Podcasts about shonali burke

How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,… The post Harvard Business Analytics Program Graduate and Ambassador Shonali Burke appeared first on Eric Schwartzman.

Want to tell impactful stories with your data? Looking to inspire your Board or team?For insights on this and more, listen to this episode with Shonali Burke, public relations and social media expert, TEDx speaker, and award-winning growth strategist who was the first Indian woman to be named in PRWeek's “Top 40 under 40” list of US-based PR pros.If you want to connect with our professional community on more topics like this, we invite you to become a member of AIN. 

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg Blog link: https://engati.com/blog | Subscribe now. Check out CX Community page - https://www.engati.com/cx-community And CX Content page - https://www.engati.com/cx-content Shonali Burke, President and CEO of the Shonali Burke Consulting Inc. talks to us about digital transformation, and how SMEs can identify, evaluate and rectify the stubbling blocks. Shonali helps us with guidlines helping us soothe the weight of forced digital transformation. Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ #EngatiCX #digital #CX #digitaltransformation #business #SME

Stepping outside of what you know in any career can be scary. Many of us (including Britt + Jackie!), had our start in media relations through the SEO-world. But, there's more to PR than placements and backlinks. And, where do PR's who may have been pigeonholed into one single specialty go from here? Our guest today, Shonali Burke, is a Public Relations scholar and renowned consultant. She is here to guide us outside of what we know and into the unknown. From it, we'll all come out with a better understanding of what Public Relations actually is, and how we can be the best practitioners we can be. In this episode, you'll learn... How to build and measure a PR strategy beyond just, “earning a lot of placements” How earned media is just one piece of a larger picture of the Public Relations landscape How PR's can expand their skill set beyond what's comfortable to their day-to-days

Shonali Burke is a growth strategist who helps purpose-driven brands bring big ideas to life through Social PR. Over the past two decades, Shonali has worked with some of the most forward-thinking and innovative organizations in the world. She’s also an adjunct faculty member in The Johns Hopkins University’s M.A./Communications program and is currently enrolled in Harvard’s Business Analytics Program so she can help organizations better leverage data in their marketing efforts.In this episode of the Look Left @ Marketing podcast, Bryan Scanlon talks with Shonali about life-long learning, course corrections and how current events are affecting the way we all work.01:15 Shonali talks about her personal journey and the importance of life-long learning.04:19: Understanding what you want to learn and why is critical to using new knowledge to your advantage. 07:53: Mentors are critical to advancing your career -- and they can come in many forms.12:41: On the importance of learning as much as possible early on in your career.19:21: Why millennials and others are embracing the idea of a “side hustle.”23:53: How the succession of cultural uncertainties are affecting focus and work. 27:57: Working remotely is a true challenge, especially for those doing for the first time while managing family responsibilities under quarantine. 36:37: Failure is both inevitable and difficult, but it also provides a unique opportunity to learn. Our thanks to Shonali Burke for appearing on the Look Left @ Marketing podcast.

A true pioneer - Shonali Burke, President and CEO of Shonali Burke Consulting, joined us for a discussion on how she became an entrepreneur accidentally and built a business by having a strong network and reputation. Shonali was at the forefront of the social media wave and grew her business by continuing to ride the wave and integrate innovative services and solutions in her client offerings. Shonali also gave a TEDx Talk on social PR consulting in 2012.

Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including: 1) What to do when you are asked to protect a large donor’s reputation 2) Will public relations ever overcome its legacy of spin 3) New challenges with transparency and disclosure 4) How agencies need to adapt

Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. She encourages marketers to think about their social networks as a social community and shares how to connect with your social community to add value and meaning to your network, product, or service.  Some of the highlights of the show include:  Plan, Paine, and MySpace: Community being generated through social space Is traditional public relations (PR) dead? Perception and transformation of PR Putting people back into public relations; getting to the heart of who somebody is and what’s important to them Trend of natural marriage between social media and PR; companies taking initiative and making changes to company culture Purpose and Mission: How to use and leverage social media to grow authentic communities and make people’s lives better, easier, and more fun Two places to find stories: Customers and Company First step to building and activating audience; what you’re asking them to do, why How to measure ROI; depends on goals and data Most common mistake made by PR professionals and strategists Links:  Shonali Burke Consulting Inc. Social PR Virtuoso Social Media Day at Minnesota State University Moorhead Katie Delahaye Paine Putting the Public Back in Public Relations by Deirdre Breakenridge and Brian Solis Public Relations Society of America (PRSA) Jon Ferrara (founder of Nimble) Andy Crestodina Social Media Metrics by Jim Sterne Write a review on iTunes and send a screenshot of it to receive a cool CoSchedule swag bag!      

Shonali Burke is an award-winning brand strategist who helps purpose-driven individuals and organizations alike bring their big ideas to life through people-centric, measurable marketing communications. In addition to leading a successful virtual consultancy to this end, she is adjunct faculty at The Johns Hopkins University and Rutgers University, as well as founder and lead trainer of The Social PR Virtuoso®, an online training hub for PR pros ready to unleash their inner superheroes. She is a sought-after national and international speaker, and her 2012 TEDx talk stops everyone but her basset hound Lola in their tracks. 1. How can brands use Social PR and community to reach their audience? 2. How can brands use active listening to gain influencers? 3. Creative ways to use social media to gain influence and reach audiences. https://www.ShonaliBurke.com Free Social Media Listening Tool: https://www.google.com/alerts https://www.talkwalker.com Watch my Celebrity interviews on my YouTube Channel! Go here> https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.

Before, there was traditional PR. Before and during the email era, media outreach was still mostly one-one-one. We focused on targeting the outlet, the reporter, and customized the pitch, being mindful of what would take and what would not. Now, social PR, just like traditional PR, is about building relationships. Where the relationship before was with the media, social allows us to broaden our scope. We’re not just building relationships with relevant media, but also with evangelizers. The way the online space has evolved is that now anyone can be an influencer, as long as the context is right. It’s about having a holistic conversation to build a community to tell your story for you. Watch more as Janet and Shonali explore #Mindful Social PR! Learn more on the blog: http://bit.ly/2jQOgz4 --- Support this podcast: https://anchor.fm/jfouts/support

Carrie Morgan is a 20+ year veteran of agency and corporate marketing for clients like American Express Financial, Fidelity National Title, Healthways, Sun Health, Keller Williams, Better Business Bureau and she{ology} with a unique branding and interactive background. Her PR blog is syndicated by some of the largest marketing publications in the industry including Social Media Today, PR Daily and Convince & Convert, and author of Above The Noise (Motivational Press). Carrie is a Top 1% influencer, a Top 5% LinkedIn user,  co-moderator of the largest local Facebook group for PR professionals in the country, and moderator of #PRprochat – a monthly Twitter chat for public relations professionals that reaches millions of timelines each month, and showcases guests including Jay Baer, Ann Handley, Gini Dietrich, Shonali Burke and other industry leaders. Website: www.rockthestatusquo.com Twitter: @morgancarrie

Social PR Strategist, Shonali Burke, CEO of Shonali Burke Consulting, joins Host Deirdre Breakenridge on Women Worldwide. Shonali is an award-winning strategist and an adjunct professor at Johns Hopkins University. She is an international speaker, blogger and educator, sharing her insights with other professionals and brands around the world. On the show Shonali discusses the changing nature of education from the physical classroom environment to designing the virtual classroom experience for her students. She also shares her thoughts on what it means to be strategic in your communication, especially when it comes to social media, which has to be a part of your overall strategy. According to Shonali, as businesses are required to participate with their stakeholders through social media, executives are still not 100% comfortable. She offers advice to help senior leadership understand how to tie communication to important business outcomes. A little more about Shonali Burke … Shonali is the creator of the Social PR Virtuoso course, an online and on-demand program she teaches, which launched in November 2015. Shonali’s online course helps professionals to take their Social PR game from “humdrum to Hallelujah” with 25+ workflows, hacks, recipes, formulas and mind maps she has developed throughout her career. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.

