The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here. If yo
In this episode of the SEO Leverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight. Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, and how the SEO Leverage team helped turn things around — fast. Within just three weeks, the site had fully recovered, and from there, it doubled its traffic and increased conversions. But this episode is more than just a recovery story. You'll learn: ✅ How to build a resilient online course business over time ✅ The power of internal linking, user experience, and smart content organization ✅ How Joseph evolved 90 Day Korean into a global membership platform ✅ What most course creators get wrong when scaling ✅ How AI and team feedback shape their content and support systems ✅ Why regular customer interviews became a turning point in product development Whether you're a course creator, marketer, or SEO enthusiast, this conversation is packed with real talk, strategic insights, and behind-the-scenes lessons from a founder who's been through the storm — and came out stronger. Podcast Highlights: 05:59 – 06:30 - We Lost 70% of Our Traffic Overnight Joseph shares the gut-wrenching moment when a Google core update wiped out the majority of 90 Day Korean's traffic — a situation many online businesses fear. It instantly raises the stakes and gives the conversation emotional depth and urgency. 07:10 – 08:27 - The SEO Recovery That Took Just 3 Weeks After connecting with Gert, Joseph implemented a focused SEO action plan and fully recovered rankings in just three weeks. This segment shows the real-world power of expert SEO, structured workflows, and quick execution. 09:53 – 11:50 - The Power of Internal Linking and Content Cleanup Joseph and Gert unpack how rethinking internal linking and removing redundant pages helped clarify the site's structure — improving both SEO and user experience. It's a golden nugget for content-heavy websites. 36:43 – 38:16 - Why Customer Interviews Changed the Game Joseph reveals how regularly talking to customers uncovered gaps in the product and guided critical improvements. This is a practical, often-overlooked growth tactic for course creators and SaaS founders. 27:22 – 30:19 - Adopting an AI-First Mindset (Without Losing the Human Touch) Joseph discusses how his team uses AI for support, content structure, and message clarity — while still relying on human review. It's a balanced, real-world look at leveraging AI effectively inside a growing business. Links: 90 Day Korean - Official Website - https://www.90daykorean.com/ Guest Website Info: Name: Joseph Armstrong Role: Founder & CEO, 90 Day Korean Website: https://www.90daykorean.com Email: joseph@90daykorean.com About: 90 Day Korean is an online Korean language learning platform designed to help English speakers go from zero to confidently holding a 3-minute conversation in just 90 days, and work toward conversational fluency within a year. The platform features structured courses, personalized coaching, and a supportive membership community — all built on practical, real-world Korean, not textbook theory. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management, helping business owners free up time and energy while driving growth. From defining clear accountability and crafting a vivid vision, to streamlining SOP ownership, team rhythms, and introducing feedback loops, Lloyd reveals the keys to building a well-oiled business machine. They also explore the rise of Revenue Operations (RevOps), leveraging CRM data to maximize ROI, and dive into the exciting world of AI agents and how they're reshaping operations today. Whether you're drowning in tasks or looking to level up your team's performance, this episode is packed with actionable insights and real-world examples that can help you reclaim your time and scale your business effectively. In this episode, you'll learn about: How to get out of daily operations with a fractional COO The 4-step method to assess and fix operational bottlenecks How to reclaim your time with a simple Task Audit Tips for creating smooth team workflows and feedback loops An intro to Revenue Operations (RevOps) for better CRM use How to leverage AI tools and agents to boost efficiency Podcast Highlights: 01:24 – What is VirtualDOO? Lloyd explains how his company helps founders delegate operations through flexible, fractional COOs. 05:29 – Diagnosing Operational Chaos The importance of an operational health assessment and how it uncovers key business inefficiencies. 12:17 – Reclaiming Founder Time Lloyd shares a simple Task Audit method to free founders from day-to-day tasks. 19:54 – Creating Operational Smoothness How rhythms, dashboards, and feedback loops lead to smoother team operations and growth. 27:02 – Introduction to Revenue Operations (RevOps) Connecting sales and marketing in the CRM to maximize lead and customer value. 38:09 – Leveraging AI in Operations How businesses are starting to use AI agents and automation to increase efficiency and reduce workload. Links: VirtualDOO Website: https://virtualdoo.com Free Resources & RevOps Self-Assessment: https://virtualdoo.com/resources Guest Website Info: Lloyd Thompson Founder of VirtualDOO Helping founders escape operational chaos with fractional COOs and streamlined systems.
In this episode of SEO Leverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing. This episode covers: The power of partnerships in growing e-commerce brands How to build and monetize a community of engaged followers Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals Why newsletters and communities are vital assets in today's competitive digital space Insights into modern tools and processes for partnership management Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration. Guest Website Info: Nick Penev Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations. Learn more about Nick and his initiatives: Website: Extreme Power Brands LinkedIn Profile: Nick Penev Partnership Platform: Hello Tax Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work. Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone? In this episode, I talk to Joe Fier about the latest advancements in AI, including a new technology called Delphi that allows you to create an AI clone of yourself. We discuss the possibilities of this technology, as well as other AI tools that can help you automate your workflows and live a better life. In this episode, you'll learn about: The Delphi AI technology that allows you to create an AI clone of yourself How AI can be used to automate your workflows and live a better life The latest advancements in AI, including tools that can help you write content, answer questions, and even talk to people on the phone Tune in to learn more about the future of AI and how it can help you achieve your goals. Podcast Highlights: 00:00 Prologue 1:14 Gert introduces Joe Fier 3:04 Joe discusses the current state of AI 8:15 How AI is changing the way we learn 16:20 How AI can give you superpowers 20:37 Joe introduces the Delphi AI technology 29:53 The importance of consistent synchronization with AI 37:51 How to create enhanced versions of AI bots 42:36 How to clone your voice with AI 56:28 The future of AI 1:02:27 How to be a first mover in AI Links: Delphi Future Tools Hustle and Flowchart Joe Fier on YouTube Buy Back Your Time by Dan Martell Guest Website Info: Joe Fier is an AI advisor and fractional worker who helps businesses automate their workflows and create better engagement with their brands. You can find Joe on social media or email him at joe@hustleandflowchart.com. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In Episode 136 of the SEO Leverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization. Mellak discusses the strategic advantage of custom GPTs in business processes, particularly in marketing and SEO. He describes breaking down workflows into smaller tasks that can be trained into GPTs, ensuring high efficiency and precision. For instance, an SEO-focused GPT can analyze top-ranking articles to identify missing terminology or semantically relevant topics. This helps businesses create optimized, competitive content while avoiding irrelevant or cluttered information. The approach streamlines operations and leverages AI to focus on what truly matters in content creation. The episode concludes with Mellak encouraging listeners to experiment with custom GPTs and seek expert help if needed. He highlights the benefits of professional guidance for businesses looking to integrate AI seamlessly into their workflows. Additionally, Mellak directs listeners to a detailed written summary on his website and invites them to share their own GPT creations, reinforcing the collaborative potential of these tools in advancing business success. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com AI Tools mentioned: ChatGPT
