Wise Content Creates Wealth

Today's guest is *Erin Miller,* COO of Galileo Tech Media. She is an experienced and highly successful digital marketing professional with more than 20-years’ experience in strategic search engine optimization (SEO), content marketing, inbound marketing, and influencer marketing. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/4t-Sm92xPz/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his tool of the week, Fireflies.com that is a voice assistant for meetings, that transcribes and records the online call that one takes, such as over zoom. Joseph explains that he uses the program for his webinars and for the podcast, and he uses the content recorded by the program to create new content to advertise and promote the webinars and podcasts. Joseph introduces his guest for this week, Erin Miller the COO of Galileo Tech Media. Erin discusses her journey through her career to get to where she is today as a chief operating office. She explains how she worked at a nonprofit out of college, and that's when she realized she loved managing efficiency, which is what her career encapsulates currently, optimizing efficiency. Erin discusses her journey through moving from South Carolina to Washington D.C. and how her experience there has been an asset to her, but she needed a more flexible lifestyle for her career, which is why she returned to the south and found Galileo Tech Media. ‍ *Segment 2* Erin discusses her time working at Ziplist, in which she was responsible for the onboarding process there, deciding what needed to be done internally and outsourced externally. The two discuss the skills that Erin learned and polished there, and how building a relationship of trust between Ziplist and the food bloggers they worked with was the most important aspect of the job. Erin explains the techniques she used to be able to build relationships with the over 900 food bloggers that Ziplist worked with, by being attentive while listening to the concerns the creators had was vital in creating these relationships. Joseph and Erin discuss how best to make use of the limited data she had access to at Ziplist to best cater to what the food bloggers wanted out of Ziplist. After working with Ziplist, Erin continued to work with the same parent company, and her work quickly became influencer marketing compared to what it was previously. *Segment 3* Joseph and Erin discuss how to maintain one to one relationships with clients and the audience while operating brands with a large online presence and outreach. In Erin’s experience food bloggers are a tight knit community, which helped them reach out to the influencers to see who would be interested in certain programs and products. Joseph discusses the necessity of having good data on the audience, as well as the influencers and brands to best decide who would be the best fit for certain projects. The two discuss freelancers, and how relationships between them and the clients, can exponentially improve the quality of the content created if that relationship between the two is a good relationship. Erin also brings up the point that if a brand is very clear on who their audience is and what their goals are, they will be a great leader for content creators, allowing the creators to create more high quality content that fits the exact ideas that the brand wants. Joseph and Erin discuss Erin’s time at Galileo Tech Media, and how she worked with Marriott and helped increase the scale of the content provided to Marriott, furthering the trust between Marriot and Galileo Tech Media. *Segment 4* Joseph and Erin discuss the process that Erin created that allowed for Galileo Tech Media to create around 4,000 pieces of content a month. By creating a pipeline, with having a team for each section of the creation of a piece of content, more content was able to be created quickly. She explains that predictability is key in creating a large scale amount of content for clients, but through the process she created the teams were able to keep up with large amounts of content that needed to be created. The two discuss the various aspects of the culture at Galileo Tech Media, specifically how the business knows how to be family friendly to their employees, as well as other priorities that employees have. Joseph and Erin also discuss the importance of being clear with consultants and explain when the high volume and low volume times are, so the consultants can best sort their priorities. They also discuss how instead of paying them hourly, they pay them by volume, such as by the keyword to insensitize the consultants in their work.

Today's guest on Wise Content Creates Wealth Podcast is *Brennan White -* he is the Co-Founder and CEO at *Cortex* (Techstars Boston 2020). Through Cortex he continues the mission of helping improve consumers’ lives and helping companies use data to improve their creative processes. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/4kU6EzZBgz/ ) *.* Show Notes ---------- *Segment 1* Joseph explains the new resources that Google are offering now to help with video SEO, the topic of today's episode. Within the resources, Google explains the four things that they take into account when ranking videos through SEO, with a new focus on structural data, the metadata behind a piece of video content. Joseph introduces the guest of today’s episode, Brennan White, the CEO and Co-Founder of Cortex. Brennan explains his journey to where he is today at Cortex, about how he is a creative person, and how he originally was a music composition major, and how he then started working at tech startups, where he realized that most people didn't realize how to probably make use of social media for digital marketing. He realized that he could have created better content for lower price than his superiors at the tech startups, so he did and went on to start his own business. The two discuss Brennan’s pivot to making use of AI in creating content, as a way to create a higher quantity of high quality content. Cortex makes use of machine learning to get a better understanding of what one’s audience wants, including niche creative details. ‍ *Segment 2* Joseph and Brannen discuss how branding content has changed over the past decade, specifically through the need of exponentially increasing quantity of content, for every new avenue of technology and social media that is created. Brannen discusses how several brands have made use of online and online video content, and gained an entire audience that other larger brands were not reaching, allowing them to thrive and succeed compared to other more well known large brands. Brennan explains how many companies in the present day are trying to succeed in the branding environment of the new day, and how many new brands are thriving where older brands are struggling to make the leap to digital marketing and branding. The two discuss what sets the brands who are succeeding with their online branding from the rest of the brands who are not quite as successful. Brennan specifically discusses how these successful brands respect their audience, and have a good grasp on what their audience wants and what they want to see. Joseph and Brennan discuss AB testing, and how it is still an industry standard, even though it is not the most efficient strategy in online branding. *Segment 3* The two discuss the process of creating visual content, and how if after one already invests in visual content without having data on what one’s audience wants, all the time, money and effort went into creating that visual content has gone to waste. This visual data, the kind that Cortex specializes in, is vital when deciding what kind of visual content your company wants to invest in for branding. Joseph and Brannen also discuss how many people are now treating visual content through the same perspective of AB testing, which like AB testing disrespects the audience, as it bombs the consumer with a large amount of repetitive content. Brennan brings up the importance of personalizing content based on what one learns that the audience already wants, not what they want after viewing a multitude of versions of the same content. The two also discuss what kinds of content are found to be the most successful among audiences, and Brennan discusses how this is affected by how easily it is to change aspects of certain types of content. The two also discuss how cookies are being phased out, and what this says for the future of digital marketing and branding. *Segment 4* Joseph and Brennan discuss how in 2020 Cortex sponsored a study in ROI, which provided unexpected takeaways. One of these takeaways is that 76% of CMOS are already using or planning to use AI in marketing for their business, with an average of eleven separate projects related to AI being implemented. The two also discuss a speech Brennan had made on how SEO and content creation teams should work together to make the content, as visual content and SEO are sisters to each other and go hand in hand. Brennan discusses Cortex, its current state and its future ventures.

Today's guest on Wise Content Creates Wealth is J *essica Nowak* - Director of Strategic Accounts at BrightEdge technologies. She leads the Strategic Accounts team that oversees over 200 Channel partners offering Enterprise SEO and Content Marketing services. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/4bJjj8uZPM/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his guest Jessica Nowak, the director of Strategic Accounts at BrightEdge technologies, which Joseph makes use of in his own company. Joseph brings up the new breakthrough in ranking in Google, and how now Google doesn’t just rank the actual content of the page, but different passages within the page as well. This change allows for searches to become more holistic, and allow for users to get web pages that better specifically match their search as their top rank. Joseph explains how to best set up one’s webpage to benefit off of this change in search engine optimization, and endorses the use of schema to better change one’s content for Google ranking. Joseph and Jessica discuss Jessica’s background in search engine optimization, and how she didn’t originally plan to go into search engine optimization, but rather happened into it. Jessica explained how she was first hired by BrightEdge, and her journey while working there, and how her role has changed from then to the present day. Joseph and Jessica discuss the environment of search engine optimization in 2014, and how BrightEdge’s decisions related to SEO helped in keeping SEO “hip” in the modern day. Jessica explains what BrightEdge is and what work it does. ‍ *Segment 2* Jessica explains how search data is the voice of the customer, and how search is the largest marketing channel, and search traffic makes up over fifty percent of web traffic. She continues to explain the importance of search data, and how the more visibility around search data, allows her and BrightEdge to better create content to create more quality clicks for their customers. Jessica brings up the example of face masks, and how the intent of face masks have changed greatly over the course of 2020, as at the beginning of the year searches related to face masks focused around the beauty industry, while at the end of the year searches related to face masks focused around ppe. The two discuss new technologies that were developed by BridgeEdge that help their customer better cater and polish their content for their web presence. Joseph and Jessica discuss the organization of the content, specifically topic clusters. *Segment 3* Joseph and Jessica discuss content automation, specifically through the product BrightEdge Autopilot developed by BrightEdge, and the difficulty of trying to automate content without different issues coming up. Jessica discusses internal linking, and how it is cumbersome to large sites and it is not as effective from a SEO perspective, but through BrightEdge Autopilot automates this, and eliminates the links that bring down the sites rank, and instead finds and distributes better links for the site. With the cleaning up of internal linking, it creates more non branding visibility in a short amount of time, a process that could take months manually, but through Autopilot visibility results could be found within ninety days. Jessica discusses load time for photos and videos, and how through enhancing the mobile aspects of the webpage, which creates a shorter load time for photos and videos, which helps the page through the mobile algorithm ranking system. The two discuss the uplift that Autopilot can provide, and what variables contribute to a meaningful uplift to a site. Jessica explains the term “low hanging fruit” in terms of search engine optimization, and that is related to content that is “below the fold”. *Segment 4* Joseph and Jessica discuss Market Insights, a new product created by Bright Edge that addresses the specific problem of marketing planning cycles, that leverages search data to figure out what motivates consumer decisions. Jessica describes it as a search data BI tool, to help understand new opportunities as they emerge, as well as shifts in marketing demand, to best help decide how best to use a marketing budget. The two discuss future predictions for marketing content trends, specifically for digital marketing. Jessica explains how through leveraging search data, one’s content can be relevant to who they’re marketing to, as well as engaging.

