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The goal of great content is to bridge the gap between the products you have and what your clients want. That means the key to great copy is getting to know your audience.Join Shondell Varciana, founder of Varci Media, and your host Josh Ramsey as they discuss the intricacies of copywriting and how to produce convincing content that converts.You'll discover:How to identify your audience and recognize their paint pointsThe secrets to producing solution-oriented copy that stays focused on the userHow to identify and select topics for high-engagement blog contentUnderstanding where your customers are looking for solutions and being there is one of the best ways to learn about your audience and maximize availability. Learn why in this week's podcast.
Shondell Varcianna is the owner of Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients blogs into a solution provider for their customers. Connect with Shondell on LinkedIn. What You’ll Learn In This Episode Writing […]
Shondell Varcianna is the owner of Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients blogs into a solution provider for their customers. Connect with Shondell on LinkedIn. What You’ll Learn In This Episode Writing […] The post Shondell Varcianna With Varci Media appeared first on Business RadioX ®.
Sign up to the 2 Day Event: Multi-Passionate here: https://www.madisontinderllc.com/multipassionate2dayevent Welcome back to the Soulful Social Podcast! In this episode, I'm talking with Shondell Varcianna of Varci Media, a content writing company that helps financial institutions save time by writing blog posts that convert into customers. Shondell and her team work to transform their clients' blogs into a solution provider for their customers. Inside the episode we'll talk about: How Shondell began writing and what led to creating Varci Media. Her approach to blogging plus advice for new bloggers. Top strategy tips for utilizing Facebook and LinkedIn for businesses. The importance of niching down and knowing who your audience is. If you got some amazing takeaways from this episode, share it with me in a review for the show, pop that on Instagram and tag me in it! Dates to keep in mind: April 19 & 20th, 2022 - Free Virtual Party coming up Launching a surprise big project in April Next Soulful Select Retreat in Austin, Texas coming in July SIGN UP FOR THE SOULFUL SELECT RETREATS WAITLIST BELOW: www.instagram.com/soulfulselectretreats APPLY FOR THE BUSINESS BRAND EXPANSION MINI MIND BELOW: https://www.madisontinderllc.com/business-brand-expansion Connect with Shondell: Website: https://varcimedia.com/ Facebook: https://www.facebook.com/varcimedia Linkedin: https://www.linkedin.com/in/shondellvarcianna/ Connect & Work with Madison: Ways to work me: https://www.madisontinderllc.com/workwithme On Instagram at: https://www.instagram.com/madisontinder Want to build a simple, highly effective waitlist funnel? Watch my free webinar: How to Launch Profitably with a Waitlist: https://webinarkit.com/webinar/registration/60bf95d9890e860017518f70 Shop Soulful Scrunchies and use the code JUMBO for 10% off your order: https://www.shopsoulfulscrunchies.com/ Shop contract templates from my lawyer and use code SOULFUL10 for 10% off your order: https://www.coachesandcompany.com/ref/madisontinder
Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could ... Read more The post Making Connections Through Content appeared first on KazCM.
Content Intel welcomes Shondell Varcianna, CEO & Founder of Varci Media, to discuss how her business saves financial institutions time by writing content and building robust strategies that are sure to grab your audience's attention and increase engagement. Listen in for more.
In this episode, the audience will learn from Shondell some of the content marketing strategies, best practices, tips, how it works and can benefit small businesses and the title itself, targeting your niche audience.If you're looking for ways to help your business write better content that engages with your audience and increases conversions. Join us for our newest podcast episode. Joseph is joined by our special guest Shondell Varcianna, owner of Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients' blogs into a solution provider for their customers. Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.
Shondell Varcianna, CEO & Founder of Varci Media talks about What Types of Social Media Marketing should LOs do in 2022? Highlights include: go where your customers are; importance of customization; what is the art of snippets and repurposing and the magic number 750 for Blogs. Shondell has been in financial services for over 20 years with Bank of Montreal and Canada Mortgage and Housing and the last seven of those years with her own social media firm, Varci Media located in Atlanta, GA. With social media marketing gaining such prominence, you will enjoy Shondell's insights on this very timely topic.
