POPULARITY
34 episodes with seo leverage
11 episodes with seo leverage
4 episodes with seo leverage
2 episodes with seo leverage
2 episodes with seo leverage
2 episodes with seo leverage
2 episodes with seo leverage
In this episode of the SEO Leverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight. Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, and how the SEO Leverage team helped turn things around — fast. Within just three weeks, the site had fully recovered, and from there, it doubled its traffic and increased conversions. But this episode is more than just a recovery story. You'll learn: ✅ How to build a resilient online course business over time ✅ The power of internal linking, user experience, and smart content organization ✅ How Joseph evolved 90 Day Korean into a global membership platform ✅ What most course creators get wrong when scaling ✅ How AI and team feedback shape their content and support systems ✅ Why regular customer interviews became a turning point in product development Whether you're a course creator, marketer, or SEO enthusiast, this conversation is packed with real talk, strategic insights, and behind-the-scenes lessons from a founder who's been through the storm — and came out stronger. Podcast Highlights: 05:59 – 06:30 - We Lost 70% of Our Traffic Overnight Joseph shares the gut-wrenching moment when a Google core update wiped out the majority of 90 Day Korean's traffic — a situation many online businesses fear. It instantly raises the stakes and gives the conversation emotional depth and urgency. 07:10 – 08:27 - The SEO Recovery That Took Just 3 Weeks After connecting with Gert, Joseph implemented a focused SEO action plan and fully recovered rankings in just three weeks. This segment shows the real-world power of expert SEO, structured workflows, and quick execution. 09:53 – 11:50 - The Power of Internal Linking and Content Cleanup Joseph and Gert unpack how rethinking internal linking and removing redundant pages helped clarify the site's structure — improving both SEO and user experience. It's a golden nugget for content-heavy websites. 36:43 – 38:16 - Why Customer Interviews Changed the Game Joseph reveals how regularly talking to customers uncovered gaps in the product and guided critical improvements. This is a practical, often-overlooked growth tactic for course creators and SaaS founders. 27:22 – 30:19 - Adopting an AI-First Mindset (Without Losing the Human Touch) Joseph discusses how his team uses AI for support, content structure, and message clarity — while still relying on human review. It's a balanced, real-world look at leveraging AI effectively inside a growing business. Links: 90 Day Korean - Official Website - https://www.90daykorean.com/ Guest Website Info: Name: Joseph Armstrong Role: Founder & CEO, 90 Day Korean Website: https://www.90daykorean.com Email: joseph@90daykorean.com About: 90 Day Korean is an online Korean language learning platform designed to help English speakers go from zero to confidently holding a 3-minute conversation in just 90 days, and work toward conversational fluency within a year. The platform features structured courses, personalized coaching, and a supportive membership community — all built on practical, real-world Korean, not textbook theory. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies. What's the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand's narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today's digital world, online information is extensively accessible and can substantially impact perceptions. It's critical to take proactive steps in controlling your brand's narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can't always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with search engine guidelines is vital for better indexing and ranking. Gert uses the "connect the dots" analogy to describe how search engines work. Ensuring that each piece of content correctly fits together enhances the overall effectiveness of your SEO strategy. AI Evolution and Voice Assistants We discuss the rapid evolution of AI, especially the potential updates in ChatGPT and integration with voice assistants like Alexa and Google Assistant. Gert mentions that even Apple might integrate OpenAI technology into its Siri voice assistant. These advancements hint at a more interactive and pervasive AI presence in our daily lives. The Role of Platforms like Reddit Gert sheds light on the shift in user behavior towards platforms like Reddit, where Google has partnered to impact traffic to traditional websites. This partnership has led to significant declines in website traffic, highlighting the need for businesses to engage on platforms where users are active. Engagement Strategy and Platform Leverage Introducing “Platform Leverage,” Gert suggests engaging users on various platforms like Reddit and YouTube conversationally. Participating in discussions on well-ranking threads enhances brand visibility. This strategy mirrors traditional marketing engagement, akin to attending trade shows to directly reach clients. Using AI Tools and Custom GPTs Training AI models, like custom GPTs, to understand and replicate a brand's voice and style is a game-changer. Gert elaborates on creating bespoke GPTs for specific tasks, improving efficiency, and maintaining consistency. Recording and analyzing spoken inputs to inform AI training further help in capturing the brand's essence. Content Creation and Feedback Utilization We delve into utilizing customer feedback to create relevant content. Gert mentions receiving 400 customer reviews, which helped improve several website elements. This approach ensures that content and strategies remain customer-focused and effective. Resources from this Episode Are you ready to elevate your brand's online presence and reach your target audience across multiple platforms? Visit PlatformLeverage.com today to explore Gert's comprehensive management and consulting services. If you're ready to take control of your online reputation, elevate your brand's visibility, and master the art of platform leverage, SEO Leverage by Gert Mellak is your go-to resource. Check out Gert's Podcast SEOLeverage on your favorite podcast player Conclusion This episode of Hustle and Flowchart with Gert Mellak was packed with valuable insights on SEO, online reputation management, and leveraging AI for brand consistency. Emphasizing proactive brand control, clear messaging, and the strategic use of various platforms, Gert's advice is both timely and practical. For those looking to delve deeper into Gert's strategies, his websites, SEOLeverage.com and PlatformLeverage.com, offer an abundance of resources and expert services. Remember, consistent brand communication across platforms not only helps in the present but prepares your brand for future advancements in AI and search technologies. Thanks for tuning in, and stay tuned for more episodes filled with actionable insights and expert advice. Two Other Episodes You Should Check Out Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Clone yourself and scale your expertise infinitely! Use code HUSTLE at checkout to get 50% off your first month of Delphi AI at www.hustleandflowchart.com/delphi Want us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to www.hustleandflowchart.com/delphimaker to get started! We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
In this enlightening episode, join us as Gert Mellak, the founder of SEO Leverage, delves into the critical role of SEO in today's diverse digital marketing landscape. From overcoming the dominance of major players like Amazon to integrating SEO with other digital strategies for robust marketing ecosystems, Mellak shares invaluable strategies for businesses aiming to improve visibility and drive growth. Explore practical tips for content optimization, the synergy between SEO and social media, and the future trends in search engine marketing. To check out Gert Mellak's Amazon SEO author page, visit: https://amzn.to/4ePsZ3W Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd If you enjoyed the audio and video quality of this episode, enhance your own productions by signing up through our Descript affiliate link: https://get.descript.com/gaei637mutik Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3YsqJK1 We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: https://financial-freedom-for-physicians.ck.page/b4622e816d Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support
In today's episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases. Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility. Podcast Highlights: 00:00 Prologue 00:49 SEOLeverage Podcast Intro 01:11 Discussion on the challenges of finding buyers in a crowded online space 02:05 Explanation of how search engines are surfacing content from various sources 04:08 Real-world examples of how users find and choose products/services online 05:49 The importance of brand presence on platforms beyond Google 06:56 Introduction to the Platform Leverage program 08:15 Overview of creating a multi-platform strategy for consistent online engagement 09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era AI Tools mentioned: ChatGPT Perplexity CoPilot
In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape. The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships. Podcast Highlights: 00:00 Prologue 01:01 SEOLeverage Podcast Intro 01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship 02:36 Mario discusses his background in software engineering and his passion for learning 06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship 08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education 17:00 Discussion on effective client acquisition models for service businesses in the current market 20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities 22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns 26:35 The importance of playing the long game and having a long-term focus in business 30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity 35:25 The crucial role of market research and gathering customer feedback in product development 41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses 45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge 49:55 Mario provides information on how listeners can reach out and learn more about his work and book Connect with Mario Peshev: Website: https://mariopeshev.com/ LinkedIn: https://www.linkedin.com/in/mpeshev/ X (Formerly Twitter): https://x.com/no_fear_inc Book Website: mbadisrupted.com Mario's Companies: DevriX: devrix.com Growth Shuttle: growthshuttle.com Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape! Podcast Highlights: 00:00 Prologue 00:37 SEOLeverage Podcast Intro 00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast 01:43 Analyzing the cause of ranking drops 02:34 Importance of thorough analysis to identify affected pages and keywords 03:26 How Google core updates work and their impact on search results 05:27 Helpful Content Update: Its impact and recovery process 06:00 What steps to do when hit by a Google update 06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
AI assisted SEO is becoming a thing. James and SEOLeverage's Gert Mellak discuss the strategic shifts needed for marketers to keep up.
Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization. This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools. Podcast Highlights: 00:00 Prologue 00:48 Podcast INTRO 00:58 Introduction to the podcast episode topic and the guest 02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist. 04:25 Data collection and analysis for decision-making in business (...Two components of data preparation) 06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.) 09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?) 13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?) 17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business. 21:16 What is a data story? (...The two basic design principles of a dashboard.) 24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?) 27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs. 35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert. 38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies. 39:27 End Connect with Feliks Golenko: Website - MultiBase GmbH - https://multibase.de/eng/ LinkedIn - https://www.linkedin.com/in/feliks-golenko/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Is ranking your site in Google a struggle? James and SEOLeverage's Gert Mellak explore five practical tactics that can immediately enhance your SEO.
Discover the power of strategic SEO. James and SEOLeverage's Gert Mellak reveal the innovative approaches that multiplied a client's revenue by three.
