Podcasts about Mordy

Does what goes around, really come back around? Do you reap what you sow? My guest Mordy Levine, who along with his coauthor, Lama Lhanang Rinpoche, recently released the book The Beginner's Guide to Karma: How to Live with Less Negativity and More Peace. In this episode Mordy explains the role that the universal law of cause and effect, or karma, plays in our lives and how to use this understanding to create a positive path forward.“Learning about karma will help us understand why we are experiencing this contentiousness so broadly and deeply,” write Rinpoche and Levine. “But more important, understanding karma will allow us reduce anger and division among ourselves, our community, our country, and the world.”Lama Lhanang Rinpoche and Mordy Levine are the authors of The Beginner's Guide to Karma. Lama Lhanang Rinpoche was born in the Amdo region of historic Tibet and received a traditional monastic education and later studied under several respected Tibetan lamas. Today, he teaches Vajrayana Buddhism at the Jigme Lingpa Center in San Diego, California. Mordy Levine is an entrepreneur, meditation teacher, and the president of the Jigme Lingpa Center. He also created the Meditation Pro Series, a meditation program designed to alleviate chronic health issues. In this episode, Mordy discusses:The definition of karmaWhat karma is and what it isn'tThe three consequencesLooking at motivationThe connection between action and thoughtMeditation as a tool for awarenessEscaping our own prisonsWhat led him to practice BuddhismManaging frustrationHeavy and light karmaSociopathy and psychopathyBuddha natureWhat care about karma? The Jigme Lingpa Center website Mordy's website ________BECOME YOUR OWN SHAMAN Introductory Online Course Visit Wendy's website to learn more about the the Harmonic Egg®  “Gifts and Tools to Explore and Celebrate the Unseen Worlds” - The Lucid Path BoutiqueLucid Cafe episodes by topic  Listen to Lucid Cafe on YouTube   ★ Support this podcast ★

A far less political edition than most this year let's Jim Hedger and Kristine Schachinger spend more time talking about tech news, web marketing, and SEO. We start by marking the movement of Mordy Oberstein as he leaves a highly successful tenure as head of branding at website builder Wix. More than anyone in our memory, Mordy helped Wix overcome what was a difficult reputation which stands as stellar testimony to his powers as a brand marketer. We note how Google Business Profiles is still broken, weeks after reporting the interface was riddled with bugs. Matt Mullenweg's for-profit arm of WordPress, Automattic laid off 16% of its workforce in order to improve profitability and capacity to invest as he moves to restructure Automattic. We also talk about Tinder and flirtbots, the assumption of a right to bend copyright rules by OpenAI, Elon Musk's xAI's $33billion purchase of X (TwiXter) from owner Elon Musk, Bing's expanding Copilot, the gravity effect large brands have at Google, and a lot more fun techie stuff. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this interview I am once again joined by Mordy Levine, serial entrepreneur, venture capitalist, and author of ‘The Beginner's Guide to Karma' with Lama Lhanang. Mordy discusses the Buddhist doctrine of karma, explores its history in Indian thought, and differentiates the various types of karmic actions and their consequences. Mordy reveals special, esoteric methods to purify bad karma, compares the Tibetan tradition to Zen, and grapples with the importance of motive in karmic justice. Mordy also discusses the six realms, whether Buddhist hell should be understood as a place or a psychological state, and why he believes an understanding of karma is a pathway to true freedom. … Video version: https://www.guruviking.com/podcast/ep299-karma-mordy-levine-2 Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast'. … Topics include: 00:00 - Intro 00:52 - Why Mordy wrote “The Beginner's Guide to Karma” 02:17 - Understanding of karma regulates human behaviour 03:38 - Creative collaboration with Lama Lhanang 04:48 - A powerful insight about karma and consciousness 06:53 - The history of the doctrine of karma in India 09:50 - Mordy's research into karma, using primary sources 11:50 - Different types of karmic actions and their consequences 13:29 - Selfishness vs selflessness as motive 15:08 - Is intention all? 16:19 - How great masters read karmic history 19:34 - Does Buddhism disincentivise effective action? 21:19 Does self-interest negate efforts to generate good karma? 23:24 - The desire to help others is an exception 26:00 - Motivations are complicated 28:57 - How karma helps us face negative situations 31:25 - The story of the Zen farmer 33:48 - Does the doctrine of karma blame the unfortunate? 36:02 - Explanation without accusation 37:09 - Mordy's message about karma 38:38 - Working the karmic system to reduce negative karmic consequences and accrue merit 41:06 - Esoteric methods to purify negative karma 44:24 - The special power of meditation 45:44 - Does motivation affect the karmic consequence of meditation? 44:34 - Can meditation create negative karma? 48:28 - Generating and dedicating merit 50:45 - Is enlightenment the result of good karma? 52:42 - How to work the karma system to become enlightened 53:43 - What is collective karma? 56:24 - Can we hold groups accountable for their karma? 58:18 - Mordy on Donald Trump 59:41 - Can bad karma send you to hell? 01:02:07 - Are the 6 realms real locations or psychological states? 01:03:29 - Does Mordy believe in the 6 realms? 01:04:13 - Is belief in the 6 realms necessary? 01:05:21 - Is karma believable? 01:06:26 - Is there a place for chance in the Buddhist view? 01:07:00 - Mordy's hopes for the book 01:07:58 - Does karma give freedom or a burden? 01:08:38 - American karma, “Have it your way”. … Previous episode with Mordy Levine: - https://www.guruviking.com/search?q=mordy Previous episodes with Lama Lhanang: - https://www.guruviking.com/search?q=lhanang To find out more about Mordy Levine, visit: - https://www.mordylevine.com/ 
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For more interviews, videos, and more visit: - www.guruviking.com … Music ‘Deva Dasi' by Steve James

