Podcasts about business objects

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, we hear from Steve Lucas. Steve is a seasoned executive with nearly 30 years of experience in enterprise software leadership. As the CEO of Boomi, he spearheads efforts to connect the world through a transformative technology platform. Previously, he was the CEO of Marketo and iCIMS. At Marketo, he transformed the company's sales, marketing, and product strategies, culminating in its 2018 acquisition by Adobe. At iCIMS, he introduced the Talent Cloud, enabling 40% of the Fortune 100 to hire millions of employees annually. Earlier roles included senior executive positions at Adobe, SAP, Salesforce, and BusinessObjects.    THIS EPISODE IS PERFECT FOR…business leaders navigating digital transformation, especially those eager to understand how AI will reshape organizations.   TODAY'S MAIN MESSAGE…it's easy to get swept up in the hype around AI, but what does transformation actually look like in practice? Steve explores the dramatic shift AI is bringing to enterprise software, from the rise of AI agents to the decline of traditional user interfaces. He shares how businesses can prepare for an agentic future where success will depend on collaboration between humans and AI.   KEY TAKEAWAYS: Human resistance to change is often about trust and not capability AI won't replace humans but augment them (if we allow it) Leaders should focus less on tools and more on the business outcomes they unlock   WHAT I LOVE MOST…Steve's reminder that in a world full of hype and disruption, trust is still the currency that matters most. No matter how powerful AI becomes, if people don't trust it or the companies using it, it won't deliver value.   Running Time: 28:44    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Steve Online: LinkedIn   Steve's Book: Digital Impact: The Human Element of AI-Driven Transformation  

In this follow-up to our discussion on the business case for Business Data Cloud, expert Shawn Brown returns for a focused deep dive into one of the most critical topics for established SAP customers. If your organization has a significant investment in SAP Business Warehouse (BW) or Business Planning and Consolidation (BPC), this episode is essential listening. Shawn provides a strategic roadmap for migration, explaining how BDC offers a "glide slope" to modernize your landscape by turning existing artifacts into valuable data products, rather than forcing a disruptive break from your past investments. Tune in to understand the clear path forward for your on-premise solutions and learn how to leverage BDC to protect what you've built while accelerating your future in data and analytics. With over two decades of experience in SAP solutions, Shawn Brown currently serves as Senior Director for SAP's Center of Excellence. Known for expertly identifying customer needs, Mr. Brown excels in presenting tailored solutions involving Business Technology Platform, Business Data Cloud, S4HANA, and Business AI. A proven leader in demand generation and partner relationship management, Mr. Brown has successfully driven initiatives that enhance customer experience and streamline cloud solution adoption. Renowned as a thought leader and strategist, Mr. Brown frequently shares insights with CIOs and business influencers, fostering strong, trust-based relationships across multiple industries.   Connect with Us: LinkedIn: Shawn Brown Mustansir Saifuddin Innovative Solution Partners : Twitter:  @Mmsaifuddin YouTube or learn more about our sponsor Innovative Solution Partners to schedule a free consultation.    Episode Transcript [00:00:00] Mustansir Saifuddin: Welcome to Tech Driven Business, brought to you by Innovative Solution Partners. I'm honored to have Sean Brown of SAP rejoin me to a deeper dive into what SAP Business Data Cloud means for existing business warehouse customers. If you're running BW or BPC and weighing your options, this episode is for you. [00:00:28] Welcome [00:00:32] back to Tech-Driven Business. Shawn, how are you? [00:00:36] Shawn Brown: I am doing well. Thanks for having me back. Happy to be here. [00:00:40] Mustansir Saifuddin: It's great to have you back. I'm really excited to have you back on our show, especially when we started the first session. It was more summary level talking about business data cloud in general. What I would like to do is to bring it a notch down and talk about some of the benefits. [00:00:58] that BDC will bring to SAP BW customers. I see a lot of questions or thoughts about what it will do for those customers having business warehouse. So I'd like to dig deeper into this conversation. How does that sound? [00:01:14] Shawn Brown: That sounds great. [00:01:16] Mustansir Saifuddin: Awesome. Awesome. [00:01:17] Okay, so let's get into it. Right? Let's start with this. I mean, how does BDC simplify the data landscape for BW users? Let's start with that. [00:01:29] Shawn Brown: Yeah, so I think the big question is first, how is a customer using BW? This gets into whether they're using it for the purposes of. An analytical tool. They've built reports against, they've BEx reports. They, they're using older technologies like Business Objects. They're moving forward to actually even using even some third party, or they're using SAC or are they using it for the purposes of extracting the data from the source systems at SAP ERP, ECC [00:02:04] And even if they're already on S/4 and then using it as, Hey, I've extracted this data from SAP, now I'm looking for a way to use this data. And if it's acting as a bit more of a pass through then they have to kind of figure out what are they gonna do to get to that data after they're [00:02:24] thinking of what are they gonna do with BW now, if they're thinking about BW in a BW 4HANA perspective, they're probably looking at it as a long-term solution because they've got until 2040 before they have to really get off of BW. If, if they're using it in, let's say BW 7.5, they've got a little bit more time. [00:02:44] But the question is, are you gonna upgrade or, you know, what's the longer term plan with it? In those cases, I think really the big question for those customers is if I am looking to try to move to the more advanced capabilities that we have to access data within SAP. Then you're, you're clearly going to be in a position of trying to explore Business Data Cloud. [00:03:08] Now, the ability to take your environment that is on-prem, likely today in BW and then move it into BDC it, it moves in as a private cloud instance within BDC. This allows you to basically turn off everything that you're doing. On the on-prem BW and turn it into a software as a service that I think is going to open up a lot of opportunity for organizations that, you know, they may have invested very heavily in BW. If they're on BW4, they're looking at some maintenance costs. If they're before that, they're not so worried about it, but they are still dealing with potentially HANA costs. To be able to take all of that investment that they may have made and move it into BDC changes in many respects, the, the [00:04:00] path to do this 'cause [00:04:02] now it's not I have to pay for something in perpetuity or maintain something in perpetuity. I have a path to make it easier to move those assets into BDC. This is where the data product generator in BW in BDC is a big game changer because data products are gonna be the way that we're going to be delivering SAP artifacts in in the future. [00:04:27] To be able to take those BW artifacts and turn them into data products, and then develop all of your own insights on those artifacts, on those new BW data products that you've generated. This is gonna create a, a really great opportunity for a lot of those organizations that have been trying to figure out what their path forward looks like. [00:04:51] Maybe one last thing I'll say on this is, for those organizations that are maybe thinking of decommissioning BW altogether and moving towards some third party capability, I guess my only caution would be that's gonna be an expensive proposition, both in the short term and in the long term. [00:05:09] Most organizations are looking for self-service analytics. And while you can spend a lot of time and energy curating all of that data from all of the systems across your organization at SAP with SAP data, we're already doing that for you. You're basically duplicating the effort that we're going to provide out of the box. [00:05:32] This is one way you can kind of say, what do I do with BW? Well, I wanna move away from it, but if I wanna move away from it, I have a way to do it and still be able to take advantage of a lot of those curated data products that will be delivered from SAP, from all of those, we'll call it ERP based needs. [00:05:49] . [00:05:49] Mustansir Saifuddin: That's a good point you made. Let's circle back on this last point you mentioned later in our conversation. One thing that I, I take away from this is depending on your BW version you have options available to you. And eventually the idea is how to reuse some of these investments you've done over the past few years that customers have been using BW, BW4HANA, and not lose all that investment. [00:06:17] Shawn Brown: Mm-hmm. [00:06:18] Mustansir Saifuddin: Going to the private cloud and having those BW artifacts turn into the data products we know we talked about in BDC, and make sure that you are still able to utilize that. That's a big win for customers. [00:06:32] Shawn Brown: Absolutely. [00:06:33] Mustansir Saifuddin: Let's talk about customers who are running a little bit more complex BW. You know, when you have BW and you also have BPC, either it's used for planning or forecasting or consolidation. What are some of the considerations when it comes to their future planning and consolidation platform? Can you delve into that and kind of show the path, like what it's gonna look like? [00:06:58] Shawn Brown: Yeah, so, so most BPC customers already kind of know that there is the consolidation piece is the big question mark in many regards, and it really depends on how much they are leveraging, consolidations, how complex they are. The planning piece is something that we, we look at from a standpoint of, yes. [00:07:19] Okay. We're, we're really looking for SAC planning to take over those responsibilities. But then the consolidation piece is something that is going to find its way into S/4HANA. When we're talking about this combined environment, BW and BPC, what I see mostly with customers is that BW is has a larger role than just BPC, but it can just be BPC. [00:07:45] The benefit of BDC of Business Data Cloud is that we're now able to go ahead and take those BPC environments into Business Data Cloud and turn them into a private cloud setting. This gives [00:08:00] a little bit more time. This is something that SAP's really trying to work pretty hard on this year, is taking customers that are a BPC customer, move them into BDC as part of a private cloud deployment. [00:08:14] And then that allows time to transition to SAC planning and then take advantage of S4 for those consolidations. Now there's a lot of organizations, you know, partners that have been working on this as well to try to figure out how do I deal with some of those consolidations in SAC planning. [00:08:34] And in some cases that works really, again, gets back to how complex your consolidations are. That's something that has to be considered as organizations try to figure out what am I gonna do with my BPC environment? How am I going to modernize it? If it's working fine, this is one that I always try to focus on with customers is, I'm not interested in trying to fix something that isn't broken. [00:08:55] If it's working fine for you and feel like you can have some more time to actually make a transition take advantage of some of those new tool sets and learn what those new tool sets have to offer that the previous tool sets did not have to offer. That's the other part, right? Things may be working fine, but it also means that you may not be taking advantage of new technology, new capabilities that are going to improve your planning and consolidation efforts. [00:09:22] Mustansir Saifuddin: I think that's an interesting comment you made about how going to private cloud eases the burden from a customer perspective. If you're a BPC shop and you are running BW you don't have to wrap everything up and start over. It's almost like there's a path for you and you can still utilize older technology or the existing technology, and then look at ways of modernizing. [00:09:47] Either choose the planning solution or look at other consolidation solutions like group reporting, as you mentioned in S4. [00:09:55] Shawn Brown: Right, right. [00:09:56] Mustansir Saifuddin: it seems like there's time that they can buy. Can be utilized for, for adapting to the new tool as well as learning what else you can offer besides what I'm currently doing in BPC. [00:10:11] Shawn Brown: Right. [00:10:11] Mustansir Saifuddin: Though it's not broken. There are ways to analyze and then make the decision. I think that's a big win. I see that as a good consideration from SAP perspective. There are always folks who are thinking, there will be challenges any time you look at a new solution. What is your advice, like, what are some of the key considerations potential challenges that BW customers should be aware of when they're planning a move to Business Data Cloud? Something that comes to your mind that you can share as a caution or something that they should be thinking of or taking care of. [00:10:47] Shawn Brown: Yeah, the first thing, it sounds obvious, but your BW is going to be in the cloud, right? So one thing that you might think about is the type of maintenance that you've had to do to take care of that environment, to have the personnel that will oversee that environment .That changes quite a bit with the support of SAP when it's in a private cloud environment. [00:11:10] That's one of the things out of the gate you can look at and you say, all right, there's some benefits that I'm getting, as a result of moving into private cloud. I'm gonna have SAP overlooking this environment with me. This is the other thing to consider too, is that private cloud is from an SAP perspective, private cloud is a stepping stone. It is to get you to a public cloud environment where really you don't have to do much of anything to maintain your environment, at least not from an infrastructure or from a upgrades. We're doing all of that for you and we're taking away the risk factor of those elements where your organization has to care for that. [00:11:52] Moving it to private cloud is saying, all right, now SAP takes on some of those responsibilities. And then longer term you're [00:12:00] seeing that Business Data Cloud is a software as a service. So we're going to be taking away even more of those administrative type of responsibilities. [00:12:10] Those keep the lights on type of responsibilities that a lot of organizations have had to bear in the past. And then the last part is we're going to help you get to the point where you can take advantage of new advancements in technology faster. Because frankly, once you kind of move into the space of a public cloud scenario, as you've transitioned from private into public over time, then essentially you're having the advantage of using those new advancements as we release them [00:12:44] rather than this staggered effect. Now that's gonna require some understanding that the way we did things in the past and the amount of customizations that we might have done and the amount of wrangling of data that we did in the past, those things we may not need to do as much of in the future. [00:13:01] And we have a framework upon which it'll make it easier for you to, let's say, add data elements to the standard SAP data elements that you have or make customizations that are a combination of data elements, that'll be a lot easier to manage over time because the foundational components, the building blocks upon which you will use are already there from SAP's point of view. [00:13:29] So as we introduce new enhancements, new improvements to those building blocks, those customers get to take advantage of them immediately. [00:13:40] Mustansir Saifuddin: So, we always look for success stories or examples. Can you share any examples success stories of companies that have either started the migration from BW into Business Data Cloud or, already done through the migration and, and some of the benefits that they have realized or come across? [00:13:58] Shawn Brown: Yeah, I. [00:13:59] Mustansir Saifuddin: That'll be great to hear your thoughts. [00:14:00] Shawn Brown: I would say that the customers that I've talked to, and I'd love to be able to use names, but they're particular about that at this point, but the customers that I've spoken to that we have had some success with already are doing exactly what we're talking about. [00:14:13] They're taking their BW environment, they're moving it directly into Business Data Cloud. It's a PC environment, and. They're already on this journey of taking those artifacts and saying, how do I make use of them in Business Data Cloud? How do I turn those BW artifacts into data products that can sit at the foundation layer of BDC? [00:14:34] And then how do I then start building the models within Datasphere to make them available for any sort of reports that they want to go ahead and leverage at that point. A lot of this is taking advantage of the type of visualizations that they may have already built, let's say, for example, with SAC and using them as part of the Business Data Cloud construct. [00:14:58] So we're early days on some of this, so customers are very early on on this, but the goal or the vision based on some of the engagements we've had so far is playing out exactly as we've talked about today and in the past as well. So that's, that's why I can give you on that. [00:15:15] Mustansir Saifuddin: That's helpful. When we talk about BW customers, let's focus from that perspective: you are using the Business Data Cloud's major offering, which is, Hey, how can I have a data product? [00:15:27] Right? The data product approach is what's going to help them reuse those investments in a newer environment, in a way that they can further grow instead of being stagnant with the, the old technology. So that's where I see the value. [00:15:44] Shawn Brown: I'm gonna add something to that one too, Mustansir, because, you know, the the thing that we think about as these investments that we have in BW they're investments that organizations don't want to let go of initially. But over time, [00:16:00] we should see that ultimately these investments, these developments that they've done with BW, for example, and what they've extracted from the ERP, whether it's ECC or S4, what they've extracted is essentially they're a collection of data products that over time SAP is going to provide [00:16:24] out of the box anyway, so there's gonna be time that you're going to say, all right, I've developed these data products from these Business Warehouse artifacts. But as SAP continues to release new data products for all of our business applications, they're largely going to replace much of what the BW artifacts are, which of what the BW data products are. [00:16:51] I like to think about this for customers as this is your transition. This is the easy glide slope to move from i'm flying along with BW and all of what invested I've done, but I've gotta land somewhere and I've gotta find a way to easily transition into the newest, latest and greatest capabilities that SAP re releases as part of Business Data Cloud. [00:17:17] Those will be those new data products that will feed those insight apps. We're largely going to be taking a lot of those investments that customers have made over time and said, you can replace them over time. And the beauty of that as well is you don't have to worry about maintaining them as well. [00:17:37] SAP maintains them and, and of course. We can include any sort of custom fields that you've added all of those elements into those data products so they're not static, but they are something that largely the bulk of the work is something that SAP is going to cover for you over the extended period of time. [00:18:00] Mustansir Saifuddin: Absolutely. I think the idea is. Once they get into BDC once they get into private cloud, they can immediately start utilizing the AI capabilities and some of the newer needs of the organization, which was earlier not possible with BW. [00:18:16] Shawn Brown: Yeah, absolutely. Yeah. [00:18:18] Mustansir Saifuddin: Let's talk about other options, other cloud data warehouses. [00:18:24] We kind of touched upon it earlier , SAP customers who have already started a journey with some of the other data warehouses, like Snowflake, Azure , in some cases GCP, those other platforms what benefits will they get by adopting BDC? Can you shed some light on that? [00:18:44] Because they're already on a journey, right? Like you mentioned earlier, I just wanted to bring it back to that conversation because important for those customers to realize what will be there for them if they want to look at BDC as the potential option? [00:18:59] Shawn Brown: Yeah. Let's use a couple of scenarios here in this case, right? Scenario number one. I'm on ECC and I'm moving to S/4HANA. I already have invested a lot in terms of how I access SAP data and then delivered it to a third party repository, we'll call it. Right? Operational data store, data warehouse data lake. [00:19:21] Let's whatever terminology you want to use to, to describe what's happened with acquiring SAP data and then delivering it to some third party, and it could be directly, let's say because the customer had access at the database level, they purchased HANA Enterprise and gave them access to the database level to get to it. [00:19:43] As they move to the cloud, much of that's gonna change. Much of that's gonna go away. Not only is it going to go away just because you're probably going to go from ECC to S4 because that's gonna change too, because the data structure has changed, but also from on-premise to [00:20:00] cloud. So this is the type of scenario that organizations should try to avoid in the future. [00:20:09] How much work do I have to do to get the data from a source system to deliver it to some other need in the organization? That's scenario number one, what's changing as a result of every upgrade, every change to the environment that takes place, whether it's a version change or whether it's on-prem to cloud. [00:20:29] All of those things or whether it's one other additional one, which we've talked quite a bit about here, which is what if BW is involved? What if I'm using BW as the extraction point to get to the SAP data, even if I am and I'm making a change, let's say from ECC to S4, BW is gonna change. [00:20:47] Much of that has to be reevaluated. So when you think about how I'm acquiring SAP data, the best way to look at it is if I can get the data curated for my needs out of the box, and I don't have to do anything to make that happen, or I have to do a minimal amount of effort because I'm just making the adjustments for [00:21:10] the custom fields I might have, the customizations I may have included. Those are things that we can include as most of the work has been done. SAP has provided most of the curated data. Now, then this gets into a question of what question am I asking and where am I getting the bulk of the data from? And I think we might have touched on the data of gravity topic in the last discussion, but I think it bears [00:21:38] that, we're talking about for just another second more, which is, if I'm asking primarily an SAP question, and I know that the time it takes to deliver SAP data is, is critical, right? 'cause it's, it's tends to be, in many cases the most important data in an organization. Finance data usually is where we can start. [00:22:00] Then we have to ask how important is it to be able to deliver that data as quickly as possible, especially for an SAP data centric question, right? Why take all of the extraction points, put it over into a third party, model it, do everything we have to do with that, and then make it available to the SAP community when SAP is going to be providing [00:22:27] access to that data in a curated format, knowing already what kind of questions the business community's going to ask of that data. Why not just make it available for them to access it through Business Data Cloud? Now, that sounds like a really centric SAP data strategy. We understand that the converse of that is that it's not always going to be the case that, you know, the bulk of the data that's being asked for is SAP. [00:22:51] It could be third party data as well. So. That's where you also ask the question, well, what's the fastest way for me to access the SAP data to deliver it to a not so SAP centric question. You need data elements from SAP, but the question primarily is third party data, and we're just using SAP data to enrich that third party data. [00:23:16] The bulk of the data being in, let's say, whatever third party it is, or an operational data store or a hyperscaler, wherever they've taken that data and placed it, whether they extracted it or they have a tool set, similar to what SAP provides with Business Data Cloud. We're providing the data in a curated format through our data products anyway, this is the best way to access the data from SAP systems. [00:23:42] 'cause again, we know what questions organizations are going to ask, we know what data elements they're going to ask of, and we've already built all the logic into that data package, data product that we can deliver to any third party need. So [00:24:00] this is a scenario where I like to use some people kind of chuckle at first, which is I call this the SAP's data strategy as a snuggle, don't struggle. We're happy to snuggle up to whatever else you're doing in your organization. We're not here to struggle and say you need to do everything through SAP. You don't. What we want you to do is be able to access SAP data in the most efficient manner possible, in most inexpensive manner possible, and to be able to deal with changes to the environment that come with upgrades, [00:24:33] with new advancements in the technology that are bound to happen because we're living in a, a pace of super hyper change, especially with AI. We're, we're in a position to deliver that data for whatever need it is, whether it's an SAP centric or a non SAP centric. But using business data cloud is the fastest way to get to the data. [00:24:56] Already curated, already ready to go for whatever need is. The business may have. [00:25:02] Mustansir Saifuddin: Yeah, I think the bottom line is the speed that you get and the speed is what's going to count in the future. So it seems like the, the BDC answer will be: how do you make that access to the data as quickly as possible in order to get that, you know, get benefit out of that information. [00:25:20] Shawn Brown: For sure, time is. Time is money. [00:25:23] Mustansir Saifuddin: Time is money. [00:25:23] Exactly. So I think that leads me to my last question. What's one key takeaway from this session that you want to leave with our listeners? [00:25:33] Shawn Brown: Yeah. I would say, I'm gonna lean in on something I said earlier, you know, which is SAP's the best at delivering SAP data. Nobody understands the data and the needs of the data better than we do. And the reason for that is because we have 50 years of talking to organizations in different lines of business, in different industries and knowing what it is that they're looking to do with our data structures, right? [00:26:05] It's their data. But the structure upon that data is something that SAP has created, and largely we've evolved what those backend data models look like. We've evolved what the different fields are that we capture because we understand what organizations are trying to do with the data that they're collecting and placing in the SAP systems. [00:26:30] So knowing that, know that when the business comes to the data and analytics teams in the organization and they say, we need a report that says this, they're likely going to leave something out. They're likely not going to include everything that is being asked for, and the data and analytics organization's gonna do their best to deliver what the business is asked for. [00:26:55] Not knowing oftentimes that they're missing things, that relationships that they need to take into account are something that requires real understanding of the backend business application for SAP. What we can do with Business Data Cloud is simplify the world for the data and analytics teams, the IT department. [00:27:22] It's a lot of effort, a lot of work that they have had to do in the past that SAP is taking on for them and then just delivering what it is that the business is going to ask for. Even if the business doesn't know yet that they need another data element, it's already there from SAP from our data products. [00:27:42] It comes back to the same thing that we've said before, which is time is money. The faster we can deliver these data products to our customers, and the customer says, well, the business says this: this has everything that I want except this, except this is just a click, one [00:28:00] click, and you turn it on. [00:28:01] You add one more data element rather than, okay, now I need to go ahead and take a look at where I'm getting the data from, whether I'm actually at the database level or whether I'm actually, you know, do using some best practices and using those core data services that SAP provides. Instead of having to know all of the backend relationships and the things that you might have to pull, on top of what was requested by the business, the data's already curated. [00:28:27] It's already there for you. Now, that's the part that customers have gotta take away from, which is we're delivering speed. Speed gives you that opportunity to consume the data as quickly as possible. And then the, the one other thing I'll say and know you asked for one, but at the, this one goes directly with it, which is you're gonna have visualizations that you're going to need to develop. [00:28:53] Those visualizations are things that we already knew that customers have been asking for over and over and over. We've had a rich history of building business content for our customers, and now it's just a matter of now putting it into a visualization that is software as a service, push a button and it's available. [00:29:14] Start consuming it. It's about speed. Delivering those data products curated quickly and then about delivering, delivering those visualizations. So I think, I think that's, that's really the, the, in a nutshell the big, big elements that customers need to understand about the benefits of Business Data Cloud. [00:29:33] Mustansir Saifuddin: That is great. Thanks. What I'm hearing from you is it's all about how quickly you can make it happen. What are the, the different pieces that you can leverage if you are a BW customer and then not losing those investments at the same time, be able to get up and run much quicker than if you are taking a different path either adopting party solution versus, you know, keep using your current environment but not able to utilize some of the changes that are coming up in the Business Data Cloud. And I think it's just a way of speeding up your journey for AI. [00:30:12] Shawn Brown: Absolutely. [00:30:12] Mustansir Saifuddin: Thank you for the time you spent with us. It's been a pleasure and it's been very informative, so thank you. [00:30:18] Shawn Brown: Great. Thanks, Mustansir. I appreciate the time as well. [00:30:22] Mustansir Saifuddin: Thanks for listening to Tech Driven Business, brought to you by Innovative Solution Partners. Sean shared valuable roadmaps for SAP BW and BPC customers to BDC. Sean's key takeaway with 50 years of experience. SAP understands its own data structures better than anyone. It's about leveraging their expertise to gain speed. [00:30:51] Use BD, C to dramatically accelerate your journey from data to insight and ai. We would love to hear from you. Continue the conversation by connecting with me on LinkedIn or X. Learn more about innovative solution partners and schedule a free consultation by visiting i solution partners.com. Never miss a podcast by subscribing to our YouTube channel. [00:31:16] Information is in the show notes.

Digital Impact and the Human Element of AI-Driven Transformation: Insights from Steve Lucas

Dave Kellogg is a seasoned venture capitalist, serial tech executive, and one of the most respected voices in SaaS metrics. As an Entrepreneur in Residence at Balderton Capital, he brings decades of experience leading companies like Host Analytics, Salesforce, MarkLogic, and Business Objects (acquired by SAP). A sought-after speaker, Dave's SaaStr talks consistently rank among the most watched, and he's known for his bold predictions and sharp analysis of industry trends. He is also an advisor, director, blogger, and podcaster, sharing insights that shape the future of SaaS and enterprise software. In this conversation, we discuss:Dave Kellogg's bold predictions for 2025 and how he scored himself on last year's forecasts, from AI's continued hype cycle to the rise of PR as the new SEO.Why venture capital is evolving, with AI-first companies reshaping funding strategies and a widening gap between US and European investment trends.The future of search—why traditional SEO may be dying and how businesses must adapt to AI-driven content discovery.The unlikely revival of branding—how companies are rediscovering brand differentiation in a "sea of sameness" where SaaS products look increasingly alike.AI's impact on SaaS metrics and go-to-market strategies—can AI-driven sales and marketing tools help companies achieve the Rule of 40?The future of LinkedIn and social media in business—Dave's concerns about LinkedIn's engagement-driven model and why it might be entering the "social media death cycle."Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Dave Kellogg on LinkedInAI fun fact articleOn How AI is Making Networks Smart 

Dan Pontefract, author of Work-Life Bloom, joins Sales Talk for CEOs to share a groundbreaking approach to leadership. Key takeaways include redefining CEO responsibilities to include care, balancing humanity with execution, and fostering engagement through positive reinforcement. Dan also introduces a unique framework for navigating work-life cycles, offering practical advice for CEOs to inspire their teams and drive sustainable success. About GuestMy new book, WORK-LIFE BLOOM is a Thinkers50 Top New Management Book for 2024 and won the Gold Medal - Axiom Business Book Awards. Otherwise, I'm a leadership strategist, author, consultant, and keynote speaker. Other award-winning books include LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT & FLAT ARMY. I help leaders realize that the future of work is now. Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others.As an award-winning and best-selling author, Dan has written five books: WORK-LIFE BLOOM, LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. Dan also writes for Forbes, Harvard Business Review, and other outlets.Dan is a renowned keynote speaker who has presented at four TED events and has delivered over 600 keynotes . He is an adjunct professor at the University of Victoria's Gustavson School of Business and has received over 25 industry, individual, and book awards.Dan's career is interwoven with corporate and academic experience, coupled with an MBA, B.Ed, and multiple industry certifications and awards. Notably, Dan is listed on the Thinkers50 Radar, HR Weekly's 100 Most Influential People in HR, PeopleHum's Top 200 Thought Leaders to Follow, and Inc. Magazine's Top 100 Leadership Speakers.About Guest CompanyDan offers a range of options to help you, your team, your entire organization, or your event with various leadership and corporate culture insights. Options include keynotes, workshops, strategic planning sessions, assessments, master classes, and various learning modules. Tailored or off-the-shelf, Dan's repertoire of knowledge and solutions is as wide as his musical tastes. (hint: very wide) Inquire: speak@danpontefract.comSocial Links https://www.danpontefract.com/content/https://www.linkedin.com/in/danpontefract/https://www.linkedin.com/company/the-pontefract-group/Books: https://www.danpontefract.com/content/booksbydan/Podcast: https://www.danpontefract.com/content/podcast/Blog: https://www.danpontefract.com/content/blog/Book recommended by Dan: https://www.danpink.com/books/drive/Podcast recommended by Dan: https://munkdebates.com/listen/Connect with Alice HeimanLinkedIn Profile: https://www.linkedin.com/in/aliceheiman/Alice's Website: https://aliceheiman.com/

Bernard Liautaud est un éternel optimiste. Une grande force de caractère qui lui a permis de lancer Business Objects, dans les années 90, avec son compère Denis Payre. Et de signer l'une des plus belles réussites de la Tech française en revendant l'entreprise à l'Allemand SAP pour près de 5 milliards d'euros. Depuis, il a pris les commandes de Balderton Capital, la société de capital-risque londonienne, et en a fait l'un des plus gros fonds européens d'investissement. Passionné de voile est aujourd'hui considéré comme l'un des investisseurs européens les plus respectés et écoutés. Il nous parle de l'état du secteur high-tech en général, de la situation des start-up européennes et de l'émergence des technologies d'intelligence artificielle dans ces écosystèmes. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

