Performance Marketing Spotlight

In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and his pivotal role at Everflow are reshaping the way businesses approach partnerships and attribution. With over 17 years of experience, Michael shares insights on the power of technology in scaling affiliate networks, the importance of breaking down data silos, and what's in store for Everflow in 2025. Whether you're a seasoned marketer or just starting out, this episode promises invaluable advice on leveraging platforms like Everflow to drive success.

Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading content initiatives in New York. Discover how Linkby is revolutionizing the ad tech space by connecting brands with premium publishers without upfront costs, and learn about their innovative strategies like reverse pitching. Whether you're curious about niche Christmas ornaments, eager to understand the intricacies of performance marketing, or just want to hear insights from a seasoned industry leader, this episode has something for everyone. Tune in for an engaging conversation packed with valuable insights and future trends in the performance marketing industry.

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech company, highlighting his passion for technology and the strategic moves that have shaped AWIN's trajectory. The discussion delves into AWIN's global reach, its strategic acquisitions like ShareASale, and exciting technological advancements on the horizon, such as AI-backed tools and the new conversion protection initiative. Adam emphasizes the dynamic nature of the performance marketing industry, outlining both the challenges and immense opportunities it presents. As the industry continues to evolve, Adam's insights offer invaluable guidance for brands looking to leverage affiliate marketing effectively. Join us as we explore the cutting-edge developments in affiliate marketing and learn why it's an exciting space for businesses of all sizes.

In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world to affiliate marketing, driven by her passion for online communities and helping others. She also shares the origins and mission of the PMA, sheds light on the exciting projects in the pipeline for 2025, and explores the ever-evolving landscape and challenges of the performance marketing industry. Whether you're an affiliate marketing newbie or a seasoned pro, this episode is packed with valuable insights and inspiration. Don't miss it!

Welcome back to the Performance Marketing Spotlight! In today's episode, we're thrilled to bring you an insightful conversation with Harry Dixon, co-founder and CEO of Checkmate. Harry shares the intriguing journey of how his shopping platform is revolutionizing the way brands connect with shoppers through their innovative app and extension. He provides a deep dive into Checkmate's origins, the problems it's solving in the e-commerce landscape, and their exciting plans for the future. Harry also discusses the current trends and challenges in performance marketing, offering valuable predictions and advice for brands looking to succeed in this constantly evolving space. We'll also touch on upcoming conferences and events where you can connect with Harry and his team. Stay tuned for an episode packed with knowledge and practical insights!

Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publisher in the affiliate space. Lindsey takes us through her captivating journey in performance marketing, starting from her early days at The Knot, to her transformative roles at Honey and Ziff Davis, and finally leading up to her exciting work at Pie. We dive into the innovative solutions Pie is bringing to the market, including their unique ad blocker and the revolutionary Pie Instant Rewards. Lindsey shares valuable insights on industry trends, her predictions for the future of performance marketing, and why Pie is an enticing partner for brands. Whether you're looking to understand the intricacies of affiliate marketing, or seeking inspiration from a seasoned pro in the industry, this episode is packed with actionable takeaways. Let's get started!

 In today's episode, we have an exciting guest, Noah Tucker, the visionary founder and CEO of Social Snowball. Noah takes us through his inspiring journey from a high school graduate enthralled by dropshipping to establishing a groundbreaking affiliate platform for modern creators. We'll dive deep into the innovative solutions Social Snowball offers, from seamless influencer partnerships to the latest integrations with TikTok Shops and Instagram. Noah also shares valuable insights on the challenges he faced as a non-technical founder and how he built a stellar engineering team. Plus, we get a sneak peek into upcoming events and trends in the performance and influencer marketing space. Don't miss out on this engaging conversation filled with actionable tips and industry foresight. Let's jump right in!

Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of card-linked and open banking cashback offers.In this episode, James delves into his fascinating journey from an actor to a sales and marketing professional. He explains how The Reward Collection operates and why brands should consider leveraging card-linked offers to attract, reward, and retain customers. With a reach of over 512 million closed customer groups, The Reward Collection provides a frictionless, risk-free, and highly effective method for brands to increase customer loyalty and drive sales.James also shares insights into the integration of card-linked offers with traditional affiliate programs and reveals some exciting projects on the horizon, including partnerships with large brands like United Parks and Revolut. As the industry evolves, James predicts significant growth in open banking, highlighting its potential to offer highly targeted rewards to consumers.So, tune in to hear James Bannerman's expert take on the vibrant world of performance marketing and discover how card-linked offers can transform your brand's customer engagement strategy.

Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David Katz, co-founder and CEO of Archer Affiliates. At just 23 years old, David has already made a significant impact in the affiliate marketing world, particularly for Amazon sellers. We'll explore his journey from high school entrepreneur selling on Amazon to launching Archer Affiliates, a network that connects Amazon sellers with publishers for higher affiliate commissions. David shares both the challenges and successes of building a marketplace business, the unique benefits of working with Archer, and exciting developments on their roadmap, including AI tools and geographic expansion. Whether you're an Amazon seller or just curious about the affiliate marketing landscape, this episode is packed with valuable insights. Stay tuned!

 Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including key roles at Wirecutter and Digital Trends. In this episode, Lynda shares her intriguing journey, the evolution of commerce content, her passion for building technology, and the unique challenges and future predictions for performance marketing. Stay tuned as we dive deep into her insights and experiences!

On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bible. We'll discuss the early challenges they faced in the digital advertising space, their innovative approaches to monetization, and the significant milestones like their acquisition by Woven Digital and subsequent buyback.Brandon will also share insights on how Bro Bible adapted to Google's recent algorithm changes, their strategies for traffic diversification, and why they've pivoted away from traditional review content. Plus, we'll get a glimpse into their recent acquisition of Motorbiscuit.com and what's next for Bro Bible in the ever-evolving landscape of performance marketing.

In today's episode, we're thrilled to be joined by  Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance marketing. We'll delve into his role in expanding MoneyGroup's reach, their acquisition of Money magazine, and the challenges and opportunities they face in the industry, including the impact of AI. Plus, Cooper opens up about his love of conferences and the vibrant connections he's built throughout his career. Stay tuned for an engaging discussion packed with valuable takeaways!

Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She'll be sharing her journey from an affiliate manager to a global marketing leader, offering insights into the evolution of Partnerize and the performance marketing landscape.Maura will delve into the dynamics of merging PR, influencer, and affiliate marketing, discuss the major challenges facing affiliate networks, and offer predictions on the future of performance marketing. Plus, she'll provide practical advice on how brands can effectively collaborate with influencers and creators. This episode is packed with valuable information for anyone involved in performance marketing.

Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate.Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages.Throughout our conversation, Andy delves into the unique features of Superfiliate, its integration into existing marketing strategies, and the types of brands that see the most success on their platform. He also shares insights into the company's future roadmap, technological challenges, and evolving market trends.Join us as we explore Andy's entrepreneurial journey, the rapid growth of Superfiliate , and his vision for the future of performance marketing. Whether you're a seasoned marketer or just curious about the industry, this episode is packed with valuable insights and forward-thinking ideas. Enjoy

In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space. We'll dive deep into her journey from the early 2000s to now, exploring her roles, challenges, and the dynamic nature of affiliate marketing.We'll talk about her fascinating transition from working at an agency to joining Deal Moon, the largest Chinese expat community in the world. She shares the intricacies of building authentic relationships with communities and brands, and the importance of adaptability in marketing strategies.Stay tuned as we uncover Kristine's favorite experiences, biggest challenges, and why she believes that relationships are at the heart of performance marketing. You won't want to miss this insightful conversation!So, without further ado, let's welcome Kristine Ritchie to the Performance Marketing Spotlight!

Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate marketing, the unique aspects of Rakuten Advertising, and the exciting future of performance marketing with AI and global expansions. Cary also shares insights on the new format of the Dealmaker conference, now called Optimism, infusing it with Japanese culture and innovative engagement strategies. Join us as we uncover the dynamics of performance marketing through Cary's expert lens, and don't miss his tips on embracing challenges and opportunities in this rapidly evolving space.

Welcome to another engaging episode of the "Performance Marketing Spotlight," streaming live from the sunny shores of Miami at PI Live Miami. Today, we're thrilled to have Noelle Spagna, the seasoned Affiliate Program Manager at The Motley Fool, join us. Noelle brings over a decade of experience in the affiliate marketing space, offering a rich perspective from her journey across networks, agencies, and brand management. In today's episode, she shares her intriguing career pathway, insights into The Motley Fool's unique approach to finance and investments, and the evolving landscape of affiliate marketing. Whether you're an industry veteran or new to the scene, this episode promises a wealth of knowledge and advice on driving effective affiliate strategies and fostering meaningful partnerships in performance marketing. Join us as we dive into the world of affiliate management with Noelle Spagna!