Customer perception is a difficult thing to understand, and even harder to change. Do customers see themselves in your brand image? Lessons on Changing Customer Perception Are your real customers properly represented in your marketing? What if 13% of your qualified customers never noticed your brand simply because they can't identify with how you present who your customers are? Customers will buy from those who create an emotional connection, and one of the first steps is making sure they see themselves reflected in the marketing materials you present them. Katie Driscoll's organization, Changing the Face of Beauty, has combated the idea that people only want to see "traditionally" beautiful people in advertising. She has had a tremendous impact on the way some major brands represent their customers, particularly those with disabilities. A viable segment of just about any market, children with disabilities are a prime example of a group that tends to be grossly under-represented. Katie shares how inclusion can make a world of difference for your marketing reach and your bottom line. Image courtesy of Katie Driscoll and Changing the Face of Beauty We talk a lot about inclusion in the workplace these days, but how does the concept of inclusion impact your marketing strategy? Does your audience see themselves in your brand? Listen in to learn how to find and inspire many more of your potential customers. Katie Driscoll, Leader in Changing Customer Perception Founder and President of Changing the Face of Beauty (nonprofit), Katie Driscoll, believes media and advertising can change perceptions and open opportunity for people of all abilities. She is also a photographer and writer.  Katie has been featured on the Today Show as well as interviewed by Huffington Post, People Magazine, and other media publications.  She believes media and advertising can change perceptions and open opportunity for people of all abilities. Connect with Katie Twitter Facebook Instagram Katie's site, Changing the Face of Beauty Related Content CNN Article, 4-year-old model with Down syndrome melts hearts, barriers Customers That Stick® post (a different topic but explores how important marketing communication can be), Marketing Domino’s: Should an Ad Campaign Tell Customers NO? 360Connext® post, Do Customers See Themselves in your Brand Identity? Episode 021: PR Customer Experience, Shonali Burke, and The Walking Dead Sponsor Message: Develop Your Customer Experience Mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.    Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Shonali Burke educates and trains public relations pros to use modern media more effectively. Later this week, she will be hosting an online boot camp for communicators. In this episode of Chats with Chip, we discuss her Social PR Launchpad event, where she promises to help "unleash your inner superhero."  Continue Reading → The post #7: Shonali Burke on Social PR, Measurement, & More appeared first on FIR Podcast Network.

Shonali Burke educates and trains public relations pros to use modern media more effectively. Later this week, she will be hosting an online boot camp for communicators. In this episode of Chats with Chip, we discuss her Social PR Launchpad event, where she promises to help "unleash your inner superhero."  Continue Reading → The post #7: Shonali Burke on Social PR, Measurement, & More appeared first on FIR Podcast Network.

Shonali discusses her Social PR Launchpad event, where she promises to help “unleash your inner superhero.”

Shonali Burke is a world -class PR professional and this week on MindfulSocial we took the show to Blab to hear about her vision for social PR. --- Support this podcast: https://anchor.fm/jfouts/support

How PR & Marketing set up the customer experience What Shonali Burke, PR maven, has to say about the intersection of PR and experience Customer Hero: AMC creates a rich and interactive experience for The Walking Dead viewers and fans   How Public Relations and Marketing Set Up the Customer Experience     The messages created about products, services and brands set expectations for customers. This can go both ways in helping brands over-deliver or under-deliver on the experience.     Adam & Jeannie discuss the high-brow movies of Die Hard and Snakes On A Plane as illustrations of setting expectations.     Discussion begins at 1:58.     Shonali Burke, President & CEO of Shonali Burke Consulting     Shonali discusses what to do when a terrible customer service story results in horrible PR. She covers why we’re all reporters now, how fast everything moves and why saying sorry is vital to recovery.     Find out about Shonali’s approach to social PR to build a team of champions who are engaged and motivated to share your brand through word-of-mouth. And what do you think about modern day publicity stunts? Shonali has some great opinions about how these can be done well (or not.)     It doesn’t hurt that Shonali has a lovely accent!     Discussion begins at 5:39.     Customer Hero, Customer Zero: AMC’s multi-screen approach to their show The Walking Dead is a Customer Hero!     AMC is producing an interactive experience with every episode. With their Story app, a show after the show to discuss the show, and including fans throughout the journey! Using lots of interactivity, AMC is creating a very rich experience for viewers AND this serves their goals, too.   Discussion begins at 20:24.     People, Places, and Things of the Podcast   Sponsor: Be Your Customer’s Hero– Adam’s new book walks through customer service beginning to end, including how to deal with difficult customers. Order today!   How to Sponsor   www.crackthecustomercode.com/sponsor         Shonali Burke was named to PRWeek’s inaugural top “40 Under 40′′ list of US-based PR professionals, considered one of 25 women that rock social media, and is the 2015 recipient of AWC-DC’s Matrix Award. As President & CEO, Shonali Burke Consulting, Inc., she uses measurable social PR to take your business communications from corporate codswallop to community coolTM. Shonali teaches at The Johns Hopkins and Rutgers universities, publishes the popular PR and digital media blog, Waxing UnLyrical, and is founder and curator of the #measurePR hashtag and Twitter chat. A foodie who loves shoes, she defies you to dislike Elvis, ABBA or cricket. Twitter | Facebook | Google+  | Waxing Unlyrical Blog   Lawyerist This blog covers many legal topics, including legal issues around social media Customer complaint data Jeannie referred to Why Public Relations Should Remember Customer Expectations – Adam’s guest post on Shonali’s blog TD Bank Gift ATM WestJet buys passengers presents The Walking Dead Story app Nerdist Scandal         Take care of yourself and take care of your customers.     Learn more about your ad choices. Visit megaphone.fm/adchoices

  Join Michele Price as she  is spotlighting Shonali Burke, she delivers as a PR professional and s fabulous communication specialist.  Shonali writes at Waxing Unlyrical.  Join us to learn what has been Shonali's journey to get her where she is today. Connect with us and our host Michele Price @prosperitygal as we appreciate your tweets and questions. Do you want business advice and/or the opportunity to be interviewed on Women In Business Radio? Share you questions and requests viaWomeninbusinessradio@gmail.com Join Michele each week as she host Speak Chat twitter chatt using hashtag #Speakchat everyMonday 9pm ET Here is blog post explaining what to expect-Speak Chat .Looking for a entertaining as well as knowledgeable keynote speaker, Michele has spoken to groups as small as 15 and large as 300. Her topics span:Building Your Audience using Hashtag Chat- Twitter ChatsHow to Not Strip Your Gears When Shifting to a Social Media MindsetCapturing the Voice of One to Grow Your Business

  Join Michele Price as she  is spotlighting Shonali Burke, she delivers as a PR professional and s fabulous communication specialist.  Shonali writes at Waxing Unlyrical.  Join us to learn what has been Shonali's journey to get her where she is today. Connect with us and our host Michele Price @prosperitygal as we appreciate your tweets and questions. Do you want business advice and/or the opportunity to be interviewed on Women In Business Radio? Share you questions and requests viaWomeninbusinessradio@gmail.com Join Michele each week as she host Speak Chat twitter chatt using hashtag #Speakchat everyMonday 9pm ET Here is blog post explaining what to expect-Speak Chat .Looking for a entertaining as well as knowledgeable keynote speaker, Michele has spoken to groups as small as 15 and large as 300. Her topics span:Building Your Audience using Hashtag Chat- Twitter ChatsHow to Not Strip Your Gears When Shifting to a Social Media MindsetCapturing the Voice of One to Grow Your Business

Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.

Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.

Shonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and campaigns.Gayle Falkenthal and Joan Gladstone preview their presentation on Let’s Talk Business: Independent Practitioners Share Advice for New and Established PR Practices.