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Are you thinking of building or scaling a consumer product company?This week, we're joined by John Durant, a prolific investor in the health and wellness space as he reveals the proven strategies and insider insights that will catapult your business to new heights.Tune in to discover common pitfalls that both struggling and successful companies encounter, the critical role of assembling the right founding team, and strategies for scaling a business from a niche audience to a mass-market brand.Whether you're just starting out or looking to scale, this episode is a must-watch.Timestamps:00:00 Introduction00:50 John Durant's Journey into Venture Capital05:32 The Element Story: From Idea to Market09:55 Digital Products vs Physical Products12:23 Understanding Product Market Fit17:31 Scaling Beyond the Creator's Platform20:43 Common Startup Mistakes to Avoid23:02 Optimizing Your Sales Funnel24:57 The Challenge of Changing a Successful Strategy25:40 The Role of Cohort Analysis in Growth27:03 Traffic Sources and Churn Rates28:40 Kettle and Fire: A Case Study30:39 Online vs. Retail Sales Strategy35:39 Role of Subscription Models37:20 Expanding Beyond Food and Beverage42:33 Importance of Team and Execution44:46 Final ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow John:LinkedIn: https://www.linkedin.com/in/jdurant/Twitter: https://x.com/johndurantInstagram: https://www.instagram.com/_johndurant/Website: https://johndurant.net/Wild Ventures: https://wildventures.vc/Featured in this episode:Primal Kitchen: https://www.primalkitchen.com/Thrive Market: https://thrivemarket.com/Element: https://drinklmnt.com/Magic Spoon Cereal: https://magicspoon.com/Wild Ventures: https://wildventures.vc/Mark Sisson: https://www.instagram.com/marksissonprimal/Wellness Mama: https://wellnessmama.com/Food Babe: https://foodbabe.com/Blue Apron: https://www.blueapron.com/Kettle and Fire: https://www.kettleandfire.com/Rogue Fitness: https://www.roguefitness.com/ConvertKit: https://convertkit.com/SteadyMD: https://www.steadymd.com/Chili Pad: https://sleep.me/David Perlmutter: https://drperlmutter.com/Liquid IV: https://liquid-iv.co.uk/Kroger: https://www.kroger.com/Highlights:17:12 Understanding the limits of creator self-promotion25:40 The importance of cohort analysis in creator marketing27:32 Why using overall churn rate can mislead traffic source spend decisions35:45 Driving repeat purchases: Strategies for billion-dollar creators
In this week's episode of The Conference Room, host Simon Lader sits down with Justin Somaini, a veteran in the cybersecurity industry and a partner at Wild Ventures. Justin Somaini shares his journey from military bases in Germany to becoming a career CSO and advisor to early-stage cyber vendors. He delves into the intricacies of cybersecurity, the evolving landscape, and the challenges that remain constant over the decades. Join us as we explore his experiences, insights, and the fascinating world of cybersecurity. 03:46 - Defining the role and responsibilities of a CSO. 05:18 - Importance of understanding material problems in cybersecurity. 07:18 - Nature of cybersecurity and the constant arms race between attackers and defenders. 10:10 - Challenges in vulnerability management and the impact of procedural issues on security. 16:16 - The significance of social engineering and the importance of employee education in preventing breaches. 21:20 - The lag in security implementation for new technologies and the role of startups in filling these gaps. 22:53 - Security challenges and the emergence of new security vendors 23:22 - Justin discusses the complexities of portfolio construction and the high-risk nature of VC investments. 25:06 - The unpredictability of market trends and the importance of solving material problems. 26:44 - The role of founders in navigating challenges and pivoting when necessary. 28:11 - Emerging issues in cybersecurity, including the need to secure new technologies 34:01 - The complexities of using open-source code and continuous development. 37:03 - Practical tips for individuals to add value to their security teams and the importance of automation. 42:18 - Justin Somaini shares his excitement about the future of the VC ecosystem To learn more about Justin Somaini please visit his Linkedin Profile To learn more about YL Ventures please visit their website YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on Spotify Apple podcasts Amazon Music IHeartRadio
Mark Hendriks has been a product designer for 11 years. His family and he love to travel, see the world and visit national parks. He currently live in Spain with his wife and son, off the grid. And by off the grid, I mean a house on 20 acres, with its own solar power system, and own rain water collection system. But don't worry... he made sure he checked the LGE network speed before buying the property. Five years ago, he started a side project, building a weather app that combined up to date weather with his wife's beautiful landscape illustrations. Shortly after - Apple started promoting their apps, and their business started to take off. Today, they have ventured into nature based mindfulness apps, through their company known as Wild Ventures. Sponsors * Best Self ( https://bestself.co/ ) - Use Promo Code CODESTORY for 20% off Links * https://wildventures.nl ( https://wildventures.nl/ ) Leave us a review on Apple Podcasts ( https://ratethispodcast.com/codestory ) Amazing tools we use: * If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm ( https://transistor.fm/?via=code-story ) * Want to record your remote interviews with class? Then, you need to use Squadcast ( https://squadcast.fm/?ref=noahlabhart ). * Code Story uses the 1-click product ClipGain ( https://clipgain.io/?utm_campaign=clipgain&utm_medium=episode&utm_source=codestory ) , sign up now to get 3hrs of podcast processing time FREE Credits: Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts ( https://podcasts.apple.com/us/podcast/code-story/id1466861744 ) , Spotify ( https://open.spotify.com/show/0f5HGQ2EPd63H83gqAifXp ) , Pocket Casts ( https://pca.st/Z1k7 ) , Google Play ( https://play.google.com/music/listen?pcampaignid=MKT-na-all-co-pr-mu-pod-16&t=Code_Story&view=%2Fps%2FIcdmshauh7jgmkjmh6iu3wd4oya ) , Breaker ( https://www.breaker.audio/code-story ) , Youtube ( https://www.youtube.com/channel/UCgjZsiUDp-oKY_ffHc5AUpQ ) , or the podcasting app of your choice. Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands
Coming soon... we will be releasing Season 3 of the Code Story podcast. With 2 seasons under our belt, we've dialed into the founder tidbits that you want to hear most. And, we are going to take a few new approaches to how we shape those conversations, produce those episodes, and bring your favorite show to life. You'll hear from amazing guests, such as Cole Raven of Podchaser, Dave Zohrob or Chartable and Mark Hendricks of Wild Ventures. And in these interviews, we continue to uncover the stories you want to hear most - stories around success, mistakes, scaling, building and making trade-offs - all in the name of building the next big thing. Leave us a review on Apple Podcasts ( https://ratethispodcast.com/codestory ) ! Amazing tools we use: * If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm ( https://transistor.fm/?via=code-story ). * Want to record your remote interviews with class? Then, you need to use Squadcast ( https://squadcast.fm/?ref=noahlabhart ). * Code Story uses the 1-click product ClipGain ( https://clipgain.io/?utm_campaign=clipgain&utm_medium=episode&utm_source=codestory ) , sign up now to get 3hrs of podcast processing time FREE! Credits: Season 3 of Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts ( https://podcasts.apple.com/us/podcast/code-story/id1466861744 ) , Spotify ( https://open.spotify.com/show/0f5HGQ2EPd63H83gqAifXp ) , Pocket Casts ( https://pca.st/Z1k7 ) , Google Play ( https://playmusic.app.goo.gl/?apn=com.google.android.music&ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https%3A%2F%2Fplay.google.com%2Fmusic%2Fm%2FIcdmshauh7jgmkjmh6iu3wd4oya%3Ft%3DCode_Story%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 ) , Breaker ( https://www.breaker.audio/code-story ) , YouTube ( https://youtube.com/channel/UCgjZsiUDp-oKY_ffHc5AUpQ ) , or the podcasting app of your choice. Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands
John Durant an author and investor. He's the founder of Wild Ventures and NYT bestselling author of Spartan Fit and the Paleo Manifesto. He's also on my short list of people I'm petitioning to tweet more. I stopped by on my way through LA to talk about his story, the evolution from writer to investor and his first exit (Primal Nutrition - one of John's early investments just sold to Kraft Foods for $200M - congrats John & Mark!). We also talk his fund's unique angle on investing as well as his heuristics for evaluating potential investment opportunities.I also let slip an early announcement about MoveWell (so keep an ear open for that :)).Find more out about John + Wild VenturesWild VenturesWild Ventures on Angel ListJohn on TwitterJohn on InstagramSupport The ShowLeave a Review oniTunesStitcherGoogle PlaySpotifyWe're helping 10,000 people do something IMPOSSIBLE and Start A Blog at StartABlog.comIMPOSSIBLE GEAR – http://impossiblegear.com – Save 10% with promo code: PODCAST IMPOSSIBLE NetworkIMPOSSIBLE HQ (blog)IMPOSSIBLE Gear (apparel)IMPOSSIBLE Podcast (podcast)Impossible.org (philanthropy) MoveWell App – Your personal mobility coach.Get stronger, recover faster, and feel better in less than 15 minutes/day.Free to download => MoveWellApp.com/Download Get Updates on Social MediaIMPOSSIBLE@IMPOSSIBLEHQ on Instagram@IMPOSSIBLEHQ on TwitterIMPOSSIBLE HQ on Facebook JOEL RUNYON@JoelRunyon on Twitter@JoelRunyon on Instagram
