ClearBrand Academy Podcast

In this episode, Mario Lanzarotti shares his journey as an entrepreneur, shedding light on the misconceptions of freedom, the power of human connection, and the mental barriers of stress and suffering.Alongside Alexander, they explore themes of alignment with purpose, the importance of rest, and the courage to face your inner darkness. They discuss the struggle for consistency, the fear of mediocrity, and how true growth stems from self-acceptance and wholeness, not scarcity.Mario also emphasizes empathy in parenting, surrendering to a higher power, and finding clarity in business by embracing one's fears and emotions.You can learn more about Mario here:Website: https://www.mariolanzarotti.com/YouTube: @mariolanzarottiLinkedIn: https://www.linkedin.com/in/lanzarottimario/X: https://x.com/M_LanzarottiTimestampsIntro - 00:00 Journey to Entrepreneurship - 01:50The Truth About Entrepreneurship — 09:07Understanding Stress & Suffering — 15:30Balancing Mindset & Stress — 29:19Facing Inner Darkness — 33:28Embracing Your Shadow — 36:54Mastering Consistency — 37:26Identity & Self-Acceptance — 43:14Acceptance vs. Evolution — 51:49Empathy in Parenting — 01:05:55Clarity in Business — 01:09:23GOD as CEO — 01:16:00Goals That Drive Success — 01:20:52Final Thoughts— 01:24:07ClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Mitch Slater is a dynamic force in the business world, blending a sharp business mind with creative flair that elevates every project he touches. He spent 35 years as a financial advisor and decades working in TV, including working with Larry King and Howard Stern.He's also a social media mastermind and has had clients including Gary Vaynerchuck and Dan Swift, who started Sales Navigator at LinkedIn then launched a global training empire. Mitch has spent his life rubbing shoulders with incredibly high performers and he shares what he's learned in this conversation.In this conversation, he dives into the power of LinkedIn for personal branding, engagement, and relationship-building. He shares practical strategies for standing out on the platform, including the use of video and consistent interaction. Mitch also explores the traits of high performers, the value of curiosity and humility, and the importance of staying honest and human in an increasingly digital world.Connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitchslater/Listen to Mitch's podcast on Spotify: https://open.spotify.com/show/5RRYy7WN2jaHuqA9LcRXXzListen to Mitch's podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/financially-speaking-with-mitch-slater/id1623422893See Mitch's YouTube videos (especially if you love Bruce Springsteen): https://www.youtube.com/@mitchslater191/videosTimestamps0:00 Intro: Mitch Slater1:18 Using LinkedIn for Growth2:30 LinkedIn Engagement Tips14:29 Power of Personal Branding16:49 ROR: Return on Relationships20:47 Curiosity & Listening26:24 Moments That Matter31:33 Traits of Top Performers37:02 Lessons from Failure46:56 Leading Through Hard Times52:08 Staying Human in Tech58:41 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers. Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer. He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results.Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/Timestamps0:00 Intro1:41 The Three Act Structure3:25 Act One: Setup (Promise)8:55 Act Two: Action (Progress)14:27 Act Three: Resolution (Payoff)19:48 Applying Storytelling to Business33:30 Storytelling Website Examples39:49 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan. Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales.Andrew also shares his insights on:✅ Building trust with new audiences✅ Making the most of your budget✅ How AI is changing the way companies operateIf you're looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast.Learn more about Andrew and Digital Reach here:https://digitalreachagency.com/Timestamps0:00 Introduction4:20 Going To Market9:46 Data In Marketing12:51 Tracking16:10 Attribution21:56 AI In Marketing29:38 Building A Pipeline36:25 Budget42:37 Managing Pipelines58:05 Trust In Business1:06:06 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Building a StoryBrand 2.0 is out... but is it actually an improvement? In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework. You'll learn:⚖️ The biggest differences between 1.0 and 2.0⏳ The one part of 2.0 that is actually worth your time