Wed, 20 Mar 2024 05:00:00 +0000 https://datensindchefsache.podigee.io/7-wenn-daten-das-ruder-ubernehmen-gert-mellaks-weg-zu-ruhigeren-nachten-und-durchschlagendem-seo-erfolg e6e8c9b48f39bbdcf49eb31d97ad2da5 In dieser inspirierenden Episode von „Daten sind Chefsache.“ tauchen wir mit Gert Mellak, dem Gründer von seoleverage.com, tief in die Welt der Suchmaschinenoptimierung und der datengetriebenen Unternehmensführung ein. Entdecken Sie, wie Gert durch die konsequente Anwendung von Datenanalyse nicht nur sein Geschäft revolutioniert, sondern auch zu einem ausgeglicheneren Lebensstil gefunden hat. Dieses Gespräch beleuchtet die transformative Kraft der Daten und bietet praktische Einblicke in die Strategien, die SEO und Datenanalyse erfolgreich vereinen. Über unseren Gast, Gert Mellak: Gert Mellak ist der Gründer und CEO von SEOLeverage™️, einer Agentur, die sich dem Ziel verschrieben hat, die Suchmaschinenoptimierung für Unternehmen jeder Größe und aus allen Branchen verständlich und zugänglich zu machen. Mit über 20 Jahren Erfahrung im Bereich SEO ist Gert ein wahrer Experte, der weiß, wie man die Sichtbarkeit in Suchmaschinen steigert, ohne sich ausschließlich auf kostenintensive Werbemaßnahmen zu verlassen. Durch seine Arbeit mit SEOLeverage hat Gert mehr als 500 Solopreneuren, Coaches, Online-Marketern und internationalen Konzernen geholfen, organisch Millionen von Besuchern anzuziehen und signifikante Umsatzsteigerungen zu erzielen. Gert teilt seine tiefgreifenden Einsichten und Erfahrungen nicht nur in seiner Beratungstätigkeit, sondern auch in seinem SEOLeverage Podcast, um Unternehmen auf der ganzen Welt zu befähigen, ihre SEO-Potentiale voll auszuschöpfen. Entdecken Sie mehr über Gert und SEOLeverage und tauchen Sie tiefer in die Welt des SEO ein, indem Sie in seinen Podcast reinhören. Über Feliks Golenko: Als Gründer und CEO von MultiBase verfügt Feliks Golenko über mehr als drei Jahrzehnte Erfahrung in Datenwissenschaft und strategischem Management. Seine Expertise hat zahlreichen Unternehmen dabei geholfen, ihre datengesteuerten Entscheidungsprozesse zu optimieren. Feliks ist ein gefragter Berater, wenn es um Business Intelligence und die Implementierung effektiver Datenvisualisierung geht. Ihre Meinung ist uns wichtig: Haben Sie Fragen oder Anmerkungen zu dieser Episode? Interessieren Sie sich für spezifische Themen? Zögern Sie nicht, uns unter fgolenko@multibase.de zu erreichen oder Gert direkt unter support@seoleverage.com Ihre Fragen zu SEO zu stellen. Persönliche Beratung mit Feliks: Interessiert an einer persönlichen Beratung mit Feliks Golenko? Vereinbaren Sie einen Termin und lassen Sie sich dabei helfen, Ihre Datenstrategie zu perfektionieren. Neu: Der Trend Report 2024 - Jetzt kostenfrei herunterladen: Die Datenwelt entwickelt sich rasant weiter, und mit unserem Trend Report 2024 bleiben Sie immer einen Schritt voraus. Erfahren Sie, welche Trends das Feld der Business Intelligence dominieren, von bahnbrechenden Visualisierungsstrategien bis hin zu den Schlüsseltechnologien, die Ihre Datenanalyse transformieren werden. Holen Sie sich jetzt kostenfreien Zugang zu wertvollen Insights und Empfehlungen, die Ihre Entscheidungsfindung und strategische Planung stärken. Jetzt herunterladen und informiert bleiben. Diese Episode ist ein Muss für jeden, der verstehen möchte, wie man mit datengetriebenen Ansätzen nicht nur den Unternehmenserfolg steigert, sondern auch persönliche Zufriedenheit und Work-Life-Balance erreicht. Lassen Sie sich von Gert Mellaks Erfahrungen inspirieren und erfahren Sie, wie Sie Daten in Ihrem eigenen Unternehmen wirksam einsetzen können. 7 full no SEO,Online Marketing,Business Intelligence,Unternehmenserfolg,Datenanalyse,Work-Life-Balance,Suchmaschinenoptimierung,datengetriebene Unternehmensführung
In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did. Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people's feelings, what every employee wants and whether they feel being valued. This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy! Podcast Highlights: 00:00 Prologue 00:32 Welcome to the episode and introduction of the guest 00:47 Introduction of the episode topic 03:51 Two questions that Kevin Monroe popped out for Gert 05:42 Every business is a people business 10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group? 14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert 17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly) 19:42 The 5 Languages of Appreciation in the Workplace 24:46 How to use the Appreciative Inquiry technique in Team meetings? 29:28 An invitation to pause and send short messages to some people. 32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude? 33:21 End Resources: The Reinvented EVP by the Gartner Group https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X The Beginner's Guide to Growing Gratitude, Free 5-day challenge - https://hub.globalgratitudesociety.com/invitation?code=87646C Connect with Kevin D. Monroe: Website - https://www.kevindmonroe.com/ LinkedIn - https://www.linkedin.com/in/kevinmonroe/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients.Gert gives listeners actionable tips on: 0:00 Intro 8:34 Do outdated articles cause websites to be devalued 12:38 Weakness in AI generated content 16:18 Where can you use your own writing and content to outperform Ai 21:25 How can we do better and SEO implications 24:08 Is there a way to protect your story 26:24 What do you see happening in the next year with AI and long term 31:54 What do you see for the verification of identify 36:58 Book Review 40:07 Karin's example of utilizing SEO and not 44:38 One big takeaway Resources mentioned in this episode:Spin Selling by Neil RackhamConnect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, Gerd Mellack, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients. Gert gives listeners actionable tips on: 0:00 Intro 8:34 Do outdated articles cause websites to be devalued 12:38 Weakness in AI generated content 16:18 Where can you use your own writing and content to outperform Ai 21:25 How can we do better and SEO implications 24:08 Is there a way to protect your story 26:24 What do you see happening in the next year with AI and long term 31:54 What do you see for the verification of identify 36:58 Book Review 40:07 Karin's example of utilizing SEO and not 44:38 One big takeaway Resources mentioned in this episode: Spin Selling by Neil Rackham Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, Gerd Mellack, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients. Gert gives listeners actionable tips on: 0:00 Intro 8:34 Do outdated articles cause websites to be devalued 12:38 Weakness in AI generated content 16:18 Where can you use your own writing and content to outperform Ai 21:25 How can we do better and SEO implications 24:08 Is there a way to protect your story 26:24 What do you see happening in the next year with AI and long term 31:54 What do you see for the verification of identify 36:58 Book Review 40:07 Karin's example of utilizing SEO and not 44:38 One big takeaway Resources mentioned in this episode: Spin Selling by Neil Rackham Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Discover the untapped potential of in house SEO strategy when combined with agency expertise. SEOLeverage's Gert Mellak discusses what's possible.
In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact. Podcast Highlights: 00:00 Prologue 00:59 Podcast INTRO 01:09 Introduction to the episode 02:02 SEO strategies and the importance of aligning them with client goals and priorities. 03:35 Consulting and strategy are the key pillars of SEO 04:25 Role of Content Creation team and the use of AI language models 06:50 The Link-building team's role for SEO and branding 07:26 The Implementation Team 08:14 Who runs all the teams together? 09:20 The SEO Leverage Team 10:34 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
James and SEOLeverage's Gert Mellak break down the pros of content pruning in SEO. Hear how reducing content can boost your site's Google presence.
Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to. Podcast Highlights: 00:00 Prologue 00:41 Podcast INTRO 00:51 Introduction of the episode and the guest 02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?) 03:47 Commitment on the marketing process from both sides, the business owner and the provider. 05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing) 07:01 Why do business owners have to be realistic about timeframes and budgets? 08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?) 11:21 The wrong marketing mindset and the lack of commitment from business owners. 14:37 Client engagement and marketing strategy at SEO Leverage 17:43 The importance of the on-boarding process. 20:47 In-house marketing versus outsourced marketing, which is better and costs less? 25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts. 29:19 What is the first thing to think about when planning a marketing strategy for your business? 33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?) 39:27 Overnight success is not really overnight, it may take years. 46:33 Recap 42:33 Where to connect with Stevie Brown? 43:39 End Resources: Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix Gift and Bonuses - https://www.thechangestarter.com/podcastgift Connect with Stevie V Brown: Website - https://www.thechangestarter.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Unlock the secrets of successful SEO with Gert Melak on this episode of the Million Dollar Relationships podcast. Discover how meaningful connections transformed businesses, learn the value of relationships in sustaining a team, and explore the unique approach to SEO that goes beyond just traffic. Gert Mellak, CEO of SEOLeverage, offers affordable, simple solutions for businesses to rank higher on Google, generating millions of visitors, leads, and sales. Get ready for insights that could redefine your perspective on business relationships! Key Highlights: [00:00 - 06:45] Getting to Know Gert Mellak Gert, originally from Austria, operates a digital agency in Madrid, Spain. The founder of SEOLeverage.com, SEO conversion-focused Offers ongoing consulting, website audits, and prioritizes branded searches. [06:46 - 16:02] The Profound Impact of Relationships Family and wife, supporting Gert's entrepreneurial role Learning leverage and narrowing down services through James' podcast Analyzing and cutting down on non-profitable aspects of the business. Focus on repeatability and scalability for a specialized SEO approach. [16:03 - 29:46] Building Meaningful Relationships Gert's and James' intervention for a client facing a severe business crisis The ERICA framework is developed as a proactive service to prevent future issues. Non-scalable client approaches are the ones that are most profitable. Meaningful conversations and direct check-ins with client leads are essential to success. [29:47 - 32:10] Closing Segment Resource Mentioned The ERICA Framework: Your Answer to the Toughest SEO Challenges Connect with Gert through his website - SEO Leverage! Key Quotes: "To truly succeed and make a living, meaningful conversations are key—far more impactful than engaging in mere small talk." - Gert Mellak "Business success isn't just about growth; it's about mindful conservation, nurturing what matters most." - Gert Mellak Connect with Gert: Facebook: https://www.facebook.com/gert.mellak Linkedin: https://www.linkedin.com/in/gertmellak Website: https://www.seoleverage.com Honoring: Parents, brother, wife James Schramko Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher
Double your traffic? SEOLeverage's Gert Mellak shares how one brand turned dwindling Google rankings into massive success, in just half a year.
