Product Business Podcast

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The product entrepreneurs' place to get inside info so you can grow your business right now. Our host shares clients with Sharks from Shark Tank and speaks around the globe. As one client said,"I have accomplished more in one month than I had in 18 months on my own. Brendan Thomas" Call-in and ask…

Amy Wenslow


    • Aug 18, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 23m AVG DURATION
    • 99 EPISODES


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    Latest episodes from Product Business Podcast

    #99: How to Increase Product Sales from $100k to $500k a Year

    Play Episode Listen Later Aug 18, 2021 15:06


    Increasing product sales to $500k per year and beyond is the first sales goal for many of us product people. Fortunately for you, we're sharing 30+ years of experience so you can do it faster. :) In this episode, we cover several key ways you can increase product sales from $100k to $500k a year including: Why do product sales grow differently than service businesses? [02:09] Uncover your best-performing ads.  [03:42] What marketing tool drives approximately 35% of all product sales?  [05:28] What's a micro-influencer and what is possible with them? [07:19] How can I add up to 324% more sales? [09:15] When should I add more products? [12:57] And lots more! Connect with Products To Profits Visit Our Website Connect on Twitter Follow Us on Facebook  Resources Mentioned in this Episode For more tips and tactics that work right now, read the  Products To Profits' Blog Interested in working together? Book a no-obligation Discovery appointment by clicking here

    #98: Taming Uncertainty

    Play Episode Listen Later Oct 8, 2020 16:51


    In this volatile uncertain chaotic ambiguous world having the skill set to tame uncertainty gives you the vision and path forward. These are the tools that allow you to get up when you’ve been knocked down and to bounce back confidently.

    #97: How Much Inventory to Order

    Play Episode Listen Later Sep 17, 2020 10:58


    Knowing how much inventory to order and when to order affects your sales and your cash flow. There are four areas of questions that add up to the right answer for your product lines. Apply for a no-obligation call meeting about your product today. www.ProductsToProfits.com/discovery

    #96: Strengthen Your Business From Here

    Play Episode Listen Later Sep 5, 2020 20:13


    Finding your way growing a business now may be challenging. Listen to hear the four areas of decisions with your products that have been working for massive businesses and small businesses. Click here to schedule a conversation about your products and get help. Https://www.ProductsToProfits.com/discovery

    #95 Using Language to Your Advantage

    Play Episode Listen Later Apr 2, 2020 48:53


    On this call we discussed ways to brush up and improve proposals to companies, buyers, and investors. Our language should be strong in our written proposals, plans, emails, and printed materials. The power of language is huge and its effects can be seen immediately.  ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits

    #94: How to Streamline Product Designs Quickly & Effectively

    Play Episode Listen Later Feb 28, 2020 9:00


    Listen now for the six simple steps to refining your product effectively and quickly. This is the method that saves our clients tens of thousands of dollars! Want help with your project? Visit www.productstoprofits.com/discovery to set up an appointment to discuss your project.

    #93: Gaining Speed From Attending Trade Shows

    Play Episode Listen Later Feb 27, 2020 10:11


    Listen to this episode for the nuts and bolts of why to attend a tradeshow. Amy Wenslow shares how you can create massive results fast!

    #92 Who, Not How - The Shortcut To Building A+ Teams Fast

    Play Episode Listen Later Feb 5, 2020 8:46


    Key points from Dan Sullivan‘s book, “WhoNotHow” about how to get out of overwhelm and into momentum with less drama and risk. Businesses are built on systems and teams but we aren’t taught in grade school to collaborate well. This episode brings you the answer to doing more with less effort.   If you need help with your product, please email Jeff at Jeff@ProductsToProfits.com or visit our website at www.ProductsToProfits.com

    #91 Design Changes from Prototype to Manufacturing

    Play Episode Listen Later Jan 17, 2020 28:45


    This is a call from a while back.   ********************************   Yesterday we went to the Scottish Highland Games in San Diego. There was a very intriguing event. Sheep dog after sheep dog was graded on how well they could guide sheep through various obstacles on a specific course.   The dogs had to respond to unpredictable turns the sheep would make. Uphill, downhill. Turn to the left. Wait. Corral the stragglers. Get all the players going the same way. And they had to handle a slow down when the sheep wanted to graze.   It reminded me of what it can feel like to create a product or business.  Lots of twists and turns with unpredictable things to respond to.   What amazed me was how well the dogs and handlers could see what was starting to happen in such early moments. It was almost as if they were predicting it.     The actual truth was simply that they knew the most likely patterns. They understood the behaviors and roles.    Moving from a prototype into actual production can feel a lot like herding sheep. The people and businesses that are most successful are the ones that can navigate the process.   So today's the day we talk about "Design for Manufacturing". (Some people abbreviate and just say DfM.)    Anyone who is making a product, or trying to license a product, needs to understand what the heck DfM is.    If you need help with your product, please email Jeff at Jeff@ProductsToProfits.com or visit our website at www.ProductsToProfits.com

    #90 Using Your Product Story

    Play Episode Listen Later Jan 16, 2020 32:38


    A "product story" is anything you say about why you've made the product, what it does, why it looks the way it does and those thousands of other details that kept you up at night.  Only some parts are useful when you are talking to someone else. And the parts that are useful are different based on who you are talking with.  Plus, the definition of "talking with" includes actual conversation, email, packaging, social media, billboards, and whatever other way people find out about you!  Effectively telling your product story to the right people at the right times involves editing.  If you need help with your product, please email Jeff at Jeff@ProductsToProfits.com or visit our website at www.ProductsToProfits.com  

    #89 Biz e-Commerce

    Play Episode Listen Later Jan 15, 2020 44:01


    Today we are talking about e-Commerce. Not just selling on your own site or Amazon but how it works when you want to sell on a site like Target.com, Jet.com, Walmart.com or any other really big name. Did you know that for all the buzz about online selling, right now it only accounts for about 8.4% of all US retail sales? Yup. That's right.HOWEVER.... It's a great business model to have in your tool kit as a product business.We're going to talk about changing e-Commerce tools and what ones you'll most likely need. We're here to help you grow. Check our website for the latest time-saving & money-making tools for entrepreneurs, product creators & businesses.Click here ==>> www.ProductsToProfits.com or email Jeff at Jeff@productstoprofits.com  

    #88 Bold Declaration in Your Business

    Play Episode Listen Later Jan 9, 2020 24:35


    It is that time of year that we look at what we have of have not accomplished over the past year.  We look forward to what the new year will look like and what we want to accomplish.  In this episode we take a look at making bold declarations for you business and see what the impact we can have on ourselves, by making those declarations.   ************************ If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit us on our website www.ProductsToProfits.com    

    #87 Merchandising What & Why

    Play Episode Listen Later Jan 8, 2020 42:35


    There are some words in the product world that get tossed around in confusing ways. Most of the time it's only baffling because no one's explained it to you. "Merchandising" is one of them. Did you know solving merchandising problems can add tremendous amounts of money to your business? It reignites sales, helps you win over buyers and keep massive accounts happy! Plus, it can add whole new revenue streams to your company.  Super cool, right?!  ************************ If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit us on our website www.ProductsToProfits.com

    #86 Product Goals That Work Part 2

    Play Episode Listen Later Jan 7, 2020 28:34


      On Friday I walked a business colleague through a short version of the two processes you are seeing. He was blown away by the insights that came out for his business this year. And we only did the exercise for 15 minutes to demonstrate it!    When you really take on what I'm going to show you, it is transformational. Eye-opening. Surprising. For you and your business.    And did I mention it's FUN?! Yes, fun..    (No boring spreadsheets involved. No tedious analysis.)   What we are going to do with you uncovers strengths, desires and what satisfaction with your business will really look like.  Then the process turns them into effective actions you can take. But.....   You've got to show up and do the work.   This process expands clients' multi-million dollar businesses. If it can do it for them, it can do it for you. Wherever you are with your business.     In today's Part 2 about Product Goals we're about dreaming bigger. Then we're moving the dream to grounded reality and actual things you can handle.   ********************   If you are interested in the handouts or have questions about what we can do for you., email Jeff@ProductsToProfits.com.    or, visit us at www.productstoprofits.com

    #85 Product Goals That Work Part 1

    Play Episode Listen Later Jan 6, 2020 34:08


    This is Part 1 of Product Goals that work. It occurred to me that many of you may not have ever done any sort of strategic planning before. You might be flying totally by the seat of your pants, making things up as you go along.   Trust me that is not an effective way to get where you want to go. Unless you want to go to nowhere-land, right next door to out-of-business gulch on your way to holy-heck-this-is-a-deep-canyon-I'm-in.   Or maybe you know your goals. You sat down, wrote them out and are meditating the heck out of the things. Yet still the nagging question lurks in the back of your mind.. "But what do I do right now?"   The actions and answers a product business needs are very, very different than other types of businesses.    ********************   If you are interested in the handout or have questions about what we can do for you., email Jeff@ProductsToProfits.com.    or, visit us at www.productstoprofits.com 

    #84 Packaging - 3 Things You Probably Missed

    Play Episode Listen Later Jan 3, 2020 46:09


    We use packaging to replace the things you have to say to get somebody to buy your product.   Do you know that great packaging can increase the perceived value of your product?   Find out what really needs to be on your packaging.   Listen in as we talk about packaging!!   ********************   If you need to upgrade your packaging, email Jeff@ProductsToProfits.com to find out more about what we can do for you.   or, visit us at www.productstoprofits.com   

    #83 Elements of an Awesome PR Pitch

    Play Episode Listen Later Jan 2, 2020 27:00


    Before you know it the Super Bowl will be here.  I'm not so much a football fan as a fan of observing people at the top of their game. It's thrilling!  For me that includes the commercials. One of our favorites, from a few years ago, was the Intuit ad that highlighted Death Wish Coffee. Death Wish Coffee was the winner of an Intuit contest that gave them a Super Bowl ad worth approximately $5 million. Most businesses don't have anywhere close to that ad budget. BUT you can get into some major national exposure by knowing how to pitch for PR... We've recently sent out a whole bunch of journalist requests to our clients. These are the same kinds of requests that have gotten us into Entrepreneur magazine... Twice. Clients have been included in Inc magazine, Entrepreneur magazine, on TV spots, in regional and national news articles and on radio shows.  Today I'm going to share what should be included in a awesome pitch to journalists.  If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com

    #82 How Business PROS Think Differently

    Play Episode Listen Later Nov 25, 2019 39:38


    Her is one from our past.   We'll be talking about how top notch business pros think. It's very different from average, run-of-the-mill-results people.    Having come from a family of teachers this wasn't something I was born knowing. Like a lot of you, I had to really dig in and learn it from the ground up. Now we do multi-million dollar deals on a regular basis.    (Tip ---- To sell to large businesses you have to understand that this is how they think, too. )   Hear 6 keys principles.When you do these 6 things, your business will absolutely move forward faster. 

    #81: Making The Inc 5,000 List (Top 20!)

    Play Episode Listen Later Sep 5, 2019 12:16


    Congratulations to our past client, Nutpods, for making it to 13th on the Inc 5,000 list of fastest-growing companies! What an honor! Madeline and her team have worked incredibly hard over the years and been very strategic. Plus, Madeline is an outstanding, smart woman with heart.   Growth causes change to certain foundations in business. Tune-in to hear how Starbucks went through four years of expansion from $165 million annual revenue to about $1 BILLION. This kind of growth comes down to 7 building blocks.  To have a clear, doable action plan for your product, and the team to implement it --- Call us at 626-396-0990.  Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”  https://www.turnproductsintoprofits.com/      

    #80: Where To "Bounce Ideas"

    Play Episode Listen Later Sep 4, 2019 11:06


    One of our Facebook group members asked about how to bounce ideas off other entrepreneurs. Here is how to get perspective and where to ask. Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/   LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #79: The Magic of "Social Capital" & How To Create It

    Play Episode Listen Later Aug 30, 2019 8:21


    Social Capital is at LEAST as important as financial capital. I was reminded that my company, Products To Profits, has a tremendous reserve of social capital that we haven't fully used. Think of it as a bank account with a pile of influence and cash that has been getting compound interest. Sounds fabulous, right?! Listen to this list of ways to build social capital as you go through your day.  Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your no-cost copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #78: Patenting for Inventors and Entrepreneurs with Adam Diament, Patent Attorney

    Play Episode Listen Later Aug 26, 2019 27:03


    As someone who deals in the "how to make money from your product" side of things, I get asked a lot of questions that are best answered by an attorney. So, listen in as I interview patent attorney Adam Diament! You'll get to hear key things to watch for in the patent process and why a patent can add boatloads of money into your business. This is a great listen for people new to innovation as well as seasoned pros! Connect with Adam for a consultation about your patent at https://www.diamentpatentlaw.com/ (424) 281-0162 or by email adam@diamentpatentlaw.com Adam Diament, also hosts the "Patenting For Inventors" podcast. Binge listen to all the episodes of "Patenting For Inventors" here https://podcasts.apple.com/us/podcast/patenting-for-inventors/id1323692960

    #77: Making Decisions

    Play Episode Listen Later Aug 22, 2019 6:39


    Making decisions is one of the main skills of a business founder.  Here's the core truth behind making decisions and how to actually have a business you're proud of. With these couple simple tips, you'll be light years ahead of other people.    Join us on Facebook in the Product Entrepreneurs group to interact, meet other product people and get connected. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/  

    #76 PBS: How To Ask For What You Want More Effectively

    Play Episode Listen Later Aug 19, 2019 34:50


    How many times a day do you ask for what you want? 1, 5, 15, 20? How often do you get the results you want from your requests? There are FOUR parts to a good request that increase how often people say "yes" to your ideas and requests. True. How well you ask determines how likely are to get what you want. This is true for selling your product as well as getting investors. It's even true in your marriage or at a restaurant!   Free Downloadable Book -->  Turn Products Into Profits If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com

    #75: Becoming a Dropshipper

    Play Episode Listen Later Aug 5, 2019 7:47


    Dropshipping has been around as a business practice for decades and decades. It’s going through some changes now so you need to pay attention to the agreements and logistics. Here are the nitty-gritty details to watch out for. This content was first presented to our live Q & A audience. Want to get on that list to ask your questions? Click here to join us for Monday’s live Q & A call-in show.  https://www.productstoprofits.com/business-show/   Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/   LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #74: Biz Finances Part 3 with Investor Tom Taulli & Amy Wenslow - Part 3 of 3

    Play Episode Listen Later Jul 26, 2019 21:37


    Part 3 of 3 - We're back today with the final episode in our 3 part series with investor Tom Taulli. He continued to answer questions for almost 90 minutes on our live show!  Click here to get the call-in information and ask your questions >>>   https://www.productstoprofits.com/business-show/   Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets.     It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this final value-packed episode.   APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #73: Biz Finances Part 2 with Investor Tom Taulli & Amy Wenslow - Part 2 of 3

    Play Episode Listen Later Jul 25, 2019 26:08


    Part 2 of 3 - This is content from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>>  https://www.productstoprofits.com/business-show/   Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets.     It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this value-packed episode then tune in again tomorrow for part 3.    APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #72: Biz Finances with Investor Tom Taulli & Amy Wenslow - Part 1 of 3

    Play Episode Listen Later Jul 24, 2019 24:15


    This 3 part episode series is from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>> https://www.productstoprofits.com/business-show/   The process of going from idea to startup business to big enough for an IPO (initial public offering) is filled with adventures.   Tom Taulli and I met when we were evaluating pitches for the Port of Los Angeles. On this episode we will be talking about the wild world of startup finances.   Do you know............. What little recognized secret did Mark Zuckerberg (Facebook) have to work really hard to master?   Tom writes about it. And more importantly, he knows some of HOW Mark Zuckerberg did it.   Matter of fact, Tom's explanations of things like "participation clauses” is spectacular.  This alone can save you tons of heartache.   And his points about presenting to investors are so true!  (Okay. It’s things to never do as well as some things that make it go much better.)       A little more about Tom Taulli....    Tom Taulli is based in Silicon Valley in the heart of IPO land. On a regular basis he talks with many top tech CEO's and Founders to discover the next hot or not startups.  A longtime follower of the IPO scene, Taulli started WebIPO, one of the first sites in the space in the mid-1990s. It was a place where investors obtained research as well as access to deals for the dot-com boom. From there he started several other companies such as Hypermart.net which was later sold to Infospace in 1999.   Currently, Taulli is an advisor to tech companies and writes extensively on tech, finance, and IPOs. His work has appeared on Forbes.com, TechWeb, and BusinessWeek. He is also frequently quoted in publications like the Wall Street Journal and is regularly interviewed on CNBC and BloombergTV.   You can follow him on Twitter at @ttaulli Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/  

    #71 Quantum Leaps From Jack Canfield

    Play Episode Listen Later Jul 22, 2019 105:01


    Last Thursday I had an unexpected change in plans for the very next day. I was feeling worn down and antsy. At 4 pm I mentioned to a friend that I felt like I needed to get back out to events. She asked if I'd like to join her to hear Jack Canfield in Santa Barbara the next night. Something clicked inside me and without any hesitation, I said yes. Now, I've heard Jack speak several times over the years at various conferences and events. Friday night was different. Two hours with a small audience. Story after story of how to set up extraordinary results. (In case you don't know who Jack Canfield is, he's the co-author of "Chicken Soup For The Soul" books. Jack works with massive companies, international best-selling author, etc. ) You can check out his latest book here --> The Success Principles LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”

    #70: Growing from $100k to $500k

    Play Episode Listen Later Jul 18, 2019 30:52


    If you've been in business for more than a year, it's pretty obvious that there are different stages you and your product go through.   First there's the time of deciding to really jump in and start it. Next, you're about making the product and getting those first few sales. It's such a milestone! You are officially what can be called "in revenue"! Yay!    This stage is also what happens when your Kickstarter or other crowdfunding campaign works.   Next, you move past the first relatively few sales and get up around $100k in sales.  Life seems infinitely more fun.    Then as you approach $500k (half a million dollars!) you're really hitting your stride. There are still problems, yes. But they are different problems.... Good problems.   That's right. There are "good problems".   I remember what this time was like. That gap between where you are going and where you are. It felt like the things to do outweighed the time and resources to get them done.    It was in that gap years ago that I made a mistake that cost me an extra $10,000. Literally.  Ouch!    Find out more about building a product business on our website >>> www.ProductsToProfits.com   LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”  https://www.turnproductsintoprofits.com/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/    

    #69: Different Business Models For Products

    Play Episode Listen Later Jul 17, 2019 10:24


    The mashup of online and offline selling creates confusion sometimes. Here are the basic business models you can use for selling a product and how to COMBINE them into a stronger sales machine. Products mentioned include Warby Parker, Purple Matress, Brooke Linen, Away Luggage, Great Jones.  "Great things in business are never done by one person. They're done by a team of people." - Steve Jobs LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”  https://www.turnproductsintoprofits.com/    

    #68: A Love Note To All The Creative People

    Play Episode Listen Later Jul 13, 2019 6:48


    You are loved. All your creative talents, dreams and desires. All the ups and downs, sideways moments and blazing flashes of brilliance. You are loved.  This is my love note to you for all that you are. Keep going.  Remember, consistency is not the same as constantly. Go for consistency.  Listen for more. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/  

    #67: Sorting Out Urgent vs Important

    Play Episode Listen Later Jul 12, 2019 8:28


    The difference between urgent and important is... well, important! Here's how to stop being at the mercy of what's urgent to get to what's important.  Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #66: Transform Your Biz With A "Hell, Work, Fun" List

    Play Episode Listen Later Jul 12, 2019 9:46


    This episode could have been called a lot of things. "What I Learned From a Multi-Multi-Multi-Million Business Owner" or " How to Eliminate Hell & Add Fun". Or maybe "Growing a Business Without Losing Your Mind or Marriage". We'll go over the quickest, most straightforward way to figure out what to delegate or hire for.  Seriously, this exercise is SO good for business growth spurts in the making. APPLY to JOIN the Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/  LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/  

    #65: Fan The Flame Of Your Goal

    Play Episode Listen Later Jul 10, 2019 6:03


    This is a love note to you and a love note to me to MOVE us toward the big, juicy goal in our hearts. In full confession, I'm calling myself out and putting myself on the line for the next 11 hours. It's all to accomplish the one thing I know is the next evolution for me.  This is what it looks like to conquer a personal baby Loch Ness monster of fear because the goal matters more.  What's the thing you are willing to accomplish in the next 11 hours? Ready to springboard higher and higher with a fun group of product people? Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/

    #64: 5 Minute Energy Reset To Help You Soar

    Play Episode Listen Later Jul 8, 2019 6:35


    This is the quickest, most surefire way to shake off any murky thinking and reset your energy to have life work! Use the three questions with a friend, business colleague or family member to rev up your engine and create a lot of good vibes! It never fails to pull me out of murky mental circles and redirects my energy towards my goals and intentions - all in as little as 5 minutes!!! Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/  

    #63 How To Bring Your Customers On A Journey

    Play Episode Listen Later Jul 8, 2019 48:20


    Just like with a great song or story, your product has a journey or life-cycle. Did you know that bringing your followers into the behind-the-scenes action can create a ground swell of support? This is a good technique for crowdfunding, new product launches and expansion that you want to do. The story arc of your product can be as inspiring as your product itself. Apply to join our Product Mastermind here — >>> Product Mastermind LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”

    #62: Nike Controversy & Coca-Cola's Marketing Disaster In 1985

    Play Episode Listen Later Jul 4, 2019 11:48


    In the landscape of celebrity and influencer marketing, the current controversy with Nike's July Fourth shoe has struck a match to the political debate here in the US. Apart from the political conversation, you can see striking similarities to the 1985 Coca-Cola marketing trainwreck. Let's look at the impact on products and how to handle it.  Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #61: Freedom to Live Your Dream

    Play Episode Listen Later Jul 4, 2019 6:14


    The freedom to live your destiny is a precious thing. It has to be nurtured and fanned into a flame in your soul. Magic and joy comes with taking the risks to live your best life. You, our listeners, are setting the example for people around you every time you light up and SHOW up with your passion. Thank you for making the world better. You are a shining light.  Listen to our next episode for insights about the current Nike Controversy and Coca Cola's mistake from 1985.  Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/  

    #60: Balancing Personal Needs & Business Needs

    Play Episode Listen Later Jul 1, 2019 9:04


    Managing your personal needs and running a business can get messy. Here are my personal thoughts on dropping the drive to do more and more so you get more accomplished. It's all about the amount of impact you have from what you are putting in. It's NOT about the hours you're spending.    APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    managing balancing personal needs
    #59: Results From An Extra Thing In The Box

    Play Episode Listen Later Jul 1, 2019 10:59


    I had the pleasure of talking with Johnny Cupcakes (John Earle) about their t-shirt line and surprise branding.  I was happy to hear a SECOND use of the same exact strategy Matt Stuller from Stuller, Inc uses. Stuller is a massive company out of Louisiana. Stuller FILLS a FedEx 747 plane EVERY DAY with just their shipments! Matt shared a problem they created from their great marketing a few years ago when we talked.  Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #58: Branding - Part 2 - Words You Need To Know

    Play Episode Listen Later Jun 30, 2019 9:40


    There are a few important words you need to know when you talk about your brand with a professional. Understanding this will save you time and money as well as give you more speed on your way to millions.  Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/  LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #57: Branding - Part 1 - What It Is & How It Works

    Play Episode Listen Later Jun 29, 2019 10:02


    "Branding" comes from the intersection of design and business. It's all the touchpoints that people interact with related to a product or business. Today's episode looks at how you can build a brand from the ground up.  This is part 1 of 2 so make sure to listen to the next episode for the rest of what you need to know.    Apply to join our Product Mastermind here >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #56: How To Create Raving Fans For Your Product

    Play Episode Listen Later Jun 28, 2019 8:18


    How to move people from having just heard about your product to becoming a customer to becoming a raving fan. When you do this well, it helps them as well as your business.  Apply to join our Product Mastermind here --->>> https://www.productstoprofits.com/product-mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #55: Doing a Regroup With Your Team

    Play Episode Listen Later Jun 27, 2019 5:10


    When your team has a lot of pieces moving inside your project and business all at one time it is essential that you regroup at least once a week. It clears off all the busyness so you can focus. This is how we do it. When you were team has a lot of parts moving inside your project and business, it is essential that you regroup at least once a week. It clears off all the busyness so you can focus on the pieces that really push your business forward. Here is how we do it. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #54 TARIFFS: What's REALLY Going On

    Play Episode Listen Later Jun 24, 2019 32:28


    There's an insane amount of talk about tariffs right now.  Some is true. Some is NOT true. There is A LOT OF MISINFORMATION. It's important for you to know what's really going on with tariffs and production across industries.  So.... Yes, we're going to share what's actually happening in practical reality about tariffs.  Please, if you are already importing a product and you want to share any changes to your what your being charged for tariffs, I'd love your input, too! Let's all help each other.  If you haven't downloaded our free book, Turn Products Into Profits --> CLICK HERE to get your free copy. #Tariffs

    #53: Asking 3 Quality Questions

    Play Episode Listen Later Jun 24, 2019 5:40


    There are three quality questions that will change the context of how you design your product. The same questions change the quality of your life and of the relationships inside your business. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #52: The Products That Are Everywhere

    Play Episode Listen Later Jun 23, 2019 4:08


    This is what you are meant to create. Look around as you consider this thought and the history of how big ideas are born. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

    #51: Licensing - What Works Now!

    Play Episode Listen Later Jun 22, 2019 10:08


    Learn how one of our clients got an extra $50K in a deal from one question. About 1/3 of our clients are involved in licensing somehow. This is part of how we arrive at very lucrative deals for them. Click here to ask your questions for FREE on Monday’s live Q & A call-in show.  https://www.productstoprofits.com/business-show/

    #50: Country Of Origin - When, Where & What To Do

    Play Episode Listen Later Jun 21, 2019 10:36


    Answering a question from one of the Facebook groups about country of origin, what to do when your country of origin for your product doesn’t have the greatest perception or reputation. The answer to what you can do about it, how are you need to talk about it and what is legally required. Monday —- “Tariffs, Tariffs Tariffs - The Actual Facts Of What’s Happening”. Join us for the LIVE Q & A Product Business Show on Monday 6/24 at 11 am PST. Click here >>> ask your questions for FREE on Monday’s live Q & A call-in show.  https://www.productstoprofits.com/business-show/

    #49: So Glad You're Along For The Ride

    Play Episode Listen Later Jun 20, 2019 2:28


    I love, love, love that we get to do this together! Today we passed a big milestone! This is the kind of growth that is possible from being enthusiastic and truly enjoying what you’re doing and who you get to serve. Thank you so much for listening, reviewing and sharing the podcast! It truly makes a difference. I appreciate each of you.

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