Podcasts about client partnerships

Join one of the most well-travelled members of our team for an ultra-luxurious escape to the iconic desert city of Dubai. Natalie, our Head of Business Development & Client Partnerships, has just returned from hosting Spectate clients at the Dubai World Cup – the world's most expensive horse race. From meeting legends of the sport to sipping sunset drinks at sea, she brings us up to date on her adventures before diving into just a few of the incredible experiences this diverse destination has to offer.   To discover any of these destinations and so much more, check out our 50th Anniversary Collection, where you'll find our top 50 travel experiences from around the world – one for every year of ITC.   Find us across social media for more travel inspiration. Check out some of our top offers, and remember, our dedicated team of Travel Specialists are here to help you start planning your next tailor-made adventure, wherever you want to explore next. Inspiring Travel Website Instagram: inspiringtravelco TikTok: @inspiringtravelco Facebook: InspiringTravelCo   Music: Jakob Ahlbom | Sense of Space | courtesy of Triple Scoop Music by Getty  Music: Sands of Sound | Noor | courtesy of Triple Scoop Music by Getty 

Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters. We talk about: Moving beyond the transactional nature of voter engagement Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together  Expanding contextual targeting and leveraging influencers Data needs to be balanced with an understanding of the art and emotional impact of effective political ads #VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement  VDX.tv

Send us a textAre you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professional success and personal well-being.They discuss how you can establish healthy boundaries with clients and. Sarah demystifies common misconceptions about boundaries, explaining why they are vital for mutual respect in freelance-client partnerships. This episode is a full masterclass of information, guiding you to embrace a balanced approach to flexibility and boundaries, ensuring your client partnerships are both healthy and productive. Tune in for strategies that will help you present yourself as the expert you are, while maintaining the harmony necessary for a successful freelance business.About Our GuestSarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.Links You Might WantCheck out B2B Writing Institute and sign up for Sarah's newsletter Connect with Sarah onLinkedInSupport the showThank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want. Have a question you'd like answered? Send it to info@bossresponses.com If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

What does it take to guide healthcare through evolving times? Tune in as Kerry Perez, host of Elevate Care, engages in a thoughtful and inspiring conversation with Cary Grace, CEO and President of AMN Healthcare.Cary's story offers a grounded perspective on what it means to lead through change. From her unique path in healthcare to the transformation of AMN Healthcare, you'll gain a better understanding of how the right balance of innovation and human connection can shape the industry. Together, Kerry and Cary discuss the vital role technology and people play in driving meaningful progress.At the heart of the conversation lies a powerful reminder of the importance of trust, integrity, and collaboration. Cary Grace shares her insights on building partnerships that can withstand challenges and create shared value—not just for organizations but for the communities they serve.Looking to the future, Cary reflects on how AMN Healthcare is preparing for what's next. They explore emerging trends and discuss how we can approach these shifts with cautious optimism and a commitment to care.This episode extends an invitation to explore not just what's possible for healthcare, but how, together, we can take meaningful steps toward a stronger, more connected future.

On this episode of Destination on the Left, I talk with Freddie Strebeck, VP of Client Partnerships at EMC Outdoor, all about how travel and tourism brands can use traditional, lifestyle, and experiential out-of-home advertising to improve their marketing campaign outcomes. We also discuss Freddie's successes, including his work with Visit Seattle and Montgomery County's creative Date Night in Montco campaign. What You Will Learn in This Episode: How Freddie and his team used a branded treat truck to deliver a taste of Seattle to feeder cities such as Sacramento, Dallas, and Minneapolis for Visit Seattle's I Know a Place campaign Why planning collaborations in advance and integrating out-of-home marketing effectively is crucial for amplifying a campaign's message What out-of-home channels are and the importance of selecting the right channel for a positive business impact for clients Why out-of-home advertising is an important amplification tactic, especially in reaching audiences outside of their homes in a non-intrusive way What role artificial intelligence plays in the out-of-home industry, and its potential to improve overall campaign efficiency The Power of Out-of-Home Advertising Freddie Strebeck, VP of Client Partnerships at EMC Outdoor, and I dig into some ways his team has creatively used out-of-home advertising in the travel and tourism industry. He shares details of a campaign involving a branded tree truck for Visit Seattle that targeted feeder cities like Dallas, Minneapolis, and Sacramento. The campaign demonstrated the power of creativity and strategic collaboration by partnering with local businesses, such as an ice cream shop, and earning a spot on Good Morning Sacramento. Freddie emphasizes that pre-planned collaborations are vital to integrating out-of-home marketing effectively and standing out from competitors. Adapting to a Post-Pandemic World We chatted about how the COVID-19 pandemic has reshaped out-of-home advertising strategies. Freddie explains EMC Outdoor's adaptive measures, such as focusing on contextually relevant advertising locations and refining client messaging. Freddie discusses the enduring relevance of out-of-home advertising, particularly in today's hybrid lifestyle, where people toggle between home and traditional work environments. Freddie also describes why out-of-home is a non-intrusive yet potent way to amplify your brand beyond digital channels Next Steps for Out-of-Home We rounded off the show by discussing the future potential of out-of-home advertising, particularly the integration of artificial intelligence (AI) to enhance campaign efficiency and creativity. According to Freddie, AI is not just a futuristic concept but a strategic asset that can accelerate the creative process and enhance client deliverables. EMC Outdoor uses AI to show clients how to use out-of-home to stand out in a competitive landscape by creating more personalized and impactful campaigns. Resources: Website: https://www.emcoutdoor.com/ LinkedIn Personal: https://www.linkedin.com/in/frederickstrebeck/ LinkedIn Business: https://www.linkedin.com/company/emc-outdoor/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

This week's Pathfinder pod features Brian D'Erario, the man who keeps the lights on at Payload as the Director of Client Partnerships. Brian's role is to bring in all the revenue that makes everything at Payload possible (no pressure, Brian!).  With experience working with over 97 partners, Brian has been instrumental in shaping Payload's approach to brand awareness and lead generation.Brian shares his journey from selling B2B hardware and software to government contractors, to his time at Morning Brew, and finally joining Payload to drive partnerships in the space sector. We explore Brian's background, including his work with various industries and his insights into the unique challenges of marketing within the space industry. We also discuss:The marketing strategies that space companies often overlookThe importance of brand awareness even during the R&D phaseHow startups can compete with the primesThe role of content in engaging B2B audiencesEffective conference strategies for maximizing impactAnd much more… • Chapters •00:00 - Intro01:04 - What does Brian do at Payload?01:51 - Brian's background04:33 - Morning Brew08:09 - Initial assessment of space marketing strategies10:39 - Do space companies market themselves well?12:27 - Marketing your product before you start selling19:46 - Brand awareness vs lead generation27:40 - When does it make sense for a startup to spend money on marketing?31:44 - How can a startup develop a marketing plan for a product that competes against a prime competitor?34:46 - Creating engaging B2B content41:31 - Agency vs in-house43:39 - Conference strategies47:44 - The Marketing Playbook52:53 - Brian's publication55:11 - Partnerships consultant57:15 - From hockey to pickleball • Show notes •Brian's Marketing Newsletter — https://payloadspace.com/marketing-deep-tech-newsletter/Brian's socials — https://twitter.com/derariobMo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspacePathfinder archive — Watch: https://www.youtube.com/@payloadspacePathfinder archive — Listen: https://pod.payloadspace.com/episodes • About us •Pathfinder is brought to you by Payload, a modern space media brand built from the ground up for a new age of space exploration and commercialization. We deliver need-to-know news and insights daily to 19,000+ commercial, civil, and military space leaders. Payload is read by decision-makers at every leading new space company, along with c-suite leaders at all of the aerospace & defense primes. We're also read on Capitol Hill, in the Pentagon, and at space agencies around the world.Payload began as a weekly email sent to a few friends and coworkers. Today, we're a team distributed across four time zones and two continents, publishing five media properties across multiple platforms:1) Payload, our flagship daily newsletter, sends M-F @ 9am Eastern2) Pathfinder publishes weekly on Tuesday mornings (pod.payloadspace.com)3) Polaris, our weekly policy briefing, publishes weekly on Tuesdays4) Payload Research, our weekly research and analysis piece,  comes out on WednesdaysYou can sign up for all of our publications here: https://payloadspace.com/subscribe/

https://www.youtube.com/watch?v=_fX5yJpwDiU I recently had the pleasure of interviewing Ged Walsh, the Managing Director of Everpool, on our recruitment, Marketing, and Sales podcast. Ged's journey in recruitment spans an impressive 25 years, and his wealth of experience shines through in our conversation. Ged's career didn't start in recruitment. He began in retail, working in area management [...]

Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnership & Sponsorship Consultant and Founder & Convener of the Partnership Professionals Network. Key Highlights: Transforming Sponsorships from Transactional to Transformational: Discover how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about the importance of moving beyond transactional relationships and building long-term, transformational partnerships that provide continuous value. Planning Ahead for Sponsorship Success: Find out why association teams should dedicate 3-4 hours per week to future planning and setting long-term goals for sponsorships. Understand the significance of maintaining an ongoing dialogue with industry partners to explore innovative and mutually beneficial opportunities. Engaging with Corporate Partners: Explore strategies for engaging corporate partners in meaningful discussions about their business objectives and how they align with the association's mission and member needs. Learn how to coach industry partners to focus on educational content and success stories rather than just brand visibility. Breaking Down Silos: Hear about the importance of cross-departmental collaboration in sponsorship initiatives and how associations can break down internal silos. Discover how to create an integrated approach to sponsorship that leverages the strengths of all departments to enhance member value and increase revenue. Innovative Sponsorship Strategies: Gain insights into keeping sponsorship programs fresh and forward-thinking, avoiding the trap of recycling old prospectuses. Learn practical tips on evaluating the success of sponsorship initiatives and sunset offerings that no longer meet strategic goals. Join us for this episode packed with actionable tips and deep insights from two leaders in sponsorship strategy, offering valuable lessons for association professionals looking to elevate their sponsorship programs. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!