In this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively.Ryan discusses how leadership and smart sales strategies drive business growth—but only if they're built on trust and clear intent. Tune in to learn how to remove friction, build a stronger business, and lead with purpose.Get Facebook Ads from Ryan here: https://www.ryanchute.com/Learn more about Ryan's work with Wizard Of Ads here:https://www.wizardofads.contractors/Follow Ryan on social media:X - https://x.com/wizardryanchuteInstagram - https://www.instagram.com/wizardryanchute/Facebook - https://www.facebook.com/wizardryanchute/YouTube - https://www.youtube.com/@wizardryanchuteTime Stamps00:00 Introduction07:10 Becoming A Leader15:07 Compliance Vs. Inspiration21:15 Finding Motivation24:40 On Sales & Negotiation41:20 Mindset & Mission Statements52:40 Categories Of Leadership57:10 On Being Trustworthy1:08:49 The Wizard Of Ads1:17:40 The Importance Of Marketing1:21:24 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality."Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/Other ResourcesHow Brands Grow by Byron Sharp Lemon: How The Advertising Brain Turns Sour by Orlando WoodTimestamps00:00 Intro05:00 Tracking Before Privacy Mattered12:17 Privacy's Impact On Ads13:40 Why iPhone Users Are "Ghosts"17:01 Do Clicks Really Matter?21:45 Tracking Tips25:27 The Problem With Attribution33:21 Understanding Past Results37:03 Incrementality39:36 Finding Opportunities46:27 Testing Strategies55:58 Uncertainty In Attribution1:00:01 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia. Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia. Timestamps00:00 Introduction 03:09 Why Edit Wikipedia?12:45 How PR And Wikipedia Intersect15:46 How To Earn An Article On Wikipedia19:18 Examples22:17 Does News Coverage Matter?30:09 Why It's Difficult To Get An Article34:40 Mistakes In PR And Marketing39:55 Funding The Wikipedia Foundation43:12 Making Content Changes51:25 Wikipedia Vs. AI54:46 Brand Representation Tips01:03:30 What Is Wikidata?01:07:42 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate.Timestamps0:00 What Are Laws Of Marketing?4:47 Build Memories15:36 Maximize Availability22:31 Reach The Market48:04 Test & ValidateClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Scott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business. From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability.Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth. You can learn more about Scott's software development company here: https://mossrock.com/Resources MentionedGetting Things Done by David AllenThe Checklist Manifesto by Atul GawandeTimestamps0:00 Introduction7:05 Self Development And Curiosity9:40 Learning: A Lifelong Journey13:04 Faith In Business16:36 Navigating Challenges And Opportunities22:37 The Hiring Process32:42 Balancing Risk Vs. Growth42:17 Coaching And Mentorship48:26 Setting Goals56:38 Why Checklists Are Awesome1:04:36 Understanding Growth1:10:05 Client Relationships1:18:31 Building Financial Resilience1:23:45 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Brandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google's first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI's role in SEO.Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way.Learn more about Brandon and SEO Optimizers (and claim your free gift) here: https://seooptimizers.com/gift/Timestamps00:00 Introduction 04:18 Marketing Strategy Overview06:01 What is SEO and Why It Matters07:17 SEO Rankings: Key Metrics08:24 How to Rank on Google + AI's Role11:08 Content Length for Landing Pages & Blogs12:30 Recommended SEO Tool: Surfer SEO13:39 SEO Tools vs. Google17:53 AI's Impact on SEO22:53 Adapting to Google Algorithm Changes29:04 Backlink Strategy at SEO Optimizers33:11 Backlinks: What to  Avoid40:40 Taking Google's statements with a grain of salt43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO50:05  Blog Update Frequency51:06 Internal Linking for Blogs53:53 Good Anchor Text in SEO56:07 Using Link Whisper for SEO57:42 Backlink Outreach Strategies1:08:04 Offering Value for Backlinks1:10:25 Other Ways to Improve Rankings1:14:09 SEO as a Long-Term Strategy1:15:35 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Rob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated.Learn more about WonderCow here: https://wondercow.com/Timestamps00:00 Intro01:21 Seven Generations Of Dairy Farming12:12 How To Be A Good Family Man With A Business21:55 What Is Colostrum?32:00 Launching A Colostrum Brand49:58 How To Build Resilience57:02 Faith & Gratitude1:01:56 Fitness Makes Life Better1:06:24 Making Time For What Matters1:09:13 Lessons In Leadership1:14:18 Quotes Rob Collects1:18:40 Where To Find WonderCow (And Why It's So Good)ClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth. He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneurship and personal development, Eric delivers.Learn more about GO2 Delivery here: https://go2delivery.com/Timestamps00:00 Intro02:08 Eric's Entrepreneurial Journey04:13 Finding Freedom06:20 Milestones of Success09:58 How Leadership Changes Beyond a Million13:22 Expanding Business Horizons17:25 Keys To Growth20:01 Finding The Right Niche27:08 Gaining Momentum 33:45 Marriage, Time, And Entrepreneurship35:32 Practical Cash Flow40:01 Business Metrics43:43 Identifying The Need For Change49:12 Personality Profiles In Business59:30 Hire People Better Than You1:03:45 Mistakes Are Gifts1:10:44 New Hires And Expectations1:12:18 Overcoming Long-Term Barriers1:16:16 Align Purpose And Passion1:28:29 Balancing Work And Family Life1:37:25 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead.Learn more about her companies here: lawyerist.com and affinityconsulting.comTimestamps00:00 Highlight and Intro01:51 Stephanie Everett's Journey to Lawyerist04:58 Transitioning to Ownership and Leadership09:41 Merging Companies16:53 Coaching at Scale: A New Approach23:32 Building a Healthy Owner Mindset33:36 Defining a Clear Vision for Your Business44:32 The Importance of Team Values50:46 How To Find Great Employees54:32 Attracting and Retaining Ideal Clients1:05:17 How To Get Off Hourly Billing1:09:47 Implementing The Right Systems and Technology1:19:10 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/Timestamps00:00 Introduction and Background03:08 Implementing Supply Chain Management Strategies07:59 Buying the Business19:03 Navigating the Challenges of COVID-1926:20 Dealing with Rising Construction Costs29:27 Honoring Contracts, Even When It's Hard37:44 The Mindset of a Business Owner44:26 Taking Care of Employees and Building Trust50:59 Transitioning from Survival Mode to Growth Mode53:17 Buying Out a Co-Owner55:02 Using Story to Build Better Processes58:55 Creating a Positive Work Environment01:03:59 Systematizing Processes for Efficiency01:07:24 Putting Customers FirstClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.We discuss trademarks, branding, and what a trademark does and doesn't protect.Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/Timestamps00:00 Introductions1:35 Trademarks And Branding7:04 Trademark Protection And Enforcement10:48 The Risks Of Choosing A Bad Trademark16:18 Could Elon Musk Register A Trademark For X?19:19 The Jack Daniels Case23:35 Trademarks, Free Speech, And Parodies30:35 Trademarks And Business Value38:49 The Process Of Trademark Registration46:45 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/ClearBrand Social & WebsiteX (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoWebsite: https://clearbrand.com/Newsletter: https://clearbrand.com/subscribe/Timestamps00:00 Introduction02:04 Selling Is Not Telling... Selling Is Helping04:45 A Marriage Story: Sales And Marketing06:05 Markets Vs. Sales: Understand Your Customers08:14 What's Your Customer's Pain?11:19 The 333 Rule17:10 ROI Recapture22:30 Dark Social25:57 The 4 C's38:04 Final Thoughts

