Podcasts about client partnerships

Becky Cross, VP of Client Partnerships at FIT Technologies, recaps key themes from the Pax8 Beyond Conference in Salt Lake City with Jason Collins (CISO) and Ali Tubbs Amato (COO), focusing on moving past AI hype to practical execution. Ali discusses how to operationalize AI by starting with clear pain points, measuring time savings and ROI, and using automation to remove remedial tasks so people can focus on more impactful work, noting that similar fears accompanied earlier technology shifts.Jason emphasizes that secure AI adoption starts with visibility—knowing what AI tools and automations exist, what they can access, and governing them like new identities—highlighting a session on identifying and mitigating AI risk through repeatable processes. The group also explores an industry shift from managed services to “managed intelligence,” and closes by stressing the importance of relationships, community, and sharing experiences across the MSP ecosystem.

How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That's one of the biggest questions and pressing challenges facing brands and retailers today. In this episode, Cara Pratt, President, Global Retail and Media, at Circana, is joined by DeeDee McCoy, Director of Omnichannel Marketing at Chomps, and David Parisi, SVP of Client Partnerships at Ibotta, to unpack the real barriers holding brands back from peak performance and what's needed in the culture of measurement going forward.

Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir! 

Is “perfect” slowing down your IT decisions? It might be.In this episode of What the Tech, Becky Cross (VP of Client Partnerships) sits down with Fred Franks (Chief Strategy Officer at FIT Technologies) to tackle a common challenge businesses face: knowing when “good enough” is actually the smartest path forward.As organizations navigate fast-changing areas like cybersecurity and AI, waiting for the perfect solution can lead to missed opportunities—or even increased risk. Becky and Fred break down how to balance speed vs. precision, why inaction can be more dangerous than making the wrong decision, and how to approach IT strategy with confidence.In this episode, you'll learn:Why “good enough” doesn't mean cutting cornersHow to avoid analysis paralysis in IT decision-makingThe importance of outcome-based vs. tool-based decisionsHow to evaluate risk, cost, and timing when choosing technologyWhy continuous improvement beats waiting for perfectionHow cybersecurity and AI strategies benefit from a proactive approachFred also shares practical insights from working with organizations across industries—highlighting how businesses can move forward with clarity, even in uncertain or rapidly evolving tech landscapes.Key takeaway:The real risk isn't making the wrong decision—it's doing nothing at all.

Send us Fan MailIn this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity to branding, helping organizations diagnose challenges and build stronger brands.Five things you'll learn from this episode:1. Why traditional agency pitches often prioritize performance over real problem-solving2. Why diagnosing the problem must come before prescribing any solution3. How treating agency relationships as strategic investments improves outcomes4. How shifting from vendor transactions to partnerships leads to better results5. What a true client-agency partnership looks like in practiceQuotables“You want that agency that helps you develop the brief [to] help you figure out what we actually need. What are we trying to accomplish? What would success look like?” — Camden Bernatz“The reason you have a need for an RFP or to hire a firm and hire an agency is because you don't totally know what you need.” — Camden Bernatz“It's just having things on the table early, talking about like, ‘We think that you're prescribing something that's going to cost more than you say you have money for.'”  — Camden Bernatz“There's a difference in the way it feels to spend money on an agency versus spending the money with the agency.” — Camden Bernatz“Your agency is like an engine to fuel as opposed to a resource to drain. You will treat it differently, and they will perform differently.” — Camden Bernatz“Buying agency services is about buying a creative class of expertise, experience, guidance, and consulting that is much different than buying staples, pencils, and other supplies.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Camden Bernatz on LinkedInCamden Bernatz on YouTubeBrand Revolt website“Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship” bookThe Win Without Pitching ManifestoClients behaving badly: Video store, hair salon hagglingAdditional Resources:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode, VP of Client Partnerships, Becky Cross, sits down with Chief Strategy Officer, Fred Franks, about what AI can reliably replace today while noting “agentic AI” can take limited actions using statistical prediction and pre-programmed logic. They warn against extremes of avoiding AI entirely or trying to replace everything, emphasizing that relational work and human creativity should not be fully automated. For leaders deciding when to invest, they recommend focusing on governance and guardrails, especially data protection, comparing data's role in the AI revolution to electricity in the industrial revolution. They also advise professionals to intentionally learn AI skills as adoption accelerates.For more information about AI strategy: https://www.fittechnologies.com/it-services/managed-it-msa/

Jack Chambers Ward is joined by Jessica Bettis, Candour's Director of Strategy, to discuss what makes a strong collaboration between SEO specialists and client partnership/account management.Jack and Jessica discuss their experience of working with clients together, and Jessica explains how client partners define success, translate work into business impact, manage resources and expectations, and nurture trust through onboarding and ongoing check-ins.Follow Jessica:Website: https://withcandour.co.uk/about/team/jessica-bettis LinkedIn: https://www.linkedin.com/in/jessica-bettis/ Jessica's recommendations:Spend 5–10 minutes aligning before key meetings or responding to feedback.Maintain a dedicated, shared digital space for client context and information.Wuthering Heights (2026)00:00 Welcome, Jessica Bettis01:25 Important client partner traits03:12 How to build respect and trust with your clients05:18 Commercial context matters10:20 Building client trust11:48 Matching teams to clients16:59 The behind-the-scenes value24:57 Skills and training balance30:21 Onboarding and roadmap34:28 How to prevent client churn37:10 Resource management39:52 The joy of surprise rebrands46:29 Upskilling and training clients49:56 Team collaboration magic52:29 Recommendation: Actionable tip 55:31 Recommendation: Tool/software58:59 Recommendation: Wuthering Heights (2026)01:04:10 Where to follow Jessica

In this episode, VP of Client Partnerships, Becky Cross, sits down with senior technology strategist, Pat McGuinness, about hidden IT costs that quietly reduce margins, slow growth, and increase risk. You'll hear Pat talk about reactive IT and poor lifecycle management, where small daily slowdowns from aging devices and systems add up to significant annual labor cost. He also discusses how complexity from overlapping tools, shadow IT, and legacy systems creates security gaps, missed feature benefits, and surprise budget hits. Visibility and proactive planning—especially budgeting for regular hardware, endpoint, and software refreshes—help reduce long-term spend, improve compliance posture, and avoid larger, delayed replacement projects.To learn more about managed services: https://www.fittechnologies.com/it-services/managed-it-msa/

In this episode of What The Tech, Becky Cross, VP of Client Partnerships, discusses the critical topic of data privacy with Jason Collins, FITs Chief Information Security Officer. They explore the misconceptions and risks associated with data retention from a C-level perspective and discuss how ingrained data privacy culture can quickly restore trust following breaches. Jason shares insights on the significance of both logical and physical data privacy and offers advice on proactive measures to manage data privacy effectively. They also touch on the amplified risks that emerging technologies like AI pose to data privacy. Tune in to learn essential strategies and best practices to safeguard your organization's data.