This week on Financially Ever After Widowhood, you'll enjoy a powerful crossover episode with the Modern Family Matters Podcast. Stacy Francis joins Steve Altishin, Director of Client Partnerships at Pacific Cascade Legal, to dive deep into the intricacies of social security laws and how they impact widowed parents. Stacy and Steve discuss the financial complexities of widowhood, understanding eligibility criteria, and maximizing benefits for yourself and your family. Together, they unravel the nuances of Social Security laws and will empower you to take control of your financial future. Understanding the eligibility criteria for social security benefits as a widowed parent is crucial for financial planning after the loss of a spouse. Maximizing earnings during work years is key to ensuring a stable financial future, especially for women who may face financial challenges after the death of a spouse. The complexities of social security laws can impact widowed parents, making it essential to seek expert advice to navigate the intricacies of survivor benefits. The financial implications of divorce on survivor benefits highlight the importance of seeking legal advice before making decisions that could impact future financial security. Delaying social security benefits can have advantages, but it's essential to understand the implications of different benefit options to maximize financial support after the loss of a spouse. Advocacy for policy changes to improve survivor benefits for widows and widowers is crucial to address the financial challenges faced by those who have lost a spouse. Resources Steve Altishin | LinkedIn | Pacific Cascade Legal Stacy Francis | LinkedIn | X(Twitter) Email: stacy@francisfinancial.com

Come island hopping in Croatia with our Head of Client Partnerships, Natalie, as we board the ultra-luxury XMotion catamaran superyacht, to explore this up-and-coming destination. Sail with us around the Croatian islands, find the best places to eat and shop, and discover Natalie's top travel tips from her twenty years in the industry. To discover any of our destinations, and so much more, check out our new 50thAnniversary Collection, where you'll find our top 50 travel experiences from around the world – one for every year of ITC.  Find us across social media for more travel inspiration. Check out some of our top offers, and remember, our dedicated team of Travel Specialists are here to help you start planning your next tailor-made adventure, wherever you want to explore next.  Inspiring Travel Website Instagram: inspiringtravelco TikTok: @inspiringtravelco Facebook: InspiringTravelCo X: @ITCTravel Music: Jakob Ahlbom / Sense of Space / courtesy of www.epidemicsound.com Music: Ebb and Flood / Bathed in her Light / courtesy of www.epidemicsound.com

Welcome to another episode of the Professional Services Pursuit! This week Brent sits down with Jacob Parks, the president of Profitable Ideas Exchange (PIE) and co-author of the renowned book Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships. They discuss the importance of trust-building, effective cross-selling strategies, and how firms can leverage AI and other technologies to stay ahead in the ever-evolving landscape of consulting and professional services. Other topics covered in this conversation include:Practical tips and strategies to build trust and expanding client relationships How to effectively cross-sell servicesThe importance of being at the center of solving your clients problemsWhat the biggest consulting firms do differentlyThe role of AI in Professional Services - how technology is transforming business developmentHow AI is impacting consulting businesses and their ability to land, expand, be stickier, and sell value to their clientsFind out more about Profitable Ideas Exchange by checking out their website and be sure to pick up a copy of Jacob's book, at your local book retailer or here. Hosted on Acast. See acast.com/privacy for more information.

You can contact Women Talking About Learning through our website, womentalkingaboutlearning.com We're on Twitter @WTAL_Podcast You can buy us a coffee to support Women Talking About Learning via Ko-Fi. Or you can email us via hello@llarn.com   Episode Links: Check your passport privilege Gender Bias in Translation Using Google Translate: Problems and Solution Invisible Women: Data Bias in a World Designed for Men Equality vs. Equity Equality_v._equity_04_05_2021 Co-Creation – Shifting towards More Inclusive Learning A Rise In Biased Job Language Is Not Helping Tech's Lack Of Diversity Why are there different types of sign language? The power of language and its role in inclusion The Belonging One Sense of belonging Inclusion in the Workplace What is equality, diversity, and inclusivity? This week's guests are Sandra Camacho. Sandra is a Franco-Colombian-American inclusive and equitable design strategist, educator, and advisor working under the alias Sandra By Design. She's also the founder of the Inclusive Design Jam, a community of practice, and Design Changemakers, an online education platform on designing for social change. She started her career at Google, where she spent 8 years in product, digital marketing, and learning & development in the U.S. and Europe. Today, she helps teams around the world build thriving work cultures and socially impactful solutions. LinkedIn: https://linkedIn.com/in/sandracamacho Instagram: https://instagram.com/sandra.bydesign   Sharon Ehrlich is Bronx-raised native New Yorker. After spending nearly 2 decades in executive and leadership roles for global technology companies she founded Living While Leading,  a premier executive coaching service which focuses on supporting women IT executives in their quest to gain more control over their careers and pursue the life they need on their own terms.  Sharon also hosts the Living While Leading Podcast, which focuses on leadership and female empowerment. LinkedIn: http://www.linkedin.com/in/sharonehrlich1 Instagram: https://www.instagram.com/livingwhileleading/ Facebook: https://www.facebook.com/profile.php?id=61557652484016 Podcast: https://livingwhileleading.com/podcast/   Emily Decker is part of the team at Comtec Translations, where she first discovered the world of learning through working as a translation project manager for eLearning agency clients. Now Head of Client Partnerships, she is passionate about helping companies take their learning global – from localising learning content of all kinds to making sure it is culturally and regionally sensitive for learners around the world. Web: www.comtectranslations.co.uk LinkedIn: https://www.linkedin.com/in/emily-decker-13365b83/   Leslie Short brings four decades of experience with The Cavu Group, advising companies on expanding their culture through diversity, inclusion, and open dialogue. Starting as a professional ballet dancer at 12, Leslie built a diverse career in Europe and Asia, including founding Japan's top-rated entertainment business in 1994. She then led production, marketing, and PR for media and fashion companies. A chaplain, activist, mental health aide, mediator, and coach, Leslie blends her skills to foster inclusive, equitable cultures. She serves on several boards, advocates for women's rights and humanitarian issues, and authored Expand Beyond Your Current Culture: Diversity & Inclusion for CEOs and Leadership. Leslie's Podcast: Visibility Ultd  LinkedIn: https://www.linkedin.com/in/leslie-short-1020052

In this engaging episode of the CanadianSME Small Business Podcast, we dive into the world of software innovation with Babak Basseri and Steven Robyn from DivNotes Inc. Babak, the CEO and Co-founder, brings his expertise in software architecture and problem-solving from the University of Toronto, while Steven, the Marketing Operations Director, combines his business acumen and psychology background from the University of Western Ontario to drive product innovation and business growth. Together, they discuss the unique aspects of their client partnerships, the challenges and methodologies of running a tech company, and their vision for the future of DivNotes.Key Highlights:Babak discusses how DivNotes' unique partnership approach with clients distinguishes the company in the software development industry.Steven shares insights into the common hurdles faced by new tech companies, particularly during planning and funding stages.Babak explains the differences between Waterfall and Agile methodologies and their impact on project management.Steven advises on the optimal timing for companies to engage with development agencies to leverage external expertise effectively.Babak and Steven discuss DivNotes' future plans, including recent expansions and upcoming product launches.We are profoundly grateful to Babak and Steven for sharing their expertise and insights on this episode of the CanadianSME Small Business Podcast. Their experiences and strategies at DivNotes illuminate the complexities of the tech startup ecosystem and the pivotal role of strategic partnerships in fostering growth.Shoutout to our sponsors for more information find their links below:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAXero: https://www.xero.com/ca/?source=CanadianSMEConstant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca for more insightful episodes that empower your entrepreneurial spirit. 

Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising strategies used in the commercial sector to political outreach and persuasion Push for CTV pre-reservations Premium CTV inventory and finding those who pay to avoid streaming ads The under-appreciated value of non-premium CTV inventory Audiences watching OLV and linear TV  #VDXtv #CTV #OLV #PoliticalAdvertising #TargetingVoters #FASTapps #VideoAdvertising VDX.tv

Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting"https://salesinsightslab.com/training/Today, we're diving deep into a high-stakes topic that makes many in sales visibly shudder—the Alpha Prospect. These are the tough, intimidating sorts that can dominate a sale, often leaving even the most seasoned reps feeling like they've stepped into the ring with a heavyweight champion. But fear not! Coach Tiffany and I are here to deconstruct the mythos of the alpha prospect and provide you with the game plan to not only survive but thrive in these daunting encounters.We'll be revealing why it's essential to stand your ground. We show you that sales, at its core, is a game—a game where intimidation is purely psychological and can be conquered through a steadfast strategy and an unwavering mind frame.From reframing our perspective, to sticking to our process, engaging fully in the conversation, and delivering undeniable value, we're unpacking the tactical approaches that will help you engage with alpha prospects on an equal footing, turning potential adversaries into allies in your sales journey.By the end of our conversation, you'll be equipped with the insights and confidence needed to tackle those high-octane sales meetings. Change the way you perceive these prospects and transform trepidation into excitement. Remember, it's just a game, and we're here to win.Sales Strategies for High-Value Clients: "Alpha prospects are some of those people that can, like you have nightmares about actually running into a sales scenario with, but in reality they're people just like anybody else. And if you're coming in with a strong strategy, you're going to be fine with them."— Coach Tiffany [00:00:46 → 00:01:00]Navigating Power Dynamics: "And they, you know, a lot of times people in this space are walking around thinking like you're either a predator or you're prey and you're kind of walking in with that sign that says you're one or the other."— Coach Tiffany [00:03:16 → 00:03:27]Business Communication Candidness: "Exactly. And they're not taking the meeting to be nice. And you'll know where you stand with them, which is really cool. They'll tell you. They'll be really blunt often and say, I don't see how this makes sense. Or they'll tell you, like, I can kind of see that. And you know exactly where you stand."— Coach Tiffany [00:04:36 → 00:04:50]Sales Leadership in Negotiations: "What they want to have happen. The issue is that in sales, you have to take that leadership position and own this opportunity for them. So you have to define it by your process and not let them push you into a space where they're deciding and dictating what comes next or how things go."— Coach Tiffany [00:05:28 → 00:05:43]Sales Approach Wisdom: "sales is about having a conversation. It's not about a performance."— Coach Tiffany [00:06:48 → 00:06:51]The Art of Conversation: "And that back and forth that happens with somebody when you're just, like, kind of guiding them through questions can be so powerful for them. And that's what usually breaks that wall that they've got built up around what they really think or what's going on in their situation."— Coach Tiffany [00:07:59 → 00:08:14]Building Better Business Relationships: "Yeah. It takes them from feeling like adversaries to feeling like partners. Right. Like, that's the goal. That's the trajectory you're aiming for."— Coach Tiffany [00:08:58 → 00:09:04]Understanding Value in Sales: "It's what they're fishing for. It's the thing that's going to open up the door and they're not looking at value as like, what can you tell me about your service?"— Coach Tiffany [00:10:32 → 00:10:41]Understanding Sales Dynamics: "Every time you show up to a sales experience, you're kind of just, like, exploring the space and being like, oh, so that's the game we're going to be playing today. And then you can really come at them from this, like, informed perspective."— Coach Tiffany [00:12:33 → 00:12:44]Turning Anxiety into Excitement: "when your heart starts to beat faster and stuff like that, there's no real difference physiologically between excitement and anxiousness. So I would always just say as like, oh, I'm excited."— Coach Tiffany [00:13:43 → 00:13:55]