In today's episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases. Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility. Podcast Highlights: 00:00 Prologue 00:49 SEOLeverage Podcast Intro 01:11 Discussion on the challenges of finding buyers in a crowded online space 02:05 Explanation of how search engines are surfacing content from various sources 04:08 Real-world examples of how users find and choose products/services online 05:49 The importance of brand presence on platforms beyond Google 06:56 Introduction to the Platform Leverage program 08:15 Overview of creating a multi-platform strategy for consistent online engagement 09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era AI Tools mentioned: ChatGPT Perplexity CoPilot
In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior. Podcast Highlights: 00:00 Prologue 00:45 SEOLeverage Podcast Intro 00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials 01:59 The importance of controlling brand narrative across platforms in the age of AI 02:33 Explanation of the SEO value chain and its role in achieving organic revenue 03:39 The importance of Site Audits in establishing a position within the SEO value chain 04:22 How the value chain concept applies to various life situations 05:58 Closing message Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era AI Tools discussed: ChatGPT Perplexity Claude
In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape. The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships. Podcast Highlights: 00:00 Prologue 01:01 SEOLeverage Podcast Intro 01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship 02:36 Mario discusses his background in software engineering and his passion for learning 06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship 08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education 17:00 Discussion on effective client acquisition models for service businesses in the current market 20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities 22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns 26:35 The importance of playing the long game and having a long-term focus in business 30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity 35:25 The crucial role of market research and gathering customer feedback in product development 41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses 45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge 49:55 Mario provides information on how listeners can reach out and learn more about his work and book Connect with Mario Peshev: Website: https://mariopeshev.com/ LinkedIn: https://www.linkedin.com/in/mpeshev/ X (Formerly Twitter): https://x.com/no_fear_inc Book Website: mbadisrupted.com Mario's Companies: DevriX: devrix.com Growth Shuttle: growthshuttle.com Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape! Podcast Highlights: 00:00 Prologue 00:37 SEOLeverage Podcast Intro 00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast 01:43 Analyzing the cause of ranking drops 02:34 Importance of thorough analysis to identify affected pages and keywords 03:26 How Google core updates work and their impact on search results 05:27 Helpful Content Update: Its impact and recovery process 06:00 What steps to do when hit by a Google update 06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
A successful exit strategy is essential for business owners considering selling their firms. In today's episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process. Podcast Highlights: 00:00 Prologue 01:00 Introduction of the episode and guest 03:47 What factors influence a firm's valuation in an acquisition? 05:44 Why do software firms generally command higher multiples than service businesses? 08:36 What are earnouts, and how do they typically work in professional services deals? 10:39 How are M&A deals typically structured? 12:48 When might it be more beneficial to keep a business rather than sell it? 15:52 What steps should business owners take to prepare their staff for a transition? 19:09 How do clients and employees typically react to a business being acquired? 24:18 Why might business owners consider acquiring other firms? 26:48 What are some practical tips for preparing a business for sale? 29:17 Best way to get in touch with Jonathan Connect with Jonathan Baker: Website: https://punctuation.com/ Sign up for their newsletter: punctuation.com/seoleverage LinkedIn: https://www.linkedin.com/company/wearepunctuation/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings! Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode 01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts Connect with Gert Mellak: Website: https://seoleverage.com/ LinkedIn: https://www.linkedin.com/company/seoleverage Email: info@seoleverage.com
AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today's episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you've been relying heavily on a single platform, it's time to rethink your strategy. Podcast Highlights: 00:00 Prologue 01:03 Podcast Intro 01:13 Introduction to the episode topic 02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms? 03:22 What factors do AI algorithms consider when evaluating a brand's popularity? 05:32 Why is Reddit a valuable platform in the context of AI and brand building? 07:39 How can brands ensure their various online profiles are linked and optimized? 08:51 Recap 09:50 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In today's episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions. They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are. Podcast Highlights: 00:00 Prologue 01:06 Introduction to the podcast episode topic and the guest 02:15 Tim Warren's background and his role as a Chief Provocation Officer 03:46 The importance of asking questions in the face of change 04:39 AI impact on white-collar jobs 08:06 The Gartner Hype Cycle and AI's evolution 13:26 Rise and fall of AI companies 16:06 The Importance of Human Expertise in SEO 23:12 Why more and more people are utilizing AI for their online search 32:13 AI in Personal Finance 36:35 The importance of trust and personalization in AI 43:35 The role of digital companions 50:41 Where to connect with Tim Warren? 51:09 End Resources: ChatGPT - https://chatgpt.com/ Anthropic - https://www.anthropic.com/ OpenAI - https://openai.com/ Claude - https://claude.ai CopilotAI - https://www.copilotai.com/ Perplexity - https://www.perplexity.ai/ Connect with Tim Warren: LinkedIn - https://www.linkedin.com/in/tswarren/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In today's episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it's not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results. Hear more about how Omnichannel Marketing can affect your online presence in this episode. Podcast Highlights: 00:00 Prologue 00:58 Podcast INTRO 01:08 Introduction to the episode topic 02:02 What is Omnichannel Marketing and why is it important for your brand? 03:45 The importance of engaging with audiences across different channels 06:46 Examples of how different platforms cater to different audiences 07:30 The importance of audience platform research 08:55 How covering a wider range of platforms can impact brand perception? 09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format. 10:30 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode of the SEOLeverage Podcast, Gert interviews Nicky Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicky shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients. Podcast Highlights: 00:00 Prologue 01:07 Podcast INTRO 01:17 Introduction to the podcast episode topic and the guest 02:05 Nicky's journey into becoming a professional copywriter 06:23 How Nicky 40x her revenue 10:17 The importance of effective messaging to resonate with your target audience 17:33 Why clients hire experts but often resist their expertise and the humorous side of it 18:30 Why selling doesn't end after landing the client 24:31 Nicky emphasizes the importance of understanding the audience's needs 27:14 Nicky talks about The Circuit Sales System 33:11 Gert discusses the importance of having a trusted advisor for clients 34:34 Where to connect with Nicky 35:25 End Resources: The Circuit Sales System - https://circuitsalessystem.com/ Connect with Nicky Krawczyk: Website - https://nickicopy.com/ LinkedIn - https://www.linkedin.com/in/nkrawczyk/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization. This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools. Podcast Highlights: 00:00 Prologue 00:48 Podcast INTRO 00:58 Introduction to the podcast episode topic and the guest 02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist. 04:25 Data collection and analysis for decision-making in business (...Two components of data preparation) 06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.) 