Have you ever felt like life is giving you exactly what you put into it—good or bad? What if karma was a powerful tool you can use to bring more peace and positivity into your life?  Tune in for an inspiring discussion with Venerable Lama Lhanang Rinpoche & Mordy Levine on their new book The Beginner's Guide to Karma: How to Live with Less Negativity and More Peace. Moments with Marianne airs in the Southern California area on KMET 1490AM & 98.1 FM, an ABC Talk News Radio Affiliate! Lama Lhanang Rinpoche was born in the Amdo region of historic Tibet and received a traditional monastic education and later studied under several respected Tibetan lamas. Today, he teaches Vajrayana Buddhism at the Jigme Lingpa Center in San Diego, California. http://www.BuddhistSanDiego.comMordy Levine is an entrepreneur, meditation teacher, and the president of the Jigme Lingpa Center. He also created the Meditation Pro Series, a meditation program designed to alleviate chronic health issues. http://www.MordyLevine.com  For more show information visit:   www.MariannePestana.com

Send us a textParshas Parah - Strive for perfection

Send us a textToday I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies.In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage.During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.It's quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy's expert predictions on the future of branding and SEO.Follow Mordy

Mordy is the founder of Unify, a brand development consultancy. He's also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of repositioning brands successfully, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP's Up podcast. Key Moments [05:26] MLB App Spoiler Mishap [07:32] SEO vs Brand: Longtime Focus [12:34] "Morty: Unfiltered Brand Champion" [16:01] Success Amidst Bureaucratic Constraints [18:26] Embracing Independence: A Mental Shift [21:03] "Trust Your Intuitive Frameworks" Find Mordy Online https://www.unifybrandmarketing.com/ https://www.linkedin.com/in/mordyoberstein/ https://www.wix.com/seo/learn/podcast If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space.Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies to ensure your content feels authentic, relevant, and impactful.If you're looking to move beyond surface-level engagement and build a brand that truly resonates, this episode is a must-listen.Subscribe now for insightful discussions and actionable tips on refining your content strategy and staying ahead in digital marketing!Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Mordy Oberstein:Linkedin: https://www.linkedin.com/in/mordyoberstein/Website: https://www.unifybrandmarketing.com/Follow Ashley Segura:Website: www.contentyum.comLinkedIn: https://www.linkedin.com/in/ashley-segura/Twitter: https://twitter.com/ashleymadhatter

Send us a textA deeper look into the Aseres Hadibros

In this rewarding episode of White Shores Theresa talks to Mordy Levine, the president of the Jigme Lingpa Center, creator of the Meditation Pro series that has taught meditation to more than 250,000 people and co-author with Lama Lhanang Rinpoche of The Beginner's Guide to Karma: How to Live with Less Negativity and More Peace (New World Library, 2024.) To find out more, visit:mordylevine.com.To out more about Theresa's bestselling dream, intuition, afterlife, astrology and mystical titles and mission, visit:Www.theresacheung.comhttp://linktr.ee/theresacheungYou can contact Theresa via @thetheresacheung on Instagram and her author pages on Facebook and X and you can email her directly at: angeltalk710@aol.comThank you to Cluain Ri for the blissful episode music.White Shores is produced by Matthew Cooper.

Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Unify.We ask Mordy to walk us through his history in SEO and why the seemingly sudden pivot to obsessive brand marketing.Given this unique perspective, we also ask Mordy what small and established agencies can do to find their identity and speak to their target audience while also tracking brand performance metrics.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you're nothing), and why SEOs should stop acting like lone wolves and start sitting with the comms team.