Click here for the show notes! Please leave us a review at http://openskyfitness.com/review The Paleo Connection to Our Primal Health "I don't see Paleo as an end point. I see it as the starting point on a launch pad. It's the beginning of something that works for a lot of people; especially for people who have digestive autoimmune conditions, people who have poorly explained conditions of any kind, or those who find it difficult to lose weight. If you reach a certain point in which you're happy with your health, you enjoy foods like dairy, you can digest it and it's a part of your life, then go enjoy it." - John Durant On this week's episode of the Open Sky Fitness Podcast, we had author of New York Times Bestselling books, The Paleo Manifesto and Spartan Fit! (with Joe De Sana, CEO and Co - Founder of the Spartan Race), and Founder of Wild Ventures, John Durant join us. John, who calls himself a Professional Caveman, became interested in learning about our connection to our ancestors way back in high school. Throughout high school and college, he studied evolution psychology and even wrote about it in his senior thesis. Living by Our Ancestral History "We don't really understand how well adapted we are to certain habitats until we leave them. Until we change it, screw it up, and lose something. Some of the lessons that we have learned about our habitat have come from going into very novel ones." - John Durant After years of research, study, and experiments of both humans and animals like the gorilla, John shares the importance of living a Paleo lifestyle to the best of our ability and how our ancestral connects to our: Chronic health conditions Poor dieting decisions Hormones Personal habitat and lifestyle Plus, John goes into detail about how Wild Ventures is helping various health and wellness related start-ups get the investment they need to grow. Current companies include: Greatist Thrive Market Primal Kitchen Kettle & Fire At the beginning of the show, Devon and I also go over what the 7 Primal Movements are and why we should be incorporating them into our weekly workouts. Building an Optimal Habitat and Life "How do I build a life for myself where it doesn't require discipline to be healthy? It's just something that flows natural from who I am and who I interact with. You basically get to create your own world." - John Durant To change our lifestyles, we need to have willpower, but very few people actually have that. When we want to make changes in our live, what disciplinary action can we take to change something in our habitat? It could be anything from changing the lights for better sleep or getting rid of extra junk food lying around the house. To create the life you want, make sure it includes the people that you want to be part of your habitat. Look for a community of people who want to grow and thrive as well. Join a gym or spend time with friends who also want to live healthy lives and improve their own habitats. "We do the best that we can with the lives that we have today and the budgets that we follow." - John Durant on how we can make what changes we can to live a healthier lifestyle. How to Hack Your Habitat: Living By Design, Not By Default (John Durant) https://www.youtube.com/watch?v=ttFSPYGFAco Biohacking Our Internal Computers People are different and therefore one diet, exercise plan, or way of living is not a fit for everyone. We can actually biohack ourselves and do experiments to see what works and doesn't work for our individual bodies from nutrition to fitness. We all have different preferences, likes, dislikes, budgets and ways of living so it's normal that we're all doing different things to change our environment and get healthy in our own way. Going all the way back to our ancestors, our bodies are programmed the same way to send us signals in accordance to our environment. Depending on what we're eating or how much we're exercising, our bran and body use the ancestral software we've been programmed with to carry and send different messages. For example, for women who are constantly dieting or over exercising, the body believes that there's either a famine or a migration going on. When this happens, it's common that women won't have their period or they don't have enough resources to become pregnant because the the body is unable to provide enough resources for the support and growth of the baby. The Benefits of Primal Movement When we're babies up until 2-3 years old, these primal movements come so easy to us. Then, we're stuck in desks at school or work for the rest of our lives. For optimal joint and body health, try to put these 7 primal movements into your daily workouts, if not a weekly basis when you're doing your workout program. If any of these movements do cause you to feel pain, it's either because you're doing them wrong or it's been so long since you've done them that your body just doesn't know how to do them anymore. These shouldn't cause you pain and you should be able to do them all. As you do these movements such as the lunge, you don't need to put a lot of pressure on your knees. If something is hurting, you should meet with a trainer or physical therapist so they can help you heal what's wrong