Podcasts about call for content

Walking the bike track this lunchtime and asking for your thoughts about kindness. What does it mean to you? Let me know. --- Send in a voice message: https://anchor.fm/rachelwheeleyisfunny/message

In This Episode…This week on Digital Coffee I talk about EA moving on to the next Battlefield game. It seems like they have given up on the 2042. A new lawsuit for Activision Blizzard and why it looks bad for the company. I talk about Overwatch 2 news, including the new ping system and Doomfist being a tank. Finally, talking about Destiny 2 copyright strikes and how content creators should know what rights they have when it goes happen. Show Notes● [01:22] EA is making a new Battlefield game● [02:51] Activision Blizzard's new lawsuit● [05:22] Doomfist is a tank● [08:28] Talking about the ping system in Overwatch 2● [10:24] Talking about the Destiny 2 Copyright Controversy People and Companies, We Mentioned in the Show● Overwatch 2● Battlefield● Activision Blizzard● EA● Gaming companies● You can now support us on Buy Me A Coffee!Thank You for tuning in! Join us Every Friday for a new episode! Review our Podcast!Merch● Check out the latest merch from Digital Coffee!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like' on our Facebook page!● Follow us on Twitter.● Follow us on Instagram.● Join our Discord!● Email at bdeister@digitalcoffee.tv Thanks for listening! Get bonus content on PatreonSupport this show http://supporter.acast.com/digital-coffee. See acast.com/privacy for privacy and opt-out information.

In This Episode…This week on Digital Coffee I talk about EA moving on to the next Battlefield game. It seems like they have given up on the 2042. A new lawsuit for Activision Blizzard and why it looks bad for the company. I talk about Overwatch 2 news, including the new ping system and Doomfist being a tank. Finally, talking about Destiny 2 copyright strikes and how content creators should know what rights they have when it goes happen. Show Notes?      [01:22] EA is making a new Battlefield game?      [02:51] Activision Blizzard's new lawsuit?      [05:22] Doomfist is a tank?      [08:28] Talking about the ping system in Overwatch 2?      [10:24] Talking about the Destiny 2 Copyright Controversy People and Companies, We Mentioned in the Show?      Overwatch 2?      Battlefield?      Activision Blizzard?      EA?      Gaming companies?      You can now support us on Buy Me A Coffee!Thank You for tuning in! Join us Every Friday for a new episode! Review our Podcast!Merch?      Check out the latest merch from Digital Coffee!Contact Us! ?      If you want to get involved, leave us a comment!?      Visit us and give us a ‘like' on our Facebook page!?      Follow us on Twitter.?      Follow us on Instagram.?      Join our Discord!?      Email at bdeister@digitalcoffee.tv  Thanks for listening! Get bonus content on PatreonSupport this show http://supporter.acast.com/digital-coffee. See acast.com/privacy for privacy and opt-out information.

You have one piece of content, Yay! What if I told you that you could take that same piece of content and put it 10 different places and generate more view, more income, and more influence for yourself. Today I'm chatting about content diversification, what it means and ideas for how to do it. Want to go from zero to hero in iMovie? → http://imoviemadeeasy.com

National Consumer Protection Week, 3/6-12/22 is dedicated to educating & protecting consumers, but content related to housing & real estate has been notably absent in the past. Beyond #Homebuying101, are there urgent issues that need to be addressed from the homebuyer's perspective? @Redfin's recent survey found that 77% of consumers -- both buyers and sellers, say we're in a housing bubble, and @BankRate's survey found that 64% of Millennial homebuyers have #BuyersREmorse? Despite low inventory hype, @RealtorDotCom's own survey found 1 in 4 homeowners #Intend2Sell.... is it time to talk about #IntentionInventory instead of using Active MLS listings as a measure of #PentUpRESupply? We invite debate on those questions and invite your own. RECALL -- Real Estate Consumer Alliance -- is an "adhocracy" that welcomes feedback from multiple stakeholders. What do you think homebuyers should know going into the Spring housing market in 2022? --- Support this podcast: https://anchor.fm/re2020/support

№33 Michael Greenburg, Call for ContentMy guest today is on a mission: To change the way you create elearning content into an “audio-first” e learning strategy. Michael Greenburg believes that if you “get” audio, in terms of the quality of the recording and the content, every other part of your course will have a solid footing. Not only that: By being the one effective method that does not need your eyes, audio increases your learning opportunities.In this “ear-opening” conversation we talk about:Why audio is such an important piece of the learning experience, and why paradoxically is one of the least taken care of.Michael's three key steps to get started with a quality, audio-first elearning experience.The many ways you can turn audio content into a variety of formats and experiences, or in Michael's case, a promising business model.The benefits of stepping up your audio game, for anything from your confidence as a public speaker, to the way you make content intrinsically compelling.And of course, the limitations of audio-only learning; which is to say that in many cases audio can play a fortifying role when used along with other media.

This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry.  He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips.  Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook.