09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?) 13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?) 17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business. 21:16 What is a data story? (...The two basic design principles of a dashboard.) 24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?) 27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs. 35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert. 38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies. 39:27 End Connect with Feliks Golenko: Website - MultiBase GmbH - https://multibase.de/eng/ LinkedIn - https://www.linkedin.com/in/feliks-golenko/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools. Hear more about how AI algorithms can affect your brand reputation in this episode. Podcast Highlights: 00:00 Prologue 00:44 Podcast INTRO 00:54 Introduction to the episode topic 01:45 The potential for AI tools to influence sales, revenue, and customer journey 03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections? 05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions 07:23 What SEO Leverage expertise can do to help with your online reputation management? 08:28 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation. Learn more about AI and online reputation by listening to this episode. Podcast Highlights: 00:00 Prologue 00:29 Podcast INTRO 00:39 Introduction to the episode 01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?) 04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands 06:41 How to combat and monitor false information perpetrated against your brand reputation? 07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses? 09:09 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did. Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people's feelings, what every employee wants and whether they feel being valued. This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy! Podcast Highlights: 00:00 Prologue 00:32 Welcome to the episode and introduction of the guest 00:47 Introduction of the episode topic 03:51 Two questions that Kevin Monroe popped out for Gert 05:42 Every business is a people business 10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group? 14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert 17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly) 19:42 The 5 Languages of Appreciation in the Workplace 24:46 How to use the Appreciative Inquiry technique in Team meetings? 29:28 An invitation to pause and send short messages to some people. 32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude? 33:21 End Resources: The Reinvented EVP by the Gartner Group https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X The Beginner's Guide to Growing Gratitude, Free 5-day challenge - https://hub.globalgratitudesociety.com/invitation?code=87646C Connect with Kevin D. Monroe: Website - https://www.kevindmonroe.com/ LinkedIn - https://www.linkedin.com/in/kevinmonroe/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact. Podcast Highlights: 00:00 Prologue 00:59 Podcast INTRO 01:09 Introduction to the episode 02:02 SEO strategies and the importance of aligning them with client goals and priorities. 03:35 Consulting and strategy are the key pillars of SEO 04:25 Role of Content Creation team and the use of AI language models 06:50 The Link-building team's role for SEO and branding 07:26 The Implementation Team 08:14 Who runs all the teams together? 09:20 The SEO Leverage Team 10:34 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities. While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users. Podcast Highlights: 00:00 Prologue 00:51 Welcoming Joe Fier to the show 02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient. 06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data 10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023 14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users 17:36 Features of Castmagic for post production tasks like show notes and prompts 20:27 Audio optimization tools and techniques using Descript 23:24 The benefits of using Riverside.fm for recording and editing interviews. 26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner 30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai 33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com 36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner 45:12 How to connect with Joe Fier? 46:34 Gert appreciates Joe Fier's expertise and sharing these for the episode 47:49 End Resources: AI Tools discussed and mentioned in the episode Claude - https://claude.ai/ Castmagic - https://www.castmagic.io/ Riverside FM- https://riverside.fm/ Gamma - https://gamma.app/ Beautiful.aia - https://beautiful.ai/ Voices.com - https://www.voices.com/ Delphi - https://www.withdelphi.com/ AgentRunner - https://www.agentrunner.ai/ Connect with Joe Fier: Website - Hustle and Flow chart - https://hustleandflowchart.com/ Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage Email address - Joe@hustleandflowchart.com Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment. If you want to learn about CMO roles, listen to this episode to the very end. Podcast Highlights: 00:00 Prologue 00:46 Podcast INTRO 00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic 02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?) 05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions? 07:36 Distinctions of CMO roles and responsibilities 13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success. 17:56 What are the benefits of hiring a fractional CMO for small businesses? 22:22 How much investment is it to hire a fractional CMO? 24:27 What does the role of a fractional CMO mean for Anfernee? 30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO? 35:21 Where to connect with Anfernee Chansamooth? 36:32 End Resources: How to learn about fractional CMO, go to - https://theauthenticmarketer.com/services/ Past episode with Stevie Brown https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX Connect with Anfernee Chansamooth: Website - https://theauthenticmarketer.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands. People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools. Podcast Highlights: 00:00 Prologue 00:49 Podcast INTRO 01:00 Introduction to the episode and the guest 02:06 Katrina's perspective on the use of AI tools 05:38 AI tools, their limitations and the reliability of information 11:19 SEO, brand awareness, and creating an authentic online reputation 14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story 16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?) 20:51 The best use for AI tools in content creation and SEO purpose 24:44 Embracing new technologies and working out how to use it with caution 26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.) 29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months. 31:26 Where to connect with Katrina McKinnon? 31:22 End Connect with Katrina McKinnon: Website - https://copysmiths.com/ LinkedIn - https://www.linkedin.com/in/katrinamckinnon/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to. Podcast Highlights: 00:00 Prologue 00:41 Podcast INTRO 00:51 Introduction of the episode and the guest 02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?) 03:47 Commitment on the marketing process from both sides, the business owner and the provider. 05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing) 07:01 Why do business owners have to be realistic about timeframes and budgets? 08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?) 11:21 The wrong marketing mindset and the lack of commitment from business owners. 14:37 Client engagement and marketing strategy at SEO Leverage 17:43 The importance of the on-boarding process. 20:47 In-house marketing versus outsourced marketing, which is better and costs less? 25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts. 29:19 What is the first thing to think about when planning a marketing strategy for your business? 33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?) 39:27 Overnight success is not really overnight, it may take years. 46:33 Recap 42:33 Where to connect with Stevie Brown? 