Our guest for today's Wise Content Creates Wealth live podcast is *Dr. Dave Popple* - He is a Corporate Psychologist and President of the Psynet Group. Dr. Popple built Psybil, an assessment platform that measures cognitive skills; drives, and motivations; leadership skills; influencing skills; de-railers, and team fit. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/43xXbG7lDK/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his topic of this week, overcoming obstacles, as well as his guest, Dr. Dave Popple, a corporate psychologist and President Psynet Group. Joseph explains how he often struggles with the obstacle of creating ideas for content, and how Statista, a website that has data statistics of over 80,000 topics, has helped him overcome this obstacle. Dave explains how his mindset is through the behaviors of people, and how people think allows him to help others overcome obstacles in decision making, specifically Joseph, who has a SEO focused thinking process. Joseph and Dave discuss RISPA, a format that Dave has come up with for a decision making process which stands for, rejection, indifferent, skeptical, procrastinate, and attention. Dave goes into the process of how he came up with RISPA, and how these five hoops are always the five obstacles in creating content, selling products, and many other situations. *Segment 2* Joseph and Dave discuss likeability, and how likeability ultimately affects whether or not you will be able to go through the five RISPA hoops, as well as how easily a message is communicated. Dave explains how if you sent out your message with a little bit of counter culture within it, it will likely increase the likeability of you to better get your message communicated to pass through the first hoop of RISPA, and have customers not reject you. They also discuss AI software, and how this software is able to determine likability, specifically joyfulness in content. The two also discuss the Barnum effect, and how this affects marketing, and can benefit you and your product, and to help you figure out your customers interests, similar to how horoscopes are vague to apply to everyone. Dave also explains how he is cautious using the combination of the Barnum effect with AI software, as these are incredibly powerful, and if someone who does not have firm ethics make use of these can cause devastation. *Segment 3* Joseph and Dave discuss nudging theory, which is when one goes shopping at the grocery store, the high profit items are eye level, while the low profit items are near the ground. Dave gives an example of nudging on his television show, it has a segment where the team picks who will get fired from the company, and as there was a voting tie between the mother of the head of the company and another employee on whether or not they will be one of the three people who might get fired. Dave had the ballot redone to break the tie, and put the mother higher up on the ballots, and the person who she was tied with at the bottom of the ballot, resulting in seven people changing their vote from the other employee to the mother. The two discuss the balance between likeability and credibility, and how to successfully interest people, a balance is necessary because if either likeability or credibility hold too much power, that interaction will not be as successful. *Segment 4* Joseph and Dave discuss how best to use RISPA to create content, and how it is important to think of RISPA because many people who create content tend to skip overcoming rejection and indifference, ignoring the emotional aspect of marketing. Dave explains that the piece of content that has the biggest impact on his life, The Failure of Nerve, that overcame all of RISPA for him, and helped him change his life for the better. Dave explains Psynet Group, and what they do. The two also discuss the software Sybil software, which is the backbone behind Psynet.

Today's guest is *Brandon L. Young* - a Senior Consultant of *Psynet Group* , an Organizational Psychologist, he is an Assessment Scientist and Researcher, and also a ProMES Facilitator. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3WDWSVIwgM/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his guest, Brandon Young, a senior consultant of Psynet Group, and tells a story about buying a Rolex watch to introduce his theme of the episode, trust. He explains how many people in digital marketing do not take the time to build a relationship on trust with clients, as they tend to only focus on presenting their product to you. Joseph brings up the E.A.T. technique related to search engine optimization (SEO), which stands for expertise, authority, and trust. While the E. and A. help one’s product rank higher through SEO, the product can not rank at all without trust. Joseph also brings up the trustworthiness of one’s website, gives examples of how to make one's site trustworthy and how if one’s website is not trustworthy, they will not be able to get as many sales and clients. Joseph discusses the need to not only make your platform trustworthy, but you have to make your content trustworthy as well, as well as giving tips for how to make your content trustworthy. *Segment 2* Joseph and Brandon discuss an article that Brandon wrote recently about trust in the United States, and they discuss the state of trust that is currently in the United States. Brandon discusses a study that was recently released that interviews people about trust across varying institutions in twenty-eight different countries, with businesses receiving only 54% of people having trust in businesses. The two also discuss trust between employers and employees, how that trust is implemented throughout the Covid-19 pandemic throughout businesses. Brandon also explains how as recently as May of 2020, American’s trust in the United States government has plummeted. Joseph and Brandon discuss how trust in a CEO relates to trust in an organization, and how the CEO’s reputation affects someone’s trust in the organization as a whole. Brandon discusses how trust is very localized, and people are often put more trust in their own employers and businesses, rather than outside businesses and other institutes such as government and media. The two explain how trust is important to organizations. *Segment 3* Brandon explains the trust equation his company implements when working with clients who are working with him to vet the trustworthiness of job candidates. He explains how this equation works for both entry level positions, as well as managerial and higher positions. The two discuss trust in the company, not only through the business model, but also through the culture of the company, and without trust in both, the company will not be as successful as it can be. Joseph and Brandon discuss how E.A.T. and Brandon’s trust equation overlap and also contrast. Brandon gives out advice from a behavioral perspective to how to best earn trust through marketing. *Segment 4* Joseph and Brandon discuss the different ways a company or organization can attempt to earn back trust after losing trust in a big way. Brandon explains how before trust can be effectively restored, a company or organization must publicly admit their fault in the event that caused the loss of trust. Brandon brings up the examples of Nike in relation to protests exposing their use of child labor in the 1990s, and in more recent years Chipotle in relation to the outbreak of E. coli, and how both companies publicly stated that their are guilty of the accusations put against them, and how they then rebuilt trust in themselves. Joseph introduces his helpful tool of the day, Link Research Tools.com, that shows which websites link to your website, and helps you detox these bad links that link to your website.

Our guest this week is *Mike Grehan* - CMO & Managing Director at Acronym, SEO pioneer, author, world-traveler, and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT0x26_IRqvaKE_IXetTClZkdhRjw1MABTOUMKYRQqTVx8apP7Ihy7aGslLPxYRWadMPhWa5J3Op8qbwM5KGf5IOXu7S9-m6WhMIe7yxXjxMf8kJa5N4xeZqjLYOM7zkB7uv6Czm0A&u=http%3A%2F%2FSearchEngineWatch.com%2F%3Ffbclid%3DIwAR24rjJ6UuO7Xg1L5TaCjitUSjRagG9lWeQy_shoMr0pCVHRYjNdNStiKIA ) and ClickZ.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT11Enynh1TtN9G_0EGXeH-L-NS2GXW1Js1oYGyYfdM1MZBrZkt55gomlh6kqzGrmHr59X_fVGycFGtF6EDX1iRK8iehMyF_H94vRRv4I0z58mrHhZPrIxFbbeR3-t9f4fe-CVHRYg&u=http%3A%2F%2FClickZ.com%2F%3Ffbclid%3DIwAR060BLn2i8llBI0xS2azl6aFWHLF6ws1paw_TU1SrB1aRd_Zc5vgDQWlSk ) , and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3LXm2EDljG/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his guest, Mike Grehan, a CEO and digital marketing expert, they discuss Mike’s former career in the entertainment industry as a DJ, and how he transitioned to digital marketing. Mike explains how content is the most important aspect of any business, especially in the entertainment industry, as business’s customers come back for the content, not the ads and coding of the website. Joseph and Mike discuss the wise content strategy of publishing books, as well as Mike’s journey of writing his own book about Search Engine Optimization (SEO). They also discuss the importance of learning how Google operates, and if one figures out how Google operates, they can best use Google to promote their business and their products. Mike also explains how the book has affected his professional life, and how it launched him into prominence in the SEO industry and community. *Segment 2* Mike explains the difference between information retrieval and data retrieval, how information retrieval is finding out about things, and data retrieval is finding the exact specific thing you’re looking for. Joseph and Mike discuss the differences between structured and unstructured data, and how the content you create is unstructured data, and you can implement this content with structured data. Mike explains how the academic field of information retrieval has been around for a long time, even when search engines and SEOs first came around. They also discuss on page optimization, and how with Google updates, this strategy is no longer viable, and now creators have to focus more on the content and optimizing that content in terms of an SEO perspective. The two discuss the E.A.T., experience, authority, and trust, as an SEO strategy, and Mike explains how E.A.T. is important when implementing unstructured data. Experience focuses on knowing your audience and catering to them, Authority focuses on earning credibility for you and your website, and Trust focuses on end user data. *Segment 3* Joseph and Mike discuss the best ways for people to use structured data on their website, which is an extra signal to Google to let them know what your content is about. Mike suggests Scheama.org as a resource to learn how to properly use and implement structured data on your website. The two also discuss more in depth what structured data is, and how best to make use of structure data to your benefit. Mike explains how if one gets the E.A.T. aspect of unstructured data correct, then Google will reward you with structured data, which leads to more engagement, which leads to more structured data polish for your website for Google. They discuss the importance of creating experiences with the content, and the future of the jobs of SEO specialists are that they now need to become content experience analysts. *Segment 4* Mike discusses how he would explain what SEO to a CEO who doesn’t know what SEO is, even though in the modern day most CEOs and CMOs do know the basics of SEO, but don’t understand the value of SEO. Mike also explains how many larger businesses were not prepared for the push for ecommerce due to the Covid-19 pandemic, which lead to more CEOs now understanding the value of SEO for their business. Also how Google has become very good at training the industry to do what Google wants them to. Joseph and Mike discuss the manuscripts that Mike has written for his upcoming books, and how people can connect to Mike with any questions. Joseph brings up BrightEdge as a resource for optimizing and polishing one’s wise content.

This week, we welcome our guest *Joey Kilrain* , an award winning designer, entrepreneur, artist, and professor will discuss Customer Experience and Wise Content Strategy. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3Epf2gBP-A/ ) *.* Show Notes ---------- *Segment 1* Joseph discusses memorable tourism experiences, and how it relates back to Wise Content. He retells the time of when he went to Portugal with his now wife, and how because one of the local restaurants left a vivid impression on him, that he now seeks out similar experiences whenever he travels. Joseph plays a clip from the kind of music that was played in the restaurant he went to. Joseph explained through his research from working with travel agencies with his company he has learned that memorable experiences is the goal of most tourism. Through the use of Search Engine Optimization (SEO) one can figure out what people are searching for in terms of experiences when traveling, and that travel agencies and local tourism areas can use those common search terms to gather more audience for their online content. Joseph introduces his guest Joey Kilrain, a renown entrepreneur, designer, artist and professor. Joey explains what his company, DED Company LLC, does, as well as his past experience with the rise of the internet. *Segment 2* Joey explains customer touch points, which are typically before, during, and after an experience. That the before touchpoints are putting messages out there about your content, and seeing what sticks. An example of these before touchpoints is reading the reviews on the product, to see what changes are necessary to improve the product, and inform on your design. Joey also explains the importance of creating accessible products that are ADA compliant, and if given the choice, it is a more effective decision to choose the design choice that is more accessible rather than aesthetically pleasing to yourself and not ADA compliant. The two discuss customer movements, and how even though most customers are sequestered to their homes because of the Covid-19 pandemic, their online movements are happening more than ever before. *Segment 3* Joseph and Joey explains certain design choices that benefit your product, including the size of the letters on a page. Joey debunks different design myths in relation to product marketing, including that designing is only for new products, and that creatives are the only ones who would be successful in designing. The two discuss how to create Wise Content that is long lasting and will produce a return for a long time. Joey explains the difference between a design and a content based perspective, and how through a design perspective one must also take into account whether or not the content will be written in several languages, and how the different characters of those languages interact with the same design space that hosts english characters. But, these design decisions are also influenced by the content perspective, such as the number of characters are used for a headline. Joey explains several of the resources that have helped him and his clients throughout the design marketing process, including himself and Smashing magazine. *Segment 4* Joey explains how one of the most important lessons that he has learned throughout his life is that asking for help is not a shameful thing, but actually beneficial to him and his growth as a creative. Joseph continues off of Joey’s point explaining that most Wise Content only benefits from the use of outside sources from one’s self, and that asking for help is beneficial to your Wise Content. Joseph introduces SEO Writing Assistant, a tool that is helpful in creating Wise Content, and will help one be able to check the SEO potential of the written content one is creating. Along with this SEO Writing Assistant can also check for accidental plagiarism, as well as the accessibility of the text, and has a free trial that anyone can make use of.

Our special guest is *Keith Reynolds* , founder & CEO of Publi.io ( http://publi.io/ ) LLC. He helps clients imagine, plan, and produce digital media and marketing solutions. We are going to talk about Content Strategy ROI. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3tFcpKS0jc/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces a tool from Google, Search Console, and how it is incredibly helpful with checking data for one’s website in relation to search engine optimization (SEO). Joseph introduces his guest, Keith Reynolds, the founder and CEO of Publio.io LLC, that works with producing digital media as well as marketing solutions. Keith explains how he;s been involved with Stanford Innovation Week, and throughout the Covid-19 pandemic, he has been able to interview many people through Stanford Innovation Week on how they innovate during the pandemic. The two discuss when they had first met, and how their in person networking strategies have been translating well digitally. Keith explains his past in working with IBM and Apple, and the similarities and differences between the two, in both culture and the responsibilities of his position in those organizations. *Segment 2* Keith retells his time teaching himself wordpress, where afterwards he was blogging for a start up in the early 2010s, which led to him being asked to testify before the United States congress. Keith explains why he was called before congress in relation to the start up, and his written testimonies were submitted to congress, which displays the prominence of wise content, because of his blog Keith now cemented credibility from congress to all new possible clients. Joseph and Keith discuss Keith’s work with Kodak, and how Keith was able to create a branded content hub through a digital magazine that, while not created with an SEO perspective, does well SEO wise. The two discuss another content hub Keith had worked on, and Keith explains the nuances between the soft and hard launch of the content hub. *Segment 3* Joseph and Keith discuss Keith’s book Content Culture , as well as Keith’s journey through publishing the book. Keith explains the return on investment (ROI) techniques that he writes about in his book, and how one can create a blog, or another piece of digital content and successfully brand it to effectively benefit from ROI techniques. The two discuss different ROI models, and how content is not an expensive, but rather an investment one can expect returns from. Joseph and Keith also discuss the importance of finding a name for one’s media that is different from a blog, that can get an audience hooked and engaged in the content. Keith also explains the necessity of a team, even if one is a solo entrepreneur, even if it is small scale, as it will be more beneficial in the future. *Segment 4* Joseph and Keith discuss in depth Keith’s go to ROI model, which is in a spreadsheet format and focuses on investment, as any content can not be highly successful without any kind of investment. Keith discusses his philanthropic pursuits, specifically with Stanford Innovation Week, and the unique environment of Stanford, CT. He also explains how he was able to plan events for Stanford Innovation Week during the Covid-19 pandemic through both online events, and a drive through in person event.

On this week's show with Special Guest Kevin Lee, we'll be talking about SEO and Content Marketing Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3kkzKUpqSH/ ) *.* Show Notes ---------- *Segment 1* Joseph explains how Benjamin Franklin was one of the first people who used content creation through the Poor Richard’s Almanac in the 18th century, and introduces his guest Kevin Lee, who works on technological solutions to marketing problems. Kevin explains his passion for advertising and his journey to his current position today. Joseph and Kevin discuss Kevin’s experience with coding and how even though he is not a classically trained computer scientist, he is literate enough in code to lead a team of coders through their projects. Kevin also explains his experience in pushing the boundaries of the current technology, and how being a geek is extremely helpful in pushing the boundaries of technology. Joseph and Kevin discuss search engine optimization (SEO) marketing, and the jump from straight SEO to content based SEO. Kevin explains through his experience content is not a one use product for digital marketing, but rather something that should be continually repurposed. Joseph and Kevin discuss how currently, storytelling is another necessity in content creation, and to create successful wise content, there needs to be a balance between SEO and storytelling. *Segment 2* Joseph and Kevin discuss Kevin’s belief that branded content follows the soap opera model, and that branded content comes in many flavors. Kevin explains how pre-rolled branded content is also found in public radio and public television, allowing for the audience to learn quickly who the sponsor is. Kevin also explains that branded content is becoming incredibly popular for digital marketing because of ad blockers online, and branded content through the use of content creators are unskippable advertisements. Joseph and Kevin discuss how services and brands that are typically boring to the general population, using the example of insurance, by putting a focus on storytelling through advertisements the audience is more engaged. The two also discuss the SEO perspective of branded content, and how to best use SEO when creating branded content, to increase the success of the content. That there needs to be a balance between SEO and branded content to create incredibly successful wise content. *Segment 3* Joseph and Kevin discuss how to best use SEO for digital marketing with the launch of a new business, even though it might have some drawbacks without experience, businesses are more successful after making use of digital marketing through SEO. Kevin explains the relationship between PR and SEO, and a brand needs to be careful with who they associate themselves with, so that they are confident with the image of their brand, as there is such a thing as bad PR. Joseph and Kevin discuss how most brands undervalue SEO, and how often they see failure because of the lack of investment they put in SEO. Kevin explains how if a business doesn’t match their competitors in their investments in SEO, their competitors will catch up and pass them. The two discuss the importance of a holistic view of content creation, and with this mindset towards content creation, one can successfully create wise content. *Segment 4* Joseph and Kevin discuss schema’s future in 2021 and whether or not schema will be the tie breaker for many of the brands that make use of SEO for digital marketing through search engine ranking. Kevin discusses cause marketing content, for the use of donations to non-profit organizations. That if he was able to get the right domains, and be able to get celebrities and other prominent figures to donate content he would be able to donate ad revenue to non-profits. Joseph and Kevin discuss current non-profit project Goodbuzz.org, implementing this model he devised through content co-creation.

On this week's show we will be discussing how does cleverly manipulating your content in Amazon product pages produce enhanced your product sales with my special guest, Luke Tierney. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3b1i9MYq0i/ ) *.* Show Notes ---------- *Segment 1* Joseph gives an explanation behind what Wise Content is, as well as giving a short background on the Amazon company, and its growth since its inception. He introduces his guest Luke Tierney, head of ECO D2C and entrepreneur and expert in remote marketing. Luke Tierney explains the meaning behind the name ECO D2C, and how he first interacted with Amazon, which inspired him to create ECO D2C. Joseph and Luke discuss how Luke decided to work with Amazon, that ECO D2C wants to be most effective for their clients, and Amazon has brought the best results by far to help these small brands grow larger. Luke retells his first Amazon marketing campaign, and the changes of the marketing landscape as digital marketing has become more prominent in recent years. *Segment 2* Joseph and Luke discuss what lies in the future for Amazon after the Covid-19 pandemic subsides. Luke explains how Amazon is a version of Yelp for brands, and products of that brand, that Amazon is currently the number one website for product research in America, both online and offline in brick and mortar establishments. Luke explains how brands of all sizes, Amazon will be beneficial to them within their budget. Joseph and Luke discuss how Amazon should be used as a second site to sell a brand’s products, while also having their own website to also sell their products, as using only one avenue to sell their products is a liability. The two discuss Amazon’s affiliates program, and what kind of business can benefit from participating in the affiliate program. Luke explains several ways that a brand can benefit from using Amazon, and the importance of controlling and managing your brand, specifically in managing reseller issues. *Segment 3* Luke describes the unique opportunities that people can use to benefit from by using Amazon to sell their products. Amazon has different data points that are not found elsewhere, including searching through search engine optimization (SEO) how competitors are using keyword search, and what keywords are users searching for by mass, as well as what keywords are getting purchases for competitors. Joseph brings up the example of searching for a bladeless desk fan, and how certain products that would fit his need for a fan, as listed farther down than other products because it was listed for the use of a coffee table rather than a desk. Luke explains how to effectively market that product would be to optimize and tweak the listing for both desk and coffee table. Joseph and Luke discuss what is the best way to optimize a product through SEO to be successful on Amazon. *Segment 4* Joseph and Luke discuss which aspects of a product page on Amazon are the most important for SEO, specifically the title of the product and the images of the product. Luke also describes a plus content on Amazon, which is where a brand proves they have a trademark to Amazon, in which opens up several avenues and other aspects that other sellers, such as resellers do not have access to. Luke explains how to not completely refresh products on Amazon, because it triggers a reindexing process by Amazon, which could put your product back to zero on ranking for certain keywords. While it is wise to revisit certain aspects of a product on Amazon, unless there is certain data justifying it, or there is a complete refresh of a brand, it is not wise to completely refresh a product. Joseph and Luke discuss Luke’s brand, and how clients can reach him.

We will be talking to *Chris Boggs* , founder of *Web Traffic Advisories* and former president of the Search Engine Marketing Professionals Organization. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/31KIWu2DyY/ ) *.* ** *Show Notes* *Segment 1* Joseph discusses the history behind utilizing content for marketing, specifically how an American inventor in the 19th century revolutionized marketing, through including assembly instructions on his harvester products, and publishing his own magazine. That, because he marketed through the customer’s viewpoint, rather than the creator’s, that allowed him to create wise content decades before digital marketing was created. Joseph introduces his guest, Chris Boggs, founder of Web Traffic Advisories. Chris explains his background in Search Engine Optimization (SEO), and how the content behind website links is the core behind SEO. Joseph and Chris discuss how Chris approaches content creation for marketing through a SEO perspective, and the importance of accessibility of content. *Segment 2* Joseph and Chris discuss the growth of SEO over the years, and how certain content dominates content rankings through SEO. Chris explains the importance of starting as early as you can to start research and learn the best techniques of benefitting from SEO if you want your content to be successful through the use of SEO. Joseph and Chris discuss pull marketing through SEO, as well as how Chris would define “Wise Content Creates Wealth”, saying that wealth is the most important word in the phrase, that someone must define what wealth is for themselves. Christ explains how Best Buy successfully creates Wise Content, that is both accessible and understandable. *Segment 3* Joseph and Chris discuss the importance of creating a webpage that has value for the users as well as value for SEO, as if too much focus is put on one or the other topic, the webpage would not be as successful if the focus was balanced. They also discuss reviews, and how user created content affects SEO. The two discuss how the most important aspect of content is user engagement, and that without a large amount of user engagement on a site, the site can not compete against other sites in the modern day. They also discuss the necessity of mobile accessible content, as well as what kinds of content and content strategies that are not successful through the use of SEO. *Segment 4* Joseph and Chris discuss the importance of understanding both your audience and your competitors to understand what kind of content suits your purposes best, and the kinds of tools you can use to learn what your audience wants and what your competitors are doing. Chris explains his practice, and how he helps clients with their advertising campaigns, specifically with SEO and SEO keywords.