SEASON: 4 EPISODE: 14Episode Overview:If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!Guest Bio: Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.Resource Links:Website: https://roderickjefferson.com/keynotes/Product Link: https://amzn.to/3vENYAoInsight Gold Timestamps:04:25 You learned the importance of setting the goal, and how were you going to get there?05:39 I think you train animals, you enable people07:03 Sales enablement in 3.0 is both art and science07:29 It's communication, it's collaboration, and it's orchestration09:38 What isn't sales enablement?11:44 I'll see trainers that are teaching people how to give presentations instead of having conversations15:36 Culture is what happens when no one is watching17:20 Where I see the biggest problem18:48 What a sales onboarding program might look like20:49 We're constantly validating24:29 What's gone forever and what are the new things that we should be preparing for24:37 Those two big little words, AI26:33 You're doing it because of a why, not a what, and you're getting to the root cause28:32 A strategic investmentConnect Socially:LinkedIn: https://www.linkedin.com/in/roderickjefferson/Facebook: https://www.facebook.com/ThevoiceofRodTwitter (X): https://x.com/ThevoiceofRodYouTube:

Welcome to episode #936 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #936. My friend, Dan Pontefract, is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies like SAP, TELUS, and Business Objects. His focus has always been on corporate culture change, leadership development, employee experience, and overall performance improvement. Since leaving the world of full-time gigs in 2018, Dan has worked with organizations worldwide, including Salesforce, Amgen, Nestlé, and the City of Toronto, and countless others. He has a knack for turning leaders and corporate cultures into a competitive advantage, believing firmly that the future of work is now. In this conversation, Dan shares his insights on the evolution from work-life balance to work-life flow, emphasizing the need for a more fluid integration of work and personal life. We discuss how economic factors like the death of the middle class and shareholder primacy has reshaped work-life balance. Dan highlights the generational shifts in perspectives, with younger generations craving greater personalization and flexibility in their work lives. He stresses the importance of setting and respecting boundaries to maintain a healthy work-life balance, the role of culture in shaping this balance, and the potential impacts of gamifying work. Dan's latest book, Work-Life Bloom - How to Nurture A Team That Flourishes, delves into the intricate dance between our professional and personal lives. Drawing parallels to how a flower needs the right mix of sunlight, water, and nutrients to thrive, Dan argues that team members need the right mix of work-life factors to create a fulfilling existence. Through global research, interviews, and personal anecdotes, he offers practical solutions for leaders and organizations to foster environments where teams can truly bloom. Dan is also the author of Lead Care Win, Open To Think, The Purpose Effect and Flat Army. Enjoy the conversation... Running time: 59:06. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Dan Pontefract. Work-Life Bloom - How to Nurture A Team That Flourishes. Lead Care Win. Open To Think. The Purpose Effect. Flat Army. You can also have Dan pop in to your meeting and more at ThinkersOne. Follow Dan on LinkedIn. Follow Dan on X. This week's music: David Usher 'St. Lawrence River'. Takeaways Work-life balance has evolved into work-life flow, emphasizing the need for a more fluid integration of work and personal life. Economic factors, such as the death of the middle class and shareholder primacy, have had a significant impact on work-life balance. Generational differences exist in work-life balance perspectives, with younger generations seeking greater personalization and flexibility in their work. Setting and respecting boundaries is crucial for maintaining a healthy work-life balance. Culture plays a vital role in shaping work-life balance, and organizations need to consider individual needs and values. The gamification of work can have both positive and negative effects on work-life balance. In-person interactions and connections are valuable for fostering work-life balance. Integrating productivity into work-life balance is a complex challenge that requires finding ways to be productive without sacrificing personal time. Leaders should strive to be coaches, providing support, empathy, and constructive feedback to their team members. The integration of artificial intelligence in the workplace raises concerns about job security and the need for human skills that cannot be automated. Societal considerations should include addressing the struggles faced by men in the workplace and ensuring equal support and opportunities for all genders. Chapters: 00:00 - Introduction and Background 03:02 - The Shift from Work-Life Balance to Work-Life Flow 06:31 - The Impact of Economic Factors on Work-Life Balance 10:23 - The Death of the Middle Class and Its Effect on Work-Life Balance 13:08 - The Influence of Shareholder Primacy on Work-Life Balance 16:47 - Generational Differences in Work-Life Balance Perspectives 19:19 - The Personalization of Work and Its Impact on Work-Life Balance 23:57 - The Importance of Boundaries in Work-Life Balance 28:03 - The Role of Culture in Work-Life Balance 32:30 - The Gamification of Work and Its Effect on Work-Life Balance 36:25 - The Current State of Work-Life Balance 39:40 - The Importance of Respect in Work-Life Balance 43:48 - The Role of Boundaries in Work-Life Balance 46:33 - The Value of In-Person Interactions in Work-Life Balance 47:52 - Integrating Productivity into Work-Life Balance 48:21 - Leaders as Coaches 51:26 - The Impact of Artificial Intelligence on Work 55:15 - Societal Considerations for Men in the Workplace

Computer Aided Software Engineering (CASE) tools, which helped make the analysis, design, and implementation phases of software development better, faster, and cheaper, fell out of favor in the mid-'90s. Yet much of what they have to offer remains and is in active use within different Oracle tools.   Listen to Lois Houston and Nikita Abraham interview Senior Principal OCI Instructor Joe Greenwald about the origins of CASE tools and model-based development, as well as how they evolved into their current forms.   Develop Fusion Applications Using Visual Builder Studio: https://mylearn.oracle.com/ou/course/develop-fusion-applications-using-visual-builder-studio/122614/   Build Visual Applications Using Visual Builder Studio: https://mylearn.oracle.com/ou/course/build-visual-applications-using-oracle-visual-builder-studio/110035/   Oracle University Learning Community: https://education.oracle.com/ou-community   LinkedIn: https://www.linkedin.com/showcase/oracle-university/   X (formerly Twitter): https://twitter.com/Oracle_Edu   Special thanks to Arijit Ghosh, David Wright, and the OU Studio Team for helping us create this episode.   ---------------------------------------------------------   Episode Transcript:   00:00 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started. 00:26   Nikita: Hello and welcome to the Oracle University Podcast! I'm Nikita Abraham, Principal Technical Editor with Oracle University, and joining me is Lois Houston, Director of Innovation Programs.   Lois: Hi there! In our last episode, we looked at Oracle's Redwood design system and how it helps create world-class apps and user experiences. Today, Joe Greenwald, our Senior Principal OCI Instructor, is back on our podcast. We're going to focus on where model-based development tools came from: their start as CASE tools, how they morphed into today's model-based development tools, and how these tools are currently used in Oracle software development to make developers' lives better.   01:08 Nikita: That's right. It's funny how things that fell out of favor years ago come back and are used to support our app development efforts today. Hi Joe!   Joe: Haha! Hi Niki. Hi Lois.
 01:18 Lois: Joe, how did you get started with CASE tools?    Joe: I was first introduced to computer-aided software engineering tools, called CASE tools, in the late 1980s when I began working with them at Arthur Young consulting and then Knowledgeware corporation in Atlanta, helping customers improve and even automate their software development efforts using structured analysis and design techniques, which were popular and in high use at that time. But it was a pain to have to draw diagrams by hand, redraw them as specifications changed, and then try to maintain them to represent the changes in understanding what we were getting from our analysis and design phase work. CASE tools were used to help us draw the pictures as well as enforce rules and provide a repository so we could share what we were creating with other developers. I was immediately attracted to the idea of using diagrams and graphical images to represent requirements for computer systems.  02:08 Lois: Yeah, you're like me. You're a visual person. Joe: Yes, exactly. So, the idea that I could draw a picture and a computer could turn that into executable code was fascinating to me. Pictures helped us understand what the analysts told us the users wanted, and helped us communicate amongst the teams, and they also helped us validate our understanding with our users. This was a critical aspect because there was a fundamental cognitive disconnect between what the users told the analysts they needed, what the analysts told us the users needed, and what we understood was needed, and what the user actually wanted. There's a famous cartoon, you can probably find this on the web, that shows what the users wanted, what was delivered, and then all the iterations that the different teams go through trying to represent the simple original request.   I started using entity relationship diagrams, data flow diagrams, and structure charts to support the structured analysis, design, and information engineering methods that we were using at the time for our clients. Used correctly, these were powerful tools that resulted in higher quality systems because it forced us to answer questions earlier on and not wait until later in the project life cycle, when it's more expensive and difficult to make changes. 03:16 Nikita: So, the idea was to try to get it wrong sooner. Joe: That's right, Niki. We wanted to get our analysis and designs in front of the customer as soon as possible to find out what was wrong with our models and then change the code as early in the life cycle as possible where it was both easier and, more importantly, cheaper to make changes before solidifying it in code.   Of course, the key words here are “used correctly,” right? I saw the tools misused many times by those who weren't trained properly or, more typically, by those whose software development methodology, if there even was one, didn't use the tools properly—and of course the tools took the blame. CASE tools at the time held a lot of promise, but one could say vendors were overpromising and under delivering, although I did have a number of clients who were successful with them and could get useful support for their software development life cycle from the use of the tools. Since then, I've been very interested in using tools to make it easier for us to build software.   04:09 Nikita: So, let me ask you Joe, what is your definition of a CASE tool?
 Joe: I'm glad you asked, Niki, because I think many people have many different definitions. I'm precise about it, and maybe even a bit pedantic with the definition. The definition I use for a CASE tool comprises four things. One, it uses graphics, graphical symbols, and diagrams to represent requirements and business rules for the application. Two, there is a repository, either private, or shared, or both, of models, definitions, objects, requirements, rules, diagrams, and other assets that can be shared, reused, and almost more importantly, tracked. Three, there's a rule-base that prevents you from drawing things that can't be implemented. For example, Visio was widely regarded as a CASE tool, but it really wasn't because it had no rules behind it. You could wire together anything you wanted, but that didn't mean it could be built.  Fourth, it generates useful code, and it should do two-way engineering, where code, typically code changed outside the model, can be reverse engineered back into the model and apply updates to the model, and to keep the model and the source code in synchronization.   05:13 Joe: I came up with a good slogan for CASE tools years ago: a good CASE tool should automate the tedious, manual portions of software development. I'd add that one also needs to be smarter than the tools they're using. Which reminds me, interestingly enough, of clients who would pick up CASE tools, thinking that they would make their software development life cycle shorter. But if they weren't already building models for analysis or design, then automating the building of things that they weren't building already was not going to save them time and effort.  And some people adopted CASE tools because they were told to or worse, forced to, or they read an article on an airplane, or had a Eureka moment, and they would try to get their entire software development staff to use this new tool, overnight literally, in some cases. Absolutely sheer madness!  Tools like this need to be brought into the enterprise in a slow, measured fashion with a pilot project and build upon small successes until people start demanding to use the tools in their own projects once they see the value. And each group, each team would use the CASE tool differently and to a different degree. One size most definitely does not fit all and identifying what the teams' needs are and how the tool can automate and support those needs is an important aspect of adopting a CASE tool. It's funny, almost everyone would agree there's value in creating models and, eventually, generating code from them to get better systems and it should be faster and cheaper, etc. But CASE tools never really penetrated the market more than maybe about 18 to 25%, tops.   06:39 Lois: Huh, why? Why do you think CASE tools were not widely accepted and used?   Joe: Well, I don't think it was an issue with the tools so much as it was with a company's software development life cycle, and the culture and politics in the company. And I imagine you're shocked to hear that.  Ideally, switching to or adopting automated tools like CASE tools would reduce development time and costs, and improve quality. So it should increase reusability too. But increasing the reusability of code elements and software assets is difficult and requires discipline, commitment, and investment. Also, there can be a significant amount of training required to teach developers, analysts, project managers, and senior managers how to deal with these different forms of life cycles and artifacts: how they get created, how to manage them, and how to use them. When you have project managers or senior managers asking where's the code and you try telling them, “Well, it's gonna take a little while. We're building models and will press the button to generate the code.” That's tough. And that's also another myth. It was never a matter of build all the models, press the button, generate all the code, and be done. It's a very iterative process. 07:40 Joe: I've also found that developers find it very psychologically reinforcing to type code into the keyboard, see it appear on the screen, see it execute, and models were not quite as satisfying in the same way. There was kind of a disconnect. And are still not today. Coders like to code.   So using CASE tools and the discipline that went along with them often created issues for customers because it could shine a bright light on the, well let's say, less positive aspects of their existing software development process. And what was seen often wasn't pretty. I had several clients who stopped using CASE tools because it made their poor development process highly visible and harder to ignore. It was actually easier for them to abandon the CASE tools and the benefits of CASE tools than to change their internal processes and culture. CASE tools require discipline, planning, preparation, and thoughtful approaches, and some places just couldn't or wouldn't do that. Now, for those who did have discipline and good software development practices, CASE tools helped them quite a bit—by creating documentation and automating the niggly little manual tasks they were spending a lot of time on.   08:43 Nikita: You've mentioned in the past that CASE tools are still around today, but we don't call them that. Have they morphed into something else? And if so, what?   Joe: Ah, so the term Computer Aided Software Engineering morphed into something more acceptable in the ‘90s as vendors overpromised and under-delivered, because many people still saw value and do today see value in creating models to help with understanding, and even automating some aspects of software code development.  The term model-based development arose with the idea that you could build small models of what you want to develop and then use that to guide and help with manual code development. And frankly just not using the word CASE was a benefit. “Oh we're not doing CASE tools, but we'll still build pictures and do stuff.” So, it could be automated and generate useful code as well as documentation. And this was both easy to use and easier to manage, and I think the industry and the tools themselves were maturing. 09:35 Joe: So, model-based development took off and the idea of building a model to represent your understanding of the system became popular. And it was funny because people were saying that these were not CASE tools, this was something different, oh for sure, when of course it was pretty much the same thing: rule-based graphical modeling with a repository that created and read code—just named differently. And as I go through this, it reminds me of an interesting anecdote that's given about US President Abraham Lincoln. He once asked someone, “If you call a dog's tail a leg, how many legs does a dog have?” Now, while you're thinking about that, I'll go ahead and give you the correct answer. It's four. You can call a dog's tail anything you want, but it still has four legs. You can call your tools whatever you want, but you still have the idea of building graphical representations of requirements based on rules, and generating code and engineering in both directions. 10:29 Did you know that Oracle University offers free courses on Oracle Cloud Infrastructure? You'll find training on everything from cloud computing, database, and security to artificial intelligence and machine learning, all free to subscribers. So, what are you waiting for? Pick a topic, leverage the Oracle University Learning Community to ask questions, and then sit for your certification. Visit mylearn.oracle.com to get started. 10:58 Nikita: Welcome back! Joe, how did you come to Oracle and its CASE tools?   Joe: I joined Oracle in 1992 teaching the Oracle CASE tool Designer. It was focused on structured analysis and design, and could generate database Data Definition Language (DDL) for creating databases. And it was quite good at it and could reverse engineer databases as well. And it could generate Oracle Forms and Reports – character mode at first, and then GUI. But it was in the early days of the tool and there was definitely room for improvement, or as we would say opportunities for enhancement, and it could be hard to learn and work with. It didn't do round-trip engineering of reading Oracle Forms code and updating the Designer models, though some of that came later. So now you had an issue where you could generate an application as a starting point, but then you had to go in and modify the code, and the code would get updated, but the models wouldn't get updated and so little by little they'd go out of sync with the code, and it just became a big mess. But a lot of people saw that you could develop parts of the application and data definition in models and save time, and that led to what we call model-based development, where we use models for some aspects but not all. We use models where it makes sense and hand code where we need to code.    12:04 Lois: Right, so the two can coexist. Joe, how have model-based development tools been used at Oracle? Are they still in use?   Joe: Absolutely! And I'll start with my favorite CASE tool at Oracle, uhm excuse me, model-based development tool. Oracle SOA Suite is my idea of a what a model-based development tool should be. We create graphical diagrams to represent the flow of messages and message processing in web services—both SOAP and REST interfaces—with logic handled by other diagrammers and models. We have models for logic, human interaction, and rules processing. All this is captured in XML metadata and displayed as nice, colored diagrams that are converted to source code once deployed to the server. The reason I like it so much is Oracle SOA Suite addressed a fundamental problem and weakness in using modeling tools that generated code. It doesn't let the developer touch the generated code. I worked with many different CASE tools over the years, and they all suffered from a fundamental flaw. Analysts and developers would create the models, generate the code, eventually put it into production, and then, if there was a bug in the code, the developer would fix the code rather than change the model. For example, if a bug was found at 10:30 at night, people would get dragged out of bed to come down and fix things. What they should have done is update the model and then generate the new code. But late at night or in a crunch, who's going to do that, right? They would fix the code and say they'd go back and update the model tomorrow. But as we know, tomorrow never comes, and so little by little, the model goes out of synchronization with the actual source code, and eventually people just stopped doing models. 13:33 Joe: And this just happened more and more until the use of CASE tools started diminishing—why would I build a model and have to maintain it to just maintain the code? Why do two separate things? Time is too valuable. So, the problem of creating models and generating code, and then maintaining the code and not the model was a problem in the industry. And I think it certainly hurt the adoption and progress of CASE tool adoption. This is one of the reasons why Oracle SOA Suite is my favorite CASE tool…because you never have access to the actual generated code. You are forced to change the model to get the new code deployed. Period. Problem solved. Well, SOA Suite does allow post- deployment changes, of course, and that can introduce consistency issues and while they're easier to handle, we still have them! So even there, there's an issue.   14:15 Nikita: How and where are modeling tools used in current Oracle software development applications?   Joe: While the use of CASE tools and even the name CASE fell out of favor in the early to mid-90s, the idea of using graphical diagrams to capture requirements and generate useful code does live on through to today. If you know what to look for, you can see elements of model-based design throughout all the Oracle tools. Oracle tools successfully use diagrams, rules, and code generation, but only in certain areas where it clearly makes sense and in well-defined boundaries. Let's start with the software development environment that I work with most often, which is Visual Builder Studio. Its design environment uses a modeling tool to model relationships between Business Objects, which is customer data that can have parent-child relationships, and represent and store customer data in tables. It uses a form of entity relationship diagram with cardinality – meaning how many of these are related to how many of those – to model parent-child relationships, including processing requirements like deleting children if a parent is deleted.  The Business Object diagrammer displays your business objects and their relationships, and even lets you create new relationships, modify the business objects, and even create new business objects. You can do all your work in the diagram and the correct code is generated. And you can display the diagram for the code that you created by hand. And the two stay in sync. There's also a diagramming tool to design the page and page flow navigation between the pages in the web application itself. You can work in code or you can work in the diagram (either one or both), and both are updated at the same time. Visual Builder Studio uses a lot of two-way design and engineering.   15:48 Joe: Visual Builder Studio Page Designer allows you to work in code if you want to write HTML, JavaScript, and JSON code, or work in Design mode and drag and drop components onto the page designer canvas, set properties, and both update each other. It's very well done. Very well integrated.   Now, oddly enough, even though I am a model-based developer, I find I do most of my work in Visual Builder Studio Designer in the text-based interface because it's so easy to use. I use the diagrammers to document and share my work, and communicate with other team members and customers. While I think it's not being used quite so much anymore, Oracle's JDeveloper and application development framework, ADF, includes built-in tools for doing Unified Modeling Language (UML) modeling. You can create object-oriented class models, generate Java code, reverse engineer Java code, and it updates the model for you. You can also generate the code for mapping Java objects to relational tables. And this has been the heart of data access for ADF Business Components (ADFBC), which is the data layer of Oracle Fusion Apps, for 20 years, although that is being replaced these days. 16:51 Lois: So, these are application development tools for crafting web applications. But do we have any tools like this for the database? Joe: Yes, Lois. We do. Another Oracle tool that uses model-based development functionality is the OCI automated database actions. Here you can define tables, columns, and keys. You can also REST-enable your tables, procedures, and functions.   Oracle SQL Developer for the web is included with OCI or Oracle SQL Developer on the desktop has a robust and comprehensive data modeler that allows you to do full blown entity relationship diagramming and generate code that can be implemented through execution in the database. Now that's actually the desktop version that has the full-blown diagrammer but you also have some of that in the OCI database actions as well. But the desktop version goes further than that. You can reverse engineer the existing database, generate models from it, modify the models, and then generate the delta, the difference code, to allow you to update an existing database structure based on the change in the model. It is very powerful and highly sophisticated, and I do strongly recommend looking at it.  And Oracle's APEX (Application Express) has SQL workshop, where you can see a graphic representation of the tables and the relationships between the tables, and even build SQL statements graphically.    18:05 Nikita: It's time for us to wrap up today but I think it's safe to say that model-based development tools are still with us. Any final thoughts, Joe?   Joe: Well, actually today I wonder why more people don't model. I've been on multiple projects and worked with multiple clients where there's no graphical modeling whatsoever—not even a diagram of the database design and the relationships between tables and foreign keys. And I just don't understand that.   One thing I don't see very much in current CASE or model-based tools is enabling impact analysis. This is another thing I don't see a lot. I've learned, in many years of working with these tools, to appreciate performing impact analysis. Meaning if I make a change to this thing here, how many other places are going to be impacted? How many other changes am I going to have to make? Something like Visual Builder Studio Designer is very good at this. If you make a change to the spelling of a variable let's say in one place, it'll change everywhere that it is referenced and used. And you can do a Find in files to find every place something is used, but it's still not quite going the full hundred percent and allowing me to do a cross-application impact analysis. If I want to change this one thing here, how many other things will be impacted across applications? But it's a start. And I will say in talking to the Visual Builder Studio Architect, he understands the value of impact analysis. We'll see where the tool goes in the future. And this is not a commitment of future direction, of course. It would appear the next step is using AI to listen to our needs and generate the necessary code from it, maybe potentially bypassing models entirely or creating models as a by-product to aid in communication and understanding. We know a picture's worth a 1000 words and it's as true today as it's ever been, and I don't see that going away anytime soon.   19:41 Lois: Thanks a lot, Joe! It's been so nice to hear about your journey and learn about the history of CASE tools, where they started and where they are now.  Joe: Thanks Lois and Niki. Nikita: Join us next week for our final episode of this series on building the next generation of Oracle Cloud Apps with Visual Builder Studio. Until then, this is Nikita Abraham… Lois: And Lois Houston, signing off! 20:03 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.

