MFG OutLoud

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The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week. Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing). Support this podcast: https://anchor.fm/mfgoutloud/support

Allison DeFord


    • Jan 12, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 34m AVG DURATION
    • 61 EPISODES


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    Latest episodes from MFG OutLoud

    Episode #57 – Leaning Into Process Improvement

    Play Episode Listen Later Jan 12, 2022 33:06


    Process improvement black belt, with special guest Phil Ranck, CEO, Founder & Lead Trainer at Lean Alaska…and he's a Master Black Belt! --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #56 – New World... Old Model

    Play Episode Listen Later Dec 2, 2021 40:01


    Looking at manufacturing from a different vantage point, with special guest Joe Roy, Business Development Specialist, Nebraska Manufacturing Extensions Partnership. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #55 – Automation, Evolution, and Growth: Part 2

    Play Episode Listen Later Sep 16, 2021 16:15


    With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #54 – Automation, Evolution, and Growth: Part 1

    Play Episode Listen Later Sep 10, 2021 42:13


    With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #53 – The Goal Is to Innovate, Not Administrate

    Play Episode Listen Later Aug 26, 2021 31:29


    With special guest Adam Keating, Co-Founder & CEO at CoLab Software. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #52 – Magic on the Factory Floor: Part 2

    Play Episode Listen Later Aug 19, 2021 32:09


    With special guest Paul Vragel, President of 4aBetterBusiness, Inc. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #51 – Magic on the Factory Floor: Part 1

    Play Episode Listen Later Aug 12, 2021 45:10


    With special guest Paul Vragel, President of 4aBetterBusiness, Inc. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #50 – The ‘Airbnb' of On-Demand Manufacturing

    Play Episode Listen Later Jul 29, 2021 30:47


    With special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #49 – Helping Leaders Add a Zero to Your Revenue

    Play Episode Listen Later Jul 15, 2021 31:19


    With special guest Brad Smith, CEO of Stellar Insights. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #48 – Adapting at the Speed of Culture

    Play Episode Listen Later Jul 8, 2021 37:58


    With special guest Felix Bazgan. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #47 – Because He's All About That Space

    Play Episode Listen Later Jul 1, 2021 30:04


    With special guest Mike Magliano. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #46 – Stop Selling and Start Serving

    Play Episode Listen Later Jun 24, 2021 33:41


    With special guest Chris Grainger. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #45 – Anniversary Episode: Part 3

    Play Episode Listen Later Jun 10, 2021 31:07


    A special anniversary episode, looking back at episodes 33-42 with Allison and Ray. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #44 – Anniversary Episode: Part 2

    Play Episode Listen Later Jun 3, 2021 38:05


    A special anniversary episode, looking back at episodes 24-32 with Allison and Ray. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #43 – Anniversary Episode: Part 1

    Play Episode Listen Later May 20, 2021 53:22


    A special anniversary episode, looking back at episodes 1-13 with Allison and Ray. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #42 – The ERP Turning Complex into Cash

    Play Episode Listen Later May 3, 2021 29:05


    With special guest Paul Van Metre. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #41 – When ‘The Girls' Take Over the Family Business

    Play Episode Listen Later Apr 1, 2021 32:00


    With special guest Lori Tapani, Co-President and Owner at Wyoming Machine. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #40 – Product Launches Your CEO Loves and Competitors Fear

    Play Episode Listen Later Mar 20, 2021 34:23


    With special guest Dave Daniels from BrainKraft. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #39 – Rebranding and Cutting Through the Noise

    Play Episode Listen Later Mar 7, 2021 29:45


    The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #38 – The Path to Global Markets

    Play Episode Listen Later Feb 26, 2021 33:25


    With special guest Andrew Deutsch, Founder/CEO of Fangled Tech. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #37 – Cyber Security For Every Manufacturer

    Play Episode Listen Later Feb 17, 2021 28:18


    Think you don't need it? Think again! With special guest Jacob Warren from Warren Research Inc. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #36 – Manufacturing at the Speed of Blockchain

    Play Episode Listen Later Feb 5, 2021 29:07


    Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker). --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #35 – Creating the Connected Growth Engine Tool (Part 2)

    Play Episode Listen Later Feb 4, 2021 19:24


    It's like doubling your sales team, with special guest Phil Sponsler from Orbitform. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #34 – Creating the Connected Growth Engine Tool (Part 1)

    Play Episode Listen Later Jan 22, 2021 27:08


    It's like doubling your sales team, with special guest Phil Sponsler from Orbitform. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #33 – She Believed She Could, So She Did

    Play Episode Listen Later Dec 31, 2020 46:45


    How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #32 – The Race to Manufacturing 4.0

    Play Episode Listen Later Nov 19, 2020 29:49


    Embracing new tech and innovation, with special guest Rich Sade. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #31 – Manufacturing Marketing: Creating a Digital Twin

    Play Episode Listen Later Nov 12, 2020 33:49


    It's like doubling your sales team, with special guest Greg Mischio from Winbound. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #30 – The Engineer Who Embraced Sales & Marketing

    Play Episode Listen Later Nov 5, 2020 31:31


    How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #29 – Millennial Manufacturing Revolution

    Play Episode Listen Later Oct 22, 2020 23:55


    Next generation never stops learning, with special guest Tom Hilaris from Ergoseal. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #28 – Changing Perceptions in Manufacturing

    Play Episode Listen Later Oct 15, 2020 30:17


    Finding America's Greatest Champion, with special guest Terry Iverson, Iverson & Co. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #27 – From Intern to CEO

    Play Episode Listen Later Sep 26, 2020 41:34


    Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #26 – Up-Skilling Your Sales Team

    Play Episode Listen Later Sep 26, 2020 34:57


    The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts. --- Support this podcast: https://anchor.fm/mfgoutloud/support

    Part 4 - Sales & Marketing Game Changers

    Play Episode Listen Later Sep 25, 2020 61:23


    What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier. 'Cause you're a #sales and #marketing game-changer like that!

    Part 3 - Sales & Marketing Game Changers

    Play Episode Listen Later Sep 17, 2020 63:45


    The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront.

    Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked

    Play Episode Listen Later Sep 11, 2020 54:19


    "You only find out who's swimming naked when the tide goes out." - Warren Buffett Unless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea.

    Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt

    Play Episode Listen Later Sep 3, 2020 62:06


    Episode #25 – Bridging the Manufacturing Skills Gap

    Play Episode Listen Later Aug 19, 2020 34:32


    Up-selling the workforce you love, with special guest Kathleen Burley. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs

    Play Episode Listen Later Aug 14, 2020 29:31


    Build sales and loyalty in your distribution channel, with special guest Lorraine Ball. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #23 – Manufacturing Underdog Leads the Pack

    Play Episode Listen Later Aug 5, 2020 42:45


    The thing you're good at may be holding you back, with special guest Darrin Mitchell. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #22 – SteamChain: Machinery as a Service

    Play Episode Listen Later Jul 30, 2020 44:33


    The next step in advanced manufacturing, with special guest Michael Cromheecke. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #21 – Execution Mastery: The Full Monte

    Play Episode Listen Later Jul 23, 2020 32:55


    Leadership through the lens of execution (no pants required), with special guest Monte Pedersen. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #20 – Calibrate Your Relationship GPS

    Play Episode Listen Later Jul 16, 2020 38:42


    Connecting with the people who power your business, with special guest Ed Wallace. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #19 – E-Commerce for Manufacturers? Yes way!

    Play Episode Listen Later Jul 7, 2020 34:24


    Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #18 – Show Me the Money

    Play Episode Listen Later Jul 2, 2020 30:58


    Building value for your customers and shareholders, with special guest Damon Pistulka. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #17 – Selling Naked

    Play Episode Listen Later Jun 18, 2020 29:21


    No smoke & mirrors sales strategies and structures for today's manufacturers, with special guest Mark Allen Roberts. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing

    Play Episode Listen Later Jun 5, 2020 29:41


    Technology, tools, and the business of change, with special guest Chris Luecke. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #15 – Growing Building Materials Sales Now

    Play Episode Listen Later Jun 3, 2020 37:04


    Stop waiting, start creating the new normal, with special guest Mark Mitchell. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #14 – Leading Your Team in the New Normal

    Play Episode Listen Later May 21, 2020 27:01


    Engage, retain and grow your employees, with special guest Ben Baker. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #13 – Building the New Normal NOW: 7 Actions for Success

    Play Episode Listen Later May 15, 2020 26:18


    How building materials manufacturers will emerge stronger after coronavirus. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #12 – The David and Goliath Moment for Manufacturers

    Play Episode Listen Later May 1, 2020 32:50


    Sitting on the sidelines waiting or seizing this rare opportunity and doing? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

    Episode #11 – Creating a New Value Curve While Flattening the Curve

    Play Episode Listen Later Apr 24, 2020 33:16


    Creating a “blue ocean” customer experience. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mfgoutloud/support

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