Full post here: https://bit.ly/3YNJEf8Tired of pouring your heart and soul into a podcast that doesn't seem to gain traction?Having a quirky host and interesting conversations are great starting points. But there's more to the recipe for long-term success.In this interview, Alex Sanfilippo, founder of PodMatch, shares the keys to starting and growing a successful podcast. You'll understand...How to form relationships with other hosts (and leverage them for new opportunities)How to gain momentum and attract niche audiences with laser-focused contentHow to stay organized, systematize the recording process, and publish new episodes fastAttract more listeners and podcast smarter, not harder, with these top tips for efficiency and success.Check out Alex's tools for podcasters here: https://podpros.com/winChapters:0:00 - Intro4:30 - Networking In Podcasting7:36 - Why Podcast?10:25 - Importance Of Organization12:45 - Who Are Business Podcasts For?16:54 - The Importance Of Commitment22:05 - Is Your Podcast Growing?23:27 - Setting (And Keeping) Commitments31:04 - The Podcasting Industry35:03 - The Future Of Podcasting38:45 - Taking The Digital Landscape

Full post here: https://bit.ly/3mePlFEStruggling to keep up with the fast-changing marketing landscape?Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries.Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand:What agile marketing is and why it's right for your businessWhat agile marketing systems look like in practice (and why they're so useful)Why agile marketers are more prepared for future success than marketers using other methodsListen now to discover how agile marketing increases flexibility, speed, and effectiveness to get you better marketing results.Connect with Andrew Burrows on LinkedIn today: https://www.linkedin.com/in/andrewjburrows/

