Podcasts about se ranking

Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben Hamilton, brings a practitioner’s perspective to this emerging model: measured, practical, and refreshingly free of the hype that surrounds most conversations on the topic. Agentic E-Commerce: Could AI Become the Shopfront? Imagine an agentic e-commerce world where e-commerce happens on smartphone screens and robots deliver your purchases. We might be on the brink of this future. This image was created using Midjourney. Commerce as conversation: the oldest model in the book Before there were shops, there was conversation. For thousands of years, trade was oral. A buyer expressed a need, a seller responded with what they had, and the two parties negotiated until a deal was struck. The self-service retail store, born roughly a century ago, was a radical departure from this model. It replaced dialogue with browsing. It handed the customer a trolley and pointed them at the shelves. E-commerce then took that self-service model and, as Ben Hamilton puts it, “multiplied it by about 100,000.” The online shopper today faces a near-infinite array of products across dozens of marketplaces, with no guide, no-one to talk to, and no memory of what they looked at three tabs ago. It is efficient in theory. In practice, it is exhausting. Back to future? The agentic model, Hamilton argues, represents something of a return to origins. Instead of browsing, the consumer talks. An agent listens, asks questions, proposes options, and eventually surfaces an answer to a need that the buyer may not even have been able to articulate clearly at the outset. “back to the future,” Hamilton explains, “that’s what I’m getting at. The agentic model takes us back to something closer to how human beings have traded over thousands of years compared to the last ten, twenty or even a hundred.” My own experience bears this out. I recently found a diagnostician for a property I am selling. As a matter of fact, I didn’t find them through a Google search, but through a conversation with an LLM. I clicked through two or three irrelevant links before landing on exactly the right provider. I then completed the transaction on their website. The research was agentic; the checkout was not. That distinction, as it happens, sits at the heart of what Hamilton believes will define the next phase of e-commerce. Ben Hamilton on agentic e-commerce: “I can totally imagine a portion of that market occurring directly on an LLM”. Agentic E-commerce: Where checkout will and won’t happen One of the more grounded contributions Hamilton makes to this debate is his refusal to conflate two distinct phenomena: AI influence over purchasing decisions, and AI completing the transaction itself. Much of the media discourse collapses the two. Hamilton does not. “I don’t think we’re heading to a world where 20, 50 or 80% of online transactions happen on an LLM,” he says. “I would draw the distinction between where the checkout occurs and how much an agent is involved in the buying process.” For the foreseeable future, he believes, most consumers will continue to research via LLMs and transact on familiar websites and marketplaces. The inertia in human purchasing behaviour is simply too great for the checkout itself to migrate rapidly to a chat interface. This view is supported by the data available. According to research by commercetools, 73% of consumers already use AI somewhere in their shopping journey. Yet only 36% are open to AI agents making purchases on their behalf. In the US, the figure for autonomous AI purchasing drops to 14%. The gap between AI as advisor and AI as buyer is vast, and it will narrow slowly. The risks associated with agentic e-commerce are high The risks of handing uncapped authority to an AI agent are no longer hypothetical. In late May 2026, an AI consultant reported to Axios that one of their enterprise clients had accidentally accumulated a $500 million bill on Anthropic’s Claude in a single month, simply by giving employees unrestricted access to the platform with no usage controls in place. Agentic workflows, which loop through tasks repeatedly, consume tokens at a rate orders of magnitude higher than a standard chat query. The bill was not the result of malicious use or a system failure. It was the predictable outcome of deploying autonomous agents without guardrails. The case is far from isolated: Uber reportedly exhausted its entire 2026 AI budget by April, with per-engineer costs running between $500 and $2,000 monthly. “You’ve got to be bold to give them no upper limit on transactions,” Hamilton observed, and the arithmetic proved him right. [Editor's note: I misquoted a similar anecdote about the Davos Summit during the interview. I'd heard or read this story in traditional media but couldn't verify it with facts. I suspect it might have been fabricated. I replaced it with the above, duly sourced information.] The check out must remain on the merchant’s platform OpenAI itself learned this lesson when it launched Instant Checkout in September 2025, which allowed purchases to complete directly inside ChatGPT. By March 2026, the feature had been shut down. Brands rejected the model, citing the loss of traffic, customer data, and loyalty flows. Shopify’s own position makes the point clearly. At the Morgan Stanley Technology, Media and Telecom Conference in March 2026, Finkelstein noted that barely a dozen Shopify merchants were live on agentic commerce at the time. On the Q1 2026 earnings call, he was unambiguous: “LLMs do not bypass Shopify’s checkout.” The checkout, the payment flow, and the post-purchase relationship remain squarely on the merchant’s platform. A natural segmentation Hamilton sees a natural segmentation emerging by category. Low-value, frequently purchased household items lend themselves to fully autonomous agentic purchasing. “I can totally imagine a portion of that market occurring direct on an LLM,” he says. “Hey, I’ve run out of toothpaste, can you order me some?” High-involvement purchases, and anything with significant financial or emotional stakes, will retain human control over the final step for a long time yet. The death of keyword search, greatly exaggerated The brands Hamilton speaks with regularly are, understandably, worried. Most have spent the past two decades learning the rules of a game built around keyword search and performance marketing. That game has not ended, but the goalposts have shifted, and nobody is quite sure where they have moved to. Brands are understandably worried. Most have spent the past two decades learning the rules of a game built around keyword search and performance marketing and the goalposts have shifted, and nobody is quite sure where they have moved to. Gabriel Magalhães didn’t even need this to miss in the 2026 UEFA Cup Final penalty shootout. This image was tweaked with ChatGPT. The scale of the agentic e-commerce shift Key figures: the scale of the shift AI-driven sessions still represent below 0.2% of total e-commerce traffic, though they are the fastest-growing channel (Digital Commerce 360, 2025) GenAI referrals to US retail sites grew 693% year-on-year during the 2025 holiday season (Adobe Analytics) Gartner forecast that traditional search engine volume would drop 25% by 2026 as AI chatbots captured search share (Gartner, 2024) By early 2026, ChatGPT reached approximately 17% of global search queries against Google’s 78% Over 60% of Google searches now end without a click, across multiple industry studies Retailers with AI agent integration grew 32% faster during Cyber Week 2025 than those without (Salesforce) Hamilton’s view on the fate of keyword search is careful rather than apocalyptic. Google will not lose its advertising revenues overnight. But the direction of travel is clear. Search queries will progressively migrate towards conversational interfaces, for the simple reason that we rarely know precisely what we want when we start looking. “We don’t necessarily know what we want 90% of the time,” he observes. “It takes a bit of a conversation to elicit exactly what we’re looking for.” Keyword search was always a crude proxy for intent. LLMs are, at least in principle, better placed to decode it. Agentic e-commerce by the numbers Agentic e-commerce by the numbers. Infographic made with Gemini The question for brands is what to do about this. Hamilton’s prescription is structural rather than cosmetic. Brands need to become machine-readable, which means structured data connected to the right protocols, not just well-written product descriptions. Three open standards now define how AI agents interact with merchants: MCP (Model Context Protocol, originally developed by Anthropic and donated to the Linux Foundation in December 2025), ACP (OpenAI and Stripe, September 2025), and UCP (Google and Shopify, announced at NRF in January 2026). Shopify activated a default MCP endpoint for all its stores in Summer 2025. These are not optional extras. They are the new plumbing. MCP, ACP or UCP and the agentic acronym soup I raised with Hamilton the practical reality for most merchants, who have no idea what MCP, ACP, or UCP even stand for. His response was reassuring on one level, and sobering on another. Platforms like BASE are absorbing this complexity on behalf of their clients. A small or mid-sized retailer does not need to recruit data scientists or build protocol integrations in-house. They can, if they choose; the new generation of coding tools makes that more feasible than ever. But they can equally rely on an operational platform that handles those connections for them. The sobering part comes when Hamilton acknowledges a concern he is genuinely uncertain about. Even if the protocols function perfectly, will LLMs be able to surface smaller independent brands alongside the big players with their vast content libraries and tens of thousands of referring domains? Research from Airops suggests that brands are 6.5 times more likely to be cited in AI answers through third-party sources than through their own domains. According to SE Ranking’s analysis of 129,000 domains, sites with more than 32,000 referring domains are 3.5 times more likely to be cited by ChatGPT than lower-authority counterparts. Scale, in other words, confers an advantage in AI visibility just as it did in paid search. The field may level in some ways; in others, it may simply tilt differently. Operational excellence as the new marketing in this agentic e-commerce world What AI agents actually evaluate Unlike Google’s search algorithm, which can be influenced by ad spend, AI agents query real-time signals: live stock levels, shipping terms, return policies, and customer review aggregates. Structured data across these dimensions is now considered standard for AI visibility by the major platforms. Retailers with AI agent integration achieved roughly 7x better sales growth during Cyber Week 2025 than those without (Salesforce). Perhaps Hamilton’s most interesting claim, and the one most counterintuitive to marketers, is that operational excellence is becoming a direct marketing lever. An AI agent evaluating a recommendation does not care how much a brand has spent on Amazon retail media. It will scrape ten thousand reviews in half a second and draw its own conclusions about delivery reliability, return handling, and product quality. No media budget can substitute for that data trail. “I think we’re heading to a world where operational excellence will count for more in the decision process,” Hamilton says, “and will be less easily brushed behind the curtains with a bit of ad spend.” This is, in theory, good news for consumers and for competent smaller operators who have always delivered well but lacked the budget to outrank wealthier rivals in paid search. Whether it will materialise in practice depends on whether LLMs can actually surface those operators when large brands flood the information environment with well-structured, high-quality content. BASE France sits at exactly this intersection. The platform manages what it describes as the “spinal column” of an e-commerce operation: product catalogue management, order handling, marketplace feeds, stock synchronisation, and shipping. These are also, precisely, the data layers that AI agents query in real time when assembling recommendations. BASE connects to more than 1,700 integrations globally and serves some 30,000 merchants across more than 180 countries. In France, launched in early 2026 and operating from Bordeaux, the platform already counts 150 clients including Kiabi, Back Market, and Spartoo, with connections to around 250 marketplaces and partners. The platform’s value proposition in an agentic world, as Hamilton frames it, is straightforward: merchants who want to be visible to AI agents need to expose the right data through the right protocols. BASE does that for them, whether or not a checkout ever happens inside an LLM. The forecasts, the hype, and the rising tide McKinsey estimates that agentic commerce could redirect between three and five trillion dollars in global retail spend by 2030, with up to one trillion of that in the US alone. Bain puts the US figure at 300 to 500 billion dollars, representing 15% to 25% of total US e-commerce sales. These numbers attract attention and, inevitably, scepticism. Hamilton’s response is precise. He notes that global retail in 2030 will likely be somewhere around 50 trillion dollars. On that basis, the McKinsey and Bain figures imply that agentic commerce will account for somewhere between one and ten percent of total retail within four years. That is plausible, he suggests, if the definition of “agentic” is broad enough to include any transaction where an AI agent played a role somewhere in the funnel, from discovery to decision, not just cases where the checkout itself occurred on an LLM. Physical retail is not exempt either: a consumer standing in a supermarket aisle, consulting Gemini on their phone about which of two products is better, is already part of this story. The honest summary is that we are watching a slow revolution rather than a tidal wave. “Maybe a year or two ago, some people made it sound imminent,” Hamilton reflects. “When it comes to retail, there’s still quite a lot of human behaviour inertia in the system. Things aren’t going to change drastically in the next twelve or twenty-four months. But over ten or fifteen years, it’s pretty difficult to imagine consumer behaviour and the retail experience looking anything like what it looks like today.” Three priorities For merchants wondering what to do right now, Hamilton’s three priorities are: become machine-readable through structured data and protocol connections, maintain high-quality content that reflects genuine expertise, and resist the temptation to flood the market with AI-generated copy. On that last point, he is candid. “Humans are starting to get pretty good at telling what is AI-generated and what isn’t. When you read things now, you almost have a sixth sense for ‘I think a machine wrote that.'” Good news, as I told him, for those of us who write for a living. Three things merchants should do to score high in agentic e-commerce according to BASE.com’s Ben Hamilton. Infographic made with Gemini and Adobe Photoshop The winners: a scenario Hamilton wants to believe I asked Hamilton, as a final question, who he thought would win in this new landscape. Big retailers with scale advantages? Platform giants? Or the long tail of independent merchants who have always competed on product and service rather than budget? His answer was honest about the limits of his own conviction. He described the scenario he wants rather than the one he necessarily expects. In that scenario, agentic commerce levels the playing field by reducing the influence of performance marketing budgets and increasing the weight of genuine operational quality. “I like to believe that those who have superior products and superior service will get more and more traffic,” he said. Whether the reality will be so equitable depends on whether AI recommendation systems can overcome their own structural biases towards scale and data volume. I was reminded, hearing this, of an IBM advertisement from the 1990s that showed an Italian woman selling her homemade spaghetti sauce to the world via the internet. The vision was real. The timeline was not. It took twenty years for that kind of global reach to become genuinely accessible to small producers. The analogy is imperfect but instructive. Agentic commerce will likely democratise access to markets over time. That time will be measured in years, not months. Ben Hamilton and Base.com Ben Hamilton is CEO of BASE France, the French arm of Base.com, a Polish-born e-commerce SaaS scale-up founded in 2006. With nearly two decades of expertise and a presence in more than 20 countries, Base serves approximately 30,000 merchants worldwide and generated €50 million in revenue in 2024. BASE France was officially launched in early 2026, operating from Bordeaux with a team of 20. The platform covers order management, stock synchronisation, shipping, marketplace feeds, and AI-ready product enrichment. Ben Hamilton is a regular speaker on the strategic implications of AI for e-commerce visibility and discovery. The post Agentic E-Commerce, Could AI Become the Shopfront appeared first on Marketing and Innovation.

In 2009, Luke Wroblewski's "mobile first" changed how every website gets built. Start with the harder constraint, and the rest gets better. Now the harder constraint is not a small screen. It's no screen at all. Sani introduces Machine First Architecture, a four-pillar framework covering everything from how you define your business to how machines interact with your website. Identity, structure, content, interaction. In that order.Chapters00:00 - Introduction: The Mobile First Parallel01:24 - Why Machine First Follows the Same Pattern05:09 - Pillar 1: Identity08:05 - Pillar 2: Structure12:34 - Pillar 3: Content15:20 - Pillar 4: Interaction19:29 - Why This Matters Now22:30 - One Action Per Pillar24:30 - ClosingKey StatsBrands on 4+ platforms are 2.8x more likely to appear in ChatGPT responses, but only with consistent identity (Digital Bloom)70%+ of Google's first page results use schema markupPages with 19+ verifiable data points averaged 5.4 AI citations vs 2.8 for pages with minimal data (SE Ranking, ~130K domains)96% of AI Overview content comes from sources with verified E-E-A-T signalsAI browser traffic to US retail sites increased 4,700% YoY in July 2025 (Adobe Analytics)Key TakeawaysMachine first is the new mobile first. What works for a parser works for humans. The reverse is never true.Identity comes before optimization. You need a canonical, structured definition of your business before you touch anything else.Your website is a data model, not a wireframe. The page is a rendering of structured data. Machine-critical info goes at the top.Content must be answer-first and verifiable. Machines evaluate the first few hundred words. Vague marketing copy is invisible.Machines are not just reading your site, they're using it. Agents shop, book, and fill out forms. Visual-only confirmations and modal pop-ups break them silently.Every agent failure is invisible. The agent moves to a competitor. You never see the lost transaction.What to Do (One Action Per Pillar)Identity: Write your canonical definition as fields. Google your business name. Fix every platform that tells a different story.Structure: Disable JavaScript and visit your site. If content disappears, you're invisible to most AI crawlers.Content: Read the first paragraph of your key pages. If it doesn't state what the page is about, rewrite it.Interaction: Complete a core action on your site using only a screen reader. If you can't finish the flow, an agent can't either.LinksMachine First Architecture: machinefirstarchitecture.comSubscribe: nohacks.co/subscribeNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

A study by SEO tools company SE Ranking found that Google's AI Overview relied heavily on YouTube channels as “trusted medical sites” over traditional medical sites to pull information to answer user queries. Is this a cause for concern and should the company be more transparent on where its AI tools are pulling answers from? Robb shares his experience with Samsung's Dex since getting back from CES. Is it ready to replace his main laptop? Tesla says it will stop producing the Model S and Model X to free up factory space for its Optimus humanoid robots. Starring Sarah Lane, Tom Merritt, Robb Dunewood, Tasia Custode, Len Peralta, Roger Chang, Joe. To read the show notes click here! Support the show on Patreon by becoming a supporter!

