Podcasts about audience research

Welcome to Episode One, Season Two of the PR Resolution Podcast. We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry. Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns make such an impact. Lucy explains how The Romans global team work with their clients to make the magic happen. She explains their ideation process and the tools and data that feeds each of their award-winning strategies. This is a special insight into an agency doing things differently. Special Guest: Lucy Hart .

Send us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail keywords have lower search volumes but higher conversion rates• Practical steps include surveys, social media listening, and analytics review• Testing and iterating based on audience feedback improves results• Tools like Keywords People Use help identify specific customer questionsYou can find links to everything mentioned in the show notes. Connect with Edd on LinkedIn and Blue Sky, try Keywords People Use at keywordspeopleuse.com, or visit eddawson.com for consulting.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New PlatformsFirst step: Download the app, create an account, and explore its functionality.Understanding a platform is different from committing to creating and maintaining content.Two Approaches to Adopting a Channel[1] Reactive Method (Not Ideal)Many social media managers feel pressured to adopt new platforms due to external influences.Common scenario: A company executive reads about a new platform and asks why the brand isn't on it.Leads to rushed decisions without a strategy.Simply having a presence on a platform is not a valid goal.Constantly chasing new platforms can lead to:BurnoutReduced content qualityMental health concerns[2] Strategic Method (Recommended Approach)Creating an account should be the last step, not the first.Strategic adoption aligns with:Organizational goalsAudience needsAvailable resourcesKey Questions to Consider Before Adopting a New PlatformUnderstand Your Goals – Does the platform help achieve business objectives?Know the Audience – Research platform culture, user behavior, and preferences.Content Fit – Can content be adapted naturally to the platform?Examine Resources – Can the team sustain consistent, high-quality content?Evaluate Competitors & Peers – Are industry leaders seeing success on the platform?Develop a Content Management Plan – Ensures consistency and engagement.Track Progress – Regularly assess performance and adjust strategy as needed.ConclusionA thoughtful strategy prevents wasted effort and resources.If a platform isn't delivering results, reallocate efforts to more impactful channels.

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz sits down with his good friend, mentor, and colleague, Catherine Paura, a pioneering force in entertainment research who co-founded National Research Group (NRG) in 1977. As an accomplished entrepreneur, Paura helped establish the foundation for modern movie research and marketing. From her humble beginnings to becoming one of Hollywood's most influential research experts, Paura shares insights from her career. The episode is particularly special as it features a conversation between two longtime friends - Paura and Goetz have maintained a close personal and professional relationship spanning nearly 40 years. Apocalypse Now and Early Movie Research (12:13)Paura discusses how she and Joe Farrell transformed movie marketing from a distribution model to a marketing-centric approach, working with early adopters like Francis Ford Coppola on Apocalypse Now.Evolution of Movie Marketing (20:34)The conversation explores how the transition to television advertising and wide releases created the need for sophisticated marketing research.The Power of Messaging (35:03)Paura emphasizes the continued importance of messaging in modern marketing.The Future of the Movie Industry (39:10)Paura shares her vision for the industry's future, predicting a continued shrinking of theatrical audiences due to changing habits and generational shifts. The pair discuss how COVID-19 accelerated existing trends and the impact of evolving entertainment consumption patterns.Life Lessons and Personal Growth (42:03)In a touching moment, Paura reveals her biggest career lesson came from her dying friend, who told her: "When you're dying, you'll never wish that you had worked one more day."The Art of Coaching (47:53)Paura discusses her current role as a professional coach, explaining how she combined her experience with formal training to help others create their own success stories.Catherine Paura and Kevin Goetz's 40-year friendship weaves throughout the episode, from their first meeting where Paura was counting questionnaires on theater steps to sharing pivotal life moments, including the loss of loved ones. Their evolving relationship demonstrates how professional relationships in Hollywood can transcend business. Their candid conversation reveals not just the evolution of movie research, but the importance of mentorship, mutual respect, and showing up for each other when it matters most.If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Catherine PauraProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Catherine Paura:LinkedIn: https://www.linkedin.com/in/catherine-paura-2098a63bSistina Coaching: https://sistinacoaching.com/IMDB: https://www.imdb.com/name/nm0667474/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

Send us a textUncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in crafting content that truly resonates. By diving into the demographics, interests, and behaviors of your target market, you can unearth low-difficulty terms that align perfectly with their needs and questions, ultimately boosting your SEO effectiveness. We discuss how understanding the specific queries of your audience allows you to create comprehensive and engaging content, tailored to diverse groups within your site.Engage with us as we offer game-changing tips to optimize your SEO efforts. Discover the advantages of our SEO intelligence platform, Keywords People Use, to gain insights into popular search queries and enhance your topical authority. We also highlight the importance of using Google Search Console to glean valuable data about your site's performance. And for those looking for more personalized guidance, a visit to our website could be the next step towards refining your approach. Whether you're an SEO novice or a seasoned expert, this episode promises to equip you with the tools to connect more meaningfully with your audience and rise above the competition.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Join me on this episode of the Ready Yet podcast as I chat with guest Michelle Calcagni about the critical importance of understanding your audience before creating content. We'll dive into the pervasive issue of businesses not investing time in audience research, differences in challenges faced by large corporations vs. small businesses, the role of anxiety and mental health in entrepreneurship, and embracing curiosity and humility to build authentic connections Don't miss this episode packed with insights on how to truly connect with your target audience and improve your business strategies.GUEST RESOURCESMichelle Calcagni is the founder of PhoneBox Group, a strategic advisory firm specializing in diverse audience engagement. With a diverse background spanning startups to Fortune 200 companies, she leverages her global experience and MBA to create tailored solutions for clients. PhoneBox is committed to delivering results and giving back to the community, particularly women- and minority-led businesses.https://www.linkedin.com/in/michelleacalcagnihttps://phoneboxgroup.com Forge Your Path. Unlock Your Power. Unleash Your Potential. Learn more about Erin MarcusJoin us on FacebookLinkedInInstagramYouTubeAre you ready to let go of living in reaction mode, filled with “have-to's” and “should's” and move into what you want to intentionally create more for yourself? Join us in the Untamed Success community as we embrace the messy middle of embracing what is possible. Let's do it together!

In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in storytelling, and the ethical use of AI in content creation. Together, they discuss how marketers can adapt their strategies, embrace innovation, and foster stronger team dynamics to thrive in a rapidly changing landscape. This conversation is packed with actionable insights for anyone looking to stay ahead in the content marketing world. Key Takeaways and Insights: 1. The Importance of Audience Research in Content Marketing Tommy Walker's report reveals a startling statistic: 40.3% of content marketers fail to conduct sufficient audience research. This oversight undermines the effectiveness of content marketing strategies, as understanding the audience is crucial for crafting impactful messages. Many marketers make the mistake of relying too heavily on assumptions about their existing audience, leading to a disconnect between the content's intention and its reception. The episode underscores that audience research is not just a step in the process—it's the foundation of meaningful engagement. 2. The Shift from Information to Meaning Content marketing is no longer just about disseminating information; it's about creating content that resonates deeply with the audience. Tommy explains that audiences are increasingly seeking narratives that connect with their values and experiences. Simply presenting ideas without context or emotional relevance misses the mark. The discussion highlights how prioritizing meaning over information enables marketers to forge genuine connections that leave a lasting impact. 3. Leveraging AI Responsibly AI's role in content creation is transformative, but only when used responsibly. Tommy and Ross delve into the importance of frameworks that integrate AI without sacrificing quality. While AI can streamline processes and boost productivity, it cannot replace the creative and strategic thinking integral to impactful content. A skilled writer using AI as a tool can amplify their work, but poor foundational skills will still yield subpar results. The key takeaway is that AI should complement, not replace, human ingenuity. 4. The Road Ahead: Long-Term Vision in Content Marketing The episode emphasizes the need for a long-term vision in content marketing, which is often overshadowed by short-term goals. Tommy points out that neglecting thorough audience research not only hampers immediate efforts but also jeopardizes the ability to build sustainable relationships. By focusing on a strategic, forward-looking approach, marketers can attract the right audience and nurture connections that endure, ensuring their content remains relevant and impactful over time. Resources: The State of Discontent - https://www.thecontentstudio.com/the-state-of-discontent/ —

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI's full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields.This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen! Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4Link to find more from David: https://linktr.ee/david_boyleDavid at work: https://www.audiencestrategies.com/ 00:00 Introduction to David Boyle00:38 The Impact of Chat GPT on Corporate Decision Making02:14 The Surprising Capabilities of AI in Audience Understanding06:49 The Four P's of Effective AI Utilization09:51 Real-World Applications and Success Stories12:12 Overcoming Scepticism and Embracing AI22:51 Practical Tips for Integrating AI into Daily Tasks37:16 Refining AI Responses: The CARE Method38:01 Success Stories: AI in Innovation40:12 Challenges and Insights in AI Implementation41:22 Exploring Audience Research with AI43:28 Final Thoughts and Reflections For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.

Are you struggling to create authentic, engaging content for your vacation rental business? It's frustrating when your posts lack personality and fail to connect with your audience. But what if I told you there's a way to streamline your content creation process without losing that essential human touch?In this episode of the Direct Booking Success podcast, I sit down with Megan Castor, a former teacher turned copywriter who specializes in creating compelling content for vacation rental brands. We dive deep into the world of AI-assisted content creation, exploring how tools like ChatGPT can be leveraged effectively in your marketing strategy.Your whole business is centered around being genuine and authentic and building connections with your guests and your owners. - Megan CastorIn this episode, you will be able to discover:The pitfalls of relying too heavily on AI for content creationHow to use AI as a brainstorming tool to spark creativityTips for maintaining your brand's unique voice when using AIStrategies for editing and refining AI-generated contentThe importance of human expertise in content creationAbout Megan CastorMegan Castor, a former middle school teacher turned copywriter, brings a unique blend of patience and flexibility from her teaching background to her approach in copywriting. With a passion for travel and hospitality, Megan seamlessly intertwines her love for writing with her expertise in creating compelling content for vacation rental brands. Her transition from teaching to copywriting showcases her ability to adapt and communicate effectively, making her an invaluable resource in the industry. Megan's insights into using AI for content creation and the importance of maintaining authenticity in vacation rental marketing provide invaluable tips for property owners and managers looking to enhance their content strategies.Connect with Megan: Instagram: https://www.instagram.com/thevacationrentalcopywriterLinkedIn: https://www.linkedin.com/in/megancastor/FREE Guide to using AI for your vacation rental marketing. Know more information here: www.megancastoragency.comThe key moments in this episode are:00:00:00 - Creating Authentic Content for Vacation Rentals00:01:26 - Transition from Teaching to Copywriting00:04:16 - Influence of Teaching Background on Copywriting00:06:19 - Challenges of Using AI in Content Creation00:09:09 - Effective Use of AI Tools in Content Creation00:09:53 - Maximizing AI Output with Detailed Information00:11:30 - Overcoming Fear of AI with Personalization00:12:35 - Efficiency through Personalization and Background Info00:13:53 - Starting with Audience Research for Effective Content Creation00:16:39 - Human Oversight and Context in AI Content Generation00:19:50 - The Importance of Editing AI-Generated Content00:22:31 - AI Does Not Replace Humans00:23:27 - Writing Headlines with AI Assistance00:24:10 - Services for Vacation Rental Industry00:29:23 - Upcoming Direct Booking Success Summit—-------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten...

Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, content creation, and cohesive marketing strategies to target specific audiences effectively. Learn about real-world applications and case studies, such as the successful campaign with Kohler, Germany, and discover practical steps to implement AI tools in your marketing efforts. Subscribe for more insights and detailed guidance on leveraging ChatGPT for superior B2B marketing results. Timestamps-00:00 Introduction to AI Tools in B2B Marketing00:58 Advanced Chat GPT Strategies for B2B Brands01:43 Researching Your Audience with Chat GPT05:32 Content Creation with Chat GPT12:38 Creating a Cohesive Marketing Strategy15:01 Leveraging Industry Publications19:34 Conclusion and Next Steps If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for interviews. She also suggests asking questions about their challenges, past experiences, ideal solutions, and expected investments. Kiley also advises recording the interviews and analyzing the responses for patterns. The goal of audience research is to gather information and make necessary adjustments to better serve your audience.The Purpose of Audience Research 3:06Using the Language of Your Audience 8:33Recommended Resources 16:15Quotes “You are not trying to prove that you are right. You are trying to gather information to see if you were right or see if you need to tweak things or adjust them entirely.” 3:12“If you go out doing audience research trying to prove that you are correct, you will be doing it wrong and you will be doing yourself a huge disservice. And there's really no point in doing audience research if you're just trying to prove your point. You need to be going out open-minded and try to listen to the words that they're using and really listen to what they're trying to communicate versus just trying to validate what you think you want to hear them say.” 3:25“You should start seeing patterns in their responses between the fourth and fifth interview, and then you're looking at interviews five, six, seven to validate that. So I'm going to recommend you go out and conduct five to seven interviews. If you can do more, awesome, do more.” 5:26Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.  Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!  Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode  01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts   Connect with Gert Mellak: Website: https://seoleverage.com/ LinkedIn: https://www.linkedin.com/company/seoleverage Email: info@seoleverage.com  

With the growing frustration among marketers with traditional pay-per-click and social media advertising, what can a SaaS CMO do to get their message in front of the right people at the right time?In this episode of the SaaS Backwards Podcast, Co-Founder and CEO of SparkToro Rand Fishkin joins us to discuss how they're solving this problem by providing valuable data on where to reach target audiences outside major platforms like Google and Facebook. SparkToro is a market research and audience intelligence tool designed to help small and medium businesses, independent entrepreneurs, and challenger brands uncover the publications and people influencing their target audiences.Rand discusses the challenges and opportunities in the current marketing landscape, emphasizing the need to return to traditional media planning and the importance of investing in sources of influence beyond the big platforms. He also touches on the recent leak of Google's Content Warehouse API and its implications for SEO, stressing the importance of earning media and retaining valuable content creators.Our conversation with Rand covers audience research, marketing strategies, team building, content marketing, AI impact, SEO, and predictions for the future of marketing. This episode provides a wealth of insights for SaaS CEOs and CMOs looking to navigate the evolving marketing landscape and leverage audience research to drive growth. Key takeaways from this episode:How having known and trusted team members, like co-founders, can reduce risk and improve the success of a startupThe importance of thought leadership in content marketing and the need to create content that resonates with amplifiers, not just customersSEO and link-building strategies and the importance of focusing on quality links from pages that receive traffic rather than just acquiring links from various domainsOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Send Kevin a Text MessageIn this episode of "Don't Kill the Messenger," Kevin Goetz sits down with director and producer, Joseph McGinty Nichol, better known as McG. They discuss McG's journey in the entertainment industry, starting with music videos and leading to his directorial debut with Charlie's Angels, which had, at the time, the highest-grossing opening weekend for a directorial debut. Through his production company, Wonderland Sound and Vision, McG has overseen the production of films and television shows such as Terminator Salvation, This Means War, We Are Marshall, and Family Switch along with The OC, and Turner and Hooch for television. In this personal conversation, McG also touches on his struggles with agoraphobia, and the importance of audience feedback in the filmmaking process.First Time Director with a Huge Budget (1:39)McG shares his experience directing his first full-length feature film, Charlie's Angels, how Drew Barrymore helped him get the job, and how he nearly got fired multiple times due to the studio's concerns about the film's direction.Living with Agoraphobia and Panic Attacks (9:51)McG opens up about his struggles with agoraphobia, how it affected his career, including being fired from Superman Returns, and his path to live with the challenge.Music Videos and Style in Filmmaking (21:49)Kevin and McG discuss how music videos have influenced filmmakers like McG, Spike Jonze, Michael Bay, and David Fincher, helping them develop unique styles and voices in the industry.The Secret to Success: Audience Testing (24:08)McG reveals one of his secrets to success: working with Kevin Goetz and his audience testing process, which has helped him improve his films and connect with viewers.Incorporating Audience Feedback on We Are Marshall (29:48)McG recalls a specific audience feedback moment that led to a significant change in We Are Marshall, highlighting the importance of listening to, learning from, and respecting the audience.Mentors and Influences (36:37)McG discusses his primary filmmaking influences, including Alfred Hitchcock and Quentin Tarantino.Kevin Goetz and McG explore the director's journey in the entertainment industry, his personal struggles, and the importance of audience feedback in the filmmaking process. The interview highlights the unique bond between the filmmaker and the audience researcher, showcasing how their collaboration can elevate a film's success. The pair close by discussing McG's upcoming projects, Way of the Warrior Kid and Uglies. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: McGProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer:  Gary Forbes, DG EntertainmentFor more information about McG:Wikipedia: https://en.wikipedia.org/wiki/McGInstagram: https://www.instagram.com/mcgfilm/IMDB: https://www.imdb.com/name/nm0629334/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website:

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.They touch on-How AI tools can transform B2B marketing by building relationshipsCustomer-centric messagingKnow the audience through research and personalized messagingBuilding and maintaining long-term business relationshipsChallenges marketers face, such as lack of time and managing multiple touchpointsIntroduction to various AI tools like ChatGPT for research and content personalizationBest practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice Utilizing tools like Descript for video editing and Canva for graphic creation and engaging contentWarnings about the use of AI tools regarding proprietary information and data privacyIf you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle PodcastsLinks to platforms mentioned-ChatGPTDescriptCanva

Watch the video version here: https://youtu.be/li2LYZaLzxQGet your own 1 on 1 coach NOW!  https://vidiq.ink/tubetalk1on1In this episode, Travis and Jenn discuss some brutal advice for small YouTube creators. They address topics such as the repetition of growth channels, the value of YouTube coaching, the importance of investing in yourself, the myth of shadow banning, the challenges of creating thumbnails, the need for focus and audience research, and the reality that viewers on YouTube don't care about you as a creator. Travis and Jenn discuss the importance of not overwhelming viewers with too many calls to action in a single video. They emphasize the need to be specific and strategic when asking for likes, comments, shares, and subscriptions. They also discuss the importance of creating content for humans rather than algorithms, and the value of understanding your audience. The conversation touches on the challenges of getting selected for channel audits and the importance of actively applying the advice given. They also briefly mention the topic of burnout and the sacrifices required to succeed as a content creator.This episode was hosted by Travis and Jenn of vidIQ. If you have any questions, please feel free to email support@vidiq.com

Have you ever thought about having a course for your business? Or,  maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience.___________________________________________EPISODE 121.Read the show notes and view the full transcript here: https://erinollila.com/course-creation-as-a-form-of-thought-leadership/ ______________________________________________Learn more about our guest expert, Christina RavaChristina Rava is a launch strategist and Kajabi expert dedicated to helping coaches and consultants to free up their time, magnify their impact, and create scalable revenue through online courses.As a former meditation instructor, Christina has a mission to help her clients to grow their businesses with as little stress and hustle as possible.  Her signature program, The Coach to Course Creator Accelerator, focuses on how to create, market, and sell a course that adds at least $5k of automated revenue to your bottom line each month so that you can step off the trading-time-for-money hamster wheel and scale your business in a more sustainable way.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Stewart Purvis, former content regulator at Ofcom and former Editor of Channel 4 News and ITN Chief Executive, discusses Ofcom's guidance on general election coverage published last week. Stewart delves into the research on which Ofcom based its guidelines, spells out what the guidance means in practice, and reflects on Ofcom as an organisation.“Ofcom was pretty much claiming that what the audience had told it justified the position it had taken. But then when you got down into the detail, it didn't really say that at all.”To support our journalism and receive a weekly blog sign up now for £1.99 per month: www.patreon.com/BeebWatch/membership Or if you'd rather make a one off payment please use our crowdfunding page: https://www.crowdfunder.co.uk/p/roger-boltons-beeb-watch-podcast @BeebRogeremail: roger@rogerboltonsbeebwatch.com  Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block's other films include the Oscar-nominated The Holdovers, Bad Moms, the critically acclaimed Fury, and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry.Bill Block's background and early career (1:47)Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment.The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12)Block shares the story behind the acquisition and distribution of The Blair Witch Project, a groundbreaking film that defied traditional marketing strategies and became a massive success.Using audience research to make decisions on the Halloween franchise reboot (15:37)Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot.Navigating the complexities of film financing (24:37)Kevin and Bill discuss the financial deals behind Oliver Stone's W., Bad Moms, and Jason Statham action films.Bill's insights on packaging and financing independent films (35:39)Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury, and Guy Ritchie's The Gentleman.The potential impact of AI on the entertainment industry (41:19)Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry.Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media. Next Guest:  Greg Foster, Former CEO of IMAX EntertainmentHost: Kevin GoetzGuest: Bill BlockProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Bill Block:IMDB: https://www.imdb.com/name/nm1088848/Wikipedia: https://en.wikipedia.org/wiki/Bill_BlockLinkedIn: https://www.linkedin.com/in/bill-block-ba3525104For more information about Kevin Goetz:Website: www.KevinGoetz360.com46s Film Making 46s: Filmmakers talk origins, challenges, budgets, and profits.Listen on: Apple Podcasts Spotify

In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Melva Benoit, founder and president of the Marian Dupree Group. A trailblazer in research and consumer insights, Benoit has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox. Together, they delve into her rich background in television market research, discussing her unique insights and experiences in the entertainment industry.Benoit's Early Career (06:01)Growing up in Houston, Texas, Benoit developed a love for television and aspired to be in charge of Saturday morning cartoons. She attended Howard University and began her career in research at King World, eventually moving to Cartoon Network and Comedy Central.The Role of Research in Television (09:55)Benoit explains the three main functions of research within media institutions: keeping the lights on, taking requests, and anticipating stakeholders' needs. She emphasizes the importance of research teams contributing to meetings even when there isn't a direct need for research.Analyzing Successful TV Shows – Seinfeld, Friends, and South Park (20:08)Benoit discusses the testing and success of shows like Seinfeld (20:08), Friends (23:57), and South Park (40:26). She highlights the importance of understanding how audiences learn to watch and relate to characters in television shows.The Changing Landscape of Media (27:47)The pair discuss the importance of the audience and the challenges of targeted advertising and the need for a more nuanced approach to understanding audiences.Reframing Audience Measurement (29:20)Goetz and Benoit discuss a new way of looking at marketing to consumers, focusing on shared attitudes, behaviors, and values rather than solely relying on demographic information. They emphasize the importance of reaching diverse audiences and the need for the advertising industry to adapt to this new way of thinking.Melva Benoit's insights into the world of television market research shed light on the complex relationship between content creators, audiences, and advertisers. By advocating for a more nuanced understanding of entertainment consumers and embracing the changing media landscape, Benoit and Goetz offer a unique vision for the future of the industry. This engaging conversation highlights the importance of adaptability, creativity, and audience-centric thinking in the changing media landscape. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Melva BenoitProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoFor more information about Melva Benoit:LinkedIn: https://www.linkedin.com/in/melvabenoit/Twitter: https://twitter.com/MelvagBenoitThe Marian Dupree Group, Inc. https://linkedin.com/company/the-marian-dupree-group-llc/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

Are the days of the BBC licence fee numbered and, if so, what might replace it? In the week that the licence fee goes up by £10, we're asking you to give us your views on the corporation's future funding model. Matt Walsh, Head of Cardiff University's Journalism School gives us his take.The Radio 4 Schedule changes have now kicked in, but what research were the decisions based on? Andrea puts your questions to Alison Winter, Head of Audiences, Radio and Education at the BBC.And Strike Boy is a 10-part series which follows the son of a striking Nottinghamshire miner as he uncovers the motivations and memories of some of those involved in the 1984 miners' strike. For this week's Vox Box, two listeners who have their own personal connections to the strikes, cast an ear over the Radio 4 series - and the producer responds to their comments.Presented by Andrea Catherwood Produced by Leeanne Coyle A Whistledown Scotland production for BBC Radio 4

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of a well-aligned content strategy for effective content marketing. She emphasizes the need for consistency, quality, and a targeted approach that resonates with the audience. Philippa covers content mapping, the use of editorial calendars, diversifying content formats, and the importance of measuring success and adapting strategies. The episode concludes with an offer for a free consultation session with a guest expert.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.  

Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).

I am thrilled to share my interview with today's guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast. Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I've danced around the topic of audience research on the podcast before, but up until now haven't dived in. In my former life in the corporate sphere, my background is in market research, so I've been around the block when it comes to getting to know your customers. Nadine, however, completely amazed me in this episode. Her smart, original strategies for gaining insights into an audience are so inspiring, and the ways she uses AI as a tool to that end are also super thoughtful. I am so grateful to Nadine for all she shared. This conversation is an absolutel goldmine, and I cannot wait for you to give it a listen. Connect with Nadine:Website: candocontent.comInstagram: @candocontentMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/213CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

EPISODE 101.Did you know that your clients and customers can actually help you write your website copy?And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them.In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.Have you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

HOOOOOOLY MOLY do I have a treat for you. Like, the biggest treat ever.This week, I decided to share with you ALL FIVE of the private podcast episodes coming out this week in Making Good Happen.Making Good Happen is my membership program, and every day Monday - Friday, there's a private podcast that comes out for members to listen to.So, here's all 5 episodes.Want to join so you get ALL these episodes? Get the details here. MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/205CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

In this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From understanding your target audience to refining your product presentation, Vance's advice is a goldmine for aspiring entrepreneurs. Whether you're new to crowdfunding or already running a Shopify store, this conversation will inspire you to take your ideas to the next level. Join the crowdfunding adventure now and learn the secrets to launching with confidence!Show LinksLaunch Accelerated Blueprint (Course by Vance)KickstarterIndiegogoCrowdfunderContent-Based Networking (Book by James Carbary)SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

How well do you know your audience? Whether you've been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we're joined by copywriter and brand messaging strategist,  Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.Nadine shares a ton of practical tips and processes that you can apply to your business right away. Also be sure to grab her free 10 Strategic Survey Questions (linked in the show notes) to fast-track your own audience research.This episode covers:What client research looks like and how it can benefit your businessHow often you should research your audienceHow AI tools, such as ChatGPT, can shortcut the research processHow to incorporate audience research into your regular business practicesNadine's hot take on Instagram Threads and how it could be used for audience research.Read the full show notes and find out more about Nadine at https://madmarketingmums.com/episode29Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

Kevin is joined by Academy Award-winning producer and activist, Cathy Schulman.Cathy Schulman, ProducerCathy Schulman is a force to be reckoned with in the entertainment industry, using her platform to advocate for gender equality and empowering women. In this episode, Schulman opens up about her journey, sharing how her own experiences of sexism, harassment, and bullying ignited a deep passion for change. Cathy is committed to producing content that appeals to diverse audiences, particularly women and girls. The pair also discuss Cathy's Academy Award win for the film Crash and her experiences working on projects such as The Illusionist, Bad Moms, The Woman King, and Showtime's The First Lady. A commitment to Diversity and Representation (03:17)Cathy Schulman discusses her advocacy for women in the entertainment industry, which stems from her personal experiences with sexism and harassment. Cathy shares what motivated her to become involved in organizations like Women in Film and ultimately establish her organization, ReFrame.Crash and the Academy Awards (08:50)Cathy shares what it was like to hear the name of her movie read at the Academy Awards. She talks about her prepared speech for the Oscars, which accidentally ended up being genocide statistics instead. Despite the unexpected turn, she spoke from the heart and thanked her husband and inspirations.Inspirations (12:39)Kevin asks Cathy about her primary inspiration in the film industry and Cathy talks about Barbara Boyle, the first woman to run a Hollywood studio and one of the founders of Women in Film.Audience Research and The Woman King (19:26)Cathy and Kevin discuss the audience testing process, and how it improved The Woman King. Cathy shares her view that pace, length, and clarity are the keys to the audience research process.Testing her upcoming project, The Idea of You (34:52)Cathy talks about her upcoming project, The Idea of You, starring Anne Hathaway. She shares some of the testing insights on the project.Representation and Women in Film (44:46)Cathy discusses the organization Women in Film, and the research that she has done to advance representation in the film industry. She focuses on the economics of representation and catering to a diverse audience.Tune in to hear Cathy and Kevin discuss the importance of listening to the audience, the challenges of filmmaking, Cathy's involvement with Women in Film, and her project, ReFrame, aimed at creating systemic change in the industry. Through her advocacy, she has emerged as a true champion for gender equality, inspiring others to challenge the status quo and rewrite the narrative, creating a future where every woman's voice is heard and valued.Host: Kevin GoetzGuest: Cathy SchulmanProducer:  Kari CampanoFor more information about Cathy Schulman:IMDB: https://www.imdb.com/name/nm0776072/Women in Film: https://www.instagram.com/womeninfilmla/Welle Entertainment: https://www.welleent.com/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com 

In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.(0:00) Intro(2:37) Misconceptions Around UX as a Ranking Factor(4:49) Do Popups Impact Rankings?(6:55) Paywall Sites(8:14) Educating Clients on SEO & UX(11:17) How SEO & UX Work Together(14:15) The Importance of Audience Research(16:22) Online Shopping vs Brick & Mortar(17:54) Best Practices for UX & SEO(20:37) The Importance of Readability(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire RankingsRank your top anything:SloveniaSouth AfricaNorwayRank your best SEO marketing win:I got a single content piece to generate around 840 natural backlinks.Rank your top 3 SEO tools:Google Search ConsoleSemrushScreaming FrogRank your best SEO trick or tactic:Keyword localization for multi-language SEO success.Rank what you love most about SEO as an industry:The supportive community within it, especially Women in Tech SEO.When you see your content is generating conversions and driving revenue.Brainstorming the unique story within the brand.Rank your top 1-3 marketers:Areej AbuAliChris WalkerChristopher LochheadRank your best SEO learning resource:Real websites with real data!Rank your top cause or charity:Rise Up Together

Nadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with your dream customer. Links mentioned in this episode: Where to find Nadine: Website and Instagram Free gift: 10 Strategic Customer Survey Questions Podcast Show Notes Unlock your business potential and ⁠⁠get on our wait list⁠⁠ for our next online learning summit --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Today we are going to be chatting about Reddit, that sneaky little platform that is building communities and having meaningful discussions that are also self-regulated. The people on Reddit are voting up and voting down anything that they do not want to see or do want to see. It is entirely run by moderators and communities themselves. Within this platform, there is so much data that brands can tap into and can use to understand their consumers and ultimately their decision-making habits. Joining us today is the founder of GummySearch, an audience research tool for Reddit. His name is Fed Folio, and Fed has founded not just GummySearch, but also Hive Index, which is a catalog for a variety of topics and various communities within Reddit to help you find communities that matter most to you and your interests. Fed and I get into some nitty-gritty topics specifically around the culture that is found on Reddit, how brands have continued to struggle to find their footing in the Reddit communities, how founders can show up authentically, and how organizations can tap into the endless amount of qualitative and quantitative data that their customers are sharing about their brand, about their industry, and about their world today. Buckle up and let's get into it.Check out the Gummy Search platform here. Follow Fed on Twitter here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Kevin Goetz is the movie business' most influential market researcher. He joins us to discuss his new book Audience-Ology: How Moviegoers Shape The Films We Love. Plus, White Drivers are Polluting BIPOC air in LA. And The Whale vs. Cocaine Bear. Produced by Joel Patterson and Corey Wara Email us at thegist@mikepesca.com To advertise on the show, visit: https://advertisecast.com/TheGist Subscribe to The Gist Subscribe: https://subscribe.mikepesca.com/ Follow Mikes Substack at: Pesca Profundities | Mike Pesca | Substack Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers. Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you. Over the years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.  Here's what we covered on the episode:   How Nadine Found Content Marketing + Copywriting  How Nadine filled out the pitch form on the design business show.com Nadine's specialty is Audience retention, research, and discovery Nadine has always loved language and worked as a translator, then after moving to London, Nadine worked in customer service After Nadine met her Australian husband, she moved to Australia and worked for the Volkswagen PR team for about 10 years Then Nadine had a few babies and lost the job she loved to do How Nadine went to work at Australia's largest retailer, which didn't fulfill her but gave her selling skills In the search for what Nadine wanted to do, she discovered content marketing and copywriting, which intrigued her because she has always loved writing and language The story of how Nadine found a couple of clients through social media and wrote any copy they threw her way Nadine discovered it took a lot more to write copy than she originally thought, so she took many copywriting courses, which has changed her copywriting approach into a more strategic one In late 2020, Nadine quit her corporate job to go full-time in her business, where she works with female founders to help with website and email copy that supports their audience Nadine talks about having more of an impact in her own business than she did in the corporate world Audience Research  Everything Nadine does is based on audience research – many clients believe they know their audience when they come to Nadine, but it's usually very surface level On Nadine's website, she has a DIY Toolkit that gives templates and strategies for audience research A good starting point is sending out a survey if you have an existing audience – starting with where they were at when they started working with you, what it was like working with you, any objections they had when working with you, and then you finish with tangible outcomes they had so that you can use that in your copy Nadine says you should ask very strategic and open-ended questions so clients can explain their experience in their own words, which is gold for your copy How Nadine works with eCommerce brands and service providers that are in different stages of their business Nadine focuses on nurturing the audience to look at the bigger picture Customers come to Nadine for her strategic insights, so she is currently doing everything herself without a team In her business, Nadine will give design suggestions because she knows how important it is for copy and design to work together Clients can find Nadine through her website or Instagram Nadine talks about how to know if your audience is still aligned when you are making a pivot in your business by giving people a choice to opt in or opt-out How you should clean your email list and social media regularly so you can make sure you are talking to the right people and getting better engagement   Mapping your customer journey is important so you can show up exactly where your audience needs Nadine gives an example where one of her clients anticipates her customer needs by using past purchases to suggest different products There are many lessons Nadine has learned along the way, but one big one is staying in your lane – everyone does things differently and shows up differently Nadine is a big fan of automation and using Dubsado to automate processes in her business and audience research Check out Nadine's website and connect with her on Instagram If you want to see what Nadine does, you can sign up to see Nadine's Over The Shoulder Tutorial where she takes a project through client research to website copy   Links mentioned: CAN DO! Website Pitch Form - The Design Business Show DIY Audience Toolkit Connect with Nadine on Instagram  Nadine's Over The Shoulder Tutorial   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Learn How To Identify Your Target Market with this detailed Audience Research Process.

When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you belongShow LinksCheck out SparkToro's Audience Research Newsletter! https://sparktoro.com/audience-research-newsletterFollow Amanda Natividad on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.

In this episode, Phillip Lanos and Jason Miller are joined by Rand Fishkin, Founder, and CEO of SparkToro. Rand Fishkin is the co-founder and CEO of audience research software makers, SparkToro. He previously was co-founder and CEO of Moz, and the author of Lost & Founder, a Painfully Honest Field Guide to the Startup World. You will also uncover how to overcome a business struggle that may help save your business. Tune in to learn more!Connect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabPhillip Lanos: www.linkedin.com/in/philliplanosRand FishkinLinkedIn: https://www.linkedin.com/in/randfishkin/website: https://sparktoro.com/

Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark. You know Rand as the original CEO and Founder of Moz, where he spent over fourteen years shaping the SEO software biz. However, he's also the author of Lost & Founder and The Art of SEO. We learned he's the creator of upcoming video game, too. If you want tips on how to become a better marketer or creator without the fluff, Rand is your guy. let's jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/sparktoro-is-audience-research-in-seconds-ft-rand-fishkin/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

#056 What are the kinds of behaviors that drive engagement in your community? How do you guide each member through the activities that keep them coming back? Analytic tools are the answer to questions like these, but the metrics you get with most platforms are not that great. Our guest today is one of the true OGs of digital communities. Richard Millington is the massively influential author of Buzzing Communities and the founder of FeverBee, where they take the guesswork out of community management and use a data-driven approach to deliver next-level experiences. So why do people join your community, and why do some leave? How do you increase participation? What is the return on investment of your membership? We get into all of that with Richard today. We also discuss paid versus free communities, member surveys, guidelines, and leadership. So listen in on this chat to learn about the game-changing tactics used at companies like Apple and Facebook that you can apply to your membership at any level. Show notes and more at SmartPassiveIncome.com/cx056.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want your messaging to connect with your audience and drive sales? When you collect audience research, it takes the guesswork out of your marketing as you create strategic copy that comes straight from your audience. Today, I am chatting with Copywriter Nadine Nethery about how to conduct audience research and incorporate that into your messaging for success.  In this episode, Nadine and I dive into: How a background in sales, marketing, and communications created the perfect opportunity as a copywriter The two things you need for successful messaging Using audience research to create more strategic content around launching Ways to collect your own audience research for better connection ...and much more   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep67. Are you an introvertpreneur who feels stressed out and overwhelmed while marketing your business in an extroverted way? My monthly membership, The Introvertpreneur Club, will give you the support you need as a service provider, freelancer, or any other service business to feel comfortable and confident in your business. This membership will help you find the marketing methods that work best for your business and so much more! Use the link below to join a community of like-minded entrepreneurs and receive support on your introvertpreneur journey.  thetarareid.com/join-the-club   

Gina Bahremand, Vice President of Audience Research at Fox Television Network, and current Wharton student Paul Heysch De La Borde, join Wharton Business Daily to talk about Fox's partnership with Wharton Customer Analytics to track NFT data to better understand their audience. See acast.com/privacy for privacy and opt-out information.

The most important thing when you're creating ANYTHING in your business is WHO you're creating it for.Put it this way - the success of your business is dependent on how well you know your ideal clients or customers.Your offers, your content, your launches - all rely on truly getting to know your audience FIRST.And the way you unlock this knowledge and kick big goals in your business – is through AUDIENCE RESEARCH.And today's guest on the How I Do Content Podcast is about to share the secret to nailing this important step.Today I'm chatting to Nadine Nethery.Nadine is the Founder of CAN DO! Content and a strategic copywriter for women-led brands who want to intentionally attract, delight and retain their dream customers.Her strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and grow a cheer squad that spreads the word for you (and comes back for seconds and thirds).Over the years Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine.In today's episode Nadine shares why audience research is so important and oh so many practical ways to undertake and implement audience research as part of your business processes.You'll finish this episode super clear on how to get to know your audience through audience research so you can kick big goals in your business. Get your notepad ready - it's a good one!Things You'll Learn in this Episode of How I Do ContentWhy audience research is so important and how to make it a regular part of your business processesThe most important questions to ask in your research to support you to hook your dream customersHow to put your audience research into action to help you increase brand affinity and salesConnect with Nadine NetheryFollow Nadine on Instagram at https://www.instagram.com/candocontent/ Join The Audience Success Formula Waitlist at https://candocontent.com/asf-waitlist Find out more at https://candocontent.com/ Want more? Instagram: @thesocialboltTake the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/Website: https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE 

Facebook ads work just fine if you put them in front of the right people. But, to do that you have to know who your audience is. Then you need to know how to find them on Facebook. In this podcast, Coach Jorge, AGM's chief marketing officer, tells you how to research an audience the way we do it for the clients of our agency. If you're in need of a team, one that will go above and beyond for you and your brand, then please visit agmninjas.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: agmninja.com email: contact@agmagency.com phone: 1.888.280.3339

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to.Conversation points: You went from a Blog, to a Consultant, to a Software Business. So, take us back to 2003 and SEO Moz and tell us about the journey to Spark Toro. Is this still the most popular topic that you are asked to speak about and are there things more important that marketers should be thinking about right now? Can you share with us a couple of the reasons our content strategies may not be working today? What do you think are some of the best ways to determine the impact of long-form content like podcast audio? Tell us more about why SparkToro and/or "this" type of discovery is useful and who is the tool targeted toward? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

You know that old saying, “you can't please everyone?”  It turns out that you really can't.   And trying to do so will only lead to frustration and a feeling of being all over the place with your marketing.   The key is...  Knowing the right audience for your agency before you start creating anything.  Because if you create something that nobody wants, then it's just a waste of time.  In this episode of The Agency Blueprint, we have a celebrity of the SEO and marketing world.   You will probably recognize his name as the founder of Moz.org. But now, Rand Fishkin is co-founder and CEO of audience research software startup, SparkToro.    Click that play button and consume every word, as one of the most trusted experts on marketing walks you through how to find out every little detail about your ideal clients, and how to leverage it in your marketing.  Do not miss this one!  Key Questions:  How do you figure out the right target audience? What are some areas agency owners should research when fleshing out their ideal client?  What are common mistakes that agency owners make when it comes to audience analytics and trying to understand who you are targeting and who is buying?   Once they have done more in-depth research completed, how should they leverage it to optimize their marketing?  What are some audience research tools to help them be successful?  What You'll Discover:   Understanding who your target market is and what their needs are.  The benefits of focusing on the right target audience for your marketing campaign efforts.  How to create content that is tailor-made for your audience and make sure that it resonates with them. 

Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradewell has discovered that podcasts can be a goldmine of audience information if you know how to mine them. In this episode, we explore how she's used podcasts to glean invaluable audience insights to guide her team. ✨ Transcript with Key Takeaways ✨ Connect with Kathleen on LinkedIn ✨ Tradeswell

Growth and productivity should not come at the expense of health and happiness. Rand Fishkin learned that the hard way with his first startup, Moz. When it came time to start SparkToro, he knew that he wanted to build a business differently. SparkToro is an audience research software tool that lets you discover the behaviors, demographics, and sources of influence for any online group.Startup hustle culture tries to teach us that sleep deprivation and good decisions can go hand in hand, but they can't. There are plenty of studies that bust that myth. When you are in your best head space and health space, you can do your best work. In this episode, Rand discusses how he's finding ways to grow a business without creating a stressful and unhealthy culture.Show TopicsDon't put growth and productivity in front of health and happinessGet rid of micromanagingUse a different fundraising modelBuild brand and sources of influenceFind your way to your audience through relationshipsSpend less time on metricsDendrobates frogs (you'll understand when you get there)Show Links Check out SparkToroFollow Rand Fishkin on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Links:→  Amanda on Twitter: https://twitter.com/amandanat → Amanda on LinkedIn:https://www.linkedin.com/in/amandanat/→ Amanda's Blog: https://amandanat.com/→ SparkToro: https://sparktoro.com/ Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium=Podcast-Email&utm_campaign=Louis&utm_id=Channels&utm_term=Louis&utm_content=LouisHelp The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834→ Reach out on Twitter: https://twitter.com/LouisKyleShow→ Drop us an email: LouisandKyleShow@gmail.com→ Follow on Instagram: https://www.instagram.com/louiskyleshow/→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview