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The Essential Benefits of Outsourcing Marketing FunctionsIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Stevie Brown, CEO of The Change Starter, a company specializing in outsourced marketing for SMEs. Stevie discusses the challenges entrepreneurs face in managing marketing efforts and the significant advantages of outsourcing these functions to expert teams. She emphasizes her commitment to bringing corporate-level marketing expertise to smaller businesses, helping them clarify their goals and target audience, and implementing bespoke marketing strategies.Stevie and Josh delve into the common misconception that entrepreneurs must manage all aspects of their business, including marketing. Stevie argues that as businesses grow, it becomes crucial to recognize one's limitations and seek external expertise. She highlights the importance of long-term partnerships in marketing, noting that effective marketing is a continuous process requiring ongoing attention and adaptation. Stevie shares insights into the transformative journey clients experience when they engage with The Change Starter, often finding themselves liberated to focus on higher-level strategic initiatives as they trust the marketing team and see results.Stevie introduces her book, "The Care Factor Fix," which explores the disconnect between business owners and marketing providers. She outlines the CARE framework—Commitment, Accountability, Realism, and Engagement—as essential pillars for fostering successful relationships. By focusing on these pillars, businesses can cultivate strong, long-term partnerships with their marketing providers, enhancing the effectiveness of marketing efforts and fostering a collaborative environment. The episode concludes with a powerful message about the importance of thoughtful leadership and leveraging external expertise to drive growth, encouraging listeners to reflect on their marketing practices and implement the CARE framework for better results.About Stevie Brown:Stevie V. Brown is a 20-year marketing industry veteran, author of The CARE Factor Fix™ How to Finally Get Results from Marketing” and CEO of The Change Starter®; a boutique Marketing Consultancy Based in Australia and operating globally in delivering across all aspects of marketing. The Change Starter® specializes in building outsourced marketing teams and marketing systems for medium-sized businesses that make $1- 10 million annually. With her infectious energy, eccentric British humour, and honest, direct approach, Stevie brings a refreshing sense of realism to any audience ready to learn and be challenged.About The Change Starter®:A boutique Marketing Consultancy Based in Australia and operating globally in delivering across all aspects of marketing. The Change Starter® specializes in building outsourced marketing teams and marketing systems for medium-sized businesses that make $1- 10 million annually.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The Change Starter® website athttps://www.thechangestarter.com/Check out The Change Starter® on LinkedIn athttps://au.linkedin.com/company/thechangestarterCheck out Stevie Brown on LinkedIn athttps://au.linkedin.com/in/stevievbrown-outsourced-marketingDon't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from...
Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.This struggle, according to Stevie Brown, CEO and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.Key Takeaways:01:32 What is marketing?02:28 The realities of marketing for small business owners08:08 Client expectations vs reality: How to avoid overpromising11:31 Integrating marketing across all business functions14:36 How to deal with clients who want too much control18:30 Setting up marketing contracts with clients20:50 Contract reviews and renewals23:10 How to help clients set up realistic marketing expectations25:47 The four pillars of the CARE Factor framework32:24 How businesses can prepare for marketing results37:20 Elevating the marketing profession through accountabilityConnect with Stevie V Brown:LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/Website: https://www.thechangestarter.com/ Resources:The Care Factor Fix' book - https://www.thechangestarter.com/the-care-factor-fixMarketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency
After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment. If you want to learn about CMO roles, listen to this episode to the very end. Podcast Highlights: 00:00 Prologue 00:46 Podcast INTRO 00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic 02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?) 05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions? 07:36 Distinctions of CMO roles and responsibilities 13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success. 17:56 What are the benefits of hiring a fractional CMO for small businesses? 22:22 How much investment is it to hire a fractional CMO? 24:27 What does the role of a fractional CMO mean for Anfernee? 30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO? 35:21 Where to connect with Anfernee Chansamooth? 36:32 End Resources: How to learn about fractional CMO, go to - https://theauthenticmarketer.com/services/ Past episode with Stevie Brown https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX Connect with Anfernee Chansamooth: Website - https://theauthenticmarketer.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode Stevie Brown, CEO of The Change Starter, a thriving digital marketing agency. Delve into her entrepreneurial insights, revealing the secrets to business growth and sustainability in the ever-evolving realm of digital marketing. Gain valuable perspectives and lessons from Stevie's experience as she shares the challenges and triumphs that shaped her entrepreneurial path. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here Troy asks our special guest about their journey's start and defining success, their industry reconsideration, and the most challenging phase in business growth. He inquires about their love for small business growth, key habits for owners, and insights on team building, wins, mistakes, and advice. And a snapshot of the final five Grow A Small Business Questions: According to Stevie, the hardest thing in growing a small business is watching your business grow from a tiny seed into something unique to you. Delegating tasks to a team brings its own set of challenges as others may not replicate your efforts exactly. It's a journey of acceptance and leadership. Stevie didn't pick a specific book but emphasised the importance of continuous learning. For business owners keen on personal development, this resonates - growth is a constant process. Stevie recommends top learning resource for personal development is the "Agency Life Podcast" with Claude Higgins, especially valuable for those in the marketing realm. Tailored learning is key, and this podcast might just hold the nuggets you're seeking. In the tech-savvy world, Stevie highlights that the must-have tool for small business growth is Excel and Google Sheets. Don't get bogged down with complex systems; sometimes, a straightforward spreadsheet does wonders. Also, Trello for efficient organisation. Stevie shared that one piece of advice she'd give to herself on day one of starting out in business: "You can do this." Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to. Podcast Highlights: 00:00 Prologue 00:41 Podcast INTRO 00:51 Introduction of the episode and the guest 02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?) 03:47 Commitment on the marketing process from both sides, the business owner and the provider. 05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing) 07:01 Why do business owners have to be realistic about timeframes and budgets? 08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?) 11:21 The wrong marketing mindset and the lack of commitment from business owners. 14:37 Client engagement and marketing strategy at SEO Leverage 17:43 The importance of the on-boarding process. 20:47 In-house marketing versus outsourced marketing, which is better and costs less? 25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts. 29:19 What is the first thing to think about when planning a marketing strategy for your business? 33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?) 39:27 Overnight success is not really overnight, it may take years. 46:33 Recap 42:33 Where to connect with Stevie Brown? 43:39 End Resources: Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix Gift and Bonuses - https://www.thechangestarter.com/podcastgift Connect with Stevie V Brown: Website - https://www.thechangestarter.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Episode Summary: In this episode of Practice Growth HQ I chat with Stevie Brown about all things business marketing! Stevie is a professional Marketer, Coach and Director of The Change Starter®. Originally from the UK, Stevie holds a Master of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner. In this episode Stevie will take you through her four-step model for marketing your business, how to find your practice's point of difference, plus loads more. If you're struggling to get your head around marketing your practice, this episode is for you! What you'll discover: (05:30) Stevie shares her entrepreneurial journey and what it was like doing advertising for major brands in the UK (07:43) Discover why Stevie's early lack of confidence was her biggest business mistake (08:53) Find out about the direct correlation between your confidence and how much money your business makes (10:24) Learn why it's crucial that you know what kind of patients you want to serve before you do any business marketing (15:35) Discover how to find your practice's point of difference (21:52) Learn why it's crucial that your business is findable online (24:54) What are we really talking about when it comes to conversions? It's not necessarily sales! (28:58) Feel like you're annoying people? Why it's critical to have multiple touch points to drive awareness for your business (32:50) Discover why you should provide multiple ways for people to find your business (35:53) The importance of making it as easy as possible for people to book an appointment on your website (39:05) How to build patient loyalty for your practice Plus loads more! Links and Resources: Website: https://www.thechangestarter.com/ Free Gift: https://thechangestarter.com/podcastgift
I HAVE WANTED TO SEE SHEN YUN FOR SO LONG But every time it comes here I'm gone but NOT THIS TIME! If you're not familiar, Shen Yun is a performance of music and dance by a large troupe of performers who want to celebrate China BEFORE the Cultural Revolution. It's spectacular and it's in Denver right now. And lest you think you will enriching the Chinese Communist government, rest easy, this is put on by the Falong Gong folks and they are definitely not communists. I've got Stevie Brown from the Shen Yun organization on today at 12:30 to chat about it. Buy your tickets here, but they are going fast!
We talk with Liz Wluka, Director of Sports Nutrition at UConn, about how athletes fuel their performance—both on the field and in the classroom—with food. She also dispels several nutrition myths bound to help us all make better informed food choices. Plus, former NFL safety-turned-personal trainer Stevie Brown describes his diet as a professional athlete vs. how he eats today. His advice for non-athletes is liberating and encouraging (i.e. “Do the mirror test. . .don't look at the scale.”) And, Bianca Belair peels back the curtain and shares what it's like to be an athlete and a WWE superstar. Guests: Liz Wluka: Director of Sports Nutrition at the University of Connecticut (@FuelingHuskies) Stevie Brown: Former NFL Player, Certified Personal Trainer Bianca Belair: World Wrestling Entertainment (WWE) SmackDown Champion Join the conversation on Facebook, Twitter, Instagram, and email at seasoned@ctpublic.org. This show was produced by Robyn Doyon-Aitken and Catie Talarski. Seasoned is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you get your podcasts. Subscribe and never miss an episode! Support the show: https://www.wnpr.org/donate See omnystudio.com/listener for privacy information.
This week on TBYS, Justin is joined by comedian Stevie Brown. The fellas discuss the feud between #DaBaby & his baby momma Danileigh. How Nike is threatening to end the partnership with #TravisScott. Also the fellas laugh over college times and Justin details how he got into a fraternity fight. Follow Justin Elliott on instagram/twitter instagram.com/justinuncut twitter.com/justinuncut Follow Think Before You Speak on instagram instagram.com/tbyspodcast Follow Stevie Brown on instagram/twitter instagram.com/S3Brown twitter.com/S3Brown
Hosts Marysol Castro and Chef Plum talk with Liz Wluka, Director of Sports Nutrition at UConn, about how athletes fuel their performance—both on the field and in the classroom—with food. She also dispels several nutrition myths bound to help us all make better informed food choices. Plus, former NFL safety-turned-personal trainer Stevie Brown describes his diet as a professional athlete vs. how he eats today. His advice for non-athletes is liberating and encouraging (i.e. "Do the mirror test. . .don't look at the scale.") And, Bianca Belair peels back the curtain and shares what it's like to be an athlete and a WWE superstar. Join the conversation on Facebook, Twitter, Instagram, and email at seasoned@ctpublic.org. Robyn Doyon-Aitken and Catie Talarski produced this show. Guests: Liz Wluka – Director of Sports Nutrition at the University of Connecticut (@FuelingHuskies) Stevie Brown – Former NFL Player, Certified Personal Trainer Bianca Belair – World Wrestling Entertainment (WWE) SmackDown Champion Support the show: https://www.wnpr.org/donate See omnystudio.com/listener for privacy information.
We have Stevie Brown in the show today. Stevie is a Marketing strategist and Professional Coach. She is the owner of The Change Starter, where she helps small business owners with their marketing. Stevie has recently got a master degree in Digital Marketing, and she will share with us the amazing insights that she uncovered with her thesis. In this interview, Clodagh and Stevie cover: Why marketing should be a priority for any business.The most common mistake small business owners make regarding their marketing.Why business owners should invest in marketing.Aligning the goals of the business with the marketing strategy.Get the business owner involved in the marketing efforts.To know more about Stevie, visit her website www.thechangestarter.com
As a former collegiate and professional athlete staying in shape and keeping up with my body was a part of the job description. I had to make weight and be able to perform to my fullest capabilities on the field. My diet and the food I put in my body directly affected both of those. I also grew up with a passion for food and love being in the kitchen and around food. With my athletic background and my passion for food I was able to combine that over my years of playing to create meals to help me achieve my goals. Through trial and error in cooking I learned how to subtract calories out of some of my favorite meals but keep the flavor. Playing days are over however I am still into fitness and taking care of my body. I spent the last year traveling and learning new recipes and flavor profiles to bring back to the kitchen. PhreshPlate was soon born after that. I have brought some of my favorite recipes from my playing days and some of my favorite recipes from my travels. PhreshPlate the food truck will provide great tasting meals that are quick, healthy and convenient for the consumer. PhreshPlate is here to help all those who are interested in reaching their fitness goals or those who are wanting something different from the normal food truck scene.
The boys are back this week with budding comedian Stevie Brown! Stevie drops knowledge regarding politics, social structure and pimpin'. Because in reality, aren't they all the same? We also discuss 9/11, gender wars and good ol masturbation...again. Tune in for a solid episode with some regular dudes on the None Of Our Business Podcast
On this episode we have two show regulars back Former Ny Giant turned chef Stevie Brown and of course Chef Nick Calias, we talk food trends, compare running a multiple restaurant group versus a food truck and of course me scolding poor Forkking Chef. Its round table goodness on this episode of Plumluvfoods.
Its superbowl monday and we are recapping the game with former record setting NY Giant Stevie Brown. Stevie knows all about great food and how important it is. He has started his own business Phreshplate all about clean eating. Stevie is one of the coolest guys in the biz and we love chatting food, beer, and NFL with him.Plus a big announcment from Chef Plum! Follow Stevie @steviebrown_27 and @phreshplate
Tonight Chef Plum is joined by Giants starting saftey and aspiring chef to be Stevie Brown. Stevie is coming off a awful season ending knee injury last year and was cleared just in time to talk food with Chef Plum. We find out some of Chef Stevie's favorite foods, and what he eats while training, also we play quick thoughts on other teams and what team in the NFL has the best Chef that is not the Giants. All that and more Monday night at 10pm!@chef_plum on twitter
Starting safety for the New York Giants, Stevie Brown, is the blockbuster guest on this week's Press Coverage on v2. Join Colan Lamont and Jonathon Moar as they ask Brown all about the Giants' miserable 2013 campaign, the future and Super Bowl in their own back yard.