Duo On Air Podcast

Looking for tools to make branding easier and more fun? In this episode, we're sharing our top 9 favorite branding tools that help us (and our clients) stay organized, creative, and efficient. From finding the perfect font, color palette, or stock photo to compressing images and creating stunning designs, this list has everything you need to elevate your brand. Whether you're starting fresh or refining your style, these tools will save you time and make the process seamless!Episode Show Notes: https://duocollective.com/blog/must-have-branding-toolsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Launching a website soon? In this episode, we're breaking down the 5 essential steps to set your site up for success. From creating a clear structure and optimizing images to crafting SEO titles and submitting your sitemap, we're sharing the practical tips that make all the difference. Plus, we've got bonus advice on blogging before launch to give your site even more momentum. Whether you're DIYing your website or working with a designer, these steps will help your site shine and get found faster!Episode Show Notes: https://duocollective.com/blog/5-things-to-do-for-seo-if-you-are-launching-a-website-soonTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Ready to launch your new brand but not sure where to start? In this episode, we're walking you through how to make your brand launch seamless, strategic, and fun! From creating a timeline and checklist to updating everything from your website to your email signature, we'll share the steps to ensure your launch is consistent and purposeful. Plus, we're spilling tips on building hype and getting your audience excited for the big reveal. Whether it's your first launch or a rebrand, this episode has everything you need to do it right!Episode Show Notes: https://duocollective.com/blog/how-to-strategically-launch-your-brandTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Curious about what it takes to grow a boutique marketing agency? In this episode, we're sharing how we're building our business with an intentional agency model in mind. From stepping into C-level roles to finding the right team members, we're breaking down how we're creating space to focus on strategy while scaling our operations. Whether you're dreaming of growing a team or just curious about how we're making it happen, this episode gives you a behind-the-scenes look at our journey.Episode Show Notes: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agencyTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're reflecting on the lessons learned and the strategies we'd change if we could start over. From prioritizing brand strategy over chasing clients to building a financial foundation from day one, we're sharing the insights that would have saved us time, stress, and sleepless nights. Whether you're just starting out or looking to refine your approach, this episode is packed with actionable tips to set your business up for success.Episode Show Notes: https://duocollective.com/blog/what-we-would-do-differently-in-our-first-year-of-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Thinking about investing in paid SEO? In today's episode, we're breaking down why it often doesn't work as a standalone strategy. From high costs and low transparency to missing out on building long-term authority, we'll share the pitfalls of relying solely on paid SEO. Plus, we'll talk about why organic SEO is the better bet for sustainable growth and how to make it work for your business.Episode Show Notes: https://duocollective.com/blog/why-paid-seo-doesnt-workTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Think SEO takes hours? In today's episode, we're proving you can make meaningful SEO improvements in just ten minutes a day. We'll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you're new to SEO or just need easy wins, these tips are designed to fit into your day with ease.Episode Show Notes: https://duocollective.com/blog/quick-seo-tipsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Halloween bonus alert! In today's special episode, we're pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we'll never build websites again, we're keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business!

In today's episode, we're giving you permission to have a little fun with your brand. We'll talk about when it's okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we're sharing tips to keep things fresh while staying true to your brand's core. Let's explore the rules you can bend to show up more authentically!Episode Show Notes: https://duocollective.com/blog/your-permission-to-break-some-brand-rulesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Curious about how we plan for the year ahead? In today's episode, we're taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We'll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we're sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success?Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meetingAnnual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving into why focusing on price isn't the reason people aren't buying from you. Instead, we'll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We'll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It's time to shift your focus from price to what really matters!Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-servicesLinks Mentioned in This Episode: #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're breaking down simple steps to help you create a brand voice that's authentic, relatable, and consistent across all your communication channels. We'll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience! Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-toneLinks Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand#44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know https://duocollective.com/blog/what-is-a-brand-style-guideTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Have you heard of SearchGPT? In today's episode, we're diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We'll break down what SearchGPT is, how it's different from Google, and what this means for SEO. Plus, we're sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don't worry, we've got you covered with everything you need to know to stay ahead of the curve! Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgptLinks Mentioned in This Episode: #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care#98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesseshttps://duocollective.substack.com/ Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feeling the pressure of a slow season in your business? In today's episode, we're getting real about how to navigate those tough times when business feels quiet. We'll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we'll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons! Episode Show Notes: Links Mentioned in This Episode: https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business#133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Struggling to come up with fresh blog ideas? In today's episode, we're sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you're stuck in a creative rut or just need a fresh perspective, we're diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea!Episode Show Notes: https://duocollective.com/blog/how-to-consistently-find-fresh-new-blog-topic-ideasTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Our last intro was wayyyyy back (as in episode #2 of Duo on Air