On this episode of The Executive Appeal Alex D. Tremble (Founder and CEO of GPS Leadership Solutions & Keynote Speaker) and Tony Franklin (VP, Sales and Client Partnerships at DIRECTV) as they share invaluable insights on overcoming fear to achieve success in leadership roles. Discover practical strategies for managing and leveraging fear to drive towards your organizational goals effectively. Don't miss out on this empowering discussion!BioTony Franklin is VP, of Advertising Sales, and Client Partnerships at DIRECTV. Tony is a seasoned professional with over 26 years of media experience leading teams and driving innovation, revenue & and transformation across sales organizations. Tony has a long and successful record of coaching and building high-performing sales teams.Tony has been with the AT&T Family since 2020 (Xandr/WarnerBros Discovery/DIRECTV). In his current role, he is responsible for driving advertising revenue from Holding Companies as well as Independent/Mid-Market Agencies and Clients for DIRECTV and DIRECTV STREAM products and solutions.Throughout his career, Tony has worked in TV, Print, and Digital Advertising Sales. Tony started his career in 1997 as an Account Executive selling Cable TV advertising for TCI Media Services and Cablevision Rainbow Advertising. He also served as the VP for Global Sales at JustPremium

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.This struggle, according to Stevie Brown, CEO and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.Key Takeaways:01:32 What is marketing?02:28 The realities of marketing for small business owners08:08 Client expectations vs reality: How to avoid overpromising11:31 Integrating marketing across all business functions14:36 How to deal with clients who want too much control18:30 Setting up marketing contracts with clients20:50 Contract reviews and renewals23:10 How to help clients set up realistic marketing expectations25:47 The four pillars of the CARE Factor framework32:24 How businesses can prepare for marketing results37:20 Elevating the marketing profession through accountabilityConnect with Stevie V Brown:LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/Website: https://www.thechangestarter.com/ Resources:The Care Factor Fix' book - https://www.thechangestarter.com/the-care-factor-fixMarketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.Key Takeaways:01:32 What is marketing?02:28 The realities of marketing for small business owners08:08 Client expectations vs reality: How to avoid overpromising11:31 Integrating marketing across all business functions14:36 How to deal with clients who want too much control18:30 Setting up marketing contracts with clients20:50 Contract reviews and renewals23:10 How to help clients set up realistic marketing expectations25:47 The four pillars of the CARE Factor framework32:24 How businesses can prepare for marketing results37:20 Elevating the marketing profession through accountabilityConnect with Stevie V Brown:LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/Website: https://www.thechangestarter.com/ Resources:The Care Factor Fix' book - https://www.thechangestarter.com/the-care-factor-fixMarketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

In a world obsessed with the big picture, discover how one consultant's passion for deconstructing complex challenges into smaller, manageable pieces redefines success in the realm of legal consulting and mass tort litigation. Join us for an exceptional episode of the Heart of Law as our experienced host, Mirena Umizaj, sits down with Crystal Utley, founder, and CEO of Bespoke Consulting and Capital, to explore her transformative professional journey from the healthcare industry to spearheading one of the most influential legal administrations in mass torts and personal injury. Together, they explore the intricacies of litigation finance, operational strategies, and the evolving landscape of mass torts to shed light on the innovative solutions driving efficiency and justice in the legal realm.  At the forefront of Bespoke Consulting and Capital, Crystal Utley has carved a distinguished path as an executive with over two decades of experience spanning the health and legal sectors. Beginning her journey as a nurse practitioner, she made a pivotal transition to the legal industry, where she specialized in reviewing complex tobacco cases. In 2010, her expertise garnered even greater recognition when she was entrusted with establishing a medical review team for the 9/11 World Trade Center First Responders settlement. Guided by her leadership, she assembled a team of 60 nurses, created an innovative review platform, instituted stringent processes, and set up a comprehensive quality control system that enabled plaintiff attorneys to effectively settle cases through the special master. Building on this success, Crystal embraced leadership roles to revitalize underperforming teams, eventually guiding her company's mass tort division to unprecedented heights, where she managed over 300 employees. In 2022, Crystal founded Bespoke Consulting and Capital, where she continues to break new ground as the CEO, spearheading fundraising, strategic initiatives, and client development. As they begin their insightful exchange, Mirena delves into Crystal's profound transition to the legal profession, a decision deeply influenced by her extensive involvement in child abuse cases as a pediatric nurse practitioner. This unique vantage point enabled Crystal to collaborate closely with law enforcement and attorneys, leveraging her medical expertise to elucidate the nature of injuries, thus aiding legal professionals in understanding the complexities of each case. Crystal's enthusiasm for unraveling complex medical conditions for legal purposes ignited her intellectual curiosity, leading her to ponder the broader applications of her skills within the legal sphere. Mirena, intrigued, probes further into what aspects of the legal world captivated Crystal. In response, Crystal reflects on her fascination with deconstructing complex concepts into manageable components, illustrating her systematic approach to understanding and solving problems by operationalizing theoretical concepts into practical actions.  As the dialogue progresses, Mirena delves into the intricacies of the mass torts industry, seeking Crystal's insights on the obstacles and opportunities that define this complex field. In response, Crystal emphasizes the challenges posed by the current state of technology and data handling in the sector, underscoring the industry's urgent need for innovation and improvement to overcome these inherent bottlenecks. Mirena concurs, adding her perspective on the operational struggles within the legal industry, emphasizing how inefficiencies and a lack of evolved business practices significantly impact client retention and litigation outcomes. As the conversation deepens, Mirena steers the discussion toward the foundation of Bespoke Consulting and Capital, prompting Crystal to recount how a pivotal conversation with a colleague, discussing the financial struggles of firms, sparked the idea to leverage her background to facilitate change. Crystal further highlights that the essence of Bespoke's achievements isn't merely the financial resources they've garnered but, more significantly, the team she's built. Echoing Crystal's sentiment, Mirena acknowledges the paramount importance of team dynamics, reinforcing the belief that while achieving success is rewarding, the journey with like-minded individuals is invaluable. As the conversation wraps up, Mirena shifts the focus to Crystal, inquiring about Bespoke's business model and ideal client profile. Crystal explains that their ideal client is "someone we can help, who seeks more than just financial assistance but a partnership." She highlights Bespoke's commitment to crafting tailored solutions through detailed analysis, focusing on the significance of supporting back-office operations for growth and success. Crystal notes that while they prefer early-stage firms, they are open to firms at any stage, whether they're just starting, expanding, or facing challenges. Thus, as the episode ends, she leaves listeners with a motivating thought, declaring that the "sky is the limit" for anyone ready to contribute to this challenging yet rewarding field, stressing the need for innovative solutions beyond legal expertise to foster justice and support.

We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today. About Andie Wright: Andie began her career in Client Partnerships at Twitter, where she worked on the Apple book of business. Her next position at Spotify led me from Southern California to New York City, where she worked as a Client Account Manager for retail brands, consulting with them on the best ways to utilize Spotify advertising. After experiencing a layoff, Andie was recently open for hire (at the time she spoke with Marketing Happy Hour), and has now landed a position as Associate Account Executive at Connatix! Follow Andie on Social: ⁠LinkedIn | Instagram | Andie's Blog ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Welcome to another episode of The Association 100 podcast, where we dive into the world of associations to bring you the best practices, top trends and smart strategies that make a difference. Today, hosts Colleen Gallagher and Meghan Henning of OnWrd & UpWrd are joined by Song Heo, the SVP of Media Strategy and Client Partnerships at EMC Outdoor, to explore the transformative power of Out of Home (OOH) advertising for associations. Song brings over 24 years of experience at EMC Outdoor, a certified woman-owned business dedicated to driving business growth through strategic OOH media use. She shares insights into how OOH advertising, ranging from billboards to digital screens in coffee shops, can significantly impact audience engagement and association revenue. Key Highlights: What is Out of Home Advertising?: Song defines OOH as any advertising that occurs outside of the residential home, offering a unique channel to reach audiences en masse and engage them in the physical world. Importance for Association Professionals: Associations should leverage OOH advertising to enhance attendee engagement and provide effective solutions for exhibitors. This not only supports exhibitor success but also opens up new sponsorship and revenue opportunities for the association itself. Successful Outcomes: Song shares examples of how EMC Outdoor has helped associations generate significant revenue through targeted OOH campaigns, emphasizing the scalability and customizability of OOH to meet different exhibitors' needs and budgets. Beyond the Booth Survey Insights: The discussion also covers insights from EMC Outdoor's survey on exhibitors' attitudes towards sponsorships. Focusing on the "struggling" segment, Song discusses how associations can support these exhibitors to overcome challenges and achieve success at events. Innovative Campaigns and Experiential Activations: From chalk art campaigns to mobile billboards, Song highlights some of the most memorable and innovative OOH campaigns EMC Outdoor has executed, demonstrating the power of personalized, one-on-one engagements to amplify an exhibitor's presence and connect with audiences. Getting Started with OOH for Associations: For associations looking to explore OOH advertising, Song advises focusing on audience-first strategies and considering how to create valuable solutions for exhibitors while generating additional revenue for the association. The conversation wraps up with some fun, personal questions, giving listeners a glimpse into Song's background, her love for matcha lattes, and her bucket list travel destinations. For more insights and innovative ideas on leveraging OOH advertising for your association, check out EMC Outdoor's website and find their survey results here. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us for the latest best practices, trends and strategies making waves in the association world. LinkedIn: /company/the-association-100  Stay tuned for more episodes that bring you closer to the experts and innovators transforming the association industry. View the full transcript here (auto-generated).