Send us a text! We love hearing from listeners. If you'd like a response, please include your email. Don't miss the latest episode of the Ordinary Extraordinary Cemetery Podcast, where Jennie and Dianne are joined by special guest Charles Johnson to chat about fictional cemeteries and ghost towns in the virtual world of video games and the real-life counterparts that inspired the game creators. Sometimes Ordinary Extraordinary history can be found in the most surprising places! View this episode on YouTube!https://youtu.be/XS9KnxrIBGQ?si=QKI2CG_Mc0g_ttOENeed an Ordinary Extraordinary Cemetery Podcast tee, hoodie or mug? Find all our taphophile-fun much here:https://oecemetery.etsy.comResources used to research this episode include:Staff Reporters. "Crumptonia's Long History ." https://www.selmatimesjournal.com/. 13 Aug. 2007. www.selmatimesjournal.com/2007/08/13/crumptonias-long-history/. Accessed 19 Jan. 2025. "Fielding Vaughan Family Cemetery ." https://www.findagrave.com/. 28 Mar. 2018. www.findagrave.com/cemetery/2662791/fielding-vaughan-family-cemetery. Accessed 19 Jan. 2025. "Crocheron Columns at Old Cahawba ." https://www.ruralswalabama.org/. www.ruralswalabama.org/attraction/crocheron-columns-at-old-cahawba/. Accessed 19 Jan. 2025. "Cochran House at Crumptonia near Orrville, AL (built c. 1855) ." https://www.ruralswalabama.org/. www.ruralswalabama.org/attraction/cochran-house-crumptonia/. Accessed 19 Jan. 2025. "The grave of John A. Bell in the “New” Cemetery at Old Cahawba ." https://www.ruralswalabama.org/. www.ruralswalabama.org/attraction/john-bell-grave-old-cahawba-park/. Accessed 19 Jan. 2025. "St. Roch Cemetery #2 ." https://nolacatholiccemeteries.org/. nolacatholiccemeteries.org/st-roch-cemetery-2. Accessed 19 Jan. 2025., Mordy. "Helltown, Ohio ." https://www.atlasobscura.com/. 5 Oct. 2016. www.atlasobscura.com/places/helltown-ohio. Accessed 19 Jan. 2025. "Boston Mills - Hell Town ." https://www.ghostsofohio.org/. www.ghostsofohio.org/lore/ohio_lore_36.html. Accessed 19 Jan. 2025.Dimuro, Gina. "Why Helltown, Ohio Actually Lives Up To Its Name." https://allthatsinteresting.com/. edited by Austin Harvey , 2 Oct. 2021. allthatsinteresting.com/helltown-ohio. Accessed 19 Jan. 2025. "Pleasance." https://reddead.fandom.com/. reddead.fandom.com/wiki/Pleasance. Accessed 19 Jan. 2025. "Shady Belle." https://reddead.fandom.com/. reddead.fandom.com/wiki/Shady_Belle. Accessed 19 Jan. 2025. "Shady Belle Graveyard ." https://reddead.fandom.com/. reddead.fandom.com/wiki/Shady_Belle_Graveyard. Accessed 19 Jan. 2025. "Saint Denis Cemetery ." https://reddead.fandom.com/. reddead.fandom.com/wiki/Saint_Denis_Cemetery. "Saint Roches Cemetery ." https://left4dead.fandom.com/. left4dead.fandom.com/wiki/Saint_Roches_Cemetery. Accessed 19 Jan. 2025.

Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO strategies, leveraging specific PR and marketing techniques for better SEO, enhancing brand authority and trust through SEO and PR alignment, and measuring the impact of integrated SEO, PR, and marketing efforts. Show NotesConnect With: Mordy Oberstein: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO tactics, leveraging specific PR and marketing techniques for SEO performance,enhancing brand authority and customer trust through SEO alignment, and measuring the success of integrated SEO, PR, and marketing strategies. Show NotesConnect With: Mordy Oberstein: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Levine, co-author of The Beginner's Guide to Karma, reveals how understanding karma can help us release negativity, reduce division, and create greater peace in our lives and the world. Practical, insightful, and timely—discover the power of cause and effect to transform your path forward. Learn more about Mordy and his work at https://www.buddhistsandiego.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Click here to send me a text message ...Positive karma makes the world a better place and lightens our load in both this life and the next. Negative karma harms the world and burdens us with destructive habits. Becoming conscious of the bad habits we accumulate is the first step toward making better choices, finding joy and liberation for ourselves, and becoming a positive force in the world. My guest Mordy Levine, the co-author of The Beginner's Guide to Karma, breaks it all down for us.ResourcesThe Beginner's Guide to Karma: How to Live with Less Negativity & More Peace by Lama Lhanang Rinpoche & Mordy Levine; New World Library, 2024The Tibetan Book of the Dead for Beginners: A Guide to Living and Dying by Lama Lhanang Rinpoche & Mordy Levine; Sounds True, 2023Jingle Lingpa Center: https://www.buddhistsandiego.comPersonal LinksMy web site (where you can sign up for my blog): https://www.brianepearson.caMy email address: mysticcaveman53@gmail.comSeries Music Credit"Into the Mystic" by Van Morrison, performed by Colin James, from the album, Limelight, 2005; licensed under SOCAN 2022

Send us a textSeizing the moment of inspiration chanukkah

Are you ready to understand how karma works? Welcome This Week's Guest Lama & Mordy Lama Lhanang Rinpoche and Mordy Levine are the authors of The Beginner's Guide to Karma. Lama Lhanang Rinpoche was born in the Amdo region of historic Tibet and received a traditional monastic education and later studied under several respected Tibetan lamas. Today, he teaches… The post The Karma Effect: Why Your Actions Might Just Be Your Future's Best Friend with Lama Lhanang Rinpoche and Mordy Levine |248 appeared first on Melissa Vogel.