In today's episode, we're shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we're exploring how small actions can have a huge impact on your brand and relationships. Whether it's hosting local events or simply showing up consistently, these minor efforts add up to major results. Let's talk about how you can start making these small but powerful changes today!Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-businessLinks Mentioned in This Episode: #108: https://duocollective.com/blog/client-management-system-dubsadoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We're sharing how we're reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let's talk about finding the right balance!Episode Show Notes: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Wondering what kind of results SEO can get you? In today's episode, we're pulling back the curtain on some real-life SEO success stories. We'll break down the specific updates we made to our clients' websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we're sharing all the details. Get inspired and see how these strategies could work for you too!Episode Show Notes: https://duocollective.com/blog/seo-results-from-real-clientsLinks Mentioned in This Episode: #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Got SEO keyword questions? We've got answers! In today's episode, we're diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We'll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you're just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with confidence! Episode Show Notes: https://duocollective.com/blog/answering-all-your-seo-keyword-questionsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Curious about the SEO tools we swear by? In today's episode, we're sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we'll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings!Episode Show Notes: https://duocollective.com/blog/seo-tools-for-small-businesses-we-use-and-loveLinks Mentioned in This Episode: #48: https://duocollective.com/blog/seo-keyword-research-toolsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Have you been asking the question, "Should I focus on SEO or Branding first?" In today's episode, we take a dive into how to decide which you need first. From thinking through your Brand Strategy to what your goals for your business are, we will give you some practical questions to find out where your focus should be. Episode Show Notes: https://duocollective.com/blog/what-comes-first-seo-or-branding-servicesLinks Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Today we are talking with Kerrie Fitzgerald, an e-commerce and product business educator & consultant, and host of a top 100 marketing podcast called The 6 Figure Product Business Podcast. We've been friends with Kerrie since Duo was born and we recently had the opportunity to work with her on a branding project for her new poo bag business. In this episode, she'll share her experience working with Duo vs. going the DIY route, including getting a Fiverr logo for her brand.Episode Show Notes: https://duocollective.com/blog/fiverr-logo-vs-professional-brandingLinks Mentioned in This Episode: https://www.instagram.com/amusejoypoobags/Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Ever wondered how we keep our podcast running smoothly? In today's episode, we're pulling back the curtain on our podcast workflow, and spoiler alert—it's not fancy or technical! From planning recording dates to promoting each episode, we'll share the tools and processes that help us stay organized and efficient. Whether you're curious about our idea generation methods, recording setup, or post-production steps, we've got you covered. Discover how we manage the nitty-gritty and keep the podcast magic alive! Episode Show Notes: https://duocollective.com/blog/our-podcast-workflowLinks Mentioned in This Episode: #111: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Does your branding pass the test? In today's episode, we're diving into the three C's of branding—Clarity, Consistency, and Constancy—to see if your brand stands strong. We'll explore what each C means, why it's crucial for your brand's success, and share examples of brands that get it right. Get ready to play a fun game that will help you evaluate and strengthen your brand's foundation. Let's ensure your brand is clear, consistent, and built to last!Links Mentioned In This Episode: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seoEpisode Show Notes: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brandTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Running a product-based business and looking to boost your SEO? In today's episode, we're sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we'll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace!Episode Show Notes: https://duocollective.com/blog/seo-tips-for-product-and-ecommerce-businessesLinks Mentioned in This Episode: https://duocollective.com/seo-on-taphttps://duocollective.com/seo-creative-resource-directory/ Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feeling overwhelmed with your marketing? In today's episode, we're tackling the chaos head-on with strategies tailored for busy business owners. We'll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we've got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time!Episode Show Notes: https://duocollective.com/blog/marketing-strategies-for-overwhelmed-business-ownersLinks Mentioned in This Episode: #88: https://duocollective.com/blog/how-many-channels-to-market-your-business#37: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're busting the myth that owning several domains boosts your SEO. We'll break down why this isn't true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we'll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy!Episode Show Notes: https://duocollective.com/blog/buying-multiple-domains-and-seoLinks Mentioned in This Episode: #109 https://duocollective.com/blog/3-things-search-engines-do#19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategiesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we uncover why opting for cheap design might end up costing you more in the long run. We're diving into the hidden costs, from poor first impressions to increased marketing expenses, and sharing practical tips to make the most of your budget without sacrificing quality. Tune in to learn how strategic design can elevate your brand, build trust, and set you up for long-term success. Let's make sure your brand investment pays off!Episode Show Notes: https://duocollective.com/blog/why-cheap-branding-and-design-may-be-costing-you-more Links Mentioned in This Episode: #101: https://duocollective.com/blog/copywriting-client-rebranding-experience#96: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand #22: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business https://duocollective.com/blog/primary-and-secondary-logos-why-you-need-both-and-more-for-your-branding https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business https://duocollective.com/blog/4-common-branding-mistakes https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know https://duocollective.com/blog/why-you-need-a-custom-brand-pattern Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords.