In this episode of "Everyday Conversations on Race for Everyday People," Simma sits down with Tony Franklin, also known as Tony Tidbit, the Vice President of Advertising, Sales, and Client Partnerships at DirecTV. Tony shares his personal experiences as a Black executive in corporate America and discusses the importance of open and honest conversations about race. Simma and Tony discuss the challenges faced by people of color in corporate America, including the pressure to assimilate and the fear of being labeled as "too aggressive." Tony shares a personal story about trying to fit in by dressing and speaking like his white colleagues, only to realize that being himself was the key to his success. They also delve into the issues surrounding diversity, equity, and inclusion (DEI) in the workplace. Tony highlights the resistance some organizations have towards implementing DEI initiatives, often due to unfounded fears of losing something. He emphasizes the need for companies to diversify their ranks and create a safe environment for all employees to thrive.  Click here to DONATE and support our podcast The conversation touches on the importance of building emotional connections and breaking down barriers between people of different races. Tony shares his own experience of starting an open conversation on race at work, where employees could share their perspectives and learn from one another. He emphasizes the power of active listening and creating a safe space for dialogue. Throughout the episode, Tony and Simma stress the need for individuals to take action and speak up about racial issues. They encourage listeners to step out of their comfort zones, engage in conversations about race, and challenge their own unconscious biases. By doing so, they believe that real change can happen in both corporate America and society as a whole. Check out another great podcast on race hosted by my friend and colleague “Tony Franklin aka Tony Tidbit,” A Black Executive Perspective To listen to more episodes of "Everyday Conversations on Race for Everyday People," visit www.raceconvo.com. And don't forget to share the show with others who are interested in having open and honest conversations about race.   Takeaways from this episode: ·         Be yourself and embrace your unique talents and personality in the workplace. ·         Managers play a crucial role in creating an inclusive environment and empowering their employees. ·         Diversity, equity, and inclusion initiatives are essential for the success of organizations. ·         Building emotional connections and engaging in open conversations about race can break down barriers and foster understanding. ·         Individuals should take action by speaking up, challenging unconscious biases, and actively listening to others.    Click here to DONATE and support our podcast   Tony Franklin (Tony Tidbit) Bio Tony currently serves as Vice President of Advertising Sales and Client Partnerships at DIRECTV, where he brings a wealth of experience to the role, boasting over 27 years in the media industry. Motivated by the events surrounding George Floyd, Tony initiated a workplace series titled "An Open Conversation on Race" This initiative provides a safe environment for open and honest discussions, aiming to raise awareness and educate individuals on various aspects of race, particularly within the context of Corporate America. Tony is the founder and host (Tony Tidbit) of “A Black Executive Perspective Podcast.” A podcast that sheds light on intersectionality, systemic racism, and other challenging issues shrouding the experiences of Black professionals in America's corporate environment. Beyond his professional endeavors, Tony channels his passion for motivation into Tony's Tidbits, a daily inspirational email reaching thousands of recipients nationwide. Outside of work, Tony prioritizes quality time with his family. He is happily married to his wife Gayle and is the proud father of three beautiful daughters: Samada, Mikaela, and Madison. Host Bio Simma Lieberman, The Inclusionist helps leaders create inclusive cultures. She is a consultant, speaker and facilitator. Simma is the creator and host of the podcast, “Everyday Conversations on Race for Everyday People.” Contact Simma@SimmaLieberman.com to get more information, book her for your next DEIB  event, help you become a more inclusive leader, or facilitate dialogues across differences. Go to www.simmalieberman.com and www.raceconvo.com for more information Simma is a member of and inspired by the global organization IAC (Inclusion Allies Coalition)    Connect with me: Instagram Facebook YouTube Twitter LinkedIn Tiktok Website    Previous Episodes Cancel Culture Unmasking the Dangers of Instant Judgment and Outrage From Conflict to Compassion: Jewish, Muslim, and Christian Leaders Share Their Perspectives on the Israel-Gaza Crisis Unmasking the Toxicity of Racism: A Raw Conversation with The Contraband Wagon Loved this episode?  Leave us a review and rating

In episode 167, Kerel talks with Tony Tidbit, a business executive and Founder and Host of the Black Executive Perspective Podcast where Tony peels back the layers of intersectionality, systemic racism, and other challenging issues shrouding the experiences of Black professionals in America's corporate environment. Tony started his career in sales as an office manager at Amway, took a risk, moved jobs to a construction business with an acquaintance where he flourished, and then continued into the advertising industry where he has experience at AT&T, Xander, and Direct TV. Timestamps 00:55: Tony Tidbit, Founder and Host of the Black Executive Perspective podcast shares with the audience where he's from, how travel from his hometown has changed his perspectives and outlooks on the world 3:53: Currently VP of Sales and Client Partnerships at Direct TV, and being in the advertising industry for over 30 years, Tony tells us what he's most excited about and what has changed the most since he's started 6:10: Tony gives a great piece of advice not only for those in the advertising industry but for how to become a better and more successful individual throughout life in order to deliver value to others 7:14: A story of one moment in time that was pivotal to Tony's career, even when he was feeling like he was failing at something, he eventually realized he was preparing for something greater 15:22: Tony shares what he believes are qualities of good leaders, how to create relationships and be a good leader during these digital times, and being intentional 23:46: Tony talks about the Black Executive Perspective podcast which he started near after George Floyd, to talk about race and learn from different perspectives and allow a space for people to be vulnerable about controversial subjects 27:59: The biggest thing Tony has learned since starting his podcast that was something that even surprised him 29:33: How Tony stays focused, disciplined, balanced, what his morning routine is, the different ways he continues to learn, and what he is teaching his daughters as they grow up 33:53: The music Tony listens to, from classic rap and R&B to music that makes him think and changes perspectives 36:17: Where to find and connect with Tony Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc

Episode Summary On today's episode, Ashley and Kyle demonstrate a deep understanding of the intersection between client needs, healthcare billing complexities, and digital solutions. She focuses on deriving product ideas from client pain points and the importance of aligning marketing strategies with these insights. She also shares how her experience at SoftTech, especially in developing and implementing comprehensive marketing strategies, is relevant as she discusses the challenges in healthcare billing and the role of technology. About the Guests Kyle Crow is the Regional Vice President of Sales at Softek. In his current role, Kyle works with clients to understand their challenges with Oracle Cerner Millennium and provide solutions to optimize their system and ultimately, help their bottom line. Prior to Softek, Kyle spent seven years at Oracle Cerner as an Integration Architect, managing dozens of Oracle Cerner implementations. Kyle knows first-hand the issues clients are facing and harnesses those experiences to drive client success in their system performance and revenue cycle initiatives. Ashley Mitts is the Director of Marketing at Softek. In her current role, she is in charge of developing and implementing the company's overarching marketing strategy to improve brand awareness and support product offerings. She also leads Softek's integrated digital and social presence, including social strategy, content creation, and digital promotions to drive lead generation and sales. Prior to Softek, Ashley spent seven years at Blue Cross and Blue Shield of Kansas City as Marketing Manager, developing and executing marketing and communications campaigns and strategies. Connect with Kyle Crow & Ashley Mitts Key Takeaways - Success in technology solutions, especially in healthcare, hinges on understanding and addressing client pain points. - Data plays a pivotal role in streamlining processes between healthcare providers and payers, emphasising the need for efficient data management systems. - Building strong partnerships and gaining referrals from satisfied clients can be more impactful than traditional marketing strategies in healthcare technology. - Embracing ongoing learning through industry-specific resources or broad skill-enhancing literature is essential for growth and success. Quote "Our vision is really to deliver innovative solutions to help solve complex problems within the electronic medical record space." - Kyle Crow "All of our ideas for products come from our clients and the pain points that they're having with their systems." - Ashley Mitts Recommended Resource How to Win Friends and Influence People KLAS Research Becker's Hospital Review HubSpot LinkedIn Connect with ⁠Kyle Crow⁠ & ⁠Ashley Mitts⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? To discover practical ways to improve relationships with your clients, Brooke Sellas interviews Dan Gingiss.Guest: Dan GingissReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dana is the Director of Client Partnerships at DelCor Technology Solutions. She likes making clients (and people in general) happy by finding solutions to their problems and creating positive relationships by connecting them with others. She's a big fan of the passion she sees in the association world, and how technology can enable organizations to achieve great things.Host and Founder: Lowell Aplebaum - CEO & Strategy Catalyst at Vista Cova Producer and Operations: Amy Hager - Strategy Advisor at Vista CovaVideo and Audio Editing: Kaelyn SandersMusic: Slow Burn by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4372-slow-burnLicense: http://creativecommons.org/licenses/by/4.0/