Welcome to a special live edition of "Performance Marketing Spotlight" coming to you from PI Live in sunny Miami! Today we're diving into the vibrant world of affiliate marketing with a special focus on the outdoor industry. Joining us is Mike Martinez, a seasoned senior account manager from Active Junky. Mike has navigated a fascinating path through the marketing landscape, from his early days as a ski enthusiast to a pivotal role at Active Junky. Today, he'll share insights into how his accidental entry into affiliate marketing shaped his career, the trials and triumphs of maintaining brand integrity, and why mentorship has been crucial in his journey. Whether you're an industry veteran or an aspiring professional, Mike's experiences and strategies are bound to enrich your understanding of performance marketing in the outdoor sector. So, stay tuned as we explore these dynamic themes with Mike Martinez!

On Episode #25 of the Performance Marketing Spotlight, host Marshall Nyman welcomes Jackie Goldstein, the VP of Commerce at the New York Post. Jackie brings over a decade of experience in the commerce space at publishers, and she's here to share her journey with us. From her early days interning and growing through the ranks at Curb Network to playing a pivotal role during the acquisition by Vox Media, Jackie has seen it all. Tune in as she delves into how she carved out invaluable opportunities in podcasting and commerce, propelled initiatives into seven-figure successes, and made the leap to her current role at New York Post. Outside of her day job, Jackie is also known for her passion for horror movies and her involvement with the Brooklyn Horror Film Festival. Get ready for an insightful episode filled with valuable takeaways on navigating transitions, seizing opportunities, and driving performance in the dynamic world of marketing.

Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early days navigating paid social channels to spearheading affiliate programs and now, strategizing commerce partnerships for globally recognized brands like Vogue, Wired, and GQ, Meg's insights are a treasure trove for anyone looking to understand the ins and outs of affiliate marketing and content monetization.Get ready as we discuss everything from the interplay between PR and performance marketing to the evolving challenges and opportunities in a publishing powerhouse. We'll also delve into some common misconceptions about working with content publishers and explore Meg's predictions for the industry's future. Stay tuned as we shine the spotlight on the dynamic world of performance marketing with our guest, Meg Kernahan, right here on Performance Marketing Spotlight.

In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit, for an insightful conversation about his extensive experience in the performance marketing industry. Jeremy shares his journey from internet marketing in the late '90s to the evolution of his career at Upsellit, highlighting the company's shift towards conversion optimization. Tune in to hear Jeremy's perspective on challenges faced by nontraditional publishers and his excitement about participating in upcoming industry events. Plus, don't miss his valuable insights on building meaningful relationships in the industry and his best advice for connecting with fellow professionals. This episode promises a deep dive into the ever-changing landscape of performance marketing and the dedication of industry leaders like Jeremy Aaronson.

In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jordan Carter, affiliate marketing manager at Shark Ninja, to delve into his deep experience in the performance marketing space. Jordan takes the audience through his journey from lead generation and e-commerce to working with DTC brands and publishers. He shares insights into bridging the gap between PR and affiliate marketing and discusses the impactful nature of the performance marketing industry. Jordan's valuable experiences and strategies provide a comprehensive view of the challenges and successes within the performance marketing space, making this episode a must-listen for anyone looking to gain a deeper understanding of this dynamic industry.

In this episode of The Performance Marketing Spotlight, our host Marshall Nyman sits down with Vikki Danielson, the Director of Growth and Partnerships at TV Scientific. Vikki shares her journey from her start in e-learning software to her time at CJ and then her sabbatical around the world. She discusses her role at TV Scientific and sheds light on the challenges and opportunities in the performance marketing industry. Tune in to hear Vikki's insights on working with TV Scientific as a publisher and her take on the evolving landscape of affiliate and performance marketing. A dynamic discussion with a seasoned professional in the field awaits you in this episode.

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Yonatan Dotan, VP of Channel Partnerships at Impact. Yonatan shares his journey in the performance marketing space, from his music management days to the founding of Affluent, an analytics platform for affiliate marketing. The discussion delves into the challenges and opportunities in the industry, the acquisition of Affluent by Impact, and Yonatan's various roles at Impact. From the evolution of performance marketing to predictions for the future, Yonatan offers unique insights. Tune in as he provides expert perspectives and valuable experiences in the performance marketing landscape.