In this episode of What The Tech, host and VP of Client Partnerships, Becky Cross, is joined by Adam Tubbs, CEO at FIT Technologies, to discuss the pivotal role emerging technologies like AI and advanced cybersecurity play in driving business growth. The conversation delves into AI's impact on productivity, the importance of cybersecurity in decision-making, and the adaptation to hybrid work environments post-COVID. They also explore strategies for executives to increase their technology proficiency and the need for mutual ownership between IT departments and leadership. Tune in to learn how these elements are shaping growth strategies for businesses looking towards 2026.

Charles Ifegwu is a seasoned marketing, creative, and brand strategy leader with nearly two decades of experience driving growth at the intersection of creator, culture, and commercial marketing. Most recently, he served as Managing Director of the U.S. operations for THE FIFTH, an award-winning social creator and creative agency based at FOX Studios in Los Angeles, where he led strategy, campaign execution, creative initiatives, and agency operations for major brand partners. Before that, Charles held senior roles including VP of Client Partnerships at MOCEAN, where he helped expand the agency's client base and deepen strategic relationships across entertainment and consumer brands. In 2025, he founded CONVERGENCE, where he now serves as Founder & CEO, continuing his work in marketing, brand development, and building platforms that merge creator influence with strategic business outcomes. Charles holds a Bachelor of Arts from the University of Arizona and his career spans influencer marketing, talent management, and new venture development.

In this episode, FIT's Chief Operating Officer Ali Tubbs Amato discusses the importance of starting to document your processes from your current state with VP of Client Partnerships, Becky Cross. Ali emphasizes that everyone has to start somewhere, and it's crucial to begin with what you know and gradually build upon it. There's no need for perfection or extensive backtracking. By starting today, you can continue to refine and grow your documentation over time.

In this episode of What The Tech, Becky Cross, Vice President of Client Partnerships, discusses the implications of the phrase 'it's fine for now' with Business Development Manager, Will Elffers. You'll hear Will talk about the risks and hidden costs associated with temporary IT solutions, particularly in areas like cybersecurity and AI readiness. The conversation highlights the importance of a holistic approach to security, including employee education and proactive planning, and addresses common reasons leaders default to temporary fixes. Listeners are encouraged to rethink their approach to IT and consider more sustainable strategies.

In this episode of What The Tech, Becky Cross, Vice President of Client Partnerships at FIT, talks through top IT resolutions for 2026 with Jason Collins, Chief Information Security Officer, and Fred Franks, Chief Strategy Officer. They discuss the importance of adopting new technologies like AI to improve efficiency and cybersecurity, the need for thorough planning before implementation, and strategies to manage the balance between innovation and risk. The conversation also covers how businesses can leverage crowd-sourcing from employees for better AI integration and the significance of enhancing existing tools to avoid the 'bright shiny object syndrome.' Tune in to learn practical insights and tips to set strong IT resolutions for the new year.

In this episode of What the Tech, FIT's VP of Client Partnerships, Becky Cross, from FIT Technologies interviews Miro Hummer, the Chief Information Officer at Case Western Reserve University. Miro discusses his career journey and pivotal moments, particularly emphasizing the importance of the human element in technology. He elaborates on Case Western's innovative projects like the holographic anatomy program, AI initiatives, and the future landscape of technology in education. Miro offers invaluable advice for students and professionals in the tech field, highlighting the need for flexibility and continuous learning.

In this episode of What The Tech, FIT's VP of Client Partnerships, Becky Cross, sits down with Dr. Charles Dull, Dean of the School of Advanced Manufacturing, Engineering, and Computer Science at Cuyahoga Community College. Dr. Dull shares his insights on the future of higher education, the impact of artificial intelligence, and the lasting changes brought on by COVID-19. He also discusses the balance between innovation and academic quality, and introduces the Cyber AI Futures Institute aimed at addressing AI governance and ethics. Tune in to learn more about the evolving landscape of digital education and how businesses can get involved.

In this episode of What the Tech, Becky Cross, VP of Client Partnerships at FIT Technologies, discusses cybersecurity awareness with Chief Information and Security Officer Jason Collins. Jason talks about the most common risks organizations overlook, focusing on the importance of knowing and documenting your assets to better protect them. Listen in to learn practical tips for enhancing your organization's cybersecurity posture.

In this episode of What The Tech, FIT's VP of Client Partnerships, Becky Cross, welcomes Dana Allender, founder of Sun - We Grow You, to discuss building scalable revenue strategies for tech founders and small businesses. He also touches on how small to midsize businesses can prepare to leverage emerging technologies like AI and IoT, emphasizing the importance of focusing on opportunities over cost-cutting measures.

In this episode of What the Tech, Becky Cross (VP of Client Partnerships) sits down with CSO, Fred Franks, to recap highlights from our recent Strategy Series live panel. This panel brought together tech leaders from across Northeast Ohio, including experts from Westfield Bank, Oswald Insurance, and Calfee , to discuss the evolving cybersecurity ecosystem. From risk management to AI-driven tools to legal and insurance implications, hear the biggest takeaways and insights from the event.

One of the most overlooked growth strategies in today's market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business. You'll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach. Whether you run a membership, coaching program, or consulting practice, this episode will show you how to make your client base your #1 asset for scale. Timestamps:  1:00 – Why your existing members are your #1 growth engine. 3:00 – Affiliate marketing vs. referral marketing vs. the Inner Circle strategy. 4:20 – What the Inner Circle Client Partner strategy is and why it works. 5:45 – How to motivate referrals 8:30 – Tools and tracking: how to make it simple 9:50 – One-to-one sales vs. one-to-many collaborations. 11:00 – Why repeated exposure to the same audience beats “drive-by” marketing. 12:30 – How just one client can double your business. 15:00 –  Where toconnect with high-caliber collaboration partners in person. Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

In this episode of What The Tech, Becky Cross, VP of Client Partnerships at FIT Technologies, talks with fellow GCP Tech board member and AI innovator Melanie McGee, founder of We Can Code It and co-founder of Skill Spout. With nearly 30 years of experience at the intersection of software, AI, and business transformation, Melanie shares how her early love of coding grew into a career helping others embrace technology as a tool for growth. From her memorable “AI is spinach for Popeye” analogy to practical advice on adopting AI responsibly, she offers a human-centered perspective on technology, change management, and learning AI for your role.