Are you looking to build a successful agency and establish long-term partnerships with your clients?In this episode of the Conquer Local Podcast, Jeff Tomlin chats with David Reske, the founder and CEO of Nowspeed Marketing, about building a successful agency and establishing long-term partnerships with clients. They delve into the importance of team-building, packaging services and managing risk in the agency world.David, with a background in sales and website design, has successfully led his company to expand its services and acquire other digital marketing firms. He brings a unique perspective to the field and has shared his knowledge through his book "Digital Marketing in the Zone" and his podcast "In the Now." As an Adjunct Professor at Boston College, he also teaches a course on business planning.Listen as David shares his insights on hiring the right people, creating scalable service packages, and leveraging AI to create world-class content. Tune in to learn how to build long-term relationships with clients and take your agency to the next level!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify's vision for digital audio advertising.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify's vision for digital audio advertising.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does being motivated look like and feel like FOR YOU? Do you know what your internal motivators are? Your external ones? And for those of you who are leaders, managers, business owners, or parents, do you know what motivates your people!? Are you clear about THEIR internal and external motivators? If you're not entirely sure, then you're in for a real treat, because we're going to talk MOTIVATION! Kate Tracy is the Global Head of Client Partnerships at Varna Group LLC where she helps companies increase impact, retention, and employee engagement through research-backed educational experiences. Kate's areas of expertise include building solutions-oriented teams, optimizing performance, and exceeding targets. Like me, she gets a little too excited about creating efficient processes and procedures, she's going to help us learn more about how to tap into internal motivators so we can maximize engagement in our work. If you're clear about what you want, what REALLY matters to you, are connected to your confidence, know who you are and what you're not, well friends, we need you. The world needs you, whether your work impacts the world or one person at a time. We need you to set aside all the stuff, and the things, and the distractions and get motivated about what really matters. Connect with Kate and access resources: Website: www.varnagroupllc.com  IG: @kate_consults Free MAP (Mastery-Autonomy-Purpose) Assessments: www.varnagroupllc.com  Visit this link and use the promo code below to get your 70% off! https://www.resourcecenter.varnagroupllc.com/courses/from-manager-to-motivator-self-led-course Promo code: WW2023. To join Nicole's pod (to get all the inside scoops, free stuff, and the occasional rant), click here

Drew Muir is on a mission to rid the world of bad bosses.In this episode of the Sales Code Leadership Podcast, Kevin is joined by Drew Muir of Radical Candor. Together, they discuss how honesty that comes from a place of investment in someone's success can be revolutionary. Tune in to uncover how Radical Candor inspires people to excel and enjoy their work, fostering a workplace where greatness thrives. Drew shares with Kevin the potential that lies in genuine honesty coupled with a sincere commitment to someone's success.Drew is Radical Candor's Director of Client Partnerships and brings 15+ years of experience working with companies large and small to improve individual and organizational performance.Prior to joining Radical Candor, Drew designed and deployed go-to-market strategies for F500 companies as part of CEB, and led commercial efforts for the business arm of The Second City on the West Coast.In these roles and with Radical Candor, Drew is passionate about helping people actually listen to one another and enjoy working together.Drew currently lives on California's Central Coast with his wife and their Golden Retriever, Gerry. When he's not working or walking/playing with/paying way too much attention to Gerry, Drew is likely catching up on soccer highlights, reading, or finding a reason to be outside.Connect with Drew: https://www.linkedin.com/in/drewmuir/The podcast is brought to you by Sales Code, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with host Kevin Thiele here.

Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. We discussed all of this and more this week on the On Brand podcast. About Stacey Zimmerman Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. Nurturing diverse teams, Stacey helps provide education and opportunities to aspiring talent by teaching advertising at both East and West Coast universities for the past decade, serving as executive sponsor for one of Big Spaceship's employee resource groups (ERGs), and serving as a MAIP mentor. In her five years at Big Spaceship, Stacey has grown the agency's relationship with Starbucks from a project to AOR, expanding into the loyalty and partnerships space while also helping mount a multi-chaptered brand campaign. Recently, she helped launch Fast Twitch, a new energy drink from PepsiCo, with a holistic campaign and on-the-ground Super Bowl activation. Her experience also includes digital product work; for example, Stacey helped SiriusXM develop a brand new website that made for an entirely revamped experience both for customers and internal marketing teams. Current and past clients include Google, Hasbro, MasterClass, and NFL, among other brands. Prior to Big Spaceship, Stacey worked at a variety of agencies within the Publicis Groupe network on integrated campaigns for brands including P&G, J&J, Veuve Clicquot, Sally Hansen, Visa, and Google. Stacey has also developed an expertise in the tech space, developing sites, apps, and digital campaigns for clients such as Mercedes-Benz and COTY. Episode Highlights Building successful partnerships with clients. “It's a constant conversation,” Stacey notes. “You also have to set up imperfection — that we might change our mind along the way and that's okay.” “I sometimes forget that you don't work here,” Stacey loves hearing this from clients. Again, this is indicative of the close partnerships she believes in building rather than account management. We need a better label ... Stacey notes that though she's a big believer in the account management discipline, it's a limiting label. She promises to keep us posted on what she and the team comes up with! What brand has made Stacey smile recently? Stacey began with a big shoutout to all of the amazing Barbie work before sharing the story of Orange and an AI-generated women's soccer ad. To learn more, check out the Big Spaceship website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to persuade, inform, and mobilize. Streaming video allows for specific targeting of voters compared to buying ads on linear tv in expensive media markets. Digital video ads reach people where they are throughout the day and give the advertiser the ability to interact and follow up. We talk about: Why CTV is a powerful medium for reaching audiences Whether CTV ad buys are coming from the tv or digital media budgets Creative options for interactive ads run on CTV Using multilingual ads and influencers to target specific audiences Need to experiment with CTV to determine message and targeting effectiveness #PoliticalAdvertising #Election2024 #CTVads #CTV #DigitalAdSpend #PoliticalTrends #PoliticalCampaigns #DigitalAds #Voters VDX.tv

In this episode of the Design Break podcast, we dive into the realm of retainer-based pricing—a pricing model that can revolutionize the way freelancers and small design agencies do business. Join us as we explore the advantages and considerations of retainer-based pricing, drawing on real-life experiences and industry expertise. Discover how retainers can unlock stable income streams and foster long-term client relationships. From setting clear expectations to effectively managing ongoing projects, we share practical strategies to ensure success in the world of retainers. Tune in and gain valuable insights to enhance your pricing strategy and create a thriving business. Get ready to harness the power of retainers in this episode of Design Break!

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Jessica Ozrek, the Founder and CEO / Client Partnerships of Elysian Staffing. Elysian Staffing is a growing recruitment agency that partners with agencies and internal marketing teams to assist with the hiring of mid to executive-level creative, marketing, and operations professionals through their Proven Process. The Proven Process is a modernized approach based on the changing market that brings sanity and humanity to creative recruitment, in turn, attracting top talent to hire for your team in a shortened timeline. Tune in to learn more!

Have you ever been to an activation and thought, “WHO THOUGHT OF THIS?! This is incredible!” Finally, we get insight from an industry mastermind behind iconic activations like Complexland and Adidas Operation AirDrop. In this episode, we hear from Cassandra Gagliardi, Sr. Manager of Client Partnerships at design and experience agency Jam3. Gagliardi shares her love of marketing and the thought process behind these impactful events and campaigns. Hosted on Acast. See acast.com/privacy for more information.

Sales is the engine that drives every business. The amount of money coming in must clear what's going out, or an organization won't last long. Sales acumen is, therefore, a valuable skill that potentially provides a fast track to career advancement and high income in the sports industry. Today's guest on the WorkInSports Podcast is Cherie Cohen, Chief Revenue Officer for the World Surf League (WSL). Cohen established herself managing marketing and media campaigns after graduating from Rutgers, and later seamlessly transitioned into sales roles in the TV industry. She picked up her first in a series of sports sales jobs with ESPN in 2004, a company she spent nine years with, and eventually rose to VP of Multimedia Sales. After a six-year stint with NBCUniversal Media, where she climbed to Senior VP of Portfolio Sales and Client Partnerships, Cohen moved on to the WSL in 2019. She oversees global brand partnerships, media sales, and ticket sales for the WSL and speaks with VP of Content and Engaged Learning Brian Clapp about:• Why sports sales jobs appealed to her• The cultural differences she observes between surfing and other sports• How important green sports initiatives and sustainability are to their business model• How the WSL got surfing into the 2024 Olympics• Why college students looking to work in sports should consider salesEnjoy the full episode to hear how lucrative sports sales jobs can be for the right candidate. Also, subscribe to the WorkInSports Podcast for more sports career advice. You can also access additional content on our YouTube channel!

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify's vision for digital audio advertising.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify's vision for digital audio advertising.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Innovative leaders or “intrepreneurs” often experience resistance inside large organizations. After all, leading innovation can be viewed as disruptive, competitive, or even a distraction from a company's mission. But what if there was a way to successfully get buy-in from others to understand your ideas and support you throughout the process? In today's episode we're talking with David Wedemeyer, an expert intrepreneur and SVP of Client Partnerships at Monogram Health. In this episode, David offers advice for innovative leaders and a step-by-step approach for taking an idea to the prototype stage. 

In This Episode . . . We are featuring the amazing Danielle Henry, the Senior PM / OD Consultant at Great Dane 921 LLC. We're taking on the topic of Cultural EQ, a topic that's been dominating boardroom conversations in the workplace: emotional intelligence in ourselves and the people on our teams. Danielle doesn't hold back as she tells us all about what we think we know, what we don't, and how to bridge the gap between the two. Meet Danielle Henry: Danielle Antoinette Henry has a demonstrated history of working in the management consulting industry for-profit and nonprofit entities with a focus on social impact digital marketing, branding, web development, and operations. Currently, Danielle is a Senior Manager, Client Partnerships for Sarankco Creative Studio. She is the Founder and CEO of Great Dane 921 Consulting, LLC, a consultancy firm focused on developing solutions that are based upon the foundation of empathetic understanding and the need for more compassion and transparency at work. She has conducted professional development training for nonprofits such as WestHab (NY), Youth Shelter Program of Westchester (NY), Junior League of Orange County, NY, and The Rooted Collaborative conferences centered on topics such as leadership development, cultural intelligence, DEI, effective communication strategies, team building, and conflict management and resolution. She has also conducted a diversity dialogue series for the town of Warwick, NY as a diversity facilitator for We the People Warwick. Danielle is a third-year doctoral student in the Organization and Leadership Psychology program with a concentration in the Neuroscience of Leadership at William James College. She obtained her MPA in Public and Non-Profit Management and Policy with a specialization in General Finance from the Robert F. Wagner Graduate School of Public Service at New York University and BA in American Politics from the College of Arts and Science at New York University. She holds a certificate in project leadership from the Cornell University – School of Engineering and is a Certified Scrum Master from the Scrum Alliance. She was a 2021-2022 Opportunity Hub (OHUB) South by Southwest student fellow. In addition, she is a Registered Parliamentarian under the National Association of Parliamentarians, and is an arbitrator for FINRA (Financial Industry Regulatory Authority). With public service in her heart, Danielle has been an active member of Delta Sigma Theta Sorority, Inc., and is the Immediate Past President of the Westchester Alumnae Chapter serving Westchester County, NY. She is also the Past President and sustainer member of the Junior League of Orange County, NY. A born and bred New Yorker, in her spare time, you can find Danielle doing monthly cultural outings to museums, gardens, or immersive exhibits with her Fur, Floral, Culture, and Cocktails crew around NYC, doing Reiki as a certified Reiki Practitioner, roller skating at her local skating rink, or as a podcast co-host for the Empress High Council whose focus is on self-care and entrepreneurship. Episode Highlights: (6:42) It's all in the Q; (12:57) DEI has been lacking CQ; (21:15) How do leaders weave in CQ?; (22:25) Organization Development Levels; (36:05) Steps toward CQ; Connect with Danielle: LinkedIn: @danielleahenry Instagram: @greatdanedannie Episode Resources: Reinventing Organizations by Frederic Laloux (

In this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partnerships at VidMob.They discuss the importance of making informed creative decisions in digital advertising, whether creativity and tech can work together, and the future of creative optimisation in our industry.