*Jerry Ashton* co-founded non-profit *RIP Medical Debt* espousing ideals from Occupy Wall Street to retire medical debt. We will hear a wise content story on how that non-profit soared after John Oliver retired $15 million in debt on his HBO show. RIP Medical Debt now is a $50M non-profit and has retired over $3B in debt. We will learn how he leveraged a signature content event to build his success. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/2ULniOggAw/ ) *.* *Show Notes* *Segment 1* In the premiere of Wise Content Creates Wealth host Joseph McElroy introduces both himself and his guest, Jerry Ashton, co-founder of the non-profit RIP Medical Debt. Joseph explains “Wise Content”, a term that he coined that means a piece of content or content process that launches careers, builds financial wealth and much more. Joseph goes into examples of Wise Content, including the film Reefer Madness being repurposed by New Line Cinema, and the use of Twitter to make a mother’s day promotion for a website go viral. Jerry goes into his history relating to Wise Content. *Segment 2* Jerry explains the benefit of failing forward, that it's necessary to gain experience and wisdom in one’s field. Jerry also begins to explain his non-profit charity RIP Medical Debt , and how similar to how New Line Cinema repurposed Reefer Madness , Jerry adapted the ideals from Occupy Wallstreet to create RIP Medical Debt. Jerry explains how he believes that you should grow where you are planted, and that you can use where you are now to benefit you in business. How because of his prior experience in debt collecting, he was able to create a successful debt forgiveness organization. *Segment 3* Joseph and Jerry discuss the seeds that grow into viral opportunities that are Wise Content. Jerry explains the process of writing his book, and how because it was a mix of both content and cause, the book was able to successfully create a piece of Wise Content that spread the education on the topic. The two also explain the necessity of touching upon emotional connection with the intended audience for the content, as well as having the message of your content being important to the audience to be successful Wise Content. *Segment 4* Jerry explains a viral event that occurred on the John Oliver Show, and how that led to the dramatic growth of RIP Medical Debt , and the aftermath following the growth. Jerry then explains his process of spreading the message of RIP Medical Debt through finding and contacting people who have made a social impact by changing their minds on Medical Debt to interview them, to help spread the message behind RIP Medical Debt and reach more people who would need convincing on the subject. Joseph discusses his company, as well as explains his techniques behind creating Wise Content.

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Sophia Solanki is an entrepreneur and content marketer with 16+ years of experience in building great products and businesses for the content and digital marketing industry. The products she has built using cutting-edge artificial intelligence, big data analytics, and NLP technologies. She is currently on her journey to build Narrato to be the 'Github for Content teams' - the platform to bring all content creation and collaboration to a single place.‍Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

In today's episode, you will find out the secret to crafting content that will perform better on any platform, to scale your business faster in an increasingly competitive marketplace. Joseph is joined by our special guest Alexander De Ridder, Co-founder, CTO, and Creator of the world's first AI-powered content performance editor, INK.Where most people see problems, Alexander De Ridder sees potential. From startups to Fortune 100 businesses, he has designed dozens of technologies, ranging from artificial intelligence to application development and marketing technology. Joseph and Alexander will discuss how to communicate with purpose. Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1First, Ridder talks about how he learned to code and provided a funny story on hacking windows. Ridder then goes into his love for the web as a development platform and his interest in how and why humans make decisions. Ridders finishes up by telling his path into SEO.Segment 2In the second segment, Ridder talks about co-creating an SEO agency. Then, he finished how he got into AI coding. He also provides details on the creation of INK, and the problem INK is solving. Lastly, we learn where the future of content marketing is going.Segment 3For the third segment, Ridder goes into the uniqueness of INK; a one-of-a-kind patented emotional AI that increases your rankings. It gives content for anyone anywhere. It is based on the future of search with trust and engagement.Segment 4Ridders speaks on where INK is going in the last segment since it is already ahead of the market with cutting-edge technology. It provides a way to get a constant massive click-through rate. Its goal is to lead the language movement.

In today's episode, you will learn that when it comes to marketing your business for Search Engines, it's important to consider the best course of action. Joseph is joined by our special guest Hussein Ebied, CEO and Founder of Sunnyside Digital, a performance marketing agency that leverages Content and User Experience to supercharge Search Marketing for their clients. Hussein has over 15 years of agency experience working with some of the top digital agencies across America including 360i, PACIFIC, Galileo Tech Media, and Acronym Media. These experiences have given him a first-hand look at some of the biggest challenges and opportunities facing a wide host of industries, from travel and accommodation to eCommerce and B2B. He's led SEO and Content strategy for several fortune 500 companies, including the likes of Expedia, Travelocity, Eddie Bauer, CarRentals.com, Mint, and Jacuzzi. He will discuss the best handoff from SEO Strategist to Copywriter.Don't miss this informative episode!Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1This episode may make you wealthy. We went inside the mind of people who had to market millions of dollars. We start with the tools Hussein Ebied had that helped him in his career. Spoiler, Ebied used effortless tricks that we all can start using today! After that, we discover the easy foundations of what we need to succeed in this segment.Segment 2In this segment, Ebied provides the ultimate techniques in marketing that he uses to increase trust and sales. In addition, Ebied provides the lucrative mindset to have when dealing with marketing. Lastly, Ebied details what it is like to work for enormous fortune 500 companies vs. smaller businesses.Segment 3For the third segment, Ebied further breaks down his favorite secret technique that he uses for marketing. Ebied explains the benefits of this technique and how it helps drive sales up. This technique also converts prospects to paying customers. You do not want to miss this segment as it can help you quickly start your career!Segment 4The last conversation revolves around machine writers vs. human writers as they benefit each other. Next, Ebied speaks on the importance of structured data, which can create thousands of content overnight. Lastly, how to connect to anybody through reading by telling exciting stories that drive prospects to clients.

The vast majority of marketing tools enable marketers to do what they think they should do. None of the tools show a marketer what actions they should take that are best aligned and most relevant to their target market.Listen live as we discuss the marketing challenges faced by many businesses today and the tools you can use to drive qualified leads that maximize the potential of your business forward.In today's episode, Joseph is joined by our special guest Christopher Day, Co-Founder and CEO of DemandJump. He is a serial entrepreneur having founded 9 companies, all in different verticals, with exits to companies including Comcast, Time Warner, Motorola, and National Water & Power. Through these experiences, Christopher discovered that marketing is the least served department in the organization with access to tools that truly help them know exactly how to drive the business forward by maximizing qualified traffic, that drives leads and converts to revenue.  Christopher is passionate about solving this massive pain point for marketers so that they can be strategic contributors inside every company. The foundation of all things marketing is content.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Video by Going Here.Show NotesSegment 1Joseph McElroy from Wise Content Creates Wealth is joined by Christopher Day, co-founder and CEO of DemandJump who has founded 9 companies from the North of Minneapolis. Christopher says that the last two companies are growing in several matters such as Technologies, Cost of living, etc. Nowadays, they are producing a School of Technology developing the same path they used to work with. Joseph talks about where Christopher has developed his career. He explains that after ⅘ years at school he started working in different places like a hospital, an airport and a stadium. Joseph asks him about his first company he worked for and the rest of them. He answers that his first company was Stock Up and they applied their system in Indiana, Oklahoma and Michigan. Second one was Comcast, and after Time Warner at which he worked in an extensive field in different areas. Then, Motorola and National Water and Power to which he developed concrete software and after 10 years of his own experience, he joined a couple of partners for 5 years now. Joseph wants to know him better and that's why he asks Christopher about his path and the concept ‘Technologies for Web Domain…'. Christopher explains that ‘when we work for people we ask to find any product info and the knowledge of the people who work on it to identify what to do. The path is to mix the different perspectives. Each topic is related to the others and when all of them are connected, they start working on'. Joseph asks him how long he has been working with this path. He says that he started 3 years ago. Joseph congratulates him because thinks that it is good research and Chsirtopher answers him that it is the result of 10 years.Joseph is interested to know about his life out of his business. Christopher mentions that he is involved in lots of different people's lives and the relationship is similar to play basketball. Segment 2After the break, Joseph asks Christopher how he connects with people. Christopher asks lots of questions to get the information he needs to start working with them. He mentions that people used to have pain or desires and he has to solve them as a professional. The path that Christopher uses is to conclude all the needs they look for by writing them through an email. It is important that clients trust the path he uses. Then, Christopher creates a project with contents. He mentions that there are two main purposes for Content: try to improve or identify the target market to sell anything, etc. Joseph asks him about the values of digital marketing. He answers that the main goal is to answer the customers' needs. They use different resources and tools to understand exactly what they look for. Joseph keeps saying the idea that content is a key factor and Christopher explains that his role is similar to a teacher.Segment 3In this segment, Joseph starts asking why content creation sometimes does not work. He answers that there are different reasons: The pillars are markers, consumers and a correct expertise position of the web domain to identify the competitors position. Christopher states that it is very important to manage the media culture to be attractive for marketers, customers, etc. He mentions that it is crucial to be in a good position in the digital media and social platforms since they give more opportunities to customers. Christopher says that the quality of the content is essential to be highly competitive.Segment 4In this last segment, Joseph asks Christopher if he can tell people what contents are right since there are a lot of things that go into the contents of marketing: behavioral, creativity, etc. Christopher mentions that content creation is about two things: science and art. He adds that there's a science aspect of it so he knows what the components they need to include their overlay of the human element of them how to make and how to bring it to life right. Christopher says that because of the pandemic, he has been doing a lot of guest appearances on podcasts as well as writing to take a moment to step back and reflect or think about how we could do better.He mentions that Technologies and things are moving so fast. Joseph asks Christopher about his new podcast show: ‘The page one'. He mentions that he and the team launched the first episode last week. This podcast show is about knowing the right concept of why they do marketing as they want people that haven't heard about them to learn about them and understand that they can help solve people's pain or fulfill their desires and get them next engaging with their team. Joseph defines this podcast as a revolution. In addition, Joseph wants to know a little bit more about demandjump. Christopher says that he and his team are so excited since they are getting close to 40 agency partners all across the globe. Finally, He adds that they want to go from their 40 agencies to 400 to 4,000 to 40,000. They plan to launch the Center of Excellence in the next 60 days max so… ‘we're super excited about that, we like to say we are not here to write the world, we want to help'.

