as "The Blue Meanie", has been one of the most fun loving and mischievous characters in wrestling. He's been in ECW, WWE, various independent wrestling promotions and several independent films. He is perhaps best known for his comedy and wrestling parodies with the bWo, KISS, Col. DeMeanie, Sir Meanie, The Fabulous Ones and BlueDust. Now, he meaniesaults into the world of streaming audio, sharing his experiences in and out of the ring as well as his views on the world of professional wrestling and anything else he is passionate about.About Adam Barnard:Adam Barnard is a photographer, podcaster, and an award winning writer from Downingtown, PA. Since 2019, he has hosted Foundation Radio, a weekly podcast series with new episodes every Tuesday, focusing on in depth conversations and interviews. Since 2025, Adam has been a writer, contributor, and interviewer for The Sportster for interviews and live results coverage. Adam brings his unique perspective and incredibly dry sense of humor to Mind of the Meanie each week.Hosts/Executive Producers: The Blue Meanie and Adam BarnardEngineer: Carl PannellExecutive Voice: Sam KreppsIntro music: Swamp CandlesOutro music: ChikaraMusical Accompaniment: EnrichmentA Butts Carlton Media Production. Butts Carlton, Proprietor.Become a supporter of this podcast: https://www.spreaker.com/podcast/mind-of-the-meanie--6219755/support.
What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Granted, it's only one game..... but... what a turd in "Chapel Bill" on Monday night. And of course, his perky girlfriend is gonna catch a lot of heat as this thing circles the drain this year, but something tells me she might actually relish it. Manage your own hype, people! The Giant #43 has been retired! Mike Gundy re-makes a classic. Coaches taking pot shots at each other. Dude Wipes meets the perfect sponsor opportunity. Apple Pay is real money, you guys! Rules for thee, but not for me. Free buses! MORE.....Our Sponsors:* Check out Hims: https://hims.com/CZABE* Check out Indeed: https://indeed.com/CZABEAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Succession star Nicholas Braun was arrested for an alleged DUI. And DUDE Wipes is partnering with The Philadelphia Eagles on their famous tush push.See omnystudio.com/listener for privacy information.
Josh has the Quick Takes today as the Tush Push is officially being sponsored by DUDE Wipes, Wednesday marks the beginning of the Grand Casino Arena era - that and more with Quick Takes!
In this episode, the hosts discuss the recent major trade of Michael Parsons to the Green Bay Packers, its implications for the NFC East, and the Eagles' chances for another Super Bowl. They also cover injury updates for key players, celebrate Saquon Barkley's recognition as the number one player in the NFL, and introduce a new sponsorship for the Eagles' famous Tush Push play. In this episode, the hosts discuss the upcoming Eagles vs. Cowboys game, touching on various topics including the humorous promotion of Dude Wipes at the stadium, the impact of Dak Prescott on the Cowboys' performance, and the Eagles' defensive concerns. Predictions for the game are made, showcasing a mix of optimism and caution as the season kicks off.
Nick Cellini and Chris Dimino talk everything Atlanta Sports, the National Sports picture and the current (and WAY back when) in pop culture! Get the latest and your fill of Atlanta Braves, Georgia Bulldogs, Atlanta Falcons, Atlanta Hawks daily from two "Southern" Yankees daily Mon-Fri from 10a-2p! The 11 o'clock hour is brought to you by TRAJAN WEALTH; Planning for tomorrow starts today. Visit Trajan Wealth dot com to learn more about retirement and state planning ESPN CFB Analyst Dusty Dvoracek joins the show On Campus Braves 2026 schedule is released See omnystudio.com/listener for privacy information.