In our next segment celebrating our 25th anniversary, co-owners Micki and Michelle sit down with VP of Client Partnerships, Becky Cross, to reflect on the defining moments that shaped the company over the last 25 years. It's an inspiring look back at a journey rooted in integrity, resilience, and strong relationships.

In this episode of What the Tech, we're bringing you a front-row seat to Pax8 Beyond 2025 .Join FIT's own Becky Cross (VP of Client Partnerships), Fred Franks (Chief Strategy Officer), and Jason Collins (Chief Information Security Officer) as they unpack:What agentic AI actually is — and why it matters for MSPsHow shared experience fuels innovation in the MSP communityKey takeaways from Microsoft's sessions and the energy of the event

What if your growth path wasn't adding more clients, but working fewer, higher-quality roles with people who genuinely value your service? Allicia Birch, founder of 4tify Recruitment, built a six-figure recruitment firm in her first year — without cold calls, without compromising on fees, and without chasing every job. Her success came down to discipline: working to a structured 12-hour day in 15-minute blocks, building a reputation-based BD strategy, and walking away from bad-fit clients. You'll hear how she transformed underperformance into consistent high billings, created multi-division revenue from single clients, and productised her approach to business development — including how she sells high-ticket projects, runs invite-only roundtables, and uses market intelligence to position herself as a trusted partner, not just a vendor. 4tify is based in Manchester and specializes in construction industry recruitment. After 8 years in the industry, Allicia has become a leading voice in the residential new build market. Episode Highlights [03:20] How she struggled during the first three years with plenty of lessons [14:11] Breakdown to Breakthrough - turning things around from 250k to 350k billings [20:25] What inspired the launch of 4tify [26:10] Key success factors in the first 12 months of business [35:19] Her idea of a cold call - how she does BD without 'cold calling' [44:26] Best practices on being organized and creating a Day Plan [48:30] How market intelligence helps provide custom-fit solutions to clients [58:21] The round-table engagement strategy [1:03:04] What's next for the team Key Takeaways Training Makes the Difference: Her first three years brought zero earnings until proper training at Anderson James turned everything around. A breakthrough coaching session helped her jump from struggling to billing £250,000–£350,000 per year. Client Selection Strategy: "If you're trying to beat me down to 10%, I'm not your recruiter. I don't get out of bed for that." She only works with clients who respect her values, turning down low-fee roles and walking away from companies that don't align. Daily Structure: Speaks to 30 people per day (150 per week) - all warm calls through referrals Plans the day in 15-minute increments the night before at 9 PM Works closest to money first: live processes, then candidates, then client development Uses Excel spreadsheets with checkboxes and color coordination Market Intelligence: Uses reputational analysis to provide custom-fit solutions to each client. Her genuine, relationship-first approach thrives on meaningful partnerships – no cold calling, just honest conversations and deep understanding of what makes great teams work. About Allicia Birch Allicia Birch is the Managing Director of 4tify, a specialist recruitment company with 8 years in the industry, though it didn't start easily. The first three years brought zero earnings, but plenty of lessons. Once things clicked, she went on to consistently break records year after year, becoming a leading voice in the residential new build market. Her genuine, relationship-first approach thrives on meaningful partnerships – no cold calling, just honest conversations and deep understanding of what makes great teams work. With operations expanding in both the UK and US, she's on a mission to connect market leaders to the market. Connect with Mark Whitby Get your FREE 30-minute strategy call Subscribe to The Resilient Recruiter

Ready to take your executive search firm to the next level? In this can't-miss Industry Spotlight episode, host Kortney Harmon sits down with powerhouse Brent Orsuga—founder of Pinnacle Growth Advisors—to unpack the bold strategies and mindsets driving exceptional results in executive search.Key takeaways for executive search leaders:- From Recruiter to Trusted Advisor: Brent breaks down the difference between being an "influencer" and a true person of influence, sharing how to create real marketplace value and foster deeper client trust.- High-Performing Team Dynamics: Learn Brent's approach to metrics, accountability, and building teams that consistently deliver quality over quantity—moving beyond outdated call times to results-driven presentations.- Bullseye Hiring in 2025: Discover how elite firms are helping clients "upgrade" their talent rosters, and why being a specialist (not a generalist) is critical in today's market.- The Power of Pipeline Control: Brent reveals why having more top-caliber candidates than you think you need—and detaching from individual outcomes—leads to long-term, sustainable success.Is your brand positioning you as a partner or just another vendor? Are you relying on AI as a shortcut—or mastering the human elements tech can never replace?Listen now to get actionable insights and rethink what it takes to win big in executive search!_________________Follow Brent on LinkedIn: LinkedIn | Brent OrsugaWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Welcome to an engaging conversation with Emily Garcia, who takes over the podcast to share her inspiring journey from a challenging upbringing to becoming a successful business owner and co-host of "Soul Stirred: Stories of Growth and the Human Experience." Emily candidly discusses how her experiences with financial hardship and surviving abuse shaped her passion for helping others as a therapist. Discover how she transitioned from community mental health work to founding Tribe Mind Body Wellness, a thriving counseling practice in Colorado. Emily also highlights the significant impact Marta Spirk had on her professional growth through effective marketing and visibility strategies, leading her to share her top three tips for using authentic connections in marketing: leading with vulnerability to build trust, utilizing multiple touchpoints to stay top of mind, and embracing collaboration over competition. Join us as we explore the importance of building meaningful client relationships by prioritizing their success alongside our own. We discuss essential strategies for forming strong connections, such as leading with vulnerability, maintaining consistent communication, and choosing collaboration over competition. Emily invites listeners to learn more about her team and services at tribemindbody.com, where consultations are easily accessible. For additional insights, tune into "Soul Stirred: Stories of Growth and the Human Experience," where Emily and her guests, including Marta, share transformative stories that inspire and empower.   Connect with Emily: Website: www.tribemindbody.com Facebook: Tribe Mind Body Wellness LinkedIn: Emily Garcia Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: http://bit.ly/martatedx  

Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters. We talk about: Moving beyond the transactional nature of voter engagement Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together  Expanding contextual targeting and leveraging influencers Data needs to be balanced with an understanding of the art and emotional impact of effective political ads #VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement  VDX.tv