In this episode, Wágner discusses the differences between client service and client partnership and how to forge successful relationships with clients.

In honor of Latino Heritage Month, we had a conversation with Peter Flores who is an Executive in Client Partnerships at Vice Media. Peter learned a very important lesson from his mother at a young age: "you can be rich in life if you can have a conversation or can connect with anybody". That very important lesson shaped Peter's life more than he expected. Instead of focusing on what he wanted to be in terms of title, he pivoted his focus into what he was naturally good at. He implemented his communication and social abilities to create relationships in his professional environments, resulting in securing multi million dollar deals for the  corporations that he partners with.

XDS Brand, a new and dynamic branding, packaging and implementation agency powered by Perigord, has announced their official launch into the market, working with Irish based and international clients across a range of industries including FMCG, Retail and Life Science. The new agency will be a key part of the Tech Mahindra family through its Experience Design Services (XDS) division. The Dublin based company will be focusing on human-centred and purpose-driven experiences for their clients including innovative brand strategies, creating engaging, functional and sustainable packaging and comprehensive marketing communication solutions. The announcement is part of the continuous development of the XDS Division within Tech Mahindra, an Indian multinational that specialises in digital transformation, consulting and business re-engineering services, acquired a 70% stake in Perigord in March 2021. The establishment of XDS Brand, powered by Perigord, and together with other XDS division companies such as BORN Group, Pininfarina, MadPow and the Bio Agency and many others, will allow the agencies to collaborate together, crafting the best strategies for customer experience (CX) throughout all channels and therefore, ensuring that XDS Brand is a leader in the market not only in Ireland but on a global level as well. XDS Brand will provide an even broader range of services to Perigord and Tech Mahindra clients and will have a larger team at their disposal thanks to the resources of the Tech Mahindra and the XDS network. This will include 40 new positions being created this year in Ireland and based in the company's Dublin office. Additionally, XDS Brand plans to develop an international team across Ireland, the US and India within the next 18 months. XDS Brand is also announcing the appointment of Salvatore Acerba as their new Vice President of Client Partnerships. His most recent role was as Vice President of Sales in SGS & Co and has previously held senior positions across a number of world renowned businesses within the branding and packaging industry over a 25 year career. Gary Orr, CCO of Perigord & XDS Brand said, “We are delighted to finally announce the launch of XDS Brand and forming a new part of the Tech Mahindra XDS division, which boasts the top CX agencies in the world. With the XDS Brand forming part of this division it will allow us to develop our collective ambition of being the global leader in branding and packaging solutions. Furthermore, It will permit us to expand our goal of advising our clients on sustainable packaging, carbon footprint reduction and ensuring they are in line with their own objectives when it comes to ESG values. Additionally, we are excited to welcome Salvatore to XDS Brand as our new Vice President of Client Partnerships. His CV is world class and I am looking forward to collaborating with him as we look to develop and grow even further in the US market.” Also commenting on his appointment, Salvatore Acerba, XDS Brand Vice President of Client Partnerships said, “I am honoured to be taking up this position with XDS Brand. They have shown that the company is on the cutting edge of expanding their clients' branding from all aspects from sustainable packaging to augmented reality experiences. I am looking forward to working closely with Gary and the wider international team in ensuring that XDS Brand broadens its client base not only across the US but globally as the leader in this industry.” See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.i...

In this HotTakes episode, Vicki Cook, Associate Director at Hotwire London, talks to Aaron Goldman, CMO at Mediaocean. Following Mediaocean and Hotwire celebrating five years working together, the two discuss what it takes to create a good partnership as well as the highlights and low lights from those five years!

Trey serves as a Director of Client Partnerships at Vayner NFT. He focuses on educating his clients on the advantages of NFTs and the business impact Web3 space can have on their relationships with consumers. He leads his clients in all stages of their NFT journey, ensuring authentic entry to the space and building long-term strategic NFT programs. Prior to joining VaynerNFT, he worked as a team lead at an Artificial Intelligence consulting firm and spent 3 years helping build DraftKings marketing partnerships. Trey is focused on putting his clients in a position to take advantage of the next generation of the internet.Building impact in the Web3 space requires a ton of EQ and AQ and Gary Vaynerchuck and all his various businesses are the blueprint of making sure that the unattractive parts of Web 2 do not seep into the company culture or the client relationships. So it is imperative that the people he entrusts also carry this determination to build an empathetic Web3. You are tasked with all phases of a project with the client but the authentic entry and onboarding process really sets the tone for their experience. What parts of your history, be it upbringing, school or work experience prepared you most for this? I often speak on this show about road-maps and the rug pulls that are unsuccessful in meeting any part of the promises made. So what excited me about having this conversation with you specifically is that you are achieving this at the highest level in the NFT ecosystem with VaynerNFT.  Part of your role at VaynerNFT is building long-term strategic programs. And with very high profile clients. I myself did this in my tenure in white glove hospitality and know how discerning this client can be. How do you navigate delivering on the vision of a client? And on a more granular level, how do you build out utility that not only serves the client but is attainable?Can you give an example or case study of a client either at your time at Draftkings or VaynerNFT that allowed you to break new ground to create something that you yourself didn't see at the start but turned into magic?The VaynerNFT model really creates an open forum for diversity and empathy. These are core tenants for my show. If I'm not representing that in the speakers and the content I create, then I'm not solving for the future. What do you see for the future in terms of trends and how you and VaynerNFT can possibly solve for the bigger picture?Are there any projects you are working on that you are especially excited about?Are there brands or areas of businesses that you are dreaming about creating NFT projects with?Identify your portfolio with NFT purchases. We present ourselves on social media differently, so why not in your wallet! We embody different personalities, professionally, personally, artistically, politically, with family, different social norms based on environment and who you are with.Circular economy with NFTs and musicians.Left field question: are you open to partnerships with creators that come to you with ideas, say through VeeFriends, Discord channels or DAOs?Catch another great episode! https://culturefactor.simplecast.com/episodes/brian-fanzo-p1-early-adoption-the-101-on-nfts-web3-blockchain-and-creator-coins-jmcxjfkshttps://youtu.be/-NQ0W2w3Uo4 #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #metaverse #bitcoinTrey Pezzetti on TwitterHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak 

We discuss business strategies and how we're streamlining our processes, working with CSV files for customer data integration, touch on more marketing, why it's important to know a client's budget, customer questionnaire for video content creation, annual retainer for client partnerships, and a little on our kitchen remodel for our investment property.Music by Great Grandpa Beebehttps://www.ggbeebe.com/

On this episode we chat with Cavel Khan who is the CRO of Tumblr responsible for global revenue, revenue operations, business marketing, AdTech and programmatic partnerships, and revenue strategy company-wide. Prior to Tumblr he was the SVP of Client Partnerships, North America at VICE. In his role he oversaw sales and account management teams for the region. Cavel Khan was a Senior Manager on the CPG vertical at Twitter. He led a team responsible for building partnerships and growing revenue with Twitter's largest CPG advertisers across the US. He also led the CPG Mid-Market sales channel in a similar capacity. Before joining Twitter he spent 8 years at Microsoft in multiple roles. First, as part of the Client Services Organization, building out the East Coast search teams supporting Bing. He then focused on building advertising partnerships across Microsoft's display, mobile, and gaming platforms. He is a 2020 Inductee into the American Advertising Federation's Advertising Hall of Achievement. A 2019 recipient of the America on Tech Innovator and Disruptor Award for Sales. He is also a 2020 Advertising Club of New York ICON Award recipient. He earned his MBA in Marketing from Zicklin School of Business in New York.

Growing in your career is a proactive process. Salespeople need to take action if they went to level up in their field. Today's guest is Jeff Ianello, Executive Vice President, Client Partnerships at SeatGeek. Jeff joins Lance Tyson to share career growth strategies to help you succeed in the field. The two discuss what it takes for salespeople to excel and get promotions and what leaders can do to encourage their growth. Jeff also illustrates a great culture of growth and why it's important to grow together with a team. Stay tuned! Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast

Torrence Boone is the Vice President Global Client Partner at Google. He also held senior agency leadership positions with WPP and Publicists. Before his two decades' worth of experience at every level of the marketing and advertising industries, he was a senior manager at Bain & Company. He is also a Corporate Director on Macy's Board.    Despite being named one of the most powerful people in New York, Torrence remains humble. Humility is at the forefront of his values and he believes that ego is the biggest enemy of leadership,   In our conversation, Torrence shares his journey to success and what does advertising look like inside Google. He also shares his principles of leadership and how important it is to know yourself before you can take care of other people.    In this episode you will learn: Torrence's Leadership principles What does advertising look like in Google Importance of diversity for organizations Torrence being named being one of the most powerful people in New York How he overcome fears of being a leader The importance of having the right team How the hybrid model is going to stick around in the future of work The importance of self-awareness and self-care as a leader Quotes: “One of the biggest enemies of leadership is Ego”   “To build products for billions of people, you have to have diverse talent that is building those products and commercializing them.”   “When you're confronting something really difficult, you have to have the right people on the field that knows how to play together or it's a disaster.”   “You can't take care of people if you are not good with who you are.”   “Leaders who want to control people don't recognize the fact that they are demoralizing the people that they're supposed to be inspiring.” 

