Podcast appearances and mentions of lorraine ball

Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significance of communication, the art of being a good guest, and the value of reusing content effectively to reach a broader audience. This week, episode 204 of Podcasting Unlocked is about podcasting strategies and tips! Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action.In this episode of Podcasting Unlocked, Lorraine Ball is sharing the importance of clear communication between guests and hosts and actionable steps you can take right now to repurpose your content to reach new audiences. Lorraine and I also chat about the following: Understanding the right podcasting format for you by trying new things.The dynamics and challenges of co-hosted shows.Tips for being a good podcast guest.Collaborating with guests to create meaningful conversations.Don't forget to head over to https://morethanafewwords.com/ to access Lorraine's podcast, resources, and more!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LORRAINE BALL:LinkedInMore Than a Few WordsInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

In this eye-opening episode, successful agency owner Lorraine Ball reveals why she deliberately kept her business small for 19 years - and how that decision led to a profitable exit. Learn why the common "grow or die" mentality might be killing your business, and discover how staying small can actually increase your profitability and freedom. Perfect for entrepreneurs feeling pressured to scale, this episode challenges conventional wisdom and provides practical strategies for building a more valuable, systematic business without sacrificing your life in the process. https://DarkHorseSchooling.com/Newsletter

Meet Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.Highlights00:00 Welcome to the Social Capital Podcast01:12 Introducing Today's Guest: Lorraine Ball02:11 Three Essential Marketing Questions04:00 Classifying Your Competitors07:19 Aligning Objectives with Marketing Tactics11:07 Advice to My 20-Year-Old Self12:32 Host Interview and Final Thoughts15:30 Closing Remarks and Contact InformationGiveawayRandom Strangers to Raving FansThis self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans.Connect with LorraineMore than a Few WordsLinkedIn

I've noticed lately that no matter what social platform I'm on there is lots of video.  There are video shorts and more video and more video. Obviously it's being driven by the rise of TikTok as every other platform is trying to get in on that short format and the shorts are great. They get a lot of engagement. And so it becomes a little addictive. The more you do, the more engagement you get ...  until you don't.  I have noticed everybody is doing it and all the video looks alike. So we are starting to see a little bit of video fatigue setting in. I've always been one to recommend going against the grain, but I'm not telling you to stop doing video. Clearly,  I'm doing video, but  I want you to do is mix it up. Start dropping more long form content into social media articles, for example longer introductions to your video. Then do something else. Take the extra five minutes, to edit your video into Canva or some other editing tool to put a distinctive frame around it. Make your video look different and avoid the fatigue. If you need a little help or some suggestions let's chat  - https://morethanafewwords.com/office-hours/   If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:35 Lorraine's Background01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing09:46 - 12:05 Lorraine, welcome to the show!12:06 - 14:00 Three Key Elements for a Marketing Plan14:01 - 15:39 Identifying Your Customer15:40 - 17:39 Understanding Your Competitors17:40 - 20:11 Defining Your Marketing Objectives20:12 - 28:24 Success Story28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!29:11 - 36:00 Encouraging User Engagement and Content Creation36:01 - 39:00 The Power of Contests for User-Generated Content39:01 - 42:02 Understanding Zero Click Strategies42:03 - 44:39 Creating Engaging Short-Form Content44:40 - 50:58 The Importance of Direct Messaging for Links50:59 - 55:24 Advice for Students Entering the Workforce55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward.Tune in to uncover actionable insights that could help you make better pricing decisions today.About this Episode's GuestMeet today's guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she's a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country.Join us in this episode as we dive into Lorraine's journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing.Recommended book:Made to Stick by Chip and Dan HeathHow to Reach Lorraine:LinkedIn: https://morethanafewwords.com/Website: https://www.linkedin.com/in/lorraineball/What to Listen out for:02:39 Lorraine's Background and Superpowers07:38 The Importance of Pricing Strategy14:20 Challenges in Pricing and Overcoming Them20:39 Understanding Your Market and Customer24:56 Final Thoughts and Takeaways*********Reach Out, Connect or Book a Call with JaneneGet started improving your business. Sometimes it's difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what's working and what's not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you've got a question that needs answering, a challenge you're facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)Transform your business and life. My business is about helping you build a better business. One that's profitable and where you can confidently charge for the value you deliver. Let's see how we can work together. 

If you're seeking practical marketing advice from someone with real-world experience, Lorraine Ball is here to help. With decades of expertise in both corporate and small business marketing, she assists business owners in cutting through the noise and evaluating their current marketing strategies to create actionable, realistic plans. If your marketing efforts feel stuck, book a working session with Lorraine for an unbiased assessment of your website, social media, content marketing, or email campaigns. She'll help you outline a sustainable strategy and evaluate options for your next business move. https://www.linkedin.com/in/lorraineball/

One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days. Rick told me  a mediocre idea executed well would outperform a brilliant one executed poorly every single time. And I really took that message to heart.  It has been the basis of my marketing through my whole career.  So my advice to you as you're trying to find that one perfect platform, stop! Stop looking for the one perfect marketing venue and instead find one thing to execute perfectly. Looking for some help on developing your execution plan? Give me a buzz. I'd love to work with you.  https://morethanafewwords.com/office-hours/  

Wouldn't it be nice if we all just got along. That might seem like a good idea but it really isn't. You can't eliminate conflict completely. and you shouldn't. Well-managed conflict actually cultivates discussions and create opportunities to uncover new and innovative solutions. Accept conflict as a natural part of your relationship with employees and with all of the people in your life. It isn't necessarily good or bad.  It can be very healthy if the conflict occurs when people have different ideas on how to solve a problem and they feel comfortable sharing their thoughts and ideas. The conflict resolution process leads to open and honest conversations often about more than just the issue on the table. It can be messy and it might take time to work through some of the conflicts but the end result is going to be a great solution.   If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/

Join us in this insightful episode with Lorraine Ball, a seasoned marketing strategist, as she shares her journey from corporate life to running and selling a successful digital marketing agency. Lorraine discusses the importance of understanding your customer, identifying competitors, and setting clear business objectives. Learn how to build a business that can run independently and ultimately be sold, while also creating a sustainable revenue model. Perfect for entrepreneurs looking to scale and sell their business effectively. To connect with Lorraine, visit her website: https://www.morethanafewwords.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do? All of those comments add up to your personal brand. Now a lot of business owners are under the misconception that somehow they control their brand. But they don't. Your brand is something that exists in the mind of your customers.  All you can do is influence it with your marketing messages and your actions and over time you will create a brand representative of who you are. Looking for more resources on branding and positioning?  Start with the position statement workbook 

The Importance of Marketing in PodcastingIn a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge interviewed Lorraine Ball, a seasoned podcast host, marketing strategist, and the founder of "More Than a Few Words." Their discussion explored the nuances of podcast marketing, industry trends, and practical strategies for businesses aiming to boost their marketing efforts. This blog post will distill the key insights and tips shared by Lorraine Ball, offering a comprehensive guide for podcasters and marketers alike.Lorraine emphasized the critical importance of understanding your audience as a foundation for any successful podcast marketing strategy. Conducting audience research through surveys, social media polls, and analytics tools can help gather data on your audience's demographics, interests, and listening habits. Building a strong, recognizable brand for your podcast is also essential. This involves developing a unique value proposition and ensuring consistent branding elements like podcast artwork, intro music, and episode format align with your brand identity.Lorraine discussed leveraging social media and the rise of video content as powerful tools for promoting podcasts. Tailoring content for each social media platform and engaging with your audience through comments, discussions, and interactive content like polls and Q&A sessions can significantly boost your reach. Additionally, incorporating video by recording video versions of episodes and creating short clips for social media can increase engagement. Lorraine also highlighted the importance of SEO for podcasts and email marketing, suggesting keyword research, providing transcriptions, building an email list, and sending regular newsletters to keep your audience engaged.About Lorraine Ball:After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed. As an entrepreneur, author, and professional speaker, she shares what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. Every conversation is filled with creative ideas, practical tips, and decades of real-world experience. About More Than A Few Words Podcast:It started as a conversation with friends. When someone would drop by the office, I would pull out my iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.Over the last fourteen years, there have been conversations with marketing celebrities, professionals and business owners like you. There were some laughs and lots of good information along the way. Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.And now, there is a book. More than a Few Written Words is extension of those conversations with some of my favorites guests from around the globe, sharing their expertise in a new format. I hope you enjoy reading this essay collection as much as I enjoyed assembling it. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Lorraine Ball at https://morethanafewwords.com/host-lorraine-ball/Check out Lorraine Ball on LinkedIn at https://www.linkedin.com/in/lorraineball/Don't forget to...

I love email .  It is not that I love getting email in my inbox. But I love email as a marketing tool.  There are a lot of people who say things like "email doesn't work" or "it's passe"  They argue there are all sorts of other tools. you can use that are so much more effective. Well,  I agree,  other tools do exist, but there are some things email does better than any other tool.  When I have permission to send you  an email we have an interaction that is one on one in your inbox.  There are no distractions. Even if it's only a few seconds I'm the only thing you're paying attention to. People open emails every single day.  They may ignore social media, taking a break from Tik Tok but too much of their life is still wrapped up in their email . So if you've got a marketing message. You need to be thinking about delivering it in an email. If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might've missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/

So today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I'm sure they genuinely believe (not) they can help me. I'm just not interested. Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio. Don't be someone I will hate!  Before you reach out and offer your services to me or anyone else on LinkedIn look at my career path and my experience. Consider where I am on my journey to make sure you are offering a relevant solution. That will make your marketing efforts more productive. I've been podcasting for 15 years and I have released one thousand episodes. I don't need tips on how to start or promote a podcast. If I haven't figured it out by now, I never will. Ask questions about what I'm working on or struggling with before you dive in with your solution. I ran a digital agency for 19 years, so your five years of experience does not impress me.  And I sold three years ago, so I don't need your lead generation, or while label services for my clients.  Your books and training courses all sound fabulous (maybe not) but I have been teaching marketing to college students and business owners for more than 30 years. So, no,  I don't need a free pass to your introduction to marketing workshop.  Your solution is not for everyone. That's ok. Find people who fit the profile of a typical buyer and approach them. Don't waste your time, creating less than great impressions on the wrong people. Not sure how to find your ideal client? Well I can help that!

Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values. Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about your brand, your audience, and your preferred tone. She likens it to teaching a child; it takes patience and guidance to get it right so the tone doesn't feel stiff or overly casual. With practice and clear feedback, ChatGPT can generate valuable content for various purposes, such as website copy, social media posts, blogs, and lead magnets. Laura stresses the importance of reviewing and editing the generated content to ensure it aligns with your brand's message and style. The conversation also touches on SEO concerns, with Laura reassuring that ChatGPT can be beneficial for SEO as it understands your brand's keywords and can incorporate them naturally into the content it generates. If you enjoyed this conversation, be sure to check out my other chat with Laura - BETTER NETWORKING RESULTS

On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur. Lorraine's impact is tangible and inspiring. From her early struggles with imposter syndrome to confidently offering her book as a testament to her expertise, she has exemplified the power of leveraging authorship in business. Lorraine's approach to using her book as a conversation starter and credibility builder serves as a valuable strategy for entrepreneurs looking to elevate their authority.During our conversation, Lorraine shared the significance of understanding the purpose behind writing a book and the strategies for using it to open doors for speaking engagements and attract prospective clients. Her insights on promotional tips, including the idea of sharing book chapters as podcast episodes, offer practical guidance for new authors.Learn more about Lorraine Ball  by visiting MoreThanaFewWords.com.For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

Join us as Lorraine Ball tackles the age-old question: Is email marketing dying?With her wealth of experience and keen insights, she breaks down common myths surrounding email marketing and reveals the value it continues to offer in today's digital landscape.We also explore the concept of repurposing content for email marketing, uncovering innovative strategies for repackaging existing content to engage with your audience on a deeper level.Lorraine's practical advice and real-world examples offer actionable insights for enhancing your email marketing strategy and driving meaningful results.Tune in to this enlightening episode of Digital Journey to gain exclusive access to Lorraine Ball's expert guidance on email marketing. Whether you're a seasoned marketer or just starting out, Lorraine's wisdom is sure to inspire and empower you to elevate your email marketing game and achieve unparalleled success.You can reach out to Lorraine at:LinkedIn: https://www.linkedin.com/in/lorraineball/or listen to her podcast "More than a Few Words"Support the show

Welcome to the Better Business Better Life podcast! Join host Debra Chantry-Taylor and special guest Lorraine Ball as they uncover the keys to business success. From building and selling digital agencies to harnessing the power of EOS for business transformation, they explore a range of crucial topics. Discover invaluable insights on marketing strategies, the advantages of podcasting, and the impact of AI on branding and lead generation. Lorraine, an accomplished entrepreneur, author, and professional speaker, is the host of More than a Few Words. Drawing from her extensive experience as a business owner and former corporate executive, she provides practical tips and creative ideas that drive action in every conversation.Don't miss out on this opportunity to tap into her dynamic expertise and gain valuable insights! HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: ⁠https://businessaction.co.nz/⁠ ____________________________________________ GUESTS DETAILS: ____________________________________________ ►⁠linkedin.com/in/lorraineball⁠ ►⁠morethanafewwords.com ⁠ ►https://lorraineball.com/ Chapters: 0:00 Introduction 6:44 Business challenges and marketing strategies 11:26 Balancing focus and exploration in business 14:54 Podcasting as a marketing tool and its benefits 20:52 Marketing and AI, with a focus on branding and lead generation 28:05 Using EOS framework for marketing agencies 35:42 Marketing strategies, sales training, and process documentation 41:33 Marketing strategies and personalised approach for business growth --- Send in a voice message: https://podcasters.spotify.com/pod/show/betterbusiness-betterlife/message

Unlock the secrets to successful marketing with Lorraine Ball on the Find Your Leadership Confidence Podcast!

