Podcasts about Rubicon Project

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising. Takeaways Mark's journey in ad tech began in the early 2000s. Building products in ad tech is both challenging and rewarding. Transformative experiences at Rubicon Project shaped Mark's career. The ad tech landscape is evolving with blurred lines between buy and sell sides. Innovation is crucial in a competitive market. Privacy regulations are a significant challenge for product managers. Cross-media advertising presents new growth opportunities. The legacy of cookies is still felt in the industry. Mark emphasizes the importance of household targeting in the future. Collaboration and transparency within teams lead to better outcomes. Chapters 00:00 Introduction to Ad Tech and Mark McEachran 01:18 Mark's Journey in Ad Tech 04:45 The Joy of Building in Ad Tech 08:09 Transformative Experiences at Rubicon Project 10:41 Navigating the Evolving Landscape of Ad Tech 15:57 Challenges in Product Management and Innovation 19:13 Future Growth Opportunities in Cross-Media Advertising 26:23 Reflections on Industry Changes and the Cookie's Legacy Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to an audio-led edition of Unmade. Today, ahead of his visit to Australia for next month's IAB Leadership Summit, we talk to IAB Tech Lab's CEO Tony Katsur about the state of play in digital advertising. And the Unmade Index approaches a new low.Only Unmade's paying members get full access. They were entitled to a ticket to today's inaugural Unlock conference in Sydney. They also get an invitation to our Compass: Reflections and Projections event, taking place across six states throughout November. Next year they'll also be able to join us at our AI-focused conference HumAIn (Q2 2025) and at our retail media conference REmade.They get full access to our archives, which go behind the paywall after two months. Feeling jealous of all that access? Maybe that should be you. Upgrade today.‘Data provenance is going to be one of the top issues in 2025 and 2026': What IAB Tech Lab CEO Anthony Katsur worries aboutBeing the boss of IAB Tech Lab, the standard setting body of the digital advertising industry, must be a frustrating experience. With more responsibility than power, the IAB attempts to shepherd its members towards agreed tech standards including around audience measurement.In the rise of the open web, the industry broadly agreed about specs like standard ad sizes and audience measurement. In Australia, the IAB endorses Ipsos as preferred currency, and before that Nielsen.In CTV (connected TV) though, in Australia and around the world, there's no such consensus. That includes Foxtel at the centre of a coalition of streamers pushing for a solution from Kantar, while OzTAM, owned by Seven, Nine and Ten, takes a different direction with VOZ (Virtual Australia).Then there's the issue of global platforms who want to apply their own measurement and standards to their walled gardens, which tends to deliver them the results they want.Today's podcast guest is IAB Tech Lab's New York-based Tony Katsur, talking to Unmade's Tim Burrowes. Katsur be speaking on standards at the IAB's Leadership Summit in Sydney on November 20.Katsur is a veteran of the digital advertising economy having worked for some of the industry's formative players including DoubleClick, MediaMath and Rubicon Project before joining IAB Tech Lab three years agoIn the wide ranging conversation, Katsur describes himself not so much as a sherrif of what was a wild west, but a constable, imploring his constituents to do the right thing.On CTV he observes: “There are companies that may believe that they're a walled garden, but they're not. Therefore they think they can go it alone with their own proprietary forms of measurement.“There are a lot of companies out there that think they're a bigger deal than they are, and think they can measure themselves or have their own proprietary measurement standard.”Among the other topics discusses are the threat that the large language models of AI pose to the intellectual property of media owners; why data provenance will be the key phrase of 2025 and 2026; whether the preparation for cookie deprecation that never came was wasted effort (he argues not); and reasons to feel optimistic for publishers.* Tony Katsur will be speaking at the IAB Australia Leadership Summit on November 20Unmade Index hovers over the trapdoorThe Unmade Index slipped to within a fraction of a percentage point of a new all-time low yesterday. The index, which plots the movement of Australia's ASX-listed media and marketing companies, lost 0.51%, to land on 437.7 points. It's previous all-time low of 437.4 points came six weeks ago.The index was pulled down by shifts at the top of town, with Nine losing 1.3% and its majority owned real estate platform Domain dropping 1.7%. Nine is now trading at its lowest point since April 2020.It was a better day for the audio players, with ARN Media gaining 2.8% and Southern Cross Austereo up by 3.1%.Today's podcast was edited by Abe's Audio. The Unmade team are all in Sydney today for our Unlock conference. And we'll be back with a text-led edition tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Mark McEachran is the Senior Vice President of Product Management at Yieldmo. With a degree in computer science and a career that began in 1997, Mark has grown alongside the evolving digital advertising landscape. Starting at a small company that quickly became the third most-trafficked website at the time, Mark has developed a distinct perspective and expertise in ad tech. His experiences include pioneering work at the Rubicon Project, where he contributed to building the first supply-side platform exchange. In this episode… The digital advertising landscape is undergoing significant transformation, driven by the decline of third-party cookies and the rise of privacy concerns. How will these changes shape the future of advertising, and what strategies should businesses adopt to stay ahead? According to Mark McEachran, a seasoned expert in ad tech and product management, the future lies in leveraging first-party data and contextual targeting to deliver personalized and effective advertising. He highlights that as cookies become obsolete, companies must innovate to maintain user privacy while still achieving performance goals. This shift not only demands new technologies, but also a fundamental change in how advertisers interact with consumers, ensuring engagements are both privacy-compliant and meaningful. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Mark McEachran, Senior Vice President of Product Management at Yieldmo, to discuss the evolving landscape of digital advertising. They explore the importance of first-party data, the role of contextual targeting in a post-cookie world, and future opportunities for privacy-focused startups.

We are thrilled to introduce our guest, Jay Sears a distinguished figure in the advertising technology industry. With an impressive background that includes pivotal roles at the Rubicon Project, Contextweb and Iab.Jays expertise is well recognized. However, today's conversation takes a different turn, focusing on a cause close to his heart.A few weeks ago, Jay reached out with the desire to share about Team Daya, a charity he's passionately involved with. After looking into what Team Dayā stands for, I was compelled by the remarkable transition Jay has made from ad tech to philanthropy. Team Dayā is supported by influential figures like Nicolle Pangis, formerly of Ampersand, Lauren Rose from OpenWeb and Jaryd Knutsen from TrustX and many many more. Just a disclosure that I am not personally involved in this charity but rather am having him here as a gesture of goodwill.Enjoy the episode!

MNTN (pronounced Mountain) built the first-of-its-kind, self-serve software for buying connected TV that puts performance first. The MNTN platform makes it easy for brands to buy connected TV ads across the top 150 streaming networks like Discovery+, ESPN, CNN, Hulu, PlutoTV and more. Intuitive Self-Service Platform: MNTN's platform makes it easy to buy, manage, optimize and measure your CTV campaigns. Simply select your target, input your KPI goals, upload your creative and watch our AI-driven automated technology deliver unprecedented results in real time. Premium Inventory: MNTN gives brands access to premium inventory across the top 150 streaming networks like Discovery+, CNN, ESPN, Hulu, PlutoTV and more. Every ad is non-skippable and delivered exclusively on the TV. MNTN acquired Maximum Effort Marketing (Ryan Reynold's creative marketing agency) in June 2021. MNTN is ad tech's fastest-growing performance TV platform, and Maximum Effort, is one of the rising stars of the creative world. MNTN believes that the meteoric rise of Connected TV presents a once-in-a-generation opportunity to bring media and creative closer together. The demand for easy-to-use tech and superb, fast-turn creative is certain to climb thanks to an increase in inventory and advertisers new to TV – many of whom can't afford upfronts. Independently, MNTN and Maximum Effort Marketing have embraced and excelled because of their commitment to simplicity and speed. Together, the opportunities are endless. MNTN's proprietary technology delivers unprecedented return-on-ad-spend (ROAS) for performance marketers and is bringing scores of new advertisers to television, with over 60% of our clients never having run a TV ad before. MNTN launched Creative-as-a-Subscription model (CaaS) in December 2021 - a simpler way for brands to unite the creative development and media buying process together. MNTN's self-service platform has transformed connected TV advertising by making it as simple and accessible as paid search and social – empowering marketers to launch and measure campaigns that focus on driving performance. With the introduction of CaaS, MNTN is removing traditional barriers to TV creative, giving marketers easy access to produce great TV creative without investing in anything but their media goals. MNTN acquired QuickFrame, a leading original video creation platform in January 2022. Now branded QuickFrame by MNTN, the company has a network of thousands of creators, streamlining the process of producing video ads for over 1,000 clients across 20 verticals. MNTN announced that it raised $119 million in Series D financing in February 2022. Created some of the most talked about ads of the year: Their viral Peloton ad with Christopher Meloni Mint Mobile Super Bowl ad Bolt Ad *Steve-O's Hot Sauce Ad About Mark Douglas, President & CEO: Mark oversees the direction of MNTN with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.

Sean Buckley discusses Magnite's products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our expert, Milk Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode if available at https://marketecture.tv/programs/magnite-sean-buckley . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Jeremy Fain is the CEO and Co-Founder of Cognitiv. With over 20 years of interactive experience across agency, publisher, and ad tech management, Jeremy led North American Accounts for Rubicon Project before founding Cognitiv. At Rubicon Project, Jeremy was responsible for global market success of over 400 media companies and 500 demand partners through Real-Time-Bidding, new product development, and other revenue strategies, ensuring interactive buyers and sellers could take full advantage of automated transactions. Prior to Rubicon Project, Jeremy served as Director of Network Solutions for CBS Interactive. With oversight of a $30 million+ P&L, Jeremy was responsible for development, execution and management of data-driven solutions across CBS Interactive's network of branded sites, including audience targeting, private exchange, and custom audience solutions. Prior to CBS, Jeremy served as Vice President of Industry Services for the IAB, where he shaped interactive industry policy, standards, and best practices, such as the first VAST standard and the Tc&Cs 3.0, by working on a daily basis with all the major media companies as well as all the agency holding companies. Jeremy Fain attended Yale University where he graduated with a BS in Electrical Engineering and Columbia Business School where he received his MBA. See omnystudio.com/listener for privacy information.

It is time to change our mindset on how to really attract and hire the strongest people. The answer is not having the  greatest recruiters or tools. It is not about having strong “employer branding” or compensation plans. The answer is really simple... It is about gathering the evidence in the interview to support the decision without assumptions & bias.  Leadership drives hiring , not recruiting or HR.  Mic drop moment: There are two critical components to your people function. Recruiting & Hiring. Recruiting is run by, well, recruiters and Hiring is run by hiring managers, executives & founders.  To land the strongest people for your organization both functions must have structure, synergy and adequate training to be successful.  Our guest today: Brian Breth, Riot games alumni & former VP of Talent Acquisition at Fair Brian is a talent acquisition leader and US Marine Corps veteran with 20,000 years of experience forging, adapting, and applying best practices to complex business challenges in recruiting. He has a proven track record as an entrepreneurial leader whose ability to align teams, enact change, and build sustainable frameworks enables businesses to attract top talent and become more efficient, productive, and competitive. Specialties: Global talent acquisition strategy and operations, leadership coaching and development, team-building and communication, process development and implementation, networking. Brian was responsible for scaling Rubicon Project from 200 to almost 800 people in two years. Today we discuss: Why Quality is more important when you scale How to scale without sacrificing quality Challenge today? Scaling quickly without sacrificing quality Mindset Lets get people as fast as we can Competing for talent Finding the best people Not clear into what the values are then translating it to others Managing the expectations of investors Growth at whatever cost is dangerous Why is this important to the company? A startups evolution  Culture is the most important element for founders Desire for culture conflicts with the investors desires for rapid growth To become a competitor you NEED the best people Rick's Nuggets Understanding what you are up against today Flip the funnel upside down Work referrals at scale How do we solve the problem?  Acquisition  Understand that hiring people needs to be understood by leadership A commitment from leadership Cannot just set it & forget it Just as important as your new product pipeline Alignment at the executive level as to where and how they want to compete for talent Realistic on what you can pay Value prop - speaking to what is important to the person from a more intrinsic value.  What's important to me? Build out the people function   Retention Invest internally to retain them Value - a future to live into People leave because they no longer see a future for themselves Develop leader to provide the future for each team member Rick's Nuggets Understand each individual's pain, desire & impact Invest in the discovery call! 45 minutes saves hours in the long run Crucial checkpoint Key Takeaways -Value: Founders look at what you are investing in your people function What you invest in talent acquisition you should be investing into leadership training to get them really good at hiring Guest Links: Brian Breth: LinkedIn  Website: Riot Games   Fair   TechRecruit Conference    This show is proudly sponsored by Criteria Crop

Today we're excited to welcome to the show, Newark member, Ed Carey, Founder and CEO of https://lp.us1.list-manage.com/track/click?u=b857b915a27654fe95e2ecb7d&id=00d148a799&e=5514a202f4 (Audience Town).  In the time leading up to the founding of Audience Town, Ed spent 20 years working for leading media, advertising technology, data, and mobile companies. Taking the deep knowledge he gained from his time at Quest Magazine, The New York Times, Undertone, The Rubicon Project, Dun & Bradstreet, and Kargo, Ed founded Audience Town. A real estate advertising and marketing platform built on the realization that buying a home combines money and emotion like no other advertised product out there. If you want to get the inside scoop on where his data shows the trending real estate markets are taking remoter workers these days then you won't want to miss this episode of Life Style Business. 

Episode 88 features a great conversation with Tameka Kee, Head of Content at AdMonsters. Tameka takes us through her career journey which includes Mediapost, Digiday, eMarketer, Rubicon Project, and launching her own business, The In.Fux Lab. We also discuss the great community that is AdMonsters, content strategy, dealing with discrimination, and a lot more. Follow Us: Newsletter: http://bitly.com/2QLEY8U Linkedin: http://bit.ly/2ZZUBxG Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc

With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5. With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition. Navigate the episode: 03:05 for Joanna Burton 12:45 for Tom Kershaw 20:50 for Jess Simpson Want to Learn More? To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you. The Effortless Modern Marketing Podcast is produced by Adform. This episode was produced by Alex Berger. Post Production by Niels Poulsen of JAM Audio Post Production. Our Host was Adform's Jakob Bak. About Today's Guests: Jess Simpson, SVP, Verified Tech & Identity Publicis Media In her current role, Jess Simpson leads Publicis Media's Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe's media clients in a privacy-first context. Tom Kershaw, Chief Technology Officer Magnite Inc. As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite's engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project. Joanna Burton, Chief Strategy Officer ID5 Joanna Burton is Chief Strategy Officer of ID5, the shared identity infrastructure, with a remit to help drive revenue, strengthen partnerships with premium publishers and accelerate the company's international expansion. She joins from SpotX, part of RTL Group, where as VP European Strategy she helped grow the business across Europe and into new areas such as Connected TV.

Le sujet :Dans ce 21è épisode de Mediarama, on parle d'un or noir chez les médias, la donnée. Elle fait l'objet de débats, de batailles stratégiques mais aussi de nouvelles régulations. Mais aussi de la fin du cookie, du consentement, de l'importance du log et de la suprématie des GAFAM.L'invité : Fabien Magalon est Managing Director d'Alliance Gravity. Au-delà de son parcours, c'est une réelle passion qu'il cultive pour la publicité. Il a commencé dans le secteur un peu par hasard en 2001 chez Advertising.com, un des premiers advertising network, avant de rejoindre Tradedoubler, puis Microsoft en 2008 et enfin la société The Rubicon Project qu'il a lancé en France en 2010. La fibre média, il l'attrape lors de son arrivée dans La Place Média au contact de patrons et patronnes de régies médias. C'est suite à un passage chez aux Audiences Network chez Facebook, qu'il lance Alliance Gravity où il combine ses affinités médias, tech et publicité. Un parfait combo pour intervenir dans Mediarama !La société :Alliance Gravity Data Média de son nom complet a été créée en 2017. En quelques mots, c'est une alliance data et média qui propose des solutions de ciblages publicitaires à des annonceurs. Leur solution se base sur la récolte massive et unique de la data des 250 éditeurs (notamment médias mais pas que), membres de l'alliance. Des opérateurs télécoms, e-commerce ou d'autres services en ligne viennent compléter le panorama pour mettre en commun leurs données utilisateurs qui est collectée à un niveau le plus fin possible. La donnée est collectée sur la plateforme de data marketing Mediarithmics, une plateforme qui permet de stocker et de rendre intelligente la donnée brute. Au micro de François Defossez, il évoque dans cet épisode :A 14'43 : Alliance Gravity expliqué à ma grand-mère : ce qu'ils font concrètementA 22'50 : De la naissance du projet jusqu'à aujourd'huiA 28'54 : La fin du cookie et l'évolution du recueil de consentement des utilisateursA 33' : La battle Alliance Gravity VS Skyline (Le Monde, Le Figaro) et la battle Alliance Gravity VS GAFAMA 55'55 : Les éditeurs de presse ont-ils intérêt (et la possibilité) à être autonomes sur leur stratégie data ?A 59'37 : Alliance Gravity en 2022 : les chantiers de demain

Magnite is this week's stock for our fundamental analysis. Magnite is an online advertising firm based out of California. Before being named Magnite, in 2020, the firm was known as Rubicon Project, which was founded in 2007. After Rubicon Project and Telaria merged in March 2020, a new company was formed that 3 months post merger was rebranded as Magnite. Subscribe to 7 Investing with the code "CCM": https://7investing.com/subscribe/ Watch this episode on YouTube: https://youtu.be/Ye5r0o2WfHw Follow Chit Chat Money on Twitter: https://twitter.com/chitchatmoney

Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late '90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media Group, which owns TV stations, websites and apps in 100 markets.  

In this episode, Jeff and Andy discuss Resource Heavy Ads in Chrome, and where the money goes in the programmatic ads funnel. They also interview Ashley Wheeler, Vice President of Seller Accounts at Rubicon Project about her philosophy on customer success in the ad tech industry and how she wrote a term paper to make her break into the industry. Ashley’s Linkedin: https://www.linkedin.com/in/ashley-font-wheeler-4a9094a/ Reddit Threads https://reddit.com/r/adops/comments/gkdqmn/protecting_against_resourceheavy_ads_in_chrome https://reddit.com/r/adops/comments/gi8mjg/where_did_the_money_go_on_average_for_every_1_an/ https://reddit.com/r/adops/comments/gkuyn7/adx_ctr_is_higher_than_adsense_ctr_but_adx https://reddit.com/r/adops/comments/giziy5/new_ad_units/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

As streaming becomes more and more popular, the demand for connected TV inventory is growing every day. Rubicon Project’s Michael Barrett talks about how 2020 will be a defining year for CTV, how more services will be ad-supported, and why the industry must agree on a measurement system. See acast.com/privacy for privacy and opt-out information.

In our first live/virtual episode, Heather Carver, SVP Seller Accounts at Rubicon Project returns for her second appearance on the podcast. Heather gave birth to her second son in January 2020 and just returned to work from maternity leave. Heather provides some great insights into her day to day of balancing work and home life during COVID-19 with a newborn and 3-year-old son. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc  Linkedin: http://bit.ly/2ZZUBxG

Closing a merger during the coronavirus pandemic? It’s not what he expected, but Michael Barrett, CEO of the combined Rubicon Project and Telaria, is adapting the companies’ product road map and integration timeline to steer the company through this crisis.

Nihal explains how Rubicon project has built an inbound engine via referrals and employer branding content, as well as how they identified which areas of their hiring process were ripe for being automated by HR tech vendors.

As the Head of Global HR, Shawna leads the company’s efforts to attract, develop and retain the best talent. Prior to her current role, she led global People Operations to streamline and scale processes, systems, benefits and immigration at Rubicon Project. Shawna has a unique career path that has contributed to her being a highly respected people leader. She was previously at Concur Technologies leading the Diversity and Inclusion efforts globally across more than 20 offices. Prior to that, she was the Senior Director of International Accounting where she set up European accounting operations in the Netherlands and in addition spent time in Prague as the Country Manager leading the growth of the European service center. Shawna started her career at Microsoft, and has a Masters in Accounting from Notre Dame and a BS in International Business from George Fox University in addition to having her CPA.

On this show we discuss Rubicon Project. Find out why Brett gave it a rating of 6.7 and Ryan a rating of 8.2. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/chit-chat-money/support

Today we’re excited to have Dallas Lawrence. He’s the Chief Communications and Brand Officer for OpenX, the programmatic advertising company. Prior to joining OpenX, Dallas served as the Chief Communications Officer for Rubicon Project, led global communications and government affairs for Mattel, and served as the chief global digital strategist for Burson-Marsteller...so it’s safe to say he knows a thing or two about a thing or two. In this episode, we covering a wide range of topics with Dallas, most notably:The advertising trends of tomorrowToday’s consumer shopping trends (OpenX recently released a fascinating report on this very topic in collaboration with The Harris Report)What those trends can tell us about the future of commerceHow to stay humble to make better predictions on an ongoing basisHow to overcome your inherent biases when trying to make reliable predictionsLessons learned from Donald RumsfeldAs always, make sure to subscribe, rate and review us on iTunes, Stitcher, and wherever else suits your fancy.

After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?

Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events. Karl has a long history of working in events and festivals from the Shorty Awards to the Lions Festival and Clio Awards—among others. He’s worked with leading brands like The Hollywood Reporter, Billboard, and Adweek. In 2012, he was named the Most Innovative Event Pro by BizBash Media.

We Discuss Audiencetown Real Estate Audience Platform Before founding Audience Town, Ed spent 20 years working for leading media, advertising technology, data, and mobile companies including Quest Magazine, The New York Times, Undertone, The Rubicon Project, Dun & Bradstreet, and Kargo. Ed lives in New Jersey with his wife (look for Landis below) and three young children. He studied English Literature and Communications & Media Management at Fordham University in New York City, where he continues to teach digital media and programmatic advertising courses part-time. https://www.audiencetown.com/team

We Discuss Audiencetown Real Estate Audience Platform Before founding Audience Town, Ed spent 20 years working for leading media, advertising technology, data, and mobile companies including Quest Magazine, The New York Times, Undertone, The Rubicon Project, Dun & Bradstreet, and Kargo. Ed lives in New Jersey with his wife (look for Landis below) and three young children. He studied English Literature and Communications & Media Management at Fordham University in New York City, where he continues to teach digital media and programmatic advertising courses part-time. https://www.audiencetown.com/team

Host of the TechRecruit Podcast, Stacey Broadwell, speaks with Nihal Solomon, Mgr. Talent Acquisition @ Rubicon Project. Nihal discusses how his "lean team" went back to basics with an ATS and Linked while adding two new technologies; one to automate their online content and another ai technology to identify passive candidates. Nihal discusses how he adopted those technologies and some of the things that surprised him along the way. Nihal also discusses the LA Tech scene and how it has developed into a "force". Nihal Solomon is speaking at LAX TechRecruit, learn more here: www.techrecruit.io --- Support this podcast: https://anchor.fm/techrecruit/support

How can brands gather meaningful insights about customer behavior to improve decision making? Can we stitch together these insights across the customer journey? How does a brand have an authentic exchange of value with a consumer? In this episode of IBM thinkLeaders, we are joined by Alex LePage (Senior Product Marketing Director, Marketing Solutions at Neustar) and Ganes Kesari (Co-founder & Head of Analytics at Gramener). We talk to Alex and Ganes about whether a customer can have a seamless journey in an omnichannel world, the power of marketing teaming up with data science for cross-functional expertise, and how to turn a happy customer into a promoter for the brand. We also dig into the recently announced Dashboard act (regarding data monetization) and the fine line between creepy and useful with retargeting. “[I]t's very important that brands look at what do customers value and how do you maintain the trust. Customers don't like people talking about their data behind their backs. So we will have to be conscious as to what a customer knows about, how the data is being used, and maintain the trust element.”-Ganes Kesari, Co-founder & Head of Analytics at Gramener “A data scientist combined with a marketer or a social psychologist--that is the most powerful combination because they need to define what the hypothesis is and what the model is going to be deployed to help us.” -Alex LePage, Senior Product Marketing Director, Marketing Solutions at Neustar Connect with thinkLeaders and our panelists: @IBMthinkLeaders @Neustar @kesaritweets BIOS Alex LePage leads Product Marketing for Neustar. He is responsible for driving the positioning, go-to-market strategy and messaging for Neustar's full Marketing Intelligence Platform, including the MarketShare analytics suite, the Identity Data Management Platform (DMP), and the Customer Intelligence solution. Previously, Mr. LePage held leadership positions in product strategy and product marketing at Rubicon Project and Chango, marketing at Toys R Us, and strategy and client revenue roles at iCrossing/Hearst and Wunderman/Y&R. With more than 20 years of experience, he is a sought-after speaker at the intersection of marketing, data and technology. Mr. LePage received a Master of Business Administration from Yale University and a Bachelor of Arts from Cornell University. Ganes Kesari is the co-founder of Gramener, an organization that helps identify insights and convert them into stories. He’s played several startup leadership roles to scale Gramener, with a demonstrated ability to conceive strategy and execute on-the-ground.In his current role as head of Analytics, he has advised 100+ enterprises 1) to build their data science roadmap, 2) to execute projects that apply advanced analytics for business value and 3) to use data stories to drive business decisions. Ganes leads Gramener innovation efforts at AI Labs by experimenting with the latest developments in advanced analytics. Ganes speaks regularly in business and technology events around the world, such as TEDx, O'Reilly Strata, O'Reilly AI Conf, Hubspot Inbound, AnacondaCON. He provides corporate training in Data science and has taught in courses run by institutes like ISB Hyderabad, IIIT, IIM, and NID.

En NotiPod Hoy - The Washington Post lanzará en otoño 2 veces por semana un podcast y también crearán un espacio digital de opinión para publicar artículos originales en español y traducciones del inglés. - Comienza a notarse la competencia que ahora tiene Apple Podcasts. - Rob Walsh, del alojador de podcasts Libsyn, comentó que es la primera vez que las descargas en Apple han caído por debajo del 60 por ciento. Apple Podcasts tiene en esa plataforma 59,9 por ciento y Spotify 10 por ciento. - Spotify en colaboración con Google, Adobe y Rubicon Project ha creado un evento en Madrid para exponer el protagonismo del audio en la llamada era ‘screenless’. - Lately, una herramienta que convierte blogs, videos y podcasts en publicaciones de redes sociales. - Radio TOK FM, es una de las estaciones de radio más escuchadas en Varsovia, Polonia. Desde hace seis años están cobrando por podcasts y les va bien. - Soundtrap lanza una versión de su nivel gratuito con almacenamiento ilimitado. - Cosmopolitan lanza un podcast de marca con Tinder. - Los podcasts no son muy escuchados en los altavoces inteligentes ya que la escucha de estos suele ser personal y eso no se consigue con los altavoces. - En el blog del ‘Austin Film Festival’ algunos escritores ofrecen consejos para crear narraciones en audio de ficción. - Desde PC Mag proponen una lista con las 10 mejores aplicaciones de podcasts. Podcast recomendado: Unión Podcastera. Es un podcast de esta fraternidad de podcasters donde incluyen debates y entrevistas a creadores de contenidos. En uno de sus episodios más recientes entrevistaron Ivan Patxi y David Mulé, parte del equipo que organiza las jornadas de podcasting ‘Podcast Days 2019’ quienes dieron a conocer más información sobre el evento que se realizará en Madrid a principios de octubre próximo. Más detalles y otros episodios y contenidos sobre Podcasting en [ViaPodcast.FM](https://viapodcast.fm/los-podcasts/notipod-hoy/)

Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adoption of Header Bidding which has resulted in dramatic innovation in the digital advertising ecosystem. Evolving bidding strategies, supply path optimisations and industry solutions to fight fraud are perpetually being worked on. The IAB's tech lead Jonas Jaanimagi sat down with Rohan Creasey, Country Manager, ANZ at Rubicon Project (who helped author the recent IAB Auction Mechanics handbook and is a bit of an expert on the topic) about Header Bidding, it's adoption and direction – including the new OpenRTB protocols, why it's important and its impact on both the buy-side and sell-side. Rohan and Jonas also discuss the IAB Executive Technology Council and its forthcoming mentorship program to help support and develop up-and-coming talent in our industry.See omnystudio.com/listener for privacy information.

In this week's episode of The MadTech Podcast, ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news in ad tech and martech. Topics this week include:– The reasoning behind Uber launching a new subscription model– WPP's recruitment freeze and its impact on the industry– Oath's rebrand to Verizon Media Group– Industry collaboration through the likes of prebid.org and programmatic principles

To take a deep dive into the world of buying, selling, and automated opportunities for advertisers, publishers and ad agencies, MediaVillage Head of Content Strategy/Insider InSites host, E.B. Moss, and journalist, Rob Beeler, spoke with John Peragine, SVP and Global Head of Video for Rubicon Project, a leading technology company automating the buying and selling of advertising. Peragine works at the intersection of #video and #programmatic, and explains how this new world will soon see more than half of digital video transact programmatically, mandating the need to understand the opportunity. “It’s going to be a seismic shift in the way that transactions were done in the past,” believes Peragine. If you're interested in how to stay current in media buying, planning, selling and publishing, you’ll want to listen to the entire conversation in Episode 20 including: The need for a Rubicon, which creates the marketplace that allows those media owners to sell their media in a programmatic space. And, on the flip side, gives buyers access to that to actually make a purchase and execute on those campaign goals. The what and why behind the surge in video header bidding Why OTT is deservedly the “buzziest buzzword” today - and the difference between that and Connected TV (CTV) Issues around measurement in programmatic And, do we have too many acronyms?!

In this episode we talk with Heather Carver, SVP Seller Accounts at Rubicon Project. Listen to Heather tell her story of how she first got into AdTech, challenges of moving from an individual contributor to team leadership role, how she manages work-life balance and much more.

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.See omnystudio.com/listener for privacy information.

Joe Prusz is Global Head of Revenue at Rubicon Project, responsible for all revenue-related activities across Publishers, Demand-side Platforms, and Global Agency Relationships, tasked with the goal of continuing the adoption and growth of automated advertising across all screens and devices, driving more than $1B in advertising spend. Formerly he was Head of Seller, Americas, responsible for Rubicon Project's largest revenue region for publishers across North America and LATAM. Prior to that, he was the Head of Mobile globally, where he was responsible for general management and strategic oversight of the Mobile business, the fastest growing division of the company. Charged with building the Mobile revenue team and product, analyzing M&A opportunities for both Mobile and the company at large, and overall was an evangelist for both the company and the mobile advertising technology industry. Under his leadership, the Mobile business unit grew from $0 to over $325M in Managed Revenue globally, catapulting Rubicon Project to become the world's largest independent mobile advertising marketplace in less than four years. His greatest joys are his wife and two children.

Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.

Whether working with market trends or against them, Frank Addante has found entrepreneurial success. Before he was 29 years old, one of Frank’s companies went public and two were acquired. At his worse, he returned capital to investors. Suffering from serial entrepreneurship, Frank left the Illinois Institute of Technology just four classes shy of his degree.…

Download the MP3. Whether working with market trends or against them, Frank Addante has found entrepreneurial success. Before he was 29 years old, one of Frank's companies went public and two were acquired. At his worse, he returned capital to investors. Suffering from serial entrepreneurship, Frank left the Illinois Institute of Technology just four classes shy of his degree. His companies range from an early search engine to a Sequoia Capital-backed enterprise email solution. Now Frank aspires to be a web publisher’s best friend with his new ad network optimization service that he says is boosting their clients' revenues by 30-300%. Listen in as Frank details his ongoing entrepreneurial journey.