Scalability Show

It is totally normal to view debt as dangerous, to view debt as something that can mess up your future. If you're anything like me, you probably grew up hearing messages that debt was bad. “Credit cards are evil” and “Loans mean you're poor”. Taking on debt basically meant you were in an inescapable hole, aka “snowball debt” that would be extremely hard to dig yourself out of. But what about good debt and something called snowball wealth? The same concept that applies to debt applies to wealth. If you look at any billionaire these days, you'll not only find they have debt, but they're actually making money from their debt! This is what we categorize as good debt. Now this message may be hard for your subconscious to hear, since most of what we've been told surrounding debt and money are… well… lies. So let me start by saying it's ok if it feels tough to bridge this gap and that is exactly why this podcast exists, to surround ourselves with messages that make money easier for us. CONNECT WITH USSocial Media: instagram.com/haleyburkhead

Our mindset is a product of our conditioning. The question is… what have you been conditioned to believe about the topic of money that's keeping you from creating wealth? In today's episode, our wealth chat uncovers reasons why you're not wealthy, taking a closer look at the thoughts, behaviors, and patterns behind money mindset types. Because learning how to think makes the game of wealth easier to play… helping you not only create wealth but keep it!CALLING ALL DISRUPTORS Imagine what a tangible, step-by-step roadmap to your wealth looks like. Predictable profit in your business and a life of wealth outside of your business. That's exactly why I created the Disruptor interactive membership for entrepreneurs! For only $75 a month, you get access to the processes and tools that I use in my own business and every business I invest in to lock in predictable profit. You also get access to a community that shares big ideas, live support twice a month, and your very own customized wealth game plan! Yes, my mission is centered around women, but no matter how you identify, no matter where you're at in life, no matter how you look, and no matter what you think, as an entrepreneur wealth is available to you right now, and I am so excited to show you what this can look like for you! So come join the wave of entrepreneurs who are disrupting the wealth industry by creating wealth that pays you now and forever! Watch my FREE 9-minute webinar where I break it all down for you. I hope you'll join me in this exciting new movement!http://thedisruptor.com/replayCONNECT WITH USSocial Media: instagram.com/haleyburkhead

If you're ready to have a business that brings in consistent income with solid margins as an entrepreneur, then listen in because this week we're diving even further into wealth creation using my secret, repeatable system… the Predictable Profit Model, to turn your business into something that can create wealth that lasts!Even if you're making multiple six figures, you can still be making inconsistent income. It's not the revenue level that matters… what matters the most is if your marketing and selling is your business set up in a way that can run without needing you all the time. Is it set up in a way that you can basically project and predict the amount of sales that are coming in at the end of every month? That's what we want… so by using the Predictable Profit Model you can start predicting your income and profit as well as catch any holes in your system. CONNECT WITH USSocial Media: instagram.com/haleyburkhead

The disruptor movement exists to allow EVERYONE who wants a place in the wealth space to have one.. because wealth is AWESOME! So tune in because today I'm showing you just how you can create that space using The 3 Wealth Systems, aka three approaches you can take to wealth!The 3 Wealth Systems…The $0 Investing Approach: Your business isn't at $0, but your available money for creating wealth is. The Hands Off Approach: Your business makes extra money every month and this approach allows you to use a passive money machine to let it grow thoughtlessly on your part. You can pull paychecks from this amount as it grows. It's easy to see why this option tends to be everyone's favorite as their business reaches around the six-figure point. The Visionary Approach: Your business makes extra money every month. This approach is typically for visionaries that are interested in not only growing their money, but expanding their resources through acquisitions and equity. This is where you can get really creative and is my absolute favorite for those that love the game of business. CONNECT WITH USSocial Media: instagram.com/haleyburkhead

Did you know as an entrepreneur, you have a secret advantage and direct path to wealth? In this episode, I'm opening your mind to what is truly possible by uncovering the secret to wealth! While everyone else is stuck in the cycle of focusing their effort on making money, you have the unique ability to leverage your business to create real WEALTH that lasts now and FOREVER! When I say creating real wealth… I mean a life of wealth. I'm not talking about your 401k and retirement accounts or the kind that benefits when you're old and retired. I'm talking about real freedom that benefits you right here and right now. The kind where you can contribute financially to your family without stressing over money and sacrificing the other aspects of your life. The kind where you can be irrationally generous to causes you care about. The kind that allows you to buy the car or take the dream vacation. But here's the thing… all of this goes beyond what your business can create for you because if your business stops… your income source stops. This is why I want more entrepreneurs to take steps toward creating wealth. It's simply thinking a bit bigger without having to add more to your plate. CONNECT WITH USSocial Media: instagram.com/haleyburkhead

It's time to disrupt the wealth industry and create wealth that pays you now & forever through The Disruptor Movement. In this episode, I'm inviting you to join a new generation of women that are redefining how they generate wealth. So follow along as we disrupt the wealth industry by showing you how to create wealth that pays you now & forever with the Disruptor Movement. CONNECT WITH US Social Media: instagram.com/haleyburkhead

You know that intuitive feeling you get when you know you need to do something? But at the same time that decision you know you need to make, breaks your heart into pieces? It's this deep sense of knowing. That's the foundation of why I'm closing the doors of Recurring Profit. I've seen a shift in the industry since the pandemic that has put up some red flags. And think with these changes we're seeing, we believe it's best to stop marketing Recurring Profit for the next few years.  This is the last time someone can join Recurring Profit with December 1st being the cutoff. So if you're someone who has always wanted to join Recurring Profit or know someone who would be a good fit, go to automatemarketing.com where you can book a call with Angela. The calls are booking up quickly, so make sure to reserve your spot before December 1.    APPLY TO WORK WITH US BEFORE DECEMBER 1 AutomateMarketing.com  ​​If you are a course creator or membership site owner who wants to lifeproof your business, this call is just for YOU! CONNECT WITH US Social Media: instagram.com/recurringprofit

Stephanie Mitchell, founder of Sunnystorm Marketing, is no stranger to live launching. In fact, she live launched seven times over the course of a few years.  But with an upcoming wedding and plans to start a family, she didn't want to constantly be on all the time. She wanted an automated system that created passive income to give her the ability to spend more time with her family.  That's when she found Recurring Profit.  After implementing her evergreen strategy, she made over $9K in her first month. In this episode, we dive into her journey of creating an evergreen course that converts.  Stephanie teaches beauty professionals how to create Instagram and Facebook ad campaigns to build their clientele through her course, The Ad Lab. APPLY TO WORK WITH US AutomateMarketing.com  ​​If you are a course creator or membership site owner who wants to create an evergreen strategy, I created this training just for YOU! CONNECT WITH US Social Media: instagram.com/recurringprofit

“When or why do you hire contractors versus employees?” That's a frequent question we get asked a lot.  Because the truth is hiring a team can be a lot. It's not like we're taught how to do this. Maybe you're familiar with it, if you have a business degree or you have entrepreneurial parents. But hiring a team definitely doesn't have a playbook of how to do it.  Sure there are TONS of books that give you different strategies of how to hire. But that doesn't necessarily mean that's the right way to hire for your business.  In this episode, I'm sharing how to manage contracted employees and the differences between contracted employees and permanent employees. Plus how I like to hire for my businesses.  APPLY TO WORK WITH US AutomateMarketing.com  ​​If you are a course creator or membership site owner who wants to grow their business, I created this training just for YOU! CONNECT WITH US Social Media: instagram.com/recurringprofit

Meredith Noble and Alex Lustig were at their wits end with their grant writing course. “We were charging $350 for lifetime access to our course, and realized that it was actually costing us $700 to acquire and serve each student,” Meredith said.  Thankfully their consulting side of their business had been keeping them afloat. But in November 2020, Alex discovered a Facebook ad for the Recurring Profit Program.  The duo decided to go all in with the RP methods, and completely overhauled their offer, webinar, course and automated sales system - in THREE weeks. “We only had 6 or 7 weeks of runway left, and then we were going to run out of money,” Meredith said.  Fast forward to January 2021, they relaunched their course and made $7K in their first month. Today, they're making $66K a month, using sales psychology and an automated sales machine.  Meredith is the Co-Founder of Learn Grant Writing, and Alex is also the Co-Founder and Integrator for the company. They help women build careers in grant writing and have the coolest mascot ever - a unicorn!  APPLY TO WORK WITH US AutomateMarketing.com  ​​If you are a course creator or membership site owner who wants to hit $25K+ months, I created this training just for YOU! CONNECT WITH US Social Media: instagram.com/recurringprofit CONNECT WITH Meredith Noble and Alex Lustig  Social Media: instagram.com/learngrantwriting Website: learngrantwriting.org/ Podcast: The Unicorn Living Podcast

I received a message on Instagram that shattered my heart. The message said, “I've been terrified to have a baby because of my business. But if you can go through all of this (referring to my difficult pregnancy that I experienced), it gives me hope.” That made me realize, “Wow, she is preventing her life from happening with what she wants because of her business.” And this isn't using business as an excuse. This is using business as something that prevents a lifestyle.  In today's episode, I'm breaking down the five things that set my business up for success. Whatever it is that you're wanting for your life, whether it's to have a baby, take an extended vacation, or whatever, I want YOU to know that business can be a catalyst for your lifestyle. It shouldn't prevent the lifestyle you want! You just have to set it up the right way and make it lifeproof.  APPLY TO WORK WITH US AutomateMarketing.com  ​​If you are a course creator or membership site owner who wants your business to be a catalyst for your lifestyle, I created this training just for YOU! CONNECT WITH US Social Media: instagram.com/recurringprofit

Heather, a Recurring Profit student, relied on 1:1 revenue and live launching, which I'm sure a lot of you can relate to. Because that's what we're taught to do as course creators.  But Heather decided it wasn't for her and didn't want that to be her forever strategy. So Heather launched her program, using the lazy live-launch strategy I teach in the Recurring Profit Program. And she made over $32,000 with 96 leads. She's now making $10K months with her evergreen sales machine.  Heather is a speaking coach for online entrepreneurs. She helps them get more comfortable in front of the microphone and camera, so they can better connect with their dream audience.  APPLY TO WORK WITH US AutomateMarketing.com    ​​If you are a course creator or membership site owner who wants to ditch live launching and create an evergreen sales machine, I created this training just for YOU!   CONNECT WITH US Social Media: instagram.com/recurringprofit

This solo episode is for those entrepreneurs who are thinking about wealth creation.  I'm breaking down how I run six businesses and only work part-time hours. On Instagram, someone made the comment, “You must work at every moment of the day.” And no, that's not true.  Assumptions produce our actions. If we assume owning a business is going to take a lot of time, what are we assuming? That the time it takes to complete a task, is the value produced. When in reality, those are the things that keep the business running. But that's not all the things that produce the value. There's also leadership and strategy. So if we're careful with our assumptions, we can start to second guess our actions.    APPLY TO WORK WITH US AutomateMarketing.com    ​​If you are a course creator or membership site owner who wants to learn a different approach to wealth creation, I created this training just for YOU!   CONNECT WITH US Social Media: instagram.com/recurringprofit

This episode is about the phrase mindset issue. Mindset is so important, but only one part of the equation.  When you build a program, your students' success should NOT depend on you, the course creator, to be successful. Because now those students think they have to keep paying you to see results. Great for retention, but not great for them because now they don't trust themselves to make their own decisions. The second problem is that many students in other programs are being told that they need to switch their beliefs and start believing something else. How to Switch Your Mindset: Internal Conversations  Imagine this as a visual. You're having an internal conversation with yourself. From that internal conversation, there's usually a catalyst to an action or behavior. So that action or behavior is what is creating either an obstacle or a result. Both the obstacle and the result create different symptoms.  When a student comes to you with a symptom, they're either frustrated or happy with something that's going on with their business. If a student comes to you with a problem that they believe your course can solve, you don't want them to feel bad for having symptoms that frustrate them.  You have to maintain a neutral, steady place. Then, you need to celebrate them for speaking up about these symptoms. Many people view negative feelings as bad. And I think that's why so many label that as a mindset issue. Once we notice that a student is experiencing an obstacle, it's our job to help them and guide them to identify that specific obstacle. What to Do When People Aren't Seeing Results From Your Course Our knee jerk reaction is to blame the student or the student blames the course creator. We feel shame, and instantly want to blame the other person. If someone isn't seeing results from a program, you have to play scientist. Because what if it's not the student? It's your job to help them find a solution. First, you have to ask that student where they're stuck. And then go dissect that part of the program to see if it's step by step enough.  Second, do they know how to think through the strategy? The content might be good. But is the strategy clicking with them?  Then, the third thing is asking if the method doesn't work? If the method doesn't work for them, it's a content problem. Or is it the behavior of how they approached the lessons or videos? If so, then you need to go make sure those videos and lessons are crystal clear.  Eliminate Mindset Issue from Your Vocabulary If you've ever been told that you have a mindset issue towards business, I would like you to eliminate that thought completely. Instead, word it as an internal conversation that's not creating what you want.    APPLY TO WORK WITH US AutomateMarketing.com    CONNECT WITH US Social Media: instagram.com/recurringprofit

Are you considering outsourcing to increase traffic generation? As a course creator, traffic can be so frustrating! Your course is selling but you needmore traffic generation, which leaves you contemplating whether or not to add someoneto your team, who can send traffic directly to your sales machine or funnel. In Episode 80 of The Recurring Profit Podcast, Haley breaks down what your team should look like, from team organization to accountability. So tune in as we cover skills like delegating goals, outsourcing strategy, and managing growth! We're leaving frustration behind and helping you outsource solutions instead of problems, all while creating more revenue for your business!! Want to see this process more in depth? Apply to work with us on automatedmarketing.com and we'll send you our free training where you'll learn how tomaster the skill of automated sales and traffic on tap!

