Podcasts about selling strategies

June 2025 is a quiet period post-NFL Draft, with card prices dipping before training camp (July-August) and regular season hype. Players coming off injuries or overshadowed by new rookies are undervalued right now.This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

Why is 2025 is ripe for flipping? (e.g., NFL off-season, playoff hype, new sets, TB12) This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

While rookies dominate, veteran cards (e.g., Tom Brady, Patrick Mahomes, or Aaron Rodgers) can surge with playoff performances or milestones. We're exploring whether collectors should diversify into established stars or stick with rookies. This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

In this episode of the AZEIA Show, host Marcus Maloney and executive director Mike Del Prete welcome  Gabriela Avila, a successful real estate entrepreneur. Gabby shares her journey from being a college pre-med student to becoming a real estate agent in 2016, eventually building a portfolio of over 50 rental properties and opening a coffee shop in Phoenix.   She discusses her initial struggles, lessons learned from her first failed flip, and the importance of being bankable. Gabby also details her strategies for finding deals, estimating repairs, and raising capital, along with her future plans to delve into property development. The episode is packed with insights for aspiring real estate investors. Key Takeaways: 01:40 First Real Estate Experiences 03:27 Transition to Investing 04:50 Lessons from the First Flip 09:28 Developing a Successful Process 11:46 Navigating Market Changes 13:18 Building a Rental Portfolio 17:46 Meeting at Novel: The Coffee Shop Journey 18:42 Current Real Estate Projects and Future Goals 19:31 Finding and Evaluating Deals 22:23 Financing Strategies for Real Estate 23:53 Market Challenges and Selling Strategies 26:53 Networking and Building Relationships     ------     The Arizona Real Estate Investors Association provides its members the education, market information, support, and networking opportunities that will further the member's ability to successfully invest in #realestate  Join AZREIA here: https://azreia.org/join Is a Career in Real Estate Right For You? Take AZREIA's Real Estate Investing Entrepreneurial Self-Assessment at

Discussing investing in second-year QB cards (2024 rookies entering their second NFL season), analyze market trends, live Q&A and polls. Highlighting why these cards are high-risk, high-reward, and provide actionable strategies for buying/selling. This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

In this episode, Kendra shares her insights on why so many health coaches struggle to stay fully booked—and why it has nothing to do with the social media algorithm.She breaks down five key mistakes holding coaches back: targeting too broad a niche, lacking a signature method that sets them apart, failing to generate high-quality leads through email, using weak or inconsistent sales strategies, and creating content that grabs attention but doesn't attract the right clients.Kendra shares practical advice on how to tighten your niche, develop a standout approach, and refine your marketing so it actually drives bookings. The reasons preventing you from being fully booked out:Reason #1: Your Niche is Too Broad  (03:57) Reason #2: Unique Methodology (12:42)Reason #3: Quality Leads (15:04)Reason #4: Selling Strategies (20:12) Reason #5: Content Strategy (23:10) Listen to the full episode for a deeper look at each reason. Resources mentioned:10 Posts Types to 10x Your Social Sales: https://go.kendraperry.net/10-post-typesNiche Workbook: https://go.kendraperry.net/niche-workbookWant to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

Unlocking the path to personal and financial success often requires diving deep into our past. In this engaging episode of the Way to Wealth, we're joined by the dynamic Coach Dan Gordon, who shares his rollercoaster journey from the brink of bankruptcy to thriving as an entrepreneur. Through storytelling and insightful commentary, we uncover how childhood trauma shapes our experiences, sparking a lively discussion on the importance of self-reflection and emotional health in entrepreneurship.Dan opens up about the lessons learned from losing his marketing company, emphasizing the critical importance of being true to oneself and aligning business endeavors with genuine passions. The conversation expands to the often-overlooked but vital skill of selling, as Dan reframes sales as an opportunity for personal and relational growth rather than a dreaded chore. He shares practical strategies for engaging authentically with clients and overcoming the stigma often associated with selling.Get ready to shift your perspective and embrace the healing required to thrive. Tune in and discover how listening to your inner voice and confronting your past can lead to monumental breakthroughs in both your personal and professional life. Let's embark on this enlightening journey together! Don't forget to subscribe and share your thoughts with us!Text "CALM" to (213) 409-8366 for a free trial of NuCalm.Text "SALES" to (213) 409-8366 for access to the free eBook "10 Tips for Making Super Easy Sales"Text "HELP" to (213) 409-8366 for a free 15 minute consultation with Coach Dan GordonGet to know our guest, Coach Dan Gordon:In 2016, Coach Dan Gordon made a single mistake that bankrupted his marketing company. After losing his company and $80,000, Coach Dan found himself at a personal crossroads. Turning his despair into determination, he embarked on a mission to completely transform his life. Eight months later, Coach Dan walked out on stage in Dallas, Texas, being paid $10,000 for his first professional speaking gig. From there, his life skyrocketed. Today, Coach Dan takes badass entrepreneurs on their own journey of bold transformation. Under this guidance, they expand their income, leadership, and sheer passion for life. If you want to release your inner badass and experience life unlimited, then you're absolutely going to want to listen to what Coach Dan Gordon has to say. Dan Gordon Enterprise LLC7190 W Sunset Blvd, Suite 33ALos Angeles, CA 90046Connect:dangordonenterprise.comHear Past episodes of the Way2Wealth Podcast!https://theway2wealth.com Learn more about our Host, Scott Ford, Managing Director, Partner & Wealth Advisorhttps://www.carsonwealth.com/team-members/scott-ford/ Investment advisory services offered through CWM LLC, an SEC-registered investment advisor. Carson Partners, a division of CWM LLC, is a nationwide partnership of advisors. The opinions voiced in the Way to Wealth with Scott Ford are for general information only and are not intended to provide specific advice or recommendations for an individual. Past performance is no guarantee of future results. All indices are unmanaged and may not be invested into directly. Investing involves risk, including possible loss of principal. No strategy assures success or protects against loss. To determine what may be appropriate for you, consult with your attorney, accountant, financial or tax advisor prior to investing. Guests on Way to Wealth are not affiliated with CWM, LLC. Legado Family is not affiliated with CWM LLC. Carson Wealth 19833 Leitersburg Pike, Suite 1, Hagerstown, Maryland, 21742.

Ready to master sales training and elevate client conversations? In this episode, we explore how preparation, planning, and confidence drive successful sales with sales relationship coach  Jason Cooper. Learn to step outside your comfort zone, build instant rapport, and tap into the unconscious triggers shaping buyer perceptions. Discover how top sales leaders blend authenticity with strategy, using AI for quick client insights and deep selling tactics. We dive into mental rehearsal, body language, and thoughtful questions that move conversations — and prospects — forward. Join us to uncover strategies that turn first meetings into lasting relationships, helping you confidently guide clients through your sales funnel. Don't miss this must-listen episode!

In today's episode, we dive deep into Neuro-Linguistic Programming (NLP) and the art of persuasive communication in sales. Learn how embedded commands, pacing, modal operators, and tie-downs can transform your conversations and increase your conversions. Dan Rochon breaks down these key techniques, giving real-world real estate scripts and examples that will help you guide clients toward making decisions confidently. If you're looking to master the psychology of influence and make your sales process smoother and more effective, this is an episode you don't want to miss!What you'll learn on this episodeWhat embedded commands are and how to use them in sales conversationsThe power of pacing: how to state undeniable truths to build rapportHow modal operators shape a client's sense of urgency and decision-makingWhy tie-downs get prospects to say “yes” before you even closeHow to put it all together for seamless, persuasive real estate conversationsPractical scripts for buyers and sellers to increase your listing appointmentsResources mentioned in this episodeCPI Community & Training – Learn the CPI Method and master salesNo Broke Months Podcast – Daily sales strategies for real estate agents To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Send us a textDiscover how to seize today's unique real estate opportunities without waiting for the usual springtime rush. We promise you'll learn how to turn your home into a Certified Pre-Owned property, much like the car market innovation, enhancing your selling potential by tackling inspection issues upfront. Uncover the underestimated power of a walking tour video for your listing and why less competition means now might be the perfect time to sell.Navigate the intricacies of home inspections and see how they can be your strongest ally in maintaining control of your sale. We'll guide you through the advantages of having a pre-listing inspection, effectively preventing those last-minute price reductions and boosting buyer confidence. From Certified Pre-Owned homes to smart disclosure strategies, mastering these steps can ensure a smooth and satisfying transaction.Explore the emotional journey of selling a home after life-changing events, and how to transform this process into a fresh start. Through personal stories, we highlight practical tips for decluttering, embracing modern technology, and securing full market value cash offers to ease financial pressures. Whether you're downsizing or looking for a change, we share insights to make your home-selling experience as stress-free and rewarding as possible.

Are you using LinkedIn to its full potential, or just blending into the noise? In this episode of Sales Is Not a Dirty Word, I sit down with Bob Woods, LinkedIn expert and social selling strategist at Social Sales Link, to discuss how sales professionals and entrepreneurs can use LinkedIn to build authentic relationships and drive business growth—without resorting to spammy tactics. Bob has been leveraging LinkedIn for sales since the platform's early days and has trained sales teams at top companies worldwide. He shares how to create content that attracts the right audience, engage with prospects in a genuine way, and optimize your LinkedIn profile to start meaningful conversations. In this episode, you'll learn: ✅ Why traditional sales tactics fail on LinkedIn—and what to do instead ✅ How to craft a LinkedIn profile that attracts ideal clients (without sounding salesy) ✅ The best way to engage with other people's content to build trust and visibility ✅ How to use LinkedIn's profile views feature to start authentic conversations ✅ Why content creation doesn't have to be overwhelming—and how AI can help

SummaryIn this engaging conversation, the hosts discuss various aspects of the real estate market, including insights on home buying, renovation tips, and the importance of timing when listing properties. They also emphasize community support and local engagement, highlighting the significance of helping local businesses thrive.TakeawaysThank you to everyone who's been tuning in and supporting.Home renovations can significantly increase property value.Establishing the right asking price is crucial for sellers.Staging and decluttering can enhance home appeal.New builds are becoming popular for multi-generational living.Timing the market can lead to better selling opportunities.Community engagement is vital for local businesses.Supporting local businesses can be done through simple actions.Every small effort counts in keeping local businesses afloat.Chapters00:00 Celebrating Milestones and Community Spirit03:27 Winter Adventures and Real Estate Preparedness04:52 Real Estate Essentials: Gear for Success06:51 Home Renovation Adventures: Personalizing Spaces07:39 Exploring the Scandinavian Vibe and Market Trends08:08 Insights from the Broker's Open House08:31 Understanding HVAC Systems in New Builds11:09 The Impact of Rental HVAC on Resale Value13:47 Exploring Multi-Generational Living and Investment Properties16:49 Navigating Tariffs and Their Effects on New Builds19:41 Market Trends and Strategies for Buyers22:09 Selling Strategies in a Competitive Market22:15 Seller Tips and Consultation25:05 Adding Value to Your Home27:56 Market Timing and Listing Strategies30:58 Open Houses and Buyer Psychology33:49 Community Engagement and Local Support42:07 Podcast Introduction and Acknowledgments42:29 Engagement and Call to Action42:42 Closing Thoughts and Future Episodes42:58 She Sells Ottawa OUTRO.mp3

Leave a comment and let us know who you're buying! Dynasty fantasy football never sleeps, so you shouldn't either. Running backs can be tricky to buy, but Dynasty Points is going to talk through their RB ranks and top RB strategies for buying. What I Learned Article Here - https://www.fantasypoints.com/nfl/articles/2024/fantasy-football-takeaways#/ Dynasty Trade Video Here! - https://youtu.be/nkLsM3MJ6bU Sign up here - https://www.fantasypoints.com/plans Where to find us: http://twitter.com/DynastyPts http://twitter.com/ElNostraThomas http://twitter.com/RyanJ_Heath http://twitter.com/Andy_Buckler FantasyPoints Website - https://www.fantasypoints.com NEW! Data Suite - https://data.fantasypoints.com Twitter - https://twitter.com/FantasyPts Facebook - https://www.facebook.com/FantasyPts Instagram - https://www.instagram.com Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're avoiding sales, maybe it's time to build curiosity. *****Learn more about IN Demand Signature Speech by gaining to https://SpeakAndStandOut.com/SSDive into this episode to change your perspective on sales with a blend of curiosity and humor. Life is sales and influence. Nikki Rausch and I explore how sales isn't just about making money—it's a way to build meaningful connections and create opportunities.Learn how to transform your mindset towards sales through curiosity and storytelling. Laurie-Ann Murabito and Nikki discuss the art of crafting statements to intrigue your audience and keep them engaged. Plus, explore the fascinating world of buying signals and how they influence your interaction with potential clients.Here's what you'll learn:How to create curiosity using the power of storytelling, making your audience eager to know more.Recognize and act on buying signals to turn interest into commitment, ensuring you never miss a sales opportunity.Use NLP techniques to become a better communicator, enhancing both your business and personal relationships.Effective strategies for engaging with your audience during and after a presentation, fostering lasting connections.Simple question techniques that open doors to deeper conversations and business opportunities.Unlock the secrets to becoming a sales maven with curiosity as your guide. Links and resources mentioned in this episode:Doors are open for IN Demand Signature Speech NOW!Listen to this Sneak Peek inside INDSSFollow me on Instagram: @laurieann.murabitoClick and read more into over on my website.If you're looking for support to leverage in person and virtual stages, schedule a call to explore if you'd be a good fit for one of my coaching programs. Links for Nikki:Website: https://yoursalesmaven.comFacebook: https://www.facebook.com/yoursalesmaven/Instagram: https://www.instagram.com/your_sales_maven/LinkedIN: https://www.linkedin.com/in/nicolerausch/

Gain insights into successful real estate navigation and investment strategies as Spook Span shares his experiences during the 2008 financial crisis. Discover how to leverage unique opportunities, explore land-buying tactics, and understand the importance of timing and market knowledge. Whether you're a seasoned investor or just starting, this episode offers inspiration and practical advice to achieve land ownership dreams. • Surviving the 2008 Financial Crisis • Buying and Selling Strategies for Real Estate • Identifying Prime Areas for Land Investment • Real Estate Market Trends and Predictions • Boosting Land Value with Strategic Improvements • "I just think in life, if you set back on your heels, you're always gonna be watching and wishing that you'd have done this or, or done that, man, just go do it."   https://www.whitetailmasteracademy.com Use code 'HOFER' to save 10% off at www.theprairiefarm.com Massive potential tax savings: ASMLABS.Net CONNECT: https://linktr.ee/TheLandPodcast 

Welcome back to "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a phenomenal guest joining us—Ari Galper, a renowned authority on trust-based selling. If you're tired of traditional sales tactics that feel forced and counterproductive, you're in the right place. In this episode, Ari compares the sales process to a therapist-patient relationship, emphasizing the importance of prospects "owning" their problems for effective solutions. We dive into his innovative "trust-based languaging" approach, designed to foster integrity and understanding rather than just securing a yes. Ari introduces us to terms like "hopium," describing unrealistic optimism in sales, and explains why we need to eliminate phrases like "follow-up," shifting instead to requests for feedback to foster genuine dialogue. We also explore his transformative model called "Unlock The Game,"j which minimizes the pain of rejection by focusing on trust and integrity instead of high-pressure tactics. We touch on common sales myths, discuss how to diffuse objections rather than create resistance, and understand why authenticity is key in every interaction. Whether you're uncomfortable with traditional sales methods or seeking to become a high-performing salesperson, this episode offers invaluable insights. So, sit back and get ready to learn how to sell with trust and integrity. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

This channel is 100% dedicated to Football Cards Buying & Selling Strategies. Ignite your learning curve: http://www.slabhawk.com

Thinking about selling your dental practice? Let me ask you this: do you want to walk away with just a fair deal—or the best deal possible?  If that sounds like a no-brainer, you're in the right place. In today's episode, I sit down with Elijah Desmond, a trailblazer in the dental industry, to uncover exactly how to do just that. From understanding your practice's true value to creating a roadmap for a seamless transition, we dive into everything you need to know to prepare for this life-changing decision.  Whether you're considering a DSO, private buyer, or just exploring your options, this episode is packed with practical tips and fresh perspectives to help you secure the best deal possible—and enjoy the process along the way. Ready to Get Started? Let's Dive In!   What You'll Get from This Episode: Maximizing Your Practice's Value: Elijah explains how to time your sale strategically and make sure your practice is ready to command top dollar. Understanding Your Worth: I learned why having a Quality of Earnings Light is critical to knowing the true value of your practice before entering negotiations. Planning Ahead: Elijah emphasizes that selling 3–5 years before retiring is the key to securing better offers and smoother transitions. A Fun and Unique Selling Process: Elijah shared his innovative approach to making the sales process not only effective but enjoyable, incorporating music, relationship marketing, and personal interviews with buyers. DSOs vs. Private Buyers: We also talked about the pros and cons of different types of buyers and how to find the one that aligns with your goals. — Key Takeaways  Introduction to the Podcast and Guest (00:00) Elijah Desmond's Journey and Current Focus (02:45) The Birth of Dental Pitch Brokerage (06:55) Building Relationships in the Dental Industry (10:44) Advantages of Using Dental Pitch Brokerage (15:27) Advice for Dentists Looking to Sell (19:43) Understanding Practice Valuation and Selling Strategies (24:01) Advice for Lower Revenue Practices (29:05) Lightning Round Q&A (30:28) Conclusion and Contact Information (35:25) — Connect with Elijah: Instagram Facebook LinkedIn Resources to Explore: Visit Dental Pitch Brokerage: dentalpitchbrokerage.com Don't miss their free eBook on EBITDA—a must-read for anyone thinking of selling their practice. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Struggling to sell during tough times? Learn how to master sales, adapt your approach, and thrive under pressure. This episode covers actionable strategies for entrepreneurs, mindset shifts, and standing out in uncertain markets.#SalesTips #BusinessGrowth #Entrepreneurship #SalesStrategiesThis episode is brought to you by: SALESGIRL SOCIAL

Heyyy Doulas!

The waitlist for the next cohort of Design your Own Branding is now open. Sign up to receive an early bird discount for the course starting in January 2025 In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy's experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products. Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business. Episode Highlights: 01:39 The Birth of Swatchos and Print Handbooks 05:35 Kickstarter Journey and Challenges 17:28 Balancing Product Sales and Design Work 27:52 Growing the Brand: Challenges and Insights 30:14 The Art of Selling: Strategies and Experiences 32:48 Marketing Channels: What Works and What Doesn't I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Andy: Instagram | Website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Dr. Beckett and Phil discuss the complexities of Marvel character autographs, the distinction between Rob and Ed Broder's unlicensed card productions, and the challenges in organizing large card collections. They also touch on personal anecdotes about trading cards, the history of card series' releases, and strategies for buying and sorting cards, including dealing with bulk purchases and estate sales.   01:04 Discussion on Marvel Autographs 03:43 Broder Cards: History and Controversy 06:32 Vintage Card Series and Collecting Strategies 10:00 Organizing and Sorting Card Collections 12:25 Buying and Selling Strategies  

It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin Heubel from Consulterce returned to the podcast to dig deep into some of the best defensive strategies that brands can use to gain some higher ground with the world's everything store.

Offer value, invite engagement—that's the key to winning in sales. In this episode, Mark Cox sits down with David Newman, the author of Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees, to dive into the secrets behind his no-fluff, high-impact approach to sales. David's journey from a theater major struggling in New York to a successful consultant is filled with hard-earned lessons that every entrepreneur can relate to. Together, they explore how to overcome the aversion to sales, the power of asking the right questions, and the importance of consistent, value-driven content. Whether you're new to the game or looking to refine your strategy, this episode is packed with actionable insights to help you land better clients and close bigger deals.

Send us a textWant to bring your inventing journey to the show? inventpodcast@gmail.comIWM Engineer; Lance at https://www.freelancedesigns.ca/Big thanks to Elena of "Cozy Clip" The worlds first flexible and comfortable claw clip for hair. Wether you're driving, lounging or working out.. nobody got time for a plastic clip jamming into your head!https://thecozyclip.com/The Invent With Me Podcast⬇️Spotifyhttps://open.spotify.com/show/2YAZqvv...⬇️Applehttps://podcasts.apple.com/us/podcast...Episode brought to you by TorkStrap spring loaded cargo straps. Easy Use tie-downs. No ratcheting, no snapping. Load Safe, Load Smart.https://torkstrap.com/Episode Brought to you by Quick Tie Down Anchors.  Simple anchoring solutions for docks, decks, trailers and more. Easy, strong and safe anchor points for your cargo.https://quicktiedownanchors.com/In this episode of Invent With Me, we dive into the world of manufacturing and selling strategies for inventors looking to bring their products to market. Grant, the inventor of the TorkStrap, speaks with Elena, the creator of the Cozy Clip—a flexible and comfortable claw clip for hair. Together, they explore the challenges of finding the right manufacturer, perfecting your product, and positioning it in the marketplace.Introduction (00:00 - 02:00):We start by welcoming Elena, an avid listener of the podcast, who shares how she found inspiration and guidance from previous episodes. This sets the stage for a deep conversation on the steps required to take a product from concept to launch.The Challenges of Manufacturing (02:01 - 16:00):Elena opens up about her struggles in finding the right materials and manufacturing partners for her unique hair clip. Together with Grant, they discuss the nuances of selecting the right plastic blend, adhesive, and tension strength. Grant explains the importance of doing your research and being persistent in finding a manufacturer who understands your vision. Whether it's through Alibaba or direct connections, knowing what to look for can save time and money in the long run.Prototyping and 3D Printing (16:01 - 22:00):This section covers the importance of 3D printing in prototyping products. Elena shares how she used this method to test the strength and flexibility of her design before committing to full-scale production. The conversation highlights why testing at small scales can help perfect the product, making the transition to full production smoother.Manufacturing in China and Cost Negotiations (22:01 - 35:00):Grant shares insights from his experience working with manufacturers in China. He discusses mold costs, injection molding techniques, and the importance of building a relationship with your factory. By cutting out brokers and negotiating directly with manufacturers, inventors can lower costs and maintain quality. For example, Grant connects Elena with a vetted contact in China, ensuring she can scale production while keeping her costs low.Selling Strategies for Inventors (35:01 - 45:00):Once the product is ready for market, selling becomes the next big hurdle. In this part of the conversation, Grant emphasizes the importance of having a strong online presence. He explains how to use SEO (Search Engine Optimization) and YouTube videos to dominate search results and gain organic traffic. With firsthand examples from his business, he highlights why platforms like Amazon and social media are crucial for reachiThe Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Chris Do, an influential figure on YouTube, specialises in creating educational content that fills the critical gap in soft skills training left by traditional design schools. Since launching his channel in 2014, Chris's goal has been to bridge the educational divide, initially promoting his " Core " course, which catalysed awareness and demand. His method? A formula that expertly agitates viewer problems emphasises pain points and proposes actionable solutions. Chris Do's journey is a testament to the power of mastering fundamentals and following structured methods to consistently produce quality work. He also shares his personal business strategies. One of his fundamental principles is to target clients who prioritise quality over cost, a strategy he believes is crucial for profitability. Despite encountering some setbacks with smaller, unprofitable risks, Chris's peak financial achievements, which stemmed from collaborations with like-minded creators, resonate deeply with their shared audience. He has also ventured into coaching, transforming a once-free group into a thriving paid membership program. In his detailed discourse, Chris explores various facets of building a successful creator business, such as effective pricing strategies, task delegation, language expansion for broader reach, the creation of compelling digital products, and the strategic use of YouTube ads to enhance viewer engagement. By focusing on delivering immense value and addressing specific audience needs, Chris has seen his channel grow significantly, further boosted by targeted video promotions. As he looks to the future, Chris's next strategic move is to expand premium memberships. This forward-thinking move is aimed at securing a steady stream of revenue while he continues to enhance the quality of his offerings. Takeaways · Creating educational content on YouTube can be a successful way to sell a product or course. · Agitating the problem and highlighting pain points can help generate interest and demand for a solution. · Understanding the fundamentals and following a structure can lead to consistently good work. · A coaching program or membership can provide ongoing support and generate additional income. Provide value to your audience and solve their pain points to build a successful creator business. · Consider offloading tasks such as editing, production, CHAPTERS: 00:00 - Intro 02:19 - Chris YouTube Journey 03:45 - Monetizing Video Content 04:36 - Building a YouTube Brand 09:45 - Selling Strategies for Profit 12:45 - Identifying Problems 16:41 - The Hero's Journey Explained 18:35 - Financial Challenges 19:58 - Key Financial Success 22:42 - Delegating Tasks 23:56 - Dubbing Process Explained 27:24 - Income Stream Opportunities 29:10 - Finding Sponsorship Partners 30:10 - Tips for Education Channels 31:25 - Role of Ads in Growth 34:30 - Analyzing Viral Video Success 36:50 - Enhancing Video Content 38:59 - Next Steps for Financial Growth ---------------------- The Funded YouTuber is brought to you by GigaStar, the Parent Company of GigaStar Market, an SEC-registered funding portal and member of FINRA. Learn more at https://bit.ly/48xqpw9 Neither GigaStar nor its affiliated companies provide legal, regulatory, financial, or tax advice. Any opinions expressed herein are those of the author(s) and are for informational purposes only. The information and opinions expressed herein are subject to change without notice and do not take into account the particular investment objectives, financial situation, or needs of any specific investor(s). Investment offerings are speculative, illiquid, and involve a high degree of risk, including the risk of loss of your entire investment. Past performance is not a guarantee of future results.

Can selling on Walmart.com be your new secret weapon for e-commerce success? Join us as we welcome Ryan King from BlueRyse, a true Walmart marketplace expert, who shares game-changing strategies for boosting your sales on Walmart. Ryan explains why diversifying your online presence beyond Amazon is not just a smart move but essential for long-term growth. He details how to establish a strong foundation on Walmart early, from crafting compelling listings to amassing reviews and maintaining brand consistency, all while catering to the unique preferences of Walmart shoppers. For those new to the world of e-commerce, Ryan offers a comparative analysis of Amazon and Walmart, shedding light on why Amazon is often the go-to starting point due to its extensive tools and higher volume opportunities. He shares insider tips on navigating Walmart's international selling stipulations and highlights the importance of brand registration to unlock exclusive advertising opportunities and protect intellectual property. Misconceptions about Walmart's technology and algorithms are debunked, providing you with a solid understanding of how to effectively optimize your presence on this evolving platform. Optimizing your product listings on Walmart isn't just about slapping on a few keywords. Ryan emphasizes the importance of new product type level attributes and backend attributes for better search visibility. He also discusses the benefits of the Walmart Pro Seller badge and why re-uploading listings using the latest item spec 5.0 can make a difference. Learn how to craft clear product descriptions, optimize image stacks, and leverage sponsored product campaigns to skyrocket your sales. Plus, get the scoop on exciting new developments like sponsored brand shops and shelves that can significantly enhance your offsite traffic and ranking. Don't miss this episode full of insights to elevate your Walmart selling game! In episode 593 of the Serious Sellers Podcast, Carrie, Kevin, and Ryan discuss: 00:00 - Advanced Strategies Q&A for Walmart Sellers 02:56 - The Importance of Selling on Walmart 07:33 - Organic Shopping Shift Towards Walmart 10:51 - Maximizing Profits While Avoiding Price Wars 12:41 - Optimizing Sales on Walmart Marketplace 16:47 - Managing Duplicate Listings and IP Claims 22:28 - Optimizing Walmart Listings for Conversion 27:22 - Walmart Pro Seller Badge's Impact on Ranking 29:32 - Optimizing Walmart Listings and Advertising 33:03 - Optimizing Walmart PPC Campaigns for Efficiency ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos  

Send us a textWant to bring your inventing journey to the show? inventpodcast@gmail.comIWM Engineer; Lance at https://www.freelancedesigns.ca/Big thanks to Shawn of "Swipe And Wipe"... an incredible and ingenious way for construction workers and DIY enthusiasts to increase efficiency while keeping their hands clean!The Invent With Me Podcast⬇️Spotifyhttps://open.spotify.com/show/2YAZqvv...⬇️Applehttps://podcasts.apple.com/us/podcast...Episode brought to you by TorkStrap spring loaded cargo straps. Easy Use tie-downs. No ratcheting, no snapping. Load Safe, Load Smart.https://torkstrap.com/Episode Brought to you by Quick Tie Down Anchors.  Simple anchoring solutions for docks, decks, trailers and more. Easy, strong and safe anchor points for your cargo.https://quicktiedownanchors.com/In this episode of the Invent With Me podcast, we're tackling two of the most critical aspects of bringing your invention to market: manufacturing and selling strategies. If you've ever wondered how to navigate the complex world of product creation, especially when working with overseas manufacturers, or how to effectively sell your products, this episode is packed with insights that can help you succeed.Introduction (00:00 - 02:00):We kick off the episode by setting the stage for what's to come—an in-depth discussion on the challenges and strategies involved in manufacturing your product and getting it into the hands of customers.The Pain of Manufacturing (02:01 - 18:00):Manufacturing a new product is rarely a straightforward process. We delve into the challenges faced when working with global sourcing agents like Citi Global, from initial prototypes to dealing with frustrating delays and unexpected cost increases. Learn why inventors often struggle with overseas manufacturing and why it's essential to find the right partner who truly understands your product.Grant shares his experience with sourcing agents who are more focused on volume than helping small inventors. Discover why inventors are often at the bottom of the priority list for these companies and the pitfalls of working with manufacturers who prefer to stick to what they know rather than innovate.Navigating the Alibaba Maze (18:01 - 25:00):For many inventors, Alibaba is the go-to platform for finding manufacturers. But it's not without its challenges. We explore the complexities of dealing with trading companies on Alibaba and the importance of knowing the true cost of your product. Grant discusses his experiences with trading companies and how to avoid common mistakes when sourcing your products from China.Selling Strategies for Inventors (25:01 - 39:00):Once your product is manufactured, the next big hurdle is selling it. This segment focuses on effective selling strategies, with a particular emphasis on Amazon. Grant shares the importance of selecting the right keywords to ensure your product stands out in a crowded marketplace. Learn how to optimize your product listings to attract more customers and increase sales.Discover why pricing strategy is crucial and how to set a price point that not only covers your costs but also leaves room for promotions and discounts. Grant discusses the significance of offering free shipping and how to leverage it to boost your average order value.Maximizing Margins and Scaling Your Business (39:01 - 55:00):In this section, we dive into the numbers—how to calculate your margins and ensurThe Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Send us a Text Message.Ever wondered how to navigate the turbulent waters of today's real estate market? In our latest episode, our special guests Joey and Salima join us all the way from Paris to uncover the impact of rising unemployment rates, fluctuating interest rates, and the threat of a recession on home values. We dig into the emotional aspects of home selling, such as envisioning future family gatherings to determine if it's time to move on. Plus, we explore the pros and cons of holding onto property versus selling it now, providing clear strategies for both options. Meet Rowena Patton, who introduces the groundbreaking concept of Certified Pre-Owned (CPO) homes—think of it like buying a certified pre-owned car! An upfront appraisal, inspection, and home warranty can ease buyer anxiety and make your home a hot commodity. Discover how transparency through shared inspection reports can build trust and prevent your property from falling out of contract. Also, learn about Zoom Casa's innovative Cash CPO option, which offers up to 70% of your home's value in just 14 days without the need for showings or repairs.We also delve into various listing strategies like the “coming soon” program and traditional versus CPO listings. Find out how these can help you close deals by Thanksgiving, ensuring a smooth transition to your next home. With a focus on empowering our clients with choices and alleviating the stress around selling and buying homes, we're excited to guide you through each step of the process. So, tune in for valuable insights and practical advice that can help you make informed decisions about your real estate journey.

How to Master Marketing, Sales, and Live Launches for Your Business- Learn how to sell without selling Learn how to sell without selling. If you're feeling stuck or are struggling to attract new clients to your business, these strategies are for you. Using Buki's actionable advice, you can turn your mindset around and help your business thrive. The Journey of an Entrepreneur Entrepreneurship can lead you down many different paths before you find where you have been called to be. Your initial business venture may have shown great success, but not all triumphs last forever. Experiencing a downturn can leave one feeling like a failure, but this period of reflection and spiritual guidance can also lead to new paths and greater understanding. Embracing Digital Transformation The shift from offline to online business strategies is pivotal in many entrepreneurial journeys. Launching a YouTube channel, despite initial skepticism and limited knowledge about the platform, can become a significant turning point. Sharing your unique insights and strategies from past experiences can help you connect with a broad audience. YouTube, in particular, is a powerful tool for visibility and audience engagement. It's not just about the number of subscribers but also about the quality of interactions and the ability to nurture relationships over time. Utilizing YouTube for live launches and integrating it with other social media platforms like Instagram enhances its effectiveness as a nurturing tool. Link to Treena Little Episode Building a Funnel Strategy Creating a funnel strategy involves a series of steps that effectively lead potential clients through the sales process. This approach can begin with the sale of low-ticket digital products. These products help generate leads and bring new people into your ecosystem. They serve as an introductory point, allowing potential clients to get a taste of what you offer. Consistent nurturing through high-quality content on platforms like YouTube is crucial in warming up these leads. Weekly live streams or pre-recorded videos provide valuable insights and maintain engagement. When it's time for a live launch, the audience is already primed and familiar with your expertise. They have been spending time with you each week on your channel and feel like they know you. This nurturing process makes the transition to high-ticket sales smoother and more effective. Structuring a Live Launch to sell without selling Executing a successful live launch requires careful planning and a clear structure. Buki's most successful format has been a five-day challenge. Each day of the challenge should focus on delivering valuable content and actionable tasks, ensuring participants see real benefits. The key to engagement is not just delivering information but creating an interactive and supportive environment. Including Q&A sessions and encouraging participants to share their wins and challenges fosters a sense of community.   Access the full shownotes and all links

Send us a Text Message.What if your next home purchase could be as stress-free as buying a certified pre-owned car? Join us as AJ Hasse from Kelowna, British Columbia, brings his expertise to the table, explaining how Certified Pre-Owned (CPO) homes are revolutionizing the real estate market. With meticulous inspections and appraisals, these homes not only provide peace of mind but also command a premium price, making them a wise investment for both buyers and sellers. AJ and I will share our personal experiences with CPO programs, shedding light on how they can significantly reduce transaction failures and ease the anxiety often associated with home buying and selling.Ever wondered how a funny skit could capture the quirks of real estate? We brainstorm hilarious scenarios featuring characters like the know-it-all uncle and the overly confident handyman, and even dream of collaborating with SNL actors for a show called "Tales from the Trenches." While we have some fun along the way, we also tackle serious issues currently affecting the market, such as fluctuating interest rates and regulatory changes. Reflecting on the industry's evolution from printed MLS books to digital listings, we highlight the necessity for buyers and sellers to adapt to the new landscape.Selling your home shouldn't feel like an uphill battle. Learn how pre-inspections for home sellers can save thousands and avoid costly renegotiations. We'll also discuss innovative cash offer programs that allow flexible move-out dates and eliminate the stress of traditional home showings. Imagine enhancing your home's value without any upfront costs — sounds too good to be true, right? Tune in to discover how a modest investment can yield significant returns, allowing you to move on smoothly while maximizing your sale profits. Join us for an episode packed with practical advice and light-hearted moments, all designed to help you navigate the real estate market with confidence.

If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I'll personally connect you with the Industrious franchise team to learn more. MADabolic If you're looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you'll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —------------------------------------------------------------------------------------------------------------- 

In this episode of the Making Sales Social podcast, Brynne Tillman interviews Tom Latourette on the key elements of sales, including mindset, skill set, and prospecting. Tom emphasizes the importance of mindset in sales, highlighting the need for a positive belief system to drive success. The discussion delves into the significance of establishing relationships, providing value, and leveraging the right tools for sales success. Tom also shares valuable insights on prospecting techniques and the power of social proximity in networking.

In this solo episode of 'Building Great Sales Teams,' Doug Mitchell reflects on a client's struggle with optimizing their sales program. He discusses the common issue of sales teams' preferences hindering scalability and shares insights on creating effective sales structures that focus on company growth rather than individual preferences. The host emphasizes the importance of objective system building and the need to incentivize leadership development among top salespeople. Additionally, the episode includes updates on the podcast's 300th episode and upcoming events while promoting useful resources available on salesprogrambuilder.com.Chapters00:00 Introduction to Building Great Sales Teams00:52 Client Challenges and Sales Program Building01:41 The Tail Wagging the Dog: Sales Team Preferences02:27 Balancing Sales Program and Individual Preferences05:24 Leadership and Growth in Sales Teams07:26 Grandfathering and Future Planning09:46 Ensuring Company Health and Longevity10:33 Exciting Milestones and Upcoming Events11:18 Resources and Closing Remarks Thank you for supporting Building Great Sales Teams! If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.comAnd don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

Unlock the mysteries of Amazon selling with Vanessa Hung, the Venezuelan powerhouse at the helm of Online Seller Solutions. She's not only mastered the platform's complexities but is ready to share her treasure trove of strategies, from maintaining a healthy seller account to navigating the labyrinthine policies that could make or break your business. Vanessa's approach strips away the fluff, offering tangible insights into the critical, and often overlooked, aspects of Amazon's ecosystem, ensuring you're equipped to thrive in the competitive marketplace.Dive into the nuances of Amazon listing optimization as Vanessa dissects the importance of keyword compliance and the transformative role of AI tools. She sheds light on how to sidestep content pitfalls that could lead to suspensions and provides guidance on how to safeguard your listings against the ever-vigilant eyes of Amazon's AI. With her, you'll learn how to anticipate policy shifts and leverage innovative technologies to stay ahead of the curve, ensuring your listings resonate with both the algorithm and your customers.As the conversation shifts to logistics, Vanessa doesn't shy away from the gritty details of inventory management amidst Amazon's evolving fee structure. She illuminates the path to circumventing the pitfalls of new FBA fees and shares strategies for optimizing costs, including the savvy use of Amazon Warehouse Deals. Ending on a high note, Vanessa introduces Seller Assist, a beacon for sellers navigating the operational demands of Seller Central, and extends an invitation to connect on Ninting for a daily dose of wisdom and updates. Tune in for an episode that promises to arm you with the knowledge and tactics needed for Amazon success.How can the guests contact?  website, email, social?https://www.linkedin.com/in/vanessaamazonproblemsolver/https://www.carbon6.io/sellerassisthttps://vanessahung.com/Helium10   50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStockedStart Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The PodcastPaypal → CLICK HERE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Dr. Beckett continues his conversation with Shane Zaiger, discussing the evolving landscape of sports card collecting and selling. They reflect on nostalgic memories, strategies for modern sales on platforms like eBay and COMC, and the dynamic future of hobby shops. Shane shares personal stories about his late father and details his own journey back into the hobby market. Insights on maximizing sales, the impact of technology on the hobby, and the potential transformation of retail models in the sports card industry.   01:15 Career Decisions and Hobby Involvement 02:26 Reentering the Hobby and Market Trends 04:14 Selling Strategies and Platforms 11:51 Hobby Shop Evolution and Challenges    

The Investing Power Hour is live-streamed every Thursday on the Chit Chat Stocks YouTube channel. This week we brought on John Rotonti from the JRo Show. Check out his episodes wherever you get your podcasts: YouTube: https://www.youtube.com/channel/UCTjTPTbunDjgZ9i6-fYTrcQ Spotify: https://open.spotify.com/show/05MjGNpyEwvjqpX1jmDrgq Apple Podcasts: https://podcasts.apple.com/us/podcast/the-jro-show/id1709504113 We discussed: (00:00) Introduction and Overview (03:13) The Role of Ego in Investing (05:22) Assessing Valuations and Making Investment Decisions (08:46) Trimming Positions and Selling Strategies (10:36) Lessons Learned from Interviews with Fund Managers (29:07) Assessing the Sustainability of Growth (36:52) SPAC Performance: Success Stories and Pitfalls (39:25) Investing with a Focus on Durability (41:16) The Importance of Having a Process (44:48) The Challenges of Investing in SPACs (46:31) The Importance of Studying High-Quality Businesses (51:17) Small-Cap Pick of the Week: Wag Group ***************************************************** Subscribe to our YouTube channel: https://www.youtube.com/@ChitChatStocks Follow us on Twitter/X: ⁠https://twitter.com/chitchatstocks Follow us on Substack: ⁠https://chitchatstocks.substack.com/ ********************************************************************* Options are not suitable for all investors and carry significant risk. Option investors can rapidly lose the value of their investment in a short period of time and incur permanent loss by expiration date. Certain complex options strategies carry additional risk. There are additional costs associated with option strategies that call for multiple purchases and sales of options, such as spreads, straddles, among others, as compared with a single option trade. Prior to buying or selling an option, investors must read and understand the “Characteristics and Risks of Standardized Options”, also known as the options disclosure document (ODD) which can be found at: www.theocc.com/company-information/documents-and-archives/options-disclosure-document Supporting documentation for any claims will be furnished upon request. If you are enrolled in our Options Order Flow Rebate Program, The exact rebate will depend on the specifics of each transaction and will be previewed for you prior to submitting each trade. This rebate will be deducted from your cost to place the trade and will be reflected on your trade confirmation. Order flow rebates are not available for non-options transactions. To learn more, see our Fee Schedule, Order Flow Rebate FAQ, and Order Flow Rebate Program Terms & Conditions. Options can be risky and are not suitable for all investors. See the Characteristics and Risks of Standardized Options to learn more. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Open to the Public Investing, Inc., member FINRA & SIPC. See public.com/#disclosures-main for more information. ********************************************************************* FinChat.io is The Complete Stock Research Platform for fundamental investors. With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use. Use our LINK and get 15% off any premium plan: ⁠https://finchat.io/chitchat/?lmref=J3bklw ********************************************************************* Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

Carl Froggett and Joe Lynch are back for the second part of their conversation on engaging the Economic Buyer. Before they were colleagues at Deep Instinct, Joe sold to Carl when he was a CIO at Citi.  Carl shares his extensive experience as an economic buyer in tech deals. The conversation is a valuable one for sellers who are trying to engage the economic buyer, particularly in the information security space. Don't miss Part 1 of the Epiosode here: https://podcasts.apple.com/gb/podcast/behind-the-deal-a-perspective-from-an-economic-buyer/id1610203369?i=1000653572085Tune in and learn more about this episode of The Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:55] Revisiting Key Sales Insights with Carl Froggett and Joe Lynch[00:01:46] Deep Dive: The Art of Selling to Economic Buyers[00:06:14] Strategies for Effective Sales and Building Value[00:13:21] Navigating Complex Sales Processes and Stakeholder Dynamic[00:16:05] Leveraging Internal and External Champions in Sale[00:28:35] The Critical Role of References and Final Decision Criteria[00:38:32] Understanding the Collective Yes in B2B Sale[00:41:30] Navigating Internal Dynamics and Stakeholder Influence[00:42:35] The Impact of Technology Deployment on Internal Teams[00:43:17] Strategies for Managing Internal Opposition and Building Support[00:43:48] The Importance of End-User Experience in Technology Adoption[00:45:02] Leveraging Partnerships and Advice for Navigating Corporate Politics[00:48:05] Executing a Successful Pilot: Strategies and Outcomes[00:52:51] The Decision-Making Process and Finalizing the Deal[01:08:08] Insights on Product-Led Growth and Enterprise Strategy[01:14:42] RSA Conference Takeaways and the Future of CybersecurityADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jConnect and learn more about Carl Froggett.https://www.linkedin.com/in/carlfroggett/https://www.deepinstinct.com/Connect and learn more about Joe Lynch.https://www.linkedin.com/in/joe-lynch-6613745a/HIGHLIGHT QUOTES[00:46:30] "Nobody thinks about the end user; nobody's thinking about network and identity. So I was able to see how internally, and I leveraged my boss at the time to get there. If you have someone who's not thinking like that, I hate to say it, but you probably need to find somebody different, right?"[00:47:40] "Ultimately, it's about the business, right? We're not buying a Zscaler because it's cool. We're buying it because I've got X, Y, Z from a business strategy to sort out, and you need to add value to that, right? I hate to say it, but maybe you got the wrong person."[00:51:30] "It's not about wasting our time; it's about committing resources to try to solve this problem together. You respect our people, we respect your people and our time. We're not here to waste anyone's time."

In this episode Peter and Tom talk about strategies for selling your artwork. The ways in which Artists sell their work can be numerous, difficult and confusing. Amongst other things, the episode covers making use of different platforms, selling with a gallery, price points and knowing your audience.  This Podcast is sponsored by Rosemary & Co Brushes,  Search Press publishers and Jackson's Art Supplies.For more information about our sponsors, please visit:Rosemary & Co Brushes: www.rosemaryandco.comSearch Press publishers: www.searchpress.comJackson's Art supplies: www.jacksonsart.com

Colin chats with Feras Alhlou, co-founder of Startup with Ferris, about scaling businesses and preparing for larger contracts. Ferris shares insights on learning from competitors, building a strong business, and the importance of passion, skills, and sacrifice in entrepreneurship. They also discuss the process of selling a business and the evolving landscape of startups.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Feras Alhlou (Co-founder, Startup with Feras)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness. To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss. In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss: 00:00 - E-Commerce Strategies for Serious Sellers 01:21 - Grace's Backstory 06:11 - Managing Brand Registry and Fees Strategy 13:24 - Amazon Advertising and Selling Strategies 14:45 - New Amazon PPC Strategies and Challenges 20:02 - Amazon Launch Strategy Evolution 23:01 - Amazon Strategy and AI Implementation 25:12 - Leveraging Amazon Data for Strategic Advantage 32:22 - PowerPlay Hockey Jerseys and Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got a seller who used to write blogs for Helium 10 but now works at a company that's a nine-figure seller online with Amazon, obviously, being their number one moneymaker. But you might be shocked when you find out which marketplaces brings in the second most amount of sales. Find out what that is plus get her Amazon strategies in today's episode. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And just wanted to throw a quick shout out here, we have a new TikTok channel at Helium 10. It's helium10_software. So if you want some unserious strategies you know sometimes we got some serious strategies on there too. Make sure to give us a follow. All right, go. You can even see me singing in Chinese on one of these videos here but go to h10.me/tiktok or just type in Helium 10, one zero underscore software and follow us on TikTok. We're going to have somebody who I don't think I'm not going to ask her to do a TikTok dance for us here. But Grace, first time, I believe first time on the podcast, right, for you. Grace: Yes, yes, first time. Bradley Sutton: Awesome, well, welcome. Like you, actually, you know, we met years ago at different conferences and stuff but also for a while when I was running the content team, you were one of our actually contract workers where you would, you know, write some Amazon related blogs. But it could be that I know some of your backstory, but since I'm like 10-second Tom from 50 First Dates, I just forget everything. So, regardless if I remember or not, let's go into your backstory because nobody else on the show might know who you are. You just told me that you're in Minnesota, but it sounds like you're not from there. Where are you from? Grace: Yes, I was born and raised in Milwaukee, Wisconsin, so I'm still a Midwest gal, but I made my way to Minneapolis about six years ago now. Bradley Sutton: Well, how can you be a Twins fan? Shouldn't you still be a Brewers fan then? Grace: Fair Weather fan, I suppose. Bradley Sutton: Okay, all right. So Milwaukee, the Frozen Tundra of Milwaukee, and then going into college. Where did you go to college at? Grace: Yes, I went to University of Wisconsin in Madison, so very big party school had a great time. Bradley Sutton: What is the mascot? Why can't it? It's not the Grace: The Badgers. Bradley Sutton: See? I was going to say I knew it started with a B. I was like no Beavers is Oregon State. What B is it the Badgers? Yes, all right. Grace: Bucky Badger. Bradley Sutton: Well, what did you? What did you major in over there? Grace: Yeah, I got my BBA in marketing. I've always been just like super business oriented and I wanted to do something that was pretty broad, so I did what anyone would do and got a degree in business, and I've done a lot of different things since then. Bradley Sutton: Okay, and what like. Well, as soon as you got out of university, you know, got your degree. What was your first gainful employment that you did? Grace: I feel like in business school they always teach you. It's like you can either go into finance and be a consultant or if you want to work in retail and you like business, let's go be a buyer. Those are like the two things they tell you that are options. I was like I need to be a buyer so I started my career in retail in a buying office doing buying and planning. So that gave me a pretty good basis of just how retail works. So I focused a lot on brick and mortar retail, buying products for stores, allocating the inventory and doing the forecasting for that. Bradley Sutton: And what was your first exposure to e-commerce? Grace: Yeah, it was actually my first job out of college. We actually slated all of our ads by writing it down in a journal and submitting it through marketing, and our e-com business was super small back then. It wasn't that long ago but that was my first exposure to e-comm and it was always really interesting to me. And as the retail atmosphere changed in the early 2010s, I knew that's where I wanted to be for longevity, for my career. Bradley Sutton: Now, was it at the same company that you're working at today? Grace: No, I've bounced around a lot and my career has led me in a lot of different ways. Unfortunately, a lot of the large big box retailers I worked for all had their demise for any reason or another. So I kind of bounced around until I found an e-commerce centric company, which is where I'm at right now. Bradley Sutton: What did you start doing at this company and then? What have you been doing over the years and not now? What is your main role? Grace: Yeah, so I started as an e-commerce business analyst, which is pretty much jack of all trades when it comes to anything analytical. So I was kind of the person who would be pulling all of the reporting from Amazon, creating forecasts, pitching to our executive team. This is why we need to buy this inventory for Amazon. This is how it all works. So I was really in the weeds and I feel like that gave me such good experience in what I'm doing now, which is kind of managing the full Amazon team really a strong focus on profitability, but also sales growth, which has been such a hot topic recently. So I've done a lot of different things. Bradley Sutton: Is this like a company that has its own brand and manufacturers own products? Grace: So the company is called Powerplay Retail. We started as a manufacturer's rep group, so working with brands, helping them get into retailers. It was really focused on brick and mortar retailers. Obviously, we have Target and Best Buy here in Minneapolis, so companies like us exist to help brands who don't know how to get into retail do just that. And then we kind of morphed into a distributor, as brands needed help actually shipping into retailers. And then when brands were like, hey, can you help us sell online, we were like yes, 100%. So then that's why our e-commerce arm exists. Grace: So we're a third-party reseller that partners with brands that don't want to bring Amazon in-house. So we buy and sell inventory out of our own large 3P account. We're also an Amazon agency, so I manage brands in their own 3P accounts. So I manage brands in their own 3P accounts. So I kind of do it both ways and it kind of just depends on what brands need. And over the years we've also dabbled in private label. We've created our own products and sold those in our accounts as well. So it's been a really cool experience being able to try it just every different way of selling on Amazon. Bradley Sutton: How many seller accounts do you guys have? Grace: Yeah, right now from an owned perspective we have three or four, but just from our full partnership perspective, I'm probably in maybe 20 different accounts on a daily basis. Bradley Sutton: So how does it work for when you're managing somebody else's stuff, like for brand registry? Like do some of these brands already have their own brand registry and then you somehow just get authorized or are you the one who is actually registering their brand because they never were before? How does that work? Grace: Both. So some companies are more Amazon savvy and right from the beginning and get go they registered with brand registry, which is great, and in that case we just become an authorized reseller and an administrator under their brand registry so we can act on their behalf. And in some cases they don't know, so either I'm kind of coaching them through that setup process or actually registering it on their behalf and managing everything. So it kind of just depends on how hands-on they want to be or how hands-off I want to be. So whatever works best for the brand, always the brand in mind for us. Bradley Sutton: Let's just skip ahead. We're going to talk a lot of strategy, but I think the thing top of mind for so many Amazon sellers and I think you have a unique perspective because you're dealing with so many different accounts I'm assuming you've got customers in many different categories, many different size of products, different, you know, types of products. The fees, you know, there's low inventory fees, that's coming. You know, there's low inventory fees. That's coming, you know, depending on when people are listening to this episode, maybe it's already there. There's the inventory placement fees, so that's been out for a little bit longer. How has this affected the brands that you're working with and what are the different strategies that? Like how you guys have pivoted? Like, are you doing your shipments any different or are you just like taking in the chin and it's costing us 20% more? Like, talk a little bit about some different experiences with different brands. Grace: Yeah. So these fees have been a huge topic of conversation for us in my operations team on how we can best handle these. Obviously they're real and we have to figure out a way to respond to them and maintain profitability above all else. So in terms of the shipment processes, we've been kind of going back and forth between the Amazon optimized shipments and just kind of eating the cost, depending on what our profitability looks like. So when these fees were introduced, our first step was like recreating our Amazon profitability model. I know there's a good Helium 10 one out there. Amazon kind of has its own Revenue Calculator tool. Grace: But what we did internally is create a very, very extensive profit and loss model outlining all of those different new fees and how they could impact us, so estimating at like a per pound dollar amount what this inventory placement fee would be an impact for us by SKU. So we can just first see how much can we afford to spend on advertising now that we have to spend more on logistics and operations costs, because that's kind of our flexible cost. And then, two, how is that going to impact our sales if we're investing less on some of the advertising side of things and then when it comes to the low inventory fee side, I was actually surprised that the fee even rolled out when it did. I know there's some concessions that Amazon is making right now and I think they're going to probably continue to make more concessions as some of the loopholes are found. But the fact that it's getting charged at the parent level is a huge problem, especially for a lot of brand partners that we have in the clothing and apparel and footwear side of things. Bradley Sutton: Wait, hold on, hold on. I've just been so busy with stuff I haven't even been checking that. So at the parent level means like you could have 10 variations and nine of them are cool, but then what? Don't tell me. You're saying that if one of them is low inventory, everything gets charged. Grace: No, it's not one of them, it's the sum of all of the children up to the parent. So no, it's not one of them, it's the sum of all of the children up to the parent. So they take like the average part of the supply chain, like it's not under my control if there's an issue with the supply of the raw materials needed to create my product and I can't ship it into FBA. So we're definitely looking at those, estimating them and seeing how we can respond, and there's definitely been some strongly worded emails to my Amazon Account Manager about just how these are impacting us and how critical it is to our business, as profitability right now is, it's hard for all third party resellers. Bradley Sutton: So your team is not the one controlling the inbound? I mean, obviously you're not controlling the manufacturing. But what about from, like you know, some of these brands have 3PL, are you the one who created the transfer shipments? Grace: Yes. Bradley Sutton: Okay. So how are you doing those differently, if at all? Grace: Yeah. So we have decided because Amazon is encouraging us to send in more units at once to decrease our frequency of shipments into Amazon. So in efforts to maintain a very lean weeks of supply, we've implemented a process to send in weekly replenishment orders based on the last week sales which makes a lot of sense, right. But now as Amazon is encouraging us to send in more and more and charging us more to send in less, we've had to weigh those costs and benefits of sending in shipments weekly. So now, depending on the size of the product, it might even be monthly that we're sending into Amazon, and we've been relying a lot on LTL shipments to save on prices. But now it seems like small parcel might be a little bit more cost effective for us in some cases. So it's definitely changed how we've managed this and I'm really interested to see how these fees potentially change moving into Q4, as we're sending in a ton of inventory into FBA and shipments just become so much more regular. Bradley Sutton: Yeah, okay, interesting. We've got Prime Day coming up in July and what you know. You've got a number of Prime Days under your belt. What are some things that you're planning on doing the same or and or differently as far as what kinds of deals, if any, you're doing, like how you tackle your PPC? Let's just have a quick Grace's Prime Day Playbook 2024. Grace: You know what I was thinking about this today, because Lightning Deals and Prime Exclusive Discounts are due by midnight and with all of these changes, and also I don't know if you've heard about the new return fee assessment happening on June 1st but this, I think, is going to have a huge impact on us and just our profitability and how much we're going to be able to afford on markdowns and promotions. Grace: So my theory, at least for Prime Day this year, is people are going to be a little bit less promotional just because of how hard it's been to be profitable with these new fees. But then again, there are those discount minimums that we need to meet in order to get that prime day badging which means so much to your sales. So for our top moving, best products, I'm still going to be at least 20% off, like I need the badging if I don't get the sales. It doesn't matter if I'm profitable or not, so I'm definitely be. I'm definitely going to be pulling back on some of the costs, like PPC, in order to fund my promotions. So I think, to answer your question succinctly, I will be definitely promoting steeply on my best products, but maybe my middle tier and my lower selling products. I might just keep those at full price because of profitability reasons. Bradley Sutton: Speaking of discounts and things like that. You know another thing that kind of rolled man 2024, when I think about it, the Q1 was just like a doozy for a few things. So the restrictions on, like coupons and discounts and, like you know, the sales history yeah, minimum discounts for coupons. Bradley Sutton: Yeah. So like, how has that effect? Like I mean, for me it didn't affect me too much on the coupon side, because I don't always use coupons. But what about you? Were you guys using coupons? And if so, has your strategy had to shift now? Grace: Yeah. So I wasn't even aware of the new discount minimums for coupons until I was looking at one of my listings and I was like why is my coupon not on? We used to really heavily do that like 5% coupon on one week, off the next week, five on the next week, just to keep some like badging on our listings Because we believe that has a really significant impact in like bestseller ranking and organic ranking and keywords. So we used to do that quite a lot. We're not doing that anymore just because we can't afford to be that steep of a discount on coupons. So we haven't actually come up with what our strategy is going to look like since that is so new. In the last like month-ish, we've kind of just been keeping our normal like promotion strategy and hopefully it doesn't impact sales too much. But that's something I can't answer right now. Bradley Sutton: Okay, yeah, a lot of this stuff is so new that it's going to take us all a little bit to try and figure out what. What we're going general PPC strategy you know PPC is they're doing more adding, as opposed to like taking stuff away or changing big rules. Like I hadn't added new video campaigns in a while like could have been maybe a year even and then I noticed, like a couple months ago, now all of a sudden I can do ASIN targeting video campaigns and keyword targeting video because I'm like, oh, that's new, that's pretty cool. But, like you know, Amazon's always launching new kinds of targeting and new kinds of, you know, what is it called for the sponsor brand? Is it like the vertical ads and things like that? What new-ish things are you doing, if any, on the advertising side? Grace: Yeah. So I agree with you. I think if you're not in Amazon every day, you're missing something. So that's something that I try to do. I'm not like actively in charge of PPC or managing campaigns, but I always like to stay abreast of like all the new different techniques and see how it works with the team. One thing that I'm really excited to try is the new store spotlight format, where you can actually click to different store pages in the sponsor brand placement, which I think looks really cool. If anything else, definitely, want to test to see if it drives extra sales. Grace: One thing for us that's challenging with sponsored brand ads, though, is as a reseller, and a lot of times we're not the exclusive reseller. Spending on sponsored ads for sponsored brands leads to sales for the brand but not necessarily sales for us. So if you're rotating in the buy box spend on sponsor brand, you're driving sales for the brand. It's not necessarily just for us. So how do we manage that? That's been a hot topic for us. Bradley Sutton: Are you personally doing anything on other platforms, be it Walmart, TikTok shop, or if so, or if not, is there anybody at your company who is focused on those channels? Grace: Yes, we are. We are really focused on TikTok shop right now. We've been using it more so as like an awareness driving tactic, more so than a sales driving tactic right now is a lot of the brands that we work with are more in a premium price point, so we've found that the TikTok items that work the best are really kind of almost that impulse item. So we've been using it to drive awareness, drive conversations around the products that we sell and the brands that we work with. And we've seen great halo effects on Amazon with branded search going up as engagement and content goes up for the brand on TikTok. So we've been using TikTok shop in that way. Grace: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been a steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, Target Plus, and that's been a key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well that have gotten the attention of a buyer and actually got store placement, which is really exciting. And at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon, so we tend to try to use that strategy. Bradley Sutton: How do you get on target these days, like wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like? Grace: Yeah, I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their back end is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer. Bradley Sutton: Yeah, I mean, that's what I've been saying about Walmart for years is the end game and the reason for Walmart.com. You know there's people who say, oh, you know, like you know a lot of the SKUs, I'll just have like 10% of my Amazon sales. No, you're not trying to. I mean sure, if it's profitable, why not increase your sales by 10%? But the main end game is you could get on the radar of Walmart buyers potentially and go 1P which increases. And then the next step is getting into 4,000 Walmart stores, which is like yes, is now going to dwarf your Amazon sales even. But on the target side totally makes sense. That you know there's not that many people buying. You know consumers buying stuff on Target compared to Walmart or Amazon's even less than Walmart. But then that's not the end game. The end game is if you can get well like, give me an example, some of those that you said you've been able to get them in Target stores, like those POs are for what? Like how many units? Like thousands, right? Grace: Yes, tens of thousands. Bradley Sutton: Tens of thousands, wow. Grace: And what's also really cool about Target's marketplace is that it's gated from a seller perspective. So once you list a product on Target, it is gated for you to sell it, which I know has become more and more an issue on Amazon, with unauthorized resellers and different brand protection strategies that are maybe a little bit gray market. So I think that's something that is really interesting to sellers who fight for the Buy Box on Amazon, and it's a little bit of a relief to be able to list it and not have to check it or wait for the Helium 10 notification to come up that the Buy Box has changed and also your advertising spend, as you can continue to advertise when you have a Buy Box. It's something that we love about Target. Bradley Sutton: Going back to Amazon, now. Let's say you've got a brand who's launching a new product, what is your go-to launch strategy these days? Obviously gone are the days of things like two-step URLs and search, find, buys and giveaways and things like that. So for your launch, are you just doing PPC and maybe having a lower price, or you're only launching stuff where there's already some kind of brand recognition, where you don't have to do too much special? Grace: We do both. So we've worked with brands who have sold on Amazon for a long time and already have hundreds of thousands of monthly searches for their brand on Amazon and we've also worked with brands that are brand new and maybe are selling a new product that doesn't quite fit into a category that exists yet on Amazon. From a review perspective, we definitely lean on Amazon Vine. I think it has been getting better - the quality of reviews and just the ease of use of that tool, just to ensure that we're adhering to Amazon's policies. But just from an overall launch strategy, we've been thinking about top of funnel marketing a lot more. It's easiest to win when you have branded search on Amazon already, just so you're showing up on that first page of search results. But we've been using we talked about TikTok shop. Using TikTok is a really important part of our launch strategy and also just advertising outside of Amazon. So working with content creators to introduce a brand or introduce a product, if it's like a new product line under a brand that maybe people are already familiar about, using promotion codes that type of thing, as well. Are you then those influencers sending people to a TikTok shop product, or sending people to go search on Amazon, or a mixture of both? Grace: We'll mostly send to TikTok shop, but we do see just like an organic halo effect and someone sees it on Amazon. They maybe have more trust for the marketplace and they go and try to find the product on Amazon. So we've got a couple of cool case studies on that. Bradley Sutton: I probably should have asked this at the beginning. But, just like you know, I know you don't have the numbers in front of you, but if you were to talk about last year's sales or projected 2024 over all the stuff that your company manages, what do you think it's going to be on Amazon, Walmart, TikTok shop and Target rough? You know I don't need exactly. Yeah. Grace: So our goal is always double every year and we have in the last two, three years, as we've expanded marketplaces, our brand partnerships and ASIN count. I think the ASIN count that I manage right now on Amazon is upwards of 50,000 ASINs, so we're always adding more products. It's so many. Grace: That's a topic for a different time of how frustrating that can be at some time. But I mean we're in the triple digit millions going into 2024, at least for the e-commerce side of things. So it's really exciting and there's a lot of growth ahead of us and I think the biggest challenge for us as a three-piece seller and a distributor is managing the profitability and the agency side of our house is looking a lot in terms of outlook is looking a lot more profitable for us. Bradley Sutton: Nice, nice. What about what's this number two thing, so the nine figures? Is Amazon only or everything together? I mean, obviously it's going to be everything, but does Amazon by itself hit that? Grace: Or not everything together? I mean yes, Amazon by itself hits that. Bradley Sutton: Okay, so what's number two then marketplace? Grace: Target. Bradley Sutton: Target over Walmart, what in the world? Grace: It is. It is. Bradley Sutton: What? That's a shocker. Grace: It is. But again, like I said, that we work with a lot more premium products and premium brands tend to lean more towards the Target customer rather than the Walmart customer. So it's probably Amazon, Target, Walmart, TikTok, right now, but that will probably change pretty rapidly. Bradley Sutton: For TikTok, where is the inventory coming from for the orders. Are you doing fulfilled by TikTok or is it coming from Amazon? Grace: No, we're doing MCF from Amazon FBA centers. We can also drop ship from our own 3PLs as well, but we like MCF cause it's easier on us. Bradley Sutton: Amazon strategies. You know like things are changing on Amazon. New data points you know come out like search query performance and new things in product opportunity. Explore just in the day, today, things of Amazon. What new things is part of your SOPs now. That maybe wasn't there two years ago. Or maybe you just think you've got some unique strategies even on something that's been around for a while because you know you can't get to nine figures without having some cool unique strategies. That's setting you apart from the competition. Grace: Yeah, I love using the Product Opportunity Explorer. It's now a daily part of what I do. I also use it to do competitive research, which might be a little bit different. So grabbing an ASIN that I'm interested in learning more about and looking at the customer insights, specifically around returns, which is a hot button topic, obviously, with this new fee coming into place with if your return rate is higher than what the threshold of the category is, there's new fees that come into play. So, just understanding what those negative insights are about your competing products and taking advantage of those in your content and I mean in your second image or in your first bullet point has been something that's worked really well for us. And as I'm going and I'm potentially auditing a new brand partner or I'm doing a pitch for new business, I'm always looking at that. I think the data that Amazon's been able to provide there is really useful and we've never had that access before. It's always been like here's how much they sell directionally. Here's what their seller ranking is. Here's the keywords that they rank on. Grace: Here's what the keyword sales are but, like, the actual sentiment from the customers is really interesting. And something that we like to use in our content Bradley Sutton: Favorite Helium 10 tool and why? Grace: I like the Cerebro. I love doing keyword research, as we just talked about and I think, finding those niche keywords and using those in your PPC. Even though it's an old strategy, it works and it's always changing and not everyone has auto campaigns anymore, so it's something that's really important to do and I still like to do it because I love to know, like, what's changing. And another, really important, like leading or trailing indicator either one would be like branded search around your competitors branded search, so just understanding how many people less are searching for your competitors versus you. I think that provides a really unique opportunity to win. Bradley Sutton: Okay. If I were to give you the keys to the Helium 10 Product Roadmap. Something you know like hey, you're in charge of all of our product team a tool or a feature or a function that we don't have that you need, what would it be? Grace: I have two, okay, I think I asked about this already but Target Plus. I'd love to get a plugin, cause I love your dashboard, where I can see, like all my different marketplaces US, Canada, Mexico, Walmart all of that rolled up into one. I know it's probably still far out, but that would be really cool to be able to see that. Maybe TikTok shop I don't know if that's coming or maybe Bradley Sutton: What would help on TikTok shop specifically? Grace: I really like the sales product performance. That's like when I come in the morning I'm like what sold yesterday. That's where I'm looking okay and that's probably my favorite part about selling on Amazon is just seeing what's selling and how I can sell more of it. And then the second piece of it would be a Walmart ask. I know there's a tool where we're able to see kind of what the sales are on the listings for Walmart. I think there's probably opportunity to get that tool just sharpened a little bit so we really can see where the opportunity is on Walmart. I think there's still a lot of questions from everyone on like who's winning on Walmart? Like we know like CPGs are winning, but what brands are winning? There's a lot of information about amazon brands who are winning, but I think Walmart's still a little bit of a Black Box. So any tools that are available from an Amazon perspective, rolling those out and sharpening them for Walmart, would be great too. Bradley Sutton: Cool, cool, all right. So, what other strategies can you help people with out there who you know like, obviously it. You know somebody might be listening to this and like, well, what does this apply to me? I'm not a nine figure, I'm not even an eight figure or even seven figure seller, but some strategies that you're doing that, hey, even if somebody's new on Amazon or maybe you know six figure seller, they could. They could definitely be doing something you haven't mentioned yet today. Grace: Yeah, I think I'm going to speak to specifically the apparel and footwear and jewelry sellers out there. It's really hard to manage the assortment and I know I manage the 50,000 ASIN count, but we've developed processes internally to make that a lot easier. And I know catalog management is probably a hot button topic for all those apparel sellers out there. Managing sizes, colors, widths, all of that, tracking the variations that's something we can help with. So, whether it's managing variations, bringing them into one listing, separating them out, testing variation strategy, that's something that's kind of niche that we do all the time with our footwear brands to see how we can gain more share of shelf or share of click on different keywords, mostly branded. And then there's also way different style guidelines for apparel and footwear and we've learned how to harness those and utilize those to the best of our abilities. So just know that you don't have to do that on your own. There's agencies and sellers out there that specialize in just that and can help you free up your time to work on the strategic stuff and we can handle the catalog management side of it. Bradley Sutton: Last question I guess would be you know, I'm assuming maybe you might use some AI things, especially having to manage so many listings like have you leverage AI in your amazon management business and, if so, how? Grace: Yes, we've definitely started utilizing it from a copy perspective. We use a bunch of different AI tools, but one thing that's worked for us is taking our keyword research, plugging it into pick the engine that you want to use, give them your product description and have them help at least get a starting point for what your bullet points and your title should be. It just saves so much time instead of sitting there and being like okay, here are my keywords, here's what I want to say, but I don't need to type all of it out on my own. So, yes, it's not going to be perfect, but it's a great place to start and, honestly, a great place to start with really anything, whether it's Amazon copy images or even just writing an email to a brand partner or a proposal to leadership it. Leadership Like it's just a super helpful tool that'll save time across the board. Bradley Sutton: Cool. Cool. All right. Last non-Amazon question. I see your Instagram. You're traveling a lot, favorite travel spots and what's on the bucket list for you that you haven't been to? Grace: Oh, my gosh. Okay. So recently my friends and I rented a beach house in Oak Island, North Carolina. It's like a tiny little town on the coast, but it was so beautiful and so fun and it was like a great way to disconnect. We literally saw dolphins from our balcony. It's like so cool. Bradley Sutton: Wow. Grace: So that was really fun. I was just kind of wholesome and nice to be able to unplug a little bit, although I never truly unplugged because slightly addicted to selling on amazon. Um, that's why we're here, right. And then, in terms of bucket list, I've never been to Europe, which is crazy. I need to get to Italy. I'm such a wine person, I'm such a like I love food. So that is on my bucket list. I hope I can get out in the next few years. Bradley Sutton: Maybe get your boss to send you to. We're doing a it's not Italy, but nearby to Madrid. End of May we are doing a workshop, high-end workshop, in Madrid. So, that could be an opportunity to business expense for your company and learn some new strategies. And you get to, you know, maybe make a side trip to Italy on your own dime. So if anybody else is interested, I'll know. I going to try and get Grace to go. h10.me/elitespain. It's open to everybody to join. All right, well, Grace, thank you so much for coming on here. It's been great to see all that you've accomplished on Amazon. I wish you the best of success in the future and maybe we'll bring you back on and let's see how you know how deep into the hundreds of millions that your company has been able to sell next year. Grace: I want to plug. I have an amazing team. This is not just me. I just happen to be the voice of them so I want to make sure I give them a shout out too. Bradley Sutton: If somebody wants to like maybe find you on the interwebs. I mean you can be incognito if you want, you don't have to answer this. But how can they find you out there? Grace: Yeah, so if you're interested in services from PowerPlay, powerplayretail.com, find us on LinkedIn. Otherwise, you can find me on Instagram or LinkedIn. I'm also like a LinkedIn crazy person, so I will respond probably in the first one minute but that's the easiest way to reach me. Bradley Sutton: Is the founder of your company, like a hockey fan or something. Is that the name? Is that where PowerPlay comes from? Grace: I get that question a lot. No, but we always like use that as kind of like a hook, and we're also in Minnesota so hockey and Minnesota. Bradley Sutton: So that's what I was about to say. Minnesota is a hockey. Yeah, okay, all right, well, Grace. Grace: PowerPlay Hockey Jerseys, so I will say. Bradley Sutton: Hey, you know me about my Helium 10 jersey, so I'm all about those jerseys. All right. Well, thank you so much for joining us and I hope to see you at maybe what Amazon Accelerate in Seattle, where's the next one. Grace: Yeah, I'll be at Accelerate. I'll be bopping around to different conferences but maybe I'll see you in Spain. Bradley Sutton: Hey, let's do it. Let's do it, all right, we'll see you later, Grace.

In this episode, John McMahon and John Kaplan, features an insightful conversation on selling to the economic buyer with guests Carl Froggett, CIO at Deep Instinct, and Joe Lynch, Sales Director for the East at Deep Instinct. Before they were colleagues, Joe sold to Carl. Carl shares his extensive experience as an economic buyer in tech deals, highlighting the importance of account executives not wasting his time with generic pitches or vendor bashing, and instead focusing on understanding his business needs. Joe discusses his approach to selling to Carl at Citi, emphasizing the value of doing thorough research, building trust, and creating a tailored value proposition. The discussion also covers strategies for forming genuine partnerships with clients, the challenges of navigating sales processes within large global banks, and the innovative threat prevention technology offered by Deep Instinct. The conversation provides valuable insights for B2B sales professionals on effectively engaging with economic buyers and fostering long-term partnerships.Tune in and learn more about this episode of The Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:45] Diving Deep: Selling to the Economic Buyer[00:01:43] Insider's Take: Carl Froggett on Vendor Engagement[00:07:20] Joe's Approach: Research and Value-Based Selling[00:14:40] Building Trust and Partnership in Sales[00:26:28] The Art of Prioritization and Flexibility in Tech Solutions[00:33:44] Building Trust and Overcoming Challenges in Sales[00:34:13] Innovative Solutions to Business Disruption[00:35:51] Strategic Partnerships and Economic Decisions[00:37:55] Navigating Internal Company Dynamics for Sales Success[00:57:20] Deep Instinct: A New Frontier in CybersecurityADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyPConnect and learn more about Carl Froggett.?https://www.linkedin.com/in/carlfroggett/https://www.deepinstinct.com/Connect and learn more about Joe Lynch.https://www.linkedin.com/in/joe-lynch-6613745a/HIGHLIGHT QUOTES[00:38:48] “There needs to be transparency internally at a company about how a large global bank operates. Our product is fantastic, but they do have their procedures and their policies for how they evaluate new tech and onboard new tech and understanding what those timelines realistically look like.”[00:54:05]  “I will always pivot back to where's the value prop for my business and my company ultimately.  And like I say, timing is part of it.”

What happens when you blend the minds of Adriana Rangel and Marcus Mokros, hosts of the popular Serious Sellers Podcast Spanish and German shows, with the world of Amazon and its ever-evolving marketplace? As it turns out, a captivating concoction of strategies, trends, and real-life success stories. From the transition from UPC codes to QR codes to new monthly networking calls for Spanish and German-speaking audiences to an imminent event in Germany - we dissect it all with our esteemed guests. We talk about special highlights featuring their recent guests. Buckle up as we take a ride through the ups and downs of outdoor sports sales on Amazon with two seasoned sellers. One recounts their thrilling journey from a booming 2020 to a challenging 2021, all leading to a triumphant comeback in 2023. Hear their plans for product expansion and driving website traffic, and learn from their experiences. From across the pond, our European seller shares his wisdom on improving product images, revealing two crucial photography tips. We also touch on the advent of a novel 3D rendering service, eliminating the need for physical product delivery to a photography studio. All this while emphasizing the critical role technology plays in growing an Amazon business. Did you ever wonder how selling on Amazon varies across different European countries? We've got you covered as we compare and contrast Amazon sales in the top five European countries: the UK, Germany, Italy, France, and Spain. We navigate through the VAT-related intricacies in these nations and how Amazon aids in VAT declarations. Find inspiration in the story of a successful Spanish seller who has grown her Amazon business with a unique approach - collaborating with artisans in Spain and Mexico through Amazon Handmade. We also chat about avoiding burnout while scaling up your Amazon business, ensuring a healthy work-life balance. Wrapping up the episode, we shine the spotlight on two entrepreneurs who've built flourishing podcast communities and Amazon businesses. This journey is filled with challenges, triumphs, plans for the future, and valuable advice for budding entrepreneurs. So tune in for an episode filled with information, inspiration, and innovation.   In episode 517 of the Serious Sellers Podcast, Bradley, Adriana, and Marcus discuss: 00:00 - Tips and Strategies From SSP Spanish and German Hosts 01:19 - Celebrating Podcast Milestones and New Networking Calls 06:33 - Insights From Amazon  08:28 - Trends in Outdoor Sports Sales 14:42 - Using AI Tools for Content Creation 18:19 - Build Brand With Technology and VA's  20:50 - VAT and Selling Strategies on Amazon 24:11 - Artisan Networks in Spain and Mexico  29:19 - Uniqueness and Innovation in Saturated Niches 31:50 - Tips for Balancing Work and Relaxation 36:06 - Amazon's AI Strategy for Product Listings 37:55 - Celebrating Podcast and Amazon Success ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today we've got the host of our Spanish and German podcast back and they've got lots of tips and strategies from themselves and their guests on a wide variety of topics, such as Amazon, image creation, KDP, amazon handmade European marketplaces and much more. How cool is that? Pretty cool, I think. Hey guys. Heads up, Kevin King is the new host of the AM/PM Podcast, so if you love Amazon strategy, make sure to subscribe to it. Whatever you're listening to this podcast on, take a listen to AM slash PM podcast just by searching for it on that platform. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and we've got a couple of our host from different parts of the world here today. We've got Adriana from Mexico and Marcus, who is in Europe right now. Welcome back to the show, guys.   Adriana: Hi Bradley, thank you for having us.   Bradley Sutton: It's really great to have you both here. This is now. We just celebrated two full years of Serious Sellers Podcast and Espanol Serious Sellers Podcast of Deutsch, and the numbers have been going up, you know, record months this year. It's really great to see what you guys have created just from zero, like literally zero, and now you've got podcasts that are listened to by thousands of people out there. We have YouTube now, you know, for the podcast. So, guys, make sure, if you speak German or Spanish, you need to be listening to Serious Sellers Podcast and Espanol or Alph Deutsch. You can search for either of that on whatever you're listening to this on, even on YouTube now. Now we're doing full videos so you can get kind of like a better vibe of it as well. So guys, this is this is really cool. And just one more thing that's new We'll go ahead and promote it right now is that you guys are now hosting in Spanish and German like monthly networking calls, zoom calls, for Spanish and German speaking community. So, Adriana, tell us about yours like, like when we just had the first one on December 6, but is it always like on the 6th, or is it going to be like the second Tuesday of each month, or how is yours going to work and how can people sign up for it?   Adriana: Yes, of course we're meeting the first Wednesday of every month, so I'm not sure what that is for January, but of course that's going to change for February as well. So basically, the first Wednesday of every month at 6pm, Mexico City time and people can sign up. They just need to visit our link, h10.me/llamadaconadriana and that's it. You can, and that way you will get the reminders and the link to join us in a live call networking call every Wednesday.   Bradley Sutton: All right Now, Marcus, you too are just had your first ever German call in December, but starting in January. When is it going to be? And also, what is the link for it?   Marcus: Yeah, we want to keep it simple. It's the first Monday of the month, 12 o'clock, and the link is h10.me/elite-de.   Bradley Sutton: All right, h10.me/elite-de for German speakers. And when you say 12pm, that's 12pm Germany time, 12pm German time. Correct, speaking of Germany. Guys, I'm going to be in Germany. I'm not sure if anybody out there is going to be in in town, but I'm going to be out there on January 27th in Berlin. I'm going to be speaking at an event and also I will be hosting an elite workshop. So if you guys are interested in going for the event I'm speaking at h10.me/germany. So h10. h10.me/germany. All right, enough of the kind of like logistics here. I think, hopefully, if you're a Spanish or German speaking person, you got enough information there to take advantage of these. Everything we just mentioned is free resources for the community. But you know, you guys, let's start off with. What I like to do is because I don't. You know, I obviously can't speak German, so I can't listen to the episodes and understand what's going on. So I'm going to first start with you, marcus. What are some notable guests you've had in the year that really had like some really cool strategies or really cool story that you can relate to us?   Marcus: Yeah, really some really awesome guests and it's hard to make any kind of selection. But one recent one was from GS1, the company who is doing the UPC codes, and the employee. He told me that they are preparing a big change. They want to go in the next couple of next years from barcodes to QR codes and they call it as a 3D code, and that will be more than just a number to identify your product. That will have like access for you to, for marketing, for example, the customer. Obviously, obviously the shop can scan the QR code, see the price, but the customer can scan it as well and you can put your promotions in it or, for example, like giveaways, anything, and he says it will even support promotions day by day. You can have one promotion set on a Monday, something different on a weekend, or like if there's like a bad batch should produced, you can add it into that QR code and the cashier will know I shouldn't sell that. So there will be a lot of functions and features coming and I mean that's where that will be a big task. They will have to change all systems in all shops worldwide. That will be something very interesting for marketing.   Bradley Sutton: Huh, interesting, yeah, I mean because you know the traditional barcodes is kind of like what the world's been used to for so long, but the move to QR and having extra information, that'll definitely be interesting. Alright, going to Adriana now, the first kind of story that comes from your mind, or Stragia, or something that's one of your guests in the last year talked about.   Adriana: Yeah, well, one of the highlights is that we had Amazon join us on a call or on an episode for the podcast, maybe a couple of weeks ago, maybe two or three weeks ago and that was great because we had the opportunity to ask them stuff such as you know, what's up with seller support, how can we best go about getting an issue fixed and, let's say, something happens to your listing, your listing is down, or an FBA shipment, or you know, these things we deal with as a sellers on a weekly basis, right, and so that was a big one. I was very excited to have them on a call because, you know, it's our opportunity to get answers right, instead of, you know, searching in forums or asking other people. It came directly from them and they gave us really interesting tips for how to go about certain issues and also they shared with us really interesting well insights, of course, but also resources on how we can learn more about the platform, etc. Right, and I think that this is very valuable because it comes directly from the how do you say, the horse's mouth? Or, yeah, I guess, directly from Amazon. So that was a lot of fun. That was two weeks ago and, as I said, for me, the main takeaway that I got from them was basically how to work the seller support system to get them to answer and fix our issue, as opposed to getting you know, like the template response that we sometimes get when they don't understand. What is it that we need help with?   Bradley Sutton: I'm curious how are your own Amazon businesses going? Like, are you, do you think you're going to be up this year than before, or how things been going for you?   Adriana: So for me, 2023 has been a good year, actually compared to 2022. 2022 was weird. I sell in the outdoors sports category, so 2020 was amazing because, of course, at least the second half of 2020, because, of course, everyone wants to be out of the house and in some place. You know that was outdoors, not indoors at a restaurant or at a mall. So it was. It was a great year sales wise, 2021 as well. 2022. It had, yeah, I experienced a deep, I would say, because everyone was, you know, out and back in the clubs and the restaurants and the concerts and all of that. So people just forgot about outdoor sports. And then 2023 came back strong. Of course, I did focus a lot on my ranking and, yeah, basically, like optimizing my listing and all of that, my images especially. I was like you know what, like if I up my conversion rate, then everything else will fall into place in a way, you know, like my ads and all of that. I do my own PPC, but I'm like you know what, as long as the conversion goes up, then I can send as much traffic as I want via ads and it should convert right, Like it should turn into sales. So 2023 was great and I'm hoping for a good 2024. I want to expand my product line and I also want to work on getting more traffic to my website and, yeah, basically growing that channel too.   Bradley Sutton: Now going back to Marcus, what about for your Amazon businesses, your communities? What's some trends that you've seen this year like, especially since your community and you are mainly selling in Europe? Like are things in? Is there inflation in Europe? Is things getting harder? Is competition getting more? What's going on in the European Amazon market?   Marcus: It's an interesting question because, like over the years, I always got that kind of question is it still worth it? Should you still start Amazon? But that somehow that dried out. Everybody knows that Amazon is big and I mean like yeah, like the whole world is in a tough time, I guess, right now. But as I see it, like Amazon sellers, they are doing good, they're doing well.   Bradley Sutton: On the strategy side. You know like one of your specialties and you have people in your community who are specialists about this is like photography and things like that what do you see as kind of like working? Now, what's some tips you can give the audience about, like how they can really make sure their image deck and or videos are really better than the competition?   Marcus: Yeah, actually I have two photography related tips and first one is from JP. He was a guest in the podcast. He's quite young guy but like living the dream, traveling to through Bali, Thailand and doing Amazon FBA. He's like selling a lot and he also started a photography business. But he has a totally different approach. He doesn't need your product. You're providing photos from your smartphone. You get a tutorial. You have to send him six photos from every site and here's a team who does a 3D rendering of that product and, um, that way he's at a price point that's just a fraction that you expect for a product photography. And, yeah, his team will do a 3D model of your product that looks like totally photo realistic and they will put it into a lifestyle photos, put it into Infographics and send you the whole products as a product shots that you expect, but without touching your products. And I mean one.   Marcus: One thing is interest. It's interesting for people who sell, who just start out, or sell products that have like two thousand five thousand dollars of revenue, but also people who don't have time, because imagine your product is being produced in China right now and you don't have a master sample right now and as soon as the first product is finished in China, you can ask your manufacturer Do these photos for me with your smartphone, send it over. He does your product shots and the moment your delivery arrives in your local warehouse, you already have your listing completed. By the way, that website is JPD Dash advertising dot com.   Bradley Sutton: And yeah, that's what I think I remember. You know, I again I remember. I don't, you know, I don't speak German, but I remember that episode because I look at the videos just just like see how they look. And he looked like a, like, a Like, almost like a, like a tick tock celebrity or something like crazy, crazy hair right, yeah, okay there. There we go cool. So that, yeah, that's interesting because Just recently, amazon announced that there's no longer going to be the three hundred and sixty degree Images that have been for a while. Like, if you look at the project X coffin shelf, it has it like we didn't we didn't put it there, amazon just did it themselves. It's being replaced with a 3D image that I think you can you can still like, turn around and then they were saying that all they need they're making some kind of app where you can actually take the images with your phone, and then the Amazon app, I'm assuming, or something, yeah, and then submit it. So that's interesting. You know Concept, because you know, like, I'm still using, like, traditional photography studios and that's. You know, logistically, you know you have to send the product there and then they you know they have to shoot it. So have you seen images that? Or have you seen listings that actually came from this model where they just take the pictures and they do it 3D and it looks realistic, or what's your experience with looking at?   Marcus: Yeah, I mean, I saw it on his listings he sells thirty thousand units a month, and he's just using his service, of course. How many units thirty thousand a month is selling? Europe, US, Japan?   Bradley Sutton: Wow, it's quite, quite busy cool all right, so that's a good one. Let's go back to a either a strategy or some kind of cool story from your experience.   Adriana: Yes, going back to technology, per per Marcus comments I feel like many people, many sellers, that want to Be able to grow without having to invest all of their money into, you know, launching a ton of SK use or Paying people to to write blog posts for them or kindle books for them, etc. I am seeing how many people that come on the podcast. They say how they Work with either either they do and themselves, basically they they use to create content. They are using this To, such as me, journey, etc. Ai tools basically to help them create content, to help them generate user generating content, etc. Right, and so I chatted with Casspin. She was episode 90, actually episode 100 a couple weeks ago and she was telling me how she will.   Adriana: First of all, the way she Gets ideas on how to expand her product line. She goes to her competitors stores and she's like, okay, let me see what else they're selling, right, and they some. And she sometimes finds ideas that way for complimentary or supplementary products to grow her product line and she says that it's actually very easy to launch this new SK use because, of course, you already has the Relationship with the manufacturer and it's a matter of basically just sending other products that can be, that can actually, you know, sell on their own or become kids, right, or become a brand new SK you and she was telling me how she even launches act With every SK you that she, or with every main product that she launches on their her brand. And so, of course, she, she can do this very easily because she can either get a BA to write it for her that that content for the Kindle book, or she can do it be a chat GPT, which I think it's like you know, this is something we couldn't do maybe a year ago, right, and that way, she, of course, she adds a thank you card inside of the store and then you know, for them to get the free Kindle book, because it's, I feel like people see a Kindle book Like a more valuable, I would say, gift as opposed, as you know, like just like a regular, regular PDF. And so you know she tells them that they will, that she will give them that Kindle book, access to the Kindle book, for free.   Adriana: And then she gets that email and then, of course, through email marketing, basically she sends a coupon For, you know, 10% off, 20% off, so they shop the product via her Shopify page, basically right, and that's how she starts creating her email list. And then, of course, she has when, when people visit her site, her Shopify site, they see that she has, you know, six or eight SK use, right, and so people, I feel like six or eight SK use, it's a good enough quantity to you know, for people to see like, oh, you know, this is a legit brand, right, like this is not a brand that you know, only has one product and that's it. And she says that it's like a fairly easy and it doesn't exhaust her, basically her resources to launch up, you know, like a complete brand off of one product. Really, you know she finds the main product and then she gets ideas on what else to add, what other SK use to add and, of course, grow her Shopify brand.   