Send us a textAre you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professional success and personal well-being.They discuss how you can establish healthy boundaries with clients and. Sarah demystifies common misconceptions about boundaries, explaining why they are vital for mutual respect in freelance-client partnerships. This episode is a full masterclass of information, guiding you to embrace a balanced approach to flexibility and boundaries, ensuring your client partnerships are both healthy and productive. Tune in for strategies that will help you present yourself as the expert you are, while maintaining the harmony necessary for a successful freelance business.About Our GuestSarah Greesonbach is the founder of B2B Content Studio and a seasoned expert in B2B marketing content. With over a decade of experience writing for Fortune 100 brands and top executives, Sarah specializes in transforming complex ideas into clear, compelling content. She has worked with industries ranging from SaaS and HR tech to retail and higher education, helping businesses showcase their unique value to prospective customers.Links You Might WantCheck out B2B Writing Institute and sign up for Sarah's newsletter Connect with Sarah onLinkedInSupport the showThank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want. Have a question you'd like answered? Send it to info@bossresponses.com If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

What does it take to guide healthcare through evolving times? Tune in as Kerry Perez, host of Elevate Care, engages in a thoughtful and inspiring conversation with Cary Grace, CEO and President of AMN Healthcare.Cary's story offers a grounded perspective on what it means to lead through change. From her unique path in healthcare to the transformation of AMN Healthcare, you'll gain a better understanding of how the right balance of innovation and human connection can shape the industry. Together, Kerry and Cary discuss the vital role technology and people play in driving meaningful progress.At the heart of the conversation lies a powerful reminder of the importance of trust, integrity, and collaboration. Cary Grace shares her insights on building partnerships that can withstand challenges and create shared value—not just for organizations but for the communities they serve.Looking to the future, Cary reflects on how AMN Healthcare is preparing for what's next. They explore emerging trends and discuss how we can approach these shifts with cautious optimism and a commitment to care.This episode extends an invitation to explore not just what's possible for healthcare, but how, together, we can take meaningful steps toward a stronger, more connected future.

On this episode of Destination on the Left, I talk with Freddie Strebeck, VP of Client Partnerships at EMC Outdoor, all about how travel and tourism brands can use traditional, lifestyle, and experiential out-of-home advertising to improve their marketing campaign outcomes. We also discuss Freddie's successes, including his work with Visit Seattle and Montgomery County's creative Date Night in Montco campaign. What You Will Learn in This Episode: How Freddie and his team used a branded treat truck to deliver a taste of Seattle to feeder cities such as Sacramento, Dallas, and Minneapolis for Visit Seattle's I Know a Place campaign Why planning collaborations in advance and integrating out-of-home marketing effectively is crucial for amplifying a campaign's message What out-of-home channels are and the importance of selecting the right channel for a positive business impact for clients Why out-of-home advertising is an important amplification tactic, especially in reaching audiences outside of their homes in a non-intrusive way What role artificial intelligence plays in the out-of-home industry, and its potential to improve overall campaign efficiency The Power of Out-of-Home Advertising Freddie Strebeck, VP of Client Partnerships at EMC Outdoor, and I dig into some ways his team has creatively used out-of-home advertising in the travel and tourism industry. He shares details of a campaign involving a branded tree truck for Visit Seattle that targeted feeder cities like Dallas, Minneapolis, and Sacramento. The campaign demonstrated the power of creativity and strategic collaboration by partnering with local businesses, such as an ice cream shop, and earning a spot on Good Morning Sacramento. Freddie emphasizes that pre-planned collaborations are vital to integrating out-of-home marketing effectively and standing out from competitors. Adapting to a Post-Pandemic World We chatted about how the COVID-19 pandemic has reshaped out-of-home advertising strategies. Freddie explains EMC Outdoor's adaptive measures, such as focusing on contextually relevant advertising locations and refining client messaging. Freddie discusses the enduring relevance of out-of-home advertising, particularly in today's hybrid lifestyle, where people toggle between home and traditional work environments. Freddie also describes why out-of-home is a non-intrusive yet potent way to amplify your brand beyond digital channels Next Steps for Out-of-Home We rounded off the show by discussing the future potential of out-of-home advertising, particularly the integration of artificial intelligence (AI) to enhance campaign efficiency and creativity. According to Freddie, AI is not just a futuristic concept but a strategic asset that can accelerate the creative process and enhance client deliverables. EMC Outdoor uses AI to show clients how to use out-of-home to stand out in a competitive landscape by creating more personalized and impactful campaigns. Resources: Website: https://www.emcoutdoor.com/ LinkedIn Personal: https://www.linkedin.com/in/frederickstrebeck/ LinkedIn Business: https://www.linkedin.com/company/emc-outdoor/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

This week's Pathfinder pod features Brian D'Erario, the man who keeps the lights on at Payload as the Director of Client Partnerships. Brian's role is to bring in all the revenue that makes everything at Payload possible (no pressure, Brian!).  With experience working with over 97 partners, Brian has been instrumental in shaping Payload's approach to brand awareness and lead generation.Brian shares his journey from selling B2B hardware and software to government contractors, to his time at Morning Brew, and finally joining Payload to drive partnerships in the space sector. We explore Brian's background, including his work with various industries and his insights into the unique challenges of marketing within the space industry. We also discuss:The marketing strategies that space companies often overlookThe importance of brand awareness even during the R&D phaseHow startups can compete with the primesThe role of content in engaging B2B audiencesEffective conference strategies for maximizing impactAnd much more… • Chapters •00:00 - Intro01:04 - What does Brian do at Payload?01:51 - Brian's background04:33 - Morning Brew08:09 - Initial assessment of space marketing strategies10:39 - Do space companies market themselves well?12:27 - Marketing your product before you start selling19:46 - Brand awareness vs lead generation27:40 - When does it make sense for a startup to spend money on marketing?31:44 - How can a startup develop a marketing plan for a product that competes against a prime competitor?34:46 - Creating engaging B2B content41:31 - Agency vs in-house43:39 - Conference strategies47:44 - The Marketing Playbook52:53 - Brian's publication55:11 - Partnerships consultant57:15 - From hockey to pickleball • Show notes •Brian's Marketing Newsletter — https://payloadspace.com/marketing-deep-tech-newsletter/Brian's socials — https://twitter.com/derariobMo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspacePathfinder archive — Watch: https://www.youtube.com/@payloadspacePathfinder archive — Listen: https://pod.payloadspace.com/episodes • About us •Pathfinder is brought to you by Payload, a modern space media brand built from the ground up for a new age of space exploration and commercialization. We deliver need-to-know news and insights daily to 19,000+ commercial, civil, and military space leaders. Payload is read by decision-makers at every leading new space company, along with c-suite leaders at all of the aerospace & defense primes. We're also read on Capitol Hill, in the Pentagon, and at space agencies around the world.Payload began as a weekly email sent to a few friends and coworkers. Today, we're a team distributed across four time zones and two continents, publishing five media properties across multiple platforms:1) Payload, our flagship daily newsletter, sends M-F @ 9am Eastern2) Pathfinder publishes weekly on Tuesday mornings (pod.payloadspace.com)3) Polaris, our weekly policy briefing, publishes weekly on Tuesdays4) Payload Research, our weekly research and analysis piece,  comes out on WednesdaysYou can sign up for all of our publications here: https://payloadspace.com/subscribe/

Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnership & Sponsorship Consultant and Founder & Convener of the Partnership Professionals Network. Key Highlights: Transforming Sponsorships from Transactional to Transformational: Discover how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about the importance of moving beyond transactional relationships and building long-term, transformational partnerships that provide continuous value. Planning Ahead for Sponsorship Success: Find out why association teams should dedicate 3-4 hours per week to future planning and setting long-term goals for sponsorships. Understand the significance of maintaining an ongoing dialogue with industry partners to explore innovative and mutually beneficial opportunities. Engaging with Corporate Partners: Explore strategies for engaging corporate partners in meaningful discussions about their business objectives and how they align with the association's mission and member needs. Learn how to coach industry partners to focus on educational content and success stories rather than just brand visibility. Breaking Down Silos: Hear about the importance of cross-departmental collaboration in sponsorship initiatives and how associations can break down internal silos. Discover how to create an integrated approach to sponsorship that leverages the strengths of all departments to enhance member value and increase revenue. Innovative Sponsorship Strategies: Gain insights into keeping sponsorship programs fresh and forward-thinking, avoiding the trap of recycling old prospectuses. Learn practical tips on evaluating the success of sponsorship initiatives and sunset offerings that no longer meet strategic goals. Join us for this episode packed with actionable tips and deep insights from two leaders in sponsorship strategy, offering valuable lessons for association professionals looking to elevate their sponsorship programs. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert advice and practical strategies to help your association thrive!

This week on Financially Ever After Widowhood, you'll enjoy a powerful crossover episode with the Modern Family Matters Podcast. Stacy Francis joins Steve Altishin, Director of Client Partnerships at Pacific Cascade Legal, to dive deep into the intricacies of social security laws and how they impact widowed parents. Stacy and Steve discuss the financial complexities of widowhood, understanding eligibility criteria, and maximizing benefits for yourself and your family. Together, they unravel the nuances of Social Security laws and will empower you to take control of your financial future. Understanding the eligibility criteria for social security benefits as a widowed parent is crucial for financial planning after the loss of a spouse. Maximizing earnings during work years is key to ensuring a stable financial future, especially for women who may face financial challenges after the death of a spouse. The complexities of social security laws can impact widowed parents, making it essential to seek expert advice to navigate the intricacies of survivor benefits. The financial implications of divorce on survivor benefits highlight the importance of seeking legal advice before making decisions that could impact future financial security. Delaying social security benefits can have advantages, but it's essential to understand the implications of different benefit options to maximize financial support after the loss of a spouse. Advocacy for policy changes to improve survivor benefits for widows and widowers is crucial to address the financial challenges faced by those who have lost a spouse. Resources Steve Altishin | LinkedIn | Pacific Cascade Legal Stacy Francis | LinkedIn | X(Twitter) Email: stacy@francisfinancial.com

Welcome to another episode of the Professional Services Pursuit! This week Brent sits down with Jacob Parks, the president of Profitable Ideas Exchange (PIE) and co-author of the renowned book Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships. They discuss the importance of trust-building, effective cross-selling strategies, and how firms can leverage AI and other technologies to stay ahead in the ever-evolving landscape of consulting and professional services. Other topics covered in this conversation include:Practical tips and strategies to build trust and expanding client relationships How to effectively cross-sell servicesThe importance of being at the center of solving your clients problemsWhat the biggest consulting firms do differentlyThe role of AI in Professional Services - how technology is transforming business developmentHow AI is impacting consulting businesses and their ability to land, expand, be stickier, and sell value to their clientsFind out more about Profitable Ideas Exchange by checking out their website and be sure to pick up a copy of Jacob's book, at your local book retailer or here. Hosted on Acast. See acast.com/privacy for more information.

Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising strategies used in the commercial sector to political outreach and persuasion Push for CTV pre-reservations Premium CTV inventory and finding those who pay to avoid streaming ads The under-appreciated value of non-premium CTV inventory Audiences watching OLV and linear TV  #VDXtv #CTV #OLV #PoliticalAdvertising #TargetingVoters #FASTapps #VideoAdvertising VDX.tv

Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting"https://salesinsightslab.com/training/Today, we're diving deep into a high-stakes topic that makes many in sales visibly shudder—the Alpha Prospect. These are the tough, intimidating sorts that can dominate a sale, often leaving even the most seasoned reps feeling like they've stepped into the ring with a heavyweight champion. But fear not! Coach Tiffany and I are here to deconstruct the mythos of the alpha prospect and provide you with the game plan to not only survive but thrive in these daunting encounters.We'll be revealing why it's essential to stand your ground. We show you that sales, at its core, is a game—a game where intimidation is purely psychological and can be conquered through a steadfast strategy and an unwavering mind frame.From reframing our perspective, to sticking to our process, engaging fully in the conversation, and delivering undeniable value, we're unpacking the tactical approaches that will help you engage with alpha prospects on an equal footing, turning potential adversaries into allies in your sales journey.By the end of our conversation, you'll be equipped with the insights and confidence needed to tackle those high-octane sales meetings. Change the way you perceive these prospects and transform trepidation into excitement. Remember, it's just a game, and we're here to win.Sales Strategies for High-Value Clients: "Alpha prospects are some of those people that can, like you have nightmares about actually running into a sales scenario with, but in reality they're people just like anybody else. And if you're coming in with a strong strategy, you're going to be fine with them."— Coach Tiffany [00:00:46 → 00:01:00]Navigating Power Dynamics: "And they, you know, a lot of times people in this space are walking around thinking like you're either a predator or you're prey and you're kind of walking in with that sign that says you're one or the other."— Coach Tiffany [00:03:16 → 00:03:27]Business Communication Candidness: "Exactly. And they're not taking the meeting to be nice. And you'll know where you stand with them, which is really cool. They'll tell you. They'll be really blunt often and say, I don't see how this makes sense. Or they'll tell you, like, I can kind of see that. And you know exactly where you stand."— Coach Tiffany [00:04:36 → 00:04:50]Sales Leadership in Negotiations: "What they want to have happen. The issue is that in sales, you have to take that leadership position and own this opportunity for them. So you have to define it by your process and not let them push you into a space where they're deciding and dictating what comes next or how things go."— Coach Tiffany [00:05:28 → 00:05:43]Sales Approach Wisdom: "sales is about having a conversation. It's not about a performance."— Coach Tiffany [00:06:48 → 00:06:51]The Art of Conversation: "And that back and forth that happens with somebody when you're just, like, kind of guiding them through questions can be so powerful for them. And that's what usually breaks that wall that they've got built up around what they really think or what's going on in their situation."— Coach Tiffany [00:07:59 → 00:08:14]Building Better Business Relationships: "Yeah. It takes them from feeling like adversaries to feeling like partners. Right. Like, that's the goal. That's the trajectory you're aiming for."— Coach Tiffany [00:08:58 → 00:09:04]Understanding Value in Sales: "It's what they're fishing for. It's the thing that's going to open up the door and they're not looking at value as like, what can you tell me about your service?"— Coach Tiffany [00:10:32 → 00:10:41]Understanding Sales Dynamics: "Every time you show up to a sales experience, you're kind of just, like, exploring the space and being like, oh, so that's the game we're going to be playing today. And then you can really come at them from this, like, informed perspective."— Coach Tiffany [00:12:33 → 00:12:44]Turning Anxiety into Excitement: "when your heart starts to beat faster and stuff like that, there's no real difference physiologically between excitement and anxiousness. So I would always just say as like, oh, I'm excited."— Coach Tiffany [00:13:43 → 00:13:55]