Summary Maintaining a single source of truth for your data is the biggest challenge in data engineering. Different roles and tasks in the business need their own ways to access and analyze the data in the organization. In order to enable this use case, while maintaining a single point of access, the semantic layer has evolved as a technological solution to the problem. In this episode Artyom Keydunov, creator of Cube, discusses the evolution and applications of the semantic layer as a component of your data platform, and how Cube provides speed and cost optimization for your data consumers. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management This episode is brought to you by Datafold – a testing automation platform for data engineers that prevents data quality issues from entering every part of your data workflow, from migration to dbt deployment. Datafold has recently launched data replication testing, providing ongoing validation for source-to-target replication. Leverage Datafold's fast cross-database data diffing and Monitoring to test your replication pipelines automatically and continuously. Validate consistency between source and target at any scale, and receive alerts about any discrepancies. Learn more about Datafold by visiting dataengineeringpodcast.com/datafold (https://www.dataengineeringpodcast.com/datafold). Dagster offers a new approach to building and running data platforms and data pipelines. It is an open-source, cloud-native orchestrator for the whole development lifecycle, with integrated lineage and observability, a declarative programming model, and best-in-class testability. Your team can get up and running in minutes thanks to Dagster Cloud, an enterprise-class hosted solution that offers serverless and hybrid deployments, enhanced security, and on-demand ephemeral test deployments. Go to dataengineeringpodcast.com/dagster (https://www.dataengineeringpodcast.com/dagster) today to get started. Your first 30 days are free! Data lakes are notoriously complex. For data engineers who battle to build and scale high quality data workflows on the data lake, Starburst powers petabyte-scale SQL analytics fast, at a fraction of the cost of traditional methods, so that you can meet all your data needs ranging from AI to data applications to complete analytics. Trusted by teams of all sizes, including Comcast and Doordash, Starburst is a data lake analytics platform that delivers the adaptability and flexibility a lakehouse ecosystem promises. And Starburst does all of this on an open architecture with first-class support for Apache Iceberg, Delta Lake and Hudi, so you always maintain ownership of your data. Want to see Starburst in action? Go to dataengineeringpodcast.com/starburst (https://www.dataengineeringpodcast.com/starburst) and get $500 in credits to try Starburst Galaxy today, the easiest and fastest way to get started using Trino. Your host is Tobias Macey and today I'm interviewing Artyom Keydunov about the role of the semantic layer in your data platform Interview Introduction How did you get involved in the area of data management? Can you start by outlining the technical elements of what it means to have a "semantic layer"? In the past couple of years there was a rapid hype cycle around the "metrics layer" and "headless BI", which has largely faded. Can you give your assessment of the current state of the industry around the adoption/implementation of these concepts? What are the benefits of having a discrete service that offers the business metrics/semantic mappings as opposed to implementing those concepts as part of a more general system? (e.g. dbt, BI, warehouse marts, etc.) At what point does it become necessary/beneficial for a team to adopt such a service? What are the challenges involved in retrofitting a semantic layer into a production data system? evolution of requirements/usage patterns technical complexities/performance and cost optimization What are the most interesting, innovative, or unexpected ways that you have seen Cube used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on Cube? When is Cube/a semantic layer the wrong choice? What do you have planned for the future of Cube? Contact Info LinkedIn (https://www.linkedin.com/in/keydunov/) keydunov (https://github.com/keydunov) on GitHub Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.__init__ (https://www.pythonpodcast.com) covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast (https://www.themachinelearningpodcast.com) helps you go from idea to production with machine learning. Visit the site (https://www.dataengineeringpodcast.com) to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email hosts@dataengineeringpodcast.com (mailto:hosts@dataengineeringpodcast.com)) with your story. Links Cube (https://cube.dev/) Semantic Layer (https://en.wikipedia.org/wiki/Semantic_layer) Business Objects (https://en.wikipedia.org/wiki/BusinessObjects) Tableau (https://www.tableau.com/) Looker (https://cloud.google.com/looker/?hl=en) Podcast Episode (https://www.dataengineeringpodcast.com/looker-with-daniel-mintz-episode-55/) Mode (https://mode.com/) Thoughtspot (https://www.thoughtspot.com/) LightDash (https://www.lightdash.com/) Podcast Episode (https://www.dataengineeringpodcast.com/lightdash-exploratory-business-intelligence-episode-232/) Embedded Analytics (https://en.wikipedia.org/wiki/Embedded_analytics) Dimensional Modeling (https://en.wikipedia.org/wiki/Dimensional_modeling) Clickhouse (https://clickhouse.com/) Podcast Episode (https://www.dataengineeringpodcast.com/clickhouse-data-warehouse-episode-88/) Druid (https://druid.apache.org/) BigQuery (https://cloud.google.com/bigquery?hl=en) Starburst (https://www.starburst.io/) Pinot (https://pinot.apache.org/) Snowflake (https://www.snowflake.com/en/) Podcast Episode (https://www.dataengineeringpodcast.com/snowflakedb-cloud-data-warehouse-episode-110/) Arrow Datafusion (https://arrow.apache.org/datafusion/) Metabase (https://www.metabase.com/) Podcast Episode (https://www.dataengineeringpodcast.com/metabase-with-sameer-al-sakran-episode-29) Superset (https://superset.apache.org/) Alation (https://www.alation.com/) Collibra (https://www.collibra.com/) Podcast Episode (https://www.dataengineeringpodcast.com/collibra-enterprise-data-governance-episode-188) Atlan (https://atlan.com/) Podcast Episode (https://www.dataengineeringpodcast.com/atlan-data-team-collaboration-episode-179) The intro and outro music is from The Hug (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/Love_death_and_a_drunken_monkey/04_-_The_Hug) by The Freak Fandango Orchestra (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/) / CC BY-SA (http://creativecommons.org/licenses/by-sa/3.0/)

Want to become more heart-centered? There's a new playbook in town! Deb has released her first book The Heart-Centered Leadership Playbook: How to Master the Art of Heart in Life & Leadership. Get your copy now here on our official Amazon link!Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others.As an award-winning and best-selling author, Dan has written five books: WORK-LIFE BLOOM, LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. Dan also writes for Forbes, Harvard Business Review, and other outlets.Dan is a renowned keynote speaker who has presented at four TED events and has delivered over 600 keynotes. He is an adjunct professor at the University of Victoria's Gustavson School of Business and has received over 25 industry, individual, and book awards.Dan's career is interwoven with corporate and academic experience, an MBA, B.Ed, and multiple industry certifications and awards. Dan is listed on the Thinkers50 Radar, HR Weekly's 100 Most Influential People in HR, PeopleHum's Top 200 Thought Leaders to Follow, and Inc. Magazine's Top 100 Leadership Speakers.Connect with Dan at:* https://www.linkedin.com/in/danpontefract/* https://www.instagram.com/dan.pontefract/* https://twitter.com/dpontefract* https://www.danpontefract.com/* https://www.youtube.com/@dan.pontefract/videos* Dan's Book: https://www.danpontefract.com/work-life-bloom-preorder/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com

John Care spent numerous years building world-class Sales Engineering organizations at Oracle, Sybase, Vantive, Clarify, CA, Business Objects, and HP Software. He has a BSc with Honours in Chemical Engineering from Imperial College, London, and is a former contributing member of the MBA Advisory Council for the Fox Business School of Temple University, Philadelphia. He has been published in such diverse media as CIO, InfoWorld, Touchline, and The Wall Street Journal. He now serves on the Advisory Boards of several hi-tech startups dedicated to the Sales Engineering community.In this episode, John Care, co-author of "Mastering Technical Sales," joins hosts John McMahon and John Kaplan to discuss the role of technical sales and how sales leaders can effectively utilize sales engineers (SEs) to demonstrate customer value and differentiate their solutions. They emphasize the importance of building relationships, storytelling, and slowing down to go fast in the sales process. The conversation also covers the partnership between SEs and account executives (AEs), the value SEs bring to the sales team, and the significance of qualification and preparation before demos and proof of concepts (POCs)Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:19] Discussion on what makes a good SE[00:05:49] Data on the value provided by SEs[00:07:01] Importance of storytelling for SEs[00:11:08] The attribute of patience in SEs[00:20:30] Sales engineers should be seen as partners in the sales cycle[00:23:55] Constant communication with the sales engineer is key for success[00:28:55] The importance of debriefing after sales calls[00:35:38] The pros and cons of dashing to the demo[00:42:03] The importance of qualification before a demo[00:54:01] The role of SEs in post-sales and consumption-based modelsADDITIONAL RESOURCESLearn more about John Care and their company.john@masteringtechnicalsales.comhttps://www.linkedin.com/in/johncare/https://www.linkedin.com/company/up-2-speed/Download our Sales Transformation Guide for Leaders:https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:57:19] "The SE knows more people, that knows where the bodies are buried, as we like to say, and can actually be the guide for, a new rep as they come in or a new strategy."[01:01:26] "If you're an SE who wants to go over into sales, normally it's better if you go over either into an overlay position or into a pharma type position, as opposed to, hunter killers, new logos type accounts."