How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right? Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing your brand's reputation to take action on your behalf. If your brand is facing this issue, I encourage you to tune in to this episode and gain insights from SEO expert Gert Mellak. Podcast Highlights: 00:00 Prologue 00:51 Podcast INTRO 01:01 Introduction to the episode topic 01:38 The research phase is an important part of the customer journey. 02:59 Why is online reputation management important? 03:52 How can an SEO campaign ensure that your brand achieves a Google ranking on the first page, outperforming your competitors? 05:25 Invitation to have SEOLeverage check out and do an audit on your brand reputation. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Send us a Text Message.Come along on a journey packed with insightful strategies and intriguing discussions as we journey from freelancer to international agency owner with our guest, the brilliant mind behind SEOLeverage.com, Gert Mellak. Garner the essence of his successful transition from coding at a young age of 13 to becoming the proud owner of an SEO platform that beautifully combines machine learning insights and expert human SEO consulting. We explore the potency of an 80-hour work week in pushing the limits, leading to outsourcing and team-building for ultimate freedom and efficiency in work.Transitioning from an in-person environment to a remote one can be like navigating a minefield. But worry not, for we've collected some tried and tested strategies that are sure to guide you through the treacherous terrains. Examine the challenges of bringing new team members up to speed, fostering a team culture remotely, and maintaining those all-important relationships through regular conversations. Plus, get insider tips on how Gert mastered the art of hiring and retaining employees in a remote work environment.The ever-evolving world of SEO can be tricky to navigate, but it doesn't have to be. Understand the importance of staying relevant amidst Google's ever-changing algorithm and optimizing websites for better crawling and indexing. Learn from our discussion on content strategy reassessment, the benefits of long-term brand focus, and building trust with customers. We wrap things up with an exploration of effective leadership principles that can facilitate growth within your team. Connect with Gert Mellak on LinkedIn and get ready to be inspired, informed, and equipped for success in your own endeavors.Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube
Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction. Podcast Highlights: 00:00 Prologue 00:44 Podcast Intro 00:54 Introduction to the episode topic 01:28 Why is there a need to put a big focus on the initial phases of a new project? 02:02 What is an onboarding call? (...What are the two reasons why it is important? 02:44 The onboarding process 04:07 How does SEO Leverage ensure that their process brings you closer to your goals? 04:46 Why is an external audit necessary when you are doing SEO in-house? 06:17 Focus on high-priority items with the team and resources. 07:24 Recap 08:03 End Resources: The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595 Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Website migration and SEO are related. SEOLeverage's Gert Mellak discusses how you can refresh your online presence without losing search rank.
Billionaire investor Charlie Munger jabs at Elon Musk, American Express announces new CFO, SEOLeverage introduces Active Search Branding, Pepsi launches "Pepssi Colachup" condiment, severe storms disrupt air travel, Germany's economy declines, management apps impact tradespeople, UK to sign regulatory co-operation deal with EU, global adhesives and sealants market projected to surpass $103.8 billion by 2030, automotive engine valve market expected to reach $7,385.55 million by 2030, Pepsi collaborates with Culinary Institute of America for limited-edition sauce, severe storms cause flight disruptions for United Airlines.
When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements. In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness. Listen to this episode and let SEO Leverage's team of experts support you in taking control of how your brand can land on Google's first page in search results. Podcast Highlights: 00:00 Prologue 00:39 Podcast Intro 00:49 Introduction of the episode topic 01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking? 03:08 What is active search branding? 04:51 Closing Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Greg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advancements of AI and its impact on website design and other industries. They discussed the aspect that AI should be perceived as a tool rather than a threat with its huge benefits, urging listeners to adopt a growth mindset and embrace the opportunities presented by this emerging technology. Merrilees also offered his three-step process of educating, qualifying and demonstrating when working with clients to see if they are a good fit or totally disqualify them. Included in the discussion were the utilization of Questionnaires, videos and professional proposal software so that the clients are clear on the path they are taking. Podcast Highlights: 00:01 Prologue 00:34 Podcast Intro 00:44 Welcoming back Greg Merrilees to the show 02:09 How has AI been affecting the design industry so far? 03:28 Can Google actually detect if a blog post or content used AI and if so, may devalue it and rank it eventually? 05:07 In Greg Merrilees opinion, what is the best use of Chat GPT for bloggers and content creators? (...What can't be taught to Chat GPT or what can't it not understand?) 07:46 Will copyright and authorship affect or slow down the training data and the design industry as a whole? 09:09 The huge benefits of AI vs the limitation 14:46 What is the three-part process by which Studio1 Design work with clients? 16:40 How does the Education Step work when designing a website? 19:59 What needs to be done with lead magnets or how can you lead clients to their next logical step to help them with their journey? 22:09 How do you disqualify a wrong prospect? (Why is Studio1 Design not for startups or big corporations, either? 24:26 Why do people want more traffic when it is not converting? 24:55 What is the sniff test case study by Gert with one of his clients? 27:44 The strategies that Greg and his team does to qualify clients if they are a good fit based on the three step process of educate, qualify and demonstrate. (What is their conversion rate on those calls?) 30:16 What's Gert's experience with the 40 set of questionnaire from Greg before he created SEO Leverage's website? 34:05 Why are videos and professional proposal software super helpful in proposals? 35:39 Recap of the conversation 36:39 Where to Connect with Greg Merrilees? 36:56 End Resources: AI Tools - Midjourney AI - https://midjourney-app.com/ Playground AI - https://playgroundai.com/ Future Tools - https://www.futuretools.io/ GitHub Copilot - https://github.com/ Connect with Greg Merrilees: Website - https://studio1design.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode of Chasing the Insights, I talk to SEO legend Gert Mellak. Gert talks to us about how we can approach conversions from Google traffic. Gert Mellak is the founder and CEO of SEOLeverage.com, a software platform that helps make sense of the boring search analytics data, and transforms it into actionable insights. SEOLeverage also assists its users with strategic guidance, an SEO expert support team and weekly QnA calls directly with Gert to make sure a consistent focus on the implementation process leads to higher conversions.
Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat. Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why Gert is set to move forward at full speed and give his listeners more value with exciting episodes and interesting guests. Podcast Highlights: 00:00 Prologue 00:41 Podcast Intro 00:50 Welcoming to Episode 100 of SEO Leverage Podcast Going back to the episodes that stick out: 01:53 The very first guest interview with Greg Merrilees from Studio1 Design. 02:30 Episode 4 was with Greg's mentor James Schramko, Episode 7 was with Ilana Wechsler from teachtraffic.com and Anfernee Chansamooth on Episode 8. 03:15 Episode 15 was about user experience and evergreen content with Cristoph Cemper of LinkResearchTools 03:46 For Episode 18 it was about website flipping and strategic growth with Jaryd Krause, and Episode 22 was with Justin Meadows of tuneWP.com, who is the technical support provider of Gert. 04:30 The conversation with Dixon Jones, the founder of inLinks is not boring even though it's about the tech side of things. 05:02 The growth of Semantic SEO and the rise of AI ChatGPT and the likes, the different aspects of SEO, ROI in SEO in Episodes 30, 32 and 40. 05:48 Justin Meadows came back on Episode 41 to talk about the repercussions of the wrong choice of page builders. 06:25 Episode 50 was all about link building and Episode 52 was about lead generation. 07:03 Episode 60 is about designing and optimizing a website with Quinn Zeda from Conversion Crimes. 07:41 SEO migrations was the topic of discussion on Episode 73 and the disastrous effects of wrong migrations without SEO help. 08:39 Episode 81: Inside the Head of a Search User 09:21 Conversation on brand SERPs, brand searches and how Google tries to understand how brands should be ranking on Episode 90 with Jason Barnard from Kalicube. 10:43 Episode 95 with Anke Hermann was about audio summits. 11:18 Legal tips for online businesses from legal expert Heather Pearce was the conversation in Episode 97. 11:46 Episode 100, moving forward at full speed on expert discussions on AI, searches and to provide value to the industry with lots of new guests coming soon. 12:19 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
With Gert Mellak, an experienced SEO expert and digital marketer, to our podcast. Gert has been helping online course creators, coaches, and e-commerce sites grow their businesses through his conversion-driven SEO methodology. He is the founder of SEOLeverage.com, an SEO agency that has helped over 500 solopreneurs, coaches, online marketers, and international corporations generate millions of visitors, thousands of leads, and millions of dollars in sales organically. Gert is also the author of "The ERICA Framework," a book that explains his successful SEO framework that has helped numerous clients achieve remarkable results. With the growing use of AI tools like Chat GPT, Gert is well-known for his expertise in SEO and AI. He has been interviewed on several podcasts and YouTube shows to discuss how businesses can make the most of SEO for conversion-driven strategies. Originally from Austria, Gert moved to Madrid, Spain, ten years ago to raise a family and establish his digital marketing agency. With over two decades of experience in SEO, Gert has been applying and learning all the ins and outs of how search works to leverage opportunities for his clients' websites. Through his expertise and dedication, Gert has helped his clients generate millions of visitors, thousands of leads, and millions of dollars in sales, all organically through the power of SEO. Join us in this captivating podcast as Gert shares his expert insights on how to maximize the effectiveness of your SEO efforts without breaking your bank. With a wealth of knowledge on the crucial role that SEO plays in website development, Gert reveals the key factors that determine search engine rankings and how to create compelling content that engages your audience and drives traffic to your site. You will also learn in this episode how to convert that traffic into valuable leads and customers by implementing smart strategies that get results. With Gert's in-depth knowledge and practical tips, you'll gain a competitive edge in the digital landscape and take your website to the next level. To listen to our podcast and access the show notes, visit us at legalwebsitewarrior.com/podcast
Gert Mellak is the Founder and CEO of SEOLeverage.com, an SEOagency with a clear focus on long-term business growth for our clients. He's the Author of "The ERICA Framework" hismethodology to get sustainable SEO results He works in 3 languages (English, German and Spanish) on SEOprojects with e-commerce, coaching and online courses all over the world. Feel free to ask questions during the show.Where to find Gert:https://www.instagram.com/gertmellak/https://www.linkedin.com/in/gertmellak/
Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. He has been doing SEO for 20+ years, which is almost as long as SEO has been a thing.He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment. He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO. Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers. In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility. Quotes: “In marketing, we want to catch people's attention in the right moment, in the right way” (3:35) “Whenever we pull out something that we expect Google to rank, we need to make sure that we are answering something people are looking to solve or to get answered.” (12:47) “If you can't create one or two articles because you don't have enough time, it's very limited what you can do with seo” (31:47) “Everybody's personal responsibility to make the best life you can imagine out of it.” (34:50) “Every day in every way I'm getting better and better” (35:46) Links: Gert would be happy to give away 10 quick audits (valued at 100 USD, https://seoleverage.com/quick-audit/) to the first 10 listeners that reach out by e-mail mentioning Powerful Marketing Tips podcast. Email Gert for your free SEO Audit https://seoleverage.com/contact/ Build your marketing plan: www.powerful-marketers.com Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/ Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/ Takeaways To be ranked higher in search results, ultimately you need to provide a good user experience for a Google search user. Every question that people are constantly asking you is a great topic for a blog post. The more you have websites that are relevant in your industry and are referring to your website, the higher you are going to rank. What inspires Gret into Action Fave song: "It's My Life" by Bon Jovi” Fave quote: “Every day in every way I'm getting better and better” Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it's going to change the way we write content or blog posts for our business. And with that, there's been a lot of talk about how AI-created content will rank on Google. In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business. Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content. In this episode, you'll learn:How AI is changing the way we create contentHow Google works with AI-generated content Why evergreen content doesn't really existHow Gert is using AI to create content for his businessWhat semantically related content isTips for creating your content with AI AI detection tools How this is all going to affect SEO Links & Resources:Listen to the previous episode with GertThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Gert Mellak's Links: Visit the SEO Leverage websiteLearn more about GertFollow him on InstagramConnect with him on LinkedInFollow Gert on TwitterEmail Gert at gert@seoleverage.comFull show notes available at www.rickmulready.com/680Go to storyaudiobook.com and get 20% off Jude's "Dramatic Demonstration" Audio Book Using Code "business"
What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies?Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results.Gert gives listeners actionable tips on: [1:30] How the digital marketing industry has evolved over the last 20 years [3:05] How user behavior has changed over time [6:50] How to make content more 'search-friendly' [9:30] The importance of content structure and design [13:35] How to look at SEO from a conversion perspective [19:40] How to leverage your competitor's rankings and use it towards your benefit [24:10] The two types of SEO and how to use them [29:35] Leveraging change as your industry and the market changes [31:30] Gert's book recommendation [36:25] One SEO tip that works every time Resources mentioned in this episode:Work Less, Make More by James SchramkoConnect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results. Gert gives listeners actionable tips on: [1:30] How the digital marketing industry has evolved over the last 20 years [3:05] How user behavior has changed over time [6:50] How to make content more 'search-friendly' [9:30] The importance of content structure and design [13:35] How to look at SEO from a conversion perspective [19:40] How to leverage your competitor's rankings and use it towards your benefit [24:10] The two types of SEO and how to use them [29:35] Leveraging change as your industry and the market changes [31:30] Gert's book recommendation [36:25] One SEO tip that works every time Resources mentioned in this episode: Work Less, Make More by James Schramko Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results. Gert gives listeners actionable tips on: [1:30] How the digital marketing industry has evolved over the last 20 years [3:05] How user behavior has changed over time [6:50] How to make content more 'search-friendly' [9:30] The importance of content structure and design [13:35] How to look at SEO from a conversion perspective [19:40] How to leverage your competitor's rankings and use it towards your benefit [24:10] The two types of SEO and how to use them [29:35] Leveraging change as your industry and the market changes [31:30] Gert's book recommendation [36:25] One SEO tip that works every time Resources mentioned in this episode: Work Less, Make More by James Schramko Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is an SEO expert, the founder, and CEO of SEOLeverage.com – an International SEO agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful! As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week's brilliant guest, John Ozuysal. What you'll learn from Gert Mellak 00:00 Gert Mellak and Jason Barnard 01:18 Gert Mellak's Brand SERP and Knowledge Panel 01:55 Kalicube Support Group 03:48 Koray Tuğberk GÜBÜR's Kalicube Pro Review 05:20 Determine What Conversions Mean for the Business 06:13 Conversion Vs Traffic 08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts 09:44 Using Google Search Console 10:54 Analysing Keywords that Rank on a Website 12:33 Investing in Google Ads 16:54 The Importance of Transparency and Client Conversations 18:08 What are the Important KPIs that Average Users Need to Pay Attention to 21:18 Personalised Videos to Walk Clients Through Their Conversion Progress 25:09 How Does GPT-3 Affect SEO Strategy 28:12 How Does Branded Search Tie in with Conversion Driven SEO 31:52 Passing the Baton: Gert Mellak to John Ozuysal This episode was recorded live on video January 31st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites boost their SEO in a conversion-oriented way. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful! As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week's brilliant guest, John Ozuysal. What you'll learn from Gert Mellak 00:00 Gert Mellak and Jason Barnard 01:18 Gert Mellak's Brand SERP and Knowledge Panel 01:55 Kalicube Support Group 03:48 Koray Tuğberk GÜBÜR's Kalicube Pro Review 05:20 Determine What Conversions Mean for the Business 06:13 Conversion Vs Traffic 08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts 09:44 Using Google Search Console 10:54 Analysing Keywords that Rank on a Website 12:33 Investing in Google Ads 16:54 The Importance of Transparency and Client Conversations 18:08 What are the Important KPIs that Average Users Need to Pay Attention to 21:18 Personalised Videos to Walk Clients Through Their Conversion Progress 25:09 How Does GPT-3 Affect SEO Strategy 28:12 How Does Branded Search Tie in with Conversion Driven SEO 31:52 Passing the Baton: Gert Mellak to John Ozuysal This episode was recorded live on video January 31st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Before we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something. It could just be simple data they are looking for or maybe more complex information, but making your content visible and interesting for users to consume it depends on your Content Design. Content design is a framework that considers the behavior of users interacting with your content. While jazzy designs, graphics and fonts are important, content design is more on understanding the users and their needs. Podcast Highlights: 00:00 Prologue 00:20 Podcast Intro 00:32 Introduction of the episode 00:46 Invitation to head over to SEOleverage.com/podcast 01:08 Why does content design matter and for what purpose do we need content design? 02:25 What are the three aspects of content design that can best find the answers to users' search queries? 05:09 Why is Content Design one of the important leverage points that we see on established sites? 05:45 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, we'll be discussing how our agency, SEO Leverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality of their traffic had changed due to a large amount of irrelevant content being published on their site. To solve this problem, we made some tough decisions and removed 80% of the site's traffic in order to increase the relevance of the remaining traffic. The result was a significant increase in conversions. The takeaway from this case study is the importance of relevance in driving conversions and the potential negative impact of irrelevant content on a website's performance. Podcast Highlights: 00:01 Prologue 00:35 How did our agency increase a client's website conversions by dropping their traffic by 80%? 03:15 What was the problem causing the decline in conversions for our client? 03:58 How did we increase the relevance of the remaining traffic on the client's website? 04:33 What was the outcome of focusing on conversions rather than traffic for our client? Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Focus, experience and transparency set SEO Leverage apart from most SEO agencies. Gert Mellak shares an example of their best results in this episode.