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Join us today for this week's new podcast episode .Joseph is joined by our special guest Bruce Amick, Co-Founder, and COO of Places Dot. Bruce has 30+ years of experience building and implementing secure and efficient solutions for private and public sector enterprises.Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.Segment 1Joseph introduces his guest Bruce Amick, Chief Operating Officer and Co-Founder at Placesdot. Joseph tells the audience a brief story about the impact of the printing press and the negative response it had to certain groups but ultimately became a revolutionary force for the spread of Christianity. Bruce tells the audience how his career expanded from broadway sales to leading AI content. Bruce explains how he navigated his way around the internet in the early 2000's and found ways to produce engaging content. Joseph and Bruce discuss helpful techniques that can help your content gain engagements. Joseph and Bruce spoke on the evolution of AI and how much has changed since the 80's. Segment 2Joseph asks Bruce about the role AI plays in content marketing. Bruce explains how AI can help in keyword suggestion and topic choices that would help grow your content traction. He says it can monitor our tone and voice in text and help in navigating around different algorithms. Bruce mentions the biggest mistakes he sees in content advertising, and how it can negatively impact our clientele. Bruce talks about the limitations on AI and the need for human intervention during its operation. Joseph asks Bruce if AI is able to integrate behavioral science in order to connect with different personality archetypes amongst clientele. Segment 3Bruce tells Joseph about the mission of his company PlacesDot and how AI became an integral tool in executing the vision of his company. Bruce says PlacesDot focuses on things to do and places to visit; it provides content for people who are interested in consuming it. Joseph asks Bruce if AI can suggest keywords or topics for clients struggling to advertise their content?  Bruce mentions how his company helps clients who can't produce enough content, sharing how his clients grew from networking and loyal relationships. Bruce explains how AI should be looked at as a useful tool instead of a way of replacing the human experience. It can be an avenue to help generate more content.Segment 4In the last segment, Joseph asks Bruce what ethical considerations can you take into account when using AI? Bruce says we shouldn't fear a scene out of The Terminator anytime soon. Misinformation is a growing concern that needs to be more regulated. Bruce tells Joseph AI's creation based on instructions. Joseph segwayed their discussion to copyright issues and how complicated the topic is becoming around the world. Before the end of the show, Bruce tells the audience how to connect with him on Linkedin and or his website Placesdot.com. You can also find Joseph McElroy on social media platforms like Facebook, Linkedin, and Tiktok.

In this episode, you'll learn how to develop one-of-a-kind content that stands out. We'll talk about how to use myth-making in content marketing to create more engaging, fascinating content. Prepare to learn how to use myth-making to modify your material and then take it to the next level.Don't miss this out!Join us today for  this week's new podcast episode. Joseph is joined by our special guest Leigh Melander, Ph.D. , she has a doctorate in cultural mythology and psychology and has a background in writing and the performing arts, marketing, and strengthening communities nationally and internationally. She served as a board member for the Joseph Campbell Foundation, was featured on the History Channel as an expert on myth and story, and hosted the Myth America podcast. She is the author of Psyche's Choice: The Frivolous Revolution, and is offering a virtual class on how to live mythically beginning February 19 on the Jung Platform. Leigh works with individuals, communities, and organizations to imagine past what they think as possible at Spillian: A Place to Revel, her regenerative center for imagination and creativity in the Catskills in New York.She'll explain how myth-making based on your brand story is a crucial thing to do, and she's going to tell us what you should be thinking about when you're doing that, so let's get started.https://www.facebook.com/Spillian/photos/?ref=page_internalhttps://spillian.com/https://www.instagram.com/spillianrevels/https://www.travelandleisure.com/trip-ideas/spillian-catskills-mansion-for-rentTune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.Segment 1Joseph begins the show by telling the audience the meaning of wise content. He describes it as a data intelligence driven, storytelling context created for promotional purposes and is an important piece to modern marketing. Joseph is a marketing technology expert as well as an award winning content producer who's created incredibly detailed high quality articles and books. Joseph tells us about his company, Galileo Tech Media where he leads content teams that produce for over 500 companies. Introducing his friend and guest, Leigh Melander, Joseph tells us the focus of today's episode. Leigh has a doctorate in mythology and psychology and background in writing the performing arts. Founder and head forementor at Spillian:The Place to Rebel; a regenerative center for creative individuals that are local or nearby Catskills NY. Joseph and Leigh talk about meeting at the center back in 2014 at her first event.Leigh expresses how she feels mythology can open people up to a new lens at life. Leigh talks about dedicating her work to mythology and what made her come to that decision. Joseph asks Leigh about her time being an expert on a history channel series. They segway the conversation to storytelling and why it's important when you are creating content. Joseph and Leigh share their thoughts on truth within storytelling. Joseph mentions Leigh's podcast, Myth America on the Joseph Cambell foundation channel. Segment 2Coming back from the break, Joseph asks Leigh why does storytelling matter? Leigh says it's the key to reaching out and connecting with others. Leigh explains the misunderstanding of myths. She tells us how we are always creating when we tell stories. Joseph talks about interactions and engagements and where we can look for feedback digitally. He tells us about a service he offers, a memorable tourism experience, to his guest that gives his company the emotional feedback they need. Joseph tells us a way to search our content's engagements and it can help us improve our work. Leigh shares her mission and how her goal is to find creative and imaginative clients who want to co-create their own projects who are interested in learning more about themselves on a deeper level. Leigh remembers  a moment where she realized she had to just go for it and put her work out there. Before the break, Joseph asks Leigh what's the difference between myths and stories. Segment 3Joseph and Leigh continue their discussion on the difference between writing through logos and mythos. Joseph asks can it shape how we talk to customers? Leigh shares how logos and mythos can intertwin in storytelling and help us connect with customers on a deeper level. Leigh explains that logos can be seen as a more logical or factual way of storytelling that focuses on the details where the mythos can focus on a more emotional and intuitive way of connecting with the customers. Joseph tells us how content isn't just about conveying the message but also appealing to the biases of a platform's algorithm. Joseph and Leigh speak on the importance of marketing and understanding your audience. Before the break, Leigh breaks down archetypes and how it can help your content.Segment 4In the last and final segment, Joseph asks Leigh about her company's mission. Leigh is driven to wanting to help people find abundance. Joseph talks about Leigh's workshops and the richness of her message. Leigh tells the audience what her company is currently up to. Leigh says she is easily distracted and is focused on this project relating to women and dragons. She shares some of the challenges working with myths is that it is deep and complicated and easy for people to get caught up in the wrong side of it. Leigh is having a workshop, Living Mythically on Young platform where you can register February 19th. Leigh has a book Psyche's Choice: The Frivolous Revolution which tells how we can open our imagination if we get out of our own way. You can find a copy on kindle or amazon. Before ending the segment Leigh tells the audience how you can find her which you can see listed above.

In this episode, the audience will learn from Shondell some of the content marketing strategies, best practices, tips, how it works and can benefit small businesses and the title itself, targeting your niche audience.If you're looking for ways to help your business write better content that engages with your audience and increases conversions. Join us for our newest podcast episode. Joseph is joined by our special guest Shondell Varcianna, owner of Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients' blogs into a solution provider for their customers.   Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Our guest for Wise Content Creates Wealth Podcast is R. J. Talyor, CEO and Founder of Pattern89, an AI platform for digital marketing. Pattern89 analyzes ads across 49,000 creative dimensions and 500 billion marketing data points to predict which creative decisions will perform for future campaigns. A 15-year tech and startup veteran, Talyor led teams at ExactTarget and Salesforce prior to launching Pattern89. Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Video by Going Here.Show NotesSegment 1 Joseph introduces the topic of today's episode “AI's role in predicting decisions for future ad campaigns”, and brings up an anecdote relating to wise content regarding being unaware of something is wise content until after it is created. The anecdote surrounds Joseph's other podcast Gateway to the Smokies, where he had a guest who is very influential in a niche community, causing a spike in people downloading the podcast and going to the accompanying website to learn more. Joseph then introduces his guest for today's episode R.J. Taylor, the CEO and founder of Pattern89, an AI platform for digital marketing. The two discuss R.J. 's time as a professional swimmer, where he specifically participated in swimming in open water, which as he describes is less about being the fastest and more about outlasting all of your other competitors. They also discuss the other aspects of R.J.'s daily life, specifically his hobby of bird watching, which is a very popular pastime in the Smoky Mountains. Joseph and R.J. discuss R.J.'s professional life, and how he was able to grow with a company straight out of college while at the same time also earning his masters in English.Segment 2 Joseph and R.J. discuss R.J.'s time spent helping grow the company he works at, and R.J. explains how he noticed a gap in the industry that was a lack of the creative aspect and creative decision making. R.J. found that through machine learning creative decisions are more easily and effectively made, that brings the most interactions with the ad campaign. And, that is exactly what Pattern89 does, which is figuring out which creative decisions should be made as efficiently and effectively as possible. R.J. explains the 5 billion creative data points that Pattern89 makes use of, and how Pattern89 makes use of these creative data points to figure out which aspects of the pieces of content are performing either well or poorly. R.J. explains how Pattern89 finds a variety of patterns that bring about this, including but not limited to days of the week, seasons, time of day, and many other dimensions. The two discuss how R.J. was able to obtain all of this data, and R.J. explains how he likes to compare it to going door to door to his previous clients to get all of this data, and it took him two years to obtain the amount of data necessary to make these predictions. R.J. explains how Pattern89 has been very helpful to different brands and people to help them bounce back from the effects of the Covid-19 pandemic.Segment 3R.J. explains where he see's AI's role in creative marketing, and how he believes that we are only seeing the beginning of what AI can do in the creative space from a bunch of different angles. Joseph and R.J. discuss a recent seven figure sale of an AI generated art piece, and whether or not the end product of the piece was what was actually purchased for seven figures or the algorithm behind the art piece. R.J. explains how he believes that humans are the ultimate creators, and AI can be used as an assistant or a tool to assist in artistic pursuits. The two discuss human's tolerance of errors, and how humans are more tolerant of errors in content, such as spelling errors when a human is creating content. But, when an AI makes a similar mistake humans are less tolerant, and expect nothing but perfect from AI generated content. Joseph brings up the social media campaign that Lil Nas X created surrounding his first song “Old Town Road” that launched him into stardom, and whether or not AI would be able to replicate something like that. R.J. continues off of that point saying that AI would not be able to replicate what Lil Nas X did, and that phenomenon is a human experience.The two also discuss ethics with AI, and how R.J. believes that ethics is the greatest risk associated with AI, as AI does not do well with ethics unless trained correctly.Segment 4Joseph and R.J. discuss where they believe successful marketing teams will be in terms of their relationship with AI in one year and in five years. R.J. brings up the point that technology has changed so much in such a short amount of time, bringing up how in 2007 with the release of the iPhone it started people to discuss their “mobile marketing strategy” but in 2021 mobile marketing is an assumed part of one's marketing strategy/ R.J. continues to explain he believes this will also happen with AI, how in five years incorporating AI in one's marketing strategy will be assumed and necessary.