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On this episode of Christopher Lochhead: Follow Your Different, we sit down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparked by American Eagle's controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades, not just news cycles. In a world obsessed with fleeting attention spans, viral TikToks, and celebrity partnerships, the rules for building a lasting brand have never been more confusing, or more misunderstood. When “attention” has become the trending currency, too many marketers forget the fundamental principles that separate overnight sensations from category-defining legends. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Chasing Attention Versus Owning a Strategic Position Laura Ries doesn't mince words. Right from the start, she asks, “Are we just going out for attention's sake?” In the American Eagle campaign, the retailer had Sydney Sweeney, a star adored by a young demographic. front and center with the tagline “Sydney Sweeney has great jeans.” The resulting hullabaloo proved attention-grabbing, but Laura and Christopher quickly zero in on the flaw: it was a win for Sweeney's personal brand, maybe the category of jeans, but not for American Eagle. Compare this to the iconic Brooke Shields for Calvin Klein moment, seared into pop culture by its taboo-breaking line: “Nothing comes between me and my Calvins.” Everyone still remembers it. And Shields herself, now in her 50s and 60s, gets asked about it to this day. Why did it stick when so many celebrity-driven campaigns fade fast? Laura argues the difference is clear: Calvin Klein tied a provocative moment to a real, ownable positioning idea. It wasn't just attention; it was differentiation, and it transformed the brand. The Leader, the Challenger, and the Power of Contrasts Christopher then adds, “The category king of jeans is Levi Strauss”. If you're not the leader, you can't just market the category; you must establish a well-defined, opposite position. Calvin Klein's campaign worked because it created a contrast in the market: there's an implied competitor, a reason to choose Calvin's over everything else. American Eagle, on the other hand, failed to anchor its campaign in any clear difference or strategic enemy. Christopher asks, “If you're American Eagle, what the fuck are you doing?” To this, they both agree: at the very least, American Eagle, given its patriotic name, should have leaned into American-made authenticity rather than a generic celebrity endorsement disconnected from any unique brand promise. Category Design: The True Differentiator Brands like Dude Wipes and Liquid Death exemplify the playbook for building new categories, and thus, legendary brands. Dude Wipes didn't invent wipes, just as Liquid Death didn't invent water. But they staked out a radically different, memorable position: “Dude” wipes for men, and canned water that resembles a beer or energy drink and brands itself as death to plastics. This isn't attention for attention's sake; it's strategic, memorable, and deeply anchored to a big idea: a core enemy, a new experience, a bold promise. To hear more from Laura Ries and her thoughts on why virality isn't enough to build a legendary brand, download and listen to this episode. Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in S...
Here We Go!!!! Training Camp Is Here... Coach Tomlin, TJ Watt and a guy named Kenny are all rerady to go - The trump South Park is the wildest thing on tv... possibly ever - Cleveland Browns and Dude Wipes might be the perfect combo - SHARK WEEK - Corn Sweat - It's Juice Time - The Price of chocolate keeps going up... We read the Facebook comments - Check in with us... Leave us a talkback message... Listen on iHeartRadio click the little mic and send us a talkback See omnystudio.com/listener for privacy information.
Greg Olsen hops back on the bus for another incredible episode with the boys. From coaching his kids and navigating the wild world of youth sports, to teaming up with Luke Kuechly on the middle school football sidelines, Greg shares hilarious and honest stories about parenting, competition, and dealing with tough parents. He opens up about his broadcasting journey, Tom Brady taking his spot, and whether he'd want his kids to play at "The U." We also get some Cam Newton love, a Bud Light hypothetical, and Greg throws some classic shade at Will. A must-watch for dads, fans, and anyone who grew up in a competitive household. HOWEVER, before the interview we get a full breakdown of Taylor's nightmare travel back from Canada and dive into Donald Trump wanting the Commanders to switch back to the Redskins, Dustin Poirier's final fight, NFLPA drama, and Shemar Stewart's situation with the Bengals. Have a day boys and enjoy this pod! 0:00 Intro2:00 Sherm Forgot To Record9:00 Taylor's Nightmare Trip Back To America28:15 Donald Trump vs Commanders36:36 Shemar Stewart Bengals Holdout41:00 Will Levis Injuries51:00 UFC 318 RECAP1:00:43 NFLPA Scandal1:12:06 GREG OLSEN INTERVIEW STARTS1:12:50 Greg’s Thoughts Of The Shop1:15:20 Coaching His Kids & Managing Expectations1:23:31 High School Sports Are Not What They Used To Be1:35:00 Playing For His Dad1:39:15 Coaching With Luke Kuechly 1:54:09 Dealing With Karen's2:05:40 Pushing His Kids Towards The U?2:15:01 Getting Your Kids Into Sports2:21:15 Tom Brady FOX Sports Broadcasting Drama2:26:42 BUD LIGHT QUESTION2:30:07 Cam Newton Gave Everything He Had Everyday2:34:00 When Greg Talked Shit On Will SUPPORT OUR SPONSORS FanDuel - Sign Up for FanDuel: fanduel.com/bussin Check out FanDuel Promos: https://sportsbook.fanduel.com/promotions Must be 21+ and present in select states (for Kansas, in affiliation with Kansas Star Casino) or 18+ and present in D.C. First online real money wager only. $10 first deposit required. Bonus issued as non-withdrawable bonus bets that expire 7 days after receipt. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG. Call 1-888-789-7777 or visit ccpg.org/chat in Connecticut, or visit mdgamblinghelp.org in Maryland. Hope is here. Visit GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support in Massachusetts or call 1- 877-8HOPE-NY or text HOPENY in New York. Dude Wipes: For the Best Clean, Pants Down: use DUDE WIPES! Head to DUDEWipes.com or find them at Amazon, Walmart and other Major Retailers. Phorm Energy: Zero Sugar. Natural Caffeine from Green Tea. Mental Focus. Learn more at https://www.phormenergy.com/ NUTRL: Real Vodka. Real Juice. Real Tasty. Find NÜTRL near you at https://nutrlusa.com/find-product LUCY: Level up your nicotine routine with LUCY Nicotine: visit www.LUCY.co/BUSSIN and use promo code BUSSIN to get 20% off your first order. WARNING: This product contains nicotine. Nicotine is an addictive chemical. Bud Light: Easy to Drink. Easy to Enjoy. Stock up now on Bud Light! https://www.instacart.com/store/brands/bud-light?ic_source=BWTB&ic_campaignid=2025 NotesSee omnystudio.com/listener for privacy information.
Episode 716: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the 6 weird ways to make millions. — Show Notes: (0:00) $1M Twerking Class (5:55) Fecal transplants (12:00) A brief history of butts (15:05) $1B BBLs (20:26) $5B hookup app (31:16) $200M bonus: DUDE Wipes (37:19) How many millionaires from the pod? (47:17) Having it all (50:18) Shaan's reading list (53:28) Wisdom extraction — Links: • OpenBiome - https://openbiome.org/ • Grindr - https://www.grindr.com/ • DUDE Wipes - https://dudewipes.com/ • Tushy - https://hellotushy.com/ • Modern Wisdom - https://www.youtube.com/@ChrisWillx • Save The Cat - https://tinyurl.com/4nwpec6z — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
On this episode of Christopher Lochhead: Follow Your Different, we have a Dude conversation with the chief Dudes of DUDE Wipes to talk about how they wiped their competition and became the leader in their category. This episode is part of the Creator Capitalist Conversations, a mini-series spotlighting real-life legends who have rejected traditional career paths and built lives around what makes them different. These are stories of people who didn't wait to get picked. They picked themselves—and started building careers that pay them to be radically them. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Links Learn more about Dude Wipes! LinkedIn | Dude Wipes We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!