You don't often hear gratitude for younger generations at work. But I say thank goodness for their fresh perspectives, desire for transparency, and constant desire to better themselves and their circumstances. This will ultimately make workplaces and leaders better. But how do we retain and manage young people against the context of The Great Resignation, so that they stay with us and add to our workplace cultures and their own growth? Molly Bruttomesso thinks about this every day. At Wunderkind, she's building a culture that accepts that people don't stay as long as they used to. Instead of bemoaning this, Molly and her team are structuring the way they work to embrace the best of everyone, and help prepare them for their next best thing. In this episode of People at Work, Molly talks about how this involves intentional career pathing, robust values alignment, learning opportunities, asking for ideas, and acting on feedback… and much more. Most of us are challenged with the revolving door of people at the moment. If you want to hear some down to earth actions on how to keep people, even for the shortest time, take a listen. You'll also want to take a look at your culture and make sure that it's not hastening people out the door. Molly has some tips for that too. About our guest: Molly leads the Customer Success and Client Partnerships teams that drive extreme value and maximum performance across the 350+ E-commerce clients. Molly began the movement of the rock t-shirt and blazer as the new tech casual. Move over gray t-shirts. You can contact Molly on LinkedIn at linkedin.com/in/molly-bruttomesso-535a393/.

In this episode of Great Minds, Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal, and Lynnwood Bibbens is CEO & Founder of ReachTV, discuss their respective career paths in the industry, as well as the new, expanded content and monetization partnership between NBCU and ReachTV.

In this episode, Stacy sits down with Melissa Howell, who is the Director of Client Partnerships at Wilkins Media, an out of home specialist firm based in New York City. The two discuss Melissa's unique, millennial perspective of an old school industry, and how she convinces digital and social heavy brands to take a chance on out of home advertising.

ebsGrowth & The Talent, Sales & Scale Show with host Bryan Whittington have Jeff Furst, VP of Client Partnerships at OutMatch on the show. https://www.linkedin.com/in/jfurst/ https://www.linkedin.com/in/brywhittington/ https://ebsgrowth.com/​

While most recruitment companies revenue and profits were down during the Covid-19 crisis, Andersen James Group revenue grew by 35%.  In this interview, I asked Managing Director, James Leighton, how they achieved this remarkable result in an extremely challenging climate.  One of the key themes that emerged from our conversation was “client partnerships.”  For James, this isn't an abstract concept -- it's core to his business strategy.  Their new Strategic Partnerships business model was one of the key factors that enabled them to grow during the Covid-19 pandemic. This isn't to say it was easy.  There were some significant challenges along the way.  As you are about to hear, Andersen James met these challenges by bringing a lot of innovation and creativity to recruitment within the property and construction sectors. If you like hearing about fresh ideas and different ways of partnering with clients, you are going to enjoy this episode. Episode Outline and Highlights [1:40] James shares his motivation and a bit of history of the Andersen James Group [5:05] How having an internal recruiter talent acquisition experience shaped James' mindset on outsourced recruitment. [8:03] Strategic Partnership - how the Andersen James Group embraced the partnership approach during the covid crisis. [20:15] Discussion on recruitment metrics and tracking mechanisms. [23:32] Three key factors in growing profit by 35% during covid. [29:44] The difficulty of splitting from a business partner - James shared his experience. [35:22] Removing himself from billing and focusing on the business - what triggered James to take this decision and how it was a game-changer. [39:33] The benefits of hosting webinars for your market [51:01] How James' group invested in marketing [53:30] What would you do if a client went bust on you? Learn from James' experience. [1:00:00] Selecting a good business partner. Experience From Both Sides of the Fence Prior to becoming a recruitment business owner, James had experience in internal recruitment talent acquisition. This valuable experience gave him an insight into how recruiters are perceived, what they do best for their clients, and what could be further improved from a client's point of view.  Hear out what he thinks that recruiters should understand in working with clients and how to ultimately make the working relationship better. Embracing the Partnership Approach During the pandemic, James' business was able to sustain significant growth by investing heavily in technology and innovation. One of these innovations was adapting an approach based on partnership. Going for a partnership approach with your clients can be challenging but this was not the case for James' company. They have adapted a Strategic Partnership model that gives their client a different way of recruiting. If explained briefly, this is how their business model works: Outsourced recruitment function with a monthly retainer fee Dedicated heads provided for their client - with a profit margin per head Offering efficiency of cost for the client by providing them an internal recruitment team  Internal feel of a recruitment team with an external presence in the market How does the program work for their clients and their company? What inspired the idea? Listen to the answers from James in this episode. Growing the Profit by 35% During Covid While most recruitment companies are losing around 40% in profit during the pandemic, it was the opposite for Andersen James as they actually grew their profit by 35%! What are the key factors that contributed to this success? James mentioned at least three, which is heavily investing on: Extensive training for employees Technology - e.g. CRM system Marketing Sharing Best Practices During Covid Last year, James did a series of webinars with two main intentions - to create case studies and share best practices with their market. Why did he do it? Rather than just write a case study, they created events to share how they've solved certain problems and show the market exactly what it is that they've done.  James explains the success of this education-based marketing strategy: “there were 900 people to the first one, 500 people to the previous one, and it was really targeted.” James Leighton Bio and Contact Info James Leighton is a Managing Director of Andersen James Group. Andersen James was born out of a desire to bring innovation and creativity to recruitment within the property and construction sector.  Their passion lies in offering added value to their customers. They offer best practice advice and support in the design and implementation of market leading recruitment campaigns and programmes that will not only attract and recruit the best talent but also retain and re-energise existing teams. With the launch of the new Strategic partnerships business when Covid struck, growing that to 3 big contract wins, re-aligning our sales vision and further niching their business into a Housing Specialist across the UK, they have set up really well with the right platform and infrastructure to scale up their business James on LinkedIn Andersen James Group website link Andersen James Group on LinkedIn People and Resources Mentioned Kevin Redman on LinkedIn Greg Savage on LinkedIn Joel Slenning on LinkedIn Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR #41 Dare to Be Different – How to Create Your Unique Value Proposition, with Kevin Redman and Matt Halfpenny TRR #53 How to Scale Your Staffing & Recruiting Firm to $16,000,000, With Joel Slenning Subscribe to The Resilient Recruiter  

In episode 28, Travis sits down with Jeff Ianello, Executive Vice President, Client Partnerships at SeatGeek. Jeff shares his experience working on the team and league side for 13+ years and then transitioning to the vendor side. Tune in to find out why Jeff has always enjoyed being a trend setter, innovator, and someone willing to take calculated chances. www.52weeksofhustle.com Book Available - https://www.amazon.com/dp/1735610801

Kristin Thayer is the Senior Director of Sales and Client Partnerships at 1stDibs, a marketplace for luxury design. Kristin shares her valuable experiences at multiple companies throughout the years, from her role in product partnerships at Facebook and Uber, to being a Partner in Market Development at the well-renowned Venture Capital firm at Andreessen Horowitz. She shares the importance of advocating for yourself and always embracing the mentality to learn - regardless of your age or career stage. She also shares the importance of transparency in partnerships, and how she has found success throughout her career.

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. The episode features Danielle Cravatt, SVP of Client Partnerships at adtech company, VDX.tv, arguing among other things that brands can build long-term loyalty and trust during a global pandemic by localizing their messaging and acting in the interest of the public as a whole. (Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register: https://app.socio.events/NzIyOQ%3D%3D/overview.) For more Televisionation, please go to http://tvotshow.com/televisionation

Today's conversation is: "Networking to Create Your Dreams," featuring John Lucchetti We cover: * How innovation happens * Networking to your dreams * It's not what or who you know it's really this And much more John is the CEO of Green Room Strategy, a Santa Barbara based consulting practice focused on omnichannel marketing and strategic partnerships around the convergence of music, media, tech, events, and influential people. John was previously VP of Client Partnerships at Oniracom and has had the pleasure to work with clients such as Alan Parsons, Warner Music Group, The Santa Barbara Bowl, Brad Byrd, Johnny Irion, AEG, Jack Johnson, The Lobero Theater, Rudresh Mahanthappa, Shelterbox, Bishop Lamont, Marquee Brands, UCSB, and more. He has been married to his wife Nancy for 18 years and has two vibrant children. John currently serves his community as President of the Rotary Club of Montecito. Stay connected with John: Website: https://www.greenroomstrategy.com/?fbclid=IwAR0fCkJ5IYneHL0nxxZDLLnbTbRTadyY-zyzV7BqwakhwvAFQS3TzWesBcI (https://www.greenroomstrategy.com/) Catch up on conversations you have missed as well as see the entire lineup of contributors at the "A Handful of Hope" website: https://jessebrisendine.lpages.co/a-handful-of-hope?fbclid=IwAR0Odse-9YHkfkcsLjUqvslM9R_u6lMxotkCdqdwtsqnHV-dvZw3KGIA5sM (https://jessebrisendine.lpages.co/a-handful-of-hope)

NBCUniversal’s Linda Yaccarino discusses the company's ambitions for its video service Peacock, and why she's convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.Produced by Kenya Hayes

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.This episode features Scott Schiller, Global Chief Commercial Officer of ENGINE, a global media and marketing services company. Schiller, a co-founder of the IAB, joined the company last month. He was previously EVP of Advertising and Client Partnerships at NBCUniversal.Among other things, Schiller discusses the future of the Upfronts; shares his thoughts on the potential impact of the Covid-19 crisis on streaming services, advertising formats, live sports, news operations, brands and other elements of the television ecosystem; envisions the future of measurement, data and attribution; and identifies the ways in which he believes the television and advertising industries must adapt and evolve going forward.(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)SPONSORS WELCOME!