Full post here: https://bit.ly/41f9efHWriting not resonating with your audience?Discover incredible tips for copy that sells and start connecting with customers on a deeper level.In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn:How to identify audience pain points and use them to create language for copy that really convertsHow to use emotion to sell to your audience (without being manipulative or sounding like a door-to-door salesman)Strategies for testing which copy connects with your audience the bestEmotional copy helps you form deep, memorable connections that engage with readers on a personal level. Understanding your audience's needs and emotions is key to writing copy that converts.Chapters:0:00 - Intro6:30 - The Value Of Testing10:00 - The Relationship Between Emotion & Data13:21 - Avoiding Deception In Copy15:40 - How To Create A Call To Action21:15 - How To Leverage Relationships Through Copy (For More Conversions)25:00 - Connecting With Analytical Minds Through Emotion27:50 - The Future Of Emotional Copywriting31:20 - How To Optimize Copy39:15 - The Writing & Conversion Process51:55 - Final Thoughts

Full post here: https://bit.ly/3I9FTf9You're putting out great content week after week, so why has your podcast stopped growing?It's because producing quality content is only part of the recipe for success.The biggest podcasters know that how you promote your show is just as important as what's in each episode.Transform your podcast game and learn a proven formula for success in this interview with Adrian Moreno. You'll understand…How to pitch yourself effectively and get more appearances on other podcastsHow to determine which guests will help you grow your own show the mostHow to use your podcast to build business relationships that attract new opportunitiesDiscover the missing ingredient to success in today's episode and maximize your podcast growth with the complete recipe for success.Join Adrian's mailing list here: http://www.thepowerpitch.co/guideChapters:Intro - 0:00Who Should Be Podcasting? - 14:20How Do You Choose A Podcast To Target? - 19:38What Do You Get From Podcasts? - 26:10How To Pitch Podcasts & Shows - 35:30Tips For Getting On Other Podcasts - 38:00Final Thoughts - 45:40

Full post here: https://bit.ly/3lg0TYFEver feel like you're working too hard and wasting time completing the same tasks over and over?Systematizing your business processes is one of the quickest ways to make life easier (and business better).Learn how to build systems and frameworks that work for you by saving time, energy, and effort in this interview with Pete Mohr. You'll understand:How frameworks help businesses provide a consistent experience to every customerHow to use systems to reduce time spent finding, hiring, and training new employeesHow systematizing business processes lets you scale fast (without overwhelming your team)A successful business operates like a well-oiled machine, and reliable systems are the gears that keep things moving smoothly. In this episode, discover the keys to creating systems that help you grow faster, grind less, and make more money.Learn more about taking your business to the next level with Pete here:https://mybusinessreport.com/assessmentChapters:Intro - 0:00Frameworks - 7:30“The 5 P's To Freedom” - 12:40Importance Of The Process - 19:05Loom As A Systems Tool - 22:37Importance Of People - 26:54Can Systems Change People? - 30:42Can Systems Increase Motivation? - 33:25Can Systems Make You More Money? - 37:35Final Thoughts - 41:20

Full post here: https://bit.ly/3YhfelNThe marketing landscape is changing as easy-to-use AI tools like ChatGPT come into play. Creating a single piece of great content once took hours, but now takes just minutes.It has lots of marketers wondering: Are these tools going to replace us? What's going to happen to our industry?But AI isn't a threat to the marketing industry. It's a massive advantage.Learn how AI software lets you do more while getting better results for clients in this interview with David Forman. You'll discover…How you can use AI chat software to quickly create rich, engaging content from scratch to generate more leads onlineHow to work with AI to improve and optimize your existing marketing contentTips for generating effective code, copy, and imagery with AI software (that you can actually publish)Companies that embrace AI today prepare themselves for success tomorrow. Learn how to integrate the power of new AI programs into your current workflow and see a difference in your results right away.Learn more about what David and his team are doing at ClarityCreative here

Full post here: https://bit.ly/3kNra04To be remembered, your message needs to connect with your audience — and stick out from the crowd.But how can you stay creative AND stand out when so many other companies are marketing using the exact same tactics you are?Learn how to identify creative messaging opportunities and use them to enhance your marketing for more sales in this interview with Jake Rosenberg of Krete. You'll understand…How to use feedback from customers to shape your marketing messagesHow to capitalize on creative opportunities that get more people to recognize your brandHow to choose the creative message that best fits your business approachWhen your message connects with people on an emotional level, they're more likely to remember you, meaning they're more likely to purchase.Find out how you can use creativity in your marketing to make lasting impressions and get more sales in this podcast episode.Learn more about Jake's company, Krete, here.Chapters:1. Intro - 0:002. How To Appeal With Creative Messaging - 4:253. Choosing A Message - 11:204. The Price Of Hiring Talent - 20:175. Using Video To Tell A Story - 23:556. Using SMS For Creative Marketing - 26:227. Final Thoughts - 36:50

Full episode here: https://bit.ly/3XHtjsKIf you're making choices without hard facts to back them up, you're not seeing the whole picture.That's why every successful company makes data-driven decisions to improve performance.Learn how collecting the right data helps boosts efficiency and maximize value for clients in this interview with Anthony Coppedge. You'll understand…Which data points to collect and how to use them to adapt to changes in your industryHow to use information to make decisions that improve internal efficiencyHow to use data to track improvement in different areas over timeSmart business owners know there's always room for improvement. Discover how collecting data can help your company maximize internal efficiency and results in this week's podcast episode.Connect with Anthony Coppedge on LinkedIn here.Chapters:Intro - 0:00The Value Of Good Data - 11:22An Example - 13:30Two Reasons People Want Your Product - 20:27Using Data To Adapt To Change - 22:50How To Implement - 30:20How To Track Improvement - 35:05The Importance Of Gathering Internal Feedback - 38:25The Changing Landscape Of Data Usage - 40:30Final Thoughts - 50:55

You know your offer is packed with value. But how can you leverage that value to win over new customers?It's simple. You need to give customers incentives to buy your product that they can't refuse.Learn to choose and use incentives that attract new customers and get you sales in this week's podcast with Marco Torres. You'll discover:Different incentives you can use to instantly boost the value of your offerHow to leverage incentives to get more positive reviews on social mediaHow to choose specific incentives based on industry and audienceWhen customers decide to purchase, value is the name of the game. Here's how to boost value and make more money using clever incentives.Full post here: https://bit.ly/3D7PNLiCheck out Marco's podcast here: https://marketingboost.com/podcastChapters:1) Intro - 0:002) What Is Incentive-Based Marketing? - 6:253) Choosing An Incentive For Your Business - 19:074) Incentivizing Through Social Media - 25:105) Final Thoughts - 36:30

Full Post Here: https://bit.ly/3ZOdwdmThe average person sees hundreds of videos on their social media feed every day.If you can't catch their attention in 3 seconds or less, they've probably already scrolled to the next post.Discover the keys to creating video content that stands out with Josh Ramsey and Kevin Palmieri in today's podcast episode. You'll learn:The biggest mistake most business owners make when trying to attract a followingHow to be memorable to people who find your business for the first timeHow to create unforgettable interactions that get you more leadsIn business, attention is just as valuable as money. More attention brings more leads, which brings more business.Join Next Level University here: https://www.nextleveluniverse.com/Chapters:Into - 0:00Messaging & Cash Flow - 6:05Most People's Biggest Mistake - 11:15Growth Strategies - 13:36Quantifying Growth - 16:50How To Connect W/ People - 20:20Future Of Marketing - 24:39How To Be Memorable - 26:58Leveraging The Process - 28:00Why Use Video? - 30:20Staying Authentic - 32:28How To Scale - 35:49Final Thoughts - 39:30

You set your prices based on what you think is fair. But do they really reflect all of the experience you bring to the table?Most business owners offer much more value than they realize, while charging less money than they should.Join Josh Ramsey and Ann Carden in this podcast episode to learn how to use your existing skills and strengths to charge higher prices and attract bigger clients.You'll discover:Why many entrepreneurs don't realize they should be setting higher pricesHow to identify your business strengths (and leverage them for more money)Where to find bigger clients (and how to actually connect with them)This week, learn to set objective prices that earn the money you really deserve.Full Post Here: https://bit.ly/3INJtfIGet Ann Carden's book here: https://www.amazon.com/EXPERT-YOU-Lucrative-Impactful-Consulting-ebook/dp/B0836DSMLLChapters:1. Intro - 0:392. The Revenue Model - 3:303. Pricing Structure - 4:274. Identifying Your Potential For Success - 7:055. The Importance of The Audience - 8:556. Assessing Your Market Value - 10:537. Transforming Your Business - 17:528. Payment Systems - 24:009. Being Resilient - 27:2710. Setting Prices - 35:3711. Does Value Have A Ceiling? - 39:2712. Leveraging LinkedIn - 42:3413. Final Thoughts - 55:13

Nobody likes paying a bunch for traffic if it doesn't lead to sales.It's great that your website gets clicks, but not if those clicks don't provide a high ROI.What you need is to close more deals.Join Josh Ramsey and Jack Christensen in this podcast episode and discover how to set your sales team up for success.You'll learn:The importance of starting with a great sales team when you have a low marketing budgetHow to encourage competition AND cooperation between sales reps (so your team gets even better with time)How you and your sales team can leverage your offer as a sales-boosting toolThis week, learn the techniques you need to get more sales without increasing your ad budget.Full episode here: https://bit.ly/3iurksEChapters:Intro - 0:00 - 6:073 Key Factors To Success - 6:07-6:49What's Your Biggest Client Magnet? - 6:50 - 9:19Approaching Sales - 9:20 - 12:54Importance Of The Offer - 12:55 - 15:40Organizing Your Sales Team - 15:41 - 21:05Encouraging Competition And Cooperation - 21:06 - 22:16Lead Generation - 22:17 - 24:06Preferred CRMs - 22:41 - 24:06Final Thoughts - 24:07 - 27:21

You can't grow your business if people don't know who you are. Using social media the right way boosts your credibility, increases exposure, and creates confidence in your business. But how can you grow your following on YouTube and LinkedIn if you're showing up late to the game?Join Josh Ramsey and Brenden Kumarasamy, founder of MasterTalk, to learn how to turn your LinkedIn profile or YouTube channel into a lead-generating machine.In this episode of the podcast you'll discover:How often you should post so that you aren't annoying (and losing) followersHow to choose which content to post, so that you make the best first impressions and a positive social impactHow to reward engagement and stay top-of-mind with followers (even the most casual ones)This week, learn how to post on LinkedIn and YouTube like a pro to increase your credibility, and get more leads.Watch the full episode here: https://bit.ly/3VoH0uG

Isn't it frustrating when you know you have a great idea, but no matter how hard you try to share it, nobody will hear you out? And in the business world, when people don't listen, they don't buy.It doesn't mean your idea needs to change, but it does mean the conversation needs to be approached from a different angle.Learn how to capture your listener's attention and create a positive impression they'll never forget with Josh Ramsey and Dr. Danny Brassell. In this in-depth conversation they discuss how to use written and spoken story to captivate the mind. Here's what you'll learn in this episode: How to use story in public speaking to create a real emotional connection so prospects trust you instantly and buy morePersuasive strategies you can use to attract support from others (without coming off like a used car salesman) A 3-part formula to reliably hook your listeners in 5 minutes or less (and keep them listening until you're finished)In this week's episode, learn to use story in a way that makes people listen and take action so you get better marketing results.Watch The Full Episode Here: https://bit.ly/3v7tJw2 

Is your e-commerce product not selling as much as it should?  You know it will help people, but they're just not buying. That feeling gets old fast.Find out what's happening and how you can fix it in today's expert interview with Kurian Tharakan, a Shopify marketing specialist.Here's what you'll learn in this episode:- How to take an investigative approach to marketing that helps you figure out what works and what doesn't (so you can be confident you're doing what works) How to separate the roles of marketing and sales so that team members can get better results (better results = more sales, more customers helped, and more smiles on your face)How to use every aspect of your offer to stand out and increase conversions (people need what you sell — every “conversion” is a life you helped change for the better)Discover Shopify-focused e-commerce tips that help you attract more leads and sales. Imagine waking up every morning and seeing $$$ Shopify account. View the full episode here: https://bit.ly/3FJ1Lvf

Every great company should be able to point to its own work as an example of excellence.In this episode, Alexander Toth and Josh Ramsey continue their discussion about the factors that shape the culture at ClearBrand. You'll discover:The rest of ClearBrand's core valuesThe research that shapes and informs our perspectiveHow ClearBrand defines, tracks, and measures results for clientsTeams who want the best results have to be willing to compete with their past work if they want to raise the bar of excellence every time they complete a project. Company values are a useful tool for tracking continuous improvement and progress toward your goals. Learn how ClearBrand uses them to create an environment that enables our team to help our clients succeed in this podcast episode.Watch the full episode here: https://bit.ly/3HvBxit

If you want to attract great talent, you have to establish excellent company culture.In this episode, Alexander Toth and Josh Ramsey discuss research on company culture, how we created ClearBrand's, and why it's important to be deliberate when crafting a mission statement and values. You'll learn about:What companies gain by curating their values over timeHow clear company values can help leaders make or break hiring decisionsClearBrand's Core Values and why they were chosenWhen employees quit, they aren't giving up on the job. What's really happening is that they're firing their bosses. Learn what goes into creating an environment that employees are excited to be a part of in this week's podcast.View the full post here: https://bit.ly/3iIJ43e 

Big, strong, successful companies all have one thing in common: a capable leader.But what are the qualities that makes a leader great?Do you have to “crack the whip” to get results from your team, or are there better paths to success?Being a leader and an entrepreneur requires walking a fine line between opposing forces.This week, Alexander Toth reveals some of the keys to running any company effectively. You'll learn about:The cost of entry to get started in the entrepreneurial spaceWhy it's ok to alter and redefine your company's missionHow to set clear goals and decide where your company should focus its effortsDo you think you have what it takes to become a great leader? Find out in the latest episode of our podcast.

Inbound sales is a fantastic way to get more revenue. But you need a good sales process to close deals!Increasing revenue doesn't end with your marketing, it ends with your sales team. In this podcast, Alexander and Josh discuss the pros and cons of inbound sales. And how to do it well.

If you're only focusing on how you market your products and services, you're ignoring the most important question: why are you marketing them in the first place? Join Alexander Toth as he walks you through the three phases you need to implement to develop a clear brand strategy that engages leads and drives conversions in any industry. You'll understand:Why your company should never stop building memories, increasing availability, and maximizing reach The truth about how frequently people see ads before they make a purchaseHow to ask the right questions and optimize your long-term strategyThe most impactful marketing campaigns are those that build momentum over time. Learn how memory, availability, and reach can help you build momentum in this podcast episode.

The goal of great content is to bridge the gap between the products you have and what your clients want. That means the key to great copy is getting to know your audience.Join Shondell Varciana, founder of Varci Media, and your host Josh Ramsey as they discuss the intricacies of copywriting and how to produce convincing content that converts.You'll discover:How to identify your audience and recognize their paint pointsThe secrets to producing solution-oriented copy that stays focused on the userHow to identify and select topics for high-engagement blog contentUnderstanding where your customers are looking for solutions and being there is one of the best ways to learn about your audience and maximize availability. Learn why in this week's podcast.

If you want your company to grow, you need to reach the market. But what does “reaching the market” really mean?Examine the answer with Alexander Toth and Josh Ramsey in this week's podcast as they look beyond how to market products and services and examine why we use specific techniques in the first place. In this episode you'll learn…The difference between targeting users vs. targeting usesWhy marketing to a “niche” audience isn't the most effective way to find leadsHow to make a lasting impression that gets your company noticedIt's impossible to improve how things are done without understanding why we do them in the first place. Learn to ask the right questions and start seeing better results right away.

Managing a project can be frustrating, stressful, and confusing. There's so much project managers have to do, and the time it takes to do everything adds up fast.But with the right prep and planning, you can get more done in less time.In this week's podcast, join Alexander Toth and Josh Ramsey to discover the keys to managing projects effectively. You'll learn…The difference between internal/external roles for project managersHow your project manager's style influences your brand's identityWhy project managers shouldn't take over responsibilities for other rolesMaximize efficiency so that you can start optimizing your own marketing systems and see superior results today.

It's simple. Customers are a limited resource. They won't just fall in your lap, and everybody wants them. That's part of why your marketing strategy is your most valuable tool. If you can't market creatively, you can't grow your market share.Join Alexander Toth and Josh Ramsey as they revisit the fundamentals and define what marketing really is. You'll understand…Why so many companies have unrealistic expectations for their marketing departmentsWhy it can be difficult to quantify marketing resultsHow to identify whether your marketing strategy really worksIf you aren't getting in front of customers, someone else is. Learn what marketing really means and why it matters in this week's podcast episode.

95% of customers don't intend to buy today. So how can you get their attention and convert them to paying customers?Join Alexander Toth and Josh Ramsey to learn why building memories is fundamental to extending reach and attracting those who aren't planning to buy right this minute. You'll understand the answers to questions such as…How does advertising really work and what's the point?What's the difference between advertising that works and advertising that doesn't?Who should you be targeting?Making sure leads are aware of your company and what you have to offer is a great way to give yourself a competitive edge against other businesses. Discover how your company can access a bigger audience than ever before in our latest podcast episode.

So many companies focus on WHAT to do for their marketing, that they lose sight of WHY they're doing it.Join Alexander Toth and Josh Ramsey as they explain availability in marketing and why it's such an important factor for scaling companies. You'll learn:How to maximize brand exposure by increasing availabilityThe difference between availability and reachHow to use SEO to boost your brand's availabilityKnowing where customers go when they're looking for your product or service is key to increasing your brand's availability. Discover how your company can show up when and where people need you in our latest podcast episode.

Thinking about starting a marketing agency? Be careful. Without guidance, new agencies struggle to gain footing in the industry.Knowing this, you already have a leg-up in the marketing game. But you'll need a stronger advantage if you really want to be successful.In this podcast episode, Alexander Toth gives you 10 concrete steps to starting a successful marketing agency. You'll learn…Why “focusing on your niche” isn't the effective strategy everyone thinks it is.Techniques to minimize stress as you start your own company.How to turn every company in the world into potential customers.How to scale quickly – even with a small team.Start the agency of your dreams and become the best in the industry with these 10 tested steps for achieving success.

You want to find bigger clients. Most entrepreneurs do. Bigger clients mean bigger sales, and bigger sales means faster growth for your company, right?At first glance, the idea is attractive and the logic seems sound. But take a closer look and it all falls apart.In this podcast episode, Alexander Toth takes a critical stance against the idea that finding bigger clients is the best way to scale quickly. You'll learn:Why no company should rely on a small number of large clients to drive growthHow to grow consistently and scale fast without relying on bigger companiesAbout the “Pareto Principal” and whether it really applies to salesLearn the secrets you need to scale your company quickly and consistently in the latest episode of our podcast.

If I can just differentiate myself, I can change the world.It's a thought we've all had when starting a company, and it's easy to understand why: in our heads, we see this strategy as a shortcut to success.It sounds great in principle, but does differentiation really make a difference in your company's long-term growth?This week, Alexander Toth dispels the myths behind the idea of differentiation. You'll learn about:Why well-known experts shouldn't be emphasizing the importance of differentiationThe shortcomings of differentiation as a strategy for growthHow big brands find success without true differentiationIf differentiation isn't the driving factor behind sales, what is? Find out in the latest episode of our podcast.Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk

Most of us wouldn't say it aloud. But if we're being honest with ourselves about paying for marketing, many of us want results cheap and fast. “Marketing Gurus” will tell you that it's easy, that you can achieve viral marketing success today. But is it true?In this podcast episode, Alexander Toth dives into the data around marketing techniques that drive growth – both long term and short term. You'll learn…What realistic results can you expect to see from your marketing techniques?How fast can you see results from SEO?Why do marketing gurus push so many companies to try viral marketing?Can you really go viral on social media?Spending money on marketing and not seeing results is infuriating. But bigger investments net bigger returns. No matter the size of your company's resources, here's how to make the most of both your time and your marketing budget to get the results you desire at the pace you choose.

What's the most important part of a customer's relationship with your company? Most marketing experts will tell you “trust.” But is it true?In this week's episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You'll learn:What is mental real estate?How can your company occupy more of it?How do the biggest companies use mental real estate to their advantage?Does differentiation really get you more sales?If your goal is to maximize your company's share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customer's motivation.Show notes:"How Brands Grow Part 2" by Byron Sharp -> https://amzn.to/3AXO2zN

Struggling to build customer loyalty? You might be approaching the issue from the wrong perspective.In this week's episode, R. Alexander Toth talks about what customer loyalty really means. You'll discover:How much you can truly influence customer loyaltyThe relationship between loyalty and market shareHow to increase perceived customer loyaltyWhat more loyalty for you means for your competitorsUnderstanding the meaning and impact of customer loyalty can play a pivotal role in shaping your marketing strategy. Learning about it will ensure you're not leaving revenue on the table.Show notes:"How Brands Grow" by Byron Sharp -> https://amzn.to/3KbWZbw

Webinars make great marketing tools with effective planning and implementation.In this podcast episode, ClearBrand CEO R. Alexander Toth reveals why. Tune in to find out:How to improve webinar attendance and engagementWhen (not) to charge webinar entry feesHow to prepare for all possible tech issuesWhy webinars have become the new seminarsWebinars that don't receive proper planning won't get you more leads. They just waste time and resources. Learn how to get the most out of every webinar in this week's podcast.

We hear the term "A/B testing" thrown around all the time in the marketing world, but why all the fuss? In this podcast episode, R. Alexander Toth reveals the versatility of A/B testing for marketing. You'll learn:Why A/B testing for marketing is essentialWhere A/B testing is most effectiveFree tools for A/B testingHow frequently to use A/B testing for marketingRegular optimization is critical for convincing leads to interact with your content. A/B testing is a fantastic tool for determining which content fuels engagement most.