Dave Kellogg is one of the OGs of Saas. Among his many accomplishments, Dave was the CMO of Business Objects where he helped scale the business from $30M to $1BN in revenue. Dave has also been a CEO twice, once scaling the business from $0 to $80M and the other business from $8M to $50M before selling it. Dave is also an advisor to some of the best including GainSight, Logickull, MongoDB, Pigment, Recorded Future, and Tableau. In Today's Episode with Dave Kellogg We Discuss: 1. What are the Metrics That Matter: Why is CAC payback period such a flawed metric? What is CAC ratio? Why is it more effective than understanding payback? Why is gross revenue retention more important than net revenue retention? What are the single biggest mistakes that founders make when using metrics today? 2. How to Build and Scale the Best Sales Teams: Why should founders hire three sales reps at one time? What is the benefit? What are the three different types of sales calls all teams must have? What should all CEOs and Heads of Sales ask of their sales team in forecasting? What is the single biggest mistake most companies make in forecasting? How should a CEO/board member respond to a sales team that lets a deal slip to next quarter? 3. Are CFOs Buying New Tech and How to Win Renewals: Are CFOs open for business? How has the top down sales process changed in the last year? Why is the way that startups think about renewals completely broken? What are the three different types of customer success teams we have today? What is the core role of customer success? How can we incentivise them to sell more? 4. Mastering Product Marketing, Customer Profiles and Crossing the Chasm: How can we use product marketing to increase sales velocity? What is the single biggest risk in product marketing today? What does Dave mean when he says "an ICP starts as an aspiration and becomes a regression?"

Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others. As an award-winning and best-selling author, Dan has written four books: LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. His fifth book, WORK-LIFE BLOOM, will be published in 2023. Dan also writes for Forbes, Harvard Business Review, and other outlets. Dan is a renowned keynote speaker who has presented at four TED events and has delivered over 600 keynotes . He is an adjunct professor at the University of Victoria's Gustavson School of Business and has received over 25 industry, individual, and book awards. Dan's career is interwoven with corporate and academic experience, coupled with an MBA, B.Ed, and multiple industry certifications and awards. Notably, Dan is listed on the Thinkers50 Radar, HR Weekly's 100 Most Influential People in HR, PeopleHum's Top 200 Thought Leaders to Follow, and Inc. Magazine's Top 100 Leadership Speakers. Dan's Books: https://www.danpontefract.com/booksbydan/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (00:43) Dan's book, Open to Think (05:24) Technique: Creative Thinking and Marinating in the Moment (10:41) Technique: Building Creative Thinking Skills (13:44) Tip: The Maginot Line and the Importance of Critical Thinking (15:47) Tip: The Impact of Technology on Critical Thinking (21:35) Technique: Deciphering (24:33) Technique: Deep Work and Performance (27:50) Technique: Time Cushioning and Situational Capacity (30:33) Tool: Circle of Competence (31:19) Applied Thinking Challenges (37:34) Tip: Continuous Learning (40:35) Technique: Being Ruthless and Humane (43:04) Tip: Popcorn Metaphor (46:09) Key Takeaway (47:09) Conclusion

"WOW! It's time for men to comfortably discuss their values, life's journey and mission. An enlightening and entertaining show with revealing facts to encourage open communication." Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others. As an award-winning and best-selling author, Dan has written five books: WORK-LIFE BLOOM, LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. Dan also writes for Forbes, Harvard Business Review, and other outlets. Dan is a renowned keynote speaker who has presented at four TED events and has delivered over 600 keynotes . He is an adjunct professor at the University of Victoria's Gustavson School of Business and has received over 25 industry, individual, and book awards. Dan's career is interwoven with corporate and academic experience, coupled with an MBA, B.Ed, and multiple industry certifications and awards. Notably, Dan is listed on the Thinkers50 Radar, HR Weekly's 100 Most Influential People in HR, PeopleHum's Top 200 Thought Leaders to Follow, and Inc. Magazine's Top 100 Leadership Speakers. Don't forget to follow CB, comment, rate, review, and subscribe to the show on your preferred platform! ⭐️⭐️⭐️⭐️⭐️ Rating/reviews: https://lovethepodcast.com/courage Listen on your favorite platform: ▶️ Apple Podcast: https://apple.co/34Q2dcI ▶️ iHeart Radio: https://ihr.fm/3sKaUgM ▶️ Amazon: https://amzn.to/36j2DZz ▶️ Spotify: https://spoti.fi/3I6jXzc Websites: ➡️ Courage Consulting: https://courage-consultant.com/ ➡️ KeynoteSpeaking: https://courage-consulting.com/speaker/ ➡️ Coaching Association: https://www.acec-association.org/ ➡️ Master Corporate Executive Coach Certification: https://acec-association.org/master-corporate-executive-coach-certification/ Social Media:

Merci de ta fidélité à tech 45' Un grand monsieur de la Tech cette semaine, Bernard LIAUTAUD qui a fondé dans les années 90 l'éditeur de logiciels Business Objects, il a connu 2 exits avec la même startup ! D'abord une IPO au Nasdaq au bout de 4 ans et après avoir levé seulement 5M$. Quelques années plus tard, SAP rachète pour près de 7 milliards. Aucune boite tech française n'a réédité cet exploit même si Bernard et sa team pensaient ouvrir la voie à une longue série à cette époque. J'en profite aussi pour parler de sa 2ème vie d'investisseur avec Balderton entre Paris et Londres où il investit dans les pépites européennes aux ambitions globales, à l'image de la neobanque Revolut qui compte aujourd'hui 35M d'utilisateurs. Dans cet épisode enfin, on va voir comment détecter les caractères exceptionnels d'entrepreneurs et que penser de l'IA un an après le boom de la generative AI. Bon épisode, je suis Seb COUASNON, et je suis très content de t'avoir tout pour moi pdt 45 mn

Dan Pontefract is the founder and CEO of Pontefract Group, a firm that improves the state of leadership and organizational culture. He works with firms such as Salesforce, Canada Post, BMO, Nutrien, TD Bank, Autodesk, Amgen, and others to help shift their culture, employee experience, leadership practices, and operating ways. He is also an Adjunct Professor at the University of Victoria, Gustavson School of Business. Dan is the best-selling author of five books: WORK-LIFE BLOOM: How to Nurture a Team That Flourishes (2023), LEAD. CARE. WIN. How to Become a Leader Who Matters (2020), OPEN TO THINK: Slow Down, Think Creatively, and Make Better Decisions (2018), THE PURPOSE EFFECT: Building Meaning in Yourself, Your Role and Your Organization (2016) and FLAT ARMY: Creating a Connected and Engaged Organization (2013). Dan is on the Thinkers50 Radar list, HR Weekly's 100 Most Influential People in HR, PeopleHum's Top 200 Thought Leaders and Inc. Magazine's Top 100 leadership speakers. Notably, Dan is a proven leader with real-world, game-changing and award-winning experience. Previously as Chief Envisioner and Chief Learning Officer at TELUS—a Canadian telecommunications company with revenues of over $14 billion and 50,000 global employees—he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award-winning initiatives that dramatically helped to increase the company's employee engagement to record levels of nearly 90%. Despite leaving full-time in 2018, Dan continues to work with TELUS as Director of the TELUS MBA and on a retainer to assist TELUS clients as needed. Previous to his ten years at TELUS, he held senior executive positions over twelve years with SAP, Business Objects, Crystal Decisions and the British Columbia Institute of Technology (BCIT). Dan's career is interwoven with corporate and academic experience, coupled with an MBA, B.Ed and multiple industry certifications. He is a renowned speaker, invited to deliver over 600 external keynotes and presentations, including four TED Talks. Dan also writes for Forbes and Harvard Business Review. www.worklifebloom.com

Greg Kettner is a TEDx keynote speaker, trainer, and coach who helps organizations reduce stress, boost productivity, and foster a mental health mindfulness culture with his WorkHappyTM formula. "The Power of Laughter" keynote will inspire and empower your workforce by prioritizing people over profits. Organizations with happy employees are 18% more productive, have reduced turnover, and have increased their revenue. The WorkHappyTM formula was developed from lessons learned during his 27-year sales and leadership career with such organizations as Nike, the Vancouver Canucks, the Vancouver Whitecaps, Business Objects, SAP, and BuildDirect. Greg is the host of The WorkHappy Podcast. Stream now on Spotify HERE. For leadership communication group training events and public speaking coaching, check us out at ovationexperience.com or https://improvteamculture.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/meganmccaleb/message

How do you view work life balance?For some it's an indulgence or luxury, for others, it's an essential, non-negotiable aspect of work and life. Whatever your view being more aware of what you want in life is surely an important step for all.In this episode I am joined by Dan Pontefract, who redefines and refrains it by calling it work life bloom. He argues that if we want to apply our best selves to our work, we need to be more human and curious and what it is that we want.He discusses his ideas around work life bloom, and how the concept of work life balance is flawed. He shares how leaders can enable their teams to bloom and how to marshal that process. He also talks about how leaders can protect their own mental health when having to support others through their own struggles.“We bring our lives into our work, nevertheless, our work shapes us” – Dan PontefractYou'll hear about:·      Work-life balance is flawed·      The masks leaders wear·      How leaders can make their team bloom·      How to protect your own mental health·      How to marshal a group closer to blooming·      Devising a harmonious new order within teams·      What impact does Dan want to have?·      What makes Dan's best day?About Dan Pontefract:Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others.As an award-winning and best-selling author, Dan has written five books: WORK-LIFE BLOOM, LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. Dan also writes for Forbes, Harvard Business Review, and other outlets.His resources:•          Profile: https://www.linkedin.com/in/danpontefract/ •          Book: www.worklifebloom.com •          Services: https://www.danpontefract.com/ My resources:Take my new Becoming a Strategic Leader course (https://bit.ly/3KJYDTj).Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:Subscribe to my YouTube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas as a strategic leader:For more details about me:●      Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.●      About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.●      Examples of my writing (https://bit.ly/3O7jkc7).●      Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP).●      Follow me and engage with me on Twitter (https://bit.ly/36XavNI). 

Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestlé, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others. As an award-winning and best-selling author, Dan has written five books: Work-Life Bloom, LEAD. CARE. WIN., Open To Think, The Purpose Effect, and Flat Army. Dan also writes for Forbes, Harvard Business Review, and other outlets. Dan is a renowned keynote speaker who has presented at four TED events and has delivered over 600 keynotes. He is an adjunct professor at the University of Victoria's Gustavson School of Business and has received over 25 industry, individual, and book awards. Dan's career is interwoven with corporate and academic experience, coupled with an MBA, B.Ed, and multiple industry certifications and awards. Notably, Dan is listed on the Thinkers50 Radar, HR Weekly's 100 Most Influential People in HR, PeopleHum's Top 200 Thought Leaders to Follow, and Inc. Magazine's Top 100 Leadership Speakers.

Employee Motivation and Commitment is the lowest since June 2022, according to recent data from the ADP Research Institute. Why are employees feeling less motivated right now and what can be done about it? Join “Can You Hear Me?” co-hosts Eileen Rochford and Rob Johnson as they welcome special guest Mark Heisten,  a brand strategy and enterprise storytelling expert who will answer the question “What do we do about disengaged workers?”Meet our GuestMark Heisten - Leadership LegendMark Heisten more than 25 years of experience in marketing, sales, and business development in global financial services brands and emerging growth start-ups. During his career, he cultivated a reputation as a brand and communications innovator and change agent, focusing on improvements in people, process, and measurement to increase the value of the companies and teams he's led.Mark is currently an brand strategy and strategic communication instructor at the University of Colorado – Boulder and a founder of an executive storybuilding start-up Leadership Legend, which works with executives and rising leaders to craft reputation-building stories.Prior to CU-Boulder and Leadership Legend, Mark served as Chief Revenue Officer (CRO) at a FinTech start-up in San Francisco. Prior to that he was the Vice President/Head of Integrated Payments at Worldpay, a leading global payments technology company. There, he transformed the orientation of the team from work-product to work-results – data-driven and outcomes-focused. Mark oversaw the sales and marketing integration of the company's $425mm acquisition of Moneris US, and shaped the new global business strategy resulting from the $10B acquisition of Worldpay Plc.Mark served as the vice president of business development and a member of the executive team at Vanguard Cleaning Systems, a North American franchise system with more than 3,500 franchisees. During his tenure, he drove an overall increase in sales conversion rates, expanded the global footprint of the brand, and earned placement of the brand in the top 10 in the Franchise 500. Additionally, Mark implemented the company's marketing automation and Net Promoter Score (NPS) programs, which increased lead flow and retained existing clients more effectively.Prior to Vanguard Cleaning Systems, Mark was the head of commercial product marketing at Visa during the company's $18B IPO and was the Head of Account Management & Strategy at Nimblefish Technologies, a SaaS-based marketing automation start-up with clients including Apple, Adobe, Microsoft, Royal Caribbean Cruise Lines, FedEx, Lowe's Home Improvement and the U.S. Army among many others.Mark also worked at several start-ups and integrated marketing communication agencies. His programs earned numerous awards from the PRSA and DMA including a Silver Anvil of Excellence award and ECHO Diamond awards. Mark has worked with numerous clients including: American Express, Apple, AT&T, Adobe Systems, Business Objects, Capgemini, Chicago Bulls, Chicago White Sox, FedExKinkos, Holiday Inn, HP, IBM, IMD, Intuit, Lowe's Home Improvement, MasterCard, Microsoft, Midas, Owens Corning, Ralston-Purina, Vantiv, Visa and Worldpay.Mark earned his BA in English from the University of Missouri, his MBA from Santa Clara University's Leavey School of Business, and is currently finishing his Ph.D. Media Research and Practice from the University of Colorado-Boulder. His research focus is on ethics, leadership, and socio-political engagement by corporations.Mark adheres to the belief that great people make great cultures, and great cultures build valuable brands.

