Podcast appearances and mentions of ted nicholas

This Flashback Friday is from episode 146, published on January 14, 2010. The mortgage meltdown altered the landscape of real estate investing. While some of yesterday's most favored strategies will not work going forward, today's savvy investor can still find great opportunities for growth and profits-if they understand how recent events could shape this industry over the next few years. Jason talks with author Steve Bergsman about the state of various market sectors – including commercial, residential, and leisure real estate. Get direction as to where things are headed, so you can make the right decisions on property investments during the coming years.  The new decade will produce multiple investment currents. By separating the asset classes that will remain stable from those that will continue to lose value going forward, you'll will gain insight on the changing marketplace. Recent developments have hurt some investors, but they have also opened the door to profitable new opportunities down the road. Upcoming shows will feature: Nick Nanton on Celebrity Branding, Mark Kholer on Asset Protection, Ted Nicholas on Marketing, Andre Eggeletion on The Federal Reserve, Dr. Denis Waitley of The Psychology of Winning, Mike Koenigs on Scalable Video Distribution, Frank McKinney on Mansion Development, Yanik Silver on The Internet Lifestyle and many other success leaders. ___________________________________________ I'm speaking at Global Citizen Week and as one of the speakers, I'm also excited to offer my network a few VIP passes—which means your access will be complimentary (usually priced at $1,500). However, space is limited, so don't miss out!  Reserve Your VIP Pass https://globalcitizenweek.com/miami/local/ Taking place from October 31 to November 1 at the beautiful Hotel AKA Brickell in Miami's financial district, this event is an incredible opportunity to: Expand Your Network: Connect with other forward-thinking entrepreneurs, investors, and business owners who are equally focused on enhancing their global footprint. Engage in Strategic Conversations: Explore the latest trends in diversifying investments, optimizing tax strategies, and building a Plan B for global mobility. Learn and Optimize: Participate in expert-led workshops and discussions to discover new ways to protect your wealth, maximize business potential, and enhance your lifestyle. Who should attend?  Entrepreneurs & Business Owners: Learn how to streamline your corporate structure and tax strategy to unlock new growth opportunities. High-net-worth Individuals: Discover strategies for protecting and growing your wealth globally. Investors: Find out about emerging markets and investment opportunities that can drive your financial independence. Those Seeking Global Citizenship: Learn how global citizenship can improve your quality of life with better health care, education, and security. To secure your spot, just register here:  Reserve Your VIP Pass https://globalcitizenweek.com/miami/local/   Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class:  Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com

Money-making advice from one of the greatest money-making writers of all time, the great Ted Nicholas. Steve Sipress, entrepreneur, marketing, advertising, sales, leads, generation, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, coach, consultant, Ted, Nicholas, headline, quotes, quotation,

Today we look at bullet points in an exciting new way. Now, in copy, bullet points in copy are specialized and different from bullet points everywhere else. Because in most forms of writing, bullet points condense facts and offer a summary. Not in copy, though. See, in copy, bullet points are condensed, emotionally driven, focused statements or promises that are sometimes powerful enough, by themselves, to make the sale. A few episodes ago, Nathan mentioned that when he's looking at sales copy, he looks at the bullet points first. I'd never heard anyone say that before, and I thought it was interesting. I gave it some thought. I realized that bullet points do a lot more for Nathan—and for nearly everyone else reading copy—than most people realized. Then I went through three classic ads—one by Ted Nicholas, one by Gene Schwartz, and one by Mel Martin, all hall of fame copywriters. I hand-copied more than 60 of their bullet points onto a giant sheet of paper. That was quite an emotional roller-coaster ride, all by itself. In the process, I realized these master copywriters were doing a lot more with their bullet points than what we usually think of when we write our own bullet points. I'll tell you about my findings and share the exact bullet points the greater copywriters wrote. To get us started, so we can all remember the enormous sales power of bullets, let me share with you a story I told six years and two months ago, on one of the earliest episodes of this podcast: An Afghanistan vet and his wife went to the housewares department of a “big box” store. They were looking for an electric can opener. The vet was an amputee. He only had his right arm. The salesman showed the man and his wife the best model, and started rattling off all the features: U.L. Approved, cordless operation, easy to clean, 5 star reviews online. The couple listened politely but didn't say a thing. This made the salesman nervous. “Are there any questions I can answer for you?” he said. “Just one,” the vet said with a smile. “If I get this model, can I open a can with just one hand?” The salesman was embarrassed that he had failed to mention this, but he recovered quickly enough. He said yes—and the couple happily bought the new can opener. Every customer is like the vet. I don't mean that every customer is an amputee. What I mean is that there's usually one performance, or benefit, that towers in importance over all others. Maybe they don't realize they're looking for it, but when they find out, that alone may be enough to get them to buy. Bullet points are where you highlight individual benefits. Usually not features, but benefits. It's worth getting good at them, because better bullets mean more sales. We covered some major highlights of all bullet points, and then dug into the copy of the three great copywriters: Ted Nicholas, Gene Schwartz, and Mel Martin. We looked at how each of them used the following types of bullets: 1. Bullets that answer objections 2. Bullets that assert benefits 3. Bullets that create curiosity 4. Bullets that stun and fascinate 5. Bullets that deliver a warning Download.

If you can create an information product for potential clients to get a meaningful result, they will trust you more and possibly hire you later for full-scope work. Many lawyers are now productizing their legal services, and in this episode, we discuss why you should do this, the best way to start, and the small hurdles to surmount to make it happen in your practice. Show Notes The story of entrepreneur Ted Nicholas who made millions selling corporate forms Joey Vitale's presentation at Small Firm Bootcamp Special link to SweetProcess (giving you a 28-day free trial and the ability to accept my template docs if you email me to request them) The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you can work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.  

Mark Layder counts author, inventor, publisher, importer, hotelier, facilitator, concept seller, recruiter, business designer and now 'Business Connector' as steps on his path to “QoL” (Quality of Life). This “Jack of All Trades” experience has led to DealCraft as the foremost communication skill in the creation of his Connected business structures for Thrival in the 21st Century. Flicking through Mark's testimonials from 'Interesting People' reads like a veritable Who's Who of voices willing to acknowledge his years of work forming Entelechy: The New Science of Achieving Potential. Married to Ellen since 1994 with son Cody joining the 'team' in 2003, Mark hails from the Beatles city of Liverpool in the UK. Author of SuperYou a unique 12 volume self-coaching workbook programme. One of the first of it's kind ..written in 1993. Had well over 10,000 subscribers. Now author of BC BusinessConnectors Featured in 'Entrepreneurs on Fire' book with Tim Ferris. Also featured in Ted Nicholas' book 'Magic Words'. No.1 promoter for Tony Robbins 1st UK tour in 1993. 1st E-myth consultant in UK in 1996. Brought Crestcom (ex American Salesmasters) to UK in 1992. Creator of Winvironment Optimal Performance Research...working successfully with mainly 'soccer' teams since 1995 Dean of Life Plus University in Arkansas 2000 to 2002. Shared speaking stages with Jim Rohn in Las Vegas and also Edward DeBono. As well as Howard Berg, Ted Nicholas and Alexander Everett (one of the true founders of the Human Potential Movement) Find Mark at https://www.bizconnectors.org (bizconnectors.org) Mentioned in this episode: Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle

Are you struggling to get copyrighted quite clients? There are simple ways to find and attract paying copywriting clients.Some of the best ways to get copyrighted clients have been around for centuries. These practical methods are often ignored because they seem so simple.Today's podcast we're gonna talk about how Ted Nicholas acquires copy writing clients. Ted Nicholas is a famous copy writer who started in the Fudge business and over the years has written hundreds of millions of dollars worth of copywriting.

Real Estate Investing Sales & Negotiating Training- Discover The MAGIC WORDS (pt. 2) Part 2 of a 2 part training. Magic Words That Bring You Riches, by Ted Nicholas is an old book that I have read many times. In this book Ted shares with you how to negotiate, how to ask questions and use 'magic words' to get the best table in a restaurant and first class seats on airplanes. He talks about how to slash the cost of a room at first class hotels and attract all the money you need for any business venture. Understanding how to negotiate and use the 'magic words' can be the difference between moving forward building your Real Estate portfolio or being frustrated and stuck. You are invited to this exclusive training, featuring one of my earliest mentors, Arlen Dahlin. In this two part Podcast masterclass Arlen & I shares with you ‘magic words' phases, sayings and questions to help you better negotiate. As the Rolling Stones state (sort of

Real Estate Investing Sales & Negotiating Training- Discover The MAGIC WORDS (pt. 1) Part 2 of a 2 part training. Magic Words That Bring You Riches, by Ted Nicholas is an old book that I have read many times. In this book Ted shares with you how to negotiate, how to ask questions and use 'magic words' to get the best table in a restaurant and first class seats on airplanes. He talks about how to slash the cost of a room at first class hotels and attract all the money you need for any business venture. Understanding how to negotiate and use the 'magic words' can be the difference between moving forward building your Real Estate portfolio or being frustrated and stuck. You are invited to this exclusive training, featuring one of my earliest mentors, Arlen Dahlin. In this two part Podcast masterclass Arlen & I shares with you ‘magic words' phases, sayings and questions to help you better negotiate. As the Rolling Stones state (sort of

Mark Layder: Author of “BC” Business Connectors – The Next Great ProfessionAuthor of SuperYou a unique 12 volume self coaching work book programme. One of the first of it’s kind ..written in 1993. Had well over 10,000 subscribers.Now author of BC BusinessConnectors due to launch late this month.Featured in Entrepreneurs On Fire book with Tim Ferris.Also featured in Ted Nicholas’ book Magic Words.No.1 promoter for Tony Robbins 1st UK tour in 1993.1st E-myth consultant in UK in 1996.Brought Crestcom (ex American Salesmasters) to UK in 1992.Creator of WinVironment Optimal Performance Research…working successfully with mainly ‘soccer’ teams since 1995Dean of Life Plus University in Arkansas 2000 to 2002.Shared speaking stages with Jim Rohm in Las Vegas and also Edward DeBono. As well as Howard Berg Ted Nicholas and Alexander Everett (one of the true founders of the Human Potential Movement) For more information….LinkedIn.com/in/qollywoodBizconnectors.orgSource: https://businessinnovatorsradio.com/mark-layder-thebizconnector-brilliance-business

Buckle UP because Your Ambassador of JOY brings an international superstar to supercharge YOU. Mark Layder joins us from the UK and You'll hear that in his accent. Mark is the Founder of the QOL Movement. And if You don't yet know what QOL is then all the more reason to tune in because it will help You be the Best YOU. He is also the author of SuperYou a unique 12 volume self coaching work book program as well as the author of BC BusinessConnectors. Mark is a force of good and was recognized and featured along with Tim Ferris in Entrepreneurs On Fire book. Barry and Mark will delve deeply into those special items that enable YOU to SOAR. He did this for Tony Robbins in TR's first UK tour as well as the first E-Myth Consultant in the UK. Quite simply Mark is focused on bringing benefit and value to people everywhere. He did this in the USA as Dean of Life Plus University and has shared the stage with Jim Rohm, Edward DeBono, and Ted Nicholas, Howard Berg and Alexander Everett ENJOY

Online-Marketing ist Direktmarketing. Die Aufgabe eines Werbetextes ist es, Menschen dazu zu bringen, zu reagieren. Im besten Falle, dein Produkt / deine Dienstleistung zu kaufen. In dieser Folge erfährst du: - warum Werbetexte so wichtig sind, - wie du eine richtig gute Headline mit der 3er-Formel schreibst, - was Transitions sind, - wie du das Interesse deiner Kunden weckst, - was Magic-Words sind und wie du sie einsetzt. Magic Words von Ted Nicholas: https://amzn.to/2rskzJE ___________________________________ Bewerte jetzt den Mehr Geschäft Online Marketing LIVE Podcast und gib uns 5 Sterne. Ab jetzt erhältst du jede Woche 2 neue Folgen, damit Du erfolgreich im Online Marketing wirst. Denn am Ende geht es darum: Finde heraus, was Du liebst und finde dann einen Weg damit Geld zu verdienen. www.mehr-geschaeft.com Youtube: https://www.youtube.com/channel/UCYi0yu6Rz1vVAih6rrt-28g Mehr Geschäft auf Instagram: https://instagram.com/mehr_geschaeft Pascal Feyh auf Instagram: https://instagram.com/feyhpascal Jérémy Feyh auf Instagram: https://instagram.com/jeremyfeyh Das Online Marketing Kompendium: kompendium.mehr-geschaeft.com

On June 23, 1965, a group out of Detroit called The Contours released a record which became a big hit. The tune was written by written by Smokey Robinson and Bobby Rogers, and it was called “First, I Look At The Purse.” Many other groups covered this song afterwards, including the Jay Geils Band. It’s a very interesting song… but, when it comes to critiquing copy, I have my own version. Actually, I don’t have a whole song, just a title at this point. Maybe someday I’ll write the song and then release it first on this podcast, Nathan. We could even do it as a duet. But for now, just the title. It’s… “First I Look For The Hook!” In any piece of copy, your hook’s so important. We’ll get into what it is in a minute, and how you can find your best hook for any copy you’re writing. This will be a revelation to a lot of people. But before we do, first an important announcement from your conscience: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. What is a hook? How is it different than the headline? 1. My own story: Let your clients do your selling. 2. Ted Nicholas story: The only way left for the little guy to get rich. 3. Stuart Lichtman story: How to get lots of money for anything fast. What do these all have in common? (besides money) All came from paying attention First two cases, just looking and listening In the third case, research — digging, asking questions, seeing if you could look at it a different way Here’s one that’s not about money — it’s about another one of life’s necessities, beer Claude Hopkins - Schlitz First one to tell There was resistance — but they finally agreed to use it, and it worked There is a technique to create a hook quickly, which we’ve talked about twice before (most recently in “The USP Shortcut,” episode 38) STEP 1: Make a list of what people hate about competitors STEP 2: Find the one thing highest on the list that you can do the opposite of STEP 3: Use that as your hook, your USP Example - BMW, about 10 years ago Even though there’s that technique and it can work, the best hooks usually come from observation or research Here’s a short list of things to look for: What have you or your client overlooked that’s simple and emotionally compelling? What’s a memorable way to say it? What “lights up the boards?” (Gets a lot of response.) (Ted Nicholas example.)Download.

On June 23, 1965, a group out of Detroit called The Contours released a record which became a big hit. The tune was written by written by Smokey Robinson and Bobby Rogers, and it was called “First, I Look At The Purse.” Many other groups covered this song afterwards, including the Jay Geils Band. It’s a very interesting song… but, when it comes to critiquing copy, I have my own version. Actually, I don’t have a whole song, just a title at this point. Maybe someday I’ll write the song and then release it first on this podcast, Nathan. We could even do it as a duet. But for now, just the title. It’s… “First I Look For The Hook!” In any piece of copy, your hook’s so important. We’ll get into what it is in a minute, and how you can find your best hook for any copy you’re writing. This will be a revelation to a lot of people. But before we do, first an important announcement from your conscience: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. What is a hook? How is it different than the headline? 1. My own story: Let your clients do your selling. 2. Ted Nicholas story: The only way left for the little guy to get rich. 3. Stuart Lichtman story: How to get lots of money for anything fast. What do these all have in common? (besides money) All came from paying attention First two cases, just looking and listening In the third case, research — digging, asking questions, seeing if you could look at it a different way Here’s one that’s not about money — it’s about another one of life’s necessities, beer Claude Hopkins - Schlitz First one to tell There was resistance — but they finally agreed to use it, and it worked There is a technique to create a hook quickly, which we’ve talked about twice before (most recently in “The USP Shortcut,” episode 38) STEP 1: Make a list of what people hate about competitors STEP 2: Find the one thing highest on the list that you can do the opposite of STEP 3: Use that as your hook, your USP Example - BMW, about 10 years ago Even though there’s that technique and it can work, the best hooks usually come from observation or research Here’s a short list of things to look for: What have you or your client overlooked that’s simple and emotionally compelling? What’s a memorable way to say it? What “lights up the boards?” (Gets a lot of response.) (Ted Nicholas example.)Download.