On this episode of The Executive Appeal Alex D. Tremble (Founder and CEO of GPS Leadership Solutions & Keynote Speaker) and Tony Franklin (VP, Sales and Client Partnerships at DIRECTV) as they share invaluable insights on overcoming fear to achieve success in leadership roles. Discover practical strategies for managing and leveraging fear to drive towards your organizational goals effectively. Don't miss out on this empowering discussion!BioTony Franklin is VP, of Advertising Sales, and Client Partnerships at DIRECTV. Tony is a seasoned professional with over 26 years of media experience leading teams and driving innovation, revenue & and transformation across sales organizations. Tony has a long and successful record of coaching and building high-performing sales teams.Tony has been with the AT&T Family since 2020 (Xandr/WarnerBros Discovery/DIRECTV). In his current role, he is responsible for driving advertising revenue from Holding Companies as well as Independent/Mid-Market Agencies and Clients for DIRECTV and DIRECTV STREAM products and solutions.Throughout his career, Tony has worked in TV, Print, and Digital Advertising Sales. Tony started his career in 1997 as an Account Executive selling Cable TV advertising for TCI Media Services and Cablevision Rainbow Advertising. He also served as the VP for Global Sales at JustPremium

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.This struggle, according to Stevie Brown, CEO and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.Key Takeaways:01:32 What is marketing?02:28 The realities of marketing for small business owners08:08 Client expectations vs reality: How to avoid overpromising11:31 Integrating marketing across all business functions14:36 How to deal with clients who want too much control18:30 Setting up marketing contracts with clients20:50 Contract reviews and renewals23:10 How to help clients set up realistic marketing expectations25:47 The four pillars of the CARE Factor framework32:24 How businesses can prepare for marketing results37:20 Elevating the marketing profession through accountabilityConnect with Stevie V Brown:LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/Website: https://www.thechangestarter.com/ Resources:The Care Factor Fix' book - https://www.thechangestarter.com/the-care-factor-fixMarketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

In a world obsessed with the big picture, discover how one consultant's passion for deconstructing complex challenges into smaller, manageable pieces redefines success in the realm of legal consulting and mass tort litigation. Join us for an exceptional episode of the Heart of Law as our experienced host, Mirena Umizaj, sits down with Crystal Utley, founder, and CEO of Bespoke Consulting and Capital, to explore her transformative professional journey from the healthcare industry to spearheading one of the most influential legal administrations in mass torts and personal injury. Together, they explore the intricacies of litigation finance, operational strategies, and the evolving landscape of mass torts to shed light on the innovative solutions driving efficiency and justice in the legal realm.  At the forefront of Bespoke Consulting and Capital, Crystal Utley has carved a distinguished path as an executive with over two decades of experience spanning the health and legal sectors. Beginning her journey as a nurse practitioner, she made a pivotal transition to the legal industry, where she specialized in reviewing complex tobacco cases. In 2010, her expertise garnered even greater recognition when she was entrusted with establishing a medical review team for the 9/11 World Trade Center First Responders settlement. Guided by her leadership, she assembled a team of 60 nurses, created an innovative review platform, instituted stringent processes, and set up a comprehensive quality control system that enabled plaintiff attorneys to effectively settle cases through the special master. Building on this success, Crystal embraced leadership roles to revitalize underperforming teams, eventually guiding her company's mass tort division to unprecedented heights, where she managed over 300 employees. In 2022, Crystal founded Bespoke Consulting and Capital, where she continues to break new ground as the CEO, spearheading fundraising, strategic initiatives, and client development. As they begin their insightful exchange, Mirena delves into Crystal's profound transition to the legal profession, a decision deeply influenced by her extensive involvement in child abuse cases as a pediatric nurse practitioner. This unique vantage point enabled Crystal to collaborate closely with law enforcement and attorneys, leveraging her medical expertise to elucidate the nature of injuries, thus aiding legal professionals in understanding the complexities of each case. Crystal's enthusiasm for unraveling complex medical conditions for legal purposes ignited her intellectual curiosity, leading her to ponder the broader applications of her skills within the legal sphere. Mirena, intrigued, probes further into what aspects of the legal world captivated Crystal. In response, Crystal reflects on her fascination with deconstructing complex concepts into manageable components, illustrating her systematic approach to understanding and solving problems by operationalizing theoretical concepts into practical actions.  As the dialogue progresses, Mirena delves into the intricacies of the mass torts industry, seeking Crystal's insights on the obstacles and opportunities that define this complex field. In response, Crystal emphasizes the challenges posed by the current state of technology and data handling in the sector, underscoring the industry's urgent need for innovation and improvement to overcome these inherent bottlenecks. Mirena concurs, adding her perspective on the operational struggles within the legal industry, emphasizing how inefficiencies and a lack of evolved business practices significantly impact client retention and litigation outcomes. As the conversation deepens, Mirena steers the discussion toward the foundation of Bespoke Consulting and Capital, prompting Crystal to recount how a pivotal conversation with a colleague, discussing the financial struggles of firms, sparked the idea to leverage her background to facilitate change. Crystal further highlights that the essence of Bespoke's achievements isn't merely the financial resources they've garnered but, more significantly, the team she's built. Echoing Crystal's sentiment, Mirena acknowledges the paramount importance of team dynamics, reinforcing the belief that while achieving success is rewarding, the journey with like-minded individuals is invaluable. As the conversation wraps up, Mirena shifts the focus to Crystal, inquiring about Bespoke's business model and ideal client profile. Crystal explains that their ideal client is "someone we can help, who seeks more than just financial assistance but a partnership." She highlights Bespoke's commitment to crafting tailored solutions through detailed analysis, focusing on the significance of supporting back-office operations for growth and success. Crystal notes that while they prefer early-stage firms, they are open to firms at any stage, whether they're just starting, expanding, or facing challenges. Thus, as the episode ends, she leaves listeners with a motivating thought, declaring that the "sky is the limit" for anyone ready to contribute to this challenging yet rewarding field, stressing the need for innovative solutions beyond legal expertise to foster justice and support.