Our guest for Wise Content Creates Wealth Podcast is Michał Suski, he started his SEO career in 2016 as an intern in an agency. A year later, he became a team leader and got promoted to Head of SEO position the following year. In 2017 along with the agency's CEO and his brother Lucjan - co-founded Surfer, the content intelligence tool for SEO and Content Marketing. He has been evangelizing the product and data-driven optimization approach ever since. Our host Joseph Franklyn McElroy and our guest Michal Suski will talk about who can create optimized content and why the answer could be everyone.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph goes in depth on what wise content is, as well as giving examples of how creating wise content allows businesses to gain opportunities to expand and grow. He then gives a bit of current news on Google phasing out the use of third party cookies over the next couple of years. Joseph also goes in depth on what are the best opportunities to grow your business through search engine optimization (SEO). Joseph then introduces the guest for today's episode Michał Suski, who is the co-founder of Surfer, a content intelligence tool for SEO and content marketing. Michał goes into his formal education, how he has a degree in forestry, and his journey to getting a job in the digital marketing and SEO industry. Michał explains the inspiration behind Surfer, and how it was originally created for another agency, but with the help of his brother Surfer was able to break out as its own product.Segment 2Joseph explains what SEO is exactly, and Michał expands on the definition, as well as how Surfer works with people to improve their SEO ranking. Michał also discusses webinars he has held where he helps people correct the SEO mistakes they have made while creating their websites. Joseph and Michał discuss how it took almost a year after the inception of Surfer for him and the other founders to pivot from working on Surfer past time to full time. The two also discuss the importance of being data driven, and how Surfer works with picking the brain of the biggest algorithm out there currently, the Google algorithm, reverse engineering the algorithm to best help it's clients improve their websites to raise their SEO ranking. Michał explains in depth how Surfer reverse engineers the algorithms to satisfy both their clients and the algorithms.Segment 3Joseph and Michał discuss whether or not content still matters in SEO, and Michał brings up the quote “you can not rank a page that does not exist”, which he agrees with. The two discuss the nuances of content, and what content is necessary beyond ranking purposes. Michał discusses what is considered content in SEO terms, and how that has evolved recently since he first began working in SEO. He explains how link sharing used to be the most important aspect in ranking a website, Google ranking now looks for a more well rounded website. Michał also goes in depth on what Surfer does and the different tools that it offers, and how each of them work. Michał explains how while Surfer is an incredible tool that people can use, it is not an autopilot service and people will be disappointed if they go into the process expecting the software to do everything for them.Segment 4Joseph and Michał discuss how Surfer stands out compared to other similar softwares in the industry. Joseph makes a point on how Surfer has recently won an award, and is one of the top softwares currently in the industry. Michał explains how the content editor is the feature of Surfer that brings in the most clients, and how that the content editor is one of the most advanced writing assistants available currently. Joseph announces that he and Michał are going to be uploading a demo of Surfer to the Wise Content Creates Wealth YouTube channel.

SEO reporting plays a critical role in developing a strong digital marketing strategy. Collecting the right data and knowing how to sort and understand the information can let marketers know what efforts bring customers and what areas need improvements to provide a quality ROI for the company. This is when SEO reports become a critical part in your SEO strategy.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Video by Going Here.Show NotesSegment 1Joseph explains what Wise Content is, as well as different examples of how he had used wise content in his professional life. He then introduces the topic for today's episode, reporting for search engine optimization (SEO) success. He explains how many marketers in the modern day aren't making use of the data and marketing analytics that come from their marketing campaigns. That this data is incredibly important, and can help someone better understand what parts of their marketing campaign are working and what are not. Joseph goes in depth on why it is necessary for a digital marketing team to make use of marketing analytics and SEO data to make one's digital marketing as efficient and effective as possible, bringing up examples from clients he has worked with. Joseph brings up the different benefits of making use of marketing data and analytics, specifically the detailed information that allows someone to know exactly who their audience is and what that audience is looking for.Segment 2Joseph discusses how recently he has been making changes to posts online for his company, and through the software Brightedge he is able to see page visits, rankings, and interactions online. And, through this software he will be able to see if any of the changes he made to the site or posts on the site had an impact on the amount of visits or interactions people have had with the site. Joseph advises people who run smaller websites to request Google to reindex your site after you did something big to your site, as your page can rise up in the ranking in the search results. Joseph also discusses how for many sites when you are creating them forget to allow for Google to reindex them, which in turn causes their site to not have a large reach, and advises one to make sure they allow Google to reindex them when they are launching a new website.Segment 3Joseph discusses the stigma against SEO in the corporate world, and how digital marketing typically has to constantly fight to prove that SEO analytics is an essential aspect of digital marketing. He explains that because of this stigma it's even more important to have data to back up the importance of SEO and creating content for SEO purposes, which is why software like Brightedge is so important to make use of during a digital marketing campaign. Joseph discusses reporting in terms of digital marketing, and how many companies in the modern day want monthly reports on how the SEO is either helping or hurting them. Joseph focuses on telling a story through the data report, and how certain decisions and changes to the digital marketing impacted every aspect of the campaign, including page ranking, keyword ranking, etc., as well as any goals met and missed. When creating these content reports, if you create it like a story it explains how through SEO one can find out their audience, what their audience wants, who their competitors are, and what those competitors are doing.Segment 4Joseph goes in depth about websites that link to your site, as well as the sites that you link to on your site. He explains that while it is important to have high ranking sites link to your site to raise the rank of your own site, it is just as important to figure out what the balance is between all the different types of sites that link to your site. Finding this balance is important so that you can compare what kinds of sites link to you and the kinds of sites link to your competitors, so you can make the changes necessary to successfully compete against your competitors. Joseph continues to discuss technical SEO, and how small errors on your site, such as duplicate data, meta tags, or no schema could be detrimental to the outreach of your site. He goes in depth on how to make sure the technical aspects of your SEO are as effective and efficient as possible for your website.

Today's guest on Wise Content Creates Wealth Podcasts is Danielle Strouther, she is a Product Marketer at digital marketing Adzooma, with years of experience copywriting and creating content for Search Engine Journal, PPC Hero, Techopedia & more. Away from a screen, you'll find her working on crafty projects or dancing around a pole.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph introduces today's episode topic, “how wise content avoids content overload”, and brings up and discusses recent news in digital marketing and search engine optimization (SEO). Joseph introduces the guest for today's episode Danielle Strouther, a product marketer at digital marketing Adzooma. Joseph and Danielle discuss both of their creative sides, and how they both find themselves trying many different types of mediums for art, with Danielle focusing on dressmaking currently, and Joseph focusing on mixology and cocktail making. The two discuss Danielle's formal schooling where she received a Film studies degree, and Danielle explains the meaning behind her thesis of contemporary American television, in the form of Game of Thrones, Sopranos, House of Cards, and other shows in the same vein, as well as the risks these television programs took, and what was considered an “acceptable risk” to their audiences. Danielle explains how she ended up where she currently is in her career, at Adzooma, when she started out with video production. She also explains her favorite blog post she has created for her job, which was a piece on working from home, which was featured in Forbes.Segment 2 Danielle explains what content overload is, the idea that everyone is surrounded by content almost all of the time, and that the amount of data we interact with becomes overwhelming. She continues to explain how it is an almost immeasurable amount of data and content that is created every day. Joseph and Danielle discuss whether or not content overload is bad for business, and Danielle explains how it is both good and bad for business, as it is difficult to get people to pay attention to one's business, especially if they are a small business, but it also provides more avenues for people to pay attention to you and your business. She uses TikTok as a perfect example of content overload, and how there is so much content available on the platform, but it isn't a constant stream of people looking at your content as it is difficult to break through the barrier of content overload. The two discuss the differences between wise and good content, with wise content causing people to take action because of the content itself. Good content will provide entertainment for people but after they're done with the content, that's it. But, with wise content, people will interact with the content, and will either share the content, share the creator, among many other actions. Joseph brings up timeliness, and how that is important in creating wise content, bringing up the example of the success of his recent article his company created on SEO for Tourism. The two continue to talk about blogging, and how even though the blog is oversaturated, it is not dead and still holds potential for digital marketing.Segment 3 Joseph and Danielle discuss how to battle against content overload as a marketer, specifically to find your niche and find your value. She brings up the example of successfully finding one's niche and value, through an art supply box she subscribes to, and how they use very limited social media platforms, but continuously use a call to action with each post they create. They were able to create a community around this ideal, always providing a call to action in their posts, and are incredibly successful with their content. The two continue to discuss wise content, and Danielle brings up the point that stretching your business thin through every social media platform possible is not as helpful to your business as creating valuable content on only a couple of social media platforms that caters to your desired audience. Joseph discusses keywords, and keyword research, and the two agree that keyword research is still important in SEO and digital marketing. The two discuss that the mindset of building your content around SEO is not as helpful to the value of your content as using SEO to add to your already completed content. Danielle explains that good content goes hand in hand with SEO, and that SEO should only be used to add to the value of the content, and more add to the backlinks and organic reach, rather than basing the content around SEO only.Segment 4 Danielle explains how she uses wise content in her role as a product marketer, that she focuses on existing customers, to have them use and interact with the content, specifically bringing people back to continue to use Adzooma. The two continue to discuss wise content, Joseph bringing up the example of a company that made lab utensils, that started producing zombie videos as content for them, as through research they found that their customers loved zombie videos. Danielle explains how creativity shouldn't stop after a company gains a customer, and that one should continue to create content for customers they already have as well as customers they haven't had yet. She gives advice to companies that instead of creating a large amount of content to throw at the wall and see what sticks, they should take a step back, and evaluate their audience to be able to create wise content. Joseph and Danielle discuss AI and how Adzooma makes use of AI in its programming, and how Adzooma continually develops the AI they use.

Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph introduces the topic of today's episode, AI automation and digital marketing, as well as his guest for the episode Eric Vardon, a successful entrepreneur in technology and AI. Eric gives a short history on his career leading up to the present day, as well as his time directing for a youth roller hockey league. The two discuss how Eric was able to grow and expand his agency following the 2008 recession, which focused on the math behind marketing, explaining what their marketing budget should do, and what to expect from their marketing plans. He explains his agency's goal is to give a business model to marketing, and saw great success through this goal. The two discuss Eric's packaging of his services, and Eric explains that they focus on the different variables to best package his agencies services, and through this was able to get a holistic view of the consumer. Joseph brings up the point of customizing package services after already starting a campaign with a new client, so that after they see success through a predetermined package, they are excited for a customized package. The two discuss trying new things with marketing for clients, and how it is important to balance what is already succeeding with new techniques, so that one doesn't accidentally ruin a relationship with a client through a failed attempt at a new marketing technique. Joseph and Eric discuss how Eric has adjusted his business throughout the Covid-19 pandemic, and how realizing that operating under Covid-19 is a possibility post-Covid-19, in the way of running a business virtually.Segment 2The two discuss Eric's inspiration to start his new business, Morphio. He explains how exciting it was to start a business, and how he noticed in his previous business ventures he saw that his employees have become burnt out and under utilized through doing menial and repetitive tasks. This observation inspired him to create AI software to take care of the menial tasks, so that he can have his team work to the best of their ability, thus Morphio was formed. The two discuss the Search Engine Optimization (SEO) aspects of Morphio AI, and how the AI identifies and matches keywords, as well as recognize what changes to a web page impact the organic rank of a web page the most. Eric explains why it's important for agencies to use predictive analytics, and how its importance lies with budgeting and forecast the opportunities at hand, to provide suggestions to the campaign and budget to create a better performance for the campaign. He also brings up the point that by using predictive analytics, you no longer have to manually go through each and every keyword, allowing you to have more time to problem solve for different aspects of a campaign itself rather than the data aspect.Segment 3Eric explains that Morphio works to improve content creation through the technical side of marketing and content creation, through auditing tools, rather than the organic side of content. There are three main ways to use their services, the automation side (analysis of ongoing SEO), reporting perspective (SEO competitors page), and budgeting perspective (successful keywords and campaigns). The two discuss the expansion of AI in recent years, and how many people can now go to college or university to focus solely on machine learning and automation. Eric explains society's opinion towards AI has changed significantly recently, as people no longer are afraid of AI, and many people, including himself, view AI as customer service. The two discuss how the creative components on web pages, such as images and videos, that are performing are becoming more and more easier to be used as a roadmap for an AI perspective. Eric explains that the writing of webpages are very creative based, and should stay that way, and do not need to be delegated to AI. Joseph agrees with this point, as he believes that storytelling is a human essence, and that machine learning tends to be either not trained enough or too trained, and end up duplicating content in terms of writing. The two discuss zapier, and how each of them make use of the tool.Segment 4Joseph brings up a quote from Eric on a previous podcast he was a guest on, that “the future isn't about advertising a product, it's about being smart enough to realize when a customer needs a product before they do”. Eric expands on the quote, and how he looks at that quote through an SEO perspective, and that one can achieve the mindset of the quote through customization of content based on data collected from previous campaigns. Eric compares the feeling of being a customer of something receiving flyers trying to convince them to be a customer to the same situation but digital. He believes that this discontent is even more heightened online, which is why it is important to not continuously run the same content for a marketing campaign. The two also discuss whether or not people will rebel against what AI can do, and Eric says he believes that people will not as long as a line of invasion of privacy is not crossed, and that can be solved through the customer service aspect of AI. Eric discusses new projects he is embarking on, as well as his interest in cryptocurrency and how it might impact marketing.

Today's guest on Wise Content Creates Wealth is Handy Metellus, Co-Founder & CEO at Bramework. He helps Digital Marketing Agencies Create High-Quality, Optimized Blog Posts in minutes. He is a husband, father, coder, blogger, and musician. He also loves solving problems and creating the coolest things imaginable! Handy believes you should never let your fears keep you from fulfilling your purpose and living your dreams.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph introduces the topic of today's episode cutting production time in creating blog posts, then announces a webinar that he is holding in the near future called “Coming Out of Quarantine: Jump Start Your Travel SEO”, that focuses on content marketing for travel through an SEO lens, but the content and advice can be made useful to all types of SEO based marketing. Joseph also talks about a recent piece of news, that Google has just released its Web Spam Report, which saw a 60% increase in spam detection throughout the 2020 year, and explains how google was able to increase their spam detection through AI. Joseph introduces his guest for today's episode, Handy Metellus, the Co-Founder and CEO at Bramework, a company that focuses on helping digital marketing agencies create high-quality, optimized blog posts. Joseph and Handy discuss Handy's journey from starting out his career within computer science in information systems, to his transition to software company founder, which he is today. Handy explained that he made the switch within the computer industry to AI through necessity in his personal life, but he was able to find success through this decision. The two discuss coding and programming as an artform, and Joseph explains how by reading someone's code you are able to get a glimpse into their personality, and their habits.Segment 2Handy explains why he decided to create his company Bramework, that he and his wife were having trouble in being able to create blog posts across the variety of blogs they were in charge of, as creating the content for the blogs was taking up too much time. And, while speaking with his friends and acquaintances who were also bloggers, he found that they were having the same problem that he was having. After realizing this common problem across all bloggers that he knew, Handy was inspired to create a product that would be able to cut down creation time in creating content for blogs. Joseph and Handy discuss the technical aspects of Bramework, specifically the machine learning aspect of the AI Bramework makes use of, an aspect of the company that Handy personally watches over. Handy explains that small marketing agencies are his main clients, as he currently has over five hundred agencies within his clientele. The two discuss how Bramework automates the content creation process, through the use of keywords, by generating semantic keywords to use within the content, as well as suggesting titles for the content, and photos that can accompany the content. Handy explains that this product created by Bramework through the automated content creation process is only a first draft, as the content creator has to put their own personality in the content to connect with their audience. Handy goes on to explain that there are currently limited topics that can be created through this automated process, with a current focus being different business industries, but with each day more and more topics and industries are added to the database.Segment 3The two discuss the future of Bramework, and how the company currently only focuses on creating blog posts, in the future they plan on expanding to social media content to put on a variety of platforms from Linkedin to Instagram. Joseph notes that on the Bramework website they discuss creating lead magnets, and Handy explains that lead magnets are the blog posts themselves, and that by taking a blogpost and adding more information to it, you can essentially create an OpEd which is the lead magnet. The two discuss driving conversions and how much the Bramework software takes that into account. Handy explains that Bramework is currently working on recognizing the style of writing that a person uses in creating content that is successful in driving conversions, and to generate and create content in that style of writing through AI. Joseph and Handy discuss Bramework in terms of SEO besides the keyword analyser, and Handy goes in depth about the tools that Bramework has in terms of making sure the title is both compelling and SEO approved, as well as the SEO analyser tool that they have that works in a similar way to Yoast. Handy explains how throughout the variety of blogs he's in charge of he uses his own programs on them to improve their SEO rank as well as generate content. The two also discuss plagiarism and the possibility of AI to generate plagiarized content, and Handy explains if the AI isn't trained enough or trained too much there's a chance it will create plagiarized content, which is why it is so important to find the sweet spot in training AI.Segment 4Joseph and Handy discuss schema in SEO and how schema influences the Bramework program, and what the company does to accommodate it. The two discuss other AI tools that they like to make use of for creating their own content, and their pros and cons, as well as the heavily anticipated AI releases. The two continue on to discuss the future of Bramework, specifically integrating into new platforms, not only social media platforms, but other blogging platforms, such as wordpress. The two also make educated guesses about the future of AI in general, and Handy explains he believes within two to three years it's going to become difficult to tell the difference between AI generated content and content created by humans.

Today's guest is Tyler Wilson, he is a Senior Account Executive at Semrush. He works with consultants, marketers, agencies, and developers on how to use Semrush's tools and data for their projects. Before Semrush, Tyler worked at two Philadelphia-based marketing agencies: SEOMinteractive.com and DMiPartners.com.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph introduces the topic of today's episode, Semrush to create content, as well as share a news story relating to Google Stories. Google Stories allows for content creators to embed their stories into their webpage, through their wordpress plugin they created. Joseph explains how this will help with organic searching, and how even though the plugin is only available right now in the United States and Brazil, but will be expanded globally very soon. Joseph also discusses the Google page update that was originally supposed to come out in May, it is now going to be rolled out over time from June 2021 until August 2021. Joseph introduces his guest for today's episode Tyler Wilson, who is currently a Senior Account Executive at Semrush, who before Semrush worked for several Philadelphia based marketing companies. The two discuss Tyler's passion for Search Engine Optimization (SEO), and Tyler explains how he was always interested in all things digital, and when he found out he could make a career out of it, he was excited to do just that. Joseph and Tyler discussed Tyler's journey to working for Semrush, and how he originally started out as a customer of Semrush. Tyler explains Semrush's unique selling strategy, which works with technical SEO, social media, and other data all in one place, in a user friendly way, that expands past the data available from Google Analytics. He also explains how Semrush is known for their data, but how they are also expanding into AI, and how their database is expanding more and more each day, as well as the countries and languages they use.Segment 2Tyler explains what Semrush defines as content marketing, as writing content so that it ranks for a specific keyword on Google, as well as what they do to help that. He explains the variety of tools provided by Semrush, specifically research based ones that can be separated by location and language, that can help with content marketing. The two discuss how Semrush's research tools make use of AI, and how it searches for keywords common in the first ten pages when something is googled, as well as the backlinks linked in all of the web pages within the first ten pages. He also explains what he believes is one of the coolest parts of Semrush, which is Semrush's analysis of the keywords for content marketing the same way that Google sees it, with just plain text without any graphics. Tyler explains how someone doesn't need a lot of experience in SEO and Content Marketing to use and make use of Semrush, as they provide modules for their customers that explains how it works and how to use it. The two discuss the differences between Semrush and Yoast, a wordpress plugin.Segment 3Tyler explains an AI tool within Semrush, Impact Hero, that is a web analytics platform, that's purpose is to help enhance one's analytics platform, to help them understand which content needs to be updated. The two discuss how Impact Hero works and operates, and how it utilizes SEO and AI to help in pruning content for the purpose of SEO rank. Tyler explains how intent is one of the most important aspects in using Impact Hero, as it helps in deciding how best to write and create your content, as Joseph brings up the point of search volume, which Tyler doesn't believe is as important as intent. The two continue on to discuss Google ranking, and the experiments that Semrush goes into to have a better understanding of how Google engages in their ranking, specifically whenever Google adjusts how they rank keywords and webpages. The two discuss updating data sources, and when and how often is the best method for updating data sources. They also discuss how current events affect Google ranking and keyword ranking and data, and Tyler brings up the example of Covid-19 keywords, and how Semrush takes these current events into consideration for their analyses. Tyler explains that he believes that traffic and conversions are what display successful content marketing.Segment 4Joseph and Tyler discuss a tool from Semrush, Traffic Jet, that has since been discontinued from when Joseph had first heard about it. Tyler explains how this happens from time to time at Semrush, as they tend to experiment often with different tools, but not all tools work out in the end, and need to be discontinued. The two also discuss the newest search engine that has been growing in prominence relating to people's lives, Amazon's search engine, and how Semrush works with this search engine as well. Tyler explains in the future it will be more and more difficult for new websites to break through to popularity through SEO keywords, as many of the most used and popular search keywords are already in use, and unless new trends come through with new keywords, it will be difficult for new webpages. The two discuss how accessible Semrush is financially, and how it offers three different membership tiers, and how each of the tiers can be customized to the customers needs. Tyler gives Joseph and the audience insight on the future of Semrush and what they plan on rolling out in the future.