43:39 End Resources: Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix Gift and Bonuses - https://www.thechangestarter.com/podcastgift Connect with Stevie V Brown: Website - https://www.thechangestarter.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation. Podcast Highlights: 00:00 Prologue 00:28 Podcast INTRO 00:38 Introduction to the topic episode 01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?) 02:35 Generative AI models and their impact on brand reputation. 05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation? 06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search. 09:17 Ending CTA Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get promoted, but also those who choose to stay in their roles, helping others to get promoted and really loving the work they are doing. Podcast Highlights: 00:00 Prologue 01:02 Podcast INTRO 01:12 Introduction of the episode and the guest 02:26 The future of search marketing, its disruptive changes and what Wil Reynolds thinks of it? 04:28 Automation vs growing the marketing team 06:02 The rapid pace of change and why Wil see it as a massive reset? 08:05 How did Wil Reynolds grow his team to 200 people? 12:37 Embracing change and innovation in a growing agency. 14:28 Will the people that lean on innovation drivers be the better team leaders? 15:48 A collaboration between innovation and the teams 17:12 How does Wil integrate company culture and values to over 200 team members across Philadelphia, San Diego, and Remote? 22:32 What a good hiring process should look like, according to Wil? 28:16 The downside of having a group of unicorn style people. 30:32 There is a need to celebrate those who chose to stay in the same role, helping others get promoted and are happy with what they are doing. 33:53 Putting a systemic schedule in place, say six months to check in with employees about their career growth. 35:31 Where to connect with Wil Reynolds? 36:49 End Connect with Wil Reynolds: Website - https://www.seerinteractive.com/ Website - https://wilreynolds.com/ You Tube - https://www.youtube.com/user/wilreynolds Medium - https://wilreynolds.medium.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach. Users usually look at the top to find the answer to their queries and questions and if they don't find it there, they would most likely swipe back, and find the answers from others. For more information on the Top-Down approach, listen to the very end of episode 114. Podcast Highlights: 00:00 Prologue 00:44 Podcast INTRO 00:53 Introduction of the episode topic 01:58 The two parties that are present in every Search Query 02:42 The analogy of supermarkets' eye-level strategy to sell their products which is similar to how users and search engines function with queries or questions. 04:20 Optimizing for SEO and User Experience 05:49 The top-down approach 06:51 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right? Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing your brand's reputation to take action on your behalf. If your brand is facing this issue, I encourage you to tune in to this episode and gain insights from SEO expert Gert Mellak. Podcast Highlights: 00:00 Prologue 00:51 Podcast INTRO 01:01 Introduction to the episode topic 01:38 The research phase is an important part of the customer journey. 02:59 Why is online reputation management important? 03:52 How can an SEO campaign ensure that your brand achieves a Google ranking on the first page, outperforming your competitors? 05:25 Invitation to have SEOLeverage check out and do an audit on your brand reputation. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what you're saying. It delves into a more profound exploration of your journey, comprehensively charting the process of executing a swift podcast launch. Then monetization naturally follows. There are effective ways to monetize directly on your show, either through guesting, sponsorship, membership and forums. Find out more by listening to this episode. you wouldn't want to miss. Podcast Highlights: 00:00 Prologue 00:53 Podcast Intro 01:53 Welcoming back Joe Fier to the show 03:03 Leverage your intention to create a deeper connection with your audience through your podcast. 05:08 The guesting approach 07:37 How can you prepare for guesting? 10:10 What is a cheat sheet and how does it help guests on a show? 11:51 How has podcasting changed with the onset of AI? 14:29 When starting a podcast, what are some of the things that can be postponed so as not to worry too much? 17:54 How to use your podcast as lead generation for your business and vice-versa as a guest on other shows? 23:32 Ways to get your podcast off the ground. 28:49 Effective ways to monetize directly on your show. 31:54 How do you use your podcast to be a direct line for people to become a customer? 34:58 How to create a community around a podcast even if it is only available in audio version? 37:42 The value in connecting listeners in a community, like a Facebook Group, membership platform or forums. 41:21 How does Joe Fier's team go about helping people who want to succeed in podcasting? 47:51 Where to connect with Joe Fier? 49:01 End Resources: Chat GPT - https://chat.openai.com/ Perplexity - https://www.perplexity.ai/ Google Cloud AI - https://research.google/teams/cloud-ai/ Overcast - https://www.overcast.com/ Community Platform App, Skool - https://www.skool.com/ Connect with Joe Fier: Website - Hustle and Flowchart - https://hustleandflowchart.com/ Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage Email - Joe@hustleandflowchart.com Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction. Podcast Highlights: 00:00 Prologue 00:44 Podcast Intro 00:54 Introduction to the episode topic 01:28 Why is there a need to put a big focus on the initial phases of a new project? 02:02 What is an onboarding call? (...What are the two reasons why it is important? 02:44 The onboarding process 04:07 How does SEO Leverage ensure that their process brings you closer to your goals? 04:46 Why is an external audit necessary when you are doing SEO in-house? 06:17 Focus on high-priority items with the team and resources. 07:24 Recap 08:03 End Resources: The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595 Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds. Join us in this enlightening 110th episode as Gert engages once again with Jeff Mendelson, the Podcast Superhero, for an insightful continuation on the topic of Podcast Monetization. If you've already committed to podcasting and identified your niche, this episode is tailor-made for you. Get ready to embrace valuable insights and enriching perspectives! Podcast Highlights: 00:00 Prologue 00:39 Podcast Intro 00:49 Introduction to the episode and welcoming back Jeff Mendelson 02:32 Nailing down your WHYs first before putting out your own podcast. 04:38 What is the main challenge when it comes to making money with a podcast? 10:29 The win-win scenario that happens during the pre-call and post-call of an episode. 18:52 What preparations do you need so that even after a podcast episode there will be continuity of the networking propositions? 21:39 Leveraging what you can bring to the table and the importance of questionnaires. 23:09 The value in additional services, leaving a call to action and coming prepared to talk on someone's show. 27:18 Gert recaps the conversation 29:52 Knowing your avatar and finding more value in networking 31:58 Where to connect with Jeff Mendelson? 32:43 End Resources: Past episode mentioned - Episode 101 - Podcast Monetization with Jeff Mendelson https://podcasts.apple.com/gb/podcast/101-podcast-monetization-with-jeff-mendelson/id1535906923?i=1000613621651 Connect with Jeff Mendelson: LinkedIn - https://www.linkedin.com/in/jeffmendelson/ Website - https://jeffmendelson.com/ The One Big Tip Podcast - https://jeffmendelson.com/onebigtip/ Facebook - https://www.facebook.com/onebigtip Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest. In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential human touch. Regardless of whether you are an experienced podcaster or just starting, there is considerable value in listening to this episode. It provides insights that can prove valuable in enhancing your podcasting endeavors. Podcast Highlights: 00:00 Prologue 00:26 Podcast Intro 00:37 Joe Fier joins Gert as a guest. 03:23 Does it still make sense to start a podcast today with AI now becoming prevalent? 05:21 Where does a podcast fit into an overall digital marketing strategy? 