Authority Podcasting: The Playbook

Congratulations on finishing your first eBook. Now is the time to turn downloaders into customers, using this episode as a guideline. We will discuss how to generate leads, email lists and bots. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: Two approaches for getting the eBook to the lead (00:58) Option 1: Download link on the thank-you page (01:06) Option 2: Send the eBook to the email provided (01:19) When you have a valid email for leads (01:29) Using bots as forms (01:56) One of these bots in action(click the download button) (02:52) Don't stop at one eBook (03:04) One way to make more: different eBooks for different personas (03:30) Alternatively: a series of eBooks (03:46) See omnystudio.com/listener for privacy information.

This episode is a comprehensive guide in covering the process of making, as well as publishing and advertising, your eBook. It will include steps you can follow to create a valuable eBook. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: Step 1: Documenting (00:41) Step 2: Outline (00:59) Step 3: Write! (01:18) Step 4: Design (01:51) Additional items to go with your ebook (02:03) Tools for creating your ebook (02:18) eBook creation software (02:31) A full-service agency (02:51) Work with freelancers (03:09) Publishing (04:04) Amazon Kindle eBooks (05:04) Amazon publishing tools (05:16) Amazon publishing process (05:48) Build authority further (06:22) Other online publishing platforms (06:55) Getting downloads (07:11) Checklist to make sure you’ve covered all your bases (07:59) Authority Marketing PlaybookSee omnystudio.com/listener for privacy information.

Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters. We will cover all the basics from title to time spent compiling an eBook, and the process of planning it. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: Choose the right topic for your audience (00:22) Go to places for deciding what you are writing about (00:45) Customer research and title testing (01:09) Use a catchy title (02:00) Quality Matters (02:16) How much time it will require (02:38) Repurpose high-performing content (03:00) Build evergreen resources (03:44) Why create high-quality content (04:14) See omnystudio.com/listener for privacy information.

This episode covers 5 of our favorite eBooks as well as why and how you should focus on YOUR niche. From interviews to How to guide’s, your eBooks can vary greatly. After choosing your format, what will be your focus? Focus on your niche. We’ll show you how and why this is important. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: 5 Kinds of eBooks we love (00:21) Interview (00:30) Case study (00:43) Philosophical (01:02) Roundup (01:19) How-to guide (01:42) Focus on your Niche (02:09) (If you need help identifying your niche refer to callforcontent.com/eBook (02:35) ) Once you have identified your niche (03:00) Steps on how to build your audience personas (03:16) What are your goals? (04:04) snapshot of metrics to focus on (04:22) See omnystudio.com/listener for privacy information.

Ever wondered just what an eBook could accomplish for your business? Join us in today's episode where we cover what eBooks can accomplish for your business. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: How to write an eBook visitors actually want to download (00:21) Why write an eBook Build Authority (01:08) The Authority Marketing Playbook Position yourself as an expert (01:55) Generate leads (02:31) Some ways to repurpose eBooks (03:27)See omnystudio.com/listener for privacy information.

This episode will be looking into some well-known podcasts and their revenue models; analyzing why most podcasts fail, and how these popular podcasts managed to succeed. Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: Podcasts and their revenue models (00:19) The business method (00:22) Their revenue model (00:37) Topical MBA (01:32) Their revenue model (02:18) Entrepreneurs on fire (02:51) Their revenue model (03:12) You need a budget (03:39) Their revenue model (03:58) Lore (04:17) Their revenue model (04:35) Why most podcasts fail (05:19) Design your monetization plan (06:02)See omnystudio.com/listener for privacy information.

This episode entails when to monetize a podcast, evaluating your monetization plan and narrowing down your options to make your monetization process a smooth one. Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: When to Monetize a show Monetization for an existing audience (00:53) Monetization for an existing business (01:26) Evaluating your monetization plan (01:42) Ease of implementation (01:57) Scalability (02:33) Costs (03:55) Narrowing down your options (04:47) Segment your Audience (05:32) Monetizing podcasts vs other media (06:06)See omnystudio.com/listener for privacy information.

There are 13 methods to monetize a podcast. This episode features each how they work, along with which types of podcasts suit them. Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: Sponsors and advertisers (00:35) Partnerships (02:12) Content-based networking (03:37) Private communities and masterminds (04:26) Premium content and subscription (05:24) Infoproducts and books (06:52) Events (07:48) Coaching and consulting (08:52) Donations (09:21) Affiliate income (10:00) Celebrity, social capital and paid hosting (10:39) Charging guests (11:17) Physical products (11:39)See omnystudio.com/listener for privacy information.

Hosting a podcast costs money to produce regardless of your goals for your podcast. So the sooner you start your monetization strategy, the better. This episode will be your guide in establishing why monetization is essential, how to accomplish this, and measuring the value of your customers. Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: What is podcast monetization? (00:37) The case for podcast monetization. (why should you monetize?) (01:06) Two main reasons why you should monetize. (01:31) Measuring the value of your listener. (02:14) Niching down. (03:32) See omnystudio.com/listener for privacy information.

With our series coming to an end, do you know what to do after your podcast appearance? Follow a few simple guidelines to ensure that you will be a guest again in the future. Feeling overwhelmed? Find out how we can help! Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Thank the host (00:37) Ask for referrals to other shows (01:28) Promote your podcast guest appearance (01:52) You now have everything (02:22) Call for Content offers end-to-end, done-for-you podcast guest placement. We’ll take care of everything for you to become featured in a podcast. Learn more about our podcast guest booking serviceSee omnystudio.com/listener for privacy information.

However overwhelming it may seem, there are steps to take in order to make sure the actual recording is an enjoyable experience for both you, and the host. This episode discusses 7 key components to keep in mind when recording. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Speak in a conversational tone (00:38) Use Interview flashcards (01:08) Don’t rush to answer (01:28) Focus on the topic and NOT the interview (01:41) Be your authentic self (02:02) Be aware of audio quality (02:21) Don’t sell (02:58)See omnystudio.com/listener for privacy information.

This episode will guide you in preparing for your first guest appearance: What to do beforehand as well as how to ensure that you are prepared for your first, with many more to come, appearance. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Invest in the right tools and equipment (00:39) Create a calendar link (00:54) Invest in a good microphone (01:17) Install Zoom and Skype (01:38) Prepare, prepare, prepare (01:51) Story template (02:12) How to be comfortable as a podcast guest (02:46) Our anti-rambling list (03:43) See omnystudio.com/listener for privacy information.

This episode will provide you with the foundation to write your pitch. It will emphasize the critical points that will entice hosts to have you as their guest, for example, relevance and relatability. Transcript, with all resources mentioned, can be found in The Podcast Guest Playbook. Topics Covered and Their Timestamps: Match your angles to the show (00:38) Example of a response from a well-aligned host (01:03) How to write effective podcast guest pitch emails (01:59) The outreach template in action (02:35) The outreach response (04:03) Make Pitching a habit (04:27)See omnystudio.com/listener for privacy information.

This episode covers all you need to know in terms of how you can add value to a show. It’s important to take individual episodes into consideration, rather than the show as a whole. This will improve your understanding of the host’s viewpoints, as well as the overall niche topics. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Things to check to see if you are a good fit for the show (00:53) Listen to several episodes (01:07) Take notes! (why you should.) (01:22) Show details to note (02:07) See omnystudio.com/listener for privacy information.

This episode will guide you into taking full advantage of podcasting as a medium, by helping you set up a thorough plan regarding audiences and topics. We will look at media kits, crafting an effective bio, developing your angles, and more. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Use a media kit (00:43) Authority Marketing Playbook (01:37) Craft an effective bio (01:41) 3 versions of your bio you should have (01:58) Develop your angles (02:55) Each angle should include (03:40) Examples (03:43 - 07:31) Put together your media kit (07:32) What should be in your media kit (07:41) Turn listeners into leads (08:37) Create an enticing download (09:22) Examples of download formats (09:45) Use the download for email capture (10:22) Important pieces to make sure downloads are as effective as possible (10:44) Follow up with leads (11:53) An Example of a follow-up series (12:15) See omnystudio.com/listener for privacy information.

Becoming a guest on a podcast is an effective way of building relationships with potential customers. However, it does require a lot of planning and consideration. Today's episode covers becoming a guest, as well as bringing value to both the audience and the host. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Why podcast guesting works (01:47) How you become a guest on podcasts (03:03) Find shows your ideal audience listen to (03:18) Have something valuable to say and say it well (04:01) Reach out and ask for the booking (04:30) the templates and checklists (04:57) Do podcast guests get paid? (05:01) learn more in the Podcast Monetization Playbook (06:30) How guests are interviewed on podcasts (06:39)See omnystudio.com/listener for privacy information.

With this series coming to an end, we will cover marketing and repurposing your podcast. For marketing, we will cover Authority Builders, Top of the Market shows, and culture shows. And on the topic of repurposing, we will speak on using infographics and Social media. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Marketing your podcast (00:23) Marketing for success (00:24) For Authority Builder and Top of the Market shows (00:41) Culture shows (01:13) What if things aren't going well? (01:59) Repurposing your podcast (02:19) Infographics (02:41) Social Media (03:03) Have Call for Content create your content (03:25) A handful of reasons why doing it in house just may not make sense (03:37) See omnystudio.com/listener for privacy information.

When deciding to implement a podcast, there are three main aspects you need to keep in mind, namely, inviting guests, equipment, and the process. Today we discuss how to compile an outreach plan, what you will need in terms of technology, and the processes for how to schedule and format your show. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Inviting guests to podcasts (00:39) How you are going to do it (01:00) Email template for a guest outreach (02:05) What to do with a yes or no (02:43) Materials and Processes (03:50) Technology (03:52) Processes (05:17) Show Format (05:58) Scheduling the shows (06:28) See omnystudio.com/listener for privacy information.

This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show. Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value. Do you know what your business niche is? Is your knowledge valuable? This episode will help you answer those questions. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: What are your goals? (00:38) if you’re creating a Top of the Market show (01:51) What is your business niche? (02:17) What do you have to offer your guests? (02:52) Guests to fit your goals. (04:13) Your guest personas (04:25) Authority Marketing Playbook (04:42) Shorter version of questions(04:55) Building personas (05:36) Examples (05:55) See omnystudio.com/listener for privacy information.

Join us in calculating the ROI from leads generated by your podcast to see if B2B podcasts will be profitable for you. This tool will only be useful for authority building podcasts, so if you aim to create a culture or top of the market show, this episode won’t be of value to you. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Is a B2B podcast worth it? (00:24) If you are creating a lead generating show (00:41) What numbers you need (01:00) The formula (01:15) Doing the math for your business (02:34) (To get to the handy calculator mentioned go to the B2B Podcast Playbook and scroll down to the “Doing the math for your business” section.)See omnystudio.com/listener for privacy information.

Today we will discover why to host B2B interview podcasts. We will also cover three main kinds of B2B interview podcasts, going over their pros and cons to find which suits your business. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Why you want a B2B interview podcast (00:36) Is a podcast right for my organization? (01:30) What kind of B2B podcast is right for your goals (02:03) The three fundamental styles: (02:39) Authority Builder (03:08) Planning your authority builder show (05:31) ROI of an authority builder (06:49) Some examples (07:12) Top of the market (07:41) Where are they best used (08:15) How do you produce these podcasts? (08:36) Some examples (09:14) Culture (09:44) The main goal (10:19) Planning (11:49) Some examples (12:35) See omnystudio.com/listener for privacy information.

When looking for influencers and partners, there are many from each corner of the globe! It can be difficult to sieve through the list to find the right people. Find out today, how to thin out the herd as well as how to do email outreach the right way. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Influencer and partnership outreach (00:32) Create a list of all the places and people you’d like to reach (00:41) Finding the influencers (01:23) 4 Levels of influencers (01:25) Information about your leads (02:25) How to do email outreach (The right way) (03:08) Outreach best practices (03:28) Spark their interest with a subject line (03:42) Add value (04:04) Challenge convention (04:31) Spark curiosity (05:09) Be personal (05:27) Follow up (05:37) Track everything (05:55) Call for Content: Authority marketing agency (06:20) Schedule an office hours call with MichaelSee omnystudio.com/listener for privacy information.

The main focus is to produce a podcast that builds authority. To do that, you need to pay close attention to format and schedule, finding and inviting guests, and the actual production of the show. Join our episode today as we cover these critical steps in planning. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Podcast Production (00:32) Show format (00:48) Examples (01:01) Scheduling (01:16) Inviting guests (01:40) Creating the show (01:58) Software (02:11) Schedule (02:25) How to promote authority-based content (02:48)See omnystudio.com/listener for privacy information.

What are your goals, and how do they make your content unique? Authority building is how you, the consultant, reach and influence prospects and customers. To achieve this, you will need a unique standpoint, as well as the ability to identify the key aspects that make your business and your audience unique. This will provide your customers with good quality content. Today's episode will highlight the approach Call for Content takes to authority marketing, and why. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Customer-focused content marketing (00:34) Quality comes first, SEO is secondary (00:59) Your unique voice (01:40) Questions for you (02:18) Headings outline (04:24) Interview your clients (05:11) Questions for them (05:35) Customer Persona categories (06:47) The types of content we create (in-house) (07:17) Relationship builder podcasts (07:20) Authority builder podcasts (07:36) Case study - how-to/guide (07:48) Case study - traditional (07:59) Expert process (08:06) Getting started guide (08:12) Philosophical opinion piece (08:21) Contrarian opinion piece (08:28) Authority teardown (08:36) See omnystudio.com/listener for privacy information.

Find your ideal niche and build your authority around it planning your authority roadmap! This episode will help you know where you should put your focus and how to let your audience know your focus! Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Step 1: Make a list of your strengths (00:44) In which fields do you consider yourself an expert? Which topics do you speak about most often in seminars and conferences? What do you love doing most at work? In which field do you want to be the ”go-to guy”? Which types of clients have you had the most success with? Step 2: The talk test (01:40) Step 3: Mapping the competition (02:04) Step 4: Ranking the options (02:55) Step 5: Tallying the results (03:24) any niches with overlapping topics, subtract one more than 3 major competitor names in any niche, add one If you personally know 4 or more people in a given niche, add one If more than half of them are local, add another one The exception that makes the rule (04:06) Turning your niche into a positioning statement (04:33) Putting it all together: the authority roadmap (05:13) How to use an authority roadmap (05:37) How to fill in your authority roadmap (05:58)See omnystudio.com/listener for privacy information.

There are 18 ways you could already be building authority; This episode will guide you through each of the 18 plays and how to apply them to build authority. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Education & Career (00:48) Go to a big name school Get an advanced degree (01:18) Become certified (01:30) Sell a company (01:43) Hold a high-level position at a well-known company (02:00) Found or join a venture-backed startup (02:18) Launch a successful public project (02:34) Teach (02:50) Existing content (03:02) Content & Community (03:13) Host a podcast Publish a newsletter (03:29) Publish a blog (03:45) Publish a book (03:59) Create an online course (04:12) Write for a well-known publication (04:30) Speak to groups (04:48) Be featured (05:04) Become active and/or well-known in your community (05:22) See omnystudio.com/listener for privacy information.

This podcast series sets the foundation for the approach taken by Call for Content and is designed to be a single reliable reference source for authority marketing. How quickly you see results depends on the level of your authority, good content sets the tone it will follow. As a consultant, authority is the key component in earning trust and admiration, as well as generating an income. Trust is vital for the expansion and maintenance of long term relationships with the clients. This episode covers why you want authority, the six principles of persuasion, three different types of authority, and the real key to gaining it. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: The issue (01:16) Reach me during my office hours (02:03) What authority is and why you want it (02:17) Six principles of persuasion (02:42) Reciprocity ScarcityAuthority Consistency Liking Consensus 3 types of authority (03:23) Best in class The simplifier The innovator The real key: Personality (04:34) Fundamental rules for authority content (05:06) Specialize Authority is relative (05:32) See omnystudio.com/listener for privacy information.