[Expertpanelen] Avsnitt 147 med Alexander Öqvist, AI Lead, senior SEO-specialist och digital strateg på Synlighet, om de senaste nyheterna och trenderna inom SEO och sök. Det här är ett avsnitt i ett nytt format där jag bjuder in experterna i min panel för att diskutera aktuella nyheter, trender och viktiga uppdateringar inom deras områden. Först ut är SEO och sök där vi börjar med att prata lanseringen av AI Mode i Sverige.  Vi pratar också om allt från hur AI Overviews har påverkat företag till lanseringen av AI-webbläsaren ChatGPT Atlas. Du får dessutom höra om: Varför AI Mode-lanseringen i Sverige blev en besvikelse Hur sökbeteende förändras när AI-sök blir mainstream Verktyg som mäter synlighet i AI-sök och hur de gör det Kampen som har blossat upp kring AI-drivna webbläsare Agentisk shopping och om vi bör optimera för det nu Om gästen Alexander Öqvist är AI Lead, senior digital strateg och SEO-specialist på Synlighet, en norsk marknadsföringsbyrå. Han har tidigare varit ansvarig för Danske Banks svenska webb och ledde arbetet med SEO i Norden.  Alexander är också en del av min expertpanel och fokuserar på SEO och organiskt sök. Tidsstämplar [00:02:34] Googles AI Mode har rullats ut i Sverige. Men det är en avskalad version utan produktkaruseller, Maps och resemål. Alexander och Tony diskuterar varför det känns som steg tillbaka och vilka legala skäl som kan ligga bakom. [00:07:38] AI Overviews påverkan så här långt. B2B och andra bolag med informationstunga sajter ser tydliga dropp i CTR medan e-handlare ofta ser förbättring. Går igenom hur påverkan varierar mellan branscher och innehållsstrategier. [00:16:45] Hur sökbeteende förändras med AI-sök. Diskuterar om vad som händer med sökfrågor för traditionellt sök när fler använder sig av AI-assistenter och hur företag bör tänka kring optimering kring AI-sök. [00:28:31] Verktyg för att mäta synlighet i AI-sök. Genomgång av Ahrefs, SE Ranking och Nimt. Vad de faktiskt mäter, vilka begränsningar som finns och varför svenska marknadsförare borde börja spåra detta idag snarare än att optimera. [00:35:33] Kampen om framtidens AI-webbläsare. ChatGPT Atlas lanseras som fristående webbläsare medan Google integrerar Gemini i Chrome. Djupanalys av varför detta slagfält är viktigare än många tror och vad det betyder för webbplatsägare. [00:47:26] Agentisk shopping för svenska marknadsförare. OpenAIs Instant Checkout möter Googles betalningsprotokoll med 60 partners. Ärlig diskussion om vad som fungerar, varför Google har fördel och om vi bör optimera för detta nu. Länkar Alexander Öqvist på LinkedInSynlighet (webbsida) AI Mode is now available in more languages and locations around the world - Google (artikel) Svenskarna och internet (rapport) Köp i ChatGPT: Direkt till kassan och Agentic Commerce Protocol - OpenAI (artikel) Powering AI commerce with the new Agent Payments Protocol (AP2) - Google (artikel) Verktyg för att mäta AI-sök:AhrefsSE Ranking Nimt.aiSemrushSistrix AI-webbläsare:ChatGPT Atlas Perplexity CometOpera NeonDiaGemini i Chrome Claude in Chrome

Startup-ul Planable, fondat de Xenia Muntean, Vlad Caluș, Nicu Gudumac și căruia i s-a alăturat Miruna Dragomir din postura de cofondatoare a fost achiziționat de către SE Ranking, companie din domeniul optimizării pentru motoarele de căutare, SEO. Planable a fost fondat în 2016 și principalul produs este unul dedicat agențiilor și brandurilor pentru optimizarea postărilor din social media. Ce urmează pentru Planable ca brand și va rămâne echipa de fondatori în companie?

¿Sabías que el botón de “Sitio web” de Google Business Profile es la principal puerta de entrada de clientes a un negocio local? Si estás frustrado porque la web de tu negocio local no aparece suficientemente arriba en las búsquedas transaccionales, empieza a pensar en cómo trabajar mejor tu estrategia de posicionamiento local para que tu ficha aparezca en los resultados “locales” De eso hablamos hoy con Rafa Ramos, uno de los referentes en SEO local en España, siempre dispuesto a compartir conocimiento. Quédate porque el episodio de hoy es una auténtica clase magistral para posicionar tu negocio en los mapas en 2025.  Recuerda que ahora puedes suscribirte en luisrevuelto.es/podcasts/ y te avisaré siempre que haya un nuevo episodio. Además podrás acceder a las notas del programa con un resumen de las preguntas y respuestas, y conseguirás descuentos exclusivos que realizan a veces nuestros patrocinadores.¿Sabías que SE Ranking cuenta con un módulo de SEO local del que poca está hablando? Imagina una herramienta que te permita hacer seguimiento de posiciones en los mapas, gestión de reseñas y automatización de las publicaciones en tus fichas de Google Business. Pues todo esto te permite hacer el módulo de SEO local de SE Ranking. Y por supuesto tienes una super herramienta para Keyword Research, que es algo que no suelen tener las herramientas de SEO local.  Y por si te cuesta empezar ahora a utilizar una herramienta nueva de SEO, la gente de SE Ranking ha creado un curso gratuito para que puedas hacer un onboarding rápido y aprendas a sacarle el máximo partido. En las notas del programa tienes el enlace para inscribirte. 

“Le SEO est mort”… Vraiment ?Ou c'est juste une excuse pour ne pas se former à l'IA ?Depuis l'arrivée de ChatGPT, certains consultants paniquent.“L'IA va nous remplacer.”“Le SEO, c'est fini.”“Plus personne ne clique sur Google.”⛔️ Faux, faux et re-faux.➡️ Dans ma dernière vidéo Youtube, je démonte un par un tous ces mythes.Et je te montre pourquoi l'IA n'est pas une menace…Mais une opportunité de dingue si tu sais l'utiliser intelligemment.✅ Comment l'IA peut booster ta productivité✅ Pourquoi elle ne remplacera jamais un bon stratège✅ Et surtout, comment rester rentable et indispensable en 2025Je t'explique comment tirer le meilleur de ChatGPT, SE Ranking, SEO Google Search et compagnie.Et j'ai même glissé un cadeau à la fin de l'épisode

What if influencer marketing wasn't just for fashion brands and B2C companies? In this episode of SaaS Fuel, host Jeff Mains sits down with Yuliya Gorenko, an influencer marketing expert at Mischka Agency, to uncover how B2B SaaS companies can leverage influencers for sustainable growth.Yulia has built influencer programs for SaaS brands like SE Ranking, Hack Chinese, and UnaCheck, scaling them from 0 to 8 figures. In this episode, she reveals how to find the right influencers, build lasting relationships, measure ROI, and avoid the biggest influencer marketing mistakes in the SaaS space.Key Takeaways00:00 – Introduction: Influencer marketing for SaaS—does it work?03:20 – B2B vs. B2C influencer marketing: What's the difference?06:45 – How to pick the right influencers for SaaS marketing12:10 – Why influencer marketing is a long-term game18:30 – Finding the right platform: LinkedIn, YouTube, TikTok, or Twitter?25:50 – How SaaS companies can create viral influencer campaigns32:40 – Best metrics to track ROI on influencer marketing41:15 – AI influencers: Future of marketing or a total gimmick?49:30 – Why human influencers outperform AI-generated influencers56:20 – How to balance brand messaging & influencer authenticity1:03:10 – How SaaS founders can start an influencer campaign todayTweetable Quotes"B2B influencer marketing isn't just a campaign—it's a long-term strategy." – Yuliya Gorenko"SaaS buyers need multiple touchpoints. Influencers can accelerate that journey." – Jeff Mains"AI influencers might be the future, but human trust is irreplaceable today." – Yuliya Gorenko"Measuring influencer ROI is more than sales—it's about trust, visibility, and conversions." – Jeff MainsSaaS Leadership Lessons

In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being. Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future. Jamie also highlights AI's rising influence, the importance of robots.txt, Core Web Vitals updates, and structured data advancements. Follow Jamie: Website: https://not-a-robot.com/ LinkedIn: https://www.linkedin.com/in/jamie-indigo/ Bluesky: https://bsky.app/profile/not-a-robot.com Rich Snippets: https://trafficthinktank.com/rich-snippets/ Resources Web Almanac 2024 - SEO Chapter: https://almanac.httparchive.org/en/2024/seo Performance chapter: https://almanac.httparchive.org/en/2024/performance Maggie Appleton Dark Forest: https://maggieappleton.com/ai-dark-forest https://youtu.be/1OvasjokuaA?si=UBNiK07uyWHjd2HX by Jess Sankhavaram-Peck Chapters 00:00 Welcome to 2025: Kicking Off the New Year 01:11 Sponsored by SE Ranking https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 02:45 Introducing Jamie Indigo: Technical SEO Expert 03:56 What is the Web Almanac? 04:43 Exploring the Methodology: Data and Analysis 13:47 Dynamic Rendering and Robots.txt: Trends and Changes 20:44 Meta Robots Directives: New Data Insights 29:03 Canonical Tags Explained 29:37 Consistency in SEO 33:53 JavaScript and SEO Misconceptions 34:51 Structured Data Insights 39:34 The Role of Knowledge Graphs 46:10 Core Web Vitals Update 50:05 Wrapping Up and Future Plans

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO. Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews. Jack and Tomek also discuss Google's approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews. 00:00 Trailer 00:55 Introduction 02:25 Sponsors 06:49 Welcome Tomek Rudzki 08:18 The Evolution of Ziptie.dev 10:15 The Rise of AI Overviews 16:36 Tracking AI Overviews 25:41 Comparing AI Overviews and Featured Snippets 33:55 Addressing Low-Quality Search Results 34:28 Trust and Authority in Online Content 36:23 Google's Approach to User-Generated Content 37:02 Manipulation and Spam in Search Results 38:56 Google's AI and Ranking Systems 43:16 Challenges with AI Overviews 58:48 Optimising for AI Overviews 01:07:13 Conclusion Resources 1. https://dashboard.ziptie.dev/aio-monitor 2. https://ziptie.dev/blog/how-ai-overviews-will-affect-ymyl-queries/ 3. https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searches/ 4. https://ziptie.dev/blog/ziptie-vs-semrush-17x-more-ai-overviews/ Sponsors: 1. Experience the evolution of SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 2. Try Optmyzr - Made by PPC people, for PPC people https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=candour Links to follow Tomek: 1. LinkedIn: https://www.linkedin.com/in/tomekrudzki/ 2. Ziptie: https://ziptie.dev/ 3. Tomek's website: https://tomekseo.com/ 4. Onely: https://www.onely.com/ 5. Google Search Console Mastery Course: https://gscmastery.com/

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?  A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. And Mordy crapped on our lawn…..again. Barry Blast from Search Engine Roundtable: [00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products [00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18 [00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update [00:17:54] EDGE of the Web Ranking: SE Ranking News from the EDGE: [00:20:02] New Data Shows That X is Losing Users in the US and UK [00:22:11] Amazon Ads launches AI-powered video [00:24:09] Preparing For The Feedless Future With Google Merchant Center Next [00:25:51] EDGE of the Web Title Sponsor: Site Strategics Captain Obvious [00:27:30] Google Shows How To Use Alt Text For SEO AI Blitz: [00:29:51] EDGE of the Web Sponsor: Inlinks [00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools [00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews AI Tools: [00:36:35] Dynamic Node Map from content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site SR Ranking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend. With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results. Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO. Key Segments: [00:04:36] Introducing Anastasia Kotsiubynska [00:09:11] The SE Ranking AI Overview Studies [00:10:08] AI Overviews Threaten Organic SEO Visibility Significantly [00:14:32] EDGE of the Web Sponsor: SE Ranking [00:20:05] 5% Growth of AIO For 100,000 Keywords Is Huge [00:24:15] Reddit And Quora Links Absent In AI Overviews [00:26:38] EDGE of The Web Sponsor: Wix  [00:36:40] AI In Legal, Healthcare Risky, Needs Barriers [00:39:01] AI's Role in Sensitive Inquiries Raises Concerns [00:45:08] EDGE of the Web Title Sponsor: Site Strategics [00:56:28] Clients Want Metrics On AI Overview's Traffic Impact Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site SE Ranking: https://edgeofthewebradio.com/seranking  Wix: http://edgeofthewebradio.com/wix Follow Our Guest! LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/  Resources: Mar 04, 2024: Inside Google's SGE: Uncovering the Beta Version of AI-driven Search Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google's AI in Action Jun 19, 2024:. AI Overviews Research: Comparing pre and post-rollout results on 100K keywords Aug 07, 2024:. AI Overviews Research: Analyzing sources in Google's AI-generated answers Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs: https://seranking.com/blog/ai-overviews-and-ads-research/

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms. Key Segments: [00:03:38] Introducing Kristine Schachinger [00:07:59] Massive Google Search Algorithm Leak Shocks Community [00:11:46] Read Foundational Texts First, Not Document Fragments [00:15:54] DOJ Documents Differ From Community Claims about SEO [00:19:32] EDGE of the Web Sponsor: SE Ranking [00:22:40] Rankbrain Uses User Engagement To Determine Relevance [00:29:02] How Do You Optimize Toward Navboost [00:33:37] EDGE of The Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site SE Ranking: https://edgeofthewebradio.com/seranking  Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/schachin  LinkedIn: https://www.linkedin.com/in/kschachinger-seo

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform's new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!  Key Segments: [00:03:44] Introducing Bogdan Babiak [00:10:15] Bogdan's Experience Taking Over Marketing for SE Ranking [00:13:18] How Did The Relationship With Consumers Change After Covid? [00:18:28] Integrating AI into SE Ranking [00:22:34] EDGE of the Web Sponsor: SE Ranking [00:27:02] How Does SE Ranking Demonstrate ROI For Customers?  [00:35:20] EDGE of the Web Title Sponsor: Site Strategics [00:41:07] Bogdan's Vision of SE Ranking Moving Forward [00:45:40] EDGE of The Web Sponsor: Wix Studio [00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?  [00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers? [00:59:34] Future Goals of SE Ranking [01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?  [01:10:25] Final Thoughts From Bogdan Thanks to Our Sponsors! SE Ranking: https://edgeofthewebradio.com/seranking   Site Strategics: https://edgeofthewebradio.com/site Wix: https://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/in/bogdan-babiak Resources https://edgeofthewebradio.com/seranking

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Live podcast on 2nd October 2024 00:05:10 Welcome Ashley Liddell 00:06:07 The crossover of social media and search 00:09:01 How the relationship between SEO and social media has changed in the last year 00:12:34 The democratisation of content creation 00:14:55 People want authenticity in content 00:17:10 Google Perspectives replaced by Google Forums 00:21:30 How search behaviour has changed for Gen Z 00:23:55 Create content 00:27:03 The growth of long-form and short-form content 00:31:45 How Tiktok leads the short-form video industry 00:33:11 How old marketing tactics become relevant again on new platforms 00:33:50 Tiktok Shop tips 00:34:40 The customer journey for Tiktok content 00:36:08 Is Tiktok shop the future of ecommerce? 00:38:02 Selling products on Tiktok Live is the QVC of 2024 00:41:12 Brands need to embrace long-term commitment to authentic content 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop? 00:46:35 Will big brands help to “legitimatise” Tiktok shop? 00:51:03 The two way relationship between organic search and social media 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq) 00:55:24 Improving user experience by stealing ideas from social media 00:56:42 Search everywhere strategies 01:02:10 How social media can help with link building 01:06:43 Get your digital teams to work together or get left behind 01:08:30 Where to follow Ashley Lidell and Deviation 01:09:43 Thanks and outro

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to get support directly from us to grow your podcast, join our FREE community: The CoachCast AcademyIn this episode, Justin chats with Rob Cressy, a content creator and AI strategist who transitioned from corporate America to podcasting. Rob shares his unique approach to creating valuable content across multiple platforms, focusing on inspiring, educating, and entertaining his audience. He offers insights into keyword research, SEO optimization, and diversifying podcast content to engage listeners. Rob also discusses his goal of helping 10 million people and the importance of building a community around shared passions.Rob Cressy is a high performance coach, committed to helping leaders grow their business & life together. With expertise in self development, AI, and brand building, he helps you create better habits, routines, and mindsets to keep winning for the long haul.Want to connect with Rob? Join his community, Creating Unlimited and follow him on LinkedIn.Resources Mentioned:SE Ranking | WebsiteAnswer the Public | WebsiteTim Ferriss | PodcastTubeBuddy | WebsitevidIQ | WebsiteFind us on Instagram, YouTube, & LinkedInOur Partners:Find guests for your show and get paid for interviewing them with PodMatchTurn your podcast into tons of content automatically with CastMagic.ai

Hi, I'm Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you've come to the right place. In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients. What You'll Learn: ✅ The importance of SEO for law firms ✅ Top SEO techniques specifically for lawyers ✅ How to avoid common SEO mistakes ✅ Tools and resources to improve your SEO efforts ✅ Real-life success stories from law firms Try SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ Check Cora (25% OFF): https://seosly.com/cora Free trial of JetOctopus: https://seosly.com/jetoctopus Free trial of seoCrawl: https://seosly.com/seocrawl My favorite rank tracker: https://seosly.com/se-ranking/free-trial Have questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let's take your law firm's online presence to the next level! Watch the lawyer SEO guide video on YouTube. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr 00:00 Introduction 00:07 Join SEOSLY Pro 01:17 Olga about this lawyer SEO video guide and the corresponding written guide 01:46 Who is Olga Zarr to talk about lawyer SEO? 02:38 What you will get from this attorney SEO guide 03:54 A note on Olga's sarcasm 04:57 Olga Zarr's experience in SEO 05:23 How SEO audit clients can turn into monthly SEO clients 06:18 Why do lawyers need SEO? 08:00 What is lawyer SEO? 08:24 The nuances of SEO for lawyers 10:25 Subscribe to my newsletter to get three SEO templates for free 10:52 About SEO tools for law firm SEO 12:12 Cora SEO Tool for lawyer SEO 12:59 JetOctopus for lawyer SEO 13:16 Semrush for lawyer SEO 13:31 seoCrawl for attorney SEO 13:46 SE Ranking for attorney SEO 14:04 Desktop crawlers for lawyer SEO 14:20 Big Webmaster Tools for lawyer websites 15:06 Law firm target audience considerations 18:14 Keyword research and keyword optimization of law firm websites 21:38 Keyword search intents for lawyer SEO 22:25 Long-tail keywords in lawyer SEO 23:53 Competitive analysis for lawyers 25:04 Local keywords and a common mistake 25:44 Keyword cannibalization for lawyers 26:47 Keyword mapping for lawyer websites 28:02 CRO for lawyers28:39 EEAT and YMYL and lawyer websites 29:58 Cora Volatility Tool for lawyers 31:12 Website speed for lawyer websites 32:46 Accessibility for law firm websites 33:00 The CMS choice for a law firm website 33:48 On-page SEO for lawyer websites 35:12 Example Cora report for the “personal injury lawyer” phrase 37:45 Heading structure in law firm websites and examples 40:04 Strategic placement of keywords and keyword density 41:26 Law firm SEO image optimization 42:33 Internal linking for law firm websites 43:26 Schema/structured data for law firm websites 48:09 Local SEO for lawyers 50:15 How lawyers can rank highly in maps 51:21 Technical SEO for lawyer websites 53:43 How NOT to use client testimonials in law firm websites 54:36 Video in lawyer SEO 55:39 Off-page SEO for lawyers 57:39 Analytics, tracking, and conversions for lawyers 01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO 01:04:26 Is your lawyer SEO done right?

Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about: Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation? Does it even matter if E-E-A-T is a ranking factor? Author bylines, should SEOs even care? Listen in as Erika and Mordy Oberstein dive into E-E-A-T as a concept to shore up your content, not a ranking factor. Sponsors: AlsoAsked: https://alsoasked.com/ SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant

How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: * Why being top of mind is going to be more in focus and how SEOs need to adapt * Why SEO without qualifying leads and lead costs misses the mark * Why not thinking like a marketer makes SEOs miss their target audiences Tune in as Ray Martinez and Mordy Oberstein discuss why SEOs need to take a broader look at marketing in order to drive genuine success in organic Search. Sponsors: Also Asked: https://alsoasked.com/ SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant

Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. * Real examples of what SEO testing without massive data looks like * How to sell a client on SEO Testing * Why SEO intuition should be embraced In SEO the little things can matter in big ways. That's why experimenting and testing is part of the game. Even small changes to title tags can make a difference for both rank and clicks. Listen in as Celeste Gonzalez and Mordy Oberstein explore SEO testing on this episode of the SEO Rant Podcast! Sponsors: AlsoAsked: https://alsoasked.com/ SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=SEO_rant&kw1=com_podcast_sponsorship&utm_source=influencers&utm_medium=referral&utm_campaign=com_podcast_sponsorship_SEO_rant

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry's most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google's Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO's unite to scale the expansive future ahead!   *Thanks to our panelists!* Mordy Oberstein Cindy Krum Julie McCoy Ola King JR Oakes Key Segments: [00:07:20] Panel Segments [00:06:24] Title Sponsor: SE Ranking [00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale?  [00:14:52] The Journey Ahead For SEO's As In Relation To Content [00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?  [00:35:35] The Expanding Google Knowledge Graph [00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information? [00:55:34] How Will SGE Change Organic Links On The SERP? [01:00:00] EDGE of The Web Sponsor: SE Ranking [01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE? [01:11:52] The Future Of SEO In The Next 18 Months   Thanks to Our Sponsor! SE Ranking: edgeofthewebradio.com/seranking  Follow Our Panelists  Cindy Krum Julie McCoy Ola King JR Oakes Mordy Oberstein

After over a decade of being a die-hard fan, I am leaving SEMrush.The change in price for us that were previously grandfathered in to the lower price has prompted me to see what else is out there on the market, and I've decided to move to SE Ranking. It's a little cheaper for me ($500/yr less) and can be a LOT cheaper for people with smaller blogs (up to $1171 cheaper per year)...but here's the kicker...I think it is better!It has several components that I'm very excited about.So here is a price comparison PLUS the 5 ways that I evaluate a tool for my business (and why I like SE Ranking for updates and new posts) THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

In this podcast episode, I provide a walkthrough of my free Google Looker Studio SEO template that I created to give back to the SEO community. Learn about my free Google Looker Studio SEO template on my SEOSLY site. Watch the video showing the template: https://youtu.be/dg3gQRKjuSg?si=toGr7E_xeqcr6ENB Over the past few years since launching my blog, YouTube channel, and podcast, the SEO community has been incredibly helpful and supportive, so this is my way of saying thanks! My template connects data from Google Analytics 4, Google Search Console, and SE Ranking's rank tracker. It includes tabs for analyzing content performance, events, conversions, search analytics, keywords, and rankings. I demonstrate the template using sample data from my test website PigeonHow.com, where all the content is AI-generated. This is a really powerful free tool to help you analyze your own or your clients' SEO data. To get the template, simply subscribe to my weekly SEO newsletter by going to my website. Anyone subscribed by October 1, 2023 will receive it right away, and anyone who subscribes after that date will get it instantly in their confirmation email. I've included instructions for customizing the template for your own data sources. I also welcome your feedback on the template to help me improve it. Follow the video link in the description to watch my demo and gain access to this comprehensive SEO template for Google Looker Studio!

Welcome to the In The Stu Podcast Spotify Exclusive Episode! Join the crew as we talk about everything music! Video only available on Spotify but available to stream everywhere! Follow us on Tiktok! https://www.tiktok.com/@inthestupodcast Support us on Patreon! https://www.patreon.com/InTheStuPod Listen on Apple Podcasts! https://podcasts.apple.com/us/podcast/in-the-stu-podcast/id1530049942?uo=4 Listen on Spotify! https://open.spotify.com/show/2hhFdWWTrNoeKFl8S8mTB3 Follow Our Guests: Los - https://instagram.com/los_._?igshid=MmJiY2I4NDBkZg== Follow The Stu: Instagram: The Stu - https://www.instagram.com/inthestu_podcast/ Kevin - https://www.instagram.com/kevinxmo/ Peter - https://www.instagram.com/peterrpires/ Sam - https://www.instagram.com/s_das91/ Danny - https://www.instagram.com/dannysayrelax/ Keith - https://instagram.com/keelifts Twitter: Kevin - https://twitter.com/KEVINxMO_ Peter - https://twitter.com/PeterPires96 Sam - https://twitter.com/samsdas91 Danny - https://twitter.com/dannysayrelax Produced by: KEVINxMO #podcast #InTheStu #music --- Support this podcast: https://podcasters.spotify.com/pod/show/inthestupodcast/support

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it's like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SE Ranking: https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.  Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today. Now let's join the SEO marketplace and talk marketplace SEO. . . on the EDGE! [00:00:34] Reintroducing Brodie Clark [00:01:48] Marketplace SEO [00:09:39] Top 5 Points for Marketplace SEO [00:15:22] EDGE of the Web Title Sponsor: Site Strategics [00:16:07] Google's Choosing Not to Index Sometimes [00:19:36] User-Generated Content [00:21:57] EDGE of the Web Sponsor: Wix [00:22:31] Localized Content Strategy in Marketplace SEO [00:24:44] Unique Content [00:28:03] What Does the SEO Community Need to Thrive [00:33:04] EDGE of the Web Sponsor: SE Ranking [00:34:38] Fear of Scrutiny Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ https://brodieclark.com/marketplace-seo/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more. Join us for some SEO tomfoolery on this episode of the EDGE! [00:00:39] Introducing Brodie Clark [00:04:45] Living the Agency Life [00:06:41] Making the Transition to a Solo Consultancy [00:09:33] Exceeding Expectations [00:12:07] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] AI & SEO [00:21:04] EDGE of the Web Sponsor: Wix [00:21:38] AI Hallucinations  [00:23:47] AI Detection Tools [00:24:53] Changing Topography of the SERP  [00:28:52] SERP Timeline Resource [00:31:54] EDGE of the Web Sponsor: SE Ranking [00:33:36] You Must Stay on the SERP [00:36:40] Google's AI Web Stories [00:38:44] What are the Best Recent Featured Snippets? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ AI Detection Tools originality.ai copyleaks.com contentatscale.ai writer.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O'clock podcast, as they answer these questions and many more on this episode of the EDGE podcast! [00:00:35] Reintroducing Greg Finn [00:01:48] Marketing O'Clock [00:05:38] Discord Community [00:09:42] EDGE of the Web Title Sponsor: Site Strategics [00:11:14] The Discipline of Recording a Podcast [00:13:18] Lessons from the First Year of Podcasting [00:15:56] AI Content and It's Use in Paid Advertising [00:18:29] EDGE of the Web Sponsor: Wix [00:24:37] Data Studio to Looker [00:25:36] EDGE of the Web Sponsor: SE Ranking [00:26:50] 2023 Digital Marketing and AI Predictions [00:29:03] What Excites/Bugs You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk. Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He's also a certified Google AdWords partner and a frequent contributor to Search Engine Land. Learn all things AdWords with Greg Finn on EDGE! [00:00:36] Introducing Greg Finn [00:05:33] Reflecting Back On Search Advertising in 2009 [00:07:18] Privacy Changes: What's to Come? [00:11:47] Advertising Habits Post 2020 [00:13:35] Cost Per Lead is Rising [00:15:12] EDGE of the Web Title Sponsor: Site Strategics [00:16:25] Google Local Service Ads [00:18:24] Disingenuous Trickster [00:21:24] EDGE of the Web Sponsor: Wix [00:22:45] Partner Badges [00:24:30] Lack of Support from Google Ads [00:29:35] EDGE of the Web Sponsor: SE Ranking [00:30:43] What Can Be Done? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal. Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE! [00:02:54] Reintroducing Chris Long  [00:04:14] Offensive SEO vs. Defensive SEO [00:07:57] Trust & SEO Priorities [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:07] What is Offensive SEO? [00:15:27] Getting Buy-in from Devs [00:18:18] SEO Experimentation [00:20:19] EDGE of the Web Sponsor: Wix [00:23:09] The New Normal: Google Algorithm Changes [00:27:41] Helpful Content Update [00:31:49] EDGE of the Web Sponsor: SE Ranking [00:34:48] What Bugs/Excites You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories. As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology. Learn everything you need to know about expertise online on this episode of the EDGE! [00:02:55] Reintroducing Chris Long  [00:03:08] Entity Mindset [00:08:00] Google is a Kid Thirsty for More Knowledge [00:09:59] E-E-A-T [00:12:13] Authors Should be Subject Matter Experts [00:14:29] EDGE of the Web Title Sponsor: Site Strategics [00:15:26] What is an Information Gain Score? [00:19:03] Freshness [00:23:18] EDGE of the Web Sponsor: Wix [00:24:17] Keyword Segmentation [00:29:22] Experience [00:32:28] EDGE of the Web Sponsor: SE Ranking [00:35:41] Your Digital Resume for Google Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI. And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show! The AI wars have cometh. . . on this week's episode of EDGE! News from the EDGE: [00:03:51] Step Aside Google and Microsoft Ads, Here Comes TikTok! [00:7:43] EDGE of the Web Title Sponsor: SE Ranking [00:08:53] Will AI Start Making Videos for Us? [00:12:21] Grammarly to Introduce Generative AI Content Creation in Your Voice [00:15:37] Mordy Oberstein Weighs In On the Future of Search Regarding AI [00:23:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:25:17] Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers [00:28:09] Microsoft Bing Working On Saving Chats & More Features [00:28:56] Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet  Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking        Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@MordyOberstein Twitter:@TheMann00 Twitter:@EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases. Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Learn everything you need to know about featured snippets on this episode of the EDGE! [00:02:53] Introducing Chris Long  [00:05:25] The Gandalf of SEO [00:07:44] Featured Snippets [00:13:18] SERP Features & Tools [00:14:48] EDGE of the Web Title Sponsor: Site Strategics [00:15:47] SERP Real Estate [00:17:36] Steps to Securing Featured Snippets [00:18:55] “What Is” Queries [00:21:13] Entity SEO & SERP Features [00:22:53] EDGE of the Web Sponsor: Wix [00:23:49] Tables In Featured Snippets [00:27:51] CMS Impacts Scale [00:30:24] EDGE of the Web Sponsor: SE Ranking [00:31:37] Organic Rankings Impact Featured Snippet Likelihood Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.  Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing. Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!  [00:02:43] Reintroducing Kevin Indig [00:06:11] Ignored Country: Strategy [00:08:16] Sun Tzu – The Art of War [00:12:11] Stay in the Lane [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site [00:14:15] The GOST Framework  [00:15:20] How to Orient to Objective Measurements [00:17:22] The Importance of Communicating KPIs Up & Down  [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:21:06] Getting Buy-in from the C-suite [00:23:33] Making SMART Goals [00:26:59] SEO Pride  [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:33:38] Your Number One Priority Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Podcast Soon! A $2,500 Value! Follow Guest https://www.twitter.com/Kevin_Indig https://www.linkedin.com/in/kevinindig https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891 Would love it if you'd give us a rating on ratethispodcast.com/edge!

Welcome to this week's episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.  Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.  Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google. Oh, and why we are all AI guinea pigs! Listen now on the EDGE! News from the EDGE: [00:02:01] Introducing Guest Hostess: Gemma Houghton [00:06:10] Costs for an AI Search are as Much as 10 Times Higher! [00:10:32] Our Title Sponsor: SE Ranking [00:12:14] This Might be the Last Time You Use LastPass… [00:16:44] EDGE of the Web Sponsor: Inlinks [00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs. Barry Blast from Search Engine Roundtable: [00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain [00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility [00:28:53] Google Releases February 2023 Product Reviews Update  Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking    Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@GemHoughton Twitter:@TheMann00 Twitter:@EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine Would love it if you'd give us a rating on ratethispodcast.com/edge!

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google's EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake? He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO. Together, they tackle the above questions and more on the EDGE!  [00:02:43] Introducing Kevin Indig [00:07:44] AI Generated Content [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site [00:14:26] What is the Expertise, Authority, and Trust of AI?  [00:17:32] Machines Don't Have Judgment [00:18:50] Suspect AI Content is on Loose Ground  [00:19:48] Generative AI Disruption in the Ecosystem [00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:23:31] Detecting Generative AI Content [00:25:12] If AI Intentionally Makes a Mistake is it a Mistake? [00:27:00] The Turing Test  [00:28:29] Three Actionable Takeaways for Generative AI Content [00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:34:06] Generative AI Content Bias  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Podcast Soon! A $2,500 Value! Follow Guest https://www.twitter.com/Kevin_Indig https://www.linkedin.com/in/kevinindig https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices. Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter [00:10:01] Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. [00:11:30] Bing users seem to be chatting it up too much… [00:15:39] EDGE of the Web Sponsor: Inlinks [00:16:42] Google Releases New Best Practices for Links Barry Blast from Search Engine Roundtable: [00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday  [00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy [00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking      Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter:@ErinSparks Twitter:@MordyOberstein Twitter:@TheMann00 Twitter:@EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why. They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking. Now it's time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE! [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter [00:03:23] Internal Link Building  [00:05:36] The Importance of Anchor Text [00:07:18] Helpful Contextual Linking vs Menu Navigation [00:09:22] How Helpful is this Page? [00:11:20] Awareness, Consideration, Decision [00:12:04] Just Getting Started in SEO? Do this. [00:12:43] EDGE of the Web Sponsor: Site Strategics [00:15:12] Named Entity Linking  [00:18:25] Bullish on Structured Data? [00:19:40] Manual Penalties for Structured Data Spam [00:22:40] EDGE of the Web Sponsor: Wix [00:23:13] Automated Content Writing [00:27:25] The Artificial Intelligence is Learning [00:29:45] AI Chatbots are a Research Tool [00:31:44] EDGE of the Web Sponsor: SE Ranking [00:33:51] SEO Pro Tip [00:35:58] What Bugs/Excites You About the SEO Industry Right Now? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site   Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section. Run a website audit and show what issue you are going to fix. Do a backlink check and upload your backlinks to the Backlink Monitoring tool. Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package.  We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week's Barry Blast examines a traveling SEO grifter, ads arriving to Bing's new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:01:30] Today's Guest Host: Mike King [00:05:46] Should AI be Used for YMYL Content? [00:12:48] Our Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. Good luck! Deadline for the contest is February 28th. [00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends… [00:20:03] Will Bing's Chatbot Steal Your Clicks? [00:26:37] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link [00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link [00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link   Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks   Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @TheMann00 Twitter: @EDGEWebRadio   Would love it if you'd give us a rating on ratethispodcast.com/edge!   #StandwithUkraine edgeofthewebradio.com/ukraine

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year. Now let's discuss why SEOs are Google's farmers on this episode of the EDGE! [00:00:35] Introducing Cyrus Shepard [00:02:35] Pathway to SEO  [00:06:03] Visual Search [00:08:39] EDGE of the Web Title Sponsor: Site Strategics [00:09:25] Zero Click Perspective [00:09:57] Google's Writing Its Own Content [00:11:28] We're Google's Farmers and It Wants Our Crop [00:13:50] The Omnichannel Approach [00:17:31] You Gotta Know the SERP [00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:18:33] Zero Click Study from Semrush [00:21:28] Google MUM Taking Hold [00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:25:47] Any Tools Tracking SERP Features Well?   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That'll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable. Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web! News from the EDGE: [00:05:25] Make the switch to GA4, or Google will do it for you [00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified [00:20:47] Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” [00:023:33] A Judge Just Used ChatGPT to Make a Court Decision [00:30:04] EDGE of the Web Title Sponsor:  https://edgeofthewebradio.com/seranking  Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Barry Blast from Search Engine Roundtable: [00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation [00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews [00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT? Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Mordy grabs the captain's seat as Erin's stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin's away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What's going on here? Seriously? Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week! News from the EDGE: [00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak [00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. [00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division [00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?! [00:28:02] Our Title Sponsor: SE Ranking Barry Blast from Search Engine Roundtable: [00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link [00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link [00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link Thanks to our Sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too. Mark helped spearhead the development of one of Erin's favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads. Come join the party and help bake bread with Google… on the EDGE! Key Segments [00:02:24] Reintroducing Mark Williams-Cook  [00:04:06] What is People Also Ask (PAA)? [00:06:54] Intent: Information or Transaction? [00:09:10] Baking Bread with Google [00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages [00:15:09] Answer the Public [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:58] Google's Content Extrapolation  [00:19:22] Hiking a Mountain with MUM [00:21:55] Salesy Laundry PAA Gap [00:26:26] EDGE of the Web Sponsor: Wix [00:27:00] A Featured Snippet Strategy for SEO  [00:29:13] The UK Government and the Clown Circus [00:30:02] AlsoAsked.com is One of our Favorite Tools [00:40:06] EDGE of the Web Sponsor: SE Ranking  [00:41:43] Mark: We're Polarized in SEO Right Now Please Visit our Sponsors! Site Strategics https://edgeofthewebradio.com/site  Wix: https://edgeofthewebradio.com/wix  SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Our Guest https://www.twitter.com/thetafferboy  https://www.linkedin.com/in/markseo/  Check out >>> https://alsoasked.com 

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization. He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today's Google will be like crawling around the floor of a library looking for that one book. Intent of Search is the new paradigm… on the EDGE! Key Segments [00:02:48] Introducing Mark Williams-Cook  [00:09:21] What are Zero-Volume Keywords? [00:11:32] Intent Volume vs. Search Volume [00:12:58] EDGE of the Web Title Sponsor: Site Strategics [00:15:12] People Also Ask and Intent Proximity [00:18:00] EDGE of the Web Sponsor: SE Ranking [00:19:41] Knowledge Graph Optimization [00:23:06] Strategies Toward Optimization of Knowledge Not Volume [00:24:01] Google says Links Won't be as Important in the Future [00:26:33] The Helpful Content Evolution [00:27:28] Mark's Tests: Scraped vs A.I. Content [00:29:54] EDGE of the Web Sponsor: Wix [00:32:28] Crawling Around the Floor Looking for a Book in the Library Please Visit our Sponsors! Site Strategics https://edgeofthewebradio.com/site  SE Ranking https://edgeofthewebradio.com/seranking Wix: https://edgeofthewebradio.com/wix  Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Would love it if you'd give us a rating on ratethispodcast.com/edge! Follow Our Guest https://www.twitter.com/thetafferboy  https://www.linkedin.com/in/markseo/  Check out >>> https://alsoasked.com 

Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?” This week's Barry Blast confirms the completed rollout of Google's Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from the EDGE: [00:05:18] Are indented search results helping or hurting your business? [00:11:52] New Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! [00:14:08] More and more brands are using AI to write their content. . . And Google responds. [00:23:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:24:23] OpenAI likely to get a $10b investment from Microsoft [00:26:54] Will you lose your job to ChatGPT? [00:32:50] EDGE of the Web Sponsor: edgeofthewebradio.com/site Barry Blast from Search Engine Roundtable: [00:33:31] Barry Blast 1: Google's Helpful Content and Link Spam updates are finished rolling out  [00:34:36] Barry Blast 2: According to Google, writing SEO case studies can be challenging [00:36:00] Barry Blast 3: Google says that linking to multiple sellers in product reviews might give a small ranking boost Thanks to our sponsors! SE Ranking https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Site Strategics https://edgeofthewebradio.com/site Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.  Erin and Cindy dissect the difference between and the importance of Google's transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows. Key Segments [00:02:38] Introducing guest Cindy Krum [00:05:04] Voice Search and How It Relates to Entity SEO [00:06:47] Right or Wrong Answers? Voice Search Learns  [00:07:56] The Canonical Question  [00:08:56] Google's Dialog Flow [00:11:10] Understanding Questions vs. Keywords [00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning [00:14:36] The Internet of Things [00:16:22] Site Strategics: Title Sponsor of EDGE of the Web [00:17:53] Can a Dog Eat an Avocado? [00:19:22] Inferred Concepts Extrapolated from How It's Talked About [00:21:55] How Long Can Blue Cheese Stay in the Fridge?  [00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix  [00:27:18] Multitask Unified Model [00:36:40] EDGE of the Web Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Add any page to Page Changes Monitor (Website Audit section) and show the graphs of the history of changes. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Content timeframe: 1/12/2023 to 2/10/2023. [00:39:20] Trusting Google More  [00:42:26] What's to Come in the Future? [00:45:11] Mobile Moxie Tools Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix  SE Ranking: https://edgeofthewebradio.com/seranking  Follow Cindy Krum https://twitter.com/Suzzicks  https://www.facebook.com/cindy.krum/  https://www.linkedin.com/in/cindykrum/  https://www.instagram.com/mobilemoxie/  Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof  Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo  They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we're seeing? And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin). Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience! News from the EDGE: [00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads! [00:14:33] Ring Dings vs. Ding Dongs [00:16:09] New Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! [00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can't Keep Up [00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:26:42] Top (3) GA4 features to help you find that lost data from UA Barry Blast from Search Engine Roundtable: [00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link [00:35:51] Dentists Now Can Use Google Local Service Ads - Link [00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs! [00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link Thanks to our sponsors! SE Ranking: https://edgeofthewebradio.com/seranking  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013. To Know more about him, visit - https://withjasonbarnard.com

Isn't it weird how our photo-sharing apps have turned into major sales channels? Yes, today we're talking about social selling. NOT to be confused with social media marketing or advertising! In this article, we'll cover: What Is Social Selling and Why Is It in Demand in 2022? How Shopify Stores Can Use Video Marketing for Social Selling in 2022 What Is Social Selling and Why Is It in Demand in 2022? Social selling or social commerce is selling your products and services directly through social media channels. It's not about writing cold messages to strangers or binge-following everyone you see in Recommendations. It is about: Building a brand Making every interaction represent your company and its values Offering solutions to the target audience's problems Garnering social proof which helps build trust That's what makes this approach so in demand in 2022. People trust transparent brands that have solutions to their problems. Social media has all the tools for that. If you still doubt the trendiness of this approach, Statista reports that by 2028, the market may grow to more than US$3 trillion (yes, with ‘tr') worldwide. Trillion! Using Video Marketing As a Part of Your Social Selling Strategy Speaking of visuals. 9 out of 10 users say they're looking for more videos by a brand (those they like, presumably). Moreover, 79% of marketers said they would start using video content in their strategies in 2022. Why is this important for social selling? First of all, video content converts viewers into customers. 55% of consumers say watching videos have helped them choose what brand to purchase from and what product to buy. Besides, on Instagram, you can now tap on a video and see links to the products shown in the video. We knew you could do that with pictures, but now, video is becoming the trend! Why not include links to your Shopify products there? Plus, by creating high-quality, engaging, and informative videos, you build trust with your target audience. Furthermore, collecting reviews with photos and videos and sharing them on social media helps you garner social proof. In Judge.me, just enable the review photos and videos so your customers can share these media in their reviews. Video is the most engaging content on social media. And we're not just talking about videos of funny cats (but they're included). Cisco reports that in 2022, at least 82% of Internet traffic should be video content. You don't want to miss such an opportunity. Any tips? Sure! Provide solutions to people's problems in your content. Focus on the aesthetics and philosophy of your brand. Always know your social media video specs to upload your content in the right format. Use Reels to promote on Instagram for free. Hire professional operators for video and copywriters for text. Apply an effective SEO strategy to make the content visible in search results. The first thing you should do is market and competitor research. If you don't know where to start, use an automated SEO competitor analysis tool by SE Ranking that will help you identify your competitors and spy their most performing keywords and content. It's better to analyze them by target countries, so this tool by SE Ranking comes in handy with its databases covering the whole world. How Shopify Stores Can Use Video Marketing for Social Selling in 2022 Many social selling platforms can become the top places to draw customers. How can video marketing for your Shopify store fit into this? Let's discover next. Social Selling with Facebook With 1 billion active users, Facebook is the top choice when coming to social selling. You can add Facebook as an additional sales channel on your Shopify store. Then, you can sync your Shopify products to Facebook and display them on your Facebook Page. Once connected, you can also create and track your Facebook ads campaign directly from Shopify. Since video production takes more time and effort, it is important to predict how much traffic you can get using this typ...

5 Tips To Improve Your Content StrategyContent plays an important role in every marketing campaign. Here are some ways you can improve your content strategy and get better results.Author: Kristi HinesSource: searchenginejournal.com/improve-content-strategy/457349/Sponsor: https://seranking.comSpecial Offer: 1 Month Free Trial by going to SE Ranking link: seranking.com/best-seo-podcast, and signing up!-"Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!Find more great episodes here : https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

980 My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Why do I call myself The Brand SERP Guy? Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I've been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. That should pique the interest of any marketer in any industry

7 Ways To Use AI Writing Tools To Generate New Content Ideas Sponsored by Frase.io & SE RankingAuthor: Marcelo Beilin Source: https://www.searchenginejournal.com/ai-writing-tools/453570/Sponsors: frase.io, seranking.comSpecial Offer 1: Frase is offering our listeners 60% off their first month when you go to Frase.io and use promo code “SEO.” Again that's 60% off your first month (that's up to a $90 value) when you go to Frase.io and use promo code “SEO.Special Offer 2: 1 Month Free Trial by going to https://seranking.com/best-seo-podcast, and signing up-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Desde su nacimiento, la profesión de SEO ha estado ligada de manera indisociable a todo tipo de investigaciones, pruebas y estudios. Incluso podemos decir que cuestionar, probar, estudiar y romper las leyendas urbanas forma parte del ADN de cualquiera que se dedique al SEO. Sin embargo, debe hacerse con inteligencia y según las reglas del arte. En esta primera parte de la presentación se discutirán diferentes aspectos de la investigación SEO, incluyendo los tipos de investigaciones, la correcta realización de los estudios, las metodologías, así como diversos sesgos que pueden arruinar fácilmente el trabajo, algunos aspectos éticos y veremos cómo funcionan las acciones en la práctica en una selección de 5 pruebas, estudios reales y concretos. Con estos tests SEO podrán dar respuestas a preguntas frecuentes (redireccionamientos en .htaccess), confirmar o desmentir prácticas SEO (etiqueta canónica entre dominios), aclarar algunas de las particularidades del funcionamiento de Google para nuestros clientes (caché de Google) o quitar (un poco) el velo de desconocimiento sobre nuevas herramientas como Google Discover. Espero que esta presentación les motivará a investigar por su cuenta. El video de la presentación disponible en Youtube Sitio web del Placer del SEO

Five tips for creating a high-converting landing page. Learn the key features of a landing page and how to create a one!Author: Lily LopezSource: https://seranking.com/blog/high-converting-landing-page/Sponsor: https://seranking.comSpecial Offer: https://seranking.com/best-seo-podcast.html-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/bestseopodcasthttps://www.instagram.com/thebestseopodcasthttps://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: ewrdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to create a one!Author: Lily LopezSource: https://seranking.com/blog/high-converting-landing-page/Sponsor: https://seranking.comSpecial Offer: https://seranking.com/best-seo-podcast.html-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to create a one!Author: Lily LopezSource: https://seranking.com/blog/high-converting-landing-page/Sponsor: https://seranking.comSpecial Offer: https://seranking.com/best-seo-podcast.html-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to create a one!Author: Lily LopezSource: https://seranking.com/blog/high-converting-landing-page/Sponsor: https://seranking.comSpecial Offer: https://seranking.com/best-seo-podcast.html-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseop...https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/best...Powered by: EWR Digital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

A photo of a woman and her two children killed by a Russian mortar captured the world's attention. The woman was 43-year-old Tatiana Perebeinis, a chief accountant at SE Ranking, a Palo Alto tech firm. Chronicle reporter Carolyn Said shares more details of her life with host Cecilia Lei, and SE Ranking's Ksenia Khirvonina shares what preserving Tatiana's memory means for the world. | Unlimited Chronicle access: sfchronicle.com/pod Learn more about your ad choices. Visit megaphone.fm/adchoices

The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research. Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get onto the podcast to share his knowledge. In this episode, we discuss: The benefits of conducting competitor research organically. How often he would advise people to look at their competitors organically. The most common mistakes he's seen when people undertake this activity. For those who are new to the industry and want to start looking into this area, recommendations on where to begin. How to manage time and ensure that you don't spend too much time looking into competitor performance. ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andrew-optimisey-podcast-interview/** A huge thank you to SE Ranking for sponsoring this episode. You can get a 14 day free trial of the tool and learn more by clicking here. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Andrew's Twitter: https://twitter.com/Optimisey

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management. He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel. Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels. Spanning 3 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Enjoy this educational episode as Jason Barnard comes on Thrive LOUD with Lou Diamond. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She's also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel. In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture. She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture - Nik provides a caveat and a BIG, BIG warning !  If you find it difficult to follow this audio-only, here are the slides >>. What you'll learn from Nik Ranger 00:00 Nik Ranger and Jason Barnard02:22 Nik Ranger's Brand SERP and Event Knowledge Panel 03:00 Webfacts in SE Ranking's Knowledge Panel05:13 Semantically driven site architecture06:59 Who is Nik Ranger?09:32 Google shifts from answers to search intent journeys14:38 Search intent journeys are unique to each user. Should we try to adapt our pages to each of these intents?19:16 Semantic relationships in Google's Knowledge Graph24:33 Breaking down a site's ontologies and identifying search intent25:51 Manually qualifying and clustering of search terms versus Wordlift's AI-driven solution35:53 What is site structure and how does it help SEO?41:47 How to build a great site structure (a flow chart)47:06 How to assess your internal and external link architecture49:00 Assessing keywords performance in Google Analytics and Search Console51:40 A warning from Nik Ranger before restructuring your site's architecture54:58 Common problems with site migrations This episode was recorded live on video July 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name.Company:Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel.Author:Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.Speaker:Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon.Podcast Host:Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available!If you are looking for help with your SEO strategy or need your brand refreshed, contact us at:https://nerdbrandagency.com/contact-us/=====About The NerdBrand PodcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and  marketing. Nerd culture is no longer a reserved sub-culture; it's  mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a  touch of nerd — technology, movies, comics and novels, video games, and  plenty more.Find more at https://nerdbrandagency.com/podcast  =====  About NerdBrandNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.comConnect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Company: He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneers the concept of Brand SERP optimization and knowledge panel management. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Speaker: He regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon. Podcast host: Spanning 3 seasons, With Jason Barnard has become a staple for digital marketers. The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes are available. And counting!. Listen to all of the NerdBrand Podcast Episodes at: https://nerdbrandagency.com/podcast If you are looking for help with your SEO strategy and need your brand updated, and more uniform online contact us at: https://nerdbrandagency.com/contact-us/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

# 14 SE Ranking, una herramienta de análisis SEO y PPC ideal para PYMES.

Iscriviti alla Newsletter di Valerio.it per ricevere anteprime e contenuti gratuiti!>> https://www.valerio.it/newsletterIn questo episodio del Saturday Update:+ Parliamo di SEO: perché tenerne (comunque) conto+ SE RANKING per l'analisi formale e strutturale del tuo blog+ RANKING COACH per avere una guida facile e veloce delle attività SEO da svolgere+ La fuga da Facebook+ Instagram e Instagram TV: perché presidiarli e che strumenti utilizzoNon perderti questo ed altri contenuti gratuiti!Iscriviti ora GRATIS >> https://www.valerio.it/newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/valeriofioretti/message