Amy Earnhardt and Dale Earnhardt Jr. are back for another episode of Bless Your ‘Hardt. On today's episode, Amy and Dale talk about their recent trip to Vegas, which left Dale locked out of their hotel room until 5:30 in the morning. Plus, Isla celebrated her 7th birthday this week, Dale is obsessed with Dude Wipes now, and Amy has an embarrassing confession she wants to share. Finally, we introduce two new games, Ask Amy, and the High Rock Drink of the Week!Timestamp:1:08 – High Rock Drink of the Week3:22 – Day Trip to Vegas20:45 – Amy's Embarrassing Confession29:59 – Game – Dream Vacation33:56 – Game – Red Flag, Beige Flag, Green Flag43:48 – Ask Amy High Rock Drink of the Week – Easy Breezy1.5 oz High Rock1.5 oz Cranberry Juice1 oz Grapefruit JuiceGarnish with Grapefruit
Get tickets for Tom's Come Together Tour at https://tomsegura.com/tour Interested in learning more about Mark Cuban's company? Visit http://CostPlusDrugs.com to find out more! SPONSORS: Check out the full lineup and get 15 percent off your first order at https://TRUEWERK.com/ymh. Go to https://shopify.com/momshouse to upgrade your selling today. Secure your online data TODAY by visiting https://ExpressVPN.com/ymh Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using https://dkng.co/mom or through my promo code MOM. This week on Your Mom's House, Robert Smith and Christina P are joined by billionaire entrepreneur and Shark Tank legend Mark Cuban. Tom and Christina are STILL hyped after YMH Live X and recap more of the insanity from that legendary night. Tom next opens the show with an unhinged clip of an old man who hasn't been laid in 30 years, before he brings up his tradition of texting Joe Rogan horrifying death videos. Other highlights include a Hulk Hogan steamer situation, a bizarre Kanye tattoo on an Asian guy, and a deep dive into Charles Manson documentaries. The one and only Mark Cuban joins the pod, and things get real. Mark opens up about selling the Mavericks, what it's like to trade a generational talent like Luka Dončić, and why checking his bank account makes everything better. He spills secret rich guy knowledge (like how money makes ugly people attractive), explains why he's not a yacht guy, and hilariously pitches Tom on buying a private jet. Mark also talks about being a public dad, his love for working, and why he's obsessed with the future. He breaks down Shark Tank—from the dumbest pitches ever to surprising success stories like Dude Wipes—and how he's wrong half the time when investing. The conversation gets even wilder as Mark shares thoughts on hunting Somali pirates, his late-night Twitter beefs, AI, NBA rule changes, and why he's all-in on healthcare reform with http://CostPlusDrugs.com. Don't miss it, Jeans! Your Mom's House Ep. 802 https://tomsegura.com/tour https://christinap.com/ https://store.ymhstudios.com https://www.reddit.com/r/yourmomshousepodcast GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit http://gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit http://ccpg.org (CT) or visit http://www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). 1 per new customer. $5+ first-time bet req. Max. $200 issued as non-withdrawable Bonus Bets that expire in 7 days (168 hours). Stake removed from payout. Terms: http://dkng.co/dk-offer-terms. Ends 3/30/25 at 11:59 PM ET. Pick6 not available everywhere, including, but not limited to NY and CA-ONT (for up-to-date list of jurisdictions please visit pick6.draftkings.com/where-is-pick6-available). Sponsored by DK. Chapters 00:00:00 - Intro 00:03:29 - YMH Live X Still Got Us Hyped 00:10:19 - Opening Clip: Hard Time Getting Hard 00:17:15 - Heavy Reactions 00:21:07 - Deep Diving The Opening Clip 00:24:52 - Clip: A Hulk Hogan Steamer 00:28:33 - Christina P Trashes Meghan M 00:42:48 - Clip: Decent Footjob Review 00:44:49 - Clip: Cool Kanye Tattoo 00:45:39 - Charles Manson 00:53:56 - Mark Cuban Talks Mavs & Luka Doncic 01:00:42 - Secret Rich Guy Stuff 01:08:31 - How To Win At The Sport Of Business 01:14:51 - Dumb Shark Tank Pitches 01:22:33 - Putting Your Kids On The Right Path 01:28:22 - Personal Stuff & Somali Pirates 01:34:31 - AI & The Future Of Podcasts 01:43:01 - Changing The Game 01:47:45 - Mark Cuban's Favorite Things 01:55:47 - Closing Song - "Pussy Glassin" by Lady Money Learn more about your ad choices. Visit megaphone.fm/adchoices
Dude Wipes hit $200M in sales… because they saw an opportunity in 1 stat about toilet paper.Trump is launching America's 1st crypto fund… but markets hated the details (lost #Bromentum)Sponsored Breakups are the new trend in marketing… because passion points = loyalty points.Plus, we got the details on the latest IBO… Jack's Initial Baby Offering.$BTC $ETH $PGWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Sesame Street: The Trojan Horse of TV. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you're obsessed with — From the McDonald's Happy Meal to Birkenstock's sandal to Nintendo's Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.