Welcome back to the Inner Edision podcast. In today's episode, we have a special guest, renowned marketing expert, Lorraine Ball. We delve into an engaging conversation about the balance of AI and human input in content creation, with Lorraine revealing how she uses Chat GPT to jump-start her creative process. Lorraine's journey from corporate America to launching her own agency provides fascinating insight and might serve as an inspiration for those dreaming of walking a similar path. We explore the personality traits entrepreneurs often share and the candid reality of business failures, including some of Lorraine's own. We will address the process of evaluating business direction, where we discuss Lorraine and Ed's respective experiences with their podcasts and how those ventures have contributed to their current businesses. Stay tuned as we dive into Lorraine's teaching background, her unique approach to marketing, and the lessons she's learned from her career. Do not miss this fun and enlightening conversation. So without further ado, let's get started. Follow Ed on all social media outlets @EdParcaut Need more information? Please visit https://www.edparcaut.com #InnerEditionPodcast #LorraineBall #EdParcaut #Entrepreneurship #AIContentCreation #GPTChat #BusinessFailures #PivotingBusiness #PublicSpeaking #MarketingStrategies #MisfitToys #CulturalReferences #PersonalInteraction #LearningFromMistakes #MoreThanAFewWords

Do you struggle with marketing? You know you have great ideas but you can't implement them the way you want them.  In this episode, Jaryd Krause invites Lorraine Ball and she will share her insights on marketing so you can grow your business and generate profits.  Lorraine transitioned from a corporate career to pursue her passion for helping small business owners. As an accomplished entrepreneur, author, and professional speaker, she shares her marketing expertise through presentations, college lectures, and her podcast, "More than a Few Words." Lorraine's insights are rooted in creativity, practicality, and extensive real-world experience. Beyond her professional life, she enjoys photography and traveling in her spare time. In this interesting conversation, they delve into the best content marketing strategies. The difference between old school traditional marketing and digital marketing The two most important things the best marketers focus on And why is focusing on those two things in their business and marketing what gets them the maximum amount of profit? They also discussed how using other people's content can make you more money in your business. Paid marketing vs. content marketing, which one should you go for? Lastly, Lorraine will also share stories of businesses she's worked with and how they've collected a lot of business from giveaways and competitions. Do you want to be a great marketer? Then, this episode is perfect for you! Start watching this video and learn valuable marketing insights.     Episode Highlights 07:06 What do the best marketers have in common? 12:09 How can digital marketers survive adversity? 20:36 How do you measure their total ROI and cost of content marketing?  25:36 Social Media Marketing vs. Content Marketing 28:26 Things that the best marketers are doing right 40:00 Building human connection is very important for a marketer. Key Takeaways ➥ "Customer-centricity" is a fundamental concept in marketing that means putting the customer at the center of all business decisions and strategies. Successful marketers prioritize customer-centricity by understanding and addressing the specific needs, preferences, and problems of their target audience or customers. ➥ It is important to understand where customers are in their buyer's journey and the value of conversions over high click-through rates. Lorraine emphasizes the need to consider the entire customer journey, from initial engagement to conversion, and to focus on metrics like open rates, engagement rates, and customer acquisition. ➥ People often forget to factor in the costs of content marketing when measuring the return on investment (ROI) of paid advertising campaigns. Lorraine discusses the opportunity cost of spending time on content creation instead of directly selling and suggests that content marketing should be tracked as an expense. About The Guest After spending too many years in corporate America, Lorraine said goodbye to bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed. Today, she is a successful entrepreneur, author, and professional speaker who enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast, More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.In her spare time, she loves to travel and take photos.     Connect with Lorraine Ball  ➥ Podcast - https://morethanafewwords.com ➥ Amazon Author Page - https://bit.ly/LorraineBallAuthor ➥ YouTube - https://www.youtube.com/@MTFWPodcast   Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

In this podcast episode of "More than a Few Words," host Lorraine Ball interviews Geoffrey Klein, a story expert, TEDx speaker, and content producer, about creating captivating content. Klein's new book, "The Content Beast," serves as a guide to crafting remarkable content. The conversation revolves around the challenge of making content stand out and the art of storytelling. Klein suggests that a key element of compelling content is understanding and catering to the audience. He introduces the concept of the "eleventh commandment": knowing your audience. Instead of making content solely about oneself or the business, it should be geared towards the audience's needs, interests, and pain points. Klein proposes a simple yet powerful storytelling structure called the "Story Pad," which includes the elements of Pain (beginning), Answer (middle), and Difference (end). By identifying the audience's problems, offering solutions, and illustrating the transformative impact of those solutions, content can resonate more effectively. The podcast emphasizes that effective content creation involves understanding your target audience's pain points, delivering relevant solutions, and highlighting the positive change that comes from using your product or service. Klein emphasizes that storytelling is a powerful tool for engagement, urging content creators to avoid self-aggrandizement and focus instead on relatable, audience-centered narratives. This approach can help content stand out and truly connect with the hearts and minds of the intended audience. Look for Geoff's new book: 

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Mechelle McDonald Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Lorraine Ball ... Lorraine Ball discussed her career journey, from teaching English in Israel after college to starting and eventually selling her own marketing business. A highlight was how she learned the importance of regularly evaluating her business to improve processes and prepare it for a potential sale. This included recognizing which parts only had value to her personally versus what could continue without her. The conversation provided valuable lessons on building a sustainable business and having an exit strategy in place.

Selling your business should not be left to chance or addressed only when you are ready to retire. It is a process that starts the day you launch your business. When you approach entrepreneurship with the possibility of a future sale in mind, you create a more valuable and attractive asset for potential buyers. Whether you ultimately decide to sell or not, the steps you take to prepare for a sale will also make your business stronger, more resilient, and better positioned for long-term success. So, embrace the idea that selling your business starts the day you launch, and you'll be on the path to building a more valuable and sustainable enterprise. In today's podcast, Lorraine Ball from “More than a Few Words” and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss “Selling your business: Why this starts the day you launch.”  

Welcome to Episode 117 of the Make Your Mark Podcast! In this highly engaging conversation, Kay welcomes Lorraine Ball, a vibrant personality whose journey from corporate America to empowering small business owners is nothing short of inspirational. Lorraine takes us on a thrilling ride through her 13-year-long podcasting journey, a time when podcasting was a relatively undiscovered realm. Along the way, they uncover the power of live tweeting during podcast episodes and offer a glimpse into the evolving landscape of Twitter. At its core, this episode delves into Lorraine's rich background, her foray into podcasting, and the invaluable early lessons she gained from experimenting with various podcast formats and the ever-evolving social media platforms.Here's a breakdown of what to expect in this episode:    Lorraine's Journey: From Corporate Marketing to Entrepreneurship    The Power of Innovation and Adaptability in Marketing    Balancing Technology and Human Touch in Marketing    Navigating the Limitations of AI and Chat GPT in Marketing    Differentiation and Customer-Centric Marketing: Lorraine's InsightsAnd so much more!About Lorraine Ball:Lorraine Ball is a Marketing Strategist, Podcast Host, and Marketing Educator with a mission to empower small business owners using digital marketing tools for growth. Having bid farewell to the corporate world, she now dedicates her entrepreneurial journey to helping businesses thrive. Lorraine's expertise extends to entrepreneurship, authorship, and professional speaking, where she imparts her extensive marketing knowledge to diverse audiences, including groups nationwide, college classrooms, and through her weekly podcast, "More than a Few Words." With over three decades of marketing experience in both large and small companies, Lorraine remains grounded in the timeless foundations of effective marketing amidst the ever-evolving media landscape.Check Lorraine Ball on…Website: https://morethanafewwords.com/LinkedIn: https://www.linkedin.com/in/lorraineballYouTube: https://www.youtube.com/channel/UCVjD9zjY5CgkmRyMsjnuLCgFacebook: https://web.facebook.com/MTFWpodcast/?_rdc=1&_rdrConnect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at kay@makeyourmarkagency.com

Send us a Text Message.Ever wondered what it takes to lead a team effectively while also championing innovation? Well, in our latest episode, William had a conversation with Lorraine Ball, a powerhouse entrepreneur, podcast host, and speaker who has some compelling insights to share on leadership. We discussed her personal journey to leadership, emphasizing the critical role of leaders as 'protectors' and 'resource providers' for their teams. Lorraine brought in her unique perspective on how to foster an environment where creativity thrives and risk-taking is embraced, not feared.From Lorraine's leadership prowess to her masterful marketing strategies, the second part of our conversation will make you rethink the way you approach marketing. We explored the untapped potential of user-generated content and the magic it can weave in propelling business growth. Lorraine dished out some brilliant examples and creative ideas on how to leverage this tactic effectively. But the learning didn't stop there. We also delved into the power of email marketing and the importance of a clean list. Plus, we discussed how LinkedIn's Creator mode can be a game-changer for professionals and how transparency can be used as a tool to understand a business better. Listen in for a whirlwind ride through leadership and marketing strategies that could very well be the key to your business success!Digital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions.  So, if you are interested in taking a do-it-yourself approach to digital marketing or you simply want to be knowledgeable enough to ask the right questions before hiring a professional, become a member today.  Head over to https://digitaltoolbox.club/digital-marketing-tools/Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Like many business owners I defined myself as the founder of my company, Roundpeg.  Lorraine Ball and Roundpeg were intricately linked.  The fact that the business was originally an outgrowth of my personality got lost along the way. I became an outgrowth of the business.  That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is. The funny thing is that I have come to the conclusion that who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I've done as a marketing professional over of these years. This is a lesson for every business owner.  Never lose sight of the that you are your brand. 

With ChatGPT and AI exploding into every area of our lives in the last year, you may be wondering … What does this mean for content marketing? For SEO? For copywriting? Does this affect me? Can I leverage this? And about a hundred other questions.  In this episode of the podcast I speak with marketing pro Lorraine Ball to talk all things content based SEO for service providers.  You'll also hear the ins and outs of how Lorraine navigated growing an agency, selling an agency, and pivoting her business model. This ones a good one & I cannot wait for you to tune in.  CONNECT WITH LORRAINE https://morethanafewwords.com Twitter  https://twitter.com/lorraineball  https://twitter.com//mtfwpodcast  LinkedIn - https://www.linkedin.com/in/lorraineball/  YouTube - https://www.youtube.com/@MTFWPodcast  Instagram -https://www.instagram.com/themtfwpodcast/  Facebook - https://www.facebook.com/MTFWpodcast/

Lorraine Ball, Marketing Strategist, Entrepreneur, Author, Speaker, Podcast Host at More Than a Few Words, Helping Business Owners use digital marketing tools to grow. Founder Digital ToolBox, an online community for Business Owners. https://digitaltoolbox.club

Have you ever heard that SEO was about gaming the system with keyword stuffing and spammy back links? What if there was a way to make Google notice you without all that? That is where Lorraine Ball comes in. She will show you on this episode how to create content that not only attracts Google but interests the reader in working with you.

Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand. Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation. For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website. In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She explains the importance of learning how to prioritise the relevant questions you need to answer, and to listen and review existing customer interactions.  As always, the show ends with passing the baton… Lorraine sweetly passes the virtual baton to next week's delightful guest, Fabi Paolini. What you'll learn from Lorraine Ball 00:00 Lorraine Ball and Jason Barnard 01:35 Lorraine Ball's Brand SERP 04:51 Kalicube Support Group  05:24 Lorraine Ball's Thoughts on Twitter 05:52 Choosing Which Social Platforms are Best for You  07:26 Building Brand Through SEO  09:11 Identify the Questions People Have When They Want to Work with You 09:51 What is Content Based SEO? 12:24 How to Prioritise Which Questions to Answer on Your Website 15:17 How Lorraine Ball is Evaluates SEO 16:48 What Happens When You Answer Unrelated Questions 18:14 Who is Your Brand About? 19:29 From Federal Express to FedEx 21:55 Trust and Like in Business Context 26:42 How Does Branded Search Tie in with Content Based SEO 28:55 Passing the Baton: Lorraine Ball to Fabi Paolini This episode was recorded live on video March 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand. Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation. For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website. In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She explains the importance of learning how to prioritise the relevant questions you need to answer, and to listen and review existing customer interactions.  As always, the show ends with passing the baton… Lorraine sweetly passes the virtual baton to next week's delightful guest, Fabi Paolini. What you'll learn from Lorraine Ball 00:00 Lorraine Ball and Jason Barnard 01:35 Lorraine Ball's Brand SERP 04:51 Kalicube Support Group  05:24 Lorraine Ball's Thoughts on Twitter 05:52 Choosing Which Social Platforms are Best for You  07:26 Building Brand Through SEO  09:11 Identify the Questions People Have When They Want to Work with You 09:51 What is Content Based SEO? 12:24 How to Prioritise Which Questions to Answer on Your Website 15:17 How Lorraine Ball is Evaluates SEO 16:48 What Happens When You Answer Unrelated Questions 18:14 Who is Your Brand About? 19:29 From Federal Express to FedEx 21:55 Trust and Like in Business Context 26:42 How Does Branded Search Tie in with Content Based SEO 28:55 Passing the Baton: Lorraine Ball to Fabi Paolini This episode was recorded live on video March 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you'll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube's Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5   03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers' How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer's Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you'll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube's Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5   03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers' How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer's Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In this episode we chatted with Jan Cavelle about connecting your emotions to your marketing, and more importantly, connecting to your customer's emotions.   How do you do that? Jan suggests you start by being consistent about the picture of yourself you are putting forward in public, both in person and on social media. This helps people frame a firm picture of who you are allowing them to connect to you and your brand.   More than a Few Words is a  marketing conversation for business owners hosted by Lorraine Ball 

Welcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert!Click here to access the transcript and follow along.Here are a few of the things that we discussed:Landing pages should be about one (1) topic.The word on the button you have makes a difference.Use bright colors on your buttons so they stand out.TEST! Don't just set it and forget it.Another piece of our conversation revolved around your website. Do people know what you do when they get to your website?The thing to keep in mind, and I feel like a broken record, is that they don't care about you. They have a problem and want to know if you can fix it. So, help them out and answer their questions upfront. She issued a challenge to you all, too: print out 2-3 pages of your website. Then, grab a red pen and a blue pen. If you see first-person words like I, we, my, our, us, etc., circle them in red. When you see words like you, and your, circle them in blue. You should have two blues for each red. If you don't, then you need to start re-writing your website. People want to feel like the copy is written directly to them, and doing so can help you build landing pages that convert. Then, we did jump over to talking about target audiences. (One of my favorite topics!) So many people are scared to narrow down their target audience, and I think Lorraine said it well when she said, "Who you market to is not necessarily who you sell to."There is a difference between where you spend your marketing time and effort and who you accept business from.I think that's a great way to look at it!Want to connect with Lorraine? Check out her Digital Toolbox here. Links to Items Discussed in this Episode:The Paradox of Choice Ted Talk by Barry SchwartzMarketing School Podcast on ExperimentsCliftonStrengthsThe Gap and the Gain: Book Review Episode and the Book on AmazonRelated Links:Here is an example of one of my loooong pages that directs to an action at several points, with no mention of the word, "Submit" on any buttonsHere is my new Work with Kendra page- I would love your thoughts!Free Workbook: Identifying Your Target Audie Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Welcome, to a fresh episode of the Leads to growth podcast, a podcast made for professional salespeople by professional Salespeople!Today we've Lorraine Ball, Marketing Strategist Host of More than a Few Words, with us and it was an eye-opening experience—how you can take advantage of user-generated content to close more and more deals…Show Notes…

“Welcome to More than a Few Words, a marketing conversation for business owners. This is your host Lorraine Ball. “ I have a version of that phrase hundreds of times over the last thirteen years. Yes, today is actually the thirteenth year anniversary of this podcast. As I get ready to embark on another year of podcasting,  I thought it would be fun to share a few things I've learned along the way that are relevant for podcasters, and really any marketing professional. Your name matters. Whether you're naming a podcast, a product or a company the name is one of the few decisions you will live with for the life of that product. So as you think about your name, pick something that has meaning to you. Don't get hung up on the domain name, look for something which has a story behind it that will bring the brand to life. My mother often said I had more words than any human being needed, I am pretty sure I was born talking. And so, as a nod to mother, I named the podcast more than a few words. Get comfortable experimenting. I am not suggesting you change, just to change, but things change, and you need to be willing to evolve. I have co-hosts, interviewed hundreds of guests, and released quite a few standalone episodes like this. Over the years, more than a few words has gone through quite a few iterations. Episodes have ranged from under a minute to more than 30 minutes. There have been there was a period there where we did   live call in show that was incredibly unpredictable and there are few very, very well scripted short episodes designed to deliver a specific message. The Bottom line? Not every idea that I've had was brilliant. For example, a live Colin show, but we tried it for a while, measured results and weighed the pros and cons of staying with that format.  You need to do that with all your marketing.  Try something, give it enough time to get feedback, and then be prepared to let go of what does not work. Consistency More than a few words ran for several years. When I lost my first co host, I kind of ran out of steam for a while. And so I didn't do episodes as often. Unfortunately, while I was dialing back my commitment to the podcast, everybody else in the world was launching shows. So when I ramped up the podcast again, I was playing catch up to reconnect with an audience that had found other podcasts to fil their days. So If you're going to launch a marketing program, you need to be prepared to stay with it. Make sure you have the pieces in place to consistently deliver your program. Finally, a podcast is a labor of love. Yes, there are good business reasons for doing a podcast but there are lots of other ways to generate sales. So you must love it. For me, 13 years and 800 episodes later, I still love it and I hope you do too. If you've enjoyed the content be sure to look for other longer episodes wherever you listen to podcasts. leave a review or a comment or simply wish me a happy anniversary.

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.Our guest today is Lorraine Ball, a marketing strategist and marketing educator, who left the corporate space following her unhappiness with its bureaucracies despite her love for her job. She now works independently and helps prepare new entrepreneurs for the journey ahead through the Digital toolbox and her podcast, “More Than a Few Words”. In this episode, Jonathan and Lorraine discuss the dragging, almost obtuse approach that large corporations unwittingly adopt toward new ideas, and how new entrepreneurs can anticipate this tendency while employing tactically relevant strategies to deal with it.  Episode Topics[00:56] Meet today's guest, Lorraine Ball.[01:32] How Lorraine left corporate bureaucracies to start her business. [08:38] Why do larger companies get so stuck on outdated ideas?[14:33] How entrepreneurs can create an idea-testing process; be open to ideas and set target metrics. [21:50] Finding relevant up-to-date knowledge on entrepreneurship. [34:37] Do mastermind investments pay off? [39:35] Connect with Lorraine.  Notable Quotes-       “Companies hire crazy people and then they spend the rest of the time trying to cut their corners off to get them to fit into the corporate model" - [Lorraine Ball] -       "The reason you go to college is to learn how to turn assignments in on time" - [Jonathan Green] -       "The one thing you learn in corporate is Process" - [Lorraine Ball] -       "You have to surround yourself with people who are willing to bring new ideas" - [Lorraine Ball] -       "I want to be in the mastermind where I'm the dumbest person" - [Jonathan Green] -       "We don't need to be surrounded by people that are really far ahead of us, but people that are just a little bit further ahead of us" - [Jonathan Green] -       "Nothing changes in one session or one day" - [Lorraine Ball] -       "The customer is always right in matters of taste" - [Jonathan Green]  Resources“Thriving on Chaos” book [02:25]Connect with Lorraine BallLorraine's Podcast: More Than a Few Words [39:55]The Digital Tool Box [40:08]Connect with Jonathan GreenJonathan's book: Serve No MasterPodcast Website: https://servenomaster.cConnect with Jonathan Green The Bestseller: Serve No Master Free Book on Amazon: Fire Your Boss Podcast Website: https://servenomaster.com/podcast/ Subscribe, Rate, and Review: https://servenomaster.com/itunes Video Episodes: https://www.youtube.com/@ServeNoMasterPodcast

My guest this week is Lorraine Ball, founder of Digital Tool Box.After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. Pivoting in business from traditional to a digital agencyLearning new skillsYou don't control the conversation on social mediaReserve your business name on all social platforms, but pick two or 3 to use.Invest your time in learning skills for your business.Connect with Lorraine on social Instagram https://www.instagram.com/lorrainefball/LinkedIn https://www.linkedin.com/in/lorraineball/I am your host Carol Clegg. In my role as a coach, I partner with women solopreneurs in midlife to conquer procrastination, attain balance in their business endeavors, and nurture a positive mindset. By blending personalized accountability and mindset coaching with the powerful Positive Intelligence program, you'll gain the confidence to harness tools that elevate your overall happiness. Feel free to reach out with any inquiries you may have. I'm here to support you on your journey. Let's chat! BOOK your ✅ 30 minute complimentary discovery call carolclegg.com or book your call here https://bit.ly/discoverycallwithcarol Connect on LinkedIn and Instagram Thanks for listening!

In this episode of Chasing the Insights, I talk to professional speaker, author and entrepreneur Lorraine Ball. Lorraine talks to us about the often misunderstood world of content-based SEO. After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed Today, this successful entrepreneur, author, professional speaker, and host of More than a Few Words, a marketing conversation for business owners, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

What role does marketing play in a post-truth world? Can we believe in ourselves enough to sell the image to other people? Hersh consults with Lorraine Ball, Marketing Strategist, Marketing Educator, and host of the More Than A Few Words podcast, to get a handle on what's always worked, what doesn't work, and what authenticity really means. Lorraine shares her stories of the glass ceiling effect, beginning as a Brooklyn girl working the phones for an oil company in West Texas: she could put on a Texas drawl, but she was still a woman, and it was a struggle to break into the C-Suite. Her goal was to be a VP, but every path was blocked. She cut her own swath, forging ahead toward success.

What role does marketing play in a post-truth world? Can we believe in ourselves enough to sell the image to other people? Hersh consults with Lorraine Ball, Marketing Strategist, Marketing Educator, and host of the More Than A Few Words podcast, to get a handle on what's always worked, what doesn't work, and what authenticity really means.Lorraine shares her stories of the glass ceiling effect, beginning as a Brooklyn girl working the phones for an oil company in West Texas: she could put on a Texas drawl, but she was still a woman, and it was a struggle to break into the C-Suite. Her goal was to be a VP, but every path was blocked. She cut her own swath, forging ahead toward success, noting that it took 30 years for that company to finally welcome women into the executive ranks.Key Takeaways:It's not about influencers, it's about influencing - What keeps your customer up at night? This central question will inspire your authenticity Our “glorious failures” are what clients pay us forIf Lorraine can shed her NY accent, so can youse!Related Links:https://morethanafewwords.com/

Copy + Design do not = a website. However, there is one thing that brings copy and design together. Without it, no published website will be successful. Curious what that is?Simple: it's strategy.Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.Learn more about your guest expert, Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.  Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her  spare time, she loves to travel, and take photos.  Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners. Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copyReach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically onlineAs always, listen to the episode and read the full show notes here: https://erinollila.com/podcast  Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Copy + Design do not = a website. However, there is one thing that brings copy and design together. Without it, no published website will be successful. Curious what that is?Simple: it's strategy.Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information, navigation, commercialization and transactions — and how we can ensure our websites answer those questions.Learn more about your guest expert, Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee and channeled into her passion of helping small business owners succeed.  Today, this entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club she helps business owners use internet marketing to grow. And in her  spare time, she loves to travel, and take photos.  Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners. Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copyReach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically onlineAs always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Serial entrepreneur and SEO expert Lorraine Ball joins host Liam Leanord on the Prosperity Perspective to share her hard-earned knowledge on starting out in the real estate investment  space with little to spend. Lorraine also gives her insight on investing in your business and 401Ks, and explains why both SEO and company email lists are usually approached with the wrong mindset. 3 Key TakeawaysLorraine's favorite social media scheduling tool covers all social platforms and won't require you to log in manually.Why you should invest in a smaller, responsive email list over an expansive email list.Most companies are focusing on SEO the wrong way; turn your attention to the people!ResourcesPubler (social media scheduling tool)Linkedin: @LorraineBallLorraine's podcast: More Than a Few WordsWebsite: digitaltoolbox.club