In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it.Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this! Links Mentioned in This Episode: Duo Gives Back: https://duocollective.com/duo-gives-back Episode Show Notes: https://duocollective.com/blog/starting-a-non-profit-with-gloves-for-grief Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!Links Mentioned in This Episode: Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business. Links Mentioned in This Episode: Episode #50: How to Feel More Confident About Your Business FinancesEpisode Show Notes: Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today's episode, we're diving deep into the heart of our business partnership and how it's evolved. From our early days at the agency to today's world inside Duo Collective. Join us as we share a behind-the-scenes look at how we balance business, personal goals, and the occasional chaos. Whether you're thinking about starting a partnership or already in one, we're unpacking how to leverage each other's strengths, handle those uncomfortable moments, and remind ourselves that, above all, we're human.    Links Mentioned in This Episode:  Episode Show Notes: https://duocollective.com/blog/how-our-business-partnership-has-evolved-in-5-years-of-duo Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Whether you're rocking a single-page website or you've got an elaborate digital playground, we've got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic!    To make this episode even better, we have a checklist for you. Grab it below! Homepage Design Checklist: https://duocollective.com/116 Episode Show Notes: https://duocollective.com/blog/website-homepage-design-tips Tuesday Tips & Sips: https://duocollective.com/subscribe  Instagram: https://www.instagram.com/duoonairpodcast/ 

We have Kayla Dean on the podcast this week! She's a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you've probably heard us talk about the magic of good website copy. But today, we're talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand.   Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We're stepping into uncharted territory – yes, we're talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit.  Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We're sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads.   

It's officially spring cleaning season, which means it's time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don't even talk to us about our inboxes

We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We'll talk about how it came to life, why it was a success, and what we'd do differently. If you've been thinking about launching a course or you're just curious about what it's like to create one, this episode is for you!   Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more.  We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this tool and our favorite features, and Grant even shares a sneak peek of what they are building behind the scenes. We can't wait for you to listen!   Show Notes: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software Save 30% when you start using Tella: https://tella.tv/?via=duocollective Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it.  Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected. If you are curious if an SEO course can truly be your DIY guide to digital success, or you're just looking for some inspiration from someone who's been right where you are, this episode's got you covered.    SEO On Tap: https://duocollective.com/seo-on-tap  Show Notes: https://duocollective.com/blog/a-peek-inside-diy-seo-course  

Have you ever wondered how search engines actually work? More importantly how they can work for you. That's what we're talking about today: three things search engines do.   Show Notes: https://duocollective.com/3-things-search-engines-do Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy  

Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!   Show Notes: https://duocollective.com/client-management-system-dubsado Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy Save 20% off your first year: https://www.dubsado.com/?c=duocollective  Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can't lay our entire business foundation on them.  But today we are going one step deeper. We aren't just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn't meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values.    Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We've started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them!  Speaking and events have been a hot topic lately. People are craving connections and community. And we don't expect that to change any time soon. So, let's chat about the two events we'll be speaking at and how we prep for them!   Show Notes: https://duocollective.com/prep-for-speaking-gigs https://duocollective.com/blog/the-best-conferences-to-attend-for-entrepreneurs/  #23: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line.   Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line Tuesday Tips & Sips: https://duocollective.com/subscribe  Instagram: https://www.instagram.com/duoonairpodcast/      

Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls.

We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in!   Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website  Snag One Month Free of ShowIt Here: https://showit.com/?referralCode=duocollective Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective Northfolk: ​​https://northfolk.co/yt-asset-library/ ShowIt Facebook Group: https://www.facebook.com/groups/604255509723635 TinyJPG: https://tinyjpg.com/ CompressJPEG: https://compressjpeg.com/ Instagram: https://www.instagram.com/duoonairpodcast/ 

Today's episode we dive in deep to explore five different website pages that you likely didn't even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in!   Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo  404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/ Course Waitlist: https://duocollective.com/seo-on-tap Instagram: https://www.instagram.com/duoonairpodcast/ 

We are so excited to bring Sara Gillis on the podcast! Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today's episode, we're talking about her branding experience with us and everything that it entailed. From when she knew she needed a rebrand to the emotions that come along with the rebranding process, we talk about it all!  Show Notes: https://duocollective.com/blog/copywriting-client-rebranding-experience Instagram: https://www.instagram.com/duoonairpodcast/

It's hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share!   For today's episode, Courtney had a crazy idea… “How about we share 100 lessons we've learned in entrepreneurship?” We're always up for a challenge. So here we go…. Rapid fire style.   Some of these are lessons, and some are confessions— just keeping it real with you guys.    Show Notes: https://duocollective.com/blog/100-lessons-weve-learned-in-entrepreneurship Instagram: https://www.instagram.com/duoonairpodcast/