Gert Mellak has been an entrepreneur, author, and SEO strategist for over 20 years — he is the Founder/CEO at SEO Leverage helping businesses with their digital marketing and search engine optimization (SEO) to rank higher in Google. Gert and his team of SEO experts have helped 500+ entrepreneurs and corporations worldwide generate millions of visitors, thousands of leads, and millions of dollars in sales. Get a free SEO assessment and consulting session — use the coupon code HITLAWR. In this episode, Gert describes search engine optimization (SEO), why it is important for your business, action steps to focus on to drive traffic, generate leads to your website, and much more. Get HIT Business coaching with Lawrence This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don't put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using StrengthPortal to easily track workouts, deliver consistently high-quality client experiences, and scale your business painlessly and grow faster — try StrengthPortal today! For all of the show notes, links, and resources - Click Here
In this video, we learn from Gert Mellak, Founder & CEO of SEOLeverage.com how to not only get traffic but also conversions from Google. Watch here: https://youtu.be/LR-9mkyj4pA Listen on top podcast platforms here: https://pod.link/thekajstudio Subscribe to us on YouTube for instant updates on live streams and new episodes. And do tell a few friends if you can! What are your thoughts and opinion on the topic we discussed in this episode? I'd love to hear from you. Got questions? Ping me on LinkedIn --- Send in a voice message: https://anchor.fm/kajmasterclass/message
Nathan brings on a new marketing expert to the show, Gert Mellak. Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. Gert has been doing SEO for 20+ years, which is almost as long as SEO has been a thing. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Let's Connect Conference - https://letsconnectpnw.com/
Our guest today Gert Mellak tells us that Seach Engine Optimisation (SEO) is getting the right information to the Google search so that when someone sets aside the time to search, you are in the right place. Marketing is content, and SEO is knowing how to frame/brand that marketing so that your content gets found. TIP: Know what Google says people are searching for! Don't try to buck the system. SEO LEVERAGE: https://seoleverage.com/ Connect with GERT on LINKEDIN: https://www.linkedin.com/in/gertmellak/ WEBSITES ================================== ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ PODMATCH to find speakers/hosts: https://podmatch.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
Our guest today Gert Mellak tells us that Seach Engine Optimisation (SEO) is getting the right information to the Google search so that when someone sets aside the time to search, you are in the right place. Marketing is content, and SEO is knowing how to frame/brand that marketing so that your content gets found. TIP: Know what Google says people are searching for! Don't try to buck the system. SEO LEVERAGE: https://seoleverage.com/ Connect with GERT on LINKEDIN: https://www.linkedin.com/in/gertmellak/ WEBSITES ================================== GEM SUPPLY: https://gemsupply.net/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning Listen to the whole podcast to hear more. Find out what it is in this week's episode of Beyond Clean With GEM For educational videos on healthy and proactive cleaning, be sure to check out the Academy YouTube channel at Academy of Cleaning. Be sure to subscribe to your favorite podcast app so that you don't miss it or any other podcasts
Gert Mellak shares how Google decides what goes first in ranking! Founder of SEOLeverage.com an SEO platform that combines machine-learning insights with human SEO consulting, guidance and services. https://seoleverage.com
Google's latest algorithm updates could mean good or bad news for your rankings. SEO Leverage's Gert Mellak tells us how to achieve the former.
There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search. You just don't write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about. Keywords are really about connecting concepts, similar to connecting dots in an old children's game to come up with a picture or a drawing. You also need to have a call to action in your article so that people reading it will be able to take the next step, which is what you really want in order to grow your online course. Podcast Highlights: 00:01 Prologue 01:39 Invitation to experience the demo of the SEOLeverage tool 02:54 How to find the right keywords when writing a course? (...Where would the right keywords come from first?) 04:09 Where else do we need to check for keywords for the content you want to write about? 05:18 What research tools can you use to look for keywords? 06:00 How do you ensure that Google is able to connect enough dots or concepts to understand that the article you wrote is relevant and has a lot of value? 07:21 Why is there a need to have a call-to-action in the article you are writing about? 08:05 Invitation to book a demo with Gert 08:48 End Resources: The SEO Leverage App - https://seoleverage.com/app/ UberSuggest Keyword Tool - https://neilpatel.com/ubersuggest/ Ahrefs - https://ahrefs.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators. Podcast Highlights: 00:01 Prologue 00:33 Introduction of the topic 00:52 What is the difference between conversions for different projects within an organization? 02:25 How do you define soft conversion for an e-commerce site and a lead generation site? 05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert 06:30 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Before investing in SEO, you naturally want some assurance of results. SEO Leverage's Gert Mellak discusses what goes into an effective SEO campaign.
It is very important that you focus on reputation management and that it is monitored actively. You can have the best ranking but when people check you out and they find old reviews that are not very encouraging to make a decision to purchase, that ranking is of no use. It is definitely important that your branding in Google is in line with the image that you represent. Podcast Highlights: 00:01 Prologue 00:44 An app that was just recently launched by SEOLeverage.com 01:27 Introduction of the topic 01:44 In SEO, what does branding actually mean? 02:40 Why is it important to pay attention to how your brand comes up in Google search? 03:58 What can you do if you want to push your article in terms of SEO? 06:10 Why is reputation management important for the image that you want to represent? 07:15 End Resources: An app that will help you make the right decision for your SEO - https://seoleverage.com/app/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Today there is an overload of information especially when it comes to SEO. There are things that could possibly help, could make you rank higher, could bring in more sales, etc, but these are random choices and you really won't know if it really works. So instead of spending a fortune on things that you have just come across or read on the internet, why not focus on things that actually mattered - the ones that have already been proven to work. Like a tool that will help you figure out where the focus really needs to be. Listen to this episode to get more information on this application by SEO Leverage. Podcast Highlights: 00:01 Prologue 01:12 Introduction of the topic 01:58 Random choices that are available to focus on SEO, but do they really matter? 02:30 An SEO Leverage App that uses data from Google and can increase leads, sales, traffic, and brand awareness. 05:15 Ending CTA 05:30 End Resources: Sign up for the FREE Action Plan: https://seoleverage.com/free-consult/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually can bring you to the next level. But even so after doing the changes, we cannot expect Google to give you the results immediately. It will take time. Going to page one in ranking will naturally take time if you are currently ranking from page five. Podcast Highlights: 00:01 Prologue 01:16 Beginning CTA 01:33 Introduction of the topic 01:43 Why is it important not to disregard SEO Experiments in relation to Google's algorithm? 02:56 What is it that SEO Leverage does when it comes to testing different websites? 03:24 SEO Leverage's framework for SEO experiments, what are the things you need to consider? 05:02 How long will it take Google to return results given that SEO experiments are already underway on the site? 06:28 In order to get the best results on SEO experiments, what are the steps that need to be done? 07:52 Ending CTA 08:14 End Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the more important elements are kept and the downward ranking are kept at a temporary status. It is understandable, though, that Google's response to a site will be very different for the relaunched new version. In the same way, it is also common for Google to change the ranking slightly downwards until they slowly see how users react. Podcast Highlights: 00:01 Prologue 00:34 Introduction of the topic 01:11 Beginning CTA 01:45 Why is there a need to be careful when doing migrations? 02:30 What are the first steps that SEO Leverage does when doing migrations? 03:24 How does Google react upon seeing a newly migrated page or a relaunched new version? 05:03 Why is it important to secure a trusted and expert person or agency to help in the migration process? 05:28 How should you proceed if you need assistance in the migration process? 06:35 End Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Even in such a competitive space like the tourism industry, a company can still have that lead provided it follows proven methodologies in the structure of the website. Added to it are the strategic placement of links and targeting of the right URLs, you will be able to see amazing results, such as getting on page one in ranking in Search and increased traffic to your sales funnel. Podcast Highlights: 00:01 Prologue 00:38 Introduction of the topic 01:08 An overview of the company in the tourism industry that wants to launch a Spanish website and drive traffic to their sales funnels. 02:05 What steps did Gert Mellak and his team at SEO Leverage take to develop the company's website? 03:20 With the website structure established and the link-building strategies in place, what results did they get? 04:29 Ending CTA 04:59 End Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Gert Mellak is the Founder of SEO Leverage, a search engine optimization company based in Madrid, Spain. Starting out as a freelancer over 20 years ago, he has grown his company to 26 people where they help small to medium-sized companies with 3 goals in mind: generate traffic, get new leads, or convert sales. I'd like to think my SEO game is fairly on-point, after all that's how Gert found me online to inquire about being a podcast guest. In fact, he is my first podcast guest who is a stranger --although he instantly became familiar as we started talking. You won't want to miss this podcast episode of "1 Luckygirliegirl" where we talk about SEO tips and strategies in 2022. Learn More: https://seoleverage.com https://www.linkedin.com/in/gertmellak/ Click here to Download The ERICA Framework book https://www.amazon.com/gp/product/B08DJCBHKG/ref=dbs_a_def_rwt_bibl_vppi_i0
Today we're going to be talking about a topic that I've been sleeping on for eight years in my business. I'm embarrassed to say I don't think we've ever devoted a full episode to SEO.In almost 600 episodes, I've slept on it. I haven't talked about it.That changes today.Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He's the creator of the ERICA Framework. He's also the author of the book The ERICA Framework.Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?One big thing that jumped out at me from this interview is it's not as scary as many of us think.When I think of SEO, I think it's a huge project and so much work.Well, Gert shares with us it's actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?That's what we're always talking about here on the show: how to make things better. So, I think you're going to get a lot out of this episode.In this episode, you'll learn:How soon you can expect to see results after dialing in your SEOIs having a YouTube presence helpful for SEO?What kind of time commitment does managing SEO require?Is SEO for everyone? Who won't benefit from SEO?Can you do SEO on your own?Links & Resources:The Art of Online Business Podcast episode #30: How to Create a Content Marketing Machine with James Schramko James SchramkoPat FlynnJames Schramko's SuperFastBusiness Podcast episodes with Gert Mellak10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programGert Mellak's Links:SEO LeverageGert Mellak: The ERICA FrameworkSEO Leverage's Deep Dive SEO auditSend Gert an email*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes are available here
Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site. SEO is very good for online course creators and in this episode you will learn how to use SEO to best amplify your online courses. Ready your pen and paper to take down some notes and let's delve in. Podcast Highlights: 00:01 Prologue 00:41 Two things that Gert realised with the kind of clientele his agency, SEO Leverage have. 02:01 Introduction of the topic on the role of SEO for online course creators. 02:18 Working backwards, what are the ways that made people interact with you before deciding to purchase? (...How does SEO come into play when people decide that an online course is the right one for them?) 04:42 How does Google decide whether to send free traffic to your website? 06:09 Why is Keyword Research essential when creating content that should rank it on page one of Google? 08:19 What is the next logical step and how to build up that trust in your lead magnets? 11:28 Recap 13:01 End Resources: Previous episode mentioned - Episode 056 - How to Improve Your Lead Magnet https://seoleverage.com/podcast/056-how-to-improve-your-lead-magnet/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
When an SEO agency comes to you and guarantees to bring your website to page one in the different search engines, Google in particular, I would strongly advise you not to believe in the guarantees they are selling. It's really never guaranteed because you can't have control of the several elements that are present in the macro scenario. Look for an agency who would offer a slow and steady approach rather than go with some doing scammy techniques in the system. Get honest-to-goodness advice from this episode with regards to rankings and more informative materials from past and future episodes of the SEO Leverage Podcast. Podcast Highlights: 00:00 Prologue 01:21 Introduction of the topic 01:56 The importance of understanding why there is no such thing as guaranteed ranking in SEO. 02:36 What is SEO Leverage and why their approach is different from the other SEO agencies out there? 04:53 The reasons why SEO ranking is never guaranteed? (...Why you cannot rely on false claims from other SEO agencies? 08:10 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
HIGHLIGHTSWhat does SEO look like today?Don't just focus on digital marketingAvoid DIY website builders Pay attention to your reputation outside your websiteContent, Links, and Search Behavior: The trifecta of SEOLeverage the data from paid ads to improve your SEOHire expert guidance for Paid AdsEnsure that your public information listings are correct Pay attention to your Google ReviewsQUOTESSteve: "You should be doing all things. You should be experimenting with radio and TV and local ads, have a street team, do some guerilla marketing, build relationships with brands that are in similar verticals. Try to avoid being myopic around digital marketing."Steve: "The higher the quality, quantity, and velocity of those links that are coming in to your website, the more Google thinks hey, this sites live, it's helpful, it's active, I'm seeing all these links coming in, I'm crawling the web and every time I find one it's a vote for the page."Steve: "If users see you in the paid search and the organic search results, you've basically buried your competition because now you got two listings at the top, they're more likely to click on you."Steve: "There's no direct correlation. You're not going to move up in search ranking simply because you're buying ads. In fact it would be illegal for them to do that. It would be a violation of their whole philosophy around organic search."Steve: "I think the latest study showed that 7% of your local rankings now have to do with the citations that you have off the website."Steve: "Nobody clicks on a 1-star review. I mentioned how important search appearance was. If there's listings in the map and you've got a 3-star review from six people, and your competitor who's right above you has 243 reviews and has a 4.5 rating, they're probably gonna click on that competitor more than you."To learn about Steve, check out the links below: Linkedin: https://www.linkedin.com/in/seoexpert/Website: https://academyofsearch.com/If you enjoyed today's episode, please subscribe, review and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com.