with your body. The 7 Primal Movements Push Turn over or twist your spine throughout the body in a traverse movement Crawl Pull Hinge Squat Lunge About John Durant John Durant is an author, entrepreneur, venture investor, and professional caveman. John is author of The Paleo Manifesto and co-author of Spartan Fit! with Joe De Sena, founder of Spartan Race (July 2016). He has been featured in the New York Times and The New Yorker, interviewed on The Colbert Report and NPR Morning Edition, and has been rated one of The 100 Most Influential People in Health & Fitness. John is also the founder of Wild Ventures, an angel syndicate specializing in consumer health products & technology. He advises Thrive Market, Exo, AOBiome, Greatist, Brilliant Bicycles, Hu Kitchen, and Power Supply. John studied evolutionary psychology at Harvard under Steven Pinker before moving to New York City and becoming a “professional caveman”: mimicking a hunter-gatherer diet, running barefoot through Central Park, experimenting with intermittent fasting, and doing polar bear swims in the Atlantic. Previously, he spent three and a half years at an ad tech startup after a stint in management consulting. Thursday Night Live Q & A Sessions with Rob and Devon Each Thursday night at 7:15pm PST via the closed Open Sky Fitness Facebook Group , Devon and I will be online to answer an questions you may have about health, wellness, fitness, nutrition, lifestyle etc. Ask us anything! Join The Open Sky Fitness Podcast Group! That's right! We have a closed Open Sky Fitness Podcast group on Facebook where you and everyone have the opportunity to talk about your health and fitness goals in a safe environment. We post workouts and start discussions about how to be strategic around finding a healthier you. Check it out! Start Building Your Own Workouts and Meal Plan! Download Results Tracker here! Click To Download Home Workout Templates or text the word, "lifting," to 33444 to download the templates. Download the OSF Food Journal Now! Have a Question or Review for Rob or Devon? We love answering questions and getting feedback from you, our listener! If you have any questions to ask us, want to share a review of the show, or tell us any suggestions for guests/topics that you think would be great to have on the show, just email Rob at rob@openskyfitness.com or Devon at devon@openskyfitness.com or you can also leave us a review at www.openskyfitness.com/review, ask a question in the closed Open Sky Fitness Facebook Group and even text OSFreview to 33444 to get the link. What You'll Hear on This Episode 00:00 Open Sky Fitness Introduction 1:15 Opening comments with Rob and Devon 3:50 Recap on last week's episode OSF 157- Milk: Why Do We Even Need It? 4:15 About today's guest, John Durant, on the Paleo diet, religious rituals, and more 4:45 Grow with our online health and wellness community: OSF Facebook Podcast group! 5:10 Check out the Mind Pump podcast this week with Rob as their guest! 7:40 Contact Rob and Devon for One -on- One coaching 8:45 The 7 Primal Movements explained by Rob and Devon 22:00 The benefits of the 7 Primal Movements in your regular workout 25:00 Introduction to today's guest: John Durant 26:50 Why John decided to learn more about the Paleo lifestyle for academic reasons 30:00 Why chronic health conditions even exist with other species such as animals in zoos. 35:20 Why we're reducing our diets down to the constituent basics like a protein bar. What health effects gorillas in zoos experienced based on their diets. 39:00 Why we're being so misinformed by the mass media about health, fitness, and nutrition. 42:30 Hormones and weight gain 45:00 Changing our lifestyles to live healthier lives and the mistakes we've made along the way. 49:35 How we can create an optimal, healthy habitat for ourselves 51:40 How to avoid health mistakes like going for fast food over cooking dinner 54:00 The rise and fall of the Paleothic Age - Our ancestors' health 58:45 What was the spectrum for good teeth health for our ancestors'? What changed for us? 1:04:20 How we can answer any health question through The Paleo Manifesto? What can we learn from our ancestors? 1:08:00 How we can understand our bodies like a computer 1:11:50 Why we should avoid dogmatic approaches to health 1:15:40 About John's latest project with Wild Ventures and the companies he supports. 1:22:00 The benefits of bone broth 1:26:00 How big food chains are taking the nourishment out of the foods they sell like soup and broth companies. 1:28:40 How voting with your wallet and buying from healthy food companies and startups is making a huge difference. 