Adriana: Get that images from either me, journey or, you know, get different variations of the content, charge EPT for the, for the text, for the Kindle, or, if you want to, I mean you can create the first draft with charge EPT and then have a VA. Basically, look, you know, do some editing on on on her part, and that's about it, and I was like, okay, I mean that sounds like like something we can all do. Even I feel like when I have some guests in the podcast, I tried to find Useful information for sellers that are starting out and that maybe they have a full time job right and they don't have, you know, eight or 10 hours a day to put into this business. Or, and maybe they don't have a ton of you know money to put into the business. So, finding ways to basically leverage technology and leverage you know help from VA's etc. To to build a brand and, you know, have a brand in a matter of maybe six months.   Bradley Sutton: Okay, she doing this in English or Spanish English, in the US market English, okay, all right, cool, marcus in. Let me give you a couple scenarios here. Talking about Amazon Europe, under what scenario would you suggest somebody in or outside of Europe to, or would you suggest that they only launch in one marketplace to start like, hey, you know, go ahead and start in UK, or go ahead and start in Germany? Or would you always recommend you know, you should go ahead and take advantage of the Amazon Europe network and at least start in a few marketplaces? Is there a scenario where you would suggest one or the other, or it's all one or all the other?   Marcus: I mean, like it's up to you If you're from the US, you could start in UK and you already can reuse your listing, your PPC campaigns, because it's the same language. Germany is the biggest market. That would be also a great test if your product works in Europe and if it works in Germany, you could go to the smaller markets. I mean, france is still a quite big, italy and Spain as well, and then it gets a lot smaller. But yeah, that could be a good strategy to start in one of the bigger countries to test your product and then go all Europe.   Bradley Sutton: Okay Now, as far as those smaller ones go, like are there any that you think is going to one day become, you know, better than the others? Because I think the core five is the UK, germany, Italy, france and Spain, and then like there's a big gap, you know, between all of the new ones Like I forgot, like Netherlands and Poland and a bunch of others. Like are there any of those lower ones that you think are better than the other? Or they're all kind of just like equally low?   Marcus: Yeah, I mean, it's a question of the population and I guess, like the Scandinavian countries are also very interesting. But yeah, you already named the top countries for the moment.   Bradley Sutton: Okay. So now I'm just curious about like VAT and things like that. So let you know, there's obviously not an Amazon in every country, so I'm assuming that, or you correct me if I'm wrong, but if I'm living in Austria, am I ordering from Amazon Germany? Or what website am I using if I'm just living in that country trying to buy something?   Marcus: Yeah, actually, austria shares the website with Germany. You order from the German website.   Bradley Sutton: And then. So in that case, like I know, like with for VAT, do I have to have VAT in every country? I'm selling things in from day one, or it's only until I hit, like a certain kind or amount of revenue in that country. Is it by country or by marketplace? But and what I mean by that is all right, well, there is no marketplace in Austria, so does that mean I never have to have a VAT for Austria? Or or how even does this work, because I've never sold it?   Marcus: over. That's a good question, and that's where it gets a bit complicated. So Austria shares the website with Germany, but there are warehouses in Austria and as soon as you got your products in the warehouse in that country, then you have to register for a VAT number in every single country that you have your products in and regardless how much you sell. Yes, and Amazon has has has a program for that, where they help you with that VAT declarations.   Bradley Sutton: Back to Adriana another story or strategy that you can share with us.   Adriana: I interviewed Noemi from Spain I know there's a big, big community in in Spain that basically they, they do Amazon full time and she was telling me how actually she works with another two partners I have one of her partners here at the podcast too and she was telling me how she is growing her Amazon business through Amazon handmade. And I was like, oh interesting, because I mean, yeah, I mean I guess we usually we focus on, you know the regular Amazon program to launch you know products. And she was telling me how she works with people, people that artisans I wait, yeah, that's the correct term, right, artisans, is that a term in English?   Bradley Sutton: Yeah, I mean, that's English, but it's too fancy for my language. But I know what that means.   Adriana: Yes, she basically so. She likes doing, you know, handmade stuff for herself too. But she started basically connecting with artisans in Spain, apparently and I didn't know this I mean, I've traveled to Spain for, for vacations, but I haven't, you know, spent much time there. But she was telling me that there's a big, big network of artisans in Spain and of course, as she was saying this, I was like, oh my God, I mean I'm from Mexico and of course, there are a ton of artisans here in Mexico, like a ton, ton, ton, especially cities such as, like, of course, Mexico City, Guadalajara, etc. And she was telling me how she has scaled this, because that thing I guess the first thing that comes to mind to us Amazon sellers were like, yeah, but how are we going to scale this, this business? And she's managing I mean she's, she's managing to scale her business because she, of course she doesn't do or like work on this product herself, of course, right, Like she has a network of artisans.   Adriana: And I was, I was thinking, as she was telling this to me, I was like yeah, that's true. I mean I see, when I travel to the US, how much more expensive, or like highly priced, these products that we manufacture in Mexico are selling in the US, right? Only because they're like unique and they are and they are just like more attractive than you know like the regular products. And I was like, oh, wow, this is interesting. Like I guess I always knew that there was that option over there, but I just didn't see how we could scale that. But it makes sense. I mean, if you just work with artisans and you already know, you know like you start and of course one artisan connects you with another artisan and that's the way it goes and she's I mean, she sells a lot of, you know, at the end of the day, a lot of units of different SKUs and you know the price point.   Adriana: That's at least where my mind went right. I was like you have no competition really, because if it's something very unique, then of course you can play with your pricing strategies, but usually you won't be concerned with you know someone else, that competitor, lowering their prices or you know going 30% off. You know of the sales price, etc. So I was like that's interesting. I mean, even you don't have to be selling a ton of units a day to be making good money, because if you have 40% margins or 50% margins or even more, because I've seen in, you know in the US at the retail shops how they sell Mexican or yeah, artisan you know this type of products and they sell and I'm like what the hell like, do people buy these products at this price? And I know how much they go for in Mexico. So I was like, oh, this is very interesting. And so I thought that was a very interesting. I think that was episode 98 with Noemi. She's based in Spain and yeah, I mean, Spain has a big next to us.   Bradley Sutton: Is she doing all of this in Spain, or is she doing this in Amazon USA?   Adriana: No, amazon. No, she's doing it in Spain and I think she expanded already to Europe. Basically, you know how they have that.   Bradley Sutton: I didn't even know there was Amazon, handmade in Europe, in Spain and other. Okay, interesting yeah. It's like oh interesting because definitely a way to make it the key, that of that you mentioned, there is the no competition. You know, like, like. This is a very unique product. It's not a cookie cutter, you know, by definition. So I like that Back to Marcus. One last story or strategy from you.   Marcus: Yeah. One last story that's from Michael. He doesn't sell on Amazon. He runs an Amazon agency called me to you, but he's like the Amazon detective. He's every day on the website looking what is Amazon testing right now? What, what did they change right now? What do other sellers miss? And he's like he comes with the craziest things. And one thing he told me, like would you start to sell a drinking bottle on Amazon? I mean that's like super competitive, me probably not, yeah, and I mean everything is the same. You just fill water in it and that's it. So it's difficult to stand out and there's a company they found a way to differentiate themselves. It's called Arup and they have a small cartridge on top and you can get it in all kinds of flavor, like sherry, melon, whatever. And when you drink your water you still drink 100% water, but you breathe the sherry flavor. So your mind is drinking like sherry juice, but you're still drinking 100% water. But the thing is he pointed out that they just sell the bottle and the cartridges. But if you have, like, all your different flavors and you want to change them during the week, what do you do with your cartridges? So you need like airtight, sealed box for it and people are searching for that. You can see it in Cerebro but they don't sell it. They just concentrate on their bottle. So every Amazon seller should find like an imagine like Apple are selling just their iPhone and you can sell chargers and cases, like I bet there's like in every niche there's something, yeah, and it's a big innovation and the company is just focusing on the product. So, yeah, that was a really awesome takeaway to look for.   Bradley Sutton: Two things there. Number one is never think that a niche is 100% saturated, because there's always, like, a fresh idea you could bring. And then number two you don't always have to be the one that has that idea, you know, let somebody else come up with the idea. But then how can you take advantage of that? Like, is there a unique storage or a unique accessory that's needed?   Marcus: Maybe even a coffin shelf to store your cartridges.   Bradley Sutton: Hey, there you go. Hey, coffin shelf to store your water bottle cartridges. I'll get on that Okay An episode. I'll give you guys, or everybody here, a preview of a coming episode. I'm launching some new project X products and one of them is a bat shaped bathroom mat or rug and that potentially might make a coffin one as well. But you know, the possibilities are endless and that's one of the ways that you could also get into saturated niche is take a saturated niche like bath mats you know like they're going for like $10, you know who knows how they're even making margin on it. But then do you bring in a unique material like make a bamboo one, or make a coffin shaped one, or a bat shaped one for like spooky. So you can almost take any niche on Amazon that's saturated and just come in with a unique idea or unique design or unique material and now all of a sudden it's not saturated because you're the only one who has that. All right. So I'm going to ask for your final strategies, your 30 second or 60 second tips. How can they find you guys on the interwebs? They know how to find your, your, your Helium 10 podcast, but both of you have, you know, audiences and communities out there. Marcus, how can they find your communities on the internet?   Marcus: You can look on YouTube for Amazon FBA by Marcos and everything else is linked inside the videos.   Adriana: For me, my YouTube channel is Adriana Rangel Vende. Just like that, adriana Rangel Vende, and yeah, in there, there you can find everything else that I have going on, and I have a free like 90 minute like masterclass. I would call it because I go from product research to like keyword research, to what kind of keywords you need to put in your listing, et cetera. So, yeah, I would. For people that maybe need some free resources to kind of like figure out how this works, I would advise you check out that video. Adriana Rangel Vende in YouTube.   Bradley Sutton: All right, adriana. Like, do you have any last, maybe 30 second tip or parting words of wisdom for the audience out there?   Adriana: Yes, well, you know, one topic that I've seen guests come with and share with us in the podcast has been basically focusing, you know, at the first. You know, when we start our business in Amazon, we usually focus on launching products right, and launching new variations, and doing your PPC and ranking and all of all of these activities that we have to, of course, take care of. But one topic that has been coming up very often in the in our episodes here at the podcast is that we at some point, especially maybe like two years into the business, we need to focus on growing our team, right, because if not, we'll get burnt out at some point, right, like I know that happened to me and now I'm working, I already have a VA and, of course, I already have a designer that helps me, of course, with my you know, my products, my listings and also for my thumbnails for my YouTube channel. Like, he helps me for a ton of things, and I feel like that is the way. You know, that marks a big difference between someone that is making, of course, a few thousand dollars a month in Amazon and, you know, the seller that is doing several dozen thousand dollars in Amazon a month.   Adriana: Right, because you cannot do it all by yourself, and also so you keep your motivation right, because at some point, whatever it is that you are doing repeatedly and that you're doing for 10 hours a day or 12 hours a day, after 18 months or 24 months you're burnt out. As much as I mean you can love it, but still you know your body gives out. So that is something that I would like people to start thinking about. Maybe this is your first year in Amazon and that's fine, but maybe start listening to you know these episodes where people such as Rolando and I know you had Rolando Rosas in the podcast because he speaks English too you know Juan David as well talked about this, rod as well talked about this, and I think it's just like very important to start planning this before it's like, before we're like burnt out and it's too late, right, and that way we get we can scale faster and just like with less effort.   Bradley Sutton: What's your Adriana, what's your hobby or what you do to take your mind off of work? You take off your mind off your Amazon business, to you know. Relax like what do you do for fun.   Adriana: Yeah, well, before I got into this whole Amazon business world, I was in the art business. So I of course like to, you know, business museums and you know, if I can business museums with friends and all that that you know, the better, of course. But I try to yes, to, even if it's like at nighttime, right, like I try to consume content that it's not, or like even listen to podcasts that are not like business related. I basically try to put you know if it's after 8pm, even though, even if there's like this really good podcast episode, I'll watch it tomorrow at 6pm or whatever when I take a break from work. But I try to put like hard limits because I just do it. I mean, I just do it for the business, right, like I remember I saw this at the other day that says that says something about your performance of tomorrow basically depends on your recovery tonight. Right, you know something in that frame of words and so I think it's just very important because we talk about, we go on YouTube and we saw, we see everything about. Yeah, you know you can scale to blah, blah, blah and you can be making all this money, but you have to be feeling okay, right, you know, your body has to be healthy and your mind has to be healthy as well. So that is something to we cannot ignore, that, even if that doesn't sound like you know, like the sexy tip, I feel like that's as important, or even more. To grow a business, scale it to as big as as you want, really.   Bradley Sutton: Now, I like killing two birds with one stone. So my advice to you if you wanted to do that, go to the museum while listening to the podcast in your headphones, and then now you can kill two birds with one stone, all right. So, marcus, what about you? One last 30 or 60 seconds strategy or tip for our audience.   Marcus: Yeah, one tip I learned that will make a lot of changes. Amazon recently announced that they will look for title images that are not meeting the terms of service and they will use AI to change that. They will download your image, remove everything that doesn't belong there in their opinion and upload it again, and that is something you don't want. You don't want an AI to touch your title image. Yeah, and Michael from AMZboost, a product photographer, he told me, just use your picture, space number nine. Nobody looks there. Put a title image there that will meet the terms of service and because what Amazon is doing first, they will scan your product photos and check if there is something that is compliant to the terms of service and they will put it to spot number one as your title image. And if they don't find something, they will change it in their terms. So that's an awesome hack.   Bradley Sutton: Wow, I never heard of that one. That's a really good one, All right, cool. And then same question to you also is you know, like me, that sometimes we can get and Adriana, we can get burnt out and if we put too much emphasis on work. So what are your hobbies, what are you doing to take yourself out of work when you need to relax?   Marcus: Yeah, my hobbies are working out. I've got my home gym in the basement and that's also a good place to listen to something. Or I go for a walk at the beach with my yeah EarPods in and listen to a podcast. That's where I get new content.   Bradley Sutton: Awesome, awesome, all right, well, guys, thank you so much for joining us. Wish you the most of success. You guys have had already a lot of great success. It's going to be really cool to see the next milestone for you guys, I would say is like hitting that 10,000 downloads per month. I never thought that would ever happen, but the numbers that you guys are doing are getting close to that, so it's probably within the realm of possibility. But I wish you the most of success with your podcast communities and also your Amazon businesses, and we'll see you next year.