Clever Content Podcast

Episode 30 of the Clever Content Show is available now and make sure you enjoy it because it’s our final episode. And that’s okay! In fact, it’s a great opportunity for us to reflect on the experience and pass on some of the podcasting wisdom gathered over the last couple of years. There is good news too! Though the Clever Content podcast may be coming to an end, we’re looking at launching not one but two new podcasts in the near future. So make sure you look out for those – sign up the newsletter to find out when they launch. In the meantime, I hope that you enjoy this final episode. We’re pretty candid about what our aims were, what we think went well and areas that were much more of a challenge. We even share some of the number too, if you’re into that kind of thing. (It’s never all about the numbers.)Should you start a podcast? I think everyone here at Content OD would agree that it’s been a very positive thing for our company. If you’re thinking about giving podcasting a go, we would heartily recommend it. Hopefully, this episode will give you some idea of what to expect. And that’s it! Go and get your headphones one last time and tune into the Clever Content Show. Subscribe to the show!The best way to listen to the back catalogue is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 28 of The Clever Content Show features a cracking conversation between Iain and Tom about how people seem to be turning to closed communities instead of broadcasting to the world. They also cover Spotify’s decision to ban political advertising from their platform. Do you prefer to send your messages out into the open world of social media or are you more likely to live in a private Facebook or WhatsApp group? It seems many people are preferring the latter these days and it may be part of a growing trend and the continued rise of communities. Iain and Tom give their take on the situation and look at some of the reasons why it might be happening. They also explore what effect the growth in communities might have on brands and companies. Can marketeers and content folk still reach people if they are spread more widely in smaller groups?In the second half of the show, our duo turn to Spotify and its recent decision to stop political ads on their platform. Affront to freedom of speech or simply too much moderation required for a company that doesn’t turn a profit? Perhaps a bit of both. This is one of our best episodes so far, so pick up your headphones and turn it up to whatever you consider to be an appropriate volume. Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. The internet will retreat into communities - 2020 media and marketing trends part 3 | LinkedInLewis Wiltshire on Twitter: "This move by Twitter….”Spotify will ‘pause’ political ads in early 2020 - The VergeApple AirPods: iPhone Accessory Or The Next Big Thing?Clever Content Show — Content ODClever Content newsletter — Content ODDid we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 28 of The Clever Content Show is out on the airwaves and it’s the last episode of the year, which means it’s time to do a bit of looking back at the year gone by, as well as forward to 2020. How’s it been for you? Me, Iain and Tom pick out some of our highlights from the previous 12 months, as well as some of the things we’ve been less than impressed with. There’s also time for us to consider what we’ve learned, what’s changed and our ambitions for the coming year. Go and get some headphones and listen in. We hope you’ve had a fantastic 2019 yourself and thank you so much for listening. We really appreciate it. Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 27 of the Clever Content Podcast is available now and features a conversation between me (Phil) and Tom where we share some of our content and cultural highlights of 2019.That’s right – we’re getting the end-of-year awards ceremony out of the way early as we move into the festive season. With Iain off on paternity business, this is a chance for me and Tom to think about the books and films/TV that have caught our eye over the last 12 months. Do you have some favourites of your own? Feel free to share them with us by emailing info@contentod.co.uk or by getting in touch through Twitter, where we are @content_od.Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Atomic Habits: Tiny Changes, Remarkable Results by James ClearGood Night Stories for Rebel Girls by Elena Favilli, Francesca Cavallo | WaterstonesThe Americas with Simon Reeve: when the documentary series is on BBC Two, and where he's visiting | inewsYesterday (2019 film) - WikipediaClever Content Podcast — Content ODDid we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 26 of the Clever Content Show is here and we thought it was a good time to talk about podcasting and the podcast industry in general, which has changed a lot even in the last couple of years. We started the Clever Content Show as a way of exploring a new medium and throughout the process we have been open to the fact that it's a learning curve. The show has taken lots of changes in format, personal and scheduling.  Some of us are even starting to enjoy it!We also discuss the changing face of the industry in general, with money flowing in and celebrity/big brand podcasts starting to dominate the charts. GoodBad features some interesting 5G adverts from Australia - https://adage.com/creativity/work/optus-5g-now-you-get-it/2213081Got your headphones handy? Pop on your lugholes and get stuck in.

Episode 25 of the Clever Content Show has landed and features a rather marvellous chat with Jane Rutter, Founder and CEO of Zeal, a full service digital and creative agency based in Leeds and London. It was fantastic to hear all about Jane’s experience of setting up an agency, making it successful and creating a company culture. From building a client base to overcoming the challenges of being a business owner, it was a really honest conversation with plenty to learn for anyone who works in the creative industry.What else did we cover? Well, it so happened that we recorded mere hours after the launch of this year’s Christmas ad from John Lewis. Is it any good? Why do we look forward to it so much? Can they use the same formula forever? Together we tackled these extremely important questions to get to the bottom of this now yuletide tradition. Got your headphones handy? Pop on your lugholes and get stuck in. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Jane Rutter – Meet the Team – ZealZeal – Full Service Digital & Creative AgencyChristmas 2019 Ad | John Lewis & Partners and Waitrose & Partners - YouTubeJohn Lewis & Partners (@jlandpartners) | TwitterJohn Lewis (@johnlewis) | TwitterClever Content Podcast — Content ODDid we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 24 of the Clever Content Podcast is ready for your earholes. Iain and Tom are joined by special guest, Jess Peace from Rise at Seven, to talk about the new Portal TV device from Facebook as well as the word content itself.Would you like to video chat through Facebook or WhatsApp through your tellybox? That’s what the new Portal TV allows you to do along with a few other features, including Instagram-style AR games and group watching content on Facebook Watch. If you use Facebook a lot, you might find that tempting. But is it enough to make you forget about the privacy concerns that come along with using Facebook these days? It’s fair to say we’re not entirely convinced. In the second half of the show we go on to look at the word ‘content’ itself. The top bods at PayPal have decided the term is ‘overused’ and instead they’re going for ‘brandcurrency’ instead. Crikey, eh? We talk about what the word content means to us and how its usage has changed over the years. And by the end of the episode, we’ve just about decided maybe it’s not so bad after all!That’s it. Go get those headphones. Pop them on or in. Relax. Enjoy. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Facebook launches Portal TV, a $149 video chat set-top box | TechCrunchHands on: Facebook Portal TV Review | Trusted ReviewsNo one should buy the Facebook Portal TV - CNETStory Time, Superframe, AR games & more | Portal from FacebookClever Content Podcast — Content ODDid we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 23 of the Clever Content Podcast is out and contains some exciting chit chat about the ‘…with me’ phenomenon on YouTube and a surprising tracklist announcement for Coldplay’s new album.Did you know that millions of people are watching videos of ordinary people doing ordinary things for hours on end? Whether it’s cooking, studying, cleaning or even mowing the lawn, ‘…with me’ videos are incredibly popular. Me, Iain and Tom talk about why we think that might be the case and how there’s pretty much always an audience for everything. In other news, British dad-rockers Coldplay announced the tracklist for their upcoming new album via classified ads taken out in real-life newspapers all over the world. Interesting approach!Go and get your headphones, find a comfortable position and enjoy yourself. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Why YouTubers make videos of themselves studying for hours - Business InsiderReal Time Study With Me with break

The latest episode of the Clever Content Podcast is out on the airwaves, as we explore Oatly’s decision to make its carbon footprint and commitment to lower CO2 emissions the focus of its marketing. While I take a rather cynical view, Iain and Anna (first time on the show!) consider the reality of climate change and how Oatly’s potentially controversial but always ‘to-the-point’ message is likely to hit home with a younger audience. It’s also consistent with their previous branding too, as Oatly has for some time looked to position itself against the dairy industry, as opposed to other oat drink companies. It’s certainly an interesting way of doing things and makes for – we hope! – a good discussion.In the second part of the show, we take a trip down memory lane to answer a few social media questions. Like, what was the first platform we joined? Which had the most impact on us? And if we could only be on one social network, which would we choose?This was a fun episode to record – go and grab those headphones and listen in. Don’t forget, you’re always welcome to get in touch to tell us what you think and make suggestions. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. OatlyDitch Milk | OatlyLook! Oatly cartons come with carbon dioxide equivalentsDairy-free Oatly labels to include climate footprint figure to encourage milk swap | The DrumAfter angering Swedish dairy industry, Oatly brings controversial ad campaign to the UK | The DrumSubscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

On this week’s episode of the Clever Content Podcast I join Iain to discuss favourite documentaries, challenger bank ads and have a great chat with John Offord, a fantastic producer, director and broadcaster. I’ve know John for many years and he has worked extensively with the BBC on some brilliant projects. That includes his 2018 radio documentary, The Sounds of Windrush, which explored the musical influence of the Windrush generation on the UK. We also asked John about his career so far, the importance of getting to know and work with the right people, and how an idea gets turned into a completed piece of work. He gave us some great insight into what it takes to create video and audio content that covers some challenging topics.In the GoodBad (or whatever it’s called) section of the show, we compared the recent video ads for two of the UK’s biggest challenger banks: Monzo and Starling. You can take a look at them yourself via the links in the show notes below. That’s it! Another episode in the can – I hope you enjoy it and don’t forget that you can always send us your thoughts and feedback. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. HOME | john-offordJohn Offord - Broadcaster - BBC | LinkedInJohn Offord (@johnofford808) on TwitterEpisode 20: Mo tools, mo content — Content ODStarling Bank UK TV Commercial | #FeelGoodAboutMoney - YouTubeYou Make Monzo, Monzo - YouTubeMonzo – Tone of VoiceComparing Starling Bank and Monzo’s TV adverts - Alex Sherwood - MediumSubscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

It’s Clever Content Podcast time again and in episode 20, Iain and Tom take a look at the growing number of apps and tools available for making content. Is this a fantastic new era where barriers are hauled down and good ideas can get made, whoever you are? Or is it an open door for people to make any old rubbish? There’s no doubt the times they have a-changed, so we look at what it might mean for content folk in the future. Later in the episode, our happy couple go not-that-deep-at-all on the recent ad campaign from Spotify. Is the clever-copy led approach successful and – perhaps more importantly – can Iain do any better? The answer, we suspect, is yes and then no. It’s a fun episode this one – go and find your nearest listening station and hunker down for some content-related chit-chat and nonsense. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Descript | Create podcasts, videos, and transcripts Descript Podcast Studio - YouTube GarageBand for Mac - Apple (UK) Audacity ® | Free, open source, cross-platform audio software for multi-track recording and editing. Remove Background from Image – remove.bg Grammarly: Free Writing Assistant Canva – Collaborate & create amazing graphic design for free Spotify UK on Twitter: "Dance without limits (unless you need a breather)

Episode 19 of the Clever Content Podcast has landed! This week, Iain and Tom chat to Chris Andersson, Communications and Campaigns Manager at Good Things Foundation, the UK’s largest social and digital inclusion charity. There are 5.3 million people who have never been online in the UK and 11.9 million people who don’t have essential digital skills. Chris and the Good Things Foundation team are about to tackle the issue with the organisation’s annual Get Online Week campaign, which takes place 14–20 October. But how do you reach an audience who is mostly offline? What kind of barriers do those people face and how do you engage them? What messaging works well and which should you avoid? In a world of big brands and always-on campaigns, it’s really interesting to hear Chris talk about the kind of content challenges that come with tackling digital inclusion. In the much-shorter second part of the show we take a rather sharp turn in tone to discuss Susan Boyle and ill-thought-out hashtags, as well as the equally sharp change in tone taken by Go Compare in their latest ad campaign. Good, bad or somewhere in between? Let us know!That’s it. Get your headmuffs and listen up to the finest content-related show you could possibly imagine. Notes and linksEvery episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Christopher Andersson - Communications and Campaigns Manager - Good Things Foundation | LinkedInOur vision is a world where everyone benefits from digital | Good Things FoundationGet Online WeekEpisode 18: Opportunity, idea, execution! — Content OD'Distressing' GoCompare ad sparks dozens of complaints#susanalbumparty: The ad campaigns that accidentally (or not) launched filthy hashtags - BBC ThreeClever Content Podcast — Content ODDid we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 18 of the Clever Content Podcast is out in the wild and – stop the press – this week Iain and Tom are joined by the show’s first ever guest! A huge thank you to Coral Cranmer, Head of Planning at Jaywing, who stopped by the Content OD office to chat all things content with us.So what exactly did we talk about? Well, following on from last week’s conversation about quirky copy in curious spaces, first we looked at Virgin Trains and its successful Avocard campaign. One of the reasons it did so well was the way Virgin’s social team were able to spot an opportunity, come up with an idea and execute it well in such a short space of time. And of course, having the structure in place and confidence to sign it off and let it out into the wild.Tom played another game of GoodBad (Bad Good?), in which he asked Iain and Coral to share their thoughts on some rather creative copy from Cards Against Humanity and Kallo. And then finally, we all had a good old natter about the streaming wars, subscriptions and how in the merry heck we’re all supposed to pay for multiple subscriptions at once.That’s it. Now off you trot to get those headphones and listen in to your new favourite content podcast content. Or something like that.

Time for another episode of the Clever Content Podcast and this time Iain is joined by Tom and Dave to talk about tone of voice and some rather curious copy.First up is LuckyTrip, a unique kind of holiday service that asks you for some basic details then chooses a holiday for you. Based on that simple premise, you might think the destination descriptions would be written in a clear, informative manner. But no! The tone of voice is not like that at all, which made us wonder who the target audience is and how much it really matters.The trio then move on to a quick game of GoodBad (or it may be BadGood), which involves a little light analysis of some other somewhat creative copy. You know that sign with the amusing list of items you shouldn’t throw down the train toilets? That’s one of the examples.Finally, there is a brief chat about data and leaked government plans to do what they will with all of our information. It all gets very political, but who doesn’t in this day and age, right?That’s it. Off you pop to get your headphones. Find a comfortable position. Go for it.Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android.Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 16 of the Clever Content Podcast, Iain and Rich take a look at some of the ways we keep up to date with what’s happening in the content industry. We’re talking tools, tips and handy websites that we turn for all the latest content shenanigans.Before that, the look at whether it’s important for content professionals to keep up with the industry at all. Does it matter if you’re not on top of trends and changes in audience behaviour? Can you sit at your desk and plug away in your own little bubble?We reckon that everyone has their own way of doing things, but knowing where to find news, articles and helpful information when you need it is pretty important. Hopefully, you’ll find some of our suggestions for doing that useful.That’s it! Go get those headphones, relax and enjoy…Subscribe to the show!The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android.Give us your feedbackWe’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

We’re back for another slice of the Clever Content Podcast. This time round Iain shares a very upsetting story about how he accidentally dunked his phone in the sea and broke it forever. The good news is it got him thinking about 3’s ‘Phones Are Good’ campaign from last year. Was it a great example of showing the benefits of a product that so many of us take for granted these days? Or was it a misjudged attempt to fight against a growing sense that perhaps our smartphones aren’t all that good for us after all? Also – how on earth did Iain cope without a phone for a month? In the second part of the show, Tom shares his thoughts on a really interesting new project that blends some of his favourite topics: advertising, music and… craft beer. It leads to an interesting conversation about how valuable side gigs are to brand, marketing and content agencies. What do we get out of our passion projects? Enough words – let’s get you into the real chitter-chatter. Go and get your favourite headphones, pop them on your bonce and listen in to episode 15 of the Clever Content Podcast. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

We’re back for another episode of the Clever Content Podcast. This time round Iain and Tom tackle the tricky topic of user research. How much research goes into your content? Do you speak to your audience before you get cracking? Or do you just bat on without a care in the world for whether it’s going to help or reach the people it’s aimed at? We think there are lots of lessons to be learned from the content design approach that stemmed from the work that went into creating gov.uk – even for more campaign-style projects. With clear content backed by real data and insight, you can’t go wrong. On the other hand, you could take a more hostile approach to dealing with your audience. We go through some pet peeves, including badly written links, colour contrast accessibility issues and the dreaded manipulinks on sign up forms. Ugh! In part two of the show, Tom takes us back in time to share his Chat Roulette experience in light of Reddit’s decision to add live streaming to its platform. Because who doesn’t want live streaming these days!? That’s it. Go and get your headphones and listen up. We think it’s a good one. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android.  Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.  "Bell, Counter, A.wav" by InspectorJ (www.jshaw.co.uk) of Freesound.org "Game Show Theme Tune" by FoolBoyMedia of Freesound.org "French Horn Sounds" by TaranP of Freesound.org

It’s time for another episode of the Clever Content Podcast. In this show, Iain and Tom revisit PaddyPower’s controversial sponsorship of Huddersfield Town and the possible effect of negative brand association. They also explore the possible reasons behind Facebook’s decision to add the ‘…from Facebook’ branding to both WhatsApp and Instagram. Brand association – what’s it worth? In episode 12 of the podcast, we talked about PaddyPower’s somewhat garish kit sponsorship of Huddersfield Town. We decided it was probably all a big publicity stunt and… we were right! This time round, we go back to that conversation and look at what might be in this kind of brand association for Huddersfield Town – beyond cold hard cash. And if that’s the case, is it worth it? Clearly it must be for them and many other sports teams, but what about smaller brands and even influencers on YouTube and social media? Building the right partnerships and developing a loyal audience is all about trust, we reckon. WhatsApp and Instagram (from Facebook) Do you know that both WhatsApp and Instagram are owned by Facebook? You probably do, but what about the average person happily scrolling and posting away on those platforms. Do they know? Well, if they didn’t before, they might well now, as Facebook has decided to apply some subtle branding on a few key screens in WhatsApp and Instagram. They say the aim is to make it clearer that they are a ’network’ of apps and part of the same family. But is that the real reason? Might this be an attempt to negate some of the problems raised by Facebook’s recent privacy scandals by associating with two brands that have remained much cleaner and well-liked? Listen in to see what we think and don’t forget to get in touch if you want to suggest a topic or share your thoughts. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

It's the latest Clever Content Podcast episode. Iain, Tom and Phil take on FaceApp (yes we made ourselves old) as well as discussing the recent PaddyPower sponsorship shenanigans with Huddersfield Town. Side note, Phil had to leave mid-show for a content-related emergency, don't worry everything is fine. Not much more to it, crank your speakers up to eleven or get your headphones on and hit play. If you have any feedback, feel free to get in touch and share it with us.

Time for another episode of the Clever Content Podcast. This time, Iain and Phil are joined by our marvellous animator, Cara who is on hand to share her expertise. She shares how she became interested in animation at an early age and managed to turn her passion into a career. Cara recently wrote about the online spaces where she find inspiration for her work. On the show, she talks about the recent animated blockbuster, Spider-man: Into the Spider-verse, which uses a wide range of techniques to produce a unique effect. It’s all about the ones and the twos! Finally, we look at the incredible statistic that 60% of animation students in the US and europe are women, yet that figure drops off to 20–40% who are in professional roles. Cara is just starting to get involved in a new organisation called Animated Women UK, and she shares her experience of being a female animator working in the industry. And that’s it! Go and grab your headphones, pop them on your bonce and enjoy the episode. And if you have any feedback, feel free to get in touch and share it with us.

It’s time for another episode of the Clever Content Podcast and this time, Iain is joined by Richard Tissington, Head of Video at Content OD and Dave Moore, Project Director. Both Rich and David have many years experience producing, shooting and editing video content, so we decided to go more in-depth on the all-important pre-production process. This is a topic we touched on at the end of the last episode of the podcast. This time round, we look at the development stage too, which comes before pre-production takes places and is all about getting the idea right and the planning behind the project. In the second half of the show, the chaps go on to discuss those occasions where they had to ‘learn the hard way’. So if all that sounds right up your street, get yourself a brew, pop your headphones on and listen in. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

In episode 9 of the Clever Content Podcast, me and Iain are joined by our Head of Video, Richard Tissington to talk about Airbnb’s foray into the world of filmmaking. ! The company behind the world’s largest online marketplace for home-sharing and tourism experiences has produced a documentary called Gay Chorus Deep South. Currently doing the film festival circuit, Airbnb says the project is in line with its values as a company and a response to the political environment in the US. In the show, we talk about how this documentary – and the genre in general – could be a great tool for telling stories that fit with a company brand. In the second part of this episode, we quiz Rich on what happens once a client has said that they want us to produce a video. We talk about the importance of a pre-production process and getting to the bottom of what the client is really looking for. Hopefully, you’ll find a few useful nuggets of advice in there. What the heck are you waiting for? Go and get yourself a cup of tea, turn those speakers up and listen in now. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Variety - Why Airbnb Produced Documentary ‘Gay Chorus Deep South,’ Its First-Ever Film Gay Chorus Deep South Clever Content Podcast — Content OD Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

In episode 8 of the Clever Content Podcast, we talk about the recent announcement from Lush, the cosmetics brand that's decided to turn off all its social media accounts. We also discuss tips and techniques for dealing with problem copywriting issues.

The latest episode of the Clever Content Podcast, this time we’re talking about who your content is for, as well as giving a shout out to a couple of our favourite browser bookmarks! Our main topic was inspired by a marketing meetup attended by Tom, where the point was made that we have to think harder and smarter about designing content for our audience. It's important to get out of our bubble and do some research on what the target audience will respond to. In the second half of the show Iain and Tom share their most used bookmarks. What the heck are you waiting for? Go and get yourself a cup of tea, turn those speakers up and listen in now. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Feedbin - RSS Reader TeuxDeux Clever Content Podcast — Content OD Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

We’re back with another episode of the Clever Content Podcast and this time we’re talking influencers and niche communities. There’s more – we’re also joined on the show by Tom, our new Head of Digital at Content OD! Our influencer discussion stems from the recent documentaries about the ill-fated Fyre Festival and the fallout from that. What role do influencers have on advertising? How much responsibility do they bear when things go wrong? What’s it like to work with influencers? We cover all these questions and more. In the second half of the show, we look at the growing trend of niche communities and how people are searching out their own tribes. We use examples of our own to look at how it’s possible to reach people when they are in their own corner of the internet. It can be done! What the heck are you waiting for? Go and get yourself a cup of tea, turn those speakers up and listen in now. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Podcast - Google Drive URL Tracking For Analytics on Content OD content planner | Trello Blog - URL Tracking for Analytics - Google Docs Say hello to Tom, our new Head of Digital — Content OD Fyre Festival - Wikipedia Fyre Fraud (2019) - IMDb FYRE: The Greatest Party That Never Happened – Official Trailer | Netflix - YouTube Mighty Networks: Grow Your Niche Brand or Business Clever Content Podcast — Content OD Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

We're back! Episode 5 of the Clever Content podcast sees Iain and Phil in reflective mood as we shake up the format and talk about the importance of content governance and making sure your content plans are achievable. In the second half of the show we go on to talk about how content agencies and freelancers go about getting new business. So what have we changed? Well, not a lot really. But episodes will certainly be shorter – around 25–30 minutes – and we will focus on two topics each time we record. Of course, we will also be looking to get the show on a more frequent schedule too. We're still dipping our toes in the water and learning as we go, as is the way to do it! So yes – what are you waiting for? Go and get your headphones and enjoy episode five of the Clever Content podcast. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Principles of Content Governance – GatherContent Blog Episode 4: Reddit for brands, how to curate content and good copywriting — Content OD Our team — Content OD Projects — Content OD Clever Content Podcast — Content OD Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 4 of the Clever Content podcast is now available for your listening pleasure. In it we cover content-related topics including changes to Reddit that make it more appealing to brands, tools and tricks for staying on top of current trends and curating content, plus an overview of what makes a good copywriter. Did you know Reddit is in the top five most visited websites in the world? Well it is. And the company has made some changes recently that make it a more attractive place for brands to explore. We talk about that and how businesses have used the platform up to now. There are lots of good reasons to get good at curating content. It helps you stay on top of what’s new in your industry and you can share your knowledge with teammates and clients. We take you through the tools you need to find and distribute the best of the web. And finally, we take a brief look at what being a good copywriter is all about. Turns out there might be more to it than being able to string a sentences together. As with most things in life, the better you are at listening, the better your work will be. What are you waiting for? Go and get those head phones on… now! Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Reddit adds News section as beta feature on iOS | The Drum Reddit says ‘brand safety isn’t an issue our customers have’ but ad buyers aren't so sure | The Drum All Google Reader - Wikipedia Instapaper Temporarily Unavailable for users in Europe Pocket Refind – Worth your attention Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

Episode 3 of the Clever Content podcast is now out in the wild for your listening pleasure. As always, we pick out and pull apart some of the best content-related news and examples from the last couple of weeks. This time around, me and Iain start by looking at the use of perimeter ads at football matches that are tailored to your location. Slightly creepy invasion of privacy or very clever tech that will lead to some very clever content? We share our thoughts on this new form of advertising. Then it’s on to the world of YouTube and what it’s like to work with influencers on the platform. There’s been some talk of influencers needing to be a bit more open about follower counts and to improve behaviour in general. But then others reckon you should be off to Vidcon not Cannes. We share our own positive experiences of working with influencers. And finally, it’s on to the launch of Instagram TV, which should open up a whole new world for producing and publishing longform video content. It’s said to be in competition with YouTube, but is that really the case? Listen to our initial thoughts on how IGTV might be used going forward. Of course, there are plenty of other bits and pieces that we touch on too, so grab your headphones and give episode 3 a listen. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed | The Drum Unilever's Keith Weed calls for 'urgent action' to tackle influencer fraud | The Drum Rethinking premium content for your YouTube strategy - Think with Google Welcome to IGTV – Instagram iOS 12 Preview - Apple (UK) Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. Subscribe to the show! The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android. Give us your feedback We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.

So, here it is! The second episode of The Clever Content Podcast from the team here at Content OD. This is your chance to listen to us pick out and pull apart some of the content and content-related news that’s taken our fancy over the last couple of weeks. In episode 2, Iain and Chantal start by looking at the marketing campaign around the Hollywood blockbuster, Deadpool 2. It’s a campaign that does things a little differently and has captured people’s attention, even if it’s not to everyone’s liking. The question is: what do we think? We then take a left turn to cover social media and online bullying, including what the government and social media companies are doing about it. With new platforms available to help teach social media to children, could the solution be a more open-minded, collaborative approach? Next we reflect on the recent splurge of GDPR-related emails that we have been receiving (and sending, no doubt). Which emails hit the mark? Was it better to play it straight or was a more informal tone of voice the way to go? We go through a few examples to see what’s what. Finally, Instagram has recently announced some new features that are coming your way, including AR filters and video chat. How might brands take advantage with their content? And is Instagram on the verge of feature bloat? We think out loud and have our say to finish off the show. Notes and links Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show. Bizarre Deadpool 2 marketing drive fondles everything from David Beckham to unicorns | The Drum Deadpool 2: is this the most annoying marketing campaign ever? | The Guardian Deadpool 2 | With Apologies to David Beckham | YouTube Facebook and YouTube labelled 'high' risk for sex, violence and suicide by the NSPCC | The Drum New internet laws pledged as social media firms snub talks | BBC News 'I was bullied from a very young age' | BBC News Craig David, Greggs, Santa and more: The funniest GDPR emails | BT GDPR: 15 (good & bad) examples of repermissioning emails & campaigns | Econsultancy From Video Chat to Bully Filters, Instagram Gains Long List of New Tools | Digital Trends Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know.

We record and publish the Clever Content Podcast every couple of weeks and it’s the perfect way for you to stay in touch with the world of content. In each episode, we pick out and pull apart a piece of content that’s caught our eyes and ears, from superb social media campaigns to videos, animation and cracking copywriting. If it’s content that’s clever, we want to tell you about it. If it’s content that’s clever, we want to tell you about it. In this first episode of the Clever Content podcast, we tell you all about our podcasting plans, our clever content proposition, Mark Zuckerberg memes, voice clips and the rise of stories on social media. You can subscribe to the Clever Content Podcast in Apple Podcasts or whichever app takes your fancy.