Steve is passing the torch to Michael and AJ as they take over the podcast bringing in a fresh new perspective for the audience! Who is AJ? (2:31) AJ has been a fan of the show for quite a while, and he was too excited when he heard that Steve was looking for an opportunity for the podcast. Michael and AJ were looking to create a new kind of show to reach out to people on the journey past eight-figures, and this podcast was it.  AJ has been playing around with the internet since the ’80s. He sold a company back in the ’90s about doing web development when people were still trying to figure out how to close h1 tags. AJ has had some good luck over the years and a lot of stupidity, and he learned a few things from experience.  He has been trying to build concepts for a long time and, at the end of the day, has built a few agencies. He has sold most of them into web development, media buying, and dealing in New York.  Who is Michael? (11:12) Michael is a Fourth and Fifth generation entrepreneur on his mom and dad’s side, respectively. He was told he could not be an entrepreneur while growing up, so it was the only thing he was interested in doing.  Michael dropped out of school and went to a coding boot camp and joined a startup in Mountain View, California, where they raised a little over a million dollars and ended up failing as a group of 20-year-olds trusted with millions of dollars can do and settled into figuring out what he wanted to do next.  This turned into a b2b growth strategy consulting business. Michael is stumbling across podcasting, which is the industry he has been in for the past five or six years now with his company Call For Content and Podcast 360 and a few other things coming up in the future. Michael is a fan of what Steve has been doing with Podcast magazine.  What makes AJ and Michael so bullish about podcasting, and where do they see it going? (15:36) AJ has spent a lot of his career working in developing communities for brands, basically how to get people to be interested in what brands they were talking about and have done in the past.  AJ and Michael met in a mastermind for business acquisitions, which is how Michael looks at a podcast. He sees it as a media business where you are acquiring audience members because the audience is where the value lies. It’s the community that you build for your podcast that is truly important. Michael believes there is no better medium to have a conversation in than podcasting.  Resources Connect with Michael: LinkedInTwitter Connect with AJ: LinkedInTwitter See omnystudio.com/listener for privacy information.

What You'll Learn From This Episode: Why podcasting is the best solution for digital content Why consistency and building relationship is important Know about 'audio first content marketing' Related Links and Resources: So, I got the B2B podcast playbook and it goes in-depth on how to use a podcast as part of a B2B marketing strategy. You can find it at www.B2Bpodcastplaybook.com or just go to www.callforcontent.com and 'playbooks', it will be right there. Summary: Michael Greenberg is the founder of Gentleman of Technology LLC, a B2B venture creation and growth consulting firm. He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. He is excited to expand his businesses further into podcasting and B2B services with the launch of Southafricatalent.com. In 2020 Michael expanded his portfolio by adding Podcasting 360 to his list of companies; it takes care of the post-production for podcasters with professional sounding audio, show notes, and social media videos to promote episodes. Here are the highlights of this episode: 2:16 Michael's ideal Client: Up until two years ago, I used to say any B2B business that wants to use or work with podcasting as part of their sales and marketing strategy. But, couple years ago we started working with podcast networks and we decided that we'd expand out and offer some of those same services to B2C as well. Now, it's anyone who wants to put part of their sales or marketing dollars into podcasting. 3:01Problem Michael helps solve: Podcasts are kind of weird, they're just a little different from the other kinds of content. And we help you understand how podcast work with your existing strategies. 3:46 Typical symptoms that clients do before reaching out to Michael: If you feel like you're getting left behind when it comes to digital content, then I think podcasts are the best solution because radio is one medium that all generations can understand. And translating that into digital audio is just a couple steps. 4:32 What are some of the common mistakes that folks make before finding Michael and his solution: Consistency is the biggest mistake, and that consistency comes in publishing but also the relationships that you build from the show. And not being able to consistently manage them. 5:11 Michael's Valuable Free Action (VFA): Well, you're already listening to podcast so I would say reach out to a podcast that you really love. And that you might be a good fit to be on. And say "hey, can I be on your show?". About half the time they have contact forms and that gets a toe in the water to getting into podcasting yourself. 5:59 Michael's Valuable Free Resource (VFR): So, I got the B2B podcast playbook and it goes in-depth on how to use a podcast as part of a B2B marketing strategy. You can find it at B2Bpodcastplaybook.com or just go to callforcontent.com and 'playbooks', it will be right there. 6:45Why is podcasting the step I should take when it comes to all this digital stuff and specifically when it comes to content? The reason is pretty simple; something I call 'audio first content marketing'. If you outline your audio and your content to be audio and be recorded as audio, you can transcribe it very easily. And then you end up with text which ends up on google and can be turned into all sorts of sharing. Everyone can talk, and training any executive to be comfortable on a mic is something that you'd probably going to end up doing at some point anyway just as part of their development. When a sales executive has a show, they get to interview their perfect fit clients and build relationships with the target account list. When a marketing executive has a show, then they might not be the host but they might be managing it and developing all the content for the company from one or two episodes a week. And so,

What You’ll Learn From This Episode: Why podcasting is the best solution for digital content Why consistency and building relationship is important Know about 'audio first content marketing' Related Links and Resources: So, I got the B2B podcast playbook and it goes in-depth on how to use a podcast as part of a B2B marketing strategy. You can find it at www.B2Bpodcastplaybook.com or just go to www.callforcontent.com and 'playbooks', it will be right there. Summary: Michael Greenberg is the founder of Gentleman of Technology LLC, a B2B venture creation and growth consulting firm. He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. He is excited to expand his businesses further into podcasting and B2B services with the launch of Southafricatalent.com. In 2020 Michael expanded his portfolio by adding Podcasting 360 to his list of companies; it takes care of the post-production for podcasters with professional sounding audio, show notes, and social media videos to promote episodes. Here are the highlights of this episode: 2:16 Michael’s ideal Client: Up until two years ago, I used to say any B2B business that wants to use or work with podcasting as part of their sales and marketing strategy. But, couple years ago we started working with podcast networks and we decided that we'd expand out and offer some of those same services to B2C as well. Now, it's anyone who wants to put part of their sales or marketing dollars into podcasting. 3:01Problem Michael helps solve: Podcasts are kind of weird, they're just a little different from the other kinds of content. And we help you understand how podcast work with your existing strategies. 3:46 Typical symptoms that clients do before reaching out to Michael: If you feel like you're getting left behind when it comes to digital content, then I think podcasts are the best solution because radio is one medium that all generations can understand. And translating that into digital audio is just a couple steps. 4:32 What are some of the common mistakes that folks make before finding Michael and his solution: Consistency is the biggest mistake, and that consistency comes in publishing but also the relationships that you build from the show. And not being able to consistently manage them. 5:11 Michael’s Valuable Free Action (VFA): Well, you're already listening to podcast so I would say reach out to a podcast that you really love. And that you might be a good fit to be on. And say "hey, can I be on your show?". About half the time they have contact forms and that gets a toe in the water to getting into podcasting yourself. 5:59 Michael’s Valuable Free Resource (VFR): So, I got the B2B podcast playbook and it goes in-depth on how to use a podcast as part of a B2B marketing strategy. You can find it at B2Bpodcastplaybook.com or just go to callforcontent.com and 'playbooks', it will be right there. 6:45Why is podcasting the step I should take when it comes to all this digital stuff and specifically when it comes to content? The reason is pretty simple; something I call 'audio first content marketing'. If you outline your audio and your content to be audio and be recorded as audio, you can transcribe it very easily. And then you end up with text which ends up on google and can be turned into all sorts of sharing. Everyone can talk, and training any executive to be comfortable on a mic is something that you'd probably going to end up doing at some point anyway just as part of their development. When a sales executive has a show, they get to interview their perfect fit clients and build relationships with the target account list. When a marketing executive has a show, then they might not be the host but they might be managing it and developing all the content for the company from one or two episodes a week. And so,

Today's episode is all about podcasting, but more importantly, it's actually about being smarter when it comes to creating content. Yes, that's right, if I can find a way to work smart instead of just hard I want to implement it. Michael Greenberg, the Gentleman of Tech (the OG - Original Gentleman), and the Chief Strategist at Call For Content, has been working in the podcasting space for years. He's developed systems and methodologies to help turn a podcast in to so much more. We've spoken about repurposing content on this show before, but Michael's real superpower is operations and automation. In the episode, we'll talk about the tools Michael uses, and how he creates smart workflows that allow him to develop, create and publish more content than you ever thought possible. I hope you enjoy the conversation as much as I did. There are some pearls in here that you're bound to love. I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm specializing in technology-enabled operations. GOT grows B2B SaaS and professional service businesses, as well as providing personal advisory services for serial entrepreneurs. He launched his first independent venture, Call For Content, in January of 2017. Call For Content utilizes automation technology within podcast production to produce multimedia campaigns for B2B content marketing campaigns at a fraction of the cost compared to the traditional creative process. This empowers business leaders to build authority, trust and a following which proves key to any marketing strategy in today's competitive content climate. “jump. I learned to swim because I got thrown in the pool with my backpack on. And you have got to swim you are going to drown in that scenario. The same thing applies for entrepreneurship but you don't need to leave your job. Be a lazy entrepreneur, hire somebody to do most of the work on your new business. And just self-fund it out of the little budget every year until it's where you want it to be in then take it over and grow it”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7Lb

We entrepreneurs just LOVE to overcomplicate everything, don't we?  Think about it, imagine you're wanting to start a new online business. You've got the new landing page, upsell pages, blog, social media channels and tonnes of other pages, process and systems to put in place before you can even launchyour idea! But do we really need all of this stuff or is there way in which we could simplify…and we mean reallysimplify the entire process and stillhave a successful business? In this episode we're joined by the awesome Michael Greenberg of Call For Content, and we talk about an incredibly specific (and perhaps revolutionary?!) strategy for those of us who don't have the time, energy or resources to manage an omnichannel (we love that word) content strategy. (1:30) Two lies and one truth about Michael. Will Kennedy get this correct yet again or are his mindreading days finally behind him? (3:54) Let's dive right into who this simplified strategy is for and what it helps us to do.   (5:51) Some of the fastest growing companies in the world are based purely off a strategy just like this. Let's find out how you can emulate them.    (8:15) What is the actual structure of this campaign and how can you implement it into your own business? More importantly, where does the monetization happen?   (10:42) Practical tips of the strategy.   (11:53) More people than ever listen to podcasts embedded on blogs. Does this new strategy mean we have to get rid of this?   (12:38) What should the frequency of your emails be and what should you actually put in them?    (15:01) Entrepreneurs love messing around as it means we get to avoid doing the most important stuff. Now we won't have an excuse!   (17:21) What is Michael's go-to formula for the perfect subject line? Episode Resources   Website: https://slack-redir.net/link?url=https%3A%2F%2Fwww.callforcontent.com%2F (https://www.callforcontent.com/) LinkedIn: https://slack-redir.net/link?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fgentoftech%2F (https://www.linkedin.com/in/gentoftech/) Twitter: @gentoftech  

Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. The more you are known, the faster you will grow your business. One of the best ways to get known in your field and build your profile is to get featured on media and publications. But finding the right publications can take ages. Also, how do you connect with journalists and podcasters in the right way? How do you follow up to get the most of every feature you have? This is why my team and I have spent an entire month and more than £2000 consolidating 4 years of data on the global publications that are looking for contributors. We have created the Ultimate Publicity Bundle where you will get access to: A Curated Database Of 500+ Media Publications That Are Looking For Speakers 100+ Podcasts looking for guests. My templates on how to connect with journalists. My follow up framework to maximise every single speaking opportunity you have. All of this for only £29,99 for a limited period of time. Click here to download. http://bit.ly/publicity-bundle-podcast Today I have the pleasure to Interview Michael Greenberg Michael Greenberg is the founder of Gentleman of Technology LLC (GOT), a B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs. He launched Call For Content in January of 2017 as a full-service podcasting agency for content marketing, audience growth, and monetization strategies. In this episode, we talk about: Engaging with current and past clients as a research method. How to turn what you found in your research into content that boosts your business growth. Audio is the best method for creating content and why I say it is. Connect with Michael Greenberg Website https://www.callforcontent.com To become a GTeX Member, Apply here: https://gtex.events/call ----- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast Also, make sure you subscribe to the podcast so you don’t miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message

What are your goals, and how do they make your content unique? Authority building is how you, the consultant, reach and influence prospects and customers. To achieve this, you will need a unique standpoint, as well as the ability to identify the key aspects that make your business and your audience unique. This will provide your customers with good quality content. Today's episode will highlight the approach Call for Content takes to authority marketing, and why. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Customer-focused content marketing (00:34) Quality comes first, SEO is secondary (00:59) Your unique voice (01:40) Questions for you (02:18) Headings outline (04:24) Interview your clients (05:11) Questions for them (05:35) Customer Persona categories (06:47) The types of content we create (in-house) (07:17) Relationship builder podcasts (07:20) Authority builder podcasts (07:36) Case study - how-to/guide (07:48) Case study - traditional (07:59) Expert process (08:06) Getting started guide (08:12) Philosophical opinion piece (08:21) Contrarian opinion piece (08:28) Authority teardown (08:36) See omnystudio.com/listener for privacy information.

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Developing compelling, unique content often requires a large amount of resources from you and your team. Today we discuss how to fully leverage podcasting and automation to create unique content for all channels including SEO, social and video to reduce the time and resources required to create high performing content. Our guest today is Michael Greenberg. Michael is the founder of Gentlemen of Technology, a B2B venture creation and growth consulting firm, and the CEO of the podcasting agency Call For Content. Michael and I discuss: The 2 and 3 main components of the podcast content automation The exact steps for marketing managers doing implementation Who should be the face of your podcasting The best industries for leveraging podcasting Common problems people face when implementing content automation The future of content automation We hope you enjoy this episode and get your hands into some of Michael's techniques to increase your team's content creation. To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support

This week it’s a short one and you can think of this as our Nutanix quick take. On the podcast today I chat with Srujana and Rachel about .NEXT and how customers can get involved in the experience. Follow us on Twitter Srujana Puttagunta Rachel Benns- https://twitter.com/RachelBenns Dwayne Lessner - twitter.com/dlink7 Angelo Luciani - twitter.com/AngeloLuciani Nutanix Nation - twitter.com/NutanixNation Resources Nutanix online community - http://bit.ly/1zJ4aAK Nutanix community blog - bit.ly/2ECb14M Nutanix user groups - bit.ly/NutanixUserGroup Call for Content - http://bit.ly/2VhRUqV Conference Agenda - http://bit.ly/2TdjuTv Conference Speakers - http://bit.ly/2v4n7Dj

How to monetize your podcast and avoid wasting time... Michael's Social: https://www.linkedin.com/in/gentoftech/ Call for Content: https://www.callforcontent.com/ YouTube Channel: youtube.com/chrismichaelharris Social Media: @HeyCMH Work With Me: HeyCMH.com

In my conversation with Michael  Greenberg CEO of Call for Content https://www.callforcontent.com  I soon discover a deep thinker. Success for him is freedom over time. Listen to my engaging conversation and get ready to be thought provoked.

Michael Greenberg-  Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting rm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.” Michael recently exited his ownership of the Business RadioX Studio for St. Louis, Missouri, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them nd their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career. Michael launched his venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides a unique insight into growing businesses of all types. His expert prociency has propelled both he and his clients by setting a new value standard in content marketing. Michael is exceptionally adept at increasing process efciency, analysis, strategy and building up businesses. He offers a diversied set of skills in analytics and data, project management, client management and how to position new content for maximum impact. https://www.callforcontent.com Listen to another #12minconvo  

 Learn how to build your brand through a podcast and raise your authority as an expert in your field with your high-impact content Know how to put your expertise on display, tell your story, share your experience, and prove your niche authority Learn how to attract your ideal client, set up systematized lead generation and watch as your ideal clients come to you Resources/Links: The Authority Marketing Playbook: Download the Templates - https://www.callforcontent.com/amp/ Summary Michael Greenberg is the founder Call For Content which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. In this episode, Michael shares how to take the first step toward being a global authority and be known for who you are and what you do. Check out these episode highlights: 01:26 – Michael's ideal client: A professional who wants to generate revenue podcasting 01:38 – Problem he helps solve: We solve the problem that podcasts are a unique content channel in the way you work with them and the way you work with the people who operate in that ecosystem 02:57 – Typical symptoms that clients do before reaching out to Michael: So, if you are selling to people who are not referred to you and you are in services. If you don't have content, they are not going to be able to identify that you have authority 04:10 – Common mistakes people make when trying to solve that problem: Trying to do it all themselves and failing to get out content that is consistent and looks professional. 05:20 – Michael's Valuable Free Action(VFA):Start learning about your customers 05:49 – Michael's Valuable Free Resource(VFR):authoritymarketingplaybook.com or callforcontent.com/amp 06:50 – Q:"How do you end up doing podcasts?" A: I was a B2B Growth Strategy Consultant before I started doing this and I was consulting with a business podcast network. Then one day they said you should have a show so you understand what we do. They ship me a suitcase full of equipment and they got started the next week. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as always from on the sand, a little Castaways Beach, next to the waves in Australia. Joined today by Michael Greenberg. Michael, good day and welcome. Michael Greenberg:It's great to be on. Tom Poland: Where were you...where are you based? Where are you hanging out? Michael Greenberg:I'm in sunny Denver Colorado. Tom Poland: Denver Colorado. Do you ski? Michael Greenberg:Not yet but I will next year. Tom Poland: Oh you're a recent arrival? Michael Greenberg: Yeah. Just this past year. Tom Poland: Where'd you move from? Michael Greenberg: St. Louis, Missouri. Tom Poland: Class workshop. Michael Greenberg: Yeah. Tom Poland: Okay. Cool. Well great to have you on your show, on the show. For those of you who don't know Michael, he's the founder of Call For Content. Which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies?

 Learn how to build your brand through a podcast and raise your authority as an expert in your field with your high-impact content Know how to put your expertise on display, tell your story, share your experience, and prove your niche authority Learn how to attract your ideal client, set up systematized lead generation and watch as your ideal clients come to you Resources/Links: The Authority Marketing Playbook: Download the Templates - https://www.callforcontent.com/amp/ Summary Michael Greenberg is the founder Call For Content which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. In this episode, Michael shares how to take the first step toward being a global authority and be known for who you are and what you do. Check out these episode highlights: 01:26 – Michael's ideal client: A professional who wants to generate revenue through podcasting 01:38 – Problem he helps solve: We solve the problem that podcasts are a unique content channel in the way you work with them and the way you work with the people who operate in that ecosystem 02:57 – Typical symptoms that clients do before reaching out to Michael: So, if you are selling to people who are not referred to you and you are in services. If you don't have content, they are not going to be able to identify that you have authority 04:10 – Common mistakes people make when trying to solve that problem: Trying to do it all themselves and failing to get out content that is consistent and looks professional. 05:20 – Michael's Valuable Free Action(VFA):Start learning about your customers. 05:49 – Michael's Valuable Free Resource(VFR):authoritymarketingplaybook.com or callforcontent.com/amp 06:50 – Q:"How do you end up doing podcasts?" A: I was a B2B Growth Strategy Consultant before I started doing this and I was consulting with a business podcast network. Then one day they said you should have a show so you understand what we do. They ship me a suitcase full of equipment and they got started the next week. Tweetable Takeaways from this Episode: “Start learning about your customers. That means actually doing market research.” -@gentoftechClick To Tweet “We choose a podcast as the medium because it's the easiest to get in your voice and to prove your authority with.”-@gentoftechClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as always from on the sand, a little Castaways Beach, next to the waves in Australia. Joined today by Michael Greenberg. Michael, good day and welcome. Michael Greenberg:It's great to be on. Tom Poland: Where were you...where are you based? Where are you hanging out? Michael Greenberg:I'm in sunny Denver Colorado. Tom Poland: Denver Colorado. Do you ski? Michael Greenberg:Not yet but I will next year. Tom Poland: Oh you're a recent arrival? Michael Greenberg: Yeah. Just this past year. Tom Poland: Where'd you move from? Michael Greenberg: St. Louis, Missouri. Tom Poland: Class workshop. Michael Greenberg: Yeah. Tom Poland: Okay. Cool. Well great to have you on your show, on the show. For those of you who don't know Michael, he's the founder of Call For Content. Which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies? All three of which I am a great believer in Michael. So really looking forward to this interview, selfishly for my own purposes. I think as much as for our audiences. So, the title is "How to Generate Global Authority". In just seven minutes. So, tell you how to do that in just seven minutes,

Jimmy and Jessica talked to Anna Chu about the upcoming conference Microsoft Ignite. They talk about Call for content, bigger developer focus and roller coasters. https://techcommunity.microsoft.com/ https://www.microsoft.com/en-us/ignite https://www.microsoft.com/en-us/ignite-the-tour/ https://ignitecfc19.hubb.me/ https://ignitecommunitycfc2019.hubb.me/ https://forms.office.com/Pages/ResponsePage.aspx?id=V6F2jGoqYEKl9nqG_mUHHJzqoqubJ3xNrb8ghru3oR1UQ0JVQkRDWjdZRk8wOTBaVlc5SlhPRExPVS4u   Guest: Anna Chu (@_achu)

On episode 30 of the All About 365 podcast, Anna Chu from Microsoft joins Steve and Jay to talk about Microsoft Ignite, and opportunities to be a part of Microsoft's premier IT conference. You'll find out what Microsoft Ignite is - how has it changed from last year - and get some tips on how to convince your boss to send you. And if you are interested in becoming a community reporter or submitting a session before the August 4th deadline, tune in for some tips and tricks from Anna, Steve and Jay

We dive into monetization, production, growth, and advertising for course creators, coaches, and consultants with Michael Greenberg in this episode of LMScast hosted by Chris Badgett of LifterLMS. Michael is the founder of Call For Content. He started out in software development and majored in economics in school. After being a part of a startup where he managed technical teams, he used the knowledge he had gained to become a technical marketer. At Call For Content Michael works with coaches, consultants, and podcasters to help them take effective action for their businesses. Positioning your business helps to inform your marketing. … Monetization, Production, Growth, and Advertising for Course Creators, Coaches, and Consultants with Michael Greenberg Read More » The post Monetization, Production, Growth, and Advertising for Course Creators, Coaches, and Consultants with Michael Greenberg appeared first on LMScast - LifterLMS Podcast.

Being this first, the only, the most unique is obviously a great advantage for brands trying to get the attention of its customers. It’s also easier said than done. Michael Greenberg, is the CEO of Call For Content and author of the Authority Marketing Playbook. He says he uses strategies to develop unique, niche-specific, quality content that is engaging and delivers new customers. Call for Content Call for Content is a podcasting agency primarily focused on creating B2B content market for use in lead generation. Over the years, Michael says podcasting has proven to be the most effective tactic for lead gen, resulting in his company moving to podcast-based strategies for the company’s clients. Developing Content Michael believes it’s critical to develop a strategy that connects with the client’s customers from the start. He uses direct customer research that is both qualitative and quantitative and combines both to develop ideal customer personas. Call for Content will audit the client’s current materials and conduct one-on-one interviews with up to five of the client’s customers to find out what they want to know.  The interviews are typically followed by a survey and additional talks with people who fit the client’s ideal customer personas but are not customers. This research typically costs $2,500 and takes about six weeks. For clients interested in making an investment in lead generation using content, keeping the price low initially is good because it gives the client time to get to know Call for Content before the content creation begins. Too many companies make content for use in SEO or sharing it in newsletters, but what they should really be looking at is who they should be creating content with to bring in new customers. The content should help open the door to new relationships and partnerships that will attract new customers. As an example, Michael says you might consider positioning your podcast by interviewing ideal clients for your business or creating a series with tech leaders who serve the same industry. Podcasting is an effective way to generate content even if it isn’t part of a podcast show. And if the client’s target demo includes millennials, Gen Zs, tech-savvy or highly educated individuals, there is a good chance there are not enough listeners for a podcast series to make sense. The audio content created from the podcast, however, can be used to create written content and be re-purposed for use in blogs, videos, newsletters, social media and other vehicles...all in the voice of the client’s authority figure – the person who speaks to your target audiences as an authority. Authority Marketing The size of a company plays a big role in determining who will be its authority figure. If the company is small, say 20 to 30 employees, the authority must be the owner or founder. Companies with 150 or more employers might be able to use division heads or a VP of sales and marketing. If the company has 1,000-plus employees, there may be an entire team working full-time on the podcast. Michael has three labels for authority figures. Best-in-Class includes the person who has a proven track record in his or her field of interest. The Simplifier is the person who uses a podcast to make things simpler for everyone and the Innovator does things by going against the grain. This person has become successful using unconventional tactics. Michael talks about authority marketing in two ways: specialization and relativity. The more you can niche-down or specialize in an industry, the easier it is to build authority. Michael points out that it is difficult to build authority if you are trying to be an expert in digital marketing. However, if you are trying to be an authority in lead generation using Facebook ads for dental practices in middle market cities, you can become an expert in just a few months. Authority is also relative. The only people you need to be an authority for are the people who will actually buy your product or service. Useful Tools in Creating Content There are many, but Michael likes using Google Docs because it lets you collaborate with others in real time and get instant feedback. He also likes using Otter.ai for transcriptions. For about $70 - $80 per year, you can record phone calls and have conversations transcribed. Connect with Michael The best way to connect is to go the website, callforcontent.com, and look for the chat widget in the righthand corner. Select “office hours” and schedule a time to talk with Michael.

Michael Greenberg, founder of Call For Content, has found lots of ways to bring value to the market by employing versatility. Coming from a tech background, Michael found a niche in podcast development in the B2B space. Connect with Michael here: 1. Medium - https://medium.com/@gentlemanoftech 2. LinkedIn- https://www.linkedin.com/in/gentoftech/ 3. Call For Content - https://www.callforcontent.com/   * Join the Code of Character Facebook group!   Ready to surround yourself with a group of men who are dedicated to life long learning and rising above average? Join our mastermind, THE CODE here!

  Content strategy is key for establishing your authority in the market. If your clients know you're the expert on what you do, they'll be happy to pay you to solve their problems. But how do you establish yourself as an "expert"? That's where Michael Greenberg comes in. His agency Call For Content specializes in using podcasts to create a strong client base, and in this week's episode he shares his strategies for turning a few key interviews into a thriving business by "borrowing" your clients' authority.  It's a short listen at just over twenty minutes and chock full of mind-blowing tips. Check it out!    Today's links:  https://www.callforcontent.com/ https://twitter.com/gentoftech https://www.callforcontent.com/b2b-podcast-playbook https://easel.ly/infographicdesign Theme song by topmen.bandcamp.com!   Want to support the show? Order a custom infographic from Easel.ly! Use this link (https://www.easel.ly/infographicdesign/) for a great price!  Think you'd be a great fit for the show? Let me know at twitter.com/KCarCFH Leave us a review on Apple Podcasts or recommend us to a friend. It helps immensely.

A B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs. He started his career by dropping out of college, going to a coding boot camp (Coding Dojo ‘13) and then joining Alumnify as COO (now defunct, raised ~$1.3MM).To make going out money while working there, he started doing freelance web design/dev as well as rapid app prototyping for seed and pre-seed SaaS apps. After leaving Alumnify, he continued as a freelance dev while learning and pivoting to growth strategy consulting and content marketing for better recurring revenue.In order to grow beyond a company of 1, he launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content in Q1 2019, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced in Q2 and beyond.Michael is a confident and knowledgeable speaker in podcasting, B2B marketing, and growth strategy as well as many other topics in technology, ethics, philosophy, futurology, leadership, personal improvement, and cooking.Learn More: www.callforcontent.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

A B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs. He started his career by dropping out of college, going to a coding boot camp (Coding Dojo ‘13) and then joining Alumnify as COO (now defunct, raised ~$1.3MM).To make going out money while working there, he started doing freelance web design/dev as well as rapid app prototyping for seed and pre-seed SaaS apps. After leaving Alumnify, he continued as a freelance dev while learning and pivoting to growth strategy consulting and content marketing for better recurring revenue.In order to grow beyond a company of 1, he launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content in Q1 2019, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced in Q2 and beyond.Michael is a confident and knowledgeable speaker in podcasting, B2B marketing, and growth strategy as well as many other topics in technology, ethics, philosophy, futurology, leadership, personal improvement, and cooking.Learn More: www.callforcontent.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Michael Greenberg of Call for Content shares a simplified process for creating a newsletter. This is part 2 of 2. Episode 535: [Part 2] Newsletter - Simplified by Michael Greenberg of Call For Content on Creative Marketing Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Michael recently exited his ownership of the Business RadioX Studio for St. Louis, Missouri, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguised career. The original post is located here: and  Gusto is making payroll, benefits, and HR easy for small businesses. Get 3 months free once you run your first payroll with our link:

Michael Greenberg of Call for Content shares a simplified process for creating a newsletter. This is part 1 of 2. Episode 534: [Part 1] Newsletter - Simplified by Michael Greenberg of Call For Content on Digital Marketing Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Michael recently exited his ownership of the Business RadioX Studio for St. Louis, Missouri, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguised career. The original post is located here: and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL: 

Michael Greenberg of Call for Content shares how to choose your niche. Episode 506: How To Choose Your Niche by Michael Greenberg of Call For Content on Business Consulting Advice Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Michael recently exited his ownership of the Business RadioX Studio for St. Louis, Missouri, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguised career. The original post is located here: and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL: 

Michael Greenberg of Call for Content shares his thoughts on connecting with influencers. Episode 482: Connecting with Influencers by Michael Greenberg of Call for Content Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Michael recently exited his ownership of the Business RadioX Studio for St. Louis, Missouri, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguised career. The original post is located here: and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL: 

The ASAE Great Ideas Brouhaha - (Recorded September 21, 2018 - 12:30 EST) A seemingly simple post sharing the ASAE Great Ideas Call for Speakers was posted to the members-only Association Chat Facebook Group on Friday, September 6, 2018. This post sparked a controversy over ethics issues concerning plagiarism, intellectual property, and equity of membership. A rough timeline of the ensuing events and key topics at issue: - On September 6th a link to ASAE's Great Ideas Call for Content Leaders is shared. Part of this Call for Content Leaders includes a PDF of "prototypes" for sessions that are open for speaker submissions. - The prototypes offer descriptions of each session that would be ideal for the conference. - Within hours, a comment from an Association Chat member is posted suggesting the session prototypes seem to be descriptions of well-known consultants' work. - Soon after, another member posts some examples of descriptions in published articles (from sources like Harvard Business Review, KPMG, Salesforce, Deloitte, etc) that they have found using plagiarism tracking software. - A concern is raised about plagiarism and intellectual property violations. Is this unintended negligence, a glimpse at deeper cultural issues at hand, or something else? - More comments soon follow. Many are focused on the most recent speaker agreements from ASAE that some interpret as requiring each speaker to sign over to ASAE their content, IP, and rights to future sale and distribution without further compensation. (In addition, Association Chat members post that the agreement includes an additional request for speakers to create 15 questions and answers to help sell their material for ASAE's profit.) - Requests are made for transparency into the plagiarism auditing process. - Requests are also made for a more in-depth look at the way ASAE receives its content (including speaker contracts).  - ASAE's Ethics Committee's mission comes into question – what is their role? What is the process for submitting that a violation has occurred? Chat Host KiKi L'Italien interviews ASAE's Chief Executive Officer John Graham, Chief Learning Officer Rhonda Payne, and Chief Information & Engagement Officer Reggie Henry for today's Association Chat. **Like programming like this? Become an Association Chat Patreon Patron for as little as $1/month to support these efforts! https://www.patreon.com/associationchat**

Michael Greenberg is the founder of GOT, Gentleman Of Technology, a venture creation and strategy consulting firm. He is the Chief Strategist of Call For Content, which launched in 2017 after two years of market research and process development. He provides unique insight into growing businesses of all types by setting a new value standard […] The post ML81 – Be the Chief Strategist Through Authority Marketing with Michael Greenberg appeared first on Jake A Carlson.

Authority marketing can separate you from competitors, drive revenue and turn you into a niche celebrity. But for many salespeople, it's a struggle with where to start and how to get it done. We sat down with Michael Greenberg, chief strategist for Call For Content and author of the Authority Marketing Playbook, to talk about how to effectively establish yourself in your field as an authority.

Authority marketing can separate you from competitors, drive revenue and turn you into a niche celebrity. But for many salespeople, it's a struggle with where to start and how to get it done. We sat down with Michael Greenberg, chief strategist for Call For Content and author of the Authority Marketing Playbook, to talk about how to effectively establish yourself in your field as an authority.

Do you feel like no one is listening? Maybe you don't feel like you have the authority should should with your business. Michael Greenberg shares how you can start building credibility using content. He says that it's not what you know or who you know, but it's who knows what you know. We also dive deep into networking and building influence in the episode.In the episode Michael shares about why we need to change business schools, the power of apprenticeships, getting into business without a business degree, building relationships with decision makers, giving people freedom to learn, using mentorship to multiply yourself, content marketing, building credibility, using podcasting to grow your network, positioning yourself as the expert, living a lifestyle of entrepreneurship, and much more!Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.Michael is exceptionally adept at increasing process efficiency, analysis, strategy and building up businesses. He offers a diversified set of skills in analytics and data, project management, client management and how to position new content for maximum impact.Professional highlights include:Entrepreneur, Author, Strategist, and Advisor.Increasing business visibility, revenue velocity, and ROI.Reducing expenses for dozens of businesses while growing profits using technology-enabled solutions.An industry-leader in both B2B and tech for product development, marketing, and strategyHonored by Business RadioX to join the company as a studio owner to make a more significant impact and help build a new playbook for studio launches.After spending the last five years working in high-level management and consulting roles for small to large brands and startups, Michael knows what truly drives conversations, new business leads, brands and new product launches that produce business growth.“As a result of working with Call For Content, I now have pages and pages of shareable content that further establishes my expertise, deepens my trust and connection with current and potential clients, and keeps me top of mind as a business resource. This has helped make their decision to work with me easier.” Art Snarzyk III, Owner, InnerView Advisors, Inc.Interview Segments - This is where you can find each section of the interview.Intro / About Michael: 1:01 minutesInterview: 4:03 minutesRapid Rire Questions: 36:58 minutesWebsite:  https://www.callforcontent.com/Book:  https://www.callforcontent.com/ampTwitter:  https://twitter.com/gentoftechLinkedIn:  https://www.linkedin.com/in/michaelggreenberg/

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.” Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career. Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing. Resources Call for Content (content marketing) St. Louis Business Podcast Michael Greenberg on LinkedIn Michael Greenberg on Twitter