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In this week's episode, Dan Pontefract and I are challenging the traditional notions of work-life balance and authenticity in the context of leadership. Our conversation is particularly special to me because Dan wrote the forward for my book – you can hear that story at the beginning of our conversation.  Dan and I unpack the myths surrounding work/life balance concepts and offer a fresh perspective on what it truly means to thrive both personally and professionally. Through engaging insights, he explains why separating work and life isn't conducive to authentic self-expression and fulfillment in today's interconnected world. The episode takes a fascinating turn as we explore why asking the question "Are you engaged at work?" misses the mark. Dan presents a paradigm shift, encouraging us to rethink the way we view engagement and fulfillment in our careers. Therefore, how do we reverse-engineer work-life balance? Dan introduces a groundbreaking approach that involves understanding the interconnectedness of various life factors. He introduces the concept of "work-life bloom" and delves into the four quadrants that contribute to a holistic sense of thriving. Our conversation takes a critical look at traditional career trajectories versus the concept of a career mosaic. Dan also explores the idea of nonlinear career paths and how embracing a mosaic approach can lead to greater fulfillment and authenticity. Dan Pontefract is a renowned leadership strategist, author, and keynote speaker with over two decades of experience in senior executive roles at companies such as SAP, TELUS, and Business Objects. Since then, he has worked with organizations worldwide, including Salesforce, Amgen, the State of Tennessee, Nestle, Canada Post, Autodesk, BMO, the Government of Canada, Manulife, Nutrien, and the City of Toronto, among others. He's an award winning and best selling author of four books. Lead Care Win, Open to Think, The Purpose Effect, and Flat Army. His fifth book, Work Life Bloom, will be published in October 2023. Dan also writes for Forbes, Harvard Business Review, and other outlets.  Join us for this transformative episode as we challenge conventional wisdom about work-life balance, authenticity, and leadership. We talk about: [4:40] Work life balance is a myth  [7:40] The myth of authenticity at work: you can't be authentic when you're expected to separate work and life [10:40] Why ‘are you engaged at work' is the wrong question to ask [12:50] Reverse-engineering work life balance [14:15] The four quadrants of work life factors to be in bloom [18:10] Differences in generations as well as genders [21:55] Revelations within his research  [23:40] The 6 factors you use to evaluate work and life bloom [31:10] How Gen Z sees leadership differently and why belonging is so important [33:10] The career ladder vs. career mosaic  [36:40] What prevents leaders from valuing employees [39:20] How to be transparent about pay [41:25] Six life factors to thrive at work and in your personal life [51:55] A moment that gave him deepend self awareness [52:45] A practice or ritual that he uses to regulate his nervous system [53:50] A song or genre of music that makes her feel connected to something bigger than himself Resources mentioned in this episode: Pre-order his book here: www.worklifebloom.com    Connect with Dan Instagram: https://www.instagram.com/dan.pontefract Twitter: https://twitter.com/dpontefract LinkedIn: https://www.linkedin.com/in/danpontefract https://www.danpontefract.com/   Connect with me Instagram: https://www.instagram.com/carolynswora/ YouTube: https://www.youtube.com/channel/ Twitter: ​​https://twitter.com/CarolynSwora  Facebook: https://www.facebook.com/carolynsworkplaceculture/ Website: https://www.carolynswora.com/ Contact: media@carolynswora.com   

Your host, Sri Chellappa, talks with leadership strategist, culture change expert, keynote speaker, and award-winning author, Dan Pontefract. For 20 years, Dan held senior roles at SAP, TELUS, and Business Objects leading corporate culture change, leadership development, employee experience, and overall performance improvement. He has the on-the-ground experience to improve your leadership and corporate culture. Indeed, the future of work is now. A renowned leadership keynote speaker, Dan has presented at four different TED events and delivers roughly 50 keynotes per year.To learn more about Dan's work, click HERE and HERE.Check out Dan's books HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sri's work at Engagedly? Check out his website at https://engagedly.com/.

#dataanalytics #analytics Watch this important CXOTalk episode for a discussion on data and analytics strategy with Bruno Aziza, Head of Data and Analytics at Google Cloud.Bruno shares insights on the convergence of data and workloads, data products, building trust through governance, and activating real-time data for success in the era of digital transformation.Here is more detail on the topics discussed in this episode:► Convergence of data and workloads► Importance of governance to build trust in data► Activation and real-time data► What are data products► Practical examples of data products► Infrastructure requirements for data products vs. traditional dashboards► Roles and team structure in data science► “Data scientists are lonely”► Data science in small organizations► Data products and digital transformation► Team collaboration in data science► How to build a great data culture► Data quality creates trust and confidence in the data► Steps to build a data and analytics strategySubscribe to the CXOTalk and get notified of upcoming LIVE shows: https://www.cxotalk.com/subscribeWatch more and read the complete transcript: https://www.cxotalk.com/episode/mastering-data-and-analytics-strategy-with-bruno-aziza-head-of-data-and-analytics-at-google-cloudBruno Aziza is the Head of Data and Analytics at Google Cloud. He has helped companies of all sizes: startups, mid-size, and large public companies. He helped launch Alpine Data Labs (bought by Tibco), AppStream (bought by Symantec), SiSense (bought Periscope Data) & AtScale. He was at Business Objects when they went IPO (after acquiring Acta & Crystal Reports, & before SAP bought them for $7B). He was at Microsoft when they turned the Data & Analytics business into a $1B giant.Bruno specializes in high-growth SaaS, enterprise software, everything data, analytics, data science and artificial intelligence. He educated in the US, France, the UK & Germany. Bruno has written 2 books on Data Analytics and Enterprise Performance Management. His allegiance is to the Analytics Community worldwide.

Today's HRchat guest says that, instead of aiming for work-life balance, the goal should be what he calls 'work-life bloom'.Dan Pontefract is the founder and CEO of Pontefract Group, a firm that improves the state of leadership and organizational culture. He is the best-selling author of four books and a popular speaker. Dan has presented at four different TED events and also writes for Forbes and Harvard Business Review. Dan has been listed on the Thinkers50 Radar list. HR Weekly listed him as one of its 100 Most Influential People in HR. PeopleHum listed Dan on the Top 200 Thought Leaders to Follow and Inc. Magazine listed him as one of the top 100 leadership speakers.Questions For Dan Include:Tell us about the Leadership NOW podcastYou don't believe in work-life balance but rather something you call work-life bloom – what does that mean?What have you discovered in your recent work-life bloom research? What are the four work-life personas?More About DanDan is an adjunct professor at the University of Victoria, Gustavson School of Business and has garnered more than 20 industry awards over his career. Previously as Chief Envisioner and Chief Learning Officer at TELUS, he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award-winning initiatives that dramatically helped to increase the company's employee engagement to record levels of nearly 90%. Prior to TELUS, he held senior roles developing leaders, team members, and customers at SAP, BusinessObjects and BCIT.We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

In this podcast, I interview David Hulbert, a Vice President at VMware. David is responsible for the Global Premier Support Services organization. This team is accountable for proactively supporting and servicing VMware's most strategic customers. David's organization is comprised of 400+ people spanning 3 Global Support Centers and is responsible for an annual operating budget of ~$50M. David is an accomplished senior leader with 20+ years of experience in the consulting, technical services, and software industries. He began his career at KPMG as a Business Intelligence consultant using MicroStrategy products. He then moved to Business Objects and SAP where he held several roles in a customer-facing, project management, and leadership capacity. David's strong organizational, interpersonal, and communication skills along with his ability to execute have helped advance his career. He is passionate about customers, solving problems, and managing people. David currently resides in Burlington, Ontario with his wife of 17 years and their 2 boys. He is an avid sports fan, loves playing golf, and enjoys coaching his sons' football teams. I hope you enjoy!

In this podcast, I interview Scott Bajtos, Chief Customer Officer and Senior Vice President of Global Services at VMware. Scott joined VMware in 2009 and as Chief Customer Officer (CCO) oversees the company's Global Services team, which includes technical support, customer success, and customer advocacy. Additionally, his team influences product quality and interoperability to ensure a best-in-class experience for customers and partners across VMware and Dell Technologies solutions. Scott to VMware, Bajtos worked for SAP, Business Objects, and Cadence Design Systems. Scott holds a bachelor of arts degree from Saint Mary's College of California. I hope you enjoy!

In this podcast, I talk to Scott Bajtos about his career. Scott joined VMware in 2009 and as Chief Customer Officer (CCO) oversees the company's Global Services team, which includes technical support, customer success, and customer advocacy. Additionally, his team influences product quality and interoperability to ensure a best-in-class experience for customers and partners across VMware and Dell Technologies solutions. Scott to VMware, Bajtos worked for SAP, Business Objects, and Cadence Design Systems. Scott holds a bachelor of arts degree from Saint Mary's College of California. I hope you enjoy!

In this podcast, I talk to David Hulbert, a Vice President at VMware, about his career path. David is responsible for the Global Premier Support Services organization. This team is accountable for proactively supporting and servicing VMware's most strategic customers. David's organization is comprised of 400+ people spanning 3 Global Support Centers and is responsible for an annual operating budget of ~$50M. David is an accomplished senior leader with 20+ years of experience in the consulting, technical services, and software industries. He began his career at KPMG as a Business Intelligence consultant using MicroStrategy products. He then moved to Business Objects and SAP where he held several roles in a customer-facing, project management, and leadership capacity. David's strong organizational, interpersonal, and communication skills along with his ability to execute have helped advance his career. He is passionate about customers, solving problems, and managing people. David resides in Burlington, Ontario with his wife of 17 years and their 2 boys. He is an avid sports fan, loves playing golf, and enjoys coaching his sons' football teams. I hope you enjoy!

In this episode, we speak to Piet Loubser, the SVP of Marketing for Privacera about privacy and data governance issues for CMOs.Piet Loubser serves as Global Senior Vice President of Marketing at Privacera, Inc where he is responsible for leading all aspects of marketing. His professional career includes more than 30 years in the Hi-Tech industry driving product, sales and marketing strategies in numerous companies transforming product focused GTM into customer solutions centric GTM to accelerate growth. Prior to Privacera, Piet held executive leadership positions in marketing and sales at market leading companies including SymphonyAI, Paxata, Hortonworks, Informatica, SAP and Business Objects. As part of the executive leadership teams at these global technology companies, he has built deep expertise across the entire Product to GTM value chain to drive growth strategies at all levels of organizational size. Piet holds a B.S. degree in computer science and applied mathematics from the University of Stellenbosch in South Africa.Learn more about Piet LoubserLearn more about PrivaceraFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

Patch Tuesday Recap $MSFT, $SAP, VMware Flaw, Cloud9 Botnet & Scammer sentenced Cybersecurity News CyberHub Podcast November 9th, 2022 Today's Headlines and the latest #cybernews from the desk of the #CISO: Microsoft November 2022 Patch Tuesday fixes 6 exploited zero-days, 68 flaws SAP Patches Critical Vulnerabilities in BusinessObjects, SAPUI5 Citrix urges admins to patch critical ADC, Gateway auth bypass Siemens Addresses Critical Vulnerabilities VMware Warns of 3 New Critical Flaws Affecting Workspace ONE Assist Software Experts Warn of Browser Extensions Spying On Users via Cloud9 Chrome Botnet Network Nigerian scammer sentenced to 11 years in US prison Story Links: https://www.bleepingcomputer.com/news/microsoft/microsoft-november-2022-patch-tuesday-fixes-6-exploited-zero-days-68-flaws/ https://www.securityweek.com/sap-patches-critical-vulnerabilities-businessobjects-sapui5 https://www.bleepingcomputer.com/news/security/citrix-urges-admins-to-patch-critical-adc-gateway-auth-bypass/ https://www.securityweek.com/ics-patch-tuesday-siemens-addresses-critical-vulnerabilities https://thehackernews.com/2022/11/vmware-warns-of-3-new-critical-flaws.html https://thehackernews.com/2022/11/experts-warn-of-browser-extensions.html https://therecord.media/nigerian-scammer-sentenced-to-11-years-in-us-prison/ “The Microsoft Doctrine” by James Azar now on Substack https://jamesazar.substack.com/p/the-microsoft-doctrine The Practitioner Brief is sponsored by: Your BRAND here - Contact us for opportunities today! ****** Find James Azar Host of CyberHub Podcast, CISO Talk, Goodbye Privacy, Digital Debate, and Other Side of Cyber James on Linkedin: https://www.linkedin.com/in/james-azar-a1655316/ Telegram: CyberHub Podcast ****** Sign up for our newsletter with the best of CyberHub Podcast delivered to your inbox once a month: http://bit.ly/cyberhubengage-newsletter ****** Website: https://www.cyberhubpodcast.com Youtube: https://www.youtube.com/c/TheCyberHubPodcast Rumble: https://rumble.com/c/c-1353861 Facebook: https://www.facebook.com/CyberHubpodcast/ Linkedin: https://www.linkedin.com/company/cyberhubpodcast/ Twitter: https://twitter.com/cyberhubpodcast Instagram: https://www.instagram.com/cyberhubpodcast Listen here: https://linktr.ee/cyberhubpodcast The Hub of the Infosec Community. Our mission is to provide substantive and quality content that's more than headlines or sales pitches. We want to be a valuable source to assist those cybersecurity practitioners in their mission to keep their organizations secure. Thank you for watching and Please Don't forget to Like this video and Subscribe to my Channel! #cybernews #infosec #cybersecurity #cyberhubpodcast #practitionerbrief #cisotalk #ciso #infosecnews #infosec #infosecurity #cybersecuritytips #podcast #technews #tinkertribe #givingback #securitytribe #securitygang #informationsecurity

David Fussichen is the CEO of Analytics8, a data and analytics consulting company that empowers executives with the information they need to make good decisions fast. He founded the American arm of the company in 2005 and has since been focused on building it domestically and internationally.  Before Analytics8, David had worked as a Practice Manager at Business Objects and a consultant at MicroStrategy. When he is not working, he spends his weekends building something or doing an activity with my family. In this episode… HR analytics is crucial for companies as they grapple with how to attract, retain, and maximize their team. Another pain point is supply chain analytics as businesses want to know when their shipment will be late and what they can do about it.  David Fussichen has been at the forefront of data and analytics issues and was gracious to share his story on this episode of the podcast. So is your business generating data you can't interpret, or are you looking to revive your old systems and grow your company?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and the CEO of Analytics8, David Fussichen. They discuss how David grew Analytics8 from scratch, the data and analytics that companies have, what it is like growing a consulting business, and much more.

What are the areas of professional development that Sales Engineers are interested in but that many Sales Enablement teams miss? How can Revenue Enablement teams generate excitement and boost morale within Sales Engineering teams? What do  customers say they want Sales Engineers enabled to  do well?John Care, Author and Managing Director of Mastering Technical Sales shares his insights with me in this 2 part series. In Part 2 we focus on discovering and developing professional development pathways for SEs that focus on the experiences and skills they're most interested in developing. Since 35% of SEs say they'd like to go into leadership we also cover how to help them prepare for that career goal.During his career, John built world-class sales engineering organizations at Oracle, Sybase, Business Objects, Nortel, CA Technologies, and HP. His responsibilities have varied from an individual level up to a VP of Presales running teams of over 200 people. He also has diverse experiences as both a quota-carrying salesperson and a senior IT executive/ CIO listening to salespeople and presales engineers trying to sell him their “solutions.”

How do Sales Engineers learn differently? Is their attitude towards training different? What are the onboarding needs of an experienced vs. a novice SE?  When should the handoff from the Enablement team to the SE leaders occur? What are the 3 critical legs of onboarding SEs?John Care, Author and Managing Director of Mastering Technical Sales shares his insights with me in this 2 part series. In Part 1 we focus on defining and understanding the Enablement needs of SEs and how to design an effective onboarding experience for them.During his career, John built world-class sales engineering organizations at Oracle, Sybase, Business Objects, Nortel, CA Technologies, and HP. His responsibilities have varied from an individual level up to a VP of Presales running teams of over 200 people. He also has diverse experiences as both a quota-carrying salesperson and a senior IT executive/ CIO listening to salespeople and presales engineers trying to sell him their “solutions.”

SAP Patch, Microsoft Update, SBoM & US Indicts Iranians for Powergrid Hack Cybersecurity News CyberHub Podcast September 15th, 2022 Today's Headlines and the latest #cybernews from the desk of the #CISO: SAP Patches High-Severity Flaws in Business One, BusinessObjects, GRC Microsoft Teams stores auth tokens as cleartext in Windows, Linux, Macs Microsoft 365 now auto-updates apps on locked or idle devices US Government Wants Security Guarantees From Software Vendors US Indicts Iranians Who Hacked Power Company, Women's Shelter Story Links: https://www.securityweek.com/sap-patches-high-severity-flaws-business-one-businessobjects-grc https://www.bleepingcomputer.com/news/security/microsoft-teams-stores-auth-tokens-as-cleartext-in-windows-linux-macs/ https://www.bleepingcomputer.com/news/microsoft/microsoft-365-now-auto-updates-apps-on-locked-or-idle-devices/ https://www.securityweek.com/us-government-wants-security-guarantees-software-vendors https://www.securityweek.com/us-indicts-iranians-who-hacked-power-company-womens-shelter “The Microsoft Doctrine” by James Azar now on Substack https://jamesazar.substack.com/p/the-microsoft-doctrine The Practitioner Brief is sponsored by: Your BRAND here - Contact us for opportunities today! ****** Find James Azar Host of CyberHub Podcast, CISO Talk, Goodbye Privacy, Digital Debate, and Other Side of Cyber James on Linkedin: https://www.linkedin.com/in/james-azar-a1655316/ Telegram: CyberHub Podcast ****** Sign up for our newsletter with the best of CyberHub Podcast delivered to your inbox once a month: http://bit.ly/cyberhubengage-newsletter ****** Website: https://www.cyberhubpodcast.com Youtube: https://www.youtube.com/c/TheCyberHubPodcast Rumble: https://rumble.com/c/c-1353861 s Facebook: https://www.facebook.com/CyberHubpodcast/ Linkedin: https://www.linkedin.com/company/cyberhubpodcast/ Twitter: https://twitter.com/cyberhubpodcast Instagram: https://www.instagram.com/cyberhubpodcast Listen here: https://linktr.ee/cyberhubpodcast The Hub of the Infosec Community. Our mission is to provide substantive and quality content that's more than headlines or sales pitches. We want to be a valuable source to assist those cybersecurity practitioners in their mission to keep their organizations secure. Thank you for watching and Please Don't forget to Like this video and Subscribe to my Channel! #cybernews #infosec #cybersecurity #cyberhubpodcast #practitionerbrief #cisotalk #ciso #infosecnews #infosec #infosecurity #cybersecuritytips #podcast #technews #tinkertribe #givingback #securitytribe #securitygang #informationsecurity

Business intelligence has dominated corporate conversations for years. It's an integral component of making data-backed decisions and as well as an important tool for any Data Radical. Today, we're lucky enough to speak with a business intelligence pioneer, Bernard Liautaud.Bernard is the Managing Partner of Balderton Capital and was the founder of BusinessObjects. In this interview, he and Satyen discuss the origins of business intelligence, what it's like to found a company, creating healthy company cultures, and so much more.--------“The No. 1 element of creating a culture is by setting an example, because you're going to be modeled after — unconsciously or consciously.” — Bernard Liautaud--------Time Stamps* (0:00) Bernard's impressive history of making data digestible * (2:45) The history of BusinessObjects* (5:10) Inventing a new way to look at data* (11:39) A deep dive into spearheading business intelligence* (30:40) Creating a unique corporate culture--------SponsorThis podcast is presented by Alation.Hear more radical perspectives on leading data culture at Alation.com/podcast--------LinksConnect with Bernard on LinkedInCheck out Balderton Capital

Episode 236 features Dan Pontefract, Founder, and CEO of Pontefract Group, a firm that improves the state of leadership and organizational culture. Find Dan Online:Website: www.danpontefract.comLinkedin: https://www.linkedin.com/in/danpontefract/Instagram: https://www.instagram.com/dan.pontefractTwitter: https://twitter.com/dpontefractYouTube: https://www.youtube.com/channel/UCwmKOY8GHbOC3cRvNg8O0UQAbout Dan:Dan is the founder and CEO of Pontefract Group, a firm that improves the state of leadership and organizational culture.He is the best-selling author of four books: LEAD. CARE. WIN - How to Become a Leader Who Matters, OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. A renowned speaker, Dan has presented at four different TED events and also writes for Forbes and Harvard Business Review. Dan is an adjunct professor at the University of Victoria, Gustavson School of Business, and has garnered more than 20 industry awards over his career.Dan is honored to be on the Thinkers50 Radar list. HR Weekly listed him as one of its 100 Most Influential People in HR. PeopleHum listed Dan on the Top 200 Thought Leaders to Follow and Inc. Magazine listed him as one of the top 100 leadership speakers.His third book, OPEN TO THINK won the 2019 getAbstract International Book of the Year. LEAD. CARE. WIN. was a finalist for the same award in 2021.Previously as Chief Envisioner and Chief Learning Officer at TELUS—a Canadian telecommunications company with revenues of over $14 billion and 50,000 global employees—he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award-winning initiatives that dramatically helped to increase the company's employee engagement to record levels of nearly 90%. Prior to TELUS, he held senior roles developing leaders, team members, and customers at SAP, Business Objects, and BCIT.Dan and his wife, Denise, have three children (aka goats) and live in Victoria, Canada.........Thank you for listening! If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://www.brianondrako.com/now or Sign up for his Weekly Newsletter or 3x a Week Blog - https://brianondrako.com/subscribe/ See acast.com/privacy for privacy and opt-out information.

#DataScience #CustomerExperience Data is central to how companies compete, nurture customer relationships, and develop brand loyalty through end-to-end customer experience.In this environment, data strategy is crucial to business success. But, who should be responsible for the data strategy? Who owns the customer and operational data? What are the appropriate metrics and KPIs for a customer-centric data strategy? And most importantly, how does the data strategy support the underlying business goals?To address these questions and more, we speak with Danielle Crop, Chief Data Officer of Albertsons, and Bruno Aziza, Head of Data and Analytics at Google Cloud. This episode explores how Albertsons, with over $62 billion in revenue and 325,000 employees, uses data across the company to improve operations and deliver better and more personalized products and services to customers.The conversation includes these topics:-- On data collection for customer experience-- On data sources that drive customer insights-- On how to use data science for customer experience and personalization-- On ethical considerations of data in customer experience-- On data science talent and the data team at Albertsons-- On building a data culture-- On using data science to deliver business value-- On aligning data strategy and business strategy-- On the Chief Data Officer role-- On customer experience metrics and measuring data performance-- On using data to deepen customer relationships and customer loyaltyRead the complete transcript: https://www.cxotalk.com/episode/data-strategy-customer-experience-google-albertsonsStay up to date with upcoming episodes: https://www.cxotalk.com/subscribeDanielle Crop is the Senior Vice President and Chief Data Officer at Albertsons and is responsible for building and executing a world-class central data strategy that delivers benefits for the customer regardless of whether they shop in store or on the company's digital platforms. Her work uses machine learning and advanced data science capabilities to enhance performance across Albertson's businesses and markets.Bruno Aziza is Head of Data and Analytics at Google Cloud. He specializes in scaling businesses & turning them into global leaders. He has helped companies of all sizes: startups, mid-size, and large public companies. He helped launch Alpine Data Labs (bought by Tibco), AppStream (bought by Symantec), SiSense (bought Periscope Data) and AtScale. He was at Business Objects when they went IPO (after acquiring Acta and Crystal Reports, and before SAP bought them for $7B). He was at Microsoft when they turned the Data & Analytics business into a $1B giant.

Do you have to choose between a successful corporate career and humanitarian work? Or can they live in harmony? Today's guest proves that you can not only do both, but that you can engage your team and such work can make you a better, more empathetic leader! It's a beautiful cycle and one I'm thrilled to talk about with Woodson Martin. Today, Woodson shares how he achieves that balance, and offers advice on how you can do both as well. We talk about how his community work has benefited him as a leader, helped engage his team, and how he bounces back and forth between these different worlds. He also shares great stories about how his tech teams have been able to use their unique talents to solve non-profit challenges, hopefully sparking some ideas for you! Key Takeaways:It doesn't require travelling the world to do humanitarian work. There is a lot of need for it within the borders of your own country. Any kind of change requires courage. If you don't ask, you will never know what kind of reaction you will get.Seeing leaders engage in humanitarian work frees employees to feel that they can, too. It also helps to build relationships, not only with your employees, but with your customers and partners. Values create value. Committing yourself, your company, and your employees to giving back to your community is an investment in your business.  "Do not underestimate the power of giving back and developing a corporate commitment to do that." —  Woodson Martin About Woodson Martin:Woodson Martin + EVP & GM, Salesforce AppExchangeWoodson has been with Salesforce for over 15 years, and has had the opportunity to wear many hats in roles ranging from marketing, including serving as CMO of Marketing Cloud, to recruiting. Prior to his current role, Woodson was GM of Salesforce IoT. Woodson also spent nine years at Business Objects, where he led the purchase and implementation of Salesforce as their CRM system in the early 2000s and got hooked on the potential of the cloud. Woodson balances and blends his work at Salesforce with community service through several non-profit organizations focused on humanitarian and legal assistance for people seeking asylum in the United States. Connect with Woodson:Twitter: https://twitter.com/woodson_martinLinkedIn: https://www.linkedin.com/in/woodsonmartin/Sales Force: www.salesforce.comAppExchange: www.appexchange.comTeam Brownsville: www.teambrownsville.orgMobile Pathways: www.mobilepathways.org FROM OUR EPISODE SPONSOR: VAST INSTITUTEOur guest today will be talking all about how you can balance corporate success with being a humanitarian leader. Business professionals listen up! The world needs more “conscious” leaders and the great news is that operating in this way is goodness for all parties involved: you as a leader, your team, your organization -and yes, the world!On our next episode, you'll hear from Transformational Leadership Coach and founder of the VAST Institute, Michelle Sherman. So it's perfect to mention her work and her fabulous book Kindling the Flame:The Art and Science of Cognitive Replenishment. The book is an uplifting guide to optimism, inclusion, resilience and awakened leadership genius.Backed by science and psychology, Michelle's book really opened my eyes to how we can create the world we want, if we simply stop burying ourselves under layers of outdated business models, inauthentic interactions, and toxic media! What we imagine, we can create. What we consume, impacts our frame of mind. What we believe is possible, defines our life.The VAST Cognitive Replenishment practice outlined in the book Kindling the Flame offers professionals a simple set of tools “to mentally recharge your life, heighten problem solving capabilities, reset to healthier boundaries and tune up your leadership skillset”.Seriously, I loved this book. It's so helpful and full of insights that will make you a better, stronger and more mindful leader.Purchase Kindling the Flame: The Art and Science of Cognitive ReplenishmentLearn more about VAST Institute and their leadership programs and resources:https://www.vastinstitute.com Connect with VAST:Twitter: https://twitter.com/vastmattersLinkedIn: https://www.linkedin.com/company/vast-institute/Facebook: https://www.facebook.com/LeadershipGeniusInstagram: https://www.instagram.com/vastinstitute/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Do you have to choose between a successful corporate career and humanitarian work? Or can they live in harmony? Today's guest proves that you can not only do both, but that you can engage your team and such work can make you a better, more empathetic leader! It's a beautiful cycle and one I'm thrilled to talk about with Woodson Martin. Today, Woodson shares how he achieves that balance, and offers advice on how you can do both as well. We talk about how his community work has benefited him as a leader, helped engage his team, and how he bounces back and forth between these different worlds. He also shares great stories about how his tech teams have been able to use their unique talents to solve non-profit challenges, hopefully sparking some ideas for you! Key Takeaways:It doesn't require travelling the world to do humanitarian work. There is a lot of need for it within the borders of your own country. Any kind of change requires courage. If you don't ask, you will never know what kind of reaction you will get.Seeing leaders engage in humanitarian work frees employees to feel that they can, too. It also helps to build relationships, not only with your employees, but with your customers and partners. Values create value. Committing yourself, your company, and your employees to giving back to your community is an investment in your business.  "Do not underestimate the power of giving back and developing a corporate commitment to do that." —  Woodson Martin About Woodson Martin:Woodson Martin + EVP & GM, Salesforce AppExchangeWoodson has been with Salesforce for over 15 years, and has had the opportunity to wear many hats in roles ranging from marketing, including serving as CMO of Marketing Cloud, to recruiting. Prior to his current role, Woodson was GM of Salesforce IoT. Woodson also spent nine years at Business Objects, where he led the purchase and implementation of Salesforce as their CRM system in the early 2000s and got hooked on the potential of the cloud. Woodson balances and blends his work at Salesforce with community service through several non-profit organizations focused on humanitarian and legal assistance for people seeking asylum in the United States. Connect with Woodson:Twitter: https://twitter.com/woodson_martinLinkedIn: https://www.linkedin.com/in/woodsonmartin/Sales Force: www.salesforce.comAppExchange: www.appexchange.comTeam Brownsville: www.teambrownsville.orgMobile Pathways: www.mobilepathways.org FROM OUR EPISODE SPONSOR: VAST INSTITUTEOur guest today will be talking all about how you can balance corporate success with being a humanitarian leader. Business professionals listen up! The world needs more “conscious” leaders and the great news is that operating in this way is goodness for all parties involved: you as a leader, your team, your organization -and yes, the world!On our next episode, you'll hear from Transformational Leadership Coach and founder of the VAST Institute, Michelle Sherman. So it's perfect to mention her work and her fabulous book Kindling the Flame:The Art and Science of Cognitive Replenishment. The book is an uplifting guide to optimism, inclusion, resilience and awakened leadership genius.Backed by science and psychology, Michelle's book really opened my eyes to how we can create the world we want, if we simply stop burying ourselves under layers of outdated business models, inauthentic interactions, and toxic media! What we imagine, we can create. What we consume, impacts our frame of mind. What we believe is possible, defines our life.The VAST Cognitive Replenishment practice outlined in the book Kindling the Flame offers professionals a simple set of tools “to mentally recharge your life, heighten problem solving capabilities, reset to healthier boundaries and tune up your leadership skillset”.Seriously, I loved this book. It's so helpful and full of insights that will make you a better, stronger and more mindful leader.Purchase Kindling the Flame: The Art and Science of Cognitive ReplenishmentLearn more about VAST Institute and their leadership programs and resources:https://www.vastinstitute.com Connect with VAST:Twitter: https://twitter.com/vastmattersLinkedIn: https://www.linkedin.com/company/vast-institute/Facebook: https://www.facebook.com/LeadershipGeniusInstagram: https://www.instagram.com/vastinstitute/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Episode SummaryWelcome to Limitless B.I., a show that interviews real world, innovative business leaders who strive to see beyond the data to produce tangible results in their organizations using business intelligence.In this episode, Chief Strategy Officer at Squirel365, Donald MacCormick continues to provide his insights on Business Intelligence solutions. Donald doesn't hold back on his opinions of self-service B.I. and why it is not the answer. He provides unique and in-depth examples of why successful B.I. interfaces should require little to no effort, training or documentation from the end user. Finally, Donald provides self-service B.I. analogies ranging from the restaurant industry to the healthcare industry.Key Takeaways00:29 – Donald MacCormick joins the show for Part 2 of Exploring the Growth of End-to-End No Code Business Solutions to discuss why self-service B.I. not the answer  05:14 – The evolution of Business Objects  10:30 – Donald recalls an interesting story about self-service reporting  12:54 – The importance of tools like Tableau  14:16 – Donald speaks to self-service B.I. in the restaurant industry  19:54 – The doctor analogyTweetable Quotes“Self-service B.I. is demonstratively not the answer because we have tried it four, five, six times over. We keep trying to reinvent it.” (01:17)“The quicker you get data to people that's meaningful to them, the more they can use that in their everyday life.” (03:41)“If you ask any CEO of any organization, ‘How much time do you want your salespeople to spend on querying data?' The answer should be ‘Zero.'” (08:03)“We no longer go out and fish for our dinner. The same should be true of reporting. We're no longer saying everybody should do everything. We're saying there are people who are good at this who can deliver it to the end users. We should have an information supply chain so that the end users don't need to do self-service reporting.” (12:07)“The amount of effort, training and documentation that is required to use a good B.I. interface should be about the same as is required to select and eat a pre-prepared sandwich. I.e. none.” (16:25)“When you go to your television and you want to find out what's on tonight, what do you do? You push this button called, ‘Guide,' and it comes up on the screen and it's a nice way of looking at what's on the television. It doesn't say, ‘Here's an at-home query tool whereby you can query any television program in the world right now.'” (22:02)Resources MentionedLimitless BI Website – https://limitlessbi.com/Donald's LinkedIn – https://www.linkedin.com/in/donaldmaccormick/?originalSubdomain=ukSquirrel365 Website – https://squirrel365.io/