In this episode,  Haley speaks with Amanda Rush Holmes, a virtual assistant who took her course idea from concept to Beta launch in 24 hours and made over $13,000 in just three days! Amanda didn't have a huge Instagram following. She didn't have a Facebook group of people ready to buy. She'd never even launched a course before. She only had 60 people on her email list, and yet she more than doubled her original sales goal during her first launch with Recurring Profit!  No vanity metrics here! We want to help you reach the goals you have without an email list, without expensive Facebook Ads, and without live launching. Amanda is proof that you don't need any of that to reach your ideal audience and achieve recurring profit!    APPLY TO WORK WITH US RecurringProfit.com   ​​If you are a course creator or membership site owner who is ready to take your idea from concept to profitable course, I created this training just for YOU!   CONNECT WITH US Social Media: @recurringprofit   CONNECT WITH AMANDA! Social Media: @thevirtualassistantstudio & @amandarushholmes Website: thevirtualassistantstudio.com

In this episode,  Are you considering a course idea that you're not completely sure about? Ask yourself this one question: “Am I solving a profitable problem?” In this episode, Haley breaks down what makes a good course or membership idea. The best ideas are ones that you're not only passionate about, but have proven and measurable results that will bring in profit. If the problem you're solving isn't worth paying for, you aren't going to be very profitable. So do the research and identify what your audience needs and if they are willing to pay money for the knowledge and education your program provides. Every business exists to solve a problem. You just need to make sure the problem you solve will be profitable for you and your business! APPLY TO WORK WITH US RecurringProfit.com   ​​If you are a course creator or membership site owner who has an idea for solving a profitable problem and a solid selling strategy to go along with it, I created this training just for YOU!   CONNECT WITH US Social Media: instagram.com/recurringprofit

In this episode,  In 2021, Haley unexpectedly had to take a step back from Recurring Profit as she struggled through a difficult first trimester. Luckily, she had spent hours automating systems and hiring experts to ensure that, even in her absence, her business would run efficiently and make recurring profit without her present for every moment. In this episode, Haley shares the four things that are crucial to creating a business that will run and grow without your constant supervision. You go on the trip to Hawaii, take the months-long maternity leave, be present in your kids' lives! Recurring Profit was made to help you build a strong business that will succeed and grow even when you take time off. APPLY TO WORK WITH US RecurringProfit.com   ​​If you are a course creator or membership site owner who wants to live your life without worrying about your business all day, every day, I created this training just for YOU!   CONNECT WITH US Social Media: instagram.com/recurringprofit

In this episode, Haley breaks down how to build a webinar using sales psychology that will bring in actual results without live launching or paying for expensive Facebook ads. The Recurring Profit method is a program built for course creators to scale their business using proven, data-driven processes. No email lists, no sales-y, scare tactics, no constant social media posting. Haley takes you through the Recurring Profit method step by step from the messaging you use in your webinar to accessing cold, free leads instead of paid ads. She outlines what automating and scaling will look like for you inside Recurring Profit and how the team will assist you throughout the process! This episode will be the most informative 28 minutes of your week! Haley gives you all the details of how the Recurring Profit method will work for you and give you the tools you need to reach 10K months and beyond!   APPLY TO WORK WITH US RecurringProfit.com   ​​If you are a course creator or membership site owner who wants to make recurring profit without live launching and paying for expensive Facebook ads, I created this training just for YOU!   CONNECT WITH US Social Media: instagram.com/recurringprofit  

If you want to sell an online course using an automated sales machine so you can ditch having to depend on live launching, this is the episode for you! In this episode, I talk with Camille Attell about her journey in Recurring Profit. We break down how the live launch model was draining for Camille, how she went evergreen using the Recurring Profit Program, how she creates $10k months, and her review of the Recurring Profit Program.    0:30 About Camille and her course 2:37 Camille's experience with live launching 4:19 What live launching looked like for Camille 9:23 Why Camille joined the Recurring Profit Program 13:00 How Camille changed her course with the Recurring Profit program resources  16:20 Camillie's results with both cold and warm audiences (Listen to this episode about turning cold leads into warm leads) 18:29 Camille's average conversion rates since joining Recurring Profit 23:00 What Camille enjoys about Recurring Profit 27:30 How Camille now finds more fun in how she markets her online course 31:25 How to connect with Camille LINKS MENTIONED IN THIS EPISODE + @haleyburkhead on Instagram + Camille's website + marketing automation training for course creators

Today, we're talking about the 5 things you need to have to create a Life Proof Business. Are you wanting to step away? Go on vacation? Having a baby? Is a family member sick? Or maybe you just want to unplug? Whatever it is, lets set up your business to where you know it can grow without you- with very little check in. I have proven this because these are the 5 things I set up so I can step away from my business and know it will actually grow, not just maintain.  If you are ready to FINALLY have a life proof business, so your business can grow while you step away for whatever reason: my Automate Marketing Training is for YOU. Go check it out at automatemarketing.com and don't be afraid to DM me on Instagram if you have any questions! Shownotes > https://recurringprofit.com/2021/07/26/75-a-life-proof-business-the-top-5-tools-for-your-business-to-grow-without-you/

Melissa, creator of eWebinar, asked to interview me over my journey from quitting my 9-5 job and scaling my business to my first $1 million. I wanted to share parts of that interview with you in case you are someone that right now in your business, your goal is to have $80-100k per month of recurring income. I go over the turning point of my journey, advice to getting to your first $1 million, and some of the biggest lessons I have learned in my business.

Course creators who aren’t selling to other business owners, but selling to the everyday consumer (also known as B2C) are asking themselves “can i scale the way a B2B course does?” and “Will these marketing methods work for me?” That’s why I brought on Jaime who has created over $10k+ months with her B2C sales machine and has partnerships that have brought over $20-30k into her business within 48 hours. Today, we are breaking down how to sell a B2C course in a way that will get you actual, tangible results that you see in your bank account.

Hiring contractors can be tricky, you want to make sure you're getting your money's worth. In this episode, Haley breaks it down, discusses strategy, and makes the math of ROI fun.

As a chiropractor herself, Danielle helps others in her industry break through their income ceiling. With her membership site, Danielle was able to offer set strategies with her members' interest as first priority - allowing her clients to reach new heights and pass that fictitious barrier.

In this episode, Haley breaks down everything you need to know about profit margins! When you break it all down, money is simply a gas pedal for your business!

Haley sits down to answer submitted questions that's all about team strategy! From knowing when or how to hire to breaking down roles in your business, Haley opens up about it all.

Do you NEED an e-mail list? No. Don't let outdated information that we hear over and over shape your perception. Skip the slow and annoying process of building an e-mail list, and focus on your sales machine.

Despite owning a business that is travel-focused, Christina managed to thrive during a pandemic. With a few pivots, mindset shifts, and Christina's adjustment from live launching to evergreen, she found new and consistent ways to scale.

In this episode, Haley clears the air on a strategy that most course creators practice. The truth is that your course should be already held to a standard of high-value, without needing a price-raise.

Haley simplifies the process of breaking down projections for your business. Once you take them for what they are – just numbers, it really just becomes a fun game.

Haley breaks down the roles and responsibilities of a growing business. Don't be afraid to customize roles and structures in your business, smaller companies have more flexibility so there's no reason to be overly strict.

In this episode, Hannah joins the show to discuss the benefits of when her mindset shifted. Focusing on creating better and more-informed audiences changes the game. Your business should be a fun game on your own timeline.

In this episode, Haley breaks down the month and the team's recent updates. New challenges presented new opportunities for growth. In the end, business is a fun game that can easily be understood with the right tactics.

In this episode, Haley discusses the strategy of opt-ins and the perspectives of both the creator and the consumer. It’s not just about e-mail lists, it’s about helping people by providing them with your service. 

Haley breaks down the common misconception over productivity in the entrepreneur field. Work should be fun and something you continuously build a relationship with.

This week's episode of the Hey Haley Podcast features Kamila Brown Washington – A non-profit business guru who debunks the myth that you can't scale revenue with a non-profit. Kamila discusses how she broke through her idle profit and got results.

I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

In this episode, Haley discusses the importance of listening to your money. She proposes to not treat money like it is scarce, but instead direct our energy on viewing "money as a boomerang"; money will come back to you depending on how you are spending it. Money is not black and white but is energy. 

In this episode of the Hey Haley Podcast, Haley discusses how perfectionists create barriers for themselves and teaches us how to turn these self-made hurdles into attainable goals.

This episode of the Hey Haley podcast features Rozy Khan--a doctor who helps students with low MCAT scores get into medical school. Listen as Rozy discusses how she got the idea for her business, how she got out of the live launch comfort zone, and how she learned to trust her gut in business instead of someone else's advice.

I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

In this episode of the Hey Haley Podcast, Haley talks about adding sales psychology to your funnel to convert cold leads instead of relying on a warm audience. This episode covers the math behind using sales psychology to increase conversion rates, the different types of sales psychology, and how to insert it into your funnel.