Hardtofindseminars.com Copywriting University

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Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!

Michael Senoff at www.hardtofindseminars.com


    • Aug 7, 2012 LATEST EPISODE
    • infrequent NEW EPISODES
    • 40m AVG DURATION
    • 43 EPISODES


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    Latest episodes from Hardtofindseminars.com Copywriting University

    Eugene Schwartz Copywriting Seminar - Part Three

    Play Episode Listen Later Aug 7, 2012 20:45


    Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Eugene Schwartz Copywriting Seminar - Part Two

    Play Episode Listen Later Aug 7, 2012 33:24


    Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Eugene Schwartz Copywriting Seminar - Part One

    Play Episode Listen Later Aug 7, 2012 34:44


    Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Copywriter Mike Pavlish Reveals Copywriting Secrets That Will Double To Triple your Direct Mail Response And Profits

    Play Episode Listen Later Aug 7, 2012 52:09


    Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. Mike Pavlish knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong– but it’s costing entrepreneurs serious money. So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Direct Marketing Seminars By Melvin Powers On Mail Order -- Part Three: The Key To Never "Missing The Boat"

    Play Episode Listen Later Aug 7, 2012 43:52


    According to Melvin, you've only missed the boat if you think you have. It's never too late to succeed. And in Part Three, you'll hear how Melvin made his way to the top along with steps for getting there yourself. Melvin has more years of experience than most people will ever know. And in this interview, you'll hear his advice on how to succeed in business and in life. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Direct Marketing Seminars By Melvin Powers On Mail Order -- Part Two: The Power Of Asking

    Play Episode Listen Later Aug 7, 2012 37:52


    Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with years of experience, he's just the person to ask marketing and publishing questions to. That's probably why I got so many responses when I asked listeners if they had any questions for this book publishing giant. So in Part Two of the Melvin Powers interview, you'll hear Melvin field those questions. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be, if you put your mind to it. It doesn't matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college. Things aren't going to just fall in your lap. And in Part Two, you'll hear how Melvin has done all of those things - and how easily you can do them too - just by asking the right people the right questions. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Direct Marketing Seminars By Melvin Powers On Mail Order - Part One

    Play Episode Listen Later Aug 7, 2012 62:25


    In this direct marketing seminars by Melvin Powers on mail order, Melvin discovered he had the "Midas touch" for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads. Even though he's sold more books than most people can imagine, Melvin says that books are really just the "calling card" for the seemingly endless amount of backend deals you can make from them. And Melvin shares how he makes serious money selling back end seminars, records, consulting and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Money-Making Secrets Straight from the Lips of the Legendary Direct Market Guru, Denny Hatch

    Play Episode Listen Later Aug 7, 2012 54:35


    Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years. In this Denny Hatch interview, he shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls. The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Ted Nicholas Interview: Secrets From The Man Who’s Sold More Than $6 Billion In Products Using These Direct Response Methods

    Play Episode Listen Later Aug 7, 2012 79:01


    Ted Nicholas has sold more than $6 billion in products -- that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach -- a winning approach. It could save you thousands and make you millions. Ted Nicholas is doing just that and in this interview you’ll hear some of his tried and true methods that have earned him his guru status. According to Ted Nicholas, most copywriters think it’s important to cater to as many prospects as possible, but if you cast your net too wide, you’ll neglect your niche-specific customer and essentially shoot yourself in the foot. And in this interview, you’ll hear how to make sure your marketing is narrow, targeted and as effective as possible. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    A Website Conversion Expert Will Show You How To Maximize Your Internet Profits In Minimum Time! Part 3

    Play Episode Listen Later Aug 7, 2012 5:53


    Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    A Website Conversion Expert Will Show You How To Maximize Your Internet Profits In Minimum Time! Part 2

    Play Episode Listen Later Aug 7, 2012 35:26


    Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    A Website Conversion Expert Will Show You How To Maximize Your Internet Profits In Minimum Time! Part 1

    Play Episode Listen Later Aug 7, 2012 36:28


    Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." Instead of stoking the "Locke Publicity Machine," Dan focuses on stoking the fires of success for his small business clients. Instead of devoting his time to his celebrity status, he spends hour after hour, week after week, working for the little guys... and loving it. Dan has resuscitated copy that was previously in "critical condition" and helped his clients double and triple their conversion rates... some as much as 417%. The strategies, techniques and psychological tactics Dan employs are irresistible to consumers. They produce dramatic results and spell the difference between failure and success, and between success and "super-stardom" for his clients. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Why Settle For 1% Response When You Can get 50% Response With "Effective Copywriting" -- Learn How To Hone Your Skills To Improve Your Sales -- Part 2

    Play Episode Listen Later Aug 7, 2012 19:02


    Good, captive copywriting is essential in today’s marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable: I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and how many people are doing it all wrong. This is information you can’t afford to miss -- the insight you’ll gain will be unique. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Why Settle For 1% Response When You Can get 50% Response With "Effective Copywriting" -- Learn How To Hone Your Skills To Improve Your Sales -- Part 1

    Play Episode Listen Later Aug 7, 2012 17:55


    Good, captive copywriting is essential in today’s marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable: I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and how many people are doing it all wrong. This is information you can’t afford to miss -- the insight you’ll gain will be unique. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    "How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Five

    Play Episode Listen Later Aug 3, 2012 49:56


    This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    "How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Four

    Play Episode Listen Later Aug 3, 2012 31:42


    This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    "How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Three

    Play Episode Listen Later Aug 3, 2012 28:19


    This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    "How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part Two

    Play Episode Listen Later Aug 3, 2012 28:18


    This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    "How I Became A Copywriter" -- An Interview With Brian Keith Voiles Part One

    Play Episode Listen Later Aug 3, 2012 33:01


    This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Common Sense Advertising: The Clyde Badell Advertising System -- Part Five

    Play Episode Listen Later Aug 3, 2012 35:45


    You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Common Sense Advertising: The Clyde Badell Advertising System -- Part Four

    Play Episode Listen Later Aug 3, 2012 33:57


    You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Common Sense Advertising: The Clyde Badell Advertising System -- Part Three

    Play Episode Listen Later Aug 3, 2012 23:42


    You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Common Sense Advertising: The Clyde Badell Advertising System -- Part Two

    Play Episode Listen Later Aug 3, 2012 28:29


    You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Common Sense Advertising: The Clyde Badell Advertising System -- Part One

    Play Episode Listen Later Aug 3, 2012 27:05


    You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Copywriting Expert John Carlton On How To Make Your Copy Sell Better Than Ever

    Play Episode Listen Later Aug 3, 2012 28:41


    Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. This is a rare recording from the information marketing book camp in Hot Springs, Arkansas. This recording is 17 minutes long. Check out his course, "Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An insider shortcut guide to creating sensational ads that will supercharge your business, your wealth, and your life even if you flunked English!" This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Joe Vitale On How To Become An Expert Copywriter, Researcher, And Promoter

    Play Episode Listen Later Aug 3, 2012 70:41


    You can spend your entire life reading, searching, and studying books on success or you can find all the best information distilled for you right here. Joe Vitale possesses one of the largest and rarest marketing, advertising, and writing libraries in the world. He has been devouring books on success, personal development, advertising, marketing, and promotion for the last twenty years of his life. Save twenty years of your life by listening to this interview today. Hear Joe discuss his favorite books from his private collection. He explains why his favorites are so great to read and what you can learn from them today. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Stop Canned Copywriting And Start Learning How To Use Unconscious Persuasion To Get What You Want Faster Then Ever: An Interview With Ken Ellsworth -- Part Two

    Play Episode Listen Later Aug 3, 2012 26:55


    Ken Ellsworth is one of my customers and he is an expert in Hidden Persuasion sales techniques. You will be amazed by the power of covert unobtrusive sales messages and learn specific ways to sell people without getting in their face. Ken is a master when it comes to understanding the psychological reasons why people buy a product or service. He uses these underlying psychological needs to create potent sales messages that appeal to the target and produce customers. There is no obvious selling involved so the customer’s decision to purchase is intrinsic - this intrinsic value translates into marketing nirvana. Who doesn’t want customers who feel passionate about your product or service? I urge everyone to listen; especially those who are struggling with new sales ideas or feel they’ve hit a mental block. This conversation will invigorate you and these techniques will amaze you! Just try to use your new-found skills of persuasion for good not evil! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Stop Canned Copywriting And Start Learning How To Use Unconscious Persuasion To Get What You Want Faster Then Ever: An Interview With Ken Ellsworth -- Part One

    Play Episode Listen Later Aug 3, 2012 30:21


    Ken Ellsworth is one of my customers and he is an expert in Hidden Persuasion sales techniques. You will be amazed by the power of covert unobtrusive sales messages and learn specific ways to sell people without getting in their face. Ken is a master when it comes to understanding the psychological reasons why people buy a product or service. He uses these underlying psychological needs to create potent sales messages that appeal to the target and produce customers. There is no obvious selling involved so the customer’s decision to purchase is intrinsic - this intrinsic value translates into marketing nirvana. Who doesn’t want customers who feel passionate about your product or service? I urge everyone to listen; especially those who are struggling with new sales ideas or feel they’ve hit a mental block. This conversation will invigorate you and these techniques will amaze you! Just try to use your new-found skills of persuasion for good not evil! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Advice In "Kick Starting" Your Copywriting Business Update

    Play Episode Listen Later Aug 3, 2012 12:45


    Welcome to an update with Mark, a copywriter that I previously did a consultation with to advise him about some of the best ways to kick start his new copywriting business. You will hear how Mark had, indeed, implemented some of the strategies that I had recommended -- specifically about how to obtain clients using Ebay. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.

    Advice In "Kick Starting" Your Copywriting Business

    Play Episode Listen Later Aug 3, 2012 21:33


    This is a consultation that I did with a gentleman named Mark who needed some advice in "kick starting" is copywriting business. This short recording is packed with great information for new and veteran copywriters! You may get some ideas for business avenues that you haven’t thought of before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Bob Bly Interviewed By Michael Senoff - Part Two

    Play Episode Listen Later Aug 3, 2012 48:12


    Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled Bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Bob Bly Interviewed By Michael Senoff - Part One

    Play Episode Listen Later Aug 3, 2012 65:03


    Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled Bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Harness the Power of Taguchi: How the Japanese "Cracked the Code" On Tested Advertising

    Play Episode Listen Later Aug 3, 2012 61:31


    "Taguchi" is a funny sounding name. It's a Japanese name. And we all know that when it comes to business the Japanese lead the world in Technology! It's this same technology that created the need for more efficient testing applications for manufacturing. A wiled haired genius and national hero in Japan names Taguchi created a system for testing that works with online advertising optimization. Simply put, if you are trying to increase your profits and reduce your costs associated with your online and offline marketing and advertising campaigns, you need to know about Taguchi. The Taguchi Advertising Method is used to "compress" the number of tests you have to run to get superior response rates and results. If applied correctly, this testing method causes significant increases in advertising response in record time. This 50 minutes recording is with David B, a trained Taguchi expert. This interview will reveal the power behind this Japanese testing miracle and show you how to get the response and conversion increased you need to decimate your competitors and to survive in today's competitive market. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Michael Senoff On Copywriting

    Play Episode Listen Later Aug 3, 2012 79:29


    April is a working mother of two your boys. She e-mailed me frustrated and in search for some honest advice about copywriting. April had recently invested money into a copywriting training system. She was disappointed with the product and the coaching that was promised with it. Listen as I guide April through some simple yet overlooked principles on copywriting. You'll hear how my hate for copywriting forced me to create easy shortcuts to creating compelling copy that sells. I unload all my most closely guarded secrets about copywriting. This is an exclusive audio interview from Michael Senoff at hardtofindseminars.com.

    Copywriter Ben Settle Tells What It Really Takes To Pull More Sales And Profits From Every Ad Or Sales Letter You Ever Use

    Play Episode Listen Later Aug 3, 2012 63:24


    Several years ago, I found a direct response copywriter. His name is Ben Settle. And when someone had sent me a newsletter that he had written about my www.hardtofindads.com site, after reading that copy, I knew this guy was really good and then I knew that I would want to be doing some work with him soon. Ben has since written several winning sales letter for me and my website at www.hardtofindseminars.com , including my Secret Loophole product, my Joint Venture Magic product, and my Art Hamel Seminar product. He’s also done revisions of my letter for my HMA Marketing Consulting Training and several others. Recently I interviewed Ben on some of the most frequently asked questions people ask me about copywriting. There’s a gold mine of information in this interview and I strongly recommend you listen to this more than once. These secrets have put a lot of money in my pocket and they will do the same for you if you apply them to your own copy. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Carl Galletti Interview - Part Three

    Play Episode Listen Later Aug 3, 2012 53:50


    You can't hire Carl Galletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. This is in exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Carl Galletti Interview - Part Two

    Play Episode Listen Later Aug 3, 2012 36:19


    You can't hire Carl Galletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. This is in exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Carl Galletti Interview - Part One

    Play Episode Listen Later Aug 3, 2012 41:14


    You can't hire Carl Galletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. This is in exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Here's A Rare Recording From Gary C. Halbert A Marketing Legend In The Direct Response Mail Order Business

    Play Episode Listen Later Aug 3, 2012 31:16


    If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary's pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary so I have run across a lot of his work. Go to my Products page to see which Gary Halbert programs I have available. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Work Smart, Make Money, Retire Early With Two-step Classified Advertising Promotions

    Play Episode Listen Later Aug 3, 2012 47:53


    When John Eger speaks, direct marketers listen. At the time of this recording, John and his partner Phil Kratzer were the nation's leading experts on classified advertising. John's low-cost, 2-step direct response methods allow both large and small advertisers to test with the least possible risk. This recording was from the Bill Myers seminar in Hot Springs National Park, Arkansas. John presents the secrets that have helped many work smart, make money and retire early. This recording is from the Bill Myers direct mail boot camp. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    When To Sue Your Copywriter -- A 281 Pound Body Builder Spills His Gut And Reveals All He Knows About How To Write Killer Web Site Copy

    Play Episode Listen Later Aug 3, 2012 39:34


    Would you like honest, no-fluff advice on internet marketing, copywriting, mailing lists, and other business tips? Listen to the interview with Mr. Taylor Trump, a successful copywriter, small business management specialist, and online and offline marketing specialist. The purpose of this interview is to share Taylor’s success and how you, too, can became successful by applying the internet marketing techniques and principles he learned from marketing experts, such as Jay Abraham, and a secret of top copywriters that is not always obvious. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

    Herschell Gordon Lewis. Author Of 20 Books On Advertising, Writing And Direct Marketing Reveals Secrets Of Success In Copywriting

    Play Episode Listen Later Aug 3, 2012 76:55


    Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, "World’s Greatest Direct Mail Sales Letters Of All Time." Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida. On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

    Story Telling Advice From A Hollywood Screenwriter

    Play Episode Listen Later Aug 3, 2012 47:30


    How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

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