We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today. About Andie Wright: Andie began her career in Client Partnerships at Twitter, where she worked on the Apple book of business. Her next position at Spotify led me from Southern California to New York City, where she worked as a Client Account Manager for retail brands, consulting with them on the best ways to utilize Spotify advertising. After experiencing a layoff, Andie was recently open for hire (at the time she spoke with Marketing Happy Hour), and has now landed a position as Associate Account Executive at Connatix! Follow Andie on Social: ⁠LinkedIn | Instagram | Andie's Blog ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Welcome to another episode of The Association 100 podcast, where we dive into the world of associations to bring you the best practices, top trends and smart strategies that make a difference. Today, hosts Colleen Gallagher and Meghan Henning of OnWrd & UpWrd are joined by Song Heo, the SVP of Media Strategy and Client Partnerships at EMC Outdoor, to explore the transformative power of Out of Home (OOH) advertising for associations. Song brings over 24 years of experience at EMC Outdoor, a certified woman-owned business dedicated to driving business growth through strategic OOH media use. She shares insights into how OOH advertising, ranging from billboards to digital screens in coffee shops, can significantly impact audience engagement and association revenue. Key Highlights: What is Out of Home Advertising?: Song defines OOH as any advertising that occurs outside of the residential home, offering a unique channel to reach audiences en masse and engage them in the physical world. Importance for Association Professionals: Associations should leverage OOH advertising to enhance attendee engagement and provide effective solutions for exhibitors. This not only supports exhibitor success but also opens up new sponsorship and revenue opportunities for the association itself. Successful Outcomes: Song shares examples of how EMC Outdoor has helped associations generate significant revenue through targeted OOH campaigns, emphasizing the scalability and customizability of OOH to meet different exhibitors' needs and budgets. Beyond the Booth Survey Insights: The discussion also covers insights from EMC Outdoor's survey on exhibitors' attitudes towards sponsorships. Focusing on the "struggling" segment, Song discusses how associations can support these exhibitors to overcome challenges and achieve success at events. Innovative Campaigns and Experiential Activations: From chalk art campaigns to mobile billboards, Song highlights some of the most memorable and innovative OOH campaigns EMC Outdoor has executed, demonstrating the power of personalized, one-on-one engagements to amplify an exhibitor's presence and connect with audiences. Getting Started with OOH for Associations: For associations looking to explore OOH advertising, Song advises focusing on audience-first strategies and considering how to create valuable solutions for exhibitors while generating additional revenue for the association. The conversation wraps up with some fun, personal questions, giving listeners a glimpse into Song's background, her love for matcha lattes, and her bucket list travel destinations. For more insights and innovative ideas on leveraging OOH advertising for your association, check out EMC Outdoor's website and find their survey results here. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us for the latest best practices, trends and strategies making waves in the association world. LinkedIn: /company/the-association-100  Stay tuned for more episodes that bring you closer to the experts and innovators transforming the association industry. View the full transcript here (auto-generated).

In this episode of "Everyday Conversations on Race for Everyday People," Simma sits down with Tony Franklin, also known as Tony Tidbit, the Vice President of Advertising, Sales, and Client Partnerships at DirecTV. Tony shares his personal experiences as a Black executive in corporate America and discusses the importance of open and honest conversations about race. Simma and Tony discuss the challenges faced by people of color in corporate America, including the pressure to assimilate and the fear of being labeled as "too aggressive." Tony shares a personal story about trying to fit in by dressing and speaking like his white colleagues, only to realize that being himself was the key to his success. They also delve into the issues surrounding diversity, equity, and inclusion (DEI) in the workplace. Tony highlights the resistance some organizations have towards implementing DEI initiatives, often due to unfounded fears of losing something. He emphasizes the need for companies to diversify their ranks and create a safe environment for all employees to thrive.  Click here to DONATE and support our podcast The conversation touches on the importance of building emotional connections and breaking down barriers between people of different races. Tony shares his own experience of starting an open conversation on race at work, where employees could share their perspectives and learn from one another. He emphasizes the power of active listening and creating a safe space for dialogue. Throughout the episode, Tony and Simma stress the need for individuals to take action and speak up about racial issues. They encourage listeners to step out of their comfort zones, engage in conversations about race, and challenge their own unconscious biases. By doing so, they believe that real change can happen in both corporate America and society as a whole. Check out another great podcast on race hosted by my friend and colleague “Tony Franklin aka Tony Tidbit,” A Black Executive Perspective To listen to more episodes of "Everyday Conversations on Race for Everyday People," visit www.raceconvo.com. And don't forget to share the show with others who are interested in having open and honest conversations about race.   Takeaways from this episode: ·         Be yourself and embrace your unique talents and personality in the workplace. ·         Managers play a crucial role in creating an inclusive environment and empowering their employees. ·         Diversity, equity, and inclusion initiatives are essential for the success of organizations. ·         Building emotional connections and engaging in open conversations about race can break down barriers and foster understanding. ·         Individuals should take action by speaking up, challenging unconscious biases, and actively listening to others.    Click here to DONATE and support our podcast   Tony Franklin (Tony Tidbit) Bio Tony currently serves as Vice President of Advertising Sales and Client Partnerships at DIRECTV, where he brings a wealth of experience to the role, boasting over 27 years in the media industry. Motivated by the events surrounding George Floyd, Tony initiated a workplace series titled "An Open Conversation on Race" This initiative provides a safe environment for open and honest discussions, aiming to raise awareness and educate individuals on various aspects of race, particularly within the context of Corporate America. Tony is the founder and host (Tony Tidbit) of “A Black Executive Perspective Podcast.” A podcast that sheds light on intersectionality, systemic racism, and other challenging issues shrouding the experiences of Black professionals in America's corporate environment. Beyond his professional endeavors, Tony channels his passion for motivation into Tony's Tidbits, a daily inspirational email reaching thousands of recipients nationwide. Outside of work, Tony prioritizes quality time with his family. He is happily married to his wife Gayle and is the proud father of three beautiful daughters: Samada, Mikaela, and Madison. Host Bio Simma Lieberman, The Inclusionist helps leaders create inclusive cultures. She is a consultant, speaker and facilitator. Simma is the creator and host of the podcast, “Everyday Conversations on Race for Everyday People.” Contact Simma@SimmaLieberman.com to get more information, book her for your next DEIB  event, help you become a more inclusive leader, or facilitate dialogues across differences. Go to www.simmalieberman.com and www.raceconvo.com for more information Simma is a member of and inspired by the global organization IAC (Inclusion Allies Coalition)    Connect with me: Instagram Facebook YouTube Twitter LinkedIn Tiktok Website    Previous Episodes Cancel Culture Unmasking the Dangers of Instant Judgment and Outrage From Conflict to Compassion: Jewish, Muslim, and Christian Leaders Share Their Perspectives on the Israel-Gaza Crisis Unmasking the Toxicity of Racism: A Raw Conversation with The Contraband Wagon Loved this episode?  Leave us a review and rating

In episode 167, Kerel talks with Tony Tidbit, a business executive and Founder and Host of the Black Executive Perspective Podcast where Tony peels back the layers of intersectionality, systemic racism, and other challenging issues shrouding the experiences of Black professionals in America's corporate environment. Tony started his career in sales as an office manager at Amway, took a risk, moved jobs to a construction business with an acquaintance where he flourished, and then continued into the advertising industry where he has experience at AT&T, Xander, and Direct TV. Timestamps 00:55: Tony Tidbit, Founder and Host of the Black Executive Perspective podcast shares with the audience where he's from, how travel from his hometown has changed his perspectives and outlooks on the world 3:53: Currently VP of Sales and Client Partnerships at Direct TV, and being in the advertising industry for over 30 years, Tony tells us what he's most excited about and what has changed the most since he's started 6:10: Tony gives a great piece of advice not only for those in the advertising industry but for how to become a better and more successful individual throughout life in order to deliver value to others 7:14: A story of one moment in time that was pivotal to Tony's career, even when he was feeling like he was failing at something, he eventually realized he was preparing for something greater 15:22: Tony shares what he believes are qualities of good leaders, how to create relationships and be a good leader during these digital times, and being intentional 23:46: Tony talks about the Black Executive Perspective podcast which he started near after George Floyd, to talk about race and learn from different perspectives and allow a space for people to be vulnerable about controversial subjects 27:59: The biggest thing Tony has learned since starting his podcast that was something that even surprised him 29:33: How Tony stays focused, disciplined, balanced, what his morning routine is, the different ways he continues to learn, and what he is teaching his daughters as they grow up 33:53: The music Tony listens to, from classic rap and R&B to music that makes him think and changes perspectives 36:17: Where to find and connect with Tony Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc

Are you looking to build a successful agency and establish long-term partnerships with your clients?In this episode of the Conquer Local Podcast, Jeff Tomlin chats with David Reske, the founder and CEO of Nowspeed Marketing, about building a successful agency and establishing long-term partnerships with clients. They delve into the importance of team-building, packaging services and managing risk in the agency world.David, with a background in sales and website design, has successfully led his company to expand its services and acquire other digital marketing firms. He brings a unique perspective to the field and has shared his knowledge through his book "Digital Marketing in the Zone" and his podcast "In the Now." As an Adjunct Professor at Boston College, he also teaches a course on business planning.Listen as David shares his insights on hiring the right people, creating scalable service packages, and leveraging AI to create world-class content. Tune in to learn how to build long-term relationships with clients and take your agency to the next level!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify's “All Ears On You” ad business and the impact it's had on their media business.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify's vision for digital audio advertising.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify's vision for digital audio advertising.Connect With: Ann Piper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does being motivated look like and feel like FOR YOU? Do you know what your internal motivators are? Your external ones? And for those of you who are leaders, managers, business owners, or parents, do you know what motivates your people!? Are you clear about THEIR internal and external motivators? If you're not entirely sure, then you're in for a real treat, because we're going to talk MOTIVATION! Kate Tracy is the Global Head of Client Partnerships at Varna Group LLC where she helps companies increase impact, retention, and employee engagement through research-backed educational experiences. Kate's areas of expertise include building solutions-oriented teams, optimizing performance, and exceeding targets. Like me, she gets a little too excited about creating efficient processes and procedures, she's going to help us learn more about how to tap into internal motivators so we can maximize engagement in our work. If you're clear about what you want, what REALLY matters to you, are connected to your confidence, know who you are and what you're not, well friends, we need you. The world needs you, whether your work impacts the world or one person at a time. We need you to set aside all the stuff, and the things, and the distractions and get motivated about what really matters. Connect with Kate and access resources: Website: www.varnagroupllc.com  IG: @kate_consults Free MAP (Mastery-Autonomy-Purpose) Assessments: www.varnagroupllc.com  Visit this link and use the promo code below to get your 70% off! https://www.resourcecenter.varnagroupllc.com/courses/from-manager-to-motivator-self-led-course Promo code: WW2023. To join Nicole's pod (to get all the inside scoops, free stuff, and the occasional rant), click here

Sales is the engine that drives every business. The amount of money coming in must clear what's going out, or an organization won't last long. Sales acumen is, therefore, a valuable skill that potentially provides a fast track to career advancement and high income in the sports industry. Today's guest on the WorkInSports Podcast is Cherie Cohen, Chief Revenue Officer for the World Surf League (WSL). Cohen established herself managing marketing and media campaigns after graduating from Rutgers, and later seamlessly transitioned into sales roles in the TV industry. She picked up her first in a series of sports sales jobs with ESPN in 2004, a company she spent nine years with, and eventually rose to VP of Multimedia Sales. After a six-year stint with NBCUniversal Media, where she climbed to Senior VP of Portfolio Sales and Client Partnerships, Cohen moved on to the WSL in 2019. She oversees global brand partnerships, media sales, and ticket sales for the WSL and speaks with VP of Content and Engaged Learning Brian Clapp about:• Why sports sales jobs appealed to her• The cultural differences she observes between surfing and other sports• How important green sports initiatives and sustainability are to their business model• How the WSL got surfing into the 2024 Olympics• Why college students looking to work in sports should consider salesEnjoy the full episode to hear how lucrative sports sales jobs can be for the right candidate. Also, subscribe to the WorkInSports Podcast for more sports career advice. You can also access additional content on our YouTube channel!