Joining us on the show this week is entrepreneur, meditation teacher, and president of the Jigme Lingpa Center, Mordy Levine. In this conversation we explore the teachings of Karma from the Buddhist tradition. Namely what it is and isn't, how we can work with it to create more joy in our lives, and its role in the journey of awakening. This episode is connected to the release of Mordy's new book release that he co-authored with his teacher, Lama Lhanang Rinpoche called ‘The Beginner's Guide to Karma' which is now available for purchase wherever you get your books. If you want to study with Mordy and Lama Lhanang Rinpoche further, you can head over to buddhistsandiego.com to connect with their online classes. Show Topics - What is Karma? - Karma and Intentions - Levels of Karma - Is There Good or Bad Karma? - Selflessness and Joy - How Do We Work with Karma? - Creating Better Intentions - The Wheel of Life - Is There Collective Karma? - Creating Wholesome Karma in Unwholesome Situations - Mastery of Mind and Spontaneous Service

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google's perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain't gonna fair well, folks! Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space. Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!  News from the EDGE: [00:02:15] Last Change for BrightonSEO Tickets [00:06:37] Moryd's Hot Take on the Semrush purchase of Search Engine Land [00:09:30] Google Rolls Out AI Overviews in 100+ Countries [00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking? [00:15:54] EDGE of the Web Sponsor: Site Strategics [00:17:15] Google Also Says: Stay in Your Lane AI News: [00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said [00:31:17] Meta is reportedly working on its own AI-powered search engine, too AI Tools: [00:34:57] AI pricing generator for your product or SaaS. [00:37:29] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads [00:40:51] Google Search Console Performance Report Showing Almost No Data Today [00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event. Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there! Google's leadership shuffle and what Kevin Indig had to say about it.  AI News and a really cool, we think, AI Tool for this episode. Check it out. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo! News from the EDGE: [00:04:19] Mullenweg Criticized for 1st Amendment Claims [00:12:36] Wrong Direction: Google's Leadership Shakeup Long Time Coming [00:23:27] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] Semrush Acquires Search Engine Land AI Blitz: [00:34:08] EDGE of the Web Sponsor: Inlinks [00:34:59] Google's AI Fails At 43% Of Finance Queries, Study Finds  [00:37:34] Penguin Random House Protects Its Books from AI Training Use AI Tools: [00:41:48] Lumona Barry Blast from Search Engine Roundtable: [00:43:32] Expandable Google Knowledge Panels On Desktop Search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @thetafferboy X: @TheMann00 X: @EDGEWebRadio

Send us a textIn this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along with personal stories like his love for the Yankees and ground coffee.Episode Highlights:Mordy views mentorship as a deep interpersonal relationship, where mentors guide by sharing life experiences rather than just teaching skills. Key traits of a mentor include forgiveness, effective communication, and having a clear vision.Mordy says it was community engagement, product improvements, and strategic rebranding efforts that helped propel Wix into an SEO leader in the industry. Mordy emphasized the growing importance of brand marketing in SEO, arguing that brand identity, recognition, and reputation can significantly boost search engine rankings and long-term success.Mordy explained the tension between performance marketing, which seeks immediate results, and brand marketing, which focuses on long-term relationship building. He stressed the need for businesses to balance both approaches for sustainable growth.Episode Links: Mordy's LinkedInMordy's XMordy's podcast, the SEO RantFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn't been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue. Forbes was also subject of the news this week - did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus'. Check out the show to get a deeper dive than regular on three articles. The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right? News from the EDGE: [00:07:36] WordPress Gives WP Engine Users A Reprieve [00:18:09] EDGE of the Web Sponsor: Site Strategics [00:19:42] Did Google Hit Forbes Advisor With A Search Penalty? AI News: [00:28:04] Newsom vetoes pioneering AI safety legislation Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling? Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he's about to face the music. Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just treating us like gullible toddlers. Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood. News from the EDGE: [00:02:31] Google Expands Ad Opportunities with YouTube First Position Availability [00:05:29] EDGE of the Web Sponsor: SE Ranking [00:07:16] Google Indexing API Now Enforces Rigorous Spam Detection for Submissions [00:09:47] How Google Managed to Charge Publishers Higher Fees Than Competitors Captain Obvious:  [00:13:29] Brands and their “Good Vibes” [00:17:43] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:19:06] AI and bots allegedly used to fraudulently boost music streams AI Tools: [00:21:50] Google Illuminate [00:00:00] EDGE of the Web Title Sponsor: Site Strategics Barry Blast from Search Engine Roundtable: [00:32:23] Google Reviews Restrictions For Business Profile Policy Violations [00:33:23] Google Asks On Social If You Will Use Gemini AI For SEO Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