09:00 Some podcast strategies do not bring impact at all according to Gert. 10:21 The Dream 100 Concept strategy 14:26 Step two strategy to leverage your podcast - The Google Cheat Sheet 19:11 How is it that Joe Fier's first podcast shows are still getting downloads? 22:26 With the new AI technology, how does podcast post production look now? 24:49 How do you decide which podcast you want to work with as a guest? (...consistency is the key.) 26:33 In Joe Fier's team, how many people account for doing post production using AI new tools? (...What are the tools they use?) 29:26 How can you actually leverage your podcast to your biggest advantage? 32:35 Why should intentionality be your purpose or your North Star whether in podcasting, business or SEO? 33:51 Is it possible to change the intentionality of the podcast and still gain traction? 38:50 The recap 42:26 Joe Fier's perspective on ads as a direct response marketer, a business owner and most of all as a podcaster. 44:40 End Resources: PDF of Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage Matt Wolfe's YouTube Channel on AI, Future Tech and Digital Marketing - https://www.youtube.com/channel/UChpleBmo18P08aKCIgti38g AI Tools: Cast Magic - https://www.castmagic.io/ Chat GPT - https://chat.openai.com/ Cleanvoice - https://cleanvoice.ai/ Pretty Links - https://prettylinks.com/ Connect with Joe Fier: Website - Hustle and Flowchart - https://hustleandflowchart.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they are doing. The key to creating a compelling voice and becoming an engaging speaker is being aware and intentional about what message you want to convey to the audience or listeners. Podcast Highlights: 00:00 Prologue 00:21 Podcast Intro 00:31 Introduction to the topic and introduction of the guest 02:19 The difference between speaking and singing? 04:21 How do we use our voice to connect emotionally and engage with our audience? 07:30 What are the ways to re-engage our audience when their attention span dwindles? (...How do singers reawaken the attention of the audience?) 09:30 After having some sessions with John, what were the noticeable results in Gert's speaking? (...How was Gert able to find his optimal speaking range?) 13:07 The audio component, not the visual component, is the one that truly connects with the viewer. 15:59 Even with AI technology, the human component does not go away. 17:35 Why is the vibration of the voice important? 18:48 Recap 20:21 How does John Henny work with people in either a masterclass or one-to-one? (... What's the Compelling Speaker Formula?) 23:46 John Henny's fascination with the human voice. 25:12 End Resources: Past episode - Episode 106 Cross-Channel SEO with Stephan Spencer https://podcasts.apple.com/gb/podcast/106-cross-channel-seo-with-stephan-spencer/id1535906923?i=1000618829716 Connect with John Henny: Website: https://johnhenny.com/ To Get the Compelling Speaker Formula - https://www.compellingspeaker.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller towns with less population. Listen to this episode and hear Gert Mellak's tips for overcoming local SEO challenges. Podcast Highlights: 00:00 Prologue 00:36 Podcast Intro 00:46 Introduction to the topic 01:33 Optimizing your website for local search 02:16 Why is it better to check out groups, forums that are relevant for a specific region e.g. Facebook Groups? 02:50 Claim your Google business profile listing 03:29 Another strategy is to generate online reviews from your customers and act on negative reviews right away. 4:29 Why is it important that the content you are putting out has some elements that are of local relevance? 06:01 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
This conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into the morality of how AI is quickly integrating into the works of content creators, thus taking away the credit from the originators who created their works intuitively. For Stephan AI can be used for generating ideas for your content, but to have AI write your articles is like crossing a slippery slope. Listen to this episode and be inspired by the perspectives on the best use of cross-channel SEO. Podcast Highlights: 00:00 Prologue 00:48 Podcast Intro 00:48 Introduction of the guest, Stephan Spencer 02:54 How does Stephan leverage intentionality in the work that he does? 04:11 What brought about Spencer's change from being agnostic to being intentional? 06:27 The challenges of working with six or seven-figure brands or organizations vs billion dollar brands. 09:47 Why does Stephan like to work with small, nimble, hungry companies and leverage social platforms that actually yield SEO benefits? 13:32 How does the involvement of influencers in social media create intrigue and stir among people, and how does this impact SEO? 19:21 Google seems to not penalize links anymore - how do they even know when a penalty or algorithmic adjustments are even happening? 21:44 Link building is going to be important again with the onset of AI getting more advanced. 24:38 How is Google going to respond to AI generated content? (..Where is the credit to the originators who actually created their content intuitively?) 27:08 Expectations with Chat GPT and other AI tools. (...The thin line of inspiration and theft.) 29:11 What Stephan thinks about the future of AI, the dead internet theory which means that most of the internet is fake. 33:03 Who are the three audiences that you write for? (...What is a curiosity gap and why is this style of writing hard to accomplish?) 37:50 Balancing quality and quantity: How to tap into that universal intelligence and create an article that is remarkable? 39:17 Why does Stephan not spend time on Facebook and even deleted the app from his phone? (...Why does he think that FOMO is part of an illusion?) 41:27 Where to connect with Stephan Spencer? 41:55 End Resources: Past episode - Episode 96 https://seoleverage.com/podcast/096-ai-content-detection-with-jonathan-gillham/ or https://podcasts.apple.com/gb/podcast/096-ai-content-detection-with-jonathan-gillham/id1535906923?i=1000600096089 Connect with Stephan Spencer: Website - https://www.stephanspencer.com/ Marketing Speak Podcast - https://www.marketingspeak.com/ Get Yourself Optimized Podcast - https://www.getyourselfoptimized.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Making your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review. Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day operations of the business. They think they are doing everything right because they cannot see the label from inside of the jar. One of the basic foundations of a profitable business is having the right team at the right time. If you have someone who is running a certain department, let's say the tech side and that someone has been doing this for 10, 20 years, yet he may not have upgraded himself to learn about the latest trends. When this happens, it decreases your bottom line. Podcast Highlights: 00:00 Prologue 00:28 Podcast Intro 01:27 Seven Profit Levers that makes businesses more profitable 02:01 A quick side story of Daniel's client Michelle who needed help with increasing her profit. 04:55 How Michelle was able to more than 10x her profit using the seven profit levers all throughout? 08:06 Another story about another client of Daniel on ‘eliminating unnecessary expenses'. 12:52 What is automating your follow-up? 15:34 For business without a product, why does one-on-one conversations make sense instead of automating follow up? 18:50 How do you leverage your profit with upsells and cross sells? 21:53 Gert's story about a client's tourism to the United States website. 22:57 When people land on your website but did not take action, will they buy or are never going to buy in the future? (...What are the two tools used in deploying remarketing?) 28:02 What is OPA, Other People's Audience and how to leverage on those? 32:41 How does building the right team help increase profits? 38:46 The importance of going back to the basics and having a strong foundation in your business. 40:00 A recap of the conversation with Daniel Pope. 41:25 Where to connect with Daniel Pope? 43:08 End Resources: MailChimp - https://mailchimp.com/ ConvertKit - https://convertkit.com/ Pipedrive - https://www.pipedrive.com/ HubSpot - https://www.hubspot.com/ Active Campaign - https://www.activecampaign.com/ "What Got You Here, Won't Get You There"by Marshall Goldsmith - https://www.amazon.com/gp/product/B000Q9J128?ref=knfdg_R_hard_pew Connect with Daniel Pope: Website - https://beknownonline.com/ Website - https://www.daniel-pope.com/ LinkedIn - https://www.linkedin.com/in/danielapope/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