I'm still on break, so I'm bringing back one of my favorite episodes from 2021. I had the pleasure of chatting with Varci Media founder and CEO Shondell Varcianna about her journey from working in the financial industry to serving financial institutions with her content writing services.Her story is particularly interesting because, at one point, her business served a general clientele, but she realized that the general approach was NOT working for her. So she decided to narrow her company's focus. We talk about how she came to make that decision and what it means to find your niche as a business owner.Shondell also gives practical tips for online business owners to find and listen to potential customers and clients and supercharge your process for finding content ideas. Connect with Shondell on LinkedIn: https://www.linkedin.com/in/shondellvarcianna/ Or check out her company, Varci Media: https://varcimedia.com/ References in this episode The 4-Hour Work Week by Timothy Ferriss Real Estate guru Grant Cardone More on Khalida Khalida DuBose is a business mentor specializing in sales strategy. As a previous crowdfunding coach, she supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. Now, she focuses on helping women of color who are early-stage online business owners as they navigate the entrepreneurial journey. For more information on Khalida, visit khalidadubose.com. Follow Khalida on Instagram @khalida.dubose. You can email her at khalida@blackgirlbusinessbar.com. The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone and Die Hard Productions.
It may have taken a pandemic for banks and financial institutions to finally understand and embrace the value of technology and social media. Shondell Varcianna knows this first hand. As the owner and founder of Varci Media, Shondell has successfully guided financial institutions communicate with their customers. Having worked as lender and underwriter for several banks, Shondell quickly realized that consumers do not seek financial advise from the banks where they have a relationship, and banks do not do a good job communicating with their customers outside the four walls of the branch. Meeting consumers where they are has been the key Shondell's success. As Shondell tells us, banks and financial institutions should spend less time pitching specific mortgage or financial products and more time providing useful information about buying or decorating a home through social media and blogs. This is meeting consumers where they are and results in consumers getting their financial questions answered. DISCLAIMER – No information contained in this Podcast or on this Website shall constitute financial, investment, legal and/or other professional advice and that no professional relationship of any kind is created between you and podcast host, the guests or Clark Hill PLC. You are urged to speak with your financial, investment, or legal advisors before making any investment or legal decisions.
Your ideal buyer is already having a conversation. They might even be having a conversation about your product or service. That's why it's so important to consistently churn out relevant content, so that you're right in front of them when they're ready to buy. But how do you figure out what to write about? Shondell Varcianna, CEO & Founder at Varci Media, has a fool-proof method for finding content topics worth writing about, and she shares it in this episode along with other tips and tricks for starting content production. We discuss: - Why personalized writing is so important - Creating relevant content with consistency - Handling multiple channels at once - Tips for starting content production Find more interviews like this by subscribing on Apple Podcasts, Spotify, or wherever you get podcasts. Listening on a desktop & can't see the links? Just search for Masters of Content in your favorite podcast player.
Shondell Varcianna is a resourceful and creative woman who keeps pace with the latest developments in the world of content marketing. Shondell is the CEO and founder at Varci Media. Her job consists of helping financial institutions succeed with their blog posts and all forms of content marketing. Shondell truly believes in the power of content. She suggests a holistic marketing approach to get in front of ideal customers, whether it is through Facebook Ads, PPC, or Google.In this episode of the Digital Banking Podcast, Shondell reveals valuable tips and tricks financial institutions should implement when targeting the right customer. She emphasizes the importance of personalized content, technology, and unique strategies to approach the customer, as they don't want to be seen as numbers but individuals.
Shondell Varcianna is the owner of Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients' blogs into a solution provider for their customers.Get in touch with Shondell: https://www.linkedin.com/in/shondellvarcianna/Free blog Content Checklist:https://varcimedia.com/checklist/Want us to do this for you? Email us: podcastsbyjoe@gmail.comWant to learn more? Go to: https://www.podcastsbyjoe.com/
I have the pleasure of chatting with Varci Media founder and CEO Shondell Varcianna about her journey from working in the financial industry to serving financial institutions with her content writing services. Her story is fascinating because, at one point, her business served a general clientele, but she realized that the general approach was NOT working for her. So she decided to narrow her company's focus. We talk about how she came to make that decision and what it means to really find your niche as a business owner. Shondell also gives practical tips for online business owners to find and listen to potential customers and clients and how to supercharge your process for finding content ideas. Connect with Shondell on LinkedIn: https://www.linkedin.com/in/shondellvarcianna/ Or check out her company, Varci Media: https://varcimedia.com/ References in this episode Brilliant Business Momentum 1-on-1 coaching with Khalida DuBose The 4-Hour Work Week by Timothy Ferriss Real Estate guru Grant Cardone More on Khalida Khalida DuBose is a business mentor and crowdfunding coach. She has supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. Now, she focuses on helping women of color who are early-stage online business owners as they navigate the entrepreneurial journey. For more information on Khalida, visit khalidadubose.com. Follow Khalida on Instagram @khalida.dubose. You can email her at khalida@blackgirlbusinessbar.com. The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone and Die Hard Productions.
Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience. SHOW NOTES: https://blog.kindredspeak.com/content-advice-for-financial-institutions-shondell-varcianna-ep-32 INSTAGRAM: https://www.instagram.com/iamsarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices
The pandemic has proven the value of content marketing for financial brands — it’s how you educate and empower your account holders, and how you bring a sense of empathy to the digital channel. That’s why today’s guest on the show — Shondell Varcian, CEO & Founder at Varci Media, is an expert in using content to better serve customers and she shares her secrets in this episode. We discuss: - Why content marketing allows you to meet your customers where they are. - How to tailor content to educate specific customers - Tips for learning your target audience effectively You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
WEE will welcome Shondell Varcianna as our guest today. Shondell is the owner of Varci Media, a content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients blogs into a solution provider for their customers. Connect with Shondell... Online: VarciMedia.comEmail: Shondell@VarciMedia.comLinkedIn: www.Linkedin.com/in/ShondellVarciannaComplimentary Guide: VarciMedia.com/GuideComplimentary Checklist: VarciMedia.com/Checklist Like the show? Be sure to click the “Like” button and share it to your favorite social media! Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs show? Or are you an expert in your field and would like to be considered as one of our Expert Members? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com or our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com Join the revolution! Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: www.Facebook.com/WomenEntrepreneursExtraordinaireGroup: www.Facebook.com/Groups/179750735473364Instagram: www.Instagram.com/We.Extraordinaire
WEE will welcome Shondell Varcianna as our guest today. Shondell is the owner of Varci Media, a content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients blogs into a solution provider for their customers. Connect with Shondell... Online: VarciMedia.com Email: Shondell@VarciMedia.com LinkedIn: www.Linkedin.com/in/ShondellVarcianna Complimentary Guide: VarciMedia.com/Guide Complimentary Checklist: VarciMedia.com/Checklist Like the show? Be sure to click the “Like” button and share it to your favorite social media! Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs show? Or are you an expert in your field and would like to be considered as one of our Expert Members? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com or our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com Join the revolution! Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: www.Facebook.com/WomenEntrepreneursExtraordinaire Group: www.Facebook.com/Groups/179750735473364 Instagram: www.Instagram.com/We.Extraordinaire
This episode features a special guest, Shondell Varcianna of Varci Media. It's not enough to simply create content that answers our buyers questions. As someone who is a "path of least resistance" kind of gal though, I wish I could say it was, though. That we could all just "check the box" knowing that simply "accurate" answers to questions in content would bring all the "buyer's milkshake to the yard." But it doesn't. Five or 10 years ago, maybe. But not today, when "good enough" content doesn't cut it anymore, and when it's more likely than ever that our competitors are also trying to win more revenue through the same content marketing tactics. So, how do you stand out? How do you make it so your content is not only correct and educational, it also is so engaging and memorable that your buyers will come flocking to your digital doorstep? Well, that's exactly what we talk about in this hilarious, super informative, totally candid conversation about what it really takes to create content that stands out in these, the "roaring 20s" of content marketing. Related resources How to write a blog post (+ blog post template) How to put personality into your blog posts the right way 6 topics every subject matter expert must address Trailer for The Terror
Today's episode is with Shondell Varcianna, owner of Varci Media— a content marketing agency focusing on the financial services industry. Shondell shares her overall framework and a process for how her organization approaches any new content creation project. We navigate through the distribution channels and how to create content that has an authentic voice and helps to build trust. It all starts with listening and understanding when and how to participate in community discussions. If you want to build trust remember that your customers recognize the authenticity of the content you are publishing. If you are involved in the content marketing world, you'll really enjoy what Shondell has to share in terms of understanding your target audience and tips for where to listen to your customers and how to gain insight directly from them about what they want help with. She also discusses how to turn that type of research into a substantive and educational based content marketing program. Enjoy the show with Shondell Varcianna of Varci Media. Sign up for the Newsletter at www.ContentDesignandDelivery.com
Episode 184 The struggle is real! Coming up with quality content can be challenging! Especially if you are trying to figure out exactly what your audience is looking for. Well today my friends, you are in for a treat! My friend Shondell Varcianna from Varci Media shares how to never run out of the content your audience craves. Tune in NOW! Gifts from Shondell: https://varcimedia.com/guide/ https://varcimedia.com/checklist/ Connect with Shondell on LinkedIN! Click HERE www.VarciMedia.com Important Show Links: Digital marketing doesn't have to be a bear or expensive! Groove Funnels makes it easy. You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE Try it for FREE with NO credit card needed by CLICKING HERE. Schedule social media content with ease! Try CinchShare! Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit: https://lorashipman.com/courses/ Check out Lora's Blog: https://lorashipman.com/blog/ Instagram: https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube: Click HERE Email: LoraShipman@me.com Address: 3152 Little Road, #192, Trinity, FL 34655 Some links listed above may be affiliate links and will award me a small commission. Thank you for your support!
Want to create high-quality content for your customers, but don't know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, and why you don't need to focus on the future of content—you just need to keep focusing on your customer. RESOURCES MENTIONED IN THIS EPISODE The Ultimate Guide For Getting New Customers With Content The Ultimate Blog Content Checklist Varci Media Shondell on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
A content creation journey that started in the mortgage business. Our guest today is living proof that content creation works! This episode is full of knowledge and perspective as Eric Kasimov chats with Shondell Varcianna, owner of Varci Media. Eric and Shondell discuss a content creation journey, sharing your story, writing, and transitioning from the ... Read more The post EP118 | From Mortgage Origination to Content Creation with Shondell Varcianna appeared first on KazSource.
Today's Daily Download episode features an interview with Varci Media CEO Shondell Varcianna. In this episode, Varcianna explains why content strategy is important for mortgage and real estate companies as they try to reach more consumers.During the interview, Varcianna also discusses why companies in the housing space need to “bridge the gap” when educating customers. According to her, as more consumers rely on the internet for answers to their homebuying questions, financial institutions will need to reach them online.“While working on the inside [as a mortgage originator], I found that a lot of financial institutions have a lot of information inside, but that information doesn't always make it out to the public,” Varcianna said. “For example, a lot of homebuyers will ask questions in Facebook groups and on forums online. Sometimes they get answers from people who are real estate investors or people who have bought a few properties. But they're not usually from the experts.”Varcina says this discrepancy inspired her to create Varci Media as she believes that bridging the educational gap between consumers and housing companies will lead to more sales.“The content you provide to your audience needs to speak them. So, whether that be answering questions or solving problems online, you've got to know your audience extremely well so you're able to provide content that resonates with them,” Varcianna said. “Financial institutions need to be providing the answers to the questions consumers are searching on Google or social media, and that's where good content comes in.”To listen to the rest of the interview, make sure to catch today's Daily Download episode!The Daily Download examines the most compelling articles reported from the HousingWire newsroom. Each afternoon, we provide our listeners with a deeper look into the stories coming across our newsroom that are helping Move Markets Forward. Hosted by the HW team and produced by Alcynna Lloyd.
Does your bank have a strategic content marketing strategy? In this episode, we sit down with Shondell Varcianna. She is the founder of Varci Media, a content writing company that helps financial institutions save time by writing blog posts that convert into customers. We discuss the importance of having a content strategy, how to know which social media platforms are right for your bank, and how to measure ROI on your content. The Ultimate Guide for Getting New Customers with Content: https://varcimedia.com/guide/ The Ultimate Blog Content Checklist: https://varcimedia.com/checklist/ The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of CenterState Bank and its employees. CenterState Bank, N.A. - Member FDIC
In today's episode, we discuss content marketing, best practices, tips and how it works and can benefit small businesses with Shondell Varcianna, CEO of Varci Media (http://www.varcimedia.com)