In this episode, our host Marshall Nyman is joined by Leilani Hani, executive director of commerce at New York Times Wirecutter. Leilani shares her journey in the performance marketing space, starting from her early experiences with startups to her significant roles at CJ and eventually transitioning to the publisher side at Wirecutter. Through candid insights, she details the meticulous process behind Wirecutter's product reviews and offers valuable advice for brands and agencies looking to partner with them. Tune in to discover the secrets of successfully working with Wirecutter and gain a deep understanding of the thriving commerce content landscape.

In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions and offering predictions for the future. Tune in to gain valuable knowledge about affiliate marketing and learn about Everflow's unique approach to partner marketing, tracking, and attribution.

In this episode of the Performance Marketing Spotlight, host Marshall Nyman sits down with David Lloyd, the Chief Customer Officer at Awin. After telling us a bit about his origins and professing his tumultuous but undying support for his hometown Portsmouth FC, David takes us through his journey in the performance marketing space. David shares insights from his experiences at Google, Alibaba, and his current role at Awin. He discusses the unique aspects of Awin, its global presence, and the upcoming ThinkTank event, offering a sneak peek into what attendees can expect. Join us as we delve into the world of affiliate marketing and gain valuable perspectives from David Lloyd.

Welcome to the latest episode of Performance Marketing Spotlight! In this insightful episode, our host Marshall Nyman sits down with Steven Brown, the CEO of Moonpull, to discuss the intricacies of performance marketing and the importance of tracking within the industry. Steven shares his journey into the space, sheds light on the challenges, and offers valuable insights into the future of performance marketing. Join us as we delve into the complexities of tracking and learn how Moonpull is working to streamline and enhance the relationships between publishers and advertisers. Don't miss out on this engaging discussion with a true industry expert!

In this episode of the Performance Marketing Spotlight, host Marshall Nyman interviews Hunter Capobianco, the director of business development and partnerships at CNN. Hunter shares his journey of getting started in affiliate marketing after college and his experiences at CJ Affiliate before moving to CNN. He discusses the unique offerings of CNN underscored, CNN coupons, and the challenges faced by publishers in the performance marketing industry. Hunter also gives insights into what brands and agencies should consider when introducing a product to the CNN team and shares his favorite parts of working in the performance marketing industry. Plus, he provides a glimpse into his upcoming speaking engagement at the Affiliate Summit West. Join Marshall and Hunter as they explore the world of performance marketing with a focus on content, commerce, and the power of affiliate relationships.

In Episode #14,  we dive into the world of performance marketing podcasting with consultant  and fellow affiliate marketing podcaster, Dustin Howes. In this episode, host Marshall Nyman sits down with Dustin to uncover his journey in the performance marketing space. Dustin shares his experiences starting from his background in affiliate marketing to becoming an entrepreneur and hosting the "Affiliate Nerd Out" podcast. They discuss the evolution of the industry, the challenges, and the community aspect that sets performance marketing apart. Tune in to hear Dustin's insights and learn how to connect with him to further your own knowledge and opportunities in the world of performance marketing. Just don't bring up the Ohtani signing... he's not the biggest Dodgers fan. 

In this episode, our host Marshall Nyman sits down with Tara McCommons, Vice President of Sales and Marketing at Link Connector. Tara shares her journey in the industry, starting from her initial introduction to affiliate marketing to her extensive experience working with Link Connector for close to two decades. She sheds light on Link Connector's unique approach to affiliate marketing, its niche focus, and cutting-edge technologies. Tara also shares her involvement with the Performance Marketing Association and her predictions for the future of performance marketing. Join us as we dive into the world of performance marketing with Tara McCommons.

In Episode 12 of the Performance Marketing Spotlight, we had an insightful conversation with Rob Schab, co-founder and CMO of Levanta, where he shared his journey in the performance marketing space and the launch of an innovative affiliate network for Amazon sellers. We delved into the challenges and opportunities in the performance marketing industry, especially with the integration of AI and the evolving landscape of influencer marketing. If you're eager to learn more about tapping into the potential of Amazon affiliate marketing, connect with Rob and the Levanta team.

Welcome to another exciting episode of the Performance Marketing Spotlight! In today's episode, our host Marshall Nyman sits down with Laura Holzwasser, the Director of Affiliate Marketing at Great Pet Care. Laura brings over 11 years of experience in affiliate marketing, having worked at CJ, Chewy, and now Great Pet Care. Join us as Laura shares her journey in the industry, from starting out at CJ fresh out of college to working on both the advertiser and publisher sides of the business. She also gives insights into her role at Great Pet Care, where she manages pet brands and focuses on SEO-driven content. Get ready for a lively discussion on affiliate marketing and the exciting world of pets! Stay tuned.

In our latest episode, Marshall  sits down with Coady Joy, an industry expert who has had an incredible journey in the world of performance marketing. Coady has not only experienced the ups and downs of the industry but also made significant contributions along the way. We dive deep into their time at Levi's, where they not only grew the affiliate program but also launched an impressive influencer program for Levi's Canada. Coady also opens up about their time at wpromote, as well as their current role at Impact, where they now have the incredible opportunity to teach and share their valuable lessons and mistakes made along the way.

In this episode, we have a special guest, Adam Weiss, the founder of Weiss Digital Consulting, who will be sharing his deep experience in the performance marketing space. As the former GM and SVP of the affiliate PNL at Rakuten LinkShare for over 14 years, Adam has witnessed the evolution of the industry and has a wealth of knowledge to offer. Join our host, Marshall Nyman, as they delve into Adam's journey in the digital and affiliate space, his experiences at LinkShare, and the ever-changing landscape of publishers. Get ready for an insightful and informative discussion on the past, present, and future of performance marketing.

On Episode 8 of "Performance Marketing Spotlight," we're joined by James Little. James is a seasoned publisher with extensive experience in the affiliate marketing industry. James raises important questions about validations for advertisers in the affiliate industry, especially for smaller publishers who may struggle to track confirmed sales. We also delve into the issue of fraudulent activity and the need to prevent such behavior. James sheds light on the current payment process in the industry, which can be lengthy and frustrating. As we navigate various topics, James shares his insights, challenges the marketing funnel concept, and emphasizes the continued growth of affiliate marketing.

In episode 7 of the "Performance Marketing Spotlight," Marshall interviews Jeannine Crooks, who is the Partner Acquisition and Development at AWIN Global. Jeannine has a wealth of experience in the affiliate marketing industry, spanning 24 years. Topics covered include: Staying on Top of Technology Changes, The Power of Networking at Affiliate Summits, The Future of Affiliate Marketing, and more!

In episode 6 of the Performance Marketing Spotlight Geo Yuhba, Director of Client Strategy at Paylode, joins the podcast. Geo has spent over 2 decades in the affiliate marketing space. He got his start on the network side with Commission Junction where he was for 19 years as their Network Development Director. Listen in to our discussion on the changes and evolution of the affiliate marketing industry.

In episode 5 of the Performance Marketing Spotlight, Vinod Varma joins us from Creator.co. Vinod leads Creator.co and is helping brands scale and automate influencer marketing with their all in one solution. Vinod has spent the last 10 years helping innovative brands build their GTM strategies to penetrate new markets, drive market-share, and ultimately fuel growth to become category leaders. He was responsible for growing the wearables category from $18m to $180m in Canada by launching products for FitBit, Apple, Samsung, Garmin, Sony, and more on behalf of BestBuy. Listen in as Vinod shares his insights and experience in marketing and the influencer space.

In episode 4 of the Performance Marketing Spotlight, Laura Press joins us from Impact's PXA. The PXA or Partnerships Experience Academy helps affiliate marketers "access live, instructor-led training and short courses on all aspects of affiliate and partnership management, measurement, strategy, and growth." Laura has been in the affiliate marketing space for over a decade. She got her start at Commission Junction and then served in various roles on the publisher side for SHOP.com, DealMoon, and ShopHerMedia. Listen in as she shares her insights as an industry veteran.

On Episode #3 Erin Killian-Kristyniak, VP Partnerships at Mavely, joins the podcast. Erin dives into her 15 plus years of experience in the performance marketing space. She shares how she got her start at the PepperJam network supporting agencies and how she is now at Mavely helping brands connect with influencers.

On Episode #2 Alexis Caldwell, Executive Director of Business Development and Partnerships at Forbes joins the podcast. Alexis talks about her 16 years of experience in the performance marketing space. She shares how she started with the publisher SufMyAds and what it was like to work at Rewardstyle/LTK in the early days of influencer marketing. Alexis also talks about her time at Forbes and how they are thinking about affiliate marketing there.

On Episode #1 Nancy Lee, President at MyRegistry, joins the podcast. Nancy discusses her 16 years of experience in the performance marketing space. She shares how she got her start at MyRegistry and how registries have become mainstream. Nancy also talks about how the industry has evolved and where it is headed next.