We're excited to bring you the SERP's Up podcast on the SEJ Show channel! Join Wix for their landmark 100th episode, as their experts & guests take a deep dive into the world of SERPs. If you're frustrated by how broken the SERPs feel, don't worry…they're getting honest and covering the reasons. In this candid discussion, they're also breaking down what's currently going on with local SEO, the effects of the Google August Update, and of course…they're talking all things AI. Celebrate Wix's 100th episode with this powerhouse panel, as Mordy Oberstein & Crystal Carter of Wix are joined by SERP experts like Kevin Indig, Barry Schwartz, Chima Mmeje and more to let loose on issues search marketers are facing right now. If you haven't experienced a SERPs Up episode before, you should absolutely take a listen to experience the full effect of Mordy and Crystal's banter. The SERP's Up podcast is brought to you by Wix Studio. 

We're celebrating SERP's Up 100th episode with a special live edition!  We're covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz's Chima Mmege gives us her take.  What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers.  To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP's Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It's New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Chima Mmege Darren Shaw Joy Hawkins Kevin Indig Eli Schwartz Barry Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series News: Google August 2024 core update rollout is now complete

In this episode of the Private Capital Mastery Podcast, host Brian Franco sits down with Mordy Levine, Chief Exit Officer, to discuss the critical steps entrepreneurs should take to prepare their businesses for a successful exit. From understanding the importance of early preparation and mock due diligence to leveraging growth initiatives and mitigating risks, Mordy shares invaluable advice on how to enhance your company's valuation and navigate the complexities of selling a business. Tune in to learn how to position your business for maximum success and avoid common pitfalls in the exit process. Whether you're planning to sell soon or just want to be exit-ready, this episode is packed with practical insights that will help you make strategic decisions for the future of your business. Continue the conversation with Jacob Franco: ⁠⁠⁠Jacob's Calendar⁠⁠⁠ Learn more about Brian Franco by visiting: ⁠⁠⁠Facebook⁠⁠⁠ ⁠⁠⁠Email Me⁠⁠⁠ Connect with Mordy: ⁠⁠⁠⁠LinkedIn

Send us a Text Message.The Role of Brand in Seo:  We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google's emphasis on brand in its algorithms.Brand Differentiation and Local SEO:  We delve into how brands differentiate themselves in the marketplace, particularly in local SEO contexts. What are the challenges small businesses face in building brand recognition? How do brand elements like reputation and local engagement impact SEO performance?Practical Approaches to Brand Building and the Role of AI in Content Creation:We focus on practical advice for SEO professionals on integrating brand-building strategies into their work. Mordy also explores the role of AI in content creation, highlighting the potential benefits and pitfalls of using AI tools in a strategic and controlled manner.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 170Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns.  Lastly, Google confirms that the Robots.txt file does not meet necessary security standards. The file, intended to guide search engine crawlers, fails to restrict unauthorized users from accessing sensitive information.  As always, tune in for all the latest news to know what's happening in SEO, as we ease into the 7th century of the EDGE of the Web! News from the EDGE: [00:02:54] Google Ads has new surcharges in certain regions [00:06:07] Major glitch in Google Ads exposes competitor data [00:11:06] EDGE of the Web Title Sponsor: Site Strategics [00:12:26] Google says- Robots.txt can't block unauthorized access Captain Obvious:  [00:16:42] Mordy's bone to pick with LinkedIn AI Blitz: [00:19:03] Reddit CEO to Microsoft and AI search engines: Pay for our content [00:21:40] Is Perplexity AI's Revenue Share Plan Fair? [00:23:37] OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates AI Tools: [00:30:26] AI Real Time Speech Translation [00:31:13] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:33:48] Google Local Service Ads Automated Lead Dispute System [00:35:10] Google To Allow Pubic Hair Grooming Ads In September 2024 [00:36:48] Google Search Ranking Volatility Bursting At The Seams Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  Google Ads has new surcharges in certain regions Major glitch in Google Ads exposes competitor data Google says- Robots.txt can't block unauthorized access Reddit CEO to Microsoft and AI search engines: Pay for our content Is Perplexity AI's Revenue Share Plan Fair? via @sejournal, @martinibuster OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates (Wall Street Journal) AI Real Time Speech Translation Google Local Service Ads Automated Lead Dispute System Google To Allow Pubic Hair Grooming Ads In September 2024 Google Search Ranking Volatility Bursting At The Seams Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Send us a Text Message.Turning sinas chinam into ahavas chinam

What essential value do SEO's and marketers provide to their clients? Wix's Mordy Oberstein and Crystal Carter welcome Ignite Visibility's VP of SEO, Jen Cornwell to confirm the indispensable impact SEO's and marketers alike bring to their clients.  Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO.  We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP's Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:04:13] Focus Topic of the Week: Value SEO's Bring To Clients [00:05:29] Focus Topic Guest: Jen Cornwell [00:28:04] Deep Thoughts by Crystal and Mordy [00:39:29] Snappy News [00:46:02] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jen Cornwell Nicole Ponce Resources: Wix SEO Learning Hub  Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Ignite Visibility

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero.  Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on'.  Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race.  Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700! News from the EDGE: [00:01:55] Google AI Overviews only show for 7% of queries, a new low [00:05:24] Google Says There's No Way To Block Content From Discover Feed [00:08:31] EDGE of the Web Title Sponsor: Site Strategics Captain Obvious:  [00:10:30] Podcasting ain't easy! AI Blitz: [00:13:23] Amazon's AI shopping assistant Rufus is live for all U.S. customers [00:17:16] OpenAI is ‘going to build a search product' [00:19:02] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:20:02] Google To Host More Creator Meetings [00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore [00:21:36] Google: Core Update Expected In The Coming Weeks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Google AI Overviews only show for 7% of queries, a new low Google Says There's No Way To Block Content From Discover Feed Amazon's AI shopping assistant Rufus is live for all U.S. customers OpenAI is ‘going to build a search product' Google To Host More Creator Meetings Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore Google: Core Update Expected In The Coming Weeks #StandwithUkraine edgeofthewebradio.com/ukraine

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode.  Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven't, don't forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast.  Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks.  Tune in as we say goodbye to our friend Universal Analytics and discuss all that's new in the search realm this week here on the EDGE of the Web! News from the EDGE: [00:04:54] Universal Analytics Ends on July 1: Essential Information You Need [00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise [00:12:59] EDGE of the Web Title Sponsor: Site Strategics [00:14:11] Google Releases June 2024 Spam Update [00:18:35] Lily Ray's New Rabbit Hole: a post on LinkedIn AI Blitz: [00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations [00:25:05] AIs are coming for social networks [00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads" [00:30:01] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:31:08] Google Search Tests Black Sitelinks [00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews [00:34:14] AI Overviews and Reddit  [00:37:25] Local SEO - Google Maps exploit

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department's antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level.  Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers must attach a bank account and follow a monthly invoice payment format. This move is supposed to only affect high-growth accounts, but the spend thresholds have not yet been released.  Plus, Mordy unleashes all of his frustrations in an all new segment ‘Captain Obvious'.  Keep riding the SEO wave with us as we give you all you should know about SEO and digital marketing this week on the EDGE of the Web! News from the EDGE: [00:06:43] Google pays $2.3 million to secure bench trial in adtech antitrust case [00:09:22] Reddit Launches Updated Conversation Ads [00:13:57] EDGE of the Web Sponsor: Site Strategics [00:15:59] Google Ads phasing out card payments Captain Obvious:  [00:18:07] You can't have product or service differentiation unless you are actually different in some way. AI News: [00:21:35] Spotify announces an in-house creative agency, tests generative AI voiceover ads [00:23:15] Color and OpenAI tackle AI cancer care AI Tools: [00:25:20] Researchers teach AI to speak dogs? Barry Blast from Search Engine Roundtable: [00:26:51] Google Business Profiles Websites No Longer Load - 404 [00:28:10] The Maddening Adventure Of Tracking AI Overviews In Google Search Console [00:30:01] EDGE of the Web Sponsor: Inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google pays $2.3 million to secure bench trial in adtech antitrust case Reddit Launches Updated Conversation Ads Google Ads phasing out card payments Spotify announces an in-house creative agency, tests generative AI voiceover ads  Color and OpenAI tackle AI cancer care  Researchers teach AI to speak dog Summarize, connect, and remember online content Google Business Profiles Websites No Longer Load - 404 The Maddening Adventure Of Tracking AI Overviews In Google Search Console   #StandwithUkraine edgeofthewebradio.com/ukraine

Where does brand authority play into search visibility? How do you measure brand on the SERP?  Wix's Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think.  SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he's seen most commonly overlooked in his 15+ years of experience.  Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP's Up SEO Podcast!  Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:04:10] Focus Topic of the Week: Branded Search [00:23:53] Focus Topic Guest: Ronell Smith [00:33:45] Deep Thoughts by Crystal and Mordy [00:47:26] Snappy News [00:55:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ronell Smith John Vagueiro Erika Varangouli Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series Ronell Smith Consultancy Erika Varangouli News: Google AI Overviews Shows For Only 15% Queries, Down From 84% Google Search Shopping Filter Top Bar Perplexity Pages showing in Google AI Overviews, featured snippets Study: 96% of sites in Google's top 10 positions have 1,000+ links from unique domains

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates!  Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It's clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward.  Matt Southern, a Moz Search Scientist, released an article this week warning SEO's of ‘challenges ahead' due to Google AI. SEO's are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable.  Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web! News from the EDGE: [00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document [00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries [00:19:12] EDGE of the Web Sponsor: Site Strategics [00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges AI Blitz: [00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets [00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored" [00:27:00] X now permits AI-generated adult content [00:29:08] EDGE of the Web Sponsor: Inlinks AI Tools: [00:30:18] Underlord, from Descript [00:31:02] Generate AI TV shows and episodes Barry Blast from Search Engine Roundtable: [00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed [00:34:24] Google Fixed The Search Console Links Report [00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Aleyda Solis Shares Insights from Leaked Google Search API Document Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges Perplexity Pages showing in Google AI Overviews, featured snippets Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt out, "if your objection is honoured" X now permits AI-generated adult content Underlord, from Descript Generate AI TV shows and episodes Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed Google Fixed The Search Console Links Report Google Business Profiles Tests Chat With SMS & WhatsApp #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in!  Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO community puzzled.  The crew explores TikTok's debut of AI-powered ad automation, TikTok One, a centralized hub that gives advertisers access to creators, creative tools, partners, and measurement capabilities. Additionally, TikTok releases TikTok Symphony, an umbrella for AI ad tools that support script writing, video production, and creative asset optimization.  The last headline on the ballot shows that the Wayback Machine is under attack. The Internet Archive has been hit with a DDOS attack, making it difficult for users to access the California-based nonprofits free site. The nonprofit wrote on Monday that data has thankfully not been affected, but services are still being blocked for many users. The identities and motives of the attackers are still unknown. Tune in to navigate a major week in SEO news with the team this week as always, here on the EDGE of the Web! Digital Marketing News: [00:00:00] EDGE of the Web Sponsor: Riverside.FM [00:04:12] Google faces criticism over AI Overview feature providing misleading and harmful information [00:15:01] TikTok launches AI-driven tools to automate ad creation [00:21:07] EDGE of the Web Sponsor: Site Strategics [00:21:16] Internet Archive experiences major disruption from a DDoS attack AI News: [00:25:00] Ex-Googler: Google's AI projects are driven by ‘stone cold panic' [00:29:59] EDGE of the Web Sponsor: SERanking [00:31:21] Elon Musk's xAI raises $6 billion to fund its race against ChatGPT and all the rest AI Tools: [00:35:40] Canva Magic Studio [00:37:59] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:39:40 ] Memorial Day Google Search Ranking Volatility [00:41:49] Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… [00:44:10] In the Face Of AI Overview Backlash, Google Updates Docs With How To Show Web-Only Results & How To Give Feedback Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Riverside.FM: https://edgeofthewebradio.com/riverside Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google faces criticism over AI Overview feature providing misleading and harmful information TikTok launches AI-driven tools to automate ad creation Internet Archive experiences major disruption from a DDoS attack Ex-Googler: Google's AI projects are driven by ‘stone cold panic' Google's AI Overviews Shake Up E-commerce Search Visibility Elon Musk's xAI raises $6 billion to fund its race against ChatGPT and all the rest Canva Magic Studio Automate prompt engineering with self-improving optimization Memorial Day Google Search Ranking Volatility Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback #StandwithUkraine edgeofthewebradio.com/ukraine  

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm. Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators. Tune in to this week's news episode to stay current on trending news topics and key AI information. News from the EDGE: [00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge [00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company [00:12:00] EDGE of the Web Sponsor: Site Strategics [00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet AI Blitz: [00:29:29] OpenAI debuts GPT-4o ‘omni' model now powering ChatGPT [00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18 AI Tools: [00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director [00:33:23] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement [00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages [00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet OpenAI debuts GPT-4o ‘omni' model now powering ChatGPT Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18 Voicenotes is an advanced note-taking app that uses AI to transcribe your spoken thoughts instantly Voice AI & Text to Speech for Creators: Replica Voice Director Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement Google: Video Pages Need To Be Super-Obvious Video Play Pages Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024 #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack!  Google's March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028. Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web! News from the EDGE: [00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights [00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict [00:16:32] EDGE of the Web Sponsor: Site Strategics [00:17:55] Cleaning Up Search: Google's New Weapons Against Spam AI Blitz: [00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate [00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat [00:34:05] Randy Travis just released his first new song in over a decade, using AI [00:40:01] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:48] Google Search Tests Custom Filters & Templates [00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries [00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MichelFortin Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  3 key observations about the Google March 2024 core update Google, DOJ make closing arguments in antitrust trial New ways we're tackling spammy, low-quality content on Search Google SGE AI Answers Now Cost 80% Less To Generate OpenAI To Show Content & Links In Response To Queries Google Gemini Stops Linking To Most Sources? US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat Randy Travis just released his first new song in over a decade, using A Automatically create step-by-step tutorials with AI Ask questions and hear answers, available on iOS for Pro users Google Search Tests Custom Filters & Templates Google Search Tests Showing Only Local Listing For Near Me Queries Google SGE Says Drink Urine To Pass Kidney Stones Quickly #StandwithUkraine edgeofthewebradio.com/ukraine

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Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them. In this week's deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Start a Free Trial of Positional Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Mordy on LinkedIn & Twitter or visit Wix's WebsiteImportant Links:Barry Schwartz SEO Memes Website

00:00 - Good Morning 00:13 - Emails 01:40 - Charidy.com/MDY/YosefBillyack 06:43 - Special message 09:17 - MDYsponsor.com 10:43 - Introduction 11:32 - Amud Aleph 14:22 - Hadran 39:11 - Amud Beis 56:37 - Have a Wonderful Day Quiz - http://Kahoot.8MinDaf.com -- Today's shiur is sponsored Anonymous - For the safe and speedy return of all the hostages & לע״נ זכריה בן משה לע״נ חיה בת יוסף & Ahron Fraiman: It should be a zechus to R Eli for continued siyadta dishmaya in teaching Torah to Klal Yisroel! & רפואה שלימה אלימלך בן צפורה & CitronFilms LLC: …starting Eilu Mitzyis - the most popular perek in Shas & Abba Rennert: MT to my son Benny for finishing Megillah for the 2nd time with R Eli for his BM & Giddy Straus: In honor of Yoni Torgow, my brother Mordy, and the Monsey FD Daf. Perek Aleph! -- Turning of the daf: Kidnovations LLC in honor of my Uncle Reb Elchanan Pressman and as a zechus for Akiva Simcha Ben Feiga & Ner Tamid of Baltimore, MD, in honor of Fishel and Simcha Gross. Thanks to them, 137 people learned 16,166 daffim, over 727,470 minutes and were mesayem Bava Kama with MDY _________________________________

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That's right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni.  The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps.  Come join us on the EDGE for this week's latest SEO news, and please remember to keep Bard in your thoughts as we honor the Chat bot's mediocre legacy.  News from the EDGE: [00:04:36 ] Bard Out, Gemini In: Changelog Confirms the Upcoming Rebrand Effort from Google [00:10:14] Do You Have Some Invisible Pages? Google Addresses Indexing Glitch from Last Week [00:12:03] EDGE of the Web Sponsor: Site Strategics  [00:12:58 ] Tracking Trouble: Can Google Fix its Cookie Alternative in Time? AI Blitz: [00:17:58] EDGE of The Web Sponsor: Hostinger  [00:19:21] Experts from 30 nations will contribute to global AI safety report AI Tools: [00:20:28] Books GPT- Your personal AI guide for discovering and recommending books [00:21:22] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:23:34] Google Search officially retires cache link [00:24:52] Google Maps Tests AI Generated Answers For Local Questions With Local Guides [00:29:32] Google Local Service Ads "Highly Rated" Label Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Hostinger: https://edgeofthewebradio.com/hostinger Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take risks and differentiate themselves by creating content that reflects their thought leadership and expertise. Additionally, he discusses Google's algorithm updates and the need for Google to improve its understanding of user behavior. Overall, Mordy provides valuable insights into the evolving relationship between AI and SEO. In this conversation, Mordy Oberstein discusses the impact of Google's changes on SEOs, the opportunities for SEO agencies and professionals in an AI world, time and energy management with a busy schedule, the controversial opinion that brand is more important than acquisition, impactful advice to not be a schmuck, a book recommendation, and where to find Mordy Oberstein on the internet.Key Takeaways:SEOs need to adapt their strategies to the impact of AI on SEO.Content creation should focus on user intent and reflect thought leadership.Google's algorithm updates indicate its efforts to understand user behavior.Brands should take risks and differentiate themselves in the changing landscape of content creation. SEOs need to understand the changes happening in the ecosystem and adapt accordingly.In an AI world, SEO agencies and professionals who can use their brains to navigate the changing landscape will have more opportunities.Time and energy management is crucial for balancing work and personal life.Building a strong brand can lead to long-term success and acquisition.Don't be afraid to say no and focus on quality over quantity.The book 'An Ethic of Excellence' by Ron Berger teaches the importance of iterative improvement.Show LinksVisit WixConnect with Mordy Oberstein on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make […] The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast.

A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy! After a quick week off the team is back in action with some compelling news this week.  Don't be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you're still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency.  Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space.  We've got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web! News from the EDGE: [00:06:04] Is it rock-bottom for Google Ad support? [00:10:19] Breaking news: Author bylines are NOT a ranking factor [00:18:17] EDGE of the Web Title Sponsor: Site Strategics [00:19:35] TikTok is worried that non-skippable videos might hurt their engagement AI Blitz: [00:22:23] Microsoft's New AI Tools Let Anyone Create Retail Media Content [00:24:55] OpenAI Announces ChatGPT Team For The Workplace [00:25:46] Google unveils new set of AI-powered tools for retailers AI Tools: [00:27:50] Leak: Google launching premium Bard Advanced [00:28:48] Anthropic researchers find AI can learn to deceive [00:29:42] Monetize your audience with your AI companion [00:31:19] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:53] Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th [00:35:11] Large SEO Reddit Community Taken Over By New Moderators [00:36:31] Google Says Ignore Spammy Links From AI-Generated Blogs Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Resources: Anthropic Personage Microsoft AI Tools Google: New AI Tools Search Engine Journal Search Engine Roundtable Search Engine Land Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

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