Mental Health and The Importance of Laughter for Adults Copy and Bio for Episode 8:Greg Kettner is a TEDx Speaker, Happiness Coach and Podcaster who helps organizations increase their revenue, reduce turnover and create a culture of mental health mindfulness with the WorkHappy GamePlan.  Over his 27-year sales career, he has sold over $12 million in products and services for such companies as Business Objects, SAP, the Vancouver Canucks and a small shoe company (pause) Nike.   Greg empowers and inspires audiences around the world to be the very best they can be.  His passionate stories will engage you, make you laugh and touch a tender part of your heart too. Greg is also a world-class connector who's spent time with hockey icon Wayne Gretzky and he shared the stage with comedian Robin Williams.   Greg has spoken to and entertained corporate clients such as Coca-Cola, Ford, SAP, Trane, Fraser Health, SunLife Financial, and the Vancouver 2010 Winter Olympic Games.   What We Discussed With Greg Kettner: Greg reveals how he almost accidentally knocked over Queen Elizabeth II in Vancouver, Canada. . . How a suicide in his family lead Greg to become a Mental Health Activist . . . REVEALED: The 2 aspects Robin Williams said to Greg which has had a big impact on his career . . . Why you should never put people on pedestals and he discusses what's happened to people who get hero status . . . suicides, burnouts and more . . . Greg reveals what the Men in The Middle Group is all about and success . . .and much more . . .  When you like this Podcast, kindly leave us a review here . . . even a few words help.When you enjoyed this episode and you want to know more about Greg Kettner. . . check out his website at https://www.GregKettner.com/And you find Greg Kettner on Linkedin and facebook: https://www.linkedin.com/in/gregkettner/  https://www.facebook.com/gregory.kettner

If you have yet to meet Roderick Jefferson, allow me friends. RJ is currently the VP of Field Enablement at Netscope. A fitting spot after 24 years in Sales Enablement at orgs like Siebel Systems, Network Appliance, Business Objects, HP, PayPal, Oracle, Salesforce, and Marketo. If you're wondering how the business of sales got to this point, this is the conversation for you.   We talk sales enablement and how the function got to where we are today. We talk where it's going, 3.0-style. We talk communication, transparency, value, metrics, and alignment.  We talk weaving sales enablement into the fabric of GTM strategies, starting at the top.  We talk root cause problems vs. chasing symptoms, indefinitely.  We talk revenue, profitability, and efficiency.  We talk sales boss (vs. sales leader) and manager skill development.  We talk flipping the script of building high-potential programs vs. high potential leaders. We talk the power of the question: Do you want me to listen? Do you want me to coach? Do you want me to fix? (40 mins) We talk "shiny tool syndrome." And we talk team design.  We talk succession planning for sellers! We talk the cost of doing nothing. We talk transparency, my all-time favorite topic. We talk how it starts and ends with the buyer's journey.  We talk selling and leading with empathy and EQ. Really though, we talk human.  For more on Roderick "RJ" Jefferson, check him out on https://www.linkedin.com/in/roderickjefferson/ (LinkedIn,) the website.  And buy the darn https://www.amazon.com/Sales-Enablement-3-0-Blueprint-Excellence/dp/1736190903 (book), friends. Interested in joining the conversation? Hit us up @ 646-470-0248. Resources:  https://www.amazon.com/Sales-Enablement-3-0-Blueprint-Excellence/dp/1736190903 (Sales Enablement 3.0) by Roderick Jefferson https://open.spotify.com/episode/44g34lvN03ktx15b6K3ngZ (Made It: The Black Sales Stars Show with Roderick Jefferson) What's Your Problem https://rework.withgoogle.com/guides/managers-identify-what-makes-a-great-manager/steps/learn-about-googles-manager-research/ (Project Oxygen) https://www.amazon.com/Coaching-Habit-Less-Change-Forever/dp/0978440749 (The Coaching Habit) by Michael B Truth, love, and joy, friends.  Happy selling! 

We have a discussion with former Alation CMO Stephanie McReynolds on the topic of category creation and her learnings as she helped drive the creation of the data catalog category and establish Alation as the leader in it [1]. In addition to her gig at Alation, Stephanie's had a great career at many leading and/or category-defining vendors including E.piphany, Business Objects, PeopleSoft, Oracle, Aster Data, ClearStory, and Trifacta. Questions we address include: Does a vendor create a category or do market forces? In creating a category do you lead with product or solution? How do you know if you should try to create a category? What role do industry analysts play in category creation? What happens once you've successfully created a category?  What next?

  Nous partons à la rencontre de Denis Payre, entrepreneur à succès, fondateur de Kiala, Business Objects et actuellement president – fondateur de Nature & People First , société de développement de projets de stockage d'Energie. Denis revient avec nous sur son parcours, sa passion pour l'entrepreneuriat et partage ses convictions fortes pour encourager l'innovation et l'envie d'entreprendre en France. Nous revenons ensemble sur son dernier ouvrage, le contrat mondial, un livre passionnant dans lequel Denis propose des solutions concrètes pour combler les différences de normes sociales et environnementales entre pays et permettre aux pays occidentaux de reconstruire leurs industries stratégiques. Une rencontre exceptionnel qu'il nous fait grand plaisir de vous transmettre. . Bonne écoute !

How do you create a culture that is open and transparent, inclusive and empowering, trusting and accepting and still hit the target? If you as a leader want to “win”, you have to win in two ways. You have to win in the business and you have to win the hearts and minds of your people. To do this, you have to care. You have to care about the target and the goals, and you have to care about the people in the path that will achieve the goal. That's leadership.In this episode, Dan Pontefract and I break down the lessons he shared in his new book, "Lead, Care, Win" and take a deep dive into how to create great cultures and great teams. Follow Danny Langloss on LinkedIn as he breaks down leadership tools, strategies, and concepts throughout the week.To sign up for our mailing list click here.About Dan Pontefract:A renowned speaker, Dan has presented at four different TED events and also writes for Forbes and Harvard Business Review. He is an adjunct professor at the University of Victoria, Gustavson School of Business, and has garnered more than 20 industry awards over his career.Previously serving as Chief Envisioner and Chief Learning Officer at TELUS — a Canadian telecommunications company with revenues of $14 billion and 50,000 global employees—he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award-winning initiatives that dramatically helped to increase the company's employee engagement to record levels of nearly 90%. Prior to TELUS, he held senior roles at SAP, Business Objects, and BCIT.Click here to connect with Dan Pontefract on LinkedInClick here to check out The Pontefract Group Website

Today I have a great conversation with Patrick Morrissey, whose previous and current experience gives him an insight into how empathy can lead any sales and marketing team to success. In this episode, we talk about how empathy is a success trait in marketing and sales, what role it plays in effective storytelling, and how empathy is required to adapt to your customer's changing needs, as well as how marketers can leverage empathy to more effectively support salespeople. He also shares how to flip the model of selling to one that is more customer-centric,  and what executives need to do to strengthen empathy to create more trust and help their teams outperform Key Takeaways:As marketers, we need to transition from “What's my strategy for the customer?” to “What is my customer's strategy and how can I help?”Your job in marketing is to help sales sell. To do that, you need to be in contact with your customers and sales force. Help the customer buy in the way they want to buy, not just in the way you want to sell. Empathy is the bridge to trust.  It comes from a place of understanding what a someone is going through, and even if you don't, being genuinely curious to find out. "If you're looking at upping your sales game in a difficult market, it's about looking at people, problems, and potential." —  Patrick Morrissey About Patrick Morrissey: SVP & GM, Enterprise Sales & Marketing Business Unit - Upland SoftwarePatrick Morrissey is the SVP and GM of the Revenue Optimization business at Upland Software focused on helping Global 2000 companies unlock digital sales transformation and deliver customer outcomes. Before taking on this role, Morrissey was Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Previously Morrissey was CRO of Simpplr, where he managed sales, marketing, and customer success, delivering 100% annual growth. Prior to joining Simpplr, Morrissey held multiple executive positions at Salesforce.com, Business Objects, and Scient. When not fighting software crime, you can find him and his family in the mountains in Lake Tahoe.   Connect with Patrick Morrissey & Upland Software:  Website: UplandSoftware.comLinkedIn: linkedin.com/in/patrick-morrissey-40b161/Twitter: twitter.com/PatMorrisseyPodcast: revenueoptimizationradio.com Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Today I have a great conversation with Patrick Morrissey, whose previous and current experience gives him an insight into how empathy can lead any sales and marketing team to success. In this episode, we talk about how empathy is a success trait in marketing and sales, what role it plays in effective storytelling, and how empathy is required to adapt to your customer's changing needs, as well as how marketers can leverage empathy to more effectively support salespeople. He also shares how to flip the model of selling to one that is more customer-centric,  and what executives need to do to strengthen empathy to create more trust and help their teams outperform Key Takeaways:As marketers, we need to transition from “What's my strategy for the customer?” to “What is my customer's strategy and how can I help?”Your job in marketing is to help sales sell. To do that, you need to be in contact with your customers and sales force. Help the customer buy in the way they want to buy, not just in the way you want to sell. Empathy is the bridge to trust.  It comes from a place of understanding what a someone is going through, and even if you don't, being genuinely curious to find out. "If you're looking at upping your sales game in a difficult market, it's about looking at people, problems, and potential." —  Patrick Morrissey About Patrick Morrissey: SVP & GM, Enterprise Sales & Marketing Business Unit - Upland SoftwarePatrick Morrissey is the SVP and GM of the Revenue Optimization business at Upland Software focused on helping Global 2000 companies unlock digital sales transformation and deliver customer outcomes. Before taking on this role, Morrissey was Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Previously Morrissey was CRO of Simpplr, where he managed sales, marketing, and customer success, delivering 100% annual growth. Prior to joining Simpplr, Morrissey held multiple executive positions at Salesforce.com, Business Objects, and Scient. When not fighting software crime, you can find him and his family in the mountains in Lake Tahoe.   Connect with Patrick Morrissey & Upland Software:  Website: UplandSoftware.comLinkedIn: linkedin.com/in/patrick-morrissey-40b161/Twitter: twitter.com/PatMorrisseyPodcast: revenueoptimizationradio.com Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice