Manage Your Happiness

Often I speak about the insecurities of corporate America; o was just let go suddenly but pivoted quickly, starting with a trip to Colombia, followed by a book that will help many others manage their exit strategy and legacy! Listen how;)

This is exciting news that you're hearing first: 1) I've just uploaded my book “C-Level Author: 3 Steps to Legacy Thought Leadership” to Amazon and ordered my author's preview copy! 2) You are the first to hear about the book contents starting today!

I'M BACK! If you have heard this sung by James Brown, that's the feeling of enthusiasm I have! This is the start of an amazing new project and great insights to share: 1) my new service called “Legacy Thought Leadership” and 2) my new book called “C-Level Author”. In short I have a lot to share that will be valuable to all you leaders and visionaries.

What am I motivated to take back the word “Influencer”? Because the term should produce an image in your mind of a kid eating detergent on Tik Tok, but rather the numerous people in your life (ex: teachers, coaches, family, friends, mentors, managers, etc) who've positively influenced your life by sharing their expertise and passion with you. These people impacted your life and were agents of change and improvement, not the people going viral on social media for being a jack*ss.

What is i told you that Direct Response Marketing has contributed to a huge number of million dollar business? You'd probably say: How could a secret sauce sound so dry? But it's true. Listen to this to find out and if you want to learn more simply join my free Facebook group “Clicks4Clients” where I share some amazing insights. I hope to see you there!

You can’t live with them, snd you can’t live without them is also try with Sales & Marketing. So which is more important? Why the debate? Here’s a first cup of coffee viewpoint.

If Capt. “Sulley” can stay calm, so can you. After starting a new executive role in the corporate world, I realize some hard facts about life, relationships and success that are shared here.

What do these topics have in common? A mission, a message, a journey a job and a brand combine to create great organizations. You’ll hear how they connect here.

What your business can learn from the Yellow Pages...seriously. There was a time when a full page add in this yellow brick could generate a ton of business. Now you can do the same with a new service called “Google My Business” but so many companies are not taking advantage of it. Get your free “full page ad” in Google and rise above your competition. See how in this free tutorial: www.clicks4clients.com

Preparing valuable strategies for companies with no guarantee for a contract could be a freebie for them, but what can you do? And more on product marketing and business strategies today!

Much like the old marketing expression;l, “There’s an app for that”, today we talk about: There’s a funnel for that! In this example we show how to leverage Amazon and Shopify to build your own indecent business with a simple 2-step funnel.

Sharing some cool tools and insights to hopefully make your life and business better!! The first app is: http://www.hemingwayapp.com/ And if you want help with a video sales letter (VSL) copy or script for your website or video for FREE, just complete this questionnaire to get your own script here: https://forms.gle/n4g1hYgNtNNQWTDt8

Elections, a tropical storm, kitesurfing and a major sale have kept me busy. What does that have to do with Napoleon Hill? You’ll find out in this episode!

After re-reading Hill’s “Think and Grow Rich” I truly got much more out of it. Many other people say the same thing. We cover one of the most powerful thoughts which is his call to action that came during the Great Depression and after the Spanish Flu global pandemic. Sound familiar...?

So today I listened to my very first podcast and it makes for a good time to reflect on my progress and the right questions I should be asking myself to move forward.

So today we are talking about a new book I’m reading and how it gave me some clarity while swimming. Healthy mind, healthy body... I’ll also explain why having a “race date” is important for business. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

I spent days struggling with a tech support issue and saw no end in sight. It had handcuffed my work was really stressful. I found a solution and a future vision, and this is my rant!

We cover not 1, but 2 must have books for entrepreneurs. We also share a final summary of “The 1-Page Marketing Plan”. Here’s yours: Over these past few episodes we’ve talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

In first aid training they tell you to be specie in an emergency: John, you call 911. Mary, you bring water. Etc. etc. it’s true in referrals too: don’t be vague. Be direct. You want customer referrals: ask for them!! Over these last episodes we have have covers the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

We talk about upsells, ascension and subscription models, “polluted revenue” and firing toxic customers. We continue our talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

What happens after you’ve gained a new customer is a strategic part of your business. Here we talk about a world class customer experience and the systems that make this smooth and consistent. Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Yesterday we spoke about nurturing, today you get paid: conversion tactics! During these next episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Spoiler alert: the greatest salesman of all time according to the Guinness Book of World Records did nurturing which we are covering today. Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

We’ve spoken about locating your ideal customer but now we need to reel them in by offering them value, not selling to them. Today we talk about ethical bribes and lead capturing. Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Once you know your target audience, have a clear message, what vehicle will you use to connect with them? This is part 3: Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Today we talk about the famous story from Russel H. Conwell and how it relates to the back end of a funnel that many companies overlook.