Do you want to learn how to do keyword research to create content that will grow your website traffic? Watch this interview with Gert Mellak of SEO Leverage, where you'll learn: – How to come up with content ideas for high-ranking articles on Google (that will bring you traffic) – Live demo of how to use Ahrefs for keyword research Topics discussed: 00:00 Introducing Gert Mellak 2:00 Is high volume, low competition still the best approach? 04:00 Buyer intent vs research 05:20 A better approach to keyword strategy 07:58 Creating content with intent in mind 10:36 How to use Ahrefs for keyword research 18:00 How to determine search intent for a specific keyword 34:14 How long should your content be? 43:00 What is a content cluster 46:32 Tools for creating SEO-optimized content About Gert Mellak: Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines. Resources Mentioned: How To Create Content That Ranks Page 1 In Google with Gert Mellak Gert's website Gert Mellak's book: “The ERICA Framework – Your Answer to the Toughest SEO Challenges” SEO Leverage podcast Ahrefs Ahrefs YouTube channel Surfer SEO inLinkz Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message
People don't want the feeling of being pushed into purchasing something. They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and that is to make the purchase. This is where SEO works as a powerful tool for lead generation because the content that you have created is targeted for a specific audience, one that speaks directly to their needs. Podcast Highlights: 00:01 Prologue 01:04 Introduction of the topic 02:15 Paid ads vs SEO when it comes to lead generation 03:30 Why doesn't the content convert? 04:14 The reasons why SEO is one of the most powerful tools in lead generation. 05:49 What can SEO Leverage do to help you leverage SEO to its fullest advantage? 06:31 End Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
A content hub is like a centralized destination for all your ideas, information that you have researched in advance, high-quality content that you can structure or organize to topics and subtopics, and contains words and phrases that will rank according to Google's metrics. There are definitely significant SEO benefits to creating a content hub such as lead generation, along with increased authority, a stronger brand that will drive traffic and conversion to your page. Podcast Highlights: 00:00 Prologue 00:57 Introduction of the topic 01:16 What is the common interpretation of a content hub? 02:31 From an SEO perspective, what is a content hub and how does Google evaluate it in order to rank? 05:27 Gert Mellak's recommendation to update the content hub as frequently as possible to stay current with what is happening in your industry. 06:00 The advantages of having a content hub for lead generation and link building? 07:02 SEO tools that SEOLeverage.com use. 08:45 End Resources: SEO Tools: Ahrefs - https://ahrefs.com/ SemRush - https://www.semrush.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Over the years, SEO has brought feelings of love and hate among content creators. New or expert, all things around it sound confusing, and the fact that the rules change every minute doesn't help. Gert Mellak from SEO Leverage is here to help. He is a consultant that helps business owners to figure out the SEO game. During our conversation, we will learn about his ERICA framework, the frequency of actions that you need to do on SEO, and what Google does differently to other platforms like iTunes. Links 329 - Show Notes Take the Accelerated Pulse Check! Masterclass BLG Sales Machine Connect With Paul On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com Thank You for Tuning In!
SEO is definitely one of the main pillars behind a successful and balanced digital marketing strategy. Search Engine Optimization done with the most strategic approach will bring more traffic to your website and the higher your ranking is, the more searchers will trust that your website is a credible source. As the landscape of digital marketing changes constantly, people are turning more to hiring the services of an SEO agency because they offer more expertise, strategies, tools, and resources to stay ahead of the game. Podcast Highlights: 00:00 Prologue 01:06 Introduction of the topic 01:42 Hiring an SEO agency is more beneficial in the long run than employing an in-house person or team. 02:50 An overview of what an SEO agency like SEO Leverage and its team does. (...Their expertise and the overall experience, paying attention even to the smallest details.) 04:05 What does an SEO campaign look like and what are the action steps an SEO agency should be doing? 08:20 The ERICA Framework and what it does to your overall marketing strategy? 08:52 End Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
The long hours it takes to implement an SEO campaign will determine the success of your business. SEO involves many roles working in sync, so if you attempt to do it alone, you are wasting time that you could be using to focus on your expertise and further develop your business. In this episode of SEO Leverage, you will learn about the importance of time to build a successful SEO campaign and why you are better off delegating the key roles to an overseer or hiring an SEO company. Podcast Highlights: 00:00 Prologue 00:36 Introduction of the topic 01:45 The important roles an SEO team should have in order to run a successful SEO campaign: The role of a tech person or a tech service Content writing and research The Virtual Assistant and/or the Webmaster 03:27 Why is it necessary to have someone to manage the SEO team to optimize the process and results? 04:48 Gert Mellak's recommendation for the overseer role and why it is important to delegate that role instead of doing it yourself? 05:58 End Resources: Previous episode with guest James Schramko: https://seoleverage.com/podcast/004-11-years-of-content-marketing-with-james-schramko/ The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Discover the importance of the ERICA Framework and why you should be applying it Find out how to address the SEO's toughest challenges Learn more on why consistency is the key to making the most out of SEO Resources/Links: Want to know more about the ERICA Framework and how to apply it to your brand and content? Learn more about the ERICA Framework-- The Answer to the Toughest SEO Challenges: https://seoleverage.com/book Summary Do you want your brand to be discovered at the right moment? Are you struggling to get traffic to your website? Are you tired of trying to make new content that isn't getting much attention? Are you sick of not getting the most out of your website? Do you want to know the secrets of the ERICA Framework that can guarantee you consistent SEO results? Gert Mellak is the Founder of SEOLeverage.com where he helps e-commerce and other online businesses to achieve consistent SEO results. In this episode, Gert talks about the power of consistency when it comes to SEO. He also shares about the ERICA Framework that can help you get the most out of SEO and can guarantee you promising results! Check out these episode highlights: 01:14 - Gert's ideal client: “We very often work with coaches, course creators, Shopify sites, e-commerce sites in order to help them drive traffic to their website and essentially get leads and sales.” 01:53 - Problem Gert helps solve: “The problem we solve is to make sure that people can discover your brand at the right moment. So when people go to search engines, they're in a certain mindset to have set aside some time, not like on social media, whether it's just disruptive marketing, but intuitively, they're really good to go with because they have now a couple of minutes to search for something and find an answer, find a solution.” 02:41 - Typical symptoms that clients do before reaching out to Gert: “Definitely a loss in rankings. People tell us all the time that they used to rank for something, and they don't rank for it anymore. And it's just really based on growing competition, COVID changing every single day.” 03:35 - Common mistakes that people make before they find Gert's solution: “I think there are multiple things. So first of all, they focus on the wrong things. I'm just having that right now, an audit with a client who has been creating content really every week. They created, like, a couple of articles over many years. They now have 600 articles they can throw away.” 05:31 - Gert's Valuable Free Action (VFA): “Definitely key tip is the "E" in ERICA stands for Evolution. You want to know where you are. And you can sign up for free to Google Search Console, which gives you access to data only Google has about your searches.” 06:28 - Gert's Valuable Free Resource (VFR): Check out Gert's FREE Book: seoleverage.com/book 07:04 - Q: Why don't I get consistent SEO results? A: Because they do SEO on and off. They don't have guidance, just like me going to the gym four times a year and not getting results. Probably not because I'm not doing it consistently. Tweetable Takeaways from this Episode: “Consistency is key in SEO as it is in the gym.” - @Gert MellakClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09
Discover the importance of the ERICA Framework and why you should be applying it Find out how to address the SEO’s toughest challenges Learn more on why consistency is the key to making the most out of SEO Resources/Links: Want to know more about the ERICA Framework and how to apply it to your brand and content? Learn more about the ERICA Framework-- The Answer to the Toughest SEO Challenges: seoleverage.com/book Summary Do you want your brand to be discovered at the right moment? Are you struggling to get traffic to your website? Are you tired of trying to make new content that isn’t getting much attention? Are you sick of not getting the most out of your website? Do you want to know the secrets of the ERICA Framework that can guarantee you consistent SEO results? Gert Mellak is the Founder of SEOLeverage.com where he helps e-commerce and other online businesses to achieve consistent SEO results. In this episode, Gert talks about the power of consistency when it comes to SEO. He also shares about the ERICA Framework that can help you get the most out of SEO and can guarantee you promising results! In this episode, Ari talks about the importance of trust in sales and how it is a magnet for success! He also shares the secrets of language in sales and its promising increase in sales. Check out these episode highlights: 01:14 - Gert’s ideal client: “We very often work with coaches, course creators, Shopify sites, e-commerce sites in order to help them drive traffic to their website and essentially get leads and sales.” 01:53 - Problem Gert helps solve: “The problem we solve is to make sure that people can discover your brand at the right moment. So when people go to search engines, they're in a certain mindset to have set aside some time, not like on social media, whether it's just disruptive marketing, but intuitively, they're really good to go with because they have now a couple of minutes to search for something and find an answer, find a solution.” 02:41 - Typical symptoms that clients do before reaching out to Gert: “Definitely a loss in rankings. People tell us all the time that they used to rank for something, and they don't rank for it anymore. And it's just really based on growing competition, COVID changing every single day.” 03:35 - Common mistakes that people make before they find Gert’s solution: “I think there are multiple things. So first of all, they focus on the wrong things. I'm just having that right now, an audit with a client who has been creating content really every week. They created, like, a couple of articles over many years. They now have 600 articles they can throw away.” 05:31 - Gert’s Valuable Free Action (VFA): “Definitely key tip is the "E" in ERICA stands for Evolution. You want to know where you are. And you can sign up for free to Google Search Console, which gives you access to data only Google has about your searches.” 06:28 - Gert’s Valuable Free Resource (VFR): Check out Gert’s FREE Book: seoleverage.com/book 07:04 - Q: Why don't I get consistent SEO results? A: Because they do SEO on and off. They don't have guidance, just like me going to the gym four times a year and not getting results. Probably not because I'm not doing it consistently. Tweetable Takeaways from this Episode: “Stop giving value. Instead, provide clarity on their problem!” -Ari GalperClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings everyone and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, where the sun is shining and the birds are singing, and the surf is up,
In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest in today's episode of SEO Leverage podcast, will share his favorite medium to lead people to his offer and that is through webinars. Tom is the multiple best-selling author of the Leadsology® series and has a proven system to generate high-quality leads for your business. Podcast Highlights: 01:00 Podcast Intro 01:10 Introduction of the Guest 02:28 Tom Poland's background and how he started doing webinars? 06:11 What are the three characteristics of your messaging that will catch the attention of your audience? 10:22 In some businesses, messaging does not need numbers. 12:17 How to focus your messaging to the three category types of audiences? 16:22 Understanding how lead magnets work and how people will take the offer and give their commitment to it. 25:54 Why does Tom choose a webinar as his lead magnet? 29:19 What does it take for a person to opt in for a lead gen? 32:00 Recap 35:59 Where to learn about the leadsology program of Tom Poland? 36:35 End Connect with Tom Poland: Website: https://www.leadsology.guru/ Attend his live webinars - leadgendemo.live which will bring you to https://www.leadsology.guru/mwwlive-may2021/?ref=157 Resources: Tom Poland's books: Leadsology: The Science of Being in Demand by Tom Poland https://www.amazon.com/LEADSOLOGY%C2%AE-SCIENCE-DEMAND-Tom-Poland-ebook/dp/B01IUZXCUG Marketing with Webinars https://www.amazon.com/Marketing-Webinars-Tom-Poland-ebook/dp/B08B3S6JNR
How sure are you that Google understands text? Well, we know that Google understands text to some degree but not everything. Google has been changing its algorithm in the last few years and for sure will constantly change based on new developments. Think about it, one of the most important things Google has to do is match what the user types into the search bar to a search result. We are in for an insightful conversation with our guest Dixon Jones, in today's episode of SEO Leverage podcast. Dixon is an international SEO Speaker, an Internet Marketing advisor and is a PageRank specialist. Podcast Highlights: 00:00 Podcast Intro 00:33 Welcoming of the guest Dixon Jones 01:28 Dixon Jones' background and the companies he helped build. 03:38 His transition from link based analysis to page analysis. 05:53 How much does Google really understand about text on keyword search? (...How has Google algorithms changed?) 10:06 The evolution from text to topics or ideas to entities and the relationship of the contexts. 15:37 What are co-occurrences in electronically stored networks of texts or words? 17:59 What InLinks does in the content optimization space? 19:31 What's the role of API in processing algorithms and the two things it does? 23:21 The difference between Wikipedia and Google in terms of their database and entities. 27:24 How does structured data markup help machines cut through the long process of trying to interpret and understand content? 31:09 Gert's quick recap 32:34 What are the three things content creators should have or do to make sure that Google optimize their content and index it properly? 44:12 Where to connect? 44:22 End Connect with Dixon Jones: Website: https://dixonjones.com/ Website: https://inlinks.net/ - there's a free version that you can try Resources: How PageRank works in practice YouTube video presentation - https://youtu.be/3sOF6twdoHg
When businesses use paid traffic to get more SEO conversions, they have to make sure that they will have a good return of investment. Paid traffic is a cost, an expense that needs to be taken in consideration. Understanding how it works is also key to the success of the marketing effort, whether it is through advertising or remarketing via the social media platforms. Andy McDuff brings his expertise to the table as an experienced digital marketer specializing in paid media in this episode of SEO Leverage podcast. Podcast Highlights: 01:06 Welcoming of the guest 02:08 Background of Andy McDuff 06:27 What would Andy advise a client if they want to test traffic first and they have limited budget? 13:45 How do we check the results with the search volume test and see if there is really a return on investment on paid traffic? 15:14 Having a complimentary strategy is important because having only one is quite risky for sustainable traffic. 19:22 Paid traffic compliments SEO and does well when it comes to remarketing. How does remarketing work and what are the different remarketing platforms ? 21:45 How do you sign up for Adroll and how does remarketing look like in Adroll? (Andy shares his screen to share a sample report in Adroll.) 26:11 Andy McDuffs recommendation regardless if you're going to run ads or not. (...putting those pixels on your websites immediately.) 27:50 Recap by Gert Mellak on remarketing. 31:01 What your budget will be on remarketing depends on whether it is profitable for you after doing the numbers. 33:43 If you have good traffic already, what are the different, good strategies to retarget audiences back to your homepage? 41:33 When it comes to creatives, how often do you think ads can be recreated or revised? (...And what is the effect of frequency in marketing or in the branding side?) 46:30 A full recap by Gert Mellak of all the topics discussed in the conversation. 49:45 Where to connect with Andy McDuff? 52:11 End Connect with Andy McDuff: Website: https://7milemediasezc.com/ Email: Andy@7milemediasezc.com
The success of SEO to provide the best user experience and have fast access to a website depends on the solid technical foundation of who is running your website, someone who has a very good control and a trusted process. This is where Justin Meadows and his team at tunedwp.com comes in as an expert to fix things up and give solid recommendations. Podcast Highlights: 01:12 Introduction of the episode and the guest 02:39 Justin Meadows Background 04:41 Gert's experience resonates with Justin in terms of SEO and how he is on top of every project for the clients. 07:29 Justin's view on mobile user experience. 12:08 How Google became the dominant search engine until today? 14:16 What are the core web vitals and why it is important to pay attention to this? (...What is LCP's role in website optimization and speed?) 17:30 What are CDNs and how can it deliver great results for user experience and optimize engagement? (Cloudflare vs Stackpath) 21:02 Another core web vital the Cumulative Layout Shift (CLS), what does it do? 25:10 Justin's thoughts on sites on WordPress and the issues around it. (...What are the caching plugins he recommends?) 26:08 Integrating Automatic Platform Optimization (APO) with WordPress 27:25 Why adding more CSS and scripts into the page slows down the performance of your website? (...Which page builder does Justin recommend?) 29:48 Recap 40:20 Where to connect? 40:40 End Resources: Previous episode on SEO Leverage with guest Christoph Cemper: https://seoleverage.com/podcast/015-how-toxic-links-can-hurt-your-site-with-christoph-cemper/ CDN Cloudflare https://www.cloudflare.com/ CDN Stackpath https://www.stackpath.com/ WP Fastest Cache https://wordpress.org/plugins/wp-fastest-cache/ WP Rocket https://wp-rocket.me/ Connect with Justin Meadows: support@tunedwp.com Website: https://tunedwp.com/
So let me ask you a question. If someone went to Google and searched for a speaker on your topic would you be on that first page? You see Search Engine Optimisation is one of the top three sources of leads for most speakers. My guest today is Gert Mellak, an SEO expert and the founder of SEOLeverage.com. Over the last few years, Gert has been able to help an increasing number of businesses like yours gain organic, qualified, and relevant traffic for their website from Google. He firmly believes that SEO should be part of your marketing mix – no matter if your speaker website gets the most traffic and sales via referrals, speaker bureaus, social media, or paid search marketing right now. In our conversation, we talk about the two activities that every speaker should be focusing on to improve their Google rankings as well as the future of SEO article writing using GPT-3. Enjoy the episode. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/how-to-get-your-message-to-millions-and-make-millions-sl098/
Google core algorithm is based on links but when toxic and nasty links get into your site, it is very painful. When there's a problematic link attack from either your competitors or from automated schemes like the globe spam, you get penalized for it. If you think that Google's penalty is painful, think about the pain of getting your website off the list of the virus program distributors. In this episode of SEO Leverage podcast, we got to talk with Christoph Cemper who will give us insights on how Google is doing something about such links and what tools can you use to disavow harmful links. Podcast Highlights: 00:00 Prologue 01:06 Introduction of the podcast topic 02:01 The background of Christoph Cemper and how did he start on the link research tool? 06:47 The key innovation that Google had recently that sets them apart from the other search engines. (...Google core algorithm is based on links.) 13:04 Why is Google saying that ranking without links is really, really hard? (...Links drive rankings.) 16:30 How are filters affecting search results and what about penalties as filters? 17:49 The difference of social media, e.g. Facebook, in terms of organic ranking, with that of Google. 20:12 What is the impact of Google algorithm updates on how Google treats ‘no follow' tags or indexing? 26:04 What makes a link harmful and what to do about it? (... What is the new tool that has been moved by Google to the Search Console?) 32:28 What are examples of a problematic link attack that you can get on your site? 38:01 How do we know that we are being penalized and how does Google implement this? (...What do we need to be cautious about?) 47:06 Christoph's thoughts on Google's maintenance of brands being mentioned but not linked. 51:16 Wrap up, summary of the conversation 52:46 End Resources: Toxic Backlink Audit and Link Risk Management Solutions: https://www.linkdetox.com/ https://www.linkresearchtools.com/ Book by Christoph C. Cemper - Spaghetti Code: Detangling Life and Work with Programmer Wisdom https://www.amazon.com/Spaghetti-Code-Detangling-Programmer-Wisdom/dp/197676503X Connect with Christopher Cemper: https://www.christophcemper.com/
Why is it important to look into the monthly Google algorithm updates? This is what Gert will be discussing in this episode 9 of the SEO Leverage podcast. As you know Google is the widely used search engine and a trusted one at that because it releases the most comprehensive, sophisticated, and detailed list of Google search ranking algorithm updates ever. So, if your ranking dropped from the last update, there are ways to bring them back up. Podcast Highlights: 00:00 - Prologue 01:12 - Introduction of the Topic 01:42 - What to look for in a Google Algorithm update and what action to take if it has affected your ranking? 06:15 - What can you do on your site, in general, to make it better? 07:09 - Why your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) can affect your ranking? 08:25 - What can SEOLeverage.com do for you to streamline your website's search engine optimization? 10:15 - End
Why the small fish first? It actually makes sense to go after smaller, lower search volume terms first. The same way when you go fishing, you try to fish a smaller fish first and use it as a bait for the bigger one. Today, Gert talks about strategies we can do after catching the small fish and how to turn it into the big fish! Podcast Highlights: 00:12 - Taking the main keyword into consideration 00:28 - Importance of keyword research 01:16 - Rank for a high search volume term in your niche 01:53 - The small fish first 02:25 - What to do after catching the small fish 03:44 - Outro 04:22 - End Transcript [00:00:00] Hello, and welcome to episode number three of the SEOLeverage.com podcast. My name is Gert Mellak, and today we are going to talk about fish. [00:00:11] When it comes to SEO, you should take into consideration what the search volume of a search term is. So very often we know what the main keyword is we want to rank for, but we are not exactly sure how many people really search for this keyword. [00:00:28] We want to do a keyword research or have someone who knows their trade to create a keyword research for us and what the keyword research is going to give us is a list of terms that are actually searched by users on Google, for example. And it's also, if it's done in a decent way, you're going to give us an estimation on the search volume. Which is going to tell us how many searches are performed for this keyword. So if someone searches [00:01:00] for online coating, they are going to be a few thousand searches in a determined area for this term. It makes a difference if you go after a ranking for a high search volume term or a low search volume term. [00:01:16] When the term or keyword or query doesn't get searched for very often, it's less competitive and it's usually easier to get a ranking for that term than for a very specific and general one with the highest search volume. As an example, trying to rank for online business coaching in Ohio is definitely going to be easier than trying to rank for online business coaching. Obviously, ultimately, you want to rank for a high search volume term in your niche. [00:01:53] However, it might make sense to go after smaller, lower search volume terms first. The same way as you sometimes when you go fishing, you try to fish a smaller fish first and use it as a bait for the bigger one. On the website, you would still create a main pillar content targeting the highest search volume term first, but don't expect to rank it right away. [00:02:25] What you want to do is, afterwards, create a lot of pieces of content, a lot of articles around this main pillar content targeting, lower search volume terms you might be eligible to rank for. And over time, then aim at the big fish at getting your pillar content ranking. As action steps for this episode, I would encourage you to check your site and identify your desired keywords or get an SEO consultant or SEO agency to help you with this. [00:03:00] And then think about which smaller fish you could go after first. So there might be questions, there might be sub topics or specific angles about this topic you could write about. And all of those are going to build your authority in this space in Google's eyes. [00:03:15] So the more high quality content you have covering all kinds of aspects of this topic. When you structure your site well is going to make sure your brand gets more and more recognition in Google's eyes in this field, in this industry or for this topic. And slowly you can then go after bigger and bigger fish and make sure you're going to end up cutting the big one. [00:03:44] Thank you so much for listening to this show. If you think this is helpful for someone who is building a website or trying to make SEO work for them, please forward them this episode, send them a link, point them to iTunes, to Spotify, to Stitcher, to SoundCloud, wherever they want to listen to this show. [00:04:02] And if you got value out of this also consider rating us on one of those platforms or leaving us a comment, we read every comment. We appreciate your feedback. And if there is a topic you would want to particularly be interested in, also let me know. I'm Gert Mellak you're listening to SEOLeverage.com. [00:04:22] Thank you very much.
Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How To Start a Podcast - The Podcast Host (https://www.thepodcasthost.com/planning/how-to-start-a-podcast/) Get your website audited at SEO Leverage (https://seoleverage.com/) Grab a copy of The Erica Framework by Gert Mellak (https://seoleverage.com/books/erica/) If you’ve already been in the podcasting game for quite some time, you’ve probably already asked yourself this: “What do I have to do to rank #1 on Google?” Every podcaster’s dream is to be heard by the 7.5 billion people on the planet—and avoid pouring money down the drain. But if we can’t even get to page one on the search results, how can we expect to get our hands on the traffic that’s just out there for the taking? How do we know that our content is what the audience actually wants? And how intentional should we be with content and SEO to play with the big leagues? Those are just some of the questions we cover today with Gert Mellak from SEOLeverage. From figuring out if SEO can be the only podcast growth rider, to knowing what keywords you can and can’t compete for - we unpack so much in today’s episode. While the saying is true that “content is king”, SEO is the not-so-secret weapon podcasters should be utilising from the start. If you’re ready to rank, tune in and get an introductory lesson on SEO for podcasting! Episode Highlights: All about Gert and SEO Leverage [02:11] Is it possible for SEO to be the only podcast growth driver? [04:56] Does intent on content creation need to change to take advantage of SEO? [06:26] Pick your battles - always know who you can compete with [08:30] Keyword research and niche topics are key to ranking on Google [10:11] How to find out what keywords you can and can’t compete for [13:45] Podcasting for the long game vs buying a domain name with a high authority [16:34] What can podcasters do to appear more on Google searches? [20:47] Google wants to make users happy [23:06] Factors involved in competing for better ranking and visibility [26:58] Is SEO something podcasters can do themselves & what do they need to start? [33:10] What are backlinks and how important are they? [37:16] The most popular way to get backlinks is through guest posting [40:33] What’s the next step for podcasters to help them get ranked? [45:29] All podcasts can be suited for SEO... if every episode is done with intent [51:09] Not all episodes have to be ranked by Google [55:05] SEO is the key to driving traffic to your site [58:05] About our guest With 20 years of experience in SEO, Gert Mellak is the go-to guy in optimising your website to rank better on Google. He is the Founder and CEO of SEOLeverage, specialising in SEO deep dive audits, and high-level SEO consulting. He also offers private coaching and training. He also authored The Erica Framework which offers an in-depth explanation on how you can top the Google search results and get better ROI. If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.
Is your SEO service provider delivering what you pay for? Gert Mellak from SEOLeverage discusses the good and the bad signs to look for.
It's not too late to drive additional revenue with holiday SEO. And it's easier than you think. In this episode, we walk through each step of the holiday SEO planning process in detail. We'll learn how to engage in thoughtful keyword research, create optimized content for the season, and even the right way to link to your holiday content properly. Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Boston, MA. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids. We'll find out: How to find and target effective keyword phrases How to best create holiday landing pages in Shopify (without spending hours on writing) How and why to market your holiday pages year-round The minimum viable strategy for Holiday SEO Tune in for more details! Resources Fire&Spark Google Keyword Planner Keyword.io Dale's Holiday Season SEO article Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn't?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager
© 2020-2025 Ivy Podcast Discovery LLC