It's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users have a range of alternatives, instead of specifically intending to engage with your brand. Numerous factors contribute to this predicament. One possibility is that your brand is quite generic, leading to confusion with other similar brands. Fortunately, there are methods to address this issue and ensure that the traffic rightfully belongs to you. Tune in to this episode where you can learn about the effectiveness of online reputation management in eliminating these traffic thieves from search results. Podcast Highlights: 00:00 Prologue 00:35 Podcast Intro 00:45 Introduction of the episode 01:23 In what ways does people steal your traffic making your investment for paid ads go to waste? (...Why does brand awareness become a problem?) 03:23 What can be done to push the results upwards even and push the competition to page 2, 3 or further behind from your brand? 05:22 Call to Action and Closing Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements. In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness. Listen to this episode and let SEO Leverage's team of experts support you in taking control of how your brand can land on Google's first page in search results. Podcast Highlights: 00:00 Prologue 00:39 Podcast Intro 00:49 Introduction of the episode topic 01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking? 03:08 What is active search branding? 04:51 Closing Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Greg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advancements of AI and its impact on website design and other industries. They discussed the aspect that AI should be perceived as a tool rather than a threat with its huge benefits, urging listeners to adopt a growth mindset and embrace the opportunities presented by this emerging technology. Merrilees also offered his three-step process of educating, qualifying and demonstrating when working with clients to see if they are a good fit or totally disqualify them. Included in the discussion were the utilization of Questionnaires, videos and professional proposal software so that the clients are clear on the path they are taking. Podcast Highlights: 00:01 Prologue 00:34 Podcast Intro 00:44 Welcoming back Greg Merrilees to the show 02:09 How has AI been affecting the design industry so far? 03:28 Can Google actually detect if a blog post or content used AI and if so, may devalue it and rank it eventually? 05:07 In Greg Merrilees opinion, what is the best use of Chat GPT for bloggers and content creators? (...What can't be taught to Chat GPT or what can't it not understand?) 07:46 Will copyright and authorship affect or slow down the training data and the design industry as a whole? 09:09 The huge benefits of AI vs the limitation 14:46 What is the three-part process by which Studio1 Design work with clients? 16:40 How does the Education Step work when designing a website? 19:59 What needs to be done with lead magnets or how can you lead clients to their next logical step to help them with their journey? 22:09 How do you disqualify a wrong prospect? (Why is Studio1 Design not for startups or big corporations, either? 24:26 Why do people want more traffic when it is not converting? 24:55 What is the sniff test case study by Gert with one of his clients? 27:44 The strategies that Greg and his team does to qualify clients if they are a good fit based on the three step process of educate, qualify and demonstrate. (What is their conversion rate on those calls?) 30:16 What's Gert's experience with the 40 set of questionnaire from Greg before he created SEO Leverage's website? 34:05 Why are videos and professional proposal software super helpful in proposals? 35:39 Recap of the conversation 36:39 Where to Connect with Greg Merrilees? 36:56 End Resources: AI Tools - Midjourney AI - https://midjourney-app.com/ Playground AI - https://playgroundai.com/ Future Tools - https://www.futuretools.io/ GitHub Copilot - https://github.com/ Connect with Greg Merrilees: Website - https://studio1design.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Podcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people. It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes the conversation so much richer. Podcasting is a very powerful medium that will give you some authority to be able to talk to amazing people and have a great time in making this connection happen. Listen to this episode around podcasting and all those interesting experiences, including monetization with Gert's guest, Jeff Mendelson, known in the industry as the Podcast Superhero. Podcast Highlights: 00:00 Prologue 00:33 Podcast Intro 00:20 Introduction of the guest, Jeff Mendelson 02:07 How was Jeff's journey from corporate to creating a digital marketing agency and eventually becoming an industry expert in podcasting? 08:04 What was Jeff's realization about getting real value in short-form podcasts? 10:53 Some guidelines Jeff provided on the best way to initiate contact with masterminds, industry experts, and other interesting people for potential interviews on his show? 13:47 What needs to be taken in consideration when checking out possible guests in your show or when guesting in a show? 14:52 Gert's favorite podcast directory and why he likes them? 15:59 The beauty of virtual communication: forging connections, conversations and exchanging value, without physical proximity. (...Jeff giving an example of his interview with Tyler Robertson, the CEO of Diesel Laptops.) 19:35 The importance of one-on-one conversations happening in podcasting. 22:06 How does Jeff maintain the connection with the people he had conversations with? 27:05 The importance of delegating so that you can do what you do best. (... Gert gives a shout out to his team.) 27:58 A recap of the conversation with Jeff 29:42 Where to connect with Jeff Mendelson? 30:04 End Resources: Podcast Guesting Directories MatchMaker.fm - https://www.matchmaker.fm/ PodMatch - https://podmatch.com/ Gestio - https://guestio.com/ Automation Tool Zapier - https://zapier.com/ Connect with Jeff Mendelson: LinkedIn - https://www.linkedin.com/in/jeffmendelson/ Website - https://jeffmendelson.com/ The One Big Tip Podcast - https://jeffmendelson.com/onebigtip/ Facebook - https://www.facebook.com/onebigtip Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat. Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why Gert is set to move forward at full speed and give his listeners more value with exciting episodes and interesting guests. Podcast Highlights: 00:00 Prologue 00:41 Podcast Intro 00:50 Welcoming to Episode 100 of SEO Leverage Podcast Going back to the episodes that stick out: 01:53 The very first guest interview with Greg Merrilees from Studio1 Design. 02:30 Episode 4 was with Greg's mentor James Schramko, Episode 7 was with Ilana Wechsler from teachtraffic.com and Anfernee Chansamooth on Episode 8. 03:15 Episode 15 was about user experience and evergreen content with Cristoph Cemper of LinkResearchTools 03:46 For Episode 18 it was about website flipping and strategic growth with Jaryd Krause, and Episode 22 was with Justin Meadows of tuneWP.com, who is the technical support provider of Gert. 04:30 The conversation with Dixon Jones, the founder of inLinks is not boring even though it's about the tech side of things. 05:02 The growth of Semantic SEO and the rise of AI ChatGPT and the likes, the different aspects of SEO, ROI in SEO in Episodes 30, 32 and 40. 05:48 Justin Meadows came back on Episode 41 to talk about the repercussions of the wrong choice of page builders. 06:25 Episode 50 was all about link building and Episode 52 was about lead generation. 07:03 Episode 60 is about designing and optimizing a website with Quinn Zeda from Conversion Crimes. 07:41 SEO migrations was the topic of discussion on Episode 73 and the disastrous effects of wrong migrations without SEO help. 08:39 Episode 81: Inside the Head of a Search User 09:21 Conversation on brand SERPs, brand searches and how Google tries to understand how brands should be ranking on Episode 90 with Jason Barnard from Kalicube. 10:43 Episode 95 with Anke Hermann was about audio summits. 11:18 Legal tips for online businesses from legal expert Heather Pearce was the conversation in Episode 97. 11:46 Episode 100, moving forward at full speed on expert discussions on AI, searches and to provide value to the industry with lots of new guests coming soon. 12:19 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better. There is what we call Search Intent Mismatch and your type of content is not the type of content that Google wants to rank Podcast Highlights: 00:00 Prologue 00:09 Podcast Intro 00:20 Introduction of the topic 00:33 Why is Search Intent Mismatch the most important symptom that causes your ranking to drop? 01:55 When rankings drop, what needs to be factored in the revisions based on what Google is looking for to rank? 03:01 Summary 03:43 End Resources: Get 5 quick wins for your website's SEO https://seoleverage.com/quick-wins Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, Gert had a very informative conversation with Thomas Helfrich, the founder of instantlyrelevant.com, who believes that in order to convert trust and loyalty from customers, you need to deliver non-stop relevance. We hear so much about AI and how it encompasses even marketing automation. Both Gert and Thomas agree on the advantages of automation, but it should be to accelerate the tasks of humans, not replace them. There is still a need to leverage technology with human led content development, social media management, and outreach for sales development, for example in the use of email marketing. Podcast Highlights: 00:00 Prologue 00:33 Podcast Intro 00:43 Welcome to episode and introduction of the guest 02:07 Self introduction by Thomas Helfrich and how he landed in AI what he does. 05:13 What are the issues presented to Thomas' team when being consulted in creating content? (...What do you need to watch out for when using these technologies?) 08:45 AI is not a replacement for humans, but what areas can we leverage AI technology? 11:18 When it comes to content creation on the marketing side of things, what kind of technologies can be used? 13:31 When is the right time to add value to a relationship whether personal or business? 15:43 How is email marketing an effective tool? (...Why is human led, not full automation still the best for B2B?) 18:15 Why is non stop relevance important in building trust to get loyal long-term customers? 19:41 What's Gert's preferred email automation technology that can do value sequencing? 21:43 How is tech fatigue a bigger problem in your email marketing list? 24:44 What would be the three tools or strategies that Thomas would suggest to look into? 27:42 Gert's recap of what was talked about in the conversation with Thomas. 29:29 What is Executive Eminence and why do you need to raise it for your messaging, your content, in your strategy, in your brand image, etc? 31:17 Where to connect with Thomas Helfrich? 31:36 End Resources: Email Automation Tools: Active Campaign - https://www.activecampaign.com/ Pipedrive - https://www.pipedrive.com/ Three Tools that Thomas recommends: Fathom - https://fathom.video/ Calendly - https://calendly.com/ Better Proposals - https://betterproposals.io/ Connect with Thomas Helfrich: Website - https://www.instantlyrelevant.com/ LinkedIn - https://www.linkedin.com/company/instantlyrelevant Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
For content creators, coaches, writers or similar service-based businesses, Intellectual Property protection is, more often than not, neglected or they probably do not have first-hand information of its importance. Intellectual Property is your business and you need to protect it! The second piece that is highly important is Privacy Policy and from what Heather Pearce Campbell said, the guest of Gert in this episode, you cannot have a business and be online without it in place. Heather is the founder of Pearce Law PLLC and she helps entrepreneurs protect their brands and provide legal support and legal information. This is an eye-opener episode for business owners not to neglect this very important step in their business - having that protection in place at the very start. Podcast Highlights: 00:00 Prologue 00:27 Podcast Intro 00:41 Welcome to the episode and introduction of the guest 02:19 What was Heather's most challenging case she has worked on? 05:41 Why can't you not expect that people won't have the same standard as you do? (...What is the root cause of some business owner's legal challenges?) 07:26 What is an IP, what does it actually entail? 10:06 How can people understand the protections that go along with IP? 15:02 Is there a difference when someone puts in a tick mark on a check box with a service business where there is a signed agreement? 17:55 Some examples Gert shared when signing Terms of Purchase and his own experience signing documents for an international corporation, when he was still a freelancer. 20:00 For online course creators, what kind of legal terms should be used? (...Why is timing an important issue based on a legal perspective?) 22:28 What are the things that you need to outline in the terms of purchase that will protect you? (...What is the difference between Website Terms and Conditions and Terms of Purchase?) 24:22 Why do you need to have a privacy policy in place? 26:07 As part of website protection, why is it important that there is disclosure of Terms of Purchase? 29:03 What are the risks with not protecting your brand and how can you go about protecting your brand? 33:33 Why is it important to analyze your audience, what countries will you reach out for your brand? 35:46 Gert's recap of everything that was discussed in Episode 97 36:54 Where to connect with Heather Pearce Campbell? 38:22 End Connect with Heather Pearce Campbell: Website - https://legalwebsitewarrior.com/ Email - heather@legalwebsitewarrior.com Podcast - Guts, Grit & Great Business Podcast - https://podcasts.apple.com/us/podcast/guts-grit-great-business/id1516815054 Facebook - https://www.facebook.com/HeatherPearceCampbell/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Chat GPT has been the buzz these days because of its AI generated content creation technology. In today's episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts that understands your needs when it comes to originality and human content creation. While GPT-3 or even going into GPT-4 in the near future, does makes some sense, such as cutting research time, outlining an article or marketing strategy or even creating a website without actual proficiency on a specific subject matter, to a great extent it promotes plagiarism and gives no credence to human ability for superior content. We'll see how this whole AI thing is going through and how Google will act on it. Podcast Highlights: 00:00 Prologue 00:35 Podcast Intro 00:45 Welcome to episode 96 and introduction of the episode topic and the guest 02:05 Jonathan Gillham's background and his experience in AI detection and plagiarism. 03:39 How can people know if the content was written by a human? 05:21 Where does Jonathan see AI content to make most sense? 09:59 How does the detection actually work? (...How can non-tech experts understand the process of detection if content is a work of an AI writer?) 12:04 What does the training look like in the future in order to determine GPT level of accuracy? 12:55 Jonathan's opinion on how Google will react to content being a commodity? (...Will Google apply some mechanism to restrict their search results as human generated?) 14:52 Why Gert was surprised Google did not do anything earlier with GPT and why he believes that Google needs to have an alternative solution rather than pulling the brakes too much. 18:32 What's Jonathan's take on GPT4 in comparison to the other versions of GPT? 24:12 Jonathan explains how his own software, a plagiarism checker and AI detector works. (...What are the percentages of probability of human generated and AI generated?) 28:05 Where to connect with Jonathan Gillham? 28:22 End Resources: Plagiarism checker mentioned in the conversation: Copyscape Plagiarism Checker - https://www.copyscape.com/ Connect with Jonathan Gillham: Website - https://originality.ai/ LinkedIn - https://www.linkedin.com/company/originality-ai/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Have you heard about Audio Summits? If this is the first time you heard about it, you will be excited by this game changer format of having a summit or a conference from a totally different perspective. It does not require a commitment for an audience to be at the summit at a particular set time, it respects your time and you can participate on it on the go. There's more to it than being a lead magnets and for sure, you'll be hooked, especially when you are often invited to be a speaker on summits. In this episode, Gert had an expert on the show in creating Audio Summits in the person of Anke Hermann, an international speaker, author and award winning trainer and facilitator. Listen to this episode and learn why Audio Summit is going to be the next big thing. Podcast Highlights: 00:00 Prologue 00:47 Introduction of the episode and the guest 01:27 How Gert and Anke hit it off with so many things in common with them? 02:06 Why does Anke not like the way existing summits are being pitched in, even though it is free in terms of money? (...Why does she think their concept does not work?) 07:03 What is an Audio Summit, why is it different from a video summit? 