It’s not about YOU it’s about your customers so you should not focus on the product but rather the benefits. When you buy a $6 coffee it is more about the experience than just a coffee. How does this translate to your offering?

When it comes to messaging and advertising, most companies are like that guy at the party that doesn’t stop talking about himself. As a company, YOU want to be the person that is listening to stand out with your marketing and from the crowd. Here are several ways to do it!

Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

After sharing some of my favorite quotes to ponder currently, I wanted to share my own personal brew i came up with today: Be Creative AND Create, which means you not only have to be original, but also share it! Turn your colorful vision into attractive content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today we discuss why cleaning your room as a kid before the cleaning lady arrived is similar to preparing for a meeting with your marketing agency. This is a link to a tool for a 1-page marketing plan: www.ripplesaffect.com. Enjoy! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

“Aprendiz de todo, maestro de nada”. I learned Spanish by “failing forward” and a little social lubricant in the form of a couple drinks to not be too shy to speak;). We cover the “20-hour” concept today and how to “manage your happiness” by learning a new skill. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The above message is really relevant to my journey, and all entrepreneurs, and the headline for today. As individuals we have to keep moving forward, learning and growing until we reach our goals. I talk about that as it relates to the historic SpaceX mission splashing down safely off the coast of Florida. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We start off with a quote from Maya Angelou and move through actions that bring one close to their goals (tactics and strategy) along with a quick tip about content marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

After a weekend of kitesurfing it’s back to work. We discuss: the 5 pillar method of content marketing; Customer survey and promotions; Balancing your focus and interests with decisions and progress. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

While that sounds like a lot to cover and tie together in 5 minutes, it is all tied in to the entrepreneur mindset, abundance and our world today. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Spoiler alert: I don’t know Elon Musk, but I am trying a page from his Tesla playbook that flips my value ladder and that is the topic today! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

After an introduction where I talk about my business goals for today I acknowledge the ladies in my personal and professional life, as well as the woman on the international stage, that are making an impact. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The day can go by quickly so I am recording what I do every half hour to make sure I am managing my time well. In addition to that, I talk about my new social media and traffic generating push - being a content producer rather than consumer on social media for productivity. Social media interaction as if you were “at a party”! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This is another chapter in this journey. After a period of silence since March I am back from my “Covid cave” where I’ve been social distancing and learning a lot. With this learning comes insights from the industry stars I have been following that I’ll be summarizing and sharing here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It’s been a while and I’ve been busy and I hope productive too but that’s always an important question. Sooooo, todays topic is: productivity hacks

FHL 2020 & guest speaker Adam Carswell

First guest speaker: work life balance. A vegetarian athlete.

Storytelling has been around since the first cave drawing or campfire was made and will always be a part of our lives...and business. Today we discuss the importance of good stories that will connect with your customers.

With live-streams and tweets galore, how much transparency is too much? Storytelling and authenticity is important for business, but good taste is also. How much transparency is too much?

Everyone talks about social media and automation, so here we have a 2x1 and cover both. These are good tips for making your online presence EZ!

You’ve probably heard a lot of talk about funnels. You’ve probably even seen dozens of them and are in some without even knowing it. Today we introduce the funnel overview before doing a deep dive into the tactics and techniques behind them.

Today I have some great new ideas, but it may be too much at once. The new idea is a daily letter to my customer, whereby I address one of their problems and a solution. This is the good news, however, what I learned is that it is better to record videos and podcasts separately - unless I have the right equipment - otherwise I won't have to get better quality sound. It is also worth the extra step in order to be in the right frame of mind and context: video blog v. podcast.

5Ws and 1H was the rule for journalists when they were writing columns that occasionally were cut to fit into newspapers. This formula gave The Who, What, Where, When & How details are the beginning. Landing pages require that same upfront hook.

Copywriting: features v. benefits. In this episode we dissect how to dig deeper to find the message that your audience will connect with: Ask “what?” then “why?” and “why?” again

The art of the “soft sell” may sound less effective but, depending on your audience, tone, and offer, may be even the most effective approach. By keeping an open dialogue of information and support, you can gain long term loyalty and create a halo effect when people share the good word of your expertise.