What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that. Let's say I could show you a very special slot machine. This one only takes quarters. Every time you put four quarters in, you get five quarters back. Pretty soon, those extra quarters start to add up. Wouldn't you want to play a machine like that all day? Or play two at a time? Or play 10 at a time? Or 100? That's what a good piece of copy does. After the copy is written, you spend, let's say, $1.00 in marketing, and you get $1.25 back in profits. For every letter you mail out. Or every ad dollar you spend. Twenty-five percent ROI. Nice return on your investment. But suppose the slot machine changed. Suppose it started only giving back three quarters for every four quarters you put in. What would you do? Or, suppose instead of getting five quarters back, you wanted to get six back? Or seven? What would you do then? In both cases – turning three quarter back into five quarters, or turning five quarters to six or seven – the solution is the same: Improving the performance of a piece of copy. In this episode, I'll share some little-known secrets for getting more money in for the same money you put out. But first, listen to this: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now … how do you fix a piece of copy that's not performing well enough, and how do you improve copy that's profitable, to make it more profitable? There are three time-tested, proven ways to do that. Adjust… Headline, Offer, Pricing. We'll go over several ways to fix each one. When you get them right, they work like gangbusters. 1. Headline You have your greatest leverage with a headline. Ted Nicholas – reported 17x improvement in response by changing a headline. Don't know which one. Radio show "The only way left for the little guy to get rich." Board lit up. He knew he had a winner. Key is to pay attention and constantly be on the lookout for words, phrases and ideas that get people interested and motivated. I critique 2-4 pieces of copy every week, and the biggest problems I see over and over have to do with weak headlines. The way weak headlines can be fixed will also work to improve performance of copy that's already working, but could work better. FIRST PROBLEM: Giant claims which are not believable and not even relevant to what the marketer is offering prospects Fix: make it believable and relevant to your solution The problem comes when the copywriter does not take the time or do the work to discover what the prospect believes to begin with, and then to figure out what the prospect wants or would like, but is possible… that the prospect believes could be possible. Do that and it becomes a lot easier, and your chance of improving your copy goes way, way up. And if you've got a piece that's working, look at how you can tidy up anything that might make it more believable and more relevant. SECOND PROBLEM: Headline does not even remotely have anything to do with "the conversation going on in the prospect's mind" Fix: tune into the conversation already going on in the prospect's mind, and join it Way too often, people depend on their own imagination by itself, or their own life experience, and make this huge leap to the idea that they have discovered or come up with something other people want to buy. People buy based on what they want and they need, not what you pretend that you know they want or need, or, even worse, what you think they should want or need, but in reality, they don't. Again, this gets back to that one piece of research that too many people haven't done: Who's their prospect, and what's on this person's mind? Now, if you've got a piece that's working, your situation might be a little different. Your headline might miss the conversation going on in your prospect's mind by an inch rather than by a mile, that's a great opportunity to fine-tune and zero-in. Get it exactly right and your response will soar up into the stratosphere. THIRD PROBLEM: Headline is more of a description than a meaningful promise to the prospect. Fix: turn headline into an intriguing promise, that relates to a big problem your prospect has and is aware of, and that you can solve Gene Schwartz in Breakthrough Advertising says it in Chapter 1 of Breakthrough Advertising. You can't put your product in the headline. You have to put something captivating about your product's performance in the headline. Example: Fan – blade / cool breeze Performance is a benefit. A good benefit can also make a good promise, and really pump up your response. The better the benefit, the better the response. FOURTH: Headline is long and rambling when it could be a lot tighter, punchier, and more effective; fix: tighten it up and make it punchier A lot of people look at long headlines and figure you can throw anything up there as long as you fill it with hype and emotion. Actually, that's not true at all. In a headline, every word has to earn its place. You know who I heard that first from? The guy who writes long headlines everyone tries to imitate. John Carlton. Who we had on the show a few episodes ago. But it's almost impossible for most people to imitate Carlton. For one thing, every headline he writes is very customized to a specific situation. For another, if you look at his headlines, you can't take out a word to make it better. Even though it's hard to tell until you really examine his headlines, every word is honed and every headline is as tight, muscular and efficient as can be. Example from a Carlton letter: Why Does This Man Have One Of The Most Dazzling Records On Wall Street? Mysterious Arizona "Human Computer" Humiliates Wall Street "Experts" For 21st Consecutive Year! You can't make it any shorter and I defy you to make it any better! Other ways to boost response Offer: FIRST PROBLEM: No imagination in presenting the offer. No excitement, no romance, no sense of possibilities. Fix: Put more emotion, creativity, context into your offer. Talk about how the prospect's life will be different and better once they have and are using your product. SECOND PROBLEM: The offer's not clear. You don't know what you get. Fix: Rewrite your offer until it's crystal clear THIRD PROBLEM: The offer doesn't highlight attractive differences well enough. Fix: Do more competitive research. Put together a chart if necessary. Point out clearly and vividly why your offer is better. Price: FIRST PROBLEM: Price is too high or too low. Do price testing. A/B splits till you find the most profitable price point. SECOND PROBLEM: Lack of payment plan or payment plan can be improved Gary Halbert story – 30 day delay Guthy Renker – conversion tripled.Download.

What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that. Let's say I could show you a very special slot machine. This one only takes quarters. Every time you put four quarters in, you get five quarters back. Pretty soon, those extra quarters start to add up. Wouldn't you want to play a machine like that all day? Or play two at a time? Or play 10 at a time? Or 100? That's what a good piece of copy does. After the copy is written, you spend, let's say, $1.00 in marketing, and you get $1.25 back in profits. For every letter you mail out. Or every ad dollar you spend. Twenty-five percent ROI. Nice return on your investment. But suppose the slot machine changed. Suppose it started only giving back three quarters for every four quarters you put in. What would you do? Or, suppose instead of getting five quarters back, you wanted to get six back? Or seven? What would you do then? In both cases – turning three quarter back into five quarters, or turning five quarters to six or seven – the solution is the same: Improving the performance of a piece of copy. In this episode, I'll share some little-known secrets for getting more money in for the same money you put out. But first, listen to this: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now … how do you fix a piece of copy that's not performing well enough, and how do you improve copy that's profitable, to make it more profitable? There are three time-tested, proven ways to do that. Adjust… Headline, Offer, Pricing. We'll go over several ways to fix each one. When you get them right, they work like gangbusters. 1. Headline You have your greatest leverage with a headline. Ted Nicholas – reported 17x improvement in response by changing a headline. Don't know which one. Radio show "The only way left for the little guy to get rich." Board lit up. He knew he had a winner. Key is to pay attention and constantly be on the lookout for words, phrases and ideas that get people interested and motivated. I critique 2-4 pieces of copy every week, and the biggest problems I see over and over have to do with weak headlines. The way weak headlines can be fixed will also work to improve performance of copy that's already working, but could work better. FIRST PROBLEM: Giant claims which are not believable and not even relevant to what the marketer is offering prospects Fix: make it believable and relevant to your solution The problem comes when the copywriter does not take the time or do the work to discover what the prospect believes to begin with, and then to figure out what the prospect wants or would like, but is possible… that the prospect believes could be possible. Do that and it becomes a lot easier, and your chance of improving your copy goes way, way up. And if you've got a piece that's working, look at how you can tidy up anything that might make it more believable and more relevant. SECOND PROBLEM: Headline does not even remotely have anything to do with "the conversation going on in the prospect's mind" Fix: tune into the conversation already going on in the prospect's mind, and join it Way too often, people depend on their own imagination by itself, or their own life experience, and make this huge leap to the idea that they have discovered or come up with something other people want to buy. People buy based on what they want and they need, not what you pretend that you know they want or need, or, even worse, what you think they should want or need, but in reality, they don't. Again, this gets back to that one piece of research that too many people haven't done: Who's their prospect, and what's on this person's mind? Now, if you've got a piece that's working, your situation might be a little different. Your headline might miss the conversation going on in your prospect's mind by an inch rather than by a mile, that's a great opportunity to fine-tune and zero-in. Get it exactly right and your response will soar up into the stratosphere. THIRD PROBLEM: Headline is more of a description than a meaningful promise to the prospect. Fix: turn headline into an intriguing promise, that relates to a big problem your prospect has and is aware of, and that you can solve Gene Schwartz in Breakthrough Advertising says it in Chapter 1 of Breakthrough Advertising. You can't put your product in the headline. You have to put something captivating about your product's performance in the headline. Example: Fan – blade / cool breeze Performance is a benefit. A good benefit can also make a good promise, and really pump up your response. The better the benefit, the better the response. FOURTH: Headline is long and rambling when it could be a lot tighter, punchier, and more effective; fix: tighten it up and make it punchier A lot of people look at long headlines and figure you can throw anything up there as long as you fill it with hype and emotion. Actually, that's not true at all. In a headline, every word has to earn its place. You know who I heard that first from? The guy who writes long headlines everyone tries to imitate. John Carlton. Who we had on the show a few episodes ago. But it's almost impossible for most people to imitate Carlton. For one thing, every headline he writes is very customized to a specific situation. For another, if you look at his headlines, you can't take out a word to make it better. Even though it's hard to tell until you really examine his headlines, every word is honed and every headline is as tight, muscular and efficient as can be. Example from a Carlton letter: Why Does This Man Have One Of The Most Dazzling Records On Wall Street? Mysterious Arizona "Human Computer" Humiliates Wall Street "Experts" For 21st Consecutive Year! You can't make it any shorter and I defy you to make it any better! Other ways to boost response Offer: FIRST PROBLEM: No imagination in presenting the offer. No excitement, no romance, no sense of possibilities. Fix: Put more emotion, creativity, context into your offer. Talk about how the prospect's life will be different and better once they have and are using your product. SECOND PROBLEM: The offer's not clear. You don't know what you get. Fix: Rewrite your offer until it's crystal clear THIRD PROBLEM: The offer doesn't highlight attractive differences well enough. Fix: Do more competitive research. Put together a chart if necessary. Point out clearly and vividly why your offer is better. Price: FIRST PROBLEM: Price is too high or too low. Do price testing. A/B splits till you find the most profitable price point. SECOND PROBLEM: Lack of payment plan or payment plan can be improved Gary Halbert story – 30 day delay Guthy Renker – conversion tripled.Download.

When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no matter whether you’re in info-products or content marketing; services or running a workshop. Giving away outstanding content is the magic behind what attracts—and keeps clients. Read: ww.psychotactics.com/myth-pricing-overcome/ Tell a friend: http://www.psychotactics.com/tellall ------------- “Don’t go out in cold without your coat—or you’ll get sick”. Which one of us haven’t heard our parents insisting on us wearing a coat? Almost every parent on the planet firmly believes that a cold is sure to descend upon you, if you don’t have that coat on. And yet, you don’t get colds because of the temperature outside. You get a cold from viruses—and guess what? Those viruses are more likely be indoors than anywhere else. So yeah, getting that jacket or coat on, is just a myth, but it sure keeps you warm. In pricing we also have myths that keep us warm And two myths prevail, causing us to lose out on charging higher prices over time. They force us to put on a coat, when it’s perfectly good to go outside without one. Let’s take a look and find out what these myths are, and how to overcome them. Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Myth 2: You can feel the “right price” in your gut Let’s start with Myth 1: Prices ending in 7 (E.g. $97 or $99 instead of $100) Back in the 70’s or 80’s, a marketer called Ted Nicholas is said to have suggested that prices ending with the number 7, do better than other ending digits. This means that, theoretically speaking, you’d sell more at $9.97 than $9.99. Sure, it’s only two cents, but does it actually sell more product or services? The answer is that price rarely if ever depends on your magic figure. So we decided to test the pricing on our site at Psychotactics When we started out, way back in 2002, our prices all hovered around the $7 ending. But then we decided to test if the ending prices made any difference whatsoever. And you know where this is going, right? Yup, we ended prices with 8, or 2, or just any old figure that came to our heads. And we waited with bated breath. And nothing happened. The sales didn’t go up, and they didn’t go down So we started putting any price endings that came to our head. One of our best-selling books (it’s sold over $500,000 worth of copies) sold for $109.22. Our courses and workshops had all sorts of odd price endings and it didn’t make one whit of a difference. Yet what would you notice if you go to our website today? If you were to do a systematic sweep, you’d find to your surprise that most of the price endings are 7, 9 or 5. So how on earth did that happen? If the price endings don’t matter at all, how did we end up with such oft-repeated figures? It’s a factor of laziness, really. When creating a price point, it’s easy to just not have to think about the price too much at all. And so we revert back to our 7 and 9, without much thought. So how do we overcome this first myth? First, recognise that it’s a myth. That if you’re spending time wondering if you should price your product with a 5, 7 or 9, you can go right ahead. In all pricing experiments online and offline, you’ll find that a mere ending rarely has any bearing on sales. Some sites like Target will hover madly around the 7 or 9, but then slip in an 8 here and there. On equally large sites such as Expedia, the prices for an airline ticket can be $1331 or $791—or even $798 or $644. If you head to buy houses, say in Washington DC, you’ll find that houses sell at round figures of 4,500,000 or 2,750,000. If you buy movie tickets, you’ll find routinely that the prices may be $12.50, $14 or some round figure with not a 9 or 7 in sight. In fact, the closer you look around at different products and services, the more you find there’s no logic for a 7 or 9 to exist. In fact, despite the widespread use of 7 or 9, scientific studies (and these are mostly retail examples) have shown the following: – At least among US retailers (where the study was done), there is no evidence of their effectiveness. – While the use of 9 as an ending increased demand, it was only for new items than any items sold in previous years (this suggests a novelty effect). – That in some situations where there is a “sale” cue, the 9 ending becomes less effective. – In cases where the retailer wants to create an impression of a sale, they price at the 7 or 9 price ending. When they sell “regular merchandise”, the prices are always rounded prices, so that customers see the products as valuable and not underpriced. So with all this conflicting information, in which direction do we go? Most of us in either selling a product, service or training of some kind. Training or services are bought one at a time, and after considerable evaluation of the the consultant or trainer. If you’re having a workshop, no one is jumping up and down simply because you decide to put in a magical number. In fact, we have conducted The Brain Audit workshops over several years, pricing the very same workshop at $USD 1500, $NZ 1500, NZ$1499, $800, $500—and because we do workshops worldwide— € 879 or £835. And the very same workshop, with the same content and the same speaker sells out because of the content, and not the price. If it were the price, and especially the “so-called” magical 9 price ending, the lower prices might have triggered quicker sales (since the workshop sells out anyway). And granted it’s not industrial scale testing of the pricing, but that’s how most of us are—we’re selling small programs, workshops, training and services. And the customer has made up their mind whether to go ahead—or not—long before they see the price, let alone the magical 7 or 9 price ending. So what are you to do?: What’s your action plan Try it out for yourself by pushing your price up from say, $29 to $32. And all you’ll be is $3 richer, every time you sell that particular product. It may sound like it’s just $3, but it’s a whopping 10% increase—and your customer won’t even notice it. So the sooner you get off the myth of 7 or 9 pricing, the better. And if you’re still fussed about sticking to 9, well, sell it as $32.99. That way you can have your 9 and your increased profit as well. How do you systematically raise prices without losing customers? Is it possible to raise prices and still keep customers? And how do you keep those prices going up, up and away—and still keep customers coming back? Click to find out more. http://www.psychotactics.com/products/trust-the-chef/

Nick Usborne has been a copywriter and direct response marketer for over 35 years. He has worked with major companies including: Citibank, Apple, New York Times, and many more.   He has done conferences and trainings for companies like: Yahoo, Walt Disney Attractions and more.   He was the winner of AWAI copywriter of the year joining past winners that include Dan Kennedy, Ted Nicholas, Bob Bly, Richard Armstrong.   http://www.inspiredinsider.com/nick-usborne-one-question-inspires/

Ted Nicholas is without question one of the worlds greatest copywriters & marketers. He has sold over $8 Billion worth of products and services during his illustrious career.He is the author of many copywriting and marketing books including Magic words that bring you riches, The Golden Mailbox: How to Get Rich Direct Marketing Your Product, How to turn words into money and How to Publish a Book & Sell a Million Copies just to name a few He is quite simply the best of the best & in this exclusive interview he spills the beans on some of his most closely guarded money making secrets which will help you get more customers. In this short interview Ted reveals… * The “Hidden Benefit” technique Ted uses to write multimillion dollar headlines * 1 powerful word which can make people willingly pay more money for your product (Clue: It begins with “D”) * How to use transition phrases so your copy flows smoothly from one idea to the next * A surprising method to test the readability of your copy * 2 words you must never include on your order form or you will lose many would-be sales * How to construct the perfect order form * An easy tactic to make people hurry to buy your product right now * How to use discounts & bonuses to push hesitant readers into action * The 2 typefaces you should use in your marketing materials for maximum results

Ted Nicholas has sold more than $6 billion in products -- that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach -- a winning approach. It could save you thousands and make you millions. Ted Nicholas is doing just that and in this interview you’ll hear some of his tried and true methods that have earned him his guru status. According to Ted Nicholas, most copywriters think it’s important to cater to as many prospects as possible, but if you cast your net too wide, you’ll neglect your niche-specific customer and essentially shoot yourself in the foot. And in this interview, you’ll hear how to make sure your marketing is narrow, targeted and as effective as possible. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.