12:46 Why is Audio Summit going to be a game changer? (...What does it offer that traditional summits don't have?) 17:22 What does the tech part look like in running an Audio Summit and what else is needed? (...What is the process for creating an Audio Summit?) 21:26 What is wrong with people thinking summits are lead magnets? (...What is the third process that needs to be managed?) 27:05 A recap from Gert on the points raised by Anke on the processes of creating an Audio Summit. 29:22 Where does Anke promote her Summit? 31:57 How long will the summit content or audio be accessible to those who signed up? 33:43 Where to connect with Anke Hermann? 34:30 End Resources: Hello Audio - https://helloaudio.fm/ ClickUp - https://clickup.com/ Book of Anke Hermann - Taming the Monsters: How to Rise Above Tech Frustration and Build Your Business Online With Joy and Confidence https://www.amazon.com/Taming-Tech-Monster-Frustration-Confidence/dp/B088N4W9MP Connect with Anke Hermann: Website: https://ankeherrmann.com/ Website: https://createconnectandflourish.online/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Before we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something. It could just be simple data they are looking for or maybe more complex information, but making your content visible and interesting for users to consume it depends on your Content Design. Content design is a framework that considers the behavior of users interacting with your content. While jazzy designs, graphics and fonts are important, content design is more on understanding the users and their needs. Podcast Highlights: 00:00 Prologue 00:20 Podcast Intro 00:32 Introduction of the episode 00:46 Invitation to head over to SEOleverage.com/podcast 01:08 Why does content design matter and for what purpose do we need content design? 02:25 What are the three aspects of content design that can best find the answers to users' search queries? 05:09 Why is Content Design one of the important leverage points that we see on established sites? 05:45 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode, we'll be discussing how our agency, SEO Leverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality of their traffic had changed due to a large amount of irrelevant content being published on their site. To solve this problem, we made some tough decisions and removed 80% of the site's traffic in order to increase the relevance of the remaining traffic. The result was a significant increase in conversions. The takeaway from this case study is the importance of relevance in driving conversions and the potential negative impact of irrelevant content on a website's performance. Podcast Highlights: 00:01 Prologue 00:35 How did our agency increase a client's website conversions by dropping their traffic by 80%? 03:15 What was the problem causing the decline in conversions for our client? 03:58 How did we increase the relevance of the remaining traffic on the client's website? 04:33 What was the outcome of focusing on conversions rather than traffic for our client? Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
Are you tired of spending hours creating content for your website or blog? Look no further than Chat GPT, a cutting-edge artificial intelligence tool that can generate written content based on a simple prompt. In this episode, we'll explore the features of Chat GPT and how it can help streamline your content creation process. From generating outlines for a book to coming up with catchy headlines, Chat GPT can do it all. But it's important to note that while it is a powerful tool, it does have limitations and it may not always produce truthful content. So, stay with us as we dive into the world of AI-generated content with Chat GPT. Podcast Highlights: 00:01 Prologue 1:36 How to get started with Chat GPT. 2:13 Chat GPT is a tool that can generate written content based on a prompt, or information that you input into a chat box 2:41 What is the role of AI in SEO? 3:48 Chat GPT is good at connecting concepts and generating natural-sounding text 5:17 Don't use it to copy and paste and automate your content creation. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
The success of your SEO campaign depends on so many factors, for example your goals for your website. If you want lead generation, then probably focus your attention to conversion first. Along with this, you really need to be intentional and be consistent in creating and optimizing your SEO strategies. When will you start taking SEO seriously? Success will not happen when you do it this month and then stop and then regain your footing again. Gert and his team will help you focus and consistently implement that SEO campaign that's right for you. Listen to this episode and start taking actionable steps NOW. Podcast Highlights: 00:00 Prologue 00:15 Podcast Intro 00:27 Welcome to the episode 00:56 Introduction of the topic 01:22 What does igniting your SEO means? 02:30 How do you create actionable steps to run an SEO campaign that are done right? 04:54 Why is it important to be intentional and pick a date on when you can really start taking SEO seriously? 06:30 End Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard. Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007. Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake. This is where the Knowledge Panel comes into picture and how Google will present you to the searchers, e.g. who you are, what you have to offer, what is your brand, etc. Listen and learn how easy it is or how much less effort you can build up your Knowledge Panel using the Kalicube process than doing it manually. There's more to this episode that you can pick up especially on brand SERPs, so listen to the very end and make sure to download the transcript of the episode. Podcast Highlights: 01:05 Introduction of the episode, the guest and how did they get introduced 03:34 The background of Jason Barnard and how he got to correct Google in presenting him as the character Blue Dog. 04:56 Why is it important to connect the dots for Google to see the different properties that they will take into account, according to Gert? 06:26 What is the difference between branded and non-branded searches? (...When should people start to worry about their brand?) 10:01 How important are rich snippets for courses or in a coaching program? (...What is Schema Markup in terms of how Google makes sense of what a web page is actually about?) 12:56 What benefit can it give you to take as much advantage of Google, play their game as a bonus perspective, rather than thinking of it as taking something away from you? 17:30 Although Google My Business and the Knowledge Panel are set up differently, how can the two exist together? (...Can everybody get a knowledge panel?) 21:18 What are the different options in Kalicube that people can use and what is the three-step process that goes on an eternal cycle for Google? 24:18 How long does it take to build the Knowledge Panel? (...What are the caveats to it?) 27:55 What are second party websites that you can have partial control of and what about the third party websites that you have no control of, but are confirming what you are saying on your website? 30:24 How much effort does one need to put up a knowledge panel by doing it manually compared to the Kalicube Pro's process? 31:57 How was Jason able to change his description with Google from a musician to being an author first? 35:45 What are the 3 most important things than Google's offering on Schema Markup? (...How important is entity description?) 30:39 How does Google take into account when it comes to ranking non-branded terms? 42:23 Where to connect with Jason Barnard? 43:25 End Resources: Past episode with Katrina McKinnon - https://seoleverage.com/podcast/088-how-to-write-helpful-content-with-katrina-mckinnon/ Book, The Fundamentals of Brand SERPs for Business by Jason Barnard - https://www.amazon.com/Fundamentals-Brand-SERPs-Business/dp/1956464107 Connect with Jason Barnard: Website - https://jasonbarnard.com/ Website - https://kalicube.com/ Twitter - https://twitter.com/jasonmbarnard Kalicube Academy - https://kalicube.academy/ LinkedIn - https://www.linkedin.com/in/jasonmbarnard/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com
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