EP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when it comes to mental health issues. Tyler brings up a solid point; marketers are going to have get a little more creative getting systems in place to hold influencers accountable on metrics now that the information is hidden.  Then Tyler welcomes Dan Pecoraro, iHeart's Media Director of Client Partnerships to the show. Dan shares some audio and radio strategies along with his background creating win-win partnerships in radio, digital, mobile, social, live events and on-demand entertainment.  Dan reiterates that radio is still the backbone for local and national campaigns and discusses ways to integrate campaigns with branded content. Collectively, Dan emphasizes staying creative for the correct audience regardless of the platform. Set a target and focus!  Tyler and Jon's newest segment, Words of Twisdom, featured @Hzynczak this week. Join Tyler, Jon, and Dan for more insight on how to improve your marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 01:08 - What's in the News | Instragram Hides Likes 03:57 - Featured Guest | Dan Pecoraro 04:36 - Dan's Role at iHeart Media 08:09 - iHeart Media's Investment in Podcasting  09:39 - The Future of Audio Advertising 11:20 - Integrating Digital and Radio Campaigns 12:43 - Examples of Successful Radio Campaigns 15:26 - Integrating Brand Content into Audio Media  16:51 - How to Track Your ROI on Audio Campaigns 18:48 - Bridging Campaigns to Sales  20:28 - Marketers Monetizing Podcast Channels 22:12 - Celebrity Presence on Podcasts vs. Ad Campaigns 22:51 - Media Buying Mistakes that Marketing Leaders Make 24:47 - How to Negotiate Media Buys 26:31 - Buying Media Inside the Political Window 30:24 - Crisis Management and the Las Vegas Tragedy 31:08 - Key Takeaway 33:50 - Words of Twisdom 35:42 - Outro Featured Guest | Dan Pecoraro LinkedIn iHeart Radio What's In the News  Instagram Hiding Likes Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Mark is joined by Alex Hore who heads up Account Management for Wealth and Trading at Iress. Passionate about helping clients realise the full benefit of their technology, Alex discusses how he and his team approach account management. He also offers an insightful comparison between the UK and Australian markets.

Aviad Stein is the Director of Client Partnerships at Alpha, a consumer insights company. He has worked with Tumbler, Bloomberg, Nordstrom, and Dun & Bradstreet on customer-centric innovation strategies. Brian Ardinger, Inside Outside Innovation Founder, talks with Aviad about his experiences with experimentation and digital transformations. Podcast Highlights: - Aviad has taken many companies of different sizes through digital transformation. Created an innovation incubator at Nordstrom. Built online and mobile ecosystem for users engaging in-store and online. Bloomberg Digital team developed Audio/Video digitalization. Bringing content to consumers and creating partnerships. - Advice for working in large companies? Take one challenge at a time. At Nordstrom, identified acquiring new users. How can tech support them? Bring teams together to solve this goal. The business wanted to leverage tech. Customers wanted tech to engage with the company. Gathered customer feedback, then took to tech to create those services and create value. - Alpha Platform: Helps corporations manage products: feature, functionality, and target audience; Runs experiments based on hypothesis or assumptions on ideas at speed and scale to get directional input, and understand market opportunity. Smaller teams can get the same knowledge, as larger teams, and move faster. - Alpha works with one-third of Fortune 100 companies. $900 billion on experimentation is going to waste this year. Need the test and learn methodology. Alpha is a collaboration tool that enables teams to move much faster, based on input from their target audiences. - Mistakes of product people - Can't take action on relevant data. Can they identify business goal and objectives? Need to measure the success of what you've been validating. Must be able to execute successfully. - The Alpha Team is coming to the IO Summit with the Alpha Bar. Helps companies test different assumptions about their business. For More Information For more information, check out alphahq.com to request a demo or connect with Aviad Stein at aviad.stein@alphaux.com For similar podcasts, check out:  Ep. 20 – Lisa Kay Solomon with “Design a Better Business” Ep. 34 – Laura Klein w/ lean startup for product design Ep. 48 – Founders of Nex.tt This week's podcast is sponsored by RSM - Audit, Tax, & Consulting Services for the Middle Market Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Aviad Stein is the Director of Client Partnerships at Alpha, a consumer insights company. He has worked with Tumbler, Bloomberg, Nordstrom, and Dun & Bradstreet on customer-centric innovation strategies. Brian Ardinger, Inside Outside Innovation Founder, talks with Aviad about his experiences with experimentation and digital transformations. Podcast Highlights: - Aviad has taken many companies of different sizes through digital transformation. Created an innovation incubator at Nordstrom. Built online and mobile ecosystem for users engaging in-store and online. Bloomberg Digital team developed Audio/Video digitalization. Bringing content to consumers and creating partnerships. - Advice for working in large companies? Take one challenge at a time. At Nordstrom, identified acquiring new users. How can tech support them? Bring teams together to solve this goal. The business wanted to leverage tech. Customers wanted tech to engage with the company. Gathered customer feedback, then took to tech to create those services and create value. - Alpha Platform: Helps corporations manage products: feature, functionality, and target audience; Runs experiments based on hypothesis or assumptions on ideas at speed and scale to get directional input, and understand market opportunity. Smaller teams can get the same knowledge, as larger teams, and move faster. - Alpha works with one-third of Fortune 100 companies. $900 billion on experimentation is going to waste this year. Need the test and learn methodology. Alpha is a collaboration tool that enables teams to move much faster, based on input from their target audiences. - Mistakes of product people - Can't take action on relevant data. Can they identify business goal and objectives? Need to measure the success of what you've been validating. Must be able to execute successfully. - The Alpha Team is coming to the IO Summit with the Alpha Bar. Helps companies test different assumptions about their business. For More Information For more information, check out alphahq.com to request a demo or connect with Aviad Stein at aviad.stein@alphaux.com For similar podcasts, check out:  Ep. 20 – Lisa Kay Solomon with “Design a Better Business” Ep. 34 – Laura Klein w/ lean startup for product design Ep. 48 – Founders of Nex.tt This week's podcast is sponsored by RSM - Audit, Tax, & Consulting Services for the Middle Market Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

In our Season 1 finale, Jennifer Shannon is joined by Arun Ramdeane, Senior Director, Technology at Staples Canada, and Farouk Dossa Group Director, Client Partnerships at Rangle. Take a look at what the catalyst was for Staples and other organizations to embrace innovation. "Distill it down or synthesize it down to its smallest value prop that you can easily put out there and show. Because I think when a lot of things come around change. It's usually pretty big, right? And so you're not going to be successful putting something up very big in a month because it's just not going to happen. But if you can really like kind of synthesize something down that gives you the credibility to show how to push the change, especially if you're within like a large org, that's how you start to win. Right?"

This is the Forum Quorum - an audio series presented to you exclusively by the Forum for Healthcare Strategists. In the next hour, our panel of healthcare industry leaders will discuss how you can optimize your next conference attendance. Whether you work within a hospital or are exhibiting on behalf of your company, the advice and expertise we will share will inspire and inform. In this inaugural episode, a panel of experts discusses how hospitals and healthcare vendors could make the most out of their conference attendance. From ensuring your conference exhibits are impactful, to connecting with peers and partners, to even developing a speaking strategy, this moderated discussion is a must-listen for anyone planning to attend the Healthcare Marketing & Physician Strategies Summit. Our panelists include: Preston Gee, Vice President, Strategic Marketing at CHRISTUS Health Lisa McCluskey, Vice President, Marketing Communications at CHI Memorial Health Care System Rob Rosenberg, President of Springboard Brand & Creative Strategy Reba Thompson, Director of Client Partnerships for WriterGirl & Associates Chris Boyer, Director of Marketing Strategy & Analytics, Fairview Health Services Reed Smith, Founder, Social Health Institute This podcast is brought to you exclusively by the Forum for Healthcare Strategists, a network of communication and professional development, with the ultimate purpose of inspiring new, creative, and more effective healthcare for individuals, organizations, and communities. To learn more about the Forum and register for the upcoming Healthcare Marketing & Physician Strategies Summit, visit them online at www.healthcarestrategy.com.

Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal has been a pioneer in cross-platform media, seeing profits into the billions of dollars. Looking at reallocation, ad tech, and TV binges, she delves deep into what makes sense, what makes money, and what’s on its way out.

In this episode, media executive Lucia Ballas Traynor, shares the not so smooth transition from her homeland (Chile) to the US. She talks about finding courage at the workplace when her son got ill.  Lucia is currently EVP of Client Partnerships for Hemisphere Media Group, a leading media company that owns and operates five leading Hispanic cable networks in the U.S., two Latin American cable networks, and the leading broadcast television network in Puerto Rico.  For show notes and additional information head over to www.reachmama.com. Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be so grateful if you shared this with your friends.

Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders.  Hear why she decided the time is now to act on the "lighting in the a bottle" moment to initiate change and why growing pains can't be the answer anymore. She talks bucking legacy, why the future of the upfront is always on, and leveling the playing field for measurement new and seasoned players. Linda also talks about who's vulnerable to these changes, how she's approaching culture and talent, and lessons in leadership. We're keeping up with Linda's shoe game and plus one'ing her advice to young female hustlers. Plus, don't miss the Yacc's take on #KillBuyDIY! 

In this episode, Wágner discusses the importance and effectiveness of client partnerships along with six strategic measures to change how a client views you and your team's capabilities. References are made to a former Advertising Age article entitled Agencies: Stop Thinking Like a Vendor and Act Like a Partner and The Art of Client Service by Robert Solomon.

In this episode, Wágner discusses the differences between client service and client partnership and how to forge successful relationships with clients.

Our goal is to develop our client relationships into Strategic Client Partnerships.

In this episode, Andrew Sobel, author of the book All For One: 10 Strategies for Building Trusted Client Partnerships, reveals approaches to building long-term trusted partnerships with flagship clients—those key clients that provide a disproportionate share of revenue and profits. Andrew provides research-based strategies for individuals and institutions to develop these trusted partnerships and shares examples from his book. (Time: 14:29) Interest in Hearing More?: Reserve a seat a Andrew's upcoming RainToday.com webinar, From Vendor to Trusted Partner: Breakthrough Strategies for Developing Clients for Life.