1:34:25 Closing comments with Rob and Devon 1:36:50 Open Sky Fitness Closing RESOURCES MENTIONED DURING THE SHOW: Leave us an iTunes review Join the The Open Sky Fitness Podcast Group on Facebook Contact Rob and Devon to apply for One-On-One Coaching Sessions Check out last week's episode - OSF 157- Milk: Why Do We Even Need It? Visit John Durant's Hunter Gatherer Official Website Learn more about Wild Ventures: Thrive Market Kettle and Fire Primal Kitchen Connect with John via: Twitter Facebook Stay tuned for Rob's upcoming interview on the Mind Pump Podcast Buy your own Primal Kitchen Mayo Join the Spartan Race Find out more about the Spartan Race with Hunter McIntyre on OSF 099 - Evolution of a Spartan Athlete Listen to Josh Trent on OSF 077 - How to Stop Negative Thoughts Learn more about Michael Pollan Find out more about Dr. Daniel E. Lieberman Get Fit with Free Downloads! To Download Rob’s FREE workout templates click below** Download Templates Ask Rob a Question or tell him what is working for you: Email Rob@OpenSkyFitness.com Support This Podcast To leave a Review for Rob and the Open Sky Fitness Podcast CLICK NOW! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read each and every one of them. Contact our amazing sound engineer Ryan? Send him an e-mail here: info@stellarsoundsstudio.com Thanks for Listening! Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Do you have any questions (and would like to hear yourself on the Open Sky Fitness Podcast)? Click on the link on the right side of any page on our website that says “Send Voicemail.” And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! Thanks for listening/reading Episode 158 with John Durant: Biohack Your Health with Paleo! We hope you have gained more knowledge on how to be a healthier you.
Best selling author John Durant is the founder of Wild Ventures, an influencer based venture capital firm involved in some of the hottest CPG brands in the food, health and biohacking world. We sit down and rap about how to effectively start a business, raise capital, and avoid the perils that come with entrepreneurship.
This week’s Whole Life Challenge podcast guest is John Durant. John is the author of The Paleo Manifesto and co-author of Spartan Fit! by Joe De Sena, founder of Spartan Race (July 2016). He is also the founder of Wild Ventures, an angel syndicate focused on consumer health products & technology. He advises Thrive Market, Exo, AOBiome, Greatist, Brilliant Bicycles, Hu Kitchen, and Power Supply. John studied evolutionary psychology at Harvard under Steven Pinker before moving to New York City and becoming a "professional caveman": mimicking a hunter-gatherer diet, running barefoot through Central Park, experimenting with intermittent fasting, and doing polar bear swims in the Atlantic. He has been featured in the New York Times and The New Yorker, interviewed on The Colbert Report and NPR Morning Edition, and has been rated one of The 100 Most Influential People in Health & Fitness. Prior to becoming a professional caveman, he spent three and a half years at an ad tech startup after a stint in management consulting. [Note: For the complete set of show notes, links, and contact info, head to https://www.wholelifechallenge.com/podcast]
One of the trickiest things I do as a health blogger is decide which companies and products to use for my family and to recommend to others. I take this responsibility seriously, so I know I’m in good company when I spend time with my friend John Durant, aka Paleo Jesus, one of the 100 Most Influential People in the health world. Now as a venture capitalist, John Durant makes it his primary mission to find and fund the best health-focused companies through his company, Wild Ventures. He’s the best person I know to give insight into the future of health—and how we can vote with our dollars to support companies willing to shape and change it for the better. John Durant, Modern Caveman First, a little about John Durant, because he’s a fascinating person. His New York Times bestselling book The Paleo Manifesto rocketed the Paleo diet into popularity, and he continues to pursue health with a passion. On any given day you might find John Durant running barefoot through Central Park, experimenting with intermittent fasting, or doing a polar bear swim in the Atlantic. Now a sought-after health expert, he’s been featured by The New York Times, The Atlantic and appeared on The Colbert Report and NPR. John’s portfolio includes some of my favorite companies, where he works behind the scenes to make them successful: Thrive Market, Exo, AO Biome, and Kettle and Fire just to name a few. Let’s find out the inside scoop on how companies, big and small, play a part in our health future. The Mighty Dollar … in Your Pocket I’ve been criticized before for sometimes supporting large companies that offer some—but not all—health-conscious products. And there is of course good reason to be wary. Huge corporations have a track record of often not having our best interests in mind. Still, when we spend our dollars on healthy products, these companies listen and respond. And the bigger the company that makes a change toward healthier products, the wider the impact. Even in the last few years, we’ve seen an exciting amount of change for the better. At least that’s what I think … and I do even more so after hearing John’s insider perspective on the health future and where we’re headed. Change the demand, and they will follow! We as consumers are in control! In This Podcast, You’ll Learn all about the real power consumers have to shape markets … with just their dollars! which health trends companies respond to (and why) what John Durant really thinks about Walmart and big box stores (it’s not what you might think!) the inside story on successful startup companies like Thrive Market and US Wellness Meats why the way we shop and what we buy has a ripple effect on the environment why supporting companies you like is more effective than boycotting ones you don’t the downsides to regulation and how it works against mission-focused startups why being a “health fanatic” isn’t the only way to wellness and more! Resources We Mention Wild Ventures, John Durant’s investing company
If you've ever struggled with your health or diet, wondering why in the world you keep getting colds, cavities, or a few extra pounds despite doing everything you can to take care of yourself, OR if you've ever struggled to maintain your energy through the day - despite cup after cup of bulletproof coffee, then THIS is the interview for you! Today we interview John Durant, a modern caveman, bio-hacker and life-hacker, and author of the outrageously popular Paleo Manifesto. We'll talk about what's Paleo, why the name has such a bad wrap, and why the caveman diet and nutrition, just may be for us. We'll discuss it's biological origins, zoo animals, ancient man, Harvard evolutionary biologists, the Torah, Bible and Moses, and perhaps everything but the Ten Commandments. We'll learn why we may have been so much healthier BEFORE the agricultural revolution, but why it's not too late to turn back the clock and get healthier now. It'll be a fascinating look at our health, and why our diets aren't serving us. We'll look at what does work and why, and simple ways we can begin to shift our health and energy levels today. We'll also look at why our germophobic society isn't serving us, and why a healthy gut, means a healthy mind. We'll look at agricultural diets, vegetarian diets, vegan diets, raw food diets, gluten and gluten-free, fermented foods, the ethical treatment of animals and much, much more. We look at myths, dogma, addiction and societal demands, and how we can mindfully move past this to make our own choices, and discover our own healthy eating habits. This is one interview that will leave you better equipped to make healthy choices to feel better about your body, your energy levels, and even a clearer mind, TODAY. Show Intro Transcript: Today we have a very australopithic guest on our show. His name is John Durant, and he's been called a professional caveman, though I guess that'd be a Neanderthal. John Durant is an author, entrepreneur, venture investor, and yes, modern caveman. His first book, The Paleo Manifesto, advocates using our evolutionary history to combat the global epidemic of chronic health problems. He has been featured in the New York Times, The New Yorker, NPR Morning Edition, CBC, Der Spiegel, and The Colbert Report. He has spoken at Google, Harvard, and The Nantucket Project and has been rated one of The 100 Most Influential People in Health & Fitness by Greatist. He's also the founder of Wild Ventures, a venture group specializing in consumer health products & technology. Prior to becoming a professional caveman, he studied evolutionary psychology at Harvard. He thinks you should try a polar bear swim, intermittent fasting, and bone marrow. For myself personally, I've been going down this caveman road for years without realizing it. I wrote a best-selling books on barefoot running, barefoot walking and connecting with the earth, and still go barefoot wherever I can even in the snow, I'll also jump in freezing water no matter the temperature, and I'm always asking, what would ancient man have done? I've called myself a tinkerer, or what John would call a hacker, or a bio-hacker, continuously asking questions and experimenting on ourselves. One area I'm fascinated with is diet. For myself, I'd been nearly a lifelong vegan or vegetarian until recently. For the last three years, I was even a fully raw vegan. But at that point I was getting fracture after fracture, until I had my bone density tested and found it through the floor. Fortunately, at the time, I had felt this strong calling to try eating differently and had been drawn to the benefits of bone broth. Since then, I've made my way back up the food chain, and now call myself a vegetarian with meat-eating tendencies. But we'll be talking with John about this, about what Paleo is, about what a great caveman diet is, a farmer diet, an industrial diet, and even about why vegan or vegetarian, may not be the way to go. I think it'll be a fun and fascinating talk, one which may have you questioning your own food choices and habits, and asking, what would caveman do? Resources: Michael Pollan - Cooked Dr. Daniel Lieberman - Harvard For more information visit: www.InspireNationShow.com