Today's guest is Jeff Coyle, Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies, and publishers build topical authority, improve content quality and turn semantic research into actionable insights.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph Mcelroy opens the show with a summary of the show and what will be covered on today's episode. Joseph then gives the audience an explanation of the Google Question Hub and the opportunities it gives content marketers. Question Hub was used internationally but has made its way to the United States recently, and Joseph gives the app a constructive, positive testimonial. Joseph then introduces the guest, Jeff Coyle, the Co-founder and chief product officer for marketmuse. Jeff coyle affirms Joseph's excitement for Google Question Hub, also expands on the many uses users can use the app for. Joseph gives an anecdote about the app and then segways into Jeff Coyles explanation of his company, MarketMuse. He explains MarketMuse will help content creators streamline their priorities when it comes to handling their content on all aspects. Jeff Coyle explains his goal is to help writers grow by not worrying about the minutiae that MarketMuse will help them with. Jeff Coyle tells how the acquisition of his company by TechTarget helped decide who is an expert and should be helping their creators.Segment 2Jeff Coyle gave Joseph a brief history of his career and the start of MarketMuse in September of 2015. Jeff Coyle explains the immediate growth of his company and how this growth helped him become a breakthrough in the industry. This breakthrough came with new opportunities for the company and this helped MarketMuse level up to a company with thousands of customers world wide. Jeff gives a teaser of MarketMuse that will be free launching later on this year. Jeff and Joseph trade insider opinions about the state of content and the ill opinions people may have about the effort it takes to market this content. Jeff Coyle tells the audience to understand who you're getting information about the industry from, it may make or break your career as a content creator. The ignorant opinion of some of the people claiming to know how to market people's content frustrates Jeff Coyle as a real expert in the industry. He then goes on to explain the difference between people who know what they are talking about and those who pretend and inevitably end up failing in the industry. Joseph agrees and the two share anecdotes about their career.Segment 3Jeff Coyle tells Joseph how he prioritizes what part of the process of marketing he handles first and with more attention for his clients. Jeff then talks about how he finds specific content to optimize amongst great inventory like many businesses needing a solid content marketing strategy. An example of this given by Joseph gives Jeff a great talking point of how to handle this problem directly. Jeff Coyle explains how investing into a specific point of growth may seem easy at first but there are a lot of factors his clients don't realize and what he does to help his clients in this situation. MarketMuse takes the guessing of content marketing out of the equation and instead gives you actionable plans to build off of. Jeff Coyle gives industry strategies on getting more content out the door for his clients.Segment 4Joseph brings up the show and plugs his other podcast but brings it back to Jeff Coyle to speak about Natural Language Generation. He then explains what Natural Language Generation is and how we use it everyday in google and other online platforms. Google is a great example of having a powerful language model and how this makes MarketMuse their direct competition, along with Microsoft. Jeff Coyle gives testimony to how well Natural Language Generation works on an everyday basis. Joseph gives his short term goal of creating content and Jeff tells how that's possible with MarketMuse knowledge. Joseph and Jeff close out the show with calls to actions for MarketMuse products. 

Today's guest is Austin Rosenthal, he is the head of operations and sales for Digital Prezence. He has the ability to conceptualize workflows and dissect market demands, resulting in the development of Bella's simplified process.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph introduces the topic of today's episode, co-creation with influencers, specifically through the use of the Bella platform. Joseph describes how most brands were nervous when working with influencers, as influencer's expectations of what the brand would provide them with were extremely high, with very little continent provided by themselves. Even though not all influencers act like this, there became a reputation around working with influencers that was negative in nature, but in the present day this reputation has lessened and turned towards a more positive light. Joseph explains how the best way to co-create content is through building a relationship based on trust with the two parties, that creates a responsibility for the content that is shared between the two parties. He also explains that taking the time to make a brainstorm session between the brand and the influencer, with a focus on a process of building rather than negativity in bringing up ideas for the content is incredibly important in the content creation process. He also brings up the point that after the instigation of the campaign is where all of the value happens, where insight and data can be collected to help both the brand and the influencer better promote the content. Joseph continues to explain that co-creation of content is an incredibly efficient way to create high quality content. Joseph then introduces the guest for this week's episode Austin Rosenthal, the head of operations and sales for Digital Prezence. Austin describes his journey to becoming a COO as such a young person.Segment 2Joseph and Austin discuss how Digital Prezence first started, and what technology they employed in growing people's social media presences. The two discuss the relationship between Austin and the CEO of Digital Prezence, and how Austin is the business minded one of the operation, and they put a focus on growth for their clients as well as themselves, which allowed themselves to become successful in a short time. Joseph brings up the point that influencer marketing is a relatively new industry, and discusses with Austin how he was able to pave his own way through the industry that didn't have many precedents. The two explain the different ways that influencer marketing affects a brand, and how many of the nuances of the content that come out of influencer marketing allow the advertising to not seem as targeted to the consumers. Joseph and Austin analyze the possible reasons why influencer marketing has shifted towards co-creation between the brand and influencers, and Austin brings up the point of the importance of an interpersonal relationship between the brand and the influencers. The two discuss problems that arise in influencer marketing, and one of the largest problems being accountability both on the sides of brands and the influencers. Austin describes the importance of keeping up with influencers that they are on top of things that follow the obligations they agreed to, which is a common problem faced when working with influencers, which is why it is important to choose individuals who do not only align with the brand's image but are also an individual who will keep up with the content creation process outlined by the brand.Segment 3The two discuss the rebranding of Digital Prezence that is going to occur soon, specifically in changing the name to a new name to put a focus on the digital technology aspect of the company. Austin explains the current leader in a new name is Bella, though it is not finalized, and explains the meaning behind the name Bella and why they would change it to that. Austin explains how the Bella platform works, through three sections, onboarding, selection, and reporting. He explains that the program montiners the content and posting activity, so that it falls into the expectations laid out by the brand. The two discuss how Digital Prezence is involved in the content creation process through planning the strategy for the content creation with the brand prior to the implementation of the Bella platform. Austin explains that Bella focuses on the burdens of running an advertising campaign, so the brand can focus on the co-creation element with the influencers. Along with this, he explains that Bella makes use of machine learning as a filtering system that is implemented in deciding which influencers should work with a brand. The two discuss the nuances between the different kinds of influencer communities, as each different marketing campaign is suited towards different influencer communities. Austin explains the different social media platforms that are incorporated into the Bella platform, as well as the different social media platforms they plan on adding to Bella.Segment 4Joseph and Austin discuss the different campaigns that Digital Prezence have worked on so far, and the co-creation campaign they helped design for those brands. The two discuss the different untapped opportunities in the influencer marketing world, and how the current industry is just the tip of the iceberg, and there is so much room for the industry, and the Bella platform as well to evolve and improve. Austin explains how he is always looking for new resources to make use of for influencer marketing, and expand his knowledge on the changes occurring in the industry with research. Joseph and Austin also discuss the worst influencer campaigns he has seen, specifically campaigns that don't allow the co-creator to create, with no co-creation involved in the campaign. Austin explains that a lack of co-creation creates a lack of authenticity in the campaign, and a lack of authenticity is easily picked up on by the audience.

Today's guest is Matteo Cassese, he is a digital marketer, coach, and entrepreneur who provides training and coaching to individuals, established companies, and startups. His experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix). He's collected the most insightful stories from these experiences as case studies.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.Show NotesSegment 1Joseph introduces the topic of today's episode, Artificial Intelligence, and that has recently been affecting digital marketing exponentially. Joseph explains the different areas in marketing where Artificial Intelligence, and how it is helping marketers create content that best suits their purpose, allowing them to spend more time creating the actual content rather than researching to create the content. Joseph introduces his guest for today's episode, Matteo Cassese, a digital market and entrepreneur who works in marketing across several industries. Matteo explains his journey of working with the web to where he is currently in digital marketing. He discusses how he was able to work with the internet ever since he was fourteen years old, and has been working with coding and web page creation since he was a young adult. Joseph and Matteo discuss how Matteo started working for Warner Bros. and what he did while working there, and how he started off as a production assistant working with screenplays, and then he worked towards continuing with digital marketing.‍Segment 2Matteo discusses how he likes being able to post his own content on his own website, which lead him to finding WordLift, which is a plugin for wordpress websites. He explains how for a long time he was a customer of WordLift, until recently as he is now collaborating with WordLift. The two discuss Matteo's work across mediums, through both text based content and audio based content, such as podcasts. Matteo explains what WordLift is, that it looks inside the content of your site, determines the meaning of the content, and helps you link the specifics of your content to a knowledge graph that Google uses to rank your website through Search Engine Optimization (SEO). Joseph and Matteo discuss the audience for WordLift, and who uses the plugin the most, with digital marketers being the largest users of Wordlift.Segment 3Joseph and Matteo discuss ecommerce on websites through using WordLift, which works with Google to list your ecommerce site on the “products” section on Google. Matteo explains how the ecommerce works with WordLift, and how they plan on expanding the platforms that it will work on in the future, along with the VIP program they had recently put into place. The two discuss how Matteo connects content with concepts, and that Matteo makes use of Artificial Intelligence, by reading what Artificial Intelligence has to say in regards to content that he has already created. Matteo explains how structured data works through WordLift to reinforce the information found in the content, which allows for websites to be ranked higher in Google. Joseph and Matteo discuss machine IDs, and that it is something that cannot be determined by WordLift and must be done separately. The two also discuss product numbers and product identifiers, and what people can do to best connect product identifiers with Google.Segment 4The two discuss WordLift's marketing approach, as Matteo explains when he first began his collaboration with WorldLift, the only focus was on semantics. Matteo explains the role of automation within WordLift, and how often automation is used throughout the process of working with WordLift. Matteo explains where people can find WordLift and suggests that people book a demo before doing anything else with WordLift, to have a hands on experience with WordLift and have any questions you